[HN Gopher] Backblaze: Mounting Losses, Lawsuits, Sham Accountin...
       ___________________________________________________________________
        
       Backblaze: Mounting Losses, Lawsuits, Sham Accounting, Insider
       Selling
        
       Author : PaywallBuster
       Score  : 222 points
       Date   : 2025-04-26 11:30 UTC (11 hours ago)
        
 (HTM) web link (www.morpheus-research.com)
 (TXT) w3m dump (www.morpheus-research.com)
        
       | PaywallBuster wrote:
       | tl;dr
       | 
       | this is activist short seller report/investigation, some of the
       | points made:
       | 
       | - never been profitable
       | 
       | - execs selling aggressively
       | 
       | - loosing customers to Wasabi
       | 
       | - accused of cooking the books
       | 
       | - being sued by former execs for anti whistleblower/wrongful
       | termination
       | 
       | - execs leaving
        
         | ryao wrote:
         | Wasabi uses ZFS while backblaze does not. I wonder if this in
         | any way contributed to the cost differences.
        
           | k8sToGo wrote:
           | Wasabi also has a minimum storage requirement of 90 days
        
           | mkj wrote:
           | Wasabi doesn't seem to be a public company, so are they
           | profitable?
        
           | perrygeo wrote:
           | I suspect it does. When I was evaluating Wasabi years ago,
           | the sales engineers were very interested in knowing what
           | specific kind of data we had and how compressible it was. So
           | my guess (pure speculation) at the time was they use ZFS
           | compression internally but charge customers for the
           | uncompressed size.
        
             | dist-epoch wrote:
             | most of the files that matter, the big ones, are already
             | compressed/high entropy - images, videos, ...
        
             | Twirrim wrote:
             | If they care about compression at the ZFS level, that means
             | your file is going to be visible to anyone able to log in
             | to the server, because they're relying on (at best)
             | encryption at rest. That's not a great security model for a
             | storage service. You don't want anyone to be able to log in
             | to a server and see your actual files unencrypted.
             | 
             | If they're going to compress/decompress, ideally you'd want
             | them to have that at the point of ingestion, then
             | encrypted, and then store that on the target drive.
             | 
             | That way you can put very strong controls (audit,
             | architecture, software etc) around your encryption and
             | decryption, and be at reduced risk from someone getting
             | access to storage servers.
        
           | ksec wrote:
           | >Wasabi uses ZFS
           | 
           | Can't seems to find anything specific about Wasabi uses ZFS
           | on Google. And Wasabi doesn't change you on egress. So I
           | guess they are similar in terms of pricing.
           | 
           | Although B2 seems to be way more popular on HN. I rarely see
           | Wasabi here.
        
             | rustc wrote:
             | > And Wasabi doesn't change you on egress.
             | 
             | Wasabi only allows as much egress as the amount of data
             | you're storing and I don't think you can even pay for more:
             | https://wasabi.com/pricing/faq#free-egress-policy.
        
               | j45 wrote:
               | You can put something like cloudflare in front of it fro
               | free.
               | 
               | There's a number of CDNS that participate in zero egress.
        
             | badlibrarian wrote:
             | Book price is $6.99/TB for Wasabi vs $6/TB for Backblaze.
             | Wasabi charges 90 days minimum for storage, and egress
             | bandwidth is limited (honor system) to your total monthly
             | data storage amount.
        
               | thayne wrote:
               | Wasabi also requires you to pay for a minimum of 1TB,
               | whereas B2 charges per GB. That doesn't really matter for
               | a company using a ton of storage, but it does for my
               | personal use case of a few tens of GB.
        
             | trollied wrote:
             | Backblaze don't charge egress if you put it behind
             | Cloudflare (even the free tier).
        
               | alabastervlog wrote:
               | You won't, however, be able to serve most e.g. media
               | files or binaries this way, nor serve to clients like
               | mobile apps, while staying within the bounds of
               | Cloudflare's terms for their free and "self-serve" tier
               | paid accounts.
               | 
               | (Unless something's changed since the last time I
               | checked)
        
               | Sytten wrote:
               | I dont think that would be right otherwise they R2
               | offering would be kinda useless. I feel the restriction
               | was on video/streaming.
               | 
               | EDIT: OP is correct for CDN but if you use R2 even as a
               | transparent copy from another S3 like provider it is
               | allowed [1]
               | 
               | [1] https://blog.cloudflare.com/updated-tos/
        
             | cs02rm0 wrote:
             | Circumstantial, but they want software engineers
             | specifically with knowledge of ZFS:
             | 
             | https://job-boards.greenhouse.io/wasabi/jobs/4615087008
        
             | ryao wrote:
             | There is the testimonial on Klara Systems' website:
             | 
             | "The developers at Klara Inc. have been outstanding in
             | helping Wasabi resolve ZFS issues and improve performance.
             | Their understanding of ZFS internals is unmatched anywhere
             | in the industry" - Jeff Flowers, CTO, Wasabi Technologies
             | 
             | https://klarasystems.com/
             | 
             | You could also search the OpenZFS repository for commits
             | with the word Wasabi in them.
        
