[HN Gopher] We caught companies making it harder to delete your ...
       ___________________________________________________________________
        
       We caught companies making it harder to delete your personal data
       online
        
       Author : amarcheschi
       Score  : 251 points
       Date   : 2025-08-13 13:50 UTC (9 hours ago)
        
 (HTM) web link (themarkup.org)
 (TXT) w3m dump (themarkup.org)
        
       | fnord77 wrote:
       | Is there any downside to requesting data brokers delete your
       | personal data?
        
         | amanaplanacanal wrote:
         | The biggest downside is that it's probably a waste of your
         | time.
        
         | anon_e-moose wrote:
         | If you reach out to them you're risking validating that the
         | data they already have is somewhat accurate, plus they might
         | demand more information from you.
         | 
         | What do you get back from giving that?
        
         | SilverElfin wrote:
         | my worry is that the request to delete data requires that you
         | give them data about who you are. And who knows what they will
         | do with that
        
       | droolboy wrote:
       | Try trying to delete your open ai data. Even if you live
       | somewhere with the right to forget or some protection they refuse
       | the request unless you upload a copy of your ID. But then they
       | have that data.
        
         | amarcheschi wrote:
         | if you live in a eu, a gdpr request can be followed by a
         | request to your id only if there is reasonable doubt that
         | you're faking an identity. Groupon did this and had to stop:
         | https://gdprhub.eu/index.php?title=DPC_(Ireland)_-_Groupon_I...
        
         | olddustytrail wrote:
         | I don't think there is a mechanism to do that. I think that
         | puts all AI models in breach of the GDPR by default.
         | 
         | I might be wrong but if I'm not that's a serious problem for AI
         | companies.
        
       | datadrivenangel wrote:
       | "After reviewing the websites of all 499 data brokers registered
       | with the state, we found 35 had code to stop certain pages from
       | showing up in searches."
       | 
       | That's not as bad as I would have expected
        
       | stevekemp wrote:
       | Of course you did. I've been submitting GDPR subject information
       | requests to companies that spam me - and most of them ignore me.
       | 
       | The ones that do take the time to reply usually say "We've
       | deleted your personal data now", which is not at all what I want.
       | I want to know what details they have about me, where they
       | obtained it, and why they think spamming me is acceptable.
       | 
       | I've got a folder where I keep printouts of the recent offenders,
       | and once I get a few weeks of holiday I'll start filing small-
       | claims cases against them.
        
         | graemep wrote:
         | > I've got a folder where I keep printouts of the recent
         | offenders, and once I get a few weeks of holiday I'll start
         | filing small-claims cases against them.
         | 
         | A rare case of doing God's work at a profit!
        
         | Reubachi wrote:
         | Er, you're going to file multiple small claims in the US
         | against (suspected) firms outside the US?
         | 
         | Be prepared to be disappointed. There is 0 evidence/elements of
         | damage in the eyes of the archaic courts in this case, as you
         | have no evidence of being damaged. You may be annoyed, but
         | you're not at psychical or monetary risk due to the actions of
         | another.
         | 
         | I disagree^ with the above, we live in the future where comm-
         | spam is an inherent risk. However, I lost a small claims case
         | where documented over 5 years Mazda put the wrong oil in my
         | car. I found out after pouring through paperwork and seeing the
         | line items/overcharging (22 instances of this.)
         | 
         | Judge dismissed it due to no "damage." 3rd cylinder died a week
         | later.
        
       | hendo3000 wrote:
       | Does deleting your data even matter if it's already been sold to
       | a data broker?
        
         | ChrisMarshallNY wrote:
         | What mugshot extortionists do, is charge you to delete your
         | mugshot, then move it to another domain that they own.
        
