[HN Gopher] Ask HN: Is it still worth pursuing a software startup?
       ___________________________________________________________________
        
       Ask HN: Is it still worth pursuing a software startup?
        
       Considering there is very little moat left in software and big
       companies can copy your product in no time?
        
       Author : newbebee
       Score  : 150 points
       Date   : 2026-01-17 02:29 UTC (20 hours ago)
        
       | WheelsAtLarge wrote:
       | Yes! All startups are created to solve a problem, regardless of
       | the tools used. Apps are simply tools to solve human problems.
       | Because humans will always have challenges to address, software
       | will remain a vital tool. While AI makes writing software much
       | easier. It's likely to lead to an explosion of new apps. Only
       | those that fill a genuine need will survive. Your job is to
       | identify these new problems and determine which apps to build.
       | 
       | Simple apps are a thing of the past. If an LLM can generate an
       | app in a few sittings, it isn't a saleable product. However,
       | people will still pay for a fully engineered application that
       | solves a complex problem that AI cannot easily replicate.
       | 
       | Regarding copies, there is always room for more than one solution
       | to the same need. Your challenge is to figure out how to stand
       | out. A fundamental business hurdle, that has existed since the
       | beginning.
       | 
       | Here's an idea that always bear's fruit. We humans love to do
       | things as easy as possible. Write something that saves energy,
       | time and is simple then people will pay for it.
        
         | hooverd wrote:
         | Plus, how many of these existing apps were just databases wired
         | up in different ways?
        
           | coliveira wrote:
           | And how many of these apps were just files wired up in
           | different ways?
        
           | LPisGood wrote:
           | This is why I like using mathematical or algorithmic
           | approaches to solve difficult problems. Writing programs that
           | use statistics, mathematics, optimization, analytical
           | geometry, etc guarantee a certain level of security from the
           | swarms of CRUD merchants flooding the market.
        
         | latexr wrote:
         | > All startups are created to solve a problem
         | 
         | And most of the time that problem is "the founders don't have
         | as much money as they want".
         | 
         | > Apps are simply tools to solve human problems. Because humans
         | will always have challenges to address, software will remain a
         | vital tool.
         | 
         | You make it sound like it's something noble, but let's not
         | pretend most software companies these days don't have "make me
         | rich" as the top goal. Effectively everything VC backed (yes,
         | including by Y Combinator) falls in that category. That's why
         | pivots are a thing. Most founders these days don't give a shit
         | about what they're building or customers, they only care about
         | the payoff.
        
           | cowboy_henk wrote:
           | That's a cynical take, but a more positive interpretation is
           | that pivots are needed if your company isn't actually solving
           | a problem. Otherwise people would pay for it, and the
           | founders would be getting rich. So you need to pivot until
           | you actually create a solution to a problem that people will
           | pay for.
        
             | latexr wrote:
             | > That's a cynical take
             | 
             | One that you apparently agree with, given the rest of your
             | comment.
             | 
             | > you need to pivot until you actually create a solution to
             | a problem that people will pay for.
             | 
             | In other words: You don't care about the problem, you care
             | about the profit from selling _a_ solution.
             | 
             | If a startup is "created to solve a problem" and then
             | pivots to solve a _different_ problem because the first one
             | wasn't profitable, that means profit was the priority, not
             | solving the problem.
        
               | pousada wrote:
               | Of course profit is a priority how else are you going to
               | pay the bills/employees etc?
        
               | latexr wrote:
               | "The", not "a".
               | 
               | There is a chasm of difference between "I care about this
               | problem and want to solve it, but I also need to think
               | how to make it sustainable" and "I don't really care what
               | I'm tackling, as long as I make bank".
               | 
               | Both exist. The second one is ever more the norm.
        
               | tock wrote:
               | Why is this a problem? As long as the problem gets
               | solved.
        
               | latexr wrote:
               | I would expect it to be obvious that caring about making
               | money _above_ fixing a problem means the problem won't be
               | solved that well compared to the alternative.
               | 
               | Are you really going to claim you never encountered a
               | startup that is obviously shitting on customers and
               | degrading the experience to make a buck? Do you honestly
               | believe _all_ startups are created to solve a problem
               | (the original claim I responded to) and none are created
               | with the intent of being the next "unicorn" to make the
               | founders rich? If that is the case, search the term
               | "enshittification". Surely you'll have encountered it by
               | now. Pick whatever example helps you understand the
               | point.
        
               | tock wrote:
               | I don't see how its "obvious" at all. I think most
               | problems wouldn't be solved at all with this view because
               | most problems aren't something people care about. Money
               | gives people the incentive to solve every problem
               | possible. Someone who "cares" is free to solve it even
               | better and make even more money.
        
               | dahart wrote:
               | This is to some extent a false dichotomy. Generally
               | speaking, products that prioritize fixing a problem
               | "above" making money do not exist. There are no
               | alternatives. Businesses can't sustain that. Sometimes it
               | happens for a short while, and eventually they reduce the
               | level of service, or charge more money, or die.
               | 
               | I don't know why you're picking on startups. Big
               | companies are where you see enshittification the most,
               | and it's because economies of scale require them to cut
               | costs. Startups can often use VC fuel to offer delightful
               | and unprofitably superior solutions to problems. That
               | goes away after startups graduate to being real
               | companies.
        
               | latexr wrote:
               | > I don't know why you're picking on startups.
               | 
               | Read the thread. I'm not "picking on startups", _the
               | conversation is about startups_. Yes, Big companies do it
               | too, that's just not what this particular conversation is
               | about.
        
               | dahart wrote:
               | I see, so no comment at all on the fact that caring about
               | products and customers requires making money?
               | 
               | I have read the thread, thank you, and you certainly have
               | been talking about startups and founders as if these
               | issues are unique to them. It's not just 'yeah yeah big
               | companies too'... if you actually care about and study
               | enshittification at all, it is, by and large, _entirely_
               | coming from big companies, and it isn't new to software,
               | it has always been happening. The only thing new is a
               | cute term for it that got popular recently. Old business
               | terms that mean the same thing include: loss leader, hook
               | product, bait and switch, and plain old "promotion".
               | Regardless of what the topic here is, it doesn't make
               | sense to harp on startups over quality going down. For
               | that to happen, it had to be higher at some point, and
               | that point is: startups. VC funding might lead to some
               | quality decline, but all companies trim and get worse as
               | they grow, and always have. Startup is the phase when
               | companies provide the highest level of product or
               | service.
        
               | 9rx wrote:
               | A healthy business uses revenue to pay bills, employees,
               | etc.
               | 
               | Using profit to pay for those things is what we call
               | gambling.
        
