[HN Gopher] Telling Lies: Bowie and Online Music Distribution in...
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       Telling Lies: Bowie and Online Music Distribution in 1996
        
       Author : herbertl
       Score  : 54 points
       Date   : 2025-05-07 15:58 UTC (7 hours ago)
        
 (HTM) web link (cybercultural.com)
 (TXT) w3m dump (cybercultural.com)
        
       | zirkonit wrote:
       | David Bowie was always the pioneer with regards to the Internet.
       | Launched his own ISP in 1998, probably the first mainstream
       | musician with a website (in 1994!), first concert streamed in
       | 1997, etc. etc.
        
         | LaundroMat wrote:
         | Didn't he also bring out a song where the lyrics were
         | algorithmically generated?
        
           | philk10 wrote:
           | Verbasizer - a sentence randomizer app he designed for
           | writing the album's lyrics.
        
             | bch wrote:
             | See too Gysin/Burroughs c. 1959.[0]
             | 
             | Bowie would have been ~12yo.
             | 
             | [0] https://www.languageisavirus.com/creative-writing-
             | techniques...
        
               | 508LoopDetected wrote:
               | Apt reference to Burroughs, as he and Bowie ended up
               | meeting in the early/mid '70s, and Bowie employed the
               | cut-up technique somewhat often on his albums afterwards
               | (starting with Diamond Dogs, if I'm not mistaken). So the
               | Verbasizer was essentially Bowie's attempt to modernize a
               | creative process he was already very fond of.
        
         | sys_64738 wrote:
         | I remember ripping songs in AudioMaster 2 on the Amiga with a
         | sound digitizer, and writing them to floppy as a playable
         | stream. You could boot the A500 with the disk and play back the
         | digitized song. I think that was the point that it dawned on me
         | where music was headed but not the form it would take. This was
         | around 1990.
        
         | hluska wrote:
         | Or the CD-ROM where you could edit your own video for Jump They
         | Say?? Crazy times....
        
       | dirtyhippiefree wrote:
       | Boy, but it sure took the RIAA *years* to figure out that suing
       | fans (aka "customers") wasn't the greatest idea...
       | 
       | <shaking my head sadly>
        
         | kmeisthax wrote:
         | Yeah, now they use Spotify to rip off their artists _and_ their
         | customers even harder.
        
         | Henchman21 wrote:
         | To be fair it is _incredibly hard_ to think clearly with the
         | haze of booze and cocaine that fuels the music industry.
        
         | mmooss wrote:
         | How was it not a great idea for the RIAA? I understand how many
         | fans / customers didn't like it, but I think people kept buying
         | the music and the RIAA's terms and definitions like 'piracy'
         | became mainstream (I think that was from the RIAA?).
        
         | pessimizer wrote:
         | It was an absolutely successful strategy for them. It was
         | traditional terrorism: they went after a few extremely
         | sympathetic, small-time victims to show that they definitely
         | wouldn't have any problem going after you. It worked, and was
         | reasonably cheap.
        
       | dhosek wrote:
       | 1999 was probably the year that online distribution really took
       | off with Napster catching the labels unprepared (Apple's iTunes
       | Music Store did a lot to prove to the labels that people would
       | actually pay for music downloads, although it would be years
       | before legal DRM-free downloads became a reality).
       | 
       | I had a handful of downloaded music files that I acquired in
       | 1998-9, but I rarely listened to them because other than burning
       | a CD from them, there wasn't a good way to listen to them on my
       | main music system and my computer speakers were relatively crappy
       | --I had a CD boombox in my home office that I used to listen to
       | music when I was at my computer rather than popping a CD into the
       | computer to play music. I suspect most people today have little
       | idea how crappy the options were for listening to digital music
       | files pre-iPod which really did a lot to revolutionize things.
       | 
       | I was at my 35-year college reunion this past weekend and the
       | thing I found most eerie was the fact that the campus was so
       | quiet. Back in my day, there would be a significant stereo system
       | in every dorm room (or almost every dorm room) and music would be
       | played at levels that could be heard outside the dorms (the dorm
       | I lived in was notorious as being a loud music dorm and the
       | residents of one suite had purchased the old enormous speakers
       | that had been used for campus parties and positioned them outside
       | their room to be able to provide music to the dorm as a whole. In
       | a way this sort of thing acted like a kind of low-range radio for
       | sharing music with others--I think that's a big part of how many
       | of my classmates got into Marillion (I was responsible for
       | introducing folks to Toyah Wilcox as well as messing with their
       | minds when I'd play Peter Gabriel in German or Sting in Spanish).
        
