[HN Gopher] Privacy Badger is a free browser extension made by E...
       ___________________________________________________________________
        
       Privacy Badger is a free browser extension made by EFF to stop
       spying
        
       Author : doener
       Score  : 806 points
       Date   : 2025-09-28 12:59 UTC (1 days ago)
        
 (HTM) web link (privacybadger.org)
 (TXT) w3m dump (privacybadger.org)
        
       | jqpabc123 wrote:
       | _Privacy Badger doesn't block ads unless they happen to be
       | tracking you; in fact, one of our goals is to incentivize
       | advertisers to adopt better privacy practices._
       | 
       | There is an easy solution to this --- it is called "context
       | sensitive" advertising. And the idea is simple --- ads are
       | prioritized based on what you're currently viewing, not your
       | viewing history (aka "personalized ads").
       | 
       | What's wrong with "personalized ads"? They are fundamentally
       | rooted in the past --- and the past is often no longer relevant.
       | Just because I searched for a car last week doesn't mean I
       | haven't bought one already --- so why am I seeing auto ads when I
       | search for pet supplies?. But if I'm currently looking at an auto
       | dealers web site, the odds are pretty good that I'm still
       | interested in buying one.
       | 
       | What's wrong with advertisers? Without any real proof, they have
       | bought into this vision of advertising that is illogical,
       | ineffective and simply not true in many cases --- the idea that
       | personal browsing history is a good indicator of the future.
       | 
       | In the process, they have surrendered their ad budgets to a
       | "black box" process that they have no insight into or control
       | over and can be easily manipulated against them.
       | 
       | So why do I care? Because we *all* pay a price for this.
        
         | apercu wrote:
         | I visit HN often for exactly this sort of thinking.
        
         | bartread wrote:
         | Paging YouTube devs. ^^^ This is how YouTube ads should work.
         | 
         | I do not want to see an unskippable 60 second ad for a skincare
         | product I do not care about whatsoever in the middle of a video
         | about replacing the cambelt on a 90s French hot hatch. I
         | especially don't want that ad to bisect a word or sentence.
         | 
         | At least try to show me something that might have some passing
         | relevance to what I'm watching, will you, please?
        
           | npteljes wrote:
           | Subscribe to Premium! All the Google ads go away in an
           | instant. Very cheap for the mental peace you get. Combine
           | with SponsorBlock for a greater effect.
        
             | Workaccount2 wrote:
             | Yt premium has a built-in sponsor block now. They just
             | recently added it.
        
               | npteljes wrote:
               | It kinda does, but it's not as neat as SponsorBlock is.
               | SB fully automatically skips the sponsor segment, as soon
               | as other SB users define where the it is, of course. With
               | YTP's solution, you need to seek, and then click the
               | white Skip button.
               | 
               | I do appreciate it, but I listen to YT a lot while doing
               | something else, and it's often inconvenient or impossible
               | to touch the screen, because my hands are dirty for
               | example.
        
               | Workaccount2 wrote:
               | Ah I see. I guess the upside is at least the yt premium
               | solution works on all platforms. I mostly watch on my TV
               | nowadays.
        
               | npteljes wrote:
               | Yes, and that's a definite upside. Supposedly the
               | ReVanced app on the phone has SponsorBlock integrated (or
               | the functionality, at least), but I don't want to risk my
               | account with a third party app. So, I take what I can get
               | in the official one.
        
             | alex1138 wrote:
             | I'll consider it once they stop their torrent of censorship
             | and many other problems
        
               | npteljes wrote:
               | Why expect the other party to be perfect, or even good?
               | It's a clear business proposal, I give $5, they let go of
               | the ads. I can be critical whether or not I'm a
               | subscriber, in fact, maybe even more so.
        
           | CamperBob2 wrote:
           | The big problem with contextual ads is that there's not
           | always a useful context. What kinds of context-driven ads
           | would you insert into a video by a guy who fixes old TVs in
           | his garage? Or one who is building an automatic squirrel
           | feeder run by a Commodore 64?
        
             | antiframe wrote:
             | Electronic components, tools, marker spaces, 3d printers
             | and supplies, etc. And that's just thinking of the top of
             | my head. With data you could build an effective portfolio
             | of ads. More effective than personalized? Probably not
             | given that with personalization you can target which price
             | band of gear would maximize your return.
        
             | vunderba wrote:
             | It's not an either/or problem. If context = sufficient then
             | show contextual ads, else fallback to generic garbage.
             | 
             | And fixing old TVs / C64? Could literally show ads for any
             | retro game company, or digikey, or pcbway, etc etc.
        
           | Imustaskforhelp wrote:
           | (satirical commment but this comes from real frustation of
           | auto dubbing videos Automatically :sob: which pissed me off
           | so much) (I have become a Hackernews shitposter and I like
           | shitposting nowadays)
           | 
           | Youtube Devs: Boss our customers are asking for better ads /
           | less focus on AI related stuffs
           | 
           | Youtube Execs: What do you mean? Do you mean we need to make
           | videos auto dub and have it on every video available by
           | default which can't be closed or being very hard to do so
           | 
           | Youtube Devs: :-/
           | 
           | Youtube Execs: Oh yeah , btw Our share price just rose 15%
           | after mentioning AI.
           | 
           | We don't care about sustainability. I want to have a yacht
           | larger than my neighbour and this AI crap is doing that shit.
           | 
           | What do you mean we should listen to the consumers, how would
           | that increase the stock prices.
           | 
           | Meanwhile the stock market being the most evil hungry
           | pretentious group of people a semi quote said by robert
           | downey jr): As long as you can make a short term profit, I
           | don't care. I want profits, sure it maybe a bubble but its
           | profitable and Its not my money anyways, I am selling trading
           | courses to young people who are feeling desperate for jobs in
           | an economy which has abandoned them.
           | 
           | And guess where the people are going when feeling
           | abandoned/frustated... that's right youtube... and guess what
           | sort of ads they are getting.
           | 
           | Is this exploitatatitive, Yes, but is it legal, well maybe,
           | we got bribery to make it legal.
           | 
           | Oh yeah, also make the person believe in small issues to be
           | really big issues and don't really give them an option on the
           | one thing fucking them in their asses which is economy and
           | the extreme gap between billionaires.
           | 
           | This post is pure copium from my side but I want to let you
           | know dear viewer, that when I was a child, I used to wonder
           | how we used to have monarchy when I was studying first about
           | democracy.
           | 
           | Like, surely, we all know that this is superior form, we
           | could reason about it and so on so why did we just adopt
           | democracy so recently in terms of human
           | history/civilization.. Like there are millions of people and
           | some people in between, they could've changed the system... I
           | felt as if I was questioning the people of that time, and I
           | feel a lot of people feel that way in woman empowerment and
           | what not too..
           | 
           | Are we not gonna be questioned by our future generations?
           | Think about it, Grandpa where were you when this whole shit
           | happened. I hope the answer is better than idk man just
           | surviving, since that's what I am doing right now. People
           | have become involuntary celibates the way the dating scene is
           | so fucked and the dating standards so they might not even
           | have grandkids.
           | 
           | We can act tho. We can somewhat share this message or the
           | spirit and be emboldened by it. By having less regrets while
           | existence, fighting a bit. People have things hard but we
           | need to get shit together if we want things better I suppose.
           | 
           | lets just make noise tho and be happy. "The pigs are fools
           | because they know too much"
           | 
           | Dear reader, I want to end it in a positive note. I want to
           | say that it isn't the system that is fucked. It is all of us
           | which are fucked.
           | 
           | Either for staying silent if someone does something wrong.
           | 
           | Or silently doing the wrong thing for ulterior motives.
           | 
           | Yes we are human but dear reader, I feel like corruption only
           | goes to top if it reeks from bottom too as well. Its messed
           | up but maybe we can all try to acknowledge it and try to just
           | know that we are all gonna die anyway and well, giving a
           | other unique human smile and happiness might be the most
           | precious thing.
           | 
           | Not even sure if I am on the right platform with this one
           | given how I see so much AI AI AI bonanza here & well this is
           | a YC funded orange website and what I did was another form of
           | just some self pleasure of sorts, just a way to distress
           | myself from the thing which frightens me while knowing I am
           | doing my part.
           | 
           | My point being that, I thought that we have this carefully
           | crafted society yet its just a mask of elegance and the
           | machine is barely working behind the cogs. Yet, we try to
           | hide from this uncomfortable truth when in reality so much of
           | it dictates all of us down to the ads which are pushed down
           | our throats when we want to watch a video about replacing the
           | cambelt on a 90's french hot hatch.
           | 
           | Try to help somebody today please. Donate please. Volunteer
           | please. Stop infighting between all of us, we have more
           | common than differences, stop bullying, be there for someone.
           | Just say thank you to your loved ones, I am going to do it
           | just now. Idk man, we take shit for granted. even this mask
           | of elegance of society is breaking which we were taking for
           | granted.
        
         | tdb7893 wrote:
         | Personalized ads are more effective than non-personalized ads,
         | to try to argue that personalized ads are ineffective is
         | incorrect and the "without any proof" claim is absurd seeing
         | the amount of specific data they collect on effectiveness
         | measures. I used to work for ad tech companies and while that
         | led me to hate them more than most people I'm not gonna say the
         | data isn't their supporting their effectiveness.
         | 
         | Edit: I'm not familiar with data on context based ads but I'm
         | very skeptical they are significantly better in the general
         | case. They are already used in things where it makes sense like
         | when you're searching for something.
        
           | dartharva wrote:
           | The "without any proof" part can be debunked even without the
           | deep data, just looking at sales figures and conversion rates
           | of personalized ads vs traditional "scatter-shot" approaches.
        
             | jqpabc123 wrote:
             | _traditional "scatter-shot" approaches._
             | 
             | Who are these folks doing this "scatter-shot" approach? How
             | do we get some insight into their practices?
             | 
             | The major company doing context sensitive advertising
             | nowadays is Amazon. When you search on Amazon, they display
             | relevant "sponsored" products that are clearly labeled as
             | such.
             | 
             | So how is Amazon's "context sensitive" advertising business
             | doing? By most accounts, pretty good actually.
             | 
             | https://www.campaignlive.com/article/amazons-ad-business-
             | soa...
             | 
             | The real problem in my opinion is the lack of competition
             | to the "personalized" approach. Everyone (except Amazon)
             | just accepts "personalized" as the default --- mainly
             | because there is no credible, large scale, organized,
             | generally available alternative to compare it to.
        
               | hedora wrote:
               | There are smaller examples too. The Register was one such
               | example the last time I checked. They sell space on
               | articles and also run Sponsored Content features.
        
               | labcomputer wrote:
               | Amazon is not a good example of contextual ads, though.
               | It doesn't generalize:
               | 
               | 1. You can easily argue that these "context sensitive"
               | ads are actually personalized ads: They're personalized
               | based on the search query you just made! Amazon context
               | ads are the same as Google/Apple App Store "context ads".
               | Suppliers are paying for higher ranking.
               | 
               | 2. It's a shopping website! Of course those context ads
               | are going to have high ROI because they're showing an ad
               | relevant to the thing you're shopping for!
               | 
               | When people talk about context ads, they mean "Why
               | doesn't Facebook or the local newspaper use context ads?"
               | They don't mean "Why doesn't Target put up a coupon for
               | beans in the beans aisle?"
        
               | glenstein wrote:
               | I don't think I want to argue againsr these ads on the
               | basis that there's some alternative form of advertising
               | that's more effective.
               | 
               | The problem is with data mining and tracking and nudging
               | behavior. I want the things driving my behavior to be
               | originating from my own intentions or from my preferred
               | sources of inspiration (e.g. friends, family, media I'm
               | most interested in consuming.)
               | 
               | You'll never be able to fully control the range of things
               | that influence you, but you can still be intentional to a
               | meaningful degree. For me that means supporting free and
               | open source culture, and using subscription-based model
               | rather than an ad-supported model for content. I'm not
               | perfectly consistent but I am _somewhat_ , and I think
               | I'm operating from a coherent vision of what I believe my
               | interests are, which is no small thing.
        
               | dartharva wrote:
               | Not an apples to apples comparison really. Amazon owns
               | the entire user journey on its platform, which the "ads"
               | are an integral part of. They are not analogous to Google
               | showing you ads in banners and searches for target pages
               | it doesn't own, on platforms it doesn't own. If you want
               | to compare Google to those who actually advertise with
               | the scatter-shot approach, you compare them with
               | traditional advertising providers - ad spaces on TV &
               | radio channels, billboard companies etc. That'd be a fair
               | comparison because Google is also essentially a seller of
               | ad spaces it "rents" from other websites - just in this
               | case those ad spaces can simultaneously show different
               | advertisements for different clients to each user, based
               | on that user's best-match profile. It's a no-brainer that
               | Google's approach will yield more leads.
        
           | SV_BubbleTime wrote:
           | Was the issue trying to monetize your blog, or the way you
           | did it? I assume the former.
        
           | unsungNovelty wrote:
           | The entire podcast and youtube channel industry relies on
           | contextual ads right?
           | 
           | Havent almost everyone including MKBHD said youtube ads
           | doesnt give them enough to be used as the only revenue.
           | 
           | Contextual ads are more effective. You type shoes, you get
           | shoes ads. It doesnt first need the shoe data and then later
           | show shoe ads after you started searching for socks. And with
           | no middlemen,more profitable. Duckduckgo employs this IIRC.
           | 
           | Behavioural ads are easy cos you are setting up an api.
           | Contextual ads would mean you need a worthy product and
           | having to handle your ad folks yourself. You cannot buy a
           | domain and immediately start showing ads.
           | 
           | Behavioural ads breakeven because they sell your data. Not
           | ads.
           | 
           | The whole reason why new media outlets moved to subscription
           | model is bizarre to me. They could've just started doing it
           | old school and it would have made news open and more privacy
           | friendly.
        
             | zamadatix wrote:
             | Of course e.g. MKBHD wants more ad revenue. To do so his
             | only option is to put additional contextual ads as part of
             | the video itself, so he does. MKBHD has no way to make a
             | section of the video target individual viewers based on
             | their history. YouTube does, so they do - because they know
             | it makes them more money to do it that way.
        
               | unsungNovelty wrote:
               | Yes. It makes more money for the middle-man. Neither the
               | advertisers nor user gets enough value.
               | 
               | There are so many articles on _why your FB or Google ads
               | are not doing well_. They show ads the way THEY can make
               | money. Not value for you. This is theh same going when
               | you use adwords.
        
             | extra88 wrote:
             | In-video sponsors are a form of contextual ad but ads
             | inserted by YouTube are personalized (that doesn't mean
             | context is not also a factor).
             | 
             | Channels like MKBHD (and LTT) need more revenue than what
             | they get from YouTube ads because their expenses have
             | greatly increased, particularly staff.
             | 
             | You can't automate contextual ads in news media, otherwise
             | you get airline ads next to stories about airplane crashes.
             | Or travel ads for places experiencing natural disasters or
             | political upheaval. People pairing ads with stories
             | increases the labor costs and there's already not enough
             | money being paid for actual journalism to increase the cost
             | of having ads.
        
