[HN Gopher] We're building a dystopia just to make people click ...
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       We're building a dystopia just to make people click on ads [video]
        
       Author : ColinWright
       Score  : 247 points
       Date   : 2025-04-27 14:56 UTC (8 hours ago)
        
 (HTM) web link (www.ted.com)
 (TXT) w3m dump (www.ted.com)
        
       | esafak wrote:
       | (2017)
       | 
       | Nobody is excited about ads in 2025.
        
         | thomastjeffery wrote:
         | It's less exciting when you've been living in the dystopia for
         | a few years.
        
         | JKCalhoun wrote:
         | That is wild -- that this video is 8 years old. I didn't
         | realize until I read your comment.
        
       | pjmlp wrote:
       | So basically Demolition Man reality.
        
         | speed_spread wrote:
         | x Idiocracy where society's smartest people are affected to
         | penis enlargement duties.
        
         | facialwipe wrote:
         | "Now all restaurants are Taco Bell."
        
       | justanotheratom wrote:
       | I feel like these issues can be countered by a reasoning AI that
       | runs locally and I can configure to operate in my best interest.
       | 
       | e.g, Filter out political posts on X. Fact check opinion videos
       | on the fly.
       | 
       | I hope future computing devices will have neutal engine at the
       | center, and CPU as secondary. And I should be able to teach it to
       | take actions on my behalf.
        
         | everdrive wrote:
         | Seems like a good use of energy. Waste tons of energy sending
         | ads to everyone, and waste even more energy defeating them with
         | an energy-expensive LLM.
        
           | notpushkin wrote:
           | Sadly, we can't just trust everybody else not to try and pull
           | one over us. (Fortunately, uBlock Origin still works and is
           | fairly lightweight, and hopefully we won't see native ads so
           | indistinguishable from content that it can't detect those for
           | a while.)
        
             | nathan_compton wrote:
             | I don't know man, I guess we could like try to build a sort
             | of system where people get together and vote on what kinds
             | of behaviors society should allow which we should
             | discourage and then when a majority of people agree on that
             | stuff we could like make people stop doing bad stuff by
             | using force after some kind of process to make sure that
             | its fair? And like we could vote periodically to make sure
             | that our rules continue to be useful and relevant.
             | 
             | You can't trust everyone, but that is basically the exact
             | use case for government: to enforce basic standards of
             | behavior so that we can all live more efficient, happy
             | lives, rather than live in an arms race of personal methods
             | to fuck eachother over and prevent ourselves from being
             | fucked over.
             | 
             | I don't think society could come up with a truly
             | comprehensive way of eliminating the evil part of
             | advertising but I think we could do a lot better than we
             | are doing if people would just wake up and insist that the
             | government actually do what it is supposed to do.
        
               | andrekandre wrote:
               | > I guess we could like try to build a sort of system
               | where people get together and vote on what kinds of
               | behaviors society should allow which we should discourage
               | and then when a majority of people agree on that stuff we
               | could like make people stop doing bad stuff by using
               | force after some kind of process to make sure that its
               | fair?
               | 
               | you mean, like some kind of... democracy?
               | 
               | idk, one of our internet vulture-capital magnates was on
               | cnn the other day proclaiming "thats not gonna happen"...
        
               | notpushkin wrote:
               | > you mean, like some kind of... democracy?
               | 
               | Yeah, I think that was the point.
               | 
               | And yeah, I agree, except governments are slow and, most
               | of the time, corrupt. I really, really wish it worked!
               | (There are counterexamples, I'm sure.)
               | 
               | So while I'm waiting for a GDPR 2.0 that would outlaw the
               | bullshit data collection altogether (and not just put it
               | behind a cookie banner), I'm still going to install an
               | adblocker on every of my friend's computers - because it
               | works _today_.
        
           | amelius wrote:
           | But it will be ok. Ads already stimulate over-consumption and
           | thereby destroy the climate/planet. With an AI acting against
           | that perhaps it will stop.
        
             | ccppurcell wrote:
             | I mean adblockers are pretty good, does that stop ads? No
             | they just find ways to circumvent and it's a cat and mouse
             | game.
        
               | amelius wrote:
               | If most humans can tell it's an ad, then so can an AI.
               | Probably ...
               | 
               | In fact most counties have laws saying that
               | advertisements should be clearly identifiable as such.
               | Not to an AI, but still.
        
           | api wrote:
           | You just described pretty much all life.
           | 
           | Forests are full of animals that hunt animals, and animals
           | that spend tons of energy evading animals hunting them.
           | 
           | Life is a complex patterning phenomenon that dissipates
           | energy, and as far as we understand it has no goal. Why
           | should we expect complex human living systems to behave
           | fundamentally differently? _Individual human beings_ have
           | goals, but huge collective systems like economies have either
           | no consciousness or a kind of vegetable consciousness similar
           | to a slime mold moving toward nutrients.
        
           | justanotheratom wrote:
           | energy is abundant.
        
         | dayvigo wrote:
         | It absolutely is a good idea. User-controlled smart automated
         | filtering of outside content is clearly the future. Not sure
         | why you're being downvoted.
        
       | eesmith wrote:
       | Pohl and Kornbluth in 1952 wrote "The Space Merchants" - "a novel
       | of the future when advertising agencies take over."
       | https://en.wikipedia.org/wiki/The_Space_Merchants
        
         | 1oooqooq wrote:
         | you will like
         | https://en.m.wikipedia.org/wiki/Jennifer_Government
         | 
         | also, the premise of the entire lore of shadow run, is
         | corporations building armies and seeing they can get away with
         | it and then just doubling down.
         | 
         | but back to reality... everyone would buy stock of the ad-
         | dystopia and since now their retirement is tired to it they
         | will just normalize and promote it. just like today.
        
           | eesmith wrote:
           | I did read it, but the books I read when I was a teen still
           | learning the world sit deeper in me than something I read in
           | my 30s.
           | 
           | I don't think the last-name-is-the-company adapts well to the
           | so-called "gig economy" where employment is structured as
           | supposedly independent contractors, who in turn can be
           | working for multiple organizations at the same time.
           | 
           | "Corporations building armies", etc. describes the Dutch East
           | India Company pretty well, yes? As I get now into my 50s,
           | that goal seems more and more an intrinsic part of limited-
           | liability joint-stock companies.
        
       | swayvil wrote:
       | It's a funny little causal chain.
       | 
       | Everybody just wants a peaceful, prosperous life.
       | 
       | We serve a corporation, because the corporation promises that.
       | 
       | The corporation just wants advertising. That is, clicks.
       | 
       | So the universal desire for peace and prosperity is bringing
       | about the clicky dystopia.
        
         | Rhapso wrote:
         | Hey, make an artificial intelligent entity significantly more
         | capable than any individual human, then be surprised you have a
         | goal misalignment with your superagent.
         | 
         | We gave AI legal personhood in the 1800s and we were doomed
         | from there
        
       | antfarm wrote:
       | My way to circumvent most of this: I am using Safari with
       | _AdBlock Pro_ and _AdBlock_ and see zero ads when browsing the
       | web.
       | 
       | I spend more time on YouTube than I care to admit, so I got a
       | Premium subscription, bought an extension called _UnTrap for
       | YouTube_ to hide most recommendations and turned off all YouTube
       | history etc.
       | 
       | I regularly visit BlueSky, Hacker News and YouTube, but not X,
       | TikTok, Instagram or Facebook.
       | 
       | The hardest thing is to not use Amazon, but I am working on it.
        
         | asmor wrote:
         | You are using the inferior way to block ads, which will
         | continue to degrade as advertisers take advantage of Google
         | killing synchronous blocking of web requests with Manifest v2.
         | 
         | https://ublockorigin.com/#manifest-v3-section
        
           | antfarm wrote:
           | Please excuse my ignorance, but what is the superior way? Pi-
           | Hole?
        
             | stefanfisk wrote:
             | uBlock Origin as linked.
        
               | antfarm wrote:
               | I see. Your mentioning of Google distracted me, how are
               | they involved?
        
               | colecut wrote:
               | @antfarm: https://www.theregister.com/2025/02/24/google_v
               | 2_eol_v3_roll...
        
               | antfarm wrote:
               | Thanks, but this does not apply to me, not using Chrome
               | is part of my ad blocking strategy.
        
               | zargon wrote:
               | Safari is limited in the same way as Chrome manifest v3,
               | allowing basically only a URL blacklist. They're crippled
               | compared to uBlock Origin's various other blocking
               | capabilities.
        