           | nemomarx wrote:
           | "will pay to delete info" is one of the more valuable pieces
           | of data about you after all
        
         | BolexNOLA wrote:
         | There's still value in turning the faucet off if you ask me.
         | Especially if you've hardened security/privacy practices to
         | better protect yourself moving forward.
         | 
         | I only got really serious about consistently using VPN's,
         | firewalls, adblockers, and more privacy centered browsers a few
         | years ago. I would say over the last 8 to 12 months I finally
         | started to see it pay off. I still don't see a lot of ads if
         | ever, and they are wildly off target when I do see them. Using
         | email aliases that I regularly purge has also made a huge
         | difference when it comes to password/info leaks in particular.
         | 
         | Now if I could only get my damn phone number under control...
         | so tired of the endless spam texts
        
         | jboggan wrote:
         | If you are a California resident you can request a deletion via
         | the state's new DROP platform which is launching next year.
         | That will send the deletion request to every registered data
         | broker in the state who will then have 45 days to comply. Part
         | of that compliance is sending deletion notifications to
         | everyone downstream that they have shared or sold your data to
         | in the past. The penalty for not responding to a DROP request
         | is going to be $200 a day, per request.
         | 
         | Starting in 2028 CA registered data brokers will have to
         | undergo audits to ensure that they have been complying with
         | deletion requests to the fullest extent of the law. Now, maybe
         | only 20% of actual data brokers are registered in California
         | like they are supposed to be, but it's a start.
         | 
         | Shameless plug: I'm building a platform to help the data
         | brokers actually delete the data they are supposed to, provide
         | full auditing and accounting for that process, and automate
         | privacy request handling: forgetmenaut.com
        
       | amarcheschi wrote:
       | btw, in europe, UK, turkey you should be able to use the official
       | european digital advertisement alliance website to opt out from
       | profiling from a bunch of ad providers:
       | https://www.youronlinechoices.com/
        
       | jFriedensreich wrote:
       | And as important: making it impossible or very hard and annoying
       | to export and own your data.
        
         | cnst wrote:
         | Some companies somehow blatantly get away with not allowing any
         | export at all.
         | 
         | For example, Amazon eero, the overpriced WiFi router that
         | doesn't even work (without phoning back home and having an app
         | installed on your phone). They had an outage like a year ago,
         | and during said outage, all your existing ad blocking stopped
         | working, too, even if you never rebooted during the outage, and
         | even though said blocking is supposed to be performed locally.
         | I think you can't even get the ad blocking unless you or your
         | ISP pays for the special subscription, either. (I imagine the
         | thing could have removed all local ad blocking settings and
         | lists during the time it couldn't confirm you're still a paying
         | customer because their cloud was down?)
         | 
         | Does anyone know how exactly does Amazon get away with not
         | providing data export for their eero product? I haven't seen a
         | Blink or Ring exports, either. The main Amazon dot com does
         | have the export, which has some extensive data you may not
         | think they do collect, but it doesn't cover eero, Blink or
         | Ring.
        
           | Someone wrote:
           | > Does anyone know how exactly does Amazon get away with not
           | providing data export for their eero product?
           | 
           | I checked eero.com. It seems info about the product other
           | than "it's a secure WiFi router that doesn't require users to
           | manage it" is in the videos, if it is on that site at all,
           | but I couldn't get the videos to play, so I may be wrong, but
           | why would a WiFi router have personal data on the device?
           | 
           | It will have the username and password at your internet
           | provider, but what else does it store?
        
             | williamscales wrote:
             | I'm guessing Amazon could have info on their side about
             | your eero. Without knowing more about the router's cloud
             | functionality it's hard to say what exactly they would
             | have.
        
             | cnst wrote:
             | It collects WiFi Radio Analytics (2.4GHz / 5GHz-Low / 5GHz-
             | High frequency utilisation), Activity History (data usage
             | by device, as well as "scan" and ad blocks by device).
             | 
             | For ad blocking and network control, it also has "Block &
             | Allow Sites" with the blacklisted and whitelisted domain
             | names, which you may have to use to block ads and also
             | unblock some domains that stop working as a result of bogus
             | entries in the ad block.
             | 
             | All of this information is stored in the cloud, but I found
             | no way to export it in any way. I've actually contacted
             | eero, asking for the export, and they've basically admitted
             | that it's not supported.
        
             | const_cast wrote:
             | If you share data locally that's almost certainly over
             | HTTP. Also DNS is usually over HTTP.
             | 
             | So that's all your websites you visit, plus any data
             | transmitted from your phone to computer or google TV or
             | whatever the fuck.
        
         | anonzzzies wrote:
         | Yes, I am happy I can export my data with google but boy it is
         | annoying to do.
        
           | yard2010 wrote:
           | Those pricks throttled the download to 30 kbps. When I tried
           | to download with aria, after a few failed attempts (not
           | straight forward ofc) I got a message saying I can only
           | download it 6 times, and that I should send a new request.
           | 
           | This is evil.
        
