[HN Gopher] Chaos in the Cloudflare Lisbon Office
       ___________________________________________________________________
        
       Chaos in the Cloudflare Lisbon Office
        
       Author : jgrahamc
       Score  : 244 points
       Date   : 2025-03-17 14:38 UTC (8 hours ago)
        
 (HTM) web link (blog.cloudflare.com)
 (TXT) w3m dump (blog.cloudflare.com)
        
       | umvi wrote:
       | Is this just for PR/show and the real entropy generator is
       | standardized across sites to be something boring in some back
       | room? Or if a terrorist came in and cut power to a chaos wall
       | would it really cause an extended outage?
        
         | linsomniac wrote:
         | >if a terrorist came in and cut power to a chaos wall
         | 
         | That's an interesting way of saying "if the wall loses power".
         | Your name wouldn't be Hans Gruber, would it?
        
           | 6stringmerc wrote:
           | "I'm a thief and an excellent one at that, and considering
           | I've just promoted myself to kidnapper, you should show some
           | respect!"
        
             | gunian wrote:
             | meh hollywood needs to upgrade its villains lol their
             | narrative is just boring and trite
        
         | jgrahamc wrote:
         | Details of how we use this are here:
         | https://blog.cloudflare.com/harnessing-office-chaos/
        
         | brookst wrote:
         | It's an odd world when a hypothetical terrorist is looking to
         | reduce entropy.
        
           | thinkingtoilet wrote:
           | If your goal is to weaken encryption, reducing entropy could
           | be a step along that path.
        
             | brookst wrote:
             | Sure, but it is amusing to imagine terrorist cells plotting
             | to reduce entropy.
             | 
             | There's a SF story to be had here: the global
             | superintelligence uses bits of litter and fallen leaves and
             | stuff to generate unbreakable encryption; the terrorists
             | wage a global campaign to clean up litter, prune trees, get
             | everything neat and orderly in order to hack the system...
        
               | thinkingtoilet wrote:
               | Agreed! Your comment did give me a chuckle.
        
               | rzzzt wrote:
               | Lava lamp factories are subverted so that the wax mixture
               | flows in a straight line without any turbulence
               | whatsoever. Dice land on a 3 each time they are rolled,
               | anywhere in the world. Casinos disintegrate swiftly
               | accompanied by a bright flash.
        
           | deadbabe wrote:
           | It's a form of eco-terrorism.
        
           | amarcheschi wrote:
           | It sounds something straight out of a cyberpunk novel, some
           | sort of enthropy thief
        
           | praptak wrote:
           | Entropy does not always align with what we perceive as
           | chaos/disorder!
           | 
           | Crystals are generally considered pretty orderly, yet the
           | oversaturated solution actually gains entropy when it
           | crystallizes.
        
         | pbnjay wrote:
         | Given the redundancy of multiple locations, I think even
         | cutting power it would be difficult to cause an extended
         | outage.
        
         | jgrahamc wrote:
         | That sort of happened on "NCIS", Season 16, Episode 1:
         | https://blog.cloudflare.com/statement-concerning-events-at-g...
        
         | crazygringo wrote:
         | It just injects additional randomness into randomness that is
         | already perfectly fine. It's basically for PR/show, but it is
         | actually used. But without it, things work fine too.
        
           | thih9 wrote:
           | If it silently crashed and started to output a static number,
           | would this affect any systems negatively?
        
             | luuio wrote:
             | a random number (existing entropy) XOR with a static number
             | (the crashed wall) is still a random number, me think
        
             | crazygringo wrote:
             | Surely not. If you're seeding a PRNG from multiple sources
             | of entropy, you generally concatenate them. Or if you were
             | limited in bytes you'd XOR them.
             | 
             | This is why, in an app, you might seed with timestamp _and_
             | process ID _and_ /dev/urandom, in case any of them happen
             | to be non-unique or unsupported.
        
             | ycombinatrix wrote:
             | Probably not, unless it is their only source of entropy.
        
