[HN Gopher] Apple is crossing a Steve Jobs red line
       ___________________________________________________________________
        
       Apple is crossing a Steve Jobs red line
        
       Author : zdw
       Score  : 520 points
       Date   : 2025-11-07 20:05 UTC (1 days ago)
        
 (HTM) web link (kensegall.com)
 (TXT) w3m dump (kensegall.com)
        
       | duxup wrote:
       | Ads in Maps and how that contrasts with the customer experience
       | is the message here.
       | 
       | I'll be honest, I'm tired of the "steve jobs wouldn't" and "apple
       | dying" articles, they're oh so shrill and tiresome and I think
       | Steve would have changed with the times too ...
       | 
       | Steve aside, I find this particular article's observation that
       | ads in maps is a bad customer experience something I can agree
       | with.
        
         | kelnos wrote:
         | > _I think Steve would have changed with the times too_
         | 
         | That's the thing that annoys me whenever someone says "what
         | would $DECEASED_PERSON do?" We can't know! Maybe we can make an
         | accurate guess about what Steve Jobs would have done in 2011,
         | but it's really hard to say what he would have done in 2025,
         | had he lived. Not just because people change over time (he was
         | 56 when he died, and would be 70 today), but because business
         | requirements and practices change over time, and executives --
         | even Jobs -- adapt to those changes.
         | 
         | Maybe this is _exactly_ what Jobs would have done: resist
         | adding advertising for years and years, but finally in 2025
         | decide it 's necessary for the business in some cases.
         | 
         | (But I _also_ agree that this sort of thing is garbage for the
         | user experience. In my fantasy world, advertising doesn 't
         | exist, at all.)
        
           | wrs wrote:
           | Of course we don't know. But regarding this specific example,
           | bear in mind that Apple is in _vastly_ better shape as a
           | business than it was in 1999. So if that argument didn't work
           | on him then, it doesn't seem implausible that it wouldn't
           | work now.
        
             | pqtyw wrote:
             | Or the opposite. The Apple might and/or its execs might
             | think that they are in such a dominant position that
             | purposefully lowering UX to extract a few extra pennies
             | from their users won't cause any short term harm.
             | 
             | While back in the 90s the brand/reputational damage might
             | have destroyed them.
        
               | tadfisher wrote:
               | Back in the 90s, Apple had zero brand or reputation. It
               | had a few die-hard Mac fans and a bunch of inherited
               | deals with public school district purchasing departments
               | from when the Apple II dominated. They licensed Mac OS to
               | clone manufacturers like Microsoft did with Windows. They
               | were essentially already destroyed and waiting for the
               | eviction notice.
               | 
               | Jobs, with Mac OS X and the iMac, absolutely created the
               | unassailable perception of quality and user experience
               | Apple is known for today. The term "reality distortion
               | field" was used a lot in relation to how much Jobs sold
               | Apple and the Mac in keynotes.
               | 
               | So it's completely fair to use his well-known positions
               | against the company's current practices.
        
               | pqtyw wrote:
               | Yes, exactly. They couldn't afford to crapify their
               | products for short term again and hope to survive. They
               | wouldn't be here if they did that. Now they can.
               | 
               | > well-known positions against the company's current
               | practices
               | 
               | Companies generally don't really have values besides
               | maximizing profits. People working or leading them might.
               | But that almost never lasts more than a few decades at
               | most.
        
           | xp84 wrote:
           | > decide it's necessary for the business
           | 
           | Necessary? That implies that there is some real threat to the
           | business that needs to be countered this way -- which is
           | laughable.
           | 
           | Even Tim Cook had enough spine to make a principled stand
           | once: he told activist investors in 2014 that if they didn't
           | like Apple's commitment to environmental responsibility, they
           | should sell their shares. Steve had twice the principles as
           | Cook (on issues he cared about at least), so I don't think
           | he'd allow "the investors want even greater growth" to force
           | him do something he found gross and degrading to the
           | experience.
        
             | kelnos wrote:
             | > _Necessary?_
             | 
             | Necessary, beneficial, has more upside than downside,
             | whatever way you want to slice it.
             | 
             | > _Even Tim Cook had enough spine to make a principled
             | stand once: he told activist investors in 2014 that if they
             | didn't like Apple's commitment to environmental
             | responsibility, they should sell their shares_
             | 
             | I feel like this is actually _support_ for my argument that
             | people change over time (either naturally, or to adapt to
             | the times themselves changing): I cannot for a second
             | imagine Cook making this sort of statement today.
        
               | xp84 wrote:
               | > I cannot for a second imagine Cook making this sort of
               | statement today.
               | 
               | Agree, but personally I don't respect Cook and agree he
               | seems to have sold his spine sometime around when he sold
               | his soul. I got the sense that Jobs wasn't drifting
               | toward increased greed but rather, a knowledge that he
               | and Apple both had more than enough "F-you money" -- to
               | do what they thought was best for the product, knowing
               | that that was also exactly aligned with the long-term
               | interests of the company anyway.
        
         | Noumenon72 wrote:
         | There are lots of good experiences from ads in maps:
         | 
         | - I search for "restaurants" and someone is having a special
         | 
         | - A trampoline park opens near me, I'd like it to catch my eye
         | 
         | - I've been googling chocolates recently, so populate the map
         | with chocolate shops
         | 
         | - Maybe I'm bored as a car passenger and watching the map
         | screen so my attention is free anyway
        
           | kelnos wrote:
           | That sounds absolutely awful, honestly. I wouldn't want to
           | see any of those things mess with the "natural" order of
           | search results for whatever I've explicitly searched for.
        
           | servercobra wrote:
           | The 1st and 3rd are better served by Apple choosing the best
           | result rather than who's paid for an ad.
        
             | xp84 wrote:
             | I do agree with you in theory, though their 'attempts' at
             | this kind of thing are comical if not absurd (witness the
             | organic search results in the App Store).
        
           | ses1984 wrote:
           | I don't want my phone to consume any of my "free" attention,
           | ever, but holy cow especially not while driving.
        
             | jdminhbg wrote:
             | > as a car passenger
        
               | thaumasiotes wrote:
               | Sometimes the driver looks at the map screen too. That's
               | most of the reason it's there.
        
           | normie3000 wrote:
           | > Maybe I'm bored as a car passenger and watching the map
           | screen so my attention is free anyway
           | 
           | I'm glad there are always ads available to stop my mind from
           | wandering.
        
           | dkdcio wrote:
           | genuinely the worst opinion I've seen on HackerNews
           | 
           | there are such better ways to enable these experiences
           | without introducing the zero-sum, scam-inducing, corporate
           | fuckery game that making it a pay-to-win ad-driven experience
           | gives you
           | 
           | I'm also concerned that boredom makes you want to see ads
        
           | ratelimitsteve wrote:
           | I want to challenge the idea that any of these is an
           | unqualified "good experience". I desire none of this.
        
         | AlexandrB wrote:
         | Ads in the App Store continue to be a bad customer experience
         | as well.
        
           | waylandsmithers wrote:
           | Anything you search for, the first thing at the top of the
           | list is an ad from a competitor!
        
         | ndepoel wrote:
         | Honestly, I think that if Steve Jobs had lived, he would have
         | continued to push the industry in a direction more aligned with
         | his tastes, others would have followed suit, and whatever hot
         | topics we'd be discussing today, they would be _very_ different
         | from the ones we are discussing now.
        
           | xp84 wrote:
           | Sad but probably true. I hadn't really considered that
           | aspect. Anyone so influential no doubt changed the whole
           | Zeitgeist, not just their own company's course.
        
           | rhetocj23 wrote:
           | Correct. This is something that is becoming increasingly
           | apparent with time.
        
           | apples_oranges wrote:
           | He seemed very content in the end that Apple is on the right
           | track and set up correctly for the future. I don't think he
           | was talking about profit margins, but rather about the soul
           | of the company, if there is such a thing.
        
           | TheOtherHobbes wrote:
           | I think he would have been all over AI, and would have pushed
           | Siri ahead instead of letting the product stagnate. I
           | _suspect_ he 'd have pushed into robotics as well, especially
           | home automation robots. Home automation in general, in fact.
           | 
           | His whole thing was being the smartest, most tasteful, and
           | most creative person in the room. There was a lot of
           | illusion/delusion there, but even with his failures he was
           | absolutely focused on product design, user experience, and
           | aesthetics in a way that Cook's Apple isn't.
           | 
           | Cook's Apple is a hugely successful predatory and cynical
           | cash extraction bureaucracy, with a world-leading hardware
           | division and a shockingly mediocre and failing software
           | division.
           | 
           | The goal is penny-pinching acquisition, so we can expect more
           | and more of this from Apple until there's a change of
           | leadership. (If we're lucky...)
        
             | rhetocj23 wrote:
             | The magic of Jobs is/was he truly was a self-starter and
             | self-taught man; he had the rare mix of traits necessary to
             | be a visionary.
             | 
             | Frankly I think Jobs saw Cook as a key operator to ensure
             | the firms future survival and future growth; I'd imagine
             | Jobs foresaw the tremendous impact the smartphone would
             | have and all Cook had to do was be a shrewd operator as
             | Apple had built such a huge advantage over competitors by
             | the time he was dead.
        
         | m463 wrote:
         | > "steve jobs wouldn't" and "apple dying" ... shrill
         | 
         | I think these are fans of apple who have lost something.
         | 
         | Personally I think steve jobs was a good integrator - he got
         | people together. Sometimes the people were apple <-> customers,
         | sometimes music industry <-> computers, etc
         | 
         | If there was controversy, he stepped in and lead - and stepped
         | into the spotlight and explained.
         | 
         | I don't see the same sort of leadership nowadays. Controversies
         | like the app store woes, pricing, monopoly behavior, bad
         | service to developers, even tariff stuff.
         | 
         | Also he was good at creating/choosing new next products and
         | killing not-quite-there products.
         | 
         | yeah, but that ship has sailed.
        
           | ToucanLoucan wrote:
           | I think what Steve added to Apple more than anything was
           | being the biggest asshole in the room who was willing to
           | point at a fellow high-up person and tell them their idea
           | sucked ass, and you may be surprised to read what comes next,
           | I think that's critical to a good product line. There are
           | numerous problems caused by having too many stakeholders, too
           | many cooks in the kitchen if you will, steering your given
           | ship, and sometimes exactly what you need is one guy who
           | knows damn well what needs to be made, and isn't afraid to
           | tell you to take a hike if you want to die on the hill in
           | question.
           | 
           | That all being said, he got it wrong a lot too. You have the
           | good decisions: the original Macs, the iPhone, banning Flash
           | from iOS, backing Pixar, demanding the iPad Mini be better
           | before it goes to market, etc. But he got it wrong a lot too:
           | the Apple III, very strict App Store policies, not
           | replaceable batteries in the iPhone which would eventually
           | infect every Apple product, and I'm sure there's plenty more.
           | 
           | The one thing though that prevents me from truly looking up
           | to him though is he was, by all accounts, an absolute fucking
           | asshole to work for. I appreciate a man with a vision
           | absolutely, as should be evident, but there's also something
           | to be said for being able to navigate those difficult
           | conversations with class and kindness, even when you need to
           | tell someone their idea sucks ass, you can do it in such a
           | way where they don't want to quit outright. And those
           | failings were mirrored in Jobs' personal life, too. Dude just
           | had no fucking ability to People at all.
           | 
           | So yeah. Complicated guy. I think he represents both the best
           | and worst of what can happen when you empower one person with
           | a lot of good ideas- and some bad- to lead a company. I think
           | it's broadly a good thing; and I also think if I worked under
           | him, I probably would've ended up knocking a tooth of his
           | out.
        
             | jiggawatts wrote:
             | I'm convinced you can't have your cake and eat it too.
             | There's no _nice_ way to call someone's baby ugly. They're
             | going to be upset, no matter how delicately you phrase it.
             | 
             | Worse still, if you're too polite, many people won't "get"
             | the message.
             | 
             |  _"Oh, he just thinks my baby has interesting and unique
             | features."_
        
               | ToucanLoucan wrote:
               | > I'm convinced you can't have your cake and eat it too.
               | There's no nice way to call someone's baby ugly. They're
               | going to be upset, no matter how delicately you phrase
               | it.
               | 
               | I agree in a vacuum, but we're not in a vacuum, we're
               | talking about Steve Jobs. A dude who would semi-regularly
               | send coworkers and subordinates out of rooms in tears,
               | throw shit around the office, and in general make a
               | complete ass of himself.
               | 
               | Like, I agree with you, it's gonna be hard to tell
               | someone their baby is ugly. There's a better way to do it
               | than throwing a stapler at the wall above their head and
               | calling them ugly too.
               | 
               | I don't mean to pick on you in particular but we
               | seriously need to shred this societal idea that
               | visionaries, rockstar devs, auteurs, whatever, have to be
               | anti-social fucking monsters to make whatever they happen
               | to make. It's stupid and it sucks and it excuses tons of
               | abusive behavior. I'm all for making great shit but if
               | you have to hurt people to do it, then I don't think it's
               | worth it at all.
        
               | com2kid wrote:
               | I once worked for a leader who wanted to be like Jobs,
               | complete with the black shirts.
               | 
               | So anyways, going into a design review I (UI dev lead)
               | had warned early on that the new design was bad. I said
               | it was going to be bad. Listed why it was going to be
               | bad, and politely gave my feedback to UX, and I was
               | ignored.
               | 
               | Walk into the review, it gets torn apart. It was really
               | horrible. The GM looks over at me, asks for my take. I
               | reply that I gave my feedback weeks ago and I hadn't
               | approved of the design.
               | 
               | GM proceeds to lay into the UX team, swearing, yelling,
               | and such, and basically asking why they hadn't listed to
               | my initial feedback. It ended with an ultimatum that
               | henceforth the design team was going to listen to me if I
               | said no to a design before they wasted his time.
               | 
               | We were at the time outsourcing UX work to an obscenely
               | expensive design firm who hasn't done software work
               | before, just physical media. Some of the team was good,
               | but a few of the designers were violently incompetent.
               | 
               | (A short time later we nixed the entire team, hired the
               | good ones, and built our own,amazing, internal UX team.)
               | 
               | I'm not sure how I feel about the situation. It was nice
               | to be vindicated, and rockstar personalities rarely
               | listen to polite level feedback. "Fuck you don't bring me
               | shitty designs and bill me tens of thousands of dollars
               | for them when the fucking dev team can tell the design is
               | shit" is kind of a legit response to people who just
               | won't listen.
               | 
               | It does sour relationships though, and IMHO some of that
               | relationship between me and the UX lead took years to
               | rebuild.
        
             | Pamar wrote:
             | About non-replaceable batteries: from what I understand, if
             | a battery can be replaced by any random device owner you
             | must design it with a robust cell to avoid risk of it being
             | punctured, breaking, being crushed.
             | 
             | And therefore you have more shell, less actual battery and
             | therefore it lasts less.
             | 
             | This does _not_ mean that I believe this was done
             | exclusively for altruistic reasons. More like: this will
             | result in a slightly better experience for the user... and
             | more revenue for Apple. So let 's do it.
        
               | com2kid wrote:
               | I've worked in consumer electronics, batteries are built
               | in because reviewers will endlessly trash a product that
               | is just 1mm thicker than anything apple puts out, and
               | they fawn over apple because the products are so thin.
               | 
               | If anyone releases a product that is just a tiny bit
               | thicker than last year, except headlines like "new super-
               | thick phone doesn't fit in pockets, causes back
               | problems".
               | 
               | A small exaggeration? Not by far, reviewers nasty about
               | device thickness.
               | 
               | Then 70% of people shove a case on and it really doesn't
               | matter.
               | 
               | There are good water ingress reasons for non-replaceable
               | batteries, making a device water proof and have a
               | replaceable battery does add a good deal of thickness.
               | 
               | Anyway, you can get a battery replaced at a phone shop
               | for a reasonable rate anyway, so IMHO it isn't as big of
               | a deal now days.
        
               | ryandrake wrote:
               | We need to stop making products for reviewers.
        
               | com2kid wrote:
               | No one wants to, but that is how many consumers decide on
               | what to buy. It is especially how early adopters tuned
               | into the review scene for their favorite products decide
               | what to buy.
        
             | kakacik wrote:
             | Well he was a textbook high performing sociopath, if that's
             | a coined medical term. Very low emotional EQ, very high IQ,
             | and the ability to rationally turn some part of EQ on if
             | motivation is high enough... but nothing of that comes
             | naturally and in stressful situations its elephant in the
             | porcelain shop.
             | 
             | His biggest regrets before dying is how he treated his own
             | family when looking back - again a textbook of what I write
             | above.
             | 
             | Some people have immediate kneejerk reaction to the part
             | with "sociopath" but I don't look at it as some sort of
             | insult, rather just description of certain quality or lack
             | of it of given person. No need to dance around the fact
             | with many words, it is (was) what it is. If he knew better
             | he would do it, nothing one can choose easily. And there
             | would be some negative impact on his professional life, no
             | doubt (some positive too but if you look at ultra rich guys
             | not only in tech, they are +- the same stuff, it seems this
             | is really prerequisite to rise meteorically, nice guys
             | normally don't make it that far).
             | 
             | musk is similar albeit another unique mix of above. Bezos
             | too. And so on and on.
        
             | xeromal wrote:
             | I appreciate this comment end to end and wish I could write
             | as effectively. Thanks for sharing.
        
         | teaearlgraycold wrote:
         | The ads in Google Maps are fairly tame by modern standards. Of
         | course, Apple can afford to not make this change and I hope
         | they abstain. But it's really not too offensive in my opinion.
        
           | qwerpy wrote:
           | > fairly tame by modern standards
           | 
           | That means they're still early in the ad-ification of the
           | product. After a few dozen "what if we increase the ad
           | density" A/B tests later, we'll get to the point Google
           | search is now. Except with maps you're stuck using the app
           | without an ad blocker.
        
         | wat10000 wrote:
         | I usually don't like those articles, but I think this one has a
         | pretty good point.
         | 
         | If it was just "Steve said no to ads in MacOS X, so it's a
         | betrayal to put ads in Maps" then I'd be right there with you.
         | We got a lot of these. "Steve wouldn't have accepted the
         | notch." "Steve wouldn't have made a VR headset." These are both
         | baseless and boring. Even if it's true, so what? Steve
         | specifically told his successors _not_ to ask  "what would
         | Steve do?" And the objection is vague stuff about aesthetics or
         | customer appeal or whatever.
         | 
         | This one is more interesting than that by focusing on the
         | customer experience angle, and there's little room for
         | disagreement on that. I might argue that the notch makes for a
         | better customer experience, you might argue it would have been
         | better without it, and we're really just putting our opinions
         | onto a dead man. But it's very hard to make the argument that
         | adding ads to Maps makes for a better customer experience.
         | Doing it isn't a matter of having different tastes or opinions
         | than Steve had. It's directly going against a fundamental
         | principle he had for the company. "Steve wouldn't have made
         | Maps look like that" would be tedious, but "Steve wouldn't have
         | deliberately made the customer experience worse in order to
         | make more money" is a message I can get behind.
        