           | Twirrim wrote:
           | Backblaze uses erasure encoding, which is currently the best
           | and most efficient way to do storage. It's how every major
           | object storage platform works.
           | 
           | The very quick high level explanation is that in storage you
           | talk about "stretch factor". For every byte of file, how many
           | bytes do you have to store to get the desired durability. If
           | your approach to durability is you make 3 copies, that's a 3x
           | stretch factor. Assuming you're smart, you'll have these
           | spread across different servers, or at least different hard
           | disks, so you'd be able to tolerate the loss of 2 servers.
           | 
           | With erasure encoding you apply a mathematical transformation
           | to the incoming object and shard it up. Out of those shards
           | you need to retrieve a certain number to be able to reproduce
           | the original object. The number of shards you produce and how
           | many you need to recreate the original are configurable.
           | Let's say it shards to 12, and you need 9 to recreate. The
           | amount of storage that takes up is the ratio 9:12, so that's
           | a 1.3x. For every byte that comes in, you need to store just
           | 1.3x bytes.
           | 
           | As before you'd scatter them across 12 shards and only
           | needing any 9 means you can tolerate losing 3 hard disks
           | (servers?) and still be able to retrieve the original object.
           | That's better durability despite taking up 2.7x less storage.
           | 
           | The drawback is that to retrieve the object, you have to
           | fetch shards from 9 different locations and apply the
           | transformation to recreate the original object, which adds a
           | small bit of latency, but it's largely negligible these days.
           | The cost of extra servers for your retrieval layer is
           | significantly less than a storage server, and you wouldn't
           | need anywhere near the same number as you'd otherwise need
           | for storage.
           | 
           | The underlying file system doesn't really have any
           | appreciable impact under those circumstances. I'd argue ZFS
           | is probably even worse, because you're spending more
           | resources on overhead. You want something as fast and
           | lightweight as possible. Your fixity checks will catch any
           | degradation in shards, and recreating shards in the case of
           | failure is pretty cheap.
        
             | srean wrote:
             | > It's how every major object storage platform works.
             | 
             | Very interesting. Could you name a few, am curious. I would
             | be happy if erasure codes are actually being used
             | commercially.
             | 
             | What I find interesting is the interaction of compression
             | and durability -- if you lose a few compressed bytes to
             | reconstruction error, you lose a little more than a few.
             | Seems right up rate-distortion alley.
        
               | pas wrote:
               | Ceph has a very stable EC feature. And lot of companies
               | use Ceph as a storage backend. Unfortunately I cannot
               | find any straightforward statement about a commercial
               | offering, but I would bet that DreamHost's DreamObjects
               | does use it.
               | 
               | While it's not "commercial", but CERN uses it and many
               | other institutions.
               | 
               | https://indico.cern.ch/event/941278/contributions/4104604
               | /at... --- 50PB
               | 
               | ...
               | 
               | ah, okay, finally an AWS S3 presentation that mentions EC
               | :)
               | 
               | https://d1.awsstatic.com/events/Summits/reinvent2022/STG2
               | 03_...
        
               | Twirrim wrote:
               | That I know of (and is public so I'm not breaching any
               | NDA) AWS S3[1], Azure[2], GCP[3], Backblaze[4],
               | Facebook's storage layer uses it[5][6], and Oracle
               | Cloud's Object Storage Platform[7].
               | 
               | The economies of scale mean that you really have to have
               | something like erasure encoding in place to operate at
               | large scale. The biggest single cost for cloud providers
               | is the per-rack operational costs, so keeping the number
               | of racks down is critical.
               | 
               | [1]https://d1.awsstatic.com/events/Summits/reinvent2022/S
               | TG203_...
               | 
               | [2]https://www.usenix.org/system/files/conference/atc12/a
               | tc12-f...
               | 
               | [3]https://cloud.google.com/storage/docs/availability-
               | durabilit...
               | 
               | [4]https://www.backblaze.com/blog/reed-solomon/
               | 
               | [5]https://www.usenix.org/conference/hotstorage13/worksho
               | p-prog...
               | 
               | [6]https://research.facebook.com/publications/a-hitchhike
               | rs-gui... they even do some interesting things with
               | erasure encoding and HDFS
               | 
               | [7] https://blogs.oracle.com/cloud-
               | infrastructure/post/first-pri...
        
             | cantrecallmypwd wrote:
             | More or less.
             | 
             | XFS or ext2 (or 3 or 4 wo journal), without LVM or mdraid.
             | 
             | There's no point to adding RAID at the hardware or OS level
             | for object storage boxes when redundancy exists at the
             | application level. A drive with too many errors will be
             | marked "dead" and just spun down and ignored.
             | 
             | Metadata servers OTOH tend to be engineered to be much more
             | reliable beasts.
        
       | cj wrote:
       | From the article (TLDR: the author has a financial interest in
       | seeing their stock decline)
       | 
       | > Initial Disclosure: After extensive research, we believe the
       | evidence justifies a short position in shares of Backblaze
       | (NASDAQ: BLZE). Morpheus Research holds short positions in BLZE,
       | and Morpheus Research may profit from short positions held by
       | others. This report represents our opinion, and we encourage all
       | readers to do their own due diligence. Please see our full
       | disclaimer at the bottom of the report.
        
         | dist-epoch wrote:
         | And contrary to popular opinion, Taleb thinks that you should
         | put more weight on such opinions, because they have skin in the
         | game and are willing to back their beliefs with money. Short
         | selling is not risk free, if they are wrong, they will get
         | burned.
        
           | hobs wrote:
           | I mean, just read the article - if half the stuff stated is
           | true its pretty bad, though its interesting how much of the
           | drama is centered around 2022.
        
             | tw04 wrote:
             | If half the stuff stated is not true, he'll assuredly be
             | facing a lawsuit.
        
           | jillyboel wrote:
           | And writing articles like this makes it more likely they
           | become right
        
             | Spooky23 wrote:
             | Well yeah, when people find out that someone is stealing
             | from them, they tend to not want to do business.
        
             | 3eb7988a1663 wrote:
             | That is how short selling works. Do lots of research, find
             | some fatal flaw in a business model that everyone else has
             | missed, and put money on the position. The final step is
             | you have to advertise your findings, otherwise you are
             | sitting on secret knowledge which the market will not price
             | appropriately.
        
