[HN Gopher] A16Z-backed data firms Fivetran, dbt Labs to merge i...
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       A16Z-backed data firms Fivetran, dbt Labs to merge in all-stock
       deal
        
       Author : mjirv
       Score  : 105 points
       Date   : 2025-10-13 14:42 UTC (8 hours ago)
        
 (HTM) web link (www.reuters.com)
 (TXT) w3m dump (www.reuters.com)
        
       | pawelduda wrote:
       | Thoughts on possible implications for users in foreseeable
       | future? We built a lot using dbt and can't really think of going
       | back or switching to alternatives
        
         | Kiro wrote:
         | What's the lock-in?
        
           | globular-toast wrote:
           | I'm wondering too. We run dbt on-prem. Worst that could
           | happen is we don't get any more free updates. But we have the
           | software and it will continue to run.
        
             | hn1986 wrote:
             | the concern is that dbt-core will become stagnant.
        
               | mjirv wrote:
               | It basically already has since they started developing
               | dbt Fusion, so in that respect this probably doesn't
               | change much.
               | 
               | I expect they'll keep developing Fusion but possibly as
               | even more of a commercial-only offering than it already
               | was.
        
               | globular-toast wrote:
               | What's the problem specifically? Are you banking on some
               | future features? Can't fix the bugs yourself? Worried it
               | won't be compatible with future data warehouses?
               | 
               | I know people don't like it these days, but you can just
               | continue to run old software.
        
               | vovavili wrote:
               | dbt in particular is effectively useless without
               | maintained and up-to-date connectors to your particular
               | database.
        
           | 0cf8612b2e1e wrote:
           | The cloud component is probably sticky if you have come to
           | rely on those parts.
        
         | bootsmann wrote:
         | Are you using their cloud offering or just the software itself?
        
           | pawelduda wrote:
           | Just the software
        
         | rockostrich wrote:
         | Fivetran isn't really much of a transformation layer so this is
         | likely just a move to lock-in customers of both companies by
         | upselling an ingestion/transformation layer to existing
         | customers.
         | 
         | The bigger question mark to me is that Fivetran recently
         | acquired Tobiko, the company behind a dbt competitor SQLMesh.
         | The Tobiko team said their focus has been on dbt-compatibility
         | because a lot of Fivetran customers use dbt for their
         | transformation layer. I fear it may have just been a way to get
         | rid of competition leading up to this deal. I can't imagine
         | Fivetran spent a ton of money just to have 2 products that do
         | very similar things.
         | 
         | We use both open-source SQLMesh as well as their cloud offering
         | Tobiko Cloud. Following the acquisition, we were annoyed that
         | focus was going to go to dbt compatibility because there was a
         | bunch of stuff on their roadmap that would help us that was now
         | deprioritized. Thankfully, they still offer great support to us
         | and delivered a few features that have given us some quality of
         | life improvements. With this announcement, I'm worried we're
         | going to end up being forced to migrate to dbt...
        
         | hisnameisjimmy wrote:
         | Full disclosure: I am a PM at Fivetran who is very excited
         | about this.
         | 
         | We are fully committed to open source dbt and don't want to
         | build a 'walled garden'. Interoperability is one of the key
         | value propositions of both Fivetran and dbt. While I'm biased,
         | I think the main implications for users is that their favorite
         | tooling will be with one vendor who cares about what makes them
         | great.
         | 
         | You can read a bit more here:
         | https://www.fivetran.com/blog/the-era-of-open-data-infrastru...
        
       | RainyDayTmrw wrote:
       | This smells like self-dealing on the part of A16z.
        
         | jonas21 wrote:
         | How so? It sounds like a pretty normal merger to me.
        
         | guywithahat wrote:
         | Maybe, but now they could IPO confidentially as a tech company
         | with high revenue with a multi-billion dollar valuation, which
         | sort of sounds like their end goal
        
         | swyx wrote:
         | those are heavy accusations to toss around and that the title
         | would like you to conclude, but doesnt pass the basic smell
         | check of fivetran's founders still having control of the
         | company. dbt was the hottest company in the data world 3 years
         | ago and is valuable.
        
