[HN Gopher] Tim Cook could step down as Apple CEO 'as soon as ne...
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       Tim Cook could step down as Apple CEO 'as soon as next year
        
       Author : achow
       Score  : 43 points
       Date   : 2025-11-15 21:18 UTC (1 hours ago)
        
 (HTM) web link (9to5mac.com)
 (TXT) w3m dump (9to5mac.com)
        
       | bnchrch wrote:
       | If you check my comments Im a routine critic of Apple.
       | Specifically its mis-management of Siri.
       | 
       | But, in my mind, Tim Cook is also responsible for the only
       | exceptional qualities of Apple. Namely its production of the M
       | series chips and the Vision Pro (yes really).
       | 
       | They better have someone outstanding in mind as a replacement.
       | 
       | Otherwise I could easily see the successor mildly improve Siri/AI
       | functions, while continuing Apples new disastrous design language
       | and drop the ball on the supply chain and vertical integration
       | that makes their hardware products second to none.
        
         | dude250711 wrote:
         | With the right visionary, $2k phones and $500 textile cases
         | will not be impossible...
        
         | epolanski wrote:
         | Changing chip is way too little of an accomplishment in 10+
         | years of leadership of what was once the biggest tech company
         | on the planet.
         | 
         | The company isn't growing from years, and it's only saved by
         | the positive offset coming from advertisement and app store
         | growth.
        
           | pshc wrote:
           | MacBooks outclass any other laptop in the market thanks to
           | those chips.
        
           | wk_end wrote:
           | Listen, I don't really like the direction Apple has taken
           | either, but since Tim Cook became CEO of Apple in August 2011
           | the company's stock went from like $15 to like $275; it had a
           | value of $400 billion and now it's worth $4 trillion, ten
           | times as much. Any characterization of him as some kind of
           | failure who killed Apple ("once the biggest tech company on
           | the planet", "isn't growing", "only saved"...) is completely
           | out-of-touch.
        
             | sharts wrote:
             | How can we be sure this is specifically due to Cook and not
             | the ecosystem overall?
             | 
             | A lot has changed since 2011. Some was likely Cook
             | continuing execution of things lined up by Jobs. Some could
             | just be tech sector in general, etc.
        
             | manmal wrote:
             | It sailed on Jobs' monumental accomplishments, and still
             | does. Including AirPods and Vision Pro, much of what fell
             | into Cook's era was already well underway when Jobs died.
             | Cook is a fantastic executor, fulfilling Jobs' legacy. But
             | the tank is empty now, has been for a while.
        
           | victorbjorklund wrote:
           | It's not the only thing. The scale up of Apple is massive and
           | so is the supply chain. Those are not really things consumers
           | don't see directly (just indirectly)
        
         | 827a wrote:
         | Ternus is the leading candidate; VP of Hardware Engineering. He
         | was very likely more directly responsible than Cook for all the
         | things you liked about Cook's Apple.
         | 
         | My fear for Apple right now is how most decisions they make
         | appear to incentivize them toward becoming a perpetual middle-
         | man in all aspects of your interactions with their products.
         | They don't manufacture much of anything anymore; its on-
         | contract. They design the M-Series chips, but don't make them.
         | Their software sucks; they'd rather just take 30% of your
         | interaction with actually-good software. Their AI and search
         | sucks; they just pay Google $30B a year for theirs. Etc and
         | etc.
        
           | nadermx wrote:
           | What incentive do they have otherwise?
        
           | rhubarbtree wrote:
           | Wait, Apple Pay Google for search?
        
           | alberth wrote:
           | Ternus team didn't create M-series.
           | 
           | Johny Srouji team did instead.
           | 
           | https://www.apple.com/leadership/johny-srouji/
           | 
           | https://www.apple.com/leadership/john-ternus/
        
       | comrade1234 wrote:
       | Word is the next CEO is going to be picked ala Charlie and the
       | chocolate factory. I hope that when you bought your Miyake iPhone
       | sock you kept the bone-white ticket naming you the next CEO.
        
       | PedroBatista wrote:
       | The type of guy Cook is, was the "best" and safe choice for a
       | company like Apple on the trajectory it was. Now everyone is a
       | multimillionaire on the bank but the culture inside is quite
       | hollowed out. Good luck for the next guy, he'll need all of it.
        
       | vlark wrote:
       | Bring back Woz.
        
