[HN Gopher] I charged $18k for a Static HTML Page (2019)
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       I charged $18k for a Static HTML Page (2019)
        
       Author : caminanteblanco
       Score  : 169 points
       Date   : 2026-01-02 21:54 UTC (2 days ago)
        
 (HTM) web link (idiallo.com)
 (TXT) w3m dump (idiallo.com)
        
       | F7F7F7 wrote:
       | Agencies regularly charge $50k+ (on the low end) for what amounts
       | to hours and hours of customizing a Shopify template. I was
       | pulled into a $150k rebrand and Webflow project where the latter
       | accounted for 40% of the budget. It was a splashy home page that
       | violated every rule of good page design (scroll jacking, progress
       | bars, heavy animations) and 3 inner page templates that was
       | essentially a set of the same blocks ordered differently (thanks
       | Boostrap!!).
       | 
       | I was ultimately surprised how much time actually went into that
       | Webflow project. Like OP mentioned (in the article) clients never
       | make time to participate or give early feedback. Most of the time
       | they don't even know how being actively involved in the process
       | will save them money. Is it the service providers job to educate
       | them?
       | 
       | TLDR; like the article says. Sometimes you just have to ask.
        
         | dawnerd wrote:
         | On the flip side I've seen many projects go way over budget
         | when a client is actively involved and introduces scope creep
         | that turns into launch blockers. You learn quick to have strong
         | contracts if doing fixed price bids.
         | 
         | Problem seems to be clients don't know what they want early on
         | and when they start to see progress they understand more what
         | they were actually expecting. Obviously you'd try to get this
         | out of them during project planning.
        
           | mraza007 wrote:
           | This is so true, scope creep is real when the client actively
           | gets involved
           | 
           | And when that happens it's better to move the contract to
           | hourly rather having it fixed price
           | 
           | But you are also right about having a strong contract
        
           | rasmus-kirk wrote:
           | I feel like this is where LLM's/agents could actually help a
           | lot. I don't like all the hype, and think that long-term
           | projects would be better off without heavily written LLM code
           | in any form, but stitching together stuff for a client seems
           | like the perfect use-case, as long as they understand it's
           | not the final product.
        
       | firefoxd wrote:
       | Hey I wrote that :)
       | 
       | I still remember how I felt when I sent that first invoice. I was
       | beating myself for not sending the invoice every week in the
       | process, yet there I was with what I thought was a giant bill.
       | 
       | For context, the company that commissioned the work paid over
       | $100k for that single page (I was in the email chain). It was
       | part of a wider campaign that involved a whole lot of work,
       | interviews, filming, celebrity appearances, etc. I just checked
       | and the page is still up!
       | 
       | Ps: it involves that reliable car company, news paper, and
       | mothers.
        
         | bzmrgonz wrote:
         | Fyi: NixOS would shine everytime a client handed you a laptop
         | for the gig. Your working environment reproducible and
         | declarative. Setup in minutes, not hours.
        
           | SOLAR_FIELDS wrote:
           | You don't even need full on NixOS. I do the same with nix-
           | Darwin and home manager. It's not the perfect reproducible
           | purists machine due to homebrew and Mac designs but it
           | doesn't really need to be, just mostly so
        
           | brainlessdev wrote:
           | NixOS rocks, but if there is some software you need to
           | install to comply with company policies (e.g. Vanta) then you
           | may be in for some unexpected tinkering.
           | 
           | I would suggest Home Manager though, which will let you set
           | up your environment just as well and is very portable, while
           | still affording you a mainstream host system of the company's
           | choice.
        
             | markstos wrote:
             | Agreed. Vanta does not support Linux.
        
             | rasmus-kirk wrote:
             | +1 for Home Manager, as someone who uses Nix extensively
             | (NixOS for server, Nix devshells, Home Manager on my dev
             | machine) it's by far the most versatile tool the Nix
             | ecosystem has to offer!
        
           | firefoxd wrote:
           | 2015 me didn't know that. But chances are, I wouldn't have
           | been able to install it with their company software policy
           | tools.
        
           | iberator wrote:
           | Ansible and vagrant is easier and battle tested.
        
