[HN Gopher] A startup doesn't need to be a unicorn
       ___________________________________________________________________
        
       A startup doesn't need to be a unicorn
        
       Author : MattSWilliamson
       Score  : 492 points
       Date   : 2025-04-07 08:42 UTC (14 hours ago)
        
 (HTM) web link (mattgiustwilliamson.substack.com)
 (TXT) w3m dump (mattgiustwilliamson.substack.com)
        
       | atemerev wrote:
       | "In fact, if you pitched this pathway to a VC, I'm sure they'd
       | ghost you quicker than their last Hinge date." -- oh they will,
       | fr
        
       | ilrwbwrkhv wrote:
       | Also the other thing that I realised after working with a bunch
       | of VCs is that they are all incredibly dumb. Few VCs are founders
       | themselves and you will have better luck with them but the
       | majority of VCs have simply no idea about product and technology
       | and they are simply pattern matching. What that means is that
       | they will cargo cult everything and if your startup doesn't fit
       | the mold they will not respond to you favorably and the sad part
       | is that the actual 10x, 100x returns that their VC firm needs
       | comes from those type of investments but they simply cannot see
       | them.
        
         | rvz wrote:
         | This.
        
         | caseyy wrote:
         | We also have a problem with VCs that want start-ups to scale
         | quickly, even though this often builds incapable teams. We then
         | say, "Oh, it's because they stopped being in founder's mode,"
         | whereas in reality, the team is so malcomposed and mismanaged
         | that it could not build even a simple product.
         | 
         | This has happened a lot in games. Now, VCs have almost stopped
         | pre-seed and seed funding in this industry. The global annual
         | VC funding in games is about $1B, about 1.5 Call of Dutys. This
         | is down from around 12B in 2022.
         | 
         | One could say they threw the baby out with the bathwater
         | because while many executives were abusing the found-scale-exit
         | business model and taking investors' money, many were also not.
         | It's pattern-matching through and through, very little due
         | diligence.
        
         | DrScientist wrote:
         | A long time ago - our director of research at a startup used to
         | call VC's carnivoruous sheep ( dumb, flocking, but will eat you
         | alive ).
         | 
         | Ironically he is now a VC - but a very successful one.
        
         | morgante wrote:
         | This is way too broad of a statement.
         | 
         | The smartest person and the dumbest person I've met
         | professionally are both investors.
        
       | bitlad wrote:
       | Yes, this is so true. I hope all our competitors follow this
       | advice.
        
       | mg wrote:
       | Hopefully, over time, we will get better and better in creating
       | the world of software from small interoperable pieces that can be
       | maintained by small teams or even solo entrepreneurs.
        
         | mschuster91 wrote:
         | Yuck, we already got enough OpenSSL and other foundational
         | projects that have a bus factor approaching (or being) 1.
         | 
         | Just today I learned that the unzip program hasn't had an
         | official release since 2009 (!) and everyone ships a different
         | set of patches for it.
         | 
         | Relevant xkcd 2347 [1].
         | 
         | [1] https://xkcd.com/2347/
         | 
         | [2] https://news.ycombinator.com/item?id=43608052
        
       | Etheryte wrote:
       | Well yes, that's called a regular company. Not sure if I'm
       | missing something here?
        
         | cjs_ac wrote:
         | 'Be a normal person/company and do normal person/company
         | things,' isn't talked about very often, and it can be useful to
         | be reminded that it is a pathway that can lead to success.
        
           | muzani wrote:
           | It depends very much on your definition of success. Many who
           | grew up upper middle class would define survival as failure.
        
             | palata wrote:
             | Who talked about survival? If you think that anything other
             | than becoming as rich as Mark Zuckerberg is "survival",
             | then you're in for a treat.
        
             | CharlieDigital wrote:
             | Life is too short and the works is to big for that kind of
             | mindset.
        
             | aloner wrote:
             | lifestyle businesses provide far more than "survival"
        
         | foobahify wrote:
         | A million investment doesn't sound regular. Basically if you
         | raise a mill for 33% you value yourself at $2m. That is without
         | PMF or revenue!
         | 
         | This seems like pulling a fast one on VCs if you then pivot to
         | bootstrapping a nice family business. That ain't why they threw
         | $1m at your PowerPoint.
         | 
         | In "dragons den" style traditional business they'd offer you
         | $50k for 50% at that stage. Maybe.
        
         | senko wrote:
         | Regular companies aren't given $1m they don't have to pay back.
         | 
         | They have to get loans and founders are usually on the hook if
         | the venture fails.
         | 
         | This is different from what the article advocates.
        
           | jimmydddd wrote:
           | I run a small 20 year old service business in the US. Just
           | getting a $300K line of credit from a bank required a lot of
           | paperwork and both the company and me personally being on the
           | hook. It took about a month to secure. In contrast, on a
           | different occasion a secured a personal home equity line of
           | credit for $100K in a bout 5 minutes.
        
             | rambambram wrote:
             | Was there a mortgage right in the mix in your second
             | occasion?
        
         | Cthulhu_ wrote:
         | At least some years ago, browsing HN's comment section felt
         | like it was a different world, separated from reality. I think
         | some people need this kind of grounding reminders every once in
         | a while.
        
           | esafak wrote:
           | Russ (VC): Why would you go after revenue?
           | 
           | Richard (CEO): Because... to make money?
           | 
           | Russ: No. If you show revenue, people will ask how much, and
           | it will never be enough. The company that was the hundred
           | x-er, the thousand x-er, becomes the two x dog. But if you
           | have no revenue, you can say you're _pre-revenue_... you 're
           | a potential pure play. It's not about how much you earn, it's
           | about what you're worth, and who's worth the most? Companies
           | that lose money. Pinterest, SnapChat, no revenue. Amazon has
           | lost money every fucking quarter for the last twenty fucking
           | years and that Bezos motherfucker is the king. There's no
           | revenue. No one wants to see revenue. Go!
           | 
           | Richard: Oh, um, I just thought that mainly the goal of
           | companies is to make money.
           | 
           | Russ: Yeah, no no no, that's not how it works. I don't want
           | to make a little bit of money every day, I want to make a
           | fuckton of money all at once. ROI. ROI!
           | 
           | -- Silicon Valley, "Bad Money" (2015).
           | https://www.youtube.com/watch?v=BzAdXyPYKQo
        
             | rmnclmnt wrote:
             | One of the best shows of all time, both extremely sarcastic
             | but so on-point at the same time. We laugh because we know
             | it's true
        
               | dehrmann wrote:
               | Part of it was Mike Judge (Office Space, among others).
               | Part was that they did _really_ good research. They
               | nailed lots of little details about VC, technology, tech
               | businesses, the locale, and industry.
        
           | 65 wrote:
           | If you read enough comments about AI or LLMs on here you will
           | realize the people of Hacker News do live in a different
           | world from reality.
        
             | conductr wrote:
             | I've been on here long enough to see it with every tech
             | hype cycle in the past ~20 years. Self driving cars, VR,
             | bitcoin, then generically 'crypto', web3, now AI/LLMs,
             | probably a lot I'm missing right now... It's funny how the
             | optimist control the narrative in the beginning then the
             | pessimist start chiming in around the time the hype starts
             | to vaporize. The AI/LLM cynicism is rising right now it
             | seems.
        
               | nottorp wrote:
               | > It's funny how the optimist
               | 
               | s/optimist/gullible
        
               | sanderjd wrote:
               | I guess I have a different view on this... I feel like
               | you left out that the past 20 years has also seen
               | enormous success in this industry, even to a historically
               | unprecedented degree.
               | 
               | You listed a number of things that have been super hyped
               | flashes in the pan that never really panned out (or in
               | the case of self driving cars, have taken way longer to
               | pan out than people expected), but you didn't list the
               | things that were super hyped and then became big
               | successful sectors.
               | 
               | I remember when I thought "web 2.0" was overhyped, but
               | now it's just the water we all swim in. I remember when
               | that went from blogs to being social media, and I thought
               | that was way overhyped too, but it turns out it was a big
               | deal. The cloud was overhyped, "big data" was overhyped,
               | SaaS was overhyped.
               | 
               | And it's true that all of these _were_ overhyped! But
               | they also turned into real business sectors.
               | 
               | It's certainly difficult to predict which hype-y things
               | are going to mature into sustainably large markets, and
               | which are going to fade into obscurity, but a model of
               | "things that are hyped are doomed" is not predictive.
               | 
               | My own prediction is that AI tools are both overhyped and
               | also very promising. I have no illusions that this
               | prediction could be totally wrong. And even if it's
               | right, I'm even more uncertain what the successful
               | business models are going to be after the dust settles.
               | We'll see!
        
               | conductr wrote:
               | > It's certainly difficult to predict which hype-y things
               | are going to mature into sustainably large markets, and
               | which are going to fade into obscurity, but a model of
               | "things that are hyped are doomed" is not predictive
               | 
               | Perhaps this is where we differ. I offered a list of
               | things that, granted IMO, were all hype with little
               | substance. Or perhaps just on a timeline so long that
               | many people got the hype timing wrong.
               | 
               | Your list was mostly things that were obvious winners.
               | They were mostly building steam with real world use cases
               | and trending hard before the buzzwords got associated
               | with the movements (eg. Web 2.0 and saas). These were
               | obvious enhancements to the status quo. I'm not sure they
               | were overhyped as they did very much become the defacto
               | standard for their time. It doesn't mean they will hold
               | that title for ever, but tremendous economic value falls
               | under those umbrellas. I'd argue intrinsic value too
               | (unlike crypto).
               | 
               | AI/LLM might do that in some regards. But doing it in a
               | way that makes lasting business sense is still tbd. AI
               | eating the world, still very much tbd. So I do think we
               | agree on this point.
        
               | mediaman wrote:
               | There is a happy medium between "AI eating the world" and
               | "AI is a scam," that is generally best described as "AI
               | performing valuable but often boring services within
               | enterprises."
               | 
               | We don't often see that because it gets totally drowned
               | out between cynics and moralist scolds battling vapid
               | hype-bros and pumpers, and also because it's boring.
               | 
               | It turns out there's actually a lot of tedious
               | classification, OCR, entity extraction, and enterprise
               | search to be done.
               | 
               | Amusingly much of the money made in SaaS was also in
               | boring products!
        
           | jurgenaut23 wrote:
           | Actually, the rest of the comment section shows that this is
           | still the case, at least to some extent.
        
           | phendrenad2 wrote:
           | Well, this is YCombinator, after all. VC-funded startups do
           | still need to be ~unicorns.
        
         | chamomeal wrote:
         | That's pretty much what I took away. I guess the difference is
         | that in my mind a "regular" company gets its funding via a
         | loan. The post is from someone who got into YC.
         | 
         | But yeah "building for profitability" sounds a lot like... good
         | business!
        
         | edanm wrote:
         | It's not a "regular" company, because it's still raising angel
         | investment, presumably from the tech/startup ecosystem.
         | 
         | A more common route for non-tech-startup companies is to get
         | money via debt - in other words, borrow money from a bank or
         | financiers. That's a different model to with different
         | risk/reward characteristics, but it's how most non-innovative
         | entrepreneurship is done, I believe - things like building
         | restaurants, buildings, etc.
         | 
         | This is indeed a "middle path" in terms of raising money by
         | selling equity, but selling a smaller amount of it for less
         | money, which keeps more ownership stake and control in the
         | hands of the founders, but necessitates slower spending cause
         | they raised less capital.
        
           | troupo wrote:
           | > because it's still raising angel investment, presumably
           | from the tech/startup ecosystem.
           | 
           | > A more common route for non-tech-startup companies is to
           | get money via debt - in other words, borrow money from a bank
           | or financiers.
           | 
           | What do you think angel investors are if not financiers, and
           | what do you think those investments are if not debt?
           | 
           | The only difference is that in the software- and software-
           | adjacent world everyone expects a 100-fold return on their
           | investments.
        
             | edanm wrote:
             | > What do you think angel investors are if not financiers,
             | and what do you think those investments are if not debt?
             | 
             | No, those are _equity_ investments, usually. It 's a
             | different thing with different rules.
             | 
             | Equity investments give the angel investors ownership of
             | the company - equity. This is either direct selling of
             | shares of a company to angels, or (more typically nowadays)
             | via instruments like convertible notes, which convert to
             | equity in future funding rounds. Other than this ownership
             | stake, they are typically not entitled to anything else.
             | 
             |  _Debt_ investments, on the other hand, don 't give any
             | ownership to the financier. They only entitle them to
             | receive some future payments from the borrower.
             | 
             | These are completely different things, and large companies
             | often use a mix of both. But in startup-land, the typical
             | investment is done via equity.
        
       | summarity wrote:
       | Here's a model that exists in Germany, which I like:
       | 
       | You can present a business plan to the state's investment bank
       | and apply for several financial aides, including:
       | 
       | * 1.5 years of universal basic income for you plus up to 2 other
       | people. It's a tiny amount of money, but the point is to free you
       | up to invest your actual time an money into the business. You do
       | not have to pay this back.
       | 
       | * up to 20k EUR in "consulting fees", for which the bank will
       | contribute up to 50%. Again, you don't have to pay it back, but
       | obviously you need money for them to match.
       | 
       | * discounted loans, amount depends on business plan outlook
       | 
       | I've worked with an accelerator that helps founders write the
       | required pitches and plans for this program. And while the
       | majority don't make it (because they mostly realize their idea
       | won't actually hold up to business planning scrutiny), some do.
       | And those don't become hyperscaling unicorns, they become normal
       | companies, growing organically as stable, solvent employers in
       | the region.
       | 
       | Every once in a while a VC would stick its head in and encourage
       | the startup to take on VC funding, and for an even smaller
       | percentage (one in my time doing this), this worked. But for me,
       | the organic growers are the best success story.
        
         | adamcharnock wrote:
         | Do you have a link for any more information on this? This
         | sounds interesting.
        