         | Spooky23 wrote:
         | Sure, but I'd more worried that the founders and management
         | seem like they are short. The CEO left, announced a big stock
         | sale, cancelled it, then dumped a bunch coincidentally when the
         | CFO left (but before disclosure). Then the company hired an MLM
         | CFO.
         | 
         | Oh, and the finance employees refused to sign off on the books
         | and a few are suing the company.
         | 
         | It sucks, but Backblaze is cooked.
        
           | cj wrote:
           | Sure, I agree.
           | 
           | But this is a hit piece. For any hit piece, I think it's
           | important for readers to know the motivations of the author,
           | regardless of the validity of the claims.
        
         | gruez wrote:
         | That's basically how every short report works. Finding
         | corporate malfeasance and writing a report costs money, and
         | Backblaze isn't famous enough that journalists from the new
         | york times or propublica would go after them. So the only
         | people with incentive to expose such corporate malfeasance are
         | short sellers.
        
         | dmtroyer wrote:
         | I would have appreciated seeing this at the top of the article.
        
       | lud_lite wrote:
       | As a customer do I need to worry? It is my favourite cheapo
       | backup.
        
         | klodolph wrote:
         | I recommend worrying about any service where you don't pay a
         | fee that scales with usage. This includes Backblaze. Yes, I
         | recommend worrying about Backblaze and I've recommended
         | worrying about it for a while.
         | 
         | Storage costs money. People love to dream up creative business
         | models where your personal storage is subsidized by some other
         | part of the business, but I think it's just a matter of time
         | before the business model changes. At the end of the day,
         | there's a massive gravitational pull that brings everything in
         | line with market rates. These days, I think we have a pretty
         | good idea of what market rates are for cloud storage. Anything
         | less than market rates should be viewed with suspicion.
         | 
         | From another angle, in any long-term relationship with a
         | vendor, you want the vendor to make money. We know that major
         | cloud vendors do, or at least close enough, because they charge
         | the same for small customers and big ones (or close enough).
         | None of them offer unlimited data... or at least, not any more
         | (most of them _used_ to, but those parts of the business always
         | get shut down).
        
           | lud_lite wrote:
           | Thanks! I suspect that for my use case (actual backup no meed
           | for cloud access) s3 glacier is statistically cheaper.
        
             | gruez wrote:
             | >actual backup no meed for cloud access
             | 
             | How do you test your backups? You do test your backups,
             | right? Your other comment mentions using dropbox, but
             | that's hardly a real backup solution, and you could easily
             | run into a situation where you need to retrieve files
             | beyond the 30 day window.
        
               | mingus88 wrote:
               | If you regularly test your backups, glacier gets a lot
               | more expensive due to egress fees
               | 
               | And it's such a good thing to remind people of. You don't
               | manage a backup service. Nobody cares about backups.
               | 
               | People care about restores.
        
               | klodolph wrote:
               | Glacier egress is less than it used to be, and you can
               | use a combination of glacier + other storage classes
               | using lifecycle rules.
               | 
               | I would personally be fine running tests on data that is
               | recently backed up and only testing the data in glacier
               | once or twice. Think about why you test backups in the
               | first place--the main errors you're trying to catch are
               | problems like misconfiguration, backups not getting
               | scheduled or not running, or not having access to your
               | encryption keys. You can put your most recent backup in
               | "infrequent access" and let older objects age out to
               | glacier with lifecycle rules.
               | 
               | Glacier used to have really expensive retrieval costs.
               | That's now called "glacier deep archive" and as far as I
               | know, major use cases are things like corporate
               | recordkeeping / compliance (e.g. Sarbanes-Oxley). The
               | costumers for deep archive should be sophisticated
               | customers.
        
           | leidenfrost wrote:
           | What do you recommend as an alternative? I use it as a
           | cheaper replacement to S3
        
             | geerlingguy wrote:
             | I backup to Amazon Glacier S3 Deep Archive backed buckets.
             | The price is only a little higher for a few TB than other
             | providers, though egress fees in case of restore are a lot
             | higher. That's a tradeoff I'm willing to make as I'd have
             | two have two separate local NAS replicas corrupt or die
             | before I need to rely on the Deep Archive.
        
             | Spooky23 wrote:
             | For raw backup, I use GCP. Pricing is similar to AWS and
             | the deep storage is easier to use.
             | 
             | For most regular people, I suggest Google Drive or OneDrive
             | because you get the value add of the their ecosystem. With
             | Google, Photos are good. With Microsoft, the
             | Office+OneDrive subscription is a great value.
        
             | billfor wrote:
             | IDrive.
        
           | jillyboel wrote:
           | Huh? b2 absolutely scales with usage. Here is their pricing
           | page: https://www.backblaze.com/cloud-storage
        
           | gruez wrote:
           | >These days, I think we have a pretty good idea of what
           | market rates are for cloud storage. Anything less than market
           | rates should be viewed with suspicion.
           | 
           | Are you talking about their B2 product or their backup SaaS?
           | The former has "fee that scales with usage", and the latter
           | probably has enough normal users (ie. not data hoarders
           | backing up 50 TB on the $99/year plan that they're not losing
           | money overall.
        
             | mingus88 wrote:
             | According to the article they _are_ losing money overall,
             | every quarter since the IPo
        
               | gruez wrote:
               | I meant the unit economics of their backup product, not
               | the company as a whole. They made $69M in _gross_ profit
               | in 2024, with a gross margin of 55%. That turns into a
               | lost only after subtracting R &D ($42M), sales and
               | marketing ($44M), and G&A ($29M). Of course, those
               | expenses can't be ignored in the context of a company
               | that's set out to make money, but at least they're not
               | selling $10 worth of storage for $5, like the OP implied.
        
