[HN Gopher] 'The French people want to save us': help pours in f...
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       'The French people want to save us': help pours in for glassmaker
       Duralex
        
       Author : n1b0m
       Score  : 152 points
       Date   : 2025-11-22 15:14 UTC (7 hours ago)
        
 (HTM) web link (www.theguardian.com)
 (TXT) w3m dump (www.theguardian.com)
        
       | lostlogin wrote:
       | New products and new markets clearly help finances. Burning that
       | much gas has got to be their major expense. Are there other way
       | to heat the furnaces?
        
         | hhh wrote:
         | Sometimes, but not often. These furnaces burn for like 20 years
         | at a time, so gas is pretty common.
        
         | pfdietz wrote:
         | Glass furnaces operate somewhere around 1500 C. Electrical
         | heating would work, but that's also quite expensive, usually
         | even more so.
         | 
         | What they'd want to do is try to recover and reuse heat. In
         | principle, there's no reason "new" heat has to be added each
         | time they heat a batch of glass, if heat can be transferred
         | from cooling glass back to the input materials.
        
           | rlonstein wrote:
           | > What they'd want to do is try to recover and reuse heat. In
           | principle, there's no reason "new" heat has to be added each
           | time they heat a batch of glass, if heat can be transferred
           | from cooling glass back to the input materials.
           | 
           | Have you worked in any industrial or craft setting involving
           | molten glass or metal? Walked around a workshop? There's no
           | way the heat is going back into the process.
        
             | pfdietz wrote:
             | I know there are industrial processes where heat is
             | efficiently recycled, but I agree there are serious
             | practical problems, particularly if the molten glass must
             | be cooled quickly. Still, even somewhat lower grade heat
             | can be upgraded back to high grade heat with high
             | temperature heat pumps.
        
         | GeekyBear wrote:
         | When they recently decided solar furnaces were not cost
         | effective for electricity production (compared to solar
         | panels), I did wonder if they couldn't be adapted to the
         | production of energy intensive products like glass, bricks, or
         | concrete.
        
       | chihuahua wrote:
       | While there is no shortage of irrelevant details, the article is
       | very light on relevant details. What prevents the factory from
       | staying in business? Not enough orders? The French people
       | supposedly love this glassware and orders pour in whenever the
       | company is mentioned. They have the factory up and running, they
       | have employees. The workers own the means of production, what
       | could be better than that?
       | 
       | Why do they need to expand into new product ranges, if the
       | existing products are in such high demand? I'm not sure if the
       | proposed pint glasses for British pubs are a sure winner. Why not
       | stick with what already works?
       | 
       | None of this is explained in the article.
        
         | jonathanstrange wrote:
         | I guess they have the same problem that Superfest glass from
         | the GDR had, the glasses just don't break often enough.
        
           | rcMgD2BwE72F wrote:
           | Exactly. All my glassware are Duralex including coffe cups,
           | and I haven't broken a single glass in 25+ years. Yet, they
           | regularly fall on the ceramic kitchen floor from a hip level.
        
           | adrian_b wrote:
           | Indeed.
           | 
           | I use only borosilicate glass vessels for cooking, for
           | storing food, for eating and for drinking (some from France,
           | some from Czechia).
           | 
           | I have replaced some of them in order to have more optimized
           | sizes and shapes for the ways I use them (even if the
           | replaced vessels were still perfectly good), and I have some
           | extra vessels kept in reserve for the very unlikely case when
           | I will break a vessel (which has not happened yet).
           | 
           | I do not expect that I would need to buy any more such
           | vessels during my lifetime, unless I will become bored of
           | those that I have and I would want a change.
           | 
           | So making money from selling high-quality glassware that can
           | last forever is much more difficult than getting free money
           | from a software subscription.
        
         | catlikesshrimp wrote:
         | Products which don't respect all the environment, the workers
         | and the consumers are cheaper; much cheaper.
         | 
         | You can't win when other players are playing a different game.
         | 
         | This is another report from another French glass manufacturer.
         | They couldn't meet their social responsibilty. Workers close
         | the plant, and then the Mayor was pushing an unrelated company
         | inthe viccinity, Nestle, to take over the failing glass plant
         | 
         | https://www.glass-international.com/news/o-i-halts-french-gl...
        
           | lostlogin wrote:
           | That's all true, but to be clear, the Mayor supported the
           | workers and wanted Nestle to take over the failing plant.
        
         | GuB-42 wrote:
         | As a French, my guess is simply that the brand is not price
         | competitive and up until now, they didn't have the right
         | marketing to justify the higher prices.
         | 
         | Duralex is a beloved brand, and the French wouldn't like to see
         | it go, but not enough to have much of an influence in the
         | shopping aisle. The nostalgia aspect is real (ask the French
         | about the numbers at the bottom of the glass ;) ), but it may
         | be a negative when looking for more "adult" glassware. Maybe
         | you don't want your guests or yourself feel like your are in a
         | school canteen. School canteens also don't have a reputation
         | for being luxurious to say the least, which may be a problem if
         | you want to charge a premium. It may be that's the idea behind
         | the pint glasses by the way. Show that Duralex can make
         | glassware for grownups too.
        
