[HN Gopher] Amazon fined $2.5B for using deceptive methods to si...
       ___________________________________________________________________
        
       Amazon fined $2.5B for using deceptive methods to sign up consumers
       for Prime
        
       Author : Improvement
       Score  : 258 points
       Date   : 2025-09-25 15:35 UTC (7 hours ago)
        
 (HTM) web link (www.ftc.gov)
 (TXT) w3m dump (www.ftc.gov)
        
       | iancmceachern wrote:
       | They should do legalshield next
        
         | Our_Benefactors wrote:
         | I've never heard of legalshield. What's their deal?
        
           | iancmceachern wrote:
           | You have to email them to cancel
        
             | jkestner wrote:
             | There was a FTC rule about to go into effect that would
             | require it be as easy to cancel as it is to subscribe to a
             | service. A court struck it down on procedural grounds.
             | https://www.consumeraffairs.com/news/click-to-cancel-rule-
             | ha...
        
         | jq-r wrote:
         | Adobe. The only "free trial" subscription I actually had to pay
         | to cancel. Despicable company.
        
           | Aloisius wrote:
           | The FTC sued Adobe last year for subscription dark patterns.
           | 
           | https://www.ftc.gov/legal-library/browse/cases-
           | proceedings/2...
        
       | Larrikin wrote:
       | Is this one of those situations where we sign up and get a bit of
       | money from the company, or will we have already been contacted?
        
         | citizenpaul wrote:
         | My guess is 95%+ of the restitution will be in the form of a
         | free year of Amazon prime. I'm pretty cynical though.
        
           | delecti wrote:
           | It explicitly says "refunds" in TFA.
           | 
           | > Amazon will be required to pay a $1 billion civil penalty,
           | provide $1.5 billion in refunds back to consumers [...]
        
         | Brybry wrote:
         | Amazon will pay $1 billion to the government as a penalty and
         | set aside $1.5 billion for consumers. The settlement terms have
         | most of the details. [0]
         | 
         | Amazon will do an automatic payout to some people for up to
         | $51. No need to claim anything for that. I'm guessing they'll
         | mail checks or prepaid debit cards or something.
         | 
         | Then Amazon will make a website, within 30 days, and post it on
         | their site (and I'm sure news media will also post it) that
         | will be for manual claims. These claims are also for up to $51
         | and people will have 180 days to manually claim.
         | 
         | After that, if there's still money, then Amazon will repeatedly
         | do more $51 automatic payments to more people until they're out
         | of money (basically more lax automatic qualification of Prime
         | members from June 23, 2019 to June 23, 2025).
         | 
         | Basically ~30 million people get up to $51.
         | 
         | [0] https://www.ftc.gov/system/files/ftc_gov/pdf/Amazon-ROSCA-
         | Or...
        
         | paxys wrote:
         | This wasn't a class action lawsuit, so the process will be a
         | bit more strict. But yes, ultimately there is a pool of money
         | set aside for payments and everyone will get a tiny bit ($51).
        
       | Spivak wrote:
       | The actual win isn't the fine, it's
       | 
       | > and cease unlawful enrollment and cancellation practices for
       | Prime.
       | 
       | which thank god, Amazon deserves to be in the hall of fame for
       | their multiple beg screens.
        
         | StillBored wrote:
         | Which because they have gotten away with it for so long,
         | everyone else has been copying (or well I guess this has been
         | going on for decades in various forms) them.
         | 
         | Ex, netflix, which has decided to pop up a 'we noticed there
         | are people who don't live with you using your account, click
         | here to pay us another $9/month' every time it starts on my TV,
         | presumably because my underage child, who legally lives with
         | me, uses it on her phone when she is away at school for 5
         | months a year.
         | 
         | And then when someone clicked the default pay us button, I was
         | unable to figure out how to remove the charge without actually
         | calling and telling them I was canceling after 20+ years. (the
         | whole extra member thing wasn't showing up in the web ui, no
         | idea why, maybe its because of the TV clicking process).
        
         | majormajor wrote:
         | Huh, I was wondering why cancelling after a free trial recently
         | was easier than the last time I cancelled a few years ago.
        
         | WillPostForFood wrote:
         | It is two screens, three clicks - not hard at all.
         | 
         | https://www.amazon.com/mm/pipeline/cancellation
         | 
         | https://www.youtube.com/watch?v=ddxPcnMG0fE
        
           | cchance wrote:
           | I'm honestly confused, cancelling prime doesn't seem hard
           | lol, its the typical "are you sure" shit every site has
        
             | cratermoon wrote:
             | > its the typical "are you sure" shit every site has
             | 
             | Saying "everyone does it" doesn't make it legal or right.
             | Going after Amazon and winning a ruling against is a good
             | first step in eliminating these exploitive practices
             | everywhere.
        
           | oompydoompy74 wrote:
           | That's double the amount of screens and triple the amount of
           | clicks it should take.
           | 
           | I subscribe to as many things as I can through Apple because
           | I can instantly unsubscribe without companies wasting my
           | time.
        
           | rubiquity wrote:
           | It should be one click.
        
             | Towaway69 wrote:
             | It's one click buy and three click "unbuy". Strange that
             | the latter hasn't yet been patented - perhaps the click
             | count isn't done yet.
        
       | ChrisArchitect wrote:
       | Some more discussion earlier:
       | https://news.ycombinator.com/item?id=45365712
        
       | bobbyprograms wrote:
       | Huh I forgot to cancel and called and they refunded me lol.
        
       | citizenpaul wrote:
       | Cool...another "Historic" fine that represents a tiny percent of
       | a companies quarterly profits.
        
       | crazygringo wrote:
       | > _harmed by their deceptive Prime enrollment practices_
       | 
       | I'm still confused by this part.
       | 
       | I didn't use Prime for a long time. I remember lots of buttons
       | inviting me to sign up, just like YouTube asks me weekly if I
       | want to subscribe to premium.
       | 
       | But I don't remember anything seemingly deceptive, and none of
       | the news articles seem to actually provide any details. So what
       | precisely was deceptive?
       | 
       | And even the cancellation part, it's just two confirmation
       | screens. It doesn't seem bad. It honestly seems about the same as
       | any other website subscription I've ever had. You click to
       | cancel, say yes I really don't want the benefits (this is the
       | only extra step), and then click to confirm the cancellation.
        
