[HN Gopher] WhatsApp introduces ads in its app
       ___________________________________________________________________
        
       WhatsApp introduces ads in its app
        
       Author : greenburger
       Score  : 166 points
       Date   : 2025-06-16 13:38 UTC (9 hours ago)
        
 (HTM) web link (www.nytimes.com)
 (TXT) w3m dump (www.nytimes.com)
        
       | snapcaster wrote:
       | Surprised it took them this long
        
         | 1oooqooq wrote:
         | they got so lucky with whatsbook taking over entire countries,
         | they were swimming in money just selling support channels to
         | gov and big companies.
         | 
         | literal chat dialog tree with 4 options that is not connected
         | to anything for around 250k/year.
        
         | toast0 wrote:
         | They were working on it in 2019 when I left, I thought it was
         | tested in one country after that and then it got shelved. IIRC,
         | it needed a ToS change and there was too much pushback.
         | 
         | I had been voluntold to be on the ads team, because I had sent
         | a list of things that needed to be done to make ads doable and
         | not terrible. Of course, none of my ideas were deemed feasible
         | at the time, including figuring our the ToS stuff, because no
         | use building a product you can't launch and ToS changes aren't
         | easy.
        
           | blitzar wrote:
           | > things that needed to be done to make ads doable and not
           | terrible ... none of my ideas were deemed feasible at the
           | time
           | 
           | Don't sell yourself short ... they did all the things to make
           | ads doable it was just not feasible to make them not
           | terrible.
        
             | toast0 wrote:
             | I mean, they didn't, at least at the time, because they
             | couldn't launch it.
             | 
             | In my mind, early focus on ToS could have possibly gotten
             | the change more palletable/directed the project towards
             | more palletable choices or perhaps more likely gotten to
             | the cancellation decision faster and people could work on
             | different things.
        
       | andrepd wrote:
       | Would be nice if these kinds of articles would at least take a
       | paragraph to plug some alternatives, such as Signal.
        
         | jraby3 wrote:
         | WhatsApp has long promoted itself as a safe alternative to apps
         | like Telegram and Google's Android messaging. Users flocked to
         | the app globally, finding it a cheap and secure alternative to
         | texting, particularly people in unstable political climates and
         | authoritarian countries, since its messages cannot be easily
         | intercepted without access to personal devices.
        
           | angry_octet wrote:
           | This reply screams LLM. Not really responding to the parent
           | comment, nauseatingly anodyne in content. Not wrong, but not
           | right. Will HN be overwhelmed with LLM trash?
        
             | add-sub-mul-div wrote:
             | With all the LLM enthusiasts here why would HN not be at
             | the forefront of it?
        
             | gloxkiqcza wrote:
             | It's a quote from the linked article.
        
         | laurent123456 wrote:
         | As always network effect will be the problem. I know plenty of
         | people on WhatsApp and almost nobody on Signal
        
           | stevage wrote:
           | I don't find there is much network effect for one on one
           | messaging. I have to use a few different apps to talk to all
           | my friends, it's not a big deal to switch to/from Signal or
           | Whatsapp. With groups it's more effort.
        
             | tiluha wrote:
             | This does not match my experience in Germany. If somebody
             | gives you their phone number it is just expected that you
             | can reach them on WhatsApp and i have yet to meet anyone
             | that doesn't use WhatsApp.
        
               | standardUser wrote:
               | That seems true throughout the most of the Western world,
               | excluding the US. I have a big WhatsApp network, but
               | that's by virtue of living in SF and NY. Without big
               | immigrant/expat/world-traveler communities, I think most
               | of the US just uses iMessage or regular text.
        
           | AlexandrB wrote:
           | It's a problem but not insurmountable. Otherwise we'd all
           | still be using ICQ/AIM/MSN Messenger/Skype/etc.
        
             | blitzar wrote:
             | We are off those because of multi messanger platforms made
             | switching to the "hot new thing" very low friction. It was
             | only once mobile came along that the playing field narrowed
             | so much.
             | 
             | Current networks have way more lock in than back in the
             | day.
        
           | randerson wrote:
           | It's easy to have multiple chat apps in parallel though, each
           | with their own network.
           | 
           | Ads will make more people Signal-curious, or even drive
           | people back to text messages. The average person who switches
           | will convince a non-zero number of their contacts to come
           | with them. The shift will start gradually. Think of Skype,
           | which at one point everyone I knew was on. That network
           | didn't protect them from being replaced by competitors.
           | 
           | People are also increasingly worried about retaliation from
           | the government for their supposedly free speech, which has
           | already driven a few people I know to secure alternatives
           | that aren't operated by Trump allies.
        
           | paxys wrote:
           | Network effects aren't a big deal when it comes to messaging.
           | There was a time when people thought iPhone wouldn't be able
           | to overcome Blackberry because everyone was on BBM. In the
           | last couple decades we've seen people go from ICQ to
           | AIM/Yahoo/MSN to Google Talk to Skype to Facebook Messenger
           | to BBM to Whatsapp/iMessage/Instagram, with dozens of smaller
           | options like Kik, Viber, Line, Signal, Telegram all hanging
           | around. It doesn't take much to cause another shift in the
           | space.
        
             | standardUser wrote:
             | That _sounds_ nice, but in reality most of my extended
             | friend group has migrated to WhatsApp over the last 10
             | years and is unlikely to change anytime soon.
             | Interoperability would be nice (like we used to have) but
             | that will never happen until Apple stops using their lack
             | of interoperability as a way to ostracize young people and
             | sell more phones.
        
         | jahnu wrote:
         | Signal have a few things that make it a hard sell.
         | 
         | It's really hard to clean up media. You have to go into every
         | single chat and from there go about deleting stuff. At least
         | they finally added a "select all" option in there recently.
         | 
         | So the size of it just grows and grows and grows until it's
         | using all the space on your phone. Not a good fit for non-
         | technical types.
         | 
         | Secondly, no web view. There is the desktop app yes, which is
         | flaky, slow and wants to update every day or two.
         | 
         | I just can't see average people putting up with those
         | inconveniences and that's just a couple of them.
        
           | AlecSchueler wrote:
           | > So the size of it just grows and grows and grows until it's
           | using all the space on your phone. Not a good fit for non-
           | technical types.
           | 
           | To be fair I've met plenty of non-techie types whose phones
           | were "full" of stuff from WhatsApp or photos that had already
           | been backed up, because the idea they could clear their local
           | storage would never cross their minds. I've seen people buy
           | new phones instead of clearing their cache.
        
             | jahnu wrote:
             | Yes it's also a problem there but WhatsApp gives you the
             | tools to fix the problem in minutes if not seconds, or ask
             | your tech literate relative or friend to help and it only
             | takes them the couple of minutes to clear it and maybe show
             | you how. With Signal it can take hours of work so what
             | happens is the non-techy person understands "oh this app
             | filled my phone up I shouldn't use it".
        
           | MrDOS wrote:
           | I stopped recommending Signal to nontechnical folks due to
           | the inability to back up messages on iOS. People are pretty
           | protective of their message history, and having everything
           | tied to a single device with no recourse for backups is a
           | nonstarter.
           | 
           | The slightly longer version of the story is that my wife,
           | travelling alone, had some trouble with an iPhone update (it
           | hung for hours), and so she took it to the nearest Genius
           | Bar; they eventually got the update to apply, but then did a
           | factory reset "just to be safe". Of course, everything
           | _except_ her Signal message history was restored from the
           | automatic iCloud backups. She was devastated, and refuses to
           | touch it now.
           | 
           | Please do not reply to say this was the fault of the Apple
           | Store employee. It was, but at the same time, it also very
           | much wasn't.
        
             | jahnu wrote:
             | Oh yes this too. How could I forget!
        
           | andrepd wrote:
           | It's very frustrating, I admit. Backups and archival are
           | indeed a pet peeve of mine, as are the frequent redesigns
           | (but that's just a "feature" virtually every single god-damn
           | modern app).
           | 
           | What is the alternative though? A private chat app, mobile +
           | desktop, syncing, with enough ease of setup and use for
           | normies to adopt? I don't see it.
        
             | jahnu wrote:
             | I suppose the true alternative would be a standard open
             | protocol that enables this cross platform.
        
         | add-sub-mul-div wrote:
         | Discerning people will already seek out other options on their
         | own, the vast majority won't. We know the pattern from the
         | respective Reddit and Twitter enshittification phases.
        
           | bondarchuk wrote:
           | If I can only message with discerning people might as well
           | not have any messaging app at all.
        
         | nsagent wrote:
         | I used to use Signal exclusively rather than Whatsapp, but I've
         | had lots of issues sending media. This has not been a problem
         | with Whatsapp, so I've recently begun to use Whatsapp more.
         | There are also issues with message history that I've
         | encountered on Signal that don't exist on Whatsapp.
         | 
         | If Signal could address these concerns I'd be happy to move
         | away from Whatsapp.
         | 
         | With this news I'll likely need to reassess my use of Whatsapp
         | again.
        
       | jraby3 wrote:
       | https://archive.md/L3W74
        
       | leokennis wrote:
       | At least in The Netherlands, WhatsApp could show a 60 second
       | unskippable modal ad video on every launch, and still get away
       | with it due to network effects.
       | 
       | If you're not on WhatsApp, no updates or news from your kids
       | school, your sports team, your family, your car dealership etc.
       | for you.
        
         | AlecSchueler wrote:
         | Signal seems to be booming right now in the Netherlands. I've
         | been using it for years and never managed to grow my contact
         | list beyond single digits, being a few friends in tech and a
         | few who were very privacy conscious. All of those people were
         | also available on WhatsApp and we'd often forget and message
         | one another there.
         | 
         | But since January the trust in Meta has not only plummeted but
         | it's become a mainstream enough talking point that I now
         | receive invites to join Signal groups from--for want of a
         | better term--normal people. Two of the local parenting groups
         | I'm on are on Signal and no one ever mentions it or questions
         | it, it's just "here's the group link" and the expectation that
         | everyone has it installed.
        
           | ghusto wrote:
           | In the Netherlands, was trying to promote Signal.
           | 
           | I switched phones and lost all my history. Now I'm fairly
           | careful with these things, and make backups, but even I
           | wasn't able to get it back. Couldn't recommend it to anyone
           | since.
           | 
           | There's a line between being secure and being useful, and
           | they're slightly unbalanced in Signal.
        
             | Funes- wrote:
             | You should've made sure of how Signal works with regards to
             | chat history before you removed the app from the old phone.
        
               | egypturnash wrote:
               | "the iphone 4's antenna isn't a bad design, you're just
               | holding it wrong" - steve jobs
        
               | jobigoud wrote:
               | To be fair Whatsapp works the same, if you are not
               | careful when changing phone you will lose your history.
               | That's because they don't actually store your messages on
               | their servers, they are just synchronized between
               | devices.
        
