[HN Gopher] Honda conducts successful launch and landing of expe...
       ___________________________________________________________________
        
       Honda conducts successful launch and landing of experimental
       reusable rocket
        
       Author : LorenDB
       Score  : 1247 points
       Date   : 2025-06-17 15:02 UTC (1 days ago)
        
 (HTM) web link (global.honda)
 (TXT) w3m dump (global.honda)
        
       | brianbreslin wrote:
       | Is this a precursor to a viable alternative to any of SpaceX
       | products?
        
         | oldpersonintx2 wrote:
         | there are already alternatives to SpaceX products
         | 
         |  _reaching an altitude of 300 meters_
         | 
         | ...but this isn 't one of them, yet
        
         | stego-tech wrote:
         | Not at this stage. Looks like they used a smaller rocket to
         | test the core concepts involved, rather than build a huge,
         | production-ready platform like SpaceX. Good to see Japanese
         | industry still improving their self-reliance.
        
         | wingspar wrote:
         | Seems like this test is equivalent to the SpaceX Starhopper
         | which went 150m... https://spacenews.com/spacexs-starhopper-
         | completes-test-flig...
        
       | EvanAnderson wrote:
       | I often described my wife's old Honda Civic, which we finally
       | sold (still running and able to be driven) w/ just north of
       | 340,000 miles, as having been to the moon and on its way back. I
       | like the idea that someday Honda hardware could, in fact, send
       | something to the moon.
        
         | pkdpic wrote:
         | Agreed, same experience with my wife's current Honda Fit. And I
         | like the thought experiment of Tesla Model S (or whatever) is
         | to Falcon 9 as '98 Honda Civic is to... Wait they do they say
         | the name if this rocket anywhere?
        
           | EvanAnderson wrote:
           | The Honda rocket won't be as "fancy" as the SpaceX but it'll
           | have vastly better parts availability.
        
             | randmeerkat wrote:
             | And JDM badges.
        
               | robertlagrant wrote:
               | And magic seats
        
               | tersers wrote:
               | VTEC decal on the side
        
               | redwall_hp wrote:
               | Hopefully anime wraps will be available as well.
        
             | spacecadet wrote:
             | US Taxpayers ain't wrong, voted most reliable rocket 10
             | years in a row.
        
               | HeWhoLurksLate wrote:
               | I just want to know who will get the J.D. Power Initial
               | Quality Award and then subsequently fall apart five
               | minutes after it gets judged (lookin at you, Stellantis)
        
             | SEJeff wrote:
             | I can't wait to see the GIANT spoiler on the engine cowling
             | that does nothing more than help them push it if it breaks
             | down.
        
           | legitster wrote:
           | Make sure you do a valve adjustment on the Fit engine every
           | 100k or so. Easy job to do with some basic tools and a few
           | hours on a Saturday afternoon.
        
           | SoftTalker wrote:
           | My experience with Honda has not been great. Both Hondas I
           | have owned had complete transmission failures. Full
           | disclosure, I bought them used (as I do all my cars) with
           | unknown maintenance history and I did get a few years out of
           | each of them so it still worked out "ok" in an economic
           | sense. The engines do seem pretty bulletproof. But I would
           | not buy another, at least not one with an automatic
           | transmission.
        
             | officeplant wrote:
             | I find the common problem with automatics is their service
             | time scale. Bad car owners often forget to do oil changes
             | often enough and those are only 3.5-10k miles apart
             | depending on climate/oil type/etc. Which means services
             | that happen every 50-75k miles or greater get left to
             | people that actually maintain service histories and timely
             | maintenance.
             | 
             | Personal example buying a used car with 60k miles that had
             | some idle/start issues at times but generally ran well.
             | Everything seemed to be serviced in a timely manner but the
             | spark plugs were still the originals. Those spark plugs
             | have a generous "100,000 mile" service interval. I pulled
             | the originals and sure enough they weren't in the greatest
             | shape. $40 later I never had start/idle issues again for
             | the remaining time I owned the car.
        
             | caycep wrote:
             | That was a known thing from the '00s decade cars. But good
             | excuse for a manual transmission swap!
        
         | CobrastanJorji wrote:
         | The real fun is the equivalent spaceship. "This here Honda
         | Bucolic has so many miles on from its Earth-Moon runs that it's
         | basically been to Neptune and back."
        
           | GeneralMayhem wrote:
           | That'd be a very impressive service record - Neptune is right
           | around _ten thousand_ times as far as the moon.
        
             | littlestymaar wrote:
             | That's just short of 20 years worth of use if earth-moon is
             | your work-home commute, that's a pretty good analogy
             | actually.
        
         | le-mark wrote:
         | A lady backed into my 99 civic in 2008, totaled it. The body
         | work was more than the value of the car. I'd still be driving
         | it if that hadn't happened :sad-face.
        
           | pjmorris wrote:
           | An inattentive person rear-ended my 82 Civiv in 87. I
           | probably wouldn't still be driving it, but it has led to a
           | long association with Honda/Acura products.
           | 
           | If rockets became as common as cars, what kind of accidents
           | would we see? And would insurers insure them?
        
           | jancsika wrote:
           | If you'd still be driving it then how was the resale value
           | relevant?
        
             | Finnucane wrote:
             | Insurance won't pay for it. But it's probably still cheaper
             | to fix than buy a new car (I had a '99 CRV that I drove for
             | 17 years).
        
             | nsriv wrote:
             | I think he means that the cost to repair exceeded the
             | market value of the car. As a recent victim of something
             | similar with an 09 Accord, I feel the pain. Was the perfect
             | car.
        
               | jancsika wrote:
               | I'm supposing he meant that the body damage was the only
               | damage, and that the known cost to repair the body
               | exceeded the market value.
               | 
               | But OP states that, body aside, the car's condition was
               | suitable to deliver at least two more decades of driving
               | time. Buying a different used Civic at market value would
               | introduce an unknown, unbound cost of repairs to reach
               | that goal. Unless you're a mechanic it's essentially
               | gambling. Or* it's a new vehicle-- in which case it will
               | cost vastly more than the cost of the body repairs.
               | 
               | I suppose I understand why the market is relevant-- if it
               | were $1 then it would be worth the gamble. But given OP's
               | goals and foreknowledge of the car's condition, I don't
               | understand why market value would create a hard limit
               | against paying for the repairs. That foreknowledge is
               | worth at least a few hundred dollars, probably way more
               | if you factor in time to find another car and risk of it
               | being in ill-repair. Edit: (Not to mention the depth of
               | knowledge since OP had been driving it for nearly a
               | decade already!)
               | 
               | Edit: _Plus_ the fact that OP would have run this car
               | into the ground. So while market value still plays some
               | role, _resale_ value does not.
        
               | nsriv wrote:
               | It comes down to insurance and salvage titles mostly. In
               | PA, the vehicle I have experience with was valued by
               | insurance at $11.5k, minus a $500 deductible, so $11k.
               | That value determination was made by the insurance
               | company by market factors, which is why market value
               | comes into play. Looking around at comparable used
               | vehicles of same make, model, year, mileage, I found that
               | to be fair price.
               | 
               | The cost to repair from multiple shops within
               | transportable distance (important consideration as I'm
               | sure someone somewhere could have done it for less) was
               | $16k. To get it to an ugly but functional state was about
               | $10k, which would have to be paid out of pocket.
               | 
               | Even if repaired to "roadworthy" condition, it would need
               | to be reinspected and if deemed to be roadworthy would
               | hold a salvage title, meaning insurance would go through
               | the roof, my liability coverage would be dropped, and the
               | car could not be resold. If not deemed roadworthy, more
               | cost.
               | 
               | Needless to say, I considered the car totaled and used
               | the $11k for a down payment towards another Honda.
        
           | t-3 wrote:
           | My yearly car insurance bill is more than I paid for my
           | Civic.
        
         | jamesgill wrote:
         | Perhaps Honda should launch an old Civic into space, like
         | Musk's Tesla.
        
           | EvanAnderson wrote:
           | A Civic would be on-brand, but an S2000 convertible with an
           | ASIMO waving from the driver's seat would be much more fun.
        
             | caycep wrote:
             | S2000 is worth too much, in SoCal, their going rate is
             | probably equal or above that of an equivalent Porsche
             | Boxster/Cayman of the same era...
        
               | rconti wrote:
               | Not just SoCal; watch the auction sites. I really only
               | wanted an AP2 in Rio Yellow Pearl, and their values are
               | perilously close to $30k. In fact, a 70k mile example I
               | bid on last year on BaT or C&B (in San Jose) went for
               | over $30k.
               | 
               | Ultimately I "gave up" and just bought a 981 Boxster S (a
               | 2013) for $42k. A 986 Boxster from the same era as an
               | S2000 would absolutely be S2k prices.
               | 
               | I owned a Miata and wanted to own an S2k before moving up
               | to the Boxster, but for today's asking prices, it just
               | didn't make sense.
        
               | wmeredith wrote:
               | I'm fairly certain that an S2000's current worth is a
               | rounding error in rocket-science economics.
        
             | bookofjoe wrote:
             | $18,450: not bad! https://www.cargurus.com/Cars/listing/409
             | 969476?sourceContex...
        
             | kreetx wrote:
             | I'd still send the Civic. Sending another convertible is
             | imitation, but sending a Civic, a people's car, especially
             | an older model, would by quite humorous.
        
           | nick486 wrote:
           | find an old one, connect the odometer to count the distance
           | flown in addition to the x00k miles it already has, stream
           | the video as it flies around the moon and back.
           | 
           | would be a fun publicity stunt.
        
           | agumonkey wrote:
           | perhaps they could launch Elon into space, that would be
           | civic
        
         | mofunnyman wrote:
         | 0.711 of the way to the moon and back. It has been to the moon
         | though.
        
         | lampiaio wrote:
         | You should watch Pontiac Moon! (Or maybe not, it's not that
         | great of a movie)
         | 
         | https://www.imdb.com/title/tt0110867/
        
       | robszumski wrote:
       | For reference, Rocket Lab's Electron has a wet mass of 13,000 kg.
       | This rocket is much smaller at 1,312 kg wet mass.
        
         | delichon wrote:
         | Falcon 9           433k kg         Atlas V            547k kg
         | Starship         1,200k kg       Starship Booster 3,600k kg
        
           | glimshe wrote:
           | Saturn V: 2.9M kg
        
           | Certhas wrote:
           | k kg is a funny unit... Much more readable than Mg of course.
           | Tonnes would also work...
        
             | overfeed wrote:
             | Tonne is unfortunately overloaded, the US and the UK have
             | their own versions, but for the rest of the world is on
             | metric, and a tonne is 1000 kg. The Falcon 9 weighing "433
             | t" reads way more elegantly to me.
        
               | djaychela wrote:
               | FTR no-one I know (other than in old school industry
               | about 20 years ago) used the UK 'Ton' any more. One place
               | of work made this clear by having different
               | pronuncication ('Tonn-ey') as they were an old-school
               | foundry. And the spelling is different from wherever I've
               | seen it.
               | 
               | The nuclear industry was using metric weights fully when
               | I did my apprenticeship in it in the late 1980s. Good job
               | really as I think a conversion error could be
               | catastrophic.
               | 
               | Same goes for gallons though, US gallon is smaller than a
               | UK one.
        
               | bobthepanda wrote:
               | NASA is metric but its whole supply chain was not leading
               | to such a catastrophic conversion error: https://en.wikip
               | edia.org/wiki/Mars_Climate_Orbiter#Cause_of_...
        
               | softfalcon wrote:
               | Here in Canada (where the mixup of metric vs imperial
               | tonnes is common) we just say "metric tonnes" and move
               | on. Everyone here knows that means 1000 kg.
               | 
               | European colleagues regularly go, "what other kind of
               | tonnes are there?" and we get to share the joke of how
               | silly Americans are for still using imperial tonnes.
        
               | robocat wrote:
               | I've often seen mt written as the units for metric tons.
               | 
               | There's some ODD behavior where people in the US want to
               | fuck up metric units (MB being the obvious in my lifetime
               | non-engineer renaming of the meaning of a unit). I find
               | the MM of finance confusing (not sure of origin). Calling
               | tonnes, metric "tons", seems to be a US confusing thing.
               | Or spelling metres vs meters.
               | 
               | Or creating units that depend on something country
               | specific like football field (is that FIFA (EU), US,
               | Canadian, Aussie).
               | 
               | Actually it seems common to desire to create industry
               | units: https://www.theregister.com/Design/page/reg-
               | standards-conver...
               | 
               | Sort of a NIH at the county level.
        
               | inemesitaffia wrote:
               | mm is mille X mille.
               | 
               | As in thousand
        
               | pseudocomposer wrote:
               | Unless https://www.math.net/pounds-to-tons is severely
               | wrong, a US ton is 2200lbs, UK 2240lbs, metric 2204lbs.
               | Put a different way, US to metric is a <0.2% difference
               | (the smallest), US to UK is a <2% difference (the
               | biggest).
               | 
               | At a scale of 433 tons, it doesn't really matter much
               | which kind of tons (unless you're actually doing the
               | rocket science, of course).
        
               | nneonneo wrote:
               | US ton is 2000 lb, not 2200. I spent some time in the US
               | and had never heard of a ton meaning 2200 lb.
               | Unfortunately, that's a 10% error off of a metric ton.
        
               | jjj_throw wrote:
               | US short ton is 2000lbs, long ton is ~2200.
        
               | frereubu wrote:
               | My understanding was that "ton" is the US / imperial and
               | "tonne" is the metric one, but I see people using them
               | interchangeably here, so I guess whether that's
               | technically true or not is a bit moot!
        
               | schiffern wrote:
               | The spelling "tonne" is only used in countries where
               | there might be ambiguity with the short ton. For the rest
               | of the world, "ton" (abbreviation: t) is the metric ton.
               | Technically it's classified as a "Non-SI unit that is
               | accepted for use with SI," like litres or degrees
               | Celsius.
               | 
               | Source is the official SI brochure:
               | https://www.bipm.org/en/publications/si-brochure/
        
               | frereubu wrote:
               | Thanks - TIL.
        
             | littlestymaar wrote:
             | "Mg" wouldn't even be valid since the SI unit is the
             | kilogram. But yeah, using tons is the sensible choice.
        
               | Ekaros wrote:
               | As valid as milligram, microgram or nanogram. All widely
               | used.
        
               | Certhas wrote:
               | Wikipedia would beg to differ:
               | 
               | https://en.wikipedia.org/wiki/Orders_of_magnitude_(mass)
               | 
               |  _The table at right is based on the kilogram (kg), the
               | base unit of mass in the International System of Units
               | (SI). The kilogram is the only standard unit to include
               | an SI prefix (kilo-) as part of its name. The gram (10-3
               | kg) is an SI derived unit of mass. However, the names of
               | all SI mass units are based on gram, rather than on
               | kilogram; thus 103 kg is a megagram (106 g), not a
               | kilokilogram._
               | 
               |  _The tonne (t) is an SI-compatible unit of mass equal to
               | a megagram (Mg), or 10^3 kg. The unit is in common use
               | for masses above about 10^3 kg and is often used with SI
               | prefixes. For example, a gigagram (Gg) or 10^9 g is 10^3
               | tonnes, commonly called a kilotonne._
               | 
               | One context where I have seen this used is carbon stocks,
               | e.g. petagram of carbon (PgC):
               | 
               | https://www.pmel.noaa.gov/co2/story/Carbon+Cycle
               | 
               | Of course Gigatonne of Co2 is also found very frequently.
        
               | littlestymaar wrote:
               | TIL, thanks.
        
             | carabiner wrote:
             | I like kilodollars for salaries and kilofeet for elevation
             | though.
        
             | dguest wrote:
             | Starship is 1.2 kilotons, but I feel like quoting rockets
             | in kilotons might cause some confusion.
        
