[HN Gopher] What really happens inside a dating app
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       What really happens inside a dating app
        
       Author : polote
       Score  : 119 points
       Date   : 2025-02-03 19:12 UTC (1 days ago)
        
 (HTM) web link (blog.luap.info)
 (TXT) w3m dump (blog.luap.info)
        
       | ramoz wrote:
       | > To me, if you are a guy on a dating app and your pictures are
       | not taken by a professional photographer then you are losing your
       | time, and if you are paying you are also throwing your money.
       | 
       | Don't do this.
       | 
       | You need good pictures that convey attractiveness (looks, as well
       | as personality). Using professional photos conveys neediness & a
       | level of desperation hidden under a shell of an ego the shot
       | tries to portray. So you end up relying on looks with a handicap.
       | A good looking person doesnt need professional shots to show
       | that.
       | 
       | Sure, if you currently have mirror selfies, professional shots
       | are better. Otherwise - if you are not a model who has magazine-
       | published shots you're including in your profile, then don't go
       | use or pay for professional shots. Figure out how to take canned
       | shots on your own or pay a photographer for canned real shots
       | (nothing highly edited).
        
         | acuozzo wrote:
         | > conveys neediness & a level of desperation
         | 
         | In your experience, to what extent would displaying these
         | qualities negatively impact a woman on a dating app?
        
           | ramoz wrote:
           | If a woman is using professional shots? Or a male? Either way
           | -
           | 
           | For an attractive person: not much impact, though I think
           | there is still a bit of a handicap depending on the type of
           | person they are trying to attract and how much confidence
           | plays into a valued trait for the other person. The same goes
           | for how much of it seems ego-driven vs genuine.
           | 
           | For the average person: I mean you're simply limiting your
           | pool. And potentially attracting personalities that look to
           | exploit emotionally vulnerable people (the type willing to
           | drop a lot of money on a photoshoot in hopes of getting more
           | dates). As opposed to attracting the people they want to be
           | dating.
        
             | almatabata wrote:
             | Can't it communicate the opposite as well? You could read
             | it as, I take this seriously so I will invest money into
             | looking my best?
        
               | ramoz wrote:
               | I should say my advice is for younger adults. Im sure the
               | dynamics of 45yo+ dating is much different.
               | 
               | This is where I say your pool becomes limited. You need
               | potential-matches who (1) not only seek "serious"
               | partners, but (2) are emotionally more receptive to the
               | photos. I would suggest the latter as actually adding
               | more pressure vs receptiveness...
               | 
               | I think there is a paradox of "seriousness" converting to
               | less success on apps - even with both sides having mutual
               | interests. Declaring your seriousness sets a very early
               | expectation FOR STRANGERS. When Im connecting with a
               | woman who has "life partner only" on her profile... I
               | feel pressured, regardless of attraction. Even when I
               | (and literally 99% of the world) desire that type of
               | human connection.
               | 
               | This is why natural occurrences in person are touted for.
               | 
               | This is why rising kink apps are seeing success as well
               | as a bit of a revival with tinder (here is all of me, no
               | expectations, if you like it - cool, lets see where it
               | goes)
        
             | brazzy wrote:
             | If I see a very attractive person with professional photos
             | on a dating website, I'll assume it's a scammer using
             | photos of some model.
        
         | diggan wrote:
         | > Using professional photos conveys neediness & a level of
         | desperation.
         | 
         | Instinctively, I agree with you, but might this actually not be
         | true anymore? I've noticed how "accepted" it is to share lots
         | of selfies today, while before that used to be very obvious
         | signs for self-absorbed/narcissistic/superficial/etc people, so
         | I'm wondering if maybe we're both wrong thinking this today.
         | 
         | Maybe like how selfies became part of the modern social
         | interaction, getting professional photographs for dating
         | services might be entering the same phase too?
        
           | ramoz wrote:
           | I mean I don't have the data. Instinctively... the below both
           | have the same implication and contrived negative attraction:
           | 
           | - A mirror selfie of a man smiling
           | 
           | - A professional photo of the same man posing with a
           | confident look (confidence is highly conflicted here imo)
           | 
           | Intuitively I don't think it's about norms vs general laws of
           | attraction.
        
         | SoftTalker wrote:
         | A good professional photo won't look like a professional photo.
        