         | Analemma_ wrote:
         | I canceled Prime about 18 months ago, and now every single time
         | I go to check out on Amazon, before the checkout page there's a
         | splash screen a the gigantic, bright blue CHECK OUT WITH PRIME
         | button, and then under that, in 8pt font with grey-on-white
         | text, a "No thanks, continue without Prime" link. The lack of
         | any subtlety would be hilarious if it wasn't so irritating.
         | Throw the book at them.
        
           | crazygringo wrote:
           | Ah thanks, I did some digging and found some screenshots from
           | 2017 and 2022 respectively:
           | 
           | https://i.insider.com/6226b418990863001998d7a9?width=1200&fo.
           | ..
           | 
           | https://i.insider.com/6226b454dcce010019a7243a?width=1200&fo.
           | ..
           | 
           | The "no thanks" on the second one does seem particularly
           | egregious. I'm curious if there's a screenshot of the current
           | one you describe.
        
             | cratermoon wrote:
             | The "I do not want fast, free shipping" in the first
             | screenshot is insulting. The worst kind of dark pattern
             | guilting.
        
           | trenchpilgrim wrote:
           | Mine also uses wording that strongly implies I'll be paying
           | as much as $7 for shipping without Prime, on an order with
           | free shipping.
        
         | andy99 wrote:
         | It's pretty heavily dark patterned for me. When you go checkout
         | there is a big prime banner inviting you to click now that
         | looks the the default "next screen" button, and smaller fainter
         | text below saying "continue without enjoying prime benefits".
         | 
         | Something similar happens again with the shipping. I only ever
         | buy enough to get free shipping, but it never defaults to that,
         | it tries to trick you by defaulting to paid, and then when you
         | scroll to change your shipping to free, it again makes "join
         | prime" the most default looking option to pick.
         | 
         | I'm pretty sure in the past there was an extra nag somewhere
         | but the above is my most recent experience. Maybe legal but
         | certainly feels like you're dealing with a scammer.
        
           | koolba wrote:
           | With prime they also default you to slower shipping options
           | some of the time. I haven't quite figured out what or why yet
           | though. It might be related to ordering multiple items in
           | tandem.
        
             | RandallBrown wrote:
             | I've been given the option to delay shipping (and be given
             | a digital credit) or choose a certain day to have multiple
             | orders come in the same box. I don't think that was ever
             | the default option though.
        
           | dade_ wrote:
           | And, as noted in the article, it still wrongfully states
           | decline Prime and pay for shipping despite shipping already
           | being free if you are willing to wait for delayed shipping.
           | 
           | Since I cancelled Prime, I have saved a fortune in addition
           | to my $100. Not just on Amazon, but period. Super convenient
           | and fast resulted in me buying more, now I am just buying
           | much less stuff, make fewer orders less often. even waiting
           | to go to a store I figure out a way to solve a problem
           | without buying anything, and sometimes to need goes away.
           | 
           | I guess I have Trump to thank for it, never would have
           | cancelled Prime if it wasn't for the US boycott.
        
             | andy99 wrote:
             | I cancelled prime because like all "prepaid" things, it's
             | basically a scam or they wouldn't offer it.
             | 
             | When I used to have it, half of the items were "not
             | eligible for prime" and many more were "add-on items" where
             | you had to spend $25 or whatever before you could ship them
             | free (in which case you don't need prime anyway). It was
             | basically worthless.
        
         | AlotOfReading wrote:
         | This is the resolution of a years-old FTC case against Amazon,
         | which included an internal program called "Project Iliad" to
         | lower cancellation rates by increasing the number of steps
         | involved, among other things. The cancellation process has
         | changed between the initial filing and now.
        
           | tomComb wrote:
           | But it was never as bad as for most telecoms.
        
             | pixl97 wrote:
             | There is a reason telecom donates a lot to congress.
        
             | Aurornis wrote:
             | It was nowhere near as bad as the giant gym chains or any
             | other number of businesses.
             | 
             | I can think of a lot of membership and subscription
             | services that have been far harder to cancel that I wish
             | the FTC would do something about. A few extra clicks to
             | cancel Prime is nothing in comparison to the gauntlet
             | required to cancel some gym memberships. I remember a story
             | where someone forgot to cancel their gym membership before
             | moving across the country but the gym's policy required
             | that you cancel in-person at the gym. They had to pay the
             | monthly fee until their next trip back home, then lose an
             | hour traveling to the gym to fill out the cancellation
             | paperwork.
        
               | AlotOfReading wrote:
               | They did that. The FTC had a simple click-to-cancel rule
               | that was supposed to start enforcement this year. It was
               | struck down on procedural grounds during appeal in July.
        
               | Retric wrote:
               | Scale is important here. Small harm across tens of
               | millions of people adds up.
        
           | ratelimitsteve wrote:
           | you'd think they'd have better opsec then to let the
           | nefarious purpose of the project be openly referenced by the
           | title.
        
             | arcastroe wrote:
             | I don't know anything about the Iliad. I asked generative
             | AI how the name fit in, or why it was appropriate for the
             | project. Adding the response below, in case it helps
             | others.
             | 
             | -----
             | 
             | The name "Project Iliad" is almost certainly a reference to
             | Homer's Iliad, the ancient Greek epic poem about the Trojan
             | War.
             | 
             | The connection works as a kind of corporate in-joke or
             | metaphor:
             | 
             | The Iliad is long, complex, and arduous -- much like the
             | cancellation process Amazon designed. By naming the project
             | after an epic full of prolonged struggle, the team was
             | signaling (perhaps ironically) that customers would have to
             | endure an "epic battle" just to cancel.
             | 
             | Conflict and attrition are central to the Iliad's story.
             | The war drags on, wearing down opponents. In Amazon's
             | context, Project Iliad's design was to wear down users'
             | will to cancel through friction.
        
               | dylan604 wrote:
               | Why would you put any validity to that response what so
               | ever?
        
           | beezle wrote:
           | Wait.. you mean "Today, the Trump-Vance FTC..." is an
           | exaggeration? Personally I never knew that we were supposed
           | to prefix administration names infront of agencies but guess
           | I'm a dope.
        