           | pavlov wrote:
           | Create a separate high-end brand, Duralux.
        
           | INTPenis wrote:
           | It is more expensive than for example IKEA glasses, but I
           | swear by Duralex.
           | 
           | Ever since an IKEA glass spontaneously exploded on my desk.
           | 
           | I suddenly remembered we used Duralex at school in Sweden in
           | the 90s, so I ordered brand new Duralex glasses and no
           | explosions yet.
           | 
           | I imagine if they were being used in schools, with 13-17 year
           | olds, being washed every day for years until they were
           | covered in scratches, they must be pretty tough.
        
             | card_zero wrote:
             | _Buy Duralex -- the glassware that won 't explode soon._
        
               | FartyMcFarter wrote:
               | Buy Duralex -- the glassware that _soon_ won 't explode.
        
             | ornornor wrote:
             | Duralex uses (used?) a special glass that made the glass
             | bounce off the floor several times before breaking, and
             | most times it didn't break.
             | 
             | That's also why canteens loved it.
        
           | mrweasel wrote:
           | A Danish supermarket had a loyalty program where you'd
           | collect point and could get Duralex drinking glasses for the
           | points. We got probably 25 of them, I don't think I'd
           | consider buying anything else going forward, the quality is
           | absolutely worth the minimal extra cost. You can get six for
           | around EUR25EUR that is basically free.
           | 
           | I don't agree that they aren't price competitive, at least on
           | normal drinking glasses.
        
           | griffzhowl wrote:
           | Yes, we had them in school in the UK too. Just had a
           | flashback to the number at the bottom of the glass
        
           | enaaem wrote:
           | Here you can buy 250 ml glasses for 1.39 Euro a piece. Even
           | cheaper for sets. I'm not sure how cheap we need glasses to
           | be?
        
             | gniv wrote:
             | Yes, exactly. I think the problem is the opposite. They
             | failed to market them correctly so that they can demand
             | higher prices.
        
           | mytailorisrich wrote:
           | The issue is that it is difficult to find a marketing
           | justification for high prices in everyday glassware...
           | nothing more like a glass than another glass and people are
           | obviously not prepared to pay a premium.
        
         | tormeh wrote:
         | > Why not stick with what already works?
         | 
         | Well, apparently it doesn't work. Personally I think almost all
         | their glassware is either ugly or generic.
        
       | pjerem wrote:
       | The article mentions it, but don't insist on it. Duralex is now
       | quite a special company: they were a renowned and beloved brand
       | that was heading toward bankruptcy, until last year when the
       | company was bought by its own workers and turned into a
       | cooperative.
       | 
       | Since then, they have stayed afloat, probably thanks mainly to
       | people wanting to support a worker-owned business by buying their
       | glasses, but still, it works.
       | 
       | It's a pretty positive story so far, and I hope they'll continue
       | to thrive under this new structure.
        
         | sigmoid10 wrote:
         | There's a reason why worker owned companies (which were quite
         | prevalent and a key factor in the 20th century's socialist
         | movements) did not survive in our capitalist world. If we want
         | to see these kinds of companies thrive, we need to change the
         | entire market philosophy. Otherwise they will always be out-
         | competed by companies that favour revenue/profit over worker
         | benefits. In fact they will not even take off in the first
         | place, because that needs capital and investors who own capital
         | will want shares in return, which goes against the core
         | principle of worker-ownership.
        
           | cess11 wrote:
           | Such companies are more common than you think.
        
           | griffzhowl wrote:
           | They did survive. There are thousands in Spain and Italy
           | especially.
           | 
           | One of the most well-known is the Mondragon Corporation from
           | the Basque country, one of Spain's largest comanies:
           | 
           | https://en.wikipedia.org/wiki/Mondragon_Corporation
        
             | Cyph0n wrote:
             | I am particularly interested in coops as a model for a tech
             | startup. How would one go about structuring a new
             | corporation to best ensure it remains a coop?
        