             | jedberg wrote:
             | I asked this last time about the one in London, and was
             | told that one of the checks is that the image has changed
             | since the last run. Otherwise the data isn't used.
             | 
             | Prevents not only technical issues but attacks like someone
             | blocking the camera or putting a static photo in front of
             | the camera.
        
               | thih9 wrote:
               | Interesting - sounds like it would have some negative
               | effect then. Thanks for sharing.
               | 
               | Now I wonder about some periodic offsets. E.g. if the
               | lights are off at night, or if the skies are overcast in
               | winter, does it skew the results in some significant way.
               | I seriously doubt that though.
        
               | jedberg wrote:
               | Not really. It's just one source of randomness among
               | many. The entire point of having multiple sources is that
               | they are redundant, you don't need them all.
        
         | eastdakota wrote:
         | Great thing about entropy is that adding more never hurts. This
         | is one of many sources -- both more conventional as well as
         | unconventional -- that we use. If it were to go offline, or
         | somehow be corrupted, it wouldn't hurt our ability to generate
         | entropy across the Cloudflare network.
         | 
         | What I love about this, the lava lamp wall in San Francisco,
         | and the double pendulums in London, is that it takes something
         | very abstract and makes it tangible for our team and our
         | customers.
        
           | AdamN wrote:
           | These are my favorite types of marketing - what I'll just
           | call 'part of the actual stack'. Would be great if there was
           | a Berlin office so I could join!
        
           | jstasiak wrote:
           | > Great thing about entropy is that adding more never hurts.
           | 
           | I used to think the same but here's a counter-example of a
           | (hypothetical) attack based on a malicious entropy source
           | being able to manipulate the hash/PRNG output:
           | 
           | https://blog.cr.yp.to/20140205-entropy.html
           | 
           | Now, it's not necessarily the most likely attack to
           | materialize, as already pointed out downthread:
           | https://news.ycombinator.com/item?id=43391377.
        
         | gunian wrote:
         | man terrorists are so basic these days they should not be
         | considered entropy more like extremely predictable load tests
         | conducted by powers that be lmao
        
         | tptacek wrote:
         | It is 1000x for PR/show. There is no practical security benefit
         | to stuff like this. There's also no meaningful risks to doing
         | it. It just lets them write fun blog posts.
        
           | dadrian wrote:
           | If they actually integrate this into randomness on their TLS
           | servers, the only risk is that the system for getting the
           | entropy from the lamps and waves somehow screws up, fails to
           | parse an HTTP request or something, and accidentally seeds
           | the whole system with no entropy. Whereas doing literally
           | nothing and just letting Linux boot correctly on metal would
           | be perfectly secure.
        
             | tptacek wrote:
             | Right, but there's no way Cloudflare is making that kind of
             | mistake. If it was a random person on HN talking about how
             | they'd hooked up a bespoke hardware RNG to their TLS stack
             | I'd write some tut-tutting thing about what could go wrong,
             | but here the security of their system collapses down to the
             | LRNG just like every else's.
        
               | blibble wrote:
               | yeah, it's not as if they've had terrible bugs like one
               | that sprayed supposedly protected cleartext all over the
               | internet, is it?
        
           | swyx wrote:
           | i mean its also nice office decoration and also lets them
           | rank on HN. many companies spend far more on employer
           | branding with far less results.
        
             | tptacek wrote:
             | Yes, we think the same thing about this. I don't have a
             | grudge about it, as long as people don't try to build their
             | own versions of it for security purposes.
        
         | ivirshup wrote:
         | I think there are backup systems. I sometimes walk by the
         | Cloudflare SF offices on weekends and it looks like the lava
         | lamps are off.
        
           | eastdakota wrote:
           | They should never all be off at the same time. We do cycle
           | through each of them turning off for a period of the day.
           | But, even if they were all off, there are lots of other
           | sources of entropy we use, most of which are for more
           | traditional if far less visually interesting.
        
         | theandrewbailey wrote:
         | Data centers are filled with loud fans that scream 24/7. I
         | would think plugging in a microphone to servers and using that
         | to seed entropy would be a more scalable and portable solution
         | than cameras looking at lava lamps or water in the office miles
         | away.
         | 
         | There has to be some code that already does that.
        