         | NBJack wrote:
         | This is a quick visual walk thru of the pattern before they
         | fixed it:
         | 
         | https://youtube.com/shorts/FYnr1llUVG0?si=xzMV-Q7NHdtfoKSs
        
           | macNchz wrote:
           | This is even a somewhat less aggressive flow than it used to
           | be, I think. I dug up this screenshot of a part of the
           | cancellation process as it existed when I went through it in
           | 2018 or 2019, which confused me at the time:
           | https://i0.wp.com/ebookfriendly.com/wp-
           | content/uploads/2019/...
           | 
           | I had an annual subscription, and the options on that page
           | made it seem like if I were to cancel that I'd actually lose
           | access _immediately_ , forfeiting the remaining value I'd
           | already paid for. That wasn't in fact the case, but clearly
           | it was designed to guide you into using the "Remind Me"
           | button instead, which I imagine is a very leaky bucket--
           | surely many people who fully intended to cancel would wind up
           | missing the notification three days before renewal and get
           | billed for another year.
           | 
           | Additionally, the text of the buttons and lack of explanation
           | of what's going to happen gives that screen some finality: if
           | I click "End my Benefits" does that mean they end immediately
           | with no recourse? The next page actually showed that you
           | could end and get a refund, or end at the end of the already-
           | paid period, but it was obviously designed to make you
           | uncertain.
           | 
           | Source of screenshot: https://ebookfriendly.com/how-
           | successfully-cancel-amazon-pri...
           | 
           | It seems like they've been adjusting some of the language on
           | the screens in the years since, but still in super confusing
           | ways: https://www.reddit.com/r/amazonprime/comments/wdy84t/ca
           | ncell...
        
         | prasadjoglekar wrote:
         | You should read the original complaint. It alleged that Amazon
         | made is really easy to inadvertently sign up for Prime, but
         | much more difficult to cancel. See the PDF below and the
         | screenshots that has.
         | 
         | Upon filing of the complaint, Amazon removed these dark
         | workflows quickly.
         | 
         | https://deadline.com/wp-content/uploads/2023/06/FTC-Amazon-c...
        
           | BeetleB wrote:
           | For ending membership, start on page 44:
           | 
           | > Clicking the link did not end Prime membership. Instead, it
           | took the consumer to another page with a heading that read:
           | "End Your Amazon Prime Membership." The page contained a
           | button labelled "End Your Prime Membership." Pressing the
           | button did not end Prime Membership.
           | 
           | ...
           | 
           | > Once consumers reached the Iliad Flow, they had to proceed
           | through its entirety--spanning three pages, each of which
           | presented consumers several options, beyond the Prime Central
           | page--to cancel Prime.
           | 
           | ...
           | 
           | > Also, on page one of the Iliad Flow, Amazon presented
           | consumers with three buttons at the bottom. "Remind Me
           | Later," the button on the left, sent the consumer a reminder
           | three days before their Prime membership renews ... "Keep My
           | Benefits," on the right, also took the consumer out of the
           | Iliad Flow without cancelling Prime. Finally, "Continue to
           | Cancel," in the middle, also did not cancel Prime but instead
           | proceeded to the second page of the Iliad Flow.
           | 
           | > Finally, at the bottom of Iliad Flow page two, Amazon
           | presented consumers with buttons offering the same three
           | options as the first page: "Remind Me Later," "Continue to
           | Cancel," and "Keep My Membership" (labelled "Keep My
           | Benefits" on the first page). See Attachment Q, at 4. Once
           | again, consumers could not cancel their Prime subscription on
           | the second page of the Iliad Flow. Choosing either "Remind Me
           | Later" or "Keep My Membership" took the consumer out of the
           | Iliad Flow without cancelling. Consumers had to click
           | "Continue to Cancel" to access the third page of the Iliad
           | Flow.
           | 
           | ...
           | 
           | > Therefore, to complete the Iliad Flow and cancel a Prime
           | membership, the consumer needed to click a minimum of six
           | times from Amazon.com: Prime Central -> "Manage Membership"
           | -> "End Membership" -> "Continue to Cancel" -> "Continue to
           | Cancel" -> "End Now."
        
             | ocdtrekkie wrote:
             | You know what was the best part?
             | 
             | > "Remind Me Later," the button on the left, sent the
             | consumer a reminder three days before their Prime
             | membership renews
             | 
             | This feature _didn 't work_. They just helpfully never
             | reminded you you were about to get billed. I doubt that was
             | accidental. I tested this several times.
        
               | FireBeyond wrote:
               | Nope. I got bit by "unexpected" Prime annual renewal
               | charges multiple times. They were certainly authorized,
               | but I think there should be some consumer protection that
               | any renewal period longer than say 3 months should have
               | mandatory renewal warnings with enough reasonable time
               | for cancellation.
        
               | SaberTail wrote:
               | California requires a warning a month in advance for
               | anything a year or longer. Pointing out this law has
               | gotten me a few refunds from services that failed to
               | comply and renewed my subscription without telling me.
               | 
               | https://leginfo.legislature.ca.gov/faces/codes_displayTex
               | t.x....
        
         | mindslight wrote:
         | I'm a stickler for reading details, and they _still_ got me
         | once by making the  'sign up to pay for prime' "offer"
         | looking/reading very similar to the 'free trial' offer. The
         | customer service chat straightforwardly canceled it and
         | refunded the fraudulent charge, but the way all of their
         | dialogs are set up and stylized its obvious they're trying to
         | induce mistaken (ie fraudulent) transactions.
        
         | GoatInGrey wrote:
         | It's when the button that signs you up for Prime is the blue
         | button marked "Continue" or something similarly vague, on top
         | of defaulting your shipping options to the paid, expedited
         | ones, and changing the card you are using if there are multiple
         | and one benefits Amazon more than the other (i.e. Amazon Store
         | Card, the non-Amex option), where it gets cumulatively
         | ridiculous.
        
         | BeetleB wrote:
         | > And even the cancellation part, it's just two confirmation
         | screens.
         | 
         | Call me a fool, but I fell for this and paid them for several
         | months.
         | 
         | First, I don't think it was just two screens (the article
         | mentions 3).
         | 
         | Second, unless you read _really carefully_ , they made it
         | appear that you had indeed unsubscribed, when you hadn't. I
         | think the messaging was something along the lines of "OK, you
         | have access to it until the end of the month". I was a monthly
         | subscriber, so I took it to mean it would stop at the end of
         | that month. But what they were really saying was something
         | along the lines of "... and maybe you can think about it some
         | more to see if it's worth it for you, and if you still want to
         | cancel, click here". Only it wasn't as obvious as how I wrote
         | it.
         | 
         | > It honestly seems about the same as any other website
         | subscription I've ever had.
         | 
         | Not for me. For all the subscriptions I've canceled, Amazon
         | Prime was the only one I fell for and ended up paying
         | continually. Yes, other sites may have multiple steps, but the
         | verbiage was always much clearer that you still hadn't
         | unsubscribed.
        
