[HN Gopher] Google AI Studio is now sponsoring Tailwind CSS
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       Google AI Studio is now sponsoring Tailwind CSS
        
       Author : qwertyforce
       Score  : 334 points
       Date   : 2026-01-08 19:09 UTC (3 hours ago)
        
 (HTM) web link (twitter.com)
 (TXT) w3m dump (twitter.com)
        
       | baggachipz wrote:
       | On one hand, this is great as Tailwind can continue as a going
       | concern. On the other, how long until Tailwind AI?
        
         | mrgoldenbrown wrote:
         | It's not clear how much Google is kicking in, it might not
         | actually be enough to keep Tailwind going.
        
           | baggachipz wrote:
           | Well now that it's on the HN front page, it had better be a
           | lot :). If it's 6k this will be a bit of a PR kerfuffle.
        
       | andy12_ wrote:
       | This is probably related to this [1] if anyone is wondering.
       | 
       | https://news.ycombinator.com/item?id=46527950
        
         | XCSme wrote:
         | Most likely, as Adam directly "credited" their revenue issues
         | to AI (which makes sense, tailwind was making money by selling
         | pre-made components, but now the AI can generate those for
         | you).
        
           | jrjeksjd8d wrote:
           | The AI issue was that their docs advertise their paid
           | offerings. When AI plagiarizes the docs it doesn't include
           | the ads.
        
             | number6 wrote:
             | And since AI knows every Tailwind page, you probably do not
             | need the paid offer for a decent looking page.
             | 
             | Well you always could just read the docs instead of using
             | the paid offer. Took longer. Not anymore.
        
             | testdelacc1 wrote:
             | It's both.
        
             | DoesntMatter22 wrote:
             | When you say plagiarizes, do you mean they are publishing
             | their own docs without ads? Or you mean when the AI is
             | reading the docs instead of a person they ignore the ads?
        
               | Imustaskforhelp wrote:
               | I think its the latter.
        
             | knallfrosch wrote:
             | It was a problem with their revenue stream, which was
             | documentation website -> banner for lifetime payment.
             | 
             | All customers already had lifetime access and couldn't pay
             | more. Plus noone was reading the docs on the webpage
             | anymore.
             | 
             | Recurring subscriptions, ads in AI products (think Tailwind
             | MCP server telling you about subscription features.) Those
             | were just two things I pulled out of the hat in a minute.
        
       | SockThief wrote:
       | https://xcancel.com/OfficialLoganK/status/200933926325156690...
        
         | DoesntMatter22 wrote:
         | Ironic that you are posting a site that does exactly what
         | Tailwind is complaining about lol
        
           | johnnyanmac wrote:
           | I don't think I'm worried about defunding a trillionaire.
        
           | Alifatisk wrote:
           | I wouldn't use xcancel if Twitter was usable for guests
        
       | behnamoh wrote:
       | Doesn't matter to me, as I stopped using Google AI a few months
       | ago because of their lack of respect for my time when creating a
       | freaking API...
        
         | jjtheblunt wrote:
         | what do you mean?
        
           | bibryam wrote:
           | https://github.com/tailwindlabs/tailwindcss.com/pull/2388
        
       | lagniappe wrote:
       | Will this change the situation of the 75% of engineers who just
       | got laid off, or is this just to fund the framework, rather than
       | the Tailwind Plus team?
        
         | vinyl7 wrote:
         | It's just a temporary PR move
        
         | sigmonsays wrote:
         | This is the real question
        
         | sodapopcan wrote:
         | Hopefully! Turns out 75% was of four total developers. Ideally
         | Google would be giving them enough to re-hire three people.
         | 
         | Source: https://adams-morning-walk.transistor.fm/episodes/we-
         | had-six...
        
           | agumonkey wrote:
           | man what a rollercoaster for them, i hope they can rejoin
           | quick
        
         | johnnyanmac wrote:
         | If they have 3 left, that's 9 engineers. I doubt it'll bring
         | them back unless this is a huge package. a few million only
         | delays the inevitable by a year or 2.
        