           | summarity wrote:
           | I was working with the "ego." programs in particular:
           | https://www.ib-sachsen-anhalt.de/gruender/gruenden-in-
           | sachse...
           | 
           | This might be different from state to state. There are also
           | EU grants you can apply for, which might contribute to
           | employee salaries. Those are somewhat difficult to navigate
           | and apply for, but sometimes worth it to bridge the salary
           | gap between a "normal" German company and FANG.
        
           | bryanhogan wrote:
           | Not sure which one the original comment is talking about, but
           | look into "Grunderstipendium" / "EXIST Stipendium".
           | 
           | Then there are also more scholarships based on other
           | criteria, e.g. your state or if you are at an university,
           | many universities also have some sort of entrepreneurial
           | scholarship which will then also help you get the larger
           | scholarships afterwards.
        
         | bryanhogan wrote:
         | Are you talking about the "Grunderstipendium"?
        
           | summarity wrote:
           | Yes, ego.-START: https://www.ib-sachsen-
           | anhalt.de/gruender/neue-existenz-grue... (just of the
           | programs)
        
             | bryanhogan wrote:
             | Maybe the ones I meant are for NRW (Nordrhein-Westfalen)
             | only:
             | 
             | - https://www.xn--grndungsstipendium-n6b.nrw/
             | 
             | - https://www.foerderdatenbank.de/FDB/Content/DE/Foerderpro
             | gra...
        
             | kakoni wrote:
             | So Founder's scholarship: 2,000 euros per month for a
             | period of max. 18 months?
             | 
             | Wow, much better than I expected. How difficult is it to
             | get this scholarship?
        
               | summarity wrote:
               | Not at all. Here's how you'd go about it:
               | 
               | * for each medium to large University, there will usually
               | be at least one person, if not an entire org of people
               | that will guide you through the process, manage comms
               | with the bank and help you to frame the business plan.
               | These institutions (what I referred to as an
               | "accelerator" in my OP) are publicly funded. You do not
               | pay them.
               | 
               | * prepare your business plan (milestones, market
               | research, financial plan) - at this point you can also
               | utilize other financial support (e.g. matched funds for
               | market research)
               | 
               | * you nominate a "mentor" - this is meant to be an
               | independent expert that will serve as an informal advisor
               | and secondary contact for the bank. There's no liability
               | involved, and usually this is an industry expert, or
               | professor, etc.
               | 
               | * bank accepts the business plan and starts payments
               | 
               | * during the scholarship, the bank will keep in touch
               | with you and the mentor to check in on your business plan
               | milestones. This is mostly an anti-fraud check.
               | 
               | It's important to realize there's an alignment of
               | incentives here:
               | 
               | * you want to start a company and get financial support
               | 
               | * the accelerator advanced its mission (get more startups
               | going)
               | 
               | * the bank advances its mission (create more value in the
               | local region)
               | 
               | * the business plan and milestones unlock ultra-low-
               | interest follow-up financing if you need it, since the
               | bank has already been involved for 18 months and knows
               | the potential/liabilities of your business
               | 
               | This all sounds like a lot, but I've seen founders go
               | through the entire process in just a few weeks of
               | planning. And much of the work, like business planning,
               | is what you need to do anyway.
        
               | kakoni wrote:
               | Thanks for the clarification. So few question about this
               | investment bank and their startup-loans (IB-
               | Grundungsdarlehen).
               | 
               | 1) Are those difficult to get? Do you need to put lots of
               | collateral into use?(like putting your personal
               | assets/home as guarantee?)
               | 
               | 2) Are the interest rates really in the range of 2.99 to
               | 6.12%? For new company?
               | 
               | 3) Is it expected that you personally pay back the full
               | amount if the company fails?
        
         | fastball wrote:
         | And yet Germany still doesn't seem to have much more startup /
         | entrepreneurial success than any other European country. What
         | gives?
        
           | summarity wrote:
           | What are you looking for in particular? The model is geared
           | towards slow, sustainable growth. And that growth might also
           | not need to exceed a certain level. So you're unlikely to
           | hear about many of them. Not all are in tech or software,
           | many are focused on German-only (or DACH region) research,
           | industrial development, etc. I think that's fine.
        
             | fastball wrote:
             | Presumably you'd want to see that such initiatives are
             | increasing the number of sustainable businesses created,
             | per capita. Is that the case?
             | 
             | ---
             | 
             | EDIT: Some quick searching indicates that the startup rate
             | (per capita) in Germany is about 1.1%, while the USA is
             | 1.5%. Not a huge difference, but the USA doesn't have any
             | of those initiatives afaik.
             | 
             | Just wondering what actually moves the needle and how to
             | better create a society that is entrepreneurial, and not
             | just in a "billion dollar social media unicorn" kinda way,
             | but businesses that provide actual tangible value.
             | Definitely recognize that the "quality" of businesses being
             | started in Germany could be higher, but I think you
             | actually need to measure these things and understand what
             | interventions actually make a difference. It is a similar
             | issue with UBI in general: while it sounds nice and might
             | be necessary if our "AI is the future" overlords get their
             | way, you do actually need to back up the promise of "UBI
             | will unlock human creativity" with some amount of hard
             | data, imo.
        
               | DarkWiiPlayer wrote:
               | > Some quick searching indicates that the startup rate
               | (per capita) in Germany is about 1.1%, while the USA is
               | 1.5%. Not a huge difference, but the USA doesn't have any
               | of those initiatives afaik.
               | 
               | I believe there's differences between east and west
               | Germany, so if you look at the west specifically, the
               | gamp might get a little bit smaller.
               | 
               | Beyond that, Germany doesn't have as much of a startup
               | culture as the USA, which is precisely why we need to
               | incentivise people in a way that others don't.
               | 
               | > Just wondering what actually moves the needle and how
               | to better create a society that is entrepreneurial
               | 
               | Willingness and awareness, where the latter is probably
               | easy to fix but the former is a bit trickier: You need
               | those people who have the ability to pull it off to want
               | it in the first place.
               | 
               | And there I guess it splits into a) the benefits of
               | entreprenaurship b) the benefits of employment and c) the
               | cultural influence on how these are weighed against each
               | other.
               | 
               | So tl;dr: a) make starting a company attractive, b) make
               | employment suck more and c) convince people that
               | independence beats security.
               | 
               | Employment in Germany is definitely a lot cozier than in
               | the US, so unless we want to get rid of that, a) and c)
               | are the options we have. If you want to achieve it
               | without propaganda, then all you can really do is a), and
               | that's what these programmes are already doing.
               | 
               | I think reducing buerocracy and offering good social
               | safety nets so a failing business doesn't translate to a
               | ruined life are the way to go, at least in the short
               | term.
        
               | fastball wrote:
               | Or maybe having a social safety net has the _opposite_
               | effect you think it does, in that anyone starting a
               | business without one is going to try that much harder to
               | make sure their business doesn 't fail, as otherwise
               | their life is ruined. Someone _with_ a safety net might
               | be happy to give up after some minimum of effort because
               | they know they 'll be fine. Necessity is an incredibly
               | strong motivator for people.
               | 
               | Not necessarily saying that relying on the specter of
               | ruination would be the right choice (if the above was
               | true), but I don't think you can reduce it to such
               | simplistic levers.
        
               | marcinzm wrote:
               | > Some quick searching indicates that the startup rate
               | (per capita) in Germany is about 1.1%, while the USA is
               | 1.5%. Not a huge difference, but the USA doesn't have any
               | of those initiatives afaik.
               | 
               | It sounds like these are small businesses and not
               | startups. The US has 10% small businesses per capita.
        
               | fastball wrote:
               | My brief research was looking at new business
               | registrations per year.
        
             | mr_mitm wrote:
             | There was even an expression coined for this phenomenon in
             | Germany: https://en.m.wikipedia.org/wiki/Hidden_champions
             | 
             | We have lots of SMEs that are world leading in their niche,
             | but most people have never heard of them.
        
             | CalRobert wrote:
             | Is slow growth sustainable?
        
           | pintxo wrote:
           | Germany are also very risk averse. So we need such programs
           | even just to counter this risk aversion.
        
           | piva00 wrote:
           | Entrepreneurial success they definitely have, it's just not
           | in-your-face tech/digital stuff, it's lots of Mittelstand
           | companies focusing on niches, like in high-precision machines
           | that are then used for precision manufacturing (optical
           | lenses, chemistry reactors, etc.).
           | 
           | What gives is that it isn't a primarily marketing-driven
           | consumer-facing entrepreneurship so you don't hear about
           | Peter Huber Kaltemaschinenbau, or Rational AG-like
           | companies[0].
           | 
           | [0] https://www.chargeurs.com/wp-content/uploads/2020/01/The-
           | Bes...
        
           | muzani wrote:
           | Have you heard of Rocket Internet? It's one of the most
           | successful models in the world. They may avoid the US market
           | and such, but most of the unicorns in Malaysia are backed by
           | Rocket. And most of the people who stay and start their own,
           | backed by YC or whoever, are usually ex-Rocket. They hit 10%
           | growth per week, even at unicorn sizes.
           | 
           | I would anecdotally put Germany at #3 globally just for
           | Rocket alone, with US and China ahead of them.
           | 
           | There's lots of successful non-Rocket startups from Germany
           | too, but most are boring stuff like agriculture, grocery
           | delivery, pet stuff, etc. We normally don't take note of
           | startups until they're Stripe-sized or something.
        
             | kaashif wrote:
             | Is there any way to put numbers to this success? As in, by
             | what metric is Germany #3?
        
             | thom wrote:
             | Isn't Rocket's reputation that they just steal ideas from
             | other startups and create cheap clones of them? Not a
             | terrible business to be in, but not massively inspiring or
             | globally reproducible.
        
               | muzani wrote:
               | I'm not a big fan of Rocket, but I think that's an unfair
               | way to put it. I'd say they're similar to what Bezos
               | would be like if he had to start from Europe lol.
               | 
               | They take an existing model with a lot of potential and
               | focus on implementation. They had a golden period with
               | e-commerce because e-commerce is heavily logistics. And
               | they do it in the hardest places, because the harder it
               | is, the more they can sell the company for.
               | 
               | Back when Lazada started, Indonesia had terrible credit
               | card penetration. Roads were not suited to delivery; heck
               | they built their own logistics because the local
               | logistics were not suited for e-commerce. There's a lot
               | of complex laws on hiring, or incorporating companies
               | there (which are nicer now).
               | 
               | China won't do it. They don't want to build companies in
               | 6 different low income country with a total of 500m
               | population or so. Normal people would just target the US
               | or EU, which has more people and more money.
               | 
               | But Rocket goes into these countries. They have a lot of
               | emphasis on leadership. They drop a scalable playbook for
               | the locals. They grow it fast until it hits a cap before
               | they sell it off to something like Alibaba. They do have
               | some dark patterns as well. Whatever caricatures people
               | have of China, Rocket does it better - they work longer
               | hours, work people harder, build things for extreme
               | scale, do what the Chinese won't.
               | 
               | It is not the funding model that GP speaks of. But it is
               | a fairly successful model of creating and exiting
               | startups. It's quite autocratic to my understanding. I
               | don't have that kind of work ethic and I feel like
               | there's a hint of envy when people call them copycats.
               | They don't have a good presence on the English Wikipedia
               | though.
        
               | datavirtue wrote:
               | It is a New Pied Piper...
        
           | nicbou wrote:
           | German bureaucracy is a constant hindrance. Your first year
           | in business is pure compliance work, and waiting for various
           | paper-based processes to complete.
        
           | aleph_minus_one wrote:
           | > And yet Germany still doesn't seem to have much more
           | startup / entrepreneurial success than any other European
           | country. What gives?
           | 
           | Too much bureaucracy.
           | 
           | Many people in Germany do hate it; there even exist quite
           | some people in Germany who would really deeply from their
           | heart love to see the politicians dead who are responsible
           | for the whole bureaucratic mess (which are lots of
           | politicians).
           | 
           | EDIT: nicbou gives a similar point:
           | https://news.ycombinator.com/item?id=43609839
        
           | cardanome wrote:
           | Bureaucracy is crazy in Germany. Forget about doing anything
           | online, paper and in person only.
           | 
           | Founding any form of limited company is expensive and
           | complicated. Want to put a website online? Have fun putting
           | your full name and address in the imprint. Want to offer some
           | courses that teach X? Yeah, no, you need a license for that,
           | mate!
           | 
           | Also being self-employed you lose most social benefits. You
           | need to get private healthcare, you need to save up for
           | retirement and so on. Getting back into public health care
           | later on can be a bit complicated.
           | 
           | So my advice is to keep working part time on a job that gives
           | you health insurance and everything and work on your company
           | in your free time.
           | 
           | Germany is also one of the least friendly countries for
           | expats. And I say that as a native Germain. Officials will
           | refuse to speak English to you. Yes, refuse. Most people know
           | how to speak English but often can't be arsed to do so. Plus
           | general xenophobia and people being very tight-knit and not
           | open to making new friends.
        
             | aleph_minus_one wrote:
             | While I completely agree with many of the points that you
             | made, I disagree with some:
             | 
             | > Bureaucracy is crazy in Germany. Forget about doing
             | anything online, paper and in person only.
             | 
             | The latter point has nothing to do with bureaucracy.
             | 
             | > Germany is also one of the least friendly countries for
             | expats. And I say that as a native Germain. Officials will
             | refuse to speak English to you. Yes, refuse.
             | 
             | For example in the USA, they will refuse to speak German
             | with you. So what?
             | 
             | In my opinion there actually exist good reasons for this:
             | 
             | 1. A lot of legal, bureaucratic German terms have no direct
             | analogue in English (and their word forming sometimes
             | depends on subtle grammatical features of the German
             | leanguage).
             | 
             | 2. For official purposes, it does not suffice if the clerk
             | can somewhat speak English; he/she rather has to be fluent
             | in a way that is "negotiation-safe" ("verhandlungssicher";
             | I know that this German term is usually translated with
             | "confident in business discussions", "business fluent",
             | "language proficient", but all of these translations don't
             | catch the subtlety of the German term).
             | 
             | > people [are] not open to making new friends.
             | 
             | The German word "Freund" (commonly translated with
             | "friend") has a different meaning than the English "friend"
             | - the relationship goes much deeper. I don't think that
             | Germans are not open to making new "Freunde", but if you
             | want to have shallow, superficial relationships, Germany is
             | not the ideal country. Vice versa, if you want to have deep
             | relationships, you will likely be annoyed by the USA.
        