             | noobermin wrote:
             | I thought people in astro already use Mg, why would it be
             | confused with milligrams?
        
           | stingrae wrote:
           | Blue Origin New Shepard 75k kg
        
         | somedude895 wrote:
         | Isn't the Electron already considered a small rocket? What
         | could a rocket that's half the weight of my car even carry?
        
           | azernik wrote:
           | It's considered a really small _orbital_ rocket. This demo
           | vehicle is preparation for a suborbital vehicle, those can be
           | much smaller.
        
       | whatever1 wrote:
       | Question why is it so easy today to build reusable rockets? Is it
       | because the onboard cpu speed of the chips can solve more
       | granular control problems with low latency?
        
         | kurthr wrote:
         | Proof of concept. It's a lot easier to do something, if you
         | know it can be done.
        
           | mempko wrote:
           | I mean, SpaceX also knew it could be done since reusable
           | rocket tests happened in the 90s.
        
             | kurthr wrote:
             | Don't you mean the SpaceShuttle in the 80s? or Delta
             | Clipper which didn't reach orbit?
             | 
             | Really, what SpaceX did was radically different from the
             | tests in the 90s from the rockets, to the controls, to the
             | reusability goals. Otherwise they wouldn't have built
             | Grasshopper.
             | 
             | Now NewGlen is kinda a knockoff of Delta Clipper, but
             | that's a different beast.
        
             | mensetmanusman wrote:
             | And physics, nothing prevents the goal beyond execution.
        
             | hwillis wrote:
             | The DC-X was 9.1 tonnes empty and 19 tonnes full- meaning
             | landing thrust was ~half of takeoff thrust. The Falcon 9
             | was 400 tonnes full and 26 tonnes empty, so takeoff thrust
             | was >20x higher than landing thrust.
             | 
             | That's a _huge_ engineering difference, roughly like the
             | difference between a car and a helicopter. The Falcon 9 was
             | also 4x taller, meaning 16x more force to correct a lean. A
             | little burp would send the rocket right back up in the air.
        
           | benjiro wrote:
           | Its more about money.
           | 
           | If you know that something can be done, and there is a
           | potential market for such a project, it then becomes easier
           | to get the funding. Chicken or the egg...
           | 
           | One thing we also need to point out, is that SpaceX uses like
           | 80% of their yearly launches, for their own communication /
           | sat service. This gave a incentive for that investment.
           | 
           | Is the same reason why, despite SpaceX throwing those things
           | up constantly, there really is a big lag of competitors with
           | reusable rockets. Its not that they where / not able to
           | quickly get the same tech going. They simply have less
           | market, vs what SpaceX does non-stop. So the investments are
           | less, what in time means less fast development.
           | 
           | SpaceX is a bit of a strange company, partially because they
           | used a lot of the public funds to just throw shit at the
           | wall, and see what sticks. This resulted in them caring less
           | if a few rockets blew up, as long as they got the data for
           | the next one with less flaws. It becomes harder when there is
           | more oversight of that money, or risk averse investors. Then
           | you really want to be sure that thing goes up and come back
           | down into one piece from the first go.
           | 
           | A lot of projects funding are heavily based upon the first or
           | second try of something, and then (sometimes unwisely)
           | funding is pulled if it was not a perfect success story.
        
             | kurthr wrote:
             | I agree, a lot is about money, but it's not like Honda is
             | raising external funds. Getting management to agree to do
             | anything pretty much requires guaranteed success in large
             | organizations.
        
             | PaulHoule wrote:
             | Even before SpaceX started launching their own satellites
             | in huge numbers they had a business model where they were
             | selling the launch, not the rocket, and selling it at a
             | fixed price, so if some small refinement saved them 5% on
             | launch costs _it went to their pockets_ so they had an
             | incentive to make those small refinements.
             | 
             | Dragon 9 was based on conservative and boring technology
             | but it was cost optimized before it was reusable, then
             | reusability crushed the competition.
             | 
             | For that matter, Starship is boring. "Throw at the wall and
             | see what sticks" isn't "trying a bunch of crazy stuff" but
             | trying a bunch of low and medium risk things. For instance,
             | development of the Space Shuttle thermal tiles was
             | outrageously expensive and resulted in a system that was
             | outrageously expensive to maintain. They couldn't change it
             | because lives were at stake. With Starship they can build a
             | thermal protection system which is 90% adequate and make
             | little changes that get it up to 100% adequate and then
             | look at optimizing weight, speed of reuse and all that. If
             | some of them burn up it is just money since there won't be
             | astronauts riding it until it is perfected.
        
               | imtringued wrote:
               | Starship has exactly the opposite development strategy to
               | what made the Falcon 9 so successful. Calling a complete
               | change in process and philosophy "boring" appears to be
               | hubris.
               | 
               | Falcon 9 didn't have three versions of which two were
               | obsolete. Falcon 9 didn't put optional goals on the
               | critical path, which are now delaying and preventing
               | commercial launches.
        
               | inemesitaffia wrote:
               | Falcon had multiple versions and upper stage reusability
               | was planned too.
        
             | IncreasePosts wrote:
             | Bezos wants to do satellite internet just like spaceX, owns
             | a rocket company, but is still going to buy rides on 3rd
             | party non-reusable rockets
        
             | bumby wrote:
             | > _they used a lot of the public funds to just throw shit
             | at the wall, and see what sticks._
             | 
             | This is where I think the business acumen came into play.
             | Because the govt is self-insured, it allowed SpaceX to pass
             | the high risk off to the taxpayer. Once the tech matured,
             | the risk was low enough to be palatable for private
             | industry use.
             | 
             | And FWIW, I don't mean that as disparaging to SpaceX, just
             | an acknowledgment of the risk dynamics.
        
               | bumby wrote:
               | It would be nice to hear the contrary perspectives that
               | lead to downvotes. From my perspective, the advice
               | dynamic is very clear. There was relatively little
               | investment and private customer engagement with SpaceX
               | until large government contracts were secured. The risk
               | was just too high for any org except the government to
               | bear, until the tech matured.
        
               | inemesitaffia wrote:
               | SpaceX didn't get government money to develop
               | reusability.
               | 
               | It cost them more than Falcon 9 development.
               | 
               | Same with Starlink.
               | 
               | This isn't Concorde
        
             | panick21_ wrote:
             | Honda is not running this as a commercial rocket. This
             | seems more like a test platform. Or a way to train
             | engineers.
             | 
             | SpaceX invested in reusability long before they had any
             | idea about their own launch services.
             | 
             | > Its not that they where / not able to quickly get the
             | same tech going. They simply have less market
             | 
             | BlueOrigin has been trying for nearly as long as SpaceX and
             | have infinite money and don't care about market. Apparently
             | having lots of money doesn't make you able to 'quickly get
             | the same tech'.
             | 
             | RocketLab was to small and had to first grow the company in
             | other ways. And the CEO initially didn't believe in large
             | rockets. And their own efforts of re-usability, despite
             | excellent engeeners didn't pan out to 'quickly get the same
             | tech'.
             | 
             | Arianespace had enough market in theory, they just didn't
             | want to invest money. And now that they do, they are
             | completely failing at at 'quickly getting the same tech'
             | despite them getting lots and lots of money. More money in
             | fact then SpaceX used to develop the Falcon 9 initially.
             | And at best they get some demonstrators out of it.
             | 
             | ULA has invested many billions in their next generation
             | rockets, and they were absolutely not confident that they
             | could 'quickly get the same tech'.
             | 
             | Tons of money flowed into the rocket business, specially if
             | you include Blue. Japan, India, Europe, China and US market
             | have all ramped up investment. And nobody has replicated
             | what SpaceX did more then 10 years ago.
             | 
             | So as far as I can tell, there is exactly 0 evidence that
             | people who can invest money can replicate the technology
             | and the operations.
             | 
             | > partially because they used a lot of the public funds to
             | just throw shit at the wall
             | 
             | The used all their costumers rockets to do tests after they
             | had performed the service. Some of those rockets were
             | bought by 'the public'. And the first reflown rockets
             | didn't carry public payloads. Other companies could have
             | done the same with not that much investment, they just
             | didn't care to.
             | 
             | What result SpaceX caring less, is because they were
             | already so good at building rockets that even their non-
             | reusable rockets were cheaper then anybody else, even with
             | reusable tech like legs attached. Falcon 9 was so much
             | better then anything else that even without re-usabiltiy
             | they were profitable.
             | 
             | Their business didn't depend on re-usability. I don't think
             | the other rocket companies could even imagine something
             | like that to be possible.
        
             | inemesitaffia wrote:
             | Public funds?
             | 
             | Where's the money?
        
           | PaulHoule wrote:
           | Also psychology and politics kept people from following the
           | easy path.
           | 
           | The Space Shuttle was wrong in so many ways, not least that
           | it was a "pickup truck" as opposed to a dedicated manned
           | vehicle (with appropriate safety features) or a dedicated
           | cargo vehicle. Because they couldn't do unmanned tests they
           | were stuck with the barely reusable thermal tiles and
           | couldn't replace them with something easier to reuse (or
           | safer!)
           | 
           | Attempts at second generation reusable vehicles failed
           | because rather than "solving reuse" they were all about
           | single-stage to orbit (SSTO) [2] and aerospike engines and
           | exotic composite materials that burned up the
           | money/complexity/risk/technology budgets.
           | 
           | There was a report that came out towards the end of the SDI
           | [3] phase that pointed out the path that SpaceX followed with
           | Dragon 9 where you could make rather ordinary rockets and
           | reuse the first stage but expend the second because the first
           | stage is most of the expense. They thought psychology and
           | politics would preclude that and that people would be seduced
           | by SSTO, aerospikes, composites, etc.
           | 
           | Funny though out of all the design studies NASA did for the
           | Shuttle and for heavy lift vehicles inspired by the O'Neill
           | colony idea, there was a sketch of a "fly back booster" based
           | on the Saturn V that would have basically been "Super Heavy"
           | that was considered in 1979 that, retrospectively, could have
           | given us Starship by 1990 or so. But no, we were committed to
           | the Space Shuttle because boy the Soviet Union was
           | intimidated by our willingness and ability to spend on
           | senseless boondoggles!
           | 
           | [1] The first few times the shuttle went up they were afraid
           | the tiles would get damaged and something like the Columbia
           | accident would happen, they made some minor changes to get
           | them to stick better and stopped worrying, at least in
           | public. It took 100 launches for a failure mode than affects
           | 1% of launches to actually happen.
           | 
           | [2] https://en.wikipedia.org/wiki/Single-stage-to-orbit
           | 
           | [3]
           | https://en.wikipedia.org/wiki/Strategic_Defense_Initiative
           | (which would have required much cheaper launch)
        
             | EvanAnderson wrote:
             | > The Space Shuttle was wrong in so many ways, not least
             | that it was a "pickup truck" as opposed to a dedicated
             | manned vehicle (with appropriate safety features) or a
             | dedicated cargo vehicle.
             | 
             | I wonder what the STS system would have been like if the
             | DoD's cross-range requirement hadn't been imposed.
        
               | PaulHoule wrote:
               | That too... And the whole boondoggle about launching from
               | Vandenberg that never happened. That bit about it being
               | "dual use" though helped in the "intimidate the Soviet
               | Union" department.
        
               | EvanAnderson wrote:
               | I enjoy the theory that the Space Shuttle fulfilled its
               | mission as an economic weapon w/ respect to Buran.
        
               | PaulHoule wrote:
               | Well it did, but if you look at health care or
               | infrastructure you'll see that the U.S. can intimidate
               | anybody except maybe the Chinese when it comes to
               | spending money.
        
             | ambicapter wrote:
             | > Because they couldn't do unmanned tests
             | 
             | Why not? Certainly not for technical reasons, the shuttle
             | had automatic landing capability (which was never used,
             | purely from the pilot's preference).
        
             | RataNova wrote:
             | Amazing (and kind of frustrating) how many decades it took
             | for the industry to circle back to those more pragmatic
             | ideas
        
               | bluGill wrote:
               | Politicians don't like boring pragmatic ideas, they like
               | cutting edge new things. You see it all over. Building a
               | fancy building when a boring box would do. Building
               | expensive trains when a cheap bus would do as well.
               | Investing in cutting edge tech of all types when the
               | existing technology already works perfectly and we have
               | no reason to think the new will be better. Don't get me
               | wrong, there is a time and place for fancy buildings,
               | trains, and cutting edge technology, but politics often
               | invests in the above when there is no reason to think
               | they have a place just because it looks good.
        
           | bookofjoe wrote:
           | See, for example: 4-minute mile
        
             | LeifCarrotson wrote:
             | I don't know how relevant that is. That's something that
             | can be done by an individual, training for something
             | slightly slower than 4 minutes and pushing through to
             | achieve a time that onlookers might not have expected.
             | 
             | The real friction in building a reusable rocket isn't the
             | engineering, it's setting "let's build a reusable rocket"
             | as a design goal, and getting a whole bunch of engineers
             | and a whole bunch of dollars to start on that goal.
             | 
             | You have to start with a whiteboard sketch and board-room
             | presentation that shows it's achievable, and then send the
             | engineers out to refine the sketch into something worth
             | funding, and then work for months or years to build a
             | rocket that would be a disaster if it's not achievable.
        
               | bookofjoe wrote:
               | >Proof of concept. It's a lot easier to do something, if
               | you know it can be done.
               | 
               | This.
               | 
               | What I wanted to emphasize was how, after Bannister
               | finally broke through the 4-minute barrier, many others
               | did it soon after: 3 more in 1954; 4 in 1955; 3 in 1956;
               | 5 in 1957; 4 in 1958.
               | 
               | List: https://imgur.com/a/UadE3xa
        
         | odo1242 wrote:
         | I mean, it's mostly that we've decided to try to do it
         | nowadays. Problems tend to get easier when we put hundreds of
         | thousands of hours of work into them. It wasn't in the scope of
         | the original rocket projects because if it was, we probably
         | would never have launched them.
        
         | yieldcrv wrote:
         | Because there's a bigger market for space cargo
         | 
         | I wouldn't say anything has fundamentally changed in the rocket
         | coordination tech itself, just the private sector being able to
         | rationalize the cost of the trials with ROI
        
         | xeromal wrote:
         | SpaceX showed it was possible and also a crappy place to work
         | means those knowledgeable people go work elsewhere for less
         | work and more money.
         | 
         | inb4 blue origin / DC-X did it first
        
           | bryanlarsen wrote:
           | Actually, the DC-X did it first, in 1993. The DC-X was the
           | first vertical rocket landing, Blue Origin was the first
           | vertical landing of a rocket that went to space, and SpaceX
           | was the first vertical landing of an orbital rocket.
           | 
           | This Honda landing neither went to space nor was orbital, so
           | it was a similar test to the DC-X test.
        
             | LorenDB wrote:
             | Actually, retropeopulsive landing was demonstrated during
             | the Apollo program, both on the moon with the LM and with
             | LM trainers on the earth. Those systems were human
             | controlled, of course.
        
           | mensetmanusman wrote:
           | Crappy for 10% amazing for 90%, somewhat better than the
           | 80/20 70/30 seen by most F500s.
        
             | MattRix wrote:
             | I imagine they mean crappy as in really poor work life
             | balance.
        
         | treis wrote:
         | This doesn't feel like that much of an accomplishment
         | relatively speaking. It's a smallish rocket that went up and
         | down. Very far away from landing something 100 times heavier
         | from orbit.
        
           | lupusreal wrote:
           | Nobody is propulsively landing anything from orbit yet.
           | (Dragon is supposedly capable of it, as a backup if the
           | chutes fail, but has never done so.)
        
