[HN Gopher] Mark Zuckerberg says social media is over
       ___________________________________________________________________
        
       Mark Zuckerberg says social media is over
        
       Author : FinnLobsien
       Score  : 374 points
       Date   : 2025-04-24 08:19 UTC (14 hours ago)
        
 (HTM) web link (www.newyorker.com)
 (TXT) w3m dump (www.newyorker.com)
        
       | ColinWright wrote:
       | From the article:
       | 
       |  _" The company, Zuckerberg said, has lately been involved in
       | "the general idea of entertainment and learning about the world
       | and discovering what's going on." This under-recognized shift
       | away from interpersonal communication has been measured by the
       | company itself. During the defense's opening statement, Meta
       | displayed a chart showing that the "percent of time spent viewing
       | content posted by 'friends' " has declined in the past two years,
       | from twenty-two per cent to seventeen per cent on Facebook, and
       | from eleven per cent to seven per cent on Instagram."_
       | 
       | So they algorithmically force various other posts into your feed,
       | and then observe that people are spending more time looking at
       | that crap and less time actually connecting with real people and
       | friends.
       | 
       | Colour me unsurprised.
        
         | vseplet wrote:
         | Yes, they themselves are making more and more efforts to
         | isolate each individual user. Facebook or VK - but the essence
         | is the same
        
         | d13z wrote:
         | Very true and I think is part of their business model. A more
         | lonely/isolated user is more likely to buy stuff to soothe
         | themselves thus clicking in the advertisements they show.
        
           | troupo wrote:
           | Not just theirs.
           | 
           | The recent Switch 2 ad with Paul Rudd replaced friends coming
           | to join him with tiny images on screen, leaving him utterly
           | alone.
           | 
           | Or the Apple "Intelligence" ads that insist on never having
           | any human-to-human communication (let an AI send that letter
           | to mom) etc.
        
         | CharlieDigital wrote:
         | Yes, I read that quote in befuddlement.
         | 
         | The only things I _want_ to see are my family and friends, but
         | Zuck keeps shoving softcore porn into my feed.
        
           | mnky9800n wrote:
           | you could just delete your accounts. i find that my family
           | and friends still seek out connection and interactions with
           | me, as i do them, even without some sort of computational
           | facilitator like instagram.
        
             | CharlieDigital wrote:
             | Easy Asian countries still appear to be heavy FB users even
             | among Millennials. Most of my family is there so it is how
             | I keep tabs on them.
        
               | grugagag wrote:
               | Don't be surprised if your family gets radicalized with
               | some idea they were against just a generation ago.
               | Facebook and social media is so many bad things at the
               | same time: propaganda, surveilance, consumerism,
               | deception, addiction, and complete isolation from one
               | another. I find social media responsible for a lot of
               | modern ills in our society.
        
               | tboyd47 wrote:
               | Net neutrality is not a thing there and telcos usually
               | offer free GBs of FB/TikTok access.
        
           | chrisco255 wrote:
           | IG has slowly become a gateway to OF hasn't it?
        
             | martin_a wrote:
             | My recommendations are _full_ of girls with very few
             | clothes on doing sports, showcasing outfits and whatnot. IG
             | is just broken at this point.
        
               | netsharc wrote:
               | But is it not observing what grabs your attention, and
               | then serving you more of it? ;-)
               | 
               | I get what you're getting too, also wall-of-texts multi-
               | image posts, often content reposted from reddit, I guess
               | the algorithm thinks "Oh, user is engaged for many
               | seconds with all the images on posts like this, gotta
               | serve them more of them!".
               | 
               | I've programmed Tasker to kill Instagram after a minute
               | of me opening it and I've made another Tasker script that
               | asks me to input a 9-digit random number, makes me wait
               | between 5-45 seconds and then allows me 10 minutes of the
               | app before making me do the whole process again.
        
               | martin_a wrote:
               | Women with few clothes (sadly) always grab my attention,
               | yes. But I think that content is also being pushed
               | despite my attention to other things because it works in
               | general.
               | 
               | But you get the point, the recommendations are just a
               | stream of nonsense-content, screenshots of screenshots of
               | Reddit posts...
               | 
               | I don't get it. Either there's no good, original content
               | available out there or the algorithm just doesn't want to
               | show it.
        
               | ceejayoz wrote:
               | > But is it not observing what grabs your attention, and
               | then serving you more of it?
               | 
               | I'm reasonably certain clicking into a piece of content
               | to block the account still counts as more engagement for
               | that _type_ of content. They don 't seem to have a
               | "clicked, then immediately blocked" sort of signal.
        
               | vlachen wrote:
               | There is a workaround to clean up IG: I only use the
               | browser to view it, even on mobile, and I use Firefox +
               | uBlock Origin and the following filter:
               | 
               | www.instagram.com##article:has-text(Suggested for
               | you):style(visibility: hidden !important; height: 300px
               | !important; overflow: hidden !important)
        
               | Pxtl wrote:
               | Whenever using a Meta product I have to be hyper-aware of
               | what i stop scrolling on or click on, because Meta is all
               | about "revealed preference" instead of what I explicitly
               | tell them I follow and like.
               | 
               | IE: Don't let your eyes linger on eyecandy on Meta's
               | platforms or they will feed you a firehose of horny slop.
        
               | cg5280 wrote:
               | If you don't look at those posts (and even flag one as
               | "not interested" when it pops up) they go away pretty
               | quickly.
        
               | kodt wrote:
               | Flagging them will clean it up for a while, but I find
               | eventually it will show you a few more here and there. If
               | you stop scrolling and ogle for a little bit then it
               | starts feeding you more again.
        
               | simion314 wrote:
               | >If you don't look at those posts (and even flag one as
               | "not interested" when it pops up) they go away pretty
               | quickly.
               | 
               | this is broken, I get stupid posts with same image, about
               | body parts and english words for them, I marked it as not
               | interested at least 3 times, but it appears again and
               | again from other poster . So FB is incapable to now show
               | me the exact same thing over and over again despite me
               | telling them 3 times I am not interested.
               | 
               | Also I doing some math stuff with my son so now I am
               | getting images with math in them, tracking really works
        
               | mrweasel wrote:
               | > IG is just broken at this point.
               | 
               | It's all broken because the incentives are all broken.
               | Everything is optimized for maximum profit through
               | maximum screen time and maximum ad impressions.
               | 
               | If anything the online advertisement industry has shown
               | that it cannot be trusted as a means to support
               | businesses while having those businesses provide a
               | healthy, no addictive, worth having product.
               | 
               | Would it truly hurt Facebook, Google or YouTube to make
               | less money. Many companies could provide better
               | solutions, if they where happy with less profit.
        
         | iamcalledrob wrote:
         | I'd bet that this is ultimately about people's preferences for
         | consuming content, unfortunately.
         | 
         | People will _say_ they only want content from friends, just as
         | they _say_ they want to eat healthily. But the desire and the
         | reality end up looking very different.
         | 
         | People at large will spend time in whatever surfaces are the
         | most engaging (~addictive), and if a platform like Facebook
         | removed those "other posts", it's likely that people would just
         | spend time on another platform instead -- TikTok, Reddit,
         | YouTube Shorts, etc...
         | 
         | It's like if the #1 grocery chain removed all the addictive
         | stuff. No junk food, no soda, no alcohol. In the short term,
         | people might consume less bad stuff. But in the long run, the
         | #2 chain would take over, and we'd be back where we started.
         | 
         | I'm not saying this is a good thing, but it's a very tricky
         | problem to tackle at scale.
        
           | idle_zealot wrote:
           | > It's like if the #1 grocery chain removed all the addictive
           | stuff. No junk food, no soda, no alcohol. In the short term,
           | people might consume less bad stuff. But in the long run, the
           | #2 chain would take over, and we'd be back where we started.
           | 
           | What you are observing is a case where market signals result
           | in obviously undesirable outcomes. The problem cannot be
           | solved from within the market, the market's signaling needs a
           | tweak. In the case of this example, a tweak to bring
           | purchasing behavior inline with what people _want_ to be
           | buying in the long term, what they know is good for them.
           | This could be achieved by mandating some form of friction in
           | buying unhealthy food. Banning outright tends to go poorly,
           | but friction has seen great success, like with smoking.
           | 
           | I'm not sure exactly what this looks like for social media,
           | or if it's even a necessary form of action (would banning
           | surveillance-based advertising kill feed-driven platforms as
           | a side effect?) but as you say, the market will not resolve
           | this even if an industry leader tries to do the right thing.
        
           | rightbyte wrote:
           | There is a good reason I don't stock my freezer with
           | microwave pizza.
        
           | GuB-42 wrote:
           | > People will say they only want content from friends
           | 
           | I actually don't want content from friends, at least not in
           | the way Facebook presented it before becoming another TikTok.
           | 
           | Facebook showed me the worst of my friends: polarizing
           | political opinions, viral marketing, etc... These come from
           | really nice people in real life, but it looks like Facebook
           | is trying its best to make me hate my friends, it almost
           | succeeded at one point. Thankfully, we met some time later,
           | didn't talk about all the crap he posted on Facebook, it and
           | was all fine.
           | 
           | I'd rather hate on public personalities and other
           | "influencers", at least, no friendship is harmed doing that.
           | 
           | The only thing I miss about Facebook is the "event" part. If
           | you want to invite some friends for a party, you could just
           | create an event and because almost everyone was on Facebook,
           | it made knowing who came and who didn't, who brings what,
           | etc...
        
           | FinnLobsien wrote:
           | Exactly. If people weren't liking it, it wouldn't be
           | successful. The point of these apps has become to be the
           | thing you do when you're slightly bored and want to
           | experience that's not the line at the deli counter, subway
           | ride to work or sitting on the toilet.
           | 
           | It almost doesn't matter what the content is as long as it's
           | more engaging than that actual moment of life.
           | 
           | I have neither TikTok nor Instagram nor Facebook (anymore),
           | but I know from when I had Twitter that the endless videos
           | are engaging. I'm not above having my attention captured by
           | them, so I know not to engage with the networks themselves.
           | 
           | It's precisely what you say: I would like to say I just find
           | that stuff horrible. But no, if I had those apps, I'd be
           | using them as distraction too.
        
             | nottorp wrote:
             | So how is this different from people sitting in front of a
             | TV and watching endless samey series?
             | 
             | Only that it's portable.
             | 
             | If we didn't have "social media" we'd be all watching samey
             | tv series on our phones.
        
               | FinnLobsien wrote:
               | It absolutely makes a difference because tv shows are
               | usually 20 mins at least, which means watching 3 minutes
               | in the supermarket line is actually a bad experience, so
               | it requires more deliberation.
               | 
               | I'd also argue that the average TV show is more edifying
               | than the average social media post but that's another
               | topic.
        
               | nottorp wrote:
               | > I'd also argue that the average TV show is more
               | edifying than the average social media post but that's
               | another topic.
               | 
               | Nope. In my experience most modern series can be remade
               | as 1 hour movies ... per season.
        
             | zanellato19 wrote:
             | > If people weren't liking it, it wouldn't be successful.
             | 
             | When you talk to people, most of them want to do less of
             | those apps, so its not about wanting it. Its the fact that
             | _all_ companies know how to make really addictive stuff and
             | they only lose when more addictive things come out.
        
               | FinnLobsien wrote:
               | Yeah exactly. Nobody's happy with their internet/phone
               | usage these days. But also, I do know quite a few people
               | who genuinely enjoy using TikTok.
               | 
               | Either way, what should we do about it?
               | 
               | We're not going to ban vertical short-form video. Mandate
               | screen time controls? People will get extra devices. And
               | expecting people to just Do The Right Thing has not ever
               | worked.
               | 
               | Social media is genuinely like cigarettes, where it's so
               | ubiquitous and people are so addicted to it that you
               | can't just ban it.
               | 
               | Cigarettes were reduced a ton by banning them in most
               | places indoors, taxing it way higher and making them
               | harder to access (i.e. ask for them behind a counter vs.
               | vending machine)
               | 
               | But cigarettes also have negative externalities like the
               | smell and the effects of breathing in a room full of
               | smoke. Phones don't have that--if someone's scrolling on
               | their phone, it makes zero difference to you, so there's
               | far less of an anti-phone movement than there was in
               | smoking.
        
           | georgeecollins wrote:
           | There's more engagement with consuming content, therefore
           | more ad opportunity and more revenue. But entertainment
           | sources are more fungible than communication platforms. So in
           | turning FB into a media company (effectively) they may have
           | grown faster, but they also made themselves more vulnerable
           | to a disrupter like TikTok.
        
       | ColinWright wrote:
       | $ URL="https://www.newyorker.com/culture/infinite-scroll/mark-
       | zucke..."
       | 
       | $ lynx -dump $URL | less
        
       | throw_a_grenade wrote:
       | https://archive.is/UnNjh
        
       | misja111 wrote:
       | Does anybody know a good alternative to Facebook that doesn't
       | force you to read its feed suggestions? I only have FB because
       | I'm member of some groups where people post content that I'm
       | interested in. I'm not interested in anything else. I find FB's
       | constant stream of suggestions annoying as hell.
        
         | cjs_ac wrote:
         | If the only thing keeping you on Facebook is sources of
         | specific content, you're looking for a platform that also has
         | sources of that specific content. So it depends on what that
         | content is, doesn't it?
        
         | dr_dshiv wrote:
         | Can operator be used to extract my social network data from fb?
        
         | mkayokay wrote:
         | Maybe there are subreddits or discord servers about your topics
        
         | ColinWright wrote:
         | I use Mastodon almost exclusively.
         | 
         | It requires that you curate your connections, and
         | discoverability is a known problem.
         | 
         | But I get to see posts from the people I follow, and "boosts"
         | of posts they think are worth seeing, and there are no ads, and
         | no algorithms deciding what I should be seeing and filling my
         | feed with them.
         | 
         | I'm not saying it's a _good_ alternative, but I 'm finding it
         | useful and refreshing.
        
           | nottorp wrote:
           | > discoverability is a known problem
           | 
           | Is it? Are you sure centralized authorities for "discovery"
           | are a good thing? After all, the "discovery" algorithm is
           | making people move off FB to Mastodon...
        
             | ColinWright wrote:
             | The challenge is:
             | 
             | You join Mastodon and want to find a specific friend.
             | 
             | Good luck!
             | 
             | People are accustomed to using centralised sites. They
             | search by typing the target's name into a search box and
             | get presented with a collection of options. That's less
             | successful on Mastodon.
        
               | Zambyte wrote:
               | > You join Mastodon and want to find a specific friend.
               | 
               | Ask for their username? How do you think people found
               | each others email addresses?
        
               | ColinWright wrote:
               | I'm trying to point out that people have experience of
               | Facebook and Twitter and other platforms, and they expect
               | when they join a new platform that they can type in their
               | friends' names and get results. They then find that
               | Mastodon doesn't work like that, and complain about the
               | lack of "discoverability".
               | 
               | And they're right ... discoverability on Mastodon is not
               | like on other platforms, and it is harder to find things.
               | 
               | Yes, I know how to do these things, I am, after all, a
               | moderator on an instance with over 20K users. I'm just
               | trying to point out that for some people the fact that
               | "discoverability" doesn't work as it does on other
               | platforms is a huge stumbling block.
        
         | new_user_final wrote:
         | I think Facebook app an option to see feed from your friend
         | list and following page/group only . I can't remember, probably
         | long pressing on feed tab will show this option.
        
         | xeromal wrote:
         | You gotta find those small communities. I'm into 4wheel drives
         | and use facebook groups but I'm often on Ih8mud now. Just a
         | better place to be imo. You got to find where your people are
         | at
        
         | coldpie wrote:
         | The Something Awful forums.
        
       | CPLX wrote:
       | The relevant fact here is contained in this article's
       | subheadline, which starts with: "During testimony at Meta's
       | antitrust trial..."
       | 
       | He's saying "social media is over" because if it is then his
       | company, which dominates social media, does not have market power
       | and thus is not a monopolist.
       | 
       | The statement should be evaluated for what it actually is, the
       | statement of an accused lawbreaker during a prosecution by the
       | government.
        
         | FinnLobsien wrote:
         | I actually think he's correct and the gov's case doesn't really
         | correspond to reality.
         | 
         | It's actually true that social media as it was in the 2010s
         | (when the Instagram and WA acq's happened) is basically over.
         | 
         | They're no longer social, they're mostly just media: apps
         | designed to be portals into consuming as much content as
         | possible, by whomever (so you watch more ads).
         | 
         | I'm not saying Meta is a great company or Zuck is a great
         | person, but the idea that Instagram & Facebook compete with
         | TikTok and YouTube is 100% true.
        
           | gessha wrote:
           | > gov's case doesn't really correspond to reality
           | 
           | It does because if Facebook didn't monopolize the social
           | media space maybe we would see innovation instead of blatant
           | feature copying. Instead we have 3(4 if you consider Threads
           | as one) platforms owned by the same company that push the
           | same content - posts, reels, stories and actively try to
           | unify and cannibalize each other. Breaking them down to
           | individual companies will absolutely improve the market.
        
             | FinnLobsien wrote:
             | But how will it improve the market? By making a less
             | addictive (read: less engaging) app that does social media
             | "the old fashioned way" where you connect with friends an
             | not much else?
             | 
             | I love that intention, but it wouldn't be competitively
             | viable. That's why yes, social media in that form is over.
             | The reason Instagram and Facebook are valuable is because
             | billions of people have accounts there and are habituated
             | to go there in every spare second and look at whatever the
             | screen serves them, whether that's Johnny from 7th grade
             | math getting married or a snake being friends with a cat in
             | rural Egypt.
        
               | gessha wrote:
               | > connect with friends an not much else
               | 
               | Not necessarily. Breaking the companies up will foster
               | innovation via competition. Who knows what will come out
               | of it? Will it be better than Facebook burning stacks of
               | cash on Zuck's latest fancy(XR/AI/?)? How long will the
               | market be confident in his dollar pyromania? I will short
               | that company like there's no tomorrow if I was in any
               | position to do so.
               | 
               | This is more my opinion than time and market-backed
               | statement but I don't believe addictive design is good
               | for the long-term market positions of those companies
               | because they may be addictive now but a lot of people
               | loathe them* and are looking to escape from their design.
               | They will jump on whatever comes next and not look back.
               | What's good for the company long-term is to provide value
               | to the user - local groups, FB marketplace, etc and
               | become embedded in the culture and society.
               | 
               | * needs citation but it looks like the article supports
               | this view
        
               | FinnLobsien wrote:
               | Sure, I also hate what all of this is doing to society
               | and people more generally! But it's also fair to say he
               | is actually correct in saying that social media as we
               | know it is over and it's now about generic content
               | consumption.
        
       | netsharc wrote:
       | I read this yesterday about Zuck. God, Zuck, what a cunt. It's a
       | review of Sarah Wynn-Williams' book, which Meta tried to kill.
       | 
       | It also mentions Zuck's motivation for learning Mandarin.
       | 
       | Yes it's off-topic, but I think it's important to know when
       | discussing Zuck/Meta:
       | 
       | https://pluralistic.net/2025/04/23/zuckerstreisand/#zdgaf
       | 
       | > There's Zuck, whose underlings let him win at board-games like
       | Settlers of Catan because he's a manbaby who can't lose (and who
       | accuses Wynn-Williams of cheating when she fails to throw a game
       | of Ticket to Ride while they're flying in his private jet).
       | 
       | > At one point, Wynn-Williams gets Zuck a chance to address the
       | UN General Assembly. As is his wont, Zuck refuses to be briefed
       | before he takes the dais (he's repeatedly described as unwilling
       | to consider any briefing note longer than a single text message).
       | When he gets to the mic, he spontaneously promises that Facebook
       | will provide internet access to refugees all over the world.
       | 
       | [...]
       | 
       | > Meanwhile, Zuck is relentlessly pursuing Facebook's largest
       | conceivable growth market: China. The only problem: China doesn't
       | want Facebook. Zuck repeatedly tries to engineer meetings with Xi
       | Jinping so he can plead his case in person. Xi is monumentally
       | hostile to this idea. Zuck learns Mandarin. He studies Xi's book,
       | conspicuously displays a copy of it on his desk. Eventually, he
       | manages to sit next to Xi at a dinner where he begs Xi to name
       | his next child. Xi turns him down.
       | 
       | > After years of persistent nagging, lobbying, and groveling,
       | Facebook's China execs start to make progress with a state
       | apparatchik who dangles the possibility of Facebook entering
       | China. Facebook promises this factotum the world - all the
       | surveillance and censorship the Chinese state wants and more.
       | 
       | [...]
       | 
       | > According to Wynn-Williams, Facebook actually built an
       | extensive censorship and surveillance system for the Chinese
       | state - spies, cops and military - to use against Chinese
       | Facebook users, and FB users globally. They promise to set up
       | caches of global FB content in China that the Chinese state can
       | use to monitor all Facebook activity, everywhere, with the
       | implication that they'll be able to spy on private
       | communications, and censor content for non-Chinese users.
       | 
       | [...]
       | 
       | > Despite all of this, Facebook is never given access to China.
       | However, the Chinese state is able to use the tools Facebook
       | built for it to attack independence movements, the free press and
       | dissident uprisings in Hong Kong and Taiwan.
        
         | candiddevmike wrote:
         | Mark sounds like he negotiates as well as his "Art of the Deal"
         | buddy Donald.
        
         | Loughla wrote:
         | That's really fucking gross.
         | 
         | Someone who is willing to sell their life, including naming
         | their literal child, and all of their morals that might exist,
         | for cash, is gross. Zuck is gross and should be embarrassed.
         | 
         | He's winning at money but losing at human.
        
           | netsharc wrote:
           | I suppose for a few billion dollars (or even a smaller sum),
           | I'd let a lot of things happen to me.
           | 
           | Well OK, the difference would be, would it be just affecting
           | me, or my daughter (already quite gross), or affecting the
           | lives and freedom of millions of exiled Uyghurs, Tibetans and
           | other dissidents around the world by creating a spying
           | apparatus against them.
           | 
           | There's also the difference that the few billion dollars
           | being a sum of money I don't already have, compared to Zuck
           | already having dozens, and wanting another few...
        
         | energy123 wrote:
         | I consider all Meta employees culpable for enabling this
         | company and I will blacklist you all when I am reviewing your
         | resumes. You are wealthy and educated enough to know better but
         | you chose to make money at the expense of the world around you.
        
           | GuinansEyebrows wrote:
           | i feel the same way about former Raytheon/Lockhead/Palantir
           | types as well.
        
         | cryptopian wrote:
         | Comments for this article -
         | https://news.ycombinator.com/item?id=43780363
        
       | pcarolan wrote:
       | I've noticed my kid (12) primarily uses group chats over social
       | apps. Some of his chats have several dozen kids in them. It could
       | be social media got so bad that the protocols became the best
       | alternative. An old programmer like me sees a glimmer of hope in
       | a sea of noise.
        
         | bognition wrote:
         | Group chat has always been the killer social app. 6 years ago I
         | convinced my browser friends group to adopt Telegram and since
         | then we've all abandoned FB, Instagram, etc... We have a ton of
         | different threads all with different topics: kids, food,
         | gardening, exercise, pets, memes, and a bunch of serious topic
         | threads as well.
         | 
         | It's been incredibly effective at keeping us connected and
         | engaged as we've all moved across the country and grow in an
         | apart physically.
         | 
         | The take away is; what people want from social media is to be
         | connected with their real friends. However that isn't as
         | engaging as a random feed, so the companies push people away
         | from that.
        
           | foobarian wrote:
           | I'm in a similar group but using Discord. It seems that lack
           | of advertising or any kind of algo feed is the common
           | feature. Who runs your Telegram server?
        
             | robrtsql wrote:
             | Do you mean 'run' as in run the community in some sort of
             | administration sense? Telegram cannot be self-hosted
             | (unless I am misinformed..).
        
               | balamatom wrote:
               | Neither can Discord; its usage of "server" in particular
               | is a weaponized misappropriation.
        
             | balamatom wrote:
             | >Who runs your Telegram server?
             | 
             | https://en.wikipedia.org/wiki/Federal_Security_Service
        
           | pookha wrote:
           | I hate group chats (hate). It's a cliquey childish high-
           | school cafeteria mode of communicating (thus why
           | highschoolers use group chats). It's a clear step backwards
           | and is representative of the covid-era stazi-like mentality
           | people developed where they felt it was unsanity to share
           | their views or life with the world at large (and maybe, given
           | what we've learned about social media and nation-states,
           | that's not without merit -- i.e the UK). Perfect world social
           | media is a means of forming connections and expanding your
           | little room(s).
        
             | simonask wrote:
             | Is it - hear me out - possible that you are overthinking
             | this? People tend to use group chats for coordination and
             | quick banter with people they already know. Not as an
             | alternative to the phpBB boards of old.
        
               | photonthug wrote:
               | Eh, I think the parent has a point. You underline it
               | yourself when you say "people they already know".
               | 
               | The internet didn't always involve a choice between "talk
               | to people I know" vs "bravely/foolishly taking on the
               | vitriol of a wild horde of angry delusional maniacs", but
               | now we've lost almost all of the space in between those
               | extremes. People like hacker news exactly because it's
               | the rare place that's still in the middle *(sometimes, on
               | some topics, for now)
        
               | balamatom wrote:
               | >overthinking
               | 
               | Ah, the self-referential thought-terminating cliche.
               | Favorite invention of XXI century by far.
        
               | Der_Einzige wrote:
               | Call this out! This community loves thought terminating
               | cliches so much! It's intellectually bankrupt and proves
               | that those who accuse others of it are underthinking.
        
             | jjulius wrote:
             | >It's a clear step backwards and is representative of the
             | covid-era stazi-like mentality people developed where they
             | felt it was unsanity to share their views or life with the
             | world at large...
             | 
             | ... _what_? I 'm in my late 30's and group chats have been
             | a part of life for myself, my friends and my family since
             | the late 90's. I've never wanted to share my views with
             | "the world at large" online, but I have no problem being
             | myself and sharing my views in meatspace, where being open
             | and honest about who I am is _far_ more impactful to those
             | I interact with and the world around me than it ever has
             | been on social media.
             | 
             | Within the world of the pop-web, even on this website to a
             | point, the ability to have a _truly_ nuanced discussion has
             | essentially been eliminated. People would rather throw out
             | hot takes based on disingenuous interpretations of someone
             | 's comment/statement rather than try and have an impactful,
             | open conversation.
        
               | photonthug wrote:
               | Sounds like you'd have appreciated 90s era irc, which was
               | good for nuanced and sincere discussion, but also did not
               | require talking to people that you already knew.
               | 
               | There's a sweet spot between open/closed and
               | known/unknown and somewhat focused but not too niche
               | where it kind of works. Theres a certain size that works
               | too, ideally Lots of users and yet occasionally you
               | recognize someone. But I don't think that's what people
               | mean at all by group chat today, which regardless of
               | venue tends to be rather more insular and thus echo'y.
        
               | esafak wrote:
               | In IRC, and as many do here, you used an alias to have
               | the confidence to speak freely. Products like WhatsApp
               | where people reveal their real identities don't lend
               | themselves to that frankness when membership is open.
        
               | jjulius wrote:
               | I very much appreciated 90s era IRC back in the day. I
               | find community comparable to what you described in still-
               | existing phpBB and phpBB-esque hobby-focused forums that
               | I use regularly.
        
             | aprilthird2021 wrote:
             | There's far too much downside to sharing your genuine
             | thoughts, especially on politics, or things you find funny,
             | etc. with the entire Internet because regular people and
             | nation-state level actors will vilify you and nowadays even
             | have you deported for things you say publicly.
             | 
             | That's why we all use group chats and messaging. There's no
             | safe alternative
        
             | esafak wrote:
             | There is nothing preventing you from expanding your group
             | chat roster. It is just that random strangers can't drop
             | in; you have to add them.
             | 
             | You would have to sacrifice the privacy of your group if
             | you wanted to support serendipitous membership growth. Do
             | you want to be constantly reviewing membership requests?
             | That's what Facebook groups look like. And you have little
             | information to judge the requests by, since the profiles
             | can be fake, especially today. And when complete strangers
             | can join the group, the dynamics change.
        
             | lukan wrote:
             | "Perfect world social media is a means of forming
             | connections"
             | 
             | What stops people from being part of X group chats? All a
             | connection on their own?
        
           | wintermutestwin wrote:
           | I guess group chat would be fine if all your friends are
           | friends of each other. High School and college ages maybe,
           | but as an older adult, I have so many different groups of
           | people that I interact with that it would be obnoxious to
           | deal with. I also find that there are certain people in group
           | chats who are lonely and spam crap.
        
