[HN Gopher] Business books are entertainment, not strategic tools
       ___________________________________________________________________
        
       Business books are entertainment, not strategic tools
        
       Author : ZeroTalent
       Score  : 509 points
       Date   : 2025-05-09 20:51 UTC (1 days ago)
        
 (HTM) web link (theorthagonist.substack.com)
 (TXT) w3m dump (theorthagonist.substack.com)
        
       | peterlk wrote:
       | I think there are maybe 5 business books out there. I'm not sure
       | how exactly I'd define the 5 different business books, but I
       | think of you read 10-15 business books you've pretty much read
       | them all. After a while, they all start boiling down to the same
       | few points with differences in narrative content. If I were to
       | take an unconsidered stab at a few of them: hard work + luck is
       | about the closest formula anyone has found for success if applied
       | over long time periods; you have to be disagreeable and believe
       | in yourself, but not so disagreeable that you can't get along
       | with anyone; people are important, and treating them well leads
       | to better businesses (over long time periods); sometimes you get
       | dealt a bad hand.
        
         | Esophagus4 wrote:
         | Thanks, you just saved me half of my reading list!
        
         | dentemple wrote:
         | Don't forget the tried-and-true "Don't sell to your customers;
         | listen for their actual needs" advice that's repeated ad
         | nauseum in a thousand different ways by B2B experts who claim
         | to have "cracked the code" to increasing sales.
        
           | turnsout wrote:
           | It's repeated because so few people actually talk to
           | customers and meaningfully listen to them... But you're
           | right, it has become overused.
           | 
           | An interesting counterpoint to "listen to your customers" is
           | The Innovator's Dilemma, which details how increasing profit
           | and producing a better product for your customers can
           | sometimes make a company vulnerable to disruption.
        
         | calmbonsai wrote:
         | I would also add taking steps to "increase luck surface area".
         | One can't control luck and luck is, unfortunately, essential,
         | but one can increase the opportunities for luck to play its
         | part.
        
           | airstrike wrote:
           | one corollary is that "proximity is power". being around
           | people who are successful increases the chances that you will
           | be successful. easier said than done, however.
        
         | mgw wrote:
         | Where does the point of being disagreeable come from and what
         | purpose does it serve in the business world, in your opinion or
         | according to these books?
        
           | anself wrote:
           | You need at least one or two somewhat disagreeable folks in a
           | team. Because without this, groupthink emerges, teams have
           | too much inertia, they follow the assumed norm instead of
           | challenging it for something better, they don't debate the
           | options enough. That disagreeable energy, in the right dose,
           | leads to better decisions. If you don't have it naturally,
           | you can encourage someone to "play devil's advocate" in
           | decision discussions (or do it yourself) and you'll find
           | sometimes the devil's advocate is actually right.
        
       | JohnnyHerz wrote:
       | While there is certainly a lot of crap out there for business
       | books, especially on sales/marketing and management, there are
       | some core books that are must reads if you want to save 30 years
       | of trial and error.
       | 
       | 1. E-myth Revisited (absolute must read for small to midsize
       | business owners) 2. Competitive Strategy 3. Discipline of Market
       | Leaders 4. Good to Great 5. Built to Last
        
         | 121789 wrote:
         | Good to great and built to last are just classic survivorship
         | bias in book form. They are interesting as history books but
         | not as actual analysis. They are fun reads but not to be taken
         | seriously
        
         | calmbonsai wrote:
         | I disagree on "Good to Great" and "Built to Last". In
         | hindsight, they're classic extrapolations of survivorship-bias
         | in a specific era of business instead of durable business
         | practices. It should be more accurately titled as "Built to
         | Fail" considering how those profiled companies have faltered or
         | floundered.
         | 
         | I highly recommend Buffett's letters to shareholders
         | https://a.co/d/cc1ufM4 and Goldratt's "The Goal"
         | https://a.co/d/iJjTf1y and Taleb's "Antifragile"
         | https://a.co/d/4bjC74J . Aside from his mathematical
         | treatment's of uncertainty (which are free), I wouldn't
         | recommend any of Teleb's other books.
         | 
         | "Let My People Go Surfing" https://a.co/d/2hq7ngp doesn't work
         | for all business, but I really found it personally
         | inspirational.
        
           | pbh101 wrote:
           | For me:
           | 
           | - the goal
           | 
           | - 5 dysfunctions of a team
           | 
           | - the first 90 days
           | 
           | A friend swears by:
           | 
           | - atomic habits
           | 
           | - seven habits of highly effective people
           | 
           | (Slightly different genre but quite close)
        
           | georgeecollins wrote:
           | If you like anti-fragile, I really recommend Fooled by
           | Randomness and Black Swan. The Black Swan is a good example
           | of a book with a good original idea that gets repeated so
           | often its almost conventional wisdom, except that half the
           | people saying it are misusing the term because they didn't
           | read the book.
        
             | insane_dreamer wrote:
             | Black Swan is one of those books that has definitely stuck
             | with me even though it's been ~15 years since I read it.
             | 
             | But I would consider it philosophy, not a "business book".
        
             | marcosdumay wrote:
             | > except that half the people saying it are misusing the
             | term because they didn't read the book
             | 
             | Oh, man, make that 95% and you would be describing The
             | Innovator Dilemma.
             | 
             | What is up with people that take those ideas they never
             | bothered to read and insist they know them?
        
           | ativzzz wrote:
           | Tried to read antifragile but his writing came off as too
           | egotistic for me to take seriously at the time
        
         | mrbluecoat wrote:
         | I also came to mention E-myth Revisited since its goal is to
         | dissuade rather than promote. Same vibe as https://sive.rs/a
        
           | monkeyelite wrote:
           | The E-myth is good. It convinced me I do not want to run a
           | business.
        
       | rodolphoarruda wrote:
       | It may be a waste of time if you had lived long enough to
       | experience vividly the ins and outs of the business world. Taking
       | an extreme example, senior execs who had "climbed from the
       | bottom" in international companies. These people have seen/lived
       | a lot, so no business book can really impress them or show
       | something they haven't already seen. On the flip side, there is a
       | high number of young people eager to learn how things work in the
       | business world, but they don't want to experience everything,
       | every failure, the ups and downs, they want to cut corners. I
       | think for that kind of people business books can add some value,
       | especially the biographical ones. It doesn't need to be the
       | biography of a CEO (e.g. Jobs'). The life story of a great
       | salesperson can change your mindset forever.
        
         | bpmct wrote:
         | Yep. From the perspective of someone earlier in their career
         | without all the "lived experience": Business books have helped
         | me feel closer with (and better emphasize with) senior execs.
         | I'm not necessarily trying to cut corners, but it helps in
         | situations where I am expected to be a peer to folks who have
         | been working much longer than I have.
         | 
         | Business books are definitely not a perfect substitute for
         | lived experience or having a mentor, but they have certainly
         | helped me.
        
       | d_silin wrote:
       | "An ounce of practice beats a pound of theory, but a pound of
       | practice needs an ounce of theory."
       | 
       | Valid for any domain for book knowledge vs practical experience.
        
         | s0rr0wskill wrote:
         | this is true for pretty much anything in life honestly
        
       | firesteelrain wrote:
       | You could probably put books like _Team Topologies_ ,
       | _Accelerate_ , and _The Phoenix Project_ in the same boat with
       | this list of business entertainment set of books and arguably the
       | _DevOps Handbook_ too
        
         | pbh101 wrote:
         | Familiar more with the first two and going to suggest there is
         | a distinction between those and the phenomenon originally
         | described in the thread (having read some others too)
         | 
         | Reven that being said, there could be value in those 'repeat'
         | books inasmuch as one framing/telling may resonate with some
         | more than others and get the message through, even if same
         | message through multiple books.
        
       | rfarley04 wrote:
       | Feels like it's the act of meditating on making things better,
       | brought about by reading some unscientific and generally
       | unimportant "framework" that matters more than the framework
       | itself. Business books just force certain people to keep business
       | improvement higher on their awareness. People who can keep that
       | meditation high on their list without the books don't need the
       | books.
        
         | hinkley wrote:
         | I made a transition about fifteen years ago to reading some
         | books to review them in case someone asks me for a
         | recommendation
         | 
         | Preaching to the choir is still practice, and the choir learns
         | new ways to say the same thing. It's not completely useless.
        
       | redeux wrote:
       | There are plenty of great business books out there that aren't
       | pop business books. For every critique listed there's a
       | corresponding book that covers the topic.
       | 
       | I hope people don't expect to get an MBA's worth of content from
       | a single book. Business is a subject that can be taught in
       | schools or learned through self-study - either requires time and
       | dedication. Whichever method you choose, you'll still need real-
       | world experience to master it.
        
         | jibal wrote:
         | Read to the end ... he mentioned four examples of good books.
        
           | redeux wrote:
           | It's very poorly written then. It has a clickbait title and
           | uses content that is easily dismissed before getting to the
           | point.
        
             | jibal wrote:
             | No.
        
       | jibal wrote:
       | Bottom line: entrepreneurs writing books are trying to make a
       | buck off of readers.
        
       | abetaha wrote:
       | I am always amazed how most business book authors take a simple
       | idea that could be described in one page, and turn it into a 200+
       | page book with popularizing narrative. What's more amazing is
       | that the ideas are usually commonsense, but due to human nature
       | are seldom practiced.
        
         | jeron wrote:
         | Naval has said most books could be essays and most essays could
         | be tweets
        
           | dmos62 wrote:
           | What could tweets be?
        
             | meekaaku wrote:
             | emoji
        
               | BlueTemplar wrote:
               | Insert lazy joke about how the whole of Xitter could be
               | condensed into a single poo emoji.
               | 
               | EDIT : Something related but slightly less wasteful of
               | your time :
               | 
               | Carmen by Stromae :
               | 
               | https://www.youtube.com/watch?v=UKftOH54iNU
        
               | plemer wrote:
               | </joke>
        
               | delian66 wrote:
               | .
        
         | tiffanyh wrote:
         | I'd say most books period, not just business books - could be
         | shortened to just a couple of pages.
        
           | prewett wrote:
           | Sure, but at some point you miss something. You could
           | summarize "The Lord of the Rings" as "Frodo journeys with
           | much effort to destroy the One Ring at Mt. Doom, but in the
           | end claims it himself and Gollum accidentally destroys it for
           | him." But the book is far more than plot.
           | 
           | "The Iliad" is basically "Achilles gets insulted and sits out
           | the battle, while everyone else tries to win everlasting
           | glory through bravery until Achilles finally has had enough
           | and kills Hector." But nobody is going to be reading that
           | summary for 2500 years.
        