         | brightbeige wrote:
         | I get this error, iOS safari
         | 
         | > Unable to load feed, Incorrect path or invalid feed
         | 
         | ;)
        
           | foxfired wrote:
           | Thanks for reporting this. I'm assuming you are referring to
           | the RSS feed? The actual feed is https://idiallo.com/feed.rss
           | in the meanwhile until I figure out the issue
        
             | calgarymicro wrote:
             | No, they're referring to an error that pops up when you
             | visit a page whose url ends in 'women-in-the-world.html';
             | you can click okay and still browse the page though :-)
        
               | firefoxd wrote:
               | Haha thank you. That went over my head. I dismissed that
               | box without reading the error. But... I can neither
               | confirm nor deny I understand what you are referring to
               | ;)
        
         | vessenes wrote:
         | That was my first reaction reading your story -- "outside
         | partner probably paid 5 to 10x for it" -- if you'd gotten up to
         | 50k, you would have had a problem. :)
        
         | miduil wrote:
         | Does the URL end in "women-in-the-world.html"?
        
           | firefoxd wrote:
           | That's a very good question.
        
         | amaccuish wrote:
         | When is your book coming out? (I'd love to read it)
        
           | firefoxd wrote:
           | Life got in the way (marriage, kids, covid, publisher backed
           | out, etc.) But 2026 is my year, stay tuned.
        
       | ChrisArchitect wrote:
       | (2019)
       | 
       | Some discussion then:
       | https://news.ycombinator.com/item?id=19921386
        
         | tomhow wrote:
         | _I Charged $18k for a Static HTML Page_ -
         | https://news.ycombinator.com/item?id=19921386 - May 2019 (441
         | comments)
        
       | testing22321 wrote:
       | Company I worked for wanted a new public website. In the end they
       | paid over 3 million for a Drupal theme. Impressive waste of time
       | and money.
        
         | bzmrgonz wrote:
         | That's got to be some kind of guines record. I'd like to see
         | that theme.
        
           | testing22321 wrote:
           | Www.nwtel.ca
        
       | begueradj wrote:
       | More contributions: https://news.ycombinator.com/item?id=19921386
        
       | gkoberger wrote:
       | As a former contractor and current hirer of contractors, I wish I
       | understood this more when I was on the other side.
       | 
       | This story is an outlier (10x!) and probably should have involved
       | more communication, but the ultimate lesson checks out.
       | 
       | I used to be so embarrassed to send my invoice or charge more as
       | scope increased. If something went unpaid, I'd rather eat the
       | cost than reach out with a reminder. Turns out it's more likely
       | someone didn't think about it or forgot than any sort of malice.
       | 
       | As a contractor, you think of money in terms of actual dollars -
       | rent, food, etc. When you're paying the invoice, you think of it
       | as a resource used to get either get results or get your own time
       | back.
       | 
       | It's not that companies don't care about money (they do, a lot),
       | but the math is much different on their end. Money can feel like
       | an equalizer (it's how we serialize time, resources, etc into a
       | common way to transact), but if you're a contractor, you can make
       | way more if you understand the perspective of the person paying
       | you.
       | 
       | For example, proactive communication and hitting deadlines is
       | much more important than saving costs.
        
         | FpUser wrote:
         | I've had few contracts where I've made very nice money like
         | $20K for what in average was 3 days. They were all urgent jobs
         | from some very big companies whose managers knew about me (In
         | their particular environment I was famous for doing
         | "impossible" tasks in very short time). When they asked me to
         | do the job I knew that they're big and can pay handsomely so
         | instead of giving them my hourly rate I would just simply tell
         | that I would take up to let's say 5 days and would charge them
         | this total sum disregarding of how long it would take in
         | reality. They were totally fine with it.
        
       | almosthere wrote:
       | Our combined careers of moving bits around where we have amassed
       | trillions in developer pay for code that doesn't do anything
       | previously built software could... or worse has made the world a
       | horrible place... Is the bigger story.
        
       | theandrewbailey wrote:
       | Over the summer, the "friend of a friend" the bosses hired to run
       | the website had up and fscked off (and not answering calls), and
       | the rented VPSes had expired. Since I was the only person there
       | (of a dozen or so in an e-waste recycling company) who did
       | websites once upon a time, they said that if I could get a
       | website for the company up, they'd give me $200. I threw a plain
       | HTML page together in 15 minutes (mostly copy-pasted from the old
       | site on Internet Archive), then spent about 45 minutes to figure
       | out how Github Pages works with custom domains. I don't think
       | I've ever gone from nothing to deployed website in an hour
       | before!
        