               | unsungNovelty wrote:
               | This is an interesting point you make. But didn't we
               | solve all of these context issues already? I don't
               | remember getting any ads like his in Duckduckgo since
               | I've started using it. Nor do for the ads we used to get
               | when everybody used contextual ads.
               | 
               | The only issue is going to be that you will have to
               | handle this when you implement ads for your website/app.
               | And each of them will have to do it.
        
             | Workaccount2 wrote:
             | When 30-40% of your audience uses ad-blockers, it's hard to
             | make it on just that.
             | 
             | They won't say this, the children in their audience will
             | throw a fit, but tech audiences are _stacked_ with content
             | freeloaders.
        
           | hedora wrote:
           | Behavioral ads transfer revenue away from publishers and to
           | spam sites and the ad platform (google).
           | 
           | Targeted ads are definitely better for the publisher, but
           | hard to automate (the matchmaking between publishers and
           | advertisers is less automated), but the percentage of ad
           | spend that goes to the publisher is much higher, and the
           | quality of each ad impression is higher.
           | 
           | There's some win for targeting on the margins, where there's
           | no good place to buy ads.
           | 
           | Also, there's an infinite inventory of targeted ad slots
           | (like invisible windows displayed by malware or redirect
           | spam), which could be better than display ads, where you
           | might not be able to spend your marketing budget, at least in
           | theory.
        
           | bee_rider wrote:
           | I don't have compelling evidence either way. But, I'd be a
           | little skeptical of the data collected by the ad company.
           | They are specifically and organization who's entire skill-set
           | includes convincing people to pay more, and that they might
           | need some new service. I mean it isn't some dirty secret, it
           | is exactly what their value proposition is.
           | 
           | The internal data you were viewing and the metrics they track
           | are, in part, to show people and convince them to buy the ad
           | service. That's like pure uncut ad-guy ad-material.
        
             | Workaccount2 wrote:
             | There is no grand conspiracy, the ad industry is massive,
             | and advertising works. Companies would find out pretty
             | quickly that advertising is a waste of money, yet here we
             | are decades later and they still ad spend like crazy.
             | 
             | It definitely works, and the more tailored the ads, the
             | better they work.
             | 
             | The key is remembering we are talking about average people,
             | not nerdy techno anarchists with router level ad blocking
             | and a pavolonian vomit reflex to seeing the word
             | "sponsored".
        
               | bee_rider wrote:
               | It doesn't require a grand conspiracy, just nobody
               | deciding to rock the boat. It seems that when academics
               | try to measure how effective the ads are, the effect
               | sizes are much smaller than expected or it turns out the
               | companies haven't run any actual experiments.
               | 
               | https://freakonomics.com/podcast/does-advertising-
               | actually-w...
               | 
               | https://freakonomics.com/podcast/does-advertising-
               | actually-w...
               | 
               | > The key is remembering we are talking about average
               | people, not nerdy techno anarchists with router level ad
               | blocking and a pavolonian vomit reflex to seeing the word
               | "sponsored".
               | 
               | Sure, dump everyone who is skeptical of ads into this
               | niche weird person case, and it makes it easier to ignore
               | them. Have you _actually_ talked to these "average
               | people," though? My experience has been that most people
               | just find ads annoying.
        
               | qbit42 wrote:
               | I know lots of people annoyed by ads, but I also have
               | family that buy things advertised on Instagram all the
               | time.
        
             | tdb7893 wrote:
             | Having worked for these companies some of the data is murky
             | (e.g. did these ads they saw earlier lead to them buying
             | the product later, perfect attribution is obviously
             | impossible) but a lot of it is unambiguous where they
             | tracked people straight from clicking on the ad directly to
             | a purchase. People have their conspiracies but I've seen it
             | in black and white, it's very very clear. The only way I
             | could see the data not being clear is in the case of
             | outright fraud, which I'm fairly certain wasn't happening
             | within our own metrics (as it would not only lead to legal
             | liability but even more importantly fuck up the machine
             | learning models).
             | 
             | Edit: to be clear I would believe the effect of ads is
             | overstated, it's just the idea they are ineffective is
             | wrong and people claiming that you can get more effective
             | ads without tracking people at all doesn't seem plausible
             | based on what I know of the industry. I could see
             | contextual ads working in niche use cases (which again we
             | already see when searching for products. YouTubers have
             | relevant sponsors all the time. We even have affiliate
             | marketing, where it's not only contextual but part of the
             | content).
        
               | bee_rider wrote:
               | Tracking somebody from clicking on the ad, through to the
               | purchase doesn't prove that the ad added any value,
               | though. The ad only added value if the person wouldn't
               | have otherwise found the product.
        
               | BolexNOLA wrote:
               | Yeah I feel you on this. Anecdotal, but I've had plenty
               | of Google searches that ended in what technically counts
               | as ad conversions, but the exact same link is only three
               | items below. The only difference for them is that I
               | clicked on the ad version because it is near the top
               | typically.
        
               | bee_rider wrote:
               | Keyword advertising for your company's own name is a well
               | known mistake: there's no reason to serve ads to people
               | who are already searching for you. If anything the high
               | conversion rate on that sort of keyword is an argument
               | against... using conversion rates as a metric, haha.
        
               | ryoshu wrote:
               | Used to be a mistake. Now it's pretty clear you have to
               | pay-to-play to get top billing on SERPs.
        
               | mcv wrote:
               | But keyword advertising on your competitor's name looks
               | very dishonest. I search for company A but get B as top
               | result.
        
               | tdb7893 wrote:
               | Look, none of these criticisms are novel or unknown in
               | the industry and it's well known that measuring the exact
               | impact of ads is impractical but we're not talking exact
               | numbers here, just whether personalized ads are generally
               | effective or not. This criticism effects how effective it
               | is but not the fact that it's generally effective, unless
               | you think all ads are doing is shifting sales forward in
               | time (which doesn't really make sense to me).
               | 
               | I think this is more of an effect for things like search
               | or ads on an e-commerce platform (somewhat ironically the
               | contextual ads people here are advocating for are much
               | more susceptible to this) but less so for a lot of the
               | more random ads, especially for niche products.
               | 
               | Edit: For me they are obviously effective. I think the
               | more interesting question is exactly what the return on
               | ad spend generally is but that would take very specific
               | data that I don't have access to.
        
               | labcomputer wrote:
               | That can be measured! Turn off your ad budget for a day
               | and see what happens.
        
           | glenstein wrote:
           | >Personalized ads are more effective than non-personalized
           | ads, to try to argue that personalized ads are ineffective is
           | incorrect
           | 
           | I basically agree with this. I think because people don't
           | like personalized ads, there's a temptation to argue they
           | don't work.
           | 
           | But I think it's motivated reasoning in this case. And I
           | actually think the argument against them is stronger when you
           | acknowledge that they are more effective. The privacy issue
           | goes hand in hand with the effect that ads collectively have
           | to socialize people into consumer behaviors.
        
         | sanex wrote:
         | I don't think people understand the price we pay for these ads.
         | Companies _generally_ are going to operate so they don't lose
         | money. In an industry I am familiar with, I booked someone to
         | clean my home. The total cost was somewhere around $350, about
         | 125 of that went to the actual person cleaning the house. The
         | rest went to a combination of google for the ad and the company
         | I booked through. This industry generally has a 35% marketing
         | expense (sometimes way more) so somewhere around $75 of what I
         | paid to get my house cleaned went to Google. How much better of
         | a job could have been done if the cleaner got a 60% raise? How
         | much better would the local economy be if all of that money
         | stayed local?
        
           | vachina wrote:
           | True, also considering the hosting costs of that app
           | (probably also on GCP or AWS), and the payment processing
           | fee.
        
           | harvey9 wrote:
           | I ask friends and neighbours for recommendations for this
           | kind of thing. Given you know the industry, what made you
           | search online in this case?
        
             | fijiaarone wrote:
             | I don't know what an example is.
        
             | ranit wrote:
             | The person you are asking doesn't say that they looked and
             | found the service through ads. They say that the cleaning
             | companies spent 35% on marketing. And therefore everyone
             | that uses these services pays 35% more as a result. Not
             | only customers that find the service through ads.
        
               | harvey9 wrote:
               | It really does read like they booked through a booking
               | intermediary although the advert part is less clear. In
               | either case, I prefer a personal recommendation if I can
               | get one and we both gain by avoiding the intermediary
               | fee.
        
               | sanex wrote:
               | Given I'm in the digital marketing industry my case was a
               | little unique. Partly it was for UX research.
        
             | awesome_dude wrote:
             | Sorry, this triggers me a little.
             | 
             | Whenever we hire someone, a restaurant to cook our meal, a
             | lawyer to help settle our house purchase, a plumber to fix
             | the leaky pipe, we almost never know what we are buying
             | into.
             | 
             | So e ask people that have previously had someone do those
             | jobs for them.
             | 
             | And here's the rub, they have no idea whatsoever on the
             | quality of the person being hired, only that they've not
             | NOTICED any poor results.
             | 
             | I've highlighted noticed, because, unless the person you
             | ask is qualified to assess the work, they have no idea on
             | is quality.
             | 
             | And this affects us all, because we use references to guide
             | us on people to hire for jobs, and we have no idea on the
             | quality of the person providing the reference.
             | 
             | Do we ask for a reference on the person giving the
             | reference? Even if we do, do e get a reference on the
             | person giving the reference for the person giving the
             | reference?
        
               | hebocon wrote:
               | > they've not NOTICED any poor results
               | 
               | This is a good enough bar for me to take a chance on
               | someone. If I'm satisfied with the result... I proceed.
               | My "car guy" has a track record of saving me from over-
               | spending on things that don't matter. I don't have a good
               | enough reason to try someone else.
               | 
               | There's a infinite regression in your logic that can only
               | be broken by either:
               | 
               | 1. trust in the person, or somewhere along the chain of
               | referrals or;
               | 
               | 2. simply possessing the skill and knowledge to assess
               | the work yourself (but lacking the time, energy, or other
               | resources to do it yourself)
        
               | awesome_dude wrote:
               | > There's a infinite regression in your logic that can
               | only be broken by either:
               | 
               | > 2. simply possessing the skill and knowledge to assess
               | the work yourself (but lacking the time, energy, or other
               | resources to do it yourself)
               | 
               | Yes, that was the point.
        
               | bornfreddy wrote:
               | I noticed this with booking.com. When we asked people for
               | recommendations we got way worse sleeping arrangements
               | than when using booking.com. I believe that the first
               | reason, as you outlined, is that we followed many
               | persons' recommendations instead on a single person's,
               | but there is also fear of bad online review that keeps
               | the service providers on their toes. It's a pity though
               | that the 3rd party is needed for this.
        
               | awesome_dude wrote:
               | The eBay type feedback (A++++++ would gladly trade again)
               | or the yelp problem, where malicious feedback was being
               | placed to attack another business.
               | 
               | Heck, businesses will sue you if you put bad feedback on
               | glassdoor.
               | 
               | I've even been offered 2 months salary by a business to
               | NOT disparage their (toxic) culture on social media.
        
               | whatshisface wrote:
               | If we could just get normal people to use the darkweb,
               | the latter two issues would disappear.
        
               | reaperducer wrote:
               | _And here 's the rub, they have no idea whatsoever on the
               | quality of the person being hired, only that they've not
               | NOTICED any poor results._
               | 
               | I trust people I know more than I trust machines that can
               | be manipulated by people I don't know.
               | 
               | If someone gives you a bad recommendation, you make a
               | mental note not to take recommendations from that person
               | in the future.
               | 
               | It's how things have been done for the last 5,000 years.
        
               | awesome_dude wrote:
               | > It's how things have been done for the last 5,000
               | years.
               | 
               | Never move from your home community.
        
               | rpcope1 wrote:
               | Honestly, a huge amount of things would be much better
               | with the world unironically if we were less rootless and
               | didn't feel the need to move around as much as many do
               | today.
        
               | awesome_dude wrote:
               | I dunno, there's positives and negatives there.
               | 
               | Some cultures have been very destructive when they've
               | moved into new places, others have learnt to live in
               | harmony with the natural environment.
               | 
               | And, it's new environments that provide us with new
               | problems to try to sollve, and that's probably the most
               | interesting thing in the universe.
               | 
               | Without moving to places where I have no pre-existing
               | social support structures I would never know that the
               | problem exists, nor how brittle the current solution
               | (asking people for their experiences) is.
        
               | brewdad wrote:
               | OTOH, if I had never moved away from the place I grew up
               | I would be a much worse person today than the one I
               | became. Many people's roots are in places that are highly
               | immoral, wrapped in a flag or a bible or whatever
               | symbolism suits, but they don't know any better unless
               | they are exposed to outside ideas.
        
               | bee_rider wrote:
               | I'm not sure what the other person meant by "less
               | rootless," and there's definitely a lot of value to
               | moving around and seeing new places. But, is it possible
               | that you just put down roots somewhere better?
               | 
               | Like, in the US at least, most licensed professionals are
               | not catastrophically bad at their jobs and you can
               | probably get by with slightly worse contractors and
               | lawyers for most day-to-day issues, for a couple years,
               | while you get integrated into the local community.
               | Especially in areas that you actually want to move to,
               | which tend to have large populations of problem who've
               | moved there recently and so are well organized to
               | integrate them.
        
               | move-on-by wrote:
               | It goes both ways. I asked my neighbors for an HVAC
               | reference. They gave me a name, but also a recommendation
               | to NOT use a particular company that advertises heavily
               | in the area. Although they do not have HVAC
               | certifications, their recommendation to avoid a
               | particular company was very helpful.
        
               | Vegenoid wrote:
               | This is pretty hyperbolic. Not noticing poor results
               | _does_ give some idea of the quality of the work done. Of
               | course it 's not a perfect system, of course more
               | references would be better, of course the work being
               | judged by a known expert would be better.
               | 
               | If I know someone who I think is sensible, and they hired
               | someone to do some work on something that they know
               | nothing about, and the thing was fixed and has kept
               | working for a good amount of time, that is useful
               | information.
               | 
               | What is your proposed solution to deal with this
               | perceived problem? Hire another expert to judge the work
               | (how do you know to trust _that_ expert)? Be an expert in
               | everything yourself?
        
               | Barbing wrote:
               | Reminds me of the potential low value of say a 5-star
               | review for a restaurant from an out-of-towner. Was that
               | pho soup really that good or just the one they happened
               | to have, and it's trounced by any other Vietnamese spot?
               | 
               | Lead to ideas of (certain-to-fail) locals-only review
               | websites (that might even enlist folks to do potentially-
               | compensated exit interviews with diners leaving
               | restaurants).
        