         | furyofantares wrote:
         | Ads is a red line for me too. They're in the App Store and I
         | hate it.
         | 
         | Adding ads to anything is going to make it significantly worse
         | for me immediately - and I expect it only to get worse from
         | there as the customer of the device or service is no longer the
         | only customer of the product, and the more money the ads bring
         | in, the more the needs of the advertisers will be weighted.
        
         | microtherion wrote:
         | Yes, I agree that ads in maps would be a bad customer
         | experience.
         | 
         | But "The customer experience was all-important" is a bit
         | reductionist. The hockey puck mouse stuck around for years
         | after it became clear it was a poor customer experience. And I
         | have cursed desktop Macs countless times for having all their
         | ports in the back, because Jobs disliked seeing them, customer
         | experience be damned.
        
           | gretch wrote:
           | Or how the iphone 4 antenna was obstructed by normal holding
           | of the phone (including poses in apple marketing materials),
           | and then steve just told everyone they were holding their
           | phones wrong.
        
             | Y-bar wrote:
             | Yeah. The phone was faulty from a hardware design
             | standpoint, and the manner Steve Jobs handled it was bad.
             | But he was correct on one point:
             | 
             | Every other manufacturer at the time had a paragraph and
             | illustration in their manual telling people not to hold
             | their phone in a certain manner.
             | 
             | I think much of his bad attitude came from this fact that
             | he felt Apple was unfailingly singled out.
        
           | tonyedgecombe wrote:
           | >Yes, I agree that ads in maps would be a bad customer
           | experience.
           | 
           | If I search for a nearby cafe on Apple Maps it pulls in data
           | from Trip Advisor. I suspect you could provide a better
           | experience than that even with ads (although I doubt they
           | will).
        
             | MangoToupe wrote:
             | Ads are a good way to be spammed with low-quality options
             | that choose to pay apple.
        
         | TZubiri wrote:
         | >I'll be honest, I'm tired of the "steve jobs wouldn't" and
         | "apple dying" articles, they're oh so shrill and tiresome and I
         | think Steve would have changed with the times too ...
         | 
         | Ok, but it's true, the man died, the company is public, and
         | like all companies they will eventually profit off the brand by
         | making a shitty product.
         | 
         | It's all rug pulls, try a Hershey's chocolate bar, mine had soy
         | in it.
        
         | bowsamic wrote:
         | I agree I'm also tired of it. It's all so hypothetical, trying
         | to guess what a dead man would think. Who cares anyway? He made
         | loads of bad decisions
        
         | lowbloodsugar wrote:
         | Google maps is better, except for the ads. If Apple Maps gets
         | ads, I'll just switch to Google. So weird that Apple wouldn't
         | comprehend that privacy (which requires no ads) is their moat.
        
       | matheusmoreira wrote:
       | They will _always_ put ads into everything. Doesn 't matter what
       | they say, eventually someone's gonna show up and notice that
       | money is being left on the table by not advertising to all those
       | users. Paying them just makes your attention even more valuable.
        
         | PaulHoule wrote:
         | The trouble with any ad-free tier is that anybody who can't
         | afford the ad-free tier can't afford what is being advertised.
        
         | bigyabai wrote:
         | There is some amusing "leopards ate my face" logic in paying a
         | company to _not_ pester you for further monetization.
        
           | matheusmoreira wrote:
           | Never pay them. You're essentially paying to segment yourself
           | into the upper echelons of the market.
        
       | generalpf wrote:
       | It doesn't matter what Steve Jobs would or wouldn't do, Tim Cook
       | took Apple to a $3T company and that's where we are.
        
         | mason_mpls wrote:
         | Yeah every action a company takes is immediately and completely
         | reflected in the market cap /s
        
           | graemep wrote:
           | It should be, or, to be precise, everything it is publicly
           | known to have done is reflected in its share price.
           | 
           | its called the semi-strong form of the efficient markets
           | hypothesis.
        
         | bigstrat2003 wrote:
         | Money isn't everything. We can, and should, shun businessmen
         | who try to eke out every ounce of profit by making their
         | products terrible.
        
       | FrankWilhoit wrote:
       | Jobs's focus on the customer experience was useless because he
       | judged the customer by himself. "Be like me and you will have a
       | good experience" is not clever marketing; it is abuse.
        
         | pclowes wrote:
         | I dunno, for a while it was the most valuable company on the
         | planet. While you might not like his judgment it seems plenty
         | of people did.
        
           | eviks wrote:
           | So you approve of ads then since it makes the company more
           | valuable?
        
         | bsimpson wrote:
         | This might be the worst take I've ever read on this website.
         | 
         | I'm a lifetime Mac user who has bought exactly one iPhone (the
         | 3G S) before switching to Android. I'm definitely not in the
         | Jobs reality distortion field.
         | 
         | But I do remember how the iPod was better than every similar
         | thing at the time, and how people spent _years_ clamoring for
         | Apple to harness that same focus to make a phone. Apple had to
         | go out and buy the iPhone name because that's what it had been
         | colloquially called for years before it was announced.
         | 
         | There are plenty of things Apple has done wrong, many by Steve
         | personally, but you can't seriously claim that his taste was
         | only applicable to him.
         | 
         | Don't denigrate the meaning of the word "abuse" to make your
         | hot take spicier.
        
           | ratelimitsteve wrote:
           | as someone who bought the creativelabs mp3 player back in the
           | day, the ipod was absolutely better and I was just being some
           | combination of cheap and contrarian
        
             | thaumasiotes wrote:
             | I had a Zen Stone, which was made by... Creative!
             | 
             | It was much, much better than an iPod. I had an iPod first.
             | I gave it away, because it was too heavy to carry around.
             | 
             | The Zen Stone was essentially weightless and could be
             | operated without looking at it. The only problem I ever had
             | with it was that it couldn't charge and play at the same
             | time.
        
         | AlexandrB wrote:
         | Saying it's abuse is quite the overstatement. It's certainly
         | opinionated design.
         | 
         | Contrasted to Microsoft's philosophy where _no one_ is allowed
         | to have a good experience, it 's a breath of fresh air.
        
         | ratelimitsteve wrote:
         | for something useless it worked very, extraordinarily well
        
         | hylaride wrote:
         | Use an MP3 player from before the iPod existed and then try an
         | iPod classic. Same with smart phones. There is no way you're
         | going to convince most people that what you say is true in any
         | general sense.
         | 
         | Sure, simplification means having to have some opinionated ways
         | of doing things because you're removing options, but there's a
         | very real benefit that can come out of it.
         | 
         | If anything, it makes the current state of Apple that much more
         | sad.
        
           | cyberax wrote:
           | I had an MP3 player before the iPod. It was a CD-based
           | player, and it was pretty good.
           | 
           | I think, iPod was really one of the first users of 1.8" hard
           | drives, so it was better than the competition simply because
           | Apple had access to better hardware.
        
             | hylaride wrote:
             | I disagree. Apple had no monopoly on 1.8" hard drives nor
             | most of the other components in the original iPod (except
             | maybe the scroll wheel itself?); they were merely among the
             | first to apply it into a media player. It was the UI that
             | was groundbreaking. You could switch from an album, to and
             | artist, to a playlist, to a specific song all within
             | seconds with your thumb. CD-based mp3 players were ok, but
             | were battery hogs and updating playlists/music/etc was a
             | hassle as one had to burn CDs. The UIs for most were
             | "useable" at best.
             | 
             | Apple did have clever, original, and good marketing, but
             | the product (iPod) was so clearly better than anything that
             | came before it, either way. And that was my original point
             | against the prior comment that the customer experience was
             | just "be like Steve Jobs" and then it's good.
        
               | cyberax wrote:
               | The first Apple iPods only had FireWire which was exotic
               | here, so they were not at all popular. I had a Rio
               | (Nitrus, I think?) that was released within a year from
               | iPod's release. When I first interacted with an iPod a
               | couple of years later, I was not at all impressed.
               | 
               | I didn't have a NOMAD, but Slashdot's "no wireless, less
               | space than a NOMAD, lame" tagline was pretty much on
               | point. Its marketing was great, however.
        
       | daft_pink wrote:
       | To me the really question is how that impacts my privacy. I'm
       | okay with Ads in their software as long as it doesn't negatively
       | impact my privacy.
       | 
       | It's obvious that many of google services have huge negative
       | impacts on my privacy, which is why I buy from apple.
        
         | nomel wrote:
         | I buy from Apple for privacy and the their respecting users and
         | being "classier" by not putting ads in their apps. That _is_
         | the reason I pay the  "Apple tax". I think this is very
         | unfortunate.
        
           | bigyabai wrote:
           | It's very likely that the "privacy" advertising is largely a
           | sham too. As Senator Wyden proved, Apple can be compelled by
           | the federal government to conceal spyware in iOS and its
           | supporting systems: https://arstechnica.com/tech-
           | policy/2023/12/apple-admits-to-...
           | 
           | Hardly surprising given how they reneged their stance on in-
           | OS advertising though.
        
       | roywiggins wrote:
       | Is that AI Steve Jobs in the header image? Pretty uncanny and
       | takes away from the article.
        
         | sjm wrote:
         | Yes. Pretty hypocritical for an article about "crossing red
         | lines" to use AI slop for an image of a real person. Very
         | disrespectful.
        
           | roywiggins wrote:
           | it also just looks awful and only about 80% like the guy
        
           | wat10000 wrote:
           | It's not hypocritical for an article about crossing someone
           | else's red line to simultaneously be crossing _your_ red
           | line.
        
             | sjm wrote:
             | Depicting deceased people with AI is objectively
             | distasteful, especially from a self-described "ad guy" who
             | should know better.
        
               | wat10000 wrote:
               | That's not what "objectively" means.
        
         | amatecha wrote:
         | Yeah especially since it probably wouldn't take long to scrub
         | through some WWDC presentations of his to find him holding up
         | his hands like that (or a gesture of comparable meaning)
        
         | asadotzler wrote:
         | It's death porn gross AI slop, 100% and immediately obvious to
         | anyone who isn't coming of age in the slop era.
        
           | GaryBluto wrote:
           | > death porn gross AI slop
           | 
           | Once again in English, please.
        
             | skylurk wrote:
             | Gross AI death porn slop?
        
         | jaredcwhite wrote:
         | There's something way off about that image, I'd bet money it's
         | AI. Gross.
        
       | fpauser wrote:
       | One word: Enshittification.
        
       | kace91 wrote:
       | I don't care about whatever Jobs thought, but honestly I do care
       | about apple forgetting that the walled garden's walls are
       | tolerated only because the experience inside is better.
       | 
       | Their hardware is still amazing, but I've had enough issues with
       | software quality and Cook's penny pinching philosophy that I've
       | bought a second hand laptop to explore moving to Linux.
       | 
       | So far, the experience is making me question whether my next main
       | driver will be a MacBook.
        
         | jabwd wrote:
         | Yeah for me it has been degrading ever since the Settings app
         | became an upsell app. I'm sorry I came here to change a setting
         | not dismiss a notification on your latest failed service thing
         | that requires 20,- a month.
        
           | kace91 wrote:
           | It's the push for services.
           | 
           | It's the product ladder with artificial limitations like low
           | fps screens or small storage to push you a bit more.
           | 
           | It's bugs piling up because Marketing needs the next buzzword
           | released.
           | 
           | It's the aesthetics optimized for a screenshot rather than
           | real usability.
           | 
           | It's the feeling that their top talent is not able to deliver
           | anymore, like their camera's processing or AI features.
        
             | thewebguyd wrote:
             | > It's the product ladder with artificial limitations like
             | low fps screens
             | 
             | This one really pisses me off as someone who just had to
             | upgrade their 2018 iPad Pro. The air would've been great,
             | if it had a 120hz screen. I really don't need any other
             | "pro" feature but I refused to tolerate 60hz in 2025 when
             | every other device I own including my big desktop monitor
             | is 120hz or more. But no, I have to spend an extra $500 for
             | a higher refresh rate. I didn't even want the pro, I want a
             | 120hz air so I can get the colors I want.
             | 
             | Nonetheless, because my screen was broken and I needed a
             | new iPad, I forked over the money for the pro.
             | Conveniently, they use two different magic keyboards so now
             | that I'm "locked in" to the pro ecosystem, I'm forever
             | stuck buying iPad pros unless I also want to have to buy a
             | new magic keyboard that works with the Air line if they
             | ever release a 120hz air.
             | 
             | Apple can easily differentiate the air from the pro in
             | numerous other ways besides refresh rate, and yet they
             | still continue to ship 60hz screens.
        
           | accrual wrote:
           | Yep. I have two un-dismissable notifications in the Settings
           | app for two different AppleCare products. Can't dismiss them
           | - you just have to have a red notification icon until they
           | expire. Just turn off badges for the Settings app right?
           | Sorry, the Settings app is mysteriously missing from the
           | Notifications options.
        
           | basisword wrote:
           | >> Yeah for me it has been degrading ever since the Settings
           | app became an upsell app.
           | 
           | I didn't really notice this until I setup an iPhone from
           | scratch for someone. I normally just move from one to the
           | other. The nagging from Settings is outrageous. It will never
           | stop telling you to setup Apple Pay and Siri and offering
           | Apple Care. It was like the experience of buying a PC in the
           | 2000's.
        
         | cyberax wrote:
         | > I do care about apple forgetting that the walled garden's
         | walls are tolerated only because the experience inside is
         | better.
         | 
         | Why would they care if they can just lock the gates and put
         | some barbed wire on top of the walls? What are you going to do,
         | move to Android?
        
           | kace91 wrote:
           | >What are you going to do, move to Android?
           | 
           | Why not? If ads are coming anyway why pay the apple tax.
        
             | cyberax wrote:
             | But Blue Bubbles! And iMessage, and you will need to move
             | your photos. Also Music, movies and other stuff.
        
               | pzo wrote:
               | iMessage is only popular in US, I rarely seen someone
               | using it in europe or asia. For movies and music people
               | have spotify and netflix these days. There is only small
               | hassle for non-tech savvy to move photos.
        
         | racl101 wrote:
         | Yep. For the first time I'm really considering Linux as a
         | personal / desktop OS. Currently I just use it for servers. But
         | now for the first time I don't think I have much to lose by
         | leaving the Apple ecosystem.
        
         | int_19h wrote:
         | They don't actually have to be good. They just need to be
         | better than viable alternatives.
        
         | beej71 wrote:
         | I also don't care what Jobs would have thought, but I do refuse
         | to use forced advertising products, so...
         | 
         | Related to your second paragraph, I have a 2017 MBP that just
         | end-of-lifed so we're gonna try Linux on that.
         | 
         | And the M line is _fast_. A pretty good computer for the money.
         | That said, I hear getting Linux running on those platforms is
         | troublesome and may be a path that Apple is actively fighting
         | against. And if I can 't install Linux, that makes the computer
         | premature landfill fodder which pisses me off.
         | 
         | I love the Framework concept, but you'll pay for the privilege.
         | Not sure what's next for me.
        
         | immibis wrote:
         | Perhaps Tim Cook, like many of us, now believes users are so
         | accustomed to the walled garden they won't think to question
         | the existence of anything outside the wall.
        
         | cosmic_cheese wrote:
         | The main thing it'd take me to _start_ considering switching to
         | Linux is a laptop vendor taking battery life, power states, and
         | sleep under Linux as seriously as Valve has with the Steam
         | Deck. Once you've had real life 15h+ battery life, zero
         | performance drop when unplugging, sleep that works correctly
         | without "vampire" power drain, and cooling that's effective and
         | inaudible 80-90% of the time it's hard to go back.
         | 
         | I already have a ThinkPad X series running Linux as a secondary
         | machine, so I can see what that side of the fence is like and
         | it's going to take either a colossal screwup on Apple's part or
         | a massive improvement on the x86 laptop industry's part of
         | switching to be possibility.
        
           | bigyabai wrote:
           | > it's going to take either a colossal screwup on Apple's
           | part
           | 
           | How hot does the water have to be before the frogs admit it's
           | boiling? I feel like everyone forgot the macOS OCSP outage
           | where your desktop apps wouldn't launch because of broken
           | DRM. Or Ron Wyden's Push Notification whistleblowing. Or that
           | gold statue Tim Cook gave out a few months ago - were those
           | not real mistakes, yet?
           | 
           | I'm not opposed to a good Linux ARM laptop. I just can't
           | tolerate Asahi-level driver support, nor can I live with
           | macOS while running my workflow in UTM. The main thing
           | stopping me from dailying Apple Silicon is Apple's complete
           | neglect of macOS as a computing platform. macOS isn't just
           | "bad like Windows" anymore, it's not even certain if Apple
           | will support it in 10 years.
        
             | cosmic_cheese wrote:
             | > How hot does the water have to be before the frogs admit
             | it's boiling?
             | 
             | It's on its way, but it's not there yet. The extent to
             | which other laptop manufacturers have been dropping the
             | ball on building laptops that are excellent at being
             | laptops cannot be understated, and that's without holding
             | them to the standard that Apple has achieved where their
             | laptops accomplish that while also blurring the lines
             | between laptop and desktop in terms of power. Add in issues
             | relating to build quality, Linux compatibility, etc and
             | you're left with a tiny handful of machines that still
             | aren't true peers to their counterpart MacBooks. Frankly,
             | it's absurd.
             | 
             | Even formerly good manufacturers have been goofing around,
             | like Lenovo's attempt to frog-boil its ThinkPad buyers
             | until they're convinced that features like trackpoints and
             | quality keyboards can be excluded or Dell faceplanting into
             | the exact same follies that Apple did with the Touch Bar
             | MacBooks.
        
           | kace91 wrote:
           | Honestly, the XPS I bought second hand works close enough
           | with kubuntu that I might not mind.
           | 
           | So far I get enough unplugged gas for a worrylesss
           | morning/evening session, with lid movement causing instant
           | sleep/wake and night battery drain of ~6%. Fans stay silent
           | 90% of time, there is sometimes a weird sound on usage like a
           | hdd read but it's very subtle.
           | 
           | As a plus beyond the software, I get a touchscreen 4k
           | display, larger storage, and disks/battery that can be
           | replaced if it shits the bed. Considering that the device
           | cost me less than one third of the price it's not a bad deal
           | at all.
           | 
           | Important to say, I tried 5 distros and only Ubuntu managed
           | this. Fedora put fans on full blast, couldn't wake from lid
           | down and refused to talk to my external monitor, arch had
           | weird scaling issues and popos desktop was working weirdly.
        
             | cosmic_cheese wrote:
             | > Important to say, I tried 5 distros and only Ubuntu
             | managed this. Fedora put fans on full blast, couldn't wake
             | from lid down and refused to talk to my external monitor,
             | arch had weird scaling issues and popos desktop was working
             | weirdly.
             | 
             | That is one of the offputting aspects of the experience, in
             | my opinion. Some machines work better out of the box with
             | Ubuntu (or derivatives), some work better with Fedora, some
             | with Arch, etc. Of course it's possible to isolate what the
             | distro that works best for a machine is doing that makes it
             | that way so it can be applied to your preferred distro, but
             | frankly who has the time for that?
        
       | uvaursi2 wrote:
       | Click bait headline. Is that a real photo of SJ? Flagged and
       | moving on.
        