             | dkiebd wrote:
             | I have downloaded my data with google takeout dozens of
             | times without a single issue. Speed was very high (maximum
             | possible for my connection) and never had a download error.
             | I'm talking about multi-gigabyte exports of my email and my
             | drive.
        
               | anonzzzies wrote:
               | I have 900gb in my account and on my 500mbps connection
               | it took forever to download, not because of my speed but
               | because of theirs and it just 'connection failed' at 80%
               | many many many times and asking to relogin. It should be
               | illegal. Not supporting just wget -c (you can use it with
               | a lot of trouble/hacks and it's not reliable which
               | defeats the point) is just clearly done to annoy you into
               | not doing it.
        
               | barbazoo wrote:
               | Different experience for me, ~500Gb so about 10 chunks of
               | 50Gb (largest chunk size) that had to be downloaded by
               | hand because of their auth. When the download got
               | interrupted I had maybe 4 more tries, might have been
               | more, but after trying to many times the entire takeout
               | expired. Automating the process, and using smaller chunks
               | didn't work at the time because of their opaque API and
               | its auth.
               | 
               | I feel like this has been made a shitty experience
               | intentionally.
        
             | jeffbee wrote:
             | Yes, I am sure this is a mustache-twirling power move by
             | Google, and not a bug in your obscure 20-year-old HTTP
             | utility.
        
               | behringer wrote:
               | considering google is evil, yes I would expect this is
               | google's fault
        
           | msgodel wrote:
           | I tried to for a number of years after they added it and my
           | download always expired before I was able to complete it
           | since it didn't support restarting. Eventually I got locked
           | out of my account so I just lost all the data.
           | 
           | These days I think of every account as ephemeral, anything I
           | don't have in git on my local machine will disappear one day.
        
         | legohead wrote:
         | We didn't set out to hide our GDPR requests, we put them behind
         | our Support/Legal button. But we got sued anyway, and we lost.
         | 
         | Now we have to have the "delete my data" and "request my data"
         | as part of our main settings list. Result: flooded with
         | requests. People are clicking the buttons just because they are
         | there. For me it's not a big deal, I automate all the requests.
         | But, I still feel like this went too far.
        
           | Slow_Hand wrote:
           | I don't know what business you work for, but what makes you
           | sure users aren't clicking the buttons because it's what they
           | want AND it's convenient?
        
           | const_cast wrote:
           | Users have basic bare bones functionality that all
           | applications should support is "too far"?
           | 
           | If the user can create and account, they should be able to
           | delete one. One is not harder or further than the other.
           | 
           | We just don't view it that way because we're all parasites
           | who feed off the current status quo.
        
           | inetknght wrote:
           | > _People are clicking the buttons just because they are
           | there._
           | 
           | I think this isn't a very charitable opinion of why people
           | click buttons.
           | 
           | > _But, I still feel like this went too far._
           | 
           | Why?
        
             | user_7832 wrote:
             | Yeah, as long as there's eg a confirmation to prevent
             | misclicks "Are you sure you want to delete", I don't really
             | see what's the problem.
        
           | matheusmoreira wrote:
           | > People are clicking the buttons just because they are
           | there.
           | 
           | The reasons why they click the buttons are utterly irrelevant
           | to anyone except them.
           | 
           | Let them click the buttons. It's their right.
           | 
           | > But, I still feel like this went too far.
           | 
           | Not far enough. I think data should be a massive liability.
           | It should actively cost you lots of money to know any fact at
           | all about any person anywhere on the planet.
           | 
           | In other words, in an ideal world _you_ would be scrambling
           | to press that button on their behalf the second your business
           | with them was concluded.  "Can we please forget everything we
           | know about you please?" and only their explicit affirmative
           | consent would allow you to _not_ delete their data.
        
             | mnw21cam wrote:
             | At the moment, holding data about someone is not a
             | significant recurrent cost, but it _is_ a liability in the
             | form of a risk that could get you in serious trouble if you
             | get something wrong. However, that particular business risk
             | doesn 't tend to be recognised by many many organisations.
             | It should be.
        
           | dns_snek wrote:
           | Can we get the full story? I don't believe that's what
           | happened because GDPR does not prescribe any specific avenue
           | of requesting data. You're not required to have a button on
           | your website at all, it's completely valid to accept and
           | respond to requests by mail, but it's obviously much cheaper
           | to offer automated data export.
        
