[HN Gopher] What went wrong for Yahoo
       ___________________________________________________________________
        
       What went wrong for Yahoo
        
       Author : giuliomagnifico
       Score  : 85 points
       Date   : 2025-07-26 18:25 UTC (4 hours ago)
        
 (HTM) web link (dfarq.homeip.net)
 (TXT) w3m dump (dfarq.homeip.net)
        
       | rufus_foreman wrote:
       | "In 1998, Yahoo turned down the opportunity to acquire Google for
       | $1 million."
        
         | jeffbee wrote:
         | Sure, but Google is not inflating due to a cosmological
         | constant. If Yahoo had acquired Google, Google would now be
         | worthless, not a trillion-dollar company.
        
           | rNULLED wrote:
           | what happens when an unstoppable force meets an immovable
           | object?
        
             | dvh wrote:
             | From falsehood, anything follows. (I'm implying here that
             | you don't have unstoppable force and you don't have
             | immovable object)
        
             | kstrauser wrote:
             | MSN.
        
               | gscott wrote:
               | I like how MSN manages to pack so much content onto a
               | single page--it's surprisingly intuitive. I'm not sure
               | why that kind of formatting isn't more common.
        
           | bborud wrote:
           | Exactly.
           | 
           | Don't forget that Yahoo bought three search engines.
           | 
           | (Full disclosure: I worked for one of the companies they
           | acquired).
        
           | baal80spam wrote:
           | > Google is not inflating due to a cosmological constant
           | 
           | Well put!
        
       | evanjrowley wrote:
       | I am reminded of LICRA v. Yahoo. Another puzzling choice of
       | Yahoo's that seems very wrong in hindsight.
       | 
       | https://en.wikipedia.org/wiki/LICRA_v._Yahoo!
        
       | thunderbong wrote:
       | > In 1998, Yahoo turned down the opportunity to acquire Google
       | for $1 million. Yahoo made six acquisitions that year, spending
       | $107.3 million.
       | 
       | > In 2002, Google offered to sell again for $1 billion. Yahoo
       | hesitated and Google raised its price to $3 billion. Yahoo
       | declined at the higher price. Google went on to become a trillion
       | dollar company.
       | 
       | > Yahoo attempted to acquire Facebook for $1 billion in 2006, but
       | Mark Zuckerberg turned down the offer. Had Yahoo increased its
       | offer by just $100 million, Facebook's board would have forced
       | Zuckerberg to take it. Facebook also became a trillion dollar
       | company.
       | 
       | In inclined to believe that neither would have become trillion
       | dollar companies if they had been acquired by Yahoo.
        
         | jeffbee wrote:
         | > In inclined to believe that neither would have become
         | trillion dollar companies if they had been acquired by Yahoo.
         | 
         | Yeah exactly. Also I would consider the Overture acquisition
         | extremely successful because their patent lawsuit v. Google
         | gave them 8% of Google pre-IPO. If held (which it was not),
         | that is a substantial asset today.
        
           | bn-l wrote:
           | They had 8% of Google at one point and sold it?!
        
           | jll29 wrote:
           | You are spot on, but you are drawing a slightly wrong
           | conclusion, IMHO:
           | 
           | Yes, Overture what the best Yahoo! acquisition ever made.
           | 
           | But Yahoo!'s greatest mistake was to settle the Google
           | lawsuit for a few million dollars - which meant that Google
           | could keep using Overture's (parented) invention of keyword
           | bidding based advertising; without it, Google may never have
           | found a way to become profitable.
           | 
           | So Yahoo! bought its own gravestone for $50m, when all they
           | would have had to do is stand firm and go to trial. If Y!
           | exercised its government-awarded monopoly rights for keyword
           | auction based advertising, there may still be that Y! portal
           | that was so prominent in the early 2000s.
           | 
           | PS: Yahoo Inc. is not full gone - Yahoo Japan remains the
           | last independent part of the former Y! - see
           | https://www.yahoo.co.jp .
        
             | 1317 wrote:
             | > Yahoo Japan remains the last independent part of the
             | former Y!
             | 
             | didn't they get bought by the koreans
        
               | 4ggr0 wrote:
               | well then Yahoo Korea is the last part /s
        
         | morkalork wrote:
         | Do you think any of their other successful acquisitions had the
         | same potential if left on their own?
        