             | Theodores wrote:
             | You need a functioning community for this, with people
             | knowing and interacting with their neighbours. Sadly, we
             | live in an era of a somewhat atomised society. You can live
             | in a city of ten million people to not know a soul, with
             | workmates that are friendly but not friends, with those
             | workmates commuting in from the opposite side of the city
             | to yourself.
             | 
             | For a functioning community you need to have reason to know
             | your neighbours. Maybe you need to borrow things or lend
             | things, go into town together to share a vehicle, or spend
             | time together in the local pub. The list is endless,
             | however, nowadays, when everyone is car dependent, there is
             | no need to ask a neighbour if you can borrow something, you
             | can just hop in your car and get your own. Or you can just
             | get Amazon to drop it off for you.
             | 
             | In a functioning neighbourhood, you might ask your direct
             | next door neighbour about something such as needing a
             | cleaner, and they might know that the other neighbours, a
             | few doors down have one. You might merely be acquainted
             | with that neighbour, but you would know them well enough to
             | ask them to make the required introductions.
             | 
             | It actually requires a little bit of work to have
             | relationships with neighbours, you also need a functioning
             | street with chance encounters made on a regular basis.
             | Being a pedestrian helps.
             | 
             | Another surprising factor is home ownership. If people are
             | merely renting then they are not invested in the community
             | in the same way.
             | 
             | In the olden days there were opportunities for teenagers to
             | do work such as newspaper rounds, household cleaning, car
             | washing, babysitting, gardening, dog walking and other
             | jobs. But then we stopped having 'free range kids' due to
             | 'stranger danger'. I am from the former times when I did
             | the whole gamut of pocket money jobs for whomever in my
             | village and my mother would know exactly where I was and if
             | anything ever happened to me. If I was late delivering
             | newspapers then someone would call and my 'last known
             | sighting' could easily be ascertained. I could also always
             | hitchhike into town because one of my newspaper customers
             | would stop for me and give me a lift. My neighbours looked
             | after me, and I did my best for them. I also did not do
             | everything, for babysitting I could 'outsource' to my
             | sister and her friends, for gardening gigs I could
             | 'outsource' to some other kid in the village.
             | 
             | What I find interesting is how many of these teenage jobs
             | have become professionalised. For example, washing cars.
             | Nowadays that is 'detailing' and a very different deal with
             | all kinds of potions. Saturday jobs also became
             | professionalised, so you no longer see teenagers serving
             | customers in shops. As for babysitting, you probably need
             | full background checks nowadays.
             | 
             | All of my neighbours that I did things for gave me a little
             | bit of mentoring, and Christmas was amazing due to the
             | amount of tips and gifts that I received.
             | 
             | Oh, how I miss those days. Apologies for the reminiscing!
        
           | m0rde wrote:
           | Many people would not have found this cleaner without
           | Googling, reading reviews, etc. While that may not be an ad
           | directly, it's part of the marketing budget. So what needs to
           | change?
        
             | t_mann wrote:
             | We've had markets for all sorts of domestic help for
             | centuries before we had computers. Perhaps more relatable,
             | think about how your parents might have found such help.
        
               | accrual wrote:
               | Yep. And sometimes a nearby independant contractor who
               | advertises once or twice a week on Facebook or in the
               | local newspaper is going to provide a better service
               | experience than the one blasting TV commercials on the
               | local channels.
        
               | Swizec wrote:
               | The nearby contractor who gets all their work through
               | referrals is by definition better than the one who needs
               | to blast TV ads. The best people are basically never on
               | the market.
        
               | bee_rider wrote:
               | Not really by definition necessarily. But yes, it does
               | seem very likely that referrals are the stronger signal.
               | 
               | In some sparser places there might also only be a couple
               | contractors working anyway. Might be able to get
               | suggestions just by asking around wherever you get
               | permits.
        
               | hedora wrote:
               | Craigslist briefly filled this role.
               | 
               | Before that, there were classified ads in papers. Those
               | were lightly vetted by the local newspaper. Also, with a
               | warrant, the police could generally track down the person
               | that placed the ad, which broke a lot of bullshit scams.
               | (Like house sitters that don't exist, but are instead
               | getting lists of people that will be out of town.)
        
               | Dlanv wrote:
               | Why does that matter? You can still do that. Nothing is
               | stopping you from finding a local cleaner and negotiating
               | the price, like our parents did.
               | 
               | People just don't want to do that
        
               | califool wrote:
               | You get it. A couple phrases I live by (taught to me by
               | the haggling parents generation); "you never know unless
               | you ask" and "the worst they can say is, NO" These don't
               | need to just apply to goods and services either. They
               | have lead to very interesting and life altering
               | experiences that wouldn't have happened if I didn't ask a
               | one sentence question.
        
               | johannes1234321 wrote:
               | No, I can't do it that way anymore: my local paper
               | doesn't have classified ads anymore. There are only
               | different online versions, which are a lot cheaper and
               | globally accessible, thus have a lot more fraud.
        
               | wat10000 wrote:
               | That tells me that modern advertising isn't making things
               | more expensive, otherwise companies that spend money on
               | it would be crushed by companies that stick with the old
               | ways and can undercut them.
        
             | washmyelbows wrote:
             | I mean, the person is looking for a cleaner in their area.
             | If all of the cleaning businesses in the area slash their
             | marketing budget to 0, the author is not going to fail to
             | find a cleaner. All the marketing budget is doing is
             | funneling people who want cleaning to one cleaning company
             | over another.
        
               | gruez wrote:
               | >If all of the cleaning businesses in the area slash
               | their marketing budget to 0, the author is not going to
               | fail to find a cleaner.
               | 
               | You're right, they'll find whatever incumbent cleaner
               | instead. A marketing ban is something that all incumbents
               | would love, because they don't need to attract more
               | customers whereas marketing is basically the only way
               | that upstarts can get a foothold.
        
               | owisd wrote:
               | When Google has the monopoly on marketing of cleaning
               | companies in your area, from a consumer standpoint it's
               | effectively the same as if one cleaning company has the
               | local monopoly. The way to win is to pay Google a bigger
               | cut than your competitors, so Google just takes the
               | incumbency premium as its marketing fee instead of the
               | cleaning company.
        
               | accrual wrote:
               | > All the marketing budget is doing is funneling people
               | who want cleaning to one cleaning company over another.
               | 
               | Yes, and anecdotally I've heard of better experiences
               | using services that do not appear on the top search
               | results. The reason being that the top results have
               | already captured the local market and so are less
               | incentivized to respond quickly, accept the job or task,
               | or offer a better rate. They already have their business
               | and may not need yours.
        
               | hedora wrote:
               | You'd be surprised how hard it is to find reliable help
               | in our area.
               | 
               | Reputation based platforms are pretty much the only way
               | to go around here. (Yelp barely counts at this point.)
        
             | ocdtrekkie wrote:
             | The problem is that Google operates both the buy side and
             | the sell side of the monopoly-scale ad platform. They're
             | the only party in the transaction who sees what both
             | parties are willing to pay (imagine on eBay knowing what
             | everyone's max bid was), and sets the algorithm to maximize
             | their take from all parties.
             | 
             | They've already lost the case with this, and are currently
             | trying to prevent what needs to change: Google must be
             | forced to divest large portions of its ad business to
             | reintroduce competition in the marketing space.
        
               | gruez wrote:
               | >They're the only party in the transaction who sees what
               | both parties are willing to pay (imagine on eBay knowing
               | what everyone's max bid was), and sets the algorithm to
               | maximize their take from all parties.
               | 
               | Is there any evidence of them abusing that knowledge? Or
               | was the lawsuit over them having a monopoly and/or
               | anticompetitive practices?
        
               | ocdtrekkie wrote:
               | I mean, the fact they abused that was illegal and
               | anticompetive, yes. This is not a "they are big" problem,
               | it's a "they're big and doing illegal price fixing with
               | it".
               | 
               | Also, note that Google was caught intentionally deleting
               | evidence they were ordered by the court to retain.
        
               | gruez wrote:
               | >I mean, the fact they abused that was illegal and
               | anticompetive, yes. This is not a "they are big" problem,
               | it's a "they're big and doing illegal price fixing with
               | it".
               | 
               | Which case is this?
        
               | ocdtrekkie wrote:
               | This is https://en.m.wikipedia.org/wiki/United_States_v._
               | Google_LLC_... in particular.
               | 
               | (Note the separate case which determined Google is
               | running an illegally anticompetitive operation in Search
               | was a separate case which can be referred to as "United
               | States v. Google LLC (2020)" and there is a third case
               | they lost recently, Epic Games Inc. v. Google LLC, which
               | determined Google operates an illegal monopoly with
               | Android as well.)
        
             | __MatrixMan__ wrote:
             | If a buyer has access to the stored knowledge of trusted
             | peers--peers who have knowledge of trustworthy sellers--
             | supply can meet demand without involving an arms race
             | between predatory middlemen.
             | 
             | The modern web was designed by predatory middlemen who want
             | a cut of transactions they otherwise have no business being
             | involved in. It's a textbook case of rentier capitalism.
             | 
             | So what needs to change is that we need to identify the
             | design decisions made by those middlemen, rip them out root
             | and branch, and fix the gaps with something that takes as
             | an input the trust graph of the users so that the only way
             | the middlemen can stay relevant is to personally gain the
             | trust of each user whose transaction they've gotten in the
             | middle of, and we need to publish the result as a protocol,
             | not a platform, so it can be used without us (the authors
             | of the protocol) being at risk of becoming the problem
             | we're trying to solve.
        
               | gruez wrote:
               | >It's a textbook case of rentier capitalism.
               | 
               | I don't get it, is google blocking people from making or
               | requesting word of mouth referrals? Or are people
               | switching to google ads because it's more convenient? It
               | just sounds like you're using "rentier capitalism" to
               | describe companies you don't like.
        
               | __MatrixMan__ wrote:
               | Well yes, that is my main reason for disliking companies.
               | And yes, google weighs in on browser standards in myriad
               | ways which gives themseves and companies like them the
               | ability to elevate the preferences of their customers
               | above the preferences of their users.
               | 
               | It would be nice to block them from doing so, but the
               | real fix is to give those users something better to use.
               | Not much has gone into using technology to amplify the
               | innate peer-to-peer trust/distrust mechanisms that we've
               | spent millenia evolving such that they scale to the
               | demands of our times, and quite a lot (thanks to google
               | and friends) has gone into suppressing them.
        
               | gruez wrote:
               | >Well yes, that is my main reason for disliking
               | companies. And yes, google weighs in on browser standards
               | in myriad ways which gives themseves and companies like
               | them the ability to elevate the preferences of their
               | customers above the preferences of their users.
               | 
               | What does google's control over web standards have to do
               | with the death of word of mouth referrals? You might not
               | like FLoC or webusb but those aren't the reasons why
               | everyone doesn't bother with word of mouth referrals to
               | hire cleaners.
        
               | __MatrixMan__ wrote:
               | I'm watching a video sent to me by somebody I trust, and
               | it stops to show me a video about the same topic made by
               | somebody I don't trust, an interference which was
               | targeted by--and an interference that I'm discouraged
               | from preventing by--those standards. The connection is
               | quite direct.
               | 
               | Now I don't know if there are any home cleaners that
               | attempt to reach a wider audience on YouTube. Maybe
               | there's a different medium that might suit their business
               | better. But whatever it is, if it tries to be faster than
               | meatspace gossip, there's some advertising platform
               | selling the ability to interfere with it.
        
               | nextaccountic wrote:
               | Google ads is a local optima for companies but not for
               | consumers. The trouble is, for Google, the customers are
               | the companies buying ads, not the people browsing the
               | web. It's a classic example of not paying for your
               | externalities
               | 
               | That Google isn't blocking a better model doesn't mean
               | they aren't at fault. Ads are like pollution for our
               | minds, we need a better web
        
               | gruez wrote:
               | >Google ads is a local optima for companies but not for
               | consumers.
               | 
               | Are you sure you don't have it reversed? Companies would
               | be quite happy if they could enter into some sort of no
               | advertising pact so they don't have to spend any money on
               | ads at all.
               | 
               | >The trouble is, for Google, the customers are the
               | companies buying ads, not the people browsing the web.
               | It's a classic example of not paying for your
               | externalities
               | 
               | No, it's fully internalized, because consumers are
               | getting free content (ie. sites where the ads are placed)
               | and services (eg. gmail) in exchange. I'd be far more
               | sympathetic to your claims of "externalities" if google
               | stuffed its ads into your computer like junk mail makes
               | its way into your mailbox.
        
               | nextaccountic wrote:
               | > Are you sure you don't have it reversed? Companies
               | would be quite happy if they could enter into some sort
               | of no advertising pact so they don't have to spend any
               | money on ads at all.
               | 
               | That's why it's a _local_ optimum. Any company that try
               | to unilaterally leave advertising will be punished. The
               | global optimum would be no advertising at all, of course.
               | 
               | Anyway the people are already fighting back. I block ads
               | everywhere, at least.
        
             | jghn wrote:
             | I live in an urban area. Most people I know have a cleaner.
             | Most of those people, including myself, found their cleaner
             | via word of mouth. No services, no googling, no ads.
        
           | ocdtrekkie wrote:
           | This is one of those 100% insane things. We all pay a massive
           | Google tax on every purchase. Marketing has always been a
           | part of business, but since Google has engaged in illegal
           | anticompetitive behavior, the price has also skyrocketed, and
           | we _all pay for it_.
        
           | ruined wrote:
           | you can solve this by direct action. when your cleaner
           | arrives, explain you'd like to make a direct arrangement next
           | time, and ask for their phone number.
           | 
           | no app can patch this 'analog hole' of the gig industry.
        
             | alyandon wrote:
             | 100% spot on. I do this with subcontractors quite
             | frequently for house related stuff and most of them are
             | quite happy to work with me directly.
        
               | reaperducer wrote:
               | Wanna really make their day? Pay with cash.
        
               | kenmacd wrote:
               | That's really more of a "Want to pay more than your fair
               | share of taxes? Help them commit tax fraud".
               | 
               | Cutting Google out of the mix can be seen as a net
               | positive for the community. The same can't really be said
               | for taxes that go to your local services.
        
               | jazzyjackson wrote:
               | Bulk of income taxes go to the feds. Plumber will still
               | pay plenty of sales tax. I'd say the value of having a
               | plumber that likes you outweighs what benefits one
               | receives from government programs, making it rational to
               | stiff the man.
        
               | behringer wrote:
               | It's your moral duty to avoid paying tax, if you're an
               | American.
        
               | hvb2 wrote:
               | Uh? What? Care to explain?
               | 
               | I know it's considered a sport but a moral duty?
        