               | nsagent wrote:
               | I have Signal on my phone and laptop. For some reason my
               | laptop desynced from the phone, so my chat history now
               | has a missing block of message history (that exists on
               | the phone). I did nothing obvious to cause that desync.
               | My guess is that my phone updated the Signal app, and I
               | didn't update it on the laptop in lockstep. That's not a
               | great UX, especially since there is no notification that
               | this might happen.
        
               | tomsmeding wrote:
               | Desync happens simply after a month of not using the PC
               | client. Yes, it's that short.
        
               | philipwhiuk wrote:
               | How does it handle phone theft?
        
           | dakial1 wrote:
           | Something seems to have happened in NL in March that
           | generated some demand for it, but it seems to have vanished
           | now:
           | 
           | https://trends.google.com/trends/explore?geo=NL&q=%2Fm%2F012.
           | ..
        
             | AlecSchueler wrote:
             | Your link shows a peak at the time you mention but the
             | interest in subsequent months has been around 4 times
             | higher than it was prior to the inauguration, so it seems
             | inaccurate or even misleading to say that demand has
             | "vanished."
        
             | xnorswap wrote:
             | That "something" is just people searching for this news
             | story, rather than interest in signal for the sake of using
             | it.
             | 
             | https://en.wikipedia.org/wiki/United_States_government_grou
             | p...
             | 
             | NL clearly has some background interest in signal however,
             | unlike the UK, which spikes on this story alone:
             | 
             | https://trends.google.com/trends/explore?geo=GB&q=%2Fm%2F01
             | 2...
        
         | wtmt wrote:
         | It's similar in India. Even many businesses only use WhatsApp
         | for orders and communications with customers. Heck, even the
         | police use it to communicate between their people and with
         | complainants/victims. Politicians use it between their party
         | people and to send messages to the public. The average person
         | on the street no longer knows what an SMS is or how to use it.
         | 
         | But I manage without WhatsApp (it's also a privileged position
         | to do so). Not having WhatsApp also helps avoid seeing all the
         | junk and misinformation that people forward on it without any
         | thought. There's actually a name for this in India: "WhatsApp
         | University", which is a derogatory term for how people believe
         | anything they read on WhatsApp and share it around without any
         | analysis or thought or skepticism whatsoever.
        
         | jonplackett wrote:
         | It's not like there's no alternatives.
         | 
         | But tbh if they keep the ads out of messages I don't see it an
         | affecting people much.
        
           | nand_gate wrote:
           | Been tempting to spin up a competitor but the
           | business/compliance side seems nightmarish whilst the actual
           | tech aspects are trivial on modern hardware.
        
       | mrtksn wrote:
       | Does anybody have stats on how many people are O.K. paying for
       | their core services, i.e. how many people pay for paid personal
       | e-mail services?
       | 
       | I just don't want to believe that our services have to be paid
       | for through proxy by giving huge cut to 3rd parties. The quality
       | goes down both as UX and as core content, our attention span is
       | destroyed, our privacy is violated and our political power is
       | being stolen as content gets curated by those who extract money
       | by giving us the "free" services.
       | 
       | It's simply very inefficient. IMHO we should go back to pay for
       | what you use, this can't go on forever. There must be way to turn
       | everything into a paid service where you get what you paid for
       | and have your lives enhanced instead of monetized by proxy.
        
         | blitzar wrote:
         | > Does anybody have stats on how many people are O.K. paying
         | for their core services
         | 
         | Rounded to the nearest meaningful number - 0%
        
           | mrtksn wrote:
           | I don't know, I expect it to be at least %3 as this is the
           | general conversion rate for "free" users AFAIK.
           | 
           | There must be some some number that makes it viable to have
           | free users and paid users. For games, the free users are
           | usually those who provide the "content".
           | 
           | People usually demonize freemium games but IMHO its much more
           | benign than extracting huge sums by artificially making it
           | worse and sell attention.
        
             | 1oooqooq wrote:
             | you're being too generous, as if people were on whatsbook
             | because of a value they get.
             | 
             | they are just there for the captive network effect, which
             | will take a hit the second or becomes a freemium or ad
             | ridden service.
        
               | xp84 wrote:
               | Yeah, nobody uses Instagram, TikTok, Facebook, or Google
               | anymore now that they're "ad-ridden"
        
               | 1oooqooq wrote:
               | none of those are blasting "encryption! only you can read
               | your messages" as their main message and marketing.
               | 
               | those are literal public forums people go to expose
               | themselves. you don't have a very good point.
        
             | blitzar wrote:
             | Most of those are tricked into it by manipulative UI or
             | nearly impossible to cancel trials or forgotten monthly
             | subscriptions.
        
               | mrtksn wrote:
               | How is it possible to have impossible to cancel trails?
               | On AppStore it's in your account and takes 2 taps to
               | cancel regardless of what the developer does.
               | 
               | Are you talking for direct, by credit card payments that
               | somehow you can't cancel? Can you explain a bit?
        
               | blitzar wrote:
               | The abuse was so rampant that even the US has had to
               | legislate. US Federal Trade Commission (FTC) introduced a
               | new regulation, known as the "click to cancel" rule.
               | 
               | As for the darkest of dark patterns - give Adobe some
               | money and see what happens.
        
               | mrtksn wrote:
               | Right, my rule of thumb is to stick with AppStore and
               | when that's not an option use a Virtual card that I can
               | just abandon if I don't want to use the service.
        
               | esrauch wrote:
               | Play Store also does this now and it's a fundamentally
               | radical departure from the era where if you give the
               | company your card info directly theres a high chance you
               | aren't going to be able to get out of it without paying
               | at least some amount more than you should.
               | 
               | Think gyms where you refuse to cancel even when you are
               | physically there in person with someone to yell at and
               | imagine trying to do the same online where there's not a
               | phone number, or a phone number with a 1 hour wait and a
               | CSR paid based on if they can successfully not give you
               | what you want
        
           | 1oooqooq wrote:
           | it's probably under 0% even including the 2% error margin.
        
             | blitzar wrote:
             | Rounding up
        
         | irjustin wrote:
         | This is only true if they introduce them. i.e. FB doesn't have
         | a paid service, but obviously Youtube does.
         | 
         | The problem is Whatsapp is a closed ecosystem so unlike email
         | we can't just buy a provider.
         | 
         | And I do pay for youtube. The experience is well worth it and
         | I'm thankful I can afford it (it's not a lot but many can't).
        
           | xp84 wrote:
           | "Can't" is relative. I suspect there are a lot of people who
           | pay for at least one streaming service that isn't YouTube,
           | but spend more hours watching YouTube in a month than they do
           | watching that service. And of course there's also the age-old
           | comparison that if someone goes to Starbucks more than twice
           | in a month, they probably spend more there than you would on
           | YouTube Premium, and does that provide the person with as
           | much value as YouTube does?
           | 
           | In my opinion, it's rarely about "can't" when we're talking
           | about 12 bucks a month or whatever. It's about the
           | psychology: when a free tier exists, people reframe it in
           | their heads that paying for that thing is an extravagance.
           | Relatedly, removing the free tier altogether also has
           | dangerous effects, as people immediately jump to "I can't
           | believe you're taking away the free thing I used to have"
           | outrage, while nobody complains about not having free access
           | to say, HBO.
        
         | doix wrote:
         | I remember WhatsApp costing money, 1$ per year or per lifetime
         | or something. I paid for it, I think it was a WinRar situation
         | though, where deleting and reinstalling the app gave it to you
         | for free or something.
         | 
         | I'm guessing most people didn't pay though, since they scraped
         | the fee (even before FB bought them). I guess it was just too
         | little money to be worth the effort.
        
           | A_Duck wrote:
           | Yep I paid for Whatsapp, I've even dug out the receipt email.
           | I want my PS0.79 back!
        
             | Ekaros wrote:
             | Three years of WhatsApp service for phone just 2,67$... In
             | 2015...
             | 
             | So I think I got that...
        
           | mschuster91 wrote:
           | Pre acquisition Whatsapp had 450M users. Even accounting for
           | half the revenue of 1$ going away for payment fees (30%) and
           | taxes (20%), that would still have been a nice cushy 200
           | million $ a year in almost pure profit - WA had 55 (!)
           | employees at acquisition and 550 servers [1].
           | 
           | That's _nothing_ at this scale of users and speaks volumes
           | for the ingenuity of their staff.
           | 
           | The only ones driving even leaner than that are StackOverflow
           | with just _nine_ servers [2].
           | 
           | [1] https://highscalability.com/how-whatsapp-grew-to-
           | nearly-500-...
           | 
           | [2] https://news.ycombinator.com/item?id=34950843
        
             | paxys wrote:
             | That fee wasn't really enforced. I was in India at the time
             | and no one paid because no one had credit cards tied to
             | their account. Everyone still used WhatsApp just fine.
        
           | roryirvine wrote:
           | Other way round. Facebook bought them in 2014, and they
           | dropped the fee in early 2016.
           | 
           | The fee wasn't enforced in many developing countries, and
           | some users elsewhere will have been jumping through the
           | delete-and-reinstall hoops (which was painful because it lost
           | chat history) to avoid paying.
           | 
           | But with 1bn active users at the time the fee was dropped, it
           | would still have been bringing in more than enough revenue to
           | have sustained Whatsapp as an independent business if they
           | had chosen not to sell to FB.
        
         | filoleg wrote:
         | I don't have the actual stats, but, sadly, it seems like a
         | gigantic chunk of the "i would rather pay a small fee to use a
         | service rather than paying for it with exposure to ads" crowd
         | is mostly all-talk. And I am saying this as someone who
         | genuinely believes in the "small fee instead of paying with ad
         | exposure" approach.
         | 
         | The one specific example of this that made me think so is the
         | Youtube Premium situation. So many people in the "a fee instead
         | of ads" crowd consumes YT for hours a day, but so far I've only
         | met one person (not counting myself) who actually pays for YT
         | Premium.
         | 
         | And yes, a major chunk of the people I talked about this with
         | were FAANG engineers, so it isn't like they cannot afford it.
         | But it felt like they were more interested in complaining about
         | the ad-funded-services landscape and muse on their stances
         | around it, as opposed to actually putting their money where
         | their mouth is.
         | 
         | All I can say is, I am not paying for YT Premium out of some
         | ideological standpoint or love for Google (not even close). It
         | has genuinely been just worth it for me many times over in the
         | exact practical ways I was expecting it to.
        
           | Workaccount2 wrote:
           | By far the choice of most marginally savvy and above internet
           | users is an ad-model where they themselves ad-block. Which
           | somehow is spun to be morally righteous.
        