       | unquietwiki wrote:
       | The proposed remedy seems fine. What stuck out to me is the
       | "Trump-Vance" attribution: I haven't seen something like that
       | since the election.
        
         | cchance wrote:
         | Anything that happens during this presidency (even if started
         | under biden) gets a trump by-line...
        
           | pahkah wrote:
           | And as you're implying, this action began under the "Biden-
           | Harris FTC": https://www.ftc.gov/news-events/news/press-
           | releases/2023/06/...
        
             | dylan604 wrote:
             | My immediate reaction to the title was "Bezos must not have
             | written a large enough check to the library fund" or
             | whatever else the orange man wants funded. yeah yeah, Bezos
             | isn't in charge blah blah. Someone from the smile logo
             | didn't write a check.
        
             | djeastm wrote:
             | You might want to clarify that the document you're linking
             | to does NOT have the words "Biden-Harris FTC" in it, but
             | simply that the action was taken by that Administration's
             | FTC. In fact, the article doesn't mention Biden or Harris
             | in any capacity.
             | 
             | The salient point is that "Trump-Vance" is being stamped on
             | everything in an effort to build the Admin's brand.
        
         | nine_zeros wrote:
         | Didn't you know that this administration is all about feeding
         | lies?
        
         | thevillagechief wrote:
         | Yeah, these things are silly and I don't even know the audience
         | for them. I remember seeing a lot of local infrastructure
         | projects around with the attribution "President Biden BBB
         | Infrastructure Bill." Does anyone really care? Politics have
         | become really stupid.
         | 
         | Edit: A search reveals that this was apparently controversial
         | at the time: https://www.politico.com/news/2024/06/21/biden-
         | infrastructur.... The shamelessness of "Trump-Vance" here
         | funny.
        
       | throwmeaway222 wrote:
       | I would have assumed their downfall would have been "free 2 day
       | shipping" since it takes about 4 days for me to get anything from
       | them.
        
         | FireBeyond wrote:
         | They have an answer for that:
         | 
         | "Shipping is 2 day." That doesn't mean it will be shipped as to
         | arrive within two days from ordering, but when we ship it
         | (which may be that day, or may be three days later) you'll get
         | it within 2 days...
        
           | MathMonkeyMan wrote:
           | The two days before you received the package was two days.
           | QED.
        
       | JCM9 wrote:
       | Generally a fan of Prime. I'll admit the shipping is pretty
       | addictive. The rest of Prime is pretty meh. It's a good deal on
       | shipping and then a bunch of second-rate other stuff tacked on.
       | 
       | On both .com and AWS, Amazon is reaching a stage of maturity
       | where they're running out of new customers. While still a fan of
       | both, they're both getting annoying as innovation slows and they
       | get more annoying with a focus on doing things to make your use
       | "sticky" vs making you trip over yourself to buy something
       | because it's great.
       | 
       | Amazon is full of counterfeit or low quality junk that one needs
       | to navigate. AWS is muddling things with far too many random
       | services thrown at the wall vs just being really good at a few
       | core things. In today competitive environment account teams can't
       | really explain why we should use AWS apart from "we're AWS" which
       | is again an answer from a company aging into more stagnating
       | maturity.
       | 
       | The fine, while more than a rounding error, is still small.
       | However it will hopefully help cut down on some of Amazon's more
       | annoying behaviors.
        
         | toast0 wrote:
         | > It's a good deal on shipping and then a bunch of second-rate
         | other stuff tacked on.
         | 
         | It is and it isn't. The cost of shipping is built into the
         | price of most of the items. You get a good deal if you buy
         | things where pricing is more or less fixed, or if you buy
         | things one at a time, but if you purchase several items at the
         | same time, you can often save money if you purchase from a
         | vendor that has better unit prices and charges shipping, or
         | offers free shipping with a minimum order.
         | 
         | I see this all the time with my hobby purchases. Amazon has
         | everything (mostly), but it's more cost efficient to put
         | together orders of multiple parts at other vendors. Sometimes
         | just one part at another vendor works too, if it fits in an
         | flat envelope and they charge appropriately for envelope
         | shipping.
        
           | phil21 wrote:
           | It's exceedingly rare for a vendor to be cheaper on shipping
           | (and in total) than Amazon is for me. Especially if you
           | consider shipping speed and return hassle/expense.
           | 
           | Really depends on what you buy, but about half the time I buy
           | from a vendor direct I end up regretting it if I'm in a hurry
           | or not 100% certain of the product before ordering.
        
             | toast0 wrote:
             | Here's an example from my recent life:
             | 
             | Buying a 6-pack of pinballs. Amazon is $17, shipping
             | included with prime [1], Marco is $10 + $13 shipping [2].
             | Amazon wins, but if you also need some 555 bulbs, Amazon is
             | $5 for ten [3], and Marco is $2.25, shipping stays at $13.
             | 
             | One pack of pinballs and one pack of bulbs is $22 or
             | $25.25, but one pack of pinballs and three packs of bulbs
             | is $32 at amazon vs $30 at Marco.
             | 
             | Time to arrive varies, but Amazon is quoting me a week for
             | the pinballs at the moment, and Marco got me my last order
             | in a week. Also, I have no doubts about Marco's supply
             | chain.
             | 
             | I see similar things when ordering parts for my midlife
             | crisis car. There's a couple things where it is better to
             | get parts on Amazon, but most things it makes more sense to
             | go to a niche specific site or a car parts vendor.
             | 
             | [1] https://www.amazon.com/Ball-Baron-Polaris-Non-Magnetic-
             | Pinba... [2] https://www.marcospecialties.com/pinball-
             | parts/PB116-6 [3] https://www.amazon.com/CEC-Industries-
             | Bulbs-W2-1x9-5d-T-3-25... [4]
             | https://www.marcospecialties.com/pinball-parts/165-5002-00
        
         | gdulli wrote:
         | > I'll admit the shipping is pretty addictive. The rest of
         | Prime is pretty meh. It's a good deal on shipping
         | 
         | It's not a good deal on shipping because shipping can be had
         | for free without Prime for $25 or $35 orders. It's a paid
         | course where they train you to be an impulse buy addict.
        