               | pousada wrote:
               | Guess I got the semantics wrong, not my first language
               | _shrug_
        
           | dahart wrote:
           | This seems like a very jaded comment, and if it's because you
           | got burned in a startup, then you have my sympathy and I'm
           | sorry for debating. Just know that not everyone is running on
           | nothing but greed. You might be confusing VCs with startup
           | founders a bit. VCs are definitely profit motivated, by
           | design. It's going too far, and incorrect IMO, to suggest
           | even VCs, or anyone involved, doesn't care about building
           | solutions or care about customers. _All_ founders I've ever
           | met care about what they make, and most VCs care about it
           | somewhat but also care that the founders care strongly; they
           | don't often fund founders who don't care.
           | 
           | So can you source any of your claims of "most"? I just looked
           | it up, and the majority of software startups are self-funded
           | or angel/seed-funded, not VC funded. Founders that don't care
           | about product or customers enough tend to fail. Founders that
           | only care about the payoff don't tend to self-fund their
           | startup.
           | 
           | That said, _everyone and all companies_ have financial
           | incentives. There's nothing unique or new about software
           | startup founders there. The entire economy runs on profit
           | motive. And I've seen a _lot_ more people who don't care
           | about customers or product working in large companies making
           | a nice easy salary working 9 to 5 (or less)!
           | 
           | My personal sampling of founders vs company workers is that
           | founders are, _by far_ , the ones who care more deeply about
           | building something new and delighting customers and growing a
           | sustainable business, care enough to start working nights and
           | weekends, go years with crappy pay or no pay, to do every job
           | in the company from engineering to design to marketing to
           | support to filing taxes. Some people certainly are at least
           | partially motivated to accept these sacrifices for the chance
           | at a payoff, but lots of founders would prefer a lifestyle
           | company where they get to keep building and don't have the
           | insane pressures and politics of a unicorn company.
           | 
           | Pivots are a thing because good product ideas often are not
           | good business ideas. Startups that fail to pivot are the ones
           | that die, and if your startup dies you don't get to care
           | about what you're building or about customers at all. If you
           | want companies to care about product and customers and not
           | profit, then you should embrace sustainable economics, and
           | that means making things people will pay for, and when
           | they're not paying, making something else.
        
             | raw_anon_1111 wrote:
             | It doesn't matter what the motivations were for the
             | founders once they take VC money. The purpose of tge
             | company then becomes the exit.
             | 
             | Your personal sample doesn't jibe with the literally
             | thousands of even YC companies
        
               | dahart wrote:
               | You're arguing something different than @latexr did, and
               | picking a VC as your example makes sense here but fails
               | to counter the fact that most startups aren't VC funded.
               | Still, you're also like GP confusing VC motivation with
               | founder motivation. It's possible for founders to care
               | deeply about the problems they're solving, and for the
               | company's primary goal to be an exit, at the same time.
               | Both can be true, contrary to what GP claimed.
        
               | raw_anon_1111 wrote:
               | There are an infinitesimal number of tech based startups
               | that are "lifestyle companies" that were bootstrapped and
               | use revenues to grow without taking investor money.
               | 
               | There are even fewer that are "successful" - ie where
               | everyone involved wouldn't be better off just working as
               | a LOB CRUD developer.
               | 
               | The goal of the founders don't matter even if they do
               | "care" about the customer. The customer is at the whim of
               | the strategies of the investors of the company and if an
               | acquired, the customer will probably get an email about
               | "our amazing journey" when the company is shut down
        
               | dahart wrote:
               | > even if they do "care" about the customer
               | 
               | You're not debating me, you're contradicting @latexr.
               | 
               | > infinitesimal
               | 
               | You invented a narrow niche to knock down there, but as I
               | said, I actually looked it up and the majority of startup
               | companies that form are seed or self funded, not VC
               | funded. I was responding to @latexr's claims that "most"
               | founders don't care about product at all, which I believe
               | is just false. You're arguing with me about something
               | else, and I don't know what your point is yet. Mine is
               | that caring about customers and caring about money aren't
               | exclusive things, a successful business must do both.
        
               | raw_anon_1111 wrote:
               | Where did you find this tidbit of information that most
               | tech startups don't take outside funding?
               | 
               | Every company "cares about their customers" to the point
               | where that's how they make their money.
        
               | dahart wrote:
               | > Where did you find this tidbit
               | 
               | Google it. There are pages and pages of sources. Here's
               | one: https://gregslist.com/
               | 
               | > Every company "cares about their customers" to the
               | point where that's how they make their money.
               | 
               | And if they don't make money, they fail and lose the
               | opportunity to care about customers. It's a boring
               | _tautology_ to say that companies care about money. The
               | point is that @latexr is wrong about assuming that caring
               | about money means they don't care about product or
               | customers.
        
               | raw_anon_1111 wrote:
               | It's not at all a tautology. A company that cares about
               | its customers can balance its need to make money and
               | leave money on the table because it's not in the best
               | interest of the customers.
        
               | dahart wrote:
               | Agreed, that's what I've been saying from the top. Again,
               | you're disagreeing with @latexr, and agreeing with me.
               | 
               | The tautology is that all companies care about money.
               | Companies care about money _by definition_. Many
               | companies and many people in companies also care about
               | customers and product quality. However, there is an
               | absolute limit to how much money a company can leave on
               | the table, regardless of what the customer wants, and
               | serving the customer's best interest becomes a 'bad
               | decision' and threatens the ability for the company to do
               | anything for the customer the moment it's unprofitable,
               | as soon as costs exceed income. This effectively means
               | that at some level, companies _must_ prioritize profit
               | over service, otherwise service will cease to exist. The
               | balance _must_ lean in favor of the company on average
               | over time.
        
               | jbs789 wrote:
               | These smaller companies are doing well, they just aren't
               | incentivised to tell you about it. The VC backed
               | companies are, either targeting you as a consumer or an
               | investor and n an eventual IPO.
        
         | raw_anon_1111 wrote:
         | These startups were not created to solve a problem, some didn't
         | even have a technical person. These startups were created to be
         | VC bait and hopefully sell out to the bigger fool
         | 
         | https://docs.google.com/spreadsheets/d/1Uy2aWoeRZopMIaXXxY2E...
        
       | bpodgursky wrote:
       | You're gonna get a lot of positive responses here, but frankly
       | only do it if you think you can make meaningful money within a
       | month or two.
       | 
       | Everything is going off the rails this year. You only have to use
       | Claude Code for 10 minutes to realize every job involving a
       | computer is going to get flipped upside down within a year.
        
         | sho wrote:
         | I am just as bullish as you on the potential. AI is going to
         | change the world all right. Much bigger than the internet.
         | 
         | I an far, far less bullish than you on the timeframe. The vast
         | amount of work is not even optimised for computers without AI.
         | Much if not most bureaucratic process has stayed mostly the
         | same for the best part of a hundred years.
         | 
         | It will change everything, but not in a single year!
        
         | koakuma-chan wrote:
         | Claude Code is useless for anything that requires advanced
         | knowledge.
        
           | dimgl wrote:
           | +1. Claude is actually really good at all kinds of
           | development but Claude will still make plenty of mistakes and
           | occasionally go so far in the wrong direction that it still
           | needs someone with experience to steer it.
        
         | nradov wrote:
         | Lol that's what they told us last year. And they'll say the
         | same thing next year. It's obviously useful for certain tasks
         | but the number of errors and hallucinations are still quite bad
         | for anything large or complex or really novel. That part is
         | improving very slowly and some fundamental theoretical
         | breakthroughs will be needed.
        
           | bpodgursky wrote:
           | I don't care what _they_ told you last year, I didn 't say
           | jack shit. I'm saying it now.
           | 
           | Cope or pretend it's not happening, I don't care, this is the
           | year.
        
             | honeycrispy wrote:
             | Have you actually had it do anything substantial and then
             | tried to work with the code it produces afterwards? It may
             | "work" but it's a horrific mess. Good luck bug fixing that.
        
               | wahnfrieden wrote:
               | Yes, with GPT 5.2 Codex and 5.2 Pro specifically. It's
               | not a mess because of the context I provide and the
               | guidance and reattempts I apply. It's working great, the
               | resulting code is good when I accept it, and I'm getting
               | much more done than in the before times.
        
               | bpodgursky wrote:
               | Yes, Opus 4.5 is not business as normal. If you haven't
               | tried it, you really need to, to update your opinion.
        