               | saxenaabhi wrote:
               | Plenty of worker owned software consultancies in germany,
               | and specially in Hamburg for some reason.
               | 
               | From the site of one that I that I used to work for(they
               | are very friendly so you can hit them up if you want some
               | advice on setting up one)
               | 
               | > How exactly are you structured?
               | 
               | > In our search for a structure that consistently
               | implements the principles of responsible ownership, we
               | came across the veto-share model. First, the principles
               | are enshrined in the company's articles of association.
               | Then, company shares are transferred to a controlling
               | shareholder. This controlling shareholder is granted veto
               | rights, which must be used to prevent any future
               | deviation from the principles. We are delighted to have
               | the Purpose Foundation on board as our controlling
               | shareholder!
               | 
               | > We want to offer every (new) team member the long-term
               | prospect of assuming entrepreneurial responsibility as a
               | co-owner. The criteria for this are already defined in
               | the articles of association. To simplify joining and
               | leaving, we have established dyve Trust eGbR, a
               | partnership that holds 99% of the voting rights in dyve.
               | 
               | https://dyve.agency/warum-wir-es-tun
        
               | Cyph0n wrote:
               | Thanks!
        
               | lo_zamoyski wrote:
               | Mondragon is a federation of worker cooperatives.
               | 
               | You sound like you might be interested in distributism
               | [0][1][2][3][4]. The author, John Medaille, also spoke at
               | Google [5].
               | 
               | [0]
               | https://theimaginativeconservative.org/2010/09/economics-
               | of-...
               | 
               | [1]
               | https://theimaginativeconservative.org/2010/09/economics-
               | of-...
               | 
               | [2]
               | https://theimaginativeconservative.org/2010/09/economics-
               | of-...
               | 
               | [3]
               | https://theimaginativeconservative.org/2010/09/economics-
               | of-...
               | 
               | [4]
               | https://theimaginativeconservative.org/2010/09/economics-
               | of-...
               | 
               | [5] https://www.youtube.com/watch?v=X1PtStipIsc
        
               | Cyph0n wrote:
               | Thank you for the links!
        
               | griffzhowl wrote:
               | Look for successful models I guess
               | 
               | https://duckduckgo.com/?q=tech-
               | startup+cooperatives&ia=web
        
               | nextos wrote:
               | Igalia (https://www.igalia.com), also Spanish, is a
               | fairly prominent tech company that is also a co-op.
               | 
               | Galois, Inc. (https://www.galois.com) is employee-owned,
               | and they do lots of great formal methods work.
               | 
               | But not sure whether this model is appropriate for a
               | startup. I guess splitting stock more evenly is a good
               | starting point.
        
           | KetoManx64 wrote:
           | The main they don't survive is not due to capitalism.
           | (Capitalism is just trade without use of force at the end of
           | the day) but due to the lobbying power of corporations.
           | Corporations constantly lobby the government for more
           | regulation and rules, which they just budget for, but smaller
           | companies don't have the funds to meet so they cannot stay in
           | business. Look at the first couple of years of COVID for
           | example, Walmart, Target and the big box stores lobbied the
           | government to stay open because they were "essential" while
           | all the small businesses got wiped out due to their lack of
           | lobbying power.
           | 
           | The solution is to stop giving corporations the ability to
           | lobby governments, and stop using the government to
           | control/fund markets. Not to blame it on capitalism.
        
             | powerclue wrote:
             | That's not what capitalism is... or it's a very elementary
             | understanding of it. Trade without force existed prior to
             | and contemporary to capitalism. (See markets and
             | mercantilism for more history there.) Capitalism is
             | specifically the sort of mercantilism under which
             | maximizing one's capital (typically the money commodity)
             | becomes the aim.
             | 
             | Historically, money commodity was used to mediate exchange
             | between two other commodities - I sell my wheat, get money,
             | use money to buy pork. I'm buying commodities because I
             | intend to use them or share them. Commodity -> money ->
             | commodity. Capitalism inverts this -- the goal is to
             | maximize money. I start with money, I convert it to a
             | commodity that I can sell for a greater value, to get
             | larger money. Money -> commodity -> money. You see Amazon
             | operate this way: "if we can put one dollar in and get
             | $1.01 out, do it".
             | 
             | Highly recommend this book on the transition in England and
             | France from agrarian and feudal mercantilism into
             | capitalism in the 18th and 19th centuries:
             | https://en.wikipedia.org/wiki/The_Origin_of_Capitalism
        
               | skylurk wrote:
               | Not sure about the currency vs commodity argument, but I
               | agree with this argument linked article:
               | 
               | > Thus it argues that the origin of capitalism lies
               | fundamentally in social property relations rather than in
               | trade and commerce.
               | 
               | Capitalism is fundamentally a framework for ownership and
               | property.
        
               | KetoManx64 wrote:
               | Thank you for that correction, I did oversimplify it.
               | 
               | > Capitalism inverts this -- the goal is to maximize
               | money. I start with money, I convert it to a commodity
               | that I can sell for a greater value, to get larger money.
               | Money -> commodity -> money. You see Amazon operate this
               | way: "if we can put one dollar in and get $1.01 out, do
               | it".
               | 
               | Yes, that is correct and there is nothing wrong with this
               | as long as there is no coercion happening (eg. Government
               | involvement, lobbying and over regulation).
               | 
               | Every person on earth should have the right to put in $1
               | into something and try to get $1.01 from it. You and I
               | and every other individual get to then decide if we want
               | to give that business owner that $1.01 or go to a
               | competitor. In a truly free market, that business owner
               | only earns that $1.01 profit by providing a good or
               | service that voluntary customers value at more than the
               | price they pay. The profit is the reward for creating
               | value for others
               | 
               | We currently live in a crony-capitalist world which has a
               | lot of issues, but it's still much better than the 200m+
               | that have died under Marxism and Communism in the last
               | 100 years.
        