           | BoorishBears wrote:
           | You're so close to the subject of the accusation by
           | association, that your commentary actually makes their
           | accusation stronger.
        
         | drob518 wrote:
         | That was the first thought I had, too. When the dot-com bubble
         | burst, every VC was slapping companies together to try to
         | forestall the black mark of having a "failure" and balance
         | sheet write off that they would have to show the LPs
         | (investors) in the next LP meeting. It got so bad that someone
         | described it as "tying together two rocks and seeing if they
         | will float." Needless to say, most didn't. So, this makes me
         | wonder if we're seeing the first signs of the bursting of the
         | AI bubble which we all know we're in the middle of. Maybe it's
         | legit and there is real "synergy" or whatever, but the fact
         | that this is two companies within the same VC portfolio makes
         | it suspect.
        
           | ants_everywhere wrote:
           | is this why Reddit and Infogami merged?
        
             | drob518 wrote:
             | I don't know
        
           | stretchwithme wrote:
           | That happened at a company I was at 8 years ago. It acquired
           | a company also owned by the major investor. Layoffs started
           | with a month. They whole thing shut down within 6 months.
        
         | barrrrald wrote:
         | VCs often help companies find homes within their portfolios
        
       | ayhanfuat wrote:
       | Last month Fivetran also acquired Tobiko, maker of SQLMesh, a dbt
       | alternative. Looks like they are going all in.
       | https://www.fivetran.com/press/fivetran-acquires-tobiko-data...
        
         | rockostrich wrote:
         | And paying to eliminate competition along with way...
        
       | swyx wrote:
       | > Data startups Fivetran and dbt Labs will merge in an all-stock
       | deal, creating a combined data infrastructure company with nearly
       | $600 million in annual revenue, the two companies told Reuters.
       | 
       | last update we had was Fivetran had 200m in 2023 and 300m in 2024
       | (https://www.fivetran.com/press/fivetran-surpasses-300m-arr-d...)
       | 
       | if Fivetran continued at same pace in 2025, that means it's at
       | 400m ish and dbt was at 200m. not bad for dbt.
        
       | mritchie712 wrote:
       | It's the right move if they want to IPO.
       | 
       | The "modern data stack" market excluding of data warehouse / data
       | lake is pretty small. Fivetran is biggest one and still under
       | $500M in revenue, so they're acquiring other parts and starting
       | to offer their own datalake (managed Iceberg).
       | 
       | Snowflake started offering fivetran-like connectors a couple
       | years ago and I expect they'll double down there. Same with
       | Databricks. Microsoft has Fabric now, but the reviews have been
       | terrible (my experience included).
       | 
       | I think they'll each ultimately have a full data stack.
       | 
       | If you don't want to wait, we built a modern-data-stack-in-a-box
       | at Definite (https://www.definite.app/).
        
       | gregw2 wrote:
       | Interesting. It makes sense with Fivetran and dbt being so
       | complimentary, ingestion (Fivetran) vs transformation (DBT).
       | 
       | But I still feel like I'm missing, in DBT, capabilities for DB
       | DDL/DML deployment (which I've done from Liquibase in DBT) for a
       | fully CICD modern data stack. Preconditions, post-conditions,
       | only-deploy-changed-code capabilities... Am I missing something
       | in DBT?
        
         | clkao wrote:
         | There's the slim ci best practice and ways to deploying only
         | what's changed in dbt, but these require some config and
         | underlying knowledge.
         | 
         | Verifying schema changes pre-production is only part of the
         | issues, figuring out the actual data changes caused by code
         | logic changes is trickier.
        
       | knes wrote:
       | Fivetran acquired Census (reverse-etl) & Tobiko (dbt
       | alternative).
       | 
       | I wonder who's next to really consolidate their platform play and
       | compete with the old legacy MDM provider like Informatica. Data
       | Observability or Catalog like Monte Carlo and Atlan. The whole
       | Modern Data Stack has either died, acquired or merged by now.
       | Wonder what's missing for Fivetran to IPO too.
       | 
       | I also wonder what this merge means for Airbyte who raised 150m
       | at 1.5b in 2023.
        