           | 306bobby wrote:
           | From what I understand, 3 left and they had 4 total. Not 3
           | are there and they had 9 total
        
       | minimaxir wrote:
       | Vercel is also now sponsoring Tailwind CSS:
       | https://x.com/rauchg/status/2009336725043335338
        
         | arcfour wrote:
         | I was honestly surprised they weren't already, given how
         | heavily they use and promote it! Good to see they are helping
         | out now too, though.
        
       | blibble wrote:
       | I suppose this an attempt to try and head off the stories about
       | "AI" killing open source
        
         | atonse wrote:
         | Google has poured untold millions into open source over the
         | last couple of decades, not just by sponsorships, but also by
         | employing contributors, etc.
         | 
         | I don't think that'll change with AI. They just needed to be
         | reminded about the financials of Tailwind and I'm sure it was
         | an easy conversation internally.
        
           | dust42 wrote:
           | > Google has poured untold millions into open source over the
           | last couple of decades, not just by sponsorships, but also by
           | employing contributors, etc.
           | 
           | And Google has profited untold hundreds of billions of open
           | source over the last couple of decades. They just need to be
           | reminded of it.
           | 
           | Edit: Haha, getting downvoted! Never underestimate the power
           | of tens of thousands of Googlers on HN... Look, I use Gmail,
           | Google maps, Chrome and Android and occasionally Google
           | search but without Linux, Java and webkit it wouldn't exist.
        
             | Eridrus wrote:
             | Google is actually kind of infamous for not using much in
             | the way of OSS software.
             | 
             | The list of things I can think of is:
             | 
             | * Linux
             | 
             | * LLVM
             | 
             | * Webkit/Chrome (which they have done the majority of
             | contributions to for a long time)
             | 
             | * Java & a little bit of Python
        
               | manmal wrote:
               | Oh, only Linux? /s
        
               | HeyMeco wrote:
               | For Linux / ChromeOS: GPU drivers benefit heavily: -
               | Freedreno for Qualcomm - Panthor for Arm Mali
               | 
               | Lots of Linux contributions for Rust drivers
        
               | dust42 wrote:
               | So if you subtract linux and LLVM and Webkit and Java,
               | what is left of Google? Absolutely nothing. Well, a
               | mostly empty, dysfunctional mono repo lacking the main
               | dependencies.
        
               | tehlike wrote:
               | Come on.
        
               | doublerabbit wrote:
               | Oh yeah, manipulating users and monetary siphoning data
               | with their advertising schemes.
        
               | fooker wrote:
               | There's a whole lot more, check `third_party/` if you
               | work at Google.
               | 
               | (disclaimer, used to work at google a long time ago)
        
               | DrBenCarson wrote:
               | Didn't they open source Kubernetes (aka probably the
               | biggest OSS project since Linux itself)
        
               | jeffbee wrote:
               | Biggest in what sense? Certainly not in terms of the size
               | of the code base. It is an order of magnitude smaller
               | than Chromium.
        
               | atonse wrote:
               | V8 (covered in Chrome), Angular, Dart, Golang,
               | Kubernetes, Android (remember Android???)
        
             | johnnyanmac wrote:
             | Not surprising these days. HN community wants in on the
             | riches too before the industry crashes.
        
             | atonse wrote:
             | And what's your point? When interests align, what's there
             | to complain about?
             | 
             | I'm not, nor have I ever been, a googler, btw. I did apply
             | for a job there in 2006 but didn't make it past the first
             | round (they were asking me obscure TCP/IP questions for a
             | Java developer).
             | 
             | They created V8, kickstarted the modern browser wars with
             | Chrome. They've sponsored tons of Open Source projects via
             | Google Summer of Code. They've done more than their fair
             | share. Half the devops stuff like Kubernetes, probably a
             | lot of the early work related to linux containers, who
             | knows what else.
             | 
             | There is always going to be someone who thinks they can do
             | more. But they didn't have to do _any_ of it. Yet they did
             | a ton.
        
             | kccqzy wrote:
             | I think you are getting downvoted because your claim that
             | "without Linux, Java and webkit it wouldn't exist" doesn't
             | pass the smell test. If Linux didn't exist, maybe Google
             | will just use one of the BSDs. If Java didn't exist perhaps
             | Google would just write more code in C++ instead; I'm
             | pretty sure it still has more lines of C++ than Java. Or
             | maybe Go would get invented a few years earlier. And if
             | WebKit didn't exist maybe Google would just fork KHTML
             | themselves rather than forking a fork of KHTML. A lot of
             | open source software appeared at the right time to be
             | dominant, but without them other different open source
             | software might dominate. But your argument isn't about what
             | if the entire OSS movement didn't exist. It's about what if
             | specific OSS didn't exist.
        