             | xixixao wrote:
             | Starship is already pretty much there (almost-orbit and
             | water splash)
        
               | lupusreal wrote:
               | They've had three failures since those earlier successes,
               | and while I expect they'll get it eventually I wouldn't
               | count them as doing it yet.
               | 
               | Besides SpaceX, its also being worked on by Rocket Lab,
               | Stoke, maybe Blue Origin, and too many Chinese companies
               | to count.
        
         | FuriouslyAdrift wrote:
         | They've been working on this (in cooperation with JAXA (Japan's
         | NASA)) since 2021.
        
         | rvnx wrote:
         | We now have realistic simulators like:
         | http://orbit.medphys.ucl.ac.uk/ -> (it's free and open-source:
         | https://github.com/orbitersim/orbiter )
         | 
         | so now the main problem is building the hardware, there are a
         | lot of solutions for the software part.
         | 
         | Before there were no general-purpose simulators, and barely
         | usable computers (2 MHz computer with 2 KB of memory...), so
         | all you could do was hardcoding the path and use rather
         | constrained algorithms.
        
           | roshdodd wrote:
           | I don't think this was the cause. Advanced simulation
           | capabilities have existed for many decades in the industry.
           | Many if not most of those tools are not publicly available.
           | 
           | I think there is also a distinction to be made between
           | offline (engineering) and onboard computing resources. While
           | onboard computers have been constrained in the past, control
           | algorithms are typically simple to implement. Most of the
           | heavy lifting (design & optimization of algorithms) is done
           | in the R&D phase using HPC equipment.
        
             | nine_k wrote:
             | You can now buy vastly more computing power and do fancy
             | fluid dynmaics, etc thanks to GPUs. 20 years ago it was
             | much more expensive to procure, and much harder to find
             | expertise. 30 years ago, I suppose, the field was even less
             | mature, and limited to the few HPC installations and in-
             | house bespoke software.
             | 
             | Mass-produced hardware drove prices down, and availability
             | way up, in many industries: motors, analog electronics,
             | computers, solar panels, lithium batteries, various
             | sensors, etc. Maybe reusable rockets, enabled by all that,
             | are going to follow a similar trajectory as air
             | transportation.
        
               | chasil wrote:
               | If we are going to be specific, 64-bit ARM (in the form
               | of AArch64) arrived in 2011.
               | 
               | It would seem to me that Intel and AMD were not friendly
               | to custom designs at that time, and MIPS was not
               | significantly evolving.
               | 
               | A fast, low-power CPU that can access more than 4gb and
               | is friendly to customization seems to me to be a recent
               | development.
        
             | bluGill wrote:
             | Remember "hunt for Red October" - the novel is old, but
             | there was one scene where they were doing this type of
             | simulation on a super computer. A basic phone can do that
             | same calculations in under a second today.
        
           | morganherlocker wrote:
           | > so now the main problem is building the hardware, there are
           | a lot of solutions for the software part.
           | 
           | While cool and all, this type of sim is a tiny, tiny slice of
           | the software stack, and not the most difficult by a long
           | shot. For one, you need software to control the actual
           | hardware, that runs on said hardware's specific CPU(s) stack
           | AND in sim (making an off the shelf sim a lot less useful).
           | Orbital/newtonian physics are not trivial to implement, but
           | they are relatively simple compared to the software that
           | handles integration with physical components, telemetry,
           | command, alerting, path optimization, etc. etc. The phrase
           | "reality has a surprising amount of detail" applies here - it
           | takes a lot of software to model complex hardware correctly,
           | and even more to control it safely.
        
             | rvnx wrote:
             | Certainly not a trivial problem I totally agree, but still
             | significantly easier than Von Braun with his paper
             | calculations.
        
         | rsynnott wrote:
         | I mean, it's been around as a concept since at least the 50s,
         | but there was quite a lot of scepticism that it was worth the
         | cost (this would only have been reinforced by the Shuttle,
         | whose 'reusable' engines were a bit of a disaster)
        
         | advisedwang wrote:
         | I don't know the answer, but some possibilities beyond CPU
         | capabilities include:
         | 
         | * Better motors for gimballing
         | 
         | * Launch-thrust engines that throttle down low enough and
         | preciesly enough for landing
         | 
         | * Better materials to handle stress for flip over manover etc
         | without added weight
         | 
         | * More accurate position sensors
         | 
         | * Better understanding and simulation of aerodynamics to
         | develop body shape and write control algorithms.
        
           | hwillis wrote:
           | Electrical engineer: motors and sensors are not really any
           | better- motors have gotten more efficient and sensors have
           | gotten cheaper, but gold standard sensors like ring laser
           | gyroscopes have existed since the 60s.
           | 
           | > Launch-thrust engines that throttle down low enough and
           | preciesly enough for landing
           | 
           | In large part this is due to improved simulation- spaceX made
           | their own software:
           | https://www.youtube.com/watch?v=ozrvfRHvYHA&t=119s
           | 
           | Experimentation was also a large factor- pintle injectors
           | have been around for a long time, but were not used in
           | production rockets until SpaceX (who moved from a single
           | pintle to an annular ring). Pintle injectors are very good
           | for throttling.
           | 
           | > Better materials to handle stress for flip over manover etc
           | without added weight
           | 
           | We're still using the same materials- good ol inconel and
           | aluminum. However 3d printing has made a pretty big
           | difference in engines.
           | 
           | More rockets use carbon fiber, but that isn't _new_ exactly
           | and the main parts are still the same variety of aluminum
           | etc. Titanium has become more common, but is still pretty
           | specialized- the increased availability was probably the
           | biggest factor but improved cutting toolings (alloys and
           | coatings) and tools (bigger, faster, less vibration) have
           | also made a big difference.
        
         | roshdodd wrote:
         | As someone who actively works in the field, it was a
         | culmination of:
         | 
         | - Advances in rocket engine design & tech to enable deep
         | throttling
         | 
         | - Control algorithms for propulsive landing maturing (Google
         | "Lars Blackmore", "GFOLD", "Mars Landing", and work through the
         | references)
         | 
         | - Forward thinking and risk-taking by SpaceX to further develop
         | tech demonstrated by earlier efforts (DC-X, Mars Landing, etc.)
         | 
         | Modern simulation and sensor capabilities helped, but were not
         | the major enabling factors.
        
           | bumby wrote:
           | Can you elaborate on the advances in deep throttling?
        
             | 93po wrote:
             | Also didnt spacex do reuse without throttling and only
             | having on/off?
        
               | timschmidt wrote:
               | No. SpaceX's Merlin engines use a single
               | https://en.wikipedia.org/wiki/Pintle_injector which has
               | excellent throttling capabilities.
        
               | Tuna-Fish wrote:
               | They do throttle, and quite low compared to other
               | comparable engines, but they still cannot throttle an
               | engine below 1 TWR when the stage is near empty. Meaning
               | that they cannot hover a stage, either the engine is on
               | and the stage is accelerating upwards, or it's off and
               | it's accelerating downwards. (And you cannot rapidly turn
               | engines on and off.)
               | 
               | So they need to "hoverslam", that is, arrive at the
               | landing pad rapidly decelerating so that their altitude
               | hits zero just as their speed hits zero. This was thought
               | to be very hard, but I don't think SpaceX has lost a
               | stage due to estimation failure there. It helps that
               | there is significant throttle range and fairly rapid
               | throttle response on the engines, so they can have some
               | slack. (Plan to decelerate at 2.5g for the last ~20s or
               | so, with the ability to do anything between ~1.5g to 4g,
               | so you can adjust throttle based on measured landing
               | speed.)
               | 
               | Their Superheavy has more engines, allowing them to bring
               | the TWR below 1, enabling hovering.
        
             | hwillis wrote:
             | Not in industry, but: rockets can be like 90% fuel by
             | weight. All engines on 105% can lift the rocket, so if you
             | want to land while the tanks are nearly empty you need to
             | be able to get to less than 1/10th of your thrust. Turning
             | off engines only gets you so far- the Space Shuttle engine
             | could throttle between 67% and 109% of rated power but if
             | you only have 1/3 engines on you can only get as low as 22%
             | power.
             | 
             | One major reason for this is the mixing plate at the top of
             | the combustor. Fuel and oxygen are distributed to tiny
             | nozzles which mix together. The better the mixing, the more
             | stable the burn. If you get unstable burning -eg
             | momentarily better mixing in one area- it will cause a
             | pressure disturbance which will further alter the burning
             | power in different areas of the combustion chamber. At low
             | throttle, this can be enough to cause the engine to turn
             | off entirely.
             | 
             | Fluid simulations have made a huge difference. It's now
             | possible to throttle engines down to 5% because mixing is
             | much more stable (manufacturing improvements in the nozzles
             | have also helped) and combustion is more protected from
             | pressure variations.
             | 
             | The extra stability also just makes it easier to control a
             | rocket period. Less thrust variation to confuse with drag
             | properties, less bouncing, better sensor data.
        
               | bumby wrote:
               | So I'm assuming the simulations lead to better controls
               | software and/or mechanical nozzle designs? Similar to how
               | CFD leads to more efficient vehicle aerodynamics?
               | 
               | I guess I'm trying to connect the dots on how a
               | simulation improves the actual vehicle dynamics.
        
               | hwillis wrote:
               | There is some improvement in vehicle control, but the
               | biggest impact was _inside_ the engine. Controlling the
               | vehicle at transonic speeds benefits a lot from
               | simulation- control inversion is an example. When grid
               | find pass the sound barrier, the flow through the holes
               | of the grid becomes choked off by shockwaves, and the fin
               | starts acting like it was solid and sideways. Since it 's
               | effectively pointed 90 degrees off, it acts like its
               | reversed. Knowing when, how intensely, and how turning
               | affects that is important. Simulation also helps you find
               | unexpected places where flows may unexpectedly become
               | super/subsonic and cause torque. Experimenting at these
               | speeds is... hard.
               | 
               | Simulation inside the engine can find resonances, show
               | where shockwaves propagate, and show you how to build
               | injectors (pressure, spray etc) so they are less affected
               | by the path of reflections. Optimizing things like that
               | smoothly along a range of velocities and pressures
               | without a computer is not very feasible, and you need a
               | minimum of computing power before you start converging to
               | accurate results. The unpredictability of turbulence
               | means low-resolution simulations will behave very
               | differently.
        
               | Out_of_Characte wrote:
               | the poster above was very conservative in his metrics and
               | throtteling requirements.
               | 
               | Modern pressure vessels can reach 5% empty mass, thats a
               | factor of 20
               | 
               | Rockets have stages, a good approximate is to stage half
               | your rocket to get rid of the most empty mass. This also
               | means your first stage has to have double the thrust to
               | lift itself and its stage. Now you're at a factor of 40
               | just to hover.
               | 
               | Now you actually have to take off, usually around 1.2 to
               | 1.4 thrust to weight.
               | 
               | So a more realistic scenario means your rocket engine has
               | to throttle down to exactly 2% power while the laval
               | nozzle is optimised for takeoff thrust only.
        
             | briandw wrote:
             | Rocket engines struggle to throttle down to low levels due
             | to combustion instability, injector dynamics, and turbopump
             | limitations. Here are some stats on minimum throttle
             | levels:
             | 
             | SpaceX Merlin 1D: ~40% Rocketdyne F-1 (Saturn V): ~70%
             | Space Shuttle Main Engine (RS-25): ~67% Blue Origin BE-4:
             | ~20-25%
             | 
             | Falcon 9 does the "hover slam" where they have to turn off
             | the engine exactly at touch down, or the rocket starts to
             | go back up again. Throttle is too high for the weight of
             | the booster at that point in flight.
        
           | czbond wrote:
           | @roshdodd - Is there a modern reference/book that covers the
           | design of such systems?
        
             | softfalcon wrote:
             | > Google "Lars Blackmore", "GFOLD", "Mars Landing", and
             | work through the references
             | 
             | They linked details to look into in their original post.
        
           | hinkley wrote:
           | I recall hearing SpaceX cite manufacturing improvements as
           | well. How do you feel about materials science and the ability
           | to source parts not made of unobtanium?
        
             | Tuna-Fish wrote:
             | Many of the hardest problems facing rocket engines are
             | about temperature, heat and thermal density, not structural
             | strength.
             | 
             | This means that 3d-printed copper (alloy) is an amazing
             | process and material for them. You can build the kind of
             | structurally integrated cooling channels that the people
             | building rockets in the 60's could only dream about, and
             | it's not a gold-plated part that required a million labor
             | hours to build, it's something you can just print
             | overnight.
        
               | hinkley wrote:
               | I learned a couple of years ago that the people in the
               | sixties did in fact 3d print, but they did it via
               | electroplating and wax. It took weeks to print a Saturn V
               | rocket bell because they had to build up something like
               | 5mm of material onto the outside of the bell after
               | carving the channels into the outer surface of the inner
               | bell and then packing them with wax.
        
             | floxy wrote:
             | I don't know how representative it is, but this photo seems
             | impressive:
             | 
             | https://www.voxelmatters.com/wp-
             | content/uploads/2024/08/Spac...
        
               | hinkley wrote:
               | With the block 3 design they have hardened all of the
               | surfaces within the bottom skirt on the rocket so the
               | blowback during reignition can't melt anything. And the
               | flanges on the turbopump exhaust exist to facilitate
               | redesign and inspection of the system. Once they know the
               | exact shape they need they can construct a single pipe
               | with two flanges instead of three pipes with six. Flanges
               | make bigger failure points than a solid pipe due to the
               | seals.
        
           | giarc wrote:
           | >Forward thinking and risk-taking by SpaceX to further
           | develop tech demonstrated by earlier efforts (DC-X, Mars
           | Landing, etc.)
           | 
           | Is this basically a technical way of saying "people realized
           | it could be done"? Like the 4 minute mile, once it was done
           | once, many people accomplished the same feat soon after. The
           | realization that it was possible changed people's perception.
        
             | madamelic wrote:
             | Could also be that SpaceX cracked it then other companies
             | began poaching the engineers and the other companies
             | started getting tips on how to address the hardest
             | problems.
        
             | markdown wrote:
             | Investors. Investors finally realised that it could be
             | done.
             | 
             | I'm sure engineers and science-fiction writers have known
             | for a long time that it could be done.
        
             | nottorp wrote:
             | Even "Musk realized it could be done". He had a few good
             | ideas. Or pushed for a few good ideas until they were put
             | in practice.
             | 
             | Unfortunately then he stopped taking his dried frog pills
             | and look where he is now...
        
               | voidUpdate wrote:
               | Did Musk realize it could be done, or did he pay some
               | engineers to realise it could be done?
        
               | nottorp wrote:
               | ... pay and convince people to give him money to pay ...
               | 
               | I still think he had some merit in the past.
        
               | panick21_ wrote:
               | Musk from the beginning realize to reduce the price, he
               | would have to solve re-usabilitly. So he and the company
               | from the beginning was focused on re-usability. He didn't
               | just say 'this is what we are gone do'. As the company
               | grew and solved initial problems of launch, they slowly
               | figured out the best way to do it. And Musk as CEO was
               | deeply involved from the beginning and and involved in
               | all decisions.
        
         | starik36 wrote:
         | I don't know about easy. Today we have exactly 1 proven
         | reusable orbital class family of rockets: Falcon. And even at
         | that Falcon 9 only recovers 1st stage and the fairings. And
         | Falcon Heavy has never recovered the center stage.
         | 
         | There might be more in a year or two (New Glenn, Neutron,
         | Starship, a Chinese one), but for now, I would call it
         | extremely difficult, not easy.
        
         | didibus wrote:
         | Someone proved that there is market demand which could make it
         | profitable.
         | 
         | In the past, there was not much reasons to go into space,
         | commercially, so who would have paid for it? But today there
         | are many more use-cases for sending things to space that are
         | willing to pay for the service.
        