         | mfdupuis wrote:
         | Observability is a good guess, but I'd venture to guess that
         | the conversations going on internally are about how to capture
         | value across the entire stack. I wouldn't be surprised if we
         | hear about them acquiring either a database/warehouse company
         | and/or an analytics solution. Or vice versa, them getting
         | acquired by a bigger player that wants to offer more connectors
         | and data modeling functionality.
        
       | karakanb wrote:
       | Disclaimer: I am the co-founder of a dbt alternative, Bruin.
       | (https://github.com/bruin-data/bruin)
       | 
       | I think consolidation in the space has been coming for quite some
       | time now and this merger only confirms what us, along with many
       | others, have been saying: the data tooling is in a miserable
       | state and we had to glue together a bunch of different tools that
       | don't work with each other.
       | 
       | At this point, I think it is quite obvious that Fivetran is going
       | for Snowflake/Databricks's market share. They own the ingestion
       | for many companies already, and they will offer a managed data
       | lake product in order to compete with the data giants. By owning
       | the means of bringing the data in (Fivetran) as well as the
       | transformation layer (dbt/sqlmesh) they will aim to get ahead of
       | Snowflakes of the world.
       | 
       | I think it'll be a win for the data community if they maintain
       | and continue investing into the existing tooling, as they are
       | running in quite a few places already, especially dbt core
       | running in a self-managed way. I certainly hope they won't try to
       | squeeze revenue for the sake of it from their combined users.
       | 
       | It's an interesting time to be in the space, and it feels great
       | to be one of the few independent players in the market.
        
         | npalli wrote:
         | How will Fivetran and dbt who are detested for being overpriced
         | and underfeatured in the segment they are supposed to be good
         | at (ETL/ELT) be taking on being a datalake? That's orders of
         | magnitude more complex in engineering and operating and they
         | have no experience. This is really a play to consolidate, get
         | rid of duplicate functions and provide a better experience to
         | customers.
        
           | karakanb wrote:
           | This seems to undermine the engineering muscle these
           | companies have. Fivetran is well-capable of building a query
           | engine, and with this merger, they also get access to SDF's
           | query engine. They have the engineering capabilities, as well
           | as the capital to attract the talent where needed.
           | 
           | I would not underestimate any of these players in the space.
        
         | taude wrote:
         | With Snowflake's new OpenFlow offering based on Apache Nifi,
         | Snowflake will be able to become Fivetran faster than Fivetran
         | can become Snowflake/Databricks, though....
         | 
         | Thoughts?
        
           | karakanb wrote:
           | OpenFlow feels like an attempt at keeping customers within
           | Snowflake boundaries, and while it might work for some, I see
           | no way Snowflake being able to keep up with the data
           | integration needs unless they allow another way of extending
           | their capabilities other than pre-built integrations.
           | 
           | On the other hand, I do agree with you that it is quite a big
           | challenge for Fivetran to try and become Snowflake.
        
         | moltar wrote:
         | They also acquired Census recently - reverse ETL.
        
       | Thicken2320 wrote:
       | They specifically mention the dbt-core will remain open source
       | and will be supported. However this type of consolidation will
       | very likely bring increased prices.
       | 
       | I hope Fivetran alternatives like dlt remain open source.
        
       | tomwphillips wrote:
       | Not that surprising. How many millions has been piled into dbt
       | Labs?
       | 
       | dbt Cloud is an uncompelling product. Fivetran is convenient but
       | absurdly expensive. Now dbt core development is just another
       | marketing cost for Fivetran.
       | 
       | I'd really love to see everyone move on from the "modern data
       | stack". dbt is a sticking plaster to a problem caused by orgs
       | aggressively adopting SaaS products and choosing distributed
       | software architectures without any thought about how to deal with
       | the problem that your data models don't fit together and data is
       | stored in 30 different places.
        
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