[HN Gopher] Double is winding down
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       Double is winding down
        
       Author : NetOpWibby
       Score  : 55 points
       Date   : 2025-07-02 15:33 UTC (7 hours ago)
        
 (HTM) web link (double.finance)
 (TXT) w3m dump (double.finance)
        
       | bckmn wrote:
       | Previously (launch):
       | https://news.ycombinator.com/item?id=42377018
        
         | 3D30497420 wrote:
         | Only 6 months ago? Oof.
        
           | tptacek wrote:
           | Most startups fail, and you should be so lucky as to have one
           | fail quickly and decisively. It's like landing on Free
           | Parking in Monopoly.
        
             | apgwoz wrote:
             | > It's like landing on Free Parking in Monopoly.
             | 
             | I have no clue what you're trying to convey with this
             | analogy? "Free Parking" is different in virtually every
             | household.
        
               | tptacek wrote:
               | I was not thinking about random house rules in the
               | analogy.
        
               | toast0 wrote:
               | Standard rules free parking is a no-op; you get nothing
               | and pay nothing. It just prolongs the inevitable.
        
               | tptacek wrote:
               | Yes, that's what I was referring to.
        
               | apgwoz wrote:
               | But then this analogy doesn't hold... Has there ever been
               | a startup in history where it's break even everywhere?
               | Investors don't get their money back, customers
               | (hopefully!) are made whole, and the founders and
               | employees are now out of a job and _perhaps_ didn't get
               | their final pay check depending on how bad it is.
        
               | tptacek wrote:
               | Yeah, you're missing my point. Given most startups fail,
               | the question isn't "at the end of the day do you still
               | get a paycheck for your failed startup", it's "how much
               | of your life did you burn on that failed startup".
               | 
               | Since we're talking about a specific startup whose
               | founders are participants here, I think we can do without
               | the ghoulish stuff about them not making payroll or
               | whatever; "winding down" implies they're failing in an
               | orderly way.
        
         | axus wrote:
         | I like that they had already written their "destructor
         | function": https://news.ycombinator.com/item?id=42379135
        
           | ezekg wrote:
           | > You can initiate a cash withdrawal or transfer your assets
           | to another brokerage. We ask that you do this by July 31,
           | 2025.
           | 
           | Seems to still require manual work, though? With less than 30
           | days to do so...
        
           | sethhochberg wrote:
           | When you work with Apex (or really any other technology
           | bridge to the traditional financial world, Q2's Helix is
           | common for traditional banking, Apex Clearing is common for
           | stock trading, etc) they require you think about things like
           | this during your implementation. Its not quite as turnkey as
           | something like opening a Stripe account; your implementation
           | will need to demonstrably pass a playbook of tests before
           | your partner will allow you to play in real financial
           | transactions - and those tests typically include things like
           | account closure or program shutdown.
           | 
           | Basically, the traditional financial services partners who
           | give startups access to these legacy networks know their
           | clients are startups who might not fully understand the space
           | or might want to cut corners. They're good at making sure
           | they're protected against their clients' behavior, and in
           | most cases legally the end users are actually the customer of
           | the financial services company, the startup will be
           | considered a "deposit broker" instead of a "bank" etc. Its
           | been longer since I've touched the stock broker side so I'm
           | fuzzy on the specific terminology but its similar there.
        
       | jjice wrote:
       | Good to see that they at least gave some instructions on moving
       | the money (it was the absolute minimum, to be fair). No hate to
       | them - some business don't work out.
       | 
       | That said, I personally don't understand keeping my assets that I
       | hope to retire off of someday at a startup style company.
       | Everyone's gotta start somewhere, but financial services like
       | this are probably a hard sell for a lot of people.
        
         | citizenpaul wrote:
         | Yeah that's what I was thinking. There is 0 benefit to such a
         | product unless the company can guarantee they will be in
         | business for 10-20 years. Otherwise moving my money us just a
         | big time wasting headache if the company shuts down before any
         | benefit is realized. (<1 year... ouch to the users).
         | 
         | It seems like a good idea. It is a margin profits play though.
         | I know that in dealing with big money there is a lot of foot
         | guns as far as costs. If you mess up even one thing it can cost
         | you tens or hundreds of thousands in unexpected expenses. No
         | offense to the founders but I'm guessing that they didn't have
         | someone with 20+ years finance experience to make absolutely
         | sure they never stepped on those mistakes. You'd have to
         | operate flawlessly with only margin profits.
         | 
         | Hopefully the founders will give us some more context on what
         | happened.
        