         | jessriedel wrote:
         | The premise of this question is wrong, and it's super
         | disappointing that everyone is giving answers as if it's
         | correct. The Honda test rocket only went to an altitude of 300
         | meters. It's been possible to propulsively land rockets from
         | such low altitudes for decades, e.g., McDonnell Douglas DC-X
         | test in 1996. (And ofc, if you're just talking about re-use for
         | any landing method, the space shuttle first reused the solid
         | rockets and the orbiter in 1981.)
         | 
         | Reusable, propulsively landed stages for rockets capable of
         | putting payloads into Earth orbit is stupendously harder. The
         | speeds involved are like 10-100x higher than these little hops.
         | The first stages of Falcon 9 and Starship are still the only
         | rockets that have achieved that. Electron has only re-used a
         | single engine.
        
         | Avshalom wrote:
         | It's always been easy. People just didn't think it made much
         | sense. The thing about reusability is that it seriously cuts
         | down on your payload.
         | 
         | I mean for/example the Apollo lander was a tail landing rocket
         | and lunar landing is way fucking harder because a thick
         | atmosphere gives you some room for error.
        
         | numpad0 wrote:
         | It's not hard-hard to build _recoverable_ rockets, but it 's
         | hard to _make money_ launching _reusable_ rockets that _goes to
         | space_. This one is not going to space, not making money, and
         | not clear if it 's reusable.
         | 
         | Most launch suppliers just make rockets single-use and write it
         | off because it's not like you're launching weekly. Who knows
         | how much it costs in labor and parts to refurbish landed
         | rockets, it's probably cheaper to just keep making new ones.
         | 
         | ^ you know what to say in response to this; we're all in the
         | process of finding out which one is more correct.
        
           | SoftTalker wrote:
           | What is the point of making a recoverable rocket if not to
           | reuse it (or at least reuse substantial components)?
        
             | numpad0 wrote:
             | Exactly why the rest of the world isn't jumping into it.
             | $THEY are still skeptical of airplane style rapid reuse, so
             | much so that vehicles with zero reusability like Mitsubishi
             | H3 are still being designed from clean sheet.
        
         | carabiner wrote:
         | It is not easy. ESA and China are still working to catch up to
         | Grasshopper. Other US companies like ULA, Astra, RocketLab are
         | still struggling.
        
         | RataNova wrote:
         | I think it's not easy per se, but way more achievable for a
         | well-funded team than it was 20 years ago
        
       | tzury wrote:
       | so now any company can get its own TLD? that's cool.
        
         | kube-system wrote:
         | Brand TLDs became a thing in 2012 under ICANNs New gTLD Program
        
         | dsp wrote:
         | There was an opportunity to apply over a decade ago. The plan
         | is to open another window for applications next year.
        
           | tzury wrote:
           | Now I see, there is a whole list of them out there
           | 
           | https://icannwiki.org/New_gTLD_Brand_Applications
        
         | 1970-01-01 wrote:
         | I've only seen it used by companies that cannot get out of
         | their own way.
         | 
         | Instead of news.honda.com (their actual domain) or
         | hondanews.com (actual domain, redirect from before, all owned
         | by them, also has news) or honda.global (makes sense, but
         | nothing there) or honda.com/news (makes sense, but nothing
         | there) they go waste money on a new gTLD. So we have
         | global.honda/en/newsroom/. .
         | 
         | At least they're using it: https://domainmetadata.com/list-of-
         | all-honda-domains
        
         | acheron wrote:
         | On one hand, it ruins DNS, but on the other hand, it makes
         | ICANN a lot of money.
        
           | criddell wrote:
           | How does it ruin DNS?
        
         | hinkley wrote:
         | Ford, Mercedes and Apple all own /8 address blocks. I thought
         | IBM used to own one as well but they must have given it up.
        
         | miyuru wrote:
         | I use dns.google pretty often, very useful when implemented
         | correctly.
        
       | cududa wrote:
       | Initially wanted to say I'm impressed they got it on the first
       | launch
       | 
       | But, couldn't specifically tell if this was indeed the first
       | launch or not, and perhaps there were some private failures
       | before - anyone know?
        
       | pwarner wrote:
       | If I was Japan I'd be interested in some of the "one time use"
       | use cases as well given the current geopolitical state of
       | affairs.
        
         | mrguyorama wrote:
         | Any reusable rocket is also an expendable rocket with slightly
         | better payload.
        
         | lupusreal wrote:
         | JAXA is pretty well set up with expendable launchers already,
         | built by Mitsubishi. The "geopolitical" state of affairs isn't
         | threatening their ability to put stuff into orbit, Japan
         | doesn't rely on America/Russia/China/etc for that.
        
         | numpad0 wrote:
         | https://www.youtube.com/watch?v=m3Fk3XdQFMo
         | 
         | https://www.youtube.com/watch?v=dgaGUb1GAEo
        
       | walterbell wrote:
       | One small step for Japan, one big step for space industry
       | competition.
        
         | echelon wrote:
         | Please! We need lots of competition in this space. I hope Japan
         | develops a burgeoning private space industry.
        
           | mbowcut2 wrote:
           | I read this as "pirate space industry" and got real excited.
        
       | adikulkarni11 wrote:
       | The most reliable rocket
        
       | LightBug1 wrote:
       | Yay Honda ... competition!
       | 
       | I want the NSX edition.
       | 
       | https://www.youtube.com/shorts/v00pN4FyfuM
        
       | perihelions wrote:
       | I think there's about 5 or 6 private startups on the brink of
       | attempting orbital booster landings within the next few months.
       | This... is at least a decade behind that, if they're serious.
       | 
       | Note that they don't appear to have an orbital engine yet--this
       | thing's far too small, it has to be some kind of one-off for this
       | demo flight. Most of the competition leaped directly to testing
       | an engine they were developing for orbital launches, in their
       | suborbital hops.
        
         | wood_spirit wrote:
         | It's not clear that they need to take so long to catch up.
         | 
         | It's like a four minute mile. Now we've seen reusable rockets
         | work, everybody builds them and nobody says it won't work?
        
         | nine_k wrote:
         | I assume this rocket is not a part of some orbital program.
         | It's more like the SpaceX's Hopper [1], intended to test the
         | control algorithms and such.
         | 
         | A booster / orbital vehicle, when it appears, should have very
         | different characteristics. I can even imagine that some kind of
         | compatibility standard may arise, allowing to stack custom
         | orbital vehicles to reusable boosters, much like the
         | standardized buses for smaller satellites that exist today.
         | 
         | [1]: https://starship-spacex.fandom.com/wiki/Starhopper
        
           | perihelions wrote:
           | > _" competition leaped directly to testing an engine they
           | were developing for orbital launches"_
           | 
           | SpaceX' Starhopper was an orbital Raptor engine. The *test
           | vehicle* wasn't orbital, but, it's testing the in-development
           | orbital engine and associated plumbing under flight
           | conditions (which is useful, because... well you can see the
           | various ways Starhopper failed at the start). Likewise,
           | Grasshopper before that, in 2012-3, was a single Merlin
           | engine (the Falcon 9 has, eponymously, 9).
           | 
           | SpaceX never flew a suborbital hop with anything other than
           | an engine intended for orbital flight.
           | 
           | I think if Honda had an orbital-class reusable engine at the
           | hardware stage, that'd be flying _that_ to test it as much as
           | possible. I 'm not aware of any of the competitors doing
           | otherwise. This is signalling they don't (yet?) have one.
           | 
           | edit: Or LandSpace, whose 10 km suborbital hop last year flew
           | one of the methane engines their orbital vehicle has nine of.
        
             | nine_k wrote:
             | From the press release: <<Honda rocket research is still in
             | the fundamental research phase, and no decisions have been
             | made regarding commercialization of these rocket
             | technologies>>. It also has no mention of the engine used.
             | Honda indeed appear to not have an engine worth noticing
             | yet.
        
       | financypants wrote:
       | Those japanese rockets are much smaller compared to our big
       | american sized rockets
        
         | pmdulaney wrote:
         | Even the longest journey begins with a single step.
        
           | throaway920181 wrote:
           | I think they were making a dick joke.
        
             | aerostable_slug wrote:
             | Specifically a South Park reference.
        
               | dumdedum123 wrote:
               | Exactly. People in this place. Sigh.
        
         | tzs wrote:
         | On the outside. Based on my experiences with Japanese vs
         | American cars I'd not be surprised if they are bigger on the
         | inside. :-)
         | 
         | Seriously, when I bought a Civic in 1989, I looked at both the
         | smaller Japanese cars (Civic, Sentra, Corolla) and bigger
         | American cars. I'm tall and big and had trouble fitting
         | comfortably in the American cars. No problem in the Japanese
         | cars.
         | 
         | Next time I was car shopping, sometime around 1999, I decided
         | to take a look at SUVs which had become pretty popular by then.
         | Again I tried the American ones. They were very large--and very
         | cramped inside. Then I tried a Honda CR-V. It was way smaller
         | than the American SUVs but just as with the Civic there was
         | plenty of room.
         | 
         | It struck me as absurd. How the heck are car companies of
         | Japan, a country whose people average over 2" (5 cm) shorter
         | than Americans and weigh about 2/3 what Americans weigh, so
         | much better than American car companies at making cars that can
         | fit tall fat Americans?
        
       | mac3n wrote:
       | ...looking forward to my rocket-powered Honda Fit!
       | 
       | "you meet the nicest people on a Honda"
       | <https://www.vintag.es/2017/09/you-meet-nicest-people-on-hond...>
       | 
       | I don't know what kind of people you meet on that other, better-
       | known, reusable rocket company.
        
       | pmdulaney wrote:
       | Congratulations to our friends in Japan!
        
       | jonplackett wrote:
       | No-one thought to make a video of this momentous occasion?
        
         | Electricniko wrote:
         | https://www.youtube.com/watch?v=p0jjxqpC0aY
        
       | _joel wrote:
       | > reaching an altitude of 271.4 m
       | 
       | I wonder if BPS .pace got further with his solid fuel thrust
       | vectoring? Mustn't be far off that if not.
       | https://bps.space/products/signal-r2
        
         | markedathome wrote:
         | Using a Class N rocket motor, the High Steaks rocket reached
         | about 8500m, earlier this year. I think Joe abandoned the
         | thrust vector control for control surfaces within the fins to
         | stabilise rotation.
         | 
         | https://www.youtube.com/watch?v=9UX7NJLYyb4
        
           | _joel wrote:
           | Pretty certain he didn't land that one as well though :)
        
       | 3ds wrote:
       | Here is the video which they should have put in the post:
       | 
       | https://global.honda/content/dam/site/global-en/topics-new/c...
        
         | djaychela wrote:
         | For some reason the landing of that reminded me of the Eagle
         | from Space:1999 - there was something different in the
         | ballistics of it compared to SpaceX and Blue Origin. Fantastic
         | to see, thanks for the video link.
        
         | darrelld wrote:
         | I'm accustomed to seeing large plumes of chemicals coming out
         | the other end in my minds eye when I think about rocket
         | launches. This looks "clean" coming out the exhaust.
         | 
         | Why is that? Is it due to the nature of chemicals it uses?
        
           | fogh1 wrote:
           | Basically yes, other rockets might burn chemicals that create
           | more soot. This one seemingly doesn't.
        
           | nine_k wrote:
           | Soot means carbon-rich fuel, like RP1, and a very fuel-rich
           | mix. Most launches I ever saw had basically zero soot, and a
           | clean exhaust of a well-balanced fuel / oxidizer mix.
           | 
           | Military rockets, and solid-fuel boosters like the kind the
           | Shuttles used to use, indeed produce very visible exhaust,
           | because they use heavy fuels, and sometimes heavier
           | oxidizers, like nitric acid. This is because they need to be
           | in the fueled state for a long time, ready to launch in
           | seconds; this excludes more efficient but finicky cryogenic
           | fuels used by large commercial rockets.
           | 
           | The large plumes that you usually see the first few seconds
           | when a rocket is blasting off a launch pad are mostly water
           | vapor. The launch pad would be destroyed by the exhaust were
           | it not cooled during the launch by large amounts of water,
           | which gets evaporated instead of the concrete.
        
             | hyperbrainer wrote:
             | The water also serves the purpose of reducing reflecting
             | acoustic energy.
        
           | ggreer wrote:
           | Several reasons. It's filmed in daylight, so any flame or
           | exhaust will be less visible. The rocket engine is much
           | smaller than anything that would go on an orbital booster, so
           | there's less exhaust than what'd you see for an orbital
           | launch. Also it's looks like it's a hydrolox rocket (using
           | liquid hydrogen and oxygen as fuel), which has the least
           | visible flame. The combustion product is almost entirely
           | water vapor. Methalox (methane + liquid oxygen) is the next
           | cleanest, which emits water, CO2, and a little bit of soot.
           | Kerolox (RP-1 and oxygen) is the most common propellant used
           | today, and it emits a significant amount of soot.
           | 
           | Solid boosters put out the most visible exhaust, as burning
           | APCP[1] emits solid particles of metal oxides. Also some
           | rockets (mostly Russian, Chinese, and Indian) use
           | unsymmetrical dimethylhydrazine + dinitrogen tetroxide, which
           | emits a reddish-orange exhaust. Both compounds are toxic, as
           | is the exhaust.
           | 
           | 1. https://en.wikipedia.org/wiki/Ammonium_perchlorate_composi
           | te...
        
             | perihelions wrote:
             | I doubt it's hydrogen, because the color looks off (blue,
             | rather than pink), and because it'd be a poor fit for a
             | small R&D project. They're not optimizing for performance-
             | at-all-costs on this.
             | 
             | Ethanol/oxygen is my guess. Blue, and also very little
             | soot.
        
               | lupusreal wrote:
               | Probably methalox I think. It's the trendy prop mix most
               | reusable programs are settling on because it doesn't coke
               | up engines like kerosene and is easier to model in
               | computers, and doesn't cause metallurgical problems like
               | hydrogen while being much more dense. Alcohol isn't
               | impossible but seems unlikely to me because that's not
               | what you'd want for the full scale rocket they're
               | presumably working towards.
        
               | ggreer wrote:
               | Hydrogen engines aren't always pink. The exhaust color
               | depends on the ratio of oxidizer to fuel. The Space
               | Shuttle's main engines were hydrolox, but their exhaust
               | had almost no pink/red.
               | 
               | It's hard to say for sure, but I lean towards Honda's
               | rocket using hydrogen. Honda has experience with it. They
               | use hydrogen in their fuel cell vehicles, and their press
               | release from 2021 mentions using hydrogen for rockets.[1]
               | 
               | I'm pretty sure both fuel and oxidizer are cryogenic,
               | because when the rocket lands it vents from several areas
               | (most likely separate tanks). That would rule out ethanol
               | or methanol as the fuel.
               | 
               | I don't see any secondary exhaust from a gas generator,
               | and staged combustion would be something to brag about
               | (and much higher thrust), so my guess is that it's an
               | expander cycle. Expander cycle engines require a fuel
               | that boils easily, so it would have to be fueled by
               | propane, methane, or hydrogen. I don't think it's
               | propane, as the only propane/lox rocket I've seen has
               | orange exhaust.[2] If Honda poached some engineers from
               | Mitsubishi, I could see them going with a hydrolox
               | expander cycle, as that's what the H family of rockets
               | use.
               | 
               | The only thing that doesn't line up with hydrogen is the
               | low thrust given the propellant consumption. Based on the
               | claimed wet/dry mass (1,312kg/900kg), they used at most
               | 412kg of propellant. Flight duration was 56.6 seconds, so
               | that's an average of 7.28kg of propellant per second. If
               | the stated wet/dry mass is correct and the rocket used up
               | all of its fuel, then the rocket's thrust was around 13kN
               | at the start and around 7kN near the end. Let's say it
               | averaged 10kN. Force equals mass flow rate times exhaust
               | velocity. So 10kN divided by 7.28kg/sec is 1.374 km/s.
               | Divide by standard Earth gravity and you get 140 seconds,
               | which is pathetic for a rocket. It could be that they
               | only used a small fraction of the available propellant,
               | or they had a poor nozzle design, or the engine was
               | throttled very low and was therefore less efficient. If
               | we assume the test flight only used 40% of the available
               | propellant, then we'd get a flow rate of 2.9kg/sec and a
               | specific impulse of 352 seconds. But that sort of
               | assumption can be used to come up with any Isp.
               | 
               | Still, I think it's using either hydrogen or methane as
               | fuel. Nothing else fits with the video.
               | 
               | 1. https://global.honda/en/newsroom/news/2021/c210930beng
               | .html
               | 
               | 2. Here's a video of Isar Aerospace's Spectrum rocket,
               | which uses propane/lox:
               | https://x.com/isaraerospace/status/1906418985173758236
        
               | perihelions wrote:
               | > _" my guess is that it's an expander cycle"_
               | 
               | It could simply be pressure-fed. No turbopump at all--
               | just a helium tank.
               | 
               | You have a preference for assuming sophistication, but
               | this is a one-off inexpensive test article with trivial
               | performance needs. My guess is that they'd made the
               | simplest engineering choices possible at every turn.
        