           | PaulHoule wrote:
           | There a lot of possibilities.
           | 
           | There's the "Sears" kind of photo where somebody unskilled
           | works a camera installed in a studio which is not too
           | expensive.
           | 
           | There's something a step up from that (maybe $100) where a
           | pro photographer does the same thing.
           | 
           | I do environmental portraits, often with a 90mm or 135mm
           | prime, sometimes with a wide zoom. Sometimes I discover
           | places where I can get a great photograph of anybody in terms
           | of lighting and background. It can be really special if you
           | get a photo of somebody in an environment that's special to
           | them but I don't think that's what you want for a dating
           | site. But one of my generic environment shots would really be
           | a winner, and I can shoot one in ten minutes inclusive of the
           | walk to and from my office.
           | 
           | I'm not good at the people part of it. Some people photograph
           | really well always (the alumni relations guy from my school,
           | a disabled friend who might be high-functioning autistic)
           | other people (me, my wife, my son) just don't. I can get a
           | good photograph of somebody like that despite themselves but
           | I have to try many sessions.
           | 
           | I've been doing sports photography seriously for about two
           | years, lately I've come to see it as "people photography" and
           | realized I do better if I think about it in terms of "getting
           | pictures that make the players look great" as opposed to
           | "following the ball". I am doing a volunteer gig that I'm
           | treating as an audition for paying work and I'm planning to
           | get a bunch of portraits out of it, so far as the technical
           | stuff I went to the arena with my neurodivergent friend and
           | used him as a stand-in. Now that I think about it I have two
           | weeks to do something about the people side.
        
         | mettamage wrote:
         | I optimized heavily on good photos. It worked for me, YMMV.
        
         | ebiester wrote:
         | Don't get a professional headshot, of course!
         | 
         | But you absolutely should have someone who knows how to make
         | you look as good as possible in a natural environment.
         | 
         | You should also have a woman friend critically evaluate your
         | profile. (If you don't have a friend you trust, you should
         | first make sure you can make trusted friends with women who
         | will tell you the truth.)
        
         | globular-toast wrote:
         | What you really want is candid pictures taken in good light
         | with an 85mm lens. I had a few like that taken by friends and
         | they were successful. Paying someone to take plandid pictures
         | seems lame, but if you don't have a friend with a good camera
         | then what are you going to do?
        
       | Workaccount2 wrote:
       | The data here falls in line with the infamous OKcupid study
       | (which got cancelled and taken down because men and women are
       | identical, donchaknow?)
       | 
       | The takeaway is that humans best date by meeting people in person
       | through mutual acquaintances.
       | 
       | Without the forced direct social interaction, women are only
       | interested in the top 10% of guys, and guys are just aimlessly
       | running at anything that moves regardless of their actual
       | interest (i.e. liking and seeking sex from women they have no
       | real interest in dating). Guys end up with no likes and no dates
       | and women end up with mountains of disingenuous likes and dates
       | with disingenuous men.
        
         | brazzy wrote:
         | Men are dying of thirst in the desert and women are dying of
         | thirst in the ocean.
         | 
         | (not my analogy, but IMO very succinct)
        
           | lifestyleguru wrote:
           | More like dying of thirst in lake Baikal, if the analogy
           | meant abundance of choice. Desert and ocean both contain no
           | drinkable water.
        
       | plants wrote:
       | > Recommendation of profiles that you may like is a solved
       | technical challenge at Tinder level and at mostly any dating app
       | today.
       | 
       | It's hard to take the rest of the article seriously after reading
       | this!
        
         | 383toast wrote:
         | They know what you like, but that doesn't mean they will show
         | you those profiles. Their goal is to maximize revenue, not
         | maximize users finding good matches.
        
         | metalliqaz wrote:
         | I disagree. "The algorithm" is understood by everyone in 2025
         | to be a more-or-less perfect attention hoarder. TikTok, Insta,
         | YouTube, etc. have proven they can definitely surface the
         | content that users will like. I see no reason why profiles
         | would be different.
        
       | bongoman42 wrote:
       | Interesting data in the article though nothing unexpected for
       | people who follow this space. Some notable points:
       | 
       | > The other thing that interests you is the like ratio, or the
       | openness, among 100 profiles that the user sees, how many of them
       | does he like? (The median for men is 26% and for women is 4%.)
       | 
       | >The like ratio of a girl is almost independent of the profiles
       | she sees. For example, if a girl has a like ratio of 5% and you
       | remove 50% of the profiles, even if you remove only the profiles
       | she will not like, her like ratio will still be 5% (you can do
       | that by removing very unattractive people for a guy that is very
       | attractive, for example). It is funny to observe, but it seems
       | like a girl has internal reasoning on a dating app, and they know
       | they can only like x% of profiles whatever she sees (of course,
       | it doesn't work if you show only ugly people).
       | 
       | And lastly:
       | 
       | >Whats interesting is that the more attractive the guys were
       | ranked by girls the more they were looking for something not
       | serious.
        
