[HN Gopher] ChatGPT Clicks Convert 6.8X Higher Than Google Organic
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       ChatGPT Clicks Convert 6.8X Higher Than Google Organic
        
       Author : adorosario
       Score  : 13 points
       Date   : 2025-02-25 20:33 UTC (2 hours ago)
        
 (HTM) web link (medium.com)
 (TXT) w3m dump (medium.com)
        
       | adorosario wrote:
       | I recently dug into some data in GA4 for our website and found
       | that while Google Organic brings in more traffic, ChatGPT clicks
       | convert way better -- 6.8X better for free trial conversions, to
       | be exact.
       | 
       | If you're in the trenches of SEO and digital marketing, you know
       | that this is a big deal.
       | 
       | Despite having a fraction of the total visitors, ChatGPT clicks
       | were outperforming Google Organic in converting users into free
       | trials (our conversion event)
       | 
       | From a common-sense perspective, it makes perfect sense --
       | instead of TBC (10-Blue-Links), the user is coming to your
       | website highly qualified and probably warmed up and pre-sold on
       | your product and services.
       | 
       | In short, while ChatGPT drove just 4% of the traffic, it
       | accounted for 22% of the conversions.
        
         | duxup wrote:
         | It makes sense as I probably asked ChatGPT a lot of specific
         | questions, and the answers I liked or I would not have clicked.
         | 
         | Google links who knows....
        
           | adorosario wrote:
           | Totally -- any outgoing link seems to be "pre-cooked" and
           | "pre-approved" by the ChatGPT context (so intent is much
           | higher)
        
       | nimish wrote:
       | ChatGPT => much higher intent search?
       | 
       | This spells trouble for google in the long run
        
         | Apofis wrote:
         | There just isn't anywhere near enough data in this post to make
         | any conclusions at all, especially about click conversations,
         | which are notoriously fickle.
        
           | adorosario wrote:
           | I think websites with LOT more traffic than mine will start
           | posting similar case studies soon.
           | 
           | A click from ChatGPT is a lot more qualified that a click
           | from a TBC (10-blue-link)
           | 
           | Just to be clear: What level of data would you have liked to
           | see?
        
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       (page generated 2025-02-25 23:02 UTC)