             | johncessna wrote:
             | Morally Righteous? I think it's more they don't have to so
             | they don't. It's like the DVR days where you'd just fast
             | forward ads. It wasn't a moral high ground, it was just
             | easy to do and was better than the alternative.
        
               | card_zero wrote:
               | Dutifully watching the ads doesn't seem moral either, it
               | seems insane.
        
             | x0x0 wrote:
             | I accidentally browsed a site without ads this morning from
             | my work profile.
             | 
             | Literally on the first link I clicked on on cbs the
             | advertiser somehow figured out how to make my browser
             | redirect to some super-sketchy site saying I was the 5
             | billionth google search and won blah blah blah.
             | 
             | Browsing without adblock is an unacceptable security risk
             | so long as google et all refuse to audit and
             | comprehensively secure the code they demand to run on my
             | laptop.
        
             | pydry wrote:
             | Once google's shareholders have wet their beak, the on-
             | campus sushi bars and manicurists and $400k pay packets are
             | paid for and the Taylor Swifts of the world are paid off
             | there isnt much left of your subscription to pay for the
             | long tail of content creators who dont have Taylor Swift's
             | leverage.
             | 
             | Which is why many of them say things like "skip these ads
             | if you like Im not getting any of it" or "Im here primarily
             | for exposure, I make my money elsewhere".
        
           | mschuster91 wrote:
           | > I don't have the actual stats, but, sadly, it seems like a
           | gigantic chunk of the "i would rather pay a small fee to use
           | a service rather than paying for it with exposure to ads"
           | crowd is mostly all-talk.
           | 
           | That's because micropayments are still fucking annoying to do
           | on both sides of any transaction:
           | 
           | - credit cards: cheap-ish at scale (2-5%), but users don't
           | want to give random apps their CC details and integrating
           | with Stripe/Paypal/whatever has the cost of UX flow break due
           | to account details and 2FA compliance bullshit. In addition,
           | every service paid-for by CC has the problem that only people
           | with a CC can pay for it (so people in countries like Europe
           | where "classic" bank accounts prevail are out of luck, and so
           | are people in countries deemed too poor and/or fraud-
           | affiliated are locked out entirely), and you gotta deal with
           | tax and other regulatory compliance around handling payments
           | as well. Oh and people will try to use your service to
           | validate stolen payment credentials because a 1$ charge
           | (especially for a well known service like Whatsapp) is most
           | likely to be ignored by the accountholder even if fraudulent
           | in nature, which in turn will lead to issues with chargebacks
           | or, worst case, getting dropped entirely by the payment
           | processor.
           | 
           | - in-app purchases: expensive (30% cut for the platform
           | provider), serious headache to do when a significant chunk of
           | the user base doesn't run phones with properly licensed
           | Google Play Store (e.g. Huawei who aren't allowed to embed
           | Play Store on their phones)
           | 
           | - bank transfer: possible, but restricted to the economic
           | zones where there's enough customer base to justify the
           | expenses of setting up a local company with a bank account
           | (i.e. US, EU, India, _possibly_ China), and transaction fees
           | from the banks may end up being  >>50% of the transaction's
           | face value at such low amounts
           | 
           | - crxptxcurrency: even more of a hassle for customers to
           | acquire, questionable legality / KYC issues, no realtime
           | authorization due to mandatory waiting time for mining to
           | confirm transactions
           | 
           | - pay by phone bill, premium numbers: possible, but need
           | bureaucracy in each country, fraud / "my kid did it"
           | complaints will run rampant, premium number calls are by
           | default blocked in most if not all modern phone contracts
           | ever since the early '00s and "dialer" fraud malware,
           | difficult to associate with customer's phone number in the
           | backend
           | 
           | In the end, if you truly want to capture a global audience
           | with microtransaction payments, be prepared to deal with a
           | loooooooooooooooooot of bullshit just to get started.
           | 
           | Long story short, we desperately need a global government
           | effort to standardize payments at low fees. There's
           | absolutely zero reason why banks and other intermediaries
           | should be allowed to skim off more than 5% of any kind of
           | transaction. ZERO.
        
             | UnreachableCode wrote:
             | Europe isn't a country. And we have credit cards here.
        
               | dgfitz wrote:
               | Wow. Way to flippantly shit on the paragraphs of
               | explanation they gave of their own free time.
               | 
               | Europe though, yeah they're killing it.
        
               | wheybags wrote:
               | Why should anyone appreciate paragraphs of text from
               | someone who thinks Europeans can't use payment cards?
               | What reason would I have to presume the content of said
               | paragraphs is better informed, given they have trivially
               | disprovable rubbish up front?
        
           | throw0101c wrote:
           | > _I don't have the actual stats, but, sadly, it seems like a
           | gigantic chunk of the "i would rather pay a small fee to use
           | a service rather than paying for it with exposure to ads"
           | crowd is mostly all-talk._
           | 
           | Depends on the price.
           | 
           | I'm guessing lots of folks are paying $1/month to Apple to
           | upgrade from the free 5GB tier of iCloud storage to get to
           | the 50GB tier.
           | 
           | WhatsApp charged people $1 _per year_ before being acquired
           | by Facebook:
           | 
           | * https://venturebeat.com/mobile/whatsapp-subscription/
           | 
           | Supposedly about a billion people paid for that at the time.
           | Even if they went to $1 per month, that'd be fairly cheap
           | (and WhatsApp ran fairly lean, personnel-wise: fifty FTEs).
        
             | filoleg wrote:
             | Not to dismiss your point about pricing numbers (as it is
             | valid and makes sense to me), but I don't think iCloud
             | comparison is that applicable to my argument, given there
             | is no option to pay for larger iCloud storage with ad
             | exposure.
             | 
             | What I was talking about was paying by being exposed to ads
             | vs. paying directly, and increased iCloud storage has no
             | former option.
        
             | toast0 wrote:
             | > Supposedly about a billion people paid for that at the
             | time.
             | 
             | (I worked for WhatsApp from 2011-2019)
             | 
             | From that article, user count was about 900 Million when
             | the fee was ended; user count was about 450 M in Feb 2014
             | when the acquisition was announced [1]. Either way, it is a
             | mistake to think everyone was paying.
             | 
             | A) Some people still had lifetime accounts from when the
             | app was $1 for iPhone, or from the typical late December
             | limited time free for iPhone promotions. Windows Phone got
             | marked as lifetime for a while due to a bug/oversight that
             | took a while to get noticed.
             | 
             | B) Enforcement was limited. A lot of users wouldn't have
             | had a payment method that WhatsApp could accept; demanding
             | payment when there's no way to pay isn't good for anybody.
             | For a long time, we didn't even implement payment
             | enforcement; we'd go through and extend subscriptions for a
             | year, initially by manual script, then through automation.
             | When we did build payment enforcement, I think we only set
             | it on for Spain and maybe the US. Everywhere else would get
             | the reminders that the account was going to expire, and
             | then on the day of, it would silently extend the account
             | and not bug you again for a while. Even where payment
             | enforcement was on, it would only lock you out for I think
             | a week, then your account would be extended and maybe you'd
             | pay next time.
             | 
             | Adding on, for a lot of users, the hassle of paying $1 is a
             | bigger deal than the actual $1; but so for people in lower
             | income countries, it's both --- a) it's hard to pay $1 to a
             | US country for a large number of people, b) there are
             | countries with significant number of people living on a
             | dollar a day; I don't think it's reasonable to ask them to
             | forgo a days worth of living to pay for a messenger.
             | 
             | I don't remember numbers, and there's not a lot of
             | financial reporting, because WhatsApp numbers are so small
             | compared to the rest of FB/Meta, but there's a first half
             | 2014 report [2] that shows revenue of $15M. Assuming
             | payments are even over the year (probably not a good
             | assumption, but we don't have good numbers), that'd be
             | maybe 30 Million paying users (some users bought multiple
             | years though), or less than 10%.
             | 
             | [1] https://www.bbc.com/news/business-26266689
             | 
             | [2] https://www.sec.gov/Archives/edgar/data/1326801/0001326
             | 80114...
        
               | eddythompson80 wrote:
               | > Windows Phone got marked as lifetime for a while due to
               | a bug/oversight that took a while to get noticed.
               | 
               | Huh, is that what it was... I had a Windows Phone
               | 2012-2013 and I think I signed up for WhatsApp on it and
               | I remember chatting with a friend on it and he was
               | talking about the $1 per year thing and I went to check,
               | and it said I have lifetime and I was confused how I
               | ended up with that, but was using it so lightly that I
               | didn't bother to look into why. I figured maybe there was
               | a promotion the day I signed up or something.
        
               | toast0 wrote:
               | You're welcome. :) IIRC, the check was written so that if
               | the platform was one of the enumerated platforms
               | (android, s60, s40, bb) give a 1 year, otherwise give a
               | lifetime, which was intended to be iPhone gets lifetime,
               | but then windows phone happened.
               | 
               | IIRC, you had to have signed up with windows phone,
               | switching phones to windows phone wouldn't grant you
               | lifetime (switching to iPhone while the app was paid on
               | iOS would).
        
               | pmontra wrote:
               | This is the story from the point of view of a user:
               | 
               | One day the app asked me to pay. It was less than 1 Euro
               | per year, I think. I never associated a credit card to
               | the app store (Android) so I did not pay and waited to
               | see what would happen.
               | 
               | It kept asking for money for a few days but it kept
               | working, so I thought they were not serious about it.
               | Then it stopped asking. It started asking for money again
               | after a few months but I remembered what happened before
               | so I waited again. It kept working and eventually stopped
               | asking for money. This pattern repeated a few times until
               | maybe the time FB bought it.
               | 
               | I believe that if it stopped working people would have
               | switched en masse to another app, maybe Telegram? We also
               | had Viber and probably FB messenger too.
               | 
               | Switches happened many times in the 90s and early 2000s.
               | I remember AIM, ICQ, MSN, then Skype. Whole networks of
               | people moved to the next one or used more than one to
               | message different friends. WhatsApp never had a chance to
               | earn money directly from its users IMHO.
        
               | neves wrote:
               | Time to make it a public app and remove it from the
               | private sector.
        
               | KoolKat23 wrote:
               | If I recall right, WhatsApp tookaway our lifetime
               | subscriptions like a year after buying it, saying it
               | wasn't necessary or something and put everyone all on the
               | same plan.
        
               | dieortin wrote:
               | > When we did build payment enforcement, I think we only
               | set it on for Spain and maybe the US.
               | 
               | Can I ask why Spain specifically?
        
           | cameldrv wrote:
           | I know lots of people that pay for YT premium. Lots of people
           | pay for Spotify too. I even pay for Kagi.
        
             | yapyap wrote:
             | Spotify I get because the Spotify free experience is
             | HORRID.
             | 
             | Youtube is also moving into that direction.
        