       | bell-cot wrote:
       | > What would Steve Jobs do?
       | 
       | > ... I was in the room when Steve was presented with an eerily
       | similar "opportunity." ... 1999-ish ... Lee Clow and I were
       | invited to a hastily scheduled meeting with Steve and his top
       | lieutenants. The topic was building advertising into the Mac
       | system software. ...
       | 
       | Not that I like ads, but - Late 90's Apple, fresh out of a near-
       | death experience, is an extremely different context from today's
       | Apple, with it's 12-digit annual profits and #4 spot on the
       | Fortune 500 list.
        
         | chankstein38 wrote:
         | Speaking simply to your comment because I'm not aware enough of
         | their behaviors myself, wouldn't the 12-digit profits and a
         | high Fortune 500 listing potentially be enough to make Steve
         | say "We have enough honestly" obviously that's not the norm,
         | most companies just seem to find any way to extract every ounce
         | of our souls but I thought that was where Apple was supposed to
         | differ, at least under Steve.
         | 
         | I honestly don't know this is just a question.
        
           | bell-cot wrote:
           | My thinking was that recently-near-death 1999 Apple, with no
           | deep moats nor cash cows, needed to present itself as premium
           | and squeaky-clean.
           | 
           | > ... wouldn't the 12-digit profits and a high Fortune 500
           | listing potentially be enough to make Steve say "We have
           | enough honestly" ...
           | 
           | It'd be nice to imagine. But given Steve's documented
           | horrible behaviors at a number of points in his life...I
           | sadly doubt it.
        
       | bamboozled wrote:
       | If I see ads in their proprietary software, I'm done as a
       | customer.
        
         | radley wrote:
         | Uhm, have you opened your Settings app? It's had Apple ads for
         | years. And the Wallet app showed a promo notification for the
         | F1 movie.
        
           | intrasight wrote:
           | I see no ads there
        
       | metabagel wrote:
       | I ran a reverse image search on the image of Steve Jobs, and
       | couldn't come up with anything, so it does appear that it might
       | be AI generated, which I don't approve of.
        
         | furyofantares wrote:
         | It sure looks it. It was my assumption the moment I saw it.
        
         | monitron wrote:
         | Same reaction here. I think the author certainly crossed a line
         | by using a diffusion model to publish an image of a dead famous
         | person doing something he never did.
        
           | amelius wrote:
           | Does that somehow invalidate the message of the article?
        
             | 6031769 wrote:
             | It weakens the message because knowing that the image is
             | fake casts equal doubt on anything which the text says.
        
               | amelius wrote:
               | This is total nonsense. Every reader will understand that
               | Jobs was never photographed like that while saying "stop"
               | to anyone crossing his red lines. Even if the photo
               | exists, it would have been out of context.
               | 
               | The only question here is if using that image is tasteful
               | or not.
               | 
               | Also, suggesting that Jobs did not have these red lines
               | is not making the situation any better.
        
               | ryandrake wrote:
               | Well, I'm another person who shares that opinion. When I
               | see AI in an article, I think: If an author will use AI
               | to fake one thing, what else is he willing to fake? It
               | totally draws into question the credibility of the whole
               | article.
        
               | amelius wrote:
               | No it does not. Give some real arguments against the
               | article otherwise I'm going to assume bad faith.
        
               | ryandrake wrote:
               | We are at an impasse then. You can't prove an opinion.
               | Have a great day.
        
         | asadotzler wrote:
         | It isn't obvious to you that it's AI? You had to look it up?
         | Please get more familiar with actual photographs, maybe skim a
         | few AI free photo sites or, oh, I don't know, buy a few coffee
         | table photo books and develop some discernment, because that
         | one is about as obvious a fake photo as a stick figure would
         | be. It's truly gross.
        
           | halapro wrote:
           | Right? I only generated a single AI picture of myself and it
           | had _that exact_ shading seen in this picture. Extremely
           | obvious.
        
           | blondie9x wrote:
           | I'm glad he tried to look it up. But we shouldn't have to,
           | all AI generated images/videos should be watermarked full
           | stop.
        
         | jjtheblunt wrote:
         | it's super distasteful, i thought, having seen steve jobs in
         | person face to face
        
         | richiebful1 wrote:
         | Honestly, there should be laws against gen AI models creating
         | fake media with real individuals. We're going to end up with a
         | massive mess on our hands once the video starts looking more
         | realistic
        
           | ethmarks wrote:
           | How to you expect those laws to be enforced?
           | 
           | It's impossible to determine with 100% confidence whether or
           | not an image/video was AI generated. If the AI-generated
           | image of Steve Jobs had been copied a bunch on the web, a
           | reverse image search would have turned up lots of sources.
           | Watermarks are imperfect and can be removed. There will
           | always be ambiguity.
           | 
           | So either you're underzealous and if there's ambiguity, you
           | err on the side of treating potentially AI-generated images
           | as real. So now you only catch _some_ deepfakes. This is
           | extra bad because by cracking down on AI-generated content,
           | you condition people to believe any image they see.  "If it
           | was AI generated, they would have taken it down by now. It
           | must be real".
           | 
           | The alternative is being overzealous and erring on the side
           | of treating potentially genuine images as AI-generated. Now
           | if a journalist takes a photo of a politician doing something
           | scandalous, the politician can just claim it was AI-generated
           | and have it taken down.
           | 
           | It's a no-win situation. I don't believe that the answer is
           | regulation. It'd be great if we could put the genie back in
           | the bottle, but lots of gen-AI tools are local and open-
           | source, so they will _always_ exist and there 's nothing to
           | do be done about it. The best thing is to just treat images
           | and videos with a healthy amount of skepticism.
        
         | InMice wrote:
         | Same here, ironic since the article is about crossing lines.
        
         | mannanj wrote:
         | This author is a man who worked closely with Steve Jobs, and
         | the photo was obviously AI generated, so I think this gives him
         | leeway to do such a thing.
        
           | asddubs wrote:
           | ???
           | 
           | If someone I knew generated AI images of me I wouldn't think
           | it was okay
        
         | JimDabell wrote:
         | This is something that really grates with me, but it's made so
         | much worse with the AI-generated image of him. If you want to
         | say that you don't think Apple should do that, then fine. But
         | stop using Jobs to fight your battles, and _especially_ don't
         | generate images of him with that attention-seeking YouTube
         | thumbnail face.
         | 
         | > It's WWDC week. Every time this rolls around, I see people
         | saying the same sort of thing. "Steve Jobs wouldn't have done
         | this".
         | 
         | > Firstly, Jobs wasn't perfect. He got a lot of things right
         | and a lot of things wrong. His opinion wasn't the end of the
         | argument when he was alive, and it's certainly not now that
         | he's been dead 14 years.
         | 
         | > But more importantly: Stop putting your opinion in a dead
         | man's mouth to give it more credibility. It's ghoulish. Let
         | your opinion stand on its own two feet.
         | 
         | -- https://news.ycombinator.com/item?id=44246274
        
         | asddubs wrote:
         | I also instantly asked myself if the image was AI and reverse
         | searched it when I saw it.
        
         | iJohnDoe wrote:
         | Very ironic using an AI image of Steve Jobs.
        
       | skhameneh wrote:
       | The very first thing I saw from Apple that, IMO, Jobs would have
       | vehemently stopped was the two-toned back on the iPhone 5.
       | 
       | That said, the iOS 26 release is abysmal. The only redeeming
       | thing for me has been the enhancements to Stage Manager,
       | everything else with the UI/UX is such a mess that every day it
       | seems like I'm discovering something new in the realm of awful
       | design. And this isn't limited to minor nitpicks, there are major
       | CTAs that are essentially "black on black" and practically not
       | visible below 50% screen brightness and not acceptably visible at
       | max brightness. Just last night I noticed the browser tabs will
       | render full color content behind the text. It's so bad I've been
       | considering cataloging screenshots and writing about it, because
       | some of it's laughably bad.
        
         | hbn wrote:
         | > The very first thing I saw from Apple that, IMO, Jobs would
         | have vehemently stopped was the two-toned back on the iPhone 5.
         | 
         | The iPhone 5 was revealed a year after Jobs stepped down as CEO
         | and his death shortly after. The design was almost surely
         | locked in while he was still CEO.
         | 
         | The original iPhone had a 2-toned back too.
        
         | tartoran wrote:
         | Iphone user here. I have to admit that the IOS UI/UX has become
         | really tiring and at times I'm utterly confused by
         | inconsistency, a total contrast from the early days IOS when
         | everything was consistent and intuitive. The silver lining is
         | that I am using my Iphone less and less.
        
         | btown wrote:
         | I have no doubt that the team behind Liquid Glass had the same
         | noble motivations as the team behind Microsoft's Metro Design
         | Language in 2010.
         | 
         | In a crowded market, making a completely innovative visual
         | identity is often the only option. One hopes that the result is
         | that the words "forward-looking" and "trend-setting" and
         | "loyalty-inspiring" and "inimitable" begin to apply. And if
         | they pull it off, more power to them!
         | 
         | But there's a matter of taste as well as novelty. And while
         | there were many incredible things about Metro, history bears
         | witness to how much Zune and Windows Phone and Windows 8 have
         | become beloved household names in the decade-and-a-half since.
         | 
         | I do think that Jobs would have signed off on the _motivation_
         | behind Liquid Glass. I do not think he would have signed off on
         | Liquid Glass itself.
        
           | conductr wrote:
           | > I do think that Jobs would have signed off on the
           | motivation behind Liquid Glass. I do not think he would have
           | signed off on Liquid Glass itself.
           | 
           | Agree. Jobs took big swings like Liquid Glass but, perhaps
           | the most important part that's missing in present Apple, he
           | was obsessive about ensuring the swings were executed to a
           | high standard. He was hands on in this pursuit.
           | 
           | It's actually weird to me that a company so large, so well
           | compensated, so profitable, so prolific, etc can't seem to
           | care enough about the details without a Jobs-esque foot on
           | their neck type leader to be afraid of.
        
             | wpm wrote:
             | Without a Jobs-esque foot, the bozos have nothing to fear.
             | They flourish and spread, gain power by impressing other
             | bozos, and push out anyone with half a brain.
             | 
             | MobileMe's devs were brought into an auditorium for a
             | dressing down that included the lines "you should all hate
             | each other for letting each other down" and in response to
             | "what is MobileMe supposed to do" got a "Why the fuck
             | doesn't it do that"
             | 
             | The smug dopes that are left over in the design department
             | are probably clapping each other in the back over shipping
             | liquid glass. Tim doesn't give a shit about how ugly,
             | troublesome, and problematic it is. Stock price go up,
             | whatever!
        
               | bigyabai wrote:
               | Bozos can still manipulate top-down executives. It might
               | be argued they're the _only_ ones who can influence them
               | - technical domain experts will eventually give up or
               | leave without middle management, like we saw from Woz.
               | 
               | There's merit in having a principled hardass, but most
               | people end up glossing over the "principled" part to
               | dissect the merits of hardass management.
        
           | int_19h wrote:
           | I don't think Metro died because it was bad as a matter of
           | taste. Quite the opposite actually, I wasn't a huge fan of
           | its aesthetics but I was surprised by how many people liked
           | it.
           | 
           | No, the real problem was functionality. Not of Metro itself -
           | it was actually very good in that department, arguably still
           | the best mobile UI as far as pure function goes. But the
           | devices ended up being very limited overall because there
           | were so few apps, and what was there was shoddy. Which was in
           | part because Microsoft screwed up with the dev story, and
           | partly because Google didn't play ball (so not only no
           | official YouTube app, but they proactively killed third party
           | ones that could do what the app does on oter platforms).
        
         | busymom0 wrote:
         | I am running the latest iOS 26.1 and it's still very buggy. The
         | most annoying one is that anytime I either restart my phone or
         | update the phone (which restarts it), the wallpaper changes to
         | all black.
         | 
         | That wouldn't be so bad if the borders around the Home Screen
         | icons didn't look so ugly with black background.
        
         | miiiiiike wrote:
         | I spent a few hours trying to debug some fixed position issues
         | with my JS/CSS code recently.Found out that iOS Safari
         | fundamentally broke fixed positioning. How do you break
         | `position: fixed`?
         | 
         | Apple devs are constantly attacking people on Twitter for
         | complaining about Safari bugs but the front-end workflow is a
         | waterfall because of Safari. You get your code working in every
         | other browser and then rewrite it to work around all of the
         | Safari issues.
        
       | chankstein38 wrote:
       | I don't understand why car-based things can have ads or updates
       | that popup or things like that. My car (2024 Subaru) + Android
       | Auto is so restrictive that I can't even type a search query into
       | the screen while I'm parked, I _have_ to speak to it. Yet, while
       | I was out grocery shopping the other day the thing popped up
       | multiple times asking me if I wanted to start an update  "That
       | would require you to turn your car off for 5-10 minutes"
       | 
       | It popped up a second time as I _SLOWED DOWN_ at a red light. I
       | didn 't even come to a complete stop but apparently that was
       | "stopped" enough for it to pop up.
       | 
       | Not to mention while you're using Google Maps the whole time it's
       | popping up asking "Is that cop still there? Is there still
       | construction?" and they're looking for you to click on a button
       | on the car's screen that indicates yes/no. However, when I'm
       | parked at a rest area trying to look for the nearest cracker
       | barrel it'll start navigating me automatically to one that's
       | 45min in the wrong direction instead of just letting me pick
       | which one I want to go to.
       | 
       | And now, ads will show in Apple Maps? Ah yeah, when I'm driving
       | is definitely the best time to distract me for your own greed!
       | 
       | It's asinine. Obviously the "Safety features" are just
       | performative. Probably so they can force us to have a mic enabled
       | or something. It's bs.
        
         | tartoran wrote:
         | Whoever designs these should be fired and never allowed in this
         | space again.
        
       | radley wrote:
       | Uhm, _is crossing_?? Mate, you 're going to have to reverse
       | direction and travel back about eight years to find that line.
       | 
       | I feel like most of this is Microsoft's fault. As MS lowers the
       | bar for what's acceptable on Windows, Apple just has to be
       | somewhat-obviously better.
       | 
       | Additionally, Google's ad-driven economy set a low bar with
       | Android, but that platform has always been that way. Together,
       | those platforms make it really easy for Apple to posture as being
       | considerate.
        
       | spankalee wrote:
       | I don't know... ads in maps is very, very different from ads in
       | the OS.
       | 
       | Users buy the OS with the computer, and Apple doesn't incur any
       | extra cost from users using it (maybe cloud-based AI will change
       | this though?), and it doesn't require additional payments.
       | Meanwhile, services like iCloud+ do require payment.
       | 
       | Maps is a service, like iCloud, but users have been trained to
       | expect it for free, with basically every other maps provider
       | using ads to fund it. I suspect that most users think that ads
       | are a better user experience than not using it at all because
       | they won't pay $9.99/month for maps.
       | 
       | Maps is also a search engine, and ads are the primary way to fund
       | search engines. I guarantee that if Apple every launches iSearch
       | they will eventually fund it with ads.
        
         | zakki wrote:
         | I just hope they won't change Calculator as a service app.
        
           | tartoran wrote:
           | Eventually it could get there if that's the direction Apple
           | stays on.
        
         | xp84 wrote:
         | > basically every other maps provider using ads to fund it.
         | 
         | > iSearch they will eventually fund it with ads.
         | 
         | See, I disagree with your entire premise here. Apple, unlike
         | Google, has a _very very profitable_ hardware business which
         | provides so much to the bottom line that they don 't have to
         | operate Apple Maps or Apple Search or Calculator as a self-
         | sustaining business with its own P&L. It's stupid to operate as
         | though they must.
         | 
         | The correct thinking (in my not so humble opinion) for a long-
         | term-minded company is to recognize:
         | 
         | 1. That massive firehose of money allows them to make Maps
         | markedly better than what Google can afford to do. Since Apple
         | gave up on UI/UX design excellence, this ability to not rely on
         | ads is arguably their only remaining differentiated advantage.
         | 
         | 2. Part of what allows Apple to command such monster-sized
         | margins is that (usually... so far... outside of the App Stores
         | at least) their product is not packed full of sleazy ads that
         | significantly detract from the experience. You don't just get
         | to fully enshittify the product and still command the same high
         | prices as you did when you were offering a premium product. A
         | Porsche covered in wraps advertising porn sites and penis
         | pills, which plays loud AI-generated ads on every screen all
         | day long would not sell at the price a normal one does.
        
           | cyberax wrote:
           | > You don't just get to fully enshittify the product and
           | still command the same high prices as you did when you were
           | offering a premium product
           | 
           | "Challenge accepted" - Tim Apple.
        
         | Marsymars wrote:
         | I'd pay $10/m for ad-free Apple/Google maps.
        
       | twsted wrote:
       | I am checking this carefully. The red line is here, for me and I
       | think for many Apple customers. I choose Apple for being
       | different from other companies, for valuing customer experiences
       | and for rejecting ads and other "insults" for users. I think that
       | if they cross the line, me and many other customers will leave.
        
         | thewebguyd wrote:
         | > I choose Apple for being different from other companies, for
         | valuing customer experiences and for rejecting ads and other
         | "insults" for users
         | 
         | Yes. The point of willingly putting yourself in the walled
         | garden was that the experience was definitively better than the
         | other options.
         | 
         | When the walled garden ceases to be better and starts adopting
         | all the same dark patterns and user hostile experience as
         | everyone else, what point is there in staying inside?
        
           | qwerpy wrote:
           | The hardware is still marginally better but the experience is
           | no longer better. In fact with android at least you can
           | sideload and install full powered ad blockers. At some point
           | once the iOS experience degrades beyond a certain threshold,
           | android will be a more attractive option.
        
             | int_19h wrote:
             | From the perspective of a casual user, on Android you get
             | mobile Chrome which doesn't do extensions at all, while on
             | iOS mobile Safari has extensions including ad blockers.
        
         | cmckn wrote:
         | Where will you go? The alternatives seem worse in almost every
         | way.
         | 
         | > and I think for many Apple customers
         | 
         | Unfortunately, I think people who care about this enough to
         | leave are a rounding error. It's why the entire consumer
         | product market looks the way it does.
        
       | retskrad wrote:
       | Look at the Settings app on your iPhone or iPad. It's constantly
       | nudging you to subscribe to some Apple service, like AppleCare,
       | or to pay for more iCloud storage because your measly 5 GB is
       | running out. If Tim Cook is this shameless, then ads in Maps are
       | practically old-school Apple by comparison.
        
         | gdulli wrote:
         | I don't understand why people are so tolerant of this first-
         | party advertising.
        
         | cyberax wrote:
         | We develop for iOS, so we need to register a bunch of Apple
         | test accounts once in a while. Every time an account is
         | registered, you get around 5 emails of ads. WITHOUT ANY
         | UNSUBSCRIBE links.
        
       | zeld4 wrote:
       | Everything breaks.
       | 
       | Jobs, if lived, will bow to ads or get fired.
        