         | econ wrote:
         | I'm not much of a book reader. Someone told me that if they
         | follow the style guide you only have to read the first sentence
         | of each chapter. It was kinda mind blowing to read a bunch of
         | example books he gave me. The funniest part was returning to a
         | previous book to read more of one of the chapters. I apparently
         | didn't know how [those] books work.
        
           | Propelloni wrote:
           | There is an old chestnut in scientific publishing: "Say what
           | you are going to say, say it, say what you have said."
           | 
           | This extends beyond the paragraph. You can get very far by
           | reading the table of contents, the introduction and the
           | conclusion of a scientific book. Dive in only if you need
           | details or quotes ;)
        
             | plemer wrote:
             | Not exclusive to scientific publishing, either. Minto's
             | Pyramid Principle is a classic in strategy consulting and
             | includes this structure. Have slso heard it called "triple
             | coat".
        
               | Propelloni wrote:
               | "Triple coat" is nice. I like it!
        
         | alphazard wrote:
         | As I see it there are 2 likely reasons for this.
         | 
         | 1. You need enough paper to create an object with a noticeable
         | mass that takes time to work all the way through. Too small or
         | short and it doesn't feel worth it. Make it short enough and
         | people could read it in the book store.
         | 
         | 2. People are bad at applying a crystalized abstraction in day-
         | to-day life. They are better at learning narratives and fitting
         | the current situation to the closest learned narrative, and
         | then acting out the part of the protagonist. Instead of
         | explaining a statistic or explicit rule of thumb, it would be
         | more effective to give a bunch of examples where someone
         | successfully applies the rule and is rewarded. Those examples
         | can take up many pages.
        
           | ldoughty wrote:
           | Point 1 is a good example of the GEICO jingle.
           | 
           | People felt 5-10 minutes isn't enough time for something as
           | serious as insurance.. but 25-30 is so long it turns people
           | away... And then 5%, maybe even 10% savings isn't enough to
           | go through the effort, but 25% seems unrealistic....
           | 
           | You need a document long enough to seem informative and
           | authoritative without being too extreme in any way... Then
           | you can slap a price on it and call it a book!
        
           | itake wrote:
           | Many non-fiction books, you can get the gist by reading a
           | blogger's summary, but I think the length of the book
           | actually gives my brain time to digest and commit to
           | permanent memory the idea(s) in the book.
           | 
           | Reading a 3 minute summary, once, I will easily forget the
           | knowledge. But reading about the idea with different stories
           | and other auxiliary information help me retain the principles
           | much faster.
        
             | slt2021 wrote:
             | Its not only the idea, but the history, and analysis of the
             | author.
             | 
             | Reading a book is not just "downloading a knowledge into
             | your brain".
             | 
             | Reading is more like executing a program and seeing
             | dofferent result in dofferent people. People will reflect
             | in a different way and come out with different takes,
             | emphasize points, lessons, and takeaways
        
             | progbits wrote:
             | I feel the exact opposite. Slogging through all irrelevant
             | filler in those books dilutes everything, and makes me
             | impatient and unfocused, just fast-forwarding through.
        
             | ghaff wrote:
             | Crossing the Chasm can basically be summarized in a page or
             | two. There's probably some value in actually reading the
             | book if it's relevant to your space.
        
           | vivzkestrel wrote:
           | i have an amazing idea, lets take the top 1000 business
           | books, condense their ideas down to 1 page each and remove
           | all the fluff and sell this as a 1000 page book
        
             | ekianjo wrote:
             | Most books rehash the same ideas so you could compress it
             | in a much shorter one
        
               | smokel wrote:
               | Here you go:
               | 
               | "Focus on value creation. Execution beats ideas.
               | Leadership and culture matter."
        
               | foobahhhhh wrote:
               | Extreme! but a calendar with one of these a day plus a
               | paragraph to explain would be pretty good.
        
             | hurtuvac78 wrote:
             | It reminds me of the Tao Te Ching of Laozi... and Jesus'
             | parables in the New Testament.
             | 
             | So maybe your idea has a future...
        
             | prmoustache wrote:
             | Don't we already have linkedin for those condensed ideas?
        
             | marcosdumay wrote:
             | You'll get a 60 pages book, not a 1000 pages one.
        
             | bluechar wrote:
             | That's what "The Personal MBA" book did
        
           | freddie_mercury wrote:
           | Amazon tried to disrupt this with their Kindle Singles
           | program with books in the 75-100 page range. It is still
           | technically around but consumers clearly voted against it.
           | 
           | Despite constant complaints about the padding in many non-
           | fiction books (not just business) there's clearly a silent
           | majority who feel like "If I'm going to bother, ugh, opening
           | a book then I want it to be as thick as possible".
           | 
           | For that matter, you see a similar dynamic on the fiction
           | side too with novellas and short stories bring far distant in
           | popularity to novels. (Even though those same people have
           | zero issues watching 22 minute TV episodes.)
        
             | graemep wrote:
             | There are some very nice short print books suchas OUP's
             | "Very short introduction to...". Penguin (?) used to do
             | single short stories and extracts of biographies etc. many
             | years ago. I do not think they do any more, but I have
             | some.
             | 
             | Then there was the delightful Bluffer's Guides series.
             | 
             | I like shorter novels and short stories myself, especially
             | in SF where ideas matter.
        
           | bee_rider wrote:
           | 2 is a good point, but I wonder if it would be best to just
           | drop the pretexts and explicitly describe these stories as
           | Aesop style fables.
        
           | pessimizer wrote:
           | 3. The idea is trite, and the fluff is there to fool people
           | into thinking it is substantial (i.e. it's not fluff, it's ad
           | copy.)
        
         | ghaff wrote:
         | It's the way the publishing industry works. There may be an
         | article or possibly two or three articles with case studies,
         | etc. but a published book needs to be 250 pages or so.
         | 
         | I really felt like I was fluffing up a book when I went through
         | a publisher. For the second edition I felt it was a bit better
         | as I trimmed some stuff and added a dedicated chapter with a
         | legal co-worker. But it's downside to working through a
         | publisher. Probably won't do it again and have self-published
         | other shorter works.
        
         | bdangubic wrote:
         | "7 habits..." made an empire from 7 common-sense things in a
         | book form :)
        
           | monkeyelite wrote:
           | I actually think that's one of the better ones - not in terms
           | of business, but personal/family organization. Have you read
           | it? Spoilers: it's not a list of 7 tricks to put in your
           | daily schedule.
        
             | bdangubic wrote:
             | ugh it was mandatory read at a place I did my internship
             | looooong time ago :) read the 8th habit out of curiosity
             | what can that be that deserves an entire book by itself
        
           | codeproject wrote:
           | The writer's children actually inherited his empire and even
           | wrote a book called Seven Habits of Highly Effective Teens. I
           | always wondered--if the original book was so powerful and
           | effective, wouldn't the greatest beneficiaries be his own
           | kids? With their father's guidance and the principles from
           | the book, they should have achieved remarkable success. After
           | all, you can't find a better coach than that, and it's hard
           | to beat such a winning combination. Yet, the result is that
           | his child ended up making a living by writing a book telling
           | others how to succeed--rather than demonstrating that success
           | firsthand.
        
             | monkeyelite wrote:
             | Sean:
             | 
             | > He later earned his MBA from Harvard Business School.
             | Covey was the starting quarterback on BYU's football team
             | during the 1987 and 1988 seasons, where he led his team to
             | two bowl games
             | 
             | > Covey worked at Deloitte and Touche consulting in Boston,
             | followed by Trammel Crow Ventures in Dallas.
             | 
             | Stephen junior:
             | 
             | > He received an MBA from Harvard Business School
             | 
             | > He is the father of NFL wide receiver and return
             | specialist Britain Covey.
        
           | rolfkip wrote:
           | 7 Habits is a self-help/business-focused reconstruction of
           | Covey's more theologically-founded book Spiritual Roots of
           | Human Relations. If you want Covey's foundational thoughts on
           | the subjects in 7 Habits, that will be the more informative
           | read.
        
           | WheelsAtLarge wrote:
           | I agree they are common-sense, even the author said so, but
           | the problem is that people don't come up with the habits
           | until after they need them. If you know the habits and put
           | them into practice early on, they make a difference. But like
           | anything, they only work if they are put into use. I suspect
           | that the best way to use them is to write them on a card and
           | review them often - no book needed.
        
         | BenFranklin100 wrote:
         | Sometimes that is true, yes. It's also true that
         | programmers/engineers often don't do nuance outside their
         | field. A extremely bright classmate who was an engineer swore
         | it was a waste of time to read anything other than the
         | headlines in newspapers. The actual article was unnecessary
         | repetitive fluff.
         | 
         | What is seen as window dressing, is often essential tapestry
         | that provides context.
        
           | ekianjo wrote:
           | Less true nowadays since the headlines are made for attention
           | grabbing and bear no relationship with the content.
        
         | tomrod wrote:
         | How to win friends and influence people remains one of the
         | better ones. Most of its chapters are only a handful of pages.
        
           | hammock wrote:
           | That is not a business book
        
             | ListeningPie wrote:
             | What is a business book? For example I've seen "The Art of
             | War" listed as business book.
        
             | levocardia wrote:
             | Yes it is, almost all of the examples in the book are about
             | business situations!
        
         | WheelsAtLarge wrote:
         | That's the rule for writing books. I don't know about now, but
         | it used to be that "Learn to" computer books were 1000+ pages.
         | A group of programmers would get together and write mostly
         | useless chapters each and put them all into one book. The book
         | became a best seller simply because buyers thought they were
         | getting a bargain.
         | 
         | It's the same for business books. A 30-page book won't sell,
         | but a 250 one is a best seller.
        
         | begueradj wrote:
         | You often need to explain the same idea from different
         | perspectives because you don't know your audience.
        
         | NeutralCrane wrote:
         | This is my issue as well, not just with business books, but
         | self-help in general. Many have a premise that might be helpful
         | or at least interesting. But almost none of them require more
         | than a blog post to fully explore. The expansion to a full book
         | length is almost never worth it and is solely for the author to
         | monetize the idea.
        