           | blueboo wrote:
           | Or even, did any of the other successful acquisitions have
           | potential that was perceptibly curtailed by said acquisition?
           | 
           | Feels like a cliche at this point, but I'm not sure it's
           | true.
        
         | mongol wrote:
         | It is an interesting thought experiment. Would Yahoo have
         | become Google, or would another company have taken Google's
         | place, or perhaps something entirely different would have
         | played out. Would we have had Android? Would we have had
         | Chrome, or Google Maps, and so on
        
         | Mobius01 wrote:
         | Now I want a counter factual story about Yahoo acquiring
         | Facebook, which then never flourishes into the influential
         | network it became. What happens to society? Would we have the
         | same political climate?
        
           | benrutter wrote:
           | I want to know this too! If I invent a time machine, I'll
           | message you but till then here's my ungrounded take
           | (Obviously everything here is my personal opinion and not
           | evidenced)
           | 
           | The current political climate has mainly happened because
           | capital interest has taken control of unregulated news and
           | opinion. Meta are a particularly bad example of this, but as
           | long as there's money to be made by providing a platform for
           | polarising politics and fake news, then I think someone will
           | do so.
           | 
           | Who knows, maybe in that alternate universe you'd be posting
           | "if Yahoo hadn't made such savy choices, I wonder if we would
           | have the political climate we have today?"
        
             | cruffle_duffle wrote:
             | > The current political climate has mainly happened because
             | capital interest has taken control of unregulated news and
             | opinion
             | 
             | This has always been the case for as long as society has
             | been consuming the news. "Business tycoons" have bought up
             | newspapers and media outlets since forever to push their
             | narrative.
             | 
             | I think one component that has changed is the sheer volume
             | and diversity of media makes competition for your attention
             | (clicks) all the more fierce. Enter The Algorithm and
             | optimizing for metrics above all else.
             | 
             | I dunno. That doesn't invalidate anything about the
             | original question about what present day would be like
             | without Facebook. Would something else similar have
             | replaced it? Is Facebook really "the problem" or is it
             | algorithmic content because algorithmicly driven content
             | was going to happen facebook or not.
        
           | trueismywork wrote:
           | We would have had something else with same effect. The age
           | was ripe with social media, orkut, Facebook, MySpace, and so
           | many others I cannot even remember.
        
             | smelendez wrote:
             | That's my thought.
             | 
             | One analogy is local news media ecosystems across the US,
             | which have generally looked pretty similar though not 100%
             | identical over the past ~125 years or so, suggesting some
             | determinism based on broader culture and technology.
             | 
             | If Facebook had stumbled, something else would have gotten
             | the next microgeneration of college students and then their
             | parents and grandparents.
             | 
             | It's possible to me that an independent Instagram would
             | have filled Facebook's niche a few years later, and
             | something like Snapchat would have taken the current
             | Instagram niche. Maybe Twitter would have played a
             | different role.
             | 
             | It's also possible a web 2.0 answer to classmates.com would
             | have grabbed the older crowd, and we'd have a slightly more
             | profound age split.
             | 
             | But ultimately I think we'd end up where we are -- a set of
             | platforms algorithmically curating feeds of user-generated
             | content -- with a few cosmetic differences.
        
           | iwanttocomment wrote:
           | I feel like SOUTHLAND TALES, a movie written and shot before
           | the iPhone was released, is quite helpful here. The movie
           | emphasizes all of our post-9/11 failings in American culture
           | at a time before Facebook or Twitter or any of the social
           | media nonsense people blame the current awfulness on. The
           | problems we face as Americans are far deeper than "cell
           | phones" or "the Internet".
        
           | dyauspitr wrote:
           | Yahoo could have been society's loss leader.
        
           | Mistletoe wrote:
           | No it would just be a bunch of happy people messaging each
           | other on Yahoo Messenger. We were never meant to see the
           | inside of the brain of the average human put on public
           | display.
        
           | fnord77 wrote:
           | > Would we have the same political climate?
           | 
           | that's exactly where my thoughts went
        
           | nkrisc wrote:
           | I think something roughly Facebook-shaped was inevitable.
        