               | jobigoud wrote:
               | I think a good amount of people pay for Youtube just to
               | be able to listen to audio with the screen off, which is
               | a completely artificial restriction they added to the
               | free version.
               | 
               | Such a strange business model, making the free version
               | below acceptable.
        
               | timewizard wrote:
               | > Such a strange business model, making the free version
               | below acceptable.
               | 
               | That's because the core product is not anywhere near
               | worth what they charge for it. The youtube interface is a
               | nightmare for users and creators alike. I have very
               | little controls over what I do and don't see, how I can
               | filter or search for content, or how I can search for new
               | content. History of both videos and comments are
               | effectively non existent and impossible to reasonably
               | search or archive.
               | 
               | It's not a service so much as it is a copyright
               | clearinghouse.
               | 
               | If they had an actual experience with worthwhile features
               | to offer then they wouldn't have to artificially degrade
               | the free experience to convince you.
        
               | Hoasi wrote:
               | It's unclear to me how the paid Spotify experience
               | compares with free, but you still get ads with the paid
               | one. Also, you need to curate heavily because Spotify's
               | algorithm will push certain types of content. If you
               | listen to a podcast once, it is hard to get rid of it, as
               | it will keep popping into your feed, or whatever they
               | call their interface.
        
               | openplatypus wrote:
               | Omg I literally puke with Shopify ads in podcasts.
               | 
               | Whats the point of paid, premium service like Spotify if
               | I keep being served those stupid, dishonest and bordeline
               | illegally deceiving Shopify ads every 15 minutes.
        
               | TingPing wrote:
               | Because the ad has literally nothing to do with Spotify?
               | Podcasters can say or sell whatever.
        
               | qwerpy wrote:
               | I rage quit my Spotify subscription after my first
               | "sponsored" in the mobile app. Some people may tolerate
               | ads in their paid subscriptions but many of us won't.
        
             | tensor wrote:
             | I'm honestly pretty damn pissed that even though I pay for
             | the top tier of Spotify I still now get ads in podcasts on
             | the platform. Yes, I can skip them for now, but when you're
             | driving that's not always easy, and I have no doubt the
             | "you can't skip them" is coming.
             | 
             | Absolute bullshit.
        
           | LtWorf wrote:
           | Amazon prime had a lot of customers but they started to put
           | ads to paying customers as well.
           | 
           | So the alternative seems to be "free, with ads" or "paid,
           | with ads"
        
             | tehjoker wrote:
             | We could also have public services.
        
           | maplant wrote:
           | I pay for YT Premium and Protonmail. Very happy to do so.
        
           | ElijahLynn wrote:
           | Paying for YT Premium is a no brainer. Especially for someone
           | like myself with ADHD.
           | 
           | I love paying for ad-removal. Take. My. Money.
        
             | LtWorf wrote:
             | Everyone else just uses newpipe, mpv, and so on
        
           | xigoi wrote:
           | I don't want to pay for YouTube because the official app,
           | even without ads, has a much worse UX than Tubular.
        
           | kalaksi wrote:
           | I don't use YT much, but if I did and paid for premium, I'd
           | assume they'd still track me, monetize the data and utilize
           | dark patterns and enshittified UX.
           | 
           | What I mean is that, IMO, ads by themselves are only a small
           | part of the puzzle. Paying for YT premium doesn't sound
           | enticing if it only gets rid of the ad part and not the
           | surveillance machinery.
           | 
           | I do pay for my email that does no tracking and has good UX.
           | I allow ads on duckduckgo because they actually respect my
           | privacy and don't try to trick me all the time. I also pay
           | for Spotify premium and have donated to Signal and Mozilla,
           | but I won't support the likes of Google and Meta.
        
             | acheron wrote:
             | Exactly. The earlier post is overlooking the insanity of
             | giving Google money, and acting as if they wouldn't just
             | track you harder now that you have to be logged in with an
             | account connected to your real identity and a credit card.
             | I wouldn't pay for YouTube for the same reason I wouldn't
             | pay for Gmail. But I'm happy to pay for another email
             | provider.
        
           | Guest9081239812 wrote:
           | My site has about 30k active registered users a day. The vast
           | majority are long term members that have been on the site for
           | years, so they're quite dedicated to the service. Even so,
           | only about 50 of them pay to remove advertising.
        
             | stavros wrote:
             | How much do you make per user on ads, and how much is the
             | subscription?
        
               | Guest9081239812 wrote:
               | It only generates about 15k a year in ad revenue. It's
               | fairly low revenue because:
               | 
               | 1. Users are spread around the world. This isn't a site
               | with 70% US visitors.
               | 
               | 2. The majority of users run ad block, and this continues
               | to rise.
               | 
               | 3. Ad rates plummet each year. I earn about 5x less on
               | the site now, than in the past, with the same number of
               | active users, and 3x as many advertisements.
               | 
               | I've tried all the major advertising networks. I setup
               | header bidding and signed direct deals with large
               | networks, such as AppNexus, Amazon, Yahoo, AOL, etc. At
               | the end of the day, ads do not pay well for my audience.
               | 
               | Users can pay $3/mo to remove advertising. Yes, I'm aware
               | that's $36/yr, when the average registered user is
               | generating less than $0.50/yr in ad revenue. About 30% of
               | paying users choose to pay higher than $3/mo for no
               | additional benefit (they can pay any amount they wish). I
               | also have some individuals that have paid thousands of
               | dollars.
               | 
               | What would happen if I offered a $1/yr plan for an ad
               | free experience, so it's more inline with ad revenues? I
               | honestly don't know, but I would guess I would lose a few
               | of the $3/mo paying users, and gain less than 100 users
               | paying $1/yr, so it would likely be net negative.
        
               | tobias3 wrote:
               | This illustrates a bit the price discrimination "problem"
               | that is solved via ads. With ads, higher-income people
               | probably earn you more money automatically.
               | 
               | With the fee to remove advertising, you'd need to use all
               | the price discrimination tricks to maximize revenue.
               | E.g., have sales, have discount codes, etc., and it would
               | still not be close to the price discrimination possible
               | via ads.
               | 
               | I also wonder what the income of OP's bubble was when
               | they were not paying for WhatsApp.
        
             | cookie_monsta wrote:
             | This is really interesting. Can you say how much it costs
             | the user to remove ads?
        
           | wvh wrote:
           | I am conflicted because to some extent, paying for some of
           | these services feels like paying a blackmailer, spying on
           | you, holding a whole ecosystem hostage and even jeopardising
           | mental health and the public discourse.
           | 
           | I pay for email and some other services. Some other services,
           | not so much. I find it hard to support some companies
           | financially because I don't agree with their basic modus
           | operandi. It's not the money; it's who it goes to.
           | 
           | If only we could convince large crowds to choose more free
           | alternatives.
        
             | sigotirandolas wrote:
             | To be devil's advocate, this is the kind of all-talk
             | argument the parent was referring to. Once the paid option
             | is available, people will demand it to be [cheaper / better
             | / someone else] and still not pay.
             | 
             | While I don't love my money going to Google, I find
             | YouTube's overall quality astronomically higher than
             | Instagram/Twitter/TikTok/etc. and the amount of
             | censorship/"moderation"/controversy has been relatively
             | limited. When I find something I really want to keep I have
             | always been able to download it without much trouble.
        
           | nkrisc wrote:
           | Taking the YouTube example, and many others like it, I _only_
           | use it because it is free.
           | 
           | If YouTube was subscription only, hypothetically, I would
           | _just not use it_ , and my life would be same as it is now.
           | 
           | There are a great many services that are nice to have, but
           | very few I would bother paying for out of my wallet. Given
           | the choice of paying for them or not using them, I would just
           | walk away from most of them.
        
             | scrivanodev wrote:
             | What would you replace YouTube with? To my its educational
             | value is unmatched. I owe so much of my learning to it.
        
               | hiq wrote:
               | What did you learn thanks to it?
        
               | LtWorf wrote:
               | How to open my computer
        
               | nkrisc wrote:
               | I don't know what I would replace YouTube with, because
               | YouTube is free so I have never needed to consider
               | alternatives.
               | 
               | But for the most part - probably nothing. For everything
               | else, it'd just be either some other free option, or like
               | going back to the internet of the early 2000s, which
               | would be good and bad in its own ways.
        
               | nytesky wrote:
               | Can you elaborate on your learning journey? How did you
               | separate out the worthless content from quality education
               | programs? Very few Unis post lectures anymore, so it's
               | all hit or miss for me.
        
               | mac-mc wrote:
               | IMO if youtube was an actual paid service, I would also
               | expect a lot of the advertiser driven demonitization
               | actions to go away when your in paid mode, but it isn't
               | so I still miss out on a lot of potentially interesting
               | topics or things that could be talked about, but are not,
               | due to the chilling effects of the demonitization &
               | deboosting police.
        
             | halfcat wrote:
             | On the flip side, I'll pay $10/month for 10 streaming
             | services I never use (and have forgotten about), but on a
             | Saturday night if a movie isn't available and I have to pay
             | $3.99 to rent it I never pay that. Instead I'll drive to
             | the corner store and spend $20 on snacks, and come home and
             | watch YouTube with ads.
             | 
             | People are curious creatures indeed.
        
               | danillonunes wrote:
               | I paid like $2 to rent a movie about three years ago and
               | didn't watched it entirely and boy it still hurts.
        
           | timewizard wrote:
           | > crowd is mostly all-talk.
           | 
           | I want to pay the small fee, through a simple to use portal,
           | that makes it obvious how to cancel, and if I'm being
           | obligated to a multi month term or not. I also want my
           | payment card details to be perfectly secure and for none of
           | my private information or usage to be sold to third parties.
           | 
           | > who actually pays for YT Premium.
           | 
           | Have you ever asked them "why don't you?" Or "what would it
           | take to get you to pay?" Or even, "would you take a free
           | month to see if it's worth it?"
           | 
           | Point being I don't think the problem is nearly as black and
           | white as you've apparently surmised.
        
             | michaelt wrote:
             | Good news: Youtube Premium is trivial to cancel, comes with
             | no multi-month obligations, and if you don't trust Google
             | with your credit card you can pay for it with Google Play
             | gift cards.
        