             | klodolph wrote:
             | https://www.backblaze.com/cloud-backup/pricing
             | 
             | $99/year with no limits on data, as far as I can tell. The
             | context here is someone talking about personal backups, not
             | Backblaze's broader offerings. We know the market rates for
             | cloud storage, more or less, since they've converged
             | somewhat, across the industry. This makes it easy to
             | calculate what kind of usage patterns would lead someone to
             | save money at Backblaze.
             | 
             | Cloud services often have a free tier or cheap tier to
             | attract new customers. IMO, this is not it. This is a
             | product. These people are not turning around and signing
             | contracts with Backblaze at work. At least, not many.
             | 
             | So it could be that people are just using it below its
             | limits, or it could be that it's subsidized by other parts
             | of the business. Overall P&L is irrelevant--you want to be
             | able to explain this product as a profitable product, as
             | some viable sales channel, or as marketing.
             | 
             | My recommendation is to buy storage products where the
             | company is making money off you, or nearly.
        
               | ricardobeat wrote:
               | The backup plan has no API access (you need to use B2
               | which is usage-billed), it's for a single machine, and
               | external drive data is lost after 30 days from last scan
               | which makes it very inconvenient for anything other
               | than.. backing up a computer's hard drive. Nothing
               | indicates misuse of this plan is causing elevated
               | operating costs for them.
        
               | klodolph wrote:
               | I'm aware. That isn't relevant to my analysis.
        
               | immibis wrote:
               | I believe they're public about the fact they have some
               | users who back up hundreds of TBs and they're still
               | willing to just deal with it to keep the flat price
               | structure.
        
               | gruez wrote:
               | >$99/year with no limits on data, as far as I can tell.
               | The context here is someone talking about personal
               | backups, not Backblaze's broader offerings. We know the
               | market rates for cloud storage, more or less, since
               | they've converged somewhat, across the industry. This
               | makes it easy to calculate what kind of usage patterns
               | would lead someone to save money at Backblaze.
               | 
               | So do the calculations? As I mentioned in another
               | comment, their unit economics are sound, with them making
               | more than 50% gross margin.
               | 
               | >So it could be that people are just using it below its
               | limits
               | 
               | That's how many businesses work. Many low end gym chains
               | operate on the assumption that most users won't use their
               | services. There's no way that planet fitness can equip
               | and operate a gym for $10/month per member, if everyone
               | one of them went regularly. That doesn't mean it's a bad
               | idea to get a planet fitness membership (assuming you'd
               | actually go), or that they're at risk of going under.
        
               | klodolph wrote:
               | > So do the calculations?
               | 
               | Is this some kind of personal challenge? It's
               | _arithmetic_ for chrissakes, not calculus. S3 IA $0.0125
               | /Gb-mo, ingress basically free,
               | $99/yr/(12mo/yrx$0.0125/Gb-mo)=660 Gb. Reasonable to
               | ignore egress for backups--you may want to account for
               | it, but it's reasonable to ignore it. Do your own
               | calculations if you have different assumptions.
               | 
               | That's not hard. The numbers don't have to be exact.
               | 
               | Maybe I just think it's easy because I've run numbers
               | like these for a living. Given X different storage
               | configurations, under which conditions is configuration 1
               | cheaper than configurations 2 and 3?
               | 
               | > That's how many businesses work. Many low end gym
               | chains operate on the assumption that most users won't
               | use their services. There's no way that planet fitness
               | can equip and operate a gym for $10/month per member, if
               | everyone one of them went regularly. That doesn't mean
               | it's a bad idea to get a planet fitness membership
               | (assuming you'd actually go), or that they're at risk of
               | going under.
               | 
               | The gym closes I can buy a different gym membership. My
               | cloud storage service closes, it may be difficult to move
               | my data to a different provider, depending on how much
               | data and what kind of rate limits. We've seen this
               | before. People with data stuck in an "unlimited" storage
               | service that's shutting down, trying to transfer it but
               | getting their egress throttled.
               | 
               | The economics of gyms are different because the cost is
               | not only the membership, but also the time it takes you
               | to get to the gym. Cloud services are a much more
               | efficient market, which means the margins are much lower.
        
               | gruez wrote:
               | >Is this some kind of personal challenge? It's arithmetic
               | for chrissakes, not calculus. S3 IA $0.0125/Gb-mo,
               | ingress basically free, $99/yr/(12mo/yrx$0.0125/Gb-
               | mo)=660 Gb.
               | 
               | This includes AWS's margin, which could be quite
               | handsome. Bandwidth costs for the top 3 hyperscalers have
               | converged to around 9 cents per GB, but nobody seriously
               | thinks that's anywhere close to to the actual cost of
               | bandwidth, or that hetzner/ovh is going to go under
               | because they're offering 1TB ($90) of bandwdith for their
               | $5/month VPS.
               | 
               | Even taking the 660GB figure at face value, that's
               | plausibly within the range of what I'd expect the average
               | person to have backed up, especially when you consider
               | that the pricing is per machine, and the standard
               | desktop/laptop comes with around 500 GB of storage.
               | 
               | You've also failed to address my point about their gross
               | margins. The reliability of their books have been
               | questioned, but even the short report didn't accuse them
               | of cooking that metric.
               | 
               | >The gym closes I can buy a different gym membership. My
               | cloud storage service closes, it may be difficult to move
               | my data to a different provider, depending on how much
               | data and what kind of rate limits. We've seen this
               | before. People with data stuck in an "unlimited" storage
               | service that's shutting down, trying to transfer it but
               | getting their egress throttled.
               | 
               | It's a _backup_ service. It 's not even trying to compare
               | itself with the likes of dropbox or onedrive. You should
               | have at the very least a second copy locally.
        