           | flowerthoughts wrote:
           | Yes, but someone managed to get funding for an external
           | sponsorship in a single day? I'm happily surprised.
        
         | jsheard wrote:
         | Well that and the fact that LLMs love using Tailwind, which
         | puts the vendors in an awkward spot if the Tailwind project
         | implodes.
         | 
         | Makes you wonder how much ossification is going to happen
         | because AI models are entrenched in 2023's tooling du jour.
        
         | MangoCoffee wrote:
         | If your business can easily get destroyed by AI, then the
         | problem is your business model.
        
           | manmal wrote:
           | Which business is 100% not at risk in the next 10 years?
        
             | johnnyanmac wrote:
             | According to Peter Thiel, taking care of children. Gotta
             | make sure the housewife is happy in the AI uprising after
             | all.
             | 
             | Very myopic thinking. Fallout New Vegas had its plutocrat
             | of interest make sure to scan the brains of his biggest
             | fancies before the Great War. A true visionary.
        
             | evilduck wrote:
             | Funeral Homes
        
             | marcyb5st wrote:
             | Elderly care? With an aging population in most of the
             | western world it will become more and more important IMHO
        
               | atonse wrote:
               | Look up Humanoid Robots.
        
             | spockz wrote:
             | Farming, livestock, arms, school/nursery, medicine,
             | construction, real estate, finance. Basically anything
             | rooted in the physical world and elemental services.
        
               | nateb2022 wrote:
               | I'd agree with medicine, school/nursery, real estate, and
               | finance but mostly because in those industries the
               | ability to connect with clients at a human level is often
               | more valuable than sheer talent.
               | 
               | With farming/livestock, pretty much all of that can
               | become automated. And even in the previous human-centric
               | sectors, there are definitely roles that will be replaced
               | by AI, even if the sector as a whole continues to employ
               | a lot of people.
               | 
               | Take law, for instance. Due to the prevalence of bar
               | associations (which will likely prevent AI from doing
               | lawyers' jobs), AI will never be a lawyer. However, many
               | lawyers have and continue to replace paralegals with AI.
        
               | manmal wrote:
               | I can't see a good reason real estate wouldn't go the way
               | car dealerships are going.
        
         | janalsncm wrote:
         | Maybe there are also engineers at Google who saw the thread
         | yesterday and wanted to help out? I agree that companies are
         | self-serving, but (for now) they're made of people who are not.
        
       | ibejoeb wrote:
       | Damn that was fast. Github comments flamewar delivers.
        
       | mdasen wrote:
       | This is good, but it doesn't necessarily mean that Tailwind is
       | out of the financial difficulty that we talked about yesterday.
       | You can sponsor Tailwind for as little as $6,000/year. 29
       | companies were already sponsoring Tailwind including 16 companies
       | at the $60,000/year level. Maybe Google AI Studio has decided to
       | shell out a lot more, but it could also be a relatively small
       | sponsorship compared to the $1.1M in sponsorships that Tailwind
       | is already getting. Google has deep pockets and could easily just
       | say "f-it, we're betting on AI coding and this tool helps us make
       | UIs and $2M/year is nothing compared to what we're spending on
       | AI." It's also possible that the AI Studio team has a small
       | discretionary budget and is giving Tailwind $6,000/year.
       | 
       | It's good, but it's important to read this as "they're offering
       | some money" and not "Tailwind CSS now doesn't have financial
       | issues because they have a major sponsor." This could just be a
       | 1-5% change in Tailwind's budget. We don't know.
       | 
       | And that's not to take away from their sponsorship, but on the
       | heels of the discussion yesterday it's important to note that
       | Tailwind was already being sponsored by many companies and still
       | struggling. This is a good thing, but it's hard to know if this
       | moves the needle a bunch on Tailwind's problems. Maybe it'll be
       | the start of more companies offering Tailwind money and that'd be
       | great.
        