           | alabastervlog wrote:
           | The entire broad genre of self-help + business has a
           | reputation for being scam-adjacent for a reason. It's pretty
           | much all junk. Even the ones people say are "good" (people
           | keep writing them because they _can_ sell, which means some
           | become popular, which are the "good" ones, but usually they
           | aren't good)
        
             | marcosdumay wrote:
             | Some of them do have a page worth of valuable content; some
             | have a page worth of misleading content that is worse than
             | nothing; and most don't have any content.
             | 
             | The first set is supposed to be the "good" ones, but a lot
             | of people will add books from the second set there too.
        
         | dmos62 wrote:
         | You need time/repetition for new information to sync in. The
         | time needed is inversely proportional to how familiar you are
         | with the subject. For example, I just said what I wanted to
         | say, but now I'll repeat it in another way, because that will
         | make it more accessible: if I already know imperative
         | programming and some logic (?), my absorption of a new related
         | subject - logic programming will be faster; if the most related
         | thing I know is setting the alarm clock on my bedside, the
         | absorption rate will be low and I'll need a lot of learning
         | material for it to sink in.
        
         | levocardia wrote:
         | I'm more empathetic to the "stretch out the simple idea"
         | approach since I realized that there's basically no way to
         | monetize or productize a concise but useful idea. If I read a
         | really great tweet about doing creative work, I'd probably
         | forget it in a day or two. But if I have a friend who's
         | struggling with creative work, I can just give him a copy of
         | The War of Art and there's a much higher chance it will "catch"
         | (and Pressfield pockets a few well-earned dollars too). And for
         | what it's worth, The War of Art does very little stretching.
        
         | mmoskal wrote:
         | My understanding is that printing 300 page paperback costs like
         | $2 while 50 pages cost $1.50. However you can clearly claim way
         | more money for the 300 pages so publishers are not interested
         | in short books, business or otherwise.
        
         | motoxpro wrote:
         | Doesn't that describe most good ideas in life? Things that are
         | commonsense (especially after the fact), simple, seldomly well
         | practiced because of human nature, and can be communicated in a
         | few paragraphs but take years to understand?
         | 
         | Kindness, democracy, business, performance in sport, scientific
         | method etc.
         | 
         | I don't know one good idea that can't be communicated in a page
         | or less.
        
           | fifilura wrote:
           | Why do you think it is not possible?
           | 
           | Of course it is hard work to distill something complex, but I
           | have some naive intuition that it would actually be possible.
        
             | lazyasciiart wrote:
             | I think you misunderstood the comment.
        
         | xivzgrev wrote:
         | "It works" is a rare example where the author deliberately kept
         | the book short. I don't recall how many pages it is but you can
         | read whole thing in only 10 min or so.
        
         | serial_dev wrote:
         | While I agree that many of these books are inflated from 5
         | pages to 250 on purpose so that they can sell a book, it is
         | sometimes useful to hear an idea multiple times, with examples
         | and explanations as to why that idea is important. I'm not sure
         | all those details can be included in a 5 paragraph ChatGPT
         | summary.
         | 
         | I find it extremely annoying in books, but I don't mind it at
         | all with audiobooks, it drives the point home and makes you
         | think about the idea and how you could apply it in your own
         | life while you are going for a walk or doing the dishes.
        
         | raincole wrote:
         | Business books (and self-help books) had been ChatGPTing before
         | ChatGPT was invented.
        
         | georgeecollins wrote:
         | Its because lots of non-fiction books start as articles, talks,
         | essays, papers or blogs. Ideas that could be expressed in
         | twenty pages or an hour talk get elaborated into books because
         | books are the medium that sells. In the old days people wrote
         | and sold pamphlets!
        
           | 2b3a51 wrote:
           | I was hoping that ebooks, print on demand, self-publishing
           | and such would lead to a new age of pamphleteering. But it
           | didn't happen like that.
        
         | PeterStuer wrote:
         | Because nobody bought the one page for $29.95 at the airport in
         | days people still bought paper books.
        
         | Alex_001 wrote:
         | Very true. It's almost as if most business books follow an
         | internal formula:
         | 
         | 1. Introduce an insight
         | 
         | 2. Tell a story that illustrates it
         | 
         | 3. Repeat 8-10 times with mild variations
         | 
         | I sometimes wonder if the length is partly marketing--thicker
         | books feel more valuable on a shelf, and more "serious" for
         | gifting or team reading.
         | 
         | That said, I think what readers actually need is often not more
         | explanation, but implementation structure. A single page of
         | actionable scaffolding might be more impactful than 200 pages
         | of polished narrative.
        
           | marsten wrote:
           | Length is 100% marketing. There is no commercial market for
           | 15-20 page essays, which would be the ideal length for a lot
           | of business books. (The famous Harvard Business Review cases
           | are typically this long.)
           | 
           | The reason many business books feel fluffy is that these
           | 15-20 pages of solid content are spread over 300 pages to
           | meet the expectations of readers and booksellers.
        
           | jonathanstrange wrote:
           | You forgot the first 2 chapters whose purpose is to lay out
           | with anecdotes how everybody does it wrong because they don't
           | follow that one insight and argue that anyone who criticizes
           | the book has the wrong mindset for being a successful
           | entrepreneur.
        
           | abanana wrote:
           | The same formula seems to be common to all the "popular X"
           | genres (science, psychology, etc), and has been for years.
           | The Selfish Gene followed it. So do Malcolm Gladwell's books
           | - the last one of his I read, I had to restrain myself from
           | throwing at the nearest wall in frustration at his nonsense.
        
         | koliber wrote:
         | Would you believe me and would you immediately start following
         | the advice if I told you that the key to a healthy life is
         | "Surround yourself with meaningful relationships, sleep well,
         | eat well, exercise, don't drink alcohol, and don't smoke"?
         | 
         | I don't know you but there's a good chance that you're not
         | doing all of those things. There's also a good chance that you
         | will agree with the above advice. There's a small chance that
         | simply hearing those condensed words will change your behavior.
         | 
         | To change how we think and act we need good stories. This is
         | what books are, including these business books. Good stories
         | that take a simple idea and wrap it in anecdotes,
         | justification, shock value, and entertainment so that they
         | stick in your head and perhaps convince you to act in a certain
         | way, at least sometimes.
        
           | foobahhhhh wrote:
           | Stories sure ... and I need to know how to do each of those
           | things! Where "I" is a million people with different
           | knowledge and backgrounds and health conditions and ages
           | converging to the book.
        
           | eadmund wrote:
           | > Would you believe me and would you immediately start
           | following the advice if I told you that the key to a healthy
           | life is "Surround yourself with meaningful relationships,
           | sleep well, eat well, exercise, don't drink alcohol, and
           | don't smoke"?
           | 
           | > There's also a good chance that you will agree with the
           | above advice.
           | 
           | I just want to note that I do _not_ agree with the above
           | advice. Tobacco and alcohol _in moderation_ are key parts of
           | a healthy life. Abstention is neurotic and thus unhealthy.
        
             | sgarland wrote:
             | You are the first person I have ever seen argue that
             | tobacco in moderation is healthy. Quite the claim.
        
               | arcanemachiner wrote:
               | I have a friend who has claimed, on multiple occasions,
               | that soda pop protects your teeth because the acid kills
               | the bacteria.
               | 
               | So, you know, these ideas are out there.
        
             | koliber wrote:
             | Your opinion that tobacco and alcohol in moderation are key
             | parts of a healthy life is in the minority.
             | 
             | There was some evidence that pointed to some benefits to
             | occasional minimal alcohol consumption, but in more recent
             | years, the scientific opinion is that there are no safe
             | amounts of alcohol consumption.
             | 
             | Alcohol has a side benefit that it generally encourages
             | socializing, and being among people DOES have big health
             | benefits. However, if you can have meaningful relationships
             | and socialize WITHOUT consuming alcohol, that is even
             | better.
             | 
             | I'm willing to bet that me stating that did not convince
             | you in the slightest. However, if you read a book or two,
             | were presented with evidence, written in more elegant
             | prose, there is a bigger chance that you might be willing
             | to start believing it.
             | 
             | Just stating things does very little, and that is why books
             | are valuable.
        
         | kristofferR wrote:
         | It's easy to summarize business books, even ChatGPT can
         | probably summarize all the major ones just from its internal
         | knowledge, but you'll likely not internalize any of the
         | knowledge if you don't read the whole thing. The narrative
         | might not matter that much by itself, but they'll make you
         | remember the main points of a book.
         | 
         | I tried Blinkist (audio book summary service), but after
         | listening to 20 summaries, I think I would have learnt more by
         | just reading 1 book in full.
        
       | bsder wrote:
       | And are often complete fiction. See: In Search of Excellence
        
       | 8note wrote:
       | i think of books like
       | 
       | * the secret life of groceries * omnivore's dillema * toy story *
       | the box
       | 
       | as business books. they have a bunch of case studies and union
       | politics and a general idea theyre trying to convey.
       | 
       | without industry experience, i wouldnt conceive that there's an
       | occupation of "buyer" or what it is they do, without having read
       | those books.
        
       | BeetleB wrote:
       | Most popular nonfiction is entertainment. When I realized this I
       | went back to reading fiction. The quality of entertainment is so
       | much better!
        
       | garrickvanburen wrote:
       | I'm always hesitant to drag books written in a different era
       | through today's sensibilities.
       | 
       | For all the complaints of these books today (and I've complained
       | about Lean Startup as recently as Dec 2024) these were written in
       | a different time and likely written about tactics obsolete at the
       | time of publication.
       | 
       | Let's allow them to be artifacts of their time.
        