           | Spooky23 wrote:
           | I'd make the exception for Google Drive, OneDrive and
           | whatever the AWS one is. The hyperscalers are able to get
           | prices way cheaper with economies of scale and price models
           | in a sustainable way.
           | 
           | When O365 launched, they were using spinning disk for
           | exchange. The issue was that they stranded capacity because
           | of the IOPS needs of exchange. So "free", (low iops)
           | SharePoint and OneDrive for business data utilized that
           | "free" capacity.
        
             | rsync wrote:
             | "I'd make the exception for Google Drive, OneDrive and
             | whatever the AWS one is."
             | 
             | No - no exceptions.
             | 
             | We must, as sophisticated 21st century actors, insist that
             | providers (especially providers of critical services) have
             | financial interests that align with our own interests.
             | 
             | I don't care how big the parent is or how much money they
             | have to burn - if it makes financial sense to _keep you
             | from storing your backups_ you need to go elsewhere.
        
               | immibis wrote:
               | On the other hand why should you not extract value from
               | someone who is giving you free value?
        
               | Spooky23 wrote:
               | Unless you uuencode your photos and chisel them into
               | stone tablets, stored in your personal salt mine, you're
               | not serious about backups.
        
               | Spooky23 wrote:
               | You're missing the point. Those companies are providing
               | extremely profitable services, of which data storage is a
               | part. Office and Workspace are lines of business with
               | 50-60% margins.
               | 
               | Non-nerds are going to screw up backups without good UI.
               | If you want to pay by the drink, like I said, use the
               | hyperscalers.
        
             | j45 wrote:
             | The economies of scale go into profit for them while still
             | incrementally increasing costs for clients.
             | 
             | If it was aligned with economies of scale, customers would
             | get more storage for the same price every year.
             | 
             | We don't hear about cloud prices coming down that often.
        
           | rsync wrote:
           | "I recommend worrying about any service where you don't pay a
           | fee that scales with usage."
           | 
           | This is the issue and it is a heuristic that people need to
           | develop.
           | 
           | Your provider _especially your backups provider_ needs to
           | have interests that are aligned with your interests.
           | 
           | The non-B2 portion of Backblaze has a financial incentive to
           | _keep you from using their product_ and to use as little of
           | their space as possible. This is a bad, misaligned set of
           | incentives.
           | 
           | On the B2 side, all of our suspicions about the (well timed)
           | "me too" IPO have been confirmed with each and every
           | quarterly report showing increased debt load and the classic
           | "losing money but making up for it on volume".
           | 
           | Now that money isn't free anymore it's just a matter of time.
           | 
           | The sad part is they don't use standard, commodity JBOD
           | enclosures so there won't even be anything useful in the fire
           | sale :(
        
             | klodolph wrote:
             | > Your provider especially your backups provider needs to
             | have interests that are aligned with your interests.
             | 
             | I also think about all those cafes with free WiFi, where
             | you buy a single coffee and take up a table for six hours
             | while you browse Facebook and have your screenplay open in
             | the background. I benefit, but the cafe doesn't.
        
           | immibis wrote:
           | You should worry they'll increase the price and worry they'll
           | delete your data if you don't pay the higher price. It's not
           | necessary to worry they'll go out of business just because
           | they are charging a fixed price. They'll raise the price long
           | before going out of business.
        
             | j45 wrote:
             | Having your own NAS in the mix more and more is
             | unavoidable.
             | 
             | On one side, the cloud is someone else's computer they will
             | always charge more an more for it because customers have
             | not learned the economics of cloud hosting and how
             | profitable it is on the other end.
             | 
             | On the other side, a NAS is your storage computer, in a
             | simplified home appliance form. Connect it to back up to
             | any cloud you wish.
        
           | j45 wrote:
           | Storage is a fixed fee (space on a hard drive). It make money
           | every month when it sits there and is used.
           | 
           | Bandwidth costs can seem like a lot more, but when you
           | purchase a 10 gig fibre, you have unlimited data, up until
           | the full speed of the 10 gig fibre, 24/7. That number in TB
           | can be calculated.
           | 
           | Clouds massively mark up services. Ones that underprice can
           | have the opposite problem.
           | 
           | I have heard good things about the Backblaze service itself,
           | and appreciate the hard drive reviews they put out.
        
         | dist-epoch wrote:
         | If it's your only backup, yes, you definitely should.
        
           | lud_lite wrote:
           | It's one of two backups. The software is great. Dropbox level
           | of just works. iDrive by comparison is cheaper but always
           | errors and files it couldn't touch.
        
             | nikisweeting wrote:
             | Yeah do NOT do iDrive if you use git or care about
             | symlinks, I learned the hard way. Backblaze doesn't backup
             | symlinks either for that matter...
        
               | mingus88 wrote:
               | I use restic with b2 as a backend
               | 
               | It's not the same service as backblaze's client but it
               | does everything I need, with dedupe
        
               | rsync wrote:
               | "Yeah do NOT do iDrive if you use git or care about
               | symlinks, I learned the hard way. Backblaze doesn't
               | backup symlinks either for that matter..."
               | 
               | Gosh, if only there were a cloud storage provider that
               | gave you an empty UNIX filesystem you could do anything
               | you wanted with ... maybe something built totally on open
               | standards that could handle hardlinks and symlinks and
               | such ?
               | 
               | If only ...
        
               | cantrecallmypwd wrote:
               | tarsnap, mega ;)
        
               | rsync wrote:
               | The world would be a better place if more people used
               | tarsnap...
        
               | lud_lite wrote:
               | It is expensive. If we do a monthly test restore like
               | someone suggested then 1TB costs $6000/y. No restores is
               | $3000/y. s3 regular is 10% of that.
        
