[HN Gopher] How hucksters are manipulating Google to promote sha...
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       How hucksters are manipulating Google to promote shady Chrome
       extensions
        
       Author : undercut
       Score  : 108 points
       Date   : 2025-01-09 00:29 UTC (3 days ago)
        
 (HTM) web link (arstechnica.com)
 (TXT) w3m dump (arstechnica.com)
        
       | nubinetwork wrote:
       | > Apparently, some extension authors figured out that the Chrome
       | Web Store search index is shared across all languages
       | 
       | Oh, you mean like google ads and android app ads? Because both
       | think I'm either Chinese or Korean, despite being neither.
        
         | dylan604 wrote:
         | Targeting at its finest.
        
       | Over2Chars wrote:
       | These rogue extensions are "surreptitiously monetizing web
       | searches" - but doesn't Google _conspicuously_ monetize web
       | searches?
       | 
       | So it seems the Google TOS bans competition in search
       | monetization using their "open source" browser. Isn't it odd that
       | an "open source" browser is apparently designed to provide a
       | monopoly on search monetization by the nice people who give it to
       | you for free?
       | 
       | And being 80% or so of all searches:
       | https://www.statista.com/statistics/216573/worldwide-market-...
       | 
       | It seems like Peter Thiel's claim that google is a search
       | advertising monopoly masquerading as a (competitive, non-
       | monopoly) technology company might be spot on.
        
         | HeatrayEnjoyer wrote:
         | Small info piece: Chrome isn't open source.
         | 
         | Otherwise I agree (even if it means agreeing with Peter Thiel
         | in this case).
        
           | Over2Chars wrote:
           | Well shiver me timbers, if that isn't a hoot.
           | 
           | Maybe my vernacular is off, "source available" ?
           | 
           | ah "licensed freeware"
           | 
           | https://en.wikipedia.org/wiki/Google_Chrome
        
             | asddubs wrote:
             | chromium is open source, chrome is chromium + proprietary
             | stuff added on top
        
           | surajrmal wrote:
           | 99% of its source is open. I wonder what you think of open
           | source applications that make API calls into closed source
           | cloud systems?
        
         | grues-dinner wrote:
         | > Peter Thiel's claim that google is a search advertising
         | monopoly masquerading as a (competitive, non-monopoly)
         | technology company
         | 
         | That's not a very deep insight, it's been pretty obvious since
         | they bought out DoubleClick in 2007.
        
           | Over2Chars wrote:
           | I agree, I think it's not a deep insight, but Thiel notes (in
           | his 'zero to one' speech he gave) that Google actively
           | pretends not to be a search advertising monopoly, and instead
           | pretends to be a competitive technology company, in a wide
           | range of technology fields, to "hide" their monopoly.
           | 
           | Thiel is openly advocating monopolies, and says competition
           | is for losers.
           | 
           | I think he's just calling GOOG out for their marketing, and
           | noting their market strategy to deflect attention away from
           | their monopoly.
           | 
           | I, for one, have never heard anyone publicly mention this
           | besides Thiel. Have you?
        
             | alephnerd wrote:
             | I'm not sure I buy Thiel's argument becuase plenty of their
             | non-search businesses such as Google Cloud, GSuite, Waymo,
             | and Verily have become pretty successful in their own
             | right, and vertical integration is another form of monopoly
             | that tends to cracked down on.
        
               | Over2Chars wrote:
               | Check out the big blue box. I think Thiel's point is spot
               | on:
               | 
               | https://www.statista.com/statistics/1093781/distribution-
               | of-...
        
               | whatshisface wrote:
               | If I had a monopoly on sugar and traded in silver and
               | healthcare, I would still have a monopoly on sugar.
        
               | tsunamifury wrote:
               | Yea but diversification is a critical business strategy
               | not just a marketing ploy
        
               | brookst wrote:
               | Yeah there are far cheaper ways to "distract" from a
               | monopoly than building Waymo from scratch. Alleging that
               | whole project exists only as a smokescreen is pretty
               | conspiratorial thinking.
        
               | tsunamifury wrote:
               | I have had drinks with Peter Thiel. If you force him to
               | answer more than one question about his theories it
               | totally falls apart. Mostly the logic actually goes like
               | this: oh if it doesn't work I have the money to survive
               | it and you don't so I still win and claim I was right.
               | 
               | I wish more people understood this.
        