               | cardanome wrote:
               | > For example in the USA, they will refuse to speak
               | German with you. So what?
               | 
               | Actually they would most likely be delighted to show off
               | their German if they knew any. But that is besides the
               | point. English for better or worse is the current
               | international language.
               | 
               | I can found a new company in Estonia in literal minutes
               | without speaking a single word of Estonian and without
               | being physically present in the country because the whole
               | process is digital and in English.
               | 
               | If you want to attract international talent you have to
               | adapt.
               | 
               | > The German word "Freund" (commonly translated with
               | "friend") has a different meaning than the English
               | "friend" - the relationship goes much deeper. I don't
               | think that Germans are not open to making new "Freunde",
               | but if you want to have shallow, superficial
               | relationships, Germany is not the ideal country. Vice
               | versa, if you want to have deep relationships, you will
               | likely be annoyed by the USA.
               | 
               | Yeah, Americans have only superficial friendships, only
               | us Germans know the value of real friendships. (Sarcasm)
               | 
               | You are not wrong about there being subtle cultural
               | differences but it isn't an either or. You can value deep
               | friendships but still be friendly towards acquaintances.
               | 
               | In the end it doesn't matter the reason. If expats feel
               | like Germans are acting coldly towards them and have a
               | bad time in Germany, that is what they are feeling. It
               | doesn't matter if there are good reason for that or if
               | Germans didn't even intend to act coldly. It just fact
               | that Germany is often seen as one of the least friendly
               | countries for outsiders. Not everyone, some do find it
               | easy to integrate but most don't.
               | 
               | I sick of the chauvinism is see from other Germans. Our
               | culture isn't better or worse than others. We certainly
               | have many areas we could improve.
        
               | openplatypus wrote:
               | > I can found a new company in Estonia in literal minutes
               | without speaking a single word of Estonian and without
               | being physically present in the country because the whole
               | process is digital and in English.
               | 
               | Bad example. When you incorporate in Estonia, if you come
               | through eResidency, they are very clear and very open in
               | stating that ANY interaction with tax office and/or
               | judicial system WILL be and MUST be performed in
               | Estonian.
        
               | cardanome wrote:
               | Is that an practical issue? I imagine you wouldn't
               | interact with the tax office anyway as you fill the taxes
               | them electronically and as for the judicial system, you
               | are going to need an Estonian lawyer anyway.
               | 
               | Genuinely asking. Wondering if someone has experience
               | doing business in Estonia. It looks pretty nice in the
               | prospectus so would love to hear what the reality is.
        
               | aleph_minus_one wrote:
               | > I can found a new company in Estonia in literal minutes
               | without speaking a single word of Estonian and without
               | being physically present in the country because the whole
               | process is digital and in English.
               | 
               | > If you want to attract international talent you have to
               | adapt.
               | 
               | Calling English "international" is like calling Spanish,
               | Chinese, Russian, Arabic, French, Portuguese, Turkish or
               | German "international". Internationality is not
               | "English".
               | 
               | > You can value deep friendships but still be friendly
               | towards acquaintances.
               | 
               | I insist that Germans are typically _not less friendly_ ,
               | but they are indeed less warm (compared to, say, people
               | from South American countries, and also some South
               | European countries). This is coherent with your claim "If
               | expats feel like Germans are acting coldly towards them",
               | which I would not consider to be unfriendly. Indeed: what
               | is considered to be "friendly" differs a lot between
               | countries.
               | 
               | > Not everyone, some do find it easy to integrate but
               | most don't.
               | 
               | If you don't want to learn German, it will likely be hard
               | (or at least much harder) to integrate. The problem
               | rather is that many people invested years, sometimes
               | decades, into learning English and US-American customs
               | instead of learning German and customs of German-speaking
               | countries. Thus the situation that your mentioned people
               | don't find it easy to integrate is in my opinion
               | partially self-inflicted.
        
               | awongh wrote:
               | > For example in the USA, they will refuse to speak
               | German with you. So what?
               | 
               | In the USA many official government forms are made in
               | several different languages.
               | 
               | This may not always be the federal government (probably
               | less likely these days), but in California you can cast
               | your vote in like 5 different languages (maybe more)?
               | 
               | This would never happen in Europe. It's simply less
               | friendly to diversity.
        
               | aleph_minus_one wrote:
               | > This would never happen in Europe. It's simply less
               | friendly to diversity.
               | 
               | In Germany, six minority languages are protected:
               | 
               | * Danisch (Danish)
               | 
               | * Nordfriesisch (North Frisian)
               | 
               | * Saterfriesisch (Saterland Frisian)
               | 
               | * Romanes (Romany)
               | 
               | * Niedersorbisch (Lower Sorbian)
               | 
               | * Obersorbisch (Upper Sorbian)
               | 
               | Source: https://www.bmi.bund.de/DE/themen/heimat-
               | integration/gesells...
               | 
               | This means in the respective German regions you can also
               | speak to the administrative agencies in these minority
               | languages.
        
               | awongh wrote:
               | The difference is that in the USA people are willing to
               | add languages just based on the languages the people
               | there already speak.
               | 
               | Edit to add: In Germany this might mean you could
               | interact with the government if not in english, then also
               | arabic, turkish or vietnamese.
        
             | jamil7 wrote:
             | > You need to get private healthcare
             | 
             | No you don't, you can stay in the public system.
             | 
             | > you need to save up for retirement and so on
             | 
             | You can still contribute voluntarily to the public pension
             | if you want to but the majority of self-employed people
             | here don't as this is seen as a feature not a bug.
             | 
             | Part of the concept of being self-employed in Germany is
             | that you're opting out of the welfare state and are
             | responsible for taking care of yourself. With the potential
             | upside of better raw earning potential.
        
         | muzani wrote:
         | These things do work and created a few unicorns here in
         | Malaysia.
         | 
         | The catch is that they're usually very bureaucratic as it's
         | public funds, and the more corruption, the more rules there
         | are. Someone might say, come in from New Zealand to get a
         | grant, then the condition becomes "must be 51% locally owned".
         | A conglomerate creates a sister company to get the grant and
         | then it becomes, "parent company must be less than 3 years old
         | and have under $500k revenue". The rules just keep stacking on
         | until agile is basically banned lol
         | 
         | Companies funded this way were actually one of my income
         | sources when I was freelancing, but sadly most don't continue
         | on unless there's a Series B later on.
        
           | amazingamazing wrote:
           | > These things do work and created a few unicorns here in
           | Malaysia.
           | 
           | Which ones?
        
         | nottorp wrote:
         | You still need the 25k to register a LLC or whatever the
         | acronym is in Germany, right?
        
           | summarity wrote:
           | No that's for a full GmbH. You can start with an "UG", which
           | realistically needs maybe 1500 EUR to get registered and up
           | and running. Then, a certain percentage of the profit is
           | contributed towards the 25k (of which in turn only 12.5k have
           | to be deposited in cash) each financial year. If the
           | threshold is met, you can convert from UG to GmbH.
        
             | zwnow wrote:
             | Always go for GmbH. UG will make you account for everything
             | with your private money. If something goes wrong in your
             | business you'll be dirt poor.
        
               | x2rj wrote:
               | You are confusing UG with something like GbR. UG is
               | basically a baby GmbH with constraints of the name of the
               | company and how much money the associates can extract
               | from it (until the company got 25kEUR captial and can
               | become a normal GmbH).
        
               | dividuum wrote:
               | That doesn't sound correct. UG is identical to the GmbH
               | in that regard. Do you mean a GbR?
        
               | zwnow wrote:
               | Ahh might have confused it with one of the other forms
               | then... It's been a while since I had to learn all that
               | stuff.
        
               | openplatypus wrote:
               | Only up to 25k.
               | 
               | UG allows you to incorporate for 1eur (600eur with
               | accountant, notary, etc) and you are liable only up to
               | level of full GmbH which is 25k.
        
             | datavirtue wrote:
             | What a morass.
        
             | ChadNauseam wrote:
             | This sounds crazy to me. What is the EUR25k for? Hell, what
             | is the EUR1.5k for? Is there some advantage to this system
             | when compared to the US one where I can start an LLC for
             | $35 or a C-corp for a couple hundred?
        
           | tiluha wrote:
           | You need 25kEUR to register a GmbH, but you can nowadays
           | register a UG which only requires 1EUR and can later be
           | converted to a GmbH
        
             | harha wrote:
             | Which will cost many thousands in admin per year
        
               | b-mmxx wrote:
               | Can you elaborate on what you mean by that?
               | 
               | Annual admin costs very much depend on how complex the
               | business is, no? The primary recurring obligation for a
               | UG is the mandatory retention of 25% of annual net
               | profits until the share capital reaches EUR25k, enabling
               | tax-neutral conversion to a GmbH.
               | 
               | What I could think of for UG with idea on converting to
               | GmbH, you could have:
               | 
               | - UG setup cost (fairly low compared to GmbH)
               | 
               | - UG/GmbH accounting & tax compliance
               | 
               | - Commercial register updates
               | 
               | - Notary fees for structural changes, and eventually the
               | conversion process
        
               | ido wrote:
               | I run a small (software) startup in Berlin, the
               | administrative cost is more like EUR1000/year (of course
               | increasing the bigger your business gets) .
        
             | Propelloni wrote:
             | First, it is sufficient to only pay 50 % of the stock
             | capital at registration of the GMbH, ie. 12500 EUR.
             | Obviously you also have less operating capital then.
             | 
             | Second, the money is not gone. It is right there in the
             | company's account. You use it to pay company bills.
             | 
             | The only thing annoying about German GmbH is that it can
             | take 6-8 weeks until you get your tax id and registration
             | numbers. You can, of course, already do business with the
             | name postfix "i.G.", ie. instead of "Foobar GmbH" you write
             | "Foobar GmbH i.G." and done.
             | 
             | EDIT: typo
        
               | nottorp wrote:
               | > Second, the money is not gone. It is right there in the
               | company's account. You use it to pay company bills.
               | 
               | That's fine if you start a restaurant or small workshop
               | and need money for salaries, materials etc, of course.
               | 
               | It's a barrier to entry when you can start something
               | digital only with just a person or three putting in sweat
               | equity and zero to very little actual cash.
        
               | notpushkin wrote:
               | Why not try Estonia instead? You'll need to get an
               | e-signature card ("e-Residency") which might take about a
               | month, then you just submit an online form and get your
               | company number the same day. Mimimum capital is 1 EUR,
               | and the fees are about 400 EUR for setup and 100 EUR/yr
               | for virtual address.
               | https://www.e-resident.gov.ee/eresidency-germans/
               | 
               | The downside, of course, is that you probably won't get
               | any direct(-ish) subsidies from Germany -- although any
               | pan-EU options should be on the table.
        
               | Propelloni wrote:
               | > Mimimum capital is 1 EUR,
               | 
               | If you are talking about an OU this is often repeated and
               | technically wrong (the best kind of wrong). One, actually
               | the minimum capital requirement is 0.01 Euro per
               | shareholder, and two, Estonian courts are pretty clear
               | that in an OU with less than 2500 EUR capital the
               | shareholders are personally liable to cover the
               | difference between share capital and 2500 EUR to
               | trustees.
        
               | notpushkin wrote:
               | Yeah, you're technically right (the best kind of right!)
               | -- on both counts.
               | 
               | However, if I understand everything correctly (IANAL),
               | personal liability is basically the same. If you go for
               | 2500 EUR capital and your company becomes
               | undercapitalized, you'll still be personally liable for
               | any claims against your company, no?
               | 
               | (But personally, I just like how this opens opportunities
               | even for people for whom 2500 EUR is a serious amount of
               | money. Granted, you probably shouldn't open up a company
               | in this kind of situation, but at least you can!)
        
               | Propelloni wrote:
               | The barrier to entry is the idea that you need a limited
               | liability corporation to start something digital by the
               | seats of your pants. You can always start as a GbR
               | (virtually no costs, spend a day at your city's
               | administration to get a tax id). I mean this in the most
               | charitable way, what kinds of liabilities are you afraid
               | of in that scenario?
               | 
               | Once your idea gets traction and money comes in you
               | hopefully will be able to spare the 1 EUR you need for an
               | UG. Anyway, I recommend investing into founding a GmbH as
               | soon as possible, not for liability's sake but
               | marketing's. You will not make inroads into corporate
               | procurement without a "proper" incorporation.
        
               | nottorp wrote:
               | > I mean this in the most charitable way, what kinds of
               | liabilities are you afraid of in that scenario?
               | 
               | Why do you think I know all the kinds of companies one
               | can register in Germany? :)
               | 
               | I'm not even german or in germany, just keeping myself
               | informed. You never know when it becomes useful.
               | 
               | Up until today I only knew of the GmBH. Now I know of two
               | more types.
        
         | mentalgear wrote:
         | Good to see startup strategies which help build stable, solid
         | middle-sized companies.
         | 
         | Germany has a great success story by the name of the
         | "Mittelstand" (SME businesses), which means a big part if the
         | market are small to middle enterprises. This is far more
         | consumer-friendly and innovative, as more competitive as it's
         | not relying on a few big players like in the US that might also
         | collude with each other.
        
           | earthnail wrote:
           | Small business owner here. Only works if you can carve out a
           | niche. Lots of software areas have clear scaling benefits and
           | then you just can't compete as a small company.
           | 
           | That's why MS Office continues to dominate after decades.
        
         | marcinzm wrote:
         | That just sounds like traditional small businesses. Which is
         | cool but re-branding them to "startup" seems silly. The US has
         | 35 million small businesses and maybe 1 million would qualify
         | as startups.
        
           | flir wrote:
           | You said this below, too. What's the difference? In my mind a
           | startup is just a newly established business, but you seem to
           | have a different vision?
        