             | sbarre wrote:
             | You can have many group chats though?
             | 
             | I do that in Signal, I have group chats with different
             | circles of friends ,and we also regularly create short-
             | lived purpose-built chats for events or other things...
             | 
             | It's a bit more friction perhaps but in the end it works
             | well and we've been doing it for years.
        
         | nottorp wrote:
         | Even facebook basically started as a group chat.
         | 
         | Back when we all had pet dinosaurs in our back yards and you
         | only saw what your friends post.
         | 
         | This is a useful function as opposed to what the engagement
         | algorithms push these days. So no wonder everyone moves to
         | other options for group communication.
         | 
         | You mean you don't have a "where do we go out this saturday"
         | chat group with your friends circle?
        
         | jjani wrote:
         | I never understood why they became less popular when mobile
         | phones took over. Even in the 00s so many people were already
         | in group chats through MSN, ICQ and so on.
         | 
         | All Microsoft had to do was make the former into a proper
         | mobile app. Instead they wasted billions on Skype to replace
         | their golden opportunity.
        
           | burkaman wrote:
           | Did they become less popular? I think they are just less
           | visible by nature, they've always been pretty common. I guess
           | some people switched to Facebook Groups for a time, but even
           | that is sort of a form of group chat.
        
           | foobarian wrote:
           | They never worked properly on phones, including images/video
           | and history. Same for SMS chats on top of being hideously
           | expensive because the phone companies thought it was still
           | the 1960s.
        
             | iforgotpassword wrote:
             | Yes, that's why they should have made them work properly.
             | 
             | Simply put the main problem was that those old IMs required
             | a persistent connection to the server when you "just" had
             | to add a new protocol that can do session
             | resumption/polling. Then make a pretty mobile UI and make
             | it possible to find other users by phone number - imo this
             | was the number one reason why WhatsApp and iMessage won.
             | It's an app on your phone, so it uses your phone number,
             | not another artificial number or name or mail address -
             | it's something the most tech illiterate gets. Because then
             | it's just "SMS but with groups and photos". But you could
             | have allowed to merge it with your existing account from
             | desktop times, so all the young hip people would've kept
             | all their contacts.
        
               | bentcorner wrote:
               | IIRC one of the reasons WhatsApp has done so well is that
               | they basically supported every platform under the sun,
               | which was a technical challenge back in the day.
               | 
               | These days the field is much narrower but 10+ years ago
               | finding an app that supported everyone's device was a
               | challenge.
        
               | jlokier wrote:
               | > one of the reasons WhatsApp has done so well is that
               | they basically supported every platform under the sun
               | 
               | Not really. There's still no iPad version.
               | 
               | My friend installed Whatsapp from the App Store for their
               | iPad, to find it didn't behave quite as expected, and
               | didn't match their phone and desktop experience.
               | 
               | That turned out to be because it was an app from some
               | random third party with its own features. It used
               | Whatsapp in the name, and had a similar logo.
               | 
               | When my friend realised they were unexpectedly using a
               | third party app, from a provider they'd never heard of,
               | they were worried they'd accidentally given away access
               | to their account full of sensitive messages to someone
               | they didn't trust.
               | 
               | I was surprised my cautious friend would install the
               | wrong app by mistake, as the Apple app store is normally
               | good for well known services.
               | 
               | While scrolling through Whatsapp apps, it took me a while
               | to realise the top search result, which my friend had
               | installed, wasn't actually from Whatsapp (but looked
               | similar). Even though the logo was a little different, I
               | assumed that was just a quirk. It's just so unexpected to
               | find that what you get on iPad isn't the real thing, when
               | searching for Whatsapp gets you the real thing if you're
               | looking from an iPad or Mac.
        
           | hnuser123456 wrote:
           | Feels like it went myspace -> facebook -> snapchat and never
           | went back to such "public profile" ideals and stayed in chat
           | apps. When I was in college in the early '10's, it seemed
           | like everyone was obsessed with the "temporary chat" idea and
           | actually believed that you could guarantee a message or
           | picture could be temporary.
        
           | ksec wrote:
           | >?All Microsoft had to do was make the former into a proper
           | mobile app.
           | 
           | I begged Microsoft to make MSN on Windows Mobile and later on
           | Android or iPhone.
           | 
           | They just dont get it nor do they care. Whatsapp wasn't even
           | a thing on Smartphone. Its dominance came a little later.
           | 
           | And without a smartphone or mobile network, people keep in
           | contact especially those not in close group via Social Media
           | aka MySpace and Facebook or Friendster.
           | 
           | Now smartphone ubiquitous in most places. The contact list
           | has taken over. Social Media became a news feed.
        
           | makeitdouble wrote:
           | Wasn't Skype a proper mobile app decently early ?
           | 
           | The core issue was of course being a second class citizen on
           | iOS, using a Skype phone number purely on mobile was real
           | PITA for instance.
           | 
           | Personally I put a lot more blame on Google for everything
           | they did on the messaging front.
        
             | asveikau wrote:
             | I remember using a lot of very low quality, buggy Skype
             | apps on mobile over the years. I don't think it ever
             | approached desktop quality.
             | 
             | To be honest it didn't even work great on laptops that got
             | turned on and off or went in and out of connectivity. The
             | networking piece seemed designed for an always on desktop.
        
               | zelphirkalt wrote:
               | And let's be honest here, Skype on desktop was also quite
               | shitty.
        
           | sanderjd wrote:
           | This is actually one of the great entrepreneurship lessons of
           | my career, which I think about a lot.
           | 
           | Around 2009, as smart phones were on their exponential leg
           | up, and when I was still pretty new in the workplace, I
           | remember thinking (and talking with my coworkers) about how
           | messaging and chat rooms were really well suited to the
           | technology landscape. But I lamented "too bad the space is
           | already too crowded with options for anyone to use anything
           | new.
           | 
           | But all of today's major messaging successes became household
           | names _after_ that! What I learned from this is that I have a
           | tendency to think that trends are played out already, when
           | actually I 'm early in the adoption curve.
        
             | esafak wrote:
             | And markets are growing.
        
             | jjani wrote:
             | Heh, this reminds me of a vaguely related lesson I learned
             | recently. Sold Nvidia mid-2023. "Surely everyone
             | understands by now just how much money they're going to be
             | making the coming 2 years, and this is already completely
             | priced in, it's so blatantly obvious!". Heh.
        
               | sanderjd wrote:
               | Ha, someone who has money to invest asked me about an
               | investment thesis at the end of 2022 related to the
               | release of chatgpt. I said nvidia seemed like the most
               | clearly likely to benefit in terms of public equities,
               | but he said no way, it was already overpriced. :shrug:
               | 
               | Everything hypey overshoots eventually, but nobody knows
               | exactly when!
        
           | kalleboo wrote:
           | I think those networks never figured out how to make money
           | off of it. Without the tracking (and piles of VC cash) that
           | modern social media got, the ads were not worth enough.
           | Microsoft and AOL just saw them as cost centers so when the
           | mobile ecosystem didn't support their legacy persistent-
           | connection-style protocols they saw no value in investing in
           | rewriting everything.
        
             | jjani wrote:
             | Piles of VC cash were never necessary, FWIW. Tracking,
             | potentially. They may indeed have massively undervalued
             | ads, or even other monetization options - Line makes
             | millions off of emojis and such, and if they'd have been as
             | big as Whatsapp, possibly billions. Meta too is not even
             | tapping 5% of Whatsapp's monetization potential, FWIW. I
             | wonder if it's intentional to prevent anti-trust concerns.
             | 
             | But I don't think monetization matters too much. Ms tried
             | making the botched Skype play, and as a company there's no
             | way they didn't understand the value of hundreds of
             | millions of eyeballs, daily usage market share. They
             | understood that with IE, despite it being a zero-revenue
             | product in and of itself.
             | 
             | > when the mobile ecosystem didn't support their legacy
             | persistent-connection-style protocols
             | 
             | You may know more about this then I do - what's the main
             | difference? I used them back in the day and as end-user
             | they felt the exact same as modern messaging apps. I send a
             | message, it gets saved on some server, the receiver gets it
             | from there. When I used it, it definitely didn't require
             | both parties to be online to send/receive.
             | 
             | Or is it about the notifications?
        
         | hylaride wrote:
         | It's been that way for awhile, though they do use instagram
         | and/or tiktok for consumption.
         | 
         | iMessage is (was?) a very sticky product for Apple as kids with
         | android get cut out of chats. There's nothing worse for teens
         | that exclusion.
         | 
         | The kids have been taught the dangers of sharing things on the
         | internet, so the risk is minimized sharing in private chats
         | (though obviously still there).
        
           | FireBeyond wrote:
           | > iMessage is (was?) a very sticky product for Apple as kids
           | with android get cut out of chats. There's nothing worse for
           | teens that exclusion.
           | 
           | Craig Federighi fought against supporting iMessage on Android
           | and RCS for a long time saying, quote, "It would remove
           | obstacles towards iPhone families being able to give their
           | kids Android phones."
        
           | handfuloflight wrote:
           | > iMessage is (was?) a very sticky product for Apple as kids
           | with android get cut out of chats. There's nothing worse for
           | teens that exclusion.
           | 
           | Are kids really that simplistically divided?
        
             | dcchambers wrote:
             | 100%.
             | 
             | iMessage is THE number one thing selling iphones these
             | days, and has been for a long time.
        
               | handfuloflight wrote:
               | But why does it matter if the majority of cellular plans
               | provide unlimited texting?
        
               | tmpz22 wrote:
               | Its about the extra features iMessage has because of
               | Apple's superset of the underlying SMS/MMS functionality.
               | Its also about having a blue bubble (not-poor) versus a
               | green bubble (poor).
               | 
               | It defies belief how much some demographics care about
               | this stuff, I didn't believe it when I first heard
               | either. Some of it is improving with RCS but its got a
               | ways to go.
        
               | dcchambers wrote:
               | Exactly this. Even if RCS does everything iMessage does,
               | you still have a dreaded "green bubble" in iOS messaging
               | which is a huge (anti) social signal to teens.
               | 
               | Does it justify their reason for hating on Android/green
               | bubbles? Of course not, but that's 100% the reality of
               | the situation.
        
               | frollogaston wrote:
               | Teens care about silly things like that, but a real thing
               | I care about as an adult is group chats working properly.
               | Like, I was looking for a realtor last year when buying a
               | house. One of them had Android, and I really thought
               | about it, do I want to take a nonzero chance of that
               | somehow screwing the plans up on closing?
               | 
               | That's not the main reason I went with another one, but I
               | still paid attention to how many group iMessages we were
               | in with the bank, seller's realtor, or just me + wife +
               | realtor. Things really did come down to the hour during
               | negotiating and closing, so it might've mattered.
        
               | baggachipz wrote:
               | Apple's implementation of RCS is such hot garbage that I
               | disabled it and revert to regular SMS to text with
               | Android people. I'm sure the shoddy RCS support is just a
               | terrible mistake and not by design...
        
               | pirates wrote:
               | Would you mind listing a couple issues you've seen with
               | it? You've got me curious if they affect me and I just
               | don't notice it what. I don't have all that many contacts
               | though, so it may be just be a numbers game.
        
               | frollogaston wrote:
               | It doesn't matter so much for 1:1, but SMS group chat is
               | a mess (or MMS? RCS? idk).
        
               | theshackleford wrote:
               | Maybe in your neck of the woods, I see no evidence for
               | outside of that. iMessage is completely irrelevant where
               | I live. SMS/MMS full stop is irrelevant.
        
               | kube-system wrote:
               | In the US, people overwhelmingly use SMS/MMS/iMessage by
               | default. It works with every phone, it's the one platform
               | that people won't say "I don't have that" to.
        
             | frollogaston wrote:
             | Adults too
        
             | GuinansEyebrows wrote:
             | it's just a new version of "preps don't hang out with
             | goths"
        
             | procinct wrote:
             | I see this line of thinking online a lot, with people
             | mentioning kids are excluded because they have green
             | bubbles as if it's some sort of highly superficial
             | exclusion based on only wanting to talk to Apple users.
             | 
             | The main issue is that including a non-iMessage user
             | changes the protocol of the group chat from iMessage to SMS
             | and SMS can basically make group chats unusable.
             | 
             | I also don't like that kids who don't have an iPhone can't
             | participate in iMessage group chats, but when we make out
             | like it's just kids being cruel and not an actual
             | functional incentive to not include those kids then we are
             | losing sight of where the pressure should be applied.
        
           | kjkjadksj wrote:
           | It literally works seamlessly though? Just converts to MMS
           | and you don't notice outside the "liked BLABLABLA" sort of
           | messages that trickle in without the imessage emoji system.
        
             | AlecSchueler wrote:
             | I don't think seamless integration with MMS is enough to
             | outweigh being different/not having "the real thing" or the
             | full experience in the eyes of a young teenager. This reads
             | as the HN version of the "but we have iMessage at home"
             | meme (I mean this humourously, not as snark).
        
             | mckn1ght wrote:
             | Even that has been fixed by now in my chats with android
             | friends. The only reason to display green bubbles anymore
             | is to indicate lack of E2EE. But that will be coming to RCS
             | interop soon as well.
        
             | frollogaston wrote:
             | In theory it's ok. In practice, MMS group chats are broken.
             | It's not even an iPhone thing, as evident in Android-
             | dominated areas still relying on WhatsApp instead.
        
               | KeplerBoy wrote:
               | That's not why WhatsApp took over. WhatsApp rose to
               | popularity back when texting (especially internationally)
               | was not unlimited and free.
        
               | frollogaston wrote:
               | Internationally maybe, but if someone in the US is using
               | WhatsApp, it's because of the group texting problem. My
               | family included.
        
             | devmor wrote:
             | iMessage chats also include rich media that is either
             | degraded in MMS (photos, videos unless you have RCS
             | support) or just doesn't exist (like multiplayer games,
             | invites, apple cash, etc).
             | 
             | This may not seem like a big deal to you, but if you
             | remember what it's like to be a kid, you should get it. The
             | smallest friction can be a reason to exclude someone
             | socially.
        
             | futuraperdita wrote:
             | Non-iMessage chats are also segregated by color, a visual
             | affordance that identifies you as a member of the non-Apple
             | outgroup. The other.
        
           | serial_dev wrote:
           | Whenever I hear this iMessage thing I'm surprised. Is that a
           | US / Canada thing?
           | 
           | Here in Europe, everybody uses WhatsApp and/or similar
           | products for chat and they are all multi platform.
        
             | herbst wrote:
             | This. In 98% of all cases I get away with only having
             | telegram (no phone number even) most people have one or
             | multiple IMs
        
             | hylaride wrote:
             | iOS/iPhones are the majority of phones in Canada and the US
             | (~60%). However, if you take the upper half of household
             | incomes that number skyrockets to 80-90%. Comparatively, in
             | the UK it's 50/50. In the rest of europe android mostly has
             | a 60-75% market share (tends to drift more towards android
             | the more eastern you go - signalling wealth has a lot to do
             | with it).
             | 
             | The reasons why are varied (everything from wealth
             | signalling to switching being a pain and iphone mostly had
             | a first mover advantage for quality and availability for
             | the first several years), but it's only in the last two
             | years that I've seen people start to use multi-platform
             | chat apps here. Most of my peer group with other parents
             | all default to imessage group chats for sharing photos,
             | stories of our kids.
             | 
             | I am also starting to notice a loosening on apple's
             | services. Spotify is used by more people than Apple music
             | even amungst the apple households I know.
        
               | Der_Einzige wrote:
               | Kids are ruthless about anti green bubble discrimination
               | and it's part of the reason for the rise of incels. The
               | overwhelming majority of incels are android users, and
               | the mainstream cultural media likes to make clear that
               | one of the reason for being incels is them using a
               | "poordroid"
               | 
               | https://leafandcore.com/2019/08/24/green-bubbles-are-a-
               | turn-...
               | 
               | https://outsidethebeltway.com/the-dreaded-green-bubble/
               | 
               | https://www.wsj.com/articles/why-apples-imessage-is-
               | winning-...
               | 
               | https://gizmodo.com/im-buying-an-iphone-because-im-
               | ashamed-o...
               | 
               | https://www.npr.org/2024/03/28/1241473453/why-green-text-
               | bub...
               | 
               | https://www.fastcompany.com/90391587/why-we-dont-want-
               | you-an...
        
               | oenton wrote:
               | Whoa hold on. I was with you until "the overwhelming
               | majority of incels are android users." How did you draw
               | that conclusion?
        
               | Der_Einzige wrote:
               | The countless myriad number of TikTok's, reels, etc from
               | women calling out how using an android is a dealer
               | breaker. The community made polls of "incels.us" about
               | this exact question, and the other links I cited showing
               | green bubble social discrimination.
               | 
               | My original post has enough receipts. If you don't
               | believe me you're free to remain wrong. But here's more
               | anyway:
               | 
               | https://www.joe.co.uk/life/sex/owning-an-android-is-
               | official...
               | 
               | https://www.dailydot.com/debug/android-relationship-
               | iphone/
               | 
               | https://www.studentbeans.com/blog/uk/the-biggest-student-
               | dat...
               | 
               | https://archive.thetab.com/uk/2020/10/16/girls-are-
               | sharing-w...
               | 
               | These memes posted on short video sites also have
               | parallel ones of women making fun of guys who try to do
               | the whole "hold on let me pirate this movie and HDMI
               | connect it to the TV thing" instead of having Netflix.
        
               | frollogaston wrote:
               | I don't doubt that some women make fun of men for green
               | bubbles, but this doesn't mean the majority of incels are
               | Android users. If that were true, wouldn't they just get
               | an iPhone?
               | 
               | Also the HDMI thing is hilarious because it's exactly
               | what my wife would say about me.
        
               | aucisson_masque wrote:
               | > The overwhelming majority of incels are android users
               | 
               | Seriously ?
               | 
               | I have read your links, it shows that some kids are
               | stupid and discriminate over what phone brand one is
               | using.
               | 
               | First of all, that's purely a USA issue.
               | 
               | Secondly, it says nothing about incels.
               | 
               | A phone brand doesn't make you more charismatic, in fact
               | in my experience I have seen more iPhone user being
               | insecure than Android user.
               | 
               | Especially the one who invest heavily into Apple <<
               | ecosystem >>, they are more often than not (in Europe)
               | nerds.
               | 
               | Just to be honest, I write that from my iPhone. Really
               | got no bias.
        
             | bluGill wrote:
             | WhatsApp never caught on in the US since cell phones and
             | SMS were a great deal for keeping in touch. By the time
             | WhatsApp arrived US carriers were not raping their
             | customers for phone calls or SMS messages (in the early
             | days of cell phones they were - be very careful responding
             | as the state of the world has changed many times over the
             | years and so it is quite possible you remember a time where
             | your country was better than the US for reasons that are no
             | longer true!). Note in particular calls and SMS to a
             | different state is included, and typically Canada is
             | included as well. As such we never developed the WhatsApp
             | habbit as it didn't give us anything.
        
             | frollogaston wrote:
             | Yes. WhatsApp isn't nearly as popular in the US as in many
             | other countries.
             | 
             | Idk what the stats are on this, but anecdotally, all my
             | friends use FB Messenger if they want cross-platform group
             | chat, but that's slowly changing to some fragmented list of
             | alternatives. And usually it's not for semi-important
             | things like get-together plans.
        
         | morkalork wrote:
         | Group chats are: free, have no ads, and sharing is with exactly
         | who you intend. When I want to send a photo to direct family
         | and in-laws I don't blast it on social media, I send it to the
         | group chat that has direct family and in-laws in it. That's it,
         | easy-peasy. Even my 70-something mother in-law participates in
         | it.
        
           | gwd wrote:
           | ...but you have to share it specifically with each separate
           | group. When I take a cute photo of my son doing something, I
           | have to share it with the family group for my side, and that
           | of my wife; and none of my friends or random extended family
           | get to see it. If my wife's fam shares a photo of my son that
           | I think my fam wants to see, I have to manually port it over.
           | Back in Facebook's heyday, I could just share it; or if my
           | wife's fam tagged me in the photo, my family & friends would
           | see it as well.
           | 
           | And, of course, in group chat, your different friend groups
           | never interact. One of the coolest thing about Facebook in
           | its heyday was when two of your friends who didn't know each
           | other had a cool conversation on your wall and then became
           | friends themselves.
           | 
           | Unfortunately there really doesn't seem to be a proper
           | replacement -- BlueSky and Mastodon are replacements for
           | Twitter, not Facebook. Group chats aren't as good, but
           | they're the closest thing going.
        
             | parpfish wrote:
             | i actually think it's _good_ that you need to explicitly
             | share the photo with each group. people like getting a
             | message that they know you decided you wanted them (or
             | their little group) to see.
             | 
             | if i see a photo that a friend broadcasts out once on a
             | social feed, i see it and move on.
             | 
             | if a friend puts a photo in a text/group chat, i know that
             | it's something they wanted to share _with me_
        
             | simonask wrote:
             | Isn't it pretty common for the "share" function to allow
             | selecting multiple recipients, including multiple groups?
        
               | esafak wrote:
               | Yes, but who remembers that? There are so many features.
               | 
               | I'd like to see the usage history of that feature. I bet
               | my bottom dollar it's decreased over time.
        
             | xnyan wrote:
             | >...but you have to share it specifically with each
             | separate group
             | 
             | For me personally, this is a feature not a bug. I want
             | things I see to be things that somebody wrote just for that
             | channel. It's why I use group chat over social media.
        
               | esafak wrote:
               | Facebook had and still has visibility options, but as it
               | grew in features people forgot about it. A lesson in
               | discoverability and product complexity.
               | 
               | https://www.facebook.com/help/233739099984085/
        
             | Kalabasa wrote:
             | I think this was what Google Plus was going for.
             | 
             | Instead of friend graphs (mutual) or follower graphs
             | (directed edges), they had Circles.
             | 
             | Circles sound a lot like group chats.
             | 
             | I guess "social circles" may be a better way to model
             | social relationships than follower graphs.
        
               | morkalork wrote:
               | IMO it absolutely is the better way to model it. There's
               | a reason that verbiage already existed in English. The
               | other commenter is right though, there are the rare
               | interaction between social circles that are lost but
               | honestly I remember seeing just as many poor ones on FB
               | back in the day as spontaneous positive ones.
        
               | frollogaston wrote:
               | Circles was basically an ACL system, which isn't fun.
               | Even if you do care exactly who you're sharing things
               | with, it's not easy to tell with a Circle who that is.
        
         | DoneWithAllThat wrote:
         | I go to sci fi cons and telegram has become the de facto method
         | of coordination for everything. Party, meal, event we all want
         | to attend, any kind of meetup we create a channel for it to be
         | used ephemerally and invite everyone who's going. It's a
         | million times better than any event invite functionality of
         | social networks, absolutely frictionless and without all the
         | frankly stupid stuff social networks add.
        
         | dev_l1x_be wrote:
         | Say hello to iRC
        
         | comboy wrote:
         | I bet kids these days don't even know how to do a hostile
         | channel takeover with a bunch of eggdrops.
        
           | trbleclef wrote:
           | *** Ja mata!
        
         | pier25 wrote:
         | The kids are alright. They are going back to IRC.
        
         | misswaterfairy wrote:
         | Really makes you wonder if/when Discord goes IPO, that Meta
         | would buy a controlling stake in it?
         | 
         | Fortunately there are open source alternatives even if they
         | aren't as popular as Discord at the moment, such as Revolt
         | Chat: https://revolt.chat/
         | 
         | I miss the days of self-hosted forums; sadly it seems that
         | algorithms, and the need to satisfy the need for 'instant'
         | connection/information are ruining forums for young
         | newcomers...
        
           | mcflubbins wrote:
           | Revolt looks neat thanks for sharing.
        
         | dan_quixote wrote:
         | I've seen the exact same and immediately my mind thinks of IRC
         | :)
        
         | arrosenberg wrote:
         | It's kind of obvious, right? Most of us grew up on AOL Instant
         | Messenger (or, heaven forbid, MSN Messenger).
        
         | selfhoster wrote:
         | I would totally welcome IRC back and USENET.
        
           | immibis wrote:
           | They're both still alive.
           | 
           | IRC: irc.libera.chat, irc.efnet.org, something rizon
           | something; there's technically ircnet but don't bother
           | 
           | Usenet: eternal-september.org - you might find others after a
           | while but there are no other major free text servers. If you
           | pay another company for binary access (these are mostly used
           | for piracy) you can also use it for text though.
        
         | Gormo wrote:
         | My "social media" in the '90s consisted largely of hanging out
         | in IRC channels. Everything old is new again!
        
       | comoloaf wrote:
       | The disproportionate amount of impact this one hit wonder had on
       | civilization is astonishing.
        
         | HDThoreaun wrote:
         | Mark owns 3 of the most popular apps in existence. Hard to call
         | him a one hit wonder even if his other hits were just
         | recognizing which companies to buy
        
           | oofManBang wrote:
           | True. He hasn't actually built anything since the very first
           | days.
        
           | CPLX wrote:
           | The other hits came from breaking laws against anti-
           | competitive behavior by his company, which is the exact
           | subject of the trial this article is based on.
        
           | admissionsguy wrote:
           | > recognizing which companies to buy
           | 
           | I bet it's really simple from the vantage point of being the
           | owner of the biggest social app with billions to spare.
        
           | knorker wrote:
           | Buying WhatsApp was about having the money and not being
           | obviously blocked by courts.
           | 
           | Not exactly galaxy brain to decide to buy a lottery ticket
           | that's already declared the winning one.
           | 
           | And not like they ruined it, I mean integrated/synergized it.
        
             | HDThoreaun wrote:
             | lots of people had money. Only mark bought whatsapp
        
               | fullshark wrote:
               | It was a defensive acquisition most likely and the app
               | has pretty much not changed functionally one bit from
               | when he acquired it. He had no vision for it clearly.
        
               | knorker wrote:
               | I'm getting a bit of reddit vibes in that you only took
               | part of what I said out of context, and ignored the rest.
               | 
               | But also yes it was very much a defensive acquisition,
               | and my point about them not (yet) ruining it shows that
               | there was no plan.
               | 
               | Buying another company from the spoils of your first hit
               | doesn't make you _not_ a one hit wonder. Especially since
               | most of your bidding competitors would have been blocked
               | by antitrust.
               | 
               | I don't know if the same is true for Instagram. I've
               | never used it.
        
           | trooperscoop wrote:
           | "Recognizing which companies to buy" is your argument? That's
           | how low the bar is: money = smart. Buying your competitor for
           | crazy high prices while paying even more to avoid antitrust
           | laws is kinda the tech bro playbook.
        
       | seydor wrote:
       | > Meta displayed a chart showing that the "percent of time spent
       | viewing content posted by 'friends' " has declined in the past
       | two years, from twenty-two per cent to seventeen per cent on
       | Facebook, and from eleven per cent to seven per cent on Instagram
       | 
       | Such a liar. Of course users will watch whatever FB shoves in
       | their eyes. That doesn't make it a preference.
       | 
       | > Meta exhibited a graphic of a boxing ring showing the logos of
       | Instagram, Facebook, and the various companies that Meta argues
       | are competitors, including TikTok, YouTube, and Apple's iMessage,
       | 
       | So his defense is that Facebook & Insta are just like youtube and
       | tiktok. But Google is already under fire for divesting youtube,
       | and tiktok is banned. Is that a good defense?
        
         | martopix wrote:
         | It depends on what you mean by "preference". If you show me a
         | pic of a hot guy and the picture that a friend took while
         | hiking, I'll probably look at the hot guy for longer, so one
         | could claim I _prefer_ it. But that doesn 't mean I think it's
         | better to spend my time like that.
        
       | coolThingsFirst wrote:
       | ofc they aren't, they show ads and they are focused on damaging
       | the mental health of their users.
       | 
       | Facebook is all slop nowadays. X is amazing thoughj.
        
         | grugagag wrote:
         | X is full of bots and forcefeed content.
        
           | coolThingsFirst wrote:
           | You don't have to follow the bots.
           | 
           | My feed is amazing tech content and people attempting to do
           | crazy things. It's pretty awesome.
        
         | differentView wrote:
         | Name one amazing thing on X.
        
           | oofManBang wrote:
           | dril
        
             | cryptopian wrote:
             | Also on Bluesky https://bsky.app/profile/dril.bsky.social
        
             | GuinansEyebrows wrote:
             | just buy the book, it's enough dril for a lifetime
        
           | alex1138 wrote:
           | The fact that the old system would ban people for completely
           | absurd reasons (including covid "misinformation" that all
           | turned out to be true, but not exclusively that) and one
           | thing Musk did do is put a stop to some of that
           | 
           | I'm fully willing to listen to all the arguments that he's
           | actually a horrible person but I don't see how people feel
           | that part of it wasn't necessary to fix
        
             | bbqfog wrote:
             | Musk bans people all the time. Remember the jet tracker?
        