               | margalabargala wrote:
               | Given that America is a democracy, it would appear that a
               | majority of Americans do not share your morals, so on the
               | contrary it is your moral duty to pay your taxes.
        
               | behringer wrote:
               | It's debatable that we're a democracy.
        
               | margalabargala wrote:
               | I would bet that in aggregate, more than half the taxes
               | you pay go to your state, or some local polity smaller
               | than state. Local political entities (county, city, town)
               | are absolutely democracies and also have the maximum
               | amount of actual impact on your life. The federal
               | government is mostly irrelevant.
               | 
               | By avoiding paying taxes, you first and foremost damage
               | the community you live in.
        
               | sneak wrote:
               | Fun fact: precisely nobody who voted to elect the
               | congresspeople who voted for the income tax amendment are
               | alive today.
               | 
               | It's a big stretch to assume that the current tax regime
               | is related in any way to the will of the group of people
               | who are currently subjected to it.
        
               | AngryData wrote:
               | I don't know if I would agree with that take taken by
               | itself without qualifiers. "if you're American" is doing
               | some lifting but could mean anything. But otherwise I
               | kind of agree, the average American is getting fleeced
               | while the ultra wealthy are avoiding massive tax costs
               | while benefiting the most from state infrastructure and
               | economic policy.
        
               | jazzyjackson wrote:
               | No taxation without representation, so if your
               | Congresscritter declares they don't represent you
               | (because you identify as the opposite party and therefore
               | are the enemy) then you have no responsibility to pay
               | tax, a uniquely American sensibility
               | 
               | Of course the legal and ethical way to perform a tax
               | protest is to simply have so little income that you don't
               | owe them a thing
        
               | bregma wrote:
               | > Of course the legal and ethical way to perform a tax
               | protest is to simply have so little income that you don't
               | owe them a thing
               | 
               | That's the way it works. If you're really wealthy your
               | team of accountants can find all sorts of ways to hide
               | income and reduce it to zero or less. The more money you
               | have coming in the less income you have to report, until
               | the government you bought fair and square ends up owing
               | you. Taxation is wonderful extra teat at which to suckle.
        
               | sneak wrote:
               | Paying in cash in no way helps anyone commit tax fraud.
               | 
               | It is very plainly morally and ethically unambiguous to
               | pay in cash.
        
               | jimsug wrote:
               | ...
               | 
               | > very plainly morally and ethically unambiguous
               | 
               | unambiguous[ly] _what_? Bad? Good?
        
               | IncreasePosts wrote:
               | Paying in cash absolutely helps commit tax fraud. It
               | doesn't mean your contractor will commit fraud, but if
               | they wanted to, it's a lot easier if you pay with cash
               | compare to check or credit card.
        
               | komali2 wrote:
               | That's 100% on them. I'm under no obligation to give some
               | credit card company my personal information just so more
               | fingers are in the pie when accusing the contractor of
               | fraud.
               | 
               | Cash is good and I accept 0% of the blame of what other
               | people do in response to me paying them with cash instead
               | of something else.
        
               | IncreasePosts wrote:
               | Of course, that's fine. I was just responding to "Paying
               | in cash in no way helps anyone commit tax fraud", which
               | is clearly wrong
        
               | AnthonyMouse wrote:
               | > That's really more of a "Want to pay more than your
               | fair share of taxes? Help them commit tax fraud".
               | 
               | This seems like a trope put forth by the middle men
               | _other than_ the government who want to keep getting
               | their cut of every transaction in the world.  "Don't cut
               | out Visa and PayPal, that's practically stealing from
               | your neighbor!"
               | 
               | You can obviously accept payment in cash and report it as
               | taxable income, and not doing this is a good way to get
               | caught, because if you're spending thousands of dollars a
               | year more than you're declaring in income and the
               | government asks you where it came from, you're going to
               | have a bad time.
               | 
               | Meanwhile people who want to risk going to jail can do it
               | just as well by deducting personal expenses as business
               | expenses, or just making up business expenses and hoping
               | nobody comes to check. All while letting payment
               | processors siphon off something like 5% of your gross
               | revenue, which for these kinds of things is often in
               | excess of half your net income because your net margins
               | were less than 10% to begin with.
        
             | gruez wrote:
             | That might work for cleaners, but not for rideshare, food
             | delivery and vacation rentals, which probably account for
             | the vast majority of the "gig economy".
        
               | mrandish wrote:
               | Good point. I think lack of competition inflates the
               | 'share of revenue' online marketing services can extract.
               | And competitive alternatives are nerfed due to the app
               | store hegemony and the anti-competitive behavior and dark
               | patterns of giants like Google & FB. They needed to nerf
               | the open web to maximize their profits, so they did.
        
               | theteapot wrote:
               | Owning and renting a vacation accommodation is gig
               | economy? Those poor renting seeking plebs.
        
               | loloquwowndueo wrote:
               | Ever heard of airbnb?
               | 
               | I think mainly it helps property owners skirt the whole
               | "I'm a landlord" thing and all the legal obligations it
               | entails.
        
               | theteapot wrote:
               | Yeah, I just don't really consider sitting on you fat
               | butt and collecting rent a "gig". That's called rent
               | seeking, or a scam.
        
               | kelvinjps10 wrote:
               | You can do the same as the cleaner example. For example
               | get the rideshare numer, food delivery etc
        
               | palata wrote:
               | I'm not convinced. What makes an app like Uber efficient
               | is that it connects you to the closest driver when you
               | need it. If you have the number of a driver, they may not
               | be working at that time, or they may be far away.
               | 
               | Same for food delivery.
               | 
               | Very different for a cleaner: you never need a cleaner
               | "right now", you can schedule it.
        
               | margalabargala wrote:
               | Well, sometimes.
               | 
               | Sometimes you want a ride right here right now, other
               | times you want "a ride to the airport at 6am tomorrow".
               | 
               | Uber let's you "schedule rides" but that doesn't actually
               | do anything to guarantee a ride. You could wind up
               | without a driver if you're unlucky.
               | 
               | Directly contacting the person driving you, 12 hours in
               | advance, is a much better way to guarantee a ride.
        
               | AnthonyMouse wrote:
               | > Directly contacting the person driving you, 12 hours in
               | advance, is a much better way to guarantee a ride.
               | 
               | ...if they haven't had any car trouble, and haven't quit
               | providing car service, and are intending to work then,
               | and haven't scheduled another ride for the same time, and
               | are willing to schedule something when they don't know
               | where their unscheduled fares are going to leave them
               | just before.
               | 
               | The apps that match workers with customers are actually
               | doing something useful. The main problem is that people
               | keep trying to get them to be considered _employers_ ,
               | which increases their costs, and then those costs get
               | passed on so that more of what you pay goes to overhead
               | and less of what you pay actually goes to the worker.
        
               | margalabargala wrote:
               | Sure, yes, you do actually have to have a conversation
               | with the person you are personally contacting for a ride
               | and get them to say "yes".
        
               | AnthonyMouse wrote:
               | Which is a cost, because then you have to call around
               | trying to find someone who is willing to do it then,
               | which is exactly the thing the app does for you.
        
               | margalabargala wrote:
               | In practice you have one or maybe two people you call,
               | and then fall back to using the app anyway if that fails.
               | So the person comes out ahead, in that they have a decent
               | shot at a guaranteed ride, better service, and lower
               | cost. The absolute worst case scenario is the standard
               | app experience.
        
               | worik wrote:
               | It will not work for discovery, but if you develop an
               | ongoing relationship it can work for that.
               | 
               | Apps seem to be very good at bringing people together
               | initially, it is up to us to develop relationships after
               | that, and apps are not as good for that.
               | 
               | Well. Communication apps are! Signal et el.
        
               | bee_rider wrote:
               | For vacation rentals, I have had the owner give me their
               | card afterwards.
               | 
               | For food delivery (at least takeout) and ride share, the
               | app actually provides a real value; it handles matching
               | drivers and customers who want to make a deal _now_ , for
               | a service that is not really super differentiated. It
               | makes sense to stay in their ecosystem and it seems fair
               | that they would be continuing to make a profit.
        
               | jorvi wrote:
               | > For food delivery (at least takeout) and ride share,
               | the app actually provides a real value
               | 
               | The problem with a food delivery network is that it
               | should be a dumb _network_ , not a big profit center. It
               | should be like an ISP, with the food being the high value
               | packets being delivered to you.
               | 
               | If you look at pre-UberEats times, each restaurant
               | employed a couple of delivery drivers on scooters. Some
               | might have shared those if the restaurants were on the
               | same street, but that's about it.
               | 
               | During low times these drivers would laze around doing
               | nothing, effectively wasting productivity, whereas during
               | peak times, the restaurant didn't have enough drivers.
               | 
               | Having one delivery driver network for an entire city
               | should have made things more efficient and cheaper. But
               | because for example in Europe, JustEat-TakeAway and
               | UberEats have inserted themselves as the middleman and
               | crushed out all competition. Delivery has gotten more
               | expensive and inconvenient because of it.
               | 
               | These days delivery costs EUR3-5 and there is a EUR15
               | delivery minimum. Before, no delivery charge and there
               | was no official minimum. One time one of my friends order
               | a 6-pack of cola, although I doubt they would have
               | delivered that to the edge of the city.
               | 
               | Worst of it is, restaurants are not allowed to charge
               | lower prices themselves than they offer on the app. On
               | top of that, JustEat-TakeAway will make a branded store
               | site on restaurantname.localdeliverycompany.com, of which
               | they get a cut versus if you used the restaurant's own
               | site.
               | 
               | If delivery is more expensive, more inconvenient and
               | often slower now than before 2015, what 'real value' was
               | added?
        
               | davidcbc wrote:
               | > If you look at pre-UberEats times, each restaurant
               | employed a couple of delivery drivers on scooters.
               | 
               | This was not my experience. Hardly any restaurants had
               | delivery other than pizza.
               | 
               | > If delivery is more expensive, more inconvenient and
               | often slower now than before 2015, what 'real value' was
               | added?
               | 
               | More expensive maybe, but I strongly disagree that it's
               | more inconvenient or slower.
        
               | thaumasiotes wrote:
               | >> If you look at pre-UberEats times, each restaurant
               | employed a couple of delivery drivers on scooters.
               | 
               | > This was not my experience. Hardly any restaurants had
               | delivery other than pizza.
               | 
               | Your parent commenter appears to be European. Europe
               | enjoys better city living in many ways than the United
               | States does because the US is relatively underpopulated.
               | (On the other hand, urban Americans have much larger
               | homes.)
        
               | mcv wrote:
               | I live in Netherland, and here UberEats was a latecomer
               | to what Thuisbezorgd had been doing for ages, but other
               | than that it rings true. Before Thuisbezorgd, it was
               | mostly just pizza that got delivered. Maybe also other
               | Italian food, and maybe a little bit of Asian. Since
               | Thuisbezorgd we can get any cuisine you can imagine
               | delivered to your door.
               | 
               | But the standard Dutch takeaway food has always been
               | Chinese (Dutch Chinese-Indonesian, actually), and I think
               | even now that might still be more takeaway than delivery.
        
               | lotsofpulp wrote:
               | > The problem with a food delivery network is that it
               | should be a dumb network, not a big profit center.
               | 
               | Which food delivery network has big profit margins?
        
               | bee_rider wrote:
               | In the US, delivery was pretty spotty in the pre-app days
               | (pizza places tended to have it almost always, other
               | restaurants were case-by-case). The idea of more
               | community organized joint delivery services is really
               | interesting, it just didn't exist anywhere I lived in the
               | pre-app-days (maybe it was a thing in major cities, that
               | wouldn't surprise me).
               | 
               | I wonder why the apps out-competed it. Delivery apps are
               | often not even supported officially by the restaurants,
               | right? It's just sort of like--if somebody comes in for
               | the pickup and gives the right name, they don't typically
               | care and will just give the delivery guy your order. So
               | it isn't like some vendor lock-in thing, seems just like
               | network effect from the users or something...
        
               | what-the-grump wrote:
               | Because it decouples the restaurant from controlling the
               | means of purchase and delivery and thereby creating a
               | market on top of the restaurant.
               | 
               | You order on Uber Eats, Toast, Seamless, and they set the
               | prices pushing them up.
               | 
               | It's a completely parasitic market and if a restaurant
               | does not participate it's squeezed out due to not being
               | able to compete with online ordering.
               | 
               | You notice how you can't just order from xyzpizza.com and
               | choose 1-7 vendors to deliver the pizza? They should
               | class actioned into the depth of hell.
               | 
               | Imagine going to Nike.com, but Nike has to sell on the
               | usp website at the ups price because they deliver the
               | last mile package...
        
               | gruez wrote:
               | >Imagine going to Nike.com, but Nike has to sell on the
               | usp website at the ups price because they deliver the
               | last mile package...
               | 
               | That's basically how retailing worked before direct-to-
               | consumer? Even with Nike you can get their goods through
               | a variety of distribution channels.
        
               | what-the-grump wrote:
               | Sure because you had to distribute sales and place
               | product. You shifted marketing off to the retail location
               | and distributor and you still controlled the price / mark
               | up.
               | 
               | Pizza is already sold, the last mile delivery should have
               | zero impact on its retail. Right now the last mile
               | delivery has a near monopoly on retail of a restaurant.
               | Pretending that toast/grubhub/seamless somehow benefit
               | the customer is pure rubbish.
        
               | specialist wrote:
               | > _The problem with a food delivery network is that it
               | should be a dumb network, not a big profit center._
               | 
               | Exactly.
               | 
               | Networks (markets) operators must be prohibited from
               | competing on their own networks.
               | 
               | Apple's App Store must be spun off as a separate entity.
               | 
               | Amazon cannot offer their own competing products on their
               | Marketplace.
               | 
               | Google must divest their digital advertising from their
               | search engine (or vice versa).
               | 
               | Doctorow & Giblin's Chokepoint Capitalism is a terrific
               | take on our current _rentier_ economy.
               | https://en.wikipedia.org/wiki/Chokepoint_Capitalism
        
               | oblio wrote:
               | Nintendo ruined it for everyone:
               | 
               | https://en.wikipedia.org/wiki/Atari_Games_Corp._v._Ninten
               | do_....
               | 
               | Nintendo was the first widespread closed platform.
        
               | thaumasiotes wrote:
               | The app is also providing real value for maids; the point
               | of consulting a trusted maid registry is to hire a maid
               | who won't steal everything in your house.
               | 
               | That value doesn't persist over time because you already
               | know the maid. So there's an expectation that you make a
               | direct arrangement with her.
        
               | EarthMephit wrote:
               | For vacation rentals you can often save 20% by Googling.
               | 
               | I usually find the place I'd like to stay on AirBnB and
               | then google the title & description and the property
               | management website usually pops up.
               | 
               | Since they don't need to pay AirBnB, its usually 20%
               | cheaper via their website or calling.
               | 
               | AirBnB takes an obscene amount for doing almost nothing.
        