       | motoxpro wrote:
       | I have the complete opposite take to the person who wrote this
       | article.
       | 
       | Most business books are collections of experiences with the
       | takeaways that a person had based on those experiences, whether
       | strategy, market dynamics of the time, unique insight, etc.
       | 
       | It's the readers job to understand and apply what is applicable
       | to their situation. To say the study of past history is unless
       | because businesses are no longer doing great is crazy. That would
       | be like an athlete saying Tiger Woods' golf swing advice is no
       | longer relevant because he was only good in hindsight, and he
       | can't do it anymore.
       | 
       | Every single "counterexample" in this article is just hindsight,
       | which, ironically, is the article's argument for why business
       | books are useless. They just wrote their own survivorship-biased
       | article version of one.
       | 
       | It's only now that we realize that AirBnb would cannibalize the
       | hotel business. If people had known that before, they wouldn't
       | have had trouble raising money. Replacing a Ritz Carlton AND a
       | Holiday Inn with a random person's home was so far from obvious.
       | 
       | It's only now that we realize that Stripe was focused on years of
       | operational excellence and not a gimmick of "take payments with 7
       | lines of code." Replace it with AI and you have a tangential
       | version of the tagline on every SaaS company's homepage today.
       | 
       | It's only now that Apple has the product experience to not build
       | MVPs where, before, they were about to go bankrupt doing the same
       | thing.
       | 
       | The "mistakes" the person made were all covered in the books they
       | read. And all of the things they say they wanted are tactical
       | (LTV:CAC, Incentive Design, Churn, etc.), which makes sense as
       | they are a quant.
       | 
       | I would have more respect if people who bash business books could
       | have called all of the "counterexamples" this person gave (which
       | would mean they would be billionaires) or could call the current
       | day examples that will not be true in 15 years by putting their
       | money behind them OR their businesses go on to be successful (by
       | whatever metric you want) for the next 20 years.
       | 
       | It's just not that easy, there are no silver bullets, but it's
       | useful to study what has already been done.
        
         | ghaff wrote:
         | The problem I have with this book could be a short article is
         | that the actual stories are often useful. I don't disagree in
         | general that a lot of these books could be 100 pages rather
         | than 300 pages but I'm also not sure they could be magazine
         | articles even if their core content could probably fit in that
         | space.
        
       | adamgordonbell wrote:
       | Spicy take: read the narrative non-fiction business books. They
       | are written for entertainment and sit in the business section but
       | you can learn things.
       | 
       | barbarians at the gate
       | 
       | when genius failed
       | 
       | bad blood
       | 
       | billion dollar whale
       | 
       | chaos monkey
       | 
       | liars poker
       | 
       | shoe dog
       | 
       | american kingping
       | 
       | broken code
       | 
       | soul of a new machine
       | 
       | and so on. There is nothing wrong with entertainment and since
       | these are usually written by journalists or professional writers,
       | the writing is often better.
        
         | milkshakes wrote:
         | don't forget the smartest guys in the room
        
           | sam1r wrote:
           | Thank you so much for this list composition.
        
           | wilkystyle wrote:
           | Bethany McLean is great. I also enjoyed "All The Devils Are
           | Here"
        
         | JSR_FDED wrote:
         | Agree. This is a great list. I've read 7 of them and frequently
         | remember actionable anecdotes, whereas I hardly remember the
         | key point from "serious" business books.
        
           | 9dev wrote:
           | And that makes perfect sense. There's a reason why we tell
           | children social norms via fairy tales and monster stories;
           | humans are very susceptible to a good tale, those tend to
           | stick in your brain like little else.
        
         | georgeecollins wrote:
         | Great list! If you are interested in complicated deals I
         | strongly recommend Eccentric Orbits, about the Iridium
         | satellite network. Its a real page turner. Also perhaps House
         | of Krupp, though that one is a bit dark.
        
           | thosch0 wrote:
           | I'd like to add Never Lost Again, which is the story of the
           | team that eventually built Google Maps
        
         | 0xDEAFBEAD wrote:
         | I picked up Barbarians at the Gate the other year, but put it
         | down when I realized all it was doing was making me fantasize
         | about all the useless toys I could buy myself if I was really
         | rich. A good book to read if you want to dream about being an
         | avaricious plutocrat.
         | 
         | Personally I'd like to see more rich people follow the Bill
         | Gates model of giving almost all of it away.
        
           | SonOfLilit wrote:
           | Interesting, I can't recall any specific expensive toy except
           | that the RKR guy's wife liked expensive interior design, and
           | my main takeaway from it was "accountants can make
           | unimaginable amounts of money, both by creating value and
           | destroying it, pay attention to the accounting perspective".
        
         | nathan_compton wrote:
         | This is a personal thing and probably not good, but I just hate
         | narratives. Like stories are so contingent and our
         | interpretation of our lives so irrational that I have almost no
         | interest in the peculiar sequence of events that constitute
         | people's lives. I especially dislike them when someone has
         | curated them into a book, because that process is also often
         | disingenuous, self-laudatory, irrational, or pulled around by
         | other incentives.
         | 
         | I love people, I just don't care that much about how they think
         | they got where they are.
         | 
         | There is a spicy quote which I resonate with. Something to the
         | effect of tiny minds think about people, bigger minds think
         | about events and galaxy brains think about ideas. When I read,
         | I just really want to get to the ideas. I could not give two
         | shits about people and I barely care about the events.
        
           | jeremyscanvic wrote:
           | I sympathize with your view and I dislike it as much as the
           | next guy when people prove dubious points from poorly
           | convincing stories, but here's how I view things: badly told
           | stories are frustrating, and it is difficult to tell stories
           | well.
           | 
           | The thing with (real) stories is they relate facts in a
           | structured and somewhat neutral way (causality). This allows
           | you, the reader, to learn things that are beyond the author's
           | point. Essays, on the other hand, don't allow that as authors
           | can (should) always leave out everything that does not
           | support their point without compromising the text.
        
       | morsecodist wrote:
       | I totally agree with the sentiment. I am pretty skeptical of this
       | sort of broad advice. People who achieve success did so under
       | specific conditions. It is unclear which aspects of their
       | strategy are universal and which were only effective under their
       | conditions. Advice based on a broader survey of examples may be a
       | bit better but we need to be honest about how hard it is to
       | extract meaningful insights from this sort of thing. Even
       | something like the time period you picked your examples from has
       | huge implications for what you are studying.
        
       | unmole wrote:
       | I'd extend it to business _news_.
        
       | MantisShrimp90 wrote:
       | Thank you, most of these books are actively harmful, and the lack
       | of intellectual rigor makes them exactly this, entertainment
       | masquerading as education.
       | 
       | What matters is humility, thoughtfulness, and a relentless focus
       | on quality. These books sell to people that want all of the
       | inspiration with none of the work.
        
       | deepsquirrelnet wrote:
       | Having come up through hard sciences, I don't ever know what to
       | do with these kinds of books. If they were written as memoirs,
       | then that's a different story. That's all they usually are, but
       | they're presented in more of an educational/instructional
       | context, yet are devoid of rigor.
       | 
       | I've had 'Running Things' on my shelf for quite a while, but just
       | don't feel compelled to read it. To me it's just a weird genre.
       | Slightly dishonest or something.
        
       | drob518 wrote:
       | A better title to this would have been "MOST Business Books are
       | Entertainment, Not Strategic Tools."
       | 
       | Certainly, there are the fad books that are useless, but some are
       | quite good and useful. In addition to Good to Great, I'd also
       | include Crossing the Chasm, the Innovator's Dilemma, Positioning,
       | and The Culting of Brands.
       | 
       | The fact that the author recommends four books at the end shows
       | he really doesn't believe his own title.
        
         | thecaio wrote:
         | I get it and don't disagree but isn't this being too literal?
         | At the limit, isn't this expecting author to be overly precious
         | with the title? I mean, I could as well ask author to state a
         | precise statistic like "93.76% of business books are
         | entertainment"
        
       | Lienetic wrote:
       | Can anyone share some examples they think are strategic tools?
       | I've read a solid number of these and am genuinely interested.
        
       | rahimnathwani wrote:
       | Some of the business books that I always keep within easy reach
       | of my desk:
       | 
       | - High output management
       | 
       | - The hard thing about hard things
       | 
       | - The Great CEO Within
       | 
       | - Who - a method for hiring
       | 
       | (I've also bought and given away multiple copies of each of these
       | books.)
        
       | timewizard wrote:
       | Nuh uh. I got Gary V's new book, Day Trading Attention: How to
       | Actually Build Brand and Sales in the New Social Media World, on
       | my shelf and it is my new bible! The secret has been unlocked and
       | given to me. For just $19.99. Why can't you believe it?! Why
       | can't you just be _happy_ for me, for once?!
        
       | WoodenChair wrote:
       | I've read over 100 business books. Why? Because I enjoy the genre
       | and its many sub-genres. From both an entertainment and a
       | practical perspective. And that's also why I co-host the podcast
       | Business Books & Co. [0].
       | 
       | In my opinion, the author of this post is correct about his
       | criticisms of the specific books in the post (we did several of
       | them on the show). Many business books overly generalize, are not
       | empirically rigorous, and are better seen as anecdotal and/or
       | entertainment.
       | 
       | But you also need to understand that "business books" is a very
       | broad category that includes many sub-genres like entrepreneurial
       | storytelling (Shoe Dog), "big idea" books (Zero to One), career
       | up-skilling (Radical Candor), economic history (Titan), and self-
       | help (How to Win Friends and Influence People). Many of these
       | cross over into non-business genres as well.
       | 
       | So, in some sense the author here is doing the same kind of over-
       | generalization that many of the books do. He's mostly speaking
       | about the "big idea" books as if those are the whole genre. What
       | is a business book? It's ill-defined but I think there are many
       | great ones outside the "big idea" space. For example, we just
       | interviewed John Romero on the show to discuss his 2023
       | autobiography Doom Guy[1]. In my opinion, it is absolutely a
       | wonderful business book from the entrepreneurial storytelling
       | sub-genre. But it doesn't fit the mold that this post talks
       | about.
       | 
       | 0: http://businessbooksandco.com
       | 
       | 1: https://pnc.st/s/business-books/e9076f47/doom-guy-with-
       | john-...
        
         | baxtr wrote:
         | Yes agree! They are really bad, superficial, one-idea-books.
         | These are those the author highlights.
         | 
         | He himself gives a list of good books to read at the end of the
         | article. So I think the title is a nice click bait.
        
         | lazyasciiart wrote:
         | I enjoy "business fables" like The Goal or The Phoenix Project.
         | Since you must know a fair chunk of the business books - any
         | other good ones in this genre?
        
           | ghaff wrote:
           | DevOps is one of the weird ones because the details are so
           | situational. No one likes to emphatically throw
           | communications between Dev and Ops (and security) under the
           | train. But the reality is that, for large organizations,
           | making it so that different functions don't _have_ to
           | communicate is often the best approach.
        