               | tmendez wrote:
               | Also plugging Firefox mobile here if you do any web
               | browsing from mobile. You can add uBlock Origin on
               | Firefox mobile, which you can't do on Chrome mobile.
        
               | Jalad wrote:
               | But only on Android as far as I know
        
               | Nursie wrote:
               | Firefox on iOS is a safari wrapper. They do what they
               | can, but they can't support extensions the same way the
               | Android browser does.
               | 
               | It's a real shame Apple continues to block it from being
               | full-fat.
        
               | asmor wrote:
               | Orion can. My guess is that it's just not a priority.
        
             | AStonesThrow wrote:
             | I have found a really amazing way to block ads on websites.
             | It's by not visiting them in the first place. Imagine how
             | well this could work. It's sort of like abstinence and
             | chastity rather than contraception. "Oh you know I love
             | you, let me just have a little for free, and not worry so
             | much about consequences, baby!"
             | 
             | Also I found this amazing hack for YouTube and YT Music. I
             | am nearly hesitant to write it down here, lest everyone try
             | it out. I figured out that if I pay them like $20/mo, all
             | the ads disappear from both apps! Can you believe what
             | suckers they are! I fear that this loophole may be closed
             | soon, but for now I'm living high on the hog!
        
               | antfarm wrote:
               | Nothing wrong with paying for a commercial service. I
               | rather pay with money than indirectly by losing time and
               | being annoyed in the best case and manipulated in the
               | worst case.
               | 
               | With the sites that I choose to not visit (Facebook, X,
               | TikTok, Instagram) this is not possible, as the attempted
               | manipulation of users is an integral part of the business
               | model.
               | 
               | Also, your attempt of being funny is not working, neither
               | is your metaphor.
        
             | PaulKeeble wrote:
             | Pi holes don't swallow everything, in stream ads like on
             | Youtube and Twitch and served by the domain all make it
             | through the Pi hole approach. It also doesn't allow you to
             | turn it off for a particular page or site either, if you
             | want to allow ads on Phronix you can't do it without
             | enabling that advertiser everywhere since it lacks the
             | context of the DNS calls.
             | 
             | The advantage is it works with every browser on every
             | device, its network wide and it blocks a tonne of other
             | calls that aren't made by the browser such as telemetry.
        
           | skygazer wrote:
           | I'm like the parent, on Safari - apparently also using an
           | "inferior" way to block ads that, somehow, inexplicably,
           | works 100% of the time and has never let an ad slip through.
           | Is it supposed to be inferior because it's brittle and
           | requires constant work on the side of the developer? Is it
           | blocking too much and I'm just not aware of it? Is there some
           | new ad tech that it's not prepared for, and can't adapt to,
           | and will fail in the near future?
        
             | grugagag wrote:
             | Me too but expect this to stop working though.
        
             | Nursie wrote:
             | It's inferior AFAICT because the API is more limited, and
             | it looks an awful lot like the world's biggest ad company
             | (Google) has arranged that specifically to be less
             | effective for ad and tracker blocking.
             | 
             | It's a good reason to use Firefox.
        
               | mzajc wrote:
               | It's also inferior because the filter lists for requests
               | must be hardcoded and can only be changed through
               | extension updates, which Google (or whoever owns the
               | browser's extension store) can delay or block at their
               | discretion.
               | 
               | This also means users can't install their own filters,
               | which was widely used when YouTube began aggressively
               | bypassing adblockers.
        
             | kjkjadksj wrote:
             | Ublock origin is more than an adblocker. You can target
             | entire site elements you don't like loading. Screw it,
             | delete the entire youtube recommendations sidebar and live
             | in bliss. Is it possible to learn this power? Not from a
             | Jedi.
        
           | knome wrote:
           | Only for chrome.
           | 
           | I finally went back to firefox, recently. I needed to update
           | some of the flag defaults to turn on tab changing with mouse
           | scroll and similar, but they are unlikely to break things
           | like ublock any time soon.
           | 
           | I was a frequent profiles user under chrome, and still don't
           | like firefoxes UI there, but just made a bookmark to the
           | profile launching screen.
           | 
           | It's good enough.
        
             | kilburn wrote:
             | You may have reasons to require separate profiles. However,
             | keep in mind that firefox multi-account containers [1]
             | address many of the use cases for separate profiles in
             | chrome with an IMHO better UX.
             | 
             | [1] https://support.mozilla.org/ca/kb/how-use-firefox-
             | containers
        
           | end1snight wrote:
           | You all still use the web? I've been transpiling video game
           | frame data into shader, geometry, lighting, color gradient
           | data, and an agent system that mix-n-matches styles.
           | 
           | I got into software modding game engines, though. Never cared
           | much for web apps, SaaS. Never much saw the use in paid
           | software since it's just geometry. We made a lot of dumb busy
           | work out of SWE with web apps.
           | 
           | DRY? Yes, let's not repeat ourselves still bothering with
           | lame day jobs that obfuscate it's just physical statistics in
           | a machine of known constraints.
           | 
           | Am really excited about the rest of the world flipping the US
           | off, nVidia full-steam ahead on autonomously organizing
           | distributed systems. Propping up SWEs props up a dangerous
           | delusion.
        
         | noitpmeder wrote:
         | Another tip for youtube is to use https://sponsor.ajay.app/ --
         | helps skip the ads that are increasingly embedded in the video
         | itself.
        
           | smusamashah wrote:
           | The same author made another app that replaces click bait
           | video titles with a cloud sourced video title. It also
           | replaces cluck bait thumbnails.
        
             | Jalad wrote:
             | https://dearrow.ajay.app/ (super awesome project)
        
         | bigyabai wrote:
         | > bought an extension called UnTrap for YouTube
         | 
         | I will never understand this. My ex bought tons of extensions
         | to do stuff with Safari that other browsers do for free. He
         | paid for a PiP extention for some websites, password managers,
         | Tomagachi pets... dozens of trinket apps that would be
         | depreciated in 2 or 3 major updates. I'm continually wowed by
         | Mac users that insist on paying for a native solution to a
         | problem that doesn't exist in any other ecosystem.
        
           | wizzwizz4 wrote:
           | In a capitalist society, paying for software is good,
           | actually.
        
             | gonzo41 wrote:
             | That's just propaganda. Our society is more like kings and
             | serfs that capitalist these days.
        
               | tastyfreeze wrote:
               | This is absurdly false. The serfs can become kings as
               | evidenced by newly minted millionaires every year.
               | However, the reverse is also true as there are plenty of
               | fortunes lost as well.
        
               | pavel_lishin wrote:
               | Yes, yes, we're all temporarily-displaced millionaires.
        
               | tastyfreeze wrote:
               | You surely won't become one by griping about the
               | unfairness of other people's success to a bunch of
               | strangers.
               | 
               | 500k new millionaires in 2023 in the US. Why can't you be
               | one of them in a coming year?
        
               | wizzwizz4 wrote:
               | That's about forty times my annual salary, ignoring
               | expenses. Living like a miser for my entire working life,
               | I could become a millionaire - though not a
               | multimillionaire.
        
               | davidcbc wrote:
               | Being a millionaire is table stakes for a minimal
               | retirement, not being fabulously wealthy. Not something
               | particularly impressive
        
               | edoceo wrote:
               | In USA, it's something like 15% of the population is
               | millionaires, IIRC. Being the special 3 out of 20 - I'd
               | say is impressive.
        
               | wizzwizz4 wrote:
               | That's what the word "capitalism" was coined to mean - if
               | you ascribe to the theory that Louis Blanc coined it.
        
             | gorjusborg wrote:
             | I don't know if it is that simple. Paying by people who
             | develop software will tend to keep the software in good
             | shape, but there's no guarantee.
             | 
             | Also, the developer doesn't necesarily need to own the code
             | to improve it, or build you a copy.
        
               | wizzwizz4 wrote:
               | I mean that paying for software keeps the people who
               | write the software from starving to death, or _having_ to
               | fall back on corrupt behaviour (e.g. accepting bribes
               | from the advertising industry) to survive. It is, of
               | course, not a guarantee of continued work quality, but it
               | helps avert the material conditions that inevitably
               | destroy it.
        
           | pavel_lishin wrote:
           | Isn't that like being wowed by people who pay to have their
           | car oil changed, instead of doing it themselves?
        
             | HenryBemis wrote:
             | Yes, plus I wonder how "responsibly" do people who replace
             | their car oil, dispose the old oil. One of the reasons I
             | don't do it myself, is.. 'what the hell do I do with the
             | old oil?' I know someone that parks/aims right over a grill
             | that is there for the rain water, and all the bad/old oil
             | goes straight there. I ain't no angel, but that person is
             | an absolute cunt.
             | 
             | So.. I really hope that the garages that throughout my car-
             | ownership years do this, don't just flush them down the
             | toilet, but do something proper about them.
        