               | gruez wrote:
               | >I usually find the place I'd like to stay on AirBnB and
               | then google the title & description and the property
               | management website usually pops up.
               | 
               | Maybe it's selection bias but 80%+ of the airbnbs I stay
               | at are mom and pop establishments with 0-2 other
               | properties listed on their profile. I doubt they have
               | enough scale to bother set up a separate booking website
               | for their properties. That said I have noticed hotels
               | advertising on airbnb, but they represent a small
               | fraction (ie. <10%) of listings that I see.
        
               | zamadatix wrote:
               | I'd like to say I feel a lot better about having AirBnB
               | help handle any problems or disputes that makes it worth
               | paying some overhead... but it's really the other way
               | around.
        
               | miroljub wrote:
               | > For vacation rentals, I have had the owner give me
               | their card afterwards.
               | 
               | This simply doesn't work.
               | 
               | I'm half a century old, go on vacation several times each
               | year, and it happened only once in my lifetime that I
               | wanted to go to the same rental as before. I pulled the
               | card from the owner, called him, and found out that it's
               | not free at the time I can go there.
               | 
               | I also don't know anyone who was in the same rental more
               | than once.
               | 
               | So yes, Booking, Check24 and similar always take their
               | cut in my case.
        
               | bee_rider wrote:
               | FWIW I actually didn't use the card ever, haha.
               | 
               | I do have some relatives that like to rent the same place
               | year-after-year for family events, for whatever reason.
               | They are a little picky so I think they just like to go
               | back to a place if it worked out. I'm actually not sure
               | if they go through apps at this point, or what...
        
               | johnisgood wrote:
               | Because rideshare drivers and food deliveries are not
               | done by a single individual only, they are in contract
               | and they are doing it as an employee of a company.
               | 
               | When you call up your local plumber, you are doing
               | everything under the counter.
        
               | n4r9 wrote:
               | You used to be able to ring up certain restaurants and
               | order a delivery. And it was often free.
        
               | freddie_mercury wrote:
               | Even for cleaners it might not work.
               | 
               | I know several people who tried this and the cleaner said
               | no. I think (not sure) the cleaner signed some kind of
               | contract/agreement with the website not to do that and
               | worries that if they are discovered they will be banned
               | from the site and thus lose the other 90% of their
               | income. Dunno how rational that fear is.
        
               | asdff wrote:
               | It does work pretty well for rideshare in my experience.
               | I've settled cash with an uber driver before. Neighbor
               | has a specific driver they use for the airport they pay a
               | flat rate for.
        
               | mcv wrote:
               | I've received cards from taxi drivers so I can contact
               | them directly next time. Food delivery I prefer to do
               | through the restaurant's own website.
        
               | gruturo wrote:
               | It 100% works for vacation rentals. I found an AirBnB I
               | liked in Spain, went there 3 more times over the past few
               | years. One time it was already booked and the owner put
               | me in an even better, larger (4BR) place at a discount.
               | 
               | Caveat: your SO must not be allergic to going to the same
               | place more than once in a lifetime. My ex was.
        
             | Kranar wrote:
             | Every service I know of explicitly bans this practice, so
             | unless you can employ the cleaner full time then if they
             | accept your arrangement they risk getting fired.
        
               | theoreticalmal wrote:
               | I don't know the service company in question, but if it's
               | a gig-style matchup, how would the company know what
               | their contractors are doing? Also, wouldn't this
               | incentivize the contractors to develop as many personal
               | relationships as possible, as a hedge against getting
               | arbitrarily kicked by the contracting company?
        
               | Barbing wrote:
               | Semi-related:
               | 
               | If I'm not mistaken, services like Upwork and Fiverr will
               | look at certain metrics for outliers, like repeat
               | business in a particular industry. And for eBay, I think
               | they'd look into cancelled bids on high-value items and
               | check messaging history.
               | 
               | Disclaimer, based on old memories
        
               | TylerE wrote:
               | Data analysis. If someone has a low repeat customer stat,
               | but high ratings, smells fishy.
        
             | abustamam wrote:
             | I used to tutor using a company called Wyzant. I got banned
             | from their platform because I directly contacted my client
             | via phone.
             | 
             | I don't know if all such platforms have a similar policy,
             | but it only makes sense. If everyone did direct, these
             | companies can't make money.
        
             | geekamongus wrote:
             | Then you are losing out on the insurance the company is
             | supposed to provide, usually through bonding, in case the
             | cleaner pockets your favorite jewelry, for example. Or they
             | knock over the Faberge egg while dusting.
        
             | danny8000 wrote:
             | You cannot directly hire a housecleaner in the US without
             | that person becoming your "household employee". You will
             | need to withhold Federal Social Security tax and Medicare
             | tax. In some states you will need to withhold state income
             | tax and pay unemployment insurance.
             | 
             | https://www.irs.gov/taxtopics/tc756
        
               | mmmlinux wrote:
               | unless they are an independent contractor. which would
               | likely be the case.
        
           | Lu2025 wrote:
           | I see how Google has a vested interest in hollowing out
           | communities to the point you have nobody to text to refer you
           | to a cleaner.
           | 
           | I frequently see such requests in a local Facebook group
           | aptly named "Exit 10 and 11" (of a highway)
        
           | Gooblebrai wrote:
           | > How much better of a job could have been done if the
           | cleaner got a 60% raise
           | 
           | Would you have hired or even found the cleaner without the
           | company's referral?
        
             | lblume wrote:
             | It appears that the cost of referral is much higher than it
             | used to be. Fifty years ago, you might have looked in a
             | phone book for companies that offer the service you are
             | looking for, or gotten a recommendation from a friend.
             | Everything was local, basically. I am not stating that this
             | was necessarily better or game-theoretically optimal, but
             | when the alternative is paying a large share to a big
             | corporation for suggesting an option not based on merit,
             | but the highest bid in a micro-auction, something tells me
             | things have been going in the wrong direction in this case.
        
           | gtowey wrote:
           | The capitalist lords demand their tithe. Those superyachts
           | aren't cheap, you know.
           | 
           | We are pioneering the new feaudalism.
        
           | AnthonyMouse wrote:
           | > How much better of a job could have been done if the
           | cleaner got a 60% raise? How much better would the local
           | economy be if all of that money stayed local?
           | 
           | Let's be honest here, if you got rid of their advertising
           | expense it's not going to cause the company to offer the
           | contractor more when they're willing to do the job for less.
           | In a competitive market what happens is that the price goes
           | down, so that you pay $227.50 instead of $350, the cleaner
           | still gets $125, and now there is $102.5 in overhead instead
           | of $225.
           | 
           | But that's still good. Overhead is inefficient and you could
           | use the extra money to hire other people which increases
           | labor demand which is the thing that _does_ cause people to
           | get paid more. Or maybe some of the gig workers are doing
           | jobs for people who are themselves not rich and paying less
           | helps them out.
           | 
           | The real question is, how do you replace the _function_ of
           | the advertising expense? Suppose you even want to set up a
           | non-profit gig marketplace that doesn 't take _anything_ , it
           | just hooks people up with customers and people accept payment
           | with cash or Venmo or whatever. That's pretty much just a
           | website. But then how do you get people to find out about it
           | and use it?
        
             | abustamam wrote:
             | I belong to a local Muslim Chamber of Commerce that is
             | basically this. Every business that wants to be a part of
             | the network pays a membership fee (like $300 a year) and
             | gets put into a directory. We have Muslim plumbers,
             | contractors, real estate agents, etc.
             | 
             | I think such things can only work at small scales. Once
             | there are too many competing interests it's not as
             | effective.
        
               | AnthonyMouse wrote:
               | I feel like you're just describing a different form of
               | advertising (pay $300 to be listed in the directory)
               | rather than an alternative to it.
               | 
               | In general it seems like the problem is that a
               | marketplace has a network effect. The sellers go where
               | the buyers are and the buyers go where the sellers are.
               | And then the marketplace gets captured by the likes of
               | Google or Facebook who, instead of showing results based
               | on reviews or customer ratings or some other kind of
               | useful curation that allows high quality providers to
               | rise to the top even if they're small, just sell the top
               | slot to whoever bids the most.
        
               | abustamam wrote:
               | Perhaps, but the difference between what the comment I
               | was replying to and the Chamber is just the membership
               | fee. Maybe that's just what distinguishes advertising
               | from organic networks.
               | 
               | Yelp used to be pretty good until it started putting ads
               | pretty much everywhere. I'd see reviews for a totally
               | different restaurant when looking at one restaurant.
        
               | 542354234235 wrote:
               | I think one of the big differences is charging enough to
               | maintain the network and charging to extract as much
               | money as possible.
        
               | abustamam wrote:
               | That's a good point. At some point the fee to play
               | becomes exorbitant (or some might say, extortion).
        
           | refurb wrote:
           | That's not how advertising works.
           | 
           | You only do ads because you think the net impact on profit is
           | positive.
           | 
           | So in your example of Google getting $75, the alternative
           | isn't skipping Google and keeping the $75, the alternative is
           | the cleaner makes zero because you're not a customer.
        
         | onionisafruit wrote:
         | Do I recall correctly that this is how early google ads worked?
         | I had a blog back then that I decided to monetize (a mistake in
         | hindsight, but I needed to learn somehow). I was never on the
         | buying side, but my understanding of the process is that there
         | were bids for ads to appear on my blog posts based on their
         | content.
        
           | DamonHD wrote:
           | For the Google AdSense slots I run I have attempted* to turn
           | off ALL ad personalisation for ethical reasons, hoping that G
           | reverts to purely contextual clues like in the
           | GoodOldDays(TM) when my revenue from Google ads was >1000x
           | higher also!
           | 
           | *I am not convinced that AdSense is really doing this
           | everywhere, in spite of the need to do so for (UK/EU) GDPR
           | reasons etc once I have told it to.
        
         | dartharva wrote:
         | All advertisers wouldn't be together converging on the
         | tracking-based ad model if that were the case. It's being used
         | because it's driving more CTR than the traditional way.
         | 
         | Your browsing history gives a more reliable base to segment you
         | based on buyer profiles (incl age groups, location, interests),
         | figure out your "intent" and target ads based on it. If you
         | were to, say, read a random "Top 10 cars with highest resale
         | value" article, on its own without historical data it won't be
         | of any use for targeting because they don't know if you're
         | actually a potential buyer in the market or just some teenager
         | passing their time. Showing you those ads will waste their $$
         | if it were the latter.
         | 
         | This isn't in any way an endorsement of their intrusive
         | advertising practices, by the way - I personally have been
         | using ad blockers and aggressively taking every step possible
         | to avoid all online advertisements for more than a decade. It's
         | just to provide a perspective on why it's not so simple.
        
         | hermannj314 wrote:
         | Do you have data to back up this claim?
         | 
         | The marketing side of the business is very data driven with
         | lots of very intelligent statisticians and scientific testing
         | for ad placement and ad content, etc. I cant accept that the
         | same people that are manipulating my thoughts and desires with
         | algorithmically optimized content never once thought to run
         | hypothesis test on performance of targeted ads based on
         | browsing history.
         | 
         | I feel like you are making a bold claim, am I misunderstanding?
        
           | fao_ wrote:
           | It's very easy to forget to challenge your assumptions, and
           | one of those assumptions is "more data = always good"
        
             | awalsh128 wrote:
             | I don't think they are necessarily saying that. The data
             | driven aspect is to connect users actually wanting or
             | interested in something. The measure of this is the
             | conversion rate, which is where the user actually clicks on
             | the ad. You can also connect these with purchases from the
             | ad buyer. The data driven piece is all the variables
             | involved in developing functions that maximize this. At
             | that point it is basically data science.
        
           | logifail wrote:
           | > The marketing side of the business is very data driven with
           | lots of very intelligent statisticians and scientific testing
           | for ad placement and ad content, etc [...]
           | 
           | We'll see that and raise you: "It is difficult to get a man
           | to understand something, when his salary depends on his not
           | understanding it." (Upton Sinclair)
        
             | labcomputer wrote:
             | Ok, I'll call and raise you the same quote!
             | 
             | If I can cut my company's ad spend by _an order of
             | magnitude_ and still get the same sales... you really
             | expect me to believe I won 't get a fat bonus next year?
             | Really?
        
               | asdff wrote:
               | Companies and investors do no behave rationally. If they
               | did, there would be no ai industry, no buying gsuite and
               | ms365 at the same time, no buying teams and zoom at the
               | same time, and no return to office, among many other
               | things that are part and parcel with the "modern"
               | business structure.
               | 
               | Really a lot of these plays are about satisfying
               | preconceived notions of what a company ought to look like
               | based on what other companies are doing in order to make
               | broad comparisons for investment. It is why merely hype
               | is such a strong signal for businesses rather than having
               | a product that can stand on its own two feet.
        
           | fijiaarone wrote:
           | The advertising industry _relies_ on ads being ineffective.
           | That way you have spend more on them.
        
             | hedora wrote:
             | There's an argument that firms will compete to get better
             | performance per dollar spent.
             | 
             | Having said that, look at all the evidence of platform
             | fraud, auction fraud and click fraud that came out during
             | the Google trial.
             | 
             | They control most of the signals that come back to the
             | groups paying for ads, and every level of the system that
             | generates that signal (inside and outside of Google) is
             | designed to defraud the advertiser (and advertising firms).
        
               | spacebeast wrote:
               | Hey, which trial are you talking about? Do you have a
               | link to it?
               | 
               | Can you elaborate what you mean about the "system that
               | generates that signal (inside and outside of Google) is
               | designed to defraud the advertiser (and advertising
               | firms)"?
               | 
               | Thanks
        
           | bee_rider wrote:
           | Here are some stories from academics that had trouble getting
           | companies to actually run rigorous experiments about ad
           | effectiveness:
           | 
           | https://freakonomics.com/podcast/does-advertising-
           | actually-w...
           | 
           | https://freakonomics.com/podcast/does-advertising-
           | actually-w...
           | 
           | I don't think ad companies are really trying to disprove the
           | idea that their business model works. The intelligent
           | statisticians work for the ad companies or in the ad
           | departments of the product-selling companies.
        
         | rogerallen wrote:
         | They could at least fall back to "context sensitive" ads like
         | you suggest.
         | 
         | Also, don't try to make me feel guilty for having an "ad
         | blocker". I don't specifically block ads, instead I have a
         | "tracking me without my consent blocker".
        
         | elnerd wrote:
         | You are actually more likely to buy a car just after you have
         | bought a car than the 10 years you did not need to buy a car.
         | Maybe not cars, but I've heard this argument for kitchen
         | appliances. If you for some reason return the item you just
         | bought, you may buy what you get ads for. Maybe you regret you
         | did not get the premium one, especially when they shove it in
         | your face afterwards...
        