         | marinmania wrote:
         | I have a theory for the swiping behavior of women. When they
         | swipe right, it will most likely be a match, and they mentally
         | don't want more than X active conversations at a time. This
         | strikes me as rational and reasonable.
         | 
         | For men, most swipes will not be a match, so less reason to
         | ever think about swiping left to maintain a certain swipe
         | pecentage.
         | 
         | Just a theory!
        
           | mettamage wrote:
           | > they mentally don't want more than X active conversations
           | at a time
           | 
           | This is true. My cap was at 50 conversations at the same
           | time. After that, my brain got fried (male here).
        
           | globular-toast wrote:
           | Another theory: when you swipe and _don 't_ get a match, that
           | could be considered a rejection and women are worse at
           | handling rejection (probably due to never having to learn to
           | deal with it). Men, on the other hand, have to learn to
           | accept rejection so little is felt when almost all swipes
           | don't match.
        
         | carabiner wrote:
         | This one is classic:
         | 
         | > Girls would say, red flag if a guy has shirtless pictures and
         | then liking profiles where guys were shirtless.
         | 
         | This is surprising:
         | 
         | > In our case we had even acquisition in terms of male/female,
         | but the retention of girls is lower than that of men, so you
         | end up with 66% men and 34% women.
         | 
         | 2:1 men to woman is a far better ratio than what most people
         | claim (5:1 is usually thrown around with no evidence).
        
       | the_sleaze_ wrote:
       | There is a truly fascinating talk by a data scientist who
       | "hacked" the "algorithm" of a dating site and became the most
       | matched person in californina.
       | 
       | Highly recommended.
       | 
       | https://www.youtube.com/watch?v=mJod9kRYyao
        
         | mettamage wrote:
         | Yea, hacker mindset is what I applied with Tinder. It worked
         | wonders, went from 1 to 100 matches per month. I feel like
         | having a hacker mindset with dating in general works wonders.
         | Oh, and not having social anxiety of course.
         | 
         | It took a long time to not have that.
        
       | allenbina wrote:
       | I'm not going to go into details as I don't want to create a
       | throwaway account for HN, but I can attribute a lot of people's
       | feelings in dating apps to a few things. I got an email from
       | Bumble a few years ago that said I was in the top x percent of
       | people swiped on.
       | 
       | If you try to brute force stats your way to dating apps, you will
       | fail.... to some extent.
       | 
       | A lot of this comes down to looks that you can control, and looks
       | that you cannot control. Some people are born better looking than
       | others and when you spend less than a second filtering people,
       | the first factor you use is looks. That said, not everyone is
       | looking for the same qualities so ymmv, but better looking people
       | find dating apps much easier.
       | 
       | Throwing money at apps works. I'm not going to go into details
       | because my opinion is not based on anything other than my
       | opinion, but I found that the more I spent on the apps, the more
       | dates I would get.
       | 
       | Modern dating when compared to traditional dating offline is not
       | even the same thing. Ghosting and talking romantically to
       | multiple people is normal. You can't let yourself get emotionally
       | attached to anyone until you actually know them or expect
       | anything from them.
       | 
       | I've heard horror stories from both men and women from online
       | dating, and I've only had great exeriences from it. Some people
       | find me attractive, and at the time I was very active and fit, so
       | I usually got past the swipe test. I'm honest with myself and ok
       | with my flaws. I'm also comfortable in social situations which
       | helps me talk to new people.
       | 
       | I think crunching the numbers in this style only looks at a
       | binary 'reality' of dating apps and not what you can do to help
       | yourself and other factors that can lead you to what you
       | ultimately want from partnership, or relationships or physical
       | comfort or whatever else lead you to online dating.
        
         | ge96 wrote:
         | What sucks nowadays is picture filters can't tell what's real I
         | guess until you meet them
        
         | semitones wrote:
         | > I got an email from Bumble a few years ago that said I was in
         | the top x percent of people swiped on.
         | 
         | Was this humble brag relevant to the rest of your point?
        
         | mettamage wrote:
         | 6 out of 10 male here (on looks), if that. Got about 300
         | matches, because I understand social systems and have a hacker
         | mindset. Ultimately, met my wife after 30 dates. Didn't expect
         | that.
         | 
         | > Throwing money at apps works. I'm not going to go into
         | details because my opinion is not based on anything other than
         | my opinion, but I found that the more I spent on the apps, the
         | more dates I would get.
         | 
         | I've experienced that too.
         | 
         | > Modern dating when compared to traditional dating offline is
         | not even the same thing. Ghosting and talking romantically to
         | multiple people is normal. You can't let yourself get
         | emotionally attached to anyone until you actually know them or
         | expect anything from them.
         | 
         | Similar experience.
        