         | baggy_trough wrote:
         | I would think Tailwind could keep 3 engineers around if they
         | are getting sponsorship of over $1m/yr.
        
           | sodapopcan wrote:
           | Not necessarily. We don't know what all their costs are, but
           | it's a lot more than just salaries. I'm sure there was a lot
           | of uncertainty in how long those sponsorships would last.
           | There are any number of factors. Adam also stated in a
           | podcast [0] that he laid people of now in order to ensure
           | they he could give them generous severance packages. I'm sure
           | people will have thoughts on that but whatever, I think that
           | makes sense.
           | 
           | [0] https://adams-morning-walk.transistor.fm/episodes/we-had-
           | six...
        
             | manmal wrote:
             | What costs could tailwind the OSS project have besides
             | payroll and SaaS subs of max 20% the payroll?
        
               | sodapopcan wrote:
               | Hosting, marketing, other promotional stuff (conferences,
               | maybe other?), there are still three people on the
               | payroll and otherwise I don't know (which was part of my
               | point) as I've never run a business like this before
               | myself. Oh, subscriptions to AI services... that's pricey
               | I hear ;)
        
               | perks_12 wrote:
               | Hosting for their documentation would only be a
               | noteworthy amount if they chose to host on Vercel. Other
               | than that it's a Hetzner box at $100 per month tops.
        
               | TiredOfLife wrote:
               | What marketing? Their only marketing is a link in their
               | documentation.
        
           | lysace wrote:
           | Obviously, yes. Even in the SV area. We all know engineers'
           | capabilities triple or more if they work from there. /S
        
           | zamadatix wrote:
           | I've seen wildly different takes assuming how many people
           | worked at Tailwind and what they did because "3/4 of the
           | engineering team" is confusing without more context, so I
           | decided to go through the podcast episode about it
           | https://adams-morning-walk.transistor.fm/episodes/we-had-
           | six... to see what the full picture was.
           | 
           | Remaining:
           | 
           | - Adam (cofounder/owner/original author of tailwind)
           | 
           | - Jonathan (cofounder/owner/product/engineering/early co-
           | author of tailwind)
           | 
           | - Steve (owner/design lead)
           | 
           | - Peter [part time] (partnerships/ops/support)
           | 
           | - Robin (engineer)
           | 
           | There were 3 other engineers who worked with Robin to make up
           | the 4 person engineering team before being laid off. The ones
           | laid off were claimed to be given a good severance. It did
           | not seem to clarify if the 3 owners are collecting a full
           | salary or not. Importantly, that there is only 1 person
           | remaining on the engineering team doesn't mean they only have
           | 1 person who can fill the role of an engineer on the product.
           | 
           | No guarantees this is 100% accurate or exhaustive (or names
           | spelled correctly - apologies in advance!), but hopefully it
           | should be a lot better a reference than guessing what the
           | company structure looks like based on the percentage laid off
           | alone.
        
         | Arcuru wrote:
         | For others, the page where this info comes from is
         | https://tailwindcss.com/sponsor
        
           | red_trumpet wrote:
           | Thanks. If I understand correctly, Google AI Studio is listed
           | as a Partner, which means they provide (at least)
           | 60000$/year.
        
         | northern-lights wrote:
         | It seems to be in Google's interest to keep Tailwind CSS
         | afloat.
         | 
         | Tailwind CSS is alive -> New / existing projects keep using
         | Tailwind CSS -> more code for Gemini to train upon -> better
         | and fancier UIs being created through Gemini -> popularity and
         | usage of Gemini doesn't go down
         | 
         | Of course this applies to any other LLM provider too but I
         | guess Google saw this opportunity first.
        
           | spankalee wrote:
           | I think it'd be better for AI and web dev if AIs generated
           | real CSS instead.
           | 
           | The supposed difficulty of tracking from elements to classes
           | to rulesets is something that AIs can easily handle, and
           | being able to change a ruleset once and have the update apply
           | to all use sites is really good for AI-driven changes.
           | 
           | Plus, humans and AIs won't have to wait for Tailwind to adopt
           | new CSS features as they are added. If the AI can read MDN,
           | it can use the feature.
        
