[HN Gopher] I have been writing a niche history blog for 15 years
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       I have been writing a niche history blog for 15 years
        
       Author : benbreen
       Score  : 240 points
       Date   : 2025-12-04 18:49 UTC (1 days ago)
        
 (HTM) web link (resobscura.substack.com)
 (TXT) w3m dump (resobscura.substack.com)
        
       | protocolture wrote:
       | >I also (then and now) have no appetite for short-form video
       | content, and still less for the type of history explainer videos
       | -- "here's a two hour deep dive into why this movie is
       | historically inaccurate" or "everything you need to know about
       | such-and-such famous person" -- that seem to do well on YouTube.
       | 
       | 100% agree.
       | 
       | Whats the difference between the sites "Blog Format" which
       | apparently died in 2023, and what is happening now?
        
         | pixodaros wrote:
         | A lot of people expect social media to serve them things to
         | read, rather than following specific sites, and bloggers have a
         | much keener sense of what will be rewarded by subscribers. In
         | the old days, you could make a bit of money just from views,
         | and there were many more places to make money from writing and
         | speaking offline. There were also more long-form musings about
         | academic life which today would be snarky posts on Bluesky. As
         | posting on microblog sites became sometimes professionally
         | useful, academics put their energy into that and let their
         | longform blogs fade (or just got older and busier and were not
         | replaced by younger academic bloggers).
        
       | simonw wrote:
       | Turns out I've linked to you five times since 2023!
       | https://simonwillison.net/tags/benjamin-breen/
       | 
       | (A neat thing about having tags for people I link to is that it's
       | easier to spot when I become a repeat-linker.)
        
         | peterspath wrote:
         | I do the same thing on my blog... have a taxonomy for people,
         | countries, trails I hike, and national parks. Custom taxonomies
         | are a good way to organise your blog.
        
           | flir wrote:
           | Tried that, ripped it all out. Too much hassle, too
           | inconsistent. Now I just grep -r a pile of markdown.
        
       | N_Lens wrote:
       | Just in time to be scooped up in AI training sets!
        
       | colesantiago wrote:
       | 35 paying subscribers out of 8,000 seems to be very low,
       | especially for 15 years.
       | 
       | Do most people actually pay and support most newsletters?
       | Wouldn't it be more stable income to have sponsors or commercial
       | sponsors?
        
         | emodendroket wrote:
         | It doesn't seem like making money Is the object.
        
         | ozim wrote:
         | What's with the "everything has to be monetized" or optimized
         | for earning?
         | 
         | Why do people have to earn money on their hobbies?
         | 
         | Why a person can't just publish stuff for others to read?
         | 
         | Why should we be obligated to pay?
         | 
         | If someone has to make a living, maybe they should stick to a
         | proper job not a hobby side gigs. Well I have a friend that
         | makes living from basically making side gigs, but he is not
         | looking to "make it big" - he just values freedom more and if
         | he gets some money to just get by he is happy with it. He is
         | not going to optimize conversion rate of paying supporters. But
         | he is authentic that is why people who drop him some money do
         | so - second he starts "revenue optimizing" I believe anyone who
         | follows him will just drop it and move on.
        
           | LightBug1 wrote:
           | Care to share? Or at lease describe to what extent they
           | 'offer the ability to pay'?
           | 
           | I think many would like to live in that world. Good to see
           | what an n=1 example of it looks like in practice.
           | 
           | I mean, at it's extreme, he wouldn't even be on the internet.
           | But dialing that back, it could be as simple as a 'buy me a
           | coffee' link.
        
           | colesantiago wrote:
           | > What's with the "everything has to be monetized" or
           | optimized for earning?
           | 
           | > Why do people have to earn money on their hobbies?
           | 
           | > Why a person can't just publish stuff for others to read?
           | 
           | > Why should we be obligated to pay?
           | 
           | The Author:
           | 
           | > > Help support Res Obscura for its next 15 years...
           | 
           | Although you are not obligated to pay and nobody is forcing
           | you, If this isn't a problem for the author he wouldn't be
           | asking you for money.
           | 
           | But you do sound like this:
           | 
           | "Why do I have to pay for things?"
           | 
           | "Why can't I consume things for free?"
           | 
           | Which sounds extremely entitled.
           | 
           | > If someone has to make a living, maybe they should stick to
           | a proper job not a hobby side gigs.
           | 
           | This guy is an associate professor in history, not a working
           | SWE or AI engineer like most people on HN.
           | 
           | Have you not considered that this person has a family to feed
           | or rent to pay and just needs extra money?
        