           | numpad0 wrote:
           | Most civilian rockets have solid strap-on boosters(actual
           | technical term) that emit the signature thick white smokes,
           | as well as leave contrails at high speeds. Neither would be
           | visible for non-solid rockets at low speeds.
        
         | whitehexagon wrote:
         | Great clean video link thanks, but I cant work out the scale,
         | first it looks like a toy rocket, then from the distance shot
         | it looks huge, like spaceX huge, and then landing it looks
         | quite small again, especially with the lawn sprinklers.
         | 
         | But an impressively smooth landing regardless, and I would
         | imagine maybe harder the smaller the rocket is.
        
           | tw04 wrote:
           | > successfully landed its 6.3-metre (20.6-foot) experimental
           | reusable launch vehicle
           | 
           | From another article.
        
             | hbrav wrote:
             | Or in natural units: three very tall men stood on top of
             | one another, wearing a top hat.
        
               | TeMPOraL wrote:
               | It's not a rocket, but three men in a trench coat?
        
               | lowestprimate wrote:
               | How many bananas?
        
               | peterlada wrote:
               | And under the French cost is an _African_ swallow.
        
               | ryandrake wrote:
               | Oh jeez, how many football fields is that?
        
               | Someone wrote:
               | Let's see. 2 cm of grass on top of, say, 10 cm of earth
               | would make the height of a football field 12cm. That
               | would make it as high as about 50 football fields.
        
               | RattlesnakeJake wrote:
               | Are all three men wearing individual top hats, or does
               | one cover all of them?
        
             | imzadi wrote:
             | About the height of a giraffe
        
               | xarope wrote:
               | there are giraffes that are 6m tall?!?
        
               | adrian_b wrote:
               | It is said that many males exceed 5.5 m in height.
               | 
               | A record height for a giraffe in a UK zoo was 5.8 m, but
               | the tip of his horns was said to have reached close to
               | 6.1 m.
               | 
               | So 6 m is about in this ballpark.
        
           | voxic11 wrote:
           | Its like half the size of a Trident missile.
        
             | gnatolf wrote:
             | Which inexplicably isn't know for soft landings
        
           | hnburnsy wrote:
           | >6.3 m in length, 85 cm in diameter, 900 kg dry weight/1,312
           | kg wet weight
        
             | ricardobeat wrote:
             | That's just a tad longer than a north-american SUV
             | (Escalade, Navigator) standing on it's back. Accurate to
             | say it's a car-sized rocket.
        
               | xarope wrote:
               | I'm a bit confused, most cars aren't more than 3m in
               | length. This rocket is 6.3m.
               | 
               | Or are there really SUVs which are > 6m in length?
        
               | la_oveja wrote:
               | the mentioned suvs are 5.7m and 5.6m long, respectively
        
               | xarope wrote:
               | wow, and I thought F350s were big
        
               | cyxxon wrote:
               | Huh? Even in Europe most cars are longer than 4m (a VW
               | Golf is 4.28m for example).
        
               | numpad0 wrote:
               | Current gen Prius is about 4.5m in length, 1.8m in width,
               | 1.5m in height. "Slightly under 5 x 2 x 1.5m" has been
               | the standard size of a sedan for past few decades.
        
           | perihelions wrote:
           | It's much smaller than other suborbital hop vehicles. If it's
           | 6.3 meters, the smallest Starhopper was 18 meters; Blue
           | Shepherd 19 m; China's Hyperbola-2Y 17 m; the Zhuque-3 VTVL
           | test vehicle 18.3 m. Also the Grasshopper from 2012 was 32 m
           | and even 1993's DC-X was 12 m.
        
             | SECProto wrote:
             | > It's much smaller than other suborbital hop vehicles.
             | 
             | You likely weren't being exhaustive in your listing, but I
             | first started watching aerospace development with Armadillo
             | Aerospace, and some of their rockets were much smaller.
             | Their largest one was still shorter than the dc-x.
             | 
             | http://www.astronautix.com/q/quad.html
        
             | throwaway562if1 wrote:
             | Electron is an 18m orbital delivery rocket (14.5m+payload
             | without the optional third stage).
        
               | kryptiskt wrote:
               | Japan holds the record for the smallest rocket to reach
               | orbit with the SS-520, which put a cubesat into orbit in
               | 2018.
               | 
               | Its dimensions according to Wikipedia:
               | 
               | Height - 31 feet (9.54 meters)
               | 
               | Weight - 2.9 tons (2.6 metric tons)
               | 
               | Diameter - 20 inches (52 centimeters)
               | 
               | Payload to Low-Earth Orbit - ~9 lbs (4 kg)
        
               | muziq wrote:
               | I believe they can do 140kg to 800km, but #5 was only 4kg
               | to a 180km x 1800km orbit..
        
             | MrSkelter wrote:
             | It's harder to land shorter vehicles. If you can land a
             | short one the taller ones are easier.
        
             | gpm wrote:
             | There's a hobbyist ~1m orbital hop vehicle:
             | https://www.youtube.com/watch?v=SH3lR2GLgT0
             | 
             | Pretty sure that, or some other hobbyist project, is going
             | to take the prize for "smallest".
        
             | mr_toad wrote:
             | The important thing about Starhopper was that it had a
             | Raptor engine. And the Falcon 1 had a Merlin engine. They
             | were testing with the engines they intended to put into
             | orbit. Blue Origin are also going with orbital class
             | engines.
             | 
             | I doubt that this rocket has an engine intended for orbit?
             | So it makes me wonder how serious this program is.
        
         | api_or_ipa wrote:
         | Watching the video, when the rocket lifted-off, it stood on a
         | couple small risers. When it landed, the risers were gone. Did
         | someone run out there and grab them?
        
           | Kye wrote:
           | I think the landing spot is different from where it took off
           | from. The trees in the landing shot weren't there in the
           | takeoff shot.
        
             | sprkv5 wrote:
             | the lift off spot is at the edge of the launch pad, whereas
             | the landing spot is at the center of the launch pad.
             | 
             | [edit] the camera angle and the camera height from the
             | ground is different as well between the lift off and
             | landing.
        
               | Kye wrote:
               | Taking another look, I see four little rectangles that
               | seem to match the risers close to the camera at the
               | landing, but far from the rocket. I think they may have
               | actually retracted. That would be neat.
               | 
               | It makes more sense than someone going out and grabbing
               | them during the short flight. Those things would need to
               | be sturdy and attached to not melt or blow away during
               | the launch, and they would be hot.
               | 
               | edit: If you open up the first image on the submission
               | and look to the left of the crane, you can see what look
               | like the risers. They do seem to come out of the ground.
               | You can see the same trees as the landing shot.
               | 
               | edit: I didn't realize the page had more videos under the
               | Download button. I was wrong about the rectangles, but
               | you can definitely see it's landing in a different spot
               | in the onboard video (#3). You can still see the risers
               | when it lands.
        
           | pavel_lishin wrote:
           | It may not have landed on the same pad it took off from.
        
           | feoren wrote:
           | Despite the other comments, the landing spot is clearly the
           | same as where it took off. Take a screenshot at 0:09 and one
           | at 0:48 and you can see that it's most certainly the same
           | pad. The camera has moved slightly to the left on the
           | landing, that's all.
           | 
           | Someone must have run out and grabbed the risers.
        
             | Kye wrote:
             | >> _" Despite the other comments, the landing spot is
             | clearly the same as where it took off."_
             | 
             | Nope.
             | 
             | https://global.honda/en/topics/2025/c_2025-06-17ceng/image_
             | d...
             | 
             | Video three and four _clearly_ show it lands a little bit
             | away from the risers. Same pad, but only 1 /2 comments--not
             | mine--suggested it was a different pad.
        
               | numpad0 wrote:
               | This is Taiki site, so either within the circular pad at
               | (42.500394123580, 143.43589082745), or maybe from the end
               | of 08R to neighboring Interstellar Tech pad area?
               | 
               | 1: https://maps.app.goo.gl/BhfWBSBWgPQaa64g7
        
               | Kye wrote:
               | I thought that at first when I went looking for it, but
               | the pad in the video from the rocket's perspective is an
               | octagon. It's more consistent with this: https://www.goog
               | le.com/maps/search/honda/@42.5442372,143.493...
               | 
               | The surrounding features are a match.
        
               | numpad0 wrote:
               | Thanks, that seems more like it...
               | 
               | > HondaZhuan Yong  Zai Shi Yong Xing roketsutoShi Yan She
               | Bei
               | 
               | > Honda dedicated reusable rocket experiment facility
               | 
               | yup
        
               | close04 wrote:
               | In this video [0] at the 50-51s mark you can see the
               | rocket landing just meters away from what looks like the
               | 4 metal standoffs it took off from.
               | 
               | [0] https://www.linkedin.com/embed/feed/update/urn:li:ugc
               | Post:73...
        
               | Kye wrote:
               | I can't tell whether you're agreeing or disagreeing, or
               | something else. You said exactly what I said in response
               | to the comment where I said it. Can you clarify?
        
           | CMay wrote:
           | I don't think they moved or were taken. It appeared that the
           | rocket took off from the corner of the pad and landed in the
           | center, with one camera angle for the corner launch and one
           | camera angle for the central landing. So, I assume the risers
           | are still exactly where they were, they're just outside of
           | the camera frame.
           | 
           | If you look at the landing shot, you can see that towards the
           | corner are some markings for previous risers which were used
           | for previous launches (or markings for future risers for
           | future launches). The risers it launched from this time are
           | just in a different corner.
        
         | mbowcut2 wrote:
         | It's interesting how I couldn't tell whether the rocket was 1m
         | tall or 10m tall in this video. Turns out it's actually 6m tall
         | per the link.
        
           | gessha wrote:
           | Japan continuing their legacy of minituriazing everything
           | they develop. \s
        
             | sciencesama wrote:
             | You need some manga
        
               | ethbr1 wrote:
               | They play at either extreme.
               | 
               | https://thegaijinghost.com/blog/japan-life-sized-gundam-
               | thro...
        
               | ofalkaed wrote:
               | In Japan, full scale (aka life size) is an extreme?
        
               | ethbr1 wrote:
               | No, imagining a 20.4 m robot in the first place and then
               | animating 229+ episodes about it.
        
             | viewtransform wrote:
             | Bonsai rockets.
        
           | jagged-chisel wrote:
           | In the first shot on the pad, I thought "oh, it's a slightly
           | oversized model rocket" and then when it cut I realized it
           | was quite a bit bigger.
        
         | neodypsis wrote:
         | What is the steam cloud for after landing?
        
           | 420official wrote:
           | It's liquid propellant being vented, the fuel is under
           | extreme pressure so when its released it immediately expands
           | to a gas. I don't know that Honda has said what their
           | propellant is, but it's probably liquid hydrogen and liquid
           | oxygen.
        
         | vFunct wrote:
         | The feet landing extension reminds me of the Delta Clipper DC-X
         | rocket, the first reusable VTOL rocket from 30+ years ago:
         | https://www.youtube.com/watch?v=wv9n9Casp1o
         | 
         | I wonder if that's the optimal design for VTOL rocket landers?
         | Or is that more particular to smaller lighter rockets and
         | eventually you need heavier duty options for bigger rockets?
         | 
         | Also the DC-X was eventually intended to be single-stage-to-
         | orbit (SSTO). Do any of these reusable rockets plan on being
         | SSTO? Whether from Space-X/Blue Origin or this or the Chinese
         | ones? SSTO is where you're going to dramatically change the
         | economics of rockets, as you now only have to worry about
         | refueling when launching satellites, instead of using an
         | expendable second stage..
        
         | almosthere wrote:
         | They should have totally had a Civic in the background and a
         | guy mowing the lawn near the sprinkler.
        
           | bozhark wrote:
           | Generational engine ad Needs some F1
        
           | bee_rider wrote:
           | Hondas at least used to (I haven't kept up) have that great
           | cheap/reliable car reputation... "the Honda of rockets" has a
           | good ring to it I think, haha.
        
             | zharknado wrote:
             | "Sure, your rocket's reusable, but can it go 300k miles on
             | the original engine?"
        
               | perilunar wrote:
               | 300k miles is only about 12 low earth orbits, so easily
               | achievable by a second stage booster (though it's going
               | to be coasting for most of it). Not so easy for a booster
               | though.
        
               | bee_rider wrote:
               | Really once the rocket is in space, the joke kinda falls
               | apart; frictionless vacuum and all that.
        
             | blt wrote:
             | Awaiting the rocket engine equivalent of the K20.
        
             | hajhatten wrote:
             | They still are, they're still references in
             | durability/quality for motorcycles as well (together with
             | the other Japanese manufacturers).
        
           | throwaway2037 wrote:
           | And the Civic should be towing a small boat with a Honda
           | outboard motor. :)
        
           | LargoLasskhyfv wrote:
           | And a https://en.wikipedia.org/wiki/Honda_HA-420_HondaJet
           | circling in the air, and filming from up there :-)
        
           | Intermernet wrote:
           | Asimo robot mowing the lawn :-)
        
             | hajhatten wrote:
             | On a self-balancing motorcycle
        
         | wiseowise wrote:
         | Amazing. Looks like cartoons I saw when I was a child, expect
         | now it is in real life. Surreal.
        
         | redbell wrote:
         | From the second 22 to 44, I really couldn't tell if the rocket
         | is ascending or descending :)
         | 
         | Also, I believe it would have been a historical moment if they
         | filmed the entire staff watching the event from the control
         | room.
        
         | Aeolun wrote:
         | They can't put the video first. This is Japan. First have to
         | strongly declaim how safe they were being with a 6m rocket.
        