             | Aunche wrote:
             | > the small businesses got wiped out due to their lack of
             | lobbying power
             | 
             | Small businesses have a lot if lobbying power (NFIB, US
             | Chamber of Commerce to a certain extent) especially during
             | the pandemic. The PPP loan forgiveness program was
             | ridiculously generous. Despite it being marketed as a way
             | to save jobs, only a third of the money ended up going
             | towards jobs that were at risk.
        
               | KetoManx64 wrote:
               | Those are good points, but it again shows how government
               | getting involved does more harm than good. The government
               | forced the lockdowns instead of letting people make their
               | decisions about their health, then they tries to aid the
               | businesses they caused to suffer, and most of the money
               | didn't end up where it was supposed to. So many examples
               | of this over and over when you look at government
               | involvement. > The fantastic 7 tech companies, get
               | billions of dollars from the government grants, tax
               | breaks, business > We have 4 ISP's that monopolize the
               | market, due to the government giving them billions of
               | dollars to expand infrastructure, which they
               | misappropriated and then uses for lobbying against small
               | ISP's > The SNAP program subsidizes big companies like
               | Walmart, target, etc due to them being able to eat the
               | costs of all the massive regulatiom around it. > etc.
               | etc. etc.
        
           | mytailorisrich wrote:
           | This is a very strange take, like high school politics.
           | Ultimately the only way to "change the entire market
           | philosophy" for the result you suggest is called the USSR.
           | That's how it ends and then it decays and collapses.
           | 
           | As long as people have individual freedom, both in what they
           | can buy and in what they can create companies which don't
           | have products that people want and don't make a profit to
           | survive and thrive will go under.
           | 
           | It is strange amd concerning to read all this socialist
           | ideology in 2025. I get it's not uncommon in young people as
           | a "phase" but I think it's also because younger generations
           | don't know what it means because they never saw it.
        
             | powerclue wrote:
             | You realize there's an entire spectrum of socialist
             | ideology between liberalism and authoritarian planned
             | economies, yeah? It's not a Boolean, and it's not a
             | slippery slope. We could have broadly liberal markets owned
             | and run by the workers, and without the authoritarianism.
        
               | mytailorisrich wrote:
               | This is a slippery slope... The comment I replied to is
               | an example of that: specifically on this aspect, it
               | doesn't really matter whether a company is owned and run
               | by the workers (we can have thay today and we do), but if
               | it operates in a free market then it has to compete.
               | Wishing that there wasn't competition is the slippery
               | slope that ends badly, always.
               | 
               | Obviously mandating workers-ownership is authoritarian in
               | itself.
               | 
               | Socialism can indeed only ends one way and that is the
               | removal of individual freedoms.
        
               | shkkmo wrote:
               | > but if it operates in a free market then it has to
               | compete
               | 
               | There is no such thing as an actual "free market", nor
               | should there be. Markets need rules to operate otherwise
               | you get fraud and "unhealthy" competition like sabotage
               | and assassinations.
               | 
               | > Socialism can indeed only ends one way and that is the
               | removal of individual freedoms.
               | 
               | That's like saying that capitalism only ends one way and
               | that is slavery.
               | 
               | In reality, there is no inherently slippery slope in
               | either direction. There is a spectrum of ways to aporoach
               | market regulation and individual freedom with various
               | tradeoffs.
               | 
               | Blind partisan rhetoric like yours doesn't help uncover
               | what those tradeoffs are so we can make good decisions.
               | Instead it spreads ignorance and division.
        
               | anigbrowl wrote:
               | _Wishing that there wasn 't competition is the slippery
               | slope_
               | 
               | Nobody is doing that. The article specifically mentions
               | pursuing opportunities in the export market.
               | 
               |  _Obviously mandating workers-ownership is authoritarian
               | in itself._
               | 
               | The workers bought out the previous owners, presumably
               | due to frustration with the firm having had 4 near-
               | collapses in the last 20 years under the capitalistic
               | management approach.Your objections seem conditioned
               | rather than considered; did you actually think any of
               | this through, or are just just reacting to concepts that
               | make you uncomfortable while overlooking the facts?
        