               | honeycrispy wrote:
               | I am talking about opus 4.5. It made a complete mess out
               | of my project.
        
               | wahnfrieden wrote:
               | That's what it does. Switch to Codex (not someone else's
               | harness) with 5.2 Codex XHigh
        
             | vlod wrote:
             | I just keep hearing all these people that preach this, but
             | I don't see anything substantial (that isn't something
             | stupid or a tutorial they followed from medium) that anyone
             | responds with. e.g. of a meh: give me top 10 HN articles
             | for today and summarize the contents, add tags and build a
             | website. I know AI can do that, but it's not impressive.
             | 
             | Not to pick on you, be mean or anything, but your github
             | profile says no contributions in a year. Obviously there
             | are other online git repo sites.
             | 
             | Care to share anything in prod? For a reply so aggressive,
             | the proof is in the pudding.
        
             | nradov wrote:
             | Why would any of us care what _you_ say? You 're not
             | particularly intelligent and have never accomplished
             | anything significant. You're just some guy.
        
       | acrooks wrote:
       | In my experience (enterprise software), customers buy our
       | products not because we have a moat or some hard-to-achieve
       | technical advantage but because they can speak to us in their
       | words, they know we care, and we try solve their problems
       | quickly.
       | 
       | Just yesterday I was speaking with the COO of a $200M/yr revenue
       | company in the supply chain space. He'd learned Claude Code and
       | built a couple apps to solve internal problems but reached out to
       | talk to us. I asked him "you've been able to build some really
       | impressive tools, clearly you can solve your own problems, why
       | are you talking to me?" And he said "I have a business to run. I
       | shouldn't be coding. I need somebody who understands my business
       | & can solve my problems without taking a lot of my time."
       | 
       | Is there a cheaper way for him to solve his problems? Absolutely.
       | But he wants to put the key in the ignition and know the car will
       | turn on every time without thinking about it. There is an endless
       | list of problems to solve; I don't think software businesses are
       | going anywhere anytime soon.
        
         | dimgl wrote:
         | One of the better, more levelheaded responses here.
        
           | fredthomsen wrote:
           | A PM I've worked with many times always used to say, "They
           | want an easy button! It's that simple!."
        
         | rubenvanwyk wrote:
         | This should be the top comment. The thing about growth of
         | businesses overall, is that they want outsourced capacity
         | (that's what employees or contractors are) and that dynamic
         | doesn't go away because of AI, because like the comment
         | mentioned, it's not reliable enough in the sense that it can
         | accept high-context vague instructions and 'figure it out' like
         | an enterprise developer can.
        
         | mamcx wrote:
         | Yeah, this is how we survive.
         | 
         | I even dream of build tools for business to make apps (like Air
         | table, but better) and even if you can do anything that do,
         | perfectly, the software they need not means they _want_ to
         | babysit it all the time.
         | 
         | Is like the person that knows how cook, amazingly, yet hire a
         | chef for take care of it most days.
        
         | hahahahhaah wrote:
         | Obviously a COO shouldnt be prompting Claude Code but your
         | competition is someone in their team doing the same. The person
         | in their team is trusted and knows the business.
        
           | LastTrain wrote:
           | Or maybe COO was using it for leverage
        
       | bluGill wrote:
       | Maybe. great businesses don't need moats. They just need
       | sonething people buy from them. Maybe venture capital needs moats
       | - but you can get rich without that. (If rich is even the goal -
       | a nice life is a better goal)
       | 
       | beware of any business where there is no competition - there is
       | generally good reason nobody else is making money there.
        
       | leros wrote:
       | You could probably become rich wholesaling gravel in your city.
       | There are plenty of opportunities all around. Execution is key.
        
       | wewewedxfgdf wrote:
       | Do it if _you want to_ - if you feel some burning desire to
       | create that thing and you just can 't get it out of your head.
        
       | shubhamjain wrote:
       | You mean the big companies who still haven't moved away from
       | abominations like SAP and Oracle? The ones where you require
       | twenty approvals to get a small pilot done? Instead of moving to
       | saner and cheaper alternatives, they would just say, "hey, why
       | don't we just start making our own software?" Every effort like
       | this--if it had any takers--will fail spectacularly.
       | 
       | I get it people are skeptical about the future. But I can't
       | imagine any scenario where people would like taking
       | responsibility of building and mantaining their own software for
       | everything vs. paying marginal amount of money (relatively
       | speaking) to let someone else take the headache.
        
         | gdsdfe wrote:
         | I can imagine a future where it will be possible for a family
         | to host their own essential services ... There got to be
         | something between homelabs and cloud services bc the gap is too
         | big.
        
           | pan69 wrote:
           | > I can imagine a future where it will be possible for a
           | family to host their own essential services
           | 
           | Exactly. Even something as seemingly mundane as hosting your
           | own email is a major challenge.
        
           | atrus wrote:
           | Good luck. To have something that a regular family could use
           | would require remote access from the company for
           | troubleshooting, updates, maintenance.
           | 
           | So you get all of the downsides of cloud hosting (company
           | employees can still remote in), with none of the upsides (all
           | the hardware is now geographically distributed, instead of
           | one big building) with the privilege of _paying_ for it
           | instead of being  "free" like facebook/google.
        
           | 4mitkumar wrote:
           | Not quite there yet but Yunohost is a fantastic attempt to
           | get closer to this ideal. Install the OS - and the basic
           | self-hostic-use-case apps are all just there to click and
           | install. From Immich to Kodi to Wordpress and what not.
           | 
           | https://yunohost.org/
        
           | t2o4iu234o234 wrote:
           | With IPv6 (and/or NAT-forwarding) it was already possible to
           | host stuff.
           | 
           | However, E-mail's horrible protocols and spam-blocking
           | security monopolies mean you're stuck with one of the big
           | cloud providers, even if you could automate/solve e-mail
           | server complications.
        
             | graemep wrote:
             | Not true. Been hosting my own email for years and only
             | prblem is delivery to some MS hosted services (usually
             | hotmail)
        
       | rishabhpoddar wrote:
       | It is. Big companies (or really anyone) usually don't have the
       | time to copy an idea unless it becomes too big already. And if
       | your idea becomes too big, it was worth pursuing it.
        
         | tharkun__ wrote:
         | Or worth buying up. Which in many cases was the "purpose" of
         | doing the startup in the first place.
         | 
         | Sure, we'd all like to think that the goal was an idealistic
         | "startup does things for bettering humankind".
         | 
         | But let's face it: A large amount of startups are literally
         | founded as an "easier" alternative of building a "more agile"
         | sub-organization within an established and more process driven
         | org and then just get bought out by some of those larger orgs.
         | 
         | Whether or not those large orgs are then actually successful in
         | integration and actually properly leveraging what they bought
         | vs. just "crushing competition", is not necessarily the concern
         | of the founders, depending on how ruthless vs. idealistic they
         | are.
        
       | pm90 wrote:
       | in the valley at least its difficult to pursue that unless you're
       | in a "hot" field. A few years ago, it was cloud, then big data,
       | then crypto and now AI. When startups in those fields can raise
       | hundreds of millions, they can lure away a lot of talent (both
       | tech and non tech).
        
         | nradov wrote:
         | Nah. Regardless of where the company is nominally headquartered
         | there are always an effectively infinite number of employees
         | who can be hired to work remotely or out of satellite offices.
        
       | gedy wrote:
       | Depends on your goal - do you have an idea you care about and
       | want to solve? Probably a good idea. If you "want to be your own
       | boss" or looking for something just to be acquired, hard to say,
       | depends on who you know, etc.
        