         | coppsilgold wrote:
         | The image sensor noise will produce more bits of randomness
         | than the chaotic display.
         | 
         | There is also dedicated "TRNG" hardware which will measure
         | random thermal noise. Some will even get fancy with quantum
         | effects.
         | 
         | Any source of randomness will do, you just feed it into a hash
         | function and extract uniform randomness you can use in
         | cryptography.
         | 
         | For example, if you have an image sensor that takes an image
         | (and does no post-processing) and you feed that image into
         | SHA256 you get 256 bits which you can use for cryptography. As
         | long as the image is never saved there is no practical way to
         | recreate the input and in fact the input will contain more
         | entropy (degrees of freedom) than the output, so no one would
         | even want to try. Most of the degrees of freedom in the image
         | would come from sensor noise and not the scene, so you don't
         | even need to take off the cap from the camera.
         | 
         | In practice, multiple sources are combined. The Linux kernel
         | does this for /dev/[u]random though it doesn't use the camera.
         | There is a potential risk with such combination: one of the
         | inputs may come from a source which is able to interrogate all
         | the other sources, it would then be able to adversarially
         | choose its contribution to skew RNG results. This is a somewhat
         | obscure and unlikely threat model.
        
         | calmbonsai wrote:
         | Yes. It's just PR. One can just reverse-bias some Zener diodes
         | to get the same thing, but it is beautiful PR.
        
         | bob1029 wrote:
         | Technically speaking, we can generate and store an unlimited
         | amount of information/entropy for future use.
         | 
         | It doesn't really go bad unless you disseminate the material to
         | inappropriate parties. You could store terabytes of it in S3
         | buckets for an emergency.
        
       | Mistletoe wrote:
       | I wish there was more about the camera that images them. Is it
       | that little security camera in the pod you can see in the video?
       | Does it even have enough resolution for the minute water effects
       | across the room to matter/be seen?
       | 
       | An interesting question I would have is do you get just as much
       | randomness without the fluid at all?
        
         | Palomides wrote:
         | you'd get a similar amount of randomness with a lens cap over
         | the camera; it's a neat gimmick, but still a gimmick
        
           | eastdakota wrote:
           | This is correct.
        
         | mackenly wrote:
         | The goal isn't to capture all of the randomness of the water
         | but instead to capture enough noise to produce a seed. All of
         | the changes in the room get averaged into a pixel. The water
         | just makes the room change more.
        
       | plesiv wrote:
       | Name suggestion for the wall: "Hydrobit generator"
        
         | kmoser wrote:
         | They should periodically change the name at random, and let the
         | name contribute to the entropy. Of course, this won't work if
         | everybody votes to name it, say, "Wavy McWaveface."
        
       | orliesaurus wrote:
       | that's kinda interesting and kinda a nice PR stunt at the same
       | time
        
       | callumprentice wrote:
       | I have a real soft spot for Lisbon and Nazare - hoping to live
       | there one day after I retire.
       | 
       | Lots of similarities with the last city I lived in - San
       | Francisco: Big red suspension bridge that spans the gateway to
       | the ocean (same vendor), cable cars running on impossibly hilly
       | streets, cosmopolitan, diverse LGBTQ+ friendly people, amazing
       | food, nearby vineyards, blossoming tech scene....
        
         | mykowebhn wrote:
         | I lived in both San Francisco and Lisbon, and the only glaring
         | similarities are the two bridges and the many hills. The Lisbon
         | I love is much more charming, less money-oriented, less
         | pretentious, and safer. The sad thing is that it's becoming
         | much more like America. The more it tries to become like San
         | Francisco, the sadder I become.
        
           | gusmally wrote:
           | >The sad thing is that it's becoming much more like America
           | 
           | It cannot help that more and more Americans are moving there.
        