           | austhrow743 wrote:
           | Surely it has to be somewhat ideological given that
           | adblockers exist? Have you seen your high paid engineer
           | friends actually watching the ads?
           | 
           | I would rather pay a fee than watch ads, but as long as "do
           | neither of those" is an option I'll be picking that. If they
           | remove that as an option I'll either pay or not watch
           | YouTube.
           | 
           | Probably not watch.
           | 
           | I pay for email, and was paying for search until something
           | about the way kagi integrates with safari annoyed me. I've
           | been paying more for a seedbox than Netflix costs for longer
           | than Netflix has existed. That's part for ad avoidance as in
           | it initially replaced free to air tv but ad avoidance is just
           | one factor in the best experience for my time and money trade
           | off I'm trying to make. So i know I'm willing to both pay for
           | things i can get ad supported from Google and also pay for a
           | better media experience.
           | 
           | When it comes to that best experience for my time and money
           | trade off though, even with money being set at zero, the vast
           | majority of the YouTube i watch is already in the negative.
           | Most things i watch on there, i regret the cost of just the
           | time it took to watch the content before ads or money even
           | gets in to it.
           | 
           | Which i think is a big part of the issue with ad supported
           | internet going fee based. YouTube and so many ad supported
           | sites and games are already just super low value and derive
           | most of their consumption not from people making intentional
           | lifestyle choices of "i want to be the kind of person who
           | watches garbage all day while playing crap" but rather people
           | making bad short term vs long term trade offs and falling in
           | to holes of recommendations and fun looking thumbnails.
           | 
           | Paying for something leads to asking yourself "is this worth
           | $x?" And i know that for at least myself, I'd pay more than
           | the current cost of YouTube premium to definitely NOT be able
           | to watch YouTube.
        
           | nytesky wrote:
           | YT Premium is pretty expensive. I think it costs as much for
           | one user for a multi-device plan on Netflix?
           | 
           | They don't create nor curate much content.
           | 
           | I am curious about the poster who has learned so much from
           | YouTube -- I have tried learning many topics from science to
           | programming to home repairs, and finding a quality program
           | can be very challenging, and there are a lot of programs
           | which are actually elaborate sales pitches.
        
             | qwerpy wrote:
             | There's great content on YouTube but there's a lot of
             | garbage. AI-generated slop, clickbait thumbnails/titles
             | that actually don't payout, sales pitches, and plain old
             | low-quality garbage. The lack of a thumbs down really makes
             | it hard to avoid these. I realize that thumbs down is also
             | used to punish "wrong" political viewpoints and companies,
             | so it's a hard problem. But as a viewer who never uploads
             | content, it only makes my experience worse.
        
           | rconti wrote:
           | I'm about to start paying for YouTube for the first time
           | ever. Of course, they make it complicated because I don't
           | actually want their bundled music service. And the "lite"
           | version says _most_ videos are ad-free. But what 's
           | preventing them from changing that deal the day after I sign
           | up? And of course, once I become a customer, now I'm hooked,
           | and I'm subject to their arbitrary price increases.
           | 
           | Of course, as a "free" customer I'm already subject to their
           | whims whenever they decide to add another advertising layer.
        
           | kwijibob wrote:
           | YouTube announced in March that they have 125 million premium
           | subscribers.
           | 
           | I think they are carefully riding the balance between being
           | free for the masses with ads while milking those who have the
           | funds to get rid of ads.
           | 
           | I reckon they will continue to increase their subscriber base
           | where other streaming services are plateuing.
           | 
           | Certainly, YouTube Premium has been worth it for me. A big
           | quality of life improver.
           | 
           | https://blog.youtube/inside-youtube/20-years-125-million-
           | sub...
        
         | A_Duck wrote:
         | The trouble with charging people is you have to charge
         | everybody the same[1], so you're leaving money on the table
         | with wealthy users, and pricing out poorer users
         | 
         | Ads mean each user 'pays' you according to their spending power
         | 
         | Kinda socialist when you think about it! From each according
         | from his ability...
         | 
         | [1] Obviously companies try to get around this with price
         | discrimination, but it's hard especially for a network effect
         | platform
        
           | xp84 wrote:
           | That is the absolute beauty of the targeted ad situation,
           | isn't it: you can generate leads for mortgages or expensive
           | enterprise SaaS services, that are happy to pay super high
           | acquisition costs, maximizing revenue from your rich users,
           | and with the same ad inventory, maximize the revenue from
           | your poor users by advertising App Store casino games for
           | children, payday loans, etc. You can see why Meta doesn't
           | bother offering a paid service here.
        
         | barnabee wrote:
         | I'd love to know the expected ad revenue per user for makers of
         | apps like WhatsApp, Instagram.
         | 
         | I'm pretty convinced I'd pay 10x or more than that amount for a
         | completely ad free version but I can't be sure.
        
           | owebmaster wrote:
           | You would not, because 90% of the years wouldn't pay and you
           | wouldn't also to have nobody to talk to after everybody moves
           | to the next chat app
        
             | barnabee wrote:
             | Why would users who can continue to receive exactly the
             | same experience as today leave because some other users can
             | opt to pay to go ad-free?
        
           | detaro wrote:
           | I'm not sure if the number was for Facebook specifically or
           | all Meta apps, but they did quote a number of around $70
           | revenue per year per US user a while ago. (with (much) lower
           | numbers in other parts of the world)
        
             | barnabee wrote:
             | That's interesting, thanks
        
             | disgruntledphd2 wrote:
             | These numbers are actually kinda interesting, in that
             | they're based on user location, not advertiser. So
             | basically all global companies target the US first because
             | it's a big market with consistent regulations and mostly
             | one language (compare to the EU where you'd need
             | English/German/French/Spanish/Polish and still would miss a
             | lot).
             | 
             | So, those numbers reflect a capital inflow to the US market
             | rather than (as many people think) absurdly high conversion
             | US users.
             | 
             | Meta stopped reporting user numbers/CPMs by geography after
             | the market freaked out when user growth plateaued in the US
             | (because they'd acquired basically everyone).
        
               | detaro wrote:
               | > _So, those numbers reflect a capital inflow to the US
               | market rather than (as many people think) absurdly high
               | conversion US users._
               | 
               | But the capital inflow is also because there is a lot of
               | consumer spending in the US to convert.
        
           | xp84 wrote:
           | Don't underestimate how expensive ads are and thus how much
           | money they can bring in. Marco Arment, the developer of
           | Overcast podcast player, has made remarks in the past about
           | how the ad-supported version is completely viable and may
           | actually make him more money per user than the price of his
           | paid option. In his case, he runs his own contextual ad
           | system. Obviously Meta is in a completely different league in
           | terms of sophistication, meaning they are probably able to
           | sell more targeted ads which means more money, and they also
           | have the luxury of not having to pay any middlemen since they
           | own their own ad infrastructure as well.
           | 
           | Part of me thinks the reason why they don't offer that paid
           | ad-free version of Facebook (which they built to try and
           | appease the EU regulators) in the US is because their ARPU is
           | so high that people would laugh at the price "Facebook/IG
           | Premium" would have to cost.
           | 
           | Also, don't forget that at least for now, paid subscriptions
           | to social media apps would need to pay a 30% rent to the
           | platform owner duopoly. This means that the price it would be
           | it would cost would need to be 42% above than its ad ARPU
           | just to break even.
        
           | tensor wrote:
           | If Instragram had a reasonable paid tier, like $5 a month,
           | I'd do that in a hearbeat. I'd also use instragram 1000x
           | more. Because it's ads only in north america, I use it the
           | minimum I need to for networking purposes.
        
         | Workaccount2 wrote:
         | I can say from experience and from others who have been in this
         | position (not email, but general services); its around 1-2% of
         | people.
         | 
         | Nebula, the answer to the tyranny of Youtube (who works for
         | advertisers), has a <1% conversion rate despite tons of huge
         | Youtubers pushing it. Vid.me, the previous answer to youtubes
         | tyranny, went bankrupt because people hate ads and also hate
         | subscriptions, nor do they donate.
         | 
         | I could write pages about this, but I wish I could violently
         | shake all the children (many who are now in their 40's) that so
         | deeply feel entitled to free content on the internet, and
         | scream _" If you are not paying directly for the product, you
         | have no right to complain about the product"_.
         | 
         | In reality the ad model is not going anywhere. Given the
         | choice, people _overwhelmingly_ chose to let the advertisers
         | steer the ship if it means  "free" entry.
        
           | 9283409232 wrote:
           | Nebula just doesn't have a product I want. I don't care for
           | early access to Youtube videos.
        
           | paxys wrote:
           | Video is impossible to break into because of how expensive it
           | is. Even YouTube by all accounts is just breaking even. And
           | that is with Google's entire infrastructure and advertising
           | machinery behind it. A new entrant simply doesn't stand a
           | chance.
        
             | carlosjobim wrote:
             | Hold on... A ton of broadcasters, production companies, and
             | individuals have done it and are doing it.
             | 
             | YouTube have many competitors and some of them are
             | enormous, such as Netflix and cable TV. Production
             | companies are popping up all the time and are making some
             | of the world's highest quality material. The same for
             | individuals who are making videos.
             | 
             | Or do you mean that YouTube needs a competitor that does
             | exactly the same thing as YouTube?
        
               | paxys wrote:
               | All of them are based on the traditional media production
               | model. The companies were all well established in the
               | industry (minus Netflix) and the only change was to go
               | from broadcast/cable/theater to streaming. YouTube
               | pioneered user generated videos and independent content
               | creators. Its only competitor is probably Twitch, but
               | that itself is owned by Amazon and losing a ton of money.
        
               | carlosjobim wrote:
               | All of them have the technical infrastructure to host
               | user uploaded videos, so it's not impossible to compete
               | with YouTube.
        
               | Workaccount2 wrote:
               | No one does video even remotely close to the scale YT
               | does it. YT has by far the deepest market penetration
               | (close to 3 billion monthly users), and has by far the
               | most hosted content, and critically, youtube adds over a
               | half-million hours of video a day.
               | 
               | Essentially, youtube adds more video every single day
               | than the entirety of every other streaming service offers
               | combined.
               | 
               | Youtube is in it's own category, and it's unsurprising no
               | else wants to touch it.
        
               | carlosjobim wrote:
               | Counted in number of hours watched, I'm pretty sure that
               | Netflix, cable TV and satellite TV, can compete with
               | YouTube.
               | 
               | But everybody has to start somewhere. Would it be
               | impossible for Netflix to start adding for example 100
               | 000 hours of user generated video per day?
        
               | Workaccount2 wrote:
               | Would it be practical and economical is the right
               | question to ask.
               | 
               | Providers would be more than happy to sell Netflix the
               | build out
        
               | giantrobot wrote:
               | Serving user generated content is very expensive in terms
               | of infrastructure. More expensive in many ways than
               | streaming studio generated content.
               | 
               | The scales of the two models are very different.
               | Ingesting content is more complicated with user generated
               | content because there's few guarantees about formats
               | (encoding, color, file formats). Serving the content is
               | also more complicated because it's not as friendly to
               | edge caches as studio content. Part of the expense of
               | YouTube is the long tail of content. Popular content
               | might live in edge caches but YouTube serves up old
               | unpopular stuff too.
        