             | marcinzm wrote:
             | Startups aim to grow quickly.
             | 
             | Every single definition highlights that difference versus
             | traditional small businesses. Trying to re-brand small
             | businesses into "startups" for the cool name factor just
             | seems silly to me. If you're making a sustainable small
             | business then call it that. Don't call it a startup. You'll
             | get more customers that way as well and more relevant
             | business contacts.
             | 
             | People care about startups because of the high growth rate.
             | Renaming a small business to a startup achieves as much as
             | slapping a porsche logo onto a honda civic. The civic is a
             | solid car but you won't make people'd heads turn with that
             | logo on it or not.
        
               | javierluraschi wrote:
               | From your point of view, when does a startup is no longer
               | a startup? Seed, Series A, B, C, pre-IPO? Can you be a
               | startup after IPO?
        
               | marcinzm wrote:
               | That's another reason I find the re-naming of small
               | business to startup so silly. Putting a billion dollar
               | company and a family small business on the same label is
               | silly just because were started recently. Some startups
               | are worth billions the second they are created.
               | Personally I think startups generally stop being called
               | startups when they get old enough or go public. Then they
               | get other labels such as a private company or a public
               | company.
               | 
               | The point of labels is to quickly give a lot of relevant
               | information about some entity. This helps customers,
               | investors, clients, future employees and so on understand
               | the entity quickly.
        
               | esperent wrote:
               | > Startups aim to grow quickly
               | 
               | Maybe this is a US centric definition. It's definitely
               | not what I mean when I talk about a startup with European
               | or Asian tech founders.
        
               | jasode wrote:
               | _> Maybe this is a US centric definition._
               | 
               | It's a common definition for new companies that intend to
               | grow quickly beyond a small/medium size and very often
               | associated with funding from VC.
               | 
               | 1st paragraph from
               | https://en.wikipedia.org/wiki/Startup_company :
               | 
               |  _> A startup or start-up is a company or project
               | undertaken by an entrepreneur to seek, develop, and
               | validate a scalable business model.[1][2] While
               | entrepreneurship includes all new businesses including
               | self-employment and businesses that do not intend to go
               | public, startups are new businesses that intend to grow
               | large beyond the solo-founder.[3] During the beginning,
               | startups face high uncertainty[4] and have high rates of
               | failure, but a minority of them do go on to become
               | successful and influential, such as unicorns._
               | 
               | The characteristics in that paragraph don't apply to new
               | mom & pop restaurants, dry cleaners, new law practices,
               | etc so most people don't usually label them as
               | "startups".
               | 
               | But there is no Global Language Police that everybody has
               | to obey so if some folks wants to label their new
               | neighborhood coffee house a "startup", nobody will stop
               | them.
               | 
               | EDIT to REPLY: _> If you keep reading we get to: "Unlike
               | an entrepreneur, a start up founder doesn't have a major
               | financial motive." I'm not sure that is in line with the
               | YC program._
               | 
               | I see that you're referring to a LinkedIn article that
               | someone added to Wikipedia. I agree with you. That
               | Linkedin blog by Japjot Sethi has bad heuristics and
               | should be removed as a citation. The Wiki user that added
               | it in May 2019 has been flagged and blocked for bad edits
               | to Wikipedia: https://en.wikipedia.org/wiki/User:Sensate8
               | 
               | https://en.wikipedia.org/w/index.php?title=Startup_compan
               | y&d...
        
               | 9rx wrote:
               | _> The characteristics in that paragraph don 't apply to
               | new mom & pop restaurants, dry cleaners, new law
               | practices, etc _
               | 
               | I fully expect the founders of those businesses
               | originally have dreams of their business becoming the
               | next F500. But when validation fails...
               | 
               |  _> and very often associated with funding from VC._
               | 
               | If you keep reading we get to: _" Unlike an entrepreneur,
               | a start up founder doesn't have a major financial
               | motive."_ I'm not sure that is in line with the YC
               | program. It is clearly focused on the huge exit.
        
               | marcinzm wrote:
               | > I fully expect the founders of those businesses
               | originally have dreams of their business becoming the
               | next F500. But when validation fails...
               | 
               | I take it you've not met many such people or business
               | owners. No one except the utterly delusional would think
               | a mom & pop restaurants, dry cleaners, new law practices,
               | etc. would become a F500 company. Amazingly people start
               | companies for reasons other than becoming a F500 company
               | one day.
        
               | overfeed wrote:
               | > No one except the utterly delusional would think a mom
               | & pop restaurants, dry cleaners, new law practices, etc.
               | would become a F500 company.
               | 
               | Do they fail at achieving F500 status at a higher or
               | lower rate than "startups"? Who then is delusional -
               | those who have realizable visions, or the strivers who
               | dream of unicorn-status and still fail.
        
               | 9rx wrote:
               | _> No one except the utterly delusional would think a mom
               | & pop restaurants ... would become a F500 company._
               | 
               | The F500 has quite a few restaurants on the list. Other
               | than maybe Starbucks, it seems all of them have humble
               | "mom & pop" beginnings.
               | 
               | Who opens a business thinking _" I hope customer response
               | is so poor that I will struggle and never be able to
               | grow"?_ That is often the outcome - but when is that the
               | dream?
        
               | whizzter wrote:
               | Replying here because nesting,
               | 
               | Regardless of if the startup intends to hit it big or
               | remain smallish, a startup is really something that's
               | appropriate until it's operating for profits rather than
               | growth and/or growth in it's market niche naturally slows
               | down due to saturation.
        
               | flir wrote:
               | Gotcha, thanks. I always thought it was "first 3-5
               | years". Could be an example of word meaning diluting as
               | it goes mainstream - hacker being the ur-example.
               | ("Semantic bleaching" is the jargon term, apparently).
               | 
               | I was wondering when the first use of the term in its
               | modern sense was, so I just glanced at Google Books and
               | found this from 1805, which is just too good: "a startup
               | was a coarse kind of half-boot with thick soles; [...]
               | its use is now superseded by that of the modern
               | spatterdash." [spats?]
               | 
               | By 1949 I've got this: "But startup businesses, and even
               | mature businesses in some localities, may face financial
               | constraints" -- Agriculture Information Bulletin, Issue
               | 664, Page 113. I can't find anything pre-WWII.
        
             | lelanthran wrote:
             | > What's the difference? In my mind a startup is just a
             | newly established business, but you seem to have a
             | different vision?
             | 
             | A commonly accepted answer to this question is _" The exit
             | strategy does not involve 100X[1] valuation"_
             | 
             | [1] Pick the appropriate multiplier.
        
               | 9rx wrote:
               | The dictionary defines startup as: "a newly established
               | business."
               | 
               | Your take is typical on HN, but not the common
               | interpretation.
        
               | lelanthran wrote:
               | > Your take is typical on HN, but not the common
               | interpretation.
               | 
               | TBH, it appears to be the commonly accepted answer to the
               | question asked, but that doesn't mean it's a commmon
               | interpretation.
               | 
               | To be even more honest, I'm not really sure how I'd
               | classify the difference either; there's a lot of blurring
               | of lines there.
        
               | datavirtue wrote:
               | If you are dealing with funding rounds and recaps, you
               | are a startup. I know of one that is twenty years old.
        
               | Scarblac wrote:
               | But then, _this is_ HN.
        
               | 9rx wrote:
               | Hence the hourly reminder that most people don't think
               | like the HN crowd does.
        
           | bpicolo wrote:
           | > You do not have to pay this back.
           | 
           | There's a very big key difference from standard small
           | business here
        
         | zwnow wrote:
         | It's also connected to so much bureaucracy that you almost need
         | to hire someone for that alone, because you wont have as much
         | time for your actual business. Founding a company in Germany is
         | so much unnecessary paperwork its crazy. Single handedly the
         | only reason I will never try it in my home country.
        
           | i_am_a_peasant wrote:
           | Some still do it. And while I would never start my own
           | company in Germany. Working at a startup in Germnay is going
           | pretty well for me so far. 1.5 years in.
        
             | zwnow wrote:
             | Ye been working in a startup as well. I just witness all
             | the appointments my boss has to go through and I could
             | never do that. But I'm also the type of person not picking
             | up their phone when it rings.
        
           | flessner wrote:
           | Actually just founding the company is the easy part nowadays.
           | You can do it online or let a notary work it out for you.
           | 
           | It's just everything else that's dreadful.
        
             | earthnail wrote:
             | Small German business owner here. I still find the notary
             | egregious. But yeah, the admin afterwards is facepalming.
             | 
             | Had a startup in the UK before; that was a walk in the park
             | in comparison.
        
           | martin_a wrote:
           | Not true.
           | 
           | Go to your hometown administration, pay 35 Euro and leave 15
           | minutes later with a "Gewerbeanmeldung" which enables you to
           | start doing business right away.
        
             | greenavocado wrote:
             | You are lying by omission.
             | 
             | The Gewerbeanmeldung typically registers you as a sole
             | proprietor (Einzelunternehmer) or GbR (partnership). Most
             | tech startups need a limited liability structure like GmbH
             | (similar to LLC) or UG. Those require notarized founding
             | documents, minimum capital requirements (EUR25,000 for
             | GmbH), and a commercial register entry (Handelsregister)
             | 
             | The simple Gewerbeanmeldung structure is problematic for
             | venture capital because most VCs require a corporate entity
             | structure (GmbH/UG) and converting from a simple structure
             | to a proper corporation later can trigger tax consequences.
             | 
             | At each investment round all shareholders must appear
             | before a notary or provide notarized power of attorney, the
             | entire investment agreement must be read aloud by the
             | notary, changes to company documents require notarization,
             | and each notarization costs thousands of euros and creates
             | delays.
             | 
             | Major decisions which are likely to affect shareholders
             | require formal shareholder meetings with proper notice
             | periods. Unanimous consent is often required for key
             | decisions. Capital increases must be executed through
             | complex formal processes. Registration with the commercial
             | register takes weeks. Minimum nominal values of shares
             | restrict flexibility. Required reporting to tax authorities
             | is extensive. I can go on and on. And don't even get me
             | started about German employee stock option plans.
        
               | martin_a wrote:
               | > Most tech startups need a limited liability structure
               | like GmbH (similar to LLC) or UG.
               | 
               | Meh, do they really? Only if they want to go the VC
               | route. But in this topic we're talking about more healthy
               | ways to build and grow a company and for that you don't
               | need a GmbH or GbR to start.
        
               | greenavocado wrote:
               | You are effectively locking yourself out of the outside
               | investment route if you choose to do this.
        
               | mikigraf wrote:
               | And open up for liability
        
               | jermaustin1 wrote:
               | Is this really true? I'm in the US, and have a
               | corporation in the US. I am shielded from liability
               | through the corporate veil, but I also have a $50/mo
               | $2M/incidence liability umbrella. I honestly have no idea
               | if either are necessary, in 20 years of "doing business"
               | I've never had a single liability needing to be covered
               | by insurance or the veil.
               | 
               | I think it's wise to have, just in case, but even in
               | lawsuit happy America where I have had to fire multiple
               | clients mid-project due to various reason. I've never had
               | blowback or even the treat of a suit. We all just went
               | our separate ways.
        
               | siva7 wrote:
               | Yes, it is true for germany. You're only somewhat
               | shielded from liability with a GmbH/UG.
        
               | immibis wrote:
               | Lawsuits are more common in Germany than the US. Possibly
               | because the procedure is different, with lower overhead,
               | and penalties are not reduced for reasons like: you don't
               | have the money to pay.
               | 
               | I believe Germany is generally heavy on liability and
               | light on ways to avoid it. If you damage someone's
               | property, there may be a procedure to confirm that you
               | damaged their property, and then you must pay the value
               | of the damage - as well as the court fee because you
               | didn't just pay it upon asking. No ifs or buts. You
               | cannot avoid paying it in any way, including the clever
               | use of paperwork to avoid paying it. That's why there's a
               | high bar to form a GmbH. As you correctly pointed out,
               | good insurance can also limit your effective liability. I
               | think such business liability insurance products are very
               | common in Germany.
               | 
               | After reading that, for all the talk the USA has about
               | "personal responsibility", it doesn't seem that serious
               | about it, does it?
               | 
               | I haven't been sued either, and I live in Germany. I did
               | pay someone $100 to replace something I accidentally
               | broke, and walked away with the broken thing. No court
               | was involved there and I didn't bother to claim
               | insurance.
               | 
               | Limited liability is something you should always _want_ ,
               | and if it merely costs a $30 filing fee and some forms,
               | you should get it, but it's obviously jurisdiction-
               | specific and in Germany, with the much higher
               | requirements, it's obvious that they really only want
               | medium to large businesses to have it (though this isn't
               | a direct rule, I think).
               | 
               | From this thread I just learned about the
               | Unternehmergesellschaft (haftungsbeschrankt) which is
               | apparently a GmbH that can be formed for less than
               | $25,000, but instead, you have to set aside 25% of your
               | profit until you have $25,000, at which point you can
               | convert to a normal GmbH.
        
               | grandempire wrote:
               | > I've never had a single liability needing to be covered
               | by insurance or the veil.
               | 
               | That's how insurance works. You don't need it often and
               | maybe not even your entire life, but if it happens and
               | you aren't covered it will ruin your life.
               | 
               | If this description is not accurate for the situation
               | then you probably don't need insurance.
        
               | codethief wrote:
               | > > Most tech startups need a limited liability structure
               | like GmbH (similar to LLC) or UG.
               | 
               | > Meh, do they really? Only if they want to go the VC
               | route.
               | 
               | Funnily enough, a German friend of mine and his buddy got
               | accepted into YC some years ago and apparently YC handed
               | them the funds before they had even incorporated or
               | anything, so at least from the point of view of German
               | law they were essentially a partnership (GbR). Not sure
               | how that even worked, especially in terms of delineating
               | what the entity actually was that they and YC owned
               | together. Did YC own 7% (standard deal) of... _them_?
               | (Without incorporating you are personally liable after
               | all.)
               | 
               | Anyway, from what my friend told me they had a whole
               | bunch of cash lying around on a personal account for
               | quite some time lol
               | 
               | Then again, this was before covid - money was incredibly
               | cheap back then.
        