         | dylan604 wrote:
         | I kept Prime when they rolled the video streaming service into
         | it. I had already been toying with the idea of canceling to
         | break the addictive habit of using their fast shipping. Now
         | that they've gone ads inserted into nearly everything including
         | "included with prime" content, I'm just over it. Laziness and
         | knowing my annual renewal is months away still keep me from
         | experiencing the cancel hell that is in my future
        
           | mindslight wrote:
           | It's really not a cancel hell like say Comcraps or a gym
           | membership. It's several pages of trickily-worded and
           | misleadingly-styled buttons meant to make you mess up and not
           | click the ones you need to click. From a real computer (ie no
           | "mobile" myopia) you'll be done with it in under 5 minutes. I
           | think you could even do it right now and still keep your
           | benefits until your actual expiration, but I'm not exactly
           | sure as I only ever do 1 month free trials or $2 "1 week"
           | trials if I need something quick in the middle of a project.
           | 
           | (This is not to say that they totally don't deserve fines for
           | violating users' trust with user-adversarial design in the
           | first place, just to point out that these dark patterns are
           | mostly mitigable annoyances that they make up for on volume)
        
       | whatamidoingyo wrote:
       | A few years ago, I got a new phone and a new number. I eventually
       | went to Amazon, entered password, and then was prompted for the
       | OTP, which was sent to my previous number (which I no longer had
       | access to). I kept trying things until I was completely locked
       | out of the account. I emailed them, no help. So, while being
       | locked out of my account, I couldn't cancel my subscription to
       | Kindle (lost all of the books, too). I just kept getting charged
       | month after month (of which I'd just forget about it after
       | getting angry for a minute).
       | 
       | I'd hope that they fixed this. If an account is locked, it seems
       | like it would be common sense to place a hold on any
       | subscriptions associated with it.
        
         | packetlost wrote:
         | lol you think they're going to actively put any effort towards
         | something that isn't legally required and _loses_ them money?
         | Nah, there 's no way they're going to implement that. I hope
         | you issued chargebacks on your card for those charges.
        
         | TrainedMonkey wrote:
         | Did the situation get resolved or are you still being charged?
         | I need a resolution here STAT!
         | 
         | In my personal experience, Amazon has an acceptable customer
         | support when compared to Google, but nobody with that type of
         | scale can even touch Apple's support experience.
        
           | socalgal2 wrote:
           | You get what you pay for? The "Apple Tax" provides support.
        
         | gretch wrote:
         | > I'd hope that they fixed this. If an account is locked, it
         | seems like it would be common sense to place a hold on any
         | subscriptions associated with it.
         | 
         | The problem with this is you can deny someone's service very
         | easily just by knowing publicly associated data (e.g. email
         | address) and intentionally getting the password wrong a few
         | times.
         | 
         | > So, while being locked out of my account, I couldn't cancel
         | my subscription to Kindle (lost all of the books, too). I just
         | kept getting charged month after month (of which I'd just
         | forget about it after getting angry for a minute).
         | 
         | Most places have some law where you must be able to cancel by
         | calling or some other path. But as a last line stop gap, you
         | can contact your credit card company and deny the charges based
         | on the inability to cancel.
         | 
         | In fact, this is one of the explicit value propositions of an
         | intermediary payment company.
        
         | ModernMech wrote:
         | I had a similar experience with Google. Got locked out of gmail
         | and Youtube premium kept billing. Couldn't log in to cancel,
         | couldn't even find a phone number to call to cancel, there's no
         | gmail customer support whatsoever. Youtube premium apparently
         | has some customer support but you have to be logged in to use
         | it. Ended up having to cancel my credit card.
        
       | jkestner wrote:
       | Amazon is bad, but as others note, it's insultingly transparent
       | more than anything. But the worst in my recent history is
       | Duolingo. Constant pestering to upgrade your subscription, fine,
       | but once you do, it frequently "forgets" the subscription
       | (through the App Store) and goes back to nagging you, only fixed
       | by digging a few screens into the profile and tapping "restore
       | purchases". Bigger issue when your family is using it and doesn't
       | understand you're already subscribed. Paid for two family
       | subscriptions this way.
        
         | robotnikman wrote:
         | It keeps nagging me to upgrade to the family plan or plus or
         | whatever. And if I ignore it enough it enrolls me in a free
         | trial of the family plan without me even asking every once it a
         | while. The amount of up-selling they try to push on you now is
         | so annoying.
         | 
         | If anyone has any recommended alternatives where I can learn
         | Japanese I'm interested. Despite all the crap Duolingo has, it
         | has been very convenient when it comes to spending 30 minutes
         | at the end of the day doing some Japanese lessons.
        
           | ascagnel_ wrote:
           | > It keeps nagging me to upgrade to the family plan or plus
           | or whatever. And if I ignore it enough it enrolls me in a
           | free trial of the family plan without me even asking every
           | once it a while. The amount of up-selling they try to push on
           | you now is so annoying.
           | 
           | Is this through their own storefront, or through a mobile
           | storefront (Apple/Google)? While it's bad either way, Apple
           | and Google specific styling around their subscription
           | confirmation prompts, so I hope they haven't circumvented
           | those somehow.
        
             | robotnikman wrote:
             | It seems to be through their own storefront in the app.
             | Thankfully it doesn't automatically subscribe you at the
             | end of the free trial.
        
       | al_borland wrote:
       | I cancelled Prime last year after getting fed up with Amazon in
       | several ways. Bringing ads to Prime Video was the straw that
       | broke the camel's back.
       | 
       | I do still end up ordering from time to time, and the checkout
       | process for non-Prime members is horrific. Multiple Prime sign-up
       | offers that I always need to carefully read so I don't click the
       | wrong thing, illogical default shipping options, with more tricks
       | to try and get the user to sign up for Prime while choosing
       | shipping, after having already declined multiple times.
       | 
       | I don't know why any non-Prime customer would want to sign up for
       | Prime after such a user-hostile experience full of dark patterns.
       | 
       | I graphed out my orders since the start of my Amazon account.
       | There was a steady uptrend over 20 years, with yearly growth
       | since 2018. All of that ended 2023. My orders fell off a cliff,
       | dropping by 60% in 2024. The treatment of non-Prime customers
       | isn't winning me back, it's pushing me further away. I think my
       | goal for 2026 will be not to order anything from Amazon. It's
       | been such a bad experience. Apparently their goal of being the
       | world's most customer-centric company only applies to Prime
       | users.
       | 
       | I hope this judgement will get them to change their ways, but I'm
       | assuming they will do as little as possible to comply, and still
       | pushing Prime hard.
        