             | blacksmith_tb wrote:
             | I'm not a fan of Tailwind, but I can see that it's probably
             | reasonable for code gen to be able to write / extend
             | projects that use Tailwind, since it's in pretty widespread
             | use. For a new project, maybe it could ask if you want to
             | use Tailwind or just keep things vanilla?
        
             | DoesntMatter22 wrote:
             | Totally agree with this, and I think it's what will likely
             | happen. IMO Tailwind got to the point where you are adding
             | dozens of classes to the tag and it gets a little unwieldy.
             | There are some options to get around it but if AI just
             | does't need it it's even better.
        
             | YetAnotherNick wrote:
             | The thing is LLM generate token by token and if you have to
             | write entire css before writing the html, the quality could
             | be worse.
        
               | derefr wrote:
               | You could prompt the LLM to define styling using inline
               | `style` attributes; and then, once you've got a page that
               | looks good, prompt it to go back and factor those out
               | into a stylesheet with semantic styles, trading the style
               | attributes for sets of class attributes.
               | 
               | Or you could tell the LLM that while prototyping, it
               | should define the CSS "just in time" before/after each
               | part of the HTML, by generating inline <script>s that
               | embed CSS stanzas as string literals, and which
               | immediately inject those into the document using
               | CSSStyleSheet.insertRule(). (This can, again, be cleaned
               | up afterward.)
               | 
               |  _Or_ , you can keep your CSS and your HTML separate, but
               | also keep an internal documentation file (a "style
               | guide") that describes _how and when to use_ the CSS
               | classes defined in the stylesheet. This is your in-
               | context equivalent to the knowledge the LLM already has
               | burned-in from training on the Tailwind docs site. Then,
               | in your coding agent 's instructions, you can tell it
               | that when writing HTML, it should refer to the "style
               | guide", rather than trying to reverse-engineer the usage
               | of the styles from their implementation in CSS.
        
             | nosefurhairdo wrote:
             | AI is great at any styling solution via system prompt +
             | established patterns in codebase. Tailwind is just slightly
             | more convenient since it's consistent and very popular.
        
             | spockz wrote:
             | I really don't understand this idea that seems to be
             | prevalent to let the LLM generate everything from scratch
             | instead of using existing battle tested frameworks. Be it
             | for css or backend code.
             | 
             | Good modular design of software and separation of concern
             | are still important for debugging and lifecycle. For
             | (instructing) the llm it will also be easier if it uses
             | frameworks as the resulting code of the project itself will
             | remain smaller, reducing the context for both llm and
             | human.
        
               | baq wrote:
               | Supply chain risk is real. Granted in CSS it's probably
               | less of a concern than in code, but it cannot be denied.
               | LLMs make the proposition of supply chain reduction not
               | irrational at the very least.
        
               | spankalee wrote:
               | CSS simply doesn't need a framework - there's no "from
               | scratch". For humans or LLM authors.
               | 
               | Tailwind is a lot of overhead conceptually and tooling
               | wise to just not have to write classnames, and it's
               | actually anti-modular.
        
               | vehemenz wrote:
               | Can you explain? Tailwind massively reduces overhead for
               | abstraction, classing, documentation, and maintenance.
        
               | wrs wrote:
               | AFAICT, Tailwind is largely (not entirely) a different,
               | shorter syntax for writing inline styles. (E.g., "class:
               | 'bg-white'" = "style: 'background-color: white'".)
               | 
               | If you've rejected structural CSS to begin with, I sort
               | of get the point that it saves a lot of typing; otherwise
               | I don't see how it helps all that much over SASS or just
               | modern plain CSS.
        
             | gedy wrote:
             | I don't really like Tailwind, but it's a really good fit
             | for LLM tools because there's basically no context needed
             | like you get with normal CSS inheritance, etc. What you see
             | is what you get.
        
             | Klonoar wrote:
             | Counter-argument: the cascade in CSS was a massive design
             | mistake and it shows even more in this particular case.
             | 
             | With LLM-assisted development you spend more time reading
             | and reviewing the generated code. The cascade in styles is
             | nowhere near as readily apparent as something like
             | Tailwind.
        
               | eterm wrote:
               | If you're arguing down that route, LLMs can bulk-apply
               | style attributes exactly where they're needed. Every
               | element precisely described, no need for CSS and style-
               | sheets at all.
        