             | sgarland wrote:
             | I have yet to see DevOps actually executed well. IME, it
             | always winds up with half-assed infrastructure, because
             | devs often have little interest in ops, and even more
             | rarely have any kind of background in it.
             | 
             | The entire concept seems to me like devs noticed that ops
             | folks were often automating large portions of their jobs
             | with shell scripts, and haughtily thought, "we could do so
             | much better with proper tooling and a better language,"
             | completely disregarding the fact that the ops team had
             | decades of combined experience and trauma from past
             | incidents.
        
               | ghaff wrote:
               | Don't really disagree.
               | 
               | I sort of lost interest in a lot of the DevOps culture.
               | 
               | I think when Kubernetes came in for larger orgs (and even
               | before such as OpenShift that I was involved with), the
               | set infra up and get out of the way mindset made a lot of
               | sense. I think there was an attempt to overlay DevOps on
               | what would become Platform Engineering but I'm not sure
               | it ever really made sense.
        
           | WoodenChair wrote:
           | I think you're referring to novels that have strong business
           | themes? Please correct me if I'm misunderstanding. That's an
           | interesting sub-genre that we have not yet explored on the
           | show but have discussed doing in the future. In the six years
           | of the show, we have done exclusively non-fiction and I read
           | myself mostly non-fiction. Sorry, therefore no
           | recommendations yet! I'll checkout the ones you mentioned.
        
         | draazon wrote:
         | If you're that keen on business books, I have one that you
         | might enjoy: https://www.sallery.co.uk/lessons. I've tried to
         | avoid some of the pitfalls listed in the article, but feedback
         | from someone with broad knowledge of the genre would be most
         | welcome!
        
         | apexalpha wrote:
         | These blogs and these kind of comments are why I keep coming
         | back to this site.
         | 
         | Thanks!
        
         | mettamage wrote:
         | So WoodenChair (fun username!), from your perspective, what
         | books would you recommend that actually has some value in
         | business?
        
           | azeirah wrote:
           | My personal recommendation is and remains "E-Myth".
        
           | WoodenChair wrote:
           | "Business" is so broad it's hard to give you recommendations
           | without knowing what you're looking for. That's kind of the
           | point of my post. But as one example, as I mentioned in my
           | post, I loved Doom Guy. If you're building a business in the
           | video game industry you should definitely check it out.
           | 
           | I would also recommend all of the other books in my post that
           | I mentioned by different sub-genres (Shoe Dog, Radical
           | Candor, etc.).
        
         | jll29 wrote:
         | > So, in some sense the author here is doing the same kind of
         | over-generalization that many of the books do.
         | 
         | I read most of the main books in the
         | "ideation/innovation/startup/scale-up/
         | entrepreneurship/business plan writing" available at a certain
         | time, and had to sift through a lot of useless or redundant
         | material to extract very little wisdom from it. (Of course what
         | is really useful emerges only when you then execute your own
         | start-up idea later.)
         | 
         | The grandparent post cautions from "overgeneralization", so let
         | me add a comment in the opposite direction, namely
         | "undergeneralization": it is not only business books that are
         | more for entertainment (and perhaps reflection) than hard
         | facts; even the category of formal economics/business studies
         | academic literature includes large quantities of claims that do
         | not hold, were not properly assessed, hold no predictive power
         | etc.
         | 
         | I recommend one that positively stands out, Philip E. Tetlock
         | and his studies on forecasting abilities of so-called "experts"
         | versus average person in the street: he wrote several critical
         | studies that found academics (economists/business in
         | particular, hence relevant for this post) and other experts to
         | be lacking, and then developed a methodology for more
         | systematic prediction (e.g. see the book Superforecasting: The
         | Science of Prediction (2016, with Ben Gardner,
         | https://www.amazon.com/Superforecasting-Science-
         | Prediction-P...).
        
           | delian66 wrote:
           | What did he predict?
        
         | bko wrote:
         | I'm skeptical of overly empirical arguments. It's a lot easier
         | to fool someone by citing some unreproducible study or
         | misinterpreted statistic. Tell me a story and I understand it's
         | one story but it might have some kind of meaning or resonance.
         | 
         | The best thing I learn from business book and bios is that it
         | can be done. The people are often very human and flawed. Half
         | of it is just believing you can do it and working hard.
         | 
         | If you look at empirical data you quickly come across efficient
         | market and no free lunch. But it's important to note you are
         | not a statistic and what you do determines your fate. Or at
         | least that's the most productive way to go through life
        
           | kmacdough wrote:
           | This kind of underscores the author's point, though. These
           | books in question give the impression that they supply
           | concrete business advice, but much of it is highly non-
           | transferrable. Or at least requires significant discipline to
           | separate the concrete from the self-aggrandization, survivor
           | bias, confirmation bias, etc. They don't get at the heart of
           | the technical, social and political challenges facing an
           | average Joe starting a company. Sure, their journey may
           | inspire you to get moving, but so could Frodos. This doesn't
           | make them a bad book, but they are not scholarly.
           | Realistically, since Frodos story based on a much broader
           | familiarity with human history, it may be significantly more
           | cross-applicable despite being set in fantasy world.
        
             | ghaff wrote:
             | My comment was probably something similar. Are there some
             | general principles? Sure. And I'm glad that Harvard
             | Business School professors, consultants, and successful
             | execs (or their ghostwriters) can elaborate on them as food
             | for thought especially when backed with some data. But I've
             | also heard/read seemingly super-logical cases for various
             | outcomes that ended up simply not happening.
        
           | alabastervlog wrote:
           | Quite a few pop-non-fic books, especially business, self-help
           | (tons of overlap in form and technique there), and both
           | business and non-business (these latter usually get adopted
           | by the business-side anyway) "big idea" books, not only cite
           | studies of dubious value, but cite sources that don't include
           | their claim at all, or contradict it.
        
         | jonathanstrange wrote:
         | Even the reputable books tend to resort to anecdotal evidence
         | and do not evaluate any of their claims. I'd go crazy if I had
         | to read 100 of them but the ones I read were based on 100%
         | survivorship bias and 0% scientific studies.
         | 
         | Personally, it seems to me that general business books --- that
         | is, the ones that aren't textbooks (accounting, microeconomics,
         | etc.) --- are merely a sub-genre of the self-help category and
         | that these books may provide value by giving some motivation
         | and inspiration at best and, at worst, provide huge disvalue by
         | misinforming.
        
         | michaelt wrote:
         | Content like this has to choose the point they're targeting on
         | a rigorous-education-to-entertaining spectrum.
         | 
         | Chess teaching content that's only for people at ~2300 ELO on
         | how to get from there to 2400 ELO? Potential audience of
         | perhaps 10,000 people worldwide.
         | 
         | Chess-themed entertainment content, with educational content
         | mixed with lots of jokes and memes, accessible to players at
         | all levels? Potential audience of 10,000,000 people.
         | 
         | Likewise, you don't become a bestselling business author if
         | your book on how to be a Fortune 500 CEO only has an audience
         | of 500 people. If your book succeeds, 99.95% of your sales will
         | come from people who don't ever plan or expect to become a
         | Fortune 500 CEO.
        
           | watwut wrote:
           | One difference is that the chess content you talk about does
           | have educational value - it will make you better chess player
           | although in time ineffective way.
        
           | WoodenChair wrote:
           | It's interesting you use that analogy because my dad was an
           | author of chess books. Yes, many were a niche within a niche
           | and only sold a few thousands copies.
           | 
           | My observations about business books match your intuition--
           | the more popular business books tend to be popular for
           | reasons beyond their educational content. They usually
           | include great storytelling, are meticulously crafted and
           | edited, and are about societally interesting subject matter
           | beyond the pure educational aspects.
           | 
           | But that really makes a difference in your experience as a
           | reader. I'm not saying popular means good. I am saying that
           | on average with all things considered the popular business
           | books tend to be better experiences to read than the
           | unpopular ones. Of course there are exceptions.
        
         | ikt wrote:
         | just quickly your website doesn't have https so it says that
         | the site I'm going is insecure:
         | 
         | > Secure Site Not Available
         | 
         | > You've enabled HTTPS-Only Mode for enhanced security, and a
         | HTTPS version of businessbooksandco.com is not available.
         | 
         | I was legit taken back for a second wondering what I just
         | clicked on
         | 
         | But cheers, I just realised how far we've come if yours was the
         | first site in years? that I've seen this on
        
           | WoodenChair wrote:
           | You're right. I know! It's our podcast host, Pinecast. They
           | don't provide HTTPS to customers for the website. Luckily
           | very few people find us through the website. The vast
           | majority are followers on Spotify. Thanks for the feedback.
        
       | timoth3y wrote:
       | There is also a strong signaling effect.
       | 
       | For better or worse, which books people are reading (or say they
       | are reading) is often used to determine which "camp" they belong
       | to. People who took the time to read Musk's biography are viewed
       | slightly differently than those who chose not to.
       | 
       | IRL, discussions of the contents and ideas tend to be
       | superficial.
       | 
       | When I'm asked what books I'm reading, I always answer honestly,
       | but rarely mention a title that's been published in the last 30
       | years or so. For some reason, people seem to be more comfortable
       | deeply discussing older works.
        
         | OtherShrezzing wrote:
         | Most books published aren't worth the readers time. After 30
         | years, there's been some distillation, and the ones still in
         | popular culture are higher quality.
         | 
         | You have deeper discussions about older books because the
         | median surviving older book is more worthy of discussion than
         | the median new book.
        
       | WheelsAtLarge wrote:
       | Most books are read for entertainment. I've known many people who
       | have read tons of books but couldn't remember most of what
       | they've read. Every once in a while, a book sparks some interest
       | but most will be read for entertainment.
       | 
       | I used to think that a well-read individual was a well informed
       | and smart. No, they just read books for entertainment. It's not a
       | bad thing but let's be clear about that. It's just entertainment.
        
         | s0rr0wskill wrote:
         | this is me with media in general i cant remember much of
         | anything i consume
        
         | nazgul17 wrote:
         | True, but books are also valuable for the subtle ways in which
         | they change you, not just for what you remember.
        
           | WheelsAtLarge wrote:
           | You can say the same about movies and documentaries. Why is a
           | book any different?
           | 
           | Yes, books have the power to change you but like anything you
           | have to put in the time to study it and put it into practice.
           | Reading a ton of them and hoping they will change you by
           | osmosis does nothing more than keep your mind busy.
        
         | f4 wrote:
         | I agree with you, however, there is a difference between being
         | well-ready and widely-read. I think one who can recite the
         | essence of a handful of books has more much to say than someone
         | who can list 50 books they read last year.
        