           | jFriedensreich wrote:
           | Its our human right to have realtime machine readable data
           | copies of everything we do, its no companies business to
           | question or interfere. Unless it crashes your servers because
           | trolls are trying to DOS, it is really hard to not be angry
           | at a statement as "this is going too far".
        
       | benjiro wrote:
       | Here is another offender "VanceAI" ...
       | 
       | Try deleting your account with the delete button. Nothing
       | happens. Everything on the site perfect, just that Delete button
       | is broken (and the request times out).
       | 
       | But wait, you can send a ticket. Get response days later that it
       | is marked as resolved.
       | 
       | You go back to the site ... O, i am still logged in with my old
       | session.
       | 
       | Then you see your email: deleted_2544642405_blabla@gmail.com
       | 
       | So fake "delete" by simply putting a deleted and some timestamp
       | before your email address, while keeping your other data.
       | 
       | O and the Delete button is also not fixed ;)
       | 
       | Companies really only seem to learn with some hefty GDPR fines.
        
       | tracker1 wrote:
       | Has anyone used deleteme or a similar service? What was your
       | experience, and do you feel it was worth it?
       | 
       | It feels like such a cat and mouse game, that should be easy to
       | automate, that said, I'm not sure it'll be effective.
        
         | temp0826 wrote:
         | I have (optery, not deleteme) and I think it's good to use at
         | least once to clear out a buildup of your info out there. I
         | couldn't justify paying for it monthly but if I was a semi-
         | important person it might be worth it, or at least 1 or 2
         | months out of the year. Many brokers aren't responsive and it
         | takes forever or never actually happens, and stuff definitely
         | creeps back, but from what I can tell there is a heck of a lot
         | less of me out there.
        
         | neon_electro wrote:
         | I have used Incogni for a few years now, I was a little worried
         | after the first year things wouldn't be worth the price, but
         | I'm noticing that there are data brokers who will happily
         | remove you but not put you on a block-list, meaning that they
         | will happily ingest your information again if it comes to them,
         | and another request from Incogni will be needed to remove it
         | again.
         | 
         | I'm on the fence about whether that's real value delivered from
         | Incogni, but I do think overall it's working to limit some of
         | the spread of my data.
        
           | buzer wrote:
           | > but not put you on a block-list, meaning that they will
           | happily ingest your information again if it comes to them
           | 
           | So since you don't know if they information or not, you
           | should start sending them delete request every second? You
           | know, just in case they got new data since the last request
           | and we know it takes a while to actually process those
           | requests.
        
       | 725686 wrote:
       | Deleting your personal data is just an illusion. Companies just
       | mark your data as "deleted", but keep the data anyway, in the
       | best of cases just for auditing purposes. You will never, ever,
       | be able to delete your data. Stop dreaming.
        
         | johnisgood wrote:
         | Exactly, that is what I have been saying for ages.
         | 
         | People think they can delete their messages on say, Discord. I
         | tell them it is not deleted, just marked deleted. The data is
         | still there.
        
         | JoshTriplett wrote:
         | Don't stop dreaming. Keep fighting.
        
       | martin-t wrote:
       | Here's how the law should work.
       | 
       | You own the data you produce, both intentionally (writing, making
       | videos) and unintentionally ("metadata", logs). You have to
       | explicitly give others permission to use that data for any
       | purpose where money exchanges hands (and many where it does not).
       | You can limit or revoke the permission at any time.
        
         | matheusmoreira wrote:
         | > You have to explicitly give others permission to use that
         | data for any purpose
         | 
         | This is already the case. All the contracts and terms of
         | service documents already contain these permission clauses.
         | People don't even read such things.
         | 
         | The funniest contracts are the ones that say "by using this
         | site, you agree to [surveillance capitalism]". People have to
         | navigate the site in order to even read the contract so it's
         | logically equivalent to writing "by reading this contract, you
         | accept it".
         | 
         | People need to start making laws that invalidate these silly
         | documents.
        
           | martin-t wrote:
           | Yep, just like it's illegal to sell your organs or sell
           | yourself into slavery, society needs to recognize that even
           | through the severity of exploiting personal data is much
           | lower, the principle is the same - the power differential
           | between the two parties is so large that the weaker one has
           | no choice but to agree.
           | 
           | It's the illusion of choice that gives is the veneer of
           | legitimacy.
        