       | thundergolfer wrote:
       | Thought this would be a thread about the crazy offers being
       | handed out to join AI teams at Amazon, Meta, Google, OpenAI,
       | Anthropic, Apple, or any of the massively capitalized 'neolabs'.
        
       | BoiledCabbage wrote:
       | The fact that people look to start a business based on searching
       | foe a moat shows they don't believe in free markets. As well as
       | shows what's wrong with Silicon Valley.
        
         | Herring wrote:
         | Yeah, and a moat can just be a solid trusted brand. Claude Code
         | can't take that away.
        
       | johnsmith1840 wrote:
       | Build something novel, what has changed?
        
         | matt_heimer wrote:
         | I'd argue the question was wrong, it's not that big companies
         | can copy you easier now. They could have always invaded your
         | space and destroyed your business. As other pointed out it was
         | always picking up the pennies that they didn't want until those
         | pennies became dollars.
         | 
         | The concern now is that other small team or solo developers can
         | rebuild what you have very quickly. This happened in the mobile
         | space with all the decompiled and repacked (with min changes)
         | apps that showed up in the stores.
         | 
         | The moat for SaaS startups was that the code is hidden. Now
         | that matters less because people use AI to try and reverse
         | engineer your backend from the API or even UI screenshots.
         | 
         | You have to pick up the pace to keep ahead of them and make
         | sure you don't cause problems for customers while doing it.
        
           | johnsmith1840 wrote:
           | That's the same it's always been?
           | 
           | Building something hard cannot be replicated easily or at
           | all. People can and always have stolen things.
           | 
           | I do agree that you just have to move faster but again that's
           | the same.
        
       | canadiantim wrote:
       | Isn't it the opposite? E.g. there is very little moat left and
       | small companies or individuals can copy any product big or small
       | in no time?
        
       | lettergram wrote:
       | There's still plenty of moats frankly, same moats as before. What
       | isn't the moat is the software development time.
       | 
       | In our case, we're building a tool that has a moat from:
       | integrations, multiple parties connecting, and others
       | 
       | It's very sticky once we get in, and has nothing to do with the
       | software so much as legal, company policy and inter party
       | communication
        
       | notepad0x90 wrote:
       | So long as it's not about AI. The world hasn't run out of
       | problems that could be solved or improved by software.
        
       | ipnon wrote:
       | You can get the same output as $500k/year of software engineers
       | for $2.4k/year now. Never been better if you ask me!
        
       | SilverElfin wrote:
       | This is the problem with big concentration of wealth and power.
       | The big tech mega corps can copy your idea easily because they
       | don't have any budget, they can undercut you or sell at a loss,
       | and they can distribute it to all their current customers with
       | anti competitive bundling.
       | 
       | It has happened over and over many times and American antitrust
       | law is useless. The largest corporations must be broken up, taxed
       | heavily, and regulated in new ways. Otherwise there is no fair
       | competition or level playing field for startups.
        
       | w10-1 wrote:
       | You're asking what's a defensible value-add, but without really
       | framing current business conditions or issues.
       | 
       | Time - opportunity - matters a lot, perhaps more than anything.
       | And to face that, one needs to ask better questions (even if
       | you're just polling).
        
         | rTX5CMRXIfFG wrote:
         | "Current business conditions or issues" -- I think that's
         | because OP wants you to fill that in yourself, so that you
         | might explain your assumptions or the market potential that you
         | see, which might be wildly different from his (i.e. software
         | having little to no moat)
        
       | paulddraper wrote:
       | The serious answer:
       | 
       | The value cannot be just the software. E.g. some workflow tool
       | (Salesforce). These tools will continue to exist for awhile but
       | any customer capable of moving off of it to a startup version,
       | can probably make their own startup version, tailored to them.
       | 
       | Now, if you offer something besides the software -- logistics,
       | networks, financial instruments, regulatory compliance, physical
       | goods, compute, etc -- that has value besides the software.
       | 
       | But the five billionth workflow automation tool has fast
       | diminishing value in 2026.
        
       | jongjong wrote:
       | I would strongly recommend staying away from software startups
       | unless:
       | 
       | - The CEO of some major corporation or a big VC is a close friend
       | or friend of your family.
       | 
       | - You are rich and have a lot of friends who will buy your
       | product.
       | 
       | - You already finished the MVP; which you started building 12
       | years ago... Might as well try to complete.
       | 
       | - You're a criminal.
       | 
       | The market is insanely saturated and people already have more
       | stuff than they need. Capitalism has been over since 2008. Now
       | it's just feudalism. Product is irrelevant; it's all a social
       | game of selection. You have to be selected. You just need to know
       | someone and have a product with a semi-reasonable narrative that
       | your CEO buddy can use as a justification to give you company
       | money. That's it.
        
         | eastbound wrote:
         | You're talking about VC startups.
         | 
         | I disagree with the sour mindset, as I don't feel those games
         | were necessary for my startup, although I admit mine was
         | bootstrapped (0$), and didn't grow as far as the others, it
         | still made me millionaire, has paid my employees a high-than-
         | average salary and has the potential of adding them a few
         | hundred thousands each.
         | 
         | I admit the old market (do web apps to manage records! or
         | notes!) is saturated but the IA market is brand new and fresh
         | open.
        
           | selimthegrim wrote:
           | AI?
        
           | jongjong wrote:
           | How do you find users? Organic? SEO is useless as all the
           | projects with any meaningful pagerank are all pointing to
           | each other. Social media advertising is useless; nobody even
           | sees your tweets or posts. Advertising? How do you get a
           | return on CPC? All the big competitors seem to be running
           | negative margins. Also, small volume social media ads tends
           | to attract only bots... Are you operating in a niche? How do
           | you get word of mouth in this case? Niches related to solving
           | bureaucratic problems are often regulated! No SOC2 or
           | ISO27001, no contracts for you.
           | 
           | In the last 15 years, I met just one person who bootstrapped
           | a tech startup 'on their own' to be worth a few millions...
           | This guy was super smart and switched on... But I later found
           | out his wife's parents were multi-millionaires. I'm thinking
           | that was probably the differentiator. I met a LOT of
           | successful tech people. They always got major help. I never
           | actually met one who didn't have access to significant help.
        
       | rramadass wrote:
       | The real question to ask is;
       | 
       |  _Is it still worth pursuing a software startup ... using the
       | same strategies /approach/mindset/tools/means/methods of
       | yesteryears_?
       | 
       | Answer is Yes for the first part and No for the second part.
       | 
       | Problems which need software solutions and/or have a software
       | component (at this point, practically everything) still exist in
       | plenty. AI/ML has only changed the playing field drastically. It
       | cannot understand the _intent behind the problem_ which is a
       | uniquely Human Dilemma. This is where the opportunities lie;
       | understanding different Problem /Business Domains by studying and
       | closely interacting with possible clients and coming up with
       | tailored solutions whether domain-specific or client-specific.
       | 
       | The emphasis now is on better problem
       | understanding/specification/verification (DSLs/notations/diagrams
       | etc.) and faster iteration to a MVP. AI/ML is a great help here
       | but the cycle is initiated by a Human who is always in the loop
       | and steers it on the right trajectory in the state space of
       | possible solutions.
        
       | ItsBob wrote:
       | > Considering there is very little moat left in software and big
       | companies can copy your product in no time?
       | 
       | Having worked in the corporate world all my working life I can
       | safely say with confidence that big companies absolutely DO NOT
       | move fast. Do not underestimate the power of middle-management to
       | destroy momentum!
       | 
       | Solve a problem for someone and if it was a painful one, they'll
       | pay you for it.
        