       | xpe wrote:
       | Who wants to bet that Steve Thompson [1], creator of Prime Target
       | on Apple TV, might incorporate lava-lamp based entropy into
       | season two, if we're unlucky enough to witness its creation? I've
       | been wondering how much worse the show could be, and sadly I can
       | envision numerous plotlines involving bizarre sources of entropy
       | and their subversion.
       | 
       | [1] https://www.imdb.com/name/nm1839162
        
         | rafram wrote:
         | Huh?
        
           | xpe wrote:
           | Prime Target gets horrible reviews for botching cryptography
           | in cringe-worthy ways, not to mention horrid acting. Normally
           | I would avoid such a sarcastic comment about a video series,
           | but given the Apple TV platform, it gets a lot of eyes and
           | affects how many people get introduced to cryptography, so it
           | is good to be aware of it.
        
       | joduplessis wrote:
       | Not really related to this post specifically, but my opinion on
       | Cloudflare is slowly shifting from "really like them" to "they're
       | actually hostile to indie devs".
       | 
       | Almost a month ago now my account was incorrectly charged for a
       | pro plan I didn't have --- aside from the week+ long waits
       | between replies from support, they refuse to refund me until the
       | engineering problem is fixed. I'm still waiting for a reply to my
       | follow-up mail from last week.
       | 
       | Yea, $25 is not much - but as an indie dev this makes me HUGELY
       | nervous if that amount had even 1 more zero after it.
       | 
       | But hey, cool office guys.
        
         | jgrahamc wrote:
         | Email me details of this.
        
           | Etheryte wrote:
           | If your users need to resort to HN comments (or Twitter or
           | Reddit or etc) to get a support issue fixed, something is
           | definitely wrong with the pipeline. How many of your users
           | out there have issues, but do not happen to see a random
           | comment thread where someone from your team is participating.
        
             | eastdakota wrote:
             | Mistakes inevitably happen at scale. Sometimes they're not
             | caught by traditional channels. What I try and encourage is
             | our leaders to take responsibility and fix them wherever
             | they see them. Which is what John did above.
        
               | joduplessis wrote:
               | Which is appreciated - emailed!
        
               | jgrahamc wrote:
               | I already passed it on to the team. Sorry you've had this
               | difficulty.
        
               | barbazoo wrote:
               | If the support side of things isn't scaling the same way
               | the technology is, then maybe the whole business isn't
               | "scaling". You can't just make one side work and then
               | throw your hands up in the air and say, well, it's just
               | too many user to have proper support. I mean, that's how
               | it works but it's not how it should work.
        
               | sophacles wrote:
               | What a weird take.
               | 
               | "What I try and encourage is our leaders to take
               | responsibility and fix them wherever they see them."
               | 
               | Is kinda the opposite of "throw your hands up in the
               | air".
               | 
               | Not sure how you got there.
        
               | barbazoo wrote:
               | "Whereever they see them" implies to me that it's not a
               | systematic solution that is ever able to scale unless
               | they scale their "leadership" the same way.
        
               | sophacles wrote:
               | I don't think "wherever they see them" is the entire
               | solution to scaling. I'd imagine that they have a whole
               | system in place - an imperfect one because all systems
               | are - that includes more than one part of it. That is
               | "leadership fixes issues wherever they see them" is an
               | component the system, not the system as a whole.
               | 
               | Even if you saw all the "cf fucked up" tweets/posts/etc,
               | you still couldn't make that assertion without knowledge
               | of all the times they didn't fuck up. People are far more
               | likely to make noise about issues than things just
               | working. This assertion is like assuming the starbucks
               | corporation is incapable of producing a coffee people
               | will buy because you saw a couple tweets about a messed
               | up order.
        
               | squigz wrote:
               | Good corporate non-answer.
               | 
               | There is a big difference between mistakes due to an
               | individual and mistakes due to systemic issues, which is
               | what GP was referring to.
        
             | bell-cot wrote:
             | > If your users need to resort to HN....
             | 
             | True - but if a user resorting to HN receives a very
             | positive, public reply from their CxO within 2
             | minutes...that's a pretty favorable sign overall.
             | 
             | (And even if jgrahamc does nothing except fix this n=1
             | problem, his brighter underlings are likely scrambling to
             | minimize recurrences.)
        