           | coolThingsFirst wrote:
           | Many many reasons. There are incredibly smart people on X who
           | are writing and sharing their thoughts on things. There's
           | nothing comparable to that on the internet.
           | 
           | It may be ok for you if you live in an area with highly
           | concentrated talent but for me I'm pretty isolated so it
           | makes a tremendous difference.
        
             | bbqfog wrote:
             | No there are not. There are a bunch of moronic VCs saying
             | incredibly stupid things and paying for blue checkmarks.
        
               | coolThingsFirst wrote:
               | Literally all the Deep learning and systems whizs are on
               | X.
        
           | add-sub-mul-div wrote:
           | Virtue signaling political incorrectness is the only reason I
           | can imagine people promoting Twitter right now.
        
       | jgalt212 wrote:
       | If social media is over, how does Meta's revenues keep climbing?
        
         | bamboozled wrote:
         | We're just scrolling random content now and not using "social
         | media". Basically like watching tailored made, but really
         | really shit quality TV. Instagram is massive for this.
        
       | philipwhiuk wrote:
       | > Meta displayed a chart showing that the "percent of time spent
       | viewing content posted by 'friends' " has declined in the past
       | two years,
       | 
       | Yeah, because you filled the feed with garbage so obviously they
       | don't get to see as much.
       | 
       | Has 'percentage of time viewing content' declined?
        
         | martopix wrote:
         | Instagram actually used to be quite nice when it was pics of
         | friends. Now I find it _scary_.
        
           | carefulfungi wrote:
           | IG was a social network that made me feel better after using
           | it. It used to be a peaceful, well presented, personally
           | curated stream of still photos.
           | 
           | It really sucks that every single platform is lured into the
           | brain-attention hack of short form video and the optimization
           | of attention quantity over interaction quality. All cycles
           | repeat though - here's hoping.
        
             | xtiansimon wrote:
             | > "It used to be a peaceful, well presented, personally
             | curated stream of still photos."
             | 
             | Ha! This is the opposite of my experience. I feel Tumblr
             | was superior platform for images and art on small phone for
             | no other reason than you can easily pinch and zoom. I still
             | prefer still images on the Tumblr platform, and my feed is
             | filled with artists, designers, photographers and comic
             | book covers.
             | 
             | I never liked the experience of viewing stills on Instagram
             | and only when my friend started producing small videos and
             | another friend started sending me fishing meme videos, did
             | I start engaging. Now I do spend some time each week in
             | Instagram (same as YouTube shorts). The platform is perfect
             | for sharing small instructional videos. My feed is full of
             | motorcycle mechanics hacks, fly fishing lessons, fitness
             | instructions, and camping knots--all to my recreational
             | interests--I'd rather be fishing.
        
           | kodt wrote:
           | It seems to largely be a mirror for tik-tok these days.
        
         | rco8786 wrote:
         | Seriously, talk about self fulfilling. "We stopped showing
         | people content from their friends, and people started spending
         | less time viewing content from their friends. It's
         | inexplicable, really."
        
           | cmrdporcupine wrote:
           | The unspoken thing really is: We couldn't find a way to make
           | mega-bux on showing people content from their friends, so we
           | stopped being a social network almost entirely so we could
           | make mega-bux showing them garbage ads and disinformation
           | campaigns instead.
        
         | Molitor5901 wrote:
         | The last thing I want to see is what random people I don't know
         | are posting. Maybe there's a stream where I can see that, but
         | not in MY news feed. I want to only see what my friends are
         | doing, and maybe what is going on in a group that I belong to.
         | Nothing else. No AI prompts or responses, no suggested friends,
         | videos, groups, etc. To make Facebook even tangentially useful
         | to me I have to use FBuster or other extensions to remove all
         | of that junk.
        
           | zabzonk wrote:
           | > The last thing I want to see is what random people I don't
           | know are posting
           | 
           | Most of us right here?
        
         | AppleAtCha wrote:
         | This is why I left Facebook and I'm sure it drove away many
         | others.
        
         | hackerbeat wrote:
         | Yeah, how about improving Facebook (which has been neglected
         | for years) instead of building out Threads (which nobody
         | needs)?
        
         | orangepanda wrote:
         | Did FB chose to replace friends' posts with garbage, or was it
         | that less and less people were posting, and FB had to replace
         | the feed with _something_?
        
           | sorcerer-mar wrote:
           | Looking for cause and effect in a feedback loop is a fool's
           | errand
        
           | acdha wrote:
           | Those aren't mutually exclusive options. Facebook wants to
           | always have new things to show people so they stay on the
           | site, but it was absolutely their choice to deprioritize your
           | friends' posts below advertisers and the "engaging" slop.
        
           | corobo wrote:
           | Visiting friends' profiles, they still seem to be posting but
           | I rarely see them on my feed.
           | 
           | No I haven't got them muted or anything haha, and I can't
           | speak for why the algorithm thinks I don't want to see the
           | content. Maybe it's broken.
        
           | gosub100 wrote:
           | Some mid-level manager idiot's a/b test revealed that they
           | could maximize engagement by showing more rage bait and less
           | family. This increased revenue and nobody wants to suggest a
           | change that lowers it.
        
             | esafak wrote:
             | They have relevance guardrails but they keep eroding.
        
         | mrweasel wrote:
         | I'd like to know how much that time spend viewing content
         | posted by "friends" are down since 2012, because I bet it's
         | more than in the past two years, by a lot.
         | 
         | There's also:
         | 
         | > "The F.T.C. is arguing, instead, that Meta's purported
         | monopoly has led to a lack of innovation and to reduced
         | consumer choice."
         | 
         | Not really, because no one gave a shit about providing a good
         | social media experience, everyone wants to copy Zuckerbergs
         | homework.
         | 
         | If you want to blame Facebook/Meta for anything is it breaking
         | the trust of people to the extend that no other social media
         | can exist for a decade. Meta has burned the would be early
         | adopters to the extend that they will NEVER sign up to a new
         | social media platform ever again. Meta (and Google, Microsoft
         | and so many others) have shown that spying on customers and
         | selling their private data is business and now the tech savvy
         | users that would be the first onboard and advocating are no
         | longer signing up to anything that cannot guarantee absolute
         | privacy.
         | 
         | Facebook also killed of pretty much any other marketplace, but
         | I am interested in seeing how the newer generations are going
         | to affect that, given that many of them doesn't have a Facebook
         | account.
        
       | techterrier wrote:
       | I hope so, and things might go back to having nice platforms for
       | niche verticals, im making one of my own, for wildlife
       | photography now that insta hates us :D
       | 
       | https://toggr.io
        
       | jmyeet wrote:
       | Another way to put this: Tiktok won.
       | 
       | I agree that the days of posting "this is what I had for dinner"
       | are over. Facebook is a cesspool of your weird uncle posting
       | conspiracy theories. IG isn't a friends network anymore. It's for
       | following influencers.
       | 
       | Tiktok has a following tab but anecdotally I don't know anyone
       | who uses it regularly and as a significant portion of time on the
       | app. It's all about the FYP. And Tiktok's algorithm is far
       | superior to any other in this one way: how quickly it updates.
       | You watch a video about ducklings and within 2-3 videos you'll be
       | seeing more videos about ducklings.
       | 
       | Compare this to FB, IG and Youtube: it seems like the process of
       | learning what you like is far less responsive, almost like
       | there's a daily job that processes your activity and updates the
       | recommendation engine to your new interest levels.
       | 
       | Also, Tiktok is very good at localizing your interests. By this I
       | mean, the other platforms will push big creators on you. On
       | Tiktok it's a common occurrence to stumble on a video from
       | someone I've never heard of who has 20M+ followers and this is
       | the first video I've seen in 2+ years from them. On FB or IG, if
       | someone has a massive following, you'll almost have to block them
       | to avoid seeing them if it's something you have zero interest in.
       | 
       | These companies like the whole friends connection because it's a
       | network effect, keeping users on the platform. Without that, it's
       | so incredibly easy to switch when the new thing comes along.
       | 
       | I would say that the rise of group chats instead is evidence of
       | how social media is failing users. People do want to communicate
       | with a closed group. It's like they say: any organization app has
       | to compete with emailing yourself. Any social media has to
       | compete with a group chat.
        
         | FinnLobsien wrote:
         | I think you're right (though YT is crazy good and finding what
         | you like imo).
         | 
         | > I would say that the rise of group chats instead is evidence
         | of how social media is failing users. People do want to
         | communicate with a closed group. It's like they say: any
         | organization app has to compete with emailing yourself. Any
         | social media has to compete with a group chat.
         | 
         | This is true, but the truth is that you spend maybe 1 hour (if
         | that) in group chats, while many people spend 4-5 hours a day
         | on Tiktok/IGReels. So the revealed preference is that yes, they
         | want to be connected to their friends via group chats, but they
         | want mindless entertainment a lot more.
        
       | incomingpain wrote:
       | I only have facebook for messenger, but lets look at my feed now.
       | 
       | 1 sentence question from a page i dont follow.
       | 
       | Funny joke from a page i dont follow.
       | 
       | 3dmakerpro ad
       | 
       | swimsuit picture of sister in law.
       | 
       | 3d ai studio ad
       | 
       | anti trans post from page i dont follow
       | 
       | polymaker ad
       | 
       | Reels?
       | 
       | polymaker ad
       | 
       | picture from highschool friend
       | 
       | science/astronomy post from page i dont follow
       | 
       | planetarium ad
       | 
       | Less than 20% are anything I might even be interested in; the
       | rest are pushed. I havent 3d printed in quite awhile. Astronomy
       | is cool i guess.
       | 
       | SOCIAL media is over if you're on facebook.
        
       | 3np wrote:
       | So briefly, Zuck is arguing that the social media which was
       | Facebooks main business of 2010s no longer exists and that
       | Facebook has now pivoted to generic content consumption,
       | competing with YouTube, TikTok, Reddit etc.
       | 
       | The article says FTC is in a bind here.
       | 
       | IMO it's veey simple: Yes, FB shifted their focus and are now a
       | content hose. They still have monopoly on some market(s) - not
       | where they are competing with e.g. TikTok. Local events,
       | marketplace, genuine personal social networks.
       | 
       | That doesn't mean that they don't also compete with TikTok
       | elsewhere, where further market consolidation could be a concern.
        
         | Workaccount2 wrote:
         | Anyone who uses instagram should be abundantly aware of this.
         | The default behavior of the app became "Serve you all content
         | we think you would like, in the order we think you would enjoy
         | it". This pretty much means "You may or may not see the content
         | of channels/people you specifically follow".
         | 
         | The app went from just showing you a stream of posts from
         | people you follow, to just showing you a stream of posts it
         | thinks you would like.
        
           | alabastervlog wrote:
           | I use it exclusively for announcements from certain brands
           | with e.g. seasonal rotations or sales (small shops,
           | especially, are often way more consistent about updating one
           | or more social media accounts, often Insta, than their
           | website, if they even have a website) and it's such a pain in
           | the ass for that reason. I don't trust ads or their
           | "algorithm" to promote quality (I reckon they're more likely
           | to promote rip-offs and fly-by-night operations) so I _super_
           | don 't care about anything else they want to show me, even if
           | it's directly related to the kinds of brands I'm following. I
           | deliberately _do not_ do new-stuff discovery in the app,
           | because they have incentives to screw me.
           | 
           | The only thing I want out of it is to see the posts made by
           | the accounts I'm following, since the last time I checked.
           | That's 100% of the functionality I care about, and the app
           | goes out of its way to _not_ deliver it.
        
             | 3np wrote:
             | And the shops are on FB/Insta/WhatsApp only because that's
             | where users are. Classic entrenchment of network effects is
             | a two-sided matketplace.
        
           | kjkjadksj wrote:
           | What is worse is that the feed is generated on the fly.
           | Switch apps for a second and your os kills instagram in the
           | background, and you might not ever find those posts it showed
           | you a few minutes ago ever again.
        
             | immibis wrote:
             | I have the opposite problem. Every time Instagram starts in
             | the background (allegedly to check for feed updates but
             | probably to get my geolocation) it uses so much memory it
             | pushes out things like my on-screen keyboard. No doubt Meta
             | has figured out ways to manipulate Android to get priority
             | over the keyboard, and only tested it on the very latest
             | phones.
        
           | imhoguy wrote:
           | I've singed up to Instagram first time about 2 weeks ago and
           | it is literaly TikTok clone, including no history what I have
           | watched.
        
         | LPisGood wrote:
         | They don't really have a monopoly on local events or
         | marketplace.
         | 
         | Facebook is popular for these things but that's because
         | Facebook had a big user base, not because they keep competitors
         | from forming.
         | 
         | They have a network effect that smaller competitors don't.
         | Thus, at the end of the day it's the user's choices that keep
         | Facebook a sort of monopoly in those areas.
        
           | wcfields wrote:
           | > They don't really have a monopoly on local events or
           | marketplace.
           | 
           | Yeah, I'd say from 2004 - 2015 was the heyday for me on local
           | events for small bands, house shows, and punk/DIY venues.
           | Eventually FB Events died out socially by not being able to
           | send invites to mass groups of friends/previous attendees,
           | and attrition, and so on... A real shame for non-major venue
           | events and the DIY scene.
           | 
           | Marketplace is semi-useful still, quasi-better than
           | craigslist, but keeps getting filled with a lot of cruft of
           | drop-shippers and scammers.
        
             | bitmasher9 wrote:
             | I had almost forgotten about the 2004-2015 music scene on
             | Facebook. For me things died down around 2011 when the
             | police started using Facebook to identify and break up
             | unlicensed events.
        
           | 3np wrote:
           | > Facebook is popular for these things but that's because
           | Facebook had a big user base, not because they keep
           | competitors from forming.
           | 
           | That's a separate legal argument and as I understand it not
           | necessary to qualify a as monopoly.
        
         | paxys wrote:
         | > They still have monopoly on some market(s) - not where they
         | are competing with e.g. TikTok. Local events, marketplace,
         | genuine personal social networks.
         | 
         | Yes, but none of these are a valid reason to force them to
         | divest from Instagram and WhatsApp.
        
       | Pxtl wrote:
       | Them grapes are mighty sour, eh?
       | 
       | Social media is just fine.
       | 
       | Yes, paying people to post content has created a wider divide
       | between content-creators and social follows, but social follows
       | still exist.
       | 
       | It's just Facebook that is over.
        
       | geff82 wrote:
       | So there is now a new possbility to create a new social network,
       | retro style in a sense.
        
         | mikez302 wrote:
         | Kind of on that subject: https://directing.attention.to/p/why-
         | is-no-one-making-a-new-...
        
       | ubermonkey wrote:
       | Well, thank god for that.
        
       | corobo wrote:
       | I've just loaded my Facebook home page. 6 'pages' (I know it's
       | infinite scroll but you know what I mean) before I saw an actual
       | friend's post, and it was from 2 weeks ago.
       | 
       | Jeez Zucky, I wonder why social is dying. Is it because there's
       | no bloody social between the ads and random algorithm shite
       | anymore?
       | 
       | E: haha, the rest of the comments say likewise. Redundant comment
       | but +1 anecdata.
       | 
       | Also for what it's worth I've checked a few profiles and yeah
       | friends are still posting, I'm just not seeing it. I guess I
       | scrolled past some post about something too quickly and now
       | Facebook thinks I don't care? Maybe the algorithm is just broken
       | lol.
        
         | esperent wrote:
         | It's because everyone moved over to using Whatsapp groups
         | instead, for the actual social stuff, and TikTok, Instagram,
         | and YouTube for the gratuitous lusting after other people's
         | perfect lives stuff. It used to be that we looked at the
         | perfect shared moments from our friends lives, but this didn't
         | make us feel bad enough so we outsourced it to models backed by
         | teams of experts so that we can compare ourselves to impossible
         | highs and thusly feel only the most exquisite of lows when
         | comparing our own real and therefore often shitty lives.
        
           | aprilthird2021 wrote:
           | This is the right answer, and it's something I believe Meta
           | has also said publicly, that messaging apps have become the
           | family and friends connection machine as people shifted to
           | using mobile phones and messaging became free and able to
           | handle multimedia.
        
           | zpeti wrote:
           | Yes this is the key point, and I really don't think
           | Zuckerberg is to blame for this. It's just how the market
           | moved. Before tiktok Zuck did actually try and move facebook
           | back to friend territory, but tiktok became such a threat to
           | time spent online they had to shift to "engaging content"
           | 
           | And everyone is in whatsapp groups anyway for personal
           | content...
           | 
           | When Elon bought twitter he bought back the "following" tab
           | on twitter, and frankly, I used it a few times then stopped.
           | It was just boring. Shifting through pages and pages of
           | random content from people I follow is just too much energy.
           | 
           | The fact is, personalised feeds do just work. We hate this,
           | but it works.
           | 
           | It's a bit like sugar, I know it has zero benefit in 2025
           | eating sugar, but I just do it, because its nice and it
           | works, and it feels good. My brain knows its bad for me, but
           | I just can't resist.
           | 
           | Now you can blame restaurants and ice cream shops for this,
           | but the fact is, if the particular ice cream shop I buy ice
           | cream at closed, or offered less sugar alternatives, it would
           | in fact lose market share. And of course, there are sugar
           | free ice cream shops, but their market share will never be
           | that big.
           | 
           | If facebook wanted to actually stay on top, they were forced
           | into this.
        
             | zelphirkalt wrote:
             | Long term will show whether it was the right decision by
             | FB. If he now claims social media dead, then maybe already
             | signs are showing, that the decisions were not as smart as
             | he originally thought. Short term thinking kills many
             | businesses.
        
             | alex1138 wrote:
             | And that's fine except people have missed seriously
             | important life updates because of selective post non-
             | showing
             | 
             | Facebook already had people up in arms when the feed was
             | first introduced (probably because Zuckerberg seemingly
             | doesn't believe in privacy as a concept, at all) and now
             | they want to ruin it (especially now but it's been like
             | this for years) by defeating the point of it?
             | 
             | And I do blame him, anyway
             | https://news.ycombinator.com/item?id=1692122
        
               | corobo wrote:
               | Missing things is another one I noticed yeah. In my case
               | it's gigs from local places I actually follow.
               | 
               | Why show an event that happened last Friday? They even
               | know it's time sensitive because it's an event with a
               | date and time attached!
        
             | Nursie wrote:
             | It's not universal though - they don't work for me, I don't
             | want or care about any of the "value add" in a feed. I
             | don't want reels, I'm not there for suggestions.
             | 
             | Clearly I'm a minority as I'm sure they have research
             | saying it does drive engagement for large Numbers of
             | people, but Facebook appears to be worse for all that other
             | stuff and as a result is failing everyone.
        
         | juancroldan wrote:
         | Facebook is now a birthday-reminder and old-connection-keeper
         | tool loaded with empty content to feel less sad. Instagram and
         | TikTok are also trending towards content consumption. Messaging
         | and group chats are the only real social media now
        
           | corobo wrote:
           | Ooh speaking of birthday reminders - if Facebook is browsing
           | this thread looking for things to fix: bring back the
           | birthday iCal feed!
           | 
           | You literally had notifications via my calendar bringing me
           | back to your site every few days/weeks to say happy birthday
           | and maybe have a bit of a browse. Now the reminders are in my
           | todo list and I say happy birthday via text or call instead.
           | Path of least pain in the backside.
           | 
           | Absolutely bizarre they ditched the birthdays and events iCal
           | feeds.
        
             | barbazoo wrote:
             | Funny that you think they'd prioritize something that'd be
             | useful, good for you.
        
               | corobo wrote:
               | Haha of course. I was probably just one of a mere few
               | hundred million people using it in a way that brought me
               | back to the algorithm so it got scrapped for
               | underutilisation :(
        
               | pixl97 wrote:
               | Boss: "you're only allowed to work on things that serve
               | more ad views"
        
               | reverendsteveii wrote:
               | Remember when they told us that capitalism would cause
               | people to trip over themselves to give us what we want
               | and need because that would naturally be where most of
               | the profit could be had? Why do you think it didn't do
               | that in this case? The answer of course is that facebook
               | does serve it's customers. It serves the people who can
               | afford to buy ads, and what it serves them is _you_.
        
               | anonymars wrote:
               | The missing ingredient is usually "competition"
               | 
               | Same thing with the "private sector is always better"
               | religion - if there's no meaningful competition, you end
               | up no choice coupled with a profit motive, vs. no choice
               | but I can at least nominally vote and be represented
               | 
               | ISPs are usually a good example in the US. My old
               | apartment had one provider, and wouldn't you know it, at
               | my new apartment with multiple providers, I got five
               | times the bandwidth for half the price.
               | 
               | See also: enshittification
        
               | reverendsteveii wrote:
               | In light of competition being the missing ingredient, the
               | question becomes how does one maintain ongoing
               | competition in a system where the bigger of two
               | competitors tends to win and the winner of two
               | competitors tends to get bigger? That's exactly what
               | happened here: Facebook was bigger than WhatsApp, and
               | FB+WA is bigger than Insta, so FB+WA+Insta is a lot
               | bigger than anyone else.
               | 
               | Back in the day when Microsoft was the one in the DoJ's
               | sights someone compared it to a dog race. Dogs don't have
               | jockeys, so you have to figure out some other way to
               | induce them to run. The way most tracks (probably all,
               | idk much about dog racing but it's a useful metaphor
               | here) do that is by having a mechanical bunny that runs
               | out ahead of the dogs and activates their prey drive. The
               | bunny has to be ahead of the dogs, but not so far ahead
               | that they don't think they can catch it and give up. That
               | means that every once in a while a dog will get the
               | timing just right, go extra hard, and actually catch the
               | bunny. At that point, the race is over for everyone until
               | someone steps in to shake the dog loose from the bunny
               | and give everyone a reason to run again. Our system is
               | like that: we have to encourage everyone to do everything
               | they can to catch the bunny but also ensure that they
               | never actually do. Bill Gates was the first person in my
               | memory to catch the bunny, and needed to be shaken loose.
               | Now it's Zuckerberg, and probably Google, that need to be
               | pried off of their respective bunnies so that everyone
               | else has something to chase.
        
               | safety1st wrote:
               | For a start, and it might even be enough, you strictly
               | enforce anti-trust laws which are already on the books
               | that prevent sufficiently large firms from acquiring
               | their competitors and doing exclusivity deals. These laws
               | have largely been ignored for decades and I don't know
               | what to call that other than blatant corruption of our
               | government, but it's slowly starting to change, in a
               | bipartisan way.
               | 
               | Microsoft escaped the worst of what the government wanted
               | to do to them for their anti-trust violations. It may not
               | go so well for Google as they hold the distinction of
               | being the only company in US history to have been tried
               | and found guilty in three separate cases of possessing
               | three illegal monopolies all at the same time. Two
               | example measures under discussion in the court at the
               | moment are forbidding any renewal of their browser
               | default deal with Apple, and forcing them to sell off
               | Chrome. We will see soon enough what comes next.
        
               | Whoppertime wrote:
               | Foreign competitors is how you get competition usually.
               | The big 3 auto companies can lobby Congress and
               | discourage competition. When American Cars started
               | installing tailfins (purely cosmetics) instead of
               | competing on fuel performance, maintenance or price, they
               | were opening the door for the Japanese auto industry to
               | eventually take over, with the crisis of the oil shock
               | being the instigating factor for people changing their
               | consumption habits
        
               | thesuitonym wrote:
               | That only works as long as the companies don't pay
               | Congress to keep foreign competitors out of the market.
               | To continue the automobile example, consider why the
               | market for light trucks in the US is almost exclusively
               | American brands.
        
               | jerf wrote:
               | The missing ingredient here is that there is a gulf
               | between what people really need, and what they do.
               | Capitalism/market forces/etc. optimize on that "what
               | people really do" and not what they need, and especially
               | not what they say they want. See also, for instance, the
               | layout of your grocery store.
               | 
               | The good news is that capitalism is in fact _really good_
               | at serving exactly the preferences you reveal through
               | your actions, and there are ways in which that is good.
               | The bad news is that the farther away we get from our
               | "native environment" the farther our needs and revealed
               | preferences are diverging. I can think of no equivalent
               | threat in our ancestral environment to "scrolling away
               | your day on Facebook". Sloth and laziness aren't new, but
               | that _enticement_ to it is very new.
               | 
               | The discipline to sit, think with your brain, and realize
               | with your system 2 brain [1] that you need to harness and
               | control your system 1 urges is moving from "a recipe to
               | live a good life" (e.g., wisdom literature, Marcus
               | Aurelius, Proverbs, Confucious, many many other examples
               | dating back thousands of years), but one a lot of people
               | lived reasonably happily without, to a _necessity_ to
               | thrive in the modern environment. Unfortunately, humans
               | have never, ever been _collectively_ good at that.
               | 
               | And the level of brutality that system 2 must use on
               | system 1 is going up, too. Resisting an indulgent dinner
               | is one thing; carrying around the entire internet in your
               | pocket and resisting darned near every vice
               | simultaneously, continuously, is quite another. In my
               | lifetime this problem has sharpened profoundly from minor
               | issue to major problem everyone faces every hour.
               | 
               | For a much older example, see "drugs". Which is also a
               | new example as the frontier expands there, too.
               | 
               | I have no idea what a solution to this at scale looks
               | like. But I am quite optimistic we will ultimately find
               | one, because we will _have_ to. The systems can 't just
               | keep getting better and better at enticement to the
               | short-term with no other social reaction.
               | 
               | [1]: https://thedecisionlab.com/reference-
               | guide/philosophy/system...
        
               | anonymars wrote:
               | Ultimately capitalism "works", but only if externalities
               | are incorporated into the price.
               | 
               | Hence vice taxes on liquor, cigarettes, the short-lived
               | Bloomberg tax on soda. See also - carbon pricing.
               | 
               | What would that look like for social media, I don't know.
               | If we're truly brainstorming, what if Facebook were
               | forced to charge you cash money for usage beyond a half
               | hour per day? Or past a certain amount of posting?
               | 
               | I'm well aware that politically this would die even
               | faster than the soda tax... selling a policy is often
               | more difficult and important than policy itself
        
               | thesuitonym wrote:
               | Or, hear me out, what about "competition exists but I
               | also get to vote and be represented." Where I live, there
               | are two ISPs, the local cable conglomerate, and a telecom
               | coop.
               | 
               | The cable company, as you might expect, is completely and
               | utterly awful. They go for all of cable's greatest hits,
               | from low introductory payments that explode after the
               | first year, to service that is constantly down, to
               | sending you to collections for equipment you returned.
               | They do it all. The speeds are slow, and the customer
               | service is non-existent.
               | 
               | The coop, on the other hand, is beyond delightful. The
               | speed _always_ exceeds what I 'm paying for, and every
               | couple of years they readjust their packages to give me
               | more speed for the same price. Only three times in almost
               | a decade have I had any problems with them: One was an
               | outage that was caused by a natural disaster, and the
               | other two were problems with my ONT that were fixed next
               | day at no charge. Oh, and since it's a coop, I get a
               | check every year as part of the profit sharing. For me,
               | it only equates to about a free month of service, but
               | it's still pretty nice.
               | 
               | So I guess the tl;dr of it all is that you don't need to
               | get rid of free markets to have social control of things.
               | And since the profits go to the people paying for the
               | service, there's no incentive to extract extra value, so
               | there's no real enshitification.
        
               | ryandrake wrote:
               | And, any time some company gets close to "give us what we
               | want and need," the company will be bought by Facebook,
               | or funded by VCs, and new ownership will "correct" the
               | problem.
        
               | asimpletune wrote:
               | Honestly, everything would be much better if either a.)
               | people just paid for stuff or b.) governments decided ad-
               | tech in its present form should not be a thing, and
               | regulated the retention of personal data as a liability,
               | to make targeted advertising less-
               | personalized/unprofitable.
               | 
               | As a system for discovering price, free markets work
               | really well. The downsides comes from politicians not
               | understanding/caring the limitations of free markets and
               | what kinds of problems they're simply not intended to
               | solve. These are the economic factors beyond price. More
               | broadly, they're our values.
               | 
               | If we outsource the need for philosophy/wisdom to the
               | free markets then there is no reason why the market will
               | not demand child labor, 7 day work weeks, single use
               | everything, and privatized security forces. We failed to
               | take action earlier, and the same kind of stuff has
               | already happened to the environment. Not to mention that
               | gambling and security fraud are making a comeback.
        
               | reverendsteveii wrote:
               | I'm 100% with you on the idea that it's time to start
               | paying for services on the internet instead of the ad-
               | funded model we have today. The problem is that the
               | people who decide when and how to monetize things seem to
               | be moving toward a model where they charge you for the
               | service, sell your data _and_ feed you ads.
        