         | ChuckMcM wrote:
         | Agreed, it brings the story home. What I most like about this
         | news is that Honda has joined Blue Origin and SpaceX in
         | demonstrating a complete "hop" (all though my all time favorite
         | is the "ring of fire" video SpaceX did.)
         | 
         | But it also illustrates that I've seen in the Bay Area time and
         | time again, which is that once you demonstrate that something
         | is doable (as SpaceX has) It opens the way for other capital to
         | create competitive systems.
         | 
         | At Google, where I worked for a few years, it was interesting
         | to see how Google's understanding of search (publicly
         | disclosed), and the infrastructure to host it (kept secret)
         | kept it comfortably ahead of competitors until the design space
         | was exhausted. At which point Google stopped moving forward and
         | everyone else asymptotically approached their level of
         | understanding and mastery.
         | 
         | I see the same thing happening to SpaceX. As other firms master
         | the art of the reusable booster, SpaceX's grasp on the launch
         | services market weakens. Just as Google's grasp of the search
         | market weakens. Or Sun's grasp of the server market weakened.
         | When it becomes possible to buy launch services from another
         | vendor which are comparable (not necessarily cheaper, just
         | comparable) without the baggage of the damage Elon has done,
         | SpaceX will be in a tougher spot.
         | 
         | It also helps me to understand just how much SpaceX needs
         | Starship in order to stay on top of the market.
         | 
         | Some folks will no doubt see this as casting shade on SpaceX, I
         | assure you it is not. What SpaceX's engineering teams have
         | accomplished remains amazing and they deserve their success. It
         | is just someone who has been through a number of technology
         | curves noting how similar the they play out over their
         | lifetimes.
         | 
         | Having witnessed first hand how DEC felt that Sun's "toy
         | computers" would never eclipse DEC in the Server business, and
         | watched as United Launch Alliance dismissed Falcon 9 as
         | something that would never seriously challenge their
         | capabilities, it feels almost prophetic to watch SpaceX's
         | competitors emerge.
        
           | ChrisMarshallNY wrote:
           | Don't forget Ballmer dissing the iPad.
           | 
           | I also won't forget the marketing department at the camera
           | company I worked at, dismissing the iPhone, when it first
           | came out (it ended up eating their lunch).
        
             | josh2600 wrote:
             | I always think about blackberry's internal design teams
             | telling the ceo that the iPhone was fake, then getting one
             | and seeing that it was a small logic board with a giant
             | battery.
             | 
             | RIM got so completely smoked with their ten year
             | development cycles. It's amazing if that they still have a
             | business today to be honest.
        
               | stefanfisk wrote:
               | Where can I read more about the design team believing
               | that the iPhone was fake?
        
               | gwid0n wrote:
               | https://www.amazon.com/Losing-Signal-Extraordinary-
               | Spectacul...
               | 
               | There's also an entertaining movie based on this book, a
               | rare business film that is more about failure than
               | success.
        
               | Aaronstotle wrote:
               | And one of the main characters is played by Glen Howard
               | (Dennis for the Always Sunny Fans). He does a good job of
               | playing psychopaths.
        
               | nicolaslegland wrote:
               | https://news.ycombinator.com/item?id=2047623
        
               | bbarnett wrote:
               | One thing this comment is missing, is data rates.
               | 
               | At the time, data was mondo expensive. Everyone was stuck
               | low-bandwidth. Then when the iphone launched, Jobs +
               | Apple did an exclusive with Cingular/AT&T. The talk at
               | the time, was it was a bidding war -- they all wanted the
               | iphone on their network first.
               | 
               | That exclusive opened the door to a phone manufacturer,
               | for the first time, negotiating bandwidth, new data plans
               | and more. RIM didn't have a lot of software that was high
               | bandwidth, because the carriers wouldn't even _allow_ it
               | before Apple broke that hold.
               | 
               | So suddenly here's this new phone, with an exclusive, and
               | with actual usable web browsing with a usable data plan
               | price.... and RIM still begging for that.
               | 
               | (Obviously RIM still could have caught up if they didn't
               | drop the ball, but this was a big shift in the market)
        
               | someuser2345 wrote:
               | To be fair, a lot of the iPhone's first demo _was_ faked.
        
               | testing22321 wrote:
               | Even the CEO of United Launch Aliance said public ally
               | the SpaceX raptor 3 was fake.
               | 
               | They are so far ahead even their biggest competitor can't
               | comprehend what they're doing.
        
           | gpm wrote:
           | > What I most like about this news is that Honda has joined
           | Blue Origin and SpaceX in demonstrating a complete "hop
           | 
           | The list is longer than that! The earliest hop was probably
           | by McDonnell Douglas in 1993
           | https://www.youtube.com/watch?v=e_QQDY7PYc8
        
             | ohitsdom wrote:
             | Thank you for posting this. DC-X was ground-breaking.
             | Masten also had Xombie in 2010.
             | https://www.youtube.com/watch?v=01FcUEjwDkk
        
               | avmich wrote:
               | Northrop Grumman Lunar Landet Challenge was before 2010.
               | Works of e.g. Armadillo Aerospace...
        
             | ChuckMcM wrote:
             | I literally applied to work at McDonnell Douglas when I
             | heard about DC-X! It went against my choice to NOT work for
             | a defense contractor, but it was a really cool project.
             | They were amenable to hiring me but a program manager told
             | me in confidence that the project had lost support because
             | the Strategic Defense Initiative's cancellation meant there
             | was no money to continue the project. The demo flights were
             | the last deliverable in the contract and after that the
             | project was dead. It made me sad.
        
               | pantulis wrote:
               | Can't help but recognize the level of awesomeness. For me
               | "deliverable" means a software project, a presentation
               | deck, whatever. These guys delivered a rocket.
        
             | perihelions wrote:
             | Landspace, 10 km --
             | https://www.youtube.com/watch?v=8dNFknayVDU
             | 
             | Deep Blue, several km, hard landing --
             | https://www.youtube.com/watch?v=H-g26Zt15lo
             | 
             | iSpace, 0.3 km --
             | https://www.youtube.com/watch?v=NKCH9ElmmZA
             | 
             | CASC, 12 km -- https://www.youtube.com/watch?v=55iVjGuf_sE
             | (their 75 km attempt in January failed, and doesn't have a
             | public video)
             | 
             | Space Epoch, 2.5 km, hard landing --
             | https://www.youtube.com/watch?v=eTQK1kDpbw4
        
             | perilunar wrote:
             | And the earliest rocket _landings_ would have been the
             | various lunar landers in the 1960s.
        
           | kortilla wrote:
           | Is this meaningful without it being orbital?
        
             | iancmceachern wrote:
             | We were sending stuff into orbit far before we could
             | reliably, reusabley, land a rocket on its tail.
        
               | biscottigelato wrote:
               | Recovering and reusing something that went up and down
               | 
               | And something that went orbital at supersonic speed
               | 
               | Is not even remotely the same universe
               | 
               | McDonell Douglas have done up and down since 1992
               | 
               | SpaceX is the only entity that have recovered and reused
               | any rocket parts after sending payloads orbital
               | 
               | Wake me up when someone have done even a test that
               | resembles orbital recovery
               | 
               | Until then all the EDS in here has zero power over
               | reality
        
               | joelwilliamson wrote:
               | > SpaceX is the only entity that have recovered and
               | reused any rocket parts after sending payloads orbital
               | 
               | This is not true. Say what you will about the Shuttle,
               | but they definitely recovered and reused rocket parts
               | from both the boosters and the orbiter.
        
               | kortilla wrote:
               | It's the combination of the two that's challenging
               | though. The force of a first stage boosting an upper
               | stage to orbit is a lot different than a carnival ride
               | style single stage apogee ride.
        
             | mr_toad wrote:
             | The commercial market is almost entirely for satellites,
             | and by definition that means putting them in orbit.
        
           | brianpan wrote:
           | Once you know it's doable, even a Berklee College of Music
           | grad can do it. :D
           | 
           | BPS.space https://www.youtube.com/watch?v=SH3lR2GLgT0
        
             | amelius wrote:
             | A rocket has a lot in common with a pipe organ, from an
             | aerodynamics viewpoint.
        
               | dirkc wrote:
               | Now I am imagining a future where rockets mount different
               | pipe organs so they make distinct sounds when coming back
               | to land
        
               | dbbr wrote:
               | Organpunk.
        
             | amelius wrote:
             | Sooner rather than later you can buy this stuff on
             | AliExpress.
        
           | bigiain wrote:
           | > When it becomes possible to buy launch services from
           | another vendor which are comparable (not necessarily cheaper,
           | just comparable) without the baggage of the damage Elon has
           | done, SpaceX will be in a tougher spot.
           | 
           | And I suspect that's doubly true for launch customers outside
           | the US.
        
             | bbarnett wrote:
             | I hate to derail into the political, but that's already
             | been done so I'll input an alternate viewpoint.
             | 
             | Most people I know in Canada, don't _currently_ think
             | poorly of Elon. Note the conditional, _currently_. They
             | think poorly of Trump, and the entire republican party for
             | talking about, and allowing Trump to talk about annexation.
             | (For example, congress purposefully extending all of Trump
             | 's emergency executive orders for the rest of the year,
             | when they'd normally need 90 days + review of congress)
             | 
             | However this isn't about US "team" politics, where even
             | your news talks about "red states" and "blue states". This
             | is simply about "Is this thing good or bad for Canada".
             | 
             | For example, while tariffs are seen as just plain dumb,
             | they're not seen as hostile to Canada, just a shift in US
             | policy. It's the _speed_ of tariff change that 's the
             | biggest concern. Put another way, most of the world has no
             | idea or cares for US "team" politics, and frankly we don't
             | understand or even know what drives most US political
             | discussion. It all seems like senseless drivel.
             | 
             | Now to be fair, I'm sure anyone peering in at any political
             | argument from outside, ends up with this feeling. If you've
             | even been visiting a friend, and their family gets into an
             | argument, it's just embarrassing and often laden with
             | decades of back-history, for which you have no context or
             | understanding.
             | 
             | Couple that with the fact that Canada has multiple
             | political parties, not just two, especially at the
             | provincial level. This means we're more accustomed to
             | people working with those they normally do not want to, in
             | order to find a cooperative means to an end. You can see
             | cases in the past where a minority government/party remains
             | in power, by the support of a _separatist_ party. Yes,
             | sometimes people wanting to _separate_ from the country,
             | vote with you and work with you on key topics.
             | 
             | And this sort of logic is quite true for most European
             | nations too.
             | 
             | So not only do those arguments the US seems to have with in
             | its team dynamic seem super weird (only two often
             | completely opposite viewpoints, with no compromise), we
             | don't "get" all the historical chuff that comes along with
             | those arguments.
             | 
             | So back to Elon. Was Canada upset at Elon? Yes just as
             | Canada was, and is still upset at the entire US. But
             | there's upset, and then there's _upset_. And from what I
             | see here, that has faded against Musk.
             | 
             | After all, none of the US "team" arguments meant anything
             | to Canada. We were _extremely massively upset_ at Trump and
             | those in Congress for not reigning him in about annexation.
             | The rest?
             | 
             | Well that's internal US strife, which we don't even
             | understand. For context, all the layoffs in your government
             | via Musk seemed excessive, but the concept of trying to
             | save money seemed good. Then there was all this undertone
             | of "oh, but he's doing it for evil reasons", with reasons
             | no foreigner could even understand without decades of
             | thinking in terms of "team politics".
             | 
             | This is a bit of a blather, but I guess I'm trying to say
             | that don't count on internal US team politics being the
             | same viewpoint that other countries will have.
             | 
             | And most of this isn't a knock against the US. For example,
             | as I've said above, does the average American understand
             | what drives the dynamic between the Bloc Quebecois, their
             | desire for Quebec independance, while also supporting
             | Canada in parallel? Or the fact that we have a separatist
             | party in our federal parliament? I assure you, no Wikipedia
             | article or summary will get you even close to viewing this
             | dynamic from a Canadian viewpoint.
        
           | AnthonyMouse wrote:
           | > At Google, where I worked for a few years, it was
           | interesting to see how Google's understanding of search
           | (publicly disclosed), and the infrastructure to host it (kept
           | secret) kept it comfortably ahead of competitors until the
           | design space was exhausted. At which point Google stopped
           | moving forward and everyone else asymptotically approached
           | their level of understanding and mastery.
           | 
           | This is the "markets mature and commodify over time" thing.
           | 
           | What companies are supposed to do in those cases are one of
           | two things. One, keep investing the money into the market or
           | related ones so you keep having an advantage. Or two, if
           | there is nothing relevant and adjacent to productively invest
           | in, return it to shareholders as dividends or share buybacks
           | so they can invest it in some other unrelated market.
           | 
           | But space seems like it would be the first one big time
           | because of the amount of stuff that still has yet to be
           | developed. Starlink was an obvious example of something in
           | that nature, and then it's going to be things like "put
           | datacenters in orbit so you can use solar without worrying
           | about clouds or nighttime" and "build robots that can do
           | semi-autonomous work in places far enough away for both human
           | presence and round trip latency to be an inconvenience" etc.
           | 
           | We'd be living in Star Trek by the time they'd run out of
           | something more to do.
        
             | palata wrote:
             | > We'd be living in Star Trek by the time they'd run out of
             | something more to do.
             | 
             | Chances are that we will be living on the consequence of
             | the end of fossil fuels and the rise of climate change long
             | before that, though.
        
               | AnthonyMouse wrote:
               | The end of fossil fuels seem pretty boring. The _worst
               | case_ is that you replace them with nuclear, which has
               | costs on par with fossil fuels to begin with. If we 're
               | lucky some kind of cheap scalable energy storage tech is
               | developed and then energy costs _less_ than it did
               | historically.
        
               | palata wrote:
               | > The worst case is that you replace them with nuclear
               | 
               | Not remotely the worst case. How do you expect to power
               | all the ships needed for globalisation with nuclear
               | power? What about planes? Can a rocket take off with a
               | nuclear engine?
               | 
               | Fossil fuels account for 80% of the energy we use,
               | electricity merely 20%. A whole lot of those 80% come
               | from use-cases that were built around fossil fuels (how
               | do you make plastic and all the materials that depend on
               | it with nuclear energy?), and we don't (yet) have a way
               | to replace that with something else. Try to power a ship
               | with electricity...
               | 
               | Hydrogen, you say? We would need a lot more energy to
               | produce enough hydrogen to replace oil. So we're going
               | from "we don't have a way to compensate for the lack of
               | oil" with "our solution is to not only compensate, but
               | actually produce more energy than what oil was giving
               | us".
               | 
               | All that while currently living a mass extinction and
               | having already missed the reasonable objectives for
               | global warming. So we have a few decades to get there,
               | and what we have seen in the last few decades is that all
               | we have achieved is making the problem worse.
        
               | zizee wrote:
               | There are many nuclear powered ships. If the decision is
               | between nuclear proliferation, or the end of the global
               | economy, I'm betting we'll choose the former.
               | 
               | If you have enough electricity, you can manufacture
               | avgas, methane and whatever other fuels you need for
               | aerospace.
        
               | palata wrote:
               | > There are many nuclear powered ships
               | 
               | What's the ratio of nuclear-powered big ships vs non-
               | nuclear-powered big ships?
               | 
               | > If you have enough electricity
               | 
               | We're talking about moving our current electricity
               | production entirely out of fossil fuels (because we
               | produce a lot of electricity with them), then multiplying
               | that production by 5, and at this point we're only
               | producing the same amount of energy as today. But of
               | course that's not enough, because we then need to use a
               | lot of that energy to produce what's needed to replace
               | oil, e.g. hydrogen.
               | 
               | We currently need what... 10-15 years to build a nuclear
               | power plant? We're talking about building _multiple
               | orders of magnitudes_ more of them in a few decades,
               | together with the electrical network and of course
               | everything that needs to be re-engineered now that they
               | can 't run with oil anymore. And we're currently using
               | oil for a reason: it's super dense, there is nothing more
               | convenient.
               | 
               | And what value does it add? Nothing. It's just for
               | _replacing_ what currently works. Who will pay for that?
               | Where will the money come from?
               | 
               | And this has to be done in a context where geopolitical
               | instability will grow every year (because it is a fact:
               | our access to abundant fossil fuel is coming to an end;
               | Europe has seen it since 2007). And of course in a
               | context where we are not remotely thinking about doing
               | it. In the last decades, we as a society have actually
               | kept accelerating in the opposite direction.
               | 
               | How realistic do you think your scenario is, really?
        