               | pavel_lishin wrote:
               | For what it's worth, where I live in New Jersey,
               | automotive shops have to accept used oil - precisely to
               | avoid this sort of issue. (And I trust that someone,
               | somewhere is making sure that all of their oil actually
               | goes somewhere safe, instead of - as you point out -
               | being dumped into the ocean.)
               | 
               | I still don't change my own oil, because I'm at the point
               | in my life where I can afford to throw $100 at that
               | particular problem, rather than spending a dirty and
               | greasy hour+ under my car.
        
               | folkrav wrote:
               | I do some maintenance myself but not oil changes - mostly
               | from a time/cost perspective, I don't really wish to go
               | down that road and deal with spills in my driveway, etc.
               | However the oil collection part isn't particularly hard
               | around here. I don't know if there's something similar in
               | the US (or wherever you are located) but in Canada we
               | have UOMA (Used Oil Management Association), a nonprofit
               | which partners with garages to coordinate the recycling
               | of used oil and related byproducts. They have a handy map
               | which shows me 5+ garages in a 10min radius from my place
               | which participates, including the shop I already go to -
               | and I'm in a medium sized agricultural town, surrounded
               | by corn fields, an hour from the nearest metropolitan
               | area.
               | 
               | I was curious about what they did with oil when I drove
               | my first car, so I asked my garage. They showed me the
               | tank behind the shop, someone came to empty it once a
               | week or so. I always assumed that was the usual practice,
               | but I legitimately have no idea haha.
        
               | naming_the_user wrote:
               | In my town, UK, you go to the local landfill and there is
               | a tank to pour it in.
               | 
               | I just leave it in the shed in the bottle until I have
               | enough other stuff to get rid of and do it all at once.
        
             | queenkjuul wrote:
             | Bad analogy imo given doing it yourself isn't that much
             | cheaper and clicking "install extension" isn't exactly a
             | complex maintenance operation
        
           | antfarm wrote:
           | There is nothing wrong with paying for software. I say this
           | as a professional software developer ;)
        
           | tough wrote:
           | iOS/MacOS users are more predisposed to shell some bucks
           | because of their walled garden upbringing.
           | 
           | Devs would usually prioritize iOS releases (early on, when no
           | React Native nor Expo was as common place) only due to this
           | fact that iOS users where much more likely to spend money
           | than Android ones.
           | 
           | This might have equalized since the early days but i bet some
           | of it still stands
        
             | philistine wrote:
             | Try to make a robust ecosystem of discerning customers
             | willing to pay money for good software look bad.
             | 
             | iOS/Android hasn't equalized. Depending on the segment,
             | something like 80% of revenue is iOS.
        
         | toomuchtodo wrote:
         | I'm hopeful browsers with LLM support are the future of ad
         | blocking for users. This enables robust and sophisticated
         | control by users of their experience.
        
           | passwordoops wrote:
           | Perplexity strongly disagrees
           | 
           | https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-
           | br...
        
             | toomuchtodo wrote:
             | Don't use their browser? Browsers existed before
             | Perplexity, they will exist long after they're gone. I'm
             | advocating for deep LLM support in any browser engine, with
             | the assumption of on device inference (but also supporting
             | off device endpoints, as use case dictates).
        
           | philistine wrote:
           | I can't let you do that Dave.
        
         | breatheoften wrote:
         | Is there anyway to fully disable youtube shorts/reels/whatever
         | that mess is called ...? I quite like youtube long form content
         | but have found myself occasionally in short form rabbit holes
         | (which are both very addicting and extremely unsatisfying and
         | which motivated me to delete instagram to escape when i
         | realized how much a time and emotion suck they are)
        
           | tough wrote:
           | Idk if they work but several extensions on the chrome web
           | store claim to hide/block shorts like
           | https://chromewebstore.google.com/detail/hide-
           | shorts/mnakeci...
        
           | cap11235 wrote:
           | https://github.com/Onsotumenh/YouTube-Cosmetic-Filters-
           | for-u...
        
           | hikewkwek wrote:
           | Turning off youtube watch history stops the shorts tab from
           | working. And you can use a userscript to swap the "shorts"
           | word to "watch" in the url to convert all shorts to normal
           | videos.
           | 
           | For example:                 // ==UserScript==       // @name
           | Redirect YouTube Shorts to Regular Videos (Mobile-Friendly)
           | // @namespace    https://example.com/       // @version
           | 1.4       // @description  Redirects YouTube Shorts URLs to
           | regular video URLs on mobile       // @author       YourName
           | // @match        *://*.youtube.com/*       // @run-at
           | document-end       // @grant        none       //
           | ==/UserScript==              //Written by GPT-4o Mini
           | (function () {           'use strict';                  //
           | Function to redirect Shorts to regular video URLs
           | function redirect() {               if
           | (location.pathname.startsWith("/shorts")) {
           | const videoId = location.pathname.split("/")[2];
           | const newUrl = "https://www.youtube.com/watch?v=" + videoId;
           | window.location.replace(newUrl);               }           }
           | // Observe changes to the DOM and check for navigation
           | const observer = new MutationObserver(() => {
           | redirect();           });                  // Start observing
           | the body for changes
           | observer.observe(document.body, { childList: true, subtree:
           | true });                  // Initial check in case a Shorts
           | URL is loaded directly           redirect();       })();
        
         | financypants wrote:
         | Untrap is amazing. On top of that, things like removing all
         | apps from my home screen and turning of almost all
         | notifications has improved my focus and my life a lot.
        
         | leoh wrote:
         | You are not circumventing the most troubling aspect of all
         | this, which is that the content itself is perverted by its
         | monetization model.
        
           | Animats wrote:
           | Yes. This is visible on news sites. The title and lede are
           | rewritten as clickbait. The actual story may not be so bad.
           | On some sites, the title on the home page may not match the
           | article. Yesterday there was "(something happened) in Red
           | State" on Fox News on the home page, but the actual article
           | begins "(something happened) in Florida".
        
         | ornornor wrote:
         | For some reason Albania gets no ads on YT. Route your YT
         | packets over to Albania and done.
         | 
         | NextDNS works very well on iOS for everything else.
        
         | chneu wrote:
         | Checkout:
         | 
         | Enhancer For YouTube.
         | 
         | Sponsorblock.
         | 
         | Dearrow.
         | 
         | I can't use YouTube without them anymore. It's so horrible.
        
         | jackjeff wrote:
         | I did not realize that worked so well. I gave up on Safari a
         | while ago. Will give it another shot with AdBlock Pro then. Is
         | it with the free tier?
         | 
         | I just use ublock Origin with Firefox on Mac/Pc and Orion on
         | iOS.
         | 
         | The annoyance list takes care of the cookie banners.
        
         | musicale wrote:
         | > I am using Safari with AdBlock Pro and AdBlock and see zero
         | ads when browsing the web.
         | 
         | Safari's vestigial "never auto-play" setting has never worked,
         | and still doesn't.
        
       | lukev wrote:
       | Half the comments here are just pointing out that ad blockers
       | exist, which is missing the point.
       | 
       | The damage of an advertising-based internet economy is not
       | limited to just "seeing ads." The entire content and structure of
       | the internet is warped around this economy. Search engines, SEO,
       | content discovery mechanisms, types and variety of content... all
       | could have been different and better.
        
         | antfarm wrote:
         | But how are you going to change that?
        
           | lukev wrote:
           | You're right: it's probably fine then. My bad.
        
             | antfarm wrote:
             | The comments you criticised describe a solution or at least
             | a workaround, but you are just stating a problem, thus my
             | honest question. No need to get snarky.
        
           | bigyabai wrote:
           | Couple choices:
           | 
           | 1. Switch to cryptocurrency, let small-time criminals control
           | the web.
           | 
           | 2. Switch to micropayments, let criminal corporations control
           | the web.
        
           | ToucanLoucan wrote:
           | Step 1: remove Section 230 protection for algorithmically-
           | elevated content.
           | 
           | If you're going to have attention-mining addiction-creating
           | software funnel people into rabbit holes, then those rabbit
           | holes need to be verified, safe-to-consume stuff. Watching 5
           | hours of 5 minute crafts is at worst, going to make someone
           | spend too much money at Hobby Lobby. Certainly not good, but
           | a workable issue. Watching 5 hours of white supremacist
           | propaganda is how you get our current sociopolitical climate.
        