         | udkl wrote:
         | For good or for bad, I've switched to Walmart for many of my
         | orders as well as home delivery of groceries now and then and
         | they have been decent. It's good to have competitors who are
         | catching up.
        
           | inetknght wrote:
           | Do frozen foods get delivered still frozen?
           | 
           | I live 15 minutes away from the nearest wal-mart and
           | frozens/refrigerables are my biggest concern.
        
             | udkl wrote:
             | they don't do anything special for frozen items .... it's
             | just as if you get it in bags from the store. .... add in
             | additional time for neighborhood deliveries if any .....
             | usually they arrive semi-frozen .... you can track the
             | delivery driver from the store (where they hopefully keep
             | it in a cold room) to your home... for me it takes them
             | from 20 mins to 1 hour for delivery ...
        
             | jjani wrote:
             | How is this a concern? Does Amazon not sell frozen food (no
             | fresh food from Amazon around here)? Otherwise why would
             | Walmart be unable to
        
               | Rebelgecko wrote:
               | Walmart doesn't include ice like Amazon does, but for me
               | it doesn't make a difference unless the delivery driver
               | is goofing off
        
             | 5555624 wrote:
             | It's not any different than going to Walmart yourself and
             | getting groceries -- they just put them in plastic grocery
             | bags. I've never had a problem with anything refrigerated
             | or frozen. (Well, I've never ordered ice cream.)
             | 
             | The key is to be home when they deliver it; so, you can put
             | those things away immediately. They offer two-hour delivery
             | windows and usually deliver within the window. In my
             | experience -- I'm disabled and use them for groceries
             | almost weekly -- about 5% fall just outside the delivery
             | window. (Usually 10-20 minutes late.)
        
               | bbarnett wrote:
               | I feel someone will soon start a website "melted-
               | icecream.com", where someone tracks orders all over the
               | country, from major online suppliers, and graphs how warm
               | the ice cream is.
               | 
               | Would be interesting.
               | 
               | Once melted, ice-cream is never ice cream again.
        
           | bombcar wrote:
           | Walmart + Target + Home Depot cover much of what I would have
           | used Amazon for, and all offer free shipping in some way
           | without joining any club.
           | 
           | Walmart pickup is great.
        
             | kevin_thibedeau wrote:
             | Home Depot reuses SKUs for different products. When they
             | fulfill an order from a local store it's a gamble if you're
             | going to get the item you wanted. You also can't exchange
             | those orders online and are forced to go to the same store
             | it came from.
        
               | everdrive wrote:
               | Best feature for home depot (and lowes) is that you can
               | always constrain your query to the store. And when you do
               | this, each product's page will show the the aisle and row
               | the item is located at. (yes, I know the smartphone app
               | will help you here but 100% of smart phone apps are bad,
               | as are those who recommend them) Just spend a few minutes
               | writing down your items & aisles and go visit the store.
               | Trust me, it's better. The convenience of delivery just
               | is not worth the stupid roulette that online retail has
               | become.
        
               | brewtide wrote:
               | I do this every trip. I take screenshots of the page per
               | item (usually only a handful) once I get to the parking
               | lot.
               | 
               | Then, I optimize my trip around the store to never double
               | back.
               | 
               | It's worth it.
        
         | bombcar wrote:
         | Prime ain't what it used to be. Used to be reliably 2nd day
         | delivery, by a real shipping company, and good movies added,
         | etc.
         | 
         | Now it's as slow as "free" delivery, by a random contractor who
         | does God knows what to the package, and prices aren't even
         | better than Walmart or Target on many things.
         | 
         | The "avoid subscribing to prime" shuffle you have to do to even
         | order _anything_ anymore drives me away too, I only use Amazon
         | if it 's more than 5% cheaper.
        
           | al_borland wrote:
           | I really have to wonder if non-Prime and Prime deliveries go
           | through the same shipping pipeline to simplify the process.
           | 
           | When I order without Prime, it seems my order just sits for a
           | few days, then it hits my credit card and I get it 2 days
           | later. Almost like giving everyone free 2 day shipping
           | wouldn't cost them anything at this point, so they just
           | artificially delay normal users to make the service worse.
           | 
           | Occasionally the order will trigger right away and I've
           | gotten non-Prime stuff in 1 day with free super saver
           | shipping.
        
             | arcbyte wrote:
             | > it seems my order just sits for a few days, then it hits
             | my credit card and I get it 2 days later
             | 
             | I have Prime and this is the majority of my orders. Lately
             | I have been seeing a lot of free overnight deliveries tho,
             | so maybe something is brewing.
        
             | bombcar wrote:
             | I suspect they're doing some "intelligent batching" of some
             | sort to save costs on shipping SOMEWHERE. But it's all
             | inscrutable to me.
             | 
             | I do miss the "$5 digital credit for forgoing prime
             | shipping" I used to abuse.
        
             | sershe wrote:
             | A much simple explanation is that each order is assigned a
             | priority f(elapsed time, is prime) prime orders starting
             | much higher so the processing of your order gets delayed
             | behind all the incoming prime orders until its priority
             | catches up due to longer elapsed time
        
               | bombcar wrote:
               | They obviously have some metric that if you buy
               | something, you're likely to buy something again within
               | two days so by holding the first shipment until you do
               | the second purchase, they combine shipping and save
               | costs.
        
               | al_borland wrote:
               | When ordering without Prime it says you have 24 hour (I
               | think) to add other items without incurring additional
               | shipping charges. I don't remember Prime doing this, and
               | there is little benefit to the customer to care, because
               | it's all "free" anyway.
               | 
               | I ordered something on Sunday, I had until Monday to add
               | additional items. I was charged on Wednesday evening, it
               | shipped Thursday (today), and should show up tomorrow.
               | 
               | I can buy the priority method. Sit it on until a lull in
               | demand, or 3-4 days pass, whichever comes first. That's
               | how it feels.
               | 
               | Even though thad had this order for 4 days so far, they
               | are effectively giving me 1-2 day shipping once it
               | finally ships.
        