         | Sleaker wrote:
         | Aux out of pc into your home audio system did the trick. CDs
         | were getting soooo cheap back then you could just burn mixes
         | and cd players started to put in direct mp3 compatibility
         | around then. I grew up a geek though, so this probably just
         | came easier to me back then, but the high quality options
         | haven't changed much in the last 20 years as far as audio is
         | concerned. Just the proliferation of SoC devices has eased the
         | playback access.
        
           | dhosek wrote:
           | The thing is that the PC and the stereo were often in
           | different rooms. That was the case for me where my stereo
           | system was in the living room and the computer was in the
           | second bedroom of my apartment. Remember that home
           | networking, wifi and "spare" computers were also not really a
           | thing in 1999 or before either.
        
             | Sleaker wrote:
             | I remember getting 25 foot cables, but I know I'm
             | definitely in the minority, my dad worked as a telephone
             | installer, and loved setting up audio systems so I had a
             | bit extra access to the cabling stuff.
        
         | sys_64738 wrote:
         | 1999 intersected with CD-R drives that were suddenly cost
         | effective so you could make your own music CDs for a nominal
         | price. Especially as CD players were now the medium everybody
         | wanted.
        
           | dhosek wrote:
           | Oh man, I just remembered the first generation of CD-R drives
           | when blank media was around $500 per disk.
        
       | helpfulContrib wrote:
       | In 1996, I started an online service for musicians which spanned
       | continents, and gave a very small, elite group of us, a
       | servicable means of distributing our .txt and .zip (and .AIF ..
       | .mp3! oh my!) files around the world in a way we could, as a
       | community, kind of pool together, see what happened on a friday,
       | and listen to a bunch of weird and often wonderful new music,
       | fresh from the grill so to speak.
       | 
       | This small community grew, and evolved, and turned into a real-
       | time, in-person scene, with meet-ups across the globe. Members
       | came and went, some tragically, some not much more than a
       | fleeting hello and goodbye, but along the way some very
       | interesting, truly underground music came about.
       | 
       | Anyway, Bowie was prescient at that time, and if we had his
       | details we would have loved for him to know, that a couple of
       | real cowboys got together with some hippies and aliens and
       | lovers, and rocked out a couple times. We even did some Bowie
       | covers, of course. ;)
       | 
       | The site is still out there, in archive.org, but I dare not
       | reveal its nature, for the sake of the legends that will be be
       | spawned from the secret treats that remain, buried, deep within.
        
       | burningChrome wrote:
       | Still remember working for a wireless company fixing phones as a
       | repair tech. One of our steady clients was Prince's studio Flyte
       | Time. Terry Lewis would often come in and I'd loved talking to
       | him about music. One evening before I was closing up, he dropped
       | in with Prince's phone that needed a fast repair.
       | 
       | I finally asked him what the deal with Prince and his music was.
       | The Warner Brothers kerfuffle, and all the drama around him
       | wanting to own all his music. I'll never forget Jimmy telling me
       | in late 1998 or 99 how Prince was about to change the music
       | industry. He said that Prince wanted to put out music when HE
       | felt like. If he creates one or two songs he loves, he doesn't
       | want to feel like he has to put together another 8-9 songs in an
       | album, he wants to release those two and let the fans get them,
       | instead of waiting for an ENTIRE ALBUM of music he would have to
       | create. Jimmy looked at me with a seriousness when he said,
       | "Listen to me man, the future of music is singles. You'll see.
       | Prince is going to push the entire music industry to start
       | selling nothing but singles. This internet stuff? Its built for
       | singles, not albums."
       | 
       | What happened three years later? Apple created iTunes. How did
       | iTunes sell its music? Singles.
       | 
       | Prince was so far ahead of his time, but he needed technology to
       | catch up to his philosophy.
        