               | spankalee wrote:
               | I haven't seen cascades be a problem since the days of
               | monolithic, app-wide stylesheets, and no project I
               | personally know of works that way anymore.
               | 
               | Just about everyone uses component-specific styles with a
               | limited set of selectors where there are very few
               | collisions per property, and pretty clear specificity
               | winners when there are.
               | 
               | If the alternative to the cascade is that you have to
               | repeat granular style choices on every single element,
               | I'll take the cascade every time.
        
             | vehemenz wrote:
             | Tailwind is almost too simple to bother using an LLM for.
             | There's no reason to introduce high-level abstractions
             | (your "real" CSS, I imagine) that make the code more
             | complicated, unless you have some clever methodology.
        
             | slashdave wrote:
             | The problem is training data. How many modern web sites use
             | raw CSS?
        
           | 8note wrote:
           | another guess could be "gemini tends to write code using
           | tailwind css, so if it goes down, gemini will be writing a
           | lot of out of date code"
        
           | politelemon wrote:
           | I'm not really seeing or buying this connection. LLMs are
           | capable of generating CSS which is untethered to finances. If
           | tailwind went away it would be in Gemini's interest to not
           | generate it.
        
           | _puk wrote:
           | I think that keeping tailwind alive means that Gemini Studio:
           | 
           | * Likely gets preferential access to new features and changes
           | in tailwind, keeping it cutting edge
           | 
           | * Keeps a framework alive that Gemini is already good at
           | 
           | If a new framework becomes popular then the amount of
           | training material / material already trained into the model
           | essentially starts from 0.
           | 
           | The mature Frameworks that had plenty of openly available
           | data to train on before everything became locked away are the
           | ones we'll be running with for the next few years. It makes
           | sense to keep it alive.
        
         | moralestapia wrote:
         | >Tailwind is out of the financial difficulty
         | 
         | Tailwind is not under financial difficulty, like, at all.
        
           | graeme wrote:
           | It clearly was if you look at forward trends. In his podcast
           | mentioned revenue was going down by a fixed amount per month,
           | meaning an increasing percentage per month, and they had
           | crossed the line to six months of runway before layoffs.
           | 
           | With layoffs they can meet costs but that might be true if
           | the revenue decline trend keeps going for 18 months or so.
        
         | throwaway-aws9 wrote:
         | The lesson here is to always offer a larger tier than what your
         | largest subscribers have.
        
           | bombcar wrote:
           | Yes, you should always have a "batshit insane" tier as
           | someone, somewhere, has enough that it appears cheap.
           | 
           | This is why enterprise software is "call for pricing".
        
         | ricardobeat wrote:
         | No ill will towards the team, but isn't it almost absurd that a
         | CSS library is funded to the tune of 1m+ _yearly_ and is still
         | in financial difficulty? It is technically complete. There is
         | no major research work or churn like in React, no monstruous
         | complexity like Webpack.
        
           | birken wrote:
           | What kind of headcount do you estimate $1MM/year can reliably
           | support?
           | 
           | That's like ~2 engineers at FAANG.
        
             | babypuncher wrote:
             | Lots of great engineers will work for way less than a FAANG
             | salary as long as it means not having to work for FAANG.
             | $1m/year still won't get you all that much though.
        
               | zeroCalories wrote:
               | Realistically if you can work on a small and high profile
               | project like tailwind you're gonna be snatched up by
               | someone willing to pay you at or near FAANG levels
        
               | SXX wrote:
               | Lots and lots of people work for much less or for free on
               | whatever they like.
               | 
               | Problem is that doing "boring" parts of open source
               | project maintenance is not very exciting for many top
               | tier developers so it should pay at least competetively
               | for experience or people will just burn out.
               | 
               | And while you can obviously fund a team of 20 on $1M/year
               | outside of US whatever said team will manage to keep up
               | to the level of quality is another question.
        
           | ericmcer wrote:
           | Having worked on design system teams before people can burn a
           | lot of time and money doing overly nuanced stuff. I have been
           | in meetings discussing removing/adding a property on a React
           | component before.
           | 
           | That said 3 motivated developers and a designer should be
           | more than sufficient to build a css library, but you could
           | 100% have a team of 20 and they would find stuff to do.
        