               | Kwpolska wrote:
               | > And don't even get me started about German employee
               | stock option plans.
               | 
               | My landlord and greengrocer want hard cash, not stocks of
               | a startup that may collapse next month.
        
             | Bewelge wrote:
             | That feels like an exaggeration. I did that last year. They
             | took several months to process the registration itself.
             | 
             | And this was just to freelance as a developer. In my case I
             | was allowed to start while they were processing the
             | registration. But had it been something that would require
             | their permission, I'd have to wait several months before I
             | could start my business, while they wave through a form
             | that basically says "I'll be selling goods".
             | 
             | I'm not one to blindly hate on all bureaucracy. But in this
             | case it feels unnecessarily complex.
        
             | nudpiedo wrote:
             | This might depend on where you live and the kind of
             | business... last time I made an Unmeldung online I needed
             | to call after a week waiting and they literally told me
             | that in person would be solved the same day. And it was.
        
           | Fokamul wrote:
           | Comparing to what country? A lot of EU countries has big
           | administration.
        
           | k__ wrote:
           | Technically, you can just ask your co-founder if they want to
           | found a company with you and if they say yes, you did it.
        
           | Bewelge wrote:
           | I agree that the process is unnecessarily complex, but I also
           | think hiring someone for that would be the wise choice in
           | most places anyway.
           | 
           | And even in Germany hiring someone for that would probably
           | amount to paying 500-1000EUR for the whole registration of
           | the company instead of doing everything yourself and only
           | paying the 100-200EUR notary fees. It's not as bad as you
           | might think.
           | 
           | > I will never try it in my home country.
           | 
           | May I ask, where would you try it? As I understand it, it's
           | not really possible to found in a different European country
           | while you're still living in Germany.
        
             | zwnow wrote:
             | I never thought about founding my own company while living
             | in Germany. I hate this countries bureaucracy to the core.
             | If I ever wanted to found one, I'd first move out of
             | Germany.
        
             | echelon wrote:
             | It's so easy (relative to this) to just go grab a SAFE. No
             | strings, no bureaucracy. You can structure your endeavor
             | however you want. And you can sometimes do it with just a
             | conversation.
        
             | pembrook wrote:
             | > _but I also think hiring someone for [government
             | paperwork] would be the wise choice in most places anyway._
             | 
             | I'm not sure if you've ever tried founding a business or
             | fundraising in any other non-Germany country, but this is
             | an insane thing to say imo.
             | 
             | Is this why Germany has no globally relevant software (or
             | hardware tbh) companies founded in the last 40 years?
             | 
             | Are we sure we want to be holding up this model as an
             | example of "a good one"?
        
               | dinoqqq wrote:
               | You probably missed SAP then.
               | 
               | > The company is the largest non-American software
               | company by revenue and the world's third-largest publicly
               | traded software company by revenue. As of December 2023,
               | SAP is the largest German company by market
               | capitalization.
               | 
               | https://en.m.wikipedia.org/wiki/SAP
        
               | codethief wrote:
               | I suppose OP specifically excluded SAP as it was founded
               | more than 40 years ago.
        
               | fsndz wrote:
               | SAP is kinda of a monopoly no ? The software is bloated
               | and complex to use. The UI is dated but everyone still
               | uses it because it is so embedded into the core arteries
               | of businesses.
        
               | bgnn wrote:
               | Siemens is also huge in software.
               | 
               | AUTOSAR alliance is an organization based in Germany
               | defining automotive ECU software architectures. Most
               | automotive SW development is happening in Germany.
        
               | ks2048 wrote:
               | > I'm not sure if you've ever tried founding a business
               | or fundraising in any other non-Germany country, but this
               | is an insane thing to say imo.
               | 
               | In the US, people also tell you pay an expensive lawyer
               | to deal with government paperwork.
        
               | whatever1 wrote:
               | Don't forget the accountant. Once you start payroll
               | things get an order of magnitude more complex.
        
               | vaidhy wrote:
               | Why should there be a globally relevant software company?
               | How about locally relevant software companies? If it is
               | successful enough to pay for its own expenses and decent
               | income for the employees/founders, it is a good business.
        
               | haileys wrote:
               | > Is this why Germany has no globally relevant software
               | (or hardware tbh) companies founded in the last 40 years?
               | 
               | Ableton, Native Instruments, SoundCloud, TeamViewer
        
           | jpfr wrote:
           | I just founded in Germany. The paperwork is ... okay.
           | 
           | Not much more crazy than tax returns or internal accounting
           | you need to do in any jurisdiction.
           | 
           | But yes, running any organization is a lot of work.
        
             | toomuchtodo wrote:
             | Is there an opportunity to streamline the paperwork
             | mentioned to reduce friction for founding in Germany?
        
               | hijodelsol wrote:
               | Yes, there are ways to buy up existing "empty" companies
               | with a bank account, commercial registration, etc. If you
               | want to found a new one, there are also services that
               | will prepare all paperwork and set up appointments with
               | notaries, etc. for you for affordable prices Day to day
               | operations do generally not require much else than
               | bookkeeping and accounting which you can almost fully
               | outsource (though accountant fees are not cheap, however,
               | doing it yourself is also not to hard if you have the
               | right software and do not sell thousands of different
               | products) unless you are in specific industries There are
               | a few unnecessary fees and it takes longer than it should
               | to get started but for most businesses it does not really
               | matter and is limited in scope when it comes to time and
               | money needed
        
               | DiggyJohnson wrote:
               | This makes it sound like a lot of unnecessary work...
        
               | hobofan wrote:
               | There are already services that do that, e.g. firma.de[0]
               | 
               | But in general, not really. I also just founded a GmbH in
               | Germany, and the paperwork really isn't that crazy, and
               | for the more complicated parts you'll generally will want
               | to have a tax advisor you are going to have a long-term
               | relationship with (rather than a one-off founding
               | service). I considered using a founding service, but
               | ultimately, most of the "hard parts" about the process is
               | in understanding what agency you have to talk to for what
               | parts, which you'll have to learn anyways if you want to
               | run a business in a way that doesn't land you in jail, so
               | the benefits of such a service are marginal.
               | 
               | The only real way to streamline it would be to deregulate
               | the process (e.g. getting rid of notary requirement).
               | 
               | [0]: https://www.firma.de
        
               | codethief wrote:
               | Having gone through the process of incorporation myself,
               | I agree with everything you said: Yes, there is some
               | paperwork you'll have to take care of and a bit of a
               | learning curve to everything but not outrageously so. It
               | can all be done within ~2 weeks (including roundtrip
               | times for mail). Yes, that's still a lot more than it'll
               | take you in e.g. Estonia (where you can do everything
               | online in a few minutes from what I've been told) but it
               | really would be the least of my worries, compared to
               | actually running the company.
               | 
               | That being said, I do think the process could be
               | simplified drastically. Not necessarily by getting rid of
               | the notary requirement but 1) through digitalization and
               | 2) by streamlining (possibly centralizing) the whole back
               | and forth between notary (official incorporation &
               | signing of articles of incorporation), bank (getting a
               | business account + obtaining proof you actually put the
               | money in that account that you're claiming to have during
               | incorporation), local court (registering the company,
               | including articles of incorporation), tax authorities
               | (getting a tax ID and sales tax ID), local authorities
               | (getting a business permit), local chamber of commerce
               | (paying dues for mandatory membership), Federal Gazette /
               | federal company register (submitting your initial balance
               | sheet).
        
               | notanormalnerd wrote:
               | This is my general opinion with regards to bureaucracy in
               | Germany. All the data is most likely already there and
               | all the technical challenges have been solved in the
               | meantime. Why do I have to do the runaround from office
               | to office, when they are physically connected by a piece
               | if wire (aka the internet).
               | 
               | There is a reason why we have so much bureaucracy in
               | Germany (1. because we like it) and second because it is
               | supposed to provide trust, trust that every company I
               | deal with is legit, trust that the system knows who is
               | participating. Without trust nobody would make business
               | or business would be very hard, because you would have to
               | price in the risk of not having trust.
        
             | zwnow wrote:
             | Tax returns is once a year, which is okay. I see my bosses
             | having to do paperwork every week...
        
               | the_clarence wrote:
               | I have an LLC in the US and have to deal with tax stuff
               | all the freaking time
        
               | tptacek wrote:
               | You deal with essentially (probably exactly) the same tax
               | issues any freelancer would deal with, right?
        
               | erikerikson wrote:
               | Mine is almost certainly almost the minimal case, except
               | for someone running in Delaware. Federally, I file
               | quarterly 941s (employee tax withholding), annual 940
               | (unemployment) and 1020 (tax return). In Delaware I final
               | annually (stamp tax). I then file locally for Washington
               | (excise tax) and Seattle (licensing tax).
               | 
               | I believe a freelancers wouldn't file employee tax forms.
               | They frequently roll their filings into their personal
               | taxes.
               | 
               | [edit: this is for a C corp]
        
               | cweagans wrote:
               | I've had a couple of LLCs in the US (now and in the past)
               | and they've been pretty hands-off as far as paperwork/tax
               | stuff go. More or less, just keep good books and file/pay
               | quarterly taxes and that's about it. I'm curious about
               | what you've run into?
        
             | tptacek wrote:
             | Creating a company in the US doesn't require tax returns or
             | internal accounting. (But perhaps you meant European
             | jurisdictions).
        
               | thuanao wrote:
               | It does if you're actually incorporating (C or S corp).
               | You'll need to at least file both federal and state
               | returns. And in many cases you'll need to pay money even
               | if your business earned $0.
               | 
               | An LLC setup as a passthrough can get away with filing
               | personal returns, but that only works for small freelance
               | operations. Once you've got payroll or investors it's
               | constant paperwork hassle.
        
               | trollbridge wrote:
               | Payroll is relatively simple for a basic LLC. You can use
               | a service like Rippling or a local CPA to do it for you.
               | Usually costs around $40 per month per employee.
               | 
               | S Corp filings are drop dead simple. The tax return may
               | take a CPA's help if your structure is complicated or you
               | want to get the absolute best tax breaks possible.
               | 
               | Yes it could be simpler - jurisdictions like Estonia
               | figured this out.
        
               | tptacek wrote:
               | Having payroll is always a tax hassle, but I've been at
               | passthrough-structured LLCs with employees and mid-high 7
               | figure revenue (at some point, you start filing as an S
               | for your LLC).
               | 
               | But can we get back to the original thing here? Creating
               | an LLC in the US is trivial and does not require
               | accounting.
        
             | gamblor956 wrote:
             | In terms of tax craziness (most crazy to least):
             | 
             | 1) India. Lots of conflicting laws. Lots of conflicting
             | paperwork. And as a foreign company you'll probably pay
             | more in bribes ("voluntary non-disclosed payments to ensure
             | success") than you would in taxes, because the alternative
             | is that they send the police after your local employees and
             | maybe try to have the local court seize your property.
             | 
             | 2) EU. The VATOSS is straightforward, but the income tax
             | systems are not. Within the EU, France is the worst,
             | followed by Belgium, Denmark, and Germany. Portugal and
             | Ireland are very chill about tax returns. For the bad
             | countries, there is lots of paperwork. Literally every
             | transaction must be documented. On both sides. And they
             | will ask for the documents when they audit. And they will
             | challenge any cross-border transaction that results in
             | reduced local income.
             | 
             | 3) Africa. I've only dealt with South Africa, Nigeria, and
             | Egypt. South Africa was the easiest to deal with, and
             | Nigeria was surprisingly business friendly other than the
             | constant requests for bribes. Egypt should have been
             | straightforward (and there is a bit of language barrier),
             | but the bribes were not optional, even to file basic tax
             | returns.
             | 
             | 4) South America. There's a lot of it. So much of it. In
             | Brazil, you need certified letters just to send and receive
             | money...including tax payments. And there's a lot of
             | requests for bribes in other countries. But once you get
             | past the language barrier and the logistical hassle, it's
             | actually quite straightforward and logical. If not for the
             | military dictatorships and drug gangs, South America would
             | be a good place to do business (from a compliance
             | perspective).
             | 
             | 5) USA. Lots of laws. Lots of jurisdictions. But all
             | relatively straightforward. It only gets complicated if you
             | choose to minimize your tax burden (or maximize your
             | refund) by taking advantage of the many, many
             | complications. If your only source of income is W2 income,
             | you could finish your tax return in 15 minutes.
             | 
             | 6) Canada. Even Quebec, which insists on doing everything
             | in French.
             | 
             | 7) Australia. It's the least complicated tax system I've
             | dealt with, and the easiest to work with as a taxpayer. The
             | ATO is also quite easy to reach...I'm almost always able to
             | get a human on the phone within 5 minutes.
        
               | jagger27 wrote:
               | > Canada. Even Quebec, which insists on doing everything
               | in French.
               | 
               | Quebec would be the one place in Canada where you're
               | expected to do business in French. Maybe New Brunswick?
               | Even right across the river in Ottawa you'd have no
               | reason to use French in any official capacity.
               | 
               | Sure, you might want a FR/EN selector at the top of your
               | site since Quebec is a big market (within Canada).
        
               | jjcm wrote:
               | Huge +1 to Australia, speaking from a salary worker PoV.
               | So many of the Australian digital services are absolutely
               | fantastic. As an American who was working there, there
               | were often situations where I thought I did something
               | incorrectly because my mentality was, "if it was this
               | easy, I did something wrong and there are more steps".
               | 
               | It often literally is that easy.
        
           | shafyy wrote:
           | I have founded multiple companies in Germany and in the US.
           | Sure, in the US you have services like Stripe Atlas that make
           | it a bit easier. But still, I would not say it's much crazier
           | registering a company in Germany compared to the US.
           | 
           | Of course, it helps if you have a bit of an idea of legal
           | concepts and accounting, but to be honest, that also makes
           | sense, since you are starting a business.
           | 
           | This is not to say that we should not work to make it less
           | bureaucratic in Germany (and other countries).
           | 
           | I agree that applying to loan and grant programs within
           | Germany, and especially EU, are a super pain in the ass. I
           | definitely see some potential there.
        