       | dilap wrote:
       | They crossed it definitively, and still unbelievably, to me, when
       | they started showing ads as the first result in App Store search.
       | For a long time searching "ChatGPT" in the AppStore would surface
       | a rip-off clone w/ a lookalike icon as the first result. How many
       | thousands of users inadvertently downloaded the clone, paid for
       | it, and were, basically, victims of a scam, facilitated by Apple?
       | (Now the first result for ChatGPT, Claude, Grok is at least the
       | correct first party ad, though this almost seems like extortion
       | on the part of Apple.)
       | 
       | (Software quality has also fallen off a cliff, though that's more
       | a loss of instutional competence, I think, than active anti-user
       | behavior motivated by avarice.)
        
         | bspammer wrote:
         | My mother fell for exactly this. Downloaded a ChatGPT clone and
         | paid for it. She was quite upset with herself when I had to
         | tell her.
         | 
         | Until now I blamed Google, but now it seems much more likely
         | that it was Apple's fault.
        
       | bambax wrote:
       | Could be wrong, but the photo of Steve Jobs at the top of the
       | article looks AI. Disturbing suspicion.
        
         | roxolotl wrote:
         | Yea the sizing seems wrong. Hands are way too big compared to
         | his head. Could be a weird lens/angle though.
         | 
         | If it is AI wtf is it even doing there though? It adds nothing.
         | A quick search returns a bunch of images where Jobs looks
         | annoyed or trying to stop something.
        
       | xd1936 wrote:
       | Am I the only one that remembers Steve introducing the iAd
       | platform?
        
       | zahirbmirza wrote:
       | Apple has already cross a red line, it stepped over to one that
       | has little interest in user experience. Recent releases of MacOS
       | and iOS and iPadOS have given rise to Windowsesque complexity and
       | ugliness. I have used Macs since the Classic, and am sad to say I
       | no longer ascribe to the cult of Apple.
        
       | al_borland wrote:
       | I will never understand why some companies turn away from some of
       | the core principles that got them to their position.
       | 
       | If it's market pressure, it tells me that Cook doesn't really
       | believe their future roadmap is good enough for growth, so he
       | needs to hedge with other things that make the product worse. Of
       | course those very things will hurt future growth. That's how an
       | upward spiral turns downward.
        
         | ratelimitsteve wrote:
         | the thing that you're missing here is that Cook is gonna get
         | roasted if he doesn't take every opportunity to maximize
         | growth. That means the future roadmap as written PLUS ads in
         | maps and other decisions like that. There's no such thing as
         | enough.
        
           | al_borland wrote:
           | Not having ads was the thing that separated Apple from
           | Google. Apple was winning by selling hardware with software
           | that didn't need ads to support the business model. Ads just
           | feel greedy, especially when they are still charging a
           | premium price on many things. How tolerant will people be of
           | high prices when the resulting product feels cheap? This is a
           | race to the bottom, which was a race Jobs was unwilling to
           | compete in.
        
         | sumedh wrote:
         | The people who helped them reach that position are probably
         | retired, so the new leadership wants to make more money and
         | leave their own mark.
        
           | al_borland wrote:
           | I have a lot of problems with people like this. Not all marks
           | are worth making. Change for the sake of change or ego is
           | almost always bad.
           | 
           | If someone hands me a golden goose I'm not going to enter it
           | in a cock fight. I'd be wise to continue with the golden egg
           | strategy.
        
             | sumedh wrote:
             | I agree but the people who want to climb the corporate
             | ladder usually want to leave their own mark.
        
               | al_borland wrote:
               | This is where the person at the top of the ladder needs
               | to be the voice of reason. Cook has no more rungs on the
               | ladder to step to. He left his mark already with his
               | supply chain skills to get where he is. Apple silicon,
               | watch, and Vision Pro were also released with him at the
               | helm. Does he really need to add pollution of the user
               | space to his resume? That would hurt his legacy, not help
               | it.
               | 
               | Following Jobs was not an easy task, and Apple had done
               | better than most probably expected in a post-Jobs world.
               | It feels like Cook is getting dangerously close to
               | throwing it all away.
        
         | upboundspiral wrote:
         | I feel this strongly. From a business perspective, when your
         | competitors expand their revenue avenues through ads you have
         | three options: copy them to catch up, do nothing and perish, or
         | lobby the government for increased consumer protections. The
         | third option isn't being taken, but I believe its the right one
         | for many companies that want to remain customer-centric, and
         | that have real values.
        
       | wagwang wrote:
       | Very ironic but so much of tech ultimately comes down to taste
       | and Tim Cook obviously just doesn't have it.
        
         | rhetocj23 wrote:
         | Much of life does frankly...
        
       | gwd wrote:
       | > From that point on, Steve would go on to spend lavishly on
       | things that improved the experience, and he would reject--often
       | brutally--any idea that diluted or harmed the experience. ...I'll
       | go out on a limb and say that uninvited advertising is not
       | normally equated with a better customer experience.
       | 
       | YES!!! SOO much of the Apple user experience has degraded due to
       | this. I can't listen to my own music that I bought on the Music
       | app, without being interrupted asking if I want Apple Music. I
       | open up the Books app to read Winnie the Pooh to my son, and the
       | opening screen has loads of random trashy romances to try to sell
       | me. I go to comfort read Ender's Game, which I did buy though the
       | store a decade ago, and it helpfully "groups" it with the other
       | four (!?) books in that series which I haven't bought, as if to
       | say, "Don't you want to buy these too?" NO! If I want to buy
       | them, I know where to find them!
       | 
       | It is SUCH an unpleasant experience. EVERY time I open the App
       | Store to update some apps, I'm angry that I have to wander past
       | advertising assaults to do it. EVERY time I open the music app to
       | play an old favorite, I'm angry that I have to go past the
       | advertising assault. EVERY time I open up the book app, I'm angry
       | that I have to go past the advertising assault.
       | 
       | I very much doubt the execs understand how much they're damaging
       | the brand for that little bit of extra revenue. The see the extra
       | revenue, but they don't see the lost brand, or the people that
       | switch away. Is it really worth it?
       | 
       | ETA: I don't think it's an exaggeration to say:
       | 
       | Modern iPhones don't come with a music player. They come with a
       | music store, that you happen to be able to put your own music
       | into. But it's not structured to help you play your music, it's
       | structured to sell you what they want to sell you.
       | 
       | Modern iPhones don't come with an e-book app. They come with a
       | book store that you happen to be able to upload some of your own
       | books into. But it's not structured to help you organize and read
       | your books -- even the ones you've bought; it's structured to
       | sell you more books.
        
         | delusional wrote:
         | > I can't listen to my own music that I bought on the Music app
         | 
         | That doesn't change if you buy the subscription even. I moved
         | to YT Music only because the Apple Music app asked me to
         | subscribe every time I used it. I was already subscribed.
        
         | vbezhenar wrote:
         | What do you mean "modern"? I'm using iPhones since 4S and I
         | don't think that Music or iBooks workflow changed, it's largely
         | the same. So probably Steve Jobs was OK with that.
        
           | gwd wrote:
           | Um, no? Apple Music wasn't even a thing in the iPhone 4S
           | timeframe. You used to buy music in the iTunes Store, and
           | play it in the music player app.
           | 
           | It used to be if you clicked the App Store, and you had apps
           | to update, it would take you to the "Update" tab immediately.
           | 
           | Then they changed it to take you to the main page, and you
           | had to click the "Update" tab.
           | 
           | Then they changed the updates to be under your account; so
           | you have to find this little corner thing and scroll down,
           | wading through all the ads for the new apps you haven't
           | installed.
           | 
           | Books always had a store, but your library was primary. You
           | managed it; it had books that you'd bought, not empty
           | placeholders for books you hadn't bought. There was a store,
           | but it was the second tab.
           | 
           | Now the store is the main tab, and your library is the second
           | tab.
           | 
           | And, as I said, they've now started reorganizing _my_
           | library, adding  "empty placeholder" books in. I don't see
           | Enders Game in my library any more; I see the Ender Series,
           | and if I click on that, I see all five titles, the first of
           | which I can actually read (since that's the only one I
           | bought).
           | 
           | If I honestly thought Android would be any different, I might
           | consider jumping ship.
        
             | mrandish wrote:
             | > If I honestly thought Android would be any different
             | 
             | I haven't used an iOS device for over a decade so I'm not
             | familiar with exactly how it may be different now - but it
             | sounds quite different. Here's how I use media on Android.
             | All files are DRM-free generic formats (MP3, FLAC, EPUB)
             | organized in folders on a removable 512GB micro SD card
             | which auto-syncs between my desktop, laptop, Android
             | tablet, phone and a generic cloud backup folder with
             | SyncThing. I don't subscribe to any media service (and
             | never have).
             | 
             | My music library/player is PowerAmp, my ebook reader is the
             | open source KOReader and my podcast app is Podcast Addict.
             | None of them has a store and they are all free (although I
             | did upgrade to the plus version of PowerAmp to support the
             | developer). They all get regular updates, are highly
             | customizable and have every feature I want or can imagine
             | wanting. My browser is Android Firefox with uBlock Origin
             | so I don't see any ads and for YouTube I side-loaded
             | Revanced Extended from the open F-Droid store, which is a
             | clone of the YouTube app with no ads and all dark patterns
             | removed. I also run a side-loaded open-source DNS-level ad
             | blocker for the occasional social media app.
             | 
             | My phone is a Samsung Galaxy Note 20 that still works great
             | (I did replace the original battery last year which took
             | ~20 mins). I'm using a five year old phone _not_ because I
             | 'm cost conscious, I'd happily pay >$1,500 for a new phone
             | and I keep looking at new models every year but never see
             | anything that would be a noticeable improvement for my
             | usage. Really... I swear I'm NOT _trying_ to be @SimpleLife
             | or minimalist /retro, I have a _significant_ yearly budget
             | for discretionary toys, but some years I struggle to spend
             | it all because I 'm also allergic to things that are
             | constantly low-grade annoying or that I can't customize to
             | my prefs. I just refuse to adopt anything that wants to own
             | me instead of me owning it.
        
               | CWuestefeld wrote:
               | I do it similar to you, except that I use PlexAmp for my
               | music.
               | 
               | But I have to note that you and I are the exception. The
               | VAST majority of users are, I think, doing it through, if
               | not the Play Store itself, then some other service (e.g.,
               | Spotify).
               | 
               | That said, though, at least we have this option. But is
               | there any reason that an iPhone user can't just use
               | PlexAmp like I do? I'm pretty sure that Firefox is
               | available to them as well.
        
               | mrandish wrote:
               | My understanding is that Firefox on iOS is substantially
               | limited from Windows and Android. Like they can only run
               | uBlock Origin Lite and many add-ons aren't available.
               | Something about Apple policy blocking browser extensions
               | that can run scripts/code, as it might compete with
               | Apple's app store. But that's just what I've read online
               | from other people. It also might be somewhat different
               | recently in the EU, at least about the installing alt app
               | stores. As I said, I haven't used an iOS device in over a
               | decade, so have no first hand knowledge.
        
               | dgfl wrote:
               | I haven't used an android device in 2 years, but I was
               | just like you for almost a decade. At some point I got
               | tired of all the micro-annoyances that I had with android
               | and my oneplus phones (my last one was the oneplus 7T),
               | such as awful brightness sensor, terrible compass,
               | suboptimal gps, and low quality vibration engine. All
               | stuff that you'll never hear about in an actual review,
               | for some reason. My music player is an app called
               | "Music", and my ebook reader is an app called "Books". I
               | have spent exactly zero seconds looking for these apps
               | since they're already included with the phone, and are
               | not developed by an unknown hero that could be hit by a
               | bus at any moment. On books I read books that I bought
               | from the iTunes Store, and epubs or pdfs that I
               | downloaded online. I can access the epub files of both my
               | own and the store-bought stuff from my mac's filesystem.
               | Everything is fully synced to all of my other devices
               | through iCloud, a service which I've spent zero minutes
               | setting up and zero minutes maintaining. These apps have
               | all features I need, since all I want them to do is open
               | my files and keep track of progress. They're not
               | customizable and I don't care about it. I could download
               | open source apps from the App Store or alt-store if I
               | wanted to. I pay 3 euros/month for my cloud storage. It
               | works and I haven't had problems with it. I share it with
               | some family members. My browser is safari with uBlock
               | origin lite. Admittedly I had to spend some time looking
               | for a decent ad blocker, it's not as easy as android. I'm
               | also not trying to live a minimalist or retro life,
               | although I appreciate the ideology. My main philosophy
               | right now is just that my phone is a tool through which I
               | read books and listen to music (among other things). It
               | has some limitations, but they're not important. I don't
               | want to have to think about setting up a media server to
               | listen to music, or figuring out syncthing settings once
               | again because it's been 3 years since I last set it up
               | and it now broke all of a sudden. I just want to not have
               | to think about this and get on to more important aspects
               | of life.
        
               | 05 wrote:
               | I'm sure the SD thing works for you but some people need
               | music discovery and open source options are lacking
               | there. When you can set up a radio station backed by
               | RED/Lidarr and not have your account go on ratio watch in
               | hours, then we'll talk..
        
               | CWuestefeld wrote:
               | I'm pretty sure that PlexAmp, backed by Plex Media
               | Server, is the pinnacle of music discovery, within
               | whatever you've got in your library. I've got that
               | serving an enormous library that I've compiled through my
               | whole life, but there's no reason (well, other than
               | legalities) you couldn't feed this through the *arrs.
               | 
               | The discovery algorithm works based on fundamental
               | metadata, additional data pulled from Last.fm (e.g.,
               | "related artists" and "popular tracks"), as well as its
               | own acoustic matching algorithm.
               | 
               | This arrangement obviates the SD card, and also any other
               | external syncing (PlexAmp plays live from the server, or
               | has its own scheme for downloading to a local cache).
        
               | immibis wrote:
               | I'm pretty sure that it's not really "discovery" if you
               | had to have already found and downloaded the thing you're
               | "discovering".
        
               | CWuestefeld wrote:
               | I guess that gets to what each of us means by
               | "discovery". I think you're talking about the existence
               | of a given artist/track. But for me, with a sufficiently
               | large library, it can be difficult to remember what you
               | have, and what would go well in a given context. So
               | PlexAmp's "discovery" helps me to navigate through that
               | large library to find and re-experience stuff I'd
               | forgotten about or overlooked.
        
             | immibis wrote:
             | The thing about Android is that it lets you install apps
             | (for now). In my opinion, that's the killer feature (for
             | now). If you don't like how Google's music app works...
             | install something else. If you want something Google won't
             | allow in their play store... download it somewhere else and
             | install it.
             | 
             | Yes, it still has a billion things wrong with it, including
             | not being able to uninstall the shovelware, and not being
             | able to modify the OS, and I'd rather have a third choice
             | better than both these two.
        
           | ProfessorLayton wrote:
           | The Music app on iPhones went from simple and usable to an
           | absolute dumpster fire pushing a subscription. Even with a
           | subscription it's incredibly maddening because of the
           | terrible UX and show-stopping bugs (Literally failing at
           | playing music!).
           | 
           | The Library tab is now the last one, with the rest (Which are
           | lazy-loaded and slow!) are pushing content much of which is
           | locked behind a subscription. It's now even worse with iOS 26
           | since tabs get groups and requires 2 taps to into my own
           | library.
           | 
           | The Music app has been getting worse and worse every year.
        
             | seec wrote:
             | My favorite "bug" was when that dumb thing refused to play
             | because I forgot to stop playing music on my Mac for
             | whatever reason (sometimes the play was actually stopped,
             | it was just unable to resolve state).
             | 
             | Spotify has other issues, but at least as a streaming
             | player, it is smart enough to tell me when there is
             | something playing somewhere else and it even allows me to
             | keep playing while just switching the output.
             | 
             | If at least they had kept it as a good app to manage local
             | music, but even that has regressed. Don't get me started on
             | suboptimal use of space.
             | 
             | I have a hard time following the Apple advocates, it has
             | become quite bad for the price you pay, there is really no
             | other conclusion that is reasonable.
        
         | strictnein wrote:
         | This is how Amazon is too with the movies and tv shows you
         | bought. There's no way to search your owned library anymore.
         | You just have to page through it to find what you want. And
         | your library is hidden away behind a tiny little unlabeled icon
         | in the upper right corner.
         | 
         | And, to make matters worse, you have things like the Charlie
         | Brown Halloween Special, which Apple now owns the rights to.
         | You cannot in any way search for the version you bought from
         | Amazon. The only result Amazon shows is the result that would
         | require you to pay for Apple TV. So you can either look through
         | all of the stuff you bought from them, or find the original
         | email for the purchase and click the link in there.
        
           | oh_my_goodness wrote:
           | It's true, and it sucks. But at least I didn't pay Amazon
           | $1800 for hardware first.
        
           | delecti wrote:
           | How are you browsing your Amazon content? I see search bars
           | on the 'All Content' [1] page, and also on each individual
           | page, like my movies and shows [2].
           | 
           | Though it seems like the interface is pretty rubbish in the
           | Prime Video section [3], so maybe that's where you're
           | looking?
           | 
           | [1] https://www.amazon.com/hz/mycd/digital-
           | console/contentlist/a... [2]
           | https://www.amazon.com/hz/mycd/digital-
           | console/contentlist/v... [3]
           | https://www.amazon.com/gp/video/mystuff/library
        
             | strictnein wrote:
             | Roku based TVs and their mobile app. And the website - #3
             | in your list above. Never seen those other two links, and
             | they don't show up when you're trying to watch things on
             | your tv.
        
           | ReptileMan wrote:
           | Torrent sites have amazing search ... just saying
        
             | loloquwowndueo wrote:
             | Yeah shame it's hidden behind 50 pop-under triggers and
             | infectious scam ads. Literally unusable without an ad
             | blocker. (Which you should use anyway but it means they're
             | not a great choice for Joe user on his unprotected windows
             | pc)
        
               | petralithic wrote:
               | One, people should be using uBlock Origin as you
               | mentioned. Two, there are many search engines without
               | such ads. Three, qBittorrent has a search right inside
               | the client, there is no need to even access the websites
               | to perform searches.
        
               | wafflemaker wrote:
               | And the client has optional web UI, so you can order a
               | download from your phone and watch it on your TV (through
               | jellyfin or plex).
        
               | ChoGGi wrote:
               | Better ads with free stuff than ads with paid stuff.
        
               | lukan wrote:
               | A bit deeper into the scene, there are no ads anymore.
               | And the biggest problem for most people in the west, is
               | rather just using torrents without a VPN will get you
               | lawyers letters quite quickly. But Joe average can use
               | youtube downloader without danger.
        
               | wafflemaker wrote:
               | Even with full encryption?
        
               | lukan wrote:
               | What do you want to encrypt?
               | 
               | The principle of torrents are, everyone downloading has
               | the ip of all the other participants for p2p to work. All
               | it takes is one node recording that other nodes send
               | copywrited data to them, to get the real adresses of them
               | (via ISP).
               | 
               | They hire dedectives to do that.
        
               | Gud wrote:
               | I've torrented for decades, never received such a letter.
        
               | CuriouslyC wrote:
               | They only send them to ISPs in major markets such as the
               | US, and some providers just redirect them to /dev/null,
               | but a lot of providers that are larger will terminate
               | your service for repeated violatioins.
        