         | smokel wrote:
         | An interesting paper in this context is "Structural Inertia and
         | Organizational Change" by Hannan and Freeman, 1984 [1]. A quote
         | from the introduction: _"...selection processes tend to favor
         | organizations whose structures are difficult to change. "_.
         | 
         | In other words, it's typically a _good_ thing that larger
         | companies are slow to adapt. That 's something that startups
         | can make use of.
         | 
         | [1] https://www.jstor.org/stable/2095567
        
       | pabe wrote:
       | Yes! Coding is just one of the tasks you've got to do when
       | building a software business. You also have to find a good value
       | preposition, identify a good channel to your customers, manage
       | your resources etc.
       | 
       | Channels are becoming even more important as software has become
       | easy to copy. But copycats always existed. When it wasn't created
       | by AI, it was created in low wage countries.
        
         | eastbound wrote:
         | I've recently realized that behind each copycat, there is an
         | entrepreneur. It's not a big factory with written "Leading #1
         | in piracy" at the front. It's someone with almost as many
         | skills as the original entrepreneurs, trying to copy a few of
         | them to see where there is traction, with hopes and dreams
         | similar to the original, but too far away from the world's
         | center of activity to propose something relevant. Some of them
         | probably do it with the "I can do it better than them" mindset.
        
       | kokogo wrote:
       | Could it be that it's just a wrapper for APIs like
       | OpenAI/Anthropic? I've been thinking about this for a long time,
       | and I'm surprised to find someone else with the same view.
        
       | spacecadet wrote:
       | Got to get more creative and less funding dependent. People still
       | seem caught up in the old process of ideation, static creation,
       | pitch decks. Ack! Garbage now! I only ever took funding to scale
       | to 3-5 heads, well I have 20 heads for nearly nothing now... Ive
       | created more "startup" ideas in the last 3 years then the last 20
       | of my career. I just keep cranking out anything remotely
       | interesting, launch, and if it don't "work", move on. I just
       | launched another one this week, feels most promising, but we'll
       | see... I didn't go quitting my day job just yet.
       | 
       | Also, GTFO! My ideas are not just slop from sitting around day
       | dreaming. Every one is from observations made from talking or
       | watching people struggle... cant replace that with AI yet.
        
       | throwaway98797 wrote:
       | if you have to ask the answer is no.
       | 
       | if you are young there's still hope that you can change your
       | mindset and approach though.
       | 
       | if software can save time and make money than human capital then
       | there will be demand.
        
       | artyom wrote:
       | > Big companies can copy your product in no time
       | 
       | Your advantage in this case, now or 10 years ago, is that this is
       | simply not true.
       | 
       | If your business is "a flashlight app", yeah, eventually they'll
       | copy it (as it happened). However they'll take an unusual long
       | time to do that simple thing (as it also happened).
       | 
       | Why? Because everything at big companies is a political game,
       | full of internal conflicts, multiple priorities, non-
       | collaborative teams, self-interest, promotion games, and a bunch
       | of other things not really related to build the thing in
       | question. It _very rarely_ has anything to do with how fast the
       | code can be written.
       | 
       | If your business is good enough and becomes something more than
       | "a piece of software", and solves a problem, becomes a brand, has
       | great user feedback... that's not something you can "copy in no
       | time".
        
         | robofanatic wrote:
         | What about other smart guys looking for ideas for their
         | startup?
        
         | Oras wrote:
         | While I agree with sone of your points, there are many
         | evidences that this happened in the past.
         | 
         | One example is Microsoft creating teams to take on Slack.
        
           | AbstractH24 wrote:
           | I dont think the founders or early team at slack are upset
           | with how things played out
        
             | Sevii wrote:
             | Just the consumers unfortunately.
        
           | ctkhn wrote:
           | Teams is still nowhere near Slack's features and usefulness.
           | I wouldn't say it's a direct competitor, it's like store
           | brand vs a mid-luxury item
        
             | musicale wrote:
             | Nobody really likes Teams, but it does seem to have more
             | features than Slack in terms of integration with the rest
             | of Microsoft's office software ecosystem. It's nice to be
             | able to open up and edit Word/PowerPoint/Excel documents
             | directly, view the Outlook calendar directly, etc. It is
             | also integrated with SharePoint and OneDrive for file
             | storage. Teams had video calls before Slack as well IIRC.
             | 
             | Teams, Slack and Discord all seem to be built as clunky web
             | apps; but my experience is that Discord seems to work
             | slightly better than Slack, which in turn works slightly
             | better than Teams.
        
           | 9rx wrote:
           | If, knowing what you know now, you could go back in time and
           | be the one to create Slack would you not do it? Even if
           | everyone is using Teams now (they're not), it took a really
           | long time to show up that Slack's founders were able to
           | capitalize on.
           | 
           | The change in the software landscape today is the apparent
           | ability to develop a competitor faster thanks to LLMs. _But_
           | , as the parent points out, the bottleneck was never code
           | writing. It was waiting on the people involved to get past
           | their egos. LLMs have done nothing to change that.
        
           | atonse wrote:
           | Every single org I've seen using teams (sample size of 4-5
           | orgs) uses it because it came for free. And every one of them
           | also got slack and paid for it.
           | 
           | That says everything about how shitty Teams STILL is. MS
           | still hasn't improved it much from the steady state turd that
           | it's been a few years ago.
        
             | dangus wrote:
             | It's so funny. My company is basically merger hell and we
             | have both Teams and Slack for similar reasons.
             | 
             | One of the more important acquired companies with a cash
             | cow product basically refused to move to Teams because they
             | hate it and concocted a reason that we just had to keep it.
             | 
             | The reason was total BS but it was crafted to appeal to the
             | higher-ups, and it worked, because nobody was really going
             | to fight over less than ten bucks per person per month.
        
         | pankajdoharey wrote:
         | Don't worry big companies still can't copy anything quickly,
         | even with AI. Why? Because before they can ship a single
         | feature, they'll need to schedule 42 alignment meetings, debate
         | AI-generated slide decks, and log their "strategic pivots" into
         | an AI-curated Jira board.
         | 
         | The real moat isn't just code it's speed, focus, user trust,
         | and the ability to actually ship. Those are things bloated orgs
         | struggle with, with or without AI. If you're solving a real
         | problem and building a real brand, you're already ahead.
        
           | i7l wrote:
           | The real moat is not being forced to use Jira then.
        
             | awakeasleep wrote:
             | That's not even it, because in the small company jira won't
             | be such an oppressive system.
        
             | raw_anon_1111 wrote:
             | I don't do side projects related to computers and never
             | have in 30 years. But I still use a Trello board to keep
             | myself organized
        
               | pants2 wrote:
               | Ironically I use a vibe-coded Trello clone with some
               | tweaks for my specific workflow...
        
           | cbm-vic-20 wrote:
           | In a previous big-tech job, we called this the "Release
           | Prevention Team".
        
         | therobots927 wrote:
         | I couldn't agree more. In fact I think the exact opposite of
         | the original statement might be true: Find a product made by a
         | big corporation that is a great concept but has clearly
         | suffered from an internal shitshow of a team for some time, and
         | copy it. If other corporations are sloppily copying it - even
         | better. That just means the product has actual market fit.
        
         | raw_anon_1111 wrote:
         | That's a whole lot of ifs. At the end of this long road filled
         | with if's, what are the chances that he can have a _profit_
         | large enough to overcome the opportunity cost of not just
         | working as an enterprise dev in a 2nd tier city _and_ have
         | continuing profits or have a meaningful exit?
        