         | codegeek wrote:
         | Not $6000/Year but $60,000/Year. Not sure if you missed a 0.
         | Google AI is listed as a Partner sponsor which costs
         | $5000/Month or $60,000/Year. Since Adam's audio and twitter
         | post went viral, he has aded about 5 partner sponsors netting
         | total of additional $300k/Year right there. And a few other
         | smaller sponsors as well.
         | 
         | Overall, this has been a win for Adam and Tailwind.
        
       | leecommamichael wrote:
       | How did a CSS library make any money at all? How did a CSS
       | library have employees?
        
         | agosta wrote:
         | The business is this: Tailwind is free. Everyone uses it.
         | People visit their docs and eventually buy some of the things
         | they actually sell (like books, support, etc).
         | 
         | With LLMs, almost nobody visits their docs anymore just like
         | folks barely visit Stackoverflow anymore (SOs traffic is down
         | +80%). Fewer people see things they may want to buy from team
         | Tailwind so they make less money so they implode. Plus LLMs
         | just directly compete with their support offering.
        
         | chews wrote:
         | they had over 2M in revenue in 2024... then AI happened and it
         | likely dried up, they staffed up during the boomtime and now
         | are rightsizing based on the change of landscape.
        
         | benbristow wrote:
         | Doesn't make much sense to me. It's literally a conversion of
         | CSS rules to classes. Bootstrap already had a few of these as
         | utility classes. I know it does a bit of magic in the
         | background.
         | 
         | They made money off selling preset components and documentation
         | etc, but as others have said, AI has pretty much ripped this
         | off.
         | 
         | One of those things trying to monetise out of nothing because
         | it became popular.
        
       | dabinat wrote:
       | This should be standard industry practice. Any company above a
       | certain size should contribute financially to all software it
       | depends on.
        
         | johnnyanmac wrote:
         | if this was industry practice, licenses like GPL wouldn't have
         | needed to be created.
        
         | nullorempty wrote:
         | that's a great point. and make it proportional to how much they
         | make off it. looking at you aws for all the great oss software
         | you sell.
        
         | jethro_tell wrote:
         | Which for AI companies would be every public GitHub page to
         | start.
        
           | kristofferR wrote:
           | Not to mention GitHub/Microsoft itself.
        
       | bibryam wrote:
       | For every Tailwind, there will be 1000x other projects affected
       | by AI's use of OSS that will not get sponsored.
        
       | indigodaddy wrote:
       | Perhaps an acquisition is in the works, and the happenings from
       | yesterday were part of/the start of it?
        
       | kevinsync wrote:
       | This is just a half-baked thought, partially because I have no
       | clue how major LLM providers track output metrics for tokens
       | returned (in the context of, "Claude used Tailwind for this
       | solution instead of XYZ"), but it seems to me like it would be a
       | mutually-beneficial scenario for OpenAI, Anthropic, etc, to
       | actively engage with large OSS project maintainers and
       | sponsor/pay for "licensed"/"official" "expert" agents/sub-models
       | that the main models can engage for higher-quality results when
       | the tools are chosen.
       | 
       | Easier said than done obviously, and probably would become more
       | expensive than it's worth, but imagine if the output was
       | demonstrably better and exclusive deals were in place ("Claude
       | Code has the expert Tailwind agent that's trained and maintained
       | by Tailwind, Codex doesn't") -- it would create certain kinds of
       | paying-subscriber mini-moats for specific LLMs.
       | 
       | I dunno. By the time I was done typing that I started to become
       | skeptical of the idea but gonna hit "add comment" anyways lol
        
       | desireco42 wrote:
       | Look, Google is getting recognized as a leadership role in AI
       | space, as it is a leader and Tailwind gets more time to figure
       | things out. Doing a Firefox would not be good, just to coast and
       | spend money on random projects.
       | 
       | It would be nice for Adam to figure things out and find ways to
       | make things happen.
        
       | blintz wrote:
       | Google (and Vercel) are great for doing this! I would like to see
       | Anthropic and OpenAI do something similar, since they too greatly
       | benefit from Tailwind CSS.
        