         | cess11 wrote:
         | Looking at Bandcamp and the YouTube channel Black Metal
         | Promotion and some similar outlets it seems to me that albums
         | are still very much a thing.
         | 
         | For the big pop musicians singles have been very important long
         | before the Internet. For the punk and hardcore scenes too, if
         | you play fast and hard you'll easily cram ten songs onto a
         | vinyl single and if you play a little slower but still hard you
         | still put out a few tracks for cheap.
         | 
         | In the market for mass produced, mass advertised music, more
         | entertainment than art, singles are surely where it's at.
         | Earworms designed to be hits, quick to sell a lot and quickly
         | replaced, that kind of thing. I'm not sure if this was the
         | business Prince was in, but if he was, singles made sense. From
         | your description it doesn't seem like he was mainly after the
         | people that regularly put on a 30-60 minute work and listen
         | closely without interruptions.
         | 
         | Back in 2002 or so transfering an album over the Internet was
         | also a rather cumbersome affair. Pulling that much over a
         | nervous 56k modem took a while, so sending one track and
         | charging money for it likely made sense from a technical
         | perspective as well. I never participated in something like
         | that, though, I stole bandwidth and used it for piracy, and
         | swapped home burnt CD:s.
        
         | lowercased wrote:
         | I seem to recall Lennon's "Instant Karma" phase, where he
         | wanted to just _get stuff out_. Had a song idea, recorded,
         | mixed, shipped out to pressing and was for sale in stores
         | within 10 days.
         | 
         | I suspect a lot of artists over the years have just itched to
         | get _something_ out _today_ , but yeah... without the tech, it
         | was just impossible.
        
           | Slow_Hand wrote:
           | James Brown had that vertical integration once he hit his
           | stride in the 1960's.
           | 
           | It wasn't uncommon for him to take the band in for a late
           | night studio session (after a 3 hr show). The song would be
           | recorded and mixed on the fly. Then a copy would be sent to
           | his vinyl pressing plant, which could turn the physical
           | copies around in a day. At the same time, the radio stations
           | he owned in the Augusta GA, area would start playing the
           | latest cut. Just in time for it to hit stores and be
           | available for purchase.
        
         | bitwize wrote:
         | Taylor Swift has demonstrated her genius as a businesswoman
         | within the industry by simply re-recording her back catalogue
         | as "Taylor's Versions" which the record company had no rights
         | to -- also a badass example of a woman taking back control of
         | her creative output from an industry dedicated to exploiting
         | the likes of her. (Talk to a female musician if you know one.
         | Women have few options but to let themselves be exploited,
         | sexually and otherwise, if they want to progress in the
         | industry.)
         | 
         | Prince could have done the same, but AFAICT he never did.
         | Wonder why? Did he figure the rereleases wouldn't sell?
         | 
         | "Weird Al" Yankovic was one of the first major artists to
         | switch from an album-based format to just releasing singles as
         | they were recorded. Ironic, because Al was always taking good-
         | natured jabs at Prince for not permitting him to parody any of
         | his music. ("Word Crimes" having one example of such).
        
           | whaleofatw2022 wrote:
           | > Women have few options but to let themselves be exploited,
           | sexually and otherwise, if they want to progress in the
           | industry
           | 
           | Weinstein and JayZ taught us that plenty of men have the same
           | problem...
        
           | actionfromafar wrote:
           | In the late 90s it was still very hard to be seen and heard.
           | The labels still controlled the pipeline to an extent which
           | isn't possible now.
        
           | bazoom42 wrote:
           | Princes problem was different than Swifts. Prince had a
           | recording contract where the company could decide what to
           | release of his work and they released less than Prince
           | wanted.
        
           | mmooss wrote:
           | > Prince could have done the same, but AFAICT he never did.
           | Wonder why?
           | 
           | He might not have had the same rights to the music,
           | publishing, etc. that Swift has. Also, his music relied quite
           | a bit on production (not an insult; it's just the way he made
           | music); maybe he felt he couldn't reproduce the originals or
           | didn't want versions other than the ones he believed in.
        
           | joezydeco wrote:
           | The UK band Squeeze the the same thing, 13 years before
           | Taylor did.
           | 
           | https://www.theguardian.com/music/musicblog/2010/oct/25/sque.
           | ..
        
         | Sleaker wrote:
         | But wasn't this already what the dance/edm scene was already
         | doing? I don't think it's particularly ahead of it's time.
         | 
         | Edit: or more specifically the entire vinyl album history was
         | built on EP/SP releases no?
         | 
         | This seems more like a CD/90s back step, and the idea was to
         | just go back to older release styles.
        
       | LaundroMat wrote:
       | One reason for the existence of albums were distribution costs:
       | it was cheaper to produce, ship and store 10 songs on a single
       | disc than shipping 10 separate discs.
        