         | usui wrote:
         | How serious is this comment? As a thought experiment, this
         | intrigues me. Imagine Steve Wozniak suddenly pops in as CEO.
         | What might happen to the company in the following years?
        
           | amlib wrote:
           | I would like to think it turns into VALVe
        
             | unpopularopp wrote:
             | So more lootboxes and illegal underage gambling everywhere?
             | Cool bring it on!
             | 
             | Also I'd imagine a Valve like Apple would only release a
             | new phone or laptop every 5 years or so lol
        
             | usui wrote:
             | Valve is privately-owned with its BFDL potentially owning
             | half of it. We also haven't seen a leadership transition
             | yet. It could relatively quickly go entirely bad after Gabe
             | Newell is gone.
        
           | PaulCarrack wrote:
           | I don't know if OP is serious, but more than once, his name
           | has come up on this topic in discussions in the past that
           | I've had with people in my social circle who work at Apple.
           | He obviously gets much respect and is considered an
           | engineer's engineer.
           | 
           | I don't think anyone would be against Woz stepping into to
           | revitalize Apple. The real question is whether Woz would do
           | it.
        
       | hackerbeat wrote:
       | Only Craig Federighi can turn the ship around.
        
       | ryandrake wrote:
       | Cook's been great for massively scaling Apple (and its stock
       | price) up, but the art, vision, and soul of the company is gone.
       | It's just a stock price maximizing lawnmower now, just like every
       | other corporate stock price maximizing lawnmower. If that's what
       | shareholders want, fine, I guess. But I'd be bored just
       | manufacturing the same boring rectangles every year. I think
       | Steve would have been, too.
        
         | gyomu wrote:
         | Steve wanted to become chairman of the board and teach at
         | Stanford. Given how much he trusted Tim, I'm not so sure the
         | company would have taken a dramatically different path had he
         | been around longer.
        
         | skywhopper wrote:
         | They're still not quite as bad as most alternatives but yeah,
         | most of the principles that made them stand out are falling
         | away.
        
         | tptacek wrote:
         | I couldn't disagree more. Some of the worst Apple computers
         | I've owned date to the Jobs era. All of the best have been from
         | the Cook era. Apple Silicon has been an enormous success.
         | 
         | (My first Apple was a TiBook, for what it's worth.)
        
       | cryptoboy2283 wrote:
       | He's cooked
        
       | grumblingdev wrote:
       | Yes!!! Such great news.
       | 
       | Apple has really gone to shit. I am confronted by Apple
       | performance and bug pain every hour of my life. I always think:
       | how can someone think this is acceptable? Steve Jobs wouldn't.
       | 
       | Everything is such trash I could go on for hours.
       | 
       | I realized a long time ago that if the person at the top doesn't
       | care then no one will. It seems hard to believe but it makes
       | sense when you consider individual incentives, politics, and the
       | complexity of software. Everyone wants a safe promotion and
       | doesn't want to take the risk to push things forwards.
       | 
       | Apple Silicon seems great but the Intel MacBook was the worst
       | piece of shit ever so they kind of had to. I have a 2019 that was
       | the top of the line but can't do anything without overheating.
       | It's barely usable for any second laptop tasks.
        
         | loloquwowndueo wrote:
         | Wow such anger.
         | 
         | > I am confronted by Apple performance and bug pain every hour
         | of my life.
         | 
         | Why do you keep buying Apple then?
        
           | UnreachableCode wrote:
           | Is it at all possible he has an Intel Mac from 2018 that he
           | hasn't been able to upgrade yet, likely due to insane cost?
           | 
           | Bedside that's my thing
        
           | rilindo wrote:
           | Person probably issued Apple laptops from work, which, funny
           | enough is probably why they get performance issues, as work
           | is going to drop in the usual CPU killing anti-virus and
           | other corporate tooling.
        
           | chihuahua wrote:
           | Even without buying Apple, many jobs issue mandatory
           | MacBooks. I can understand the frustration of having to deal
           | with these. In my case, it's mostly the window management
           | aspect of MacOS that infuriates me. I even spent $30 of my
           | own money to buy uBar to make it a bit more usable. But uBar
           | itself is buggy so it's not a perfect solution.
        
         | risho wrote:
         | their software is not great but they literally make the best
         | hardware on the planet right now. you don't get to being a 4
         | trillion dollar market cap by being trash. they must be doing
         | something right.
        
       | gyomu wrote:
       | I worked with John in the 2010s, brilliant guy, very human too.
       | Couldn't think of a single better person at the company.
        
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