         | everfrustrated wrote:
         | They're not at risk of going bankrupt. This is more about
         | confidence in the company to go anywhere that would help the
         | share price.
         | 
         | The company is being plundered and run for the benefit of the
         | exec team printing shares for themselves. Nobody should be
         | buying shares expecting the price to rise.
        
         | stego-tech wrote:
         | If the service isn't making money consistently, I would worry
         | about its long-term viability. This is basic commoditized
         | storage they're managing to screw up making a profit on, not
         | some super-niche or brand-new product line.
         | 
         | It's bits in a barn, and they're not making rent. That's
         | worried me enough to re-evaluate my relationship with them,
         | especially in light of this research.
        
       | Havoc wrote:
       | sigh...literally just recommended it to a family member as the
       | simple option
        
         | nodesocket wrote:
         | You should not stop recommending Backblaze due to a short
         | seller's opinion piece. What are their motivations?
        
         | EasyMark wrote:
         | do some research, this article smells of hit piece, especially
         | since the author is set to make money off of bad publicity for
         | the company.
        
       | sjml wrote:
       | Article says they're losing customers to Wasabi, but as far as I
       | can see on a quick perusal of their website, Wasabi is just
       | straight storage? For me, a lot of the benefit of Backblaze comes
       | from a (mostly) good client solution that handles the automated
       | backup. The backup history upsell is also great for someone (like
       | me) whose travel patterns often mean going months without
       | reliable internet.
       | 
       | I know I could use some open source stuff to get similar
       | functionality, but I feel almost as nervous rolling my own backup
       | as I would rolling my own crypto. Does Wasabi have some client
       | solution that I'm missing?
        
         | tw04 wrote:
         | You're missing the point. Enterprise customers where they would
         | presumably see the bulk of their profits is what they're losing
         | to wasabi. Commercial "unlimited backups" is not a wildly
         | profitable business which is why basically every other
         | competitor in the space either failed or intentionally exited
         | the market segment.
        
           | sjml wrote:
           | Ah, got it; that makes sense. Thanks for the clarification.
        
         | gruez wrote:
         | >Article says they're losing customers to Wasabi, but as far as
         | I can see on a quick perusal of their website, Wasabi is just
         | straight storage?
         | 
         | That's addressed in the article:
         | 
         | >Since 2021, Backblaze's B2 Cloud Storage segment revenue
         | growth has outpaced its legacy Computer Backup segment. In Q4
         | 2024, the company announced that its B2 Cloud Storage segment
         | generated $17.1 million in revenue, surpassing its Computer
         | Backup revenue of $16.7 million.
         | 
         | Even if Wasabi isn't a straight replacement for Backblaze's
         | entire business, it's a replacement for its biggest and fastest
         | growing segment.
        
           | nikisweeting wrote:
           | how in the world do they only make $17.1 in _revenue_ ,
           | everyone I know is on BackBlaze, even if they're only used by
           | techy people I'm surprised they're not making $100m+/quarter.
        
             | geerlingguy wrote:
             | They're cheap (the reason many people use them), and the
             | number of people we know that use them is ridiculously
             | outsized compared to the general population, because we
             | know people in the tech sphere.
        
             | gruez wrote:
             | Anecdotally most people, even "techy people" don't do
             | actual backups. At best, they have icloud/google backup
             | turned on for their phone, and upload important files are
             | on dropbox/onedrive.
        
             | conradfr wrote:
             | Maybe you know their entire customers base.
             | 
             | I know nobody who use them, so it all balances itself.
        
             | anon7000 wrote:
             | I mean, my B2 monthly bill is like 17 cents.
             | 
             | If they don't have enterprises and people storing large
             | amounts of data...
        
               | ramraj07 wrote:
               | Turns out big enterprise was right in not adopting such a
               | small player lol.
        
           | j45 wrote:
           | Appreciate the intro to Wasabi, happy to learn about others
           | too while evaluating backblaze.
        
         | esperent wrote:
         | By coincidence I just spent several hours today comparing
         | exactly these two services (Wasabi vs B2) and even though I am
         | familiar with Backblaze and have used it before, I went with
         | Wasabi. It's basically the same price, has more regions, a very
         | simple interface, and rather than having to manage both hot and
         | cold storage Wasabi is cheap enough to just throw everything
         | into hot.
         | 
         | The only downside I found is that they limit free egress to
         | 100% of your storage (so if you store 1tb, you get 1tb egress).
         | In practice I don't think this will be an issue for my use
         | case.
         | 
         | So I'm an example of a person who this morning had almost never
         | heard of Wasabi, knows Backlaze well, and after an hour or two
         | of research I have completely switched over.
        
           | mdasen wrote:
           | Isn't B2 cheaper than Wasabi? B2 is $6/TB while Wasabi is
           | $6.99/TB. Why would you have to manage hot and cold storage
           | with B2?
           | 
           | Wasabi also treats every object as having a minimum 90-day
           | storage period. So if you upload something and delete it,
           | it's still considered "stored" for billing purposes for that
           | 90-day minimum.
           | 
           | B2 also gives you 3x storage as free transfer compared to 1x
           | for Wasabi.
           | 
           | I'm not saying you shouldn't go with Wasabi, but the
           | reasoning you've articulated doesn't seem to track.
        
             | masfuerte wrote:
             | Additionally, Wasabi bills you for a minimum of 1TB of
             | active storage, which is $6.99/month. For my modest backup
             | needs it is way cheaper to use any service that bills per
             | GB.
             | 
             | https://wasabi.com/pricing/faq
        
         | dehrmann wrote:
         | > but I feel almost as nervous rolling my own backup as I would
         | rolling my own crypto
         | 
         | Is there a Restic frontend for Windows that you'd be
         | comfortable setting up a family member with?
        