       | manwithmanyface wrote:
       | Okay
        
       | vasco wrote:
       | For what its worth, when you use expressions like 'those halcyon
       | days' you don't need to tell us you're a history PhD.
        
       | nspattak wrote:
       | I guess that there are "content creators" who are not interested
       | by video or click-bait as well as those "content consumers" who
       | are looking for geniously interesting content written in a
       | concise and clear way. Substack seems a good site for this but in
       | general it seems to me that this is sth that is missing in
       | today's internet.
        
       | camillomiller wrote:
       | Sad that a long time self-hosted writer conceded to Substack. The
       | tyranny of convenience and distribution strikes again.
        
       | nicbou wrote:
       | It's getting harder and harder to get eyeballs on text. ChatGPT,
       | AI summaries and social media algorithms all conspire to keep
       | people on their platforms, denying any traffic to external source
       | material.
        
       | komali2 wrote:
       | > Switching over to a Substack newsletter, in the summer of 2023,
       | revived my interest in writing online. It felt like rejoining an
       | intellectual community -- not quite the same as the golden age of
       | blogging in the 2000s, but something equally as lively, in a way
       | that I don't think quite gets enough credit in the 2020s.
       | 
       | This makes me sad because I really want to be a part of such a
       | community, but I really don't like how bloated and centralized
       | Substack is, and how much control they take away. Seems that's a
       | requirement for community formation these days though?
        
         | Cthulhu_ wrote:
         | That's the harsh reality, first (anecdotally / personal view)
         | it became social media that linked to blog posts - especially
         | Twitter was used as an aggregator for "I wrote a blog post
         | about xyz".
         | 
         | Then Medium took off, and there was a vibe of blog posts being
         | more authoritative if they were published on Medium. It was
         | like the TED talks of blog posts. But also it mean that if you
         | had a blog of your own and its contents were reposted on
         | Medium, the latter would get more views.
         | 
         | I don't have the full picture of the whole issue. I suspect
         | consumers generally want a single website to read stuff on,
         | instead of the sometimes jarring style differences between blog
         | sites - even if that means they have individual personality.
        
           | jmathai wrote:
           | > even if that means they have individual personality
           | 
           | Sadly I think that's true. People like consistency. Lets them
           | more easily trust. It's what makes Starbucks and McDonalds so
           | popular even if they aren't the best options in their
           | category.
           | 
           | I think Medium succeeded at first because it allowed minimal
           | personalization while still signaling to users "this is a
           | legitimate article and not some rando on the web".
        
             | input_sh wrote:
             | I think this might be a you problem because both Medium and
             | Substack allowed randoms on the Internet to post from day
             | 1. There aren't any requirements, anyone can do it.
        
               | Tarmo362 wrote:
               | Im gonna chip in and say that yes while they allow randos
               | to post to the same extent i imagine the average person
               | views a blog post/article as more legitimate when it has
               | the branding of substack or medium attached to it rather
               | than someones unbranded personal website
        
               | tekne wrote:
               | Funny... I've often felt the exact opposite.
               | 
               | Medium articles often look janky; if you've got a
               | personal website you've at least figured out how to get
               | that working, and if it looks _good_ , that's a positive
               | signal!
               | 
               | Think myname@gmail.com vs me@myname.com
        
             | rixed wrote:
             | From my point of view, the advantage of those blog
             | platforms is that I don't have to build and maintain my own
             | set of bookmarks. I'm happy to delegate that to the
             | recommendation system.
        
         | chemotaxis wrote:
         | The main thing is that no one wants the hassle of keeping up
         | with 50 mildly-interesting blogs by visiting them regularly.
         | You really need a "push" mechanism of some sort. Social media
         | doesn't work for this because if someone subscribes to a
         | content creator on X / Twitter, they most likely won't see most
         | of the creator's posts. Instead, the algorithm will show them
         | cat memes and other on-platform engagement bait.
         | 
         | Many other social venues are gone too. If you're lucky, you can
         | reach your audience on HN, but it's about the only remaining,
         | successful aggregator of this type. Reddit has grown a lot more
         | insular and many subreddits don't allow outgoing links. Where
         | else do you go?
         | 
         | In this reality, the most practical push mechanism is email,
         | but sending email to thousands of recipients is hard. You
         | pretty much need to pay someone for the privilege if you want
         | to have a reasonable success rate. Substack will do it for you
         | for free, and it also lowers the friction because it gives
         | visitors a familiar UI with a pre-filled address and no concern
         | about phishing / spam / etc.
         | 
         | Beyond that, I don't think Substack is actually that much of a
         | community. They built a good brand by attracting (buying) a
         | bunch of high profile writers, then had an issue with neo-Nazis
         | where they took controversial stances... I don't associate the
         | domain with anything especially good or bad, not different from
         | blogspot.com or wordpress.com. I have a special hatred for
         | medium.com because almost everything over there is aggressively
         | paywalled, but that's another story.
         | 
         | And yeah yeah, RSS, but the friction for RSS is much higher.
        