               | nicoburns wrote:
               | It's not about eliminating competition. It's about trying
               | to create an economic environment where companies are
               | incentivized to compete by actually producing value
               | rather than:
               | 
               | - Regulatory capture
               | 
               | - Buying out their competitors
               | 
               | - Being cheaper at the cost of horrible externalities
               | 
               | And the many other failure modes of "free markets".
        
             | anigbrowl wrote:
             | The whole article documents a product that people _do_ want
             | and like so much that they 're willing to donate 4x what
             | the owner-operators of the company asked for.
             | 
             | It's odd to see you expressing disdain for 'high school
             | politics' and 'because younger generations don't know'
             | while also displaying such ignorance or disregard of the
             | subject matter, like watching factual waves roll in and
             | dash themselves on the rocks of obdurate opinion.
        
               | mytailorisrich wrote:
               | The article is about a failing company on the verge of
               | bankruptcy and which already went bankrupt 4 times this
               | century, with turnover down 20% over the last 10 years...
               | 
               | My reply was to a specific comment. I do express disdain
               | for those who preach socialism in 2025 because, as an
               | European who was alive during the 20th century and has
               | some mileage I do know the subject matter... And everyone
               | should, too because of the ample historical and economic
               | record available for all to study. Hence, "youth" is the
               | only generous 'excuse' as the debate was conclusively
               | settled by the 1980s. Judging by the puerile reactions I
               | will go with that... Please refrain from the typical ad
               | hominem attacks and insults.
        
             | oblio wrote:
             | Are you honestly comparing their proposal to the USSR and
             | the "proletarian dictatorship imposed at gun point" to
             | democratically changing laws to force all companies to
             | become worker owned cooperatives?
             | 
             | At the end of the day, if we had a million worker owned
             | cooperatives, they would still need to compete. Since
             | workers from Coop1 need to sell better products than
             | workers from Coop2, otherwise they will still lose their
             | jobs.
             | 
             | Also, the current setup is a race to the bottom: lowest
             | quality that doesn't self destruct immediately (aka planned
             | obsolescence), dumping ALL externalities onto the general
             | public: ideally with the same timed fuse approach so that
             | it's not noticed immediately (dumping toxic waste in
             | rivers, polluting the earth and the air, oil spills, etc -
             | the list is endless), all in the name of a slightly lower
             | initial price to attract customers. It's not sustainable.
        
         | simlevesque wrote:
         | It's also because almost every french home has one of their
         | glasses and they are good quality.
         | 
         | So it's a mix of history, tradition, enjoying good products,
         | the pride you get from your country producing good products.
        
           | throw-the-towel wrote:
           | And not only homes. I moved to France several months ago, and
           | I keep seeing the Duralex mark in cafes, at my workplace,
           | basically everywhere.
        
             | anigbrowl wrote:
             | Sounds like their biggest problem is that the product is so
             | good the domestic market may be saturated. I was pleased to
             | read in the article that they're working to increase
             | exports. I'm a big believer in products that are engineered
             | to last rather than be regularly replaced.
        
               | smcin wrote:
               | > _Sounds like their biggest problem is that the product
               | is so good the domestic market may be saturated._
               | 
               | Sad how rare that is these days. Which other companies
               | does that apply to?
        
               | thrance wrote:
               | Yeah, they're known for being practically unbreakable.
               | Couldn't tell you how many times I dropped my Duralex
               | glasses with them not breaking.
        
               | gedy wrote:
               | I'd say it's more likely cheap imports that are the
               | issue.
        
       | erwan577 wrote:
       | The brand suffered from energy price hikes, felt particularly
       | sharply after 2022, and its marketing could clearly be improved.
       | Only now, after more than two or three decades, are new designs
       | finally appearing on the roadmap.
       | 
       | These glasses were once ubiquitous in public middle-school
       | cafeterias, so the emotional attachment runs deep across
       | generations.
        
       | wkat4242 wrote:
       | Duralex is good quality anyway, very strong against breaking but
       | they do scratch pretty badly
        
         | debtta wrote:
         | The reason you see a lot of scratches on Duralex glasses in
         | cafes and canteens is because they are so old, having lasted an
         | order of magnitude longer than other glassware.
        
       | variadix wrote:
       | They make great glassware, very scratch and chip resistant.
        
         | mrweasel wrote:
         | That's probably their problem, cheap and long lasting isn't
         | good for business.
        
           | constantcrying wrote:
           | Their products are extremely expensive.
        
             | enaaem wrote:
             | How much are they in your area?
        
             | decimalenough wrote:
             | Uhh, no? A pack of 6 Picardie glasses retails for EUR20, so
             | they're a little over EUR3 each.
             | 
             | https://www.amazon.fr/-/en/Duralex-Picardie-Set-Clear-
             | Glasse...
        
               | coryrc wrote:
               | Apparently 3.14$US on amazon.com:
               | https://www.amazon.com/Duralex-picardie-clear-tumbler-
               | ounce/...
        