             | tptacek wrote:
             | You can essentially create an LLC in Delaware (from
             | anywhere in the country) as easily as you can create an
             | Amazon account, so that's a big claim.
        
               | epolanski wrote:
               | You can create a full blow corporation in Delaware from
               | Europe in an easier way that you can open here.
               | 
               | Anyway, the benefits go beyond how easy it is to open,
               | the most important things are moving forward with things
               | like stock options, issuing shares, creating preferred
               | ones, etc, etc, taxes access to funding, etc..
        
               | tptacek wrote:
               | Are they? With a founding team? You can just boot up an
               | LLC and have a short operating agreement with 4/1 vesting
               | and equal allocations.
        
               | coffeebeqn wrote:
               | You'd just be moving the complexity around if you did
               | that. If you're residing and working in Europe then
               | having your company in the US will cause all kinds of tax
               | and logistical issues that you're probably not qualified
               | to deal with. Probably much less so than dealing with the
               | local paperwork. Everything your company does will now be
               | scrutinized and has to fit through two separate tax and
               | legal systems. Nothing simple about it
        
               | shafyy wrote:
               | You still need to deal with business registration, taxes,
               | accounting and so on.
               | 
               | You can also create a GmbH in Germany by downloading a
               | few free templates from the internet and making an
               | appointment with a notary. It's a bit more expensive than
               | creating an LLC, but not significantly (maybe a few
               | hundred dollars).
               | 
               | Especially since most of the cost come from running the
               | business (tax filings, accountings, business
               | registrations) and not the initial founding costs.
        
         | kakoni wrote:
         | So KFW (state investment bank?) has a thing called StartGeld
         | (startup loan). I've wondered about few practicalities 1) What
         | sort of collateral does bank expect from you? 2) Can you really
         | get 125ke or more like 10-20ke? 3) Interest rate is a single
         | digit number? 4) Can you really get 10 year payback periods?
         | 
         | Reason why I'm asking is that in Finland(where I live) these
         | startgeld terms seem like a dream come true for entrepreneur.
         | To give you an example;
         | 
         | 1) Tradiotional bank wants collateral for the loan. For a 5kEUR
         | loan, 5kEUR in deposits are needed. 2) There a lots of
         | Swedish/Norwegian "loan-houses" advertising their services for
         | companies, with interest rates are somewhere between 23-30% per
         | annum.
        
         | skeeter2020 wrote:
         | Parts of this feel a lot like Canada's SRED program, which is
         | intended to be a subsidy for technology research but the
         | expected bureacracy has spawned an industry of consultancies
         | that work solely to find marginal & questionable activities
         | within companies that qualify. It can be worth it for a company
         | to jump through the hoops - especially if they get something
         | while another company does all the work - but it's an
         | incredibly inefficient way to grow tech businesses.
        
           | morkalork wrote:
           | SRED and other grants/tax rebates is lifeblood for small tech
           | companies here. Also, you know you're a senior dev when you
           | make the yearly pilgrimage to meet with SRED consultants with
           | architecture diagrams in hand!
        
             | nickff wrote:
             | SRED is a waste of time for companies actually doing R&D,
             | and a profit center for consultancies getting 50% of a
             | pizza joint's write-off of a ski-doo.
        
         | coretx wrote:
         | Only applies to people with a degree. Institutionalised
         | nepotism. Just like how your chamber of commerce keeps out the
         | competition. Typical western decay/corruption. Closing the
         | ranks and drawing in other peoples money.
        
         | openplatypus wrote:
         | Which land?
         | 
         | Last time I checked and looked for different support scheme all
         | that was offered in Berlin was some 90s style support for
         | office equipment (we are fully remote) support or 1/2 salary on
         | an intern.
         | 
         | Truly pathetic back in the early 2024.
        
           | summarity wrote:
           | SA, links are below.
           | 
           | Berlin has different programs. An equivalent scholarship is
           | available through ESF+ funds: https://www.foerderdatenbank.de
           | /FDB/Content/DE/Foerderprogra...
           | 
           | I've also been part of HTGF and bmp funded startups in
           | Berlin, and those two are the most active players in seed
           | funding, if more traditional capital-for-equity is what
           | you're looking for. Both are also experienced with augmenting
           | their investment with EU and state (IBB) funds.
        
         | nullderef wrote:
         | How can I learn more about this? Is it the EXIST program?
         | 
         | I looked into programs like this but they seemed to require so
         | much bureaucracy that I'd be better off without them :(
        
           | summarity wrote:
           | I posted a bunch of links further downthread. There are also
           | likely non-profit/public institution in your state that will
           | help you navigate this. Of course they can't write the
           | business plan for you :)
        
         | gf000 wrote:
         | Can non-German citizens apply (citizen of another EU-country,
         | though)? I am planning to move to another EU country and
         | Germany is one strong contender, and this would make it even
         | better.
        
           | summarity wrote:
           | Not for these specifically, but most of them are funded by EU
           | grants. The current ESF funding period runs until 2027, so
           | you'd need to research which pathways to funding exist in
           | your country and how to apply.
        
         | fwip wrote:
         | Nitpick - if you need to apply and it comes with conditions,
         | it's not UBI. Perhaps a better word would be stipend?
        
         | thelock85 wrote:
         | This is somewhat akin to the U.S. government's SBIR grant
         | program. Phase I (generally $250-500K for a year)to develop and
         | pilot novel tech. Phase II ($1M) to develop scalable tech. And
         | Phase III to go-to-market. (I'm being intentionally brief here
         | as there is a lot of variability between participating
         | agencies).
         | 
         | Because each award solicitation is closely aligned to the
         | industry needs associated with a given agency (DoD, DHS, HHS,
         | NSF, DoEd, DoEnergy, DoCommerce, USDA, EPA, DoT, NASA), you are
         | on a fast-track if you can get into Phase I.
         | 
         | It's a ton of paperwork and bureaucracy --probably even more so
         | under current administration-- but still a great
         | alternative/addition to VC that doesn't take equity and forces
         | you into technical clarity.
        
         | joelfried wrote:
         | That sounds amazing! As a founder I'd be over the moon for it.
        
         | cmgriffing wrote:
         | I would love to know of some of the companies you know of that
         | have gone this route. Maybe nothing we've heard of, but still
         | sounds interesting.
        
       | muzani wrote:
       | I usually compare them as sharks vs bottom feeders. Either you
       | become the predator that eats all the big fish. Or you go
       | somewhere the big fish won't go.
       | 
       | There's the 'crab' model, but this isn't for startups. They're
       | old, companies like Yahoo who have a moat and can't leave it.
       | They're at evolutionary peak or rather a local maxima. They're
       | too difficult to change and a major change would make them too
       | vulnerable.
        
         | namaria wrote:
         | An ecosystem analogy should draw attention to the fact that
         | most biomass in most ecosystems is not in the apex predators
         | but in the lower trophic levels. Apex predators are a useful
         | regulatory mechanism for the ecosystem, not the be all end all
         | of natural selection.
        
           | muzani wrote:
           | Yup, the analogy falls apart. Basically don't eat unicorn
           | food.
        
       | submeta wrote:
       | Trying to be a unicorn killed many otherwise good products. For
       | instance Evernote. Or Wunderlist. Or Soundcloud.
        
         | tptacek wrote:
         | I mean, by the time Evernote died, they were an SFBA skyline
         | company, not a startup.
        
       | jillesvangurp wrote:
       | I live in a country (Germany) that is famous for having a lot of
       | "mittelstand". These are basically family owned businesses. Some
       | large German companies fall under this. Aldi and LIDL for
       | example, which are super market chains that at this point have a
       | global presence. And some large companies (Bosch, Siemens, VW,
       | etc.) are actually a multitude of smaller companies. Much of the
       | German economy is smaller and bigger specialized companies doing
       | their thing. Only some of them are public companies.
       | 
       | What these companies have in common is that they start small and
       | then grow organically. The main issue from a VC point of view is
       | not that these aren't good companies but that it can take decades
       | for them to turn into big companies. But from the point of view
       | of the people founding these businesses, it's a good, honest way
       | to succeed in life.
       | 
       | There's nothing wrong with the principle of starting a company to
       | make money from whatever it is you do at whatever scale you are
       | doing it. But it should drive your decision making as to whether
       | or not you give chunks of your company away to an investor. It
       | might stop being your company if you do.
       | 
       | Also, if you go down this path. Stop calling yourself a startup.
       | It scares away customers. They don't want to hear that you are a
       | flaky wannabe that is still figuring it out. They want to hear
       | about your other customers and how awesome whatever it is you are
       | selling is. They want to be re-assured that it is safe for them
       | to enter into a multi year customer relationship with you.
       | Projecting that you are new to all this company stuff and might
       | not be around in six months is exactly the wrong message for
       | them. They don't want to hear about what you are going to do,
       | they want to hear about what you have done already. The stuff
       | that gets VCs horny will scare away customers. If you are
       | pitching customers and VCs at the same time, make sure you have
       | two very different pitches. And if you are going to pitch VCs, it
       | actually helps if you have customers. The more business you have
       | the stronger your negotiation position.
        
         | debarshri wrote:
         | I was part of mittelstand once.
         | 
         | I think it is very hard to compete in the market where lot of
         | things are subsidized by VC money. The new VC backed companies
         | have more money for marketing, subsidized sales wherein older
         | orgs are hard to move.
         | 
         | Esp. for german orgs, they are very hierarchical, getting an
         | innovation out is hard. Add union to the mix. Their margins are
         | razor thing. It is a struggle. I can imagine back in the day,
         | they moved the innovation needle.
         | 
         | Lot of these companies are often bailed out by the government
         | as they employ alot of people.
        
         | paulddraper wrote:
         | Yes that's not how Germany produces OpenAI or Space X.
         | 
         | But it's how you produce a lot of other things.
        
           | PaulRobinson wrote:
           | Only psychopaths with other people's money to burn want to
           | produce OpenAI or Space X.
           | 
           | I think if you want to produce a sustainable business that
           | lasts a long, long time, and provides a good product to a lot
           | of customers, and employ a lot of good people and provide
           | them with a good living, you want to do this, not that.
        
             | paulddraper wrote:
             | So...VCs
             | 
             | (:
        
         | epolanski wrote:
         | I see your point, but at the end of the day you look at the 30
         | biggest companies in Germany by market cap and they are
         | essentially the same after decades which is not really a
         | symptom of a dynamic economy (for good and bad).
        
       | senko wrote:
       | I do like the idea in general and feel there's a lot of room for
       | improvement between the (VC / bootstrapping) extremes.
       | 
       | However, the middle path from the article presumes the existence
       | of VCs willing to join you on that path. The article waves this
       | away with:
       | 
       | > angel investors are generally more open to a 2-3x ROI
       | 
       | For a $1M round you'd need to find 10-20 such angels (assuming
       | $50k-$100k average check size) willing to accept small upside,
       | for which you'll have convince them there's commensurately
       | smaller risk. This will probably mean you have some revenue and
       | some sense of where PMF might lay or some kind of brand/pedigree.
       | 
       | Do not underestimate the value of YC brand and being able to
       | present on Demo Day gives you. A random Jane from Ohio building
       | her tech company would have a _lot_ harder time finding those
       | 10-20 angels, to put it mildly. I 'd be more careful when
       | extrapolating path-dependent success into a general strategy.
       | 
       | That said, my gut feeling is there's room for the next Paul
       | Graham to fill that space - somehow.
        
         | mfld wrote:
         | That is what I was wondering as well. Where can I find
         | investors willing to invest up to $1M with an expected 2-3x ROI
         | on typical VC terms? In particular, for pre-revenue ventures.
         | And how can you keep that 90%+ equity with 10 angel investors?
        
         | zipy124 wrote:
         | For smaller amounts of monies such as PS250k or PS1mm, it is
         | much easier to get funding, since a decent amount of countries
         | offer tax relief to the investors for example in the UK through
         | EIS, SEIS, or even VCT. These offer advantages to angels over
         | the VC's.
         | 
         | In addition the whole point of this piece is that you are
         | generally looking to grow slower, thus having smaller capital
         | requirements and burn rate.
        
         | nico wrote:
         | > This will probably mean you have some revenue and some sense
         | of where PMF might lay or some kind of brand/pedigree.
         | 
         | > Do not underestimate the value of YC brand and being able to
         | present on Demo Day gives you
         | 
         | Except to get into YC you also need to have very good traction
         | and a plan to 10x that quickly
         | 
         | The two exceptions to that I've seen are: 1) you've had a good
         | exit before, 2) you graduated from Stanford, Yale, Harvard, or
         | similar
         | 
         | So for people with neither of the above, finding 10-20 angels
         | might actually be more doable than getting into YC. Although,
         | once you've done that, YC is a lot more likely to take you in
        
           | tptacek wrote:
           | I can't speak for YC, but as an operator: the primary reason
           | to go to YC is to smooth a path for later fundraising, and if
           | you plan to fundraise, you need something like a 10x
           | trajectory, because VC portfolio math doesn't work for
           | companies without it.
        
         | YetAnotherNick wrote:
         | Also almost always angels profit either from secondary in next
         | rounds from VC or acquisition or IPO. In general it is very
         | hard to return back 2-3x in say 2-3 years without going to VC
         | for next round.
        
       | Oras wrote:
       | Someone investing $1M for 10% might better off buy gold or a
       | property.
       | 
       | It sounds good for me as a founder, but from investor point of
       | view, this is pointless. Why taking a huge risk for 10%?
        
         | s_dev wrote:
         | Because gold will appreciate reliably to an extent but a
         | company can appreciate in value far exceeding what gold can --
         | that's the risk/reward trade off.
        
           | Oras wrote:
           | The chances of a startup failing is way higher than gold
           | degrading in price.
        
             | s_dev wrote:
             | It sure is and many do choose gold for this reason. It
             | depends on how much risk you want to expose yourself to.
        