         | maerch wrote:
         | Reading a lot isn't just about storing and recalling
         | information--it's also about shaping the way you think.
         | 
         | The same goes for education. If I measured the value of my
         | university years solely by the information I can still recall,
         | I'd consider them rather inefficient. But the real value lay in
         | learning how to learn and how to think through complex
         | problems.
        
       | s0rr0wskill wrote:
       | action > over everything
       | 
       | you can read a million business books and know less compared to
       | if you just did the thing you were reading about even if you
       | failed
        
       | PeeMcGee wrote:
       | The mere concept of a "business book" seems like hamfisted
       | satire. It blows my mind how so many white collar workers
       | genuinely entertain the concept in the first place.
        
       | iamsanteri wrote:
       | This is very similar to the "boundary condition" for the
       | scientific method and the craziness of "teaching business" in
       | schools. I wrote my thoughts too about this at some point:
       | https://sentience.lostbookofsales.com/essays/scientific-meth...
        
       | breppp wrote:
       | > Skips the part that Peter Thiel was already in the top 1% of
       | the population--Stanford-educated, ex-Credit Suisse, and founder
       | of a small capital firm--before PayPal. He wasn't a struggling
       | outsider with nothing to lose. His advice is filtered through a
       | lens of early privilege and structural advantage.
       | 
       | > The book wraps fatalism in edgy language and markets it as
       | practical wisdom
       | 
       | First the author embraces fatalism, then criticizes fatalism. I
       | guess only one kind is fashionable
        
         | monkeyelite wrote:
         | And nowhere does zero to one claim to be a book for the every-
         | man. If you're serious about start ups you probably have job
         | and educational options.
         | 
         | In fact, the book talks about Theil's experience of almost
         | becoming a Supreme Court clerk.
         | 
         | This article is more reductive and off the mark than the
         | content it wants to criticize.
        
           | ZeroTalent wrote:
           | True. He didn't get everything right, but at least it's not
           | 300 pages long ;)
        
             | monkeyelite wrote:
             | Any essay from that book is more concise and more
             | insightful than this substack. The only reason people are
             | commenting is to share their dislike of some business book
             | they read - that's why nobody is quoting the actual
             | article.
        
       | jgm22 wrote:
       | I've read at-least 4-6 books related to startups, business, habit
       | building etc.. Majority of them could be a blog or few blogs.
       | Sometime I skim through most of the pages to avoid the repetition
       | of the concepts.
        
       | anself wrote:
       | Agree - but The Goal (Eliyahu Goldratt) is a rare exception to
       | this. It's written as a novel but actually contains valuable and
       | counterintuitive lessons about optimizing for efficiency in a
       | complex delivery process. Worth every page
        
       | rednafi wrote:
       | One thing that's common in most business and productivity books
       | is that they use an awful lot of words to say things that either
       | don't mean much or aren't really replicable. Ton of nonfiction
       | books suffer from the same issue and could easily just be a blog
       | post.
       | 
       | I still read them now and then because I figure it's better to
       | read Mark Manson than scroll through TikTok or get sucked into
       | some other Gen Z brainrot.
        
       | IshKebab wrote:
       | > Airbnb didn't invent a new concept--it executed better within
       | an existing space.
       | 
       | Uhm did it not? If anything it invented _two_ new concepts - paid
       | couch surfing (which it turns out people didn 't really want) and
       | unofficial ad-hoc holiday rentals (which people really want).
       | 
       | I'm nitpicking - overall the article is spot on and I'm glad this
       | is getting called out.
        
         | Wilder7977 wrote:
         | Are those new "concepts"? Uber for your house seems all.
         | Effectively every single business in the gig economy has been
         | rehashing the same concept trying to commodify every aspect of
         | the human experience by inserting a platform as an alternative
         | to a regulated market (or no market at all).
        
       | ElFitz wrote:
       | There's one business book I've actually enjoyed reading and
       | somehow learned more from years after reading it than while
       | reading it: Business Adventures.
       | 
       | It's a bit silly, doesn't pretend to be a guide, provide any wise
       | advice of any sort, and certainly not to have the one grandiose
       | radical new idea that will solve all your problems(tm).
       | 
       | But perhaps that's why it works so well.
        
       | jaytyagi wrote:
       | Not to mention that the article is written using ChatGPT with
       | run-of-the-mill (although still valid) critique of the works
       | cited.
        
         | helloplanets wrote:
         | Yep. This article reads exactly like one shotting ChatGPT. The
         | bullet points are a dead giveaway.
         | 
         | https://chatgpt.com/share/681f1529-2f48-800e-9325-e1adee7521...
        
       | hedayet wrote:
       | I agree with the principle. Most books in the case study section
       | fall into what I'd call the "self-help-business" category.
       | They're comforting reads, especially when work isn't going well.
       | You don't necessarily turn to them for strategy, but for a boost
       | of optimism or a mental reset, with a dash of hope.
       | 
       | For strategy and execution, I look to Harvard Business Review.
       | Its detailed case studies, frameworks, and exercises address the
       | operational complexities that don't translate well to mass-market
       | books, which often skip them. They're dry and time-intensive, but
       | invaluable when you're looking to build real strategic and
       | operational skills.
        
       | titaphraz wrote:
       | The main theme is survivorship bias: https://xkcd.com/1827/
       | 
       | There's nothing wrong with telling your story in a book. But
       | telling it as a half truth is just as bad a lying.
        
       | koliber wrote:
       | I believe that almost every single thing you read has some
       | worthwhile knowledge or wisdom, as well as a slew of material
       | that is wrong or irrelevant or based on values that I don't
       | carry. This includes books, blog posts, and sometimes even short
       | form social media posts.
       | 
       | The key is to read with an open mind BUT don't blindly take
       | everything as gospel. Ask yourself "is this surprising?", or "is
       | this new?" and filter it through the "does this apply to me now?"
       | or "is the person who is saying this worth listening to?".
       | 
       | Throwing out any entire book is shortsighted. Even "bad" books
       | have nuggets of wisdom or new ideas or concepts. Not everything
       | applies to your situation. Some things might apply now. Some
       | things might apply at some point in the future, and having read
       | the book you have an arsenal ready to be deployed when the time
       | comes. Some things will never apply.
       | 
       | If I read a book and have one new original perspective or "aha"
       | moment, it's a net positive.
        
         | Etheryte wrote:
         | This is true, nearly every book has at least some useful or
         | insightful bits, but our time is limited. If you're reading one
         | book that's mostly uninteresting, you're also not reading all
         | the other books that you could be reading instead. Now I'm not
         | advocating for minmaxing your life down to the point of
         | insanity, but I do think it's sensible to try and pick up good
         | books over bad books -- whatever that means to you.
        
           | koliber wrote:
           | That's an excellent point.
           | 
           | The last part is most important: whatever that means to you.
           | 
           | I've read books that I thought were great at presenting some
           | key concept. Other people would disagree. The key thing is
           | that different people perceive and absorb information in
           | different ways, no one book will appeal to everyone.
        
         | m_a_g wrote:
         | Sorry to be blunt, but this is not a good take at all, because
         | of one simple fact; time is limited.
         | 
         | What you're saying basically translates to "read everything".
        
           | koliber wrote:
           | Time _is_ limited. But I am not saying  "read everything."
           | 
           | I'm saying "read".
           | 
           | If they happen to pick the books from that list, they won't
           | walk away empty-handed. They will learn something. These
           | books happen to be popular, and they are not worthless. They
           | are written in an approachable style that might be more
           | easily digestible than the other books the author recommends.
           | He said that himself -- the books he recommends are not easy
           | reading.
           | 
           | If someone decide to not read these books because of this
           | article, but does not read others about similar topics
           | either, they lose out.
           | 
           | The title says that "business books are entertainment" which
           | on the surface makes it seem like the whole category does not
           | have value. By extension you can extrapolate that reading
           | about business in books is JUST entertainment, hence has no
           | merit value.
           | 
           | I'm not familiar with the books the author recommends, but
           | they made it to my reading list. I think that I might be less
           | entertained by them than the ones he critiques, but I'm sure
           | that they contain some good lessons as well.
        
           | paulcole wrote:
           | Where did you get "read everything" from?
           | 
           | Isn't it just "read"?
        
       | TZubiri wrote:
       | Thoughts on Hormozi's 100m offers?
        
         | sanswork wrote:
         | Boring and a slog to read. It was a few years back but I don't
         | remember a single interesting take away(I've read hundreds of
         | business books and most I can think of one or two good ideas
         | from). It made me go from someone that thought he was
         | interesting to someone that actively avoids his content.
        
       | tome wrote:
       | > Read no business books. Read Sun Tzu and Thucydides. They were
       | contemporaries a world apart from one another and 25 centuries
       | apart from us, yet no modern quarrel nor accomplishment escapes
       | their analysis.
       | 
       | Tim Sweeney
       | https://x.com/TimSweeneyEpic/status/1610103077599674368
       | 
       | Tim Sweeney has just won one of the rounds in his own version of
       | the Peloponnesian war. I ended up listening to Kenneth W. Harl's
       | "Great Courses" lecture series on The Peloponnesian War and it
       | was mind blowing. One of the best lecture series I've ever
       | listened to.
        
       | SZJX wrote:
       | You can always come up with criticism for anything. Do they
       | deliver some interesting ideas (while understandably they might
       | oversimplify some other aspects) and are not complete frauds? If
       | so there is some value in them.
        
       | nottorp wrote:
       | He forgets to mention that most books that promise to improve you
       | at "something" could have been a great 2 kilobyte forum post.
       | 
       | The business model is similar to Netflix: take a possibly decent
       | idea and expand it to 5 boring seasons.
        
       | kevinh456 wrote:
       | How did this ai written crap get so far up on hacker news.
        