       | rdtsc wrote:
       | > While Budman claimed that he wanted to avoid any appearance of
       | trying to "time the market," he appears to have done so nearly
       | perfectly, as Backblaze's shares crashed by as much as 26%
       | intraday following the announcement and have continued to slide
       | ever since.[5]
       | 
       | Doesn't that seem like insider trading? I guess he can claim he
       | didn't know so and so was going to quit.
        
         | Spooky23 wrote:
         | It almost certainly is. Canceling the planned sale makes it
         | look even worse.
         | 
         | But... are there securities laws in this era where policy
         | decisions are timed to pump/dump the lowest?
        
         | hinkley wrote:
         | Not to say he's innocent, but insiders can also trigger market
         | crashes just by selling their stock. There are public records
         | of substantial holdings by company insiders and while I don't
         | think they're made available immediately, they are updated
         | periodically and people can and do read into it.
         | 
         | That's part of why they usually deputize a brokerage to
         | periodically sell a fraction of their holdings at intervals.
         | 
         | It's been a long while since I paid any attention to this but I
         | do believe I saw at least a couple of instances of an insider
         | triggering weakness in their stock just by increasing the rate
         | of sale of their holdings.
        
           | rdtsc wrote:
           | Yeah it would have to be something like that. It seems a too
           | obvious of a move, so I figured he might have had a solid
           | loophole.
        
             | hinkley wrote:
             | To wit: Bill Gates did a bunch of press before starting his
             | foundation to make it clear that him selling MS shares was
             | not about concerns over MS's future but that he needed a
             | shitload of money for other pursuits.
             | 
             | And Warren Buffet would use many frontmen to slowly buy
             | shares without triggering a buying frenzy. You can't just
             | buy or sell 3% of a company without causing drama.
        
       | mikeryan wrote:
       | Totally an aside but is Morpheus what happened to the Hindenburg
       | Research guys after the founder of that stepped away? The site is
       | eerily similar and the timing makes sense. I loved reading
       | Hindenburg's research.
        
         | sndean wrote:
         | I think so, or at least they have Hindenburg alumni working for
         | them: https://x.com/NateHindenburg/status/1900596203156304371
        
       | guerrilla wrote:
       | Well if they go out of business where the hell am I going to get
       | my hard drive statistics from? ;D
        
         | tgtweak wrote:
         | Did they cook the books on those too?
         | 
         | honestly I participated in the IPO then sold when it was up a
         | bit - I had faith in their fundamentals as a business but they
         | did not seem mature as a public company.
        
           | guerrilla wrote:
           | I don't know what the incentive would be for doing that.
           | Could they use it to drive prices on HDDs lower somehow? I
           | vaguely recall them being activist as far as quality.
        
       | avsteele wrote:
       | Very happy with their B2 storage. Easy to use, works well, prices
       | fine. I use it as a backup target for several of my Synology
       | NAS's. I hope they stay in business
        
       | nikisweeting wrote:
       | None of this really shook my faith in Backblaze being able to
       | recover until I got to this part:
       | 
       | > Instead, Backblaze's new CFO, Marc Suidan, joined from
       | Beachbody (NYSE: BODI), a multi-level marketing company
       | 
       | eek
        
         | hiyer wrote:
         | Beachbody isn't an MLM. They sell workout programs (used to be
         | dvds but have now moved to a subscription model). From personal
         | experience, I can say that at least one of their programs -
         | Tony Horton's P90X - is very good.
        
           | sixhobbits wrote:
           | I know nothing about them so not saying you're wrong but the
           | statement "X is not an MLM" is normally a positive indication
           | that X is an MLM.
           | 
           | And then promoting them also gives strong mlm vibes.
           | 
           | So I would bet more money on them being an mlm after reading
           | your comment than before
        
             | slenk wrote:
             | BODI was an MLM that had to stop being an MLM and are
             | hemorrhaging money
        
             | ellen364 wrote:
             | Under that rule of thumb, anything accused of being an MLM
             | will seem like an MLM, even if the accusation is absurd.
             | 
             | "Uh, what?? Air isn't an MLM, it's just the thing we
             | breath. We all need it to live."
             | 
             | "Huh, I guess air is an MLM after all. Wild."
        
               | hinkley wrote:
               | Conversely, "they're not an MLM, they sell a product." Is
               | a bullshit, non-defense statement. MLMs always have a
               | product. That's what keeps them from being Ponzi schemes.
        
               | derefr wrote:
               | A finer distinction might be between MLMs (where the
               | _multi-level_ part is very literal -- everyone is being
               | garnished by their upline and profiting from their
               | downline), vs. flat marketing organizations that just
               | give (centralized, corporate, one-time) recruitment
               | bonuses to their salespeople.
               | 
               | Vector Marketing, for example -- the company that sells
               | Cutco knives door-to-door -- might be _incredibly scummy_
               | , sure. Their entire business model is to
               | 
               | 1. talk college students into thinking they can make a
               | continuous monthly profit by selling $800 knife sets
               | (when really the profit is one-time at best, by tapping
               | into each college student's family and friends -- who are
               | only sympathetic enough to buy the knives [if they even
               | are], because it's their family/friend asking);
               | 
               | 2. forcing those college students to "buy into" the
               | company, purchasing a knife-set of their own to use in
               | sales demos (which they can't return if they quit);
               | 
               | 3. and also forcing those college students to recruit
               | other college students on campus.
               | 
               | But, because every transaction is ultimately just lining
               | _Vector Marketing 's_ pockets directly -- without any
               | revenue structure involving making more money as you
               | recruit others whose sales "become your sales" -- it's
               | _not_ Multi Level Marketing.
               | 
               | It's just sleazy.
               | 
               | (And yes, this _is_ just me taking this opportunity to
               | rant about Vector Marketing. I have half a Cutco knife
               | set laying around, from when my college roommate attended
               | a  "job offer" and got essentially bullied into buying a
               | set before they could leave. Every time I use it, I think
               | of how tarnished the Cutco brand is by these awful
               | tactics of Vector Marketing's practices. Which is a
               | shame, because they're decent knives. But obviously not
               | knives I'd ever recommend anyone buy, because I don't
               | want to support a company that _thinks it 's a good idea_
               | to work with a company like Vector Marketing.)
        
