[HN Gopher] Reflections on 1 Year of (Trying to) Become Successf...
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       Reflections on 1 Year of (Trying to) Become Successful on YouTube
        
       Author : ChaseRensberger
       Score  : 33 points
       Date   : 2025-01-10 19:52 UTC (2 days ago)
        
 (HTM) web link (chaserensberger.com)
 (TXT) w3m dump (chaserensberger.com)
        
       | ClosedPistachio wrote:
       | Nitpick - the point of parentheses, as used in the article title,
       | are to add optional extra context without being required to make
       | the sentence complete. The sentence "Reflections on 1 year of
       | become successful on YouTube" isn't complete. Either remove the
       | parentheses (thus making those words part of the title), or
       | consider a different sentence structure.
        
         | szundi wrote:
         | Probably become=>becoming whould help
        
           | thundergolfer wrote:
           | "Reflections on 1 Year of (Trying to) Becoming Successful"
           | isn't correct either.
        
             | blakehawkins wrote:
             | People write like they read and speak, which is where this
             | mistake comes from
             | 
             | The right way is to replace the parentheses with a pair of
             | dashes, one before and one after the deemphasized clause
        
               | lisper wrote:
               | Or just remove the parens. They don't really add (much
               | of) anything. (See what I did there?)
               | 
               | Or maybe:
               | 
               | "... trying (unsuccessfully) to succeed..."
        
               | ChaseRensberger wrote:
               | I think these are all really good points. I certainly
               | need to improve at my article writing abilities. I have
               | removed the parentheses from the title.
        
               | ghaff wrote:
               | Probably em-dash in a formatted document rather than pair
               | of hyphens like I'd use here. I'm pretty sure there are
               | some stylistic recommendations about parens vs. em-
               | dashes. I probably used to overuse parens but, in spite
               | of being on my company's style committee for almost 15
               | years, I'm not sure I was ever all that consistent and
               | I'm not sure we had hard and fast rules.
        
           | namanyayg wrote:
           | OP has been "trying" for 1 year, not "becoming" for one year.
        
         | adamesque wrote:
         | I love this nongrammatical/idiomatic use of parentheses
         | actually. Language is a tool, and its rules can be just as
         | powerful when violated as when upheld.
         | 
         | In this case they convey a subtext you can't get as gracefully
         | by being a slave to syntax-- that the author hoped the post
         | would be about how they did achieve success, but that didn't
         | happen, forcing the parenthetical qualifier. I don't think
         | another treatment would express that quite as well; you can
         | almost feel the wince.
        
           | laborcontract wrote:
           | you'd normally use square braces [for this kind of thing]
        
             | sdwr wrote:
             | Square braces are used to show you are editing a quote for
             | grammar or brevity, not to change the meaning of your own
             | sentence. Ex:
             | 
             | > I love this [...] use of parentheses. [Rules] can be just
             | as powerful when violated as when upheld.
        
         | potsandpans wrote:
         | Nitpick to your nitpick:
         | 
         | You've offered a linguistically prescriptive interpretation
         | that ignores nuance and flexibility of language.
         | 
         | While it may be the case that the canonical "point" of
         | parenthesis is what you've described, the purpose only remains
         | for as long as we culturally accept that definition.
         | 
         | The usage of parenthesis as an aside to indicate a certain
         | emotion somewhat playfully is not only acceptable, it's entered
         | into the cultural zeitgeist. We all understand the meaning. The
         | sentence is complete -- regardless of the rules you've cited --
         | because the reader doesn't eliminate the parenthesis from their
         | context like a robot, and we have a common understanding of
         | what the aside is trying to communicate.
        
         | ChaseRensberger wrote:
         | I appreciate the nitpick. I am certainly not the strongest
         | writer but hope to write more articles in the future. Thank you
         | for the feedback.
        
       | omoikane wrote:
       | I wonder if they have a specific goal in mind that they use to
       | define success. Maybe it's a more general "we will know we are
       | successful when we get there", or maybe it's a specific metric
       | like the number of views. The latter feels like a real grind.
       | 
       | Related:
       | 
       | https://news.ycombinator.com/item?id=41549649 - How to succeed in
       | MrBeast production (2024-09-15, 1352 comments)
        
         | ChaseRensberger wrote:
         | I don't think we have a number in mind. Just trying to have fun
         | and film it.
        
       | Rastonbury wrote:
       | Seems to be just counting on a lucky viral success as there is no
       | theme/niche, I generally only sub where there's a track record of
       | content that is both quality and multiple videos that interest me
        
         | jjcob wrote:
         | They seem to imitate the MrBeast format. But they are missing
         | the storytelling, pacing, execution and scale of MrBeast
         | videos. (And also the banter that makes MrBeast videos feel a
         | bit like a sitcom episode)
        
           | ChaseRensberger wrote:
           | Luke used to work there so I think some of that style may
           | bleed in, especially during the editing process. Appreciate
           | you taking the time to read the article. I'd love to hear
           | more about how you think we could improve in any of the areas
           | you mentioned.
        
         | ChaseRensberger wrote:
         | Sincerely appreciate you checking out the article. Thanks for
         | your feedback.
        
       | laborcontract wrote:
       | with all due respect i find the type of content you (and the
       | myriad other people who post the exact same type of mr. beast-
       | molded content) tiresome and repulsive.
       | 
       | Moreover, every single video is about "I". An "I" video only
       | works if people care about who "I" is, otherwise it's just self
       | centered, unhuman content creation.
        
         | ChaseRensberger wrote:
         | I actually don't disagree with you at all. I think that is the
         | kind of content that Luke is most suited/wants to make. Him
         | being a close friend of mind I just want to help him succeed.
         | My goal for this article was to be a kind've meta look at the
         | process of it all. I certainly would love this channel (and
         | YouTube) to move away from this kind've wrapping paper though.
         | Appreciate you checking out the article!
        
       | keiferski wrote:
       | I actually find it quite reassuring that YouTubers with an
       | individual style and personality end up doing better than those
       | trying to make generic me-too Mr. Beast style content. Looking at
       | the OP's channel, there is basically nothing about their videos
       | which screams "unique individual", which is probably why they are
       | struggling. I have discovered dozens of creators that maybe don't
       | have the most optimized thumbnail, titles, or production values,
       | but still manage to convey a unique personality that comes
       | through in their videos.
       | 
       | As I said, this is actually pretty reassuring and is probably why
       | YouTube, all things considered, is the most authentic social
       | media platform nowadays.
       | 
       | I hope that wasn't too harsh, and my advice to the creator is to
       | think more about what your unique brand is, how you can convey it
       | in a thumbnail or video title _instantly_ , and just generally be
       | more authentic and original in your videos.
        
         | ChaseRensberger wrote:
         | I actually don't disagree with you at all. I think that is the
         | kind of content that Luke is most suited/wants to make. Him
         | being a close friend of mind I just want to help him succeed.
         | My goal for this article was to be a kind've meta look at the
         | process of it all. Super interesting to hear your perspective.
         | Appreciate you checking out the article!
        
       | juancroldan wrote:
       | It really surprises me how much competition YouTube videos have
       | gotten over the years. Back in 2009, I recorded a video of
       | burning a Coke can soaked in alcohol, and it got 20,000 views.
        
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       (page generated 2025-01-12 23:02 UTC)