               | sabellito wrote:
               | Very few countries in Europe have that issue, and afaik
               | no country in the americas.
        
               | Jnr wrote:
               | There is https://github.com/Prowlarr/Prowlarr
        
               | 93po wrote:
               | yep: seedbox + this + jeyllfin = unlimited streaming of
               | anything i want for $15/month. no ads, no terrible app
               | UIs, no autoplaying previews, no content getting removed,
               | not having 4 different streaming subscriptions that are
               | hard to cancel, no fuckery at all.
        
               | estimator7292 wrote:
               | I set this up for my husband who barely knows which end
               | of a PC to use. He's filled up the 4TB media array and
               | now I need more disks (or better retention policies)
        
               | wafflemaker wrote:
               | It means it gets a lot of use, so you can justify larger
               | disks! Isn't that great?
        
               | jerojero wrote:
               | 4tb is not a lot, but I've realised if its for personal
               | use you could just delete things you've already watched.
               | 
               | particularly tv shows, unless you really really want to
               | keep them.
               | 
               | its not necessary to delete movies, IMO, as a 4k HDR 5.1
               | movie will go for about 30gbs. Not that much.
        
               | happymellon wrote:
               | And nzb360
        
               | davidwritesbugs wrote:
               | Ahhhhh, nzbs
        
           | sugarpimpdorsey wrote:
           | > you have things like the Charlie Brown Halloween Special
           | 
           | People made fun of me for continuing to hoard physical media
           | all these years. I predicted this hellscape might come one
           | day. Man I love being right.
        
             | waste_monk wrote:
             | I appreciate the attempt, but have never seen the point
             | personally.
             | 
             | That is, many physical media collectors do it to have nice
             | box sets to display, or in an attempt to have off-line
             | copies of media, but I have never met anyone who goes to
             | the effort of ensuring long-term readability - which is
             | understandable, it is a huge hassle. Unless you are copying
             | the content to new physical media every so often it will
             | eventually rot and become unplayable.
             | 
             | For example, for optical media the expected lifetime is
             | only a couple of decades depending on the type of media
             | [1]. I believe commercially pressed DVD and blueray are
             | somewhere around 10-20 years.
             | 
             | [1] https://www.canada.ca/en/conservation-
             | institute/services/con... , see table 2.
        
               | LtWorf wrote:
               | I think you're thinking of the CD-R
        
               | Cpoll wrote:
               | You're citing a report about recordable CD and DVDs.
               | Movie DVDs should be expected to last much longer than
               | that.
        
               | blihp wrote:
               | Not necessarily as even the factory produced optical
               | discs have had issues with de-lamination, oxidation etc.
               | Of course a lot of that had to do with companies cheaping
               | out on manufacturing in order to make that last tenth of
               | a cent of profit as they tend to do.
        
               | mapontosevenths wrote:
               | Outside of manufacturing defects you can expect HTL blu-
               | rays to last for more than a hundred years when stored
               | properly. Some estimates are as high as 300 years. Don't
               | buy the cheap ones or store them outdoors and you'll be
               | fine.
               | 
               | Some archival grade disc's are estimated to last 700
               | years or more and dont cost THAT much more.
               | 
               | DVD's and CDR'S used organic dies that broke down
               | quickly. Blu-rays mostly use inorganic dies that last
               | forever. Cheap LTH disc's being the exception.
               | 
               | MOST manufacturers like Verbatimm do not even produce the
               | organic die LTH disc's anymore as people stopped buying
               | them. There are still some floating around for sale, so
               | avoid them.
        
             | sandworm101 wrote:
             | I would still make fun of you for hoarding physical media.
             | Mine now lives on my NAS, a black box of spinning HHDs
             | sitting in my living room, to which i have saved copies of
             | everything i care about. My music exists as files which i
             | coppy to my phone's music folder, my movies as files that i
             | can stream to my tablet without any mention of clouds. With
             | recent improvements in storage tech, short of a raging
             | fire, "my" media is safer there on my personal server than
             | it is with apple.
             | 
             | My nas has moved to a new house now three times. Even
             | before i have internet setup in my new place, if i want to
             | rewatch some old movie i dont check to see whether Apple or
             | google still has it, i just open up VLC and find it right
             | where i saved it on my nas a decade ago.
        
               | davidwritesbugs wrote:
               | I did the same: tended to use Apple services then when I
               | hit poverty I was able to use my NAS copies of music and
               | videos after cancelling subscriptions. Had a "so why was
               | I paying for years?" moment especially with all the
               | enshitification issues
        
           | randycupertino wrote:
           | > This is how Amazon is too with the movies and tv shows you
           | bought. There's no way to search your owned library anymore.
           | You just have to page through it to find what you want. And
           | your library is hidden away behind a tiny little unlabeled
           | icon in the upper right corner.
           | 
           | This happened with (amazon owned) audible now too. When you
           | try to search your own library instead it shows you books for
           | sale. Even if you search for a book you know you already
           | bought in your own library it will promote different versions
           | of the book you don't own and try to see you those instead of
           | showing you the one you own. It's incredibly frustrating and
           | really manipulative and really sucks!
        
             | cameldrv wrote:
             | Look kid, buy something or get out!
        
             | bbarnett wrote:
             | I pirated a lot when I was younger.
             | 
             | Downloaded movies, books especially. Back then, ebooks were
             | barely a thing(early 2000s), and scanned/OCR copies were
             | the only way to get most books to read on a device.
             | 
             | I even contacted a few authors and sent them money directly
             | via paypal.
             | 
             | But then the market matured. I bought what I could on
             | Amazon. Exported to epub to read as I pleased.
             | 
             | Then the Kindle app became horrendous. Now exporting is not
             | a thing. So I just pirate books again.
             | 
             | It's too much effort otherwise.
             | 
             | And on top of that, if people will only lease me a book,
             | and not sell it (Amazon), I'm not paying either.
        
               | someguyiguess wrote:
               | They're stealing from us. It's only fair we steal from
               | them.
        
               | happymellon wrote:
               | I'm not stealing, I'm just training an AI.
        
               | wredcoll wrote:
               | Ok that was funny
        
               | georgeecollins wrote:
               | I don't think you should rationalize theft.
        
               | jerojero wrote:
               | its incredible how much easier and convenient pirating
               | ebooks is to buying them.
               | 
               | when you pirate them versus buying them: 1a. searching
               | for them has become incredibly easy 1b. searching for
               | them is easy as well
               | 
               | 2a. putting them on multiple devices is incredibly easy
               | 2b. depending on the store, then you're going to be
               | restricted to a particular device or app
               | 
               | 3a. ten years from now, you'll have the same copy you
               | bought 3b. in the case of amazon, they might arbitrarily
               | modify the copy you "own"
               | 
               | Setting up a system for tv shows is a bit cumbersome, and
               | of course disk consuming, but with a little bit of
               | knowledge you get an extremely good and reliable system.
        
               | kakacik wrote:
               | > its incredible how much easier and convenient pirating
               | ebooks is to buying them.
               | 
               | Pirating _everything_ is easier than buying, copyright
               | owners have firmly adopted this mindset. It keeps
               | swinging across the line of comfort up and down over the
               | decades and these days its mostly back down. Games don 't
               | have OS Ring 0 level denuvo style crap making your
               | computer more vulnerable and slower, and these days all
               | big ones have all patches available pretty quickly after
               | release. Plus sometimes its good to wait few days before
               | applying if its not a disaster, instead of auto-update.
               | 
               | Remember those unskippable FBI warnings in beginning of
               | official movies? Unknown in pirated version. Even these
               | days with say Netflix stuff that is in EU, but isn't in
               | Switzerland (or it is but only in german voiceover, even
               | though I live in french part FFS. Where is original
               | voice? Who knows). Movies keep disappearing from
               | collection. I know, not a fault of Netflix as much as
               | copyright owners, but at the end I don't care. So I have
               | 10 TB local drive, 1080p/4K in quality I prefer, with
               | audio and subs I prefer.
               | 
               | Music - nothing beats local collection of flacs, I can
               | listen to them on plane or elsewhere without any signal
               | (or half around the world with no good roaming), top
               | quality streamed via aptx lossless to Sennheiser plugs,
               | absolute top. For discovery free Spotify is enough, not
               | forking 20 bucks for me & my wife monthly, thats a
               | ridiculous sum just for (average quality) music.
               | 
               | Books - I feel like if I buy/bought I would be re/buying
               | them over my life numerous times, collection stability
               | and ease of use of shops isn't something I trust long
               | term. I agree with all you write above.
        
               | StackRanker3000 wrote:
               | Spotify offers lossless now. But before that the highest
               | quality was 320 kbps AAC, and if you're able to
               | differentiate between that and lossless even on state of
               | the art equipment under perfect conditions, for the vast
               | majority of songs, you're an extreme outlier (and in that
               | case, sure - go for the lossless option)
               | 
               | You can also download up to 10,000 songs per device for
               | offline use, which should be enough for a plane ride
               | 
               | I can see other issues one might have with Spotify, but I
               | don't really think those are among them. I've had it for
               | about 15 years, and I've been consistently happy with it
               | for my own use
        
               | wredcoll wrote:
               | We really have completely forgotten the whole
               | napster/itunes lessons.
               | 
               | I'm old now, I've got disposable income, I'm morally
               | inclined to pay book authors but the stores and systems
               | make the experience so completely unpleasant that I
               | rarely use them.
        
               | zeagle wrote:
               | I feel like about the only thing not worth pirating these
               | days due to enshitification is games and podcasts. Steam
               | still makes it easy, questions about licensing aside.
        
               | jasomill wrote:
               | As a Disney+ subscriber, I occasionally pirate content
               | because the Web app acts up and refuses to play content
               | I'm entitled to, even at degraded resolution.
               | 
               | I do this even though my desktop display is a smart TV
               | that's perfectly capable of streaming 4K content, because
               | side-by-side display of app and HDMI content is not an
               | option.
               | 
               | Speaking of which, how do Disney and other streaming
               | providers benefit from blocking 4K streaming in browsers
               | once the 4K version is readily available to torrent,
               | often at higher Blu-ray bitrates? Is this part of some
               | backroom deal with TV and streaming device vendors?
               | 
               | As for e-books, I only buy them if they're either DRM-
               | free or DRM is easily strippable.
               | 
               | I also check out physical books, CDs, and Blu-ray discs
               | from libraries when possible, not because I believe DRM
               | on borrowed library materials is unfair _per se_ , but
               | because I don't agree with the business models it has
               | enabled.
        
           | m-schuetz wrote:
           | I've canceled Amazon Prime precisely due to this issue. All I
           | wanted was to browse the videos that are included in the
           | subscription, but instead I'm bombarded with videos that I
           | need to pay extra for. Which made me recognzize that the
           | subscription is useless, so I'll watch videos at other
           | streaming platforms.
        
             | bombcar wrote:
             | You used to be able to see "free with prime" but that's
             | nearly impossible to find; "free with ads" works better.
             | 
             | The local library works much better still
        
           | dangus wrote:
           | This analogy to Amazon is why I submit the idea that
           | customers don't care and expect advertising.
           | 
           | Look up the brand perception of Amazon. It's one of the
           | highest in the business including high trust scores. High
           | trust scores, for a company that sells counterfeit products!
           | Perception is not reality.
           | 
           | Your average consumer (I.e., complete dumbass) barely
           | recognizes advertisements and often reports enjoying them
           | when they do recognize them. I can't count how many people
           | tell me that they see products advertised to them in
           | Instagram that are exactly what they wanted/like.
           | 
           | When Steve Jobs ran Apple it was a niche premium computer
           | company who had customers with above average incomes and
           | education levels. It was different time. He died more than 10
           | years ago.
           | 
           | That's not exactly what Apple is today. iPhones are used by
           | over half of all Americans. You can't really buy a decent
           | computer that's cheaper or a better value proposition than
           | the previous generation MacBook Air $550 Walmart special.
           | 
           | As a side note, I would note that Apple Maps already has
           | "ads," because it has a Yelp integration. I think this whole
           | thing is a part of removing that and bringing the same
           | functionality in-house.
           | 
           | I think you'd be insane not to monetize Maps with Apple being
           | the size that it is. It costs a huge amount of money to
           | operate as a free service, and your median customer expects
           | ads to be there.
           | 
           | If you want that niche, discerning customer experience, buy a
           | Framework or System76: Linux has the same marketshare now
           | that Apple had when Jobs returned to Apple.
        
         | doctorpangloss wrote:
         | You are YASsing a ChatGPT authored screed...
        
           | ngcazz wrote:
           | Now where'd you cop that?
        
             | card_zero wrote:
             | Disconcertingly many em dashes, but they're used correctly,
             | without spaces, and are easy to type on MacOS.
        
         | staplers wrote:
         | I very much doubt the execs understand how much they're
         | damaging the brand for that little bit of extra revenue.
         | 
         | Our entire societal system is based on increasing revenue (due
         | to inflation). Until we measure, define, and value experience
         | in nominal terms through data, most leaders won't care because
         | it will remain an estimate against hard data.
        
           | edoceo wrote:
           | Consumers need actual choice too. Choosing between ad-
           | infested music and no-music is crap. The option of music,
           | sans PM-bloat doesn't exist.
           | 
           | Sub music with the thing you like.
           | 
           | Freaking heck, I've gotta dismiss ads on my BANKING APP just
           | to deposit a check.
        
             | ndriscoll wrote:
             | It does exist. I ripped my CD collection ~20 years ago. VLC
             | and Finamp both work great as players depending on whether
             | you want to just load up files in a directory, or have a
             | more advanced media server (jellyfin) that can do stuff
             | like transcode FLAC to opus on the fly for mobile clients.
        
           | PrairieFire wrote:
           | Yes, profoundly true and sadly profoundly not understood by
           | most. Levers can be pulled for near term quantitative gains
           | at the expense of long term qualitative experience. ERP
           | systems and the like largely measure the quantitative, all
           | things pegged to the almighty dollar. Most orgs have no such
           | system or competency (with the exception of siloed martech
           | systems) for measuring the qualitative. And the customer
           | journey isn't set up in such a way to reliably and
           | consistently throw off the needed data in the first place.
           | I've been preaching that orgs looking for true longevity need
           | to make measuring experiences and sentiment a core
           | competency, so the qualitative impact of levers being pulled
           | can be measured and reported on in realtime, allowing short
           | sighted decisions to be backtracked, and ideally, long term,
           | putting functional guard rails in place that prevent those
           | decisions from being made in the first place.
        
           | czl wrote:
           | > Our entire societal system is based on increasing revenue
           | (due to inflation).
           | 
           | Yes that is capitalism however if inflation cuts value of
           | money in half and in the same time your revenue doubles, did
           | you actually double your revenue? Do you even need to change
           | your service or product to justify raising prices when the
           | currency is being devalued? For both these questions there is
           | a strong case that the answer is no.
        
           | tharne wrote:
           | > I very much doubt the execs understand how much they're
           | damaging the brand for that little bit of extra revenue.
           | 
           | I disagree. They know exactly what they're doing. Executives
           | get paid and promoted based on quarterly profitability, not
           | long-term vision or a sustainable business model. By the time
           | the damage from what they've done is apparent and felt, the
           | execs responsible will have long since retired to a beach
           | somewhere in the tropics, or taken a higher paying role at
           | another company where they'll start the process anew.
        
         | gdulli wrote:
         | > Modern iPhones don't come with a music player. They come with
         | a music store
         | 
         | > Modern iPhones don't come with an e-book app. They come with
         | a book store
         | 
         | As a Windows person I see these as features, not criticisms.
         | Windows not having good builtin versions of these or other apps
         | is either a cause or effect of there being a robust ecosystem
         | of third-party choices, both open-source and commercial.
         | 
         | My frustration with Apple when I tried it out was that you
         | either use iTunes or there's little other choice. Technically
         | some choice, yes, but because most people are passive and use
         | the Apple stuff by default, there's a smaller community of
         | developers who are motivated to try to compete.
         | 
         | When I see people criticize Notepad in Windows (for example) it
         | feels irrelevant because you're not expected to use Notepad for
         | anything but the most trivial use cases. There are so many
         | other, better options, and the platform has a culture of
         | exploring those options.
        
           | com2kid wrote:
           | Microsoft used to have one of the best media players around!
           | Windows used to have built in streaming support from device
           | to device. You could load up music on your personal PC and
           | play it on your home theater through your Xbox360! Windows
           | Media Player was huge, only eclipsed by Winamp at the time.
           | 
           | Eventually MS released the Zune app, which was also awesome
           | but lacked many of the WMP features. (But it looked amazing!)
           | 
           | They also were huge in the ebook space for years before amzn
           | sucked all the air out of the room.
           | 
           | They also tried to popularize a standards based in car stereo
           | system a decade before car play became a thing, and the first
           | Windows tablets were released in the 1990s!
           | 
           | Oh and they tried to make a smart TV box in 1999, because of
           | course they did. (Nearly 20 years too early, oops!)
        
             | mulmen wrote:
             | Microsoft had so many opportunities that they just failed
             | to execute. How did they miss on _everything_?
             | 
             | Home servers
             | 
             | Media streaming
             | 
             | Smartphones
             | 
             | Touchscreens
             | 
             | Tablets
             | 
             | They even had media production with MSNBC.
             | 
             | All of this was available from Microsoft in the XP era. How
             | did they fail at literally all of it? There has to be a
             | lesson.
        
               | com2kid wrote:
               | I call it the first mover disadvantage!
               | 
               | (I was there first hand to witness it again and again!)
               | 
               | Bill Gates is terrifyingly smart. He sees trends decades
               | ahead. But knowing something is coming (smart TVs) does
               | you no good without timing.
               | 
               | You build a first gen product, accrue mountains of legacy
               | tech debt in the process (being first is hard! There is
               | no one else to learn lessons from!) and then a competitor
               | comes along and makes a V2 when the market is more ready
               | and they can implement it better than you because they
               | can learn from everything you did wrong (possibly also
               | hiring half your team away).
               | 
               | Timing is equally important as product. Making a smart TV
               | before widespread broadband adoption? Before streaming
               | video had a flood of high quality content? Oops.
               | 
               | Real Player was doing streaming video in the 90s!
               | Everyone knew it was the future, it was obviously the
               | future! The future is now and the majority of video is
               | streaming from a server somewhere!
               | 
               | Great idea, but ouch that timing. (That said, founders
               | got rich anyway, and real video was a necessary step to
               | where we are now!)
        
               | mulmen wrote:
               | So what's the lesson for future business leaders? Someone
               | has to be first. What can a first mover do to get to that
               | second generation product?
        
               | com2kid wrote:
               | Apple is the often sung master of this.
               | 
               | Jobs waited for the right time for mobile and tablets.
               | Apple also waited for smart watches as well. Same goes
               | for Car Play. They seemed to have ran out of patience
               | waiting for AR/VR.0
               | 
               | There was a company called Kosmo (Kosmo?) during the
               | first .com bubble. Basically door dash / Uber eats but
               | way too early.
        