         | fragmede wrote:
         | The attraction is easy. Internet company means lower overhead.
         | I'm not paying to go into a lavish office with people in it
         | like with Fidelity, and the money just needs to sit there
         | generating modest returns. It's all numbers on a screen anyway.
        
           | blitzar wrote:
           | Internet company means a VC is setting a bunch of money on
           | fire and providing you the product at a loss to them - which
           | is your gain. They hope they can buy enough eyeballs to get
           | their exit and the users can move on to the next
           | revolutionary idea to giveaway a bunch of cash.
        
         | chis wrote:
         | On the one hand I don't think there's risk of losing money with
         | something like this, they kept the money in a third party
         | broker and it's SIPC-insured. But it's probably good to have
         | some humility and admit that even for me I'm not 100%
         | confident, these rules and systems are hard to parse.
         | 
         | I think the biggest problem with this startup was that the
         | product they offered was so marginally different from Vanguard
         | ETFs unless you have a super specific and unique investment
         | thesis.
        
           | jjice wrote:
           | > On the one hand I don't think there's risk of losing money
           | with something like this, they kept the money in a third
           | party broker and it's SIPC-insured. But it's probably good to
           | have some humility and admit that even for me I'm not 100%
           | confident, these rules and systems are hard to parse.
           | 
           | Oh for sure - I'm sure they did. I just still wouldn't want
           | to bother with a turbulent company and having to migrate
           | assets from working with a company that has less of a
           | reputation.
        
         | eweise wrote:
         | I worked for a wealth management company. The money was held at
         | the financial institution's accounts. We just calculated when
         | to re-balance the portfolios and executed the trades on the
         | customer's behalf. Not sure if that's how this works.
        
       | ram_rar wrote:
       | I'm curious what led to the lack of demand for this--was it the
       | friction involved in moving brokerage accounts, or do ETFs
       | already meet the needs of most retail investors? A post-mortem on
       | the limited traction would be quite insightful.
        
         | timhigins wrote:
         | Yeah this would be interesting. Also the founders should
         | consider open sourcing some/all of the code. It could be an
         | awesome platform for the open finance community.
        
           | pinkmuffinere wrote:
           | Reading the post, it sounds like they are
           | 
           | > If you are technical, we are open sourcing our optimization
           | engine, Oracle, which does our daily Tax Loss Harvesting and
           | rebalancing. You may be able to use this to set up your own
           | trading bot on Alpaca. You will need to contact Alpaca
           | support to request an ACATS of your current assets held at
           | Double.
        
             | xur17 wrote:
             | Also note:
             | 
             | > Note that ETF Holding data, corporate action data, and
             | possibly factor model data would be required to reproduce
             | Double's Direct Index strategies. Unfortunately this data
             | is not generally free and would require a fair bit of work
             | to get Oracle working.
             | 
             | It would be interesting to have an open source direct
             | indexing system with plugins for different brokerages. A
             | CLI tool that provides recommended trades and an option to
             | accept or cancel would be perfect.
        
         | lyrrad wrote:
         | There is financial friction involved.
         | 
         | As I understand it, this product involved using fractional
         | shares to try to adhere to an index, while using tax loss
         | harvesting to optimize for tax.
         | 
         | Fractional shares cannot be transferred between brokerages and
         | are generally sold when transferring brokerages. If you owned
         | on average, half a share of the largest 250 US companies, you'd
         | may need to sell about $30,000 in shares, which could result in
         | an unexpected tax bill.
         | 
         | There are large brokerages and companies offering similar
         | direct indexing products, generally at a higher cost. However,
         | I expect those products are less likely to be shut down.
        
           | calmbonsai wrote:
           | This was precisely their business model.
           | 
           | The problem was easy/trivial competition from larger
           | brokerage firms. The core IP was all about tax optimization.
           | The same customers who would employee direct indexing already
           | have dedicated accounting services for exactly that purpose
           | and the additional brokerage fees are either sunk costs or de
           | minimis.
           | 
           | To use an analogy, the folks who are hedge fund customers
           | don't care about the lack of liquidity or higher management
           | fees. You can't capture that market on margin, volume, or any
           | kind of flow ancillaries.
        
         | pragmatic wrote:
         | Why on earth would you trust your money to a start up like
         | this?
         | 
         | Nobody with any real money and smarts is going to do that.
         | 
         | Now if this was somehow a crypto play, I'm sure they'd be
         | rolling in it.
        