               | bdangubic wrote:
               | 100% this... everything you pay for is already selling
               | your data and will eventually feed you ads.
        
               | asimpletune wrote:
               | If lawmakers regulated data retention to make targeted
               | advertising unprofitable, then businesses would have no
               | choice but to compete for customer's money directly by
               | providing value.
        
               | philjohn wrote:
               | They already send an email or push notification ... so
               | yeah, there would be very little metric movement to
               | justify this as having enough impact for year end PSC.
        
               | fallingknife wrote:
               | We don't pay them, so really why would they? I don't do
               | work for people who don't pay me either.
        
             | jandrese wrote:
             | iCal feeds don't bring you into the site. The whole point
             | of Facebook is to be a walled garden that discourages you
             | from going elsewhere. You're lucky they are not like X and
             | deprioritize external links. Or maybe they do, I have not
             | tested it myself.
             | 
             | https://theoatmeal.com/comics/reaching_people
        
               | corobo wrote:
               | I would click the link in the event to go say happy
               | birthday to the person! I guess I wasn't the norm though
               | aye, it's big numbers that matter
        
             | sunnybeetroot wrote:
             | Sounds like you use iOS? Add the birthday to the friend's
             | contact and it'll appear in your calendar automatically.
             | You're welcome in advance.
        
           | diggan wrote:
           | > Instagram and TikTok are also trending towards content
           | consumption
           | 
           | Huh? They were explicitly built for that purpose, not
           | "trending towards". Without content consumption, those
           | platforms are nothing.
        
             | KeplerBoy wrote:
             | I guess he meant content produced by "professional" content
             | creators with the only goal of earning money instead of
             | interesting pictures from your friends' life.
             | 
             | At least that's how I experience Instagram these days. It's
             | a chat app where people send each other content made by
             | others in the DMs.
             | 
             | Very few of the people I know personally have posted in the
             | last few years, but most of them seem to casually use the
             | app to explore whatever the algorithm shows them.
        
           | xyst wrote:
           | Anybody worth keeping in contact with, I have their phone
           | number.
           | 
           | The only use for Facebook is for the marketplace.
        
             | the_af wrote:
             | Sadly for me, there's another use case for Facebook:
             | special interest groups (as in niche groups for hobbies).
             | 
             | When the Great Migration away from phpbb forums and
             | bulletin boards happened, lots of these groups moved to
             | Facebook. I loathed it, but joining the migration was the
             | only way of keeping up with stuff that interested me.
             | 
             | Now there's another Great Migration to Discord, which I
             | won't follow. Real-time chat simply triggers my FOMO and is
             | stressful to me. So any community that moves primarily to
             | Discord will lose me as a member. I suppose nobody will
             | miss me though.
        
           | dspillett wrote:
           | _> Facebook is now a birthday-reminder_
           | 
           | It isn't even good at that. I'll often see "it was
           | [whoever]'s birthday yesterday" when I did login on the last
           | couple of days, and it didn't bother to mention the fact
           | then. Too many ads and pointless reals to show me on those
           | days, to have space to insert the now/upcoming birthday
           | reminder, presumably.
        
           | boringg wrote:
           | Actually it's biggest value is marketplace though the
           | scammers know that too.
        
             | wintermutestwin wrote:
             | Marketplace is the absolute worst UX I could imagine.
        
               | slt2021 wrote:
               | highly overpaid Facebook engineers must be forced to use
               | Marketplace to try to buy their cars, instead of buying
               | from a dealer.
               | 
               | maybe that way they would improve things a bit
        
           | reverendsteveii wrote:
           | I was thrilled to find out that I can block facebook.com in
           | my etc/hosts and still have access to messenger. Hard
           | limiting the time I spend being "social" with robots and
           | hostile outsiders has gone from being a good idea to being a
           | survival strategy as we got further into the
           | industrialization of the attention economy.
        
           | yieldcrv wrote:
           | (now as in 10 years ago)
        
           | wil421 wrote:
           | Facebook groups are like the new Internet forums. There's
           | tons of stuff that's moved to Facebook groups like Fishing
           | and Car forums. For a lot of content Facebook groups are much
           | better than forums.
           | 
           | Marketplace seems to be the new Craigslist and much better
           | IMHO.
           | 
           | Posting is probably dead or dying. I haven't done it in a
           | decade or so.
        
             | HeadsUpHigh wrote:
             | >For a lot of content Facebook groups are much better than
             | forums
             | 
             | Facebook groups are very disjointed and the algo does a bad
             | job and keeping the good bits floating to the top.
        
             | throw042425 wrote:
             | That's interesting. In what sense would you say FB groups
             | are much better than forums?
             | 
             | But yeah I agree, groups and marketplace are the only
             | things keeping FB alive.
        
               | iamacyborg wrote:
               | They're better in the sense that people actually use them
        
               | shanecleveland wrote:
               | Probably true with most successful things. Marketplace is
               | just a low barrier to entry for people already using
               | Facebook. I find it generally terrible, but that's where
               | people are selling.
        
             | ultrarunner wrote:
             | They could be huge in this, but sadly they'll continue to
             | ruin it because (IMHO) they are rotten at the core. I can't
             | tell you how many times I've seen a question posted on a
             | relevant topic, switched tabs to consult the manual to
             | verify my memory, and then gone back only to see Facebook
             | do its ADHD reload and bury the question.
             | 
             | Once people get sufficiently frustrated and the ad revenue
             | declines below the cost of running the servers, we will
             | immediately lose _all_ of the information shared there.
             | None of it will be archived like the old forums. It 's a
             | genuinely sad situation.
        
               | bschwindHN wrote:
               | > and then gone back only to see Facebook do its ADHD
               | reload and bury the question
               | 
               | Does anyone know why facebook does this? It's the most
               | infuriating thing, like it's assuming the poor user
               | doesn't know how to "refresh" a page so it does it for
               | them, because clearly they got stuck on an old crusty
               | piece of content.
        
               | zoky wrote:
               | You know exactly why they do it. To generate
               | "engagement".
        
             | dboreham wrote:
             | In my experience the Facebook groups always turn to crap,
             | especially if it's a group that attracts more than about
             | 500 users. Abusive posts, scam posts, fake groups with the
             | same name created by bots. I've reverted to old school
             | forums for all my special interests. Marketplace is still
             | the best classifieds product though.
        
               | freehorse wrote:
               | It depends on the mods and the specific communities the
               | groups are about. I have seen what you describe in some,
               | but not at all in others.
        
             | shanecleveland wrote:
             | Only reason I caved and joined Facebook a few years ago was
             | to get access to a group dedicated to Boston Whaler boats.
             | There were two previously-thriving forums that were slowly
             | dying. The forums were great. The Facebook group was not
             | better, just alive.
        
             | naijaboiler wrote:
             | would rather use reddit for foruming than facebook groups
        
               | freehorse wrote:
               | I would rather have ol' good forums. I would rather have
               | years long posts in the frontpage and the ability to bump
               | a long burried post when new info is up, and not missing
               | the opportunity to engage with a topic just because 1-2
               | days passed without me logging in and thus the post,
               | being more than 1-2 days old, is not in the frontpage
               | anymore.
        
             | spacechild1 wrote:
             | > For a lot of content Facebook groups are much better than
             | forums.
             | 
             | How so? I find FB groups strictly worse than old-school
             | forums.
        
             | freehorse wrote:
             | Also events, it's probably the platform affecting
             | discoverability of events the most.
             | 
             | The ways fb is (still) the most useful to users are the
             | ones meta cares the least about.
        
           | mrspuratic wrote:
           | "mbasic.facebook.com" was a vastly simpler UI, and had
           | notably less noise content. Sometimes "back" navigation even
           | worked properly. They killed that last year :/
           | 
           | Were it not for distant family using it, I would almost
           | certainly download my content and nuke my account.
        
           | bentcorner wrote:
           | Discord are where the kids are at. But with them going public
           | it's going to enshittify quickly and it's only a matter of
           | time before they move onto something new.
        
           | endemic wrote:
           | > Messaging and group chats are the only real social media
           | now
           | 
           | This is accurate as far as I'm concerned. Interacting
           | directly with actual friends; no ads or clickbait content
           | injected.
        
         | givemeethekeys wrote:
         | Not sure when they will take it away, but for now, there is a
         | cleaner option - go to Feeds on the left (I use it on the
         | computer), and then Friends (as opposed to All or Groups). That
         | gets you the latest posts from friends in reverse chronological
         | order.
        
           | alex1138 wrote:
           | Honestly it feels like a hostage situation
           | 
           | Like some engineer in the company begged Mark like, "Please,
           | people are going to drop your product completely unless you
           | give them some control" (remember Top Stories vs Most
           | Recent?)
           | 
           | And Mark's like "yeah, ok, cool" (it'll be removed in 2 years
           | when said engineer quits/is fired)
        
           | corobo wrote:
           | Oh wow I actually forgot about this.
           | 
           | I used to have a bookmark that took me directly to the
           | friends feed but it would seem it just redirects to the
           | homepage now, and the navigating to the feeds fresh just
           | loads within the page rather than via URL (at least on mobile
           | web, m.facebook.com, not checked desktop)
        
         | tanjtanjtanj wrote:
         | About couple years ago I logged onto Facebook for the first
         | time in nearly a decade to sell something on marketplace. I
         | took a peek at my feed and the set up was:
         | 
         | Post from some guy I barely knew in high school talking about
         | giving all at his job with zero comments or likes followed by
         | Ad, Ad, Ad, Ad endlessly. I just kept scrolling and scrolling
         | and hitting more pages of ads.
         | 
         | I refreshed and got a different single post followed by more
         | ads. I took a short video of the feed to show my friend who
         | worked at Facebook at the time and he said "oh it might do that
         | when it doesn't know what to show you, if you use it more it
         | will get better"
         | 
         | I asked how it would learn what I liked when it was just
         | showing me ads and he didn't have a good answer. I guess nobody
         | cares there.
        
           | reginald78 wrote:
           | And why would some one continue to use it if all it does is
           | show ads? You have to put some cheese on a rattrap if you
           | want the rat to stick his head in it.
        
         | yodsanklai wrote:
         | I don't see a lot of friends posts, but I see some groups which
         | are pretty active, and sometimes even useful. For instance,
         | local hiking group, people post pictures, organize hike. I
         | thought facebook was dead, but there's still a lot of activity.
        
         | Ajedi32 wrote:
         | Facebook has a Friends feed[1] which only shows posts from
         | friends (and ads, but that's a whole other discussion). Even
         | so, like 80% of the posts from my friends are just them re-
         | sharing news articles or random memes; I wish there was a way
         | to block reshares from pages or something like that.
         | 
         | Also, personal pet peeve: Instagram has a way to turn off
         | "suggested posts" in the feed... for 30 days, then the setting
         | gets automatically turned back on. This is such a blatantly
         | user hostile anti-pattern it's almost as bad as if they didn't
         | have the setting at all.
         | 
         | [1]: https://www.facebook.com/?filter=friends&sk=h_chr
        
           | rrauenza wrote:
           | It's odd that in the iPad version, the friends button at the
           | bottom doesn't take you to the same feed, but rather lists of
           | people to add.
        
         | mindtricks wrote:
         | I used to count how many non-friend items there were between
         | friend posts. If I recall correctly, my max count was 20. And
         | similarly to you, when I do see something it's from 3 days ago
         | and feels no relevant to comment or interact with. I know so
         | many people hate Facebook, but I used to really enjoy those
         | small moments with friends where we could interact over small
         | life updates and photos. Now they feed me garbage to groups
         | I've never subscribed to based on some "guess" around my
         | interests.
        
           | brap wrote:
           | Fun game. I just had 7, then 3, then I gave up after 30. And
           | those 2 friend "posts" were 1. someone sharing a page's post,
           | and 2. a friend posting what appears to be an automated happy
           | birthday on someone else's wall. I did not see any actual
           | content from friends at all.
           | 
           | Most stuff on FB seems to be 1. pages I don't follow 2. ads
           | 3. posts from groups I no longer care about 4. random people
           | who are not my friends but somehow I still get to see their
           | posts in my feed (not even popular posts) 5. sometimes, some
           | uninteresting activity by an actual friend (commented on
           | something, shared something) 6. occasionally a friend's IG
           | story pops up (I guess these are automatically cross-posted
           | to FB or something)
        
           | malexw wrote:
           | I've also done this and my record count was 120. 120
           | sponsored or suggested posts about things I don't care about
           | in between the posts from people I'm actually interested in.
           | 
           | I'll echo what others have said - if social media is dead,
           | it's because they killed it themselves.
        
         | wintermutestwin wrote:
         | I never load the homepage. Feeds>friends in a firefox container
         | with FBPurity is the only way I'll touch that abomination.
         | 
         | I also find that I have to mute a lot of over sharers. I feel
         | for those people because I know they are like rats pushing the
         | social lever for some imaginary sense of connection.
        
         | jc_811 wrote:
         | I don't know if their newsfeed algorithm is broken, or just
         | grasping at straws, but whenever I log in (fairly often simply
         | for FB marketplace) my feed is full of posts and
         | recommendations for things that don't even make sense for me.
         | For example hiking groups that are in a random mid-size city
         | 2,000mi from me. Or student housing groups in a random
         | international city.
         | 
         | I've tried to even provide feedback on them not being relevant,
         | but they still always appear. I don't know, it really does seem
         | that their newsfeed relevancy is fundamentally broken
        
           | corobo wrote:
           | I thought it was being insulting for a while but I guess I
           | did pause on it to screenshot and make a witty post but I'm
           | constantly getting Dull Men's Club, and more recently the
           | knockoff versions haha
           | 
           | Facebook, I'm not into these, and I've told you so! It was
           | just that "Suggested for you: Dull Men's Club" was funny the
           | first time!
        
           | Throw9444 wrote:
           | I haven't had a Facebook account in about a decade at this
           | point, and I recall continually discussing already how
           | useless it was without chronological sorting and recommending
           | you random crap (and I'm not just talking about the ads).
        
           | rcruzeiro wrote:
           | I spent over one year being served sponsored content
           | advertising sales of firearms, cloned credit cards and drugs.
           | Last time I logged in, I've noticed that I was being served
           | content based on interests of my close friends. For example,
           | a close friend got really into rock climbing, so I got tons
           | of rock climbing meme accounts.
           | 
           | I have now grown tired of all of that and, when I realised
           | that it had been ages since I had seen someone I actually
           | know post anything, I deactivated it all.
        
           | sethhochberg wrote:
           | The thing that always surprised me about this when I still
           | used FB was that they clearly had the expertise available in
           | Meta to do it right because my Instagram ads/recommended
           | content was almost stunningly well-tailored: events I
           | actually wanted to buy tickets to, products that actually
           | interested me, even down to reels from new comedians I find
           | genuinely funny...
           | 
           | My FB feed, by comparison, was almost exactly like yours -
           | not just irrelevant interests, but geographically crazy
           | irrelevant interests.
        
             | alex1138 wrote:
             | It's almost like once you lose Systrom/Krieger it all goes
             | to shit
             | 
             | (The same people Zuckerberg was accused of bullying out of
             | the company)
        
           | dekhn wrote:
           | I think the main Facebook product is basically running on
           | autopilot now- the folks who wrote the pipelines got promoted
           | and went to work on other stuff.
           | 
           | (note that if you click Friends or Feeds you will see
           | somewhat more personal content, but basically, the main
           | stream is just a list of irrelevant garbage)
        
           | jonathanstrange wrote:
           | My girlfriend also gets the same stuff over and over, most of
           | it AI-generated garbage she's absolutely not interested in.
           | No matter how often she selects "not interested", they always
           | come back. Strangely, this started only recently on her
           | account and mine is still comparatively okay. From what I've
           | heard, it's much worse for US users.
           | 
           | One thing that amazes me is that Facebook thinks I'm
           | interested in content I was interested in more than 25 years
           | ago before Facebook even existed. It's mysterious.
        
             | 1auralynn wrote:
             | Once I looked at the comments for a disgusting AI-generated
             | tiny house picture to see if anyone else knew it was AI-
             | generated and then all it showed me were more disgusting
             | AI-generated tiny house pictures no matter how many times I
             | tried to block it.
        
         | rvba wrote:
         | There used to be a hidden "only friends" feed - it got removed,
         | or is hidden even better. Also you couldnt default to it.
        
           | FireBeyond wrote:
           | On desktop - left sidebar, Feeds > Friends (not Friends at
           | the top level). On mobile (or at least iOS, which I have) the
           | bottom sidebar, second left button Friends are not perfect
           | for me but cut out 90% of the garbage.
        
         | jasondigitized wrote:
         | This. My facebook feed is 10% posts from friends, and 90% ads
         | or weird content posts.
        
         | Eric_WVGG wrote:
         | I was a very early Instagram user and would even defend it over
         | the years as "influencers" became a thing. "I don't see it as a
         | problem... if you don't like those people then don't follow
         | them."
         | 
         | Nothing about my tastes have changed over the years, but I now
         | find Instagram to be painful to look at. If social media is
         | over, it's because Meta made the conscious decision to kill it.
        
           | jonathanlb wrote:
           | I would argue that social media's positive-feedback engine
           | contributed to its own demise. Anec-data:
           | 
           | After being terminally online on Instagram, I decided to took
           | a two-week break because I was noticed I was mindlessly
           | scrolling through content that I enjoyed. After the two
           | weeks, it was striking to note that almost all videos
           | followed a pattern- a jarring hook in the first two seconds,
           | a provocative question, rapid-fire cuts and a soundtrack.
           | Most videos have to follow this proven formula, but in doing
           | so, they'll be like all the other videos and will then have
           | to take the next step to engage users, so videos become more
           | aggressive and formulaic, which for me, gets in the way of
           | the content.
           | 
           | This is completely omitting the fact that quickly scrolling
           | past accounts you follow will trigger Instagram to suggest
           | clips that are more provocative in an effort to capture one's
           | attention. Even if you're intentional about what you consume,
           | the app is adversarial to your own intentions.
        
             | selfhoster wrote:
             | That's an eloquently stated view. I'm not on FB or
             | Instagram, but everything you said somehow resonated with
             | me as a YT user.
        
             | kevin_thibedeau wrote:
             | It's MBAs on the eternal quest to juice profits. If a
             | social site ran itself lean like Craigslist they could win
             | the entire prize without the need to manipulate content for
             | the benefit of advertisers.
        
             | smcin wrote:
             | Sure, but don't mislabel that _" positive-feedback
             | engine"_. Engagement, attention loop, reinforcement,
             | clicks, views, comments, likes, follows, longer average
             | visit time, distraction engine, compulsive behavior, higher
             | advertiser revenue, whatever, but it isn't positive and it
             | isn't really feedback.
             | 
             | If you had a friend who in the middle of interactions
             | habitually pulled out a bag of cocaine and snorted some (or
             | gambled), you wouldn't say they were giving positive
             | feedback to the dealer (/casino). You'd say they were
             | annoying and unable to function.
             | 
             | What happens on Instagram if you vote dislike/ignore
             | attention-bait clips and try to find longer-form (>10
             | minute) content, and use searches rather than feed?
        
               | jonathanlb wrote:
               | > don't mislabel that "positive-feedback engine".
               | 
               | But it is a positive feedback loop in a technical sense.
               | Think of a microphone providing sound to an amplifier,
               | and that amplifier in turn providing amplified sound into
               | the original microphone. It's self-reinforcing.
               | 
               | > What happens on Instagram if you vote dislike/ignore
               | attention-bait clips and try to find longer-form (>10
               | minute) content, and use searches rather than feed?
               | 
               | The thing is, I don't want to be on Instagram. It's
               | basically TV for me, and I'd rather not engage with
               | content that way because it's passive and messes up my
               | attention span. I already stare at a screen for eight
               | hours a day for work, and I'd rather not have to spend
               | any more time on screens than I have to.
        
           | asdfman123 wrote:
           | I feel it's all a side effect of chasing numbers. They show
           | us a bunch of junk, which is addictive for a while but
           | eventually we quit it for good. If they had decided "ok,
           | Facebook is just going to be the place for friend updates"
           | many of us would have stayed.
        
             | guappa wrote:
             | It all started because they needed to fill it up after the
             | content shared by your friends is finished.
        
               | asdfman123 wrote:
               | Well, in theory they could have just stuck to being a
               | humble social media site, even if the traffic were to
               | plateau or drop slightly. Something like what Craigslist
               | did, but slightly more modern.
               | 
               | But of course if they'd done that Meta wouldn't be worth
               | a hundred gazillion dollars now.
        
               | macNchz wrote:
               | Well yeah, scrolling through and liking a picture of your
               | friend's vacation and commenting "Adorable!" on a video
               | of your cousin's toddler only gives you, say, 10 minutes
               | to see ads, whereas getting fed an endless stream of
               | progressively more intense and precisely-tuned content to
               | tickle at your inner psyche (be it most susceptible to
               | anger, lust, envy, greed etc) means you might spend hours
               | on there scrolling past ads.
        
           | daniel_reetz wrote:
           | Meta made the decision to take control of what users see via
           | the feed, and to show them mostly content which is NOT from
           | friends. Content that "performs well".
           | 
           | The testimony is disingenuous, but true. People see less of
           | their friends because they are show less of their friends.
           | Friends post less becuase no one sees it.
        
             | guappa wrote:
             | Yeah with my friends we moved to a matrix group.
        
           | dazh wrote:
           | I'm no Meta apologist, but I don't know if we can blame them
           | on this one. Unfortunately in the digital age, everything
           | reverts to the mean so quickly. It probably turns out that
           | the most effective way to capture user attention is to give
           | them an algo feed of addictive slop.
           | 
           | Unfortunately capturing user attention is also the best way
           | to sell advertising, so it makes sense that all their
           | products converged on algo feeds.
        
           | mrandish wrote:
           | > Meta made the conscious decision to kill it.
           | 
           | No, it wasn't conscious, they just incrementally and
           | iteratively optimized the site to maximize page views and ad
           | revenue. Turns out that ends up eventually killing it -
           | without ever having the intention of doing so. But you can
           | rest assured that every decision on that long, slippery slope
           | optimized some metric toward a local maxima.
           | 
           | It's been 8 years since my last post on Facebook and I visit
           | less than 10 mins a year (only because I have one friend who
           | uses FB messenger to communicate with me when he's
           | traveling).
        
             | ethbr1 wrote:
             | It begs the question of how much time Zuckerberg and Meta's
             | leadership spend actually using their own products,
             | nowadays.
        
               | mseepgood wrote:
               | Why would they? They're not dumb.
        
               | nrclark wrote:
               | The first rule of dealing is "don't get high on your own
               | supply".
        
               | ethbr1 wrote:
               | At some point, Facebook (and Amazon and Google before it)
               | were products that delivered what their users wanted.
               | 
               | The essence of enshittification is product leadership
               | losing the plot on their users' desires and piloting
               | everything off the cliff by solely following growth
               | metrics.
        
             | bravoetch wrote:
             | When a fb exec gave a talk at our then small startup about
             | their 'north star' being monthly active users, I thought
             | maybe they had just given up on serving their customers,
             | that was in 2014. He detailed how they measured 'active'
             | etc.
             | 
             | Our CEO immediately adopted a north star of 'revenue',
             | again just shoving end-users into a pile for exploitation.
             | Companies are not making products to solve an end-user
             | issue, or even add value. The VC is the customer, and if
             | your fb feed and IG is toxic, it's because that's working
             | well for the investors.
        
           | conductr wrote:
           | I use SM very seldom. But IG was my fav for a long time. I
           | only had about 50 friends, all real people that I knew, they
           | didn't post daily, it was roughly 1:1 ratio of
           | follower:following, so - I could open it up about once a
           | month, scroll through a dozen or so images and see the
           | "you're all caught up" notice and bounce. At some point, I
           | remember it saying my account wasn't showing me Ads because I
           | had low follower count / low engagement - which I thought was
           | great and it went on that way for a few years. Then at some
           | point it became clear it changed. At first, it wasn't Ads,
           | just posts from random people inserted into my feed. I never
           | engage with anything overtly - no likes, comments, etc. But,
           | I think I do spend more time on things that I "like" and do
           | swipe through if there are multiple images if I find
           | something interesting. So that was all the training that it
           | needed. Soon after that, all I see on IG are half naked women
           | in form fitting attire and construction content. Turns out
           | I'm a hetero male that has a hobby of building stuff/home
           | improvement, but I already knew that. I stopped using it all
           | together.
           | 
           | The funny part is because of my construction hobby & interest
           | in building science; I started seeing Ads in Spanish which I
           | don't speak. I get this on YT too as that's where most my
           | "how to build a ...." stuff ends up.
        
           | grokgrok wrote:
           | It's not so much dead as resembling a mangy, depressed tiger
           | stuck in a cage at a discount-tier circus
        
         | intrasight wrote:
         | Just filter everything out that's not an actual post by a
         | friend. Filter out news, shares, ads, etc - all that nonsense.
        
           | notwhereyouare wrote:
           | you can't. they don't give you a filter to show just friends.
           | you have to slog through all the "recommended" posts
        
             | intrasight wrote:
             | I didn't say to use a filter that they provide. It's your
             | "user agent" - have it do your bidding.
             | 
             | I use FBP: https://www.fbpurity.com/faq.htm
        
         | FireBeyond wrote:
         | The only ways FB are tolerable to me:
         | 
         | Desktop - left sidebar, Feeds > Friends.
         | 
         | Mobile - Friends button on the bottom menu.
         | 
         | Not perfect, but cuts out 90% of the garbage.
        
         | chpatrick wrote:
         | I highly recommend the FB purity extension to remove all that
         | crap: https://www.fbpurity.com/
        
         | magicmicah85 wrote:
         | Zuck did announce rather recently the Friends feed is more
         | prominent on the app. It's always been well hidden, but I think
         | they know people are getting sick of the mindless scrolling.
         | 
         | https://www.theverge.com/news/637668/facebook-friends-only-f...
        
         | xbmcuser wrote:
         | For me social is now family, extended family, siblings, school,
         | high school and university friend groups on whatsapp with just
         | people sharing big news wishing birthdays etc. All the info in
         | the groups is in silo from each group. Where you actually
         | behave in the groups like you would in real life ie differently
         | with different groups.
        
         | nyarlathotep_ wrote:
         | Facebook has devolved to the realm of the unreal now.
         | 
         | I signed-in a few weeks back and the whole thing was just
         | bizarre clickbait, ads, and bizarre clickbait generated image
         | spam.
         | 
         | I really don't see how there's a future for this.
         | 
         | Is this (the abandonment and subsequent mass-sloppification) an
         | American thing?
         | 
         | Is there a user base in other countries? It seems like a relic
         | of a previous era.
        
           | gre wrote:
           | On my feed I get AI-generated pictures of castles and houses
           | in the woods. There are enough real places where we don't
           | need to make stuff up. Makes me feel bad, actually.
        
             | jandrese wrote:
             | Yes. I also got fake airplanes and way too long Wikipedia
             | summaries of random things. It seems to me that there are
             | really only a handful of outfits that really have the
             | Facebook algorithm over their knee. It seems like the sort
             | of thing that content moderators should be able to combat,
             | but Facebook has just sort of given up.
        
           | burningChrome wrote:
           | I've been on Instagram for less than a year for a photography
           | and now my feed regularly includes what people are now
           | calling "rage bait". which I found are people purposefully
           | posting things to get people to engage with their content and
           | are rewarded when more people comment on that content.
           | 
           | I 100% agree that I cannot see a future where people think
           | this is healthy and can continue.
        
             | sebastiennight wrote:
             | > I cannot see a future where people think this is healthy
             | and can continue.
             | 
             | The first is not a prerequisite for the second. See: fast-
             | food, car-optimized cities, Electron apps, microplastics,
             | AI-controlled drone warfare, trap music, etc.
        
           | ben_w wrote:
           | I'm British living in Berlin, and it's _almost_ that dead to
           | me. 1 /3rd irrelevant ads, 1/3rd irrelevant suggested
           | content, 1/6th one single poster who mostly shares political
           | messages that other people created, 1/6th everyone else
           | combined.
        
             | bee_rider wrote:
             | I have that "one single poster" guy as well. It is annoying
             | as hell--I even agree with all his politics but, man, it is
             | just overwhelming.
        
           | robotnikman wrote:
           | Enshitification. Investors want their ever increasing return
           | on their investment, even if it means plastering the product
           | with ads
        
             | brainwad wrote:
             | It's shit even with an ad blocker. The problem is that
             | there's just very little organic content anymore, because
             | the fad of posting all the time on social media passed. A
             | social media site can't subsist on birthdays, wedding and
             | babies, but that's all people post about these days. The
             | interesting stuff has moved (back) to topic-based groups or
             | pseudonymous forums (like this one).
        
