[HN Gopher] Online Behavioral Ads Fuel the Surveillance Industry
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       Online Behavioral Ads Fuel the Surveillance Industry
        
       Author : Breadmaker
       Score  : 50 points
       Date   : 2025-01-07 20:33 UTC (2 hours ago)
        
 (HTM) web link (www.eff.org)
 (TXT) w3m dump (www.eff.org)
        
       | kristjank wrote:
       | The violations that the average human has been unknowingly a
       | victim of, courtesy of the advertising industry, are in my
       | estimation so insurmountably numerous that I automatically
       | consider someone working in advertising ontologically evil. More
       | so than, say, someone working on face recognition at Lockheed
       | Martin.
        
       | JohnMakin wrote:
       | I've been experimenting with behavioral tracking on a bunch of
       | platforms for a while now, but it's very difficult research - if
       | you come across something interesting, replication is very
       | difficult if not impossible, or sometimes the underlying paradigm
       | will change entirely and force you to start from square 1.
       | 
       | My motivation is that I would love, and personally pay a
       | ridiculous amount of money for, a service that obfuscates the
       | upstream data that ends up in stuff like bidstreams and other
       | behavioral tracking data sources in a way that makes the data
       | essentially worthless (or even better, extremely expensive) to
       | them. Have had almost no success, at least from means that
       | wouldn't get you in hot water- it feels a lot like pissing into a
       | forest fire expecting to put it out.
        
       | musicale wrote:
       | I like the idea of a legislative/regulatory solution, but it
       | would be very challenging to implement successfully, because 1)
       | it would be hard to enforce, 2) advertising companies would do
       | everything in their power to create and exploit loopholes, and 3)
       | it would be aggressively opposed by very deep-pocketed companies
       | that operate huge surveillance advertising businesses.
       | 
       | Nonetheless, it might be wise for advertising companies to
       | prepare a contextual advertising business model that could
       | survive possible potential legislative action and regulatory
       | scrutiny.
        
       | ge96 wrote:
       | I cannot understand how people accept ads. It triggers me so much
       | when I open an article and between every paragraph is an ad and a
       | video fixed to the top/bottom following you as you scroll and
       | they change once the video ends. YT is crazy with their multiple
       | ads unskippable sometimes 30 mins long wtf.
       | 
       | Thank you UBO
       | 
       | regarding tracking: I guess I don't care about that since I get
       | these updates from Google about where I've been in the year with
       | dots on a US map.
        
         | musicale wrote:
         | > between every paragraph is an ad and a video fixed to the
         | top/bottom following you as you scroll and they change once the
         | video ends
         | 
         | And of course Chrome, Firefox, and Safari don't provide a
         | reliable way to stop those obnoxious auto-playing videos.
        
       | Vampiero wrote:
       | But how can the poor websites sustain themselves
        
       | maxk42 wrote:
       | Even if you were to outlaw the selling of all this sort of data,
       | you're not preventing major players like Google and Microsoft
       | from collecting that data and using it internally. Not sure what
       | the solution is here, but I think most people would like stronger
       | privacy protections.
        
         | timeon wrote:
         | > you're not preventing major players like Google and Microsoft
         | from collecting that data
         | 
         | And every few minutes some data leaves my MBP to Apple
         | databases hosted on Amazon cloud. I do not suspect Apple nor
         | Amazon of anything but there are too many hands dealing with it
         | - breach is just about 'when' not 'if'.
        
           | musicale wrote:
           | Which data? And how much of it would be readable by 1) Amazon
           | and 2) Apple?
        
         | musicale wrote:
         | Preventing the ad bidding data leakage channel from Google to
         | everyone else in the world would be a start at least.
        
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       (page generated 2025-01-07 23:00 UTC)