             | 9rx wrote:
             | Hence why the potential upset of a business is so much
             | higher. Risk vs. reward, as usual.
        
         | jerrygenser wrote:
         | Portfolio diversification
        
         | anticorporate wrote:
         | There are other good replies as well, but I would add to the
         | list mission-based investing.
         | 
         | I would easily consider a positive impact along with risk and
         | returns when making an investment decision. Not everyone would,
         | and not everyone should, but it is a part of the funding
         | landscape.
        
         | xandrius wrote:
         | If for 1M I get 10%, the company is valued at 10M.
         | 
         | Going from 10M to 20M is not a big stretch, and that would net
         | me 1M already. More than gold appreciation I believe.
        
           | pyb wrote:
           | 1M "on paper", no cash
        
           | Nemi wrote:
           | 10M to 20M in what amount of time? This is not incidental, it
           | is critical to determining IRR (Internal Rate of Return).
           | 
           | If the company goes to 20M in 10 years, that sounds great,
           | but is only a 7% compound rate of growth. I can get that with
           | much less risk by investing in the S&P 500. And don't
           | discount the risk. It is critical. A small business has a
           | very large chance of 100% total loss. Compare that to the 500
           | index, which has a very small chance of a 50% loss, max.
           | 
           | To count for risk, I would look for a doubling (10M to 20M)
           | in at least 2-3 years, min.
           | 
           | You also have to think about liquidity. If you want to cash
           | out, who is going to buy your shares at the price you want?
           | This might not be as easy as you might think. I can liquidate
           | 500 index shares in seconds. It might take a year or more to
           | find a buyer for your 10% at the price you want.
        
       | Obertr wrote:
       | I'll send this to my competition thanks!
        
         | ascendantlogic wrote:
         | Why are you posting here when you could be crushing it(tm)
         | delivering 100x value to your shareholders? You've already
         | failed.
        
       | WhereIsTheTruth wrote:
       | VC culture gives you the USA, a failing empire and a "silicon
       | valley" which hasn't seen silicon for 3 decades
        
       | JSR_FDED wrote:
       | A VC will build a portfolio of startups that each have the
       | potential to do massively well. After that they don't care which
       | of the portfolio companies lives or dies, as long as one explodes
       | and compensates for the others.
       | 
       | As a founder you care very much which of your companies succeeds,
       | as you only have one.
        
       | floppiplopp wrote:
       | I was being called a unicorn in a professional setting...
       | unfamiliar with the term, I immediately thought I was being
       | insulted, because unicorns exist just in people's imagination and
       | fairy tales.
        
       | timestep wrote:
       | Glad someone is talking about the option other than selling to
       | VCs or ramen diet start ups. The tech community might have
       | collectively forgotten the other option.
        
       | shahzaibmushtaq wrote:
       | True that, and your startup doesn't need to be a success in
       | people's eyes.
        
       | pjmlp wrote:
       | Here is another one, the company doesn't need to have an endless
       | exponential growth to have a sustainable business.
        
       | istvanmeszaros wrote:
       | I am a big believer in Seed-Strapping. You need some initial
       | capital to get you started (can be as low as a few months of your
       | own salary). But you should aim to bootstrap your solution.
        
         | bob1029 wrote:
         | Being forced to bootstrap with your own funds is the best
         | bullshit business filter I am aware of. I also think it says a
         | little bit about the founder's ability to maintain some amount
         | of stability in their life and put their money where their
         | mouth is. Everyone can come up with ideas. How sure are you of
         | yours? Are you willing to use some of your own money to prove
         | it out? No? Then I guess I'm not that interested either.
         | 
         | The way I am trying to do this now is to only ask for money if
         | I can obtain at least one paying customer who is willing to
         | vouch for me. If I can't market an MVP to at least one small
         | shop, I don't know why a non-fraudulent business partner would
         | want to work with me. In any case, I wouldnt feel great about
         | that relationship.
         | 
         | I've done the burn someone else's fifteen million bucks thing
         | on tech stack shiny rabbit chases. It's really not a fun time
         | in retrospect. Mostly just a sick feeling all the way to the
         | bottom.
        
           | LikeAnElephant wrote:
           | Totally with you. If the plumber in my neighborhood can start
           | a business with all their overhead, then why can't I on a
           | $5/mo Digital Ocean server?
           | 
           | It really comes down to being willing to start small and grow
           | within your means (even if that means a SMB loan or small
           | investment).
           | 
           | But if you can't find even 1 customer then it's likely you've
           | started building without talking to actual customers.
        
         | zupa-hu wrote:
         | Seems like you are a startupper from Hungary? Shoot me a mail,
         | I love getting to know other local startuppers. (in profile)
        
       | neom wrote:
       | The problem with this idea is that capital markets exist and
       | capital seeks compounding. If there is a market to be addressed
       | and it has size, someone will go in and displace you with a cash
       | flywheel.
        
       | tlogan wrote:
       | I think the post is off.
       | 
       | How exactly is a VC--or any investor, really--supposed to make
       | money from a startup that's aiming for a "middle of the road"
       | outcome? That just doesn't add up. In that case, wouldn't it make
       | more sense to invest in something safer or more traditional?
       | 
       | From what I understand, the very definition of a startup is tied
       | to ambition. Founders need to be aiming for the moon--or at least
       | something close to it. If you're not taking big risks with the
       | potential for big rewards, can you even call it a startup?
        
         | pc86 wrote:
         | People use "startup" to mean "start up business" and not
         | "business that is aiming for rapid, borderline-unsustainable
         | growth and very likely requires hundreds of thousands,
         | millions, tens of millions of dollar to even start thinking
         | about achieving it," which is what the actual definition is.
         | 
         | VCs aim for 1 out of 50 investments to return 100x what they
         | put into it, and the rest of them to die quickly and stop
         | taking their attention. A company kicking off 5% returns every
         | year is counterintuitively worse than flaming out immediately.
        
           | tlogan wrote:
           | In the tech and venture capital (VC) world, a startup is
           | usually defined by its intent to grow fast and at scale.
           | 
           | If you're using the term "startup" in a tech/VC context: Yes,
           | high growth is core to the definition.
        
       | felideon wrote:
       | Isn't this the gap TinySeed tries to fill?
        
       | tiffanyh wrote:
       | "Startup" implies VC-backed company.
       | 
       | And VC's invest in companies to get a 100x return.
       | 
       | Which almost by definition means, if you run a startup - you
       | _need_ to get it to become a unicorn for it to be successful.
       | 
       | Otherwise, why take VC money ... and just bootstrap it instead.
        
         | AbstractH24 wrote:
         | I'm by no means an expert on this, but I never assumed
         | "startup" implies VC-backed. I thought "VC-backed startup"
         | meant that and "bootstrapped startup" meant not.
         | 
         | That "startup" was an indicator of not being an incumbent in
         | the space and using technology to disrupt things.
         | 
         | But in an increasingly tech-first world, it does beg the
         | question what separates a tech first SMB from a startup.
        
         | the_bear wrote:
         | I think there are two common definitions of startup, and
         | neither require VCs to be involved.
         | 
         | One (seen elsewhere in these comments) is any small business. I
         | personally don't like that definition because there is a pretty
         | big difference between a local coffee shop and the thing we all
         | mean when we say "startup".
         | 
         | The other one which is more common here is a company that is
         | currently small, but the business model involves getting much
         | much larger. There's a blurry line between a small business and
         | a startup with this definition, but it seems to be a "you know
         | it when you see it" type of thing.
         | 
         | Companies like Mailchimp and Atlassian (in their early days)
         | clearly qualified as startups even though they hadn't raised
         | VC. You might say they're outliers, but so are the VC-backed
         | companies that reach that level of success. If a small company
         | is growing quickly and on pace to become a multi-billion dollar
         | company, it seems weird to say they're not a startup just
         | because they didn't raise money from the right people.
        
           | jasode wrote:
           | _> Companies like Mailchimp and Atlassian (in their early
           | days) clearly qualified as startups even though they hadn't
           | raised VC. _
           | 
           | Even the Paul Graham essay defining "startups" the way he saw
           | it said "VC funding" wasn't required:
           | https://www.paulgraham.com/growth.html
           | 
           | It's just that many _mentally associate_ "startups" with VCs
           | and software tech because that's often how rocket-ship growth
           | happens.
        
         | carlosjobim wrote:
         | Most venture capital is invested into companies with
         | traditional business models, not extreme growth ventures.
         | 
         | Most startups are still traditional business model. Every
         | company was once a startup.
         | 
         | My local supermarket was funded by the people living in the
         | community, each buying a few shares. I don't think any of them
         | expected 100x return.
        
           | tiffanyh wrote:
           | > Every company was once a startup.
           | 
           | I disagree.
           | 
           | Would you consider your neighborhood restaurant a "startup".
           | 
           | Startup for many people implies "high growth".
        
             | carlosjobim wrote:
             | > Would you consider your neighborhood restaurant a
             | "startup".
             | 
             | Of course, they started at one point, didn't they?
        
               | tiffanyh wrote:
               | My 8-year child will be excited to know their lemonade
               | stand is a "startup".
               | 
               | I'll have to put that on their college application form
               | as an achievement.
        
       | 2d8a875f-39a2-4 wrote:
       | Yeah your small business doesn't need to be a unicorn.
       | 
       | But your small business that a VC has bought part of does.
        
       | smjburton wrote:
       | Although it's good to look into alternatives to bootstrapping vs
       | VCs, the funding source isn't the only factor to consider.
       | Balancing how quickly you need to enter the market and how much
       | ownership you feel comfortable having over the final product will
       | ultimately drive the decision on how to fund a venture too.
        
       | roland35 wrote:
       | If everyone was a unicorn, wouldn't that by definition mean they
       | weren't unicorns??
        
         | DamonHD wrote:
         | Given the definition I know, of a valuation of >= USD1B, no.
        
         | apparent wrote:
         | That's why there are decacorns, because of unicorn-flation.
        
       | _fat_santa wrote:
       | > even a relatively small deal would produce a life-changing
       | outcome for the founding team.
       | 
       | I run a SaaS with a business partner and this is basically our
       | thesis for getting rich. My saying around this is "This amount of
       | revenue/profit will cause a company of 500 or 1000 to go
       | bankrupt, but it will make a company of 5-10 filthy rich"
        
         | ZeroTalent wrote:
         | This is exactly what I am doing. I started another startup in
         | February 2024. After a year, I crossed $1M in annual profit
         | with three employees. I am not planning to scale humans.
         | Profits are growing, and we don't need to hire more people.
         | LLMs and scripting automation are doing the work of approx.
         | 20-30 people -- this wasn't possible before.
        
           | all2 wrote:
           | I'd be curious to hear about how you are managing quality on
           | LLM generated stuff.
        
             | margalabargala wrote:
             | They probably mostly don't need to be.
             | 
             | Most SaaS companies are _not_ doing anything particularly
             | innovative or novel. Most of them provide value via putting
             | in the work to glue together several other APIs, automating
             | something that previously was harder to script /automate,
             | or simply applying an idea that another company pioneered
             | to another market segment: "It's like Theranos but for
             | barbers!"
             | 
             | These use cases are generally so typical of the technology
             | being used, that LLMs can do a lot of work to script things
             | and it's usually pretty easy to QC.
        
         | YetAnotherNick wrote:
         | Sorry but I think your saying is wrong.
         | 
         | > This amount of revenue/profit will cause a company of 500 or
         | 1000 to go bankrupt
         | 
         | Or more likely it would make them fire 995 out of 1000 and the
         | remaining 5 could be almost as rich as you 10, and they have
         | advantage of spending for few years on marketing and better
         | development.
        
       | dadrian wrote:
       | You need to be a unicorn or you need to only take angel checks.
       | This is not complicated.
        
         | LikeAnElephant wrote:
         | Or, you know, build a business that customers are willing to
         | pay for...
         | 
         | Spend less than you earn. Maybe get an SMB loan if the numbers
         | work. This approach is older than the tech industry.
        
           | 9rx wrote:
           | Trouble is that there isn't much the consumer is willing to
           | pay for anymore. They've become accustomed to devices like
           | their phone where a single purchase fulfills an endless
           | number of functions. The thought of buying much more is
           | becoming a foreign concept. To complicate matters: For what
           | they are not buying, they aren't saving up the money ready to
           | deploy when something compelling does come around. They've
           | decided to redirect that money into paying more for things
           | like housing instead. Good luck chipping that away.
           | 
           | There is still plenty of opportunity to build a business that
           | sells to customers who are collecting those angel checks
           | (directly or indirectly). But that is dependent on at least
           | some businesses being funded by angels.
        
             | LikeAnElephant wrote:
             | I respectfully disagree that there's no business
             | opportunity that people are willing to pay for.
             | 
             | If your only target are developers or the tech industry,
             | maybe, but there's a whole world of non technical business
             | people with problems that have extremely easy (and boring)
             | technical solutions.
             | 
             | I've recently signed up my third customer paying $49/mo
             | with a simple CRUD app. No targeted ads or landing pages. I
             | literally walked into offices in my town and asked what the
             | most annoying part of their job is and I made a prototype.
             | They signed a 6 month commitment.
             | 
             | They're amazed at my "computer skills" only because they
             | don't know any better.
             | 
             | Not saying I'll become insanely rich, but my goal is a
             | reasonable living ($200-$300k) within 5 years.
             | 
             | All this to say I think the opportunities in this market
             | are there, but they look different.
        
               | 9rx wrote:
               | _> I literally walked into offices in my town and asked
               | what the most annoying part of their job is and I made a
               | prototype._
               | 
               | Consumers don't have offices. You are looking at a
               | business-to-business transaction, which is where we said
               | there is still opportunity, in large part thanks to those
               | collecting angel money.
               | 
               | If you are going to disagree, surely you can provide an
               | example of where you have sold to the consumer? Affirming
               | that you could only find opportunity selling to other
               | businesses too makes it seem like you _do_ agree.
        
               | tptacek wrote:
               | Literally every freelancer can tell you a story that
               | refutes what you're saying here.
        