             | latency-guy2 wrote:
             | How is that a "step 1" when thats describing something else
             | entirely?
             | 
             | How much would you pay to own an account on social media?
             | If your answer is $0 then you're not addressing anything,
             | you just want someone else to subsidize your entertainment
             | and you want to call the shots on top.
             | 
             | I don't work for free, and I know damn well neither do you.
        
               | ToucanLoucan wrote:
               | > How is that a "step 1" when thats describing something
               | else entirely?
               | 
               | You asked "how do we change that" and I'm assuming the
               | "that" referred to the subject of the PC: "The damage of
               | an advertising-based internet economy" which in turn
               | exists in the context of the linked video in the OP,
               | which enunciates the consequences of machine learning
               | being applied to creating hyper-addictive and extremist
               | social media websites, in 2017 by the way, and the
               | speakers broad hypothesis seems, in my eyes, broadly
               | confirmed.
               | 
               | And the principle issue there is thus: an algorithm that
               | consistently directs you to more concentrated and extreme
               | versions of whatever you're consuming (vegetarian ->
               | vegan, for example) can be utterly benign or perhaps
               | annoying in that context, but gets notably darker when
               | it's moving people from Donald Trump's rallies to The
               | Jewish Question.
               | 
               | I have no issue at all with the former example, I have a
               | LOT of issues with the latter.
               | 
               | > How much would you pay to own an account on social
               | media? If your answer is $0 then you're not addressing
               | anything, you just want someone else to subsidize your
               | entertainment and you want to call the shots on top.
               | 
               | In that equation, I'm the product. I have every right to
               | call the shots because the social media company only
               | makes money by my participation in it, which is why I
               | left Facebook and have only atrophied, ancient presences
               | on most websites. I'm fine being shown ads for weird tech
               | junk I might find cool. I'm not fine having the
               | intricacies of my personal beliefs sanded off by weirdos
               | trying to sell white supremacy like it's Pepsi.
        
             | dfadsadsf wrote:
             | Would you support blocking BLM and black supremacist
             | propaganda too? Essentially you are just proposing
             | traditional government censorship. The good thing about
             | Soviet TV is that it had only wholesome content - not that
             | western capitalist stuff.
        
               | ToucanLoucan wrote:
               | BLM content does not promote hate the way white
               | nationalist content does and I'm immediately suspicious
               | of your motives with you trying to make that equivalence.
               | BLM is about justice and equality under the law. White
               | supremacy is decidedly not, like, _it 's in the name._
               | That's the _supremacy_ part.
               | 
               | As for black supremacist content, yeah nix that shit too.
               | It's corrosive for the exact same reasons. Was this
               | supposed to be a hard question?
        
               | _DeadFred_ wrote:
               | They aren't proposing blocking content. If a business-
               | controlled algorithm recommends something, the company
               | should be responsible for what it pushes because
               | amplification falls outside what Section 230 protects.
               | Hosting is protected. Deliberate, profit-driven curation
               | is not.
        
           | grumbel wrote:
           | Give every Internet user a domain name and routable IP for
           | free with their Internet account.
           | 
           | That won't magically fix all the problems in an instant, but
           | the core of everything wrong with the Internet starts with
           | the Internet being separated into consumers and providers,
           | instead of being a true peer2peer network.
           | 
           | Even in the olden days of the Internet when ISPs would give
           | you free webspace with your Internet account, you still
           | didn't get your own domain name, meaning all your Web
           | presence would bust when you switched providers.
           | 
           | Alternatively, get Freenet, IPFS/IPNS or any of the other
           | distributed alternatives working, but after 25 years of
           | people trying, I kind of given up hope of it ever happening.
        
         | sssilver wrote:
         | So much this.
         | 
         | I don't think we fully fathom how much everything on the
         | Internet has degraded. And we and our children have degraded
         | with it. Like frogs boiling alive in a pot, we never noticed it
         | because of how gradually they increased the temperature.
        
         | nelblu wrote:
         | Interesting you say "seeing ads", because lately when I am
         | volunteering with legally blind population as their "tech-
         | mate", I can't explain them why technology isn't doing what
         | they want it to do. It's a million times worse when we put
         | ourselves into their shoes.... My strategy has changed from
         | helping them learn technology, to helping them avoid how to use
         | technology. One of the person I help, who is legally blind but
         | can see font size 50+, asked me to teach him how to search for
         | lyrics of songs so that he can play his guitar. I tried to
         | teach him, but it was pointless because of how the websites
         | were full of ads. I did install an ad blocker which helped a
         | bit but in the end, I gave up and now I just print out lyrics
         | for him.
        
           | HenryBemis wrote:
           | Suggestion in case it helps:                 step 1: install
           | & use Firefox       step 2: install and use adblockers
           | (multiple)(I got ublock origin, adblock plus, noscript,
           | privacy badger, privacy possum)(nothing gets through!!)
           | step 3: install "Open in Reader View" addon (not affiliated
           | in any way). With this, when I DDG-search for something,
           | especially lyrics or something for which I am interested in
           | only the text, I right-click and "open in reader view" so it
           | does exactly that.       step 4: set the Reader View (F9) in
           | FF, to the font size, color, etc.
           | 
           | and the your 'friend' will Google for: Metallica enter
           | sandman lyrics, and just right-click and pick the "Open in
           | reader view", and presto! new tab with just the lyrics
           | 
           | EDIT: tip: tell your 'friend' to search for Band Song_title
           | AZLyrics (not affiliated) so the first hit will be from
           | "AZLyrics.com" which will have a standard format (I always
           | search for ".... azlyrics" instead of just "..lyrics")
        
         | prinny_ wrote:
         | "The best minds of my generation are thinking about how to make
         | people click ads. That sucks." - Jeff Hammerbacher
        
           | bee_rider wrote:
           | N.B., he is right on the Gen-X/Millenial border. So, we can
           | now look retrospectively at a good chunk of his generation's
           | career. The tech industry we've built does, in fact, suck.
           | 
           | Although, Millenials seem to be pretty annoyed by all this,
           | and aren't really anywhere near retirement yet. So maybe we
           | can figure out some way to apply the brakes.
        
           | delusional wrote:
           | That's such a copout quote. The people working on ads aren't
           | the best minds, if they were they wouldn't be working on ads.
           | We somehow bought into the lie that "maximize profit" has
           | anything to do with intelligence. And that a bank account is
           | a equivalent to an intelligence score.
           | 
           | No, the problem we find ourselves in is that we let ad
           | companies buy the entire economy and infect it with
           | anticompetitive behavior. The people working on Android
           | aren't working on ads. Their work is being exploited by an ad
           | company and twisted to serve ads.
           | 
           | I personally find my doctor infinitely more intelligent than
           | any Google tech bro. I find the group of people making Little
           | Kitty Big City infinitely more intelligent than some Facebook
           | wanker.
        
       | add-sub-mul-div wrote:
       | If you updated this to today it would be that we're building a
       | dystopia just to enable a too long; didn't read and too hard;
       | won't work society.
        
       | poetworrier wrote:
       | I accepted cookies, watched an ad, dismissed a popup for a
       | newsletter to watch a video about ads.
       | 
       | That really nails it.
        
         | dijit wrote:
         | The funny thing is that we fought so hard against pop-ups
         | throughout the 90's and 2000's only to re-implement pop-ups in
         | javascript as soon as we could.
        
           | Nursie wrote:
           | At least, generally, they no longer open hundreds of windows
           | above or below the current window, which may or may not have
           | browser control bars, may 'warn' on exit etc etc
           | 
           | If a page wants to cover itself in noise and dialogues, sure
           | it's annoying but it's not quite on the same level as back
           | then.
        
             | kjkjadksj wrote:
             | Yeah sometimes you'd have to just powercycle the computer
             | if they started cascading too fast and bogging down the
             | system. People would make websites specifically to troll
             | and do this.
        
             | Buttons840 wrote:
             | Remember how wild pop-ups on the early web could be:
             | https://youtu.be/LSgk7ctw1HY
        
               | ryandrake wrote:
               | Computing history is rife with examples of APIs that
               | would never have existed, had the API designer stepped
               | back for a few seconds and asked himself "Why am I
               | letting developers do this?" Someone deliberately added
               | the ability to move the browser window around and pop up
               | other browser windows, yet somehow never imagined this
               | use case???
        
               | anal_reactor wrote:
               | Social dynamics in the digital world are completely
               | different from anything known to man before the internet.
               | Imagine someone from 2090 coming over and saying "aren't
               | you afraid that your friend will literally take a knife
               | and stab you in the back during your birthday party".
               | Technically he's not wrong, but come on, it doesn't
               | happen really. And then you learn that in 2080's
               | something similar was a major societal problem.
        