           | BeetleB wrote:
           | > Social media doesn't work for this because if someone
           | subscribes to a content creator on X / Twitter, they most
           | likely won't see most of the creator's posts. Instead, the
           | algorithm will show them cat memes and other on-platform
           | engagement bait.
           | 
           | That's an X/Twitter/Facebook problem, not a social media
           | problem. If you're on Mastodon, you'll see all of them.
        
             | chemotaxis wrote:
             | > Mastodon, you'll see all of them.
             | 
             | Alone... look, I want Mastodon to be successful, but
             | revealed preferences don't lie. Mastodon MAU is about 0.1%
             | that of Twitter, down more than 60% from the peak.
        
               | BeetleB wrote:
               | The number of people you want to follow is much smaller
               | than that 0.1%.
               | 
               | Granted, not everyone I want to follow is on Mastodon,
               | but many, many people I do want to follow are. More than
               | I have time to follow. Indeed, many of the people I
               | followed via blogs in the RSS days now are on Mastodon.
               | It's essentially become my RSS reader, and the content is
               | the same.
               | 
               | Ultimately, the constraint is my time - not the
               | percentage of folks using Mastodon.
               | 
               | (And there's also the bridge with BlueSky, but it
               | requires the BlueSky account to actively consent to the
               | bridge).
               | 
               | Reminds me of the time I canceled my Netflix DVD
               | subscription because I could get them for free at my
               | library. Did the library have a collection as large as
               | Netflix? Not even close! But did they have movies on my
               | To Watch list? Yes!
               | 
               | I figured I'd resume the DVD subscription once I ran out
               | of DVDs at the library.
               | 
               | More than a decade later, I still haven't run out. Every
               | year they get more movies I want to watch than I have
               | time for. Who cares that they're only 0.01% the size of
               | Netflix?
        
               | chemotaxis wrote:
               | > The number of people you want to follow is much smaller
               | than that 0.1%.
               | 
               | We're talking about bloggers reaching their audience. The
               | audience they can reach via Mastodon is much smaller than
               | on Twitter, even if you factor in the consequences of
               | algorithmic feeds.
        
       | libraryofbabel wrote:
       | Ex-historian here, now an engineer. Ben is one of the few
       | historians really thinking in depth about the implications of
       | LLMs for historical research and teaching: both the good (wow,
       | they are _really_ great at transcribing difficult handwritten
       | documents now; you can use Claude Code to vibe code up quick
       | visualizations for your research or teaching that would have
       | taken weeks of work before), and the bad (students submitting AI-
       | generated essays). Highly recommended reading.
       | 
       | It's also nice to see a working historian who posts to HN. (If
       | there are any others, please raise your hand!) Our community is
       | richer for the wide variety of non-engineering professions
       | represented here, from medical doctors to truckers to woodworkers
       | to pilots to farmers. Please keep posting, all of you.
        
         | WesleyLivesay wrote:
         | I wouldn't call myself a historian, but I have been doing a
         | history podcast since 2014.
         | 
         | I agree that Ben's writings on LLMs and how they impact the
         | humanities/history are great reads. But I am also the perfect
         | target market for that kind of discussion, dev by day amateur
         | historian by night.
        
           | matthiaswh wrote:
           | Oh you're _that_ Wesley. Big fan of your podcasts!
        
             | WesleyLivesay wrote:
             | Thanks for listening! Yes, I am "that" one.
        
           | libraryofbabel wrote:
           | 242 Episodes on WWII and you're only up to 1940!
           | 
           | (I say that as a compliment, by the way. I love deep
           | historical detail.)
        
         | mdani wrote:
         | I write about Indian history as my side project.
         | 
         | https://a.co/d/guvUxgq
         | 
         | https://a.co/d/iSg4jKZ
        
           | waldohatesyou wrote:
           | Oh wow, thank you for sharing
        
         | benbreen wrote:
         | Thank you! So glad people here are reading (I'm the author of
         | the post). I'm doing student meetings and grading all day but
         | happy to answer questions or discuss anything historical with
         | the HN community in between!
        