               | 9rx wrote:
               | The only real tech "freelancing", if we are to call it
               | that, opportunities as it pertains to consumers is
               | possibly in fixing someone's home computer/phone, and
               | that is within the small set of things consumers are
               | still willing to pay for. In fact, one's phone was
               | explicitly mentioned. But it is unlikely that most
               | "freelancers", within the tech sphere, are making a
               | business out of that.
               | 
               | Maybe we all have a grandmother tossing a few bucks out
               | here and there when she needs help. Is that what you
               | mean?
               | 
               | But that's ignoring that freelancing itself is normally a
               | business-to-business transaction _by definition_ , so
               | your assertion is a bit strange if we are to stick to
               | general understandings. What is the pet definition you
               | are trying to use here that should change our
               | understanding?
        
               | tptacek wrote:
               | Are we just talking past each other here? Are you saying
               | that it's hard to bootstrap a pure B2C business using
               | only B2C revenue sources? Because that's not what I'd do;
               | I'd consult _to other businesses_. That 's what 37signals
               | did.
        
               | 9rx wrote:
               | _> Are you saying that it 's hard to bootstrap a pure B2C
               | business using only B2C revenue sources?_
               | 
               | I said that consumers don't like to buy much these days,
               | so business opportunities are effectively limited to
               | selling to other businesses.
               | 
               | But businesses can't absorb buying your wares if they
               | can't sell to someone else in kind - eventually meaning
               | the consumer. That is, unless they have angel money to
               | burn. So what was also said is that even within the B2B
               | space, you are bound to be dependent on angel money even
               | if you don't receive it directly. Meaning, as it
               | pertained to the comment that came before it, that
               | _someone_ needs to accept the angel money to keep the
               | house of cards standing.
               | 
               |  _> That 's what 37signals did._
               | 
               | 37signals doesn't strike me as trying to tackle B2C in
               | any meaningful capacity either. 'Hey' plays that angle a
               | little bit, which is maybe what you are thinking of, but
               | it is clear that selling to business is still the bread
               | and butter even there.
        
               | tptacek wrote:
               | I think you should just take "yes" here for an answer
               | because very obviously you can make lots of money
               | freelancing/consulting to other companies.
        
               | 9rx wrote:
               | "Yes" doesn't explain your perspective, though. Obviously
               | you can make money selling to other businesses. Nobody
               | would think otherwise and the discussion that was taking
               | place fundamentally wouldn't have been possible if that
               | weren't the case. But what is it that you want to add to
               | the discussion? That is what is not clear.
               | 
               | You put in time to tell us something. It is no doubt
               | interesting. But, unfortunately, it got lost along the
               | way. I am still interested in whatever it may be.
        
               | LikeAnElephant wrote:
               | My broader point is that if you want to build a business
               | there's a ton of opportunity if you're not overly picky
               | on what that opportunity looks like. B2B, B2C, mobile,
               | web, node, Python, PHP. None of it really matters.
               | 
               | > You are looking at a business-to-business.. which is
               | where we said there is still opportunity, in large part
               | thanks to those collecting angel money.
               | 
               | You might be mixing up opportunities within the tech
               | industry with using tech to build a business within
               | _other_ industries. Angel money isn 't really a "thing"
               | for the latter, and that's where I'm pointing to
               | opportunity.
               | 
               | But by all means keep on pushing B2C if that's your
               | passion
        
               | 9rx wrote:
               | > My broader point is that if you want to build a
               | business there's a ton of opportunity if you're not
               | overly picky on what that opportunity looks like.
               | 
               | That point was already firmly established before you
               | arrived. What were you hoping to _add_?
               | 
               |  _> You might be mixing up opportunities within the tech
               | industry with using tech to build a business within other
               | industries._
               | 
               | Industry doesn't matter. An economy is all connected.
               | What does matter is that at some point your sale needs a
               | "final destination". If you sell to another business,
               | they are going to need to pass the need on to the next
               | hop. If they fail to do that, they will go out of
               | business, and soon you will too.
               | 
               | That means either a consumer, someone with angel money to
               | burn, or government (which is, as it pertains to this
               | discussion, basically the same as angel money). Angel
               | money keeps _a lot_ of these B2B businesses alive. You
               | might not need to accept the angel money directly, but
               | someone needs to in order to support the system we have.
        
               | LikeAnElephant wrote:
               | Sounds like you've got it figured out then. Best of luck!
        
               | 9rx wrote:
               | No. I remain unsure about what you were trying to add.
               | You must have had some kind of astute observation that
               | warranted your time to formulate a response - more than
               | once. But, I'm afraid it went over my head. Perhaps you
               | can frame it in another light?
        
             | whilenot-dev wrote:
             | B2C isn't the only business model, businesses and
             | governments pay for a ton of stuff.
        
               | 9rx wrote:
               | _> businesses and governments pay for a ton of stuff._
               | 
               | Yes, that was addressed in the second half of the
               | comment. But ultimately business must serve consumers -
               | unless angel money is paying for. If you sell to a
               | business, who sells to a business, who sells to a
               | business, who sells to a business collecting angel checks
               | you are still dependent on angel money.
               | 
               | Government too is effectively the angel model. The money
               | will be there even if the consumer isn't being served
               | anything they want to pay for.
        
           | tptacek wrote:
           | Nobody disagrees with that. The clear subtext to that comment
           | is "if you plan to raise money". You can bootstrap a
           | successful firm without raising a dollar.
        
       | b_fiive wrote:
       | I don't know much about the fund itself, but
       | https://www.indie.vc/ seems like their whole thesis is this
       | middle path.
        
       | justinzollars wrote:
       | We are currently fundraising - and we consider this a valid path
       | if VCs don't bite. We have customers and no matter what - we are
       | building something valuable. Nice post!
        
       | beambot wrote:
       | https://paulgraham.com/growth.html
       | 
       | "A startup is a company designed to grow fast. Being newly
       | founded does not in itself make a company a startup. Nor is it
       | necessary for a startup to work on technology, or take venture
       | funding, or have some sort of "exit." The only essential thing is
       | growth. Everything else we associate with startups follows from
       | growth."
        
         | mediaman wrote:
         | Yes, this is what every venture capitalist says. You aren't
         | doing a startup unless you want extreme growth, which requires
         | our services and cuts us in. Building in a capital efficient
         | way that generates substantial wealth for founders, but without
         | giving VCs a cut of the pie, is, of course, "not a real
         | startup," and often also slandered as a "lifestyle business"
         | for low-ambition people.
         | 
         | PG is great in many ways but he's not the person I'd turn to
         | for an unbiased opinion on what counts as a "startup."
         | 
         | The founders I'm particularly impressed with are the ones who
         | have such a nuanced understanding of capital efficiency that
         | they _do not require_ VC, and only take money much later in the
         | cycle when they can basically dictate terms and want hundreds
         | of millions for liquidity or whatever (see, e.g., Joe
         | Mansueto).
        
           | milesrout wrote:
           | It is the definition of the word. Nowhere does pg say you
           | can't start a non-startup business.
           | 
           | >The founders I'm particularly impressed with are the ones
           | who have such a nuanced understanding of capital efficiency
           | that they do not require VC, and only take money much later
           | in the cycle
           | 
           | That isn't "understanding capital efficiency" it is called
           | having enough capital already.
        
             | mediaman wrote:
             | Your comment seems to suggest that you don't see any
             | difference between "capital efficiency" and "having
             | capital."
             | 
             | The terms mean very different things. Capital efficiency is
             | measured by metrics such as the cash conversion cycle. It's
             | possible to design a business model in such a way that you
             | have negative cash conversion cycles, which cause you to
             | actually generate cash as a function of growth (even when
             | unprofitable by GAAP!), which is the opposite of most VC
             | funded businesses whose burn rate is roughly a function of
             | their growth rate.
        
       | Eridrus wrote:
       | It's obviously better to raise the optimal amount and no more.
       | But things are not always so clean, and the best time to raise is
       | when your company is killing it, not when you're running out of
       | cash and trying to make it to profitability.
       | 
       | I think one option this approach ignores is the ability to raise,
       | but not spend profligately and not give up board seats.
       | 
       | E.g. if you raise $10m, but still have $8m in the bank, a $10+8m
       | exit is still possible. You do lose whatever percentage on top of
       | liquidation preferences you sold, but the $10m in insurance can
       | be helpful.
       | 
       | Another thing to keep in mind is that once you have competitors,
       | the pace at which your invest and ship is not entirely up to you.
       | If your competitors raise more and manage to ship more or out-
       | market you, your product is going to get squeezed out of the
       | market.
       | 
       | Slack is sort of the prime example in my mind here of a pretty
       | unimpressive product dominating the space through fundraising.
       | None of their erstwhile competitors had good outcomes because
       | Slack just sucked all the oxygen out of that space and the only
       | company who could really compete with that turned out to be
       | Microsoft.
        
         | tptacek wrote:
         | If you raised $18MM total in two rounds and then sell for
         | $18MM, you're going to walk away with a signing bonus for the
         | new company and little else, right? You can't generally sell in
         | order to distribute the proceeds of an investment round to the
         | company operators.
        
           | Eridrus wrote:
           | I am mostly imagining the "happy middle" scenario where you
           | raise $1m and sell for $10m in cash, but modified to assume
           | you raised $10m and spent $2m of it, and then got the $10m in
           | cash from the acquirer, and still have $8m in the bank
           | account, you would give back $10m to your investors per the
           | liquidation preferences and then split the remaining $8m.
           | 
           | You are in a worse boat than if you had only raised the $1m
           | and then sold for $10m, but the founders probably still walk
           | away with ~5-7m pre-tax (depending on how much equity the
           | $10m cost you over 1-2 rounds), and you're in a better
           | position than if you had run through the $1m and hadn't quite
           | gotten to a thing worth $10m.
        
       | datavirtue wrote:
       | First time on substack, apparently first time writing also.
       | Enough undefined acronyms to get an 8th grader smacked.
        
         | boxed wrote:
         | > For most B2B SaaS businesses, you shouldn't need more than
         | $1M in capital to get to PMF, find a GTM motion that works (not
         | that it needs to scale), and reach an ARR figure where the
         | revenue multiple for valuation starts to look pretty tasty--
         | enough to offer significant upside even after investors are
         | paid out.
         | 
         | That sentence (yes, ONE sentence) is some of the worst I've
         | seen.
        
           | ninetyninenine wrote:
           | You don't speak tech bro.
        
           | Ylpertnodi wrote:
           | >That sentence (yes, ONE sentence) is some of the worst I've
           | seen.
           | 
           | "[S]ome", as in 'plural'? Perhaps 'one of', may be better?
        
         | clusterfook wrote:
         | _Abbreviations_ :-) being defined or not depends on the
         | audience, so it is not a law that you need to define them. PMF
         | (product-market fit) and GTM (go to market) I would define
         | though.
        
       | jamesjyu wrote:
       | This is what we did for Sudowrite. Took a small seed and got to
       | profitability within 2 years by hiring within our means and laser
       | focusing on our users. Happy to answer questions!
        
       | bdcravens wrote:
       | The company I work for is a small company that has enabled above-
       | market results for everyone employed. Almost 20 years ago the
       | founder saw a specific niche, and went after it aggressively,
       | having software built out of his own savings. We've never taken a
       | dime of outside funding (aside from PPP loan in 2020, allowing to
       | us to lose no employees despite our income being decimated). He's
       | very aggressive about keeping expenses low, but he takes care of
       | his employees, knowing they are the most valuable part of his
       | company. (Self-serving for me to say I know, but it really is his
       | value system)
        
         | ilrwbwrkhv wrote:
         | No VC company has done what valve has done. More companies
         | should be like valve. YC is also no longer a good deal for a
         | company which has even a little bit traction.
        
       | apparent wrote:
       | > so if you're aiming for a $10M outcome, they won't be
       | interested
       | 
       | VCs won't be interested if you're aiming for a $100M outcome
       | because what you aim for is generally loftier than what you hit.
       | If you're aiming for $100M you might sell for $25M or $50M, which
       | is generally uninteresting to VCs.
        
       | haloblue wrote:
       | Currently in a seed funded by a very simple cap table, pre-series
       | whatever SaaS company. This post resonated with me as we will
       | have to raise money later this year and I'm dreading having to
       | take institutional capital. There is another way.
        
       | jiveturkey wrote:
       | > For most B2B SaaS businesses, you shouldn't need more than $1M
       | in capital to get to PMF
       | 
       | I'm not sure that's true today. Author is a one-time founder that
       | had some success. He exudes selection bias. Note: i'm not poo-
       | pooing him that "oh he's only founded one company". Don't read
       | into it that much. I'm just expressing that he has the standard
       | hubris that any one-time successful founder would have. After
       | that single success he's already enlightening us with his wisdom.
       | 
       | Of course there are such businesses, but "most" of those aren't
       | startups. I don't think PMF is a term that even applies to such
       | SMBs. PMF implies scale and repeatability of the sales process --
       | becoming a unicorn is baseline now.
        
       | garrickvanburen wrote:
       | I'm always conflicted about this because it's like saying the sky
       | is blue.
       | 
       | Stepping outside of the VC startup bubble, we see small self-
       | funded businesses are the norm. It's the neighborhood businesses
       | all around us.
       | 
       | 82% of all US business have <10 employees
       | https://forstarters.substack.com/p/for-starters-10-the-three...
       | 
       | 99.976% of new businesses don't raise venture capital.
       | https://forstarters.substack.com/p/for-starters-32-start-wit...
        
         | system2 wrote:
         | HN wants to hear what they already know, what to hear, or agree
         | on.
        
         | bbor wrote:
         | I'm guessing you know this, but for those new to the terms:
         | what this post describes as the "VC route" and the "bootstrap
         | route" are usually referred to as "growth businesses" and
         | "lifestyle businesses" (i.e. pays for the lifestyle of the
         | founders).
         | 
         | As a big believer in the need for syndicated worker's coops, I
         | think this basic distinction is a pretty great radicalization
         | tool against the current system ;)
        
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