             | nyarlathotep_ wrote:
             | There are limits to this--at some point it reaches a
             | tipping point, and the people leave.
             | 
             | We've broadly seen this on FB with American Millenials (the
             | "core" original FB demographic, there's only so much people
             | can take or so much "value" they get from sinking their
             | time there.
        
           | jimt1234 wrote:
           | > In the course of the past decade, though, social media has
           | come to resemble something more like regular media.
           | 
           | That seems accurate to me, and it makes me think of the old-
           | media saying, _" If it bleeds, it leads."_ In other words,
           | anything to get eyeballs/clicks.
           | 
           |  _Meet the new-media. Same as the old-media._
        
         | carlosjobim wrote:
         | Your friend feed is here:
         | 
         | https://www.facebook.com/?filter=all&sk=h_chr
        
           | corobo wrote:
           | Unfortunately not on mobile web, just takes me to the
           | homepage (even if I replace the www with m to rule out a
           | blanket redirect to mobile)
           | 
           | I guess I could restrict my Facebooking to desktop if it
           | still works there but then I'll visit even less haha
        
         | jedberg wrote:
         | Maybe I'm in a test group, but my interface recently got a
         | "friends only" feed. It's great.
        
         | jghn wrote:
         | I pretty much never use their algorithmic feed. I've switched
         | to going in, selecting `feeds` and then `friends`. There's
         | usually at most a half dozen posts per day. I also belong to
         | some groups, but I'll go to them directly when I want to see
         | what's going on there.
        
         | Justin_K wrote:
         | I've basically stopped using the site for all the same reasons.
         | I think it is because their engagement by real human users is
         | near zero. In order to keep it freshfor whoever is left, like
         | seniors hoping for an occasional pic of their grandkids, they
         | fill it with the garbage
        
         | EVa5I7bHFq9mnYK wrote:
         | Is there a setting to only show content from friends? Last used
         | FB 13 years ago.
        
           | neogodless wrote:
           | On web site -
           | https://www.facebook.com/?filter=friends&sk=h_chr
        
             | EVa5I7bHFq9mnYK wrote:
             | Can't see that - requires a login. So, there is a setting.
             | Believe you.
        
           | dtauzell wrote:
           | They have a friends feed which will also include some adds
        
         | bastardoperator wrote:
         | Sad seeing so many people here addicted to drugs.
        
         | jandrese wrote:
         | Facebook is probably the worst social media company at
         | combating AI bot spam, although it is a tight race with
         | Twitter/X. Even with aggressive pruning of AI generated
         | "content" it's impossible to get ahead. No matter how many bots
         | you block there are 10 more to take their place. I had to
         | abandon the platform.
         | 
         | Facebook doesn't even seem to care that their platform is being
         | strangled with fake posts. At least Twitter/X has the excuse
         | that Elon fired the people who were trying to combat the spam.
         | I don't know what Facebook's excuse is.
        
           | GuinansEyebrows wrote:
           | can we really measure whether they're bad at something they
           | don't actually earnestly try to do?
        
           | robertlagrant wrote:
           | YouTube has lots and lots of bot comments as well.
        
             | lizardking wrote:
             | Even worse, YouTube is presently being over taken with AI
             | slop content.
        
               | meroes wrote:
               | Haha those "how it's made" thumbnails of a fully formed
               | cake shaped like a car plopping out of a spigot or other
               | nonsense.
        
             | gspencley wrote:
             | Not only that, but people have discovered that comments
             | shown to you on YouTube videos are also subject to
             | "algorithmic scoring", based on your preferences, just like
             | video recommendations.
             | 
             | About a year ago a video went viral where someone in a
             | romantic relationship demonstrated that the opinions
             | expressed in comments on videos shown to her differ
             | radically from the opinions expressed in comments on the
             | exact same video when viewed by her significant other using
             | his account.
             | 
             | My wife and I then immediately verified that this was true
             | for us as well.
        
             | sebastiennight wrote:
             | The current trend is, relevant-looking top-upvoted comment
             | followed by a thread where an innocent-looking account will
             | ask an innocent question/request for recommendations, and
             | get a helpful reply from multiple concerned kind "people"
             | recommending the same resource... All AI bots from top to
             | bottom
        
             | jandrese wrote:
             | Yeah, but who gives a shit about YouTube comments? They've
             | always been useless at best.
        
         | DrBazza wrote:
         | > Jeez Zucky, I wonder why social is dying. Is it because
         | there's no bloody social between the ads and random algorithm
         | shite anymore?
         | 
         | Well, there is a 'tab' (at least on mobile) that is eventually
         | marked 'Friends' buried inside 'Feeds'. The irony is lost on
         | Zuck I suppose, as that used to be the front 'page' and KSP of
         | Facebook.
         | 
         | All of my friends and family just have big whatsapp groups
         | instead.
         | 
         | Guess what will be the next target of randomly inserted ads?
        
           | rootnod3 wrote:
           | Pretty sure the next target IS gonna be WhatsApp. Ads
           | inserted at random intervals into groups. Give that whole
           | cycle enough shit iterations and we are back to mailing lists
           | and IRC channels.
        
         | enaaem wrote:
         | Make FB responsible for the information from automatic feeds.
         | No need to regulate fake news and stuff. Just make them liable
         | for offences like scams and defamation.
         | 
         | FB defence would be that they are like a telecom company and
         | aren't responsible what is said over the phone. But if they are
         | pushing scammer to call you, then they should be co-liable.
        
         | ars wrote:
         | > 6 'pages' ... before I saw an actual friend's post
         | 
         | I opened mine, and the first post was from a friend, as were
         | about 75% of the remainder of the posts. The other 25% were
         | from Facegroup groups I joined.
         | 
         | There were zero news stories, and zero AI stuff.
        
           | vel0city wrote:
           | Yeah, this experience could really vary from person to
           | person. I wonder if this person has anyone in their "friends"
           | actually regularly posting? If nobody in their network is
           | posting anything, there's not posts from their network to
           | appear.
        
         | zeroonetwothree wrote:
         | I just opened Facebook (for the first time in months) and 3 of
         | the top 5 stories are from friends. Not sure why you have such
         | a different experience.
        
           | rootnod3 wrote:
           | I tried the same a while back. I am now pretty sure it's part
           | of the algorithm. If you stay away long enough, it reels you
           | back in to scrolling by showing you some important updates
           | first and before you know it, it draws you back into the
           | abyss of AI generated content and ads and influencers.
           | 
           | edit: s/tells/reels
        
         | Twirrim wrote:
         | Likewise, Facebook has become spectacularly useless for me.
         | I've missed important moments in friend's lives for several
         | days because Facebook has decided that shoving random fan pages
         | and adverts are what I actually want to see.
         | 
         | A friend's dad died and I didn't know for 5 days. He was busy
         | dealing with everything that comes with such a major life
         | event, posted it to facebook assuming that would be an
         | effective way to communicate it.
        
           | sgregnt wrote:
           | I see posts from my friends all the time. Most of the post in
           | my feed are from friends or groups I follow.
        
         | 01100011 wrote:
         | Facebook and instagram: less and less posts by real people.
         | 
         | Reddit and other discussion sites: Controlled by "basement
         | dwellers"(i.e. doomers w/ too much free time), trolls and,
         | soon, AI bots. Dominated by groupthink and devoid of friendly
         | discussion.
         | 
         | I think the only exception is my local community page on
         | Facebook. People do seem to be civil(real names and close
         | physical proximity help) and it's all real content.
        
           | huijzer wrote:
           | > Reddit and other discussion sites: Controlled by "basement
           | dwellers"(i.e. doomers w/ too much free time), trolls and,
           | soon, AI bots. Dominated by groupthink and devoid of friendly
           | discussion.
           | 
           | I sometimes have the feeling that most HN commenters are also
           | unemployed or in academia and most non-commenting readers are
           | employed.
        
             | 01100011 wrote:
             | Fundamental problem with moderation sites like reddit and
             | HN: discussion is controlled by those with the time to
             | moderate. These are also the least likely people you want
             | controlling the discussion.
             | 
             | If only there was a reputation based site where, idk,
             | people with more accomplishments got more weight...
             | 
             | Twitter is, in a way, like that. I can follow, say, John
             | Carmack, and get things he says or has reposted and ignore
             | content from people I don't care about. I think that's why
             | I still find myself there. It's a high signal-to-noise site
             | where I can still participate(and actually have discussions
             | with high achievers and ignore basement dwellers. Vs say
             | reddit where I'm constantly dragged down into debates with
             | the basement dwellers).
        
               | huijzer wrote:
               | > If only there was a reputation based site where, idk,
               | people with more accomplishments got more weight...
               | 
               | Very good point. I personally find Reddit or HN fairer
               | since it doesn't depend so much on reputation (actually:
               | popularity). But you are right there is a benefit to
               | weighing certain people more. I sometimes wonder whether
               | people like Dijkstra or Feynman would have bubbled up on
               | Twitter too. I guess so. Both were pretty outspoken so
               | the algorithm would pick up on that like people would
               | pick up on Feyman lectures or Dijkstra letters. They had
               | some virality about them.
        
         | nimbius wrote:
         | correction: _my_ Social Media _site_ Is Over.
        
         | tinyhouse wrote:
         | I actually find Facebook's feed much better than LinkedIn's for
         | example. Meta seems to be pretty good at showing me posts from
         | groups I often visit and even the "random" stuff is pretty
         | relevant (although mostly a waste of time reels). LinkedIn
         | "random" stuff is always the same stupid content that for some
         | reason has 1000+ likes. Twitter is not much better, the push
         | stupid videos, but at least they have the "following" feed that
         | is much more relevant and I usually don't even bother with the
         | "for you" feed.
        
         | caymanjim wrote:
         | This is the primary reason that I'm closer than I've ever been
         | to deleting my Facebook account. I stopped using it in any
         | meaningful way over a decade ago. I think I've posted about six
         | times in the past decade. But I did still check at least a few
         | times a week to see what my friends posted. Now I can scroll
         | for 15 minutes and see only a tiny handful of friend posts,
         | with about six ads and garbage meme posts (not shared by
         | friends, just pure noise injected by Facebook) for each real
         | friend post. I think the ratio is probably even worse than
         | that.
         | 
         | The other day something popped up in the Facebook Android app
         | advertising a new feature to "just see your friends' posts" and
         | when I clicked on that, it really did only show me friend posts
         | and a couple actual ads. I can't find it in the app anymore,
         | though. It's what should be the default view. It's the only
         | thing I will ever care about.
         | 
         | I'm willing to accept a reasonable amount of advertisement as a
         | necessary evil to support the service. What I can't understand
         | is why I'm seeing an endless stream of garbage memes from
         | random accounts that I do not follow and couldn't care less
         | about. Stop "suggesting" things to me. I don't want to "Follow"
         | these morons. I never intentionally interact with any of them,
         | yet I'm flooded with them.
         | 
         | There's little chance of me making it to the end of this year
         | without deleting Facebook entirely. It does nothing to keep me
         | connected to friends anymore, because it hides 99% of their
         | posts unless I view their profiles one at a time, and the few
         | things it does put in my feed are lost in the noise.
        
         | lizardking wrote:
         | The moment they started broadcasting any comment I made on any
         | news story to everybody in my network was when it stopped being
         | useful for me. It's one thing for it to be discoverable if
         | people looked, it's another thing to feature every thought I
         | have prominently in the feed of every person I'm connected to.
         | This was probably a decade ago, and I haven't used it much
         | since then.
        
           | xuhu wrote:
           | That creeps me out, and probably everyone who realizes it.
           | But, and it's not a tongue in cheek question, why not try to
           | use it to your advantage ?
        
             | sunnybeetroot wrote:
             | There are people who live for every ounce of attention, us
             | introverted tech folk probably aren't the majority of
             | users.
        
         | spacechild1 wrote:
         | The FB feed has been completely useless for a few years now. I
         | stopped posting a while ago because it didn't really make sense
         | anymore. Meta sucking up to the MAGA crowd broke the last straw
         | for me and I've finally deactivated my account.
        
         | neogodless wrote:
         | FWIW this is the only way I use Facebook:
         | https://www.facebook.com/?filter=friends&sk=h_chr
         | 
         | (That plus having FBP installed.)
         | 
         | Still feels like my friends never post any more, except for
         | like 1% of them?
        
       | ksec wrote:
       | This also means it is now the time to reinvent Social Media.
        
         | JKCalhoun wrote:
         | Or we can let it become a relic.
        
           | fullshark wrote:
           | I think this will be the case, part of the charm of early
           | social media was everyone was authentically oversharing. That
           | got people in trouble or they embarrassed themselves. That's
           | why snapchat with automatically deleted posts got a foothold,
           | there wasn't a permanent record of your embarrassing fuck
           | ups.
           | 
           | That will not happen again, we won't be so collectively naive
           | and any new social media will be taken over by PR + brand
           | advertisers almost immediately. Just look at how threads
           | started.
        
         | jdross wrote:
         | In my life this has been replaced by group chats on WhatsApp,
         | iMessage, Signal etc
        
         | dgimla20 wrote:
         | Why bother reinventing it? The only social apps that have ever
         | been needed are basic chat apps (group or private) and tools
         | for meeting up in real life (such as group chats).
         | 
         | Everything else has always only ever been fluff.
        
         | jajko wrote:
         | You mean make them as they originally were? Sure, but better
         | learn lessons about how FB ended up such a shithole while still
         | massively used, or you will just repeat that lesson (while
         | massively less successful due to initial momentum)
        
       | TomMasz wrote:
       | Says the man who killed it. Has he even used his own product in
       | recent years?
        
       | NullPointerWin wrote:
       | So Meta basically turned Facebook from 'connecting with friends'
       | into 'doom-scrolling random content' and now claims that's what
       | users wanted? That's like a restaurant replacing all their food
       | with candy and then saying 'See? Nobody wants real meals
       | anymore!'
        
         | curiousllama wrote:
         | I think it's more like a restaurant offering both candy and
         | burgers.
         | 
         | When candy sales outpace burgers, they're naturally going to
         | invest more in candy. Eventually, they start to compete more
         | with Hershey's than McDonald's.
         | 
         | Businesses evolve or die, no?
        
           | diggan wrote:
           | > Businesses evolve or die, no?
           | 
           | What I constantly see, are businesses that would be just fine
           | continue doing the same, but die instead because they tried
           | to evolve into something and alienated all their existing
           | customers/users and couldn't attract new ones because what
           | they evolved into made no sense. But no, businesses want to
           | take over the world (or at least have a large slice from the
           | pie) so they "evolve" no matter what.
           | 
           | Case in point: Facebook.
        
             | pixl97 wrote:
             | Numbers must go up. In the stock market anything steady
             | state is dead.
        
               | zelphirkalt wrote:
               | Infinite growth!!! How silly we still are as a species.
               | The more of us there are, the stupider we act, and we
               | don't even do anything to prevent it, we just let the
               | consequences of our own stupidity roll over us one day,
               | when they can no longer be stopped.
        
               | ViktorRay wrote:
               | This isn't quite true. There are many businesses like
               | Colgate that are steady state with a reasonable amount of
               | growth that do fine in the stock market.
        
               | psunavy03 wrote:
               | But that doesn't conform to the internet's stereotype of
               | mustache-twirling capitalists in top hats and monocles,
               | so obviously it can't be true . . .
               | 
               | </SARCASM>
        
               | FeteCommuniste wrote:
               | Numbers can naturally go up with the population, unless
               | the product stays the same and newer generations decide
               | they don't want it. Facebook suffered a double hit from
               | both changing the product to scrollslop instead of a way
               | to check on friends, and from becoming "uncool" with
               | young people because it's what their boring parents used.
        
           | matthewdgreen wrote:
           | I guess the problem with this analogy is that it fails to
           | capture the essential nature of Facebook: that its base
           | product ("hamburgers") has a network effect, and the new
           | product ("candy") doesn't.
           | 
           | If Facebook is a social network for seeing my friends, then
           | there's nowhere else for me to go. They're on Facebook and
           | it's unlikely they're all going to join some new network at
           | the same time.
           | 
           | If Facebook is a high engagement content farm designed to
           | shove random engagement-bait in my face, then it's just
           | competing with Reddit, Digg, Twitter, 4chan, TikTok. Folks
           | can get addicted to this in the short term; but they can also
           | get bored and move on to another app. Based on conversations
           | with all the IRL human beings I know, this is what they've
           | all done. (The actual question I have is: who is still
           | heavily using the site? Very old people?)
        
         | aprilthird2021 wrote:
         | It is what people wanted though, _from Facebook_. Most people,
         | including you and I, connect with friends through DMs in
         | various apps, WhatsApp, or an equivalent group chat messenger
         | (iMessage, etc.)
         | 
         | Facebook has become a lot like TikTok because that's what
         | people want from an app that has a feed. We, en masse, don't
         | engage with a feed of just our friends' posts (FB actually has
         | a friend's feed which gets relatively little usage). When we
         | open a feed-based app, we want the long doomscroll. I do think
         | your restaurant analogy is apt. I mean nutritious food is
         | healthier for people, but a miniscule number of restaurants
         | serve such a thing, and none do which aren't trying to fill a
         | small niche in the market
        
           | skydhash wrote:
           | > _it is what people wanted though, from Facebook._
           | 
           | I doubt that. In my entourage, Facebook was always thought as
           | a social hub for internet presence. Like maintaining a web
           | site, but with less tediousness. So you fill it up with
           | personal details, then share happenings with your friends.
           | And just like an hub, it's the entry way for more specific
           | stuff, like messenger for DM, groups for social activities,
           | pages for personal or business activities. The feed was just
           | a way to get updates for stuff that's happening around you.
        
           | i80and wrote:
           | > FB actually has a friend's feed which gets relatively
           | little usage
           | 
           | I've never seen this, despite frequently being irritated with
           | Facebook mainly showing me random shit I don't care about.
           | 
           | Companies always squirrel away the "works correctly" button
           | and then are like whelp nobody is using the thing we hid!
           | Nothing we can do!
        
           | dkarl wrote:
           | > It is what people wanted though, from Facebook
           | 
           | Facebook used to provide a good experience of staying in
           | loose touch with people I didn't know well enough to have
           | ongoing conversations with. It was nice to know roughly what
           | was going on with people, and if something big happened (like
           | a kid, a new job, a death) I would see it and could reach out
           | with congratulations or condolences.
           | 
           | But some people posted every meal and cup of coffee, and
           | others only posted occasionally, and Facebook decided to bury
           | the occasional posters and promote the high-engagement users
           | instead. That's when Facebook became more bad than good for
           | me, and I left.
           | 
           | If we could go back in time to that point, and prioritize
           | posts in inverse relation to the poster's frequency instead,
           | I'd use that service.
        
           | flkiwi wrote:
           | > FB actually has a friend's feed which gets relatively
           | little usage
           | 
           | Because everything about the Facebook user interface
           | discourages its use.
           | 
           | What if, and I know this is craaaaazy, the friend feed was
           | just the feed? Facebook was growing fine with that.
        
         | baxtr wrote:
         | Unfortunately it is exactly what users "want".
         | 
         | Any for-profit social media will eventually degrade into
         | recommendation media over time.
         | 
         | It's our human lizard brain on dopamine.
        
           | wussboy wrote:
           | It makes one wonder whether "what I want" is really the best
           | thing to optimize for.
        
           | FinnLobsien wrote:
           | Yeah that's the problem. Ultimately, people want to distract
           | themselves more than they want to connect with people.
           | 
           | And with both in the same platform... I know where I'm going.
           | 
           | I think another problem are network effects. They make it
           | much harder to build a reasonable alternative
        
             | bilbo0s wrote:
             | There already is a reasonable alternative for connecting
             | with the people you know. Group chats.
             | 
             | Your implication is correct in that there is no reasonable
             | alternative for distracting oneself. At the same time, I'm
             | not sure that if you were to build an alternative, it would
             | not degrade into "content" scrolling as well.
        
               | FinnLobsien wrote:
               | That's the problem:
               | 
               | -under network effects, you can't spin up a viable indie
               | alternative (like you could for a note taking app)
               | because you need to massively attract users
               | 
               | -the less engaging social platform is the less
               | economically viable social platform
               | 
               | So the natural end point for any social app is content
               | doomscrolling
        
             | worldsayshi wrote:
             | Facebook has simply been climbing towards a local maxima
             | that is poorly correlated with what people need to connect.
             | They rely on mountains of data for their optimization but
             | their reward function is just off.
        
           | AndroTux wrote:
           | While that's true of course, I find that a bit of a harsh
           | conclusion. Yes, that's the end result for any greedy company
           | in a world without regulation.
           | 
           | But you can make that case for most business models.
           | Restaurants? They'll all eventually turn into fast food
           | chains, because our human lizard brain appreciates fat and
           | sugar more than actually good meals.
           | 
           | Gaming? Let's just replace it all with casinos already. Loot
           | boxes are just gambling anyways.
           | 
           | There's absolutely a market for proper social media that's
           | actually social. It's just that companies are way too greedy
           | currently.
        
           | kevinob11 wrote:
           | I know from a strictly economic standpoint the things I do
           | are the things I want. But is doing an activity are you
           | addicted to what you really want in a human sense?
        
           | otikik wrote:
           | That is true but you have to be very specific about who your
           | "users" are.
           | 
           | If your "users" are the guys in charge of showing more ads to
           | people, then yes. People, on the other hand absolutely prefer
           | watching their contacts' posts first. Recommendations related
           | with their individual preferences, second. Random dopamine-
           | inducing stuff, only from time to time. If you prioritize the
           | third kind only is like someone said already on the commments
           | here: like a restaurant that only serves candy. They will
           | have customers for a while but eventually they will burn them
           | down (or kill them).
        
           | dan_quixote wrote:
           | > Unfortunately it is exactly what users "want"
           | 
           | I might fine tune this to "users most likely to click ads"
        
           | rcMgD2BwE72F wrote:
           | >Unfortunately it is exactly what users "want".
           | 
           | With this approach, everybody wants fentanyl.
           | 
           | Open a restaurant masquerading as providing high-quality,
           | locally sourced organic food, discreetly sprinkle the hardest
           | drug on the most popular plates, slowly increase the dosage
           | until people are completely hooked, and voila, you can
           | legitimately claim "people wanted the drug; it was their
           | choice."
        
             | baxtr wrote:
             | What do you think Starbucks is?
             | 
             | Sure there are nice small restaurants. But look at all the
             | big chains.
        
             | barbazoo wrote:
             | > With this approach, everybody wants fentanyl.
             | 
             | And we all probably would want it if we tried! It's not
             | that we're in any way better than the folks suffering from
             | opioid addiction. It's all just chance.
        
               | karmakurtisaani wrote:
               | It think the second paragraph sort of agrees with you.
        
             | disqard wrote:
             | Right, and the things preventing restaurants from doing
             | this:
             | 
             | 1. At-scale boycott: would you eat at a McD's where the
             | "Happy Meal" has fentanyl in it? But somehow, this doesn't
             | work for "social" media -- we're all aware what it is, yet
             | we still use it, unironically.
             | 
             | 2. Regulation: if a food inspector eats at your restaurant
             | and confirms rumours that your food is actually addictive,
             | your restaurant will get shut down. But somehow, FB/IG/etc.
             | can operate without regulation, and free of any
             | consequences. Sarah Wynn-Williams' book "Careless People"
             | is worth reading.
        
               | LeifCarrotson wrote:
               | > Would you eat at a McD's where the "Happy Meal" has
               | fentanyl in it?
               | 
               | This is largely a communication problem. Fentanyl is
               | unacceptable, but a large subset of people would be glad
               | to get food with CBD oil for free. Or caffeine - as last
               | year's Panera charged lemonade scandal [1] revealed. Or
               | alcohol, that's already very normal. Or monosodium
               | glutamate, a personal favorite of mine which was once
               | surrounded by negative press, or high-fructose corn
               | syrup, or trans-saturated fats. Or maybe not an
               | intentional part of the food, but traces of herbicides,
               | pesticides, and antibiotics may end up in food, and
               | microplastics or PFOS from packaging will be eaten as
               | well. And I'm sure you've seen old advertisements for
               | cure-all elixirs that contained cocaine.
               | 
               | Health experts know that certain ingredients are bad, and
               | many others are regularly consumed in quantities far, far
               | exceeding their safe levels, but you don't have to look
               | too deeply at a grocery store shelf or fast food menu to
               | realize that the contents are boycott worthy but
               | normalized to the point of being inescapable.
               | 
               | People know even less about what Meta is doing with their
               | data or what their addictive apps do to their brains, and
               | are equally powerless to learn about it or change it.
               | 
               | [1] https://apnews.com/article/panera-charged-lemonade-
               | drinks-ca...
        
               | dfxm12 wrote:
               | People start using/abusing alcohol (and cigarettes, etc.)
               | knowing it is addictive and damaging. This has not
               | affected the business of bars/pubs. With this in mind, it
               | shouldn't be a surprise that people still start using FB,
               | IG, etc.
               | 
               | The fact that Zuck (and Elon) are all buddy buddy with
               | the current admin in Washington shouldn't be lost in the
               | conversation.
        
               | tshaddox wrote:
               | > we're all aware what it is, yet we still use it,
               | unironically.
               | 
               | Well, part of that is because people got addicted
               | gradually, starting before it was common knowledge.
               | Another part of it is that people actually do need to use
               | these services (for some reasonable definition of "need")
               | because some friends, family members,
               | government/community services, etc. can only be contacted
               | via these services.
        
             | AndrewKemendo wrote:
             | You just described Starbucks
             | 
             | It started as small roaster of coffee but now it's a
             | Sugar+Caffeine drink system for addicts.
        
           | spacemadness wrote:
           | Advertisers are also good at weaponizing psychology to
           | manufacture wants that people didn't know they had and in
           | many cases don't want to have after the purchase.
        
           | caseyy wrote:
           | What users want, and what they collectively consume, are two
           | different things. This is very evident in the AAA games
           | industry, which is facing a 10x downturn in funding,
           | abysmally bad (negative) ROI, and exhausted growth engines
           | because it shaped itself around what players would consume
           | for years, ignoring what they actually wanted. And the
           | players got tired[0].
           | 
           | It turns out that demand matters when you sell a product or a
           | service. And it is elastic in ways other than price (such as
           | convenience, value, appeal), but not infinitely so. In plain
           | English, you can force anti-social media onto the market by
           | making it appealing/hooking/addictive/convenient/supposedly
           | valuable for a while, but not indefinitely. People do demand
           | proper socializing, especially recently. Many are realizing
           | they've been sold a total bag of goods just because they
           | consumed it, and it's not good enough to displace real human
           | connection.
           | 
           | [0] https://www.matthewball.co/all/stateofvideogaming2025
        
             | badc0ffee wrote:
             | > This is very evident in the AAA games industry, which is
             | facing a 10x downturn in funding, abysmally bad (negative)
             | ROI, and exhausted growth engines because it shaped itself
             | around what players would consume for years, ignoring what
             | they actually wanted. And the players got tired[0].
             | 
             | My takeaway from that presentation is more that:
             | 
             | * Games cost more to make but there is resistance from
             | players to pay more
             | 
             | * A number of growth areas (mobile, social gaming,
             | displacing other forms of media, battle royale) are
             | exhausted
             | 
             | * A lot of attention in China is moving to Chinese-made
             | games
             | 
             | * The marketplace is overcrowded with titles
             | 
             | * Gaming is more social now, so a significant number of
             | users are sticking to the same big 5/10 games where there
             | friends are, which leaves even less room for the zillions
             | of new games to gain traction.
             | 
             | I think the industry had a role in this, namely in locking
             | people in to games, and simultaneously overspending on and
             | underpricing games. But I'm not getting the sense (at least
             | from this presentation) that the new games that are coming
             | out aren't what users want.
        