               | kjkjadksj wrote:
               | Except they don't combine shipping on separate orders
               | afaik
        
           | kevin_thibedeau wrote:
           | I've never had Prime. Instant gratification isn't a draw for
           | me and I can build up a shopping cart over months between
           | orders. Funnily enough, about 75% of my boxes come with Prime
           | tape on them. It used to signify expedited handling. Now it's
           | just a branding exercise.
        
           | browningstreet wrote:
           | I've wanted to quit Prime a bunch of times, but my recent
           | experiences in the Bay Area:
           | 
           | * Sometimes I want my order on my Prime day, but they insist
           | on delivering it to me 3 hours from when I ordered it.
           | 
           | * When my son got COVID, we ran around town looking for COVID
           | tests. Target was out of them entirely. So I ordered them on
           | Prime and they showed up later that day. A bunch of them. And
           | 3x cheaper than the COVID+FLU tests I found at CVS later that
           | day.
           | 
           | * Yeah, ads on Prime suck. But I'm rewatching a 90s show and
           | ponied up $3/mo for no ads.
           | 
           | Screw Jeff Bezos, but then again.. I got COVID tests when I
           | needed them.
        
             | al_borland wrote:
             | > Yeah, ads on Prime suck. But I'm rewatching a 90s show
             | and ponied up $3/mo for no ads.
             | 
             | The $3/month for no ads felt like they were nickel-and-
             | diming the customers.
             | 
             | I was paying something like $129/year for Prime. The idea
             | of paying $3/month on top of the $129/year I was paying for
             | Prime felt so petty.
             | 
             | Had they just raised the price of Prime, I probably would
             | have shrugged and carried on. But adding a monthly charge
             | on top of a yearly charge, nope. I was done.
             | 
             | This of course was on top of allowing the store to be
             | flooded with low quality junk being resold from Alibaba,
             | counterfeit products all over the place, pushing to send
             | shipments in their retail boxes, review gaming, them
             | ripping off popular products to sell through their own
             | private labels, and other such practices that have eroded
             | my view and trust of Amazon over the years.
             | 
             | I ordered some headphones from Amazon a month ago, because
             | the company that makes them was sold out in the color I
             | wanted. I felt the need to lookup how to tell authentic
             | from counterfeit headphones while I was waiting for the
             | shipment, so I could validate what I received was real.
             | I've received counterfeit goods before from Amazon. I heard
             | they keep everything in the same bin, so it's luck of the
             | draw when picked (I have no way to validate that). No other
             | store makes me worry about things like this, just Amazon.
             | If brick-and-mortar stores were like this they'd be out of
             | business in a week.
        
               | browningstreet wrote:
               | I get it -- I go through the same calculus every year. I
               | also have the associated credit card, and.. well.. it all
               | ends up paying for itself in the end.
               | 
               | I'll move to a secondary tier Amazon market where boring
               | retail isn't quite as compromised as the bay area and the
               | equation will probably change for me, but I'm also likely
               | to end up in a rural mountain area and it might be a
               | lifeline for me.
               | 
               | I haven't had issues with Alibaba stuff, and there have
               | been just enough instances where Amazon delivered where
               | local or alts couldn't. Like the light bulbs in my
               | bathroom.. Ace Hardware doesn't stock my item, I couldn't
               | order them elsewhere, but Amazon connected me to a vendor
               | who fulfilled in about 2 weeks. And yes, I went without
               | light in my bathroom for 2 weeks and was looking the
               | whole time.
        
           | fsckboy wrote:
           | > _Prime ain 't what it used to be. Used to be reliably 2nd
           | day delivery_
           | 
           | Amazon delivery in LA is incredibly fast, frequently it says
           | "will be delivered by 4am"
           | 
           | I hate Amazon, not encouraging anyone, but LA is a special
           | zone.
           | 
           | apart from the free shipping aspect, do they actually delay
           | shipping non prime orders if you live in a metro area? The
           | whole FedEx business model originally was not "you pay extra
           | for overnight" (which you would) but actually "because we
           | deliver everything overnight, we don't need warehouses and
           | all our rolling stock is empty every day, so it's cheaper for
           | us"
        
           | SilverElfin wrote:
           | Yep, the shipping is pretty unreliable these days on Amazon.
        
         | crazygringo wrote:
         | > _I don't know why any non-Prime customer would want to sign
         | up_
         | 
         | At least for me, it's easy -- the Prime credit card, which has
         | no extra fee beyond Prime itself. I get 5-7% back, instead of
         | the 1-2% with my other credit cards. It literally pays for
         | itself and more over the course of a year. The faster shipping
         | is just a bonus.
         | 
         | And I'm not buying junk I don't need either. It's literally
         | just regular toiletries, my normal grocery shopping at Whole
         | Foods (also 5% off), and then just replacing all the things in
         | my home when they wear out or break -- kitchen things, bedding,
         | electronics, and so forth. All things that are usually cheaper
         | on Amazon than anywhere else anyways. (I still use Target.com
         | for things that are cheaper there.)
        
           | bobro wrote:
           | Same here. I was shocked when I first read the offer and am
           | still shocked now that I get such a large cash back rate. It
           | easily pays for itself.
        
           | udkl wrote:
           | Try the PayPal Debit card if you are in the US (and I think
           | UK) .... you choose the category each month for a 5%
           | cashback.
        
             | crazygringo wrote:
             | I don't think Amazon purchases fall into any of their
             | available categories:
             | 
             | https://www.paypal.com/us/digital-wallet/rewards/rewards-
             | cat...
        
           | kjkjadksj wrote:
           | It's usually cheaper if you can source it from the
           | manufacturer even paying their shipping rate. In fact the
           | pricing structure on amazon often seems to include this
           | shipping from manufacturer charge in the total cost just you
           | aren't aware of it.
           | 
           | You still get 3% back on that card without prime on amazon
           | fwiw.
        
             | crazygringo wrote:
             | > _It's usually cheaper if you can source it from the
             | manufacturer even paying their shipping rate._
             | 
             | This is rarely the case. In fact, it's against Amazon's
             | policies for third-party listings.
             | 
             | But I've found that even when that's the case, returns can
             | be such a gigantic hassle it's not worth it -- getting an
             | RMA, having to pay for return shipping, being forced to use
             | an inconvenient shipping service of their choice, things
             | like 15% restocking fees...
             | 
             | If you're buying something for the first time and then
             | discover it doesn't work the way you expected, it's amazing
             | how much easier and cheaper Amazon returns are.
        