             | gniv wrote:
             | As others have said, no they are not, here in France.
             | 
             | I'm not sure you can see this page, but it's a set of four
             | 16cl Picardie glasses for 3.79 euro:
             | https://www.carrefour.fr/p/gobelet-picardie-
             | duralex-35501905...
        
       | jeffbee wrote:
       | The article doesn't even mention that this company already went
       | bankrupt once this century, in 2008. Like some of the other
       | posters, I furnished my cupboards with Duralex decades ago and
       | never needed any more. In the same way, I filled my flatware
       | drawers with Oneida decades before Oneida disappeared, and my
       | plates are all from some long-forgotten Swedish stoneware maker,
       | and I bought all my furniture from a dead Italian brand at a
       | showroom that no longer exists in San Francisco. I have a
       | personal pet theory on this, which is that the astronomical cost
       | of housing has squeezed out all other aspects of home furnishing
       | from people's budgets, in a race to the bottom where the last
       | brand standing is Ikea.
        
         | 0_____0 wrote:
         | The housing theory of everything, indeed.
        
         | pfdietz wrote:
         | Also, smaller family sizes means people are inheriting such
         | things rather than buying them. If anything, there's antique
         | overload.
        
       | constantcrying wrote:
       | Selling products based on nostalgia does not work. Europe needs
       | to do far more keep it's industry afloat and to make locally
       | produced products competitive.
       | 
       | Duralex is currently selling products at 10x the costs of what a
       | similar product, made in China, costs on Amazon. This is not
       | sustainable. These enormous differences in prices mean that only
       | very people can afford their products. It is a brand which sells
       | an everyday item at prices, which are legitimately hard to afford
       | for most of the population.
       | 
       | Obviously a company like this can not succeed long term. It is
       | totally uncompetitive, except for some brand recognition and
       | positive brand perception. These obviously help, but will do
       | nothing for the long term success.
        
         | jnurmine wrote:
         | Which products are you talking about...? Duralex is not really
         | expensive at all.
         | 
         | For example, Duralex drinking glass Le Picardie (as in the
         | article), transparent, 36 cl, 18.90 EUR for 6-pack.
         | 
         | That is 3.15 EUR _per glass_.
         | 
         | At that price the price/quality is extremely good. Chinese
         | products won't even come close to this.
        
       | Broussebar wrote:
       | As the article said Duralex was the brand use by a large number
       | of school cantinas in France. Inside of each glass there's a
       | small number used by the brand to identify the mold used for the
       | creation of the glass. For kids that was a way to decide who is
       | going to fetch the water for the table (smaller number or higher
       | number of the table). That's why the CE is holding his glass like
       | that in the guardian article. Beside the nostalgia i think a lot
       | of people support them because it's a SCOP (the majority of the
       | capital of the company is owned by the employees) [1] and it's
       | nice to see that another kind of company is possible.
       | 
       | [1]
       | https://fr.wikipedia.org/wiki/Soci%C3%A9t%C3%A9_coop%C3%A9ra...
        
         | Loic wrote:
         | Durable is really _the_ French household name  "par
         | excellence".
        
         | NoImmatureAdHom wrote:
         | I too would like to believe that "another kind of company is
         | possible", but this isn't a ringing endorsement...
        
           | anigbrowl wrote:
           | _Eighteen months ago, Marciano oversaw a staff buyout of the
           | company, which had been placed in receivership for the fourth
           | time in 20 years. Today, 180 of the 243 employees are
           | "associates" in the company._
           | 
           | It has only been employee-owned for a short time. Some
           | overhang from the management style of the previous 20 years
           | is only to be expected.
        
         | mytailorisrich wrote:
         | > _it's a SCOP (the majority of the capital of the company is
         | owned by the employees)_
         | 
         | On the other hand, I suspect that this also makes it more
         | difficult for them to change and adapt.
        
           | dimal wrote:
           | Why? Most large corporations I've dealt with are highly
           | bureaucratic and resistant to change. Good ideas get lost in
           | silos or bogged down in bureaucracy. Whether it works or not
           | seems entirely dependent on whether the company has a moat
           | around their revenue stream, which allows them to be
           | inefficient everywhere else.
           | 
           | For an employee owned co-op, a more anarchistic organization
           | structure that allows for more employee control of everyday
           | decisions could actually allow the company to adapt and
           | change _more_ easily. The ones making decisions have skin in
           | the game, both as workers and owners.
        
             | mytailorisrich wrote:
             | If the employees have the power then decisions that are
             | good for company but bad for the employees won't be made.
             | 
             | Let's say that the company can't compete so the CEO
             | proposes to automate production and lay off 50%+ of the
             | employees, do you think employees will vote in favour?
             | 
             | In general coops are not good at tough decisions and
             | innovation.
             | 
             | Duralex already went bankrupt several times and they are
             | heading for it again. What's in the article is nice but
             | it's charity not business so unfortunately I am not
             | optimistic.
        