               | alephnerd wrote:
               | +1 on this.
               | 
               | Ime he's a walking personification of "jack of all
               | trades, master of none".
               | 
               | That's the perfect trait for a VC (broad knowledge is
               | critical to identify market trends), but it has its flaws
               | such as extreme simplification of complex topics.
               | 
               | That said, you can rightfully argue that this is why you
               | are investing in egghead founders - so they can deal with
               | solving those problems and logic gaps.
        
               | wbl wrote:
               | Vertical integration is very proconsumer as it reduces
               | successive markups.
        
               | BobaFloutist wrote:
               | Until they drive competitors out of business, and then
               | it's not. Much like the horizontal integration of, say,
               | Walmart.
        
             | WeylandYutani wrote:
             | I never had the illusion that Google makes their money from
             | Pixel phones... It was always advertising.
        
           | prasadjoglekar wrote:
           | At this point in 2024/25, it's obvious to the point of
           | multiple antitrust lawsuits against Google.
           | 
           | If you want a POV on the most recent one involving
           | Doubleclick, listen to the first part of this podcast with
           | Brian Kelley of App Nexus - a competitor to Google ad tech.
           | 
           | https://m.youtube.com/watch?v=xm8gPuwqFHk
        
           | dartos wrote:
           | I mean... they're as much search as Amazon is retail, no?
           | 
           | Doesn't GCP bring in big bucks?
           | 
           | Not to mention gsuite. If your company don't use Microsoft
           | office they use gsuite.
        
             | Over2Chars wrote:
             | The big blue block is search advertising revenue:
             | 
             | https://www.statista.com/statistics/1093781/distribution-
             | of-...
             | 
             | the much smaller black box is GCP. Much smaller. much much
             | smaller.
        
           | fuzzy_biscuit wrote:
           | Don't forget when Google bought Urchin in '05. It's all been
           | a part of the same broad strategy.
        
         | WrongAssumption wrote:
         | Can you quote the relevant section of the TOS?
        
           | Over2Chars wrote:
           | I cannot. I am simply paraphrasing the leading sentence:
           | 
           | "The people overseeing the security of Google's Chrome
           | browser explicitly forbid third-party extension developers
           | from trying to manipulate how the browser extensions they
           | submit are presented in the Chrome Web Store. "
           | 
           | I assumed that this explicit prohibition would be a "TOS". I
           | could be wrong. Maybe it's somewhere else or called something
           | else.
        
         | wbl wrote:
         | The competition is a click away.
        
       | donatj wrote:
       | I have two Chrome extensions in the store. They're not very
       | popular and are really just features I wanted for my own use. I
       | think I have less than 100 users total.
       | 
       | At least once a week I get emails from people
       | 
       | - offering money to add their "tracking" code
       | 
       | - wanting to purchased the extension outright
       | 
       | What they clearly want is access to my modest install base to
       | push questionable code onto. I certainly am not going for these
       | offers, but I could certainly see someone less financially secure
       | giving in to it, and that scares me a little.
       | 
       | The idea of paid malware insertion in smaller packages is kind of
       | troubling in general. How often just in life in general do we
       | just trust opaque binaries to be clean.
        
         | luckylion wrote:
         | Did they seem personalized or do they just mass-mail every
         | developer they can find? 100 users seem very little to go
         | through the trouble of acquiring an extension and then push bad
         | code.
         | 
         | Did they ever give you an idea of what they are ready to pay?
        
           | donatj wrote:
           | They seem pretty generic, like spray and pray. I am sure they
           | just scrape all the developers details from the Chrome Store
           | and bug them all.
           | 
           | I don't seem to have saved any of them but I do recall one
           | offering me $6,400 for my extension because there was a small
           | voice in the back of my head whispering "that's a lot of
           | money..."
           | 
           | Most of the ones wanting me to install code offer ongoing
           | payments.
        
             | luckylion wrote:
             | Thanks, that sounds like a lot of money. I assume they'd
             | start negotiating once you respond and they look into it, I
             | can't see them paying $6-10 per user. At that point, it has
             | to be cheaper to just build extensions and let them gather
             | a few users, right?
             | 
             | Wild market though, and I applaud developers who reject the
             | offers. I'm sure that small voice becomes a lot louder if
             | you built an extension that now has 100k users.
        