       | elif wrote:
       | Since the majority of our industry is still in a combination
       | denial/disbelief and bureaucratic incompatibility with AI
       | workflows, startups are increasingly well positioned to reap the
       | rewards.
       | 
       | The way I think about it is, everyone is struggling to make AI
       | tools work well, so if you can be in the top 50% of people
       | trying, you're actually in the top 10% in terms of positioning
       | for future growth.
        
       | moconnor wrote:
       | The only software worth writing is tools for agents that contain
       | something hard for them to vibe code in a couple of sessions.
       | 
       | Making someone's agents 20% better, cheaper or faster will be a
       | measurable and easy sales goal.
        
         | pousada wrote:
         | I hope this is sarcasm...
        
         | elif wrote:
         | Unfortunately any pro-AI viewpoint, no matter how
         | uncontroversial, will be immediately dismissed and down voted
         | here. Doesn't make it not true.
        
           | swiftcoder wrote:
           | The proof is really in the pudding, isn't it? I don't see a
           | wave of successful vibe-coded startups in the market yet.
           | That's kind of the benchmark for whether this stuff actually
           | does in practice what the AI-hypemen claim it can.
        
             | sequin wrote:
             | Rather the opposite. A vibe-coded startup cannot survive if
             | it can be trivially duplicated. The proof will be in
             | observing the inverse phenomenon; (pure) software companies
             | disappearing.
        
       | qgin wrote:
       | It's still hard to create something successful.
       | 
       | Remember that Mark Zuckerberg has had "AGI" for over a decade in
       | the form of tens of thousands of human software engineers and
       | Facebook still has barely been able to create a new successful
       | product on their own without acquiring it from a smaller company.
        
         | KaiserPro wrote:
         | Facebook cannot make products, its that simple.
        
           | epolanski wrote:
           | Oculus?
        
             | raw_anon_1111 wrote:
             | That division is losing billions a year. I wouldn't call it
             | a success
        
             | toast0 wrote:
             | Acquired
        
             | KaiserPro wrote:
             | I worked for oculus, well reality labs.
             | 
             | Lots of talented people, and decent hardware, once the
             | stupid politics was overcome.
             | 
             | But.
             | 
             | In all the time I worked there, we never managed to get
             | "join my friends" feature get made. Trying to join your
             | friends in a game was so fucking hard. You'd think being a
             | social company, who's whole point is connecting people,
             | this would be the first feature.
             | 
             | But no.
             | 
             | Threads is the only product they have launched in the last
             | 5 years that anything close to successful. Even then it
             | only launched because management ignored it, let them get
             | an MVP out the door before swelling the size of the team
             | from ~8(?) to >>2k The time to fun was also waaay too high.
             | it got better towards the end, but in 2020-2023 it would
             | take ages to log in, update, load, get kicked out, reboot
             | and then join.
        
             | utopiah wrote:
             | Did they make though or did they buy? What did they
             | actually buy that wasn't already done at Valve?
        
             | swiftcoder wrote:
             | Oculus was shipping hardware/software before the Facebook
             | acquisition, and proceeded to slowly bleed out post-
             | acquisition. We shipped a few decent VR headsets in the
             | middle there (Quest 1, 2 and 2s/3), but most of the other
             | initiatives within Meta's reality labs withered on the
             | corporate vine...
        
           | jokethrowaway wrote:
           | Or Google
           | 
           | Large companies struggle to launch anything due to their
           | staff size.
           | 
           | They're as inefficient as a government
        
         | robofanatic wrote:
         | > Mark Zuckerberg has had "AGI" for over a decade in the form
         | of tens of thousands of human software engineers
         | 
         | This makes me think that companies like Open AI, Anthropic etc
         | are simply new types of body shoppers. body shoppers don't have
         | their own products they just supply talent to help other
         | companies make products and services.
        
           | utopiah wrote:
           | Mechanical Turk at scale.
        
             | robofanatic wrote:
             | Body shoppers on steroids
        
         | bee_rider wrote:
         | As much as Facebook was a silly and poorly coded site at the
         | time, Zuck seemed to do better in like 2007 when it was pretty
         | small. I wonder if increasing the capabilities of somebody who
         | still has ideas left and isn't burdened by a bloated
         | organization is the real benefit here.
        
           | swiftcoder wrote:
           | Successful people also tend to overestimate what portion of
           | that success was down to timing/luck. Zuck had a lot of
           | early-mover advantage in the social media space (especially
           | in the university demographic Facebook started out in).
           | 
           | A lot of his later ventures have been trying to break into
           | markets that are already crowded by more established players,
           | and that's just a lot harder to execute on.
        
       | raw_anon_1111 wrote:
       | There was never a statistical "advantage", you just never heard
       | about the 9/10 outright failures or even the parts of the 1/10
       | where people are toiling in obscurity and would have been better
       | off financially "grinding leetcode and working for a FAANG" ((c)
       | r/cscareerquestions) or even being an enterprise dev in a tier 2
       | city.
        
       | dangoodmanUT wrote:
       | Yes, otherwise there wouldn't be billions of dollars flowing into
       | seed rounds every year to make novel products.
       | 
       | Not sure why you think a large company can copy a product in no
       | time, they have to steer a cargo ship, you have a speed boat.
        
       | rypskar wrote:
       | Yes, big companies can copy your product. But at what cost,
       | especially when including opportunity cost and the levels of
       | bureaucracy in larger companies? I have heard your question many
       | times during the last 20 years, and still there are more software
       | startups.
       | 
       | In many cases it would cost them less to buy your company than to
       | create it from scratch. Which is why so many small companies are
       | acquired instead of copied. The question should be more what do
       | you want to do and are you able to follow up on creating a
       | startup? Writing the code is a small part of creating a
       | successful startup
        
       | ivanjermakov wrote:
       | Sometimes, software that 2 devs make in a year, takes same 2
       | years for 5 teams of 10.
        
         | ZiiS wrote:
         | That seems very optimistic, a team that can ship with two would
         | probably be 10x as fast on average.
        
       | utopiah wrote:
       | That's always been the case, in software and elsewhere.
       | 
       | Yet, Ford didn't copy Tesla, why not?
       | 
       | Checkout https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma
       | but overall the idea is that large corporations have totally
       | different goals and incentive than startups. Also check
       | https://steveblank.com and his startup owner manual trying to
       | clarify that a startup is NOT a small company, rather it's
       | searching for a product/market fit.
       | 
       | So is it worth pursuing a (software) startup?
       | 
       | Honestly if you want to make money, no. It's much easier to work
       | for a large corporation (big economical benefits) or a public
       | institution (work safety). You might not get ridiculously rich
       | either way but you will be safer than most.
       | 
       | If you want to make a ridiculous amount of money though, well you
       | might have to make sacrifices you are underestimating. I don't
       | want to promote the grind culture but checkout Silicon Valley,
       | the TV show, in particular when they discuss VC and promises
       | done. Basically if you ask for a very high valuation you have to
       | deliver on those claims and obviously they investors are going to
       | keep you accountable on that. You might have to work more than
       | you wanted (which might make the whole process a nightmare more
       | than a joy) but more dangerously you might lose the very raison
       | d'etre of the company you founded. If it's "just" about making
       | money, you won't care, if you have a genuine mission, those
       | compromises are going to eat you alive.
       | 
       | So... is it "worth it" very much depend on who you are, who you
       | want to be and how saturated the market is.
       | 
       | I wouldn't worry about the big corporations, I would worry about
       | what you can actually deliver and how not being able to do so
       | will change you along the way.
        