               | AlessandroF6587 wrote:
               | Some reference material that can be helpful
               | https://www.tesla.com/blog/master-plan-part-3
        
               | bluGill wrote:
               | > We currently need what... 10-15 years to build a
               | nuclear power plant
               | 
               | Part of this is we don't build a lot of them and so are
               | not good at it. If we set out to build hundreds of them
               | per year we could do that, and costs would go down.
               | 
               | >And what value does it add? Nothing. It's just for
               | replacing what currently works. Who will pay for that?
               | Where will the money come from?
               | 
               | That is not an issue. A quick search says that ships have
               | a lifetime to 20-30 years after which they are replaced.
               | Sure there are a few antiques older than that, but for
               | the vast majority of ships the owner will pay to replace
               | it in 20-30 years anyway. Oil is not going to run out on
               | a single day, it will be a process of years which is
               | plenty of time for normal processes to work.
               | 
               | I don't favor nuclear in general, but for large ships it
               | remains the only thing I know of that makes sense.
               | (synthetic fuels are expensive, and solar/wind needs more
               | space than a ship to deliver the power a ship wants).
        
               | numpad0 wrote:
               | It doesn't take much time or effort to build nuclear
               | powered anything if you were not concerned with bunch of
               | turbojet Boeing planes circling above you. It takes
               | centuries if you were.
        
               | orbifold wrote:
               | It is possibly to create synthetic fuel from coal. For
               | usecases that absolutely require fuel we would be able to
               | synthetically create it.
        
               | palata wrote:
               | It's not a question of what use-cases _theoretically_
               | require fossil fuels. The whole problem is the scale.
               | 
               | We have to find a replacement for oil and get it to the
               | scale of oil in a fraction of the time we had to get
               | where we are now with oil. And getting there with oil was
               | easier, because oil is extremely convenient.
               | 
               | It's a bit like saying "we need to rewrite the Linux
               | kernel with a new language that we are yet to invent, and
               | it has to reach feature-parity in 5 years". Sure,
               | theoretically we know how to create a new language and
               | how to write a kernel, but can we do both in 5 years?
               | Ever heard of e.g. Fuchsia? And they didn't try to invent
               | a language for it.
        
               | bluGill wrote:
               | The Germans were able to transition from oil to synthetic
               | fuels while in the middle of WWII. South Africa used the
               | same to provide their energy for decades when the world
               | prevented them from getting oil. We know from those
               | experiences that synthetic fuels scale.
               | 
               | We also know from experience that synthetic fuels are
               | around 5 times more expensive than oil, and so only
               | niches are willing to pay for it if oil is an
               | alternative.
        
               | mensetmanusman wrote:
               | Yes. With enough energy you can make anything.
        
               | mensetmanusman wrote:
               | Population is crashing too fast for that to happen.
        
           | panick21_ wrote:
           | I think you are to optimistic, what you say is true in
           | principle, but it will take much longer. Vertical landing
           | isn't really the technical challenge. Many small vehicles
           | have demonstrated this over the years, including before
           | SpaceX.
           | 
           | The challenge with orbital booster reuse is getting them
           | threw the atmosphere intact and ready to land and then be
           | reused quickly. And do that while being optimized enough to
           | carry payload. That is the actual challenge. And that's just
           | the first, then you need to build everything to be able to do
           | this 5-10 times.
           | 
           | Only one other company then SpaceX has achieved getting a
           | booster back at all, and that was by dropping it into an
           | ocean. RocketLab, and they so far as I know have never
           | reflown a complete booster. BlueOrigin has never landed a
           | complete booster. ULA and Arianespace aren't close.
           | 
           | Honda in particular is not a launch competitor and is very
           | unlikely to be one in the future. Japan already has a pet
           | rocket that they support that has low launch rates. Honda
           | isn't just isn't a competitor in the launch sector, and I
           | don't think they are even planning that.
           | 
           | BlueOrigin might emerge as a competitor, but its nothing like
           | Sun (sun was profitable in the first year). BlueOrigin simply
           | has an infinite money glitch, that almost no other company in
           | history had. The amount of money BlueOrigin spent in the last
           | 10 year is actually unbelievable, they at times had the same
           | amount of people as SpaceX, while having near 0 revenue. By
           | any rational evaluation BlueOrigin is completely non-viable
           | as a company, any they are burning billions per year.
           | 
           | RocketLab will likely be a real competitor eventually, but
           | they are pretty clearly positioning themselves at being Nr.2,
           | not aiming for flight rates nearly in SpaceX territory. And
           | they have a lot of technical risk left to clear.
           | 
           | At the moment SpaceX is moving forward faster then anybody
           | else is catching up. Falcon 9/Falcon Heavy still run loops
           | around everybody and nobody will challenge it for another 10
           | years at least, and that's assuming Falcon 9 operations don't
           | improve.
           | 
           | Starship isn't needed for the launch market, but for their
           | own constellation.
        
             | djaychela wrote:
             | >nobody will challenge it for another 10 years at least,
             | and that's assuming Falcon 9 operations don't improve.
             | 
             | I think the timeline is very difficult to predict here.
             | We've seen countless companies who are leading in
             | technologies who when others see it can be done... -know-
             | it can be done so then can do it. Like the 4 minute mile.
             | 
             | I know it's not simple and no-one else is near SpaceX at
             | the moment, but to ignore reusability has become an
             | extinction-level event for launch providers. Some will
             | learn from the 'break it and learn quickly' mentality that
             | SpaceX followed for getting F9 to reliable reusability and
             | there will be more competition.
             | 
             | Second-stage re-use is clearly the next phase and that's
             | what Starship is targeting (plus massive capacity). I don't
             | know if it scales to smaller rockets, but if it does (and
             | we know that it's physically possible as some of the
             | Starship second-stages have made it back kinda-alive), then
             | it will be revolutionary.
             | 
             | Look at the lead that Tesla has thrown away in the EV
             | market. I remember seeing an interview with Elon Musk
             | talking about BYD EVs - "Yes, but look at their car, it's a
             | joke"... to now having better tech in some ways than Tesla,
             | and an up-to-date product line which looks way better than
             | the staid models that Tesla is producing. Only the charging
             | infra is keeping them ahead in terms of overall usability -
             | and at some point that will be a solved problem for
             | disparate third-party charging providers.
             | 
             | Cybertruck is a child-like anomaly which is not a mass
             | seller. The M3 and MY are dated, and the robotaxi is merely
             | a rehash of those stylistically (as well as completely the
             | wrong thing to be making in terms of the market it's
             | supposed to serve, IMO). I have read that Tesla is stuck in
             | a rut, and their line-up looks like it. The 'highland'
             | refresh and model y are both sticking-plaster makeovers.
             | 
             | When I ask my (mid 20s) kids if they'd buy a Kia EV3, a BYD
             | Dolphin Surf or a Tesla, it's the Kia or the BYD. They look
             | like cool cars, not something that a 50 year old (me!)
             | would like (I prefer the EV3 if I had a choice). I know
             | this is a bit off topic, but I'm just trying to illustrate
             | that it's easy to think you're unassailable, and then the
             | competition not only catches up, but overtakes. And
             | timelines are impossible to predict to that scale, IMO.
        
               | panick21_ wrote:
               | > but to ignore reusability has become an extinction-
               | level event for launch providers
               | 
               | But it hasn't, that's just a fact. Neither ULA, nor
               | Arianespace, nor Russia have gone extinct or embraced
               | reuse to any degree at all. Same goes for India and
               | Japan. Because this market simply doesn't operate like
               | typical markets.
               | 
               | ULA and Arianespace have lots of orders. There a complex
               | reason for this, but its still just a reality. Neither
               | Russia or India have made major investments in reusable
               | rockets. China to some degree does but we have little
               | insight.
               | 
               | The only competitors are all new companies that had no
               | position in the market before.
               | 
               | > Like the 4 minute mile.
               | 
               | No amount of believe makes it just happen. You can't just
               | work a bit harder and get there incrementally. That's not
               | how rockets work. Its not like running at all. Runners
               | already existed, they just needed to incrementally
               | improve a little bit, believe can help with that.
               | 
               | But if you don't have the necessary rocket engine or
               | architecture, you can't just incrementally improve to get
               | to the goal. You need to redo the whole architecture from
               | the ground up. No amount of testing and believe turns
               | Ariane 5 into a Falcon 9 competitor. And that's going to
               | cost billions even if everything goes well.
               | 
               | That's why non of the existing competitors have done it.
               | Its new potential competitors coming up that work on it.
               | 
               | > Some will learn from the 'break it and learn quickly'
               | mentality that SpaceX followed for getting F9 to reliable
               | reusability and there will be more competition.
               | 
               | That mentality is almost 20 years old and nobody has
               | embraced it in the same way. There are many reasons for
               | this that I could get into. But its far more then simply
               | a shift in mentality. If your fundamentals are wrong, no
               | amount of mentality shift changes anything.
               | 
               | And even if you embrace that mentality, its still a 10
               | year journey, see Stoke Space for example.
               | 
               | And many companies that had that mentality have gone
               | bust, see ABL and others.
               | 
               | > Look at the lead that Tesla has thrown away in the EV
               | market.
               | 
               | Tesla lead wasn't really technological. They never had
               | battery technology better then what many other companies
               | can produce. Except maybe their packs, were a bit better
               | in the beginning, but that's about it and that wasn't a
               | huge engineering lift to replicate.
               | 
               | What made them get a lead is the complete believe in the
               | concept, and their ability to raise enough money to make
               | it happen on a large scale, plus proving there is demand.
               | 
               | Also I think drawing parallels between car industry and
               | space industry isn't really relevant at all.
        
               | elteto wrote:
               | Maintaining access to space is a national security
               | priority for states so they will always subsidize their
               | own launch providers. Russia is not going to shut down
               | Roscosmos and launch everything with SpaceX (and they
               | also can't even if they wanted to). That's the reason
               | those companies are still around. In the case of ULA the
               | US government maintains two launch providers available by
               | means of Assured Access to Space directives. That's ULA
               | and SpaceX share the US government's space market.
               | 
               | But all national launch providers use to supplement their
               | income with commercial launches and SpaceX has completely
               | sucked the air out of the room in that regard. It's now
               | more expensive for all these countries to keep these
               | programs operational.
        
           | schiffern wrote:
           | >once you demonstrate that something is doable (as SpaceX
           | has) It opens the way for other capital to create competitive
           | systems.
           | 
           | In the abstract I agree, but there's zero chance Honda is
           | getting into the orbital launch business. This is a
           | recruiting stunt (and probably to help push for a bailout
           | from Japan), not a real product.                 >buy launch
           | services from another vendor... without the baggage of the
           | damage Elon has done
           | 
           | This misjudges what their customers care about.
           | 
           | Can anyone point to a single launch contract cancelled
           | because of "baggage?" Big media would no doubt gleefully
           | shout that story from the hilltops, but I haven't seen it.
           | >it feels almost prophetic to watch SpaceX's competitors
           | emerge.
           | 
           | Prophesy, but also a healthy dose of wish fulfillment.
           | 
           | All Goliaths eventually fall, but they have an annoying
           | tendency of not doing so on the timelines we might hope for.
           | Just look at Microsoft in the 90s.
        
         | duxup wrote:
         | Such a smooth takeoff and landing all by by itself. I remember
         | watching old sci-fi shows and the rocket would do that and I
         | always thought "that doesn't make any sense". Now it does.
        
         | LargoLasskhyfv wrote:
         | Should have cleaned the lens of the first cam. Second cam
         | cutting in at about 50 seconds in was perfect.
        
         | vzaliva wrote:
         | This video is so much like in the old black and white sci-fi
         | movies!
        
         | dumdedum123 wrote:
         | Aw. It didn't even do a "real" hop. The engines stayed on all
         | the time.
         | 
         | For the first real hop see Xombie circa 2010.
        
       | ghxst wrote:
       | Big congratulations to the engineers! Also had no idea that
       | .honda is a TLD that's really cool.
        
         | throaway920181 wrote:
         | For anyone else that's curious, it turns out there are a TON of
         | company-specific TLDs.
         | 
         | https://en.wikipedia.org/wiki/List_of_Internet_top-level_dom...
        
           | toephu2 wrote:
           | How do you visit just the domain though? e.g., I try to visit
           | ".ferrari" and it doesn't work in Chrome
        
       | leesec wrote:
       | This is a tiny rocket going up 300ms and coming back down. Happy
       | for them but they're a long way from any utility ( and a decade+
       | behind other companies )
        
         | throaway920181 wrote:
         | Which companies have this capability besides SpaceX and Blue
         | Origin? More competition is always welcome.
        
           | Rebelgecko wrote:
           | I think the DC-X program did this first in the 90s. It ran
           | into funding issues and it turns out there isn't a ton of
           | value in reusable rockets that only go a few hundred feet
           | (although more advanced applications are potentially
           | worthwhile)
        
           | perihelions wrote:
           | Rocket Labs, Stoke Space, Deep Blue, Landspace, Space
           | Pioneer, iSpace, Galactic. (The last five are Chinese
           | startups).
           | 
           | Rocket Labs has recovered (not reflown) several orbital
           | boosters, and the rest are within 1-2 years of orbital
           | booster recovery attempts.
        
             | bpodgursky wrote:
             | So the correct answer is "nobody else has the capability"
             | 
             | I'll be thrilled when someone does! Competition is great!
             | But let's do it via technological progress, not through
             | abuse of the english language.
        
               | dmix wrote:
               | He did say "orbital booster recovery" which is 160,000
               | meters. Honda reached 300 meters which is about the
               | height of a tall skyscraper
        
           | rasz wrote:
           | Here an amateur doing it all on its own
           | https://youtu.be/SH3lR2GLgT0
        
         | amelius wrote:
         | It's not a difficult problem. It's just Newtonian mechanics
         | plus control theory. You only need a lot of funding and then
         | just do it (of course build a simulator first).
        
         | markhahn wrote:
         | maybe that's the hard part, and scaling isn't.
        
         | alexathrowawa9 wrote:
         | This right here is the quintessential hackernews comment
         | 
         | Pure HN distilled
        
         | jethronethro wrote:
         | Starting small, gradually scaling up. What a concept!
        
         | hluska wrote:
         | Congratulations, you found the most obvious negative thing to
         | say. Good for you?
        
         | perilunar wrote:
         | The flight was a lot longer than 300 ms !
        
       | artursapek wrote:
       | Honda has a TLD????
        
       | insane_dreamer wrote:
       | I wouldn't have expected Honda to enter this space.
       | 
       | Why the huge release of steam from the top of the rocket at the
       | end? Release of heat that builds up during the descent? (Though
       | it's not depending that fast, so it wouldn't be heat from
       | atmospheric friction.)
        
         | xarope wrote:
         | someone mentioned it was the liquid propellant being vented:
         | 
         | https://news.ycombinator.com/item?id=44303132
        
         | inemesitaffia wrote:
         | Mitsubishi makes cars, planes and rockets.
         | 
         | Now Honda does
        
       | DisjointedHunt wrote:
       | Remember Asimo: https://en.wikipedia.org/wiki/ASIMO
       | 
       | I'd really like to see them scale this up commercially quicker
       | than they did with the humanoid robot they built well ahead of
       | many others.
        
       | atdaemon wrote:
       | vtec kicked in!
        
       | dangoodmanUT wrote:
       | HONDA???
        
         | ricardobeat wrote:
         | Honda has historically invested heavily in R&D. They are
         | robotics pioneers, have made jet skis, power tools, sell a
         | commercial jet [1], and are responsible for the engine powering
         | the winner (RB) of the last four F1 championships,
         | 
         | [1] https://en.wikipedia.org/wiki/Honda_HA-420_HondaJet
        
           | throwaway422432 wrote:
           | And also the engine for the insanely dominant McLaren MP4/4.
        