               | SpicyLemonZest wrote:
               | Computing history is rife with examples of API designers
               | who get attacked for building walled gardens and denying
               | user power when they ask such questions. There was a
               | time, for example, when "data portability" was widely
               | understood to mean that Facebook should let Google
               | programmatically extract your data and forward it to
               | fourth parties (https://techcrunch.com/2008/05/15/he-
               | said-she-said-in-google...).
               | 
               | Today we know that there's no genuine question of user
               | control here, because virtually every user has a mental
               | model that a "webpage" is something different and much
               | more scope-limited than a "program". I don't expect that
               | steampowered.com should be able to launch the game I just
               | bought, even though that capability is easily available
               | from a similar-looking interface by the same developers I
               | have installed on my computer. In 1995 it wasn't so
               | obvious that people in 2025 would think this way.
        
               | TeMPOraL wrote:
               | Thinking of all the possible ways some assholes could
               | abuse a new functionality is an acquired skill, and one I
               | believe eventually makes you stop coming up with _any_
               | ideas.
               | 
               | After all, entrepreneurs can and will abuse _anything and
               | everything_ in this world.
        
               | autoexec wrote:
               | It doesn't keep you from coming up with ideas, it just
               | keeps you coming up with ideas to mitigate the harms. The
               | obvious one that's usually neglected is giving users the
               | power to disable/limit/control behaviors that are likely
               | to be abused.
               | 
               | We wouldn't need to bother with installing addons to
               | limit javascript and block ads if those were just part of
               | the browser to start with. Every new feature added should
               | have options that put users in control of if, when, and
               | how it gets used. Right now, even the browsers that give
               | users the most control usually don't go farther than an
               | enable/disable flag in about:config
        
               | ryandrake wrote:
               | This is exactly right. The end user should be in the
               | driver's seat, not the web developer. Often when I use
               | computers today, I feel like a passenger, going wherever
               | the developer is choosing to take me. So much browser
               | development and innovation lately serves to empower the
               | developer and enable them to do things to your computer,
               | but with very little empowerment reserved for the user.
        
             | krupan wrote:
             | Why do I keep seeing, "it's not as bad as that" as a
             | defense? It's still bad!
        
               | theideaofcoffee wrote:
               | The one saying it's not as bad are probably the same ones
               | whose salary depends on their users' engagement with
               | those same pop ups.
        
           | cma wrote:
           | Google began as a search engine with a popup blocker
           | extension for a competitor's browser. Now they're a display
           | ad company with a browser that includes a built in popup
           | blocker extension blocker.
        
             | ethbr1 wrote:
             | Google began as a company that cared about users. Now
             | they're a company that cares about advertisers.
        
           | no_wizard wrote:
           | I have always wondered what the web would be like if we added
           | the scripting language later and only solidified CSS and HTML
           | for the first 15 years or so.
           | 
           | I wonder if things would actually be better overall. I'm not
           | going to argue that having a scripting language for the web
           | was a mistake, it definitely isn't on the whole, but I think
           | having it come at a more mature point for the web might have
           | helped stave off a lot of really bad decisions
        
             | cyanydeez wrote:
             | socialism. that's what we're talking about. No one every
             | said, "Should we try to make the internet a publish good?"
        
             | doublerabbit wrote:
             | TCL was to be javascript but didn't happen. Google offered
             | to sell Google to Yahoo and AltaVista $1m for Google, but
             | didn't happen.
             | 
             | I wish to think all these things exist in a alternative
             | universe and we've just not constructed the time-portal
             | yet.
        
             | Imustaskforhelp wrote:
             | I think what would have happened if the web didn't have
             | scripting languages was that you would be forced to
             | download java applets... which now can also run on
             | javascript/wasm coming full circle.
             | 
             | Also, java's dominance I guess was the reason that
             | javascript is named after inspiration of java.
             | 
             | What you are asking for are static pages which already
             | exists and most people do use static pages due to it being
             | very easy to deploy on github pages etc. , though I wonder
             | we would've way more abundance of static pages as compared
             | to non static pages, like there are some pages which
             | could've been static but they aren't.
             | 
             | Though I still think the difference would've existed & it
             | could've been net positive IDK, I just like to go create
             | websites as apps which can be booted on any pc,device
             | without worrying about anything, installing and running it
             | would likely require a setup and it would've been a bigger
             | hassle as well.
             | 
             | And well noone's stopping you from doing it right now.
             | There's gopher and gemini if you are interested.
        
               | doublerabbit wrote:
               | > Also, java's dominance I guess was the reason that
               | javascript is named after inspiration of java.
               | 
               | Very loosely, was named that was as an marketing ploy as
               | Java was the new language at the time.
               | 
               | JavaScript is actually ECMAScript or a v.close direlect
               | of. Originally it was called Mocha, and then relabeled to
               | LiveScript and during the NetScape / Sun Microsystems
               | thing, changed itself to JavaScript and Oracle carried it
               | on from there.
               | 
               | It has some quite interesting history.
               | https://en.wikipedia.org/wiki/JavaScript#History
        
               | philistine wrote:
               | A static page has nothing to do at all with the
               | discussion.
               | 
               | There's nothing preventing me from adding globs of
               | nightmare JavaScript to my static website to try and
               | chase engagement.
               | 
               | What's stopping the people making static pages is not
               | technical, it's cultural.
        
             | sershe wrote:
             | I dunno, I think it was a net negative by a large margin.
             | 1) html only Gmail shows that pretty advanced, well made
             | apps are possible without scripting; 2) There are very few
             | web apps that without JavaScript wouldn't just be
             | implemented as native without loss of convenience; 3) OTOH
             | for simple apps and sites JavaScript adds inconvenience
             | (non standard links breaking browser features etc),
             | security risks, compatibility issues, massive bloat and
             | tracking.
             | 
             | Nothing like 3 paragraphs of text that requires downloading
             | 2 megabytes of crap, runs code from 20 sketchy looking
             | domains, takes 15 seconds to load, cannot be linked to, and
             | demands you upgrade your browser. As a consolation you can
             | have slightly slower maps in browser instead of downloading
             | an app, once.
             | 
             | I think web scripting is probably THE worst technology ever
             | invented in the IT field. "If I ruled the world", a full
             | ban would be better than its current state; or some AMA on
             | steroids (+Jones act) making JavaScript developers
             | extremely rare and well paid, so that it was limited to the
             | best (as determined by the market) uses with better
             | quality.
        
               | ethbr1 wrote:
               | You can't think about alternate web evolution without
               | considering (1) the early browser wars (specifically
               | Netscape vs IE) & (2) the need to decouple data transfer
               | and re-rendering that led to AJAX (for network and
               | compute performance reasons).
               | 
               | Folks forget that before js was front-end frameworks and
               | libaries, it was enabling (as in, making impossible
               | possible) async data requests and page updates without
               | requiring a full round-trip and repaint.
               | 
               | It's difficult to conceptualize a present where that need
               | was instead fully served by HTML+CSS, sans executable
               | code sandbox.
               | 
               | What, ~2000 IE instead pushes for some direct linking of
               | HTML with a async update-able data model behind the
               | scenes? How are the two linked together? And how do
               | developers control that?
        
               | int_19h wrote:
               | You're correct that the main thing enabled by JS is
               | partial updates, but the fact that it relies on JS is IMO
               | itself in large part due to path dependent evolution
               | (i.e. JS was there and could be used for that, so that's
               | what we standardized on).
               | 
               | Imagine instead if HTML evolved more in the direction of
               | enabling this exact scenario out of the box. So that e.g.
               | you could declaratively mark a button or a link as
               | triggering a request that updates only part of the page.
               | DOM diffs implemented directly by the browser etc.
        
             | timewizard wrote:
             | The modern web has successfully liberated applications from
             | mostly vendor locked OS environments into mostly agnostic
             | browser environments. I think this has been a good thing.
             | 
             | Otherwise, with just CSS and HTML, you'd have a web
             | strictly dedicated to publishing. A read only experience
             | curated by those who are willing to invest the time and
             | tooling into being a publisher.
             | 
             | Even then with the advent of RSS and other data exchange
             | formats it's arguable we didn't even need that part of the
             | web. It would be far better for publishing to deliver
             | headlines and summaries via RSS and then allow me to
             | purchase full content and issues digitally.
             | 
             | I think the bigger complication in the creation of the web
             | was the complete lack of payment systems and user trust in
             | entering their payment information into these platforms. So
             | only the large well moneyed entities like advertisers were
             | willing to absorb that risk and built out the platform.
             | Instead of us conveniently and safely paying creators for
             | content we now have aggressive advertisers who litter the
             | web so publishers can shake pennies out of the CPM tree.
        