               | caseyy wrote:
               | There is much to be said about the industry. Most game
               | releases compete for significantly less than 20% of the
               | net bookings each year. Others are black hole games (the
               | multi-year/multi-decade lifespan games that attract
               | players and hardly let go at all), accounting for about
               | 30% of the annual net bookings. The top 20-30 franchises
               | account for about 50%, and the 20,000 other games made
               | annually account for about 20%. Of the 20%, the top 50
               | releases each year will take 19% of the bookings, with
               | remaining 19k+ sharing the 1%.
               | 
               | Just like Facebook, the first-mover advantage has favored
               | many now-established studios and franchises. They
               | exploded game-development costs because they could, and
               | funneled these costs into marketing and moat features
               | indie developers could not build (such as huge open
               | worlds, amazing sweaty character face wrinkle rendering
               | tech, and SOTA systems). But many of these companies did
               | not respect the player's wishes for well play-tested
               | games with interesting stories and mechanics. Still, they
               | captured the top 20-30 franchise part of the annual net
               | bookings, and strongly compete in the top-50 game part.
               | Some even built some black hole games (GTA Online,
               | Rainbow Six: Siege, Fortnite). For a long time, they
               | avoided much of the pressures felt strongly by smaller
               | companies. They were "above" the 99% of games that have
               | to compete for close to 1% of the revenues. Their
               | marketing was so strong (plus, they strengthened it with
               | access journalism) and features so moated, they could do
               | no wrong.
               | 
               | However, over the last 5 years, things have changed. Many
               | AAA industry legends have left their jobs at major
               | studios to start small studios and create games as a form
               | of interactive art, rather than to make publishers rich.
               | Ultimately, in their view, the greed and blind following
               | of what players would consume (trends) in large numbers
               | led to a sterile industry that could no longer create
               | art.
               | 
               | The growth engines got exhausted because players did not
               | actually demand what they were offering, such as season
               | passes, eSports corporate shooters, microtransactions,
               | padded playtimes, user-generated content, and the other
               | things. The new growth engines (AI, targeting kids, etc)
               | are also what the players don't want very much. The
               | industry understands it, and investors are starting to
               | catch on after facing a decade of poor returns, too. The
               | crucial point I am trying to make is that the industry
               | spent a lot of money on these growth engines that the
               | players didn't truly want, led by market metrics that
               | genuinely showed they were consuming it. But now the gig
               | is up, the writing is on the wall, and everyone inside
               | and out of the industry sees it.
               | 
               | As a contrast, many Eastern companies (Nintendo is an
               | especially prominent example) stuck to classic pricing
               | models, did not inflate the cost of their games with
               | their money for moat (most indie developers can make
               | games to compete with Nintendo outside of the IP), and
               | never used the growth engines used in the West. These
               | companies, along with many people in them whom I know
               | personally, are largely unaffected by the industry
               | crisis. They were always making games their users wanted.
               | 
               | Finally, I have to say, the industry is split in two.
               | 8/10 AAA companies are struggling because they cling to
               | the growth engines (old and new) that the players don't
               | want. About 2/10 game developers and publishers genuinely
               | build games that people want, even in the West. And now
               | that the pressure is up, some AAA executives from the
               | 8/10ths are becoming acutely aware of this. Emphasis on
               | "some". So, yes, the industry in some part was, is, and
               | will continue to make games that players want. But the
               | more interesting part for our discussion is the large
               | part of it that wasn't, isn't, and perhaps won't be.
               | 
               | Of course, there's some probability I'm reading this
               | wrong. I'm making my business bets in the industry based
               | on it, but that doesn't mean it's necessarily right.
               | 
               | And thanks for reading the report before engaging in the
               | discussion. That is appreciated.
        
               | maxsilver wrote:
               | > Games cost more to make but there is resistance from
               | players to pay more
               | 
               | It's a little bit more involved than that. Games don't
               | _have_ to cost much more to make, they just are due to
               | declining quality of leadership and poor executive
               | decisions. It 's more like, _" AAA studios are running
               | their budgets up (arbitrarily, usually not driven by any
               | customer request or engagement)"_ and _" players are
               | resistant to paying for that"_.
               | 
               | "Clair Obscur Expedition 33" literally just came out a
               | few days ago. It's gorgeous high-fidelity AAA-like art,
               | it's super well done, it's incredibly well received, and
               | it's retailing at $50 ($60 for the 'Deluxe Edition') at
               | launch (not including current steam sale). It's doing
               | great, because they made a great product, kept to a
               | reasonable budget, and sold it at a reasonable price.
               | Oblivion also just got a remaster at the same pricing by
               | Virtuos, and it's doing really well. Baldur's Gate 3 is
               | also another example, amazing title, AAA quality
               | graphical fidelity, $60 launch pricing (digitally on
               | Steam & GOG, anyway).
               | 
               | Compare that to something like Ubisoft's "Star Wars
               | Outlaws", which was $70 digital base ($130 Deluxe
               | Edition) at launch. Yes, it's high-fidelity and AAA-like
               | too, but it's very much not well done, it's not well
               | received, and it's arbitrarily super expensive on top of
               | all of that.
               | 
               | Games don't just "cost more to make" automatically, it's
               | mostly not based on inflation or underlying costs. AAA
               | studios are increasingly more mismanaged (or just
               | demanding higher margins) than they did before, and that
               | mismanagement is impacting their cost structures. Instead
               | of fixing those mistakes, companies are expecting players
               | to just forever eat those additional costs.
               | 
               | If the game is _really, really_ good, they might get away
               | with it. (Nintendo, probably). If their games aren 't
               | that good, players are going to walk (Ubisoft).
               | 
               | It's not "the market is saturated". It's not "the market
               | is overcrowded". It's "the market is _competitive_ and
               | _expects quality_ ", you can't just shove a half-baked
               | only-ok game at high pricing, and expect it to be a
               | success.
        
               | caseyy wrote:
               | Similar thoughts by Jason Schreier: https://www.bloomberg
               | .com/news/newsletters/2025-01-10/why-so...
               | 
               | https://archive.is/oLwbP
        
               | badc0ffee wrote:
               | > Games don't just "cost more to make" automatically,
               | it's mostly not based on inflation or underlying costs.
               | 
               | That doesn't contradict what I wrote, so much as expand
               | on it. The presentation linked above (which I was
               | attempting to summarize) says there's a push for, for
               | example, more photorealism, that players don't really
               | care about, but balloons various costs. It also mentions
               | recurring costs for online games too unpopular to cover
               | their expenses.
               | 
               | > It's not "the market is saturated". It's not "the
               | market is overcrowded". It's "the market is competitive
               | and expects quality", you can't just shove a half-baked
               | only-ok game at high pricing, and expect it to be a
               | success.
               | 
               | I don't doubt what you're saying about quality of
               | gameplay, but that's really not the focus of the linked
               | presentation. It mentions that too many game studios are
               | chasing dead trends, and unpopular payment models. But
               | it's also making the claim that there might be tons of
               | great new games coming out, but hardly anyone is even
               | trying them.
               | 
               | Honestly I'm out of my depth with this, as I barely game
               | at all, and if you had asked me yesterday, I would have
               | thought the industry was still booming. I clicked
               | caseyy's link and expected something concise about the
               | state of gaming, but ended up reading (most of) a
               | 200-slide presentation.
        
               | stock_toaster wrote:
               | [delayed]
        
           | watwut wrote:
           | Except that facebook is slowly failing into obsolence. Or
           | fast.
        
             | bluGill wrote:
             | Are they? I know that many of us have got off. The question
             | is are we minor outliers or a wave? I don't know.
        
           | timewizard wrote:
           | > Unfortunately it is exactly what users "want".
           | 
           | No it isn't. No one "wants" to be addicted.
           | 
           | > Any for-profit social media will eventually degrade into
           | recommendation media over time.
           | 
           | They will measure you then do everything they can to increase
           | the number of minutes you spend on the site. The media
           | recommendation is a consequence of cost. It's very cheap for
           | them to maximize your time spent using other peoples content.
           | 
           | > It's our human lizard brain on dopamine.
           | 
           | There are tons of ways to get dopamine flowing into your
           | brain. Which is why it was important for Meta to monopolize
           | and dominate the field. Turns out lizard brains are
           | exceptionally fickle.
        
           | tmpz22 wrote:
           | Missing ingredient: endless greed.
           | 
           | Social media is just fine. Trillion dollar ad conglomerate
           | staffing menlo park software engineers making 500k/yr? That
           | requires enshittification.
        
           | tim333 wrote:
           | Users, or me at any rate, want more than one thing. For my
           | family and friends I want to see what they say without junk
           | added and my family has currently moved from facebook to a
           | whatsapp group to achieve that.
           | 
           | I also browse random junk on xitter. It's a different thing.
        
           | darth_avocado wrote:
           | > it is exactly what users "want"
           | 
           | It's actually what users want "now". When instagram initially
           | stopped chronological feed users didn't want it. When they
           | started injecting random posts from people you didn't follow.
           | Users didn't want that either. When they launched reels, they
           | also didn't want that. When they started almost exclusively
           | showing reels like TikTok, users still didn't want that.
           | 
           | The problem with all of the above is that users eventually
           | got used to the new norm and their brains established the
           | dopamine rewards pathways according to what they were
           | offered. And that's why they think they "want" it now.
           | 
           | But we've seen this happen before. FB did the exact thing and
           | now it's almost dead, even Zuckerberg acknowledged it. But
           | they somehow think, users won't eventually get off Instagram
           | because somehow this time it's different?
        
             | bluGill wrote:
             | Or users eventually get used to it until one day they wake
             | up and realize that the thing they went there for isn't
             | what they get.
             | 
             | I check Facebook less than once a month. I want to see what
             | my distant friends are doing. Instead though I see
             | subversive political memes, and other things (jokes) that
             | are fun once in a while but not worth spending much time
             | on. Because Facebook isn't giving me what I really want I
             | gave up on them. But it took me a while in part because the
             | things I want to see are there - they are just hard to
             | find.
        
             | motoxpro wrote:
             | It's just how you define "want." They a-b tested the algo
             | vs chronological feed and the algo one because more people
             | used it. It's just stated vs revealed preference. As a
             | business, who's goal is to make money, does something that
             | makes them more money, are they supposed to stop?
             | 
             | Whether it's good for society is another question but,
             | users definitely didn't show that they "wanted" a
             | chronological feed, they only said it. There was a JUMP in
             | engagement, not a decline.
        
               | TheBicPen wrote:
               | "want" is different from "will consume if offered".
               | Arguably, the definition of "want" that most people use
               | is one of higher-order desire. E.g. a drug addict wants
               | drugs, but doesn't want to want drugs. People might
               | choose a certain feature if offered and they aren't aware
               | of its negative impact on their mental health. Then they
               | might become cognizant of the negative effects but by
               | then the choice to not use that feature is no longer
               | available so they're stuck with what they have.
               | Alternatively, the choice to not use the feature might
               | still be present, but the neural reward pathways have
               | already been built. The user then wants the feature, but
               | they don't want to want it.
        
           | einpoklum wrote:
           | You do realize that by applying quotation marks you've
           | basically nullified your argument, right? :-(
        
           | al_borland wrote:
           | It's only what they "want" after the various social media
           | companies to deliberate steps to addict their users to feeds
           | that maximize engagement.
           | 
           | Does an addict really want to be an addict? The Light Phone,
           | screen time features, and various other things exist for a
           | reason. People don't want this, but feel helpless to break
           | free from their addiction, which entered their life like a
           | trojan horse.
        
             | Barrin92 wrote:
             | People want slop, they always wanted slop and there is no
             | magical mind controlling powers in a Facebook feed. It was
             | the case in the age of TV, magazines and when nobody had
             | any idea how to even measure what people want.
             | 
             | If Mark Zuckerberg forcibly injected educational material
             | and long form journalism into everyone's feed the average
             | user would uninstall the app. People have been consuming
             | crap since they were able to draw boobs on cave walls with
             | chalk. Do you know why every belief system that claims
             | people are ensnared by some false consciousness fails?
             | Because they aren't, there's no such thing. Mark Zuckerberg
             | is exactly right about one thing, he gave the people what
             | they wanted, and if he's going to lose to a platform like
             | TikTok it's because they're even better at it
        
           | twelve40 wrote:
           | Well people really-really "want" many other things too, like
           | free money, sex, etc etc. Does it mean that something that
           | started as a way to connect with friends and family must turn
           | into Only Fans for example? Or cater to all those other wants
           | that have nothing to do with friends and family, just to make
           | a few more bucks?
        
           | Clubber wrote:
           | I agree. People want to eat well, quit smoking and get in
           | shape, but mostly they eat crap and sit on the sofa in front
           | of the TV (present company included). Which is what they
           | really want?
        
           | zombiwoof wrote:
           | We don't know it's what we don't want because of the
           | addictive nature
        
           | toofy wrote:
           | > ... what users "want".
           | 
           | what *some* users want.
           | 
           | sure, it may have been a majority at the time. but imo
           | chasing that was incredibly short sighted.
           | 
           | many many many people warned them this would be the outcome.
           | in typical fashion for these people, they ignored it,
           | imagining themselves to be smarter in every area than
           | everyone else.
           | 
           | i've said it before and i'll say it so many more times: we
           | need to better at realizing where our intelligence is behind.
           | some people are untouchably genius in social situations but
           | absolutely terrible at stem. and some stem people may be
           | absolute genius at engineering work but entirely lack
           | understanding of social/humanity issues.
           | 
           | far too often only one of those two groups understands their
           | lack of understanding. if you ask the best party planner in
           | the state to engineer an automobile, they're going to look at
           | you like you're a crazy person. ask the best engineer in the
           | state to plan the years most important ball, we're going to
           | fully delude ourselves into thinking we can do it better than
           | the party planner.
        
           | wij4lij5 wrote:
           | It's what "remaining users" want after the many users who
           | didn't want that left
        
         | tantalor wrote:
         | High end restaurants work against this trend by cultivating
         | taste. They convince their customers to eat their vegetables,
         | literally. They can do this because there is an ethical value
         | associated with dining which is embedded in our culture. You
         | enjoy a fine restaurant because it is right to enjoy it.
         | 
         | Facebook failed because there is no ethic associated with
         | social media. You can continue to degrade the quality and
         | nobody will say "hey stop, it's not supposed to be like that".
         | FB bootstrapped by co-opting the instinctual value of social
         | connection with your friends, which TikTok and IG also copied
         | but with strangers instead of friends.
        
           | lotsofpulp wrote:
           | I would venture to say 95% of people don't enjoy (and/or
           | cannot afford) "fine" restaurants. But mostly don't enjoy.
           | And a restaurant would go bankrupt trying to convince them to
           | eat healthy. The proof is the existing state of the market.
           | Although daily GLP-1 pills might be able to change that.
        
             | tantalor wrote:
             | This is very true, and pairs well with the other comment
             | about netiquette.
             | 
             | 95% of people would not enjoy polite technical discussion
             | forums, but the 5% that do are enough traffic for a site to
             | survive.
        
           | toxik wrote:
           | HN is a kind of this thing. It's netiquette. We still stay
           | around here because it's the only place with tech discussions
           | and at least some amount of decorum.
        
           | xandrius wrote:
           | I don't really get your comparison with restaurants. Could
           | you elaborate?
        
             | tantalor wrote:
             | That was parent comment:
             | 
             | > That's like a restaurant replacing all their food with
             | candy
        
         | peacebeard wrote:
         | Casinos say gambling is what people want. Tobacco companies say
         | cigarettes is what people want. Drug dealers say fent is what
         | people want.
        
           | laweijfmvo wrote:
           | at least until it kills them!
        
         | zbendefy wrote:
         | This is such a good analogy. Awereness about social media
         | shluld be like awereness about junk food you consume.
        
         | BeFlatXIII wrote:
         | On the flip side, there hasn't been enough worthwhile posts
         | from friends in years.
        
         | spoonsort wrote:
         | > doom-scrolling
         | 
         | Just wait 'til you find out about imageboard doom-scrolling.
        
         | gus_massa wrote:
         | There are icecream stores, where you can seat and take icecream
         | and most of the time also cofee or cake.
         | 
         | I've seen candy stores, but they don't have chairs and tables.
        
       | blibble wrote:
       | you know what this means
       | 
       | he has plans to start injecting "feed content" (eg shrimp jesus)
       | into whatsapp group chats
        
       | adverbly wrote:
       | Does this confirm at least part of the dead internet theory?
        
         | timbit42 wrote:
         | The internet's not dead. The web maybe.
        
       | curiousllama wrote:
       | There has actually been a friends-only feed on FB for years.
       | Timelines -> Friends filters everything down.
       | 
       | The problem? Nobody I care about posts anymore. The "flywheel" is
       | broken.
       | 
       | Social Media hasn't died - it just moved to group chats.
       | Everything I care about gets posted there.
       | 
       | Honestly, I would love a running Feed of my group chats. Scan my
       | inbox, predict what's most engaging, and give me a way to respond
       | directly.
        
         | dataflow wrote:
         | > There has actually been a friends-only feed on FB for years.
         | Timelines -> Friends filters everything down. The problem?
         | Nobody I care about posts anymore.
         | 
         | Is that really the only problem? How many taps/clicks do you
         | need to get there? Can you make it the default? And how obvious
         | is it that it actually exists?
        
           | yason wrote:
           | My facebook bookmark takes me to
           | https://www.facebook.com/?filter=friends&sk=h_chr
           | 
           | I still see other content, even there, but it's still somehow
           | manageable. I run out of updates very quickly though whereas
           | I'd like to just start seeing older posts from friends that
           | I've seen already.
        
             | dataflow wrote:
             | This just opens the app for me on mobile. I guess on
             | desktop it might do something.
        
           | voxic11 wrote:
           | It takes 2 clicks and you can just bookmark it.
           | https://www.facebook.com/?filter=friends&sk=h_chr
        
             | alanbernstein wrote:
             | For fb app users (most) I think bookmarks are irrelevant.
        
               | notlisted wrote:
               | Open in browser and add to homescreen. What's more, FB
               | can't track you if you use the browser instead of the
               | app.
        
               | dataflow wrote:
               | > What's more, FB can't track you if you use the browser
               | instead of the app.
               | 
               | For the numerous people who use Messenger or WhatsApp or
               | other products this seems false and irrelevant.
        
           | 1980phipsi wrote:
           | They actually made it even easier to find recently on mobile.
           | Right there at the bottom.
        
             | dataflow wrote:
             | I literally have no idea what you're referring to, and I
             | just updated the app. Could you share a link or screenshot
             | or something?
        
               | pests wrote:
               | Facebook commonly runs A/B testing on their UI. It is
               | almost weekly for me and one of my friends to ask each
               | other "hey do you have the <x> tab at the bottom" for
               | Meta apps. Marketplace, Dating, "All Chats" in messenger
               | which was just the same as the slide out menu I bet
               | people didn't use much. I also think they change per-user
               | depending on what they use.
               | 
               | edit: I decided to check real quick and I do have the
               | friends tab. Here's a crop of it, note I edited out the
               | last "Menu" tab for privacy.
               | 
               | https://imgur.com/a/6pFa1XF
               | 
               | Tabs are: Home, Friends, Marketplace, Dating,
               | Notifications, Menu.
        
               | dataflow wrote:
               | Not only was that Friends tab not there for me by
               | default, but it also does not do the aforementioned when
               | I customize the top(? not bottom) tab bar to I include
               | it. What it does is to show me a _list_ : of pending
               | friends, and friend requests. No space to show any posts
               | to begin with. To see my friends' posts, I have to click
               | the hamburger, then Feeds, then Friends, then (sometimes)
               | manually pull down to refresh, because it usually just
               | lies to me that I've already caught up. This is designed
               | to be actively user-hostile, as if they were forced to
               | implement this against their will.
        
               | pests wrote:
               | The Friends tab for me brings me to the actual friend
               | feed you mentioned last but also includes pending
               | requests and some other top matter.
        
           | notlisted wrote:
           | I've bookmarked the friends feed and the groups feed (
           | https://www.facebook.com/?filter=groups&sk=h_chr ) which
           | saves me a LOT of aggravation.
        
           | kridsdale3 wrote:
           | I used to be TL of the Facebook News Feed.
           | 
           | People in UX research told us constantly they wanted the feed
           | to be about friends, and chronological.
           | 
           | Several times we ran A/B tests with many millions of people
           | to try exactly this. Every time all the usage metrics tanked.
           | Not just virality and doomscroll metrics, but how many likes,
           | messages, comments, re-shares, and app-opens. We never even
           | measured ad-related things on that team.
           | 
           | So people say they want this, like they say they want
           | McDonalds to offer salads. Nobody orders salads at McDonalds.
        
             | rcxdude wrote:
             | >Several times we ran A/B tests with many millions of
             | people to try exactly this. Every time all the usage
             | metrics tanked. Not just virality and doomscroll metrics,
             | but how many likes, messages, comments, re-shares, and app-
             | opens. We never even measured ad-related things on that
             | team.
             | 
             | Well, yeah, but this has an implicit "engagement === good"
             | assumption. Exactly the same thing that incentivizes
             | unhealthy McDonald's food: they make more money when they
             | sell food that still leaves you hungry. So, yeah, people
             | probably did want this, and when they got it they started
             | using Facebook in a healthy manner (no point opening it at
             | every available moment to just scroll through 'new' trash),
             | which tanked your metrics. If you're actually worrying
             | about your users you should also consider that them using
             | your product more might not actually be what they want or
             | need.
             | 
             | Ironically enough, I think the same mistake (or rather,
             | it's more of a mistake because there's not quite such a
             | naked financial incentive to make this worse for the
             | affected users) has happened with the youtube analytics
             | dashboard: multiple youtubers have said that it's actively
             | addicting and really bad for their mental health, but any
             | change that feeds that probably looks really good in their
             | metrics because, hey, creators are using it more, that must
             | mean it's good, right?
        
               | kridsdale3 wrote:
               | Trust me, I came in there full of motivation for "do what
               | is good for the actual humans", and most of the rank of
               | file were the same. FB's employees are not evil or
               | exploitative, though I won't say its unfair to describe
               | the leadership in such terms.
               | 
               | Many times in product design meetings I would interject
               | with "but this hurts people!" etc.
               | 
               | We hated that our personal careers were directly tied to
               | increasing the junk-food factor. It didn't feel good at
               | all. But the choice, as crafted by HR and senior
               | directors was clear: Junk food this thing, or lose your
               | jobs.
        
             | dataflow wrote:
             | I really appreciate the reply, thanks for sharing that.
             | 
             | > Every time all the usage metrics tanked.
             | 
             | What if that's exactly what people want? Less usage of
             | Facebook (horrifying, I know -- it can't be true, right?),
             | with a focus on friends etc. when they _do_ use it? I know
             | you 'll dislike the analogy, but isn't all that different
             | from smoking. You think usage metrics tanking implies the
             | outcome is bad... why exactly? Is it that unthinkable that
             | less quantity and more quality is better for people, and
             | what they actually want?
             | 
             | > So people say they want this, like they say they want
             | McDonalds to offer salads. Nobody orders salads at
             | McDonalds.
             | 
             | You seem to be missing that the people who have the means
             | to eat out wherever they want _don 't eat at McDonald's
             | every few hours_. They go in _moderation_. They actively
             | want to _avoid_ McDonald 's most of the time. Once in a
             | while they get a craving, or get super hungry and don't see
             | other options, etc. and they cave in and go there. Of
             | _course_ the get the tasty unhealthy option when they go,
             | but it 's foolish to think they prefer to eat McDonald's
             | all the time. (Do you seriously believe that??)
        
               | kridsdale3 wrote:
               | I don't dislike the analogy. I eventually reached a point
               | where I couldn't stomach the TikTok-ification of the
               | product that Zuck forced us to keep marching towards, so
               | I left.
               | 
               | Personally I agree with your point, less social media is
               | better. I personally never go to Facebook anymore and set
               | up app limits on my phone for my health. I won't let my
               | kids use it at all.
               | 
               | But I worked at a company and drew a considerable salary,
               | so I did what I was expected to do to make the product
               | make money.
        
         | macleginn wrote:
         | It's called Feeds in the version of the interface I see in the
         | browser.
        
         | laweijfmvo wrote:
         | I think they recently made a big deal about this even? The fact
         | that they would "promote" something that likely reduces time
         | spent scrolling and viewing of ads means that no one is going
         | to use it as an alternative to doom scrolling. They know they
         | got you hooked on the good stuff and are just pretending to not
         | be the bad guys
        
         | arch_deluxe wrote:
         | You might be interested in FreeFollow.org [full disclosure, I'm
         | one of the engineers working on it].
         | 
         | It combines the economic model of web hosting (users pay to
         | host spaces, reading is free, and writing in someone else's
         | space is also free), the simple UI of social media (you have a
         | profile and write posts), and the E2EE security model of
         | 1Password (we actually implemented their published security
         | model). It's also a non-profit so there's no pressure from
         | owners to exploit users.
         | 
         | It's aimed primarily at parents of young kids who are annoyed
         | at constantly sharing via text groups, but non-parents are also
         | surprisingly into it.
        
           | busymom0 wrote:
           | Since it's E2EE, do you have a limit on the number of members
           | in a group/friends?
        
             | arch_deluxe wrote:
             | Nope.
        
           | tmpz22 wrote:
           | Independent social media run in a cost-effective way and
           | actually helping their community is the future. I really hope
           | non-American devs learn this because most American devs are
           | too busy trying to get rich.
        
       | grahar64 wrote:
       | Write an algorithm to maximize in app time, so he ended up
       | building a content media platform not a social one. If the goal
       | is to show as many ads as possible, you will always end up with
       | more media than social
        
         | frollogaston wrote:
         | Not if they think long-term they should focus on retaining
         | users so they can be shown ads forever.
        
       | MOARDONGZPLZ wrote:
       | Ok I am going to click on FB for the first time in a month or so.
       | Here we go, not expecting much.
       | 
       | I have two notifications, one is about a birthday today, one is
       | about someone I don't know asking me to like an AirBnB page.
       | Let's go to the feed.
       | 
       | 1. Sales thing from some group
       | 
       | 2. A Boomer looking "reel" of a classic car (I don't like classic
       | cars and nothing I have done suggests I do)
       | 
       | 3. People You May Know (I've seen these same suggestions over the
       | last several years, still don't know any of them and still don't
       | want to connect)
       | 
       | 4. Friend post, death in the family
       | 
       | 5-9. Also friend posts
       | 
       | 10. That exact same Boomer reel again
       | 
       | 11-15. Friend posts or people I follow
       | 
       | 16. "Memes Daily," which I don't follow so must be an ad
       | 
       | 17-20. Friend posts and a group post from a group I follow
       | 
       | Overall, this really isn't bad, surprisingly. At one point, which
       | is when I stopped checking it for months at a time, it was
       | literally post after post after post from people I don't follow
       | of the most garbage AI generated slop, like the sloppiest you can
       | imagine. For example, the AI generated ones with the wounded
       | soldier and a birthday cake with some message like "it's my
       | birthday and no one came" level of slop, or an AI generated lady
       | with an AI generated picture saying something like "this is my
       | first painting but no one liked it," each with tens of thousands
       | of likes and Boomers commenting things like "It's ok I am giving
       | you a like happy birthday," just maddeningly ad infinitum and
       | nausea-inducing.
       | 
       | So, maybe they fixed the above. Still, I can live without
       | Facebook so am not planning on going back.
        
         | zpeti wrote:
         | This is quite an interesting post. I would guess that facebook
         | does actually show you friend content if that's what you engage
         | with. After all their single metric of success is ads viewed on
         | the platform, which is the same as time spent.
         | 
         | So theoretically, everyone here complaining about not seeing
         | friend content should probably try and train the algorithm to
         | show more of it.
         | 
         | Or to be an asshole about it - if you see generic clickbait
         | content on facebook, its your fault. You engage with it...
        
           | alex1138 wrote:
           | Which is a horrible way to do it
           | 
           | Ok, let's say you're my friend on Facebook. I care about you
           | (I haven't explicitly unfollowed you) enough that I want you
           | in my feed
           | 
           | Do I now click Like on every post you make? Is that how I get
           | the "privilege" of seeing more of you?
           | 
           | Some people may dislike Likes because it leads to narcissism,
           | and ok, fine, whatever. But nobody knows what it does and how
           | it influences what you see (Liking certain pages has in the
           | past auto subscribed you to them) and I consider that to be
           | broken behavior
        
           | pixl97 wrote:
           | The problem with algorithms is they tend to be kept secret...
           | 
           | For example if I were trying to get a person hooked to the
           | application I'd ensure they have a good experience. If there
           | is someone like the parent poster that only opens the app at
           | an infrequent basis it's probably not a good idea to scare
           | them away.
           | 
           | But your FB junkie. It doesn't matter if they only click on
           | their friends feed or not, show them ad after ad after ad
           | because they are coming back anyway.
           | 
           | No evidence here on my part, since FB wouldn't really confess
           | either way, but if I were manipulating people that would be
           | one of the screwdrivers in the toolbox.
        
         | rcMgD2BwE72F wrote:
         | Or they only show a few friends' posts if you haven't opened
         | Facebook for a while. This makes it appear more social and
         | organic than you last remember, and for good reasons: if you
         | come back, Facebook hopes they can develop your habit over
         | time; also, it makes curious people like you less worried about
         | this addicting app. But then, once they know you're finally
         | coming back regularly, they can turn up the dopamine level
         | gradually, and make social posts harder to find. You'll
         | doomscroll to find them, and they know it.
         | 
         | Every dealer probably knows better than to let people overdose
         | on their first sniff. Especially if they're relapsing.
        