         | tzs wrote:
         | Honda occasionally does things that don't have any immediately
         | obvious connection to what most people think of when they think
         | "Honda".
         | 
         | For example "Honda Discovers Gene Which Improves Regeneration
         | Ability in Rice" [1].
         | 
         | [1]
         | https://global.honda/en/newsroom/news/2005/c050809a-eng.html
        
       | kapildev wrote:
       | First time I saw a domain named `honda`. On further research [1],
       | I see that many companies have Top Level Domains of their name.
       | Why did IANA/ICANN allow TLDs of company's names?
       | 
       | [1]: https://data.iana.org/TLD/tlds-alpha-by-domain.txt
        
         | busymom0 wrote:
         | Before the video even launched (it took a few seconds to load
         | while I stared at the address bar), that's exactly what I was
         | wondering too.
        
         | mkw5053 wrote:
         | Years ago, I worked for Neustar [1], and they were trying to
         | sell .<brand> domains to everyone. Looks like they finally got
         | at least one customer.
         | 
         | [1]: https://en.wikipedia.org/wiki/Neustar
        
         | gertrunde wrote:
         | Money mostly.
         | 
         | $185,000 application fee to apply for a new gTLD, plus maybe
         | some auctions for gTLDs that multiple entities wanted, resulted
         | in just under $60 million for ICANN.[2]
         | 
         | Apparently Google and Amazon were the most prolific appliers,
         | with 101 and 76 applications respectively.[3]
         | 
         | [1]
         | https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concer...
         | 
         | [2]
         | https://www.theregister.com/2015/04/17/icann_gltd_auction_mo...
         | 
         | [3] https://en.wikipedia.org/wiki/Generic_top-
         | level_domain#Expan...
        
           | tonyhart7 wrote:
           | 60 mill is a chump change for multinational companies, but
           | idk. people not used to type global.brand like honda did
           | 
           | it feels weird seeing no .com at the end of it
        
             | wodenokoto wrote:
             | I don't really think ownership of these top-level domains
             | is about getting end-users to type .honda or .disney, it's
             | more about ensuring end-users don't end up at porn.honda or
             | naked.disney/characters
        
               | morkalork wrote:
               | I can tell you there are some registrars where they sell
               | more .xxx and .sucks domains to SMBs, defensively, than
               | to actual porn or troll sites. I guess just flat out
               | buying a tld is _a_ solution to the never ending
               | extortion racket
        
         | MangoToupe wrote:
         | I don't know japanese or japanese culture, but it's possible
         | this word extends beyond branding. cf https://venere.it/en/the-
         | meaning-and-history-of-the-name-hon...
         | 
         | Notably:
         | 
         | > The name "Honda" has its roots in Japan, a country known for
         | its rich traditions and cultural heritage. In Japanese, the
         | name is written as Ben Tian , which can be broken down into two
         | characters: Ben  ("hon") meaning "origin" or "root" and Tian
         | ("da" or "ta") meaning "rice field" or "paddy field." The
         | combination of these characters conveys a sense of familial
         | roots or origin tied to agricultural land, which was
         | historically significant in Japan's agrarian society.
         | 
         | > Traditionally, Japanese surnames like Honda were often linked
         | to geographic locations or land ownership, reflecting the
         | agricultural lifestyle of early Japan. Thus, the name Honda
         | could have been used to denote a family that owned or worked on
         | rice fields, marking them as stewards of the land.
        
           | sleepy_keita wrote:
           | No, it was just the name of the person who started the
           | company. https://en.wikipedia.org/wiki/Soichiro_Honda Lots of
           | Japanese companies are like this. See also Toyota.
        
             | MangoToupe wrote:
             | That name didn't pop out of nowhere. It still has meaning
             | beyond the brand. I'm wholly unconvinced that the only
             | possible meaning is referring to that one company.
        
               | nottorp wrote:
               | I'll raise you Procter & Gamble.
               | 
               | Doesn't look like it has a deep meaning does it? I'm
               | thinking that's how the Honda name looks to a Japanese.
               | 
               | The one major Japanese company whose name does have a
               | deep meaning - that I know of - is Mazda, which is
               | explicitly derived from Ahura Mazda.
        
               | glandium wrote:
               | Mazda also comes from the founder's name:
               | https://en.wikipedia.org/wiki/Jujiro_Matsuda
        
               | MangoToupe wrote:
               | > Doesn't look like it has a deep meaning does it?
               | 
               | Like, to a non-english speaker? Because it looks loaded
               | with meaning to me. Would you think that all instances of
               | the word "morgan" refer to the bank "jp morgan"? Do you
               | think that people who gamble are referring to the company
               | you brought up? Why would you just give a top level
               | domain name to a single company? No company is that
               | interesting by itself. Hence, my question.
               | 
               | But maybe I'm just weird when it comes to language.
               | 
               | Anyway, I'll wait for a japanese person to fill me in ig
               | --I can google where a name comes from, but this doesn't
               | answer how it's actually perceived by someone who speaks
               | the language.
        
               | nottorp wrote:
               | I'm not a native speaker. But I've read and communicated
               | enough in English to see Procter & Gamble as just two
               | names.
        
               | thfuran wrote:
               | Neither are anything like common as names (at least in
               | the US. Maybe there's loads of them running around
               | London), and both are words in common use. Johnson &
               | Johnson seems like a much better example for that.
        
             | LeonM wrote:
             | > See also Toyota.
             | 
             | Toyota's founder is Kiichiro Toyoda (with a 'd'), and the
             | company was originally named Toyoda, named after the
             | founder. It was later changed to Toyota because it looked
             | better in Katakana script (8 brush strokes, which is a
             | lucky number), and it had a better meaning in Japanese.
             | Apparently Toyoda is a farmer's name, and the company did
             | not want to be associated with farming.
             | 
             | Similarly, Mazda comes from it's founder's name Matsuda,
             | but was changed to Mazda when the first wheeled vehicles
             | were produced (Mazda-Go). The official claim from Mazda is
             | that it was named after Ahura Mazda, a God, but it is
             | widely speculated that the name change was done to make it
             | more appealing for international markets. I don't speak
             | Japanese, but I have seen several videos on social media
             | where the Japanese still pronounce Mazda as Matsuda.
        
               | numpad0 wrote:
               | English and Japanese pronunciations never line up well
               | which complicates communications, so people tweak
               | spelling all the time. Toyota or Mazda or muRata is all
               | about that. Matsuda was always matsuda in Japanese but
               | spelling it as Mazda skips whole ordeal about matt-sudah
               | or mar-TSOO-dah. Mazda is just short and close enough.
               | Isuzu unfortunately has the yee-zoo-zoo problem, it's
               | more like "iszh" but it won't roll on any tongue and
               | there isn't much that they can do about it now.
               | 
               | "main farm", "rich farm", "pine farm", "bell tree", "sun
               | field", "river cape", "fifty bells", it's all just
               | surnames. Nothing particularly more awe inspiring than
               | any regular surnames would be.
        
           | throwaway2037 wrote:
           | I love this (meaningless) phrase:                   > a
           | country known for its rich traditions and cultural heritage
           | 
           | Are there any countries that do not have "rich traditions and
           | cultural heritage"? (Let's ask ChatGPT to "delve" into
           | that...)
        
             | echoangle wrote:
             | The US maybe? I wouldn't say the US has rich traditions and
             | cultural heritage, they are too young for that.
        
               | throwaway2037 wrote:
               | Native Americans?
        
               | prmoustache wrote:
               | But their traditions and cultural heritage has been
               | mostly erased and not followed by the the colons.
        
               | voidUpdate wrote:
               | I mean, there are a lot of traditions in the US.
               | Thanksgiving, 4th of july, groundhog day, all the random
               | things little towns do.
        
               | prmoustache wrote:
               | I think it still pales compared to its neighbours like
               | Mexico who have also been born through colonization.
               | 
               | But maybe that's because USA has a tendency to make
               | everything a super commercial event which gives us that
               | idea.
        
               | bluGill wrote:
               | That is part of our culture heritage. People who want to
               | claim the US doesn't have a rich culture are defining
               | culture to exclude all culture in the US which is not
               | fair. It isn't hard to see a lot of culture in the US if
               | you look, but many people want to think there isn't any
               | and so go out of their way not to see it.
        
               | prmoustache wrote:
               | I think culture and tradition are different things.
               | Modern pop culture is not tradition for example.
        
               | mensetmanusman wrote:
               | Actually, America is one of the oldest continuously
               | operating stable political systems in the world. (UK is
               | older)
               | 
               | For example, the US in its current form is older than
               | China, which was taken over relatively recently by the
               | CCP who are also actively destroying most vestiges of
               | cultural heritage through forced migration and erasing of
               | inconvenient history.
        
               | skylurk wrote:
               | Nevertheless, China has rich traditions and cultural
               | heritage that go back millennia.
               | 
               | Perhaps even the only place that can top Japan in this
               | regard.
        
             | latexr wrote:
             | I agree that reads like a fluff meaningless sentence on the
             | level of a high school student trying to reach the minimum
             | word count, but to give it some benefit of the doubt, it
             | does say "a country known for", not "a country which has".
             | Most countries aren't _known for_ their traditions and
             | cultural heritage. Ask a few random people to tell you
             | about Japan VS, say, Estonia.
        
         | fastball wrote:
         | Why not? It is useful for the company, ICANN gets a bunch of
         | money, and it is not hurting anyone else (in fact it arguably
         | benefits everyone else by causing big players to be more likely
         | to stick things under their TLDs rather than monopolizing more
         | .coms and other public TLDs).
        
           | thfuran wrote:
           | If the big players decide to move their stuff to their own
           | tld, they'll probably keep their old domains to redirect
           | them.
        
             | fastball wrote:
             | For sure, but (very) maybe they won't buy as many new ones,
             | e.g. when they release new products.
        
       | IgorPartola wrote:
       | I might as well ask here though this is probably a bit off topic:
       | for smaller rockets why are catapults not used? Seems like it
       | could save a bit on fuel and maybe even a stage.
        
         | leoxiong wrote:
         | There are companies in that space.
         | 
         | https://www.spinlaunch.com/
        
         | generalizations wrote:
         | Short answer: you still need a complex vehicle to finish the
         | orbit insertion after getting thrown, and now you have the
         | added complexity of designing your (smaller) rocket to a)
         | survive a massive g-force while being thrown and b) fit into
         | the catapult sling. So far the tradeoffs haven't been worth it.
         | 
         | Basically the only things we know of that can survive our spin
         | launch systems is stuff like 'very crushable food supplies' or
         | 'a giant lump of steel'.
        
         | panick21_ wrote:
         | So you save a bit of fuel but you need to invest 10-100s of
         | millions into a ground infrastructure. And then you are limited
         | to one launch site and limited in orbits you can reach.
         | 
         | Then you still need to design a rocket. You still need a rocket
         | engine and all the other parts of the rocket. So even best
         | case, you only eliminate like 60% of the cost. Now you have to
         | completely different engineering teams with little overlap in
         | skills.
         | 
         | You can only build tiny rockets. In order for your accelerator
         | not to be just completely absurd in size and cost, your gone
         | build a rocket in the 100-200kg range. For that you can maybe
         | ask for like 5 million $. But SpaceX is already doing that at
         | far lower cost. And you don't even have the same flexibility of
         | costume orbital insertions as other small launchers do.
         | 
         | Small launchers are a bad business, of the 100s of small launch
         | companies, the only one that has had any success is RocketLab,
         | other then them its a graveyard.
         | 
         | It will be hard to impossible for your rocket to be reusable.
         | So you need to build the rocket for sub-1million $ including
         | the launch to compete.
         | 
         | But then ... you need specifically designed sats that can
         | handle the acceleration. So you need costumers to specifically
         | design their sats to a complete different standard then for
         | your competitors. And why would any costumers do this if you
         | significantly cheaper then your competitor. Spinlaunch has
         | started to develop its own rocket components that they hope to
         | get other people to use.
         | 
         | But there are many other potentially things on a sat that could
         | break, so for most costumers its simply not an option.
         | 
         | The industry has been moving to larger sats, the old idea of
         | cubesats has gone and even small sats are regularly 200kg or
         | more. So the market for anything below is pretty tiny, and the
         | market for sats of less then 200kg that can handle 10000g is
         | even smaller. And the market for 200kg sats that can handle
         | 10000g and want to go into the specific orbit that you built
         | your catapult for, is even smaller.
         | 
         | If there were many 100s of launches available, just desperately
         | looking a way to get sats to a specific orbit, it might be
         | worth a discussion. But there just isn't.
         | 
         | This kind of technology might make sense on the moon, if you
         | want to bulk export something like ice.
        
       | tonyhart7 wrote:
       | its not really high in the atmosphere but its a good start
       | 
       | finally SpaceX got competition
        
       | smeeger wrote:
       | first time ive seen a large corporation do something that
       | indicated they were trying to enter the market that spacex
       | created. i imagine honda entering the race is as big a deal for
       | space exploration as when the first starship touched down
        
       | guicen wrote:
       | It's impressive that Honda pulled this off without much fanfare.
       | While most headlines are about Tesla or SpaceX, Honda is quietly
       | proving that serious engineering can come from unexpected places.
       | I'm curious if they're planning to go beyond demos and into
       | actual launch services.
        
         | vucetica wrote:
         | I understand that your comment is related to publicity that
         | this event got, but I chuckled when I read that Honda is an
         | unexpected source of serious engineering :)
        
       | Daisywh wrote:
       | I never thought I'd mention Honda and reusable rockets in the
       | same sentence. But that's exactly what makes tech exciting. When
       | a company you didn't expect does something bold and impressive,
       | it changes how you see the whole field. Honda's long history of
       | quiet, precise engineering might be just what space exploration
       | needs more of right now.
        
         | RataNova wrote:
         | Sometimes it's the unexpected players who bring fresh
         | perspectives
        
       | methuselah_in wrote:
       | I guess its healthy for the competition to exist. There will be
       | more innovation moving forward. For Japanese it was long due.
        
         | RataNova wrote:
         | More players = more ideas, more pressure to improve
        
         | methuselah_in wrote:
         | Well isn't it good for innovation.
        
       | RataNova wrote:
       | I guess when you have decades of combustion, control, and
       | automation know-how, this isn't such a stretch. Curious to see if
       | they'll seriously push toward suborbital launches by 2029
        
       | romain_batlle wrote:
       | They might be able to replace their F1 electric engine part for
       | 2026 with a jet engine. it will prevent it from not working in
       | the middle of the straight.
        
       | JoeAltmaier wrote:
       | In a mature space launch economy, there is room for every
       | combination of cost and capacity and timing (launch frequency).
       | Like scooters and taxis and truck and trains and cargo ships,
       | each has its place.
       | 
       | Don't imagine because this rocket is a certain size or lift
       | capacity, that it isn't serious. And, this was just an R&D
       | technology test. Who knows where they'll go from here.
        
       | ItCouldBeWorse wrote:
       | Ah, the pioneer effect in full effect- as in - once its proven it
       | can be done, many will do it, finding ever more surprising
       | efficient solutions. And the irony is - sometimes, the guys who
       | are the first - don't even know they are the first. The other
       | team just has some marketing guy, lying through his teeth about
       | the "progress" they have and what they can do. And some manager
       | falls for that- and press-gangs some real engineers to "just-do-
       | that-thing" - and suddenly you are all standalone USP without
       | ever planing for it.
       | 
       | Happened to the unreal team, who created the z-buffer reflections
       | in the marble floor- because some other "engine" from around the
       | world "could do that" - which ironically was a rendered non-real
       | time image.
       | 
       | To sum it up nicely the real innovators, are marketing gurus,
       | lying with "pretend proof" forcing the competition to adapt.
       | Thank you for coming to my TED-walk
        
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