       | pembrook wrote:
       | I love tailwind, but I think it's disingenuous for Adam to claim
       | that "AI" killed the tailwind UI kit business.
       | 
       | Ultimately it was Radix/Shadcn (which uses tailwind for styling
       | of course) that killed the need to buy Tailwind's UI kits by
       | offering all these primitives with good default styling for free.
       | 
       | Also, the tailwind UI stuff feels pretty dated at this point in
       | comparison to what's offered in other free UI libraries these
       | days.
        
         | nateb2022 wrote:
         | Agreed. Also if they had really been trying to drive ARR, they
         | would have made Tailwind UI a subscription/yearly licensing
         | thing instead of a one-time purchase.
         | 
         | There's a reason companies like Adobe/Microsoft switched away
         | from one-time purchase software, and that reason is that it is
         | exhausting and eventually impossible to sustain a business
         | where you have to hunt for brand new customers every single
         | month just to keep the lights on.
        
         | codegeek wrote:
         | Yea I agree that free UI kits like ShadCN basically blew
         | everyone else away. I mean ShadCN has over 100k Stars on Github
         | which is more than even Tailwind. So you can imagine the
         | popularity. Having said that, I do think that AI is a factor as
         | well because most of these components can now be coded by AI as
         | well.
         | 
         | For example, I now routinely use AI to create UI components and
         | my prompt usually includes "use ShadCN like component here" and
         | even give them specific shadcn component names. The result is
         | usually 90% good enough to start with.
        
       | mark_l_watson wrote:
       | I hope things work out for Tailwind. I think it is very decent of
       | Google to do this. Obviously Google takes some heat for their
       | business model but when I was invited to work at Google in 2013 I
       | thought the company had a definite vibe of trying to do the right
       | thing in several dimensions (e.g., renewable energy for data
       | centers).
        
       | Ameo wrote:
       | My perspective on this is that maybe Tailwind Labs shouldn't have
       | been a for-profit business, or at least not one of the size that
       | it grew to be.
       | 
       | I was reading a writeup on this history of Tailwind[1] made by
       | Adam Wathan (who created Tailwind).
       | 
       | It seems like he was working on a variety of different business
       | ideas including "Reddit meets Pinterest meets Twitter" and "a
       | developer-focused, webhook-driven checkout platform". He created
       | the basis of Tailwind just to help him build these projects, but
       | it kept getting attention when he would post about his progress
       | building them online.
       | 
       | Here's an important quote from the doc:
       | 
       | "Now at this point I had zero intention of maintaining any sort
       | of open-source CSS framework. It didn't even occur to me that
       | what I had been building would even be interesting to anyone. But
       | stream after stream, people were always asking about the CSS"
       | 
       | It seems like Adam's main goal was to start a software business,
       | and Tailwind just happened to get popular and became what he
       | pivoted his efforts into. There's obviously nothing wrong with
       | wanting to start a business, but trying to take an open-source
       | CSS framework and turn it into a multi-million dollar business
       | feels unnatural and very difficult to maintain long-term.
       | 
       | To his credit, he did pull it off. He built a seemingly quite
       | successful business and hired a sizable team, and apparently made
       | a decent amount of revenue along the way.
       | 
       | But now, for AI reasons or otherwise, that business is struggling
       | and failing to sustain the scale it was before. To me, it seems
       | like the business is more or less completely separate from the
       | open-source Tailwind project itself. It's, as far as I can
       | understand, a business that sells templates and components built
       | with Tailwind, and it uses Tailwind's popularity to bootstrap
       | customers and sales.
       | 
       | If it were me who ended up building Tailwind, there's no way I
       | would have pursued turning it into a big business. Maybe I would
       | have tried some kind of consulting style, where I'd offer my time
       | to companies evaluating or integrating Tailwind.
       | 
       | Now that Tailwind is getting hundreds of thousands (millions?) of
       | dollars a year in sponsorships, it feels weird to have this for-
       | profit business on the side at the same time.
       | 
       | Maybe it's just my own sensibilities and worldview, but I feel
       | like Tailwind should just be what it is: an extremely popular and
       | successful open-source CSS framework.
       | 
       | [1] https://adamwathan.me/tailwindcss-from-side-project-
       | byproduc...
        
       | chocoboaus3 wrote:
       | Stockholm syndrome
        
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