           | lolinder wrote:
           | They have been historically [0], it looks like they only
           | changed their model last October [1], a few months _after_
           | Marc Suidan switched to Backblaze.
           | 
           | TFA even specifies this:
           | 
           | > Instead they hired Marc Suidan who joined from Beachbody
           | (NYSE: BODI) - a publicly traded health and fitness company
           | where he was CFO between May 2022 and August 2024 when the
           | company was operating as a "multi-level marketing" company.
           | 
           | [0] https://www.cnbc.com/2011/01/31/beachbody-grows-
           | exponentiall...
           | 
           | [1] https://nypost.com/2024/10/01/business/beachbody-lays-
           | off-th...
        
           | tanjtanjtanj wrote:
           | My roommate freshman year of college was hocking P90X boxes
           | and trying to get a "downstream" going. Quacks like a duck to
           | me.
        
           | slenk wrote:
           | They WERE an MLM until they stopped being able to make money.
           | There are good YouTubers out there dedicating time to getting
           | people out of MLMs (some are basically cults). 99% of people
           | in MLMs lose money.
           | 
           | If you think he is a good CFO I think you drank the coolaid.
           | 
           | https://marencrowley.com/podcast/the-demise-of-the-
           | beachbody...
        
       | everfrustrated wrote:
       | Morpheus Research should look at Fastly next.
        
       | erichocean wrote:
       | Short-seller writes disparaging article to move market, news at
       | 11.
       | 
       | (At least they disclose it at the bottom, but it should be in the
       | title.)
        
       | memset wrote:
       | Who are the players in the "s3 compatible but cheaper than AWS"
       | space?
       | 
       | - Wasabi
       | 
       | - idrive
       | 
       | Who else?
        
         | thomasjudge wrote:
         | How about S3 Glacier?
        
         | manquer wrote:
         | Almost every cloud provider outside of Azure and GCP have an s3
         | compatible offering . S3 API is de-facto standard for object
         | storage tooling
         | 
         | Cloudflare, scaleway, hetzner, OVH, Oracle, minio and dozens of
         | others all have s3 compatible object stores
         | 
         | Most of them expect AWS have at least inter cloud transfer free
         | (or discount Azure and GCP) being part of bandwidth
         | alliance(BWA).
         | 
         | AWS S3 pricing is designed to keep you in the ecosystem , not
         | be the cheapest, so tend to be costliest not cheapest unless
         | your workload is archival.
         | 
         | For almost all non archival workloads egress costs will be on
         | par or much higher than storage costs and AWS[1] charges a lot
         | for any bandwidth.
         | 
         | AWS also makes migration really expensive so if you started
         | with them, you are likely stuck as you would have to pay up to
         | 10-12 months of cost to migrate out if you are on anything but
         | the standard tier (cheaper the tiers higher the retrieval
         | costs)
         | 
         | [1] All tier one providers have 10-20x b/w costs compared to
         | tier two , however Azure and GCP discount for inter cloud
         | transfers AWS does not
         | 
         | https://www.cloudflare.com/bandwidth-alliance/
        
           | memset wrote:
           | Understood. Are there lesser-known providers that I could
           | consider for hobby projects?
        
             | j45 wrote:
             | Wasabi seems reasonable.
        
       | PeterStuer wrote:
       | Wasabi a more known brand than Backblaze in the storage space?
       | Doubt!
        
         | mdasen wrote:
         | It might depend on who you are. I think Backblaze is well known
         | on here because they've been around for longer and their hard
         | drive stats posts are well liked.
         | 
         | If you're a less technical CTO, Wasabi seems to do a lot more
         | traditional marketing on things like sports games:
         | https://ibb.co/21qNkM9b (NBA, NHL, Premier League soccer). I'm
         | not saying that makes them better, but a lot of people with
         | purchasing power are going to be seeing Wasabi around.
         | 
         | Wasabi has also been pushing value-add services on top of their
         | storage with Wasabi AiR (https://wasabi.com/cloud-object-
         | storage/wasabi-air). It's basically an AI-powered database of
         | your content. If you're running a place generating lots of
         | content, having a system automatically tag and make searchable
         | all those images and videos is a really nice value-add. Being
         | able to search for a video clip containing a specific person in
         | your library junk pile of video can be nicely useful for a lot
         | of organizations.
         | 
         | It could just be that different people get their brand
         | awareness from different places.
        
       | sndean wrote:
       | Can anyone recommend a decent Backblaze alternative in case
       | things really go south? Not so much for storage but for the
       | automated computer backups that I have Backblaze doing. I'm okay
       | paying more than Backblaze's $9/month.
        
         | wmf wrote:
         | I haven't tried it but Arq has a good reputation.
        
         | ryao wrote:
         | I have no experience with them but I have heard good things
         | about rsync.net. They use ZFS.
        
         | bartvbl wrote:
         | I use Jottacloud, which is quite similar in many respects.
        
         | cantrecallmypwd wrote:
         | Much data, medium risk tolerance: Mega
         | 
         | Small data, or low risk tolerance: Tarsnap
        
       | Fizzadar wrote:
       | Moved to wasabi from their s3-like b2 product because it was so
       | utterly unreliable. Pretty wild list of things if true.
        
       | aghilmort wrote:
       | ugh backblaze was great alt to S3 the heroku of storage for a
       | while, used them often few years ago
        
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