         | kmeisthax wrote:
         | The music industry in the 90s was so dead-set on albums because
         | albums were their cash cow. You see, when CDs came out, the
         | industry realized it was the perfect gimmick to sell you your
         | whole music collection all over again, now in crystal-clear
         | digital audio. So much so that new industry labeling standards
         | had to be made just to distinguish between re-releases and new
         | all-digital recordings[0].
         | 
         | Problem is, you can only sell people better versions of the
         | same White Album before they have perfect copies of the master
         | tapes, after which anything higher quality is just snake oil.
         | They didn't want the boom to end, so they pushed hard for all
         | their artists to release albums, even if singles made more
         | sense for them. The music industry didn't have a glut of good
         | songs that needed to get packed onto albums for efficiency.
         | They were larding up discs with cheaply-produced filler songs
         | to justify charging album prices for a single.
         | 
         | Also, fun fact: the original plan for CD singles was to package
         | them on smaller discs; Sony even made a portable CD player
         | sized specifically for them. That would have further reduced
         | the distribution and production costs of singles, as they'd
         | take up less shelf space and use less polycarbonate.
         | 
         | [0] https://en.wikipedia.org/wiki/SPARS_code
        
           | onlypassingthru wrote:
           | > the original plan for CD singles was to package them on
           | smaller discs
           | 
           | It wasn't just a plan. CD (Maxi) Singles were released in
           | European markets in the 80s.[0]
           | 
           | [0]https://www.discogs.com/release/126156-Madonna-Like-A-
           | Prayer...
        
             | quesera wrote:
             | We had them in the US too.
             | 
             | Tray-based CD players had a separate, smaller, indent of
             | about 2.5" (6.35cm :) diameter which would accept them.
        
             | weinzierl wrote:
             | There were even business card sized and shaped ones. I
             | remember an article in a computer magazine which warned
             | against using them in the brand new generation of quad
             | speed drives because the unbalanced mass would ruin your
             | expensive CD-ROM drive.
             | 
             | https://encrypted-
             | tbn0.gstatic.com/images?q=tbn:ANd9GcSrOMTr...
        
             | toast0 wrote:
             | a) so much for the metric system :P
             | 
             | b) How does that have a 12 inch extended remix and a 12
             | inch club mix if it's only a 3 inch CD? Magic!
             | 
             | c) I love how the packaging makes the small cute cd single
             | big again. Kind of like the longboxes for full length CDs,
             | before jewel cases dominated.
        
               | hluska wrote:
               | Being an electronic music fan in the Canadian prairies in
               | the 1990s made for some really bizarre sentences. You
               | could drive 250 kilometres to pick up the new Stickman 12
               | inch. Stickman was a house label out of Toronto.
               | 
               | Or you would pay an obscene amount of money for a 12 inch
               | from Germany because you really wanted the 7 inch remix
               | on the B side.
        
       | fallinditch wrote:
       | Great to find the A Guy Called Gerald remix on this Bowie EP, I
       | didn't know Bowie had gone through a drum and bass phase.
       | 
       | I think Bowie was also the first artist to sell his back catalog
       | to an investment vehicle.
        
       | buildsjets wrote:
       | Sounds like Bowie was really a late-comer to online music
       | distribution, by a few years at least.. I think the first mover
       | award goes to Aerosmith for releasing and distributing "Head
       | First" online-only in 1994. No one was using MP3 yet, so it was
       | WAV encoded using a proprietary compression codec that was a
       | separate download. The WWW had only just barely been invented and
       | only a few physics nerds in Switzerland were using it, so it was
       | released on Compuserve only. I signed up for a trial account to
       | download the song. I only had a 9600 baud modem at the time and
       | recall waiting overnight for the download.
       | 
       | https://www.upi.com/Archives/1994/06/15/Aerosmith-Head-First...
       | 
       | https://www.vice.com/en/article/go-aerosmith-how-head-first-...
       | 
       | https://ultimateclassicrock.com/aerosmith-head-first-music-d...
        
         | criddell wrote:
         | Billy Idol was pretty early as well. He was on The Well in the
         | early 90's.
         | 
         | https://blog.adafruit.com/2020/04/13/the-internet-is-punk-ro...
        