       | helsinkiandrew wrote:
       | > Considering there is very little moat left in software and big
       | companies can copy your product in no time?
       | 
       | Your task in a software startup (or any startup) is to produce
       | the moat. If you can create something with little effort in a few
       | weeks or months then so can anyone else.
       | 
       | If your product does something hard or useful that you know how
       | to do because you understand the audience or business, or
       | includes data or knowledge that others may not know about or
       | have, or just you can put the effort in to great service to build
       | a large customer base it becomes harder to be copied.
        
       | iambateman wrote:
       | The opposite is increasingly true...
       | 
       | I spent the past 6 months rebuilding a medium-size company's CRM.
       | 
       | They were on Salesforce for a decade, and now they'll own their
       | data based on the work of a single engineer.
       | 
       | For Salesforce, the moat is increasingly the inertia that comes
       | from big-company contracts and the perceived safety of buying
       | Salesforce.
       | 
       | Society is experiencing the first wave of the true Cambrian
       | explosion of software and there's never been a better time to be
       | an indie maker. Never. This is like the iOS App Store moment, but
       | multiplied by 100 and expected to last 10x longer.
        
       | rossdavidh wrote:
       | A software startup has always, always been a longshot. This is
       | still true. Also, vanishingly few companies of any kind,
       | including software, ever get a "moat". Small companies survive,
       | when they do, by being fast moving enough to keep making new
       | things.
       | 
       | You certainly should not start a software startup to get rich, as
       | that was never the most likely outcome. You should start one if
       | you have an idea for software that isn't out there, which you
       | think people would find useful, and you want to see what it's
       | like to do a startup (enough to give it several years of your
       | life).
       | 
       | I have, btw, never founded a software startup, though I have
       | worked at some. I got paid in salary, not equity. It is now,
       | always was, and probably always will be a longshot.
        
       | matthewsinclair wrote:
       | Is "software startup" the right term? I understand that you might
       | want to "use software" in the startup but surely, in the most
       | successful startups, the thing that makes them successful is that
       | they solve a real problem, that real people/businesses have, and
       | are prepared to "pay" [1] you to solve for them.
       | 
       | If the startup is just "software for the sake of software" then I
       | think that's a different thing entirely. And to be fair,
       | sometimes software for the sake of it is more like art or fun.
       | And it's true, sometimes something wonderful comes out of that.
       | Sometimes. :)
       | 
       | [1]: Obviously "pay" can mean _very_ different things in
       | different contexts.
        
       | swiftcoder wrote:
       | Big companies are not your worry in most cases. They have so much
       | bureaucracy and internal politics that it's often cheaper for
       | them to buy out the up-and-coming startups than it is to build
       | in-house.
       | 
       | Instead, if you achieve success without much of a moat, you will
       | be cloned by one of the "App Store mills". These are companies
       | who employ multiple small teams (think 3-4 people), and each team
       | is charged with cloning one of the most popular apps - they have
       | really abbreviated development cycles, on the order of 6 weeks,
       | and they just keep churning till they've drowned every app on the
       | leaderboard in clones. And because they are astroturfing the
       | whole space, they don't actually need most of these clones to be
       | individually profitable.
        
         | skeptic_ai wrote:
         | Rocket Internet Is one of these copycat business style.
        
           | tietjens wrote:
           | Rocket Internet is often engaged in arbitrage where they
           | bring an existing company's idea to a different country or
           | context. This is very different from the flood-the-zone
           | astroturfing discussed above. Zalando is its own company
           | employing ~5k engineers. This isn't a copycat I would claim.
           | 
           | But maybe you're referring to practices I am not aware of.
        
       | greenacred wrote:
       | > Considering there is very little moat left in software and big
       | companies can copy your product in no time?
       | 
       | Whenever you have doubts about your ability to do something
       | enough to ask for advice from random people you don't know, and
       | if that thing is unnecessary and will be significantly difficult,
       | like a startup that is just some option for you to work on, the
       | answer is probably no.
       | 
       | You have to feel the true desire to make something happen because
       | you must. Anything other than that is probably a bad idea.
        
       | paxys wrote:
       | The risk is the same as it was a decade ago, and the decade
       | before that.
       | 
       | The startup will take over your life. You will pour every bit of
       | time and money you have into it. You will lose your sanity. And
       | it's pretty much a guarantee that you will fail.
       | 
       | Unless you already have a comfortable financial cushion and/or
       | industry connections that will guarantee funding and
       | partnerships, you have to be truly crazy to try that life. But,
       | ultimately it's the crazy ones that end up winning.
        
       | osigurdson wrote:
       | If true then VC money would dry up. We definitely are not at the
       | stage where new company formation has ended.
        
       | rorylaitila wrote:
       | Yes, but not in relationship to products being copied. Copying
       | the technical aspects of an idea has been possible for a long
       | time anyway.
       | 
       | Knowing how to acquire, support and cultivate a growing user base
       | is the challenge.
       | 
       | The availability of a technical "moat" has always been a select
       | property of only a few products. All real moats are network
       | effects.
        
       | jurschreuder wrote:
       | The problem is the software has already been made in the past. It
       | has built up over time. Just like songs. There are so many
       | already there.
       | 
       | When smartphones just came out I was already not making websites
       | anymore. But every single app I made got at least 10k downloads
       | in one week and around 1/5 got in the top 10 of a category like
       | "social" even though I've only ever spent maybe a month max on
       | developing any single app.
       | 
       | But now there are soooo many already there. Good luck getting
       | into the top 10 social now with one weekend of coding.
        
       | __s wrote:
       | Not with that attitude
        
       | gehsty wrote:
       | Depends what you expect, people still have problems that need
       | solved by software, if you expect to be the next Google the odds
       | are not in your favor but if you aim to have a sustainable income
       | from software that should be viable.
        
       | dahart wrote:
       | Yes!! The software market is still growing quickly.
       | 
       | What moat are you referring to? AFAICT, moats are bigger now than
       | ever before, but the moats I see are centered around things like
       | consumer habits and B2B contracts and hub/platform experiences.
       | People tend to like the software they know & have, or the
       | contractors they know already, even when they complain about it.
       | The need to overcome static friction is a moat, one that makes it
       | harder for startups to get in, but easier to stay once you're in.
       | 
       | Big companies are slow. It seems like it would be easy for them
       | to copy products, but they rarely do, and even when they try they
       | take forever. Worry about yourself first, whether you can
       | deliver, whether your product is superior, whether you can get
       | customers, whether your business is sustainable, etc.. Worry
       | about other startups second. They can copy faster than big
       | companies. Do you have an edge over other startups? Don't worry
       | about the big companies. If they aren't already solving the
       | problem you want to solve, they won't start until after you're
       | successful.
       | 
       | Note acquisitions are a thing! Big companies that want to copy
       | your product are aware that the fastest way to do that is to
       | acquire a working solution and a pile of new customers. You
       | should be thinking about big companies more as opportunity than
       | competition.
        
       | 762236 wrote:
       | You're asking an orthodox and conservative audience who have time
       | to be on HN
        
       | PeterStuer wrote:
       | Depends on your market. Enterprise is hard to crack. B2B you can
       | sneak in via grassroots but it requires building a guerilla
       | marketing presence, B2C is a hit business model with on average
       | deep pocket requirements.
       | 
       | Little moat, but also little thresholds. The only way to not win
       | 100% is not to play.
        