       | jjude wrote:
       | Having read hundreds of books over 25 years, here's what I think
       | about business books:
       | 
       | - To understand some domain you need knowledge + insights +
       | discernment. Books give you knowledge. Only when you apply you
       | will get discernment. When you apply you will get specific
       | questions which then triggers seeking more knowledge.
       | 
       | - Every book is a map. It leaves out a lot so readers can
       | understand the domain. If your interest align with that map,
       | you'll find the book useful. Otherwise it turns out to be a fluff
       | 
       | - Most books could be a tweet (directive). Once you understand
       | something, it could be expressed as a directive. Until then, you
       | need stories, explanations, and nuance.
       | 
       | - Jesus' command: love God and love others is a short directive
       | of Ten commandments, which in themselves are condensed directives
       | of the Bible. When we hear only the directive, we lose the
       | context and we misunderstand. That's where stories come into
       | play. Tim Ferriss' "4 hour week" makes sense when you read all
       | the stories (playbooks, delegations etc). You leave all of that
       | out, "4 hour week" is a (misunderstood) crap.
       | 
       | - Don't read recently published books. wait at least until 5
       | years. Let it be looked at it from all angles. Then read it.
       | 
       | - If you want to learn emerging topic (like GenAI), don't read
       | books. Join communities and learn from them. Like Perplexity
       | community for GenAI.
       | 
       | - Read practicing philosophers. When you want to learn swimming,
       | learn from swimmers turned coach, not someone who stood by
       | poolside and watched 10000 swimmers (like Jim Collins did)
       | 
       | - Read annual letters to shareholders (by Warren Buffett, Jeff
       | Bezos, Biglari ...). They have more signal than noise.
       | 
       | I started writing a reply and it became lot bigger than I
       | intended. So I blogged here: https://www.jjude.com/read-biz-
       | books/
        
         | veunes wrote:
         | A book doesn't have to be comprehensive to be useful, but
         | knowing when and how to apply its lens is everything
        
         | bdelmas wrote:
         | Yep I think people just want the fast track to being rich and
         | are not interested into putting the hours and the grind for it.
         | There are amazing books out there but they are textbooks. 1000
         | pages long on a single subject, and people don't want that. But
         | for the most part, that's where the real knowledge is.
         | 
         | They would rather read 10-15 books on marketing rather than
         | study and master a single textbook about marketing. Even when
         | they don't have to master all of it and that would still give
         | them more value and professional knowledge than reading all of
         | these other books.
         | 
         | I read my far share of business books and at some points I was
         | seeing the edutainment behind it and the lack of value that
         | from now on every time I search for a book I start by searching
         | in the textbook section on Amazon not the book section.
        
           | memco wrote:
           | > There are amazing books out there but they are textbooks.
           | 1000 pages long on a single subject, and people don't want
           | that.
           | 
           | I would recommend to you, the author of the OP and others in
           | this thread read "Amusing Ourselves to Death" by Neil
           | Postman. It is old but it has had amazing sticking powe in my
           | idea of what is entertainment and what is informational. He
           | argues that many things are made to be entertainment (even
           | some books that are thousands of pages) and challenges
           | readers to consider this when deciding what to invest into.
           | We can't all be experts on everything so we make decisions,
           | consciously and unconsciously about when and where to draw
           | the line based on what information is available, how it's
           | presented and how much the value/work tradeoff is to
           | study/consume it in that format.
           | 
           | I think the sting comes when we see people ignore low hanging
           | fruit especially willfully but we would be less critical of
           | someone saying that the task at hand is beyond their current
           | capacity that someone else might be better suited to a
           | particular task or topic.
        
           | TheOtherHobbes wrote:
           | What's a good master-level textbook about marketing?
        
           | rytill wrote:
           | Can you list some long textbooks on a single subject that are
           | amazing?
        
           | gizzlon wrote:
           | > There are amazing books out there but they are textbooks.
           | 1000 pages long on a single subject, and people don't want
           | that. But for the most part, that's where the real knowledge
           | is.
           | 
           | huh, hard disagree on this one. In my experience, there is
           | zero correlation between length and insights.
        
         | m_a_g wrote:
         | Thanks for the comment. I've read the blog post as well. I
         | think what's missing is a list of business books you'd
         | recommend. Otherwise, I'm not sure what kind of business books
         | you're talking about.
        
           | enos_feedler wrote:
           | I think the top book for any one person isn't the top book
           | recommended by everyone the most. In my experience I've had
           | to wade through 30 books to find my own gem. No aggregate
           | data could have led me more directly to that gem. It takes
           | real work to hunt for what works best and great satisfaction
           | in finding it.
        
             | jjude wrote:
             | > isn't the top book recommended by everyone the most
             | 
             | Agreed. everyone's context is different and hence the books
             | are different; even the lesson gained for the same book
             | will be different.
        
           | jjude wrote:
           | - In the blog post I linked to the "best business books" by
           | "Personal MBA": https://personalmba.com/best-business-books/
           | 
           | - I talked about 3 letters to shareholders
           | 
           | - And talked about the Bible
           | 
           | - I talked about books by Alan Weiss & Derek Sivers
        
         | kmacdough wrote:
         | > Read practicing philosophers. When you want to learn
         | swimming, learn from swimmers turned coach, not someone who
         | stood by poolside and watched 10000 swimmers (like Jim Collins
         | did)
         | 
         | I think "turned coach" is incredibly key here. Being a part, or
         | even the head, of a successful business is not sufficient.
         | 
         | It is necessary to test those key insights/theories across the
         | widest possible landscape. Across wildly different businesses
         | with wildly different models, founders and internal cultures.
         | Only then is it possible to meaningfully separate which
         | insights are truly general, and which are heavily contingent on
         | specifics.
         | 
         | The books the author critiques are primarily self-centered
         | stories of success, which don't take sufficient meta-analysis
         | of the context. Not that these stories aren't valuable, but
         | only with a sufficiently robust knowledge of textbook business
         | and economics to take each story sceptically and in context.
         | 
         | Given the consistency with which I've been recommended many of
         | these exact books, I consider the Authors criticism necessary
         | and well founded, if perhaps a bit narrowly focused.
        
           | mrandish wrote:
           | > I think "turned coach" is incredibly key here.
           | 
           | I agree but think "turned coach" is necessary but not
           | sufficient. Being a successful practitioner doesn't require
           | fully and deeply understanding all the key elements which
           | contributed to their success. Many do but certainly not all.
           | Even among those able to introspect and analyze, that doesn't
           | mean they have the skills to teach it to others which
           | requires high-level skills in observation, communication, and
           | adapting to the student's context.
           | 
           | So, I think the best case coach is someone who successfully
           | and repeatedly did it, who understands the key elements of
           | doing it successfully, and has repeatedly taught others to be
           | successful. Even determining that is challenging because
           | successful practitioners turned coach tend to get the best,
           | highest-potential students. In the case of a coach who never
           | did it, if they get even one successful enough student, the
           | reputation effects can quickly compound into getting their
           | pick of the best students.
           | 
           | Further complicating the process of identifying a great coach
           | for you is the meta aspect that student success isn't solely
           | dependent on the quality of the coach or teacher. Student
           | ability, drive and other elements are huge factors. Serially
           | successful coaches are probably demonstrating their ability
           | to identify those innate traits in student selection as much
           | as their teaching ability.
        
         | yial wrote:
         | The annual letter to shareholders is such a great signal that
         | seems to be missed by a lot of people I encounter in business.
         | 
         | They'll read current popular books. Or even older ones. But
         | seem to miss scale / times / people / resources and mis apply.*
         | (I agree with your statement about waiting - or if you want to
         | read it applying heavy discernment ).
         | 
         | However, they don't seem to have the same interest in reading
         | shareholder letters. I'll add that certain annual reports can
         | contain really helpful information about economic realities,
         | marketing, logistics, etc. (Home Depot's is a surprisingly good
         | example - again- if you apply some discernment to what you're
         | reading).
         | 
         | *by that I mean if you're an executive at a 15 person company,
         | that's experiencing stagnation or slow (3-5% growth) and
         | dealing with physical widgets, trying to emulate Twitter,
         | Airbnb, or SaaS businesses might not be the right move.
        
       | Funes- wrote:
       | Most books are junk entertainment, and not what they're, in fact,
       | falsely purported to be. We live in the most insincere period in
       | history thanks to the malign coupling of late stage capitalism
       | and pervasive interconnectedness (smartphones and social media).
       | Everything is simulacra, just an insincere monetization process.
       | Sensationalism is our new God.
        
       | gitroom wrote:
       | Pretty cool seeing how folks argue over fluff vs depth in
       | business books - tbh I struggle finishing most of them for this
       | exact reason. you ever hit a book where one small story actually
       | sticks with you way longer than all the big frameworks?
        
       | mirkodrummer wrote:
       | > These aren't easy reads. > They require real cognitive effort.
       | > But they offer lasting value.
       | 
       | Here we go, that's the real problem today, the lack of focus and
       | not being able anymore to invest cognitive effort in long lasting
       | things. Everything was turning into a short/reel/tiktok already,
       | add llms for quick answers to the formula and that's a perfect
       | recipe for disaster
        
         | ignoramous wrote:
         | > _add llms for quick answers to the formula and that 's a
         | perfect recipe for disaster_
         | 
         | I understand some books are worth their weight in gold. The
         | real worry is, now that LLMs can "deep search" & present larger
         | reports, some of which I read religiously without gaining much
         | for the time invested, I find myself preferring shorter
         | answers.
         | 
         | That is, the feedback mechanism (of larger LLM output being too
         | verbose than being too substantive) is reinforcing rewards for
         | shorter and shorter text spans.
         | 
         | Then when I switch to reading long form articles, long
         | instructional/educational videos, or book chapters, I have
         | caught myself running out of patience and reaching for
         | summarisation by LLMs (sometimes, when I've bothered to check
         | the original source, LLMs have thoroughly misinterpreted or
         | skipped key thesis/points... Kind of the reverse "miss the
         | forest for the trees").
        
       | intellectronica wrote:
       | 1. Quality and information-density vary widely. The author of the
       | post lists some of the least useful (but popular) business books,
       | but there are better ones. The benchmark for me is does the book
       | contains specific, actionable recommendations I can use to
       | bootstrap how I do something I don't already know how to do well
       | and want to get started. If it doesn't it really is just fluff.
       | 
       | 2. Even if these books are not that rich in applicable advice, if
       | you read the book and reflect on it and maybe 1% of it is
       | relevant to you and results in some new ideas, is it not worth
       | it?
       | 
       | 3. All of these business books now have alternative, compressed
       | representations on YouTube, podcasts, and blogs. Asking a chatbot
       | to review a few of those and produce a summary is often more
       | efficient than reading the book itself. Usually these books have
       | enough content worth for a 3 pages long summary, not for an
       | entire book. And of course you can also listen to an interview
       | with the author or a review from a trustworthy critic, or watch a
       | video.
        