         | paxys wrote:
         | I'm willing to bet this person was paid a one-time fee (just
         | like you) and the bosses expected him to provide free
         | maintenance and tech support for life. And if you're not
         | careful this will be your fate as well. I've been in this
         | position myself, and after a point you are forced to say
         | "sorry, I've done my part, you are on your own now". People
         | aren't willing to accept that even a simple website can have a
         | recurring cost of a few engineering hours a month. And those
         | hours aren't free.
        
           | theandrewbailey wrote:
           | No clue. A week later, they hired a reputable local firm to
           | get the old site back up in entirety, and design a whole new
           | site. I'll have to ask tomorrow how that's going.
        
       | nikanj wrote:
       | That's nothing compared to the
       | https://en.wikipedia.org/wiki/The_Million_Dollar_Homepage
        
       | subpixel wrote:
       | As a freelancer I regularly got 5-figure checks without any
       | hassle, it was the $600, $700, $800 checks that I had to fight
       | people about.
        
         | WackyFighter wrote:
         | I never had any issue asking for a 5 figure sum. It was always
         | the small payments I had to chase. I won't do small work as a
         | result because it is barely worth the effort.
        
       | kevmo314 wrote:
       | The title is kind of misleading, no? The author charged $18k for
       | a "7 weeks adventure where I enjoyed free lunches, drove 50 miles
       | everyday, and dug through emails." Which seems like a pretty
       | appropriate price to buy two months of life.
       | 
       | The static HTML page is ancillary.
        
       | CrzyLngPwd wrote:
       | Sometimes the money is mindboggling.
       | 
       | I was invited to a meeting with a group of investors to provide
       | feedback on a tech project.
       | 
       | Afterwards, two of them and I went to a nearby hotel for a
       | sandwich and a soft drink to discuss the project. The bill for
       | three sandwiches and some drinks was PS125. They didn't even
       | blink.
       | 
       | For me, that was the price of a month of groceries at the time.
        
         | htrp wrote:
         | For them the price of the 125 GBP tab is nothing compared to
         | 6-7 figure investment they're about to make based on your
         | advice.
        
       | socketcluster wrote:
       | I've come to believe that the software industry is the least
       | meritocratic industry in the history of mankind. I've also
       | experienced similar situations as the author. It's all 100% about
       | company selection. You've got to choose the right company. The
       | rest does not matter AT ALL.
       | 
       | The most I ever got paid working for a company was for a basic
       | project where everyone was moving super slow and people felt
       | comfortable enough to watch YouTube videos in front of their boss
       | and one guy came into work one day wearing his pajamas.
       | 
       | The least I got paid (inflation-adjusted) was a consultancy which
       | had an extremely over-engineered software stack and daily
       | deadlines... Every morning standup started with "What did you get
       | DONE yesterday? What are you going to get DONE today?" If you
       | couldn't point to a specific feature which was FULLY DONE end-to-
       | end, there would be a long awkward pause or the boss would make a
       | negative remark. Their definition of DONE was 100% polished, no
       | iteration; had to be perfect the first time; the boss would sit
       | with you through a very tense one-on-one meeting and go through
       | the detailed requirements for each task word-by-word. The company
       | environment was set up to make it difficult for you to ask
       | question; like the author of this article described so this made
       | it difficult to meet all requirements exactly on the first
       | attempt, let alone given the short deadlines.
       | 
       | I struggled to make sense of the full horror of this industry
       | until Christmas this year; I was at my parent's house and was
       | using their Panasonic microwave and it was the most awful UX I
       | had ever seen on a microwave; you couldn't just pin-in the
       | seconds/minutes and press start, you could't extend the start
       | time mid-way through the process and it was hard to start as you
       | had to push a bunch of specific intermediate buttons whose labels
       | made no sense and it would start a fan which kept running even
       | after the microwave was done; I had to pull the plug to get it to
       | shut up... Anyway, this made me think "Wow, my job sucks... This
       | is thew worst software and UX I've ever seen and yet people are
       | still buying this machine! The guy who designed the UX for this
       | thing probably got a promotion too and now giving orders to
       | others about how to build good UX..."
        
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       (page generated 2026-01-04 23:00 UTC)