         | hinkley wrote:
         | I'm still not completely over CloudBleed, if I'm honest.
        
         | koakuma-chan wrote:
         | One time I got a $70 refund from them after reporting a bug.
        
       | kylecazar wrote:
       | It's a cool concept, but I just came to compliment the incredible
       | view from that Lisbon office!
        
         | brabel wrote:
         | The whole city of Lisbon is amazing. It's very underrated but
         | worth a visit for sure.
        
           | lopis wrote:
           | How is Lisbon underrated? It's completely, chocked full of
           | tourists and wealthy expats, and practically devoid of
           | permanent residents because no one else can afford to live
           | there any more.
        
             | regularjack wrote:
             | I agree with the sentiment, but it's very far from being
             | devoid of permanent residents. That's maybe true for a
             | couple of downtown neighborhoods, but definitely not true
             | for the city as a whole.
        
               | andrewl-hn wrote:
               | Plus, many "wealthy expats" don't live in the city,
               | preferring neighboring suburbs like Cascais or Sintra.
               | The Lisbon proper is very dense, lacks greenery, and
               | chokes in traffic, an interesting place to visit, but not
               | to live in.
               | 
               | Meanwhile, every single real estate developer / agent
               | sets their prices incredibly high hoping to sell or rent
               | out the property to those mythical "wealthy expats". I
               | saw a stat somewhere that less than 0.2% of all real
               | estate transactions in the country each year involve
               | foreigners, and yet everyone blames them for high real
               | estate prices.
        
               | mykowebhn wrote:
               | > lacks greenery
               | 
               | Seriously? How about:
               | 
               | - Avenida da Liberdade
               | 
               | - The Botanical Garden in Principe Real
               | 
               | - Parque Eduardo
               | 
               | - The beautiful gardens around the Gulbenkian Museum
               | 
               | - Jardim da Estrela
               | 
               | - Tapada das Necessidades
               | 
               | - Jardim do Principe Real
               | 
               | and one of the prettiest urban neighborhood green spaces
               | I've ever been to: Jardim Fialho de Almeida
               | 
               | Edit: formatting
        
           | epolanski wrote:
           | Underrated under which metric?
           | 
           | I would say it's rated highly by tourists and expats.
        
         | mykowebhn wrote:
         | Judging from the office view, I'd guess it's situated not far
         | from the Museu do Oriente. It's a really nice up-and-coming
         | area, although it's not close to any Metro stations.
         | 
         | Edit: I just googled the location and it's right next to LX
         | Factory, a rehabilitated, trendy shopping area where one of my
         | favorite bookstores is located (Ler Devegar).
        
           | rcarmo wrote:
           | Yep. It's pretty nice
        
       | aerostable_slug wrote:
       | Long Live Lavarand
        
       | acedTrex wrote:
       | I have heard Cloudflare is currently in the throes of an
       | offshoring to India debacle.
       | 
       | How the mighty have fallen.
        
         | mvdtnz wrote:
         | Source?
        
           | acedTrex wrote:
           | Just murmurs through the grapevine from people internal over
           | there. I trust what I'm hearing but its nothing official or
           | concrete.
        
         | andrewl-hn wrote:
         | They keep hiring actively in Portugal, too, mostly because
         | developer salaries there are much lower than in North, West, or
         | East Europe.
        
           | rcarmo wrote:
           | Not that much, really.
        
           | eastdakota wrote:
           | Actually, it's because we believe innovation is easier the
           | further you are from HQ. And Portugal is wonderful. I'm
           | spending about 4 months of the year there with the team who
           | hail from around the world.
        
             | FirmwareBurner wrote:
             | Would like to work for you. Any chance to seek innovation
             | even further away, like in Austria? That's lovely too. :)
        
         | eastdakota wrote:
         | No we're not. We opened an India office because it's a big
         | market for us. But nothing has gotten "offshored" there.
        