         | maxresdefault wrote:
         | How much were they offering?
        
           | dvh wrote:
           | They're not really targeting particular extension. Most
           | people probably don't want to sell anyway so they would just
           | waste time. They send email to everyone who have extension
           | and then when any developer replies, only then they decide if
           | they even want to buy. I have extension with 50k installs in
           | last 5 years that has always on full access to visited pages
           | (content script) and they offered $2k.
        
             | malfist wrote:
             | $2k seems abysmally low to throw away your labor of love
             | and compromise your morals. At least in the US
        
               | dylan604 wrote:
               | you're making some assumptions that every dev has morals,
               | and that some unscrupulous dev didn't build the thing
               | specifically in hopes of getting this offer
        
               | malfist wrote:
               | Sure, that's possible, and from a cynical perspective
               | seems likely to have happened. But if I was unscrupulous,
               | there seems to be a lot easier paths to money than making
               | a product, offering it for free, and hoping someone will
               | offer to buy it from you to corrupt it.
        
               | dylan604 wrote:
               | Sure, but this method doesn't come with risk of criminal
               | charges. This is all legit shady.
        
         | potamic wrote:
         | Did you see what the tracking code does? If possible, it'll be
         | useful to get access to this.
        
           | jabroni_salad wrote:
           | I am having trouble finding it now but I used to use a
           | Picture in Picture extension that just made the controls more
           | apparent (I use Brave and you have to do a menu dive for it
           | by default). The extension had been featured by google when I
           | added it.
           | 
           | At some point they signed on with a monetization scheme that:
           | 
           | - Redirected you through its sales attribution url any time
           | you accessed a store (which bounced you to the site's front
           | page instead of your search result)
           | 
           | - Rearranged your search results to put its affiliated stores
           | at the top
           | 
           | - Marketed itself mainly to retailers as an ad network with
           | no mention of browser extensions anywhere.
           | 
           | If it werent for the annoying redirect I probably would have
           | never noticed that something was wrong.
        
             | ClassyJacket wrote:
             | ...Was it Honey?
        
           | prettyblocks wrote:
           | Most of them hijack search results and do cookie stuffing.
        
         | emahhh wrote:
         | I also have a really small extension. I also get a lot of
         | emails offering "help" to expand the user base through SEO and
         | marketing.
        
         | diggan wrote:
         | > I think I have less than 100 users total.
         | 
         | > At least once a week I get emails from people
         | 
         | My extension (https://chromewebstore.google.com/detail/privorno
         | t/fnpgifcbm...) currently says it has ~915 users. Usually the
         | offers I get are in the $100-$200 range, but it's maybe once
         | every 1-2 months I get an offer.
         | 
         | I'm guessing they go by keywords + user count (or something,
         | maybe "last updated" too?) , as my extension is very country
         | and context-specific, and I'm not getting that many offers
         | (thankfully). More people reaching out saying thanks, which are
         | better emails to receive anyways and some asking for the source
         | code, which I'm happy to provide :)
        
         | hansvm wrote:
         | That sort of thing is part of my usual spiel against automatic
         | updates in most scenarios (and, when that's hard, pushing back
         | on the reasons why it's hard rather than adding automatic
         | updates):
         | 
         | - What security problems are we trying to prevent with
         | automatic updates? The worst-case would be allowing an
         | untrusted third-party to run arbitrary code on your computer.
         | 
         | - How did we fix it? We allow a different untrusted third-party
         | to run arbitrary code on our computers.
         | 
         | Toss in a healthy dose of developers using "security updates"
         | to enshittify a product, or even just screwing up releases from
         | time to time and introducing more attack vectors than they
         | fixed, and automatic updates don't look very attractive.
        
       | issafram wrote:
       | Google would prefer to focus on limiting ad blockers with V3
       | instead of protecting users from these extensions.
        
         | creato wrote:
         | V3 reduces the damage extensions can do to users. Complain
         | about the impact to ad blockers if you want but this point is
         | nonsense.
        
         | insin wrote:
         | The "This extension may soon no longer be supported because it
         | doesn't follow best practices for Chrome extensions" warning on
         | the uBlock Origin listing is one the shadiest things on the
         | Chrome Web Store.
        
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       (page generated 2025-01-12 23:01 UTC)