[HN Gopher] Show HN: An AI agent that learns your product and gu...
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       Show HN: An AI agent that learns your product and guides your users
        
       Hey HN! My name is Christian, and I'm the co-founder of
       https://frigade.ai. We've built an AI agent that automatically
       learns how to use any web-based product, and in turn guides users
       directly in the UI, automatically generates documentation, and even
       takes actions on a user's behalf. Think of it as Clippy from the
       old MS Office. But on steroids. And actually helpful.  You can see
       the agent and tool-calling SDK in action here:
       https://www.youtube.com/watch?v=UPe0t3A1Vpg  How is this different
       from other AI customer support products?  Most AI "copilots" are
       really just glorified chatbots. They skim your help center and spit
       out some nonspecific bullet points. Basically some 'hopes and
       prayers' that your users will figure it out. Ultimately, this puts
       the burden on the user to follow through. And assumes companies are
       keeping their help center up-to-date with every product change.
       That means constant screenshots of new product UI or features for
       accurate instructions.These solutions leverage only a fraction of
       what's possible with AI, which can now reason about software
       interfaces extensively.  With Frigade AI, we guide the user
       directly in the product and build on-demand tours based on the
       current user's state and context. The agents can also take actions
       immediately on a user's behalf, e.g. inviting a colleague to a
       workspace or retrieving billing information (via our tool calling
       SDK).  This was only made possible recently. The latest frontier
       models (GPT 4.1, Claude 4, Gemini 2.5, etc.) are able to reason
       about UIs and workflows in a way that simply didn't work just 6
       months ago. That's why we're so excited to bring this technology to
       the forefront of complex legacy SaaS applications that are not yet
       AI enabled.  How does it work?  1. Invite agent@frigade.ai to your
       product. You can send multiple invitations based on distinct roles.
       2. Our agent automatically explores and reasons about your
       application.  3. Attach any existing help center resources or
       training documentation to supplement the agent's understanding.
       Totally optional.  4. Install the agent assistant Javascript
       snippet (just a few lines).  5. That's it. Your users can now start
       asking questions and get on demand product tours and questions
       answered in real time without any overhead.  This process takes
       only a few minutes. Once running, you can improve the agent by
       rating and providing feedback to the responses it provides. If you
       want to integrate further, you can also hook up your own code to
       our tool calling SDK to enable the agent to look up customer info,
       issue refunds, etc. directly. These calls can be made with just a
       few lines of code by describing the tool and its parameters in
       natural language and passing a single Javascript promise (e.g. make
       an API call, call a function in your app, etc.).  Would love to
       hear what the HN crowd thinks about this approach! Are you building
       your own AI agent from scratch, or looking to embed one off the
       shelf?
        
       Author : pancomplex
       Score  : 31 points
       Date   : 2025-07-30 13:24 UTC (9 hours ago)
        
 (HTM) web link (frigade.ai)
 (TXT) w3m dump (frigade.ai)
        
       | lawlessone wrote:
       | does it run locally?
        
         | pancomplex wrote:
         | In theory it could -- but we currently still depend on modern
         | LLMs due to their great latency vs locally run LLMs.
        
       | moomoo11 wrote:
       | The website makes my laptop explode with fans blasting at 100%.
       | 
       | A simpler site that jumps straight to the value prop would be
       | nicer. You have a nice video.
        
         | pancomplex wrote:
         | Thank you for the feedback! We may have gone a little too hard
         | with the animations. What browser/system are you on?
        
         | nottorp wrote:
         | Oh cmon, my mbpro just jumped from 3 W to 16 W :)
         | 
         | Firefox with uBlock Origin tho, so maybe more without uBlock?
        
       | anyg wrote:
       | I can see this being very useful in a lot of industries. Congrats
       | on the launch!
       | 
       | How did you figure out which ones to start with? Also, have your
       | customers raised concerns about their entire product workflows
       | getting leaked to competitors via the agent?
       | 
       | Also, did you consider creating a browser extension so we can use
       | it on sites that aren't yet your customers?
        
         | pancomplex wrote:
         | Currently we work will all kinds of software products, so
         | haven't settled on any specific industry yet. But we do see a
         | lot of interest from software with less technical end users.
         | 
         | And we haven't really seen security or privacy issues in terms
         | of competitor leakage. There is more concern around customer
         | data and privacy, and in that regard, we invest heavily in
         | security and have safeguards to help minimize the risk of any
         | customer data issues.
        
       | saberience wrote:
       | I really dislike this new style of corporate website which every
       | startup seems to be using these days where you cannot scroll
       | easily and random images are popping up as you scroll. It's such
       | a shitty user experience and makes me immediately click away from
       | the site, just let me scroll and see your content! Is this what
       | ChatGPT or Claude is by default creating when you ask it to make
       | your corporate landing page?
        
         | pancomplex wrote:
         | Fair point :) believe it or not, this website was actually
         | manually built from scratch.
        
         | yamazakiwi wrote:
         | If I use the scroll bar or touchpad it's not too bad, but using
         | a scroll wheel is causing me immense pain.
         | 
         | The design otherwise looks great, I just cannot be arsed to
         | follow the flow they're forcing.
        
         | esafak wrote:
         | It's called scrollytelling.
        
         | anonzzzies wrote:
         | Claude makes far more traditional pages by default, which I
         | prefer. Pages working as pages with content at least for the
         | landing.
        
         | drewbeck wrote:
         | Scroll hijacking to update animation states is always an
         | exercise in frustration on the phone. Quick swipe down and now
         | I've moved between 5 different states. Some kind of accordance
         | for these states and a kind of "detent" on each would go very
         | far toward improving it.
        
       | nico wrote:
       | > Invite agent@frigade.ai to your product. You can send multiple
       | invitations based on distinct roles
       | 
       | Most systems won't allow creating multiple users/roles with the
       | same email address
       | 
       | Can the invites be sent to agent+role@frigade.ai?
        
         | pancomplex wrote:
         | That's exactly right. We also have other aliases for systems
         | that don't allow + or require special auth via Google/Microsoft
         | and even SSO.
        
       | flippy_flops wrote:
       | Great concept, sharp looking website, and the marketing video
       | looks amazing!
       | 
       | Personally, I've got some fatigue from most AI solutions being
       | less than half baked. I'd love to see a long form video of
       | letting frigade loose on something like Survey Monkey or
       | whatever. Like... what does indexing look like? Does it produce
       | artifacts? Can I see what users are asking? etc
        
         | pancomplex wrote:
         | I personally use it in AWS and it has helped me resolve
         | multiple production issues. Will record a demo some time in the
         | future.
        
       | skeeter2020 wrote:
       | >> Invite agent@frigade.ai to your product. You can send multiple
       | invitations based on distinct roles.
       | 
       | How does that work exactly? often email is the user is the
       | context. Or worse for this approach email is not used at all.
       | Then what?
        
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       (page generated 2025-07-30 23:00 UTC)