           | benhurmarcel wrote:
           | I pay for Nebula and still use Youtube a ton. Nebula is nice
           | but it doesn't have all channels I watch.
        
           | maplant wrote:
           | Vis a vis nebula, this is definitely a product issue.
           | Dropout.tv seems to be extremely successful and has a similar
           | value proposition
        
           | tmtvl wrote:
           | I've got a Nebula lifetime membership and it's neat. I
           | actually discovered channels through it (Not Just Bikes,
           | WonderWhy, 12tone,...) which I hadn't heard of before. I also
           | paid for YT Premium Lite in the past. The full YT Premium is
           | too expensive for me, though.
           | 
           | But I feel a better example of paying for convenience is the
           | Twitch subscriber system. They make it work in a way that
           | others fail at by tying it in to various things like emotes
           | and channel points and the general sense of supporting the
           | creators. I know YT memberships exist, but I don't know how
           | widely those are used and they just don't seem to get pushed
           | as much.
        
             | viraptor wrote:
             | Twitch also lets people pay more than just the service
             | price. So you'll they some people paying for themselves,
             | but you'll also get whales paying for hundreds of other
             | people. No other site I know of lets you do that really.
        
         | carlosjobim wrote:
         | Most people go absolutely mentally deranged by a simple magical
         | incantation. The powerful incantation or spell consists of only
         | one word: "Free". That word will make people loose their mind
         | and their soul.
         | 
         | It will make people accept anything and everything that they
         | would never otherwise accept. They will line up for hours, they
         | will accept hostile and toxic messages being screamed into
         | their faces, they will humiliate themselves, they will spend
         | sleepless nights, they will willingly enslave themselves, they
         | will wither away in sickness, they will murder millions in the
         | most cruel way imaginable.
         | 
         | All for "free".
         | 
         | Societies in our history were not arranged in the same way
         | around money, because probably there was some knowledge of the
         | two-sided curse of avarice and stinginess. I'm talking about
         | medieval and post-medieval society, where most people didn't
         | use or have money in their everyday life. Instead they had
         | duties.
        
           | UnreachableCode wrote:
           | But Signal is free. And ad-free
        
             | carlosjobim wrote:
             | Sure, it's a rare case of a project which is sponsored and
             | paid for by a billionaire. I wish there were more such
             | projects, but you can't base an economy on charity from
             | billionaires.
        
           | tumsfestival wrote:
           | Well, that is what happens when everything costs money and
           | most people are just trying to get by on a daily basis,
           | making cuts everywhere just to pay their bills, not everyone
           | has a nice disposable income to throw away at apps. That
           | people prefer ads over paying yet another subscription is a
           | symptom of unchecked capitalism and the inequality that comes
           | with it.
        
         | Xenoamorphous wrote:
         | I remember when Whatsapp became a paid app, I can't remember
         | the details as I believe they varied by platform (iOS vs
         | Android) but it was either EUR0.79 or EUR0.99, I'm not sure if
         | one off or yearly payment, but it doesn't matter.
         | 
         | I, as the "computer guy", had friends and family asking how to
         | pirate it. This is coming from SMS costing EUR0.25 _per
         | message_ (text only!) and also coming from people who would
         | gladly pay EUR3 for a Coke at a bar that they'd piss down the
         | toilet an hour later. It didn't matter if it only took 3 or 4
         | messages to make Whatsapp pay off for itself, as they were
         | sending dozens if not hundreds of messages per day, either
         | images, videos and whatnot (MMSs were much more expensive).
         | 
         | At that moment I realised many (most?) people would never pay
         | for software. Either because it's not something physical or
         | because they're stuck in the pre-Internet (or maybe music)
         | mentality where copying something is not "stealing" as it's
         | digital data (but they don't realise running Whatsapp servers,
         | bandwidth etc cost very real money). And I guess this is why
         | some of the biggest digital services are ad-funded.
         | 
         | In contrast, literally never someone has voiced privacy
         | concerns, they simply find ads annoying and they've asked for a
         | way to get rid of them (without paying, of course).
         | 
         | I should say, I'm from one of the European countries with the
         | highest levels of piracy.
        
           | basisword wrote:
           | >> I, as the "computer guy", had friends and family asking
           | how to pirate it.
           | 
           | To be fair, that was in era when pirating was such a normal
           | thing. Everybody at least knew about it. Cheap pirated DVD's
           | were super common (I received them as gifts even) and
           | everyone knew someone selling them. With people accustomed to
           | paying for Netflix, music streaming, Office 365, etc. maybe a
           | subscription version of WhatsApp would be more palatable. The
           | problem is nobody will pay as long as the tech behemoths are
           | offering the same thing for free.
        
             | schroeding wrote:
             | Interestingly, the pendulum at least in my friend group
             | starts to kinda swing in the other direction, i.e. non-
             | technical friends start to indirectly ask (me as the tech
             | guy) about blatant piracy for (visual, Spotify is still
             | very much accepted) media and (TOS-violating[1]) ad
             | blockers for ad-supported streaming.
             | 
             | I cannot overstate how unexpected this was and is to me, we
             | talk about people in their mid-twenties with jobs - maybe
             | (video) streaming / subscriptions services actually
             | overplayed their hand in the current economic climate.
             | 
             | Doesn't make me super optimistic in this regard.
             | 
             | [1] even if most of it is void in my jurisdiction anyway
        
               | nemomarx wrote:
               | Number of competing video services with distinct
               | libraries has kinda put it back in vogue, I think. No one
               | I've ever talked to is really happy about paying for more
               | than 1-2 streaming services, especially if some of them
               | only have one show they're interested in. If that show is
               | really tempting it becomes tempting to just pirate
               | Severance or what have you instead of signing up to one
               | new service for it on top of Netflix et al.
        
           | yibg wrote:
           | Similar situation as flights. People complain about lack of
           | space, misc fees etc. But when it comes down to it, people
           | for the most part, still pick the cheapest flight.
           | 
           | I think the other factor is a bit of anchoring. I know this
           | impacts me anyways. If there is a "free" alternative, then
           | that's where I'm anchored at. I can watch youtube for free so
           | paying for it seems like a bad deal. Where as there is no
           | free alternative to Coke that still gets your Coke (as
           | opposed to say water).
        
             | sdeframond wrote:
             | > when it comes down to it, people for the most part, still
             | pick the cheapest flight.
             | 
             | Flight comparators don't show "avaliable legroom" in their
             | metrics.
             | 
             | As far as I know some companies charge more for seats near
             | entrances where there's more space, so people _are_ willing
             | to pay more.
        
               | JumpCrisscross wrote:
               | > _As far as I know some companies charge more for seats
               | near entrances where there 's more space, so people are
               | willing to pay more_
               | 
               | In my anecdotal experience, the people complaining about
               | leg room are precisely those who are not paying for
               | additional leg room. (Similar to how people who compare
               | modern air travel with service in the 1960s aren't
               | purchasing the inflation-adjusted equivalent ticket,
               | which would almost always be a lay-flat seat today if not
               | Wheels Up.)
        
               | skeeter2020 wrote:
               | Google flights does - at least as well as they can base
               | don the airline and plane. They'll also compare this to
               | the average. All airlines charge more for exit rows and
               | their extra legroom, typically as "premium economy"
               | seats.
        
             | 6LLvveMx2koXfwn wrote:
             | I guess the point being Youtube versus Youtube without ads
             | is as different as Coke versus water. But you're point
             | holds in that people think they are the same service, as
             | the ads bit, no matter how integral, is seen as 'other'
             | than the service. This is a big win for the service
             | provider. I remember when RyanAir charged PS5 per flight
             | plus PS50 unavoidable add-ons, you ask anyone how much they
             | paid, they said PS5. Seems like the same thing here - we
             | give the service provider too much kudos, it's as though
             | consuming a service makes it part of us, so we big it up no
             | matter if it's taking us for a ride.
        
             | noosphr wrote:
             | People pick the cheapest flights because price is a simple
             | number they can understand.
             | 
             | How to you qualify the comfort of a seat with 20cm of
             | legroom vs 30cm? Until we have a quality metric for flights
             | that's also a single number we can't.
        
               | Symbiote wrote:
               | The price is one of the few things that's always
               | available when choosing between flights. Journey time is
               | the other, and people will pay for a shorter journey or
               | shorter layovers.
               | 
               | Strangely, some of my colleagues have 'paid' (work's
               | money, their time) extra to avoid Ryanair, when Ryanair
               | has the only direct connection. This I find strange.
               | 
               | Given the choice, I've long paid a little more if it
               | means an Airbus plane, as I think the cabin is quieter.
               | However, that's rarely shown on flight booking sites.
        
           | bsoles wrote:
           | The problem with paying a small fee for a service is not the
           | fee itself. It is the friction for paying for the service and
           | the hassle that comes after the payment.
           | 
           | Now the credit card company knows what service I am buying; I
           | would get endless marketing emails from the service for
           | buying additional things; my info as a person willing to pay
           | for such a service would get sold to other companies; my
           | credit card info would get leaked/stolen, ...
           | 
           | If the whole experience was literally as simple as handing
           | someone a $1 bill, I promise I would pay for many many
           | internet services.
        
             | mikedelfino wrote:
             | > It is the friction for paying for the service and the
             | hassle that comes after the payment.
             | 
             | I don't know. Paying for streaming services seems very
             | natural nowadays.
        
             | Xenoamorphous wrote:
             | I can guarantee none of your concerns apply to the people I
             | was talking about, particularly the privacy ones. These
             | people would pay for their meal at a restaurant using their
             | debit/credit card without hesitation, and they still do,
             | and that's arguably more likely to get your card details
             | stolen, and the issuer knowing about your life. Those
             | worries you're citing never crossed their minds. They just
             | didn't want to pay a tiny amount of money for an "abstract"
             | thing.
        
             | xandrius wrote:
             | I really don't buy that the reason is the "tracking".
             | 
             | It's the friction of paying for something at all. There is
             | no free sandwich, so people don't generally expect it, on
             | the other hand there's plenty of free software.
        
             | rconti wrote:
             | I was just thinking about this the other day -- hotels so
             | badly want me to book directly with them instead of using,
             | say Booking.com.
             | 
             | But then to book directly and get the "guaranteed
             | cheapest!" price, I have to sort through even more options
             | than on an aggregator, I have to create an account, and now
             | I'm getting spammed from ANOTHER entity I never plan to do
             | business with again. At least with the aggregators I have
             | one company whose privacy settings I've already dealt with.
        