           | CamperBob2 wrote:
           | Appliances, sure, because having bought a new blender I might
           | be tempted to look at replacing that old toaster as well. I'm
           | clearly in an appliance-buying mood, and if I'm not, maybe I
           | can be persuaded in that direction.
           | 
           | Cars? People who just bought a car are generally upside-down,
           | and will not be looking to trade or buy another anytime soon.
        
           | mcv wrote:
           | I feel like I'm far too eager to accept whatever I bought,
           | and reluctant to return it. Maybe I should play their game
           | and return more stuff when it's not quite perfect.
        
             | rkomorn wrote:
             | I think accepting what you get and not obsessing over
             | maximizing your satisfaction is a more internally peaceful
             | way to live.
             | 
             | Maybe get rid of the stuff you still stew over a year
             | later, though.
        
         | marcinzm wrote:
         | Ah yes. The classic internet "tens of thousands of experts and
         | hundreds of billion in spend are all wrong and I know better"
         | argument.
        
         | hedora wrote:
         | Traditionally, these are called display ads.
         | 
         | They require more effort on the part of the site that produced
         | the content, but are much more lucrative for that site.
         | 
         | Since most of the internet has been low-effort algorithmic slop
         | for the last twenty years, tracking ads are more popular. They
         | let low quality sites "steal" audience impressions from higher
         | quality sites by displaying ads to people that happened to
         | visit both sites.
         | 
         | I think personalized ads / algorithmic targeting (and even
         | collecting the datasets that enable it) should be banned.
        
           | andy81 wrote:
           | There's no reason that contextual ads couldn't be automated
           | at scale.
           | 
           | It might even be easier than automating targeted ads, given
           | the incredible level of research and compute that gets wasted
           | on targeting.
        
         | oytis wrote:
         | It's literally how ads were done before the era of social
         | media. Then someone came up with idea that people are annoyed
         | with ads because they are not personalised enough
        
           | labcomputer wrote:
           | > Then someone came up with idea that people are annoyed with
           | ads because they are not personalised enough
           | 
           | No, that was just the public justification so the public
           | wouldn't think they're so creepy. The actual reason is that
           | they work better.
           | 
           | There's an old saying in the ad biz: "I know I'm wasting half
           | my advertising budget. I just don't know which half."
           | 
           | The point of personalized ads is to cut the wasted half.
        
         | ktosobcy wrote:
         | Old but possibly relevant:
         | https://finance.yahoo.com/news/dangerous-does-internet-adver...
         | 
         | at any rate - not only context aware ads would be better
         | privacy-wise but also probably would be way more lightweight...
        
         | ashu1461 wrote:
         | Retargeting ads also add value, it helps in reinforcement in a
         | targeted way.
         | 
         | It can be thought of a good way of branding on a cohort of
         | customers who would be interested in your product.
         | 
         | Just the definition of interest is something which is skewed.
        
         | npteljes wrote:
         | Not much is "wrong" with targeted ads from an advertiser
         | perspective - the ROI is more than 2x times higher, compared to
         | non-targeted ads: https://thenai.org/press/study-finds-
         | behaviorally-targeted-a...
         | 
         | And this number is produced even with the edge case you brought
         | up! Targeting is just that good.
         | 
         | Advertising is also not just product advertising, as in, "we
         | would like to purchase this exact product". Advertising spaces
         | are also contested, so, if one brand doesn't buy it, maybe a
         | competitor will. Advertising also increases mindshare - you
         | might not buy another new car of course, but people are still
         | influenced by what they see. Brands are also bolstering their
         | image with ads, regardless if you particularly buy or not. They
         | are associating situations, lifestyles, emotions with their
         | brand.
         | 
         | What I'm trying to get at is incentive. The incentive is huge,
         | and measurable, from the advertiser standpoint. And so, we will
         | never get rid of targeted ads, unless we legislate, and
         | enforce.
        
         | labcomputer wrote:
         | > What's wrong with "personalized ads"? They are fundamentally
         | rooted in the past --- and the past is often no longer
         | relevant. Just because I searched for a car last week doesn't
         | mean I haven't bought one already --- so why am I seeing auto
         | ads when I search for pet supplies?. But if I'm currently
         | looking at an auto dealers web site, the odds are pretty good
         | that I'm still interested in buying one.
         | 
         | So... this intuition is wrong.
         | 
         | Across... well, basically every category of product... the
         | product which you are most likely to purchase next is the same
         | (or a substitute for or a complement to) the last product you
         | purchased. Anyone who has ever worked in retail analytics will
         | tell you this.
         | 
         | Advertisers want to minimize their ad spend, so they always try
         | to sell you first on the product which you have the highest
         | propensity to buy. That's why they want personalized ads. The
         | ROI is _astronomically_ higher than for contextual ads.
         | 
         | (That's why the DMA's prohibition on Facebook's pay-or-consent
         | model, and HN's general cheerleading of it, is such a joke...
         | and that's before you even get into the adverse selection
         | problem of people willing to pay to avoid ads)
         | 
         | There are plenty of greedy people in business. Rest assured: If
         | cost of personalized grew to the point that ROI dropped below
         | contextual ads, advertisers would switch to contextual ads in a
         | heartbeat. They're A/B testing _all the time_ , and it wouldn't
         | take long at all for them to figure that out.
        
           | eichin wrote:
           | So... what's the flaw in the data gathering that leads
           | analytics people to believe this? I got a ludicrous amount of
           | real estate advertising over the first year after I _bought
           | my house_ which was when my  "whew, glad I never have to do
           | that again" feelings were strongest. Is it just that they
           | extrapolate from consumables?
           | 
           | (About the only time I'm in the market for "another one of
           | those" is if the first one was so low quality that I returned
           | instead of putting up with it - or if I sampled a few things
           | to see which one was good and then need enough more to finish
           | the project.)
           | 
           | Not claiming that the ads don't have _some_ influence, but
           | they pretty much can 't result in another sale...
        
             | wtallis wrote:
             | I think the advertising industry has a very long tradition
             | of relying on and trusting _bad data_ if it 's the _only_
             | data they have. As long as everyone plays along and
             | believes that Nielsen ratings or circulation numbers or
             | click counts are accurate, you can have a more or less
             | functional market for advertising spots. And there 's
             | obviously demand for more detailed data, as long as
             | advertisers can believe that it is accurate and can make
             | their ads more effective.
             | 
             | When the analytics produce an obviously wrong conclusion
             | (such as saying you should be shown _more_ car ads
             | immediately after completing the purchase of a car),
             | everyone involved has a vested interest in believing that
             | the analytics must be right in some fashion. Doing
             | otherwise would mean taking on a big risk, straying from
             | the herd with a different advertising strategy that 's
             | guaranteed to take the blame for any drop in sales in the
             | near future.
        
               | labcomputer wrote:
               | > When the analytics produce an obviously wrong
               | conclusion (such as saying you should be shown more car
               | ads immediately after completing the purchase of a car)
               | 
               | Sorry to say: Probably another wrong intuition.
               | 
               | My husband was in an accident that totaled his car not
               | too long ago. So we bought a new one. Then after having
               | it for a few weeks, I realized that I liked many of the
               | new features it had so I started looking for one, too.
               | True story.
               | 
               | The first purchase of a car in our family caused (and,
               | more importantly for this discussion, was predictive of)
               | the purchase of a second car. I'm sure this does not only
               | happen after accidents.
        
               | jqpabc123 wrote:
               | _Sorry to say: Probably another wrong intuition._
               | 
               | I have bought multiple cars in my lifetime. But I have
               | *never* bought one right after another. This is not
               | intuition, it's a fact.
               | 
               | No one is suggesting this can't happen --- but is it
               | likely? Is it the norm?
               | 
               | "Personalized" ads assume it is --- and erroneously so in
               | my case.
               | 
               | Start looking at cars online and you'll be bombarded with
               | car ads for months after you've made a purchase. That ad
               | money was just wasted on me --- and I'm sure on many
               | others as well.
               | 
               | "Context sensitive" ads make no such erroneous assumption
               | --- and they still have you covered in any case. You are
               | shown ads only as long as you continue to express an
               | interest in the subject.
        
             | labcomputer wrote:
             | There is no flaw. If you go to any retailer where sales can
             | be tied to accounts, and you run a few SQL queries on their
             | sales history database, you can generate a table of counts
             | of transaction_n and transaction_n+1.
             | 
             | You will find that the most probable (the mode of the
             | distribution) thing to buy in transaction n+1 is either a
             | substitute for, a complement of, or identical to
             | transaction n.
        
               | 4ggr0 wrote:
               | isn't there a difference between buying a gallon of milk
               | every week because that's part of your standard household
               | equipment versus an item you buy once every couple of
               | years?
               | 
               | i think no one would disagree that there are things they
               | buy very frequently, almost on a schedule. (then again,
               | with these items people are probably very accustomed to
               | buying the same brand of milk every week, so ads don't
               | seem reasonable here as well).
        
               | likium wrote:
               | The incentive to show post-purchase ads is: 1. people
               | didn't like nth purchase so they're looking for a
               | substitute. 2. reinforce purchase behaviors / reduce
               | buyer's remorse.
               | 
               | Ads work at human psychology; they're not fully logical.
               | Though I'm sure there's inefficiency in marketing but if
               | post-purchase ads weren't ROI positive, I doubt the
               | market would be paying for them.
        
               | labcomputer wrote:
               | Like I said before, this phenomenon is broadly applicable
               | across almost everything. I'm hedging with "almost"
               | because I haven't personally seen data for every category
               | of product, but I _believe_ that it applies universally.
               | 
               | In a sibling comment I replied to someone with an
               | objection that it doesn't apply to cars... with a
               | personal anecdote that it does, at least sometimes, apply
               | to even cars.
               | 
               | Even governments do it: Having previous purchased a
               | nuclear submarine is highly predictive of future nuclear
               | submarine purchases. Likewise, _you_ probably have not
               | purchased a nuclear submarine, which makes me think you
               | probably won't buy one this year. ;-)
        
           | wat10000 wrote:
           | Does that apply across all product categories?
           | 
           | I can totally believe it for something like bananas or
           | shirts. If I just bought some there's a good chance I'll soon
           | buy more.
           | 
           | But vacuum cleaners? Cars? Who's out there buying those more
           | than once every couple of years at most?
        
           | ryoshu wrote:
           | Last attribution doesn't work. Retargeting is a joke and the
           | most valuable spenders have ad blockers so you can't even
           | reach them through display ads. The data is manipulated
           | everywhere as long as you can hand wave towards ROAS.
        
           | jqpabc123 wrote:
           | _They 're A/B testing all the time, and it wouldn't take long
           | at all for them to figure that out._
           | 
           | How? There is no way to A/B test if B doesn't exist.
           | 
           | I'm talking about "B" being a practical ad network
           | alternative to Google's effective monopoly. An offering that
           | provides everything Google does --- except the
           | "personalization". Instead of keying on the person's history
           | , key on the context --- what they are currently searching
           | for or what they are currently looking at.
           | 
           | As far as I know, this really doesn't exist in a generalized,
           | competitive form.
           | 
           | But it would be relatively easy and cost effective to
           | implement. Just bring back the <META name="keywords"> tag and
           | key on it instead of the person. Think about all the time and
           | money Google spends to invade people's privacy --- and simply
           | eliminate it.
           | 
           | The ad networks want advertisers to *believe* that the "black
           | box" they are offering is market based and cost effective but
           | they have no real, practical way to confirm this.
        
             | likium wrote:
             | They're called search-based targeted ads. That's where
             | Google's AdWords started from, and you can still do that if
             | you wish. But personalized ads work a magnitude better.
        
               | jqpabc123 wrote:
               | What advertising really needs is not more from the same
               | monopoly but rather an alternative to it.
               | 
               | The fact that Google choose to steer advertisers away
               | from Adwords by overcharging for them doesn't mean that
               | they can't be made just as effective.
        
           | Ferret7446 wrote:
           | So basically contextual ads suck.
        
           | rendaw wrote:
           | You're claiming that everyone in the industry knows
           | personalized ads are better, and not that they're just using
           | the most available or most popular solution, or the solution
           | their superiors are most comfortable with.
           | 
           | How do they know this? Are there papers or something?
        
           | jqpabc123 wrote:
           | _Across... well, basically every category of product... the
           | product which you are most likely to purchase next is the
           | same (or a substitute for or a complement to) the last
           | product you purchased._
           | 
           | Thanks for summarizing the logical fallacy of "personalized
           | ads".
           | 
           | Maybe what you say applies within the narrow context of a
           | single brick and mortar retail establishment --- clothing for
           | example.
           | 
           | If I buy a shirt at a *clothing* store, when I visit this
           | same *clothing* store again (in a few weeks or months) I may
           | be inclined to buy another one. The mere fact that I took the
           | time to visit again suggests it is likely.
           | 
           | But just after buying a shirt, how likely am I to buy another
           | one when I visit a pet supply store across town?
           | 
           | The brick and mortar world is naturally divided and separated
           | by context. When you walk into a pet supply store, you
           | *never* get hit with ads for clothing.
           | 
           | This is not true with on-line advertising which is totally
           | divorced from any rational context and as a result, the ads
           | are much less effective than they could be.
           | 
           | And the ad networks don't really care if the ads are
           | effective or not. In fact, they probably prefer it not be to
           | encourage advertisers to spend more on advertising in a
           | "black box" system that they fully control.
        
         | motbus3 wrote:
         | I guess all you said is correct but there is one important
         | point. Data has being systematically being gathered and
         | analysed to have an individual profile of your behaviour and
         | needs without people understanding. It is not about knowing how
         | much people needs to buy dog biscuits from people searching for
         | dogs, but knowing that John Doe is 33 years, has 2 dogs, votes
         | to democratic party, has chronic gastritis and commented on the
         | internet that he does not agree with current presidential
         | policies.
         | 
         | The level of identification and tracking possible today is
         | scary even across devices.
        
         | Animats wrote:
         | > Privacy Badger doesn't block ads unless they happen to be
         | tracking you
         | 
         | In practice, that's most of them. Privacy Badger by itself is
         | an OK ad blocker.
         | 
         | Also, you can easily tell Privacy Badger to block sites.
         | 
         | Privacy Badger warns you that blocking certain domains, such as
         | Google Tag Manager (otherwise known as Google Backdoor Hostile
         | Javascript Injector) will break some sites. In practice, this
         | seems not to be a problem. I've had Google Tag Manager blocked
         | for years.
        
         | glenstein wrote:
         | >Privacy Badger doesn't block ads unless they happen to be
         | tracking you;
         | 
         | That's what Unlock Origin is for. I don't know if they intended
         | it this way, but seems like they complement each other quite
         | well.
        