         | pilingual wrote:
         | Inclined because, for example, Viaweb didn't become Shopify.
         | 
         | Tumblr, del.icio.us, ROI. Probably all should have continued
         | growing and becoming established properties.
        
           | cruffle_duffle wrote:
           | Delicious was the only useful bookmark manager ever. Nothing
           | ever came close to replacing it. Though for me the "social"
           | part was pretty useless (plenty of actual link aggregators
           | out there to discover content at the time)
           | 
           | ...god remember the "tags" phase of content organization?
        
             | firesteelrain wrote:
             | Delicious was cool because of the constant streaming of
             | links and things that I was able to discover back then. I
             | would sit there and just click on links, finding good
             | content
        
           | paradox460 wrote:
           | Flickr was the Instagram of it's era. It could have
           | maintained that crown if Yahoo gave half a duck about it
        
         | skizm wrote:
         | I guess the question is how many other companies did they
         | correctly identify as not being trillion dollar companies. They
         | will be optimizing for different things than VCs. Also, it is
         | very possible they would have run one or both into the ground,
         | making them bad investments anyways. We like to dunk on Yahoo
         | with our perfect hindsight, but they were probably reasonable
         | decisions at the time. So yes I agree with this comment.
        
           | pyman wrote:
           | The truth is that bad leadership and no clear vision led to
           | Yahoo's decline. They went through over half a dozen CEOs in
           | a short span and each had a different strategy.
           | 
           | They failed to buy Google and Facebook, instead they bought
           | GeoCities, Tumblr, and Broadcast for billions and ran them
           | into the ground.
        
             | fuzztester wrote:
             | I was on geocities and tumblr for a while, long back.
             | 
             | I never liked Tumblr.
             | 
             | there is neocities now.
             | 
             | what was broadcast about?
        
               | pyman wrote:
               | Broadcast = An early version of Spotify, Netflix and
               | YouTube
        
         | ChrisMarshallNY wrote:
         | I'm inclined to agree.
         | 
         | I'm ambivalent as to _how_ they became trillion-dollar
         | behemoths, but I think that Yahoo would have strangled them in
         | the crib; possibly, deliberately.
         | 
         | I've seen exactly that kind of thing happen, before.
        
         | bena wrote:
         | Exactly. If Yahoo was capable of nurturing Google into what it
         | became, it was also capable of simply becoming that first. But
         | it didn't, because it wasn't run by the same people who ran
         | Google.
         | 
         | And I'm not saying that only Page and Brin were the only ones
         | who could have made Google, only that they clearly were two
         | people who were capable of doing it. However, Yahoo was not run
         | by such people. So Yahoo would have bought Google and would
         | have made Google conform to Yahoo's culture, probably
         | relegating Page and Brin to lesser roles where they couldn't
         | drive company culture.
        
         | Jabbles wrote:
         | "Facebook's board would have forced Zuckerberg to take it"
         | 
         | Doesn't Zuckerberg have majority control?
        
           | dpe82 wrote:
           | Sure; but (IIRC) at the time Facebook was burning cash and
           | the board could have threatened future funding if he refused
           | the offer. He may have been able to get more funding anyway
           | but the larger point is these things are never as simple as
           | the legal docs might imply.
        
         | fuzztester wrote:
         | In 2008:
         | 
         | https://news.microsoft.com/source/2008/02/01/microsoft-propo...
         | 
         | So for about $44 billion.
         | 
         | I had read the news at the time on multiple channels.
         | 
         | They didn't take the offer.
        
           | dh2022 wrote:
           | The follow-up after Jerry Yang initially refused Ballmer:
           | somehow Jerry had a come-to-Jesus moment and decided to sell
           | but by then Ballmer changed his mind. Jerry even chased
           | Ballmer on a golf course trying to sell but to no avail.
           | 
           | https://www.businessinsider.com/2008/5/jerry-and-steve-
           | playe...
        
         | croes wrote:
         | Hindsight is 20/20.
         | 
         | How successful were the six companies they aquired?
        
         | alberth wrote:
         | > _Had Yahoo increased its offer by just $100 million,
         | Facebook's board would have forced Zuckerberg to take it._
         | 
         | Is that true?
         | 
         | Zuck still controls 57% of all voting shares and that's today,
         | yearly 20-years later.
         | 
         | How could the Board force him to sell to Yahoo.
         | 
         | https://www.reuters.com/breakingviews/zuckerberg-motivates-s...
        