         | danieldk wrote:
         | 1994, so late :-)! Frank Zappa proposed something akin to the
         | iTunes store and streaming in 1983:
         | 
         | https://forums.stevehoffman.tv/threads/frank-zappa-invented-...
         | 
         |  _We propose to acquire the rights to digitally duplicate and
         | store THE BEST of every record company 's difficult-to-move
         | Quality Catalog Items [Q.C.I.], store them in a central
         | processing location, and have them accessible by phone or cable
         | TV, directly patchable into the user's home taping appliances,
         | with the option of direct digital-to-digital transfer to F-1
         | (SONY consumer level digital tape encoder), Beta Hi-Fi, or
         | ordinary analog cassette (requiring the installation of a
         | rentable D-A converter in the phone itself . . . the main chip
         | is about $12)._
         | 
         | [...]
         | 
         |  _The consumer has the option of subscribing to one or more
         | Interest Categories, charged at a monthly rate, without regard
         | for the quantity of music he or she decides to tape. Providing
         | material in such quantity at a reduced cost could actually
         | diminish the desire to duplicate and store it, since it would
         | be available any time day or night._
         | 
         | The only thing he was missing were hackers, mega-hackers even:
         | 
         |  _We require a LARGE quantity of money and the services of a
         | team of mega-hackers to write the software for this system.
         | Most of the hardware devices are, even as you read this,
         | available as off-the-shelf items, just waiting to be plugged
         | into each other so they can put an end to "THE RECORD BUSINESS"
         | as we now know it._
        
           | pimlottc wrote:
           | Proposals are great, but this is HN, credit goes to those who
           | ship!
        
         | hluska wrote:
         | This article seems like it's part of a series. I hope it goes
         | into Robert Goodale and BowieNet - I think that's the most
         | interesting part of David Bowie's involvement with the
         | internet.
         | 
         | The whole story is kind of bizarre, but in 1998, Robert Goodale
         | helped launch BowieNet, which was part ISP, part social network
         | and a fan club.
         | 
         | I can't find the article I'm looking for about BowieNet but
         | this one is quite good too:
         | 
         | https://www.mentalfloss.com/article/563779/when-david-bowie-...
        
       | Animats wrote:
       | At the point the article should be getting to the good part, it
       | says:
       | 
       |  _" However, the e-commerce part of the equation would take
       | another year to implement (which we will cover in an upcoming
       | post). ... Buy the book"._
        
       | bitwize wrote:
       | The trouble is that piracy can run halfway around the world while
       | the legitimate distribution networks are just getting their shoes
       | on. Around that same time frame -- summer of 1996 -- is when I
       | saw an item on the Damaged Cybernetics (remember them?) web site
       | that read: "We are investigating the use of MPEG Layer III
       | compression for music piracy." Those investigations bore major
       | fruit, because by the tine Napster emerged, distribution networks
       | of MP3s (and sometimes other formats like VQF) on IRC channels
       | modelled after warez swapping channels were well entrenched.
       | Napster started off as a search engine for material on such
       | channels.
       | 
       | Pirates thus shaped the early years of music distribution and
       | exert significant influence today. Consider for example, the fact
       | that people bristled so much at DRM on music that Apple was
       | forced to remove it from iTunes purchases, whereas DRM is normal
       | and even expected for digitally distributed movies and books. (I
       | was there for the early ebook scene too; readers celebrated DRM
       | as it allowed their favorite authors to be compensated and helped
       | prevent them from being scared off the platform entirely.)
        
         | mmooss wrote:
         | > The trouble ...
         | 
         | How was and is it trouble for the music industry? They've done
         | very well in the Internet era.
        
       | bdcravens wrote:
       | In 1997 or 1998, I had a 486, and to play an MP3 (which of course
       | took hours to download), I'd have to exit out of Windows into DOS
       | and do literally NOTHING else but play the command line mp3
       | playback app I found.
        
         | PaulDavisThe1st wrote:
         | In 1997 or 1998, I had a 486 and to play an MP3 (which of
         | course took many minutes to download), I'd just type "xmms
         | _filename_ " at my zsh prompt running inside Red Hat. While it
         | was playing, I'd carry on working in Emacs or a browser or
         | both.
        
       | neilv wrote:
       | > _As part of the launch day activities, Bowie took part in an
       | online chat hosted on CompuServe. The gimmick was that there were
       | "three David Bowie's" in the chat room -- with one being the real
       | Bowie. The audience asked a bunch of questions, and each online
       | Bowie would reply anonymously. Could the internet users tell
       | which two were "telling lies"?_
       | 
       | We play a similar game today, with social media managers.
        
       | ChrisMarshallNY wrote:
       | _> Larry Rosen_
       | 
       | Wonder if he was related to Hilary Rosen[0]. She was ... _not
       | popular_ ... during the  "Napster Bad" period.
       | 
       | [0] https://en.wikipedia.org/wiki/Hilary_Rosen
        
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