               | ab_testing wrote:
               | I book with hotels directly almost all the time and never
               | receive marketing spam just regular mail about my
               | upcoming start. Also booking with the hotel lets me
               | select options not available on booking sites like king
               | vs 2 queen bed options, ADA compliant rooms and even
               | floor options. Also if you have AAA or some other
               | memberships, those codes can easily beat discount sites
               | like Booking.com
        
           | ignoramous wrote:
           | > _... Whatsapp became a paid app ... it was either EUR0.79
           | or EUR0.99, I'm not sure if one off or yearly payment, but it
           | doesn't matter ..._
           | 
           | Interestingly, WhatsApp put up paid plans to _slow_ down user
           | acquisition [0].
           | 
           | On Androids, in some countries, WhatsApp continued to work
           | even if you didn't pay the $1/year fee.
           | 
           | [0] https://youtu.be/8-pJa11YvCs?t=952
        
           | makeitdouble wrote:
           | > people would never pay for software.
           | 
           | I mostly share your conclusion, but I think there is a
           | specific twist: most people will pay for on the spot
           | transactions.
           | 
           | We see it in spades for games: in-app purchases and season
           | passes have a lower barrier of acceptance. I assume buying
           | stones to unlock a character must be thought at the same
           | level as buying coffee, as just a one-time purchase that
           | doesn't require further calculations.
        
             | bobthepanda wrote:
             | at least for some of it what's nice is that you are getting
             | exactly what you paid for on the tin, and most importantly
             | you are _not_ getting locked into some god-awful
             | subscription with a cancellation process akin to pulling
             | teeth.
             | 
             | the urge to buy goes down if the subscription is cheap
             | enough ($.99 songs versus $12 a spotify subsscription) but
             | having been through my fair share of attempting contract
             | cancellations this isn't surprising.
        
           | cherryteastain wrote:
           | On the other hand, I did pay the $1 for Whatsapp back in the
           | day and I was promised it'd be ad free. Want that $1 back, I
           | actually even deleted my account and uninstalled Whatsapp!
        
             | fossuser wrote:
             | I feel a bit for Brian Acton - iirc he refused to sell
             | because the 500M users paying $500M dollars was more than
             | enough to fund his tiny team (of 30?), but when the offer
             | went up to 19B$ it's just kind of hard to turn down -
             | there's extreme opportunity cost there. Most people would
             | sell before that, 19B$ of principle is quite a lot.
             | 
             | I think it's just if you're empire building - and Zuck is
             | insanely good at this, one of the best - then it'll never
             | be optimal to charge vs. grow massively and then monetize
             | the larger attention base.
             | 
             | Zuck is also in a trench warfare competition with other
             | social media players, it's far from a monopoly. He's
             | historically been more inclined to do things that were
             | worse for growth, but better for users when they had more
             | of a dominant position - but he can't do that anymore.
             | 
             | Somewhat relatedly Apple really missed an opportunity with
             | iMessage. Had they timed it right they could have had a
             | dominant cross platform chat. Instead they're going to be
             | stuck with the modern equivalent of BBM while Zuck and Meta
             | erase their only remaining stronghold in the US as iPhone
             | users continue to move to WhatsApp.
        
           | gsich wrote:
           | Or because back then only credit card payment was possible?
        
         | WhyNotHugo wrote:
         | I pay a third party to host my email, and wouldn't mind paying
         | an honest service provider to host something like an XMPP
         | service.
         | 
         | I wouldn't pay Meta or similar companies for messaging
         | services. And especially not for siloed messaging networks.
        
           | Xenoamorphous wrote:
           | HN crowd has never been representative in this regard.
           | 
           | Sure, it's easy to get some 20 or 30-something year old with
           | a cushy 6 figure salary to pay 20 USD or similar per month
           | for some digital service (esp. when they are building some
           | digital service themselves, so they know what it entails).
           | For someone strugling to make ends meet, there's many higher
           | priority things than some digital service when there's free
           | alternatives, let alone email.
           | 
           | And your privacy concerns? In my experience, absolutely non-
           | existent in the real world. Actually I only ever hear about
           | them in HN, not even my software development coworkers. Just
           | the other day there was some raffle where there was some
           | weekend trip to somewhere as a prize, but you had to give all
           | your personal details, there was a big queue, they would've
           | given their blood type details (if not literally a few ccs of
           | their blood) and told them all about their kinkiest fantasy
           | if they'd asked for it. Literally, I'm not joking.
        
         | basisword wrote:
         | >> Does anybody have stats on how many people are O.K. paying
         | for their core services
         | 
         | Some of us actually paid for WhatsApp! I think it was about $1
         | a year when it launched. At the time it was providing
         | significant value, especially in areas where cross-border
         | communication was common.
         | 
         | I'm sure $1 isn't enough to cover costs anymore but someone
         | could make a nice living charging $5-10 a month for something
         | similar. The problem is people will always sell out to
         | investors and fuck over their users. It's inevitable.
        
         | 1vuio0pswjnm7 wrote:
         | "There must be a way to turn everything into a paid service
         | where you get what you paid for and have your lives enhanced
         | instead of monetized by proxy."
         | 
         | Internet is a paid service.
         | 
         | When I first accessed the internet in the 1980s, the only paid
         | "service" necessary to use it was internet service. There was
         | not the plethora of VC-funded third parties trying to act as
         | intermediaries. The term "internet" amongst younger generations
         | usually means only www sites, maybe app "endpoints" and
         | _nothing else_. This is such a waste of potential.
         | 
         | Today's internet is more useful than the 1980s internet. But I
         | do not attribute that to third party intermediaries that only
         | seek to profit from other peoples' use of it. I attribute the
         | increased utility to technological improvements in hardware,
         | including networking equipment. I do not attribute the
         | increased utility to software, and certainly not software
         | distributed for free as a Trojan Horse for those seeking to
         | profit from data collection, surveillance and advertising
         | services.
         | 
         | The idea of paying for what these intermediaries try to call
         | "services" makes no sense to me. Certainly, paying these
         | intermediaries will not prevent them from data collection and
         | surveillance for commercial purposes. (We have examples.) It
         | only subsidises this activity. Perhaps people believe these
         | intermediaries engage in data collection, surveillance and ad
         | services because "no one will pay for their software" instead
         | of considering that they do so because they can, because there
         | are few laws to prevent them. It was unregulated activity and
         | is stilll grossly underregulated activity. It is more
         | profitable than software licensing.
        
       | 1oooqooq wrote:
       | YES!
       | 
       | finally people will start to move out of whatsbook!
       | 
       | ....i hope
        
       | vachina wrote:
       | If ads are not unblockable (via DNS), then it's time for Signal.
        
         | Funes- wrote:
         | With all the morally reprovable shit they've pulled on their
         | users, it's always been time for Signal.
        
       | deafpolygon wrote:
       | If that's the case, I'll just switch to Apple Messages since all
       | 3 people in the world that I talk to have those available.
        
       | rootnod3 wrote:
       | I think that kind of business model will screw them. Line has a
       | more sensible one. For example if a business wants to message all
       | its followers, they can only do so twice a month unless they
       | start paying. So customers get an ad-free experience and can only
       | receive ad messages from companies or accounts they follow.
        
         | davweb wrote:
         | Meta are already monetising business usage of WhatsApp in this
         | way[1].
         | 
         | Any ads are in addition to this, not instead of.
         | 
         | [1]: https://developers.facebook.com/docs/whatsapp/pricing/
        
       | nottorp wrote:
       | I remember paying 0.99 for ... something ... before Whatsapp was
       | acquired by Facebook.
       | 
       | Wouldn't mind doing it again.
       | 
       | Unfortunately now they're owned by a Silicon Valley company so I
       | guess 0.99 is too little for them, they'll charge the price of a
       | SV latte... how much is that? 59.99? 99.99?
        
       | charles_f wrote:
       | Whatsapp used to be paying (and pretty cheap) before it was
       | bought out, and I was happy to pay for it. I'd much rather have
       | that than starting to get ads. They're going to be hidden in a
       | feature no-one uses, they're not going to use private data, but
       | given Facebook's invasive behavior, how true is it and how long
       | will it last?
        
       | perks_12 wrote:
       | WhatsApp has S-tier status here in Germany. If I had access to a
       | proper API I would pay them per message, without them needing to
       | make their UX worse. If anything, if I had to pay per message,
       | I'd be incentivized not to send too many messages, keeping the
       | distractions for the user at a minimum.
        
         | ASalazarMX wrote:
         | This is why they've been pretty draconian in banning users who
         | work around the official apps and limits. Otherwise, to force
         | their ads they would have to oust third-parties the way Reddit
         | did.
        
         | timeon wrote:
         | > If anything, if I had to pay per message, I'd be incentivized
         | not to send too many messages
         | 
         | Sounds like SMS.
        
           | Kwpolska wrote:
           | Except not limited to 160 characters (70 if you want Unicode)
           | and with rich media capabilities.
        
             | stonogo wrote:
             | So... MMS, then?
        
               | djtango wrote:
               | Why did MMS feel so janky back in the day?
               | 
               | Was it a client thing or a protocol thing?
               | 
               | Whatsapp felt so responsive back in the day. I'd be
               | pinging my family in real time halfway across the globe
               | on mobile in 2009. For Free. That was a killer app...
               | 
               | Why did MMS fail where Whatsapp succeeded?
        
         | okdood64 wrote:
         | > S-tier status here in Germany
         | 
         | What does this mean exactly?
        
           | jobigoud wrote:
           | It's the top tier in tier lists.
           | 
           | See the image here: https://en.wikipedia.org/wiki/Tier_list
           | 
           | Popular format on Youtube, reddit, etc.
        
       | christina97 wrote:
       | There's something particularly paternalistic about this statement
       | from the PM: "Your personal messages, calls and statuses, they
       | will remain end-to-end encrypted".
        
         | blitzar wrote:
         | Any man who must say, "I am the King", is no true king.
         | 
         | Any tech company who must say, "we don't harvest your
         | information", is a tech company that harvests your information.
        
           | gruez wrote:
           | Signal also claims the same:
           | 
           | > We can't read your messages or listen to your calls, and no
           | one else can either.
           | 
           | Should we be suspicious of Signal as well?
        
             | 7373737373 wrote:
             | Yes
        
             | selfhoster11 wrote:
             | Signal isn't backed by a global data gathering
             | conglomerate, so no.
        
               | gruez wrote:
               | You're right, they're funded by something far more
               | sinister - the US government.
               | 
               | More to the point, I thought the principle was "Any man
               | who must say, "I am the King", is no true king."? That
               | seems to leave no room for hedging, like only distrusting
               | "global data gathering conglomerate" or whatever. If
               | you're have to do a holistic assessment of an
               | organization's governance structure and incentives,
               | you're basically admitting that witty one-liners like the
               | above are pointless, which was my point.
        
             | Krasnol wrote:
             | Sure you should be suspicious. You should always be
             | suspicious. Especially if it's free. And you can do
             | something to calm your suspicions. Like checking out
             | Signlas Open Source code.
        