         | btilly wrote:
         | _In inclined to believe that neither would have become trillion
         | dollar companies if they had been acquired by Yahoo._
         | 
         | I absolutely agree.
         | 
         | One fundamental reason why Yahoo failed is that they
         | prioritized short-term revenue from search partners, over long-
         | term reputation. One of the key people behind that was
         | Prabhakar Raghavan.
         | 
         | And now, Prabhakar Raghavan is at Google. Where he has
         | proceeded to make the same mistake, with the result that Google
         | Search quality fell off of a cliff.
         | 
         | If Google had been acquired by Yahoo, he would have been in a
         | position to destroy Google earlier than he actually did.
         | 
         | See https://www.wheresyoured.at/the-men-who-killed-google/ for
         | more.
        
         | QuantumGood wrote:
         | There is no strong method for predicting the future.
         | Acquired/could have acquired in particular doesn't have
         | predictive ability.
         | 
         | "Acquiring" is meaningless. Even "plans for the company after
         | the acquisition" is meaningless. Credible reports of
         | motivations that would lead the acquiring company to take a
         | hands off approach to the company acquired means at least a
         | little bit, having now seen companies taking that approach not
         | immediately killing the golden goose.
        
         | Macha wrote:
         | > In inclined to believe that neither would have become
         | trillion dollar companies if they had been acquired by Yahoo.
         | 
         | Having worked for Yahoo, I have to agree. Acquisitions were
         | always seen in terms of "what can they do for the Yahoo brand?"
         | and "How can we cut costs by migrating this to Yahoo tech?",
         | not "How can we grow this business?". A Yahoo owned Facebook
         | would have been suffocated like Tumblr and Flickr were.
        
       | nertzy wrote:
       | I am still a Yahoo! pinger as well.                 ~  ping
       | yahoo.com       PING yahoo.com (74.6.231.20): 56 data bytes
       | 64 bytes from 74.6.231.20: icmp_seq=0 ttl=50 time=42.366 ms
       | ^C       --- yahoo.com ping statistics ---       1 packets
       | transmitted, 1 packets received, 0.0% packet loss       round-
       | trip min/avg/max/stddev = 42.366/42.366/42.366/0.000 ms
        
         | oreilles wrote:
         | I just tried, pinging Yahoo is about 20 times slower than
         | pinging Google...
        
       | econ wrote:
       | I wasn't there but from talking with people working there it was
       | a culture of waiting for the next paycheck and staying under the
       | radar, not caring and not doing much work.
       | 
       | Some 20-30 people I chat with were all the kind you should
       | immediately fire and escort out of the building. Some had their
       | next job lined up already just in case. lol
        
       | jjbinx007 wrote:
       | It was only just over a decade ago I used to play lots of the
       | online games hosted on Yahoo and it was great! I had just started
       | dating my (now) wife and we used to hang out every evening in an
       | online video conference and play online versions of Pool, Risk
       | etc, and as it was all inside Yahoo's ecosystem we only had to
       | login once and we could automatically play each other.
       | 
       | Going further back, Yahoo's web directory was also a good and fun
       | way to explore the world wide web. When Google appeared, and its
       | search was so good, the concept of "people don't need bookmarks
       | any more" seemed to spread, but in the process the joy of
       | discovery was lost. Rather like how browsing DVDs in Blockbuster
       | means you could find something really cool by accident, but
       | searching a database means you have to have an idea what you want
       | to find to begin with.
        
       | zippyman55 wrote:
       | To me, Yahoo always seemed more trustworthy than Google or
       | Facebook.
        
         | distances wrote:
         | I started using Internet actively around 1996 or so. For me
         | Yahoo practically didn't even exist, their homepage was a
         | hodgepodge of everything and I couldn't figure out why I would
         | go there. My search usage was mainly AltaVista with some
         | HotBot, Northern Light, and Raging Search mixed in. But never
         | Yahoo.
        