               | mulmen wrote:
               | Sure but "be second" doesn't help that first mover. What
               | incentive is there to innovate if your product is doomed
               | to fail? What can a company do to both innovate and
               | develop a viable product?
               | 
               | Are the corporate structures and cultures necessary for
               | this just that different?
        
               | com2kid wrote:
               | First movers do sometimes win, Netflix, Uber, Amazon.
               | 
               | Also VCs have to invest their funds in something! :D
               | 
               | The key is matching innovation with timing. History is
               | filled with great ideas done decades, or even a century,
               | too early.
        
               | toast0 wrote:
               | > So what's the lesson for future business leaders?
               | Someone has to be first.
               | 
               | Let it be someone else. Maybe spinoff promising new ideas
               | where you can't follow others. If you can find ideas to
               | be second on, look at old product annpuncements from
               | companies that tend to be too early and shut down
               | products that don't have engagement. Microsoft and Yahoo
               | are good ones.
               | 
               | Or, do the new idea, patent the hell out of it, let it
               | die, and when the idea comes around again, get some
               | licensing revenue.
               | 
               | The problem with Microsoft being a first mover is they're
               | too big. A small line of business is a problem for most
               | big companies. It acrues too little customer oriented
               | development to grow, because the numbers don't justify
               | investment; but it acrues all the corporate cruft
               | development and the product becomes hard to pivot under
               | the weight of three rebrands.
        
               | blibble wrote:
               | they only win when they're able to anti-competitively
               | lock out their competitors by bundling
               | 
               | because their products are universally shit
               | 
               | see: Teams
        
         | DarKraD wrote:
         | The iBooks one situation is the worst for me. Underneaths it's
         | actually a really good epub reader with the infinite scroll set
         | up. Perfect for one hand reading.
         | 
         | The front page got so annoying with all these trashy books that
         | I eventually had to DNS blocking some iTunes/Apple endpoints.
         | And now it just displays my current reading books, the previous
         | titles and the daily goal every time I open iBooks.
        
           | adastra22 wrote:
           | Would love to know that block list.
        
             | DarKraD wrote:
             | Here are the two I have for iBooks. I'm using NextDNS so it
             | will still get blocked when I'm outside the house. I only
             | read my local epubs so I don't know if blocking these will
             | affect anything you bought on the store.
             | *.amp-api.books.apple.com       *.p2-buy.itunes.apple.com
        
               | tern wrote:
               | Thank you for this! I applied using AdGuard Pro and it
               | works great
               | 
               | ||amp-api.books.apple.com^ ||p2-buy.itunes.apple.com^
               | 
               | In AdGuard syntax, in case it saves someone time
        
           | shantara wrote:
           | One huge downside of iBooks is that it would happily
           | deauthorize access to the (DRM free) epub files you've added
           | to the app manually after a couple of days without internet
           | connection. I made a mistake of going on a long distance
           | hiking trip and thinking can read some books in the tent
           | before falling asleep. Nope, eBooks refused me until I
           | returned to the mobile coverage area and resynced my library
           | with their cloud service. I switched to an offline-first 3rd
           | party app immediately after.
        
             | Obscurity4340 wrote:
             | You're better off with a local first reader/ebook /library
             | manager like Yomu or Marvin.
        
         | tgma wrote:
         | Modern iPhones? iTunes/iPod sync still works just fine.
         | However, you have to question if that's what most people who
         | use iPhone want. For one thing, mobile users don't necessarily
         | have a PC. Mobile is the main device for most users not PC
         | which is different from 2007. Also, I bet many users prefer ad
         | supported free music streaming services if they never pay for
         | music over a system of organizing custom MP3 downloaded.
         | 
         | Arguably Android has a much worse and fragmented default
         | experience with respect to having a decent jukebox music player
         | that does it the old school way.
        
           | xethos wrote:
           | Android allows changing, and disabling, the default though.
           | Last I checked, trying to open an MP3 will demand the Music
           | app on an iPhone, and clicking an Apple Music link will do
           | the same instead of allowing one to open a webpage
        
         | jmyeet wrote:
         | I have to rant about search in the App Store.
         | 
         | Pick any app you want and search for it. Ideally it has a
         | pretty unique name and not just a dictionary wod. What will you
         | see? The first result will _always_ be an ad for a completely
         | different app.
         | 
         | Google has long dealt with this problem with AdWords and search
         | results. Google still tries to make the exact thing your
         | searching for be the #1 organic result. Yes there are promoted
         | links but they're not as prominent.
         | 
         | The App Store #1 result, which is always an ad, is quite
         | literally half the screen.
         | 
         | I don't know how advertising works on the App STore but I
         | suspect it's a CPM model not a CPC model (like AdWords). So
         | Apple just doesn't care. But I don't think this would ever have
         | happpened in the Steve Jobs era.
        
           | kogepathic wrote:
           | > Pick any app you want and search for it. Ideally it has a
           | pretty unique name and not just a dictionary wod. What will
           | you see? The first result will always be an ad for a
           | completely different app.
           | 
           | This is also the case on the Play Store. Google *always*
           | places the ad above the actual result, even if you search by
           | the app ID (e.g. org.videolan.vlc)
        
           | deaux wrote:
           | > I don't know how advertising works on the App STore but I
           | suspect it's a CPM model not a CPC model (like AdWords). So
           | Apple just doesn't care. But I don't think this would ever
           | have happpened in the Steve Jobs era.
           | 
           | Nope, it's CPC (they call it CPT as it's mobile) and it cost
           | less time to find out than writing this comment ;)
        
           | robotresearcher wrote:
           | > The first result will always be an ad for a completely
           | different app.
           | 
           | I just tried Things, Excel, Photoshop Elements, and Grand
           | Theft Auto. Each was the first result.
           | 
           | So I guess YMMV on this.
           | 
           | Like you, I hate it when ads trump organic results.
        
         | znpy wrote:
         | This is why you should always pirate digital media, even if you
         | bought it.
         | 
         | A pdf or epub file will never bother you in that way. And if
         | they do, you can edit it and remove that trash.
         | 
         | I _always_ pirate the media i buy and /or the physical books i
         | buy.
         | 
         | Loading pdf documents into GoodNotes (regularly bought) is the
         | quickest way to make them usable (no bullshit, no ads AND i can
         | take... good notes on the pages).
        
         | basisword wrote:
         | >> Modern iPhones don't come with a music player. They come
         | with a music store, that you happen to be able to put your own
         | music into. But it's not structured to help you play your
         | music, it's structured to sell you what they want to sell you.
         | 
         | I would have argued against this in the past. But in iOS 26
         | they introduced the ability to 'pin' 6 favourite playlists or
         | albums to the top of your library. Really useful. If you don't
         | have a subscription (to Apple Music or iTunes Match) you don't
         | get the feature. There is zero reason to do this other than to
         | milk people for more money when they've already spent over $1k
         | on the device and likely spent hundreds purchasing the music
         | from iTunes Store.
        
         | amelius wrote:
         | An iPhone is a vending machine in your pocket.
         | 
         | (owned and operated by Apple, and __you__ paid for it.)
        
           | portaouflop wrote:
           | I disagree. You can disable all the apps--in fact never use
           | _any_ app if you can avoid it altogether. Apps are inherently
           | bad, and the web version is always better.
           | 
           | It didn't have to be like this, but here we are.
           | 
           | I often go weeks without opening any app but the browser on
           | my phone.
        
             | amelius wrote:
             | Good for you, but if you never buy from the vending machine
             | that doesn't mean it's not a vending machine.
        
             | iamtedd wrote:
             | That's a very, very expensive browser.
        
         | portaouflop wrote:
         | I haven't used Apple devices back when they were good so I have
         | always avoided all the built-in Apple bloat/adware.
         | 
         | Because I came from Windows this was already my standard
         | assumption - I need to violently throw out all the built-in
         | stuff and replace it with free and good software.
         | 
         | It's funny because that means I never felt the same pain you
         | feel; I just assumed that's how operating systems are.
        
           | kmac_ wrote:
           | As a Linux user, I feel like a different breed here: I'm
           | pretty sure the software I'll be using 10 years from now will
           | be pretty much the same, and I'm happy about that.
        
             | mulmen wrote:
             | I recently dusted off a CentOS 5 file server that hadn't
             | been powered on in a decade. It's familiar but a lot has
             | changed.
             | 
             | But to your point it has changed less than Windows or
             | MacOS.
        
             | marcosdumay wrote:
             | > I'm pretty sure the software I'll be using 10 years from
             | now will be pretty much the same
             | 
             | It will be better, in ways I can't predict. But almost
             | every detail of the interaction will improve somehow. But
             | probably no big changes on the more mature parts.
             | 
             | Oh, and it will have one infuriating thing that people keep
             | doing wrong because everybody insists it's the right way.
             | I'll lose some small functionality for disabling it.
             | 
             | That's how it has ever been.
        
           | layer8 wrote:
           | That means you also haven't used Windows back when it was
           | good.
        
             | portaouflop wrote:
             | I did use win98 briefly, which was bearable but it also
             | wasn't good. You are probably referring to an even older
             | version
        
               | layer8 wrote:
               | I'm referring to the era from Windows 2000 to Windows 7.
        
         | freefaler wrote:
         | It's a general trend with hired managers who optimize for their
         | bonuses. Also many founder led companies when they got sold to
         | the shareholders are also optmizing for that. Some founder led
         | companies are optimizing for something else, not profits only,
         | but that's rare and that's what Jobs had the leeway to do when
         | he got back to the almost bankrupt company. Current minions
         | will try to squeeze more profit from any screen the incentives
         | are such that they'd do that.
         | 
         | Enshitification is possible where there is some kind of lock-in
         | and the pain of leaving is greater than the level of annoyance
         | of the product. Apple has one of the strongest lock-in
         | ecosystems and it's rational for them to do so.
         | 
         | I'm not sure there is a better way, because max freedom = open
         | source, but that equals mostly subpar experience for the
         | average user. Let's hope for more platforms and data transfer
         | from one to the other.
        
         | sugarpimpdorsey wrote:
         | You forgot they broke iTunes Home Sharing on iOS some years ago
         | and have refused to fix it.
         | 
         | Takes over a minute to connect now. (Allegedly the fault of a
         | new, yet horribly inefficient, parser that chokes on large
         | libraries which worked fine a decade ago on phones with half
         | the CPU and RAM.)
         | 
         | Once connected, it won't play DRM-protected tracks I PAID FOR,
         | says I'm not authorized.
         | 
         | I ended up having to break the DRM because Apple can't be
         | bothered to include a functioning music player anymore.
         | 
         | An "iPod with touch controls" is no longer part of iPhone.
         | 
         | An ad-filled music subscription consumption software is.
        
           | seec wrote:
           | Apple has stopped caring and producing local/personal
           | software for a while now. Which is absolutely brain dead
           | because that was the primary reason to buy their hardware in
           | the first place. Why spend the premium for a Mac if you are
           | going to run some shitty cloud software anyway.
           | 
           | For now the illusion is maintained because they are
           | dominating with their chips, but that won't last forever and
           | the competition is almost caught up (it's not that relevant
           | for non mobile computers anyway).
           | 
           | iTunes had it's flaw but at least it was a very useful
           | software and it worked quite well (at some point I had a
           | library of over 100k tracks); the replacement while trying to
           | keep some of the fundamentals is a joke in comparison.
        
             | pwg wrote:
             | It sounds like they are well on their way down the
             | "Enshittification" [1] path. Eventually they will
             | enshittify sufficiently that the illusion will shatter.
             | 
             | [1] https://en.wikipedia.org/wiki/Enshittification
        
         | lenerdenator wrote:
         | Apple's beancounters have figured out that they just have to be
         | more polished than Microsoft and Google's environments, and
         | despite the legitimate complaints you've made, _they still
         | are_.
        
           | 0manrho wrote:
           | Precisely. This is their "Have the cake and eat it too"
           | strategy, where so long as they aren't _as egregious_ as
           | their competitors, they know it 's a Net gain as most of
           | their customers will still feel the grass is still greener in
           | their wall garden than elsewhere. Even if the grass isn't
           | near as green or well kept so to speak as it used to be.
        
         | asdhtjkujh wrote:
         | This is especially egregious in the Books app on all platforms.
         | I dream of a version that presents you with your library on
         | launch instead of the store -- good user experience would
         | expect you to be opening the app to read books 99% of the time,
         | not to purchase new ones.
         | 
         | Thankfully, on macOS, you can disable the store in the Music
         | app entirely. This will probably be removed at some point. When
         | disabled, the only remnant is a small username in the bottom-
         | left corner of the screen. I would love to see this gone as
         | well, but local libraries are increasingly of no concern to
         | Apple or the general public so I doubt they will fix this.
        
         | jimt1234 wrote:
         | > Modern iPhones don't come with a music player. They come with
         | a music store, that you happen to be able to put your own music
         | into. But it's not structured to help you play your music, it's
         | structured to sell you what they want to sell you.
         | 
         | VLC is your friend.
        
         | int_19h wrote:
         | The worst part of it is that despite all this, Apple still has
         | the least frustrating desktop experience overall, at least for
         | the casual user who needs things to "just work", because the
         | bar is plummeting that fast. Especially when looking at
         | Windows.
        
           | amelius wrote:
           | AI will soon make this difference (if it even exists)
           | irrelevant.
        
             | Hammershaft wrote:
             | How will AI change this situation? I don't catch your
             | drift.
        
               | mort96 wrote:
               | The only thing I can imagine is that both Apple and
               | Microsoft will bog down the desktop equally in AI
               | garbage, to the point where both are approximately
               | equally unusable.
        
               | amelius wrote:
               | Briefly, with an example: instead of going through menus
               | looking for the option you need, you can just tell the AI
               | (with a voice command) what you want to do. At that point
               | it does not matter who has the nicest menus.
               | 
               | Advanced users are already seeing this. You don't need
               | HandBrake anymore. You can just use ffmpeg directly and
               | ChatGPT will tell you the command line arguments.
        
               | mr_toad wrote:
               | > you can just tell the AI (with a voice command) what
               | you want to do
               | 
               | Hard no. Not happening.
        
               | Xiol wrote:
               | > you can just tell the AI (with a voice command) what
               | you want to do
               | 
               | I would rather stop using computers all together.
        
             | fwip wrote:
             | In that both Windows and Mac will be equally shit?
        
         | JumpCrisscross wrote:
         | If Apple puts ads in its Maps, there will be an opening for a
         | gorgeously-skinned OpenStreetMaps app. Possibly even with a
         | $1/year WhatsApp-style subscription.
         | 
         | I really fucking hate ads. I'll first pay to avoid them. If I
         | can't, I'll bail. Because we live in a capitalist society, I'll
         | take folks with me.
         | 
         |  _nose boops Kagi_
        
           | HacklesRaised wrote:
           | Big ups for mentioning KAGI
        
           | shantara wrote:
           | Organic Maps is very close to be that gorgeous OSM app.
           | Unfortunately, it still lacks a lot of functionality that's
           | missing from OSM dataset, and is present in most commercial
           | mapping apps, like the opening hours for businesses, public
           | transport schedules or user reviews.
        
         | tempodox wrote:
         | Once upon a time, Apple used to be different. Now they're just
         | another megacorp that abuses you with enshittification, like
         | they all do.
        
           | bigyabai wrote:
           | Not really. 15 years ago it was "you're holding it wrong" and
           | 50 years ago it was Steve Jobs swindling Woz to close Atari
           | contracts.
           | 
           | "Apple used to mean something" is a postmodern catechism to
           | make you feel better when Apple reveals themselves as a
           | federally-backdoored shoggoth.
        
           | rasz wrote:
           | Different indeed, like that time Jobs pushed U2 album into
           | every iphone.
        
         | MangoToupe wrote:
         | > I open up the Books app to read Winnie the Pooh to my son,
         | and the opening screen has loads of random trashy romances to
         | try to sell me.
         | 
         | The books app itself is infuriating. It's more like a store
         | with a list of purchases attached. Every single time I want to
         | pull up my audiobooks, for instance, I hit the "audiobooks"
         | button.... just to find the store instead. Every time I want to
         | search through my library, I use the "search" box... just to
         | find the store instead. Maddening.
         | 
         | The apple music app I actual really like, probably because it's
         | not actually easy to purchase anything through it. The only
         | major ask is that they stop limiting the number of recently
         | added so I can actually find music I added
        
         | kamma4434 wrote:
         | Like fitness where they want you to activate Fitness+. This
         | means the one they are shipping is trash? Plus, thank you, I
         | know where the App store is in case I need it
        
         | kccqzy wrote:
         | I haven't seen ads on the App Store for a long time. To update
         | my apps I just long press the App Store icon and tap Updates.
         | It leads you directly to the updates without going to the
         | homepage.
        
           | ryandrake wrote:
           | I just opened up App Store and the first screen is a full
           | screen ad for Roblox. Then you scroll down and it's 4 "now
           | trending" ads, then below that another full screen as. The
           | entire "Today" tab is a scroll full of ads.
        
             | kccqzy wrote:
             | That's why I don't open the App Store's first screen or the
             | Today tab. I usually open the App Store to look at the
             | release notes for my updatable apps. To find new apps, I
             | use Google to find an app's page. A web-based search engine
             | has blockable ads, the App Store app does not.
        
               | InvertedRhodium wrote:
               | The today tab is the default one that opens when you
               | start the App Store. At least on my 16Pro.
        
               | kccqzy wrote:
               | That's my point. I don't start the App Store by tapping
               | on its icon. I go to a specific page within the App
               | Store.
        
         | bombcar wrote:
         | I prefer my music through CarPlay because at least that doesn't
         | shit everything up with Apple Music.
         | 
         | Hell, I'd be happy if they stopped defaulting the search to
         | Apple Music instead of local library.
         | 
         | That's not even to begin talking about how having Apple Music
         | subscription once fucks your iTunes library forever.
        
         | port11 wrote:
         | I don't know what you're complaining about, this is obviously
         | about making user interactions delightful. Of course most
         | people will cherish the bundling opportunities of Apple
         | products, and would be offended if similar books weren't shown
         | in their libraries as easy purchases. It's delightful.
         | 
         | /s
         | 
         | More seriously: Apple, please never rework the compass, I don't
         | need ads for Apple Compass+ when I'm hoping to figure out which
         | was is north.
        
         | hexahedroid wrote:
         | I hated using the Books app without the book store disabled.
         | The setting is buried in Settings -> Screen Time -> Content &
         | Privacy Restrictions -> Allowed Apps & Features -> Book Store
        
         | dangus wrote:
         | Apple's services pull in more revenue than Macs and iPads
         | combined.
         | 
         | The expectation that they won't advertise them is,
         | unfortunately, not a reasonable one.
         | 
         | You can turn off Apple Music the service entirely from the
         | music app. If you stick to the library tab in books you'll
         | never see an ad. It's really not anywhere close to the worst
         | offender in the industry.
         | 
         | Is it a great thing? No.
        
         | musicale wrote:
         | > uninvited advertising is not normally equated with a better
         | customer experience
         | 
         | It's bad, and it's probably going to get worse as services gain
         | more control over product design.
        