         | Ntrails wrote:
         | > I think my goal for 2026 will be not to order anything from
         | Amazon
         | 
         | This has been my position for upwards of 5 years. Between the
         | quality / UX / social issues - well frankly I'd rather spend
         | money elsewhere (although not at all is likely)
        
       | efitz wrote:
       | I wonder if there are going to be any consequences for the execs
       | who pushed for, or at least green-lit, the decisions to operate
       | Prime that way.
       | 
       | Nah, jk. Of course not.
        
       | ebayprime wrote:
       | i canceled my amazon and now use ebay for everything.
        
       | breadwinner wrote:
       | I would like Amazon to be fined another Billion for not notifying
       | customers about the annual renewal. They sneak the charge on to
       | your credit card, and you have no easy way to find out what the
       | charge is for.
        
         | paulvnickerson wrote:
         | Why not make it a trillion!
        
       | sib wrote:
       | It's sad to see it come to this.
       | 
       | When I worked there (more than a decade ago) senior leaders and
       | old-timers were extremely proud of the fact that they did things
       | like sending "your Prime membership will renew in (a month - I
       | think) - be sure to cancel if you don't want it to" emails. This
       | was quite different from typical subscription services providers
       | at the time.
       | 
       | In fact, I had more than one old-timer mention that they would
       | ask employment candidates about the Prime pricing and renewal
       | strategy and that candidates who said something along the lines
       | of "it's best for people to subscribe and then never use it so we
       | make margin on the service revenue" (along the lines of gym
       | business models) would be rejected.
       | 
       | They really wanted people to want to be Prime members (this was
       | even before Bezos' famous "you'd be irresponsible not to be a
       | Prime member" comment...)
        
         | rose-knuckle17 wrote:
         | Amazon started going downhill when they started losing their
         | founding builders and started hiring cisco and other silicon
         | valley insiders at executive levels. The Amazon Way is now a
         | quaint retrospective, and the quality and attractiveness are
         | quickly moving to the lowest common denominator.
        
       | paxys wrote:
       | Amazon makes $50B per year from Prime, and there are an estimated
       | 240 million subscribers. $10/user is an insanely cheap price for
       | user acquisition (basically equivalent to a 1 month free deal),
       | and any company will happily take this deal 10 times out of 10.
        
       | GuB-42 wrote:
       | I don't really understand all the fuss about Amazon Prime.
       | 
       | I found it really easy to cancel. They even refunded me when I
       | canceled my subscription after the free trial expired (forgot to
       | cancel before that despite being notified).
       | 
       | Clicking passed the "look at what you will lose if you cancel"
       | screen is not my idea of "hard".
       | 
       | Yes, they push for subscriptions, usually using promotional
       | offers. It is called marketing, and Amazon is relatively mild in
       | that regard.
       | 
       | Maybe it could create a precedent and make the majority of
       | subscription services pay.
        
         | guywithahat wrote:
         | My experience is they're more aggressive about prime ads when
         | they think they can get you. So I'd get a bunch of ads and an
         | extra screen to join prime student, and the buttons are
         | deliberately confusing.
         | 
         | But I agree. It's just an extra button you have to press.
         | Annoying, but not the worst thing a company has done to me
        
         | jstummbillig wrote:
         | > I don't really understand all the fuss about Amazon Prime.
         | 
         | Oh, the fuss is because Amazon is big. The big players receive
         | a lot of scrutiny.
         | 
         | > I found it really easy to cancel.
         | 
         | I find it a lot easier to sign up. I think that's the issue at
         | play here.
        
       | niwtsol wrote:
       | I moved my prime account to be on a family plan. Their systems
       | sent me, IDK, 15 messages telling me my prime benefits were going
       | away and to sign up. Either they completely do not cross validate
       | that I had moved to another prime subscription, or, based off my
       | read of this article, they really just wanted two people in the
       | same household paying for prime for no reason.
        
       | sershe wrote:
       | For me prime still works fine most of the time. And so much
       | random crap is overnight nowadays! Nothing like ordering a vent
       | cap, finding it doesn't quite fit due to peculiar siding, and
       | immediately returning and overnighting a different one for free.
       | I just wish they'd pick up returns if they are rare enough,
       | having to make a 10 minute stop to do it myself is completely
       | unacceptable ;)
        
       | HardwareLust wrote:
       | Oh boy, can't wait to get my $4 off coupon in June of 2030.
        
       | tim333 wrote:
       | They got me a little a couple of months ago. I had a free prime
       | trial, then clicked cancel which was easy enough but it didn't
       | cancel because I didn't notice after cancel there was an 'are you
       | sure you really want to cancel' which I missed. Such is the way
       | of the game I guess.
        
       | dijit wrote:
       | $2.5B.
       | 
       | I genuinely can't fathom these numbers. As in: it could be $25B
       | or $250M and it would mean the same to me.
       | 
       | Does this materially impact Amazon?
       | 
       | I'm ( _really_ ) not a fan of Amazon, but to me that's an
       | existential amount of money. I don't think I've ever worked
       | anywhere where that kind of money wouldn't be a "ok, I guess
       | we're closing down, turn off the lights when you leave"
       | situation, and I've worked at some large companies.
       | 
       | I'm not usually exposed to financials I guess but my burn rate
       | for my last (very small) company was about $4-5M/y roughly. This
       | amount of money would keep us all gainfully employed for about
       | 500 years.
        
       | kingnothing wrote:
       | Amazon's 2024 net income (profit) was $59B on $638B revenue.
       | 
       | The median US household income is $80k and has a savings rate
       | (profit) of 3.6%, or $2880.
       | 
       | This $2.5B fine is equivalent to the average US household being
       | fined $115 or, basically, a traffic ticket.
        
       | robomc wrote:
       | I found out recently that I've been paying for Prime Video since
       | 2020. I think I did legitimately sign up for it. That's not my
       | complaint.
       | 
       | But it's fairly scummy how it doesn't seem to send you any email,
       | the payments have a very vague generic coding like
       | "AMZ2318971239", and the actual subscription management is super
       | buried. I only noticed it, after years of using Amazon a fair
       | bit, when I went deep into my account panes looking for something
       | else.
        
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