       | mkagenius wrote:
       | Just checked Marissa Mayer's X account, can someone explain why
       | is her account not getting enough views/reach -
       | https://x.com/marissamayer
       | 
       | She apparently has 1.4M followers with barely 20 likes. This was
       | even worse a few months back.
       | 
       | Are those followers bought / dormant? Or is twitter suppressing
       | it?
        
         | jeffbee wrote:
         | Nobody currently uses Twitter so follower count implies
         | nothing. Lots of notorious figures have posted regarding how
         | they get the same interaction rate on Bluesky even though they
         | supposedly have 10x or even 1000x more followers on Twitter.
         | 
         | For example:
         | https://bsky.app/profile/brandonfriedman.bsky.social/post/3l...
        
         | add-sub-mul-div wrote:
         | It's a ghost town for anything substantive, if she's not
         | shouting about culture war stuff she's not likely to get much
         | engagement.
        
         | eastbound wrote:
         | I can't, but influence is bought and temporary. People aren't
         | found off the person, but what she represents in society. And
         | since she spent 8 years buried at Yahoo!, busy executing the
         | winddown plan (masterfully), she may have inadvertently
         | communicated that she's expert in liquidation. Not something
         | you follow when you want to know what the future is.
         | 
         | (Insert a distasteful joke about how she would have made a
         | killing at DOGE).
        
         | blitzar wrote:
         | Twitter is all bots.
        
       | drewg123 wrote:
       | I do miss them being one of the biggest FreeBSD contributors. For
       | a long time in the late 90s / early 2000s Yahoo was to FreeBSD
       | what Netflix is now (and maybe a bit more). They used to host a
       | lot of the FreeBSD build/test infrastructure and employed several
       | src committers and they contributed heavily to a LOT of work that
       | has made FreeBSD a viable OS going forward.
       | 
       | For example, they contributed heavily to the SMPng project (which
       | made FreeBSD into a modern, multi-theaded kernel with fine
       | grained locking). They even hosted the kickoff meeting:
       | https://people.freebsd.org/~fsmp/SMP/SMPmeeting.html They
       | employed Peter Wemm, who did the majority of the work for the
       | AMD64 (eg, x86-64) port. And lots that I'm forgetting about
       | probably..
        
         | chris_j wrote:
         | What happened? Did they stop using FreeBSD? Did they continue
         | to use it but jsut stop contributing?
        
           | otterley wrote:
           | Yes, we migrated over to Linux for a number of reasons, among
           | them 1/higher developer mindshare, and 2/Linux had better SMP
           | performance for the first decade or so vs. FreeBSD as we
           | started to buy beefier multi-core and multi-socket servers.
        
       | russellbeattie wrote:
       | As a ex-Yahoo! from 20 years ago, I have a very clear opinion
       | about the downfall of the company: Yahoo! had spent years
       | structuring itself as a "media" company - not a technology
       | company - but nonsensically, it also wanted to be Google. Yes,
       | Yahoo! had parts of the company that were extremely
       | technologically advanced, but they hired Hollywood execs and MBAs
       | to run the company through the 2000s - people who had no real
       | technological vision at all.
       | 
       | Yahoo!'s greatest strength and primary role in the Internet could
       | be summarized as this: It was the most _useful_ site on the web.
       | Users relied on it for their start page, email, finance, weather,
       | news, sports, maps, casual multiplayer games, forums, instant
       | messaging, answers, fantasy sports, evites, photos, and an
       | amazing amount of search traffic. It was a one-stop shop for
       | everything you needed online. Maybe not the best in every area,
       | but always pretty good.
       | 
       | You know how Google starts and kills products constantly? Yahoo!
       | rarely did that. It saw interesting business models, copied them
       | or bought into them and kept them going and users loved them for
       | it.
       | 
       | And all of this was profitable, just not Google-level profits.
       | Remember Jack Welch's mantra of GE not having to be number one in
       | every market as long as they were number two or three and were
       | profitable? At one point, this was Yahoo! and they could have
       | remained relevant to this day had they embraced this role.
       | 
       | But the company's divisions were siloed and competed against each
       | other in a way that makes Microsoft machiavellianism seem like a
       | Sunday picnic. And the leadership was obsessed with Google and
       | wanted to outdo them, even though they had a completely different
       | culture and mindset. It was never going to happen. Regardless,
       | they ignored Yahoo!'s bread and butter services, confused their
       | employees and customers, and generally ran the company into the
       | ground.
       | 
       | Yahoo! needed strong leadership that understood the company's
       | strengths and built on them to continue to be useful to web
       | users. Sadly, that never happened.
        