         | mritchie712 wrote:
         | it wasn't obvious to me how Double is significantly better than
         | an ETF. It'd have to be MUCH better (e.g. at least 50bps to
         | 100bps) to warrant taking a bet on an unproven company.
         | 
         | They had cute names for the indexes ("Founder Mode")... but do
         | those actually make me better returns than an ETF? Probably
         | not.
         | 
         | this[0] also scared me away
         | 
         | 0 - https://news.ycombinator.com/item?id=42377934
        
       | citizenpaul wrote:
       | Sorry to hear. I know you are probably down right now but is
       | there any chance you would be willing to share some details on
       | why things didn't work out? I'd like to learn and I'm sure lots
       | of others on HN would benifit from your experience.
        
       | jvanderbot wrote:
       | This is the first I'd heard of something like this. What other
       | services are in the area of "Cheap automated portfolio
       | management" that HN might recommend?
        
         | stilldavid wrote:
         | I've been pretty happy with Betterment.
        
         | ajoseps wrote:
         | generally ETFs as a whole and if you want direct indexing like
         | they offered, fidelity has something similar:
         | https://www.fidelity.com/direct-investing/overview
        
         | khuey wrote:
         | The Target Date Retirement fund from your preferred low cost
         | fund provider (i.e. Vanguard, Fidelity, Schwab, iShares, etc)
         | is an excellent choice.
        
           | citizenpaul wrote:
           | >Target Date Retirement fund
           | 
           | Every-time I look at those they seem extremely risk adverse
           | for such a long term investment. Sometimes with 50%+
           | bonds/notes. If you are looking to retire in 5 years sure but
           | I'm guessing most HN are hoping for more than 4% returns on
           | their retirement account 25+ years from now.
        
             | khuey wrote:
             | Are you looking at ones with retirement dates well into the
             | future? The one Vanguard suggests for people born in 1990
             | (VFFVX) is 90% equities.
        
             | mandevil wrote:
             | Vanguard Target Date 2045 (suitable for someone born in
             | 1980, looking to retire in about 20 years) is, as of
             | September 2024, at 50.3% Total US Market Institutional
             | Shares, 33.2% Total International Investor Shares, 10.9%
             | Total US Bond Investor, and 4.8% Total International Bond
             | Institutional.
             | 
             | Fidelity's 2045 fund is even higher in the market, they are
             | 10% bonds and 95% equity (they appear to be levered by 5%).
        
             | liveoneggs wrote:
             | The target date fund glide path: https://institutional.vang
             | uard.com/investment/strategies/tdf...
             | 
             | tl;dr at age 40 (90/10) it starts increasing bonds until
             | age 60 (60/40); age 65 (50/50), and then 72 (30/70)
        
           | toast0 wrote:
           | If you're investing in a taxable account, Target Date funds
           | might be less preferable than holding the underlying funds
           | (or similar funds if the underlying funds aren't available).
           | Vanguard recently made changes to their target date funds
           | that resulted in a lot of redemptions and extra costs to
           | those holding these funds in taxable accounts.
        
         | nfinished wrote:
         | I use Wealthfront and highly recommend it. In addition to a
         | normal managed portfolio they've also recently offered a direct
         | investment option tracking SPY with a management fee equivalent
         | to the ETF's express ratio. Great for scraping a couple dollars
         | off your tax liabilities with loss harvesting. Can share a
         | referral that (iirc) reduces management fees for a couple
         | months if you're interested.
        
         | liveoneggs wrote:
         | vanguard life strategy funds
        
         | timothylaurent wrote:
         | M1 Finance is quite like this.
        
         | fyrabanks wrote:
         | I have money in a Fidelity retirement fund and have invested
         | additional money into Vanguard funds. Additionally, Schwab
         | Intelligent Portfolios have treated me well. That portfolio has
         | total unrealized gains of +37.27%. I have read lots of
         | anecdotal stories of people taking losses using it, though, so
         | YMMV.
        
       | devy wrote:
       | Re: License for https://github.com/doublehq/oracle
       | 
       | The README.md says it's MIT licensed on the very last line (https
       | ://github.com/doublehq/oracle/blob/b69ef4c940217a2fbf52...).
       | 
       | However, LICENCE file (not LICENSE.md file, which doesn't exist,
       | https://github.com/doublehq/oracle/blob/b69ef4c940217a2fbf52...)
       | says it's GPL 3.0 license.
       | 
       | Which one is it?
        