             | altairprime wrote:
             | We would have ended up with Flash and then Chrome, just as
             | we did. Client-side programming is essential to creating
             | certain experiences, and with all great powers comes the
             | extractive shit, etc. This is typically where economists
             | will claim the free market is producing an efficient
             | outcome; regulation would be the only preventative, and
             | that's anathema to tech libertarians.
        
             | NBJack wrote:
             | Flash would still be around I suspect.
        
             | makeitdouble wrote:
             | We could look at the print world for reference.
             | 
             | Everything is perfectly static and linear, and instead of
             | popups we get full-page ads, double-full-page ads
             | sometimes, and ad inserts in the rest of the pages, with
             | stealth marketing for the content left.
             | 
             | The fundamental issue is not technology IMHO. Scripting can
             | make it worse, but it wouldn't have been great in the first
             | place.
        
           | trod1234 wrote:
           | Well, there are really only three things that form the
           | aggregate of the world we see today.
           | 
           | There are accidents of history, money, and ideology.
           | 
           | These things fit squarely in the money category. The
           | advertising industry was subsumed by adtech during that time,
           | which was driven by government grant and fiat debt-based
           | financing. Advertising fraud has never been harder to account
           | for, and the justified use of analytics for that purpose has
           | driven surveillance capitalism with governments being the
           | customer.
           | 
           | Money printing is the role of the state, so technically if
           | you remove all indirections its state apparatus which makes
           | sense that an individual wouldn't be able to fight against
           | it.
        
           | delusional wrote:
           | At least these popups are restricted to the page. It's one
           | thing for a website to decide to block my use of it for some
           | asinine reason. It's quite another for it to block my use of
           | everything else on my computer.
        
           | musicale wrote:
           | > we fought so hard against pop-ups throughout the 90's and
           | 2000's only to re-implement pop-ups in javascript as soon as
           | we could
           | 
           | A group of people who thought that web users should not be
           | abused may have won the first pop-up battle, but the
           | businesses that made money from intrusive advertisements
           | clearly won the war.
           | 
           | In hindsight maybe it wasn't a such a great idea for web
           | users to switch en masse to a browser made by an advertising
           | company.
           | 
           | The endgame is a probably a war between web sites that are
           | endless mazes of advertising and user agents that try to
           | navigate the maze and extract the non-advertising content.
        
             | nirvdrum wrote:
             | I don't know if hindsight is quite right. There were people
             | raising alarms about this when Chrome initially came out
             | and repeatedly as it grew in popularity. Especially when
             | sites started requiring Chrome. It's just they were
             | dismissed as conspiracy theorists or brushed aside because
             | right now Chrome is faster and the present is all that
             | matters. This was 100% pushed by tech enthusiasts and web
             | developers... the average person would've otherwise stuck
             | with their OS default browser.
             | 
             | I'm not trying to correct you. It's just a sequence of
             | events I've seen play out repeatedly and I'm not sure if
             | there's a solution. Most recently I've seen it with Bambu
             | Lab locking down their 3D printers. Prior to that Autodesk
             | yanking the Fusion 360 enthusiast licenses.
             | 
             | Maybe there isn't a solution. There's a lot of UX work that
             | isn't fun to do and so it's hard to get volunteers to do
             | it. It's hard to do product management in a distributed
             | group of volunteers in general. So, companies that can
             | afford to bankroll projects often gain traction with
             | performance or usability gains and suck away attention and
             | funding from open source options. Then when they amass
             | enough of the user base they flip the switch and now folks
             | are stuck. The cost of changing is often prohibitively high
             | and the OSS option is generally far behind at that point.
             | 
             | I think people are bad at thinking longer term. Or maybe
             | they just prefer immediate gratification. In any event,
             | absent a shift in human behavior I expect we'll see this
             | sort of situation to continue to play out. It'd just be
             | nice if folks were less antagonistic about it when those
             | concerned raise that alarm.
        
             | musicale wrote:
             | "OK Gemini, please take this 10-minute video on youtube and
             | give me a version without any advertising or promotional
             | content."
             | 
             | "I'm sorry Dave, but I am unable to accept requests that
             | oppose Google's business interests."
             | 
             | "Well, send it to ChatGPT then!"
             | 
             | "Sure thing. Here is your... 5 second video:"
             | 
             | (Video) "Hey what's up? Be sure to like and subscribe."
             | (end of video)
        
           | ProllyInfamous wrote:
           | I use the following code (as a toolbar bookmarklette) for a
           | quick button _which disables all pop-overs /cookie requests_:
           | javascript:/*https://bookmarkl.ink/ashtonmeuser/849a972686e15
           | 05093c6d4fc5c6e0b1a*/(()%3D%3E%7Bvar%20e%2Co%3Ddocument.query
           | SelectorAll(%22body%20*%22)%3Bfor(e%3D0%3Be%3Co.length%3Be%2B
           | %2B)getComputedStyle(o%5Be%5D).position%3D%3D%3D%22fixed%22%2
           | 6%26o%5Be%5D.parentNode.removeChild(o%5Be%5D)%3B%7D)()%3B%0A
           | 
           | Doesn't always work (sometimes it kills the website
           | functionality), and I have no clue what it's actually doing
           | (I'm not a coder)... but _usually_ it gets rid of hover-
           | overs.
        
         | grg0 wrote:
         | You know it's gonna be good.
        
         | gusfoo wrote:
         | For balance, I clicked the link and (after a moment of my
         | browser imposing my will) the video started playing. Opera +
         | Ghostery is quite a pleasant experience, at least when compared
         | to mobile browsing (at the other end of the spectrum).
        
         | -__---____-ZXyw wrote:
         | I'm reminded of the videos about procrastination on youtube
         | where people seem to never, ever, ever tire of comenting to say
         | things like:
         | 
         | "I'm watching a video about procrastination... and I've got a
         | test tomrrow! Lolol!"
         | 
         | Obviously your comment is the refined HN equivalent, but still.
        
         | karmakaze wrote:
         | It's also been a long while since clicking "Manage cookie
         | preferences" shows "Opt-out..." pre-checked and "Confirm
         | choices" button, unlike the "Reject all" button also being
         | shown these days. Then unchecking "Opt out..." dynamically
         | shows a "Allow all" button.
        
       | sssilver wrote:
       | Am I right that the only truly systemic solution to the problem
       | of ads is government regulation, with communism as its final
       | degree?
        
         | leereeves wrote:
         | I would say communism is the final degree of "government as
         | provider" not of "government as regulator". The final degree of
         | regulation could be any variety of authoritarianism.
        
           | _DeadFred_ wrote:
           | Much better to have capitalism replace political tyranny with
           | economic tyranny. Where survival depends on serving someone
           | else's profit with the requirement their margin grows every
           | year.
           | 
           | When markets control basic needs, capitalism becomes its own
           | form of authoritarianism that forces everyone to self comply.
           | But it's freedom because they voluntarily choose to not
           | starve to death/be homeless.
        
             | leereeves wrote:
             | It doesn't have to be one extreme or the other.
        
         | sdoering wrote:
         | Why would communism be the end of the spectrum?
         | 
         | I actually don't understand the thinking process behind that
         | inevitability.
         | 
         | Mind to elaborate?
        
           | sssilver wrote:
           | Because when you're the sole owner and provider of goods,
           | advertisement loses all meaning.
           | 
           | I grew up in the Soviet Union. There was one type of milk on
           | the shelf, it was called "Milk", and I don't remember the
           | label saying anything else.
           | 
           | Compare with "HORIZON ORGANIC DHA Omega-3 Supports the Brain
           | Health organic Whole Milk" dressed in bright red and
           | contrasting yellow, with typography that begs "please look at
           | me, I'm the better option".
        
             | rambambram wrote:
             | > There was one type of milk on the shelf, it was called
             | "Milk"
             | 
             | I love this. And for me - as a 40 year old western european
             | - it's so unthinkable, so unreal. I usually don't look at
             | the milk packaging at home, but I remember reading on the
             | packaging all kinds of stupid sh!te like names of the
             | farmers where the cow grazes (which might be true, but I
             | guess it's b0ll0cks) with some feel-good illustrations, all
             | kinds of childish texts on the packaging as well. It's just
             | 'milk', I don't need a fake story around how good your milk
             | selling company is.
             | 
             | Maybe your soviet milk was unhealthy or not tasteful, I
             | don't know. Maybe it's just the same kind of milk we have
             | here. My milk is pretty good, but jeezz... that marketing
             | on the packaging over here.
        