       | ratelimitsteve wrote:
       | I'm actually an apple convert, and I'm going back with my next
       | new laptop purchase. About 8 years ago I got my first macbook at
       | my first tech job and really loved what I was able to do with it
       | as, essentially, a really fancy linux UI. Now it's a bloated
       | linux UI that disrupts my ability to get work done, so I'm
       | switching to a machine and OS that respect me.
        
       | asadotzler wrote:
       | Decent short article built around a personal anecdote with SJ.
       | The AI slop image of SJ at the top was such a turn off it was
       | hard for me to respect anything this fellow had to say. It's a
       | real shame that people feel the need to include images like that,
       | presumably to draw attention on social media embeds, but it's
       | just gross seeing death porn like that.
        
       | manoDev wrote:
       | To be fair, ads on a map aren't the same as Windows 11 start menu
       | ads - the former are useful and contextual.
       | 
       | I feel the story being told would be more equivalent to what
       | Microsoft is doing rather than Google.
       | 
       | That said, advertising is like a virus, and every company and
       | product is eventually infected by it. It's too tempting to _not_
       | monetize your customer 's eyeballs once you have enough of them.
        
         | qwerpy wrote:
         | I actually consider the windows start menu ads less
         | objectionable. At least you can turn them off (for now). There
         | is no way to disable ads embedded in the maps app. And it's
         | only useful and contextual if you're using the map to look for
         | somewhere to spend money. I rarely do this. I'm using it to
         | check traffic, get directions to somewhere, or exploring out of
         | geographical curiosity. In all of these use cases, ads are an
         | unwanted distraction.
        
       | pzo wrote:
       | Sadly iPhone sales and revenue saturated like 4 years ago (and
       | the same for Mac, Wearables and iPad [0]). They focus now a lot
       | on growing revenue from services. Which is kind of sad because
       | they have still much room to grow Mac and iPad:
       | 
       | - just make iPad more useful and support MacOS - it's not gonna
       | canibalize Mac, they sale each year 2x more iPads than Macs and
       | 12x more iPhones than Macs.
       | 
       | - make macbook Pro standard with 32GB RAM / 1TB drive (macbook
       | air with 500GB) and cheaper upgrades. It's not like those chips
       | are expensive. Better to sell 2x more devices with smaller margin
       | than holding to your margin like virginity.
       | 
       | As for services they could go other way:
       | 
       | - be AI gateway like OpenRouter and charge user 10% for token
       | credits topup like electricity bill. Devs then don't have to
       | setup back-end, protect API key, setup billings, auth etc or
       | charge end user more with subscription.
       | 
       | - make powerful Apple TV or cheaper Mac Mini for all users.
       | Create a distributed computing platform that user can opt-in. Now
       | you are competing with CloudFlare. Those devices normally do
       | nothing during night but could generate/compute stuff, execute
       | some lambda in sandbox, work as a proxy. Give 30-50% for device
       | upgrades for such users that opted-in for 2 years.
       | 
       | [0] https://stockanalysis.com/stocks/aapl/metrics/revenue-by-
       | seg...
        
         | polyomino wrote:
         | They don't put MacOS on iPad because they want MacOS to slowly
         | die and make App Store the only way to install software. This
         | has nothing to do with cannibalizing Mac.
        
           | skylurk wrote:
           | You might be right, but if MacOS dies, how will Apple develop
           | for iOS etc?
        
             | iknowstuff wrote:
             | probably some subscription cloud environments
        
             | hshdhdhehd wrote:
             | And app developers too. Maybe sister comment about
             | something cloud. Can fleece devs for more money too, bonus!
        
             | WorldPeas wrote:
             | probably some sort of "ai" app builder interface. They've
             | always flirted with the layperson programming with their
             | languages like hypertalk. I wouldn't be surprised if they
             | figure out a way to achieve even greater lock-in capture
        
             | Thorrez wrote:
             | They could improve the development environment on iPadOS,
             | or make it possible to develop for iOS on Linux.
        
           | hshdhdhehd wrote:
           | It is worrying that the machines many of HN rely on are the
           | minority of their revenue so they'd not even flinch
           | financially to mess up that product line. TF for
           | Linux/x86/arm as an alternative ecosystem that is not
           | controlled by one party.
        
             | dbtc wrote:
             | If they did, I would also replace my iPhone, and I'd help
             | family do the same.
        
         | imglorp wrote:
         | > They focus now a lot on growing revenue
         | 
         | Explain like I'm five, how does a multi trillion dollar company
         | expect to keep growing revenue forever? Are they planning to
         | keep enshittifying user experience until revenue dives?
        
           | pzo wrote:
           | you omitted the most important 2 words from my quote:
           | "growing revenue _from_ _services_ ". If you read other part
           | of my post I shared ideas how they could grow revenue without
           | enshitification.
           | 
           | After that saturate they can keep innovating like xiaomi -
           | they build plenty of useful home products so apple can as
           | well.
        
           | Mistletoe wrote:
           | No one knows, they are just trying to kick the can as far as
           | they can and escape the inevitable coming back to Eartb of
           | the stock price. P/E is currently 36. Everything plateaus.
           | The human population is plateauing. The SP500 is now 2
           | standard deviations from the mean and that's as far as it has
           | ever gone.
           | 
           | https://www.currentmarketvaluation.com/models/s&p500-mean-
           | re...
        
         | basisword wrote:
         | Maybe they should stop focussing on 'growing'. Isn't nearly
         | $100bn in profit per year enough??
        
           | wpm wrote:
           | Timmy is too worried about the goddamn stock price for that.
           | They could easily just transition to a company that isn't
           | promising stupid growth every quarter and just pays fat
           | dividends on a portion of the profits.
        
         | raw_anon_1111 wrote:
         | This is easily disapproved by just looking at their charts.
         | Especially if you remove the Covid bump.
         | 
         | https://sixcolors.com/post/2025/11/apples-fiscal-2025-in-cha...
         | 
         | And even a little bit of analysis will show none of your ideas
         | will grow the bottom line.
        
           | pzo wrote:
           | your chart shows _total_ revenue but not per category but
           | even so it shows the last 4 years revenue didn 't grow that
           | much as before and its mostly growing because grow in
           | services revenue.
        
             | raw_anon_1111 wrote:
             | The last chart
             | 
             | https://i0.wp.com/sixcolors.com/wp-
             | content/uploads/2025/10/2...
        
               | pzo wrote:
               | you can see in your linked chart that everything is
               | pretty much flat except services in the last 4 years.
               | iPhone revenue in 2022: 205B, then next to years down
               | (201B) and in 2025: 210B.
        
           | pacifika wrote:
           | Where is the analysis?
        
             | raw_anon_1111 wrote:
             | What's the average price of a laptop? Hint: it's much less
             | than $1000. Do you think that people are going to start
             | buying more expensive laptops?
             | 
             | For the iPad, how have the convertible Windows Surfaces
             | been doing?
             | 
             | You really don't see a problem with creating a "token
             | router"? He also wants to create a distributed CDN where
             | every computer is a node - ignoring the fact that most
             | people have asymmetric internet access with low upload
             | speeds and the entire value proposition of a CDN is that
             | there are colocated servers at ISPs. Bit torrent (basically
             | what he is proposing) is not exactly fast.
        
               | ethmarks wrote:
               | I do think that people will buy more expensive laptops if
               | they are higher quality. People spend multiple thousands
               | of dollars on laptops, especially if they are powerful.
               | 
               | I own a Windows Surface. I personally find it very
               | convenient, although I'll concede this point if you say
               | the economics aren't working out.
               | 
               | I _don 't_ see the problem with creating a token router.
               | Openrouter exists and seems to be doing fine. I'd love if
               | you could actually elaborate on your concerns.
               | 
               | I agree that the CDN idea is pretty weak, but you could
               | make it a bit better by rewarding users based on uptime.
               | Rather than basing the rewards on total time opted in,
               | base it off of total successful requests.
        
               | raw_anon_1111 wrote:
               | Apple made 112 billion dollars in profit fof the fiscal
               | year that just ended. Do you really think an idea like
               | open router would even sell as much as the AppleTV?
               | 
               | A CDN's entire purpose for existing is high bandwidth
               | colocated in ISPs data center.
               | 
               | Microsoft Surface sales peaked at $6.7 billion in 2022.
               | 
               | https://www.cnbc.com/2022/11/26/microsoft-surface-is-
               | nearly-...
               | 
               | With a 3% market share and it's been declining since.
               | 
               | https://www.theverge.com/2024/7/30/24209519/microsoft-q4-
               | 202...
        
         | etothet wrote:
         | A _cheaper_ Mac Mini? $599 for the entry level is a pretty
         | great deal (assuming you view macOS and the ecosystem as a
         | feature and not a bug).
         | 
         | Genuine question: is there a comparable Windows machine in a
         | mini desktop form factor at a similar or lower price?
        
           | layer8 wrote:
           | If you just need a desktop for random browsing and run-off-
           | the-mill office work, there are $250-300 mini PCs you can get
           | for that no problem.
        
             | dbtc wrote:
             | Anything that beats a refurb m1 mac mini for $250?
        
         | NaomiLehman wrote:
         | by saturated i think you mean saturated the market. i would
         | argue that almost every person that is their target has in
         | iPhone.
         | 
         | https://www.macrumors.com/2025/04/09/teen-iphone-ownership-c...
        
           | layer8 wrote:
           | That's in the US. Also I'm their target, but given their
           | trajectory I'm increasingly inclined to switch to the other
           | side, and I know that others are too.
        
             | akho wrote:
             | if only the other side did not have their own trajectory
        
         | nashashmi wrote:
         | + Make iPhones as powerful as iPads when plugged into docking
         | stations. That would cannibalize everything
        
         | bombcar wrote:
         | Give me iCloud++ or something that costs me $20/mo and shits
         | off all the fucking ads and I'll help grow the revenue.
        
       | 827a wrote:
       | I think you can point to the actual day Apple started this
       | decline they're still on: September 16 2015. That was the day
       | Apple News was released, which I think as a product perfectly
       | encapsulates near-everything wrong with Apple in one convenient
       | package.
        
       | iknowstuff wrote:
       | Steve Jobs created iAd
        
       | conductr wrote:
       | I think they're trying to replace the hole they expect when the
       | app stores are forced to be open. It is sad they lack any plan
       | other than ads, it's a complete lack of imagination from what is
       | supposed to the one of the most innovative companies on earth. I
       | feel this is a more worrisome signal than anything.
        
       | raincole wrote:
       | What's with this uncanny AI Steve Jobs photo? I hope blog writers
       | have red lines too.
       | 
       | The sentiment of this article seems to be praising Jobs as a
       | protector of user experience. And the author doesn't have the
       | decency to use his real face?
        
       | inshard wrote:
       | Local businesses with better quality usually have better ratings
       | in maps and better economics--higher margins, repeat customers,
       | lower acquisition costs. And since only nearby places can
       | compete, you get real competition on merit instead of a race to
       | the bottom with faceless actors. Good ads solve a real problem:
       | helping people discover great spots in unfamiliar cities.
       | 
       | Jobs saw something with iAd.
       | 
       | The problem is simple auction mechanics favor whoever has the
       | deepest pockets. A mediocre chain with fat margins outbids an
       | amazing local place, even if the local spot delivers way more
       | value. You're optimizing for who can pay, not who's actually
       | good.
       | 
       | To fix this, you weight bids by quality signals like ratings,
       | time spent and repeat visits.
       | 
       | Now ads amplify what's already great instead of just selling
       | visibility.
       | 
       | Users get better recommendations, good businesses win, and Apple
       | builds trust. That's how you turn ads from a tax on attention
       | into actual product value--and an improved user experience.
        
         | eigencoder wrote:
         | Or, you could just use quality signals like ratings, time spent
         | and repeat visits and not weight by the bids. All the upside,
         | none of the downside.
        
           | inshard wrote:
           | This misses the fundamental information problem. Your
           | recommendation algorithm is centralized--it only knows what
           | its signals can measure. Ads create a decentralized market
           | mechanism where businesses themselves can signal "your
           | algorithm is underweighting me."
           | 
           | Consider the failure modes of pure algorithmic ranking:
           | 
           | Cold start problem: A phenomenal new restaurant opens. It has
           | no ratings, no historical visit data, no repeat customer
           | signals. Your algorithm buries it. How does it escape this
           | trap? Organic discovery is glacial--it might take months to
           | accumulate enough signals while the business burns cash.
           | 
           | Structural bias: Your algorithm might systematically
           | underweight certain business types. Maybe sit-down
           | restaurants generate longer "time spent" signals than
           | excellent quick-service spots. Maybe your visit detection
           | misses certain building types. The algorithm doesn't know
           | it's biased.
           | 
           | Local knowledge asymmetry: The business owner knows their
           | value proposition intimately--they know their recent quality
           | improvements, their new chef, their differentiation. The
           | algorithm is looking backwards at historical data.
           | 
           | Network effects lock-in: Once a place is highly ranked, it
           | gets more visits, more ratings, reinforcing its position.
           | Even if quality declines, the algorithm is slow to react.
           | 
           | Quality-weighted ads let businesses with superior local
           | information challenge the algorithmic ranking. If you're
           | genuinely better than your algorithmic position suggests, you
           | can bid to prove it. The quality weighting means you only
           | profit if you're right about your own quality--it's costly
           | signaling backed by conversion economics. This is "outside-
           | in" because you're not trying to perfect a centralized
           | algorithm. You're creating a market mechanism where
           | distributed information surfaces through economic incentives.
           | The businesses that are most undervalued by the algorithm
           | have the strongest incentive to correct it.
           | 
           | Pure algorithmic ranking is central planning. Quality-
           | weighted ads are a market.
        
       | thr0waway001 wrote:
       | Tim Apple is a money grubbing robot with zero taste. Absolutely
       | the bean counter type that Steve used to rail against.
       | 
       | He makes IBM look cool in conparison.
        
       | gigatexal wrote:
       | Who cares? He's dead. I know that sounds harsh but this obsession
       | and worship of founders has to stop. Companies are people or so
       | says the Supreme Court. So now that the company exists it's
       | bigger than any one person even the founder.
       | 
       | The company he built is now an order of magnitude more valuable
       | and hardware is the best it's ever been.
       | 
       | It's maturing. No company stays nimble and vibrant and agile
       | forever. It's paying a dividend for Pete's sake.
       | 
       | All these callbacks to oh no apple under Steve never would have
       | done this ... yeah well it's 2025 and he unfortunately got cancer
       | and died from it. Apple as a company lives on and new leadership
       | should be free to take it in any direction they seem justified.
        
         | zahrevsky wrote:
         | Hi Tim Cook
        
         | tacker2000 wrote:
         | Yea i also think this blind steve worship needs to stop. He was
         | great back then but who knows what he would have done nowaday.
         | 
         | The situation is different, the world is different, apple is
         | serving much more consumers, the company has much more
         | employees, more products, more markets.
         | 
         | And i get it, the software they put out nowadays is pretty
         | terrible and could be much better and everyone is frustrated
         | but this constant steve ressurrection needs to stop.
        
           | gigatexal wrote:
           | To be fair -- and I love my Mac -- macOS isn't as snappy as
           | Linux in my experience. And yet I still rock macOS because it
           | just works and slow app load times are just a small price to
           | pay for things just working. YMMV of course.
        
             | Ylpertnodi wrote:
             | > MacOS [....] it just works and slow app load times are
             | just a small price to pay for things just working.
             | 
             | Oxymoron?
        
       | aucisson_masque wrote:
       | I don't think apple executives understand what made apple so
       | successful.
       | 
       | Or maybe I'm out of touch ? I'd be happy to be proven wrong.
       | 
       | But to me, i buy apple because this a premium device that is well
       | thought out and doesn't make me waste time on advertisement, dark
       | pattern and other bullshit i don't have the time nor the will to
       | care about.
       | 
       | I ditched windows for macos after the candy crush saga in start
       | menu and just the overall philosophy of windows 10. For instance,
       | not being able to decide if I want to update and when.
       | 
       | I ditched Android because Google made me loose so much time with
       | their ad riddled services, and their app professionalism is
       | abysmal. It constantly change, no user interface is the same,...
       | 
       | For all these reasons I bought expensive apple devices and I
       | tolerated the many bugs, often having to restart my iphone once
       | every day.
       | 
       | Now if you're going to monetize me just as the other and make me
       | waste my time fiddling around on apple maps checking if one thing
       | is an ad or something I actually want to see, I'll just buy the
       | cheapest thing I can get.
       | 
       | There is no reason to pay premium for the same quality.
       | 
       | But that's just me, maybe they know something I don't. Brand
       | fidelity, especially in the USA is strong, people don't want to
       | be that guy who has an Android ? iPhone are status symbols in
       | China ?
        
       | 7thaccount wrote:
       | I haven't had an iPhone in 15 years, but have been considering
       | going back for my next phone as mine is over 5 years old. I had
       | no idea it had gotten this bad though. What a pile of garbage.
       | Ads in the map app?
        
       | zahrevsky wrote:
       | > Some time ago (1999-ish) [...] a number of ways to integrate
       | ads were discussed.
       | 
       | > One was to show a cool video from a respected company (such as
       | Nike) every time the Mac starts up. [...]
       | 
       | This sounds so weird in 2025. However, I can see that probably in
       | those times there was no "norm", and people were trying different
       | things.
       | 
       | Who knows, maybe if it weren't for Steve Jobs, ads at startup
       | might be the norm. And who knows how many similar things we
       | dodged because of people like Jobs.
        
         | int_19h wrote:
         | Kindles have been showing ads on their lock screen for the ad-
         | supported tier for a very long time now.
         | 
         | These days, we have moved to far more insane schemes. E.g.
         | smart TV manufacturers are patenting detection of static frames
         | to show you ads while TV is idle (although I don't think anyone
         | has actually shipped that yet).
        
           | zahrevsky wrote:
           | > Kindles have been showing ads on their lock screen for the
           | ad-supported tier for a very long time now.
           | 
           | Wow, this is wild. I've also remembered that Viber puts ads
           | among your chats in a chats list. It shocked me first time
           | I've seen that.
           | 
           | > patenting
           | 
           | As I understand, big companies are making lots of patents,
           | and most of those never come to life.
        
         | eviks wrote:
         | > Who knows, maybe if it weren't for Steve Jobs, ads at startup
         | might be the norm
         | 
         | Are there video ads at startup on Windows? On Android?
        
       | TZubiri wrote:
       | >It didn't matter that customers would be free to choose a
       | version with or without ads. He didn't want any user to see the
       | OS polluted in this way.
       | 
       | Another subtle but distinct user experience cost of this would be
       | that every user is given the option to choose between one option
       | or the other, and that is already part of the user experience,
       | and it has a cost.
       | 
       | It's similar to the idea that more options are not better, you
       | can't just keep adding more settings and levers and pulleys knobs
       | on the task bar and the settings and the profile and the
       | customization tab and the control panel, and the privacy center,
       | etc...
       | 
       | Each choice has a UX cost. Even if it's technically outside of
       | the software and it occurs at the shop. The product line is the
       | first part of the experience, will you choose a product? a
       | product XL? A product XL Pro?
        