               | dimal wrote:
               | Were they a coop when they went bankrupt? According to
               | the article, they only became a coop recently, so having
               | a CEO capable of firing everyone didn't work out for
               | them.
               | 
               | They took investors, who agreed to the rate of return on
               | their investment. That doesn't sound like charity.
               | 
               | Now, your example of a CEO that wants to fire everyone
               | assumes that that's the right decision. How well has that
               | kind of thinking worked for other firms like Boeing? That
               | type of authority structure introduces its own set of
               | distortions, which usually skew towards shareholders, and
               | often not towards long term sustainability.
               | 
               | As a worker, I would be against that decision for selfish
               | reasons as well as for rational reasons. It sounds like a
               | bad idea. If they want to sell commodity glassware, then
               | that's a race to the bottom. But they're selling
               | _quality_ , which requires humans with skill.
               | 
               | > In general coops are not good at tough decisions and
               | innovation.
               | 
               | This needs to be backed up. Mondragon in Spain has
               | thrived for decades. In America, mutual aid societies
               | used to provide health care, unemployment insurance and
               | other benefits before being squeezed out by other groups
               | who were better at things like regulatory capture.
               | 
               | There is a long history of cooperative ownership that
               | goes beyond the stereotypical hippie grocery store. I
               | think it's too quick to dismiss Duralex.
        
               | aaplok wrote:
               | > Were they a coop when they went bankrupt?
               | 
               | They were not. In fact they went through series of mass-
               | redundancy episodes that were supposed to save them from
               | bankruptcy, soon followed by yet another bankruptcy.
               | 
               | The COOP might fail. Indeed the call for contributions
               | discussed in the article was motivated by that risk. But
               | it won't fail _because_ it was a COOP, because every CEO
               | who tried also failed to save it. The COOP structure is
               | this company 's last chance, literally.
        
               | throw-the-towel wrote:
               | :s/employees/shareholders, and it still sounds true.
        
         | Zababa wrote:
         | >For kids that was a way to decide who is going to fetch the
         | water for the table (smaller number or higher number of the
         | table).
         | 
         | I only knew the version where your age is the number on the
         | glass. For fetching water, it was the slowest person to say
         | "pot d'eau" (water jug) and sometimes put a hand to your head
         | (it depended on the group).
        
           | Broussebar wrote:
           | I might have generalized then. It's maybe something that we
           | had only in the south (aka the broc a eau area). We also used
           | it to check our age of course.
        
         | WawaFin wrote:
         | To complete, the number was also deciding what age we were for
         | that day
        
       | drob518 wrote:
       | If they experience a flood of orders every time they are
       | mentioned in the media and people flock to throw them money when
       | they are in trouble, it seems like they should raise prices
       | commensurate with their costs increasing and should probably
       | invest in a little advertising. The brand seems strong and
       | undamaged but they continue to struggle? That seems like a pretty
       | easy fix.
        
       | dano wrote:
       | During a trip to Venice I had the good fortune of touring
       | http://www.giuman.it/ and it was highly educational. Bringing the
       | furnaces up to temperature takes time and turning them off each
       | day isn't a good option. Gas comes primarily from Russia and
       | price spikes have really hurt the business.
        
       | mbivert wrote:
       | A few years ago, a journalist went to Duralex, after they
       | restructured (to be own by the employees), and show off the
       | glasses's solidity, live. Every single one of them broke:
       | 
       | https://www.dailymotion.com/video/x957g7q
        
         | ornornor wrote:
         | Woops
        
       | faragon wrote:
       | Duralex were used and loved in Spain, too. Most houses still have
       | some of them, although nowadays there's lot more competition. I
       | would pay twice for their glassware, quality-wise is good stuff.
        
       | cgearhart wrote:
       | I have bought a lot of glassware over a couple decades. My usual
       | trick is to look at restaurant supply shops, since they usually
       | have a wide variety to select trade offs in style, price,
       | quality, etc. Somehow I'd never come across Duralex until a few
       | months ago when I was shopping to reorganize my own cupboards.
       | The Duralex stuff I got has been the best glassware I've ever
       | had, hands down. I'll probably order more to put in storage just
       | in case their ongoing struggles disrupt availability in the
       | future.
       | 
       | I get it--they're expensive and so on--but they really are a
       | superior product.
        
         | jay_kyburz wrote:
         | I've never bought a glass in my life. We just use old Vegemite
         | jars here in Australia.
        
         | gniv wrote:
         | > I get it--they're expensive and so on--but they really are a
         | superior product.
         | 
         | Where are you? Here in France they are not expensive. I bought
         | them at Carrefour when I moved here because I liked the
         | Picardie shape and I thought they were just one of many
         | companies that makes them. They were surprisingly cheap (a bit
         | more than 1 euro per glass iirc).
        