         | nemothekid wrote:
         | > _I 've heard horror stories from both men and women from
         | online dating, and I've only had great exeriences from it. Some
         | people find me attractive, and at the time I was very active
         | and fit, so I usually got past the swipe test._
         | 
         | How old are you / how long ago was this? I've been active on-
         | and-off on the apps for the past year; and once you are over
         | the hump of getting consistent matches I feel like the apps
         | create poor behavior that really isn't measured by these
         | companies.
         | 
         | I think being stuck in "situationships" is something that
         | doesn't come out of the data but is caused by dating apps. It's
         | very hard for me to get people to commit (or worse, just give
         | me a hard no), which led me to casting a wider net. Potential
         | partners are reluctant to tell me "I don't like you", and will
         | either ghost or just keep playing along because it's something
         | to do. I started to adjust my behavior by dating multiple
         | people at a time - this eased the sting of wasting time on
         | someone but then I became less sure if I wanted to commit to
         | someone (e.g. I need a date to event X, I'll give Alice 2
         | weeks, and she doesn't respond so I ask Bobette day of, which
         | pisses Bobette off because she feels like a second option).
         | 
         | I've also had issues where women rarely advertise upfront what
         | they want is a hookup (for obvious reasons), but then I spend
         | 2-3 weeks courting a woman who doesn't have the guts to tell me
         | she didn't see a future with me.
         | 
         | If your goal is a long term relationship, even if you get
         | matches, it's still a mess and I feel the whole rating curve
         | distracts from that.
        
       | PaulHoule wrote:
       | A great article that elicited a lot of thoughts.
       | 
       | (1) I used to make those kind of non-informative scatter plots
       | with xvgr when I was a grad student, this package does a great
       | job for those kind of cases
       | 
       | https://seaborn.pydata.org/generated/seaborn.relplot.html
       | 
       | even if you don't use it you can copy its patterns to make
       | designs that work
       | 
       | (2) An obvious commercial offering for guys is a photography
       | package. About 20 years ago I went to the biggest photog in my
       | town and my publisher paid $100 for a headshot that was just a
       | junior photog in the studio. If you were a bride you would get
       | premium hair and makeup to go with your photography, even if you
       | were appearing on TV you would probably get a little hair and
       | makeup help.
       | 
       | (3) With the right choice architecture you could control things
       | such as "the percentage of people that you like" or "the number
       | of likes that you receive". For instance if you were going just
       | on looks it would be easy to show people a stack of 10 photos and
       | have them sort them in attractiveness; you could also show pairs
       | of profiles and pick an ELO for each one. If you look at it as a
       | relative ranking process you can peel off whatever percentage off
       | the top that you want.
       | 
       | An obvious objection is that given such a choice the "hot" people
       | will be the only ones that get chosen but a counter to that is
       | that you can put an upper limit on how many "likes" somebody gets
       | by not showing them to people.
       | 
       | This contradicts some things he says later on about things that
       | help the apps retain people, but from the viewpoint of making an
       | app that "works", girls who are looking for commitment really
       | aren't benefiting from seeing profiles from hot guys who get a
       | lot of attention and provide nothing but casual sex.
        
       | underyx wrote:
       | This is such a detailed article but it's giving me weird vibes.
       | 
       | For instance there are all these drops to near-zero in the
       | histograms at .28, .46, .56 for no clear reason, and the article
       | doesn't even consider that noteworthy.
       | 
       | The "Men Like ratio (y) vs ratio (x)" has an inexplicable wall
       | around .33 which I could only explain with some sort of product
       | limitation maybe? But I really wish it was explained what
       | artifacts the product introduces.
        
         | edflsafoiewq wrote:
         | Since there's a spike followed by a drop, it seems like some of
         | the data points are "misattributed" to the neighboring bucket.
         | 
         | Since it happens at the same place in each graph (eg a spike at
         | 0.28-0.29, followed by a drop at 0.29-0.30) I wonder if it's
         | some kind of number-theoretic effect from the fact it's
         | actually a ratio of integers. For example, with less than 20
         | views there's no way to get to the 0.29-0.30 bucket, but 4 ways
         | to get into the 0.28-0.29 bucket. Hmm.
         | 
         | Also notable that 0.56 is exactly twice 0.28.
        