         | mdaniel wrote:
         | Seems to be a failure to update the README, since
         | https://github.com/doublehq/oracle/commit/7923eee62bccb565c8...
         | was an explicit change away from MIT to GPLv3
         | 
         | That also tracks why the README would be pointing to a 404
         | file, since the other commit that touched that file was to
         | change its name, and _also_ not update the README
        
       | didip wrote:
       | Why gave up so soon? I remembered reading this on HN not too long
       | ago.
        
       | xur17 wrote:
       | Welp, looks like I am moving to Frec. Hoping the Apex -> Apex
       | transfer means I can transfer partial shares.
       | 
       | Note for other folks in this situation: you should be able to
       | find a referral link and get a $250 bonus for transferring over.
        
         | amberlyfrec wrote:
         | Frec is here to help! And going to offer a $250 bonus to
         | clients moving over. Double will be sharing the link soon.
        
           | xur17 wrote:
           | A few questions that you might be able to help with (also
           | happy to jump on a call to discuss, you can find my details
           | in my profile):
           | 
           | - Transferring - will partial shares be liquidated (since
           | both are part of Apex)?
           | 
           | - Can I see my portfolio through Apex Clearing independently
           | (something that Double provided)?
           | 
           | - If I want to transfer my assets in in kind, and invest them
           | in the Total US index, how do I ensure that nothing is sold
           | as part of the rebalance during that transfer?
        
             | amberlyfrec wrote:
             | Absolutely.
             | 
             | 1. We also custody with Apex so you'll be able to transfer
             | easily between Frec <> Double and continue to see your
             | assets held independently.
             | 
             | 2. We can definitely setup a call to review the individual
             | positions and the evaluate risk of positions being sold to
             | rebalance.
             | 
             | You can book a demo here:
             | https://calendly.com/frecdemo/frec-demo or feel free to
             | email me amberly@frec.com
        
               | xur17 wrote:
               | Thank you. Do you know the answer to the partial shares
               | question?
        
               | amberlyfrec wrote:
               | We are running a test to know for sure but don't think it
               | will be an issue since we both use Apex. I will circle
               | back here upon confirmation.
        
               | xur17 wrote:
               | Thank you!
        
       | infecto wrote:
       | Saw some posts asking why and for postmortems. I am not the
       | founder, not in the retail industry but adjacent space to
       | understand enough of why.
       | 
       | 1) there are already competitors in this space that have been
       | there for a decade or longer. Higher fees but not significantly
       | so to counter the risk of doing business with a startup.
       | 
       | 2) If you use their calculator is a bit disingenuous, starting
       | balance of $1mm. Those clients exist but that's the minority. If
       | you bring that number down to a more typical average or median
       | for someone with a 30 year horizon you see that the difference is
       | not material compared to their default assumptions.
       | 
       | 3) if you are a high net worth individual where tax low
       | harvesting matters, the product does not feel that compelling.
        
         | toomuchtodo wrote:
         | Indeed, this is ideally suited as a small team in a brokerage
         | or other asset management firm, marketed to existing high net
         | worth customer relationships either as part of the asset under
         | management fee or some cut of tax savings realized. It is not a
         | sustainable standalone business.
        
       | ramesh31 wrote:
       | SEC is a complete joke at this point. Zero due diligence being
       | done on companies like this, and as always, the consumer is left
       | footing the bill.
        
       | amberlyfrec wrote:
       | Frec is an option for customers looking for a new low cost direct
       | indexing provider! All assets remain securely held with Apex +
       | Frec has grown to over $300m in assets with continued rapid
       | growth.
        
         | Beijinger wrote:
         | Would you be so kind to elaborate?
        
       | languagehacker wrote:
       | Can someone double-check my understanding of this?
       | 
       | Double is a portfolio management service that purchases shares
       | that match the blend of a specific index for its customers. So
       | instead of owning an index, you own the shares.
       | 
       | Double is winding down because they are not profitable. They are
       | instructing their customers to either fully liquidate their
       | holdings, or perform an ACATS transfer, which generally requires
       | that any fractional holdings be liquidated first. However, the
       | business model will necessarily require holding fractional shares
       | because of the way indexes work.
       | 
       | So my question is, this is going to cause many of their customers
       | to get dinged by short-term capital gains tax, right? That
       | stinks.
        
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