       | nthingtohide wrote:
       | Reminds me of this Turkish artist Refik Anadol
       | 
       | https://refikanadol.com/works/bosphorus/
       | 
       | Bosphorus is a data sculpture inspired by high frequency radar
       | data collections of Marmara Sea provided by Turkish State
       | Meteorological Service in every 30 minutes intervals. The data
       | collection of 30 days long sea surface activity transformed into
       | a poetic experience and visualized on a 12 meters by 3 meters
       | long LED media wall. The art work exhibited at Pilevneli Gallery
       | on 11th of December, 2018 - 27th of January, 2019 in Istanbul,
       | Turkey.
        
         | emot wrote:
         | that's a cool experience. it's really mesmerizing and calming
         | watch one or two of these machines, because of the way the
         | waves move, similar to ocean waves. there's this video that
         | shows it at the end: https://youtu.be/mYLvRaMmfho
        
       | ColinDabritz wrote:
       | Adding a single element from each other office would be a neat
       | way to tie them together. For example, the new wave wall with a
       | single lavalamp, hanging rainbow, and dual pendulum.
        
         | jgrahamc wrote:
         | There's custom wallpaper in the office which features elements
         | of the other offices, but this is a fun idea. We do have a
         | double pendulum and lava lamp elsewhere in the office, just not
         | on the wave wall.
        
       | thiht wrote:
       | > It's exciting to see waves in Portugal now playing a role in
       | keeping the Internet secure, especially given Portugal's deep
       | maritime history.
       | 
       | I hope we should not read too much in the hanging of rainbows in
       | Austin, Texas
        
       | bohdanb wrote:
       | How does Cloudflare ensure that the wave machines in their Lisbon
       | office generate truly unpredictable entropy for securing the
       | Internet?
        
         | tH4812378 wrote:
         | Why on earth is this downvoted? I have the same question. Is
         | there a formal proof that lava lamps generate random patterns?
        
       | h1fra wrote:
       | Not an expert in the field, I would assume one box is not that
       | random since we can easily simulate fluid but the wall in its
       | entirety is secure, right?
        
         | pornel wrote:
         | The fluid can't be "easily" simulated.
         | 
         | It's a chaotic system (turbulent flow is chaotic). Even tiniest
         | differences between the real and simulated state will add up
         | and amplify over time.
         | 
         | Fluid simulation is a notoriously hard problem. We don't have a
         | solution to Navier-Stokes equations. Practical implementations
         | have limited resolution in time and space, and plenty of
         | simplifying assumptions.
        
       | srinathkrishna wrote:
       | I've been to Cloudflare's SF office many times for meetups and
       | even for an interview and their lava lamp wall is one of the
       | coolest stuff I've seen in an office.
       | 
       | So cool to see that they've built something similar in their
       | Portugal office.
        
       | Havoc wrote:
       | How much of this is actually needed for security vs just cool?
        
         | tdeck wrote:
         | You mean how much of this is theater so you won't think about
         | how this company MITMs a meaningful percentage of the
         | internet's encrypted traffic?
        
           | koakuma-chan wrote:
           | You can probably say the same about AWS.
        
       | lysace wrote:
       | Neat and fun PR stunt. Tech needs more of these!
       | 
       | SGI did this almost three decades ago:
       | 
       | https://web.archive.org/web/19971210213248/http://lavarand.s...
       | 
       |  _...harnessing the power of Lava Lite(r) lamps to generate truly
       | random numbers since 1996._
       | 
       | According to https://www.lavarand.org/news/lavadiff.html:
       | 
       |  _Seed production rate was about 8000 bits of seed per second on
       | a 200 MHz SGI O2 under IRIX 6.5._
       | 
       | The patent has since expired:
       | https://patents.google.com/patent/US5732138A
       | 
       | (And Cloudflare re-implemented it, seemingly starting just after
       | the patent expired in 2016.)
        