         | bee_rider wrote:
         | Something I believe but have no evidence for, and reality is
         | continuing to, bafflingly, defy my expectations:
         | 
         | Ads are basically zero-sum in the sense that they mostly take
         | customers that need something, and shift them to the brand that
         | is advertised, instead of the one they would have heard of
         | naturally (now, there is some element of ads actually
         | increasing demand, but as people are quite cash-strapped or in
         | debt nowadays, I guess it can only function up to some limit).
         | Companies that advertise are engaging in an ever-increasing
         | (more sophisticated, technical, and _more expensive_ )
         | competition to capture some allocation of this demand. Because
         | we're burning an increasing amount of money in a zero-sum
         | competition, _eventually_ the ecosystem must collapse under its
         | own weight.
         | 
         | We can sort of see this, I think, in people becoming
         | increasingly grumpy about how expensive everything is. But the
         | system is very circuitous, so we misallocate blame all over the
         | place.
         | 
         | Trying to regulate ads--I dunno, it seems hard to regulate
         | without stepping on free-speech toes (US perspective, ymmv in
         | other countries). I would rather regulate the collection of
         | data, which doesn't seem to be particularly protected in any
         | sense other than that private entities can mostly just do
         | whatever by default (it seems functionally similar to the sort
         | of stuff that the 4'th amendment was intended to protect us
         | against, except it is done by Facebook and Google so they get
         | away with it) (but to be explicit, I think it is probably legal
         | at the moment for companies to run vast surveillance networks,
         | we need new laws).
        
         | eesmith wrote:
         | You sound like a 20th-century cigarette company representative
         | using the fear of communism to keep the US government from
         | restricting cigarette ads.
         | 
         | Edit: Now, I don't know if an ad exec actually said it, but I
         | can find examples like:
         | 
         | > (2015) "Smoking ban is slippery slope toward communism" -
         | https://eu.statesmanjournal.com/story/opinion/readers/2015/0...
         | 
         | > (1948) "Rep Flannagan told the House of Representatives that
         | tobacco will also help in stopping communism." -
         | https://www.brasscheck.com/seldes/tobac6.html
         | 
         | > (2007) "Smoking bans are an act of Communist aggression. "
         | https://www.mesabitribune.com/news/smoking-bans-are-acts-of-...
         | 
         | More to the original point, Bern banned some outdoor
         | advertising last year (!). https://www.iamexpat.ch/expat-
         | info/swiss-news/bern-approves-... says "SVP councillor
         | Alexander Feuz was the most strident [opponent], calling the
         | change a "step towards Stone Age communism.""
         | 
         | Looks like Sao Paolo has a widespread advertising ban since
         | 2006(!!) https://en.wikipedia.org/wiki/Cidade_Limpa
         | 
         | Bern and Sao Paolo don't seem all that communist.
        
         | tehjoker wrote:
         | DPRK has been described as ad block for your life, but even
         | under communism to have a consumer economy a limited number of
         | regulated ads can be useful so ppl know products exist, but not
         | this brand combat to the death oversaturation.
        
         | Scarblac wrote:
         | Or let all browsers track users, sell the info, shows ads over
         | web sites, and so on. While blocking on page ads.
         | 
         | The market for ads shown on web pages and user info tracked by
         | pages will crash, so companies will have to find more direct
         | ways to make money again.
        
         | PaulRobinson wrote:
         | Marx actually had stuff to say here.
         | 
         | He expected the end state of capitalism to be business owners
         | just constantly fighting the markets to stay still. On the one
         | hand, they'd be constantly trying to figure out how to make
         | sure they were paying bottom prices for goods and services on
         | which they relied, and on the other they'd constantly be
         | fighting to try and sell in a saturated market. Eventually,
         | collapse would ensue.
         | 
         | This was one of the foundations for his thinking.
         | 
         | He couldn't have predicted information technology, or ad tech,
         | but the premise seems to hold up.
         | 
         | Of course, where he ended up was workers owning the means of
         | production and every business basically being a "lifestyle
         | business", with no need - or ability - to scale. This, as you
         | know, became corrupted into government ownership, central
         | planning of the economy, and all the other nightmares of a non-
         | free market.
         | 
         | The ideal state - and I think this is where Marx would have
         | wanted it - is that you might not have had a gazillion milk
         | brands all screaming for attention (and the consumer ultimately
         | paying for that, as it being priced into the amount they pay),
         | but there being a free market of worked-owned businesses.
        
       | balamatom wrote:
       | Back in the sticks we usta callit, um, a paperclip optimizer.
        
       | blacklight wrote:
       | The irony of watching this 2017 TED video in 2025, and find out
       | that my NoScript extension reports half a dozen of JS trackers
       | and ads providers on this page - including Google,
       | doubleclick.net, sail-personalize and sail-track.
       | 
       | Oh, and if you navigate to this page without NoScript, AdBlocker
       | or a PiHole DNS you'll probably be presented with a cookie
       | consent banner, a bunch of ads on the page and before watching
       | the video, and your data being shared with at least half a dozen
       | partners (a number that can increase dramatically if you visit
       | the page of any news outlet instead of ted.com).
       | 
       | So yeah, I guess that the message of this video aged like fine
       | wine.
        
       | joe_vanachi wrote:
       | lol if you think this is about clicking on ads
        
       | fracus wrote:
       | "We're"? Unabated capitalism.
        
         | Y-bar wrote:
         | I suppose it means the "general we", as in society at large or
         | at least a dominant section of, as opposed the "specific we".
        
       | jorgesborges wrote:
       | Is it possible to launch an offensive against advertising by
       | spoofing humans that consume ads so numbers increase so
       | dramatically they're meaningless?
        
         | doctorpangloss wrote:
         | No. If you know how to make prices move a certain direction, go
         | become a billionaire.
        
         | SpicyLemonZest wrote:
         | I don't think so. Ads were still common and widespread back in
         | the analog days when there was no such thing as a click through
         | rate to measure.
        
         | dest wrote:
         | Check AdNauseam!
        
       | ujkhsjkdhf234 wrote:
       | I have been groaning about income inequality a lot but it is
       | amazing how much of this can be explained by it. People do not
       | have the disposable income to spend on services so you make
       | people pay with attention. Give them the carrot for free so they
       | don't notice. On top of that, the product is free so there is no
       | expectation of support for the end user. You're getting it for
       | free so what are you complaining about?
        
         | dilyevsky wrote:
         | What would be the point of showing an ad to someone without
         | disposable income?
        
           | tough wrote:
           | They might not have enough disposable income to pay for
           | software but enough to pay for whatever is on the ad.
           | 
           | More generally, if the service is free, you're the product,
           | and you're being sold to someone else
        
             | dilyevsky wrote:
             | Both yours and your sibling comments seem to be operating
             | under the assumption that all advertisers are some kind of
             | idiots
        
               | tough wrote:
               | No, I operate under the assumption that advertisers can
               | scam gullible users.
               | 
               | From casinos, to shady inexistent job offers, to malware,
               | there's a whole world of -ads- targeting the final users
               | as a victim
        
               | ujkhsjkdhf234 wrote:
               | There are ads running on Youtube right now that deepfake
               | some celebrity to sell crypto.
        
               | tough wrote:
               | > There are ads running on Youtube right now that
               | deepfake some celebrity to sell crypto.
               | 
               | replying to myself bc i can't to @ujkhsjkdhf234
               | 
               | on x.com (formerly twitter) if you don't paid for premium
               | you get ads for drainers and scams on crypto etc too
               | 
               | it's overall a mess tbh, I never trusted nor liked
               | marketing or advertising, it's just lies in disguise.
        
               | candiddevmike wrote:
               | Advertisers have a perverse incentive to spend as much ad
               | money as possible. I think this is one of the few
               | scenarios where you can attribute something to malice.
        
           | kjkjadksj wrote:
           | Does the client know they lack disposable income? This is
           | just as much an exercise about fleecing a client out of their
           | adspend by giving shoddy metrics on your end.
        
           | lcnPylGDnU4H9OF wrote:
           | Some examples, with varying levels of predation:
           | 
           | An ad for Pampers shown to a family with a toddler; an ad for
           | Tidy Cats shown to a cat owner; an ad for Reese's shown to
           | someone who exhibits poor impulse control; an ad for
           | McDonald's shown to someone who works two jobs and doesn't
           | have time to cook food for themselves; an ad for a gambling
           | app shown to someone using a gambling app.
        