         | SilverElfin wrote:
         | > What's wrong with "personalized ads"? They are fundamentally
         | rooted in the past --- and the past is often no longer
         | relevant.
         | 
         | This is incorrect. It is often relevant, and it is reflected in
         | financial performance of personalized ads. Companies aren't
         | doing it for fun. They're doing it because it is wildly
         | profitable and that's because people respond more to ads that
         | are aware of that "past". You may not have access to the
         | "proof" but they absolutely do.
        
           | jazzyjackson wrote:
           | Yea bit of a selection bias. When I buy a vacuum cleaner and
           | see a bunch of vacuum cleaner ads after the fact, you think,
           | how can they be this dumb
           | 
           | But you don't notice all the ad spend that goes into making
           | you want more stuff in general, or all the ads that make you
           | feel a little uglier on a subconscious level
        
             | jcul wrote:
             | I read something before about how if you've bought a vacuum
             | cleaner, maybe there is an issue and you return it, so you
             | are still more likely than a random person in purchasing
             | one again soon. Not sure if there's ant truth in that.
             | Maybe all that matters is that you might click the ad out
             | of curiosity as you were recently looking into them...
        
               | lblume wrote:
               | Indeed. It might also be the case that the advertisements
               | are tailored to the weaknesses of the product you bought,
               | such that in case of a defect you might consciously or
               | subconsciously remember the advertised vacuum cleaners
               | with different properties.
        
               | wtallis wrote:
               | > maybe there is an issue and you return it, so you are
               | still more likely than a random person in purchasing one
               | again soon
               | 
               | I find it hard to believe that return rates are high
               | enough for this to be worth the trouble. It's much easier
               | to believe that the advertisers are simply reacting to
               | _any_ signal for personalization, even if they received
               | that signal too late.
               | 
               | > Maybe all that matters is that you might click the ad
               | out of curiosity as you were recently looking into them
               | 
               | That serves the interests of Google or any other ad
               | network; they don't really care about whether you
               | eventually complete the purchase, as long as they get
               | paid for your click. But the company actually selling
               | vacuum cleaners _should_ care.
        
         | johndhi wrote:
         | I understand your argument, but why should we believe you,
         | rather than advertisers spending millions of dollars, that this
         | other form of ads is more effective than what they do
         | currently? Your solution seems easier so it's hard to believe
         | they're not doing it for some good reason.
        
           | Xelbair wrote:
           | it's not about belief.
           | 
           | It's about rights - my personal right to privacy trumps any
           | business reason they think they have to track me.
           | 
           | but to not be an ass - the issue is in accountability - how
           | much of traffic to website is genuine? and no side wants to
           | take on that risk so we end up with elaborate inefficient
           | panopticon for advertisers profit.
        
         | jhanschoo wrote:
         | I don't know how you think the ad market works.
         | 
         | Advertisers have an idea who they want to sell to but they
         | don't know their browsing habits.
         | 
         | The ad industry collects data about you to see whether you are
         | like the person particular advertisers want to sell to and what
         | sites you visit. With this information it can display ads
         | relevant to you on the sites you visit.
         | 
         | You propose that ads shown should be conditioned just on the
         | content of a website, but you are missing out on the fact that
         | the content on any one website alone is a poor proxy for the
         | type of customer that the advertiser is targeting.
        
           | whatshisface wrote:
           | There seems like there would be a pretty simple fix for this:
           | first, collect statistics relating demographics to websites.
           | This can be done in an anonymized way. Next, publish this
           | research and use Bayes' theorem to invert the relationship
           | for serving ads.
        
         | ceroxylon wrote:
         | It has always annoyed me that a huge online mega-mart (that
         | starts with the letter A) will advertise things in the same
         | category as ones that have been recently bought, even though
         | they are definitely not frequent purchases.
         | 
         | It feels like the algorithm is saying "oh, they bought a
         | mattress... they must really love mattresses and want more!",
         | when much better ads could be suggested with the wealth of data
         | they have on shopping habits.
        
         | gigatexal wrote:
         | Yea I don't mind ads for things I'm already looking for.
        
         | Vegenoid wrote:
         | If contextual ads are more effective than personalized ads,
         | then there is an enormous market waiting to have its lunch
         | eaten by a contextual ad provider, which should be able to
         | operate at a far lower cost than a personalized ad provider.
         | 
         | That we don't see that happening _at all_ is pretty strong
         | evidence that personalized ads are more effective than
         | contextual ads. I find it highly unsurprising that ads which
         | are based on the history of a person are more effective than
         | ones based only on their present. If someone was looking for a
         | car last week, odds are that they are still looking for a car.
        
         | thisislife2 wrote:
         | > _Just because I searched for a car last week doesn 't mean I
         | haven't bought one already --- so why am I seeing auto ads when
         | I search for pet supplies?_
         | 
         | This generates a lot of false positives too - if I have bought
         | something and I see an ad about it, I may still click at it out
         | of curiosity but without any intention to purchase it. (And
         | rarely has an online ad or copy induced me to purchase
         | something again that I just bought). So Ad networks do have an
         | incentive to keep showing me ads that I have clicked, whether
         | it would convert into sales or not, because they make money
         | from these clicks. I think that's why "personalisation" matter
         | to the online ad industry - not because it increases conversion
         | and makes more money for the advertisers, but because it does
         | increase revenue for the advertisement platform.
        
           | asdff wrote:
           | I'm always surprised people even click ads.
        
             | thisislife2 wrote:
             | I am the kind who does a lot of research before purchasing
             | anything - so if I am buying something (or have bought it
             | recently) it will be on my mind for some time and an ad
             | related to it will arouse my curiosity, though (I like to
             | believe) I am rarely swayed by them.
        
         | zer00eyz wrote:
         | > What's wrong with "personalized ads"? They are fundamentally
         | rooted in the past --- and the past is often no longer
         | relevant. Just because I searched for a car last week doesn't
         | mean I haven't bought one already
         | 
         | It's something you do only once every 3-8 years. Targeting you,
         | who just bought, wrongly, is better spend than targeting me,
         | who isn't interested at all...
         | 
         | A good marketing team has a pretty sophisticated reporting
         | pipeline. A bad one is doing a lot of misattribution.
         | 
         | > the idea that personal browsing history is a good indicator
         | of the future
         | 
         | Its a good way to build a profile of a customer, and even
         | mundane things can be connected together into interesting data
         | conclusions... This was almost 15 years ago:
         | https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...
         | 
         | The reality is this, your consumer behaviors can be VERY
         | predictable. No one wants to know that their ghost in the
         | machine baahhh's like a sheep following the herd.
        
         | claaams wrote:
         | It's really (not) cool when I get personalized ads that imply
         | my sexuality or medical conditions when I am sharing a twitch
         | stream with colleagues or friends.
        
         | aucisson_masque wrote:
         | > In the process, they have surrendered their ad budgets to a
         | "black box" process that they have no insight into or control
         | over and can be easily manipulated against them.
         | 
         | No we were slowly forced by Google to surrender to their
         | algorithm that use tons of data on users.
         | 
         | I wish it was still easy to just put an ad for car when people
         | search << cheap car >>, but the reality is that they keep
         | removing features, making things convoluted and on the other
         | hand push hard for their automated algorithm.
        
         | midtake wrote:
         | Your first mistake is assuming the average person is as
         | reasonable as you are.
        
         | IncreasePosts wrote:
         | If I was an auto dealer web site operator, I definitely
         | wouldn't want another auto dealer advertising on my site,
         | taking my potential business.
        
         | mcv wrote:
         | The best example of context sensitive ads I've seen, is on the
         | Penny Arcade webcomic. It's a comic about computer games, so
         | most/all ads there are of interest to gamers. Not only that,
         | but the ads are made by the comic creators in the style of the
         | comic, and they're about games/products they love. It's not
         | just an ad, but an endorsement.
         | 
         | I would think that kind of ad is a lot more effective than an
         | authentically selected ad based on your browsing history.
        
           | zamadatix wrote:
           | They still do both (e.g. I got a Mint Mobile AdSense ad above
           | the comic) so it may be worthwhile enough to add on top but
           | not effective enough to justify more effective targeted
           | advertisements.
        
         | drnick1 wrote:
         | I personally don't want to see ads at all, be it on websites,
         | Youtube, or anywhere else. I only use uBlock with a very
         | restrictive policy (block ALL third party content), and also
         | block a very large number of malware domains (Hagezi's Ultimate
         | blacklist) at the DNS level. I don't see think I have seen a
         | single ad in years, unless it's a sponsored segment in a YT
         | video or similar.
        
           | pasc1878 wrote:
           | So how do the sites you use keep running? They need to have
           | money to run.
        
         | nine_k wrote:
         | Frankly, to me it's the other way around, I don't care _too_
         | much about all that tracking (even though I routinely block
         | most of it), but I _do_ care about the cost of having ads on
         | the page. The cost of my attention, first of all.
         | 
         | Some ads are masterfully made, but even they distract me, not
         | attract. They jump into the view, they suddenly break the page
         | flow, they strive to be clicked by mistake. Tis is especially
         | insufferable on mobile. They clutter the screen and obscure the
         | real content. They eat bandwidth and battery life by loading
         | tons of content I did not ask for. They play whole videos, some
         | are so impudent as to play sounds. They are consciously created
         | as an impediment to reading (or sometimes watching) the content
         | I came for! Isn't it the definition of being actively harmful?
         | 
         | Then, of course, they are mostly not relevant, like, 99.7% of
         | the time. To quote: <<A general trend that the advertising
         | business is not interested in delivering ads to the people that
         | want the product. Their real interest is in creating a
         | stratification of product offerings that are all roughly as
         | valuable to the advertiser as the price paid for them. They
         | have to find ways to split up the tranches of conversion
         | probability and sell them all separately, without revealing
         | that this is only possible by selling ad placements that are
         | intentionally not as good as they could be.>>
         | (https://news.ycombinator.com/item?id=42721611)
         | 
         | And they usually offer no way to say: "Hey, this is not
         | interesting, show something else". Instead, Reader View does
         | away with everything irrelevant in one click.
         | 
         | Interestingly, one of the places where I do not block ads is
         | Facebook (which I use sparingly). It knows everything about my
         | profile (obviously), it shows ads moderately, and in a way
         | that's not infuriating, and it even actively asks my opinion
         | about ads. As a result, I taught it to show me highly relevant
         | ads: about electronic music, vintage computers, etc, stuff that
         | I actually would be interested in clicking. This might look
         | anti-privacy, but the tracking is mostly limited to the
         | Facebook content, because I cut off third-party cookies.
        
         | esperent wrote:
         | > Without any real proof, they have bought into this vision of
         | advertising that is illogical, ineffective and simply not true
         | in many cases --- the idea that personal browsing history is a
         | good indicator of the future
         | 
         | You're claiming they don't have any real proof, but you
         | yourself are not providing proof of that. On the contrary, I
         | assume there's tons of proof (data), whole oceans of the stuff,
         | because personalized advertising goes far beyond just checking
         | if you searched for a car, then showing you car ads.
         | 
         | Instead its: if you searched for marriage related stuff, a year
         | later they'll start showing you baby stuff. If you searched for
         | "why is my husband so..." they'll start showing you ads for
         | divorce lawyers. If you search for "why are there no jobs",
         | they'll start showing you extremist political ads about
         | immigrants stealing all the jobs, and on and on.
         | 
         | This stuff, personalized, designed to manipulate you and hit
         | you at the times when you're emotionally vulnerable, does work.
         | Of course it works. Humans are easy to manipulate if you know
         | their private wants, needs, and emotional state.
        
         | Anon1096 wrote:
         | It's honestly so embarrassing and damning for HN that drivel
         | like this is getting upvoted. To argue that personalized ads
         | are bad for some kind of privacy argument is all well and good,
         | but to say they're less effective than contextual ads is
         | ridiculous. Some of the commentariate here honestly thinks
         | they've stumbled on something ad tech and marketing companies
         | have never thought of, or worse that there is some grand
         | conspiracy to cover it all up. Meanwhile the people who
         | actually work in ad tech know that there are armies of data
         | scientists poring over every facet they can to get any 1%
         | improvement possible. If contextual ads were actually better
         | Google and Meta et al would instantly switch to it. But they're
         | not.
        
       | HelloUsername wrote:
       | Redundant (with uBlock Origin) on Firefox:
       | 
       | https://github.com/arkenfox/user.js/wiki/4.1-Extensions#-don...
        
         | npteljes wrote:
         | Thanks for linking this page. I am using multiple of these
         | addons, but some years passed since I figured this setup, so it
         | was time for reconsider the choices.
        
           | ghostwords wrote:
           | PB is different from other extensions and works well with ad
           | blockers. If you like what PB does, feel free to keep using
           | it.
           | 
           | For more, see https://privacybadger.org/#How-is-Privacy-
           | Badger-different-f...
        
         | ls612 wrote:
         | I've been using both uBO and privacybadger together since time
         | immemorial does uBO truly have 100% coverage of all
         | privacybadger filter rules?
        
           | Joel_Mckay wrote:
           | Each offer something slightly different in various contexts.
           | uBlock covers most use-cases, but not every site is
           | completely clean.
           | 
           | In general, setting up NoScript per-site filters (like
           | blocking XSS, webgl or LAN resources) is more practical in
           | some ways, and offers deeper control of resources needed for
           | core page functionality.
           | 
           | Often, websites only really require their host, a JavaScript
           | CDN, and some media CDN/cloud URI. Modern sites often insert
           | telemetry or malware/ad services, and will load much faster
           | without that nonsense. =3
        
             | lblume wrote:
             | In that case, NoScript seems to really be a misnomer. It
             | should be called SomeScript or OnlyScript instead.
        
               | Joel_Mckay wrote:
               | Indeed, the per-site rule sets are a relatively recent
               | addition, but offer a better application layer filtering
               | solution.
               | 
               | Anecdotally, we have seen a correlation between minimal
               | resource domain/redirect counts, and site content
               | quality. =3
        
         | mixmastamyk wrote:
         | Believe PB rewrites search engine links, which I don't think
         | UBO does, at least by default:
         | 
         | https://www.eff.org/deeplinks/2023/09/new-privacy-badger-pre...
        
           | reaperducer wrote:
           | Irony: When I click that EFF link, my firewall goes all
           | Browser wants to connect to assets-usa.mkt.dynamics.com on
           | TCP port 443
        
             | nvr219 wrote:
             | Awkward
        
             | Barbing wrote:
             | Wonder when all analytics and ads will be first party
             | (presumably years away since it'd ostensibly be so tough
             | for the average small site). Enjoying it while it lasts I
             | suppose.
        
         | slumberlust wrote:
         | Shortsighted. Especially given what happened to adblock.
        
           | PrivacyDingus wrote:
           | Prefer not to expose myself tbh:
           | https://adtechmadness.wordpress.com/2020/03/27/detecting-
           | pri...
        