       | veunes wrote:
       | It's not that all business books are worthless, but the article
       | nails how so many are written more to inspire than to inform.
       | They often flatten complex stories into digestible slogans, which
       | can feel empowering in the moment but rarely translate into
       | meaningful action.
        
       | cainxinth wrote:
       | > In practice, customers buy based on utility and price, not
       | ideology.
       | 
       | That's not always the case and it varies by sector. A lot of B2B
       | firms may buy that way, but B2C transactions often have emotional
       | or ideological drivers as well.
        
       | christophilus wrote:
       | I hate business books with fluff in them. I'm not here to read
       | your poem.
       | 
       | On that note, my brother sent me a book called "Zero Down" by
       | Roland Frasier. It was 75 pages, and not once did I think, "They
       | should've trimmed the fat here."
       | 
       | That's how these books should be written.
        
       | ike2792 wrote:
       | Apple is actually a great example of the MVP concept working. The
       | original iPhone had no front camera, a crappy back camera, a low
       | quality screen, no App Store, and no copy/paste. What it had was
       | a great "feel" and it was intuitive to use. They released it,
       | gathered feedback, and iterated.
        
       | insane_dreamer wrote:
       | I strongly dislike business books. Not because I'm disinterested
       | in the topic or dislike the author, but because I'm put off by
       | the presentation as having come up with some new magic formula (I
       | did X and was successful, so all you need to do is X and you'll
       | be successful too), when in fact 90% (95%? 99%?) of the time
       | their success is due to a combination of luck, timing, common
       | sense and perseverance (aka survivorship bias).
       | 
       | I think my repulsion for these books also stems from how we
       | attribute almost mythical status to some of these celebrity
       | business leaders (i.e., Steve Jobs), to where when they do
       | something that any reasonable and not-an-asshole person would do
       | ("he said hello to me in the elevator!", "he wrote me a nice
       | email!") we laud them with praise in amazement.
       | 
       | I do admire what these people have accomplished, but the hero-
       | worship is so off-putting that I have a hard time hearing the
       | message.
        
       | skwee357 wrote:
       | Business books are like courses, master classes, etc.
       | 
       | It's just a way to make you feel better because you read
       | something, and now you think you know how it works, but you
       | don't, so end up reading more and more of them.
       | 
       | There should be a balance between reading and doing, i.e.
       | consumption and production.
        
       | ghaff wrote:
       | One of the big problems in my experience is that strategies are
       | often both interesting and useful. But the real results are very
       | situational and depend on boots on the ground. I won't single out
       | anyone in particular but I've definitely seen very sensible-
       | seeming frameworks and approaches (which are hard to really argue
       | with in the general case) that led to analyses that empirically
       | turned out to be totally wrong for individual situations.
        
       | primer42 wrote:
       | MBAs are an entertainment degree, not a practical training for
       | real organizations.
        
         | insane_dreamer wrote:
         | I'd say they're a signaling and networking degree.
        
       | chesterhunt20 wrote:
       | In my experience, I find that business books often lean more
       | toward entertainment than providing actual strategic tools. While
       | they can be a great source of inspiration and motivation, they
       | don't always offer the practical, data-driven strategies that you
       | can directly apply to your business. I appreciate the stories and
       | insights they provide, but I believe that true strategy comes
       | from real-world experience, experimentation, and adapting to the
       | unique needs of your business.
       | 
       | Reading business books can certainly help me think differently or
       | spark new ideas, but for actionable strategies, I usually rely
       | more on hands-on experience, mentorship, and tools that are
       | specifically tailored to my industry. There's a time for
       | inspiration, but when it comes to building something sustainable,
       | it takes more than just theory.
        
       | trentnix wrote:
       | _> Reading  "Business" Books Is A Waste Of Time_
       | 
       | Yes, but they are significantly less destructive than an MBA.
        
       | SonOfLilit wrote:
       | I'm halfway through Feld and Mendelson's Venture Deals and
       | earlier this year worked through Ittelson's Financial Statements.
       | 
       | Having cofounded a startup that raised investor money before, I
       | can state confidently that both are going to make me better at
       | what I do next time I start something.
       | 
       | Of course, they're not books about "what to do", just "how people
       | do the basics". Which is harder because there's less ambiguity to
       | hide behind. Sometimes my eyes glaze and I need to put them down
       | and wait for a time when I have more energy.
        
       | npilk wrote:
       | If business books are just entertainment, then better to read
       | more fiction!
        
       | simplesolutionZ wrote:
       | When ever I read an article like this, claming one perspective
       | and interpretation of content. I always remember that everyone
       | has different minds and different ways they make connections
       | between concepts and understanding in their brains. Thats why we
       | don't have a single narrative on how to create understanding of
       | any concept. It's quite sad, I feel sad for the author for his
       | lack of intelectual discovery.
        
       | hn30000 wrote:
       | The only business book I've read is that one about management by
       | the CEO of Intel (I forget the name). It helped me a lot with my
       | first big corporate client because until then I had only worked
       | at startups and small businesses. I literally didn't understand
       | what the purpose of meetings was, etc. Anyway, I haven't been
       | compelled to pick up any other business books as most of the
       | popular ones seem like self/help books.
        
       | altilunium wrote:
       | I thought "Personal Interlude: Lessons From My Quant Trenches"
       | was just another business book title ready to be criticized. I
       | wondered why the formatting was different on this one, then I
       | slowly realized it wasn't a business book title at all.
        
       | aerhardt wrote:
       | Business books and self-help books are for the most part utter
       | garbage and you are possibly going to generate more economic
       | value for your business or your career by reading Vargas Llosa or
       | Tolstoy than by reading all that airport drivel.
        
       | hliyan wrote:
       | There's another, similar genre of non-fiction books: Sapiens,
       | Outliers etc. I notice these tend to be unusually popular with
       | people who have too short an attention span to absorb knowledge
       | rigorously (e.g. high net-worth individuals), and would rather
       | prefer it be weaved into a narrative, even at the cost of some
       | accuracy. Bonus if the narrative confirms their preconceived
       | notions. For a while, I myself was guilty of consuming both these
       | and business books. I still occasionally read them, but now I
       | recognise them as entertainment and am under no illusion about
       | rigour or practical application.
        
         | lurk2 wrote:
         | > I notice these tend to be unusually popular with people who
         | have too short an attention span to absorb knowledge rigorously
         | 
         | Airport literature.
        
         | rodolphoarruda wrote:
         | Those books switch reader's nob one click up, so they become 1%
         | more informed than the average who haven't read the same
         | content (yet). That 1% looks/sounds incredibly a lot more.
         | "OMG, he said neanderthals and homo-sapiens coexisted somewhere
         | in time. What a genius!". This kind of reaction.
        
       | theturtle32 wrote:
       | Finally, someone putting into words what I have felt intuitively
       | ever since the concept of an "MVP" and the obsession around A/B
       | testing came into vogue. The quotes that most resonated with me:
       | 
       | ---
       | 
       | The MVP concept is often overused to justify low-quality
       | products.
       | 
       | Metrics are treated as precise guides without accounting for
       | interpretation or strategy.
       | 
       | ---
       | 
       | When I entered the startup world, I mistakenly followed the MVP
       | playbook. We launched too early, misread feedback, and ended up
       | iterating around noise. What saved the company wasn't lean
       | methodology. It was building something so good that users
       | couldn't ignore it. I've hired engineers who were obsessed with
       | quality and passed on candidates with vague "passion."
        
       | poobear22 wrote:
       | I read so many business books, and they are hard to get rid of
       | after you have amassed a large collection of several hundred. On
       | reflection, many seem like crap, or maybe a good few points what
       | could be summarized in a few pages but somehow turned into a long
       | book. I'm still glad I read them, and the jewels have always made
       | it worth the adventure. I really like looking back at the
       | discredited books I've read and in hindsight, asked myself how I
       | was fooled at the time in not detecting the the weaknesses in the
       | books. It has always been a point of reflection to improve these
       | detection skills when reading new material. For me, at the time
       | of reading, the books: "In Search of Excellence" and "Think and
       | Grow Rich" seemed great, but in hindsight, "What was I thinking".
        
       | wespiser_2018 wrote:
       | I'm not opposed to business books. It's true that most of them
       | are in narrative form and try to extract anecdotal lessons into
       | broad strategy, but I've found them useful for framing my own
       | thinking about teams, strategy, and leadership. Thinking about
       | your work, just in a different way, or though a different lens, I
       | believe is helpful. How helpful? Probably not as much as making
       | more decisions yourself, but at least in my environment I'm rate
       | limited by circumstances beyond my control!
       | 
       | That said, there are a couple of "good" business books, and I
       | agree with the author on the works of Michael Porter (esp. On
       | Competition) and ET Jaynes, Probability Theory: The Logic of
       | Science. The later was a major influence on my life and pivotal
       | book I read as a young scientist, and it moved me into the
       | direction of data science!
        
       | scoofy wrote:
       | The best book on this subject I've read is _Fooled by Randomness_
       | by Nassim Taleb. The entire premise is backward. You don 't just
       | look at success to find the source of success with out
       | introducing a massive amount of survivorship biases.
       | 
       | https://www.penguinrandomhouse.com/books/176225/fooled-by-ra...
        
       | phendrenad2 wrote:
       | Damn, you could have cribbed this list from my own notes on
       | various business/startup books over the years.
       | 
       | I like the idea that business books have an emotional appeal. I
       | think it comes from buying the book itself. The more famous a
       | book is, the more people will feel good about reading it, no
       | matter how little it practically benefits them. I think there's a
       | related psychological effect where luxury items sometimes sell
       | more when their price increases.
       | 
       | I think that most business books hyperfocus on one or a few
       | simplified "rules" (hell, Ray Dalio's book is literally called
       | "Principles") and ignore any messy complications or cofactors. If
       | you really want a laugh, read Smart's "Topgrading" which spends
       | an entire half a book telling you that later chapters are going
       | to really improve your hiring process, and the second half of the
       | book repeating some simple rules without bothering to defend them
       | against obvious objections. "Punished by Rewards" makes a simple
       | case and then burns through the remainder of the pages dissing
       | Skinner. "Built to Last" is a collection of anecdotes about
       | business that make bold and authoritative statements that are
       | still up for debate (such as where exactly Hewlett Packard went
       | wrong). "Blitzscaling" hangs its entire thesis on the success of
       | the Sambear brothers, which seems ridiculous to me.
        
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