           | l5870uoo9y wrote:
           | Bought one in Berlin and I would say they are 2-3 times the
           | price of the cheapest competitor, but still worth it. I
           | believe the US used to have their own more rectangular
           | version of the glass.
        
         | bojan wrote:
         | I still use Duralex glassware I bought 15 years ago. The
         | plastic lids are not in the best shape anymore, but they are
         | still closing just fine.
         | 
         | Maybe I'm not that great a customer for the company.
        
       | tormeh wrote:
       | I remember looking at their website and thinking the product
       | design was horrible. The "Picardie" design is iconic, but not
       | really in a good way. In my mind it says "functional" and "old".
       | That's probably unfair, but it is what it is. Everything else
       | they have is generic in the extreme. The IKEA catalog has far
       | more interesting glassware.
        
         | superultra wrote:
         | To each their own. What you call old I call classic. I have
         | bought a few of these pieces and they look great.
        
         | dmix wrote:
         | Definitely looks like something you'd see in a 1970s movie or
         | your grandma's old cupboard.
        
           | tormeh wrote:
           | Yeah. They're grandma glasses at this point.
        
         | exo-cortex wrote:
         | Funny that you mention IKEA. I have 4 very old IKEA glasses
         | that were made by Duralex. I just love the fact that they're
         | about as old as I am (40 next year) and we're able to survive
         | that long. I consider them to be the peak of IKEA glassware.
         | Today IKEA glasses are known to be breaking easy - sometimes
         | simply by getting hot in the dishwasher. The design might look
         | fresher, but they won't last.
         | 
         | The rest of my glasses (most) are Duralex as well. They're just
         | very ... durable. I was kind of getting annoyed that the brand
         | became so popular that I see them everywhere now (every other
         | cafe serves water in them). I'm not French btw, my love for the
         | glasses simply comes from seeing them outlast time and many
         | pretty dramatic falls (a few times on hard ceramic tiles from a
         | meter up and bouncing up almost as high again - leaving a few
         | nearby mouths agape in the process). But reading that they're a
         | worker owned cooperative makes me want to buy many more from
         | them. That's what I want: Stuff that's build to last a long
         | time by people who can live from their work. Who cares if they
         | look dated? For something that's used daily being old is a
         | testament to their quality. I use my IKEA-Duralex glasses
         | almost daily. They look much cooler than any new shit with
         | their battle-scars ight scratches :-D). IKEA is literally the
         | opposite.
        
         | enaaem wrote:
         | They essentially become norm-core style. You will see them at
         | your grandparents and hipster cafes.
        
       | dmix wrote:
       | > the soaring cost of gas and electricity were the firm's largest
       | and most worrying expense
       | 
       | Difficult to have factories when basic utilities are expensive.
       | China has a big advantage there as well, not just in labour
       | costs. They invested heavily in energy infrastructure over the
       | past few decades.
        
       | jascination wrote:
       | I know Duralex because they're the de facto coffee cup for a
       | latte in the world's best cafes. I dunno how or why it happened,
       | but since about 2008 if you go to a cafe in Melbourne and your
       | latte comes in anything BUT one of those Duralex glasses, you
       | should run for the hills.
        
       | DoneWithAllThat wrote:
       | I don't understand the comments here crowing about how this
       | employee-owned company is a success story against capitalism or
       | something. It was going to go out of business, employees bought
       | it, they also couldn't make it profitable and had to resort to
       | effectively a gofundme to not collapse. And somehow this is a win
       | against profit driven companies? Do you not see how utterly non-
       | viable this is at scale?
        
         | mfuzzey wrote:
         | Well the initial financial problems were under a traditional
         | profit driven scheme. Almost certainy they wouldn't have got
         | the donations they are getting today if they had remained in
         | that model so the employee-owned scheme is at least somewhat
         | better. It is also likely that, in addiiton to donations, they
         | are getting extra sales by being employee-owened, at least in
         | France.
         | 
         | Ultimately though it's probably the whole market theey are in
         | (relatively cheap household goods) that is difficult for a
         | company based in a rich country, whatever their ownership
         | model.
        
       | skywal_l wrote:
       | For those understanding french, a little funny video about
       | Duralex history made by Karambolage a few years ago:
       | https://youtu.be/H9T7JCCDeCE?t=5s
        
       | arcade79 wrote:
       | Grew up with Duralex Provence as the 'regular milk / water glass'
       | here in Norway. Never broke one by accident. Excellent glasses.
        
       | paradox460 wrote:
       | Years ago I bought a bunch of duralex glasses, to replace my
       | faded college IKEA plasticware. I still have every single one of
       | them, and none are worse for wear. They've been dropped, survived
       | several moves, and even toddlers, and are still going strong
        
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