             | ghostwords wrote:
             | This detection is off by default. For more, see
             | https://www.eff.org/deeplinks/2023/10/privacy-badger-
             | learns-...
        
         | kmacdough wrote:
         | I use both to good effect. Similar goal, but not the same in
         | practice.
         | 
         | UBO is a request-level filtering system. It blocks certain
         | requests based on a set of patterns. It's incredibly simple,
         | incredibly fast, and surprisingly effective, since most adds
         | and trackers are served by 3rd party sources that can be
         | recognized. This doesn't catch everything, though, and trackers
         | can be sent alongside the core website content. PB provides
         | content-level filtering that can catch some things that slip by
         | UBO.
        
           | zamadatix wrote:
           | PB does things uBO doesn't bother with, but not because uBO
           | only has request level filtering. E.g. uBO also employs
           | content level filtering and methods such as scriptlet
           | injection to neuter/stub specific tracker functionality.
        
         | ghostwords wrote:
         | uBlock Origin is an excellent privacy tool. However, uBlock
         | Origin is not a replacement for Privacy Badger (nor is Privacy
         | Badger a replacement for uBlock Origin).
         | 
         | For more see https://privacybadger.org/#How-is-Privacy-Badger-
         | different-f...
         | 
         | That wiki page is a bunch of nonsense. For example:
         | 
         | >Redundant with Total Cookie Protection (dFPI)
         | 
         | https://privacybadger.org/#Is-Privacy-Badger-compatible-with...
        
       | worldsavior wrote:
       | Any extension you add so you can have more privacy is misleading.
       | Blocking requests/modifying HTML actually makes you more unique.
       | The only real solution for privacy is TOR browser.
        
         | HelloUsername wrote:
         | There's a difference between privacy and security
        
           | worldsavior wrote:
           | It says _Privacy_ Badger.
        
           | mindslight wrote:
           | They are different concepts, but they are reliant on each
           | other. Framing them as separate qualities is a false
           | dichotomy pushed by webapps that want to market themselves as
           | "secure" as they're set up to attack you.
        
         | bogwog wrote:
         | This isn't true. If you're the _only_ person in a population
         | with the extension, then it could be assumed that the
         | connections without any successful fingerprinting are coming
         | from you. But if even one other person has the extension, there
         | 's no way to tell you apart.
        
         | mosselman wrote:
         | When you open a random content website, such as someone's blog
         | or The New York Times, it could theoretically have code to
         | detect the non-loading of several trackers. However, most
         | likely, nobody has gone through the trouble of doing this.
         | 
         | Those trackers, such as Facebook and Google, aren't loaded at
         | all, so they are unaware of the request that was not tracked.
         | 
         | What you are advocating is loading those libraries, etc.,
         | anyway and allowing them to have their way with your browser
         | session. This will always be less private than not doing it.
         | Even Tor Browser has all sorts of protections from these types
         | of things in place, which you would need far less of if you
         | just blocked these tracking libraries to begin with.
         | 
         | Yes, theoretically, my blog or The New York Times could start
         | profiling the missing requests and send them over to Facebook
         | through the back-end, which is what is referred to as 'server-
         | side tracking' in the industry, as far as I know. However, the
         | chances of most websites doing this are slim, as it requires at
         | least some effort on the server side. The way these websites
         | usually do this is by passing along the account information
         | they have on you, such as e-mail addresses, phone numbers, etc.
         | Even if you signed in on some site with Tor, they'd still send
         | those things along if they had gone through this trouble.
         | 
         | Ironically, even Tor relies on clearing cookies, disabling
         | JavaScript, and blocking specific requests to protect your
         | identity, not just the origin obfuscation. So, the thing you
         | are claiming makes it easier to track you, and suggesting that
         | Tor is the solution is somewhat at odds.
        
           | jrochkind1 wrote:
           | > , it could theoretically have code to detect the non-
           | loading of several trackers. However, most likely, nobody has
           | gone through the trouble of doing this.
           | 
           | More and more sites are definitely doing that, in my
           | experience.
        
         | npteljes wrote:
         | It's two different kinds of privacy in this case. What the
         | Badger offers is privacy from the domains run by advertisers.
         | What you're talking about is privacy from the first party that
         | you visit.
        
       | ytrt54e wrote:
       | Privacy Badger and uBlock = a good lightweight combination.
        
         | sedawkgrep wrote:
         | Near as I can tell, PB is redundant / unnecessary if you have
         | uBlock.
        
           | extraduder_ire wrote:
           | It's either a page on the github wiki or a tweet by gorhill,
           | but they say that ublock origin shouldn't be used with other
           | blockers as they can interfere with anti-detection scripts.
        
           | slumberlust wrote:
           | Chevy is redundant if you have a Ford, but I'd like to see
           | both stay around and be options.
        
           | dicknuckle wrote:
           | completely untrue.
        
             | sedawkgrep wrote:
             | Welcome to hear why this is completely untrue.
        
           | ghostwords wrote:
           | Apples and oranges. PB is not ad blocker (doesn't use the
           | same lists), made by a non profit to fight for a better web,
           | comes with unique features.
           | 
           | For more, see https://privacybadger.org/#How-is-Privacy-
           | Badger-different-f...
        
       | PranaFlux wrote:
       | Privacy Badger has been around for YEARS and doesn't cover a lot
       | of cases. Use uBlock Origin instead.
        
         | ghostwords wrote:
         | What doesn't Privacy Badger cover? (Yes, Privacy Badger is not
         | an ad blocker but it works well with ad blockers.)
        
       | n3storm wrote:
       | Happy desktop and mobile user since first release.
        
         | jraedisch wrote:
         | Me too!
        
         | commandersaki wrote:
         | Do you know what impact it has had? privacytools.io removed it
         | from their list as it is superseded by uBlock Origin:
         | https://github.com/privacytools/privacytools.io/pull/1864
        
           | bfg_9k wrote:
           | privacyguides.io got turned into a shill website.
           | 
           | The original crew that ran things are now on privacy guides
           | 
           | https://www.privacyguides.org/en/
        
       | AfterHIA wrote:
       | Badger, Badger, Badger, Badger, Badger
       | 
       | Mushroom, mushroom.
        
         | handoflixue wrote:
         | Oh, it's a snake.
        
       | reaperducer wrote:
       | Caveats:
       | 
       |  _We are working towards Safari on macOS support. Safari on iOS
       | seems to lack certain extension capabilities required by Privacy
       | Badger to function properly.
       | 
       | Chrome on Android does not support extensions. To use Privacy
       | Badger on Android, install Firefox for Android.
       | 
       | Privacy Badger does not work with Microsoft Edge Legacy. Please
       | switch to the new Microsoft Edge browser._
        
       | drnick1 wrote:
       | How is this better than blocking all third party content with
       | uBlock Origin? Doing so does break a lot of websites, but you can
       | always manually enable necessary CDNs if you care.
       | 
       | I doubt Privacy Badger blocks fonts.googleapis.com for example,
       | which is a dependency A LOT of websites have and that allows
       | Google to track people across the Internet.
        
         | nnf wrote:
         | Privacy Badger has three modes for each host (other than the
         | origin) from which content is loaded on a page: Allow, Block
         | Cookies, and Block Entirely. This lets you load things like
         | Google fonts without allowing tracking cookies to be set. Yes,
         | Google still sees your IP and user agent and can do some
         | tracking that way, but they can't add a tracking cookie (at
         | least once Privacy Badger sees them trying to), and you have
         | the option to block Google Fonts (and whatever else) entirely
         | if you want.
        
           | Minor49er wrote:
           | uBlock Origin also has this functionality
        
         | Barbing wrote:
         | Is there a solution that'd 1:1 replace Google Fonts with a
         | local version?
         | 
         | ...OK, looks like LocalCDN could do this (e.g. with a Firefox
         | extension), anyone tried it?
         | 
         | LocalCDN - https://localcdn.org
        
           | drnick1 wrote:
           | You don't need to replace anything, the browser will
           | automatically fall back to similar local fonts.
        
             | Barbing wrote:
             | Thanks. I've seen that--lacks in aesthetics and I miss out
             | on the artistry of some small blogs etc.
             | 
             | For greater privacy of course not a bad tradeoff!
        
         | jrochkind1 wrote:
         | PrivacyBadger adjusts what it blocks over time vs seeing it
         | track you. It did start blocking Google Fonts for me, and I had
         | to manually re-enable it because I wanted it.
         | 
         | I forget which level of blocking it was applying; some cookies
         | it just keeps from being cross-site, it isolates them. Others
         | it blocks entirely. You can easily adjust which it is doing for
         | any given cookie.
         | 
         | I think it's true that if you have uBlock Origin you probably
         | don't need this though, that seems likely. I don't run uBlock
         | Origin.
        
         | ghostwords wrote:
         | Manual blocking with uBO is hands on. Privacy Badger is
         | (mostly) hands off.
         | 
         | For more, see https://privacybadger.org/#How-is-Privacy-Badger-
         | different-f...
        
       | lsuresh wrote:
       | I currently run Firefox nightly with cross-site cookies disabled
       | and all the trackers/scripts blocked. I also run uBlock Origin.
       | Any idea if privacy badger is redundant with this set up?
        
         | tao_oat wrote:
         | According to [this page](https://github.com/arkenfox/user.js/wi
         | ki/4.1-Extensions#-don...), yes, it's redundant in that case.
        
         | ghostwords wrote:
         | Check out the following links:
         | 
         | - https://privacybadger.org/#Is-Privacy-Badger-compatible-
         | with...
         | 
         | - https://privacybadger.org/#How-is-Privacy-Badger-
         | different-f...
        
       | hn-ifs wrote:
       | If you're using ublock origin in advanced mode (really miss
       | umatrix) with JavaScript blocked by default, where you whitelist
       | things. What does PB offer over and above this?
        
         | ghostwords wrote:
         | Click-to-active widget replacement, GPC/DNT enforcement, the
         | ability to turn off uBO entirely for a website when you don't
         | feel like dealing with it and then have PB take care of most
         | problems automatically.
         | 
         | For more, see https://privacybadger.org/#How-is-Privacy-Badger-
         | different-f...
        
       | user3939382 wrote:
       | Been using it for years, it's cool. Breaks a lot of websites but
       | know to suspect it when you can't make a payment or login
       | somewhere. EFF does some good work but I'm much less of a fan
       | than I used to be once I realized that at least to some degree
       | more than merely net neutrality, they function as a telecom lobby
       | laundered through digital ethics.
        
         | jrochkind1 wrote:
         | Cite to more on EFF as telecom lobby? I'm interested in
         | learning more.
        
         | ghostwords wrote:
         | Sorry about the breakages!
         | 
         | Just FYI, you can always disable Privacy Badger on a particular
         | site by using the "Disable for this site" button in PB's popup.
         | 
         | You can also help make PB better by using the "Report broken
         | site" button in PB's popup.
        
       | neves wrote:
       | Why a Brave browser user would need this extension? Sincere
       | question
        
         | UberFly wrote:
         | You are fine just using the built-in ad and tracker blocking in
         | Brave. It's very effective on its own.
        
         | ghostwords wrote:
         | If you like any of PB's features (like click-to-activate
         | widgets) or want to support EFF's mission and fight for a
         | better web.
         | 
         | For more, see https://privacybadger.org/#How-is-Privacy-Badger-
         | different-f...
        
       | istillwritecode wrote:
       | you can't install for Firefox on Android unless you use a Google
       | account for the play store.
        
         | ghostwords wrote:
         | Is this particular to Privacy Badger? Or is it just how it
         | works on Android?
        
       | idk1 wrote:
       | On a side note, does anybody have a good cookie consent blocker,
       | pop-up blocker for Firefox? I uninstalled "I don't care about
       | cookies" since he got taken over by a mysterious third party.
        
         | kubanczyk wrote:
         | I'm using "EasyList/uBO - Cookie Notices" in my uBlock Origin
         | in the Filter lists. It works well enough for blocking cookie
         | pop-ups.
        
         | jillesvangurp wrote:
         | I use Consent-O-Matic. It doesn't catch everything but it does
         | work on some sites. Basically it just automatically goes for
         | the "Reject" option if that's provided in a reasonably standard
         | way. Lots of sites where that doesn't work, obviously. But a
         | few where it does.
         | 
         | Probably a good benchmark if you are developing standard cookie
         | consent dialogs is whether they work with this.
        
         | ghostwords wrote:
         | We're working on this feature now! Privacy Badger will
         | automatically opt you out of common cookie consent banners,
         | when opting out is an option.
        
         | mzajc wrote:
         | Not an exhaustive solution, but these are often loaded with
         | third party requests. The domains often contain "cookie",
         | "privacy", "consent", or similar, and blocking them does the
         | trick. uBlock Origin lets you do that once you tick the "I am
         | an advanced user" box.
        
       | jrochkind1 wrote:
       | I find it increasingly makes sites I want to visit stop working,
       | more than it used to. I've been running it for a few years.
       | 
       | I don't mind having ads on the page, I do mind being tracked. But
       | I guess there is no value to showing me ads without tracking me.
        
         | ghostwords wrote:
         | Sorry about the breakages!
         | 
         | Just FYI, you can always disable Privacy Badger on a particular
         | site by using the "Disable for this site" button in PB's popup.
         | 
         | You can also help make PB better by using the "Report broken
         | site" button in PB's popup.
        
           | jrochkind1 wrote:
           | i do both!
           | 
           | Although sometimes it's confusing why a site isn't working --
           | I have to remember it might be Privacy Badger, sometimes I
           | forget about Privacy Badger.
           | 
           | Also, being a developer, sometimes I figure out which
           | trakcers need to be moved to yellow or green from red to get
           | it to work.
           | 
           | i wasn't sure "report broken site" was actually useful, like
           | this would really get to a human, and matter? Especially
           | since I understand the trackeres that get blocked yellow/red
           | are adaptive (not sure if that means specific to my client or
           | not). But if you say it's helpful, I'll keep doing it!
        
             | ghostwords wrote:
             | Thank you!
             | 
             | >i wasn't sure "report broken site" was actually useful,
             | like this would really get to a human, and matter?
             | 
             | It matters! We generate and respond to daily aggregate
             | reports. We also periodically comb through bunches of raw
             | reports to see what aggregation misses.
        
       | ziofill wrote:
       | I dream of the day shoving advertising onto people's faces will
       | be illegal.
        
       | rramadass wrote:
       | Google/Others DNS + Turn on all privacy/security settings on
       | Firefox including HTTPS-Only mode and DNS-over-HTTPS + Ublock
       | Origin + Privacy Badger + Decentraleyes = Poor man's VPN.
        
       | mantra2 wrote:
       | The way I initially read this headline my brain thought that this
       | privacy extension was going to stop spying on users. Confused for
       | a moment there.
        
       ___________________________________________________________________
       (page generated 2025-09-29 23:01 UTC)