           | libraryofbabel wrote:
           | Question: How would you characterize the response to LLMs
           | across the historical profession as a whole? Do you expect
           | LLMs to lead to major changes in how historians approach
           | research in the next ~5 years, or do you think they will be
           | used by just a minority of people?
        
       | zelphirkalt wrote:
       | I always somewhat admire people, who can go through with one
       | thing for that long. My own blogs mostly served as vehicles for
       | learning another programming language or saw short-lived activity
       | and then long inactivity, before I took them down. That said ...
       | maybe I should make another blog, in which I document computer
       | programming stuff and keep the topic vague, so that I can put
       | basically anything there, so that I have enough stuff to write
       | about.
        
         | sigbottle wrote:
         | I don't know why, it's just an irrational form of first-
         | principles admiration for me.
         | 
         | This is especially true in the age of LLM's (but the same can
         | be applied to social media forums and the like). Sure, we
         | should "just judge arguments on their merit" but there's
         | something... suspicious. Like, a thought experiment: What if
         | something came to a very reasonable seeming argument in 10
         | minutes, versus 10 hours? To me, I can't help but feel
         | suspicious that I'm being tricked by some ad-hoc framing that
         | is complete bogus in reality. "Obvious" conclusions can be
         | obviously shaped with extremely hidden premises, things can be
         | "locally logically correct" but horrible from a global view.
         | 
         | Maybe I'm way too cynical of seeing the same arguments over and
         | over, people just stripping out their view of the elephant that
         | they intuited in 5 minutes, then treating it as an
         | authoritative slice, and stubbornly refusing to admit that that
         | constraint, is well, a constraint, and not an "objective"
         | slice. Like, yes, within your axioms and model, sure, but
         | pretending like you found a grand unification in 5 minutes is
         | absurd, and in practice people behave this way online.
         | 
         | (Point being that, okay, even if you don't buy that argument
         | when it comes to LLM's, when it comes to a distributed internet
         | setting, I feel my intuition there holds much stronger, for me
         | at least. Even if everybody was truly an expert, argument
         | JITing is still a problem).
         | 
         | Of course, in practice, when I do decide something is
         | "valuable" enough for me to look at, I take apart the argument
         | logically to the best of my ability, etc. but I've been
         | filtering _what_ to look at a lot more aggressively based on
         | this criteria. And yes it 's a bit circular, but I think I've
         | realized that with a lot of really complicated wishy-washy
         | things, well, they're hard for a reason :)
         | 
         | All that to say, is that yeah, the human element is important
         | for me here :D. I find that, when it comes to consumption, if
         | the person is a singular human, it's much harder to come to
         | that issue. They at least have _some_ semblance of consistence,
         | and it 's "real/emergent" in a sense. The more you learn about
         | someone, the more they're truly unique. You can't just JIT a
         | reductionist argument in 10 minutes.
         | 
         | IDK. Go small blogs!
        
       | jkmcf wrote:
       | I love to support creators, but I wish there was something common
       | between free and significant subscription price so that I could
       | show appreciation more readily.
       | 
       | Examples I would use without thinking for worthwhile-to-me
       | content:                 - "tip" options in the App Store       -
       | 10/year       - 1/month
       | 
       | Similarly, I'm surprised these newsletter gatekeepers haven't
       | implemented a tip jar where you put in $/year and it gets divided
       | based on readership.
       | 
       | I know this has been tried in other ways, but I think Substack
       | and Medium could make this work.
        
         | nout wrote:
         | I know I'll get hated for this on Hacker News, but this has
         | been solved quite well on the bitcoin & Nostr side of things.
         | It's easy to tip couple cents or whatever amounts and there are
         | many apps / websites that support that.
         | 
         | The main difference is that using the legacy dollar rails is
         | super annoying for small amounts, since there are multiple
         | banks/companies on the path between you and the author you are
         | trying to tip. And each of these intermediators needs their $$$
         | from you.
        
         | chemotaxis wrote:
         | > I'm surprised these newsletter gatekeepers haven't
         | implemented a tip jar where you put in $/year and it gets
         | divided based on readership.
         | 
         | I've seen a bunch of publication with a "tip" button, but I
         | suspect it's not worth the effort. Very few people pay in the
         | first place, so a random one-off payment of $1, $10, or even
         | the "unicorn" $100 is not worth standing up the infrastructure
         | and dealing with the tax paperwork.
         | 
         | On the flip side, if you find 100 people who _really_ like your
         | content and are willing to substantially support it on an
         | ongoing basis with a subscription, you end up with recurring
         | revenue that makes it a better deal.
        
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       (page generated 2025-12-05 23:01 UTC)