       | plussed_reader wrote:
       | This 'red line' was quite apparent around 10.14 when macOS and
       | iOS were set on the collision course we see today in Ta-hoe. So
       | much wasted visual space in the last 5 releases, making room for
       | touch.
       | 
       | I doubt we'll see a pseudo macOS mode on mobileOS, but the
       | mirroring for iOS in the last 2 major releases of macOS is just a
       | jump to the left of local emulation.
        
         | seec wrote:
         | Yep. Information density and compact but efficient UIs were
         | definitely an advantage of macOS. Now they are on track to
         | emulate the big buttons of Windows so what's the point ?
        
       | mensetmanusman wrote:
       | Apple Maps has always had subtle ads. They show various stores
       | and shops at different zoom levels in your town, some requiring
       | very high zoom levels meaning you wouldn't stumble across them.
        
       | ebbi wrote:
       | I probably sound like a broken record, but the death of Apple
       | won't come from being behind on AI, from losing developer
       | support, from bad products or services. Fundamentally, it'll be
       | because it is optimising for being on the stock market and
       | chasing endless revenue growth.
       | 
       | All other issues I've outlined is a symptom of that fundamental
       | issue. Apple is losing its soul.
       | 
       | The author suggests Steve would have done something based on what
       | Steve did in the past in that particular set of circumstances.
       | But it's not fair to suggest what Steve would have done today,
       | given where Apple is now. Would Steve have said "screw it" to the
       | share price and just ran the company with the same ethos? Maybe,
       | he was bold like that. But then he also had a Board to answer to.
        
         | estimator7292 wrote:
         | I will never understand why "make good things and maintain
         | customer loyalty" is not even remotely considered as a viable
         | strategy to "make money"
         | 
         | If you sell people things they want and you treat them well
         | _they keep buying from you_ instead of tolerating you until
         | they stop buying from you.
         | 
         | Capitalism is so fucked
        
           | Crestwave wrote:
           | It is a valid strategy for privately owned companies. Look at
           | Valve--they have their flaws, but they're investing into open
           | technologies and actually improving their product because
           | they know they're sitting on an infinite money printer.
           | 
           | If they went public, no amount of profit would be enough.
           | They would have to squeeze every last cent out of their users
           | for the quarterly reports.
        
       | indigodaddy wrote:
       | Cool, if they ever fix the broken external monitor support, then
       | I can see the ads on my second monitor too!!
        
       | chipsrafferty wrote:
       | Ads should be illegal.
        
       | sleight42 wrote:
       | There have been ads in Apple News for years now. There were not,
       | at its outset.
       | 
       | And I hate them.
       | 
       | Yes. Steve would take a giant dump all over this nonsense.
       | 
       | Apple is increasingly at risk of similar enshittification as
       | Google.
        
       | eviks wrote:
       | > and he would reject--often brutally--any idea that diluted or
       | harmed the experience.
       | 
       | "brutally" is the only factual part, otherwise he harmed the
       | experience plenty, often for the sake of appearances
       | 
       | Goggle also had a memo on how ads were bad and rejected the idea
       | ... until they didn't, with the same founders, so you don't need
       | much of a leadership change for the strong incentive of ad money
       | to dilute the resolve.
        
       | sometimes_all wrote:
       | Whenever someone says, "oh Steve Jobs would have done / would
       | never have done X", I always remember the scene in Silicon Valley
       | where Laurie says "Monica, Peter Gregory is dead"[1].
       | 
       | Steve Jobs has been gone for a long time. Other people have taken
       | his place, and Apple has been very successful since. While Jobs
       | might have been very successful in his vision, a lot of things
       | have changed since then, and it's very reasonable that the
       | current apple execs might not align with what his philosophy was
       | at the time.
       | 
       | [1] https://www.youtube.com/watch?v=JW2-rGVw44A
        
       | wseqyrku wrote:
       | I don't use my phone much other than you know, for calling and
       | occasional messaging. For me the most annoying is constant asking
       | of password in both phone and mac. It's so secure.
        
       | pronik wrote:
       | I thought Jobs' red lines went out of the window as far back as
       | the Apple Pencil (iPhone presentation 2007: "Stylus? Yuck!").
        
       | lovidico wrote:
       | Standards sure have dropped. I saw a new iPad mini in store, on
       | display, and it simply couldn't run the home screen without
       | stuttering and visible frame rate drops! At least in my mind,
       | this seems like a transgression from Apple's former standards and
       | that's before the accessibility and visual challenges new iOS
       | has.
        
       | carefulfungi wrote:
       | How much f'n money do these massive corporations really need?
        
       | testfrequency wrote:
       | Most Apple veterans and current will agree and tell you they do
       | not like the direction the company has gone/is going.
       | 
       | Most are still there as Apple has one of the most stable
       | employment places, ever. I know a lot of old senior Apple folks
       | who all come back to Apple to retire as the benefits are good,
       | pay is ok, and it's beyond stable.
       | 
       | To this end, including the way Apple operates, it's low noise and
       | low friction to just coast and let the leadership team duke it
       | out over revenue streams.
        
       | shevy-java wrote:
       | > What made Steve an effective and visionary leader was that his
       | values were so crystal clear.
       | 
       | Steve also underpaid developers - see the court proceedings here.
       | 
       | I am not saying Steve was not creative and effective, mind you.
       | He was that. But he also had a criminal side, and I hate this
       | whitewashing of praising Steve without pointing at the criminal
       | side at the same time. See reports such as this one here:
       | 
       | https://www.thedrum.com/news/steve-jobs-named-top-conspirato...
       | 
       | The media is often not critical of the superrich, even more so
       | when it is owned by them, which is why unaffiliated media must be
       | a LOT more critical in general. The whole article here babbles
       | about how great Steve Jobs is and how bad Tim Cook is. I'd rather
       | like to think that both are or were humans with failure points.
        
       | tedggh wrote:
       | I don't think Apple fundamental issues are that hard to fix.
       | First, you need to fire whoever is leading the UX on the OS side.
       | Hardware design is still pretty good. Then we can argue about
       | their lack of innovation and missing the AI train, which btw is
       | still not proven to be a bad (lack of) strategy. But until they
       | don't get the fundamentals right at the OS UX experience nothing
       | else matters. I hate iOS with passion, both on my phone and Apple
       | Watch, it feels like a Beta version most of the time.
        
       | prinny_ wrote:
       | The ending of the article is such a low quality..
       | 
       | > Whatever his reason, Tim Cook is not as protective of the user
       | experience as his predecessor was. If we were to ask Tim why it's
       | okay to bring ads into Apple products now, but wasn't okay during
       | Steve's reign, the best (only?) answer would probably be,
       | "Today's Apple is very different from Steve's Apple."
       | 
       | > Quite true. And that is exactly the problem.
       | 
       | So Ken Segall first admits he doesn't know the reason, then
       | speculates the answer Tim Cook would give if they were asked the
       | question, then ends the article by contemplating on that
       | speculative answer.
       | 
       | And the thumbnail is quite obviously AI generated. Just low
       | quality all around. The point could be driven home without
       | resorting to either of these two things.
        
       | TheAtomic wrote:
       | THIS! Ads, misusing notifications (thank LinkedIn for that idea),
       | Tahoe's self-indulgent UI, changes for no reason than some new
       | designer has an idea, getting things ready for spatial, the
       | stupid dispute with Nvidia...
       | 
       | Apple has a ruthless competitive upper echelon that gets rewarded
       | on metrics that prioritize market hits and revenue increases. Get
       | ready for more of this.
       | 
       | Obligatory I've been using Macs since the SE comment but I know
       | Apple gives 2 damns about that.
        
         | zitterbewegung wrote:
         | The NVIDIA dispute was from the 2000s when NVIDIA had discrete
         | graphics in the Macbook Pro line but they all started failing
         | and this was during Steve's tenure.
        
       | etempleton wrote:
       | These moves are the dumbest thing Apple can do for the long-
       | term. It is one of the few differentiators they have between
       | Android and Windows.
       | 
       | The App Store ads are one thing, it is a store after all, but
       | adding ads to a core OS functionality like Maps is clear
       | degradation of service. When people spend 1 to 2 grand on a
       | premium phone they don't expect to see ads, ever.
        
         | Ylpertnodi wrote:
         | > they don't expect to see ads, ever.
         | 
         | Though I'm sure they'll get used to it.
        
       | techscruggs wrote:
       | Remember that Steve Jobs appointed his COO Tim Cook to take over
       | Apple. Not Ives or Cue or Federighi. I've always seen this as an
       | acknowledgment that without Jobs the company would not be able to
       | innovate in the same way.
       | 
       | Having acknowledged that, Apple shifted to the value extraction
       | phase of its business lifecycle.
       | 
       | It sucks.
       | 
       | It like when your favorite band starts selling out, but as
       | publicly traded company, I am not sure it is avoidable.
        
         | WoodenChair wrote:
         | > Not Ives or Cue or Federighi.
         | 
         | It's "Ive" and Federighi wasn't a candidate in 2011.
         | 
         | Also, how you think someone is going to work out and how they
         | actually work out is still worth commenting on. Not every CEO
         | would have extracted value in the same way. You can prioritize
         | extracting value by making customers super happy so they buy
         | more. That's what the article is about.
        
       | quantum_state wrote:
       | Crossing the red line has consequences ... though not
       | immediately...
        
       | lvl155 wrote:
       | I've been an Apple fan for as long as I can remember. I didn't
       | worship Jobs but he had complete control of Apple when he
       | returned and molded the company in his vision. The company lacks
       | that vision. Vision Pro is an example of that failure. Luckily
       | for them iPhone and Mac will continue to dominate. They are here
       | for another decade plus and once the AI bubble passes and we
       | settle on clear winners, Apple will pounce on that opportunity.
       | Am I heartbroken that they're not the trailblazers? Outsiders?
       | Hipsters? Yes. The brand has gone from Ferrari to Toyota. That's
       | quite literally the most perfect analogy.
        
         | burnt-resistor wrote:
         | I was a fan post Mac classic. Tim Cook simply doesn't value
         | taste or cool the way sj did with integrity, and chases money
         | at the expense of everything nearly else. The public bribing of
         | Trump was exceptionally sniveling and obsequious.
        
       | sidcool wrote:
       | Interesting read. But I avoid deifying Jobs. I won't be surprised
       | if he went ahead with Ads for revenue. Who wouldn't! If he were
       | around the iPhone would not be dramatically different than what
       | it's now.
        
       | codingdave wrote:
       | > This is how Steve laid out his plan to us at the ad agency when
       | he returned to a nearly bankrupt Apple in the late 1990s. The
       | customer experience was all-important.
       | 
       | Yes, it is a well-known truth that CX drives product success, and
       | if you want to credit Jobs for that, fine.
       | 
       | But referencing back to the 90s because Jobs talked to you
       | directly 25 years ago truly dilutes the message. It is really
       | weird, honestly, to claim that a business strategy from decades
       | ago when Apple was in a completely different reality is some
       | sacrosanct policy that shall never be questioned.
       | 
       | I'm _not_ saying the policy is wrong - I agree with it. So do
       | most product managers I know. But all organizations change over
       | time. Society changes. Tech changes. A viewpoint wherein you have
       | "red lines" that cannot be challenged is short-sighted.
        
         | solatic wrote:
         | > Society changes
         | 
         | It's rather disingenuous to claim, in context, that society has
         | changed to enjoy advertisements. Indeed, I would make the
         | argument that society will _never_ , _ever_ , get to the place
         | where we _enjoy_ advertising.
         | 
         | Advertising is like the value-added tax: horrific for everybody
         | involved, and society would have killed it a long time ago for
         | that reason, if it wasn't for how much money it makes.
        
           | deprave wrote:
           | To me, there's a difference between ads that help me learn
           | about brands or products, or make me laugh or have some
           | positive emotion (Super Bowl ads, billboard signs, and movie
           | previews come to mind) and ads that take over search results,
           | interfere with the content I want to consume on an already-
           | small screen, or are just distasteful to me. I can't say I
           | like ads but I recognize that I specifically dislike some ads
           | more than others.
        
           | marcosdumay wrote:
           | VAT is great, society worked a lot towards inventing it, and
           | most countries are still trying hard to adopt some version of
           | it while people entrenched in power resist the change.
           | 
           | Ads can be done right too, and have been done right plenty of
           | times. If you want to nitpick the GP, do not create such a
           | glass ceiling.
        
             | solatic wrote:
             | VAT is horrible. It's a regressive tax on consumption, so
             | it's doubly economically inefficient and is the worst
             | offender for reducing quality of life for the most people.
             | Reductions in VAT rates are always populist, but
             | governments refuse to pass them because they can't give up
             | the revenue stream.
             | 
             | Citation very much needed on your part.
        
               | marcosdumay wrote:
               | The only problem on VAT is that it's regressive. People
               | studied sales taxes until they solved every single of
               | their problems, except for this, that in inherent to the
               | activity. It's also the least regressive form of commerce
               | taxes around, and the easiest one to mess with and so the
               | government can take the worst impacts away.
               | 
               | And if you pair it with a capital movement tax, you can
               | make it proportional. But we don't have anything
               | equivalently good for capital movement, so most
               | governments refrain from it.
               | 
               | Either way, if you want to argue that VATs are bad
               | because they only tax one part of economical activity,
               | that's an incredibly bad argument.
        
       | kwertyoowiyop wrote:
       | The "Guides We Love" feature in Apple Maps is my a great example
       | of this. When I first saw it I was appalled by its complete
       | uselessness. It's hard to understand how an Apple team could have
       | created and actually shipped such a waste of space.
       | 
       | Edit: deleted a couple of company references that weren't needed
       | to make my point.
        
         | muragekibicho wrote:
         | I googled Taboola and Outbrain. I bet you used 'Taboola or
         | Outbrain' in the pejorative but I can't tell exactly what's
         | wrong with the two companies lol.
        
           | inemesitaffia wrote:
           | This means you use an ad blocker.
        
       | ThouYS wrote:
       | Apple is far gone, macOS has been buggy for a while. At first I
       | thought this was in favor of iOS, but seeing how iOS usability
       | has suffered, and how they are squandering their reasources on
       | pointless redesigns.. I guess they are just another company now.
       | 
       | I guess it's a melancholic reality that only certain outstanding
       | individuals can be relied on to produce greatness. Most of us are
       | just not there.
       | 
       | Another such example is Python. Python is slowly being bloated by
       | the people in charge, since Guido basically gave up, soon to be
       | as shitty as C++ is.
       | 
       | I am afraid Blender and Pytorch will be next, seeing how the
       | original visionaries have left or will leave in the not so
       | distant future.
        
       | cs702 wrote:
       | TL;DR: Steve Jobs shut down efforts to incorporate advertising in
       | Apple's software, because it would enshittify[a] the customer
       | experience.
       | 
       | Everyone here on HN likely agrees that he was right never to
       | cross that red line.
       | 
       | The path from "great user experience" to "enshittified user
       | experience" consists of crossing such red lines, one after the
       | other, for short-term profit.
       | 
       | ---
       | 
       | [a] https://en.wikipedia.org/wiki/Enshittification
        
         | bigyabai wrote:
         | Counterpoint; if Steve Jobs thought that advertising would ruin
         | Apple, he would have never advocated for Cook as replacement
         | CEO.
        
       | wafriedemann wrote:
       | the biggest mistake is thinking the rising revenue share of
       | services adds diversification and makes Apple less dependend on
       | iPhone revenue because barely anyone would choose Apple services
       | if they didn't have an iPhone.
        
       | skeptrune wrote:
       | Does nobody else remember Apple intentionally reducing battery
       | life so you'd have to buy new phones?
        
         | RestartKernel wrote:
         | Did they? I only recall them reducing clock speed to offset
         | battery degradation.
        
           | skeptrune wrote:
           | Yes, I forgot the details and just looked them up.
        
       | LocalH wrote:
       | Jobs was a dick, but so were many visionaries. See: Torvalds,
       | Gates, Kildall. All with some dickishness, to varying degrees.
       | 
       | We need people willing to say "fuck you" to bullshit. Otherwise,
       | the boards take over and focus on anything that brings them an
       | extra few bucks.
       | 
       | Enshittification is real, and we need people willing to fight
       | back against it.
        
       | kittikitti wrote:
       | It's not just Apple that's suffering, but every other company.
       | Since Job's death, the entire tech industry lost its visionary.
       | Apple used to be the company that set the high standard for
       | others but now they don't think differently from any other.
        
       | throwuxiytayq wrote:
       | But don't you find it convenient to be connected with products
       | you might like based on your preferences? /s
       | 
       | VC-brained morons are literally incapable of not ruining the
       | companies and products they get their hands on. I've been a soft
       | proponent of a global ban on ads for as long as I can remember,
       | and I've only become more convinced over the years that it is
       | something we need to agree on and start enforcing as a society.
       | 
       | Ads are evil, the whole incentive structure is fucked, the "free"
       | products are brainrot trash. It is time to cut off the limb
       | before the infection spreads.
        
       | Gazoche wrote:
       | > One [way to integrate ads] was to show a cool video from a
       | respected company (such as Nike) every time the Mac starts up.
       | 
       | Of course Jobs blocked this, but it's insane that it was even
       | proposed as a serious idea. I'm pretty sure this would have been
       | a PR stain on Apple even in the pre-social media era.
        
       | swrobel wrote:
       | If it really was a red line, why did Steve even take the meeting,
       | and then take days to decide on it?
        
       | novabridge wrote:
       | So I wonder what alternatives to iPhone or Mac would you
       | recommend? It seems to me that neither Google nor Microsoft is
       | doing better. Google appears to prioritize ad-revenue over user
       | experience, and Microsoft is following in that direction too.
        
         | bigyabai wrote:
         | I quit daily-driving macOS in 2017 and Windows in 2019, GNOME
         | on Linux does everything I need.
         | 
         | Smartphones are a bit harder, but it's still possible to flash
         | a Google-free ROM onto many Android phones. If push comes to
         | shove, I could also see myself dailying a PostmarketOS-style
         | handheld for basic SMS, auth and music player capabilities.
        
       | mlmonkey wrote:
       | > Why would Apple do such a thing?
       | 
       | Because Steve is not around to rip these MBA-types a new asshole
       | for even mentioning such crap.
       | 
       | Tim is not a visionary leader. He is a great manager who can
       | manage logistics like nobody else and deliver the finished
       | product.
       | 
       | But Steve was the visionary leader: he laid out the plan of where
       | they were going, sold his troops on the big picture and Tim
       | helped get the troops there.
        
       | wslh wrote:
       | Apple has crossed the "no QA here". I found bugs everyday that
       | cannot believe an average team cannot detect.
        
       | FpUser wrote:
       | >"What made Steve an effective and visionary leader was that his
       | values were so crystal clear. He inspired Apple's troops to excel
       | in innovation, design and simplicity.
       | 
       | But he was also passionate about something that seems almost "old
       | school"--the customer experience. Creating the best experience
       | would lure new customers and build brand loyalty."
       | 
       | I find the opinions above very iffy. The only thing that is
       | unquestionable to me was the design. Whether one likes it or not
       | it is present and prominent.
       | 
       | But I think he was a guru of creating cult.
        
       | cyanydeez wrote:
       | Are they bathing?
        
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