         | dh2022 wrote:
         | Besides HN, Yahoo is still my only other news portal. (Yes, I
         | am that old.)
        
         | thijson wrote:
         | I remember in the late 90's switching from yahoo to google
         | because google's search results were better. I also set my
         | homepage to google because the homepage was so fast to load, it
         | wasn't all cluttered up like the yahoo homepage.
         | 
         | I remember when I saw google for the first time, it was while
         | searching for stuff on the redhat website, and I saw the
         | Gooooogle at the bottom. I guess google had indexed the website
         | for them. That led me to check out the google web site itself.
         | 
         | I think at some point that google was indexing the web for
         | yahoo, I could be wrong though.
        
       | hshshshshsh wrote:
       | Everyone is a genius writing what went wrong but never have the
       | guts to short it as it unfolds.
        
         | WA wrote:
         | I agree and would've written the same several years ago.
         | Unfortunately, shorting is expensive and you have to get the
         | timing right, too, not only the direction of the stock. If
         | you're early when shorting, you're still wrong.
        
           | mixmastamyk wrote:
           | Also a slow decline is not lucrative enough in comparison to
           | the risk.
        
       | figital wrote:
       | del.icio.us was my favorite tool on the internet for a few years
       | (perhaps even still in retrospect). And not far off from the same
       | functionality as Facebook (today). Why purchase such a thing to
       | shut it down?
       | 
       | Money which needed to be burned I guess (for accounting tricks).
        
       | can16358p wrote:
       | Yahoo literally did every wrong move and turned every move that
       | could make it become successful again down, almost as if it
       | deliberate. I can't believe it still exists.
        
       | reacweb wrote:
       | I think that Marissa Meyer had given yahoo back a bit of its
       | lustre. That meant cutting dividends in favour of investment.
       | Restoring a reputation takes time. I stopped taking an interest
       | when she was ousted by impatient shareholders. I am not an
       | insider, maybe I am wrong.
        
       | nubinetwork wrote:
       | Yahoo is still quite popular in Japan.
        
         | nbf_1995 wrote:
         | Yahoo Japan is a different company to Yahoo.
        
       | HardCodedBias wrote:
       | I think Yahoo faded into irrelevance since it viewed itself as a
       | media company and not a technology company.
       | 
       | Many internet companies fancied themselves media companies in the
       | 1990s and 2000s. They all are on the scrap heap now, some
       | examples: AOL, Yahoo, Excite@Home, Lycos, iVillage, About.com.
       | 
       | The companies of the time that fancied themselves
       | technology/infra/logistics did well: Google, Amazon, eBay/PayPal,
       | Salesforce, Akamai, DoubleClick.
       | 
       | Of course any lists like this have selection bias, so maybe I am
       | wrong.
        
       | GCA10 wrote:
       | Yahoo did have a unique ability to smother any business that it
       | acquired -- and I think the reasons go way beyond an inability to
       | monetize them. In fact, I'd argue that it was actually Yahoo's
       | fixation with short-term monetization strategies that eventually
       | turned everything to dust.
       | 
       | Consider Flickr, which Yahoo bought for about $25 million in
       | 2005. If you're a tech visionary, you look at this popular little
       | photo-sharing site and say: "Wow, everyone's connectivity speeds
       | are soaring, and we could morph this into a video site, too!" And
       | then, maybe, you've invented YouTube.
       | 
       | Or, you look at the way Friendstr and Facebook are getting
       | traction, and you say: "Wow, what if we built out easier
       | commenting and a social-network feed with abundant sharing of
       | popular photos among users' pals?" And then maybe you've invented
       | Instagram.
       | 
       | But Yahoo's metrics-driven managers refused to stretch their
       | brains in this direction. I've been told by two famous-name
       | insiders at the time that Yahoo's approach to everything was to
       | set short-term targets focused on existing metrics, with rigid
       | focus on hitting quarterly targets. It was all about driving
       | orderly growth of what was already there, rather than any desire
       | to explore new and uncharted areas.
       | 
       | In essence, Yahoo had a Silicon Valley address but a Battle
       | Creek, Mich., mindset. Purple logo aside, Yahoo owed a lot more
       | to the way W.W. Kellogg had been running its cereal business for
       | decades, as opposed to anything going on in the 650 area code.
        