         | carabiner wrote:
         | Definitely points to some rounding error, aliasing in the data.
         | It would be fixed by making the buckets larger. No reason for
         | the buckets to be that small.
        
       | impure wrote:
       | I definitely noticed I was using the apps more for entertainment
       | than for dating. Which is why I stopped using them.
        
       | imtringued wrote:
       | I'm pretty sure the first four graphs alone already prove that
       | dating apps don't work.
       | 
       | Dating apps are supposed to match people, but desire to match up
       | is very lopsided towards one gender, with the other gender having
       | very little desire to match up.
       | 
       | Having unrealistic expectations is one thing. Being the monkey
       | paw that fulfills those wishes is on a wholly different level.
        
       | jameslk wrote:
       | > The likelihood to like and exchange inside homosexual groups is
       | much higher than in heterosexual ones.
       | 
       | > The like ratio of a girl is almost independent of the profiles
       | she sees. For example, if a girl has a like ratio of 5% and you
       | remove 50% of the profiles, even if you remove only the profiles
       | she will not like, her like ratio will still be 5%
       | 
       | These two statements sound like they would be at odds. It seems
       | either the first statement is incorrect or women on dating apps
       | are more choosy when it comes to men only. I'd be curious how the
       | stats play out on lesbian dating apps
        
         | nemomarx wrote:
         | Only at odds if you assume the behavior is gendered and not a
         | response or effect of the dating community in general -
         | homosexual sub communities could have lots of community effects
         | that change this up, just like heterosexual communities differ.
        
       | bradlys wrote:
       | > More than 50% of men just never receive a like, and never means
       | maybe 2 or 3 likes in the lifespan of several weeks
       | 
       | As someone in that more than 50%, it's very annoying to
       | constantly get told to get on the apps to meet women. I'm
       | surrounded by men in the top 20% because I'm affluent, well
       | educated, and spend a lot of time at the gym. Sadly, I'm just
       | around these people and wasn't born into the same kind of family.
       | I'm an outsider. I was born poor and ugly. I've solved the poor
       | thing but being ugly is incurable. I'm going to Beverley hills
       | next week and getting more surgery to try to alleviate the
       | ugliness but it's pathetic what a man in his mid-30's has to do
       | now to even get a single like back on his profile.
       | 
       | Women don't need men anymore in the developed world. Men are
       | luxury goods and women are completely happy to live without. A
       | man isn't needed but merely wanted and only wanted if he fits a
       | very particular set of criteria.
        
         | jfengel wrote:
         | Out of curiosity... what does "ugly" mean? Is it deformed, or
         | just not conforming to a cultural beauty standard?
        
           | bradlys wrote:
           | Ugly by most standards is simply not being desired by anyone.
           | You don't have to be an acid victim like two-face to be ugly.
           | I'd say someone is definitely ugly if you swipe on a few
           | hundred average looking people and get zero matches back.
           | 
           | That's ugly.
        
             | jfengel wrote:
             | Understood. Thank you.
        
             | j1elo wrote:
             | > _if you swipe on a few hundred average looking people and
             | get zero matches back. That 's ugly._
             | 
             | What's ugly is using an anemometer to measure a distance. I
             | mean, using number of matches in a dating app, to measure
             | uglyness. Dating apps are products designed by psychologist
             | and built by engineers to generate frustration and make
             | people pay, not to serve as a measurement stick of the
             | average person's attractiveness.
             | 
             | Dating apps are utterly broken. Don't do that to yourself,
             | or to anyone.
             | 
             | Meeting women in the Real World through common
             | acquaintances. That's where the moat is.
        
               | lifestyleguru wrote:
               | Can confirm from personal experience. Do not even think
               | of installing Tinder as a male with intention not to pay.
               | Tinder with platinum is frustrating enough for a male. In
               | revenge, every relationship initiated with gold and
               | platinum I threw out to the bin after some sex.
        
       | lifestyleguru wrote:
       | What I hate about Tinder is that it has become the only way to
       | find woman for sex and for relationship, even if with miserable
       | probabilities. Even in my tiny non English speaking country. The
       | man has to pay for the app. Women ending up on Tinder loathe how
       | despicable the app is ("looking for a pearl in this cesspool",
       | "don't believe I ended up here" etc.) while somehow don't notice
       | that they make this place this way.
        
       | gwern wrote:
       | Any idea which dating app Paul Gonsolin is talking about here?
       | This is a lot of data.
        
       | thomasfromcdnjs wrote:
       | This is really really cool insights into the industry and
       | consumer behavior in general.
       | 
       | Going to save it to my google docs so I never lose it.
        
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