       | mdhb wrote:
       | Instead of this PR nonsense I feel the cloudflare news we should
       | be discussing today is the fact that they just admitted to
       | logging the usernames and passwords of users for websites which
       | use their service.
       | 
       | https://benjojo.co.uk/u/benjojo/h/cR4dJWj3KZltPv3rqX
        
       | nektro wrote:
       | > set to the tune of an AI-generated song.
       | 
       | way to completely ruin an otherwise lovely article
        
       | outer_web wrote:
       | Came expecting wrestlemania, left wishing for a wrestlemania
       | entropy source.
        
       | npodbielski wrote:
       | OK looks cool but otherwise can be achieved much easier with few
       | zener diodes and amplifiers. But I know... Does not looks that
       | cool.
        
       | nis0s wrote:
       | I wonder how random it is truly given that the environment
       | something resides in shapes and changes it. For instance, imagine
       | if there is some sort of environmental variable (temperature,
       | humidity, light, or more) which produces an indiscernible, yet
       | impactful, change in the behavior of the wall over time. In that
       | way, there may not be true randomness, but a complex pattern
       | which can be studied and acquired over time.
        
         | eastdakota wrote:
         | If you figure out how to model this fluid dynamics accurately
         | over any reasonable period of time, call me. Lots and lots of
         | more valuable things you could do with that, e.g., accurately
         | predicting the weather.
        
       | bomewish wrote:
       | What's the second level analysis here? We know it's not really
       | necessary or helpful for the ostensible reason (far cheaper/more
       | reliable ways of capturing entropy) -- so we conclude it's a
       | marketing gimmick. Yet for the gimmick to work they have to
       | pretend it's useful. They're not fooling themselves or anyone
       | else, though.
       | 
       | So what's really going on?
       | 
       | Is it:
       | 
       | - it IS somehow a good return on investment??
       | 
       | - marketing had a budget and didn't know how else to spend it,
       | and no one wanted to be the unpleasant person and say how it's
       | all a silly waste of money?
       | 
       | - they are making a tonne of money and no one really cares, so
       | we'll just spend it on fun cool stuff as long as there's a
       | plausibleish story to go with it?
       | 
       | - fits with a broader global company branding concept that
       | leadership seems to like, so there's just the momentum to keep it
       | going (and see points above)?
       | 
       | I can't figure it out. I agree it's cool! Just the make believe
       | puzzles me a little. I've not worked at a big corp like this and
       | just have to understand what's actually happening.
        
         | babelfish wrote:
         | It is a gimmick, but targeted at recruiting, not sales.
         | Cloudflare is known to be "blog driven engineering"
        
         | eastdakota wrote:
         | If it were merely marketing spend for customer acquisition, I
         | bet the ROI on the lava lamp wall in SF has been 100,000x. This
         | isn't hard to figure out.
        
       | bravura wrote:
       | Subtext: In case a) you want to move to Europe, b) cannot
       | tolerate weather that differs from California, c) like Golden
       | Gate bridges, are you aware that Cloudflare has a Lisbon office?
       | 
       | Source: I live in Portugal and notice all the discussion about it
       | from my Bay Area friends who want to expatriate. To here,
       | specifically.
        
         | collingreen wrote:
         | Visited Lisbon once, live in SF. Can confirm I loved it and
         | want to move there.
        
         | euroderf wrote:
         | Is there much I.T. in Porto ? I've heard it's a great town.
        
         | gusmally wrote:
         | Expatriation (immigration?) to Portugal from America furthers
         | Portuguese wealth inequality and housing crisis. Lisbon is
         | already basically a playground for foreigners and if you do
         | decide to move there please try to assimilate by learning the
         | language, etc.
         | 
         | Source: Portuguese/US citizen. Lived there for a year with a
         | "good" Portuguese salary of 2000 euros a month; much different
         | lifestyle than what the typical US tech worker is accustomed
         | to. And not doable long term unless you plan to retire in
         | Portugal and not do much travelling.
        
         | mykowebhn wrote:
         | These type of comments make me cringe. Nowhere does the OP
         | describe what Portugal is like in itself. It's very often
         | compared to something else, like California. Portugal is
         | Portugal.
        
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