       | reverendsteveii wrote:
       | >Meta's counter-argument is, in a sense, that social media per se
       | doesn't exist now in the way that it did in the twenty-tens, and
       | that what the company's platforms are now known for--the digital
       | consumption of all kinds of content--has become so widespread
       | that no single company or platform can be said to monopolize it.
       | 
       | Sure, and as long as people are making things Ford can't
       | monopolize the auto industry. As long as people talk to each
       | other Bell can't monopolize telephones.
       | 
       | This thing where people just generalize the conversation into
       | meaninglessness is so frustrating. Everyone knows what social
       | media is and does until it's time to do something about it then
       | all of a sudden like a Roman salute no one actually has any idea
       | what this is and really telephones are also social media but also
       | social media doesn't exist anymore at all and also some social
       | media is an existential threat to democracy and human rights but
       | not the one that I own which, again, doesn't exist but still
       | somehow makes me enough money that I can put the president on
       | layaway.
       | 
       | I generally trend away from authoritarianism but I can see the
       | appeal in just saying "Jesus Christ shut up we all know what's
       | actually going on here" and just doing _something_
        
       | atum47 wrote:
       | Don't remember the last time I saw a post from a friend in
       | Instagram. It is just random shit and ads
        
         | Ajedi32 wrote:
         | You can turn off suggested posts in settings, but Instragram
         | flagrantly turns them back on after 30 days.
        
           | atum47 wrote:
           | Haven't seen that one, I'll try it. Thanks
        
       | osigurdson wrote:
       | All we ever really wanted was to watch nasty but injury-free car
       | crash videos all day. Even Linked-in is getting into the game
       | these days.
        
         | selimthegrim wrote:
         | Maybe JG Ballard's rotating corpse can power a data center
        
           | acureau wrote:
           | Completely off topic, but I stumbled across a comment you
           | made about commuting from NO in the monthly hiring thread. I
           | checked your profile and you're the only other user in our
           | state who registered on the meet.hn platform.
           | 
           | So, hello HN neighbor!
        
             | selimthegrim wrote:
             | There are at least three others on here that I know of who
             | live in NOLA and one in BR.
        
       | midzer wrote:
       | Long live the Fediverse!
        
       | fredgrott wrote:
       | actually its alive and well on bluesky...my profile:
       | 
       | https://bsky.app/profile/fredgrott.bsky.social
       | 
       | join me on on bluesky
        
       | pmdr wrote:
       | Interpersonal social media is dead thanks to Zuck and his
       | companies, sacrificed on the altar of endless growth. His
       | objective now is to profit from keeping people addicted to slop.
       | 
       | I wonder if he ever had a moment of self-reflection to understand
       | how far he veered off the path he'd started on. If he ever
       | considered himself a hacker, then I doubt that all he wanted to
       | build was slop machines.
        
       | throw0101d wrote:
       | Someone made the observation that the problems started when
       | things changed from social _networking_ (family /friend) to
       | social _media_. From actually keeping up with _people_ to
       | 'keeping up' with _content_.
        
         | Frieren wrote:
         | Yes. Social sites had a card blanche to publish anything
         | without consequences because it was user-generated content.
         | 
         | Social sites used that power to publish their own stuff under
         | the same protection.
         | 
         | That has broken the system. Social media sites are 100%
         | responsible for all the misinformation, scams, and hate that
         | they publish or promote. And they should be legally accountable
         | for it.
         | 
         | "We are not accountable because the users are the ones posting
         | the media"... but we post and promote whatever we want is a
         | terrible way for the world to work.
        
         | jt2190 wrote:
         | Turns out most people don't have a friends and family group
         | that can generate exciting content at a rate that most people
         | want. The platforms oblige this with "reshares" and "you may
         | also like" content, and eventually everyone's like "who gives a
         | s*t about aunt Millie's cupcake recipe, check out this dude
         | trying to skateboard off of the Eiffel Tower!"
        
           | LeifCarrotson wrote:
           | A rate people want, or advertisers?
           | 
           | I'm sure I could (indeed, I do) get pertinent updates from
           | actual friends and family with <10 minutes of checking
           | messages, voicemails, and emails per day. I wouldn't mind
           | increasing that to 15 minutes if it meant I got a few less
           | relevant but still interesting updates about their lives.
           | 
           | But that's way, way under the daily minutes spent by most
           | people on TikTok. And if I wanted/my addiction demanded
           | another hit of that "Oh, neat!" buzz when I'd just put my
           | phone down 10 minutes ago, there's little chance that anyone
           | in my small circle would have posted a single thing in the
           | interval.
           | 
           | I don't spend nearly enough time in my group chats to justify
           | Facebook's valuation. And there are no ads (yet, I'm sure
           | they're working on it) in those chats.
        
       | MattDaEskimo wrote:
       | Social Media suffered the same fate as all companies. A constant,
       | relentless, unnatural pursuit of growth by stripping all humanity
       | and focusing on numbers.
       | 
       | Social Media has turned into an unhealthy addiction
        
       | Nckpz wrote:
       | I think it just took the world a while to realize that social
       | media is a replacement for cable TV and magazines, not a
       | replacement for communication tools. Looking at old high school
       | classmates' lunch and vacation photos was never good content,
       | never good for business or mental health, and higher quality
       | communication works fine with texting + Discord.
        
       | nickdothutton wrote:
       | Social media has now reached a state of equilibrium with normal
       | society.
        
       | everdrive wrote:
       | Zuckerberg is one of the architects responsible for its demise,
       | so he'd be well-placed to declare its death. Early facebook
       | really was an amazing product; all you saw was content from your
       | friends, no one shared links, it was just a way to communicate
       | with each other. Importantly, very few people were on facebook,
       | which helped people be much, much more candid on the platform.
       | Zuckerberg killed both of these features -- pushing garbage and
       | ads, pushing the feed, and populating facebook as thoroughly as
       | possible. I looked at my early feed (~2008?) years ago, and it
       | was actually just friends catching up and girls flirting with me.
       | I wasn't even that popular. To them, it was just another chat
       | venue. They'd never consider the same these days. The platform is
       | a cesspool.
        
       | thrownaway561 wrote:
       | Thank God!!!
        
       | ycombinatornews wrote:
       | Maybe should have not done 2016 Facebook elections?
       | 
       | Ads all the way, almost no posts from my network, and bunch of
       | unmoderated, Onlyfans promoting reels. Thanks.
        
       | synergy20 wrote:
       | it's over for me 10 years ago, I spent 10 minutes annually on
       | facebook, life is good without it.
        
         | RyanOD wrote:
         | Same. I closed my FB account 16 years ago and I've never once
         | missed it.
        
       | Fokamul wrote:
       | In my country (CZ) Facebook is now only used by people 40+ for
       | Russian/Anti-government propaganda (and it works sadly)
        
         | asdfman123 wrote:
         | Same in the US for the most part
        
       | havaloc wrote:
       | I support a small group of elderly people on the side. At least
       | once of week they land on a Facebook video which then leads to
       | the "your phone has 78 viruses" scare ad. I tell them to stop
       | using Facebook and they look at me like I'm crazy. One of them
       | even said, if I turn off my phone when I get that scary ad, does
       | that keep me safe?
        
       | jjulius wrote:
       | >During the defense's opening statement, Meta displayed a chart
       | showing that the "percent of time spent viewing content posted by
       | 'friends' " has declined in the past two years, from twenty-two
       | per cent to seventeen per cent on Facebook, and from eleven per
       | cent to seven per cent on Instagram.
       | 
       | I find this very interesting. Yes, there has been a decline, but
       | even before this decline, this data suggests that users "viewing
       | content posted by 'friends'" was only at 22% on FB and 11% on IG.
       | That feels incredibly low to begin with to me, and suggests that
       | it already _wasn 't_ about friends. I wonder what the longer
       | trend looks like.
        
         | fourteenfour wrote:
         | How can they honestly present a chart like that when they are
         | the ones serving the content on the feeds?
        
           | jjulius wrote:
           | I don't expect them to be honest at all. But if we're
           | operating under the assumption that they can't be trusted to
           | be honest with their data, it makes it _even weirder_ to me
           | that they would start with numbers that already showed such
           | low friend-focused usage when trying to make their point.
        
             | imhoguy wrote:
             | We can assume the data is both made up and honest - they
             | tuned feed algos to show more non-friend content and these
             | results reflect that exactly.
        
       | Hilift wrote:
       | META creates $70 billion per year in NET profit. Mark Zuckerberg
       | is the best business person in the history of business. He's an
       | angel to investors and advertisers. Vanguard has 43 million
       | shares of TSLA. They lost $10 billion in stock depreciation since
       | peak in December 2024. Vanguard has 191 million shares of META
       | valued at $101 billion. No one is losing money on META.
        
         | DudeOpotomus wrote:
         | Conflating luck and timing to skill and intent is a hell of a
         | way to lionize someone. One man's wealth is not a measure of
         | skill, it's a measure of greed.
        
         | mrweasel wrote:
         | Both META and TSLA are magic stocks, completely unaffected by
         | reality.
         | 
         | Zuckerberg says social media is over... so why isn't his stock
         | tanking? Meta is a social media company!
         | 
         | Tesla reports huge dips in sales, nothing... sure it's down
         | since December, but it's still up year to year.
        
         | GuinansEyebrows wrote:
         | this is a baffling and terrifying worldview/basis of principle.
        
       | the_af wrote:
       | A lot of people here are arguing there's no use for Facebook
       | anymore, save maybe for Marketplace.
       | 
       | But there's another big reason to use it, and it's how I use it
       | primarily: special interest groups, such as hobbies, communities
       | around games, etc. They used to be hosted in forums and bulletin
       | boards in the olden times, but there was a big migration to
       | Facebook (even though Facebook was objectively worse for keeping
       | track of conversations) and that was that. If you wanted to keep
       | in touch with those communities, you had to be on Facebook.
       | 
       | Now there's another migration going on for hobby/game groups, one
       | I won't follow this time: Discord. Discord stresses me out, real-
       | time chat is all about being constantly connected and FOMO. And,
       | to me, the UX sucks even more than Facebook's, which is saying a
       | lot! Not for me.
        
         | cruffle_duffle wrote:
         | I really never understood discord. The last thing on earth that
         | would be healthy for me is yet another real-time chat program.
         | Yet maybe I'm missing out avoiding it.
        
       | JoeAltmaier wrote:
       | We still need the 'organization' part. Clubs and social circles
       | moved from blogs etc to Facebook because it was easy.
       | 
       | Room for a startup? A simple club hosting site, that does
       | substantially what you get from a facebook club page. Maybe even
       | a tool to scrape facebook and automatically create your ClubPage
       | entry painlessly?
        
         | __MatrixMan__ wrote:
         | https://mobilizon.org/ ?
        
         | DudeOpotomus wrote:
         | Apple could / should be the one to tackle this by allowing
         | iPhone iOS users the ability to create their own social
         | circles. They dipped their toes into this a little with
         | Invites.
         | 
         | Do we really need a central server to manage our friends and
         | our circles? Decentralize the whole thing and it neuters FB and
         | the ad surveillance universe.
        
         | belthesar wrote:
         | The key thing that Facebook Groups and Pages solved was the
         | network effect. If you were on Facebook already, you could join
         | a group or a page without signing up users. If a post from a
         | Group or a Page came in, it came in through a common
         | notification platform. It was the place where people already
         | were, and if they weren't there, eventually there was enough
         | pressure to join because "everyone else was already there". And
         | all of this was good for Facebook, because it was at the time
         | when they were trying to capture more users, which brought more
         | eyeballs to ads.
         | 
         | I think any startup trying to solve this problem is going to
         | have a really hard time because it will ultimately be external
         | to the platforms where people already are, and user behavior
         | has shown that they're inherently sticky to platforms. I wish
         | it wasn't this way, because I think it'd be great for folks to
         | be able to do this on their own.
        
           | JoeAltmaier wrote:
           | Aren't we positing that Facebook is no longer sticky? What
           | solution is there now.
        
       | isoprophlex wrote:
       | Zucchini my boy, it's over because you killed it
        
       | nixass wrote:
       | He tells it like its bad thing.
       | 
       | Anyway.. I was listening Acquired podcast on Meta yesterday (yes,
       | the whole 6h30min thing) and what we have today is so far away
       | and different than what he was preaching 15-20 years ago and so
       | distanced to original idea of connecting with people you know and
       | you want to be connected with. Don't even want to talk about
       | ads..
        
       | balamatom wrote:
       | Good fucking riddance. Now do smartphones.
        
       | dedlockdave wrote:
       | And we killed it
        
       | delfugal wrote:
       | sudo nano /etc/hosts page down, add 0.0.0.0 facebook.com 0.0.0.0
       | linkedin.com 0.0.0.0 adobe.com Ctrl z
       | 
       | Life is so much better now.
        
         | latexr wrote:
         | No longer works if you use Safari on macOS.
        
       | DarkNova6 wrote:
       | Social media has died many years ago. What we are left with is
       | corporate media.
        
       | scyzoryk_xyz wrote:
       | Ack, I'm getting the sense that the author of this article is
       | getting caught up in the argumentation prepared for use in the
       | trial. Of course the Meta people are going to do everything they
       | can to get everyone feeling it's like this to shake at the
       | logical foundations of the case.
       | 
       | The F.T.C. is _not_ chasing an old problem. A case like this may
       | serve as precedent.
        
       | MaxGripe wrote:
       | GitHub and X are the only social media I respect :-)
        
       | partiallypro wrote:
       | This is kind of bad, because it makes it very hard to reach
       | people for social events. I run a fan group for a European soccer
       | team and it's very hard to do outreach because no one is really
       | checking social media for that type of thing. Even meet-ups in
       | general are difficult. There is of course meetup.com but it's
       | niche and expensive.
        
       | bk496 wrote:
       | some say it never started
        
       | trbleclef wrote:
       | Mark Zuckerberg Says Social Media Are* Over
        
       | JamesLeonis wrote:
       | > The company, Zuckerberg said, has lately been involved in "the
       | general idea of entertainment and learning about the world and
       | discovering what's going on." This under-recognized shift away
       | from interpersonal communication has been measured by the company
       | itself. During the defense's opening statement, Meta displayed a
       | chart showing that the "percent of time spent viewing content
       | posted by 'friends' " has declined in the past two years, from
       | twenty-two per cent to seventeen per cent on Facebook, and from
       | eleven per cent to seven per cent on Instagram.
       | 
       | There is a Peter Thiel tactic of Monopolies where you deny you
       | are monopolizing a sector by defining your company as "in
       | competition" with a much larger and hazy market. The example in
       | _Zero To One_ is Google disguising its online advertising market
       | by comparing itself to the total global advertising market, both
       | online and offline.
       | 
       | I see the same tactic here, where Facebook is trying to hide its
       | user data monopoly [3] by situating itself to general news,
       | lifestyle discovery, and general communications. However this is
       | counter to the actual internal communications where Facebook
       | would discuss buying or crushing competitors, like Snapchat [0]
       | [1] [2], as a way to maintain their hegemony.
       | 
       | Don't be fooled by what Facebook says about itself. Concentrate
       | on what it values.
       | 
       | [0]: https://www.yahoo.com/news/facebook-developers-help-us-
       | destr...
       | 
       | [1]: https://arstechnica.com/tech-policy/2024/03/facebook-
       | secretl...
       | 
       | [2]: https://www.wired.com/story/copycat-how-facebook-tried-to-
       | sq...
       | 
       | [3]: https://www.vox.com/business-and-
       | finance/2018/12/6/18127980/...
        
         | kmeisthax wrote:
         | In other words, "We can't be a monopoly, we haven't even taken
         | over the government yet"
        
       | kstrauser wrote:
       | Hey, it's my day to be the Mastodon Guy! But for real, small,
       | federated social media is so freaking pleasant compared to
       | Facebook and friends. No, the kid from my 8th grade soccer team
       | isn't on it, nor is my next door neighbor, or my kid's nanny from
       | 3 moves ago, _but that 's fine_. Sure, I wish more of the authors
       | I like to follow were on there, and it's not a great way to call
       | out megacorp support teams when something breaks horribly, but
       | I'm completely OK with that tradeoff.
       | 
       | What I get instead is a collection of small, resilient servers
       | where the feed algorithm is FIFO, there's no advertising, and
       | moderation is local.[0] It's my favorite parts of the old
       | Internet before things got centralized and enshittificated.
       | 
       | I hope megasocial media is over. I doubt it, but a guy can wish.
       | That doesn't mean _all_ social media is dead.
       | 
       | [0]Mastodon doesn't have moderation. Individual servers do.
       | That's the way it should be.
        
         | WorldPeas wrote:
         | I just wish an owner of a journal of record like Conde Nast
         | would "adopt" a Mastadon instance, they already have Reddit but
         | that's so impersonal.
        
           | kstrauser wrote:
           | I agree. There's probably money to be made running an
           | enterprise Mastodon hosting service.
        
           | krapp wrote:
           | I have seen some journalists and orgs move to Mastodon but
           | the culture being what it is, people will be hostile to
           | anything that looks like an attempt by corporate entities or
           | propaganda outlets to capture and commoditize the platform.
           | 
           | And honestly, I'm fine with it. Corporate media is a
           | cesspool. It can all choke on its own fetid stench and die
           | for all I care.
        
             | WorldPeas wrote:
             | right, but save for.. threads federation... there's been
             | trepidation in my more normal friends to use anything other
             | than the shibboleth. I'd rather an incompetent like Nast
             | manage the platform than a company like Facebook that knows
             | all too well how to leverage their scale. Anyways they're
             | one of the better ones.. from what I've been told.
        
         | jeromegv wrote:
         | Same for me. No algo, no ads. I follow who i want. No surprises
         | in my feed.
         | 
         | Just like RSS, I get exactly what I want.
        
       | WorldPeas wrote:
       | I've always wished an owner of a journal of record like Conde
       | Nast opened a mastadon instance or the like. I know they already
       | have Reddit but that's not personal media
        
       | joduplessis wrote:
       | I'm surprised about the amount of comments here berating FB &
       | social media companies. You have the option to deactivate your
       | account and stop using it, to "vote with your feet". Meta is a
       | company and will maximise revenue & engagement - what's actually
       | more worrying is that people still use these sites and doom
       | scroll their nights away (generally speaking of course).
        
       | blueprint wrote:
       | yeah - he killed it
       | 
       | when was the last time you were social on Facebook?
       | 
       | and maybe threads would count if it weren't 95% filled with bots
       | and mentally ill weirdos pretending to know quantum physics (and
       | how dare you judge them for doing so; whether or not they know
       | quantum mechanics is like totally subjective and your frequency
       | is clearly too low).
       | 
       | so either social is not dead or he killed it
        
       | dehrmann wrote:
       | He's a bit late to this conclusion. For a while, Facebook
       | supposedly didn't see TikTok as competition because it isn't
       | social, but Facebook and Instagram have been entertainment feeds
       | for a decade, now.
        
         | mxfh wrote:
         | So it Twitter now, breaking news only bubble up after 6 hours
         | after all the engagement slop has been served.
        
       | tartoran wrote:
       | I think I know why TikTok made it to the top of social media.
       | They did not coerce weird corporate rules and let the users have
       | what they wanted. Simple as that. Grown organically. That does
       | not mean it isn't bad for the users in the long run but at least
       | they get what they want.
        
       | k__ wrote:
       | Interesting how quickly social media started resembling mass
       | media.
        
       | barbazoo wrote:
       | Did they finally dogfood their own shit and realize what a
       | dumpster fire it is? :)
        
       | erelong wrote:
       | tiktok is thriving
        
       | slicktux wrote:
       | I recall having Facebook and always had that feeling the
       | algorithm was messing with me and my posts... Come to find out a
       | few years later it was exposed that Facebook was conducting mass
       | social experiments to users and their comments and posts. Shadow
       | banning and I just never liked the feed...it was not organic.
        
       | AlienRobot wrote:
       | I checked Facebook the other day. Every post is a vertical video.
       | I'm on desktop. If I wanted to see vertical videos, I'd go to
       | TikTok.
        
       | Havoc wrote:
       | >"the general idea of entertainment and learning about the world
       | and discovering what's going on."
       | 
       | What a unique way of saying algorithmically maximizing addiction
       | to doomscrolling!
        
       | amanaplanacanal wrote:
       | By "over" he means it isn't going to make him billions of more
       | dollars.
        
       | kranke155 wrote:
       | Grim Reaper proclaims he's done his job?
        
       | bdangubic wrote:
       | if social media is over why is anyone still on facebook? to watch
       | ads? (asking for a friend, I got off Facebook long time ago...)
       | :)
        
       | tantalor wrote:
       | _Teens Migrating From Facebook To Comments Section Of Slow-Motion
       | Deer Video_. March 20, 2014
       | 
       | https://www.youtube.com/watch?v=a4mMY2Kl3GY
        
       | torginus wrote:
       | At this point he's just saying what he thinks is expedient in
       | order to avoid the government breaking up his companies.
       | 
       | It's why the whole Meta thing exists - they wanted to be seen as
       | a VR company who has a side hustle in social media to avoid being
       | classified as a monopoly. That argument has failed so now he's
       | asserting that social media doesn't matter.
        
       | hcarvalhoalves wrote:
       | I login to Instagram and I see:
       | 
       | - Ad promoting "investment" platform with deep fakes of
       | personalities
       | 
       | - Ad from radicalized politician promoting hate speech
       | 
       | - Semi-naked girl promoting their "other" social media (OnlyFans)
       | 
       | - Ad disguised as content of some dude promoting a random
       | restaurant
       | 
       | I agree with Zuckerberg, it's not social media anymore. I don't
       | see content from any friend, only scams.
        
         | arnaudsm wrote:
         | I've noticed that every single website that I enjoy on the
         | internet is non-profit. Did we optimize for the wrong metric
         | since the beginning?
        
           | hcarvalhoalves wrote:
           | https://en.wikipedia.org/wiki/Enshittification
        
         | frollogaston wrote:
         | My YouTube account had recommendations for music because that's
         | what I use it for. When they launched YT Shorts (basically
         | their version of TikTok), that section was 75% thirst trap
         | videos, albeit still music-related. Like "cool violin solo" but
         | played by a girl sorta pointing the camera up her skirt in the
         | thumbnail. I never watched those or anything similar, but I
         | guess they knew I was male and wanted to hook me.
        
           | selfhoster wrote:
           | I dislike Shorts with a passion.
        
       | bcrosby95 wrote:
       | Social Media is over because the quest for infinite growth killed
       | it.
        
       | taco_emoji wrote:
       | Yeah I wish
        
       | nothrowaways wrote:
       | Yeah, let's do metaverse lol
        
       | aaroninsf wrote:
       | Zuckerberg saying this is more or less perfectly analogous to
       | Jared Leto's character killing the nascent replicant in the Blade
       | Runner sequel.
       | 
       | The more you consider this assertion, the more true it will
       | appear.
        
       | charliebwrites wrote:
       | What I wonder is did everyone stop posting because there was too
       | much content spam or did they fill the newsfeed with content
       | because everyone stopped posting?
        
       | Hansenq wrote:
       | I'm surprised most commenters haven't mentioned that the presence
       | of Tiktok as the biggest reason why Facebook was pushed into this
       | direction.
       | 
       | Ben Thompson of Stratechery did a great deep dive into Facebook's
       | Three Eras here (https://stratechery.com/2025/meta-v-ftc-the-
       | three-facebook-e...). Essentially, Meta could afford to
       | prioritize positive well-being when it had a monopoly on social
       | media, but as soon as Tiktok came onto the scene and Meta started
       | bleeding users to it, they had to respond. Now, everyone
       | (Instagram, Youtube Shorts, Twitter, LinkedIn) is copying the
       | model of vertical auto-scrolling short-form videos, because it's
       | a battle for attention.
       | 
       | What _was_ Facebook supposed to do when it saw all of its users
       | leave Instagram/Facebook for Tiktok? Not do anything? Though it's
       | terrible that everything is now a short form addicting video
       | platform, I understand the logic behind why the company did what
       | they did (and why everyone is building this). People say they
       | want real connection, but really, they just want to be
       | entertained.
        
         | alex1138 wrote:
         | People want connection too and Facebook won't give it to them
         | 
         | Maybe the reason people were leaving for TT is they were doing
         | this kind of thing for years already
         | https://news.ycombinator.com/item?id=14147719
        
         | ViktorRay wrote:
         | Reminds me of that Netflix documentary. The Social Dilemma.
         | 
         | "Race to the bottom of the brain stem"
        
         | chasing wrote:
         | > What _was_ Facebook supposed to do when it saw all of its
         | users leave Instagram/Facebook for Tiktok? Not do anything?
         | Though it's terrible that everything is now a short form
         | addicting video platform, I understand the logic behind why the
         | company did what they did (and why everyone is building this).
         | People say they want real connection, but really, they just
         | want to be entertained.
         | 
         | Innovate.
         | 
         | It's not necessary to turn your company into a toxic disaster
         | to compete.
        
       | _hao wrote:
       | I've been of the opinion for the last 5 years at least, that if
       | Meta and all of it's associated products and platforms suddenly
       | disappear from existence, nothing of actual value will be lost.
       | There are better competitors for everything they do. I don't
       | think I can pinpoint one single unique thing about
       | Facebook/Instagram/WhatsApp at this stage in time. Everything
       | they do is done or executed better by a competitor. They had some
       | sort of advantage in the late 2000's and early 2010's, but that's
       | it. I'm not optimistic for their future and relevance.
        
         | pesus wrote:
         | I would go even further and say the world would be a
         | significantly better place without any Meta products (and most
         | other social media). At this point, they are a considerable net
         | negative on society as a whole.
        
         | olejorgenb wrote:
         | What's a good event planner/organizer?
        
         | tmpz22 wrote:
         | I'll reach for it - Meta increases consumer spending and has
         | enabled a lot of small businesses to profit during the previous
         | economic booms. Yeah they were drop shipping products from
         | China using the de minimis exception, or hocking worthless
         | supplements, or promoting influencer products that are no
         | different then the generic but costs twice as much, but a lot
         | of people made a living off an ecosystem that arguably would
         | not exist without Meta.
         | 
         | Further the success of Facebook was arguably the biggest
         | contributor to startup culture ever - I would expect we'd have
         | seen a fraction of the growth in VC if Facebook had never come
         | to pass.
         | 
         | Groups, WhatsApp, etc, would be replaced overnight with, at
         | least initially, a worse version. More hacking, probably worse
         | moderation at scale, worse accessibility, etc.
         | 
         | Meta also gentrified East Palo Alto, and the Zuckerbergs now
         | own a substantial amount of real estate in Redwood City and
         | elsewhere. They've made a big footprint on the peninsula that
         | deserves credit for the now $8 lattes in my hometown.
        
         | davidjade wrote:
         | For better or worst, Fb has become the de facto place for
         | cruising sailors to share information about different regions
         | of the world. Tips, alerts, advice, questions, etc. I sail the
         | world and there is no other place for groups quite as good for
         | finding the information we need. There's a niche group for
         | every area around the world full of people sharing advice and
         | answering questions. The good groups have great moderation and
         | quality content.
        
           | immibis wrote:
           | Network lock-in: successful
        
         | paxys wrote:
         | Sure, but you can say this about every company & product in
         | existence. Either a better version already exists, or will pop
         | up in minutes after the current one disappears. Network effects
         | are strong enough that this simply won't happen. Meta has close
         | to 4 _billion_ active users across all of its apps. That 's
         | literally half the planet.
        
       | malthaus wrote:
       | isn't that the same guy who said the metaverse is the next big
       | thing?
        
       | dhruv3006 wrote:
       | social media just got started.
        
       | flkiwi wrote:
       | It's astonishing to read this and see not only Zuckerberg but
       | also the article itself present this as something that happened
       | _to_ Facebook /Meta rather than something driven by Facebook/Meta
       | to satisfy Wall Street. Social media did not naturally evolve
       | into what it is today: engagement bait, consumption of content
       | creator and advertiser content, etc. resulted from purposeful
       | business strategic decisions to pivot from a place to learn your
       | first cousin remarried to a place where advertisers and
       | monetization rule. Towards the end of my time on Facebook, I
       | never, ever saw content from family, including from my own sister
       | documenting her terminal disease. But I sure did see lots of car
       | dealerships from states I don't live in, news stories about
       | people with two heads, and nubile young women surely-SURELY-
       | attractive to a middle aged man like me.
        
         | 1970-01-01 wrote:
         | >Social media did not naturally evolve into what it is
         | today...resulted from purposeful business strategic decisions
         | 
         | I disagree about the actual mechanism at play. It is a cart
         | before the horse situation. Yes, it was driven by business, but
         | that business was being driven by Web 2.0, which was being
         | driven by the natural evolution of communication technology.
        
           | lukev wrote:
           | Let's follow this train of thought.
           | 
           | What are the selective pressures on the "natural evolution of
           | communications technology?"
        