               | gruez wrote:
               | >Like checking out Signlas Open Source code.
               | 
               | What's preventing them from serving a backdoored version?
               | xz was open source as well, that didn't stop the
               | backdoor. There might be reproducible builds on android,
               | but you can't even inspect the executable on iOS without
               | jailbreaking.
        
         | paxys wrote:
         | Every time I read such a statment I mentally add " _for now_ "
         | at the end.
        
         | rchaud wrote:
         | US TV channels are inundated with Whatsapp ads claiming the
         | same. Not surprising considering that it's been considered the
         | "foreigners" messaging app for a long time, and the US
         | government is now doing its very best to make them feel
         | completely unwelcome.
        
       | gear54rus wrote:
       | Does anyone know what's the state of the art way for cutting crap
       | out of android apps? In the same way adblock cuts crap out of web
       | pages?
       | 
       | I assume one would need a Java disassembler at least. On desktop,
       | something like recaf works and allows changing things in classes
       | without the full recompilation.
       | 
       | Is there something like this for android?
        
         | hiccuphippo wrote:
         | DNS blocking with tools like DNSNet get you halfway there
         | without tampering with the apps. It installs itself like a VPN
         | and filters dns requests to ad domains using lists from the
         | same sources as the adblockers.
         | 
         | I say halfway because some apps have a fallback, built-in, ad
         | when it can't reach the server, other serve the ads from their
         | own servers so no way to block them. Most only leave a blank
         | space.
        
           | paxys wrote:
           | More than halfway I'd say. It blocks everything from third
           | party ad networks, which is what 90%+ of websites and apps
           | use.
        
           | yehoshuapw wrote:
           | also adaway, which does the same or can be used in root mode
           | to edit the hosts file.
           | 
           | I use the hosts file from there, and edit it manually via
           | "adb root" (lineageos. root only via adb)
        
       | robertlagrant wrote:
       | > When Facebook bought WhatsApp for $19 billion in 2014, the
       | messaging app had a clear focus. No ads, no games and no
       | gimmicks.
       | 
       | This sort of analysis is very surface-level I think. My
       | impression is WhatsApp offered that by running on VC money and
       | had no plan to run an actual business. That's not a question of
       | focus. It's an unsustainable, please monetise me later land grab.
        
         | ASalazarMX wrote:
         | Youtube was the same. Both are products that people really want
         | to use.
        
           | timeon wrote:
           | Also Instagram and others. It was about capturing and selling
           | community.
        
           | robertlagrant wrote:
           | I agree, although that's too vague. YouTube has a different
           | appeal. But my point is more that I wouldn't say YouTube got
           | ads because it stopped having a focus on not having ads. It
           | needs to pay for itself.
        
         | ndriscoll wrote:
         | How was it unsustainable? As far as I know they were simply
         | competent. They charged $1/year, so had ~half a billion in
         | revenue, right? They probably could've bumped that to
         | $2-$5/year with similar uptake. And they ran it with ~500
         | servers and 50 employees 12 years ago, so could probably do the
         | same with ~50 or fewer servers today.
        
           | robertlagrant wrote:
           | They're doing a lot more now, though. Voice notes; multi-way
           | video and audio calls; e2ee. And they barely even charged
           | $1/year. I never paid for it.
        
           | YetAnotherNick wrote:
           | Whatsapp revenue was $10M and the cost of revenue was $52M,
           | with total net loss of $138M/yr just before facebook
           | acquisition.
           | 
           | [1]: https://www.sec.gov/Archives/edgar/data/1326801/00013268
           | 0114...
        
         | BiggerChungus wrote:
         | Respectfully, clearly you aren't familiar with Jan and Brian's
         | history of public statements.
         | 
         | Even for years after they were acquired by Meta, Jan refused to
         | allow advertising and kept pushing the $1 dollar per user
         | subscription fee. Sheryl nixed it b/c it was "not scalable."
         | 
         | VC's may have the mindset that the founders will eventually
         | acquiesce to ads, but also they didn't really care b/c all they
         | wanted was an exit, which they got.
         | 
         | The founders, however, were never interested in an ad business
         | and hold that POV to this day.
        
           | robertlagrant wrote:
           | > The founders, however, were never interested in an ad
           | business and hold that POV to this day.
           | 
           | Fair enough, but the founders don't necessarily make these
           | decisions. I wasn't particularly referring to them. If they
           | got VC money (I don't know if they did or not) then the VCs
           | must've had something in mind to get a decent return on their
           | risk.
        
             | otterley wrote:
             | They did have VC funding from Sequoia Capital. (https://www
             | .crunchbase.com/organization/whatsapp/financial_d...)
        
         | dakial1 wrote:
         | https://techcrunch.com/2014/02/19/whatsapp-will-monetize-lat...
         | 
         | Zuck Says Ads Aren't The Way To Monetize Messaging, WhatsApp
         | Will Prioritize Growth Not Subscriptions
         | 
         | "Monetization was the big topic on today's analyst call after
         | Facebook announced it acquired WhatsApp for a jaw-dropping
         | total of $19 billion. That's $4 billion in cash and $12 billion
         | in stock, and it reserved $3 billion in restricted stock units
         | to retain the startup's employees. But Facebook CEO Mark
         | Zuckerberg, CFO David Ebersman, and WhatsApp CEO Jan Koum all
         | said that won't be a priority for the next few years. And when
         | the time does come to monetize aggressively, it won't be
         | through ads"
        
         | like_any_other wrote:
         | It's called bait-and-switch - lure users in away from (possibly
         | FOSS, e.g. Matrix) competitors, and when you have enough
         | network effects that switching becomes hard, spring the trap.
        
         | rchaud wrote:
         | Have you considered that _you_ may be making the surface-level
         | analysis? I paid $3 for Whatsapp in 2010 on the Blackberry app
         | store. They had a staff of ~20 people handling messages across
         | almost 200 countries.It became the defacto global messaging app
         | because it was available on every single platform, not just the
         | Apple /Google duopoly VCs cared about.
        
       | 9283409232 wrote:
       | One thing I don't hear people is ads used as tracking tools. The
       | Facebook pixel is huge for not just tracking for digital
       | advertisements but tracking across the web for surveillance. With
       | ads in WhatsApp, you could in theory use advertisements for
       | identity resolution.
        
       | lawgimenez wrote:
       | This post was no.5 on hacker news, minutes later I'm surprised it
       | is now somewhere around 67.
        
       | ommz wrote:
       | Ah... There's a pattern here. Soon enough, just like with
       | Facebook pages eons ago, they will nerf the reach of WhatsApp
       | channels then prod channel owners to pay for more eyeballs.
       | 
       | It should be a law of nature that whatever Meta/Facebook acquires
       | will surely be ad-riddled & 'spyware' infested regardless of the
       | "we won't" promises they swear to abide by.
        
       | vips7L wrote:
       | Just another reason iMessage is coming out on top.
        
         | tacker2000 wrote:
         | imessage is irrelevant outside of the US.
        
         | standardUser wrote:
         | iMessage is successful because it is designed to reward other
         | iMessage users and punish those who dare not use an iPhone.
         | It's social engineering in the pursuit of profit by the
         | overwhelming market leader (in the US) and it's working really,
         | really well.
        
       | nojvek wrote:
       | WhatsApp promise to users by it's founders.
       | 
       | "No ads! No games! No gimmicks!"
       | 
       | I wonder how the early founders feel about what Whatsapp has
       | become with random junk and gimmicks in the UI.
        
         | baggachipz wrote:
         | I'm sure their tears are rolling down the mountains of cash
         | they sit upon.
        
       | illiac786 wrote:
       | > In-app ads are a significant change from WhatsApp's original
       | philosophy. Jan Koum and Brian Acton, who founded WhatsApp in
       | 2009, were committed to building a simple and quick way for
       | friends and family to communicate with end-to-end encryption
       | 
       | End-to-end encryption was added by Meta, they reused (part of)
       | the Signal app code for this.
       | 
       | This was a big topic for years, I am surprised by this oversight.
        
         | kovariantenkak wrote:
         | Fun fact: For the first few years WhatsApp didn't have any
         | encryption whatsoever. It took public pressure for them to even
         | add TLS.
         | 
         | A massive oversight on the authors part and completely missing
         | the point of early WhatsApp as first status update application
         | and then SMS replacement.
        
       | EGreg wrote:
       | Didn't Facebook promise the WhatsApp guys, or its users, that it
       | will "never" show ads in that app, as a condition of buying it?
        
         | saintfire wrote:
         | They didn't pinky promise, though.
        
       | bondarchuk wrote:
       | Looks like it's (for now) only in the "Updates" tab..
        
       | huqedato wrote:
       | Great. It's then time to drop it and move on.
        
       | openplatypus wrote:
       | I could easily pay for WhatsApp if it wasnt Facebook/Meta.
       | 
       | With it being Meta I can be sure I will pay and still have my
       | data and privacy violated.
        
       | arch_deluxe wrote:
       | This seems like a good time to mention that FreeFollow.org is
       | looking for private beta testers for our app that combines the
       | pub/sub model and slick UX of social media (posts, comments,
       | following) with the economic model of webhosting (pay to host a
       | group, not to participate in them) and the E2EE design of
       | 1Password (but using OPAQUE which is actually the protocol used
       | by WhatsApp, rather than SRP).
       | 
       | Our initial use case -- why we're building this -- is parents who
       | are currently using text groups in Apple Messages or WhatsApp to
       | share photos/videos of their kiddos with friends/family and want
       | something less interruptive and more casual, but for whom social
       | media is so toxic and untrusted as to be a non-starter.
        
       | Aerbil313 wrote:
       | Today is the day the notion of the 'internet is free, good and a
       | convenience' is over for the global public. WhatsApp was the
       | first ever primary convenience brought by the advent of the
       | internet - it fulfilled a legitimate need all over the world by
       | providing essentially free, limitless, boundless communication if
       | you had few megabytes of internet in your mobile quota. It is to
       | this day the #1 most used app for a good percentage of the
       | population, only surpassed by social media. (Mostly because of
       | the immortal network effects lingering from a decade ago.)
       | 
       | I was honestly expecting it, after recently seeing on a friend's
       | phone that it already essentially turned to social media on
       | Android. They can't yet push it on the higher income iPhone users
       | (lest they switch to other messenger apps), but change is coming
       | rather inevitably since it's nothing but untapped advertising
       | dollars potential in the eyes of the behemoth that is Meta.
       | 
       | I don't think there's a sustainable solution here except to self-
       | host a Matrix server for family and friends if you have the time,
       | money and technical expertise.
        
         | skeeter2020 wrote:
         | >> WhatsApp was the first ever primary convenience brought by
         | the advent of the internet
         | 
         | Unique but I believe fundamentally incorrect take on the
         | Internet...
        
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