       | katzgrau wrote:
       | As a Y! employee for a couple of years - although my time was
       | brief, I can say with confidence that had Yahoo successfully
       | acquired Google or Facebook, both would have been destroyed in
       | short order.
        
         | NoMoreNicksLeft wrote:
         | Yes, but that just makes me wish it had happened...
        
           | mixmastamyk wrote:
           | Wish they'd been bought by MS, probably would have sidelined
           | them. Was a really bad deal from memory.
        
       | WarOnPrivacy wrote:
       | Another football in the Verizon Yahoo/Shuffle are those Verizon
       | customers who were sold to Frontier but had verizon.net email
       | addresses.
       | 
       | Verizon kept control of those lightly-maintained email accounts
       | and pushed them into the Yahoo/AOL infrastructure. Users with a
       | verizon.net email address had webmail access at mail.aol.com.
       | 
       | Verizon didn't make life easy. They changed POP/IMAP/SMTP servers
       | every year or so. Just this May they changed again, from
       | smtp.mail.yahoo.com to smtp.verizon.net - but the old servers
       | still worked until the AOL outage 2 days ago.
       | 
       | During the years in between, customers got caught between AOL's
       | mandate to use OAuth and Microsoft's refusal to support it in
       | Outlook.
       | 
       | FF to now-ish and Verizon is purchasing those same FiOS customers
       | back again. One more smack with the Verizon ping-ping paddle.
        
       | DmitryOlshansky wrote:
       | I recall the Zookeeper paper from Yahoo scientist which basically
       | details a more useful version of Google's chubby. I find
       | reliability and design of Zookeeper fascinating these days cool
       | kids use etcd mostly because of relatively complex protocol of
       | Zookeeper (there is a few implementations but they lack the
       | polish of Java client).
        
       | JLO64 wrote:
       | Does anyone have a good book recommendation on Yahoo? I'd love to
       | read more on the people who ran it into the ground.
        
       | ogou wrote:
       | An underreported part of the Yahoo story is its relationship to
       | India. I worked there during the Verizon years and heard the
       | history. Yahoo was a forerunner of the "offshoring" of technology
       | jobs to India. It moved lots of core operations to a small army
       | of engineers there. They figured out that their American
       | counterparts made substantially more money than they did,
       | especially the middle managers. Waves of Indian employees began
       | moving to Santa Clara and getting market rate wages. Suddenly,
       | Yahoo wasn't saving as much money as they used to. I don't think
       | it was a major factor in its overall financial decline, but it
       | had some effect I'm sure. On a side note, I heard a couple of
       | Indian engineers say they were moving back to raise their kids
       | because they didn't like the cultural influences in our schools.
       | There were many interesting lunchtime conversations about things
       | like that.
        
       | andy_ppp wrote:
       | It was run by people who didn't have a clue what they were doing,
       | the engineers were excellent if a little risk averse (e.g. cvs
       | and subversion were kept around for too long, PHP etc.).
       | 
       | The people running it were the type of people who are taught to
       | ruthlessly look at a spreadsheet and decide if Coca Cola can
       | invest X in marketing and product development they can expect to
       | get Y back with reasonable accuracy. Of course with software
       | small teams can do big things so these calculations are almost
       | impossible.
       | 
       | Investing a billion dollars in your search engine in ~2005 might
       | be considered insane of course. We were told by Carol Bartz at an
       | all hands that they had done the work on their spreadsheets and
       | they could not compete with the investment Microsoft and Google
       | were planning. It still annoys me to this day that there was no
       | discussion or attempt to decide if the engineers and the company
       | were up for the challenge with Google. I'm not saying Yahoo!
       | would have won, but to not even have bothered trying still
       | irritates me - where is your vision? where is your fight?
       | 
       | Anyway this is my take on it, the management decided to just give
       | up on being technically excellent and being a software company at
       | some point. The mind boggles why you would do this while software
       | was eating the world and you had loads of fantastic engineering
       | talent... \2p.
        
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