       | e9 wrote:
       | It's the best time to start a company. Few people can build
       | anything now. Big companies are at a huge disadvantage now
       | because they can't be personal. Software development is going
       | decentralized. You can go to a bunch of businesses and be
       | personal, and develop personalized solutions for them in person.
       | You only need few such clients to be profitable and have
       | lifestyle business.
        
       | obirunda wrote:
       | Software moats were never really a moat in and of themselves. You
       | always had to be a first mover. It's true that there are fewer
       | and fewer first mover opportunities, but that has less to do with
       | recent LLMs advancements and more that we have already solved a
       | lot of software problems on first principles. It's partially why
       | LLMs work so well, they are pulling the "widgets" from
       | distribution and synthesizing into your requirements. Before, we
       | probably thought we were writing novelty when it was literally
       | solved 1000x over.
       | 
       | If you aren't a first mover, your success was always dependent on
       | other skills and great execution across multiple disciplines, and
       | also a lot of stubbornness. The software layer has always been
       | important, but a support role of successful enterprises. Start-
       | ups have always been hard to pull together successfully for a lot
       | of other reasons unrelated to code.
       | 
       | If you find a disruptive algorithm (like pagerank) there is
       | little evidence that LLMs will infer your solution by looking at
       | your app. Anything else, they are just design choices and have
       | never been moats either, but say you have a qualitative edge,
       | you'll make the choices that can create a recognizable brand
       | where someone vibing a copycat may not care as much. Nothing has
       | changed on this. Your chance of succeeding rests on your ability
       | to reach your users and iterate in a crowded space, this is what
       | you always had to do anyway.
       | 
       | There are things, however, that aren't worth working on anymore
       | with the advent of LLMs. Some of these have been fully dismissed,
       | for example sentiment analysis. A single API call for the
       | cheapest (even local) LLM vendor will give you SOTA
       | classification. There are many more examples but they are so
       | obvious. Essentially, the "build me 1 billion dollar app" prompt
       | will never work, so if you have a burning desire to build
       | something, do it. Just remember, there never was and never will
       | be a promise of unlimited fortunes whatever you do.
        
       | tonyedgecombe wrote:
       | Big companies aren't the problem.
       | 
       | Finding customers is the difficult part.
        
       | segmondy wrote:
       | If you have to ask, then the answer is no.
        
       | devld wrote:
       | It depends on what you are pursuing. Software was never a true
       | moat for the really hot stuff. See books Zero to One, 7 Powers.
       | It can be moat when you have something extremely complex, like
       | for Unreal Engine, software actually is the moat. However, when
       | it comes to regular software, everything was always prone to
       | being copied. Will it be copied, it depends entirely on what's
       | for the grabs for someone else to copy it. If you have a mature
       | SaaS, that already has some competitors, what does anyone gain by
       | copying it if the projection for building a sustainable business
       | is very small? Personally I am building something that is
       | relatively complex (much more complex / non-standard than a CRUD
       | and likely not in Claude training data, and something that would
       | be a very bad idea to write it in AI slop due to security issues)
       | and relatively niche, something that a well funded startup would
       | never dream about building, yet something that a smaller team
       | would have a difficult time to compete with me, LLMs or not.
        
       | Pavel_V wrote:
       | no
        
       | softwaredoug wrote:
       | The moat for small company is the lower coordination overhead
       | than bigger companies, not about the effort of writing code.
       | 
       | Big companies try to balance a lot of stakeholders, the
       | collection of all their requirements makes them risk adverse and
       | creates wasted effort. I've been on a lot of projects (pre AI
       | coding) with rewrites and changes that have more to do with
       | politics and org changes, lack of vision, and needless veto
       | points.
       | 
       | That's the small software company advantage still IMO
        
       | saluki wrote:
       | YES, now is the best time in history to build a software startup.
       | 
       | Copying isn't your biggest worry.
        
       | journal wrote:
       | Yes if people have to learn how to use it. Make something that
       | will last centuries not just a couple of decades. 700 years ago
       | they invented double-entry method of accounting which is still
       | used today. Relational databases were invented recently as well
       | and will survive well past most front-end frameworks. Eventually
       | skynet will be invented but no one believes me just like no one
       | would have believed that aluminum tubes would be flying through
       | the sky or enriching uranium. If before you couldn't open a
       | winapi window, now you can do that in one sentence instruction,
       | and you'll have a good starting point. Things are changing. Look
       | at accounting, accountants don't even do accounting anymore,
       | they're just QB users.
        
       | sodafountan wrote:
       | Sure, the world still needs software. Perhaps even more so now
       | with the advent of AI.
       | 
       | There's still a ridiculously minuscule chance that you'll end up
       | profitable, let alone successful.
       | 
       | I read that software, from a business perspective, is almost
       | always looked at as a liability rather than an asset. There just
       | isn't very much profitable software in this world, and the
       | software that can become profitable likely subsidizes its
       | business with advertising. The only saving grace is that software
       | that becomes profitable can typically scale. See Facebook,
       | TikTok, Google.
       | 
       | Games sell but are risky and creatively demanding.
       | 
       | Software is a tough business.
        
       | silexia wrote:
       | The biggest problem is the government has made it more and more
       | difficult to start a business, both through fees, especially
       | through taxes, and very especially through all the regulations.
        
       | level09 wrote:
       | Software startups still work, but only if software is not the
       | point.
       | 
       | Code is now cheap, so the advantage moved into things that cannot
       | be copied by looking, accumulated data, hidden workflows, trust,
       | and judgment earned by staying inside a problem too long.
       | 
       | Big companies copy shapes, not gravity. If your edge is visible,
       | it is temporary. If it only appears over time, you are still
       | early.
        
       | vlod wrote:
       | Try and go for $100 MRR (pay for servers and some pizza). Big
       | companies won't go for that.
       | 
       | Try another idea (while still running the above). Go for $1000
       | MMR. Still too small.
       | 
       | This is harder than you think and will teach you incredible
       | skills. Next: keep going. :)
       | 
       | DISCLAIMER: obviously don't quit your job/starve/become homeless
       | etc to try this.
        
       | wavemode wrote:
       | Big companies are very bad at developing new software.
       | 
       | That's why it's so common for successful software startups to
       | eventually get acquired. Big companies know that it's a lot more
       | efficient for them to spend money simply buying someone who did
       | the thing, than spending money and taking on a bunch of risk
       | trying to do the thing themselves.
        
       | lukasm wrote:
       | Google won't copy anything unless is super strategic or generates
       | $$$ (100M ARR?).
        
       | fathermarz wrote:
       | You gotta find a niche these days and do it well. No longer can
       | there be generalist software. Find underserved industries that
       | aren't "cool" per se, but still have problems.
       | 
       | Have heard from multiple investors that they think boring
       | software is the next wave, rather than a new UI/UX/Productivity
       | way of doing things.
        
       | musicale wrote:
       | Yes, if you have customers who need your software and are willing
       | to pay for it.
        
       | gethly wrote:
       | Yes, but not SaaS or services in general but products. And focus
       | on B2B, not B2C because money in B2C is there only for huge
       | companies whereas if you hit the right niche, you can make bank
       | with B2B.
       | 
       | Also, disregard any "success stories", as they are 99.999% funded
       | by a massive piles of money and immeasurable amount of
       | connections in high and right places, that you never hear of.
        
       | didip wrote:
       | It depends how surgical your product market fit is and how fast
       | you capture the identified market.
       | 
       | Everything else is just details and it doesn't matter if the idea
       | is rehashed a million times.
        
       ___________________________________________________________________
       (page generated 2026-01-17 23:01 UTC)