           | lrvick wrote:
           | Propaganda
        
           | amelius wrote:
           | It would change the way they spend their nondisposable money.
        
         | catigula wrote:
         | People definitely have disposable income. They can, and are
         | willing, to go into even non-trivial amounts of debt if you're
         | good enough.
         | 
         | The goal is extracting your portion of it via social
         | engineering and other mechanisms available to you.
        
         | netsharc wrote:
         | In the ancient times there was an ISP selling Internet access
         | where the catch is, you dial up via their program, and this
         | program would have an always-on-top window showing ads...
         | 
         | Then again, Facebook, Instagram, YouTube started "You pay for
         | it with your attention (and your data)" and only later have
         | they implemented payment for being ad-free, although with
         | Zuck's properties, the EU forced it.
        
         | MiddleEndian wrote:
         | Nothing to do with income equality, organizations will show
         | whatever ads they can get away with. I paid Microsoft thousands
         | of dollars for my Microsoft laptop. The hardware and form
         | factor are admittedly pretty fantastic. But in spite of this,
         | Microsoft is still determined to try (and fail) to show me ads.
        
         | grumbel wrote:
         | Money alone wouldn't fix this, as a Web where every page has a
         | paywall wouldn't be much better either. Which in turn would
         | concentrate most of the Web in a few services just as it is
         | today and enshittyfication would bring the ads back sooner or
         | later, even if you pay for the service.
        
           | corytheboyd wrote:
           | > bring the ads back sooner or later, even if you pay for the
           | service.
           | 
           | This has already happened for subscription TV services. Your
           | previously ad-free subscription now has ads, but you can get
           | rid of them again by upgrading! It's fucking gross. It's also
           | of course just going to work, and become the new normal.
        
         | accrual wrote:
         | Perhaps interesting anecdata - I have a close friend who has a
         | great career, plenty of assets and income, etc., but doesn't
         | pay to remove ads in their streaming services. Thus, together
         | we watch unskippable ads on a brilliant 70" OLED TV while
         | resting on plush leather sofa in their beautiful loft, haha.
        
       | nickdothutton wrote:
       | I am actively moving as many of my workflows as possible to the
       | terminal. I've always loved automation, but now it has become a
       | quest.
        
         | chairmansteve wrote:
         | The terminal helps automation?
         | 
         | How?
        
           | aib wrote:
           | Most input is text, most output is text, commands are text.
           | Vast majority of programming languages can process and
           | produce text out-of-the-box. There are countless utilities
           | for processing text. You can store, load, split and join text
           | easily. Send and receive it through most channels.
           | 
           | When everything is text, text files become libraries. Text
           | editors become macro processors.
        
             | codyvoda wrote:
             | yep if you can think in the terminal (scripts, files,
             | pipes) you can automate anything
             | 
             | + the minimalism in the age of ad-les enshittification is
             | refreshing
        
       | xyst wrote:
       | Blame corporate greed for this never ending cycle of
       | (human/psychological/and physical) exploitation in the name of
       | pRoFiT.
       | 
       | A companion presentation to the OP is "Beware, fellow plutocrats,
       | the pitchforks are coming" by Nick Haneaur in 2014 ---
       | https://www.ted.com/talks/nick_hanauer_beware_fellow_plutocr...
       | 
       | He has also been running a podcast called "Pitchfork Economics"
       | which I have found to be very enlightening on the state of this
       | world. From an economics point of view, it explains the
       | enshittification of many services we once enjoyed, the
       | destruction of the middle class.
       | 
       | The past 40+ years of policy based on "reagonomics"/"trickle down
       | economics", neoclassical/neoliberal economicsc and psuedoscience
       | from the Chicago School of Economics (ie, Milton Friedman)
       | represents the worst era of America.
        
       | Sophira wrote:
       | One thing I've noticed is that Reddit is very, very aggressive
       | about how it implements its telemetry.
       | 
       | Not only is the endpoint that it uses for collecting events
       | randomized each time you load a page, but it also happens that
       | every event collector URL is a valid API endpoint that is used
       | for other things. You can't block any of them with regular ad
       | blocking tools unless you're okay with blocking the corresponding
       | API endpoint. And given that the website itself uses the API,
       | this can be difficult.
       | 
       | It's evil and I hate it.
        
         | ornornor wrote:
         | > It's evil and I hate it.
         | 
         | That sums post-IPO Reddit up rather well
        
       | liendolucas wrote:
       | The presenter confeses that uses Facebook. Disappointed.
        
         | amelius wrote:
         | Maybe it's for the family pictures?
        
       | lrvick wrote:
       | Ban/block all ads always. Modern digital advertising cannot co-
       | exist with privacy and without being abused for propaganda.
        
       | buyucu wrote:
       | The internet has ads?
       | 
       | thanks to uBlock origin and pihole I don't see any of them.
        
       | avipars wrote:
       | Same video on YouTube:
       | https://www.youtube.com/watch?v=iFTWM7HV2UI
       | 
       | The one on TED.com appears to have been removed.
        
       | 1vuio0pswjnm7 wrote:
       | (2017)
       | 
       | No Javascript:
       | 
       | https://py.tedcdn.com/consus/projects/00/29/70/008/products/...
        
       | Dwedit wrote:
       | And if you resist, you are considered a scraper bot and are
       | blocked from the site.
        
       | Imustaskforhelp wrote:
       | I think the problem is, I feel like most ads are so empty,hollow
       | & fraudful on the internet...
       | 
       | I am okay with ads, if they aren't all the above.
       | 
       | But I don't know what the Algorithm overlord serves me as an Ad,
       | so I use Ublock Origin.
       | 
       | I actually think ads should probably be changed from paid
       | promotion to actually use that money on such a good level of ad
       | that even if you release it as a standalone video for example,
       | people would want to watch it.
       | 
       | And I think people are doing it, I still listen to this Splendor
       | Song Chalta rahe because of how great the music of this ad is.
       | 
       | But Most ads are of frauds trying to sell you a get rich quick
       | scheme etc. (atleast I feel like every ad wants to sell me a
       | course?), and I don't want to be the fraud's shitty course's next
       | victim, I hate such course sellers so much that I kind of want to
       | punch them through the video just thinking how the whole economy
       | of ads is generally revolving around these frauds..., and how
       | they make money is by scamming innocent individuals.
       | 
       | All of this while building a privacy nightmare, a dystopia.
       | 
       | No thanks. I am going to keep ads off of any of my services to a
       | higher level of degree though I do imagine that most people don't
       | donate shit & I don't even think that in businesses, the real
       | money are in normal clients because they require free tier and
       | way too much hassle for like 10$?, but rather business clients
       | (B2B).
       | 
       | Though I also feel this moral obligation to open source whatever
       | I build.. but then businesses can simply self host it, maybe I
       | should probably only release it as fair source?
       | 
       | IDK, the whole system boils down to money, I can be only so good
       | a person as the constraint of money requires me to. If money is
       | low, morality has a higher probability of being ignored... , IDK,
       | there is too much competition, sometimes unworthy,sometimes not,
       | but still too much competition on a lot of ideas and they have
       | not much differences so they try to do ads...
        
       | myvoiceismypass wrote:
       | One of the things that drives me absolutely bonkers is websites
       | popping up an ad or some modal to enter my email or subscribe to
       | something... While I am in the middle of scrolling or entering
       | text / interacting with a form. It's so jarring and frustrating
       | and usually results in me moving on.
       | 
       | UX largely sucks and takes a backseat to the ad experience now.
        
       | lawrenceyan wrote:
       | If everyone had a Solana wallet, and ads were natively
       | integrated, you'd receive $0.10 for every one you watch.
       | 
       | Consumers right now only get monetized. They see zero return from
       | their attention being taken away from them.
        
       | dang wrote:
       | Related:
       | 
       |  _Zeynep Tufekci: We 're building a dystopia just to make people
       | click on ads_ - https://news.ycombinator.com/item?id=29026203 -
       | Oct 2021 (2 comments)
       | 
       |  _We 're building a dystopia just to make people click on ads
       | (2017) [video]_ - https://news.ycombinator.com/item?id=16684860 -
       | March 2018 (170 comments)
       | 
       |  _We 're building a dystopia just to make people click on ads
       | [video]_ - https://news.ycombinator.com/item?id=15891014 - Dec
       | 2017 (50 comments)
       | 
       |  _We 're Building a Dystopia Just to Make People Click on Ads_ -
       | https://news.ycombinator.com/item?id=15572578 - Oct 2017 (12
       | comments)
        
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