             | tux1968 wrote:
             | Consumers willing to engage in any specific tech, enough to
             | trigger network effects.
        
               | lukev wrote:
               | So you think consumer engagement ultimately drives what
               | types of tech that companies invest in building? I can
               | see that argument.
               | 
               | Why do companies want consumer engagement to start with?
        
               | charcircuit wrote:
               | Engagement is a proxy for user value. Things that User
               | value can be monetized.
        
               | lukev wrote:
               | So it's fair to say that effectiveness at monetization is
               | an extremely strong evolutionary pressure on how
               | technology evolves?
        
           | conductr wrote:
           | No. You have it backwards. It came out of a web 2.0 phase but
           | everything it became was driven by a focus on metrics &
           | growth.
        
             | 1970-01-01 wrote:
             | And metrics and growth was driven by the new ability to
             | make discussions out of posted content (i.e. Web 2.0)
        
               | saltcured wrote:
               | I feel like you have that exactly backwards? To me it was
               | a shift in roles in the old field of dreams storyline.
               | I.e. "if you build it, they will come".
               | 
               | In Web 1.0, you posted content and an audience came. In
               | Web 2.0, you tried to open an empty field and commenters
               | came and played with each other.
               | 
               | If anything, what happened next was a sort of halfway
               | reversion, as the platforms tried to stratify and
               | monetize two types of user. A subset who were the Web 2.0
               | contributors and another tier of more passive consumers.
               | I think a lot of the "likes" stuff was also less about
               | self-moderating channels and more about making passive
               | users feel like they're engaging without actually having
               | to contribute anything substantive.
        
               | quickthrowman wrote:
               | There was plenty of discussion online prior to
               | XmlHttpRequests, see vBulletin, Fark, Digg, etc. The only
               | thing new about "Web 2.0" was a page refresh not being
               | needed after an http request.
        
               | conductr wrote:
               | No, metrics and growth always existed and could be
               | measured there wasn't some technological breakthrough to
               | enable that with Web 2.0. They, Facebook, decided to use
               | it as their guiding principle. They decided to force the
               | feed on their users. They knew their users had no real
               | alternative and the value they had built with getting
               | everyone on the network itself.
               | 
               | If anything, their move was anti-web 2.0. As they moved
               | forum and blogs and news, pretty much all open and
               | accessible content into their walled garden. Even the
               | famous quote "know what's cooler than being a
               | millionaire? Being a billionaire." Or however it goes, is
               | a ruthless capitalist telling Zuck he needs to wake up
               | and realized how valuable this thing he's built really
               | could be.
               | 
               | Carry on if you want but I think you're very much the one
               | that gets it backwards? Do you remember how it all
               | transpired or are you too young to really understand what
               | it was and what Web 2.0 really was about?
        
           | dleary wrote:
           | This is crazy.
           | 
           | You're saying that Facebook was somehow helpless to avoid
           | changing from a "friends feed" to an ad-maximizing outrage-
           | inducing misinformation machine because of web2.0
           | communication technology?
           | 
           | Someone invented XmlHttpRequest and Facebook was like, "well
           | that's the ballgame, I guess we have to suck now?"
        
             | 1970-01-01 wrote:
             | Much like a shot of heroin, yes, this is the take. Facebook
             | got a taste of Web 2.0 and couldn't use it recreationally.
             | It became their entire life. They immediately integrated it
             | into every part of business until it was the only thing
             | that mattered.
        
               | nrb wrote:
               | Letting unchecked greed guide decision-making is not a
               | new phenomenon that came out of Web 2.0 though. To use
               | your metaphor, the heroin was human attention. Web 2.0
               | was, at best, the syringe.
        
               | 1970-01-01 wrote:
               | Yes, this is why I disagreed with the mechanism, and not
               | the phenomenon.
        
               | dleary wrote:
               | What I'm taking issue with is you disagreeing with the GP
               | assertion that Facebook made purposeful business
               | decisions.
               | 
               | I agree that a Facebook had a powerful incentive to act
               | this way. But they didn't _have_ to. The fact that they
               | chose to reflects on their moral character.
               | 
               | Internal leaks let us know that Facebook has pretty
               | advanced sentiment analysis internally. They knew that
               | they were (are) making people miserable. They know that
               | outrage causes engagement.
               | 
               | Other internal leaks let us know that Facebook was aware
               | of how much disinformation was (is) being used on their
               | platform to influence elections. To attack democracy.
               | 
               | They didn't just look the other way, which would be
               | reason enough to condemn them. They helped. When they saw
               | how much money the propagandists were willing to pay,
               | they built improved tools to better help them
               | propagandize.
               | 
               | After the UK was shattered by the Brexit lies, when
               | Facebook were called in front of parliament and congress
               | to explain themselves over the Cambridge Analytica and
               | related misinformation campaigns, they stalled, they
               | lied, they played semantic word games to avoid admitting
               | what is clearly stated in the leaked memos.
               | 
               | These were all choices. People should be held accountable
               | for making awful choices.
               | 
               |  _Even if those choices result in them making a lot of
               | money._
               | 
               | It sounds kind of crazy to even have to say that, doesn't
               | it? But that is where we are, partly because of arguments
               | like yours from otherwise well-meaning people.
               | 
               | Don't absolve them. Hold them accountable.
               | 
               | Zuckerberg wants to own the whole world and thinks you're
               | an idiot for trusting him. An egocentic sociopath who
               | can't imagine trusting anyone else because he knows what
               | he will do when you give him your trust.
        
           | tshaddox wrote:
           | Some communication technology isn't paid for by behavioral
           | advertising. I think that's probably the most relevant
           | distinction here.
        
         | nprateem wrote:
         | You don't think he's saying it so he can say "... so there's no
         | point breaking us up"?
        
           | flkiwi wrote:
           | Sure. Taking that perspective even begins to explain some
           | things, like a lot of the pointless me-too developments
           | (short form videos?) Facebook has been implementing for
           | years: if they dilute the product by incorporating others'
           | ideas, even if those ideas go nowhere FB can claim everybody
           | is in the same boat.
           | 
           | But it doesn't make it any less ridiculous. This is like the
           | meme of the guy shooting the other dude in the chair.
        
           | zombiwoof wrote:
           | The argument I would make as the government is the reason
           | Facebook isn't a social network is because it is a monopoly
           | and didnt need to innovate and compete
        
         | zeptonaut22 wrote:
         | Mark Zuckerburg's superpower is being like Jack Sparrow at the
         | beginning of Pirates of the Caribbean: he steps off one boat
         | just as it's sinking onto another, and he has the humility to
         | not really give a damn which ship he's on. (I say "humility"
         | even as someone frustrated by his net impact on society.)
         | 
         | I think on the How I Built This Instagram episode the Instagram
         | founder said that Zuck was basically reading the data from
         | Facebook's interactions and saw that the demographics and
         | sharing tendencies of Facebook users meant that it was in a
         | death spiral: people were moving interactions to private
         | channels, reducing the available "friend" content. IMO, the
         | causal factor here is that people became wary of public
         | oversharing and the result was FB pivoting away from "social
         | network" (OG Facebook) to "social media" (2010-2015 FB) and
         | eventually just "media" (Instagram, Reels).
         | 
         | Looking back at what I posted on FB in 2008-2012 is like
         | observing an alien from another planet: it was a completely
         | different platform.
        
           | pipes wrote:
           | It was just never clear who I was sharing with. At least on a
           | private chat there's a list of users and that's it.
        
             | zeptonaut22 wrote:
             | Definitely true, but back in the day that was sort of the
             | fun of it -- similar to putting up an AOL Instant Messenger
             | away message, it was just... a blast of a funny thought to
             | the people that you knew.
             | 
             | Over time, that network got stale and it included "people
             | you sort of used to know", and then it included your
             | grandma and uncle and rest of the world. There are few
             | things that are at the intersection of the Venn diagram of
             | "things I want to share with all of those people",
             | especially as I get older.
        
             | RajT88 wrote:
             | That was intentional. I recall testing this out every time
             | there was a new "oops, we're sorry, we reset your privacy
             | settings to default -- AGAIN".
             | 
             | The privacy settings were carefully designed to have vague
             | wording that how they worked on the surface wasn't how they
             | really worked. Each and every one of them which had a
             | different functionality than what the wording suggested on
             | its surface resulted in you sharing to a much wider
             | audience than you thought you were.
             | 
             | I recall carefully testing it out with a burner account
             | which my main was not friends with, and it consistently
             | taking 2-3 tries to get the privacy settings back to where
             | I wanted them to be.
             | 
             | I would take those days over what Facebook is today - which
             | is to say, useless. The only thing I use it for is groups,
             | which have the good sense to only be about the thing you
             | want to learn about when you look at the group. Still
             | though - it is sad that FB Groups killed off small web
             | forums.
        
               | hinkley wrote:
               | All decisions based on numbers and vibes.
        
               | Apocryphon wrote:
               | To be fair, the demise of the major BBS hosts / platforms
               | + Reddit and then Discord was what killed off small web
               | fora.
        
           | BeFlatXIII wrote:
           | > people were moving interactions to private channels,
           | reducing the available "friend" content. IMO, the causal
           | factor here is that people became wary of public oversharing
           | and the result was FB pivoting away from "social network" (OG
           | Facebook) to "social media" (2010-2015 FB) and eventually
           | just "media" (Instagram, Reels).
           | 
           | Adding to that, the people who kept posting as if nothing
           | changed typically were extremely low-value posters. Political
           | ranters, zero-commentary meme reposts, etc...
        
             | DyslexicAtheist wrote:
             | >> people who kept posting as if nothing changed typically
             | were extremely low-value posters
             | 
             | absolutely not, ... these were (and are) always there.
             | instead it was Facebook management decisions choosing to
             | amplify exactly this. Let's not blame a minority of
             | (misguided) content creators for the shortcomings of Zuck
             | and his sycophant senior managers.
        
             | hinkley wrote:
             | Like a large room full of people talking until an event
             | starts, and that moment when half the crowd has realized
             | that someone has gone on stage while the other half has
             | gotten sucked into an argument/discussion and forgotten why
             | we were all here in the first place.
        
           | lenerdenator wrote:
           | > Mark Zuckerburg's superpower is being like Jack Sparrow at
           | the beginning of Pirates of the Caribbean: he steps off one
           | boat just as it's sinking onto another, and he has the
           | humility to not really give a damn which ship he's on. (I say
           | "humility" even as someone frustrated by his net impact on
           | society.)
           | 
           | That's like saying a tapeworm is humble because it doesn't
           | care which colon it's sitting in.
           | 
           | The tapeworm lacks the faculties to care about the colon. It
           | just needs nourishment. Same with Zuck. You can't blame the
           | worm, because it's got no concept of reality beyond the
           | things needed to serve its survival. Zuck, as a human, can
           | only do that by very likely having a serious personality
           | disorder.
        
             | bitpush wrote:
             | > That's like saying a tapeworm is humble because it
             | doesn't care which colon it's sitting in.
             | 
             | A more VC speak of this is
             | 
             | "Strong ideas loosely held"
        
           | billy99k wrote:
           | Now it's 99% AI generated click bate.
        
           | grandempire wrote:
           | Zuckerbeg's super power is actually operating a giant tech
           | company successfully, executing on multi-year visions, and
           | just barely turning 40.
        
             | calimariae wrote:
             | You might manage the same if you're rich enough to hire
             | top-tier advisors. Let's not kid ourselves--OG Facebook
             | wasn't a tech marvel or even particularly original. It just
             | landed in the right place at the right time and snowballed
             | from there.
        
             | Apocryphon wrote:
             | In recent years, operating it successfully despite burning
             | through billions for their metaverse boondoggle, sure
        
         | zombiwoof wrote:
         | Nailed it
        
         | kryogen1c wrote:
         | Zuck is learning theres a difference between shallow short term
         | engagement and deeper long term engagement. Who could have seen
         | this coming, except literally everyone?
         | 
         | It's like a tragedy of the commons, except there's only one
         | party destroying all resources for themself
        
           | const_cast wrote:
           | In Zuck's defense, it's not just him, it's the entire
           | American school of business.
           | 
           | They never learn. GM, GE, RCA, you name it. They always want
           | to make more money now now NOW. They don't understand they're
           | taking on a metaphorical loan. They don't understand the
           | interest they have to pay.
           | 
           | It's the ultimate greedy algorithm. Just make the decision
           | that makes the most money right now, every time, over and
           | over and over again. Don't look at anything else.
        
             | thephyber wrote:
             | What makes you think "they don't understand the interest
             | they have to pay"?
             | 
             | They are optimizing for short-medium term profits. The
             | people there in the early days pull the ejection code when
             | the "interest" is due. The company coasts until some
             | private equity runs the numbers and realizes the parts are
             | worth more than the whole.
             | 
             | This is capitalism. You are using "interest" (a finance
             | term) seemingly in a moral / ethical critique. If so, use a
             | moral / ethical term instead.
        
             | grugagag wrote:
             | They need not learn, they do as they're primed, to go for
             | profit, squeeze and profit, profit and profit some more.
             | Then profit even from the dead husk on the way out. That's
             | the hyper capitalist lifecycle of a business product.
        
         | tombert wrote:
         | I recently bought a new account on Something Awful [1], having
         | not been on there in about seventeen years.
         | 
         | It's almost surreal, because it still feels like 2005 internet,
         | but people will talk about current topics and the community is
         | generally more engaging.
         | 
         | The moderation isn't some soulless ML model designed to
         | optimize marketing revenue, it's a few dedicated people who
         | want to make the community more fun and I've actually really
         | enjoyed re-discovering the community there.
         | 
         | I guess I had simply forgotten about linear web forums as a
         | concept. Places like Reddit (Hacker News, etc.) have a
         | recursive reply model, which is nice in its own right, but
         | there's something sort of captivating about everything being
         | one long giant thread. It's more chaotic, it's less refined,
         | but it's also kind of unpretentious.
         | 
         | [1] I already had one from when I'm a teenager but the name of
         | that account will die with me as I posted too much on FYAD.
        
           | isk517 wrote:
           | I did the same about a year ago. Large enough that the
           | community is extremely diverse with a wide range of life
           | experiences but small enough that you'll start to recognize
           | certain people. Also the completely linear threads means
           | people will actually see what you post and not just ignore
           | any conversation that isn't part of the top 10 most uploaded
           | replies.
        
             | tombert wrote:
             | Yeah, and the simple $10 one-time-fee actually is
             | surprisingly effective at filtering out spam bots and
             | people who post crap content. People don't just make an
             | account in thirty seconds and create a bunch of spam until
             | they're banned, or at least they don't do that much because
             | it would get relatively expensive fairly quickly.
        
           | lapetitejort wrote:
           | My Something Awful account recently turned 20 years old and I
           | signed in on its birthday for the first time in over a
           | decade. I felt the same thing as you. I looked for some new
           | feature or something to show the passage of time, but found
           | nothing. I had to manually click through pages. Forum
           | signatures still exist.
           | 
           | I also posted in FYAD enough to have my own "personality".
           | Some of the posters from my time are still at it, with
           | accounts pushing thirty years old. I wonder if we ever
           | interacted.
        
           | suzzer99 wrote:
           | I spend much more time on three old school web forums related
           | to poker and the KC Chiefs than I do on social media.
        
           | quickthrowman wrote:
           | > [1] I already had one from when I'm a teenager but the name
           | of that account will die with me as I posted too much on
           | FYAD.
           | 
           | Did you get teased by the San Jose Shark when you tried to
           | make smash mouth eat the egg?
        
         | Wilsoniumite wrote:
         | > [...] as something that happened to Facebook/Meta rather than
         | something driven by Facebook/Meta to satisfy Wall Street.
         | Social media did not naturally evolve into what it is today:
         | 
         | As soon as you have any platform which says "hey you there with
         | an email address, you can put content on here that can be seen
         | by anyone in the world." you will slowly end up with a scene
         | that looks like all these sites we have now. Advertiser's and
         | influencers will be there, at your behest or otherwise. There's
         | only two options to avoid this. 1. Aggressively tune your
         | algorithm against pure engagement and toward proximity. 2.
         | Explicitly dissallow broad reach of content. And when I say
         | aggressively I really mean it. If people can "follow" others
         | unilaterally, even only showing "followed content" will still
         | lead to most people seeing mostly high engagement posts, rather
         | than their friends. At what point (degree of intervention) does
         | something go from "natural" to "driven"? It's a hard question,
         | but one things for sure, a Facebook that didn't allow high
         | engagement content would already be dead.
        
           | davidcbc wrote:
           | Exclusively chronological timelines improve this situation
           | immensely.
           | 
           | As soon as you're using "algorithmic" timelines the battle is
           | lost.
        
         | suzzer99 wrote:
         | I only use Facebook on desktop, and I use Fluff Busting Purity.
         | I still see enough family and friends content to make it
         | worthwhile.
         | 
         | Every now and then I browse FB on my phone and it's an endless
         | hellscape of ads and promoted content.
        
       | mac3n wrote:
       | and the new thing is the metaverse, right?
        
       | gilbetron wrote:
       | Broadcast social media is so odd to me now. It feels like walking
       | to the center of town and shouting about your life to everyone.
       | 
       | I go to Facebook once a week or so, scroll for about a minute,
       | then close it. It was a novel experience reconnecting with people
       | from my past, but in the end, I just found out too much about
       | people, realized it may be best to let people in your past stay
       | there, and that comparison is truly the thief of joy.
       | 
       | Now, I just like watching interesting people talk about
       | interesting things. I get that here, somewhat, reddit but lately
       | only in a very narrow way, tik tok as long as I carefully
       | maintain the algorithm, and youtube. All of them I have to be
       | careful with, otherwise I can get pulled into hellholes of
       | outrage bait. And I'm really, really wary of engaging in
       | dicussions anymore. HN is about the only place, and even then I
       | often regret it.
       | 
       | One time, on reddit, there was a discussion about dishwashers,
       | and how people needed to clean food off dishes, otherwise it
       | would fill up the filters. I posted a link to a user manual
       | showing that it was common to hook up the dishwasher to the
       | garbage disposal to take care of that. I was downvoted into deep
       | negatives, and I think one or more negative replies for just
       | posting something simple and factual.
       | 
       | Even here, half the time I post, I feel I will end up regretting
       | it.
        
         | disqard wrote:
         | I've had the same mental model as you (shouting in a town
         | square) and that's why Twitter always seemed weird to me.
         | 
         | Lately, I've found that another mental model fits that sort of
         | medium even better:
         | 
         | Hot takes scrawled on the bathroom walls of pubs.
        
         | amiantos wrote:
         | And here, if you post something you later regret, you can't
         | delete it or delete your account, which is pretty questionable
         | on a social network in the modern age. So much for 'the right
         | to be forgotten'.
        
         | rglover wrote:
         | Glad to hear my own experienced echo'd. I've been dialing off
         | of the stuff (even HN) for these very reasons. The staggering
         | one is this:
         | 
         | > I was downvoted into deep negatives, and I think one or more
         | negative replies for just posting something simple and factual.
         | 
         | One of the darker side-effects of social media is that
         | everything now feels very ideological and "team sports." You're
         | either "with us" or "against us," nuance has basically been
         | obliterated. Even more shocking is that in some places, it
         | seems like anything that's truthful/factual or plausibly
         | truthful triggers a visceral negative reaction in people (to
         | the point where, what used to be polite disagreement is now a
         | rage-dump).
        
         | aaronbaugher wrote:
         | At least once a day, I type up a comment somewhere, proofread
         | it, think about whether I really want/need to post it, and then
         | hit the back button. I figure that next-to-last step of asking
         | myself whether it's really something I want out there is a good
         | habit, and if the answer is always yes, I probably haven't
         | thought about it enough.
        
           | gilbetron wrote:
           | I definitely do the same thing and in fact did exactly that
           | with my original post! It's a good instinct to build up.
        
       | yason wrote:
       | Shouldn't be too hard to rewrite 2010 Facebook from scratch, and
       | keep it like that. Follow what your friends are doing, and when
       | you post yourself be certain that your friends will actually see
       | your update.
        
         | asadm wrote:
         | fb has a tab that works like this now.
        
           | yason wrote:
           | Can you elaborate? Where do I find this? (Using desktop
           | version.)
        
       | namuol wrote:
       | Good riddance.
        
       | jader201 wrote:
       | It should be pretty obvious, but...
       | 
       | When social media started out, it was simply a feed of what you
       | followed. FB, Twitter, Reddit, everything -- they showed you a
       | chronological list of everything that the people/groups you
       | followed posted.
       | 
       | It was glorious.
       | 
       | But it wasn't making money. These platforms were all funded by
       | investors in hopes that they would someday make money.
       | 
       | And now they are -- through ads and sponsored content that no one
       | asked for or wants, via algorithms designed for one thing:
       | profit.
       | 
       | It's zero surprise to me that social media platforms have become
       | the garbage that they are now.
       | 
       | I've moved on from all but a couple platforms (HN, Board Game
       | Geek, and Bogleheads -- arguably not social media platforms in
       | the same vein as the others mentioned, because they aren't trying
       | to monetize, except BGG which monetizes via traditional banner
       | ads, which I'll take 10/10 over "content ads").
       | 
       | But I have zero interest in returning to anything that injects
       | their sponsored content in the middle of feeds.
       | 
       | If social media platforms can't figure out a way to monetize
       | without injecting this garbage, I'll stick to these others.
        
       | wood_spirit wrote:
       | How much is the algorithm swayed by the behaviour of stealth bots
       | trying to act human in order to gain the cred to be a more
       | effective bot?
        
       | Apocryphon wrote:
       | Kind of hilarious to juxtapose with recent news of OpenAI
       | (contemplating) starting its own social network to mine training
       | data
        
       | selfhoster wrote:
       | Is it a diversionary ploy, perhaps the DOJ is looking at breaking
       | up megacorps or something? I think you have to subscribe to read
       | the full story either that or it was really short. Either way, I
       | didn't see a mention of the DOJ on the page.
        
       | mullingitover wrote:
       | If social media is over, why isn't Zuckerberg laying off staff in
       | social media? Instead he's laying off Reality Labs staff[1].
       | 
       | [1] https://www.theverge.com/meta/655835/meta-layoffs-reality-
       | la...
        
       | laweijfmvo wrote:
       | This kind of reminds me of when Fox News had to admit (in court)
       | that their news wasn't really news, it was entertainment. It's
       | wild how they always say the quiet part out loud when they're
       | being sued.
        
       | camilo2025 wrote:
       | Every time I open my FB I get hammered with dozens of random ads.
       | Also, a randomly generated lists of posts from my network where
       | things pop up, and are then completely lost in the aether,
       | because that is how FB thinks it is going to increase engagement.
       | 
       | Facebook, and Instagram, is a frustrating, infuriating, alarming
       | experience that really does not "bring joy" to my life.
        
       | josefritzishere wrote:
       | Mandatory "enshittification" comment.
        
       | 1970-01-01 wrote:
       | The writing was on the wall a decade ago when everyone and their
       | cat was posting junk content. Zuck's original idea was
       | outstanding. He slowly cannibalized the massive success into
       | outright gross platform:
       | 
       | Get to know girls at Harvard!
       | 
       | ---
       | 
       | Get to know girls at select universities!
       | 
       | ---
       | 
       | Get to know anyone we've invited! We're so popular, we've got
       | profiles of people at every major university! Write them
       | messages, organize parties, etc! Upload pictures of parties or
       | anything interesting!
       | 
       | ---
       | 
       | And now you can play addicting games on Facebook!
       | 
       | ---
       | 
       | And you can make a profile if you don't have a school!
       | 
       |  _And be fed ads and clickbait!
       | 
       | ---
       | 
       | _while we quietly dump-sell all your info to anyone!
       | 
       | ---
       | 
       |  _Now meet 20% more criminals and scammers! Sell your car on our
       | marketplace! You 'll regret every message!
       | 
       | ---
       | 
       | _Now with international crime!
       | 
       | ---
       | 
       |  _Now with more bots than humans!
       | 
       | ---
       | 
       | _Why is everyone not respecting us? Oh, its over!
        
       | JCattheATM wrote:
       | Social media predates the term social media by decades. It isn't
       | dead and won't ever die because humans love to socialize and we
       | will continue to use tech to facilitate that.
       | 
       | Commercial social media on the other hand may well be dying.
        
       | jrochkind1 wrote:
       | "We brought you into this world, and we can take you out!"
        
       | elijahbenizzy wrote:
       | And then says... "you're welcome"
        
       | blitzar wrote:
       | Someone tell him Amazon now sells more than books and Netflix
       | doesn't send DVD's in the post anymore they beam it directly into
       | your home.
        
       | npc_anon wrote:
       | Meta is an ad business. You maximize ad revenue by maximizing
       | time spent. You maximize time spent with a slot machine that
       | exploits our psychological weaknesses.
       | 
       | Meta intentionally drives this and don't forget that it's helped
       | by millions of influencers that learned how to maximize
       | engagement.
       | 
       | A good-faith Facebook with exclusively a friends-only timeline
       | might generate 20% of the current ad revenue. And it won't matter
       | much because the bad-faith competitor will do the dopamine
       | approach and users will be attracted to it like flies.
        
       | freitasm wrote:
       | Says the person running a social network website where I see one
       | of my friend's posts amid eight "suggestions" that bear no
       | interest to me.
       | 
       | I have kept my FB account open just to contact some members of
       | the family that live far away. Or to check someone I know in my
       | circle that I haven't heard from a while.
       | 
       | But scrolling? Nah. I don't have the app and only open it once a
       | month.
       | 
       | There's a word for it: enshitification. Blame yourself for making
       | it a crap experience, Mark.
        
       | CalChris wrote:
       | So I hate Medicare Advantage (and conversely rather like
       | Traditional Medicare) because private companies have perverse
       | incentives when managing public goods. I think social media is a
       | public good and what we've seen is a result of Facebook's
       | perverse incentives. A friend asked what do we do about the
       | perverse incentives? That's kind of difficult when Citizens
       | United represents regulatory capture by corporations.
        
       | herbst wrote:
       | Pretty sure Zuck never looked at Telegram Group's and Channels if
       | he concludes that
        
       | rubyfan wrote:
       | Didn't he also say the metaverse was the next big thing?
        
       | omoikane wrote:
       | Offtopic, but I wonder why they have the umlaut in
       | "reevaluating".
        
         | ranadomo wrote:
         | this is a somewhat unique new yorker style habit
         | https://www.newyorker.com/culture/culture-desk/the-curse-of-...
         | 
         | Umlaut is a separate concept from diaeresis but shares the
         | symbol
        
       | chasing wrote:
       | "We added cocaine to our menu and now nobody's buying our
       | healthier food options. Also our customers are acting
       | increasingly deranged."
        
       | Animats wrote:
       | This has been called "pulling a Myspace", back from when Myspace
       | lost to Facebook. The sequence:
       | 
       | - Competition appears, usage decreases, revenue declines
       | somewhat.
       | 
       | - Ad density is increased to increase revenue.
       | 
       | - Usage decreases further as users are annoyed by excessive ads.
       | 
       | - Ad density is increased even further.
       | 
       | - Death spiral.
       | 
       | How could Zuckerberg not know this? He was on the other side of
       | it last time around.
        
         | paxys wrote:
         | Why do you assume he didn't know this? He very knowingly
         | pivoted from friends' content to where the real money was -
         | politics, clickbait, outrage bait, doomscrolling, gambling,
         | scams, illegal ads.
        
       | jason-phillips wrote:
       | Not once in the article does Mark say social media is over.
        
       | film42 wrote:
       | To quote David from the Acquired episode on Meta:
       | 
       | > I really want to keep hitting on this insight again, that Mark
       | correctly identified of social shifting from the town square to
       | the living room. This is a second order effect of that shift that
       | the company didn't see coming. Because once you shift social from
       | the town square to the living room, it now becomes possible to
       | divorce media from social. You're already getting your social now
       | in private, in your digital living room. The town square can
       | become something that is completely not social.
        
       | zelon88 wrote:
       | How can social media be dying when people like Elon Musk have
       | like, 6,000 profiles?
       | 
       | /sarcasm
       | 
       | Seriously though, if Facebook put in even a modicum of effort to
       | block the traffic from like, a dozen cities or usernames the
       | platform could regain some semblance of what it used to be.
       | 
       | Failing that, they could provide users with bulk blocking based
       | on geolocation or regex username match and let users take some
       | control over what they get spammed with. The tools provided are
       | completely inadequate.
        
       | wij4lij5 wrote:
       | LinkedIn is the only social whatever that I still use, and that's
       | only bearable with a LOT of filtering courtesy of uBlock Origin.
       | Even after that, it's 95% corporate advertising and 5% humans I
       | know.
        
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