         | Reubachi wrote:
         | This is the case.
         | 
         | In every aspect of life in which personal data is
         | indexed/transmitted, the point of origin at least is some place
         | you've explicitly indicated approval of this process. IF you
         | walk into walmart, you are granting them the ability to sell
         | your facial data and card metadata to whoever.
         | 
         | No third party is calling your mobile provider to ask them to
         | leak info. They are PAYING the mobile provider to leak them
         | info that we provided express written consent for them to do
         | so. TO avoid these ToS and binding agreements, you would need
         | to live a disconnected agrarian lifestyle. Literally, can't
         | walk into any corporate store.
         | 
         | yay!
        
           | martin-t wrote:
           | And this is exactly the problem.
           | 
           | It used to be the case that you exchanged money for a good or
           | service. It was a transaction of 1 thing for 1 thing.
           | 
           | Now you're exchanging your money AND personal information for
           | goods or services (sometimes both mixed in a way that is
           | optimized to get as much money out of you as possible). And
           | because those providing goods or services all have the same
           | incentives, you don't have a free choice to pay a competitor
           | who doesn't use these business practices.
           | 
           | Freedom absolutists (such as ancaps) will claim you can
           | always start a competitor. But that's just not true, these
           | business practices are so advantageous that you either use
           | them too or go out of business.
           | 
           | The real solution is for people to unite and demand change
           | together. And that's what governments are for.
        
         | mnw21cam wrote:
         | This is kind of the case. Under GDPR, the data can only be used
         | for the specific purpose for which is was collected, unless
         | explicit consent is obtained. Terms buried in contracts do not
         | count as consent - a contract has to be clear about the purpose
         | for collecting the data and why it is necessary to fulfil the
         | contract, and using the data for any other purposes is illegal.
        
           | martin-t wrote:
           | Yes, despite all the hate GDPR gets from people who have to
           | implement it and from companies whose business model is
           | parasitic, it does seem to go in the right direction.
           | 
           | However, I doubt it can be extended to training statistical
           | models. LLMs and other models by their nature strip
           | attribution which ironically happens to be the trick they are
           | trying to use to break pretty much all open source licenses.
        
       | Vinnl wrote:
       | > Telesign, a company that advertises fraud-prevention services
       | for businesses, offers a simple form for "Data Deletion" and "Opt
       | Out / Do Not Sell". But that form is hidden from search engines
       | and other automated systems, and isn't linked on its homepage. >
       | > Instead, consumers must search about 7,000 words into a privacy
       | policy filled with legalese to find a link to the page.
       | 
       | In fact, while they do have a robots.txt [1], their form [2]
       | isn't actually listed there. Instead, the page itself has a meta
       | tag:                   <meta name="robots" content="noindex,
       | nofollow">
       | 
       | The reason is probably something mundane like this being easiest
       | to do via the Wordpress UI, but putting on my conspiratorial hat,
       | they just want to make it even hard to find out that they did
       | this.
       | 
       | (Disclosure: I work on Mozilla Monitor, where we try to help
       | people send these data deletion requests.)
       | 
       | [1] https://www.telesign.com/robots.txt
       | 
       | [2] https://www.telesign.com/privacy-requests
        
       | vanillax wrote:
       | is there no tool or app or ai agent that cant just automatically
       | request your data to be deleted?
        
       | freeAgent wrote:
       | AI tools tend to ignore noindex, etc. when scraping training
       | data, so finding data removal request forms may be a great use
       | case for AI!
        
       | nothrowaways wrote:
       | My kids are having a hard time deleting their Snapchat account.
        
       | dpoloncsak wrote:
       | I'm not in support of the practice laid out in the article, but
       | we're talking about robots.txt, right?
       | 
       | I guess it was written for a less technical audience, but it
       | makes it seem like they have JS or 'code' was specifically
       | written to hide these from web crawlers.
       | 
       | It makes more sense, in context, that companies _could_ be
       | unaware. Sure, a  'noindex' doesn't just show up, but how many
       | were old configs disallowing *, and only allowing indexing on a
       | few sites
       | 
       | Edit: I didn't see the screenshot section. Most (of the few I
       | spot-checked) are, in fact, noindex. I stand corrected
        
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