[HN Gopher] Getty Images and Shutterstock to Merge
       ___________________________________________________________________
        
       Getty Images and Shutterstock to Merge
        
       Author : sexy_seedbox
       Score  : 154 points
       Date   : 2025-01-07 12:00 UTC (11 hours ago)
        
 (HTM) web link (newsroom.gettyimages.com)
 (TXT) w3m dump (newsroom.gettyimages.com)
        
       | sexy_seedbox wrote:
       | Feels like Getty has acquired all their big competitors.
        
         | TMWNN wrote:
         | Is this a defensive move, against AI taking over the stock
         | image market?
        
           | elpocko wrote:
           | Both of them already provide AI image generation themselves.
           | 
           | https://www.shutterstock.com/ai-image-generator
           | 
           | https://www.gettyimages.com/ai/generation/about
        
             | Raed667 wrote:
             | if you're going to get scraped anyway, might as well get
             | paid
        
           | animuchan wrote:
           | Not sure it'll help against AI eventually taking over. They
           | can't compete on price, and the quality ceiling for "generic
           | corporate announcement picture of diverse people smiling" is
           | very reachable for the current gen AI.
        
             | dylan604 wrote:
             | Just don't show the hands of those people
        
           | blitzar wrote:
           | The defensive move here is the sellers cashing out while they
           | still have a decent valuation and taking their money
           | elsewhere.
        
           | Ekaros wrote:
           | I would also consider consolidation as move to cut costs. If
           | there is no more growth or it is taken by AI, that is the
           | next step to get line go up.
        
           | vintermann wrote:
           | Probably the plan is to sue big, and convince investors
           | that's going to work.
        
       | ChrisMarshallNY wrote:
       | I've been a Shutterstock member for years (not a big user, but I
       | always like to make sure my blog posting images are legit, and SS
       | has been good for that).
       | 
       | Hope that it doesn't change much for me.
       | 
       | Otherwise, I'm sure it will be OK.
       | 
       | Can't help but feel that this is a response to some of the AI
       | image generation stuff.
        
       | schappim wrote:
       | Just think of all the re-watermarking that will have to take
       | place!
        
         | DannyBee wrote:
         | I hope they call the merged company "gutterstock"
        
           | pbhjpbhj wrote:
           | shutty !
        
             | lioeters wrote:
             | Shetty Images
        
       | dotdi wrote:
       | Whenever I wanted to buy stock images, I was shocked how
       | expensive they were. I usually didn't intend to use them straight
       | up commercially, but I felt like I should pay for somebodies work
       | to produce these images. The prices were too steep though.
       | 
       | Unsplash was a God-sent. High quality images with only
       | attribution requirements, which I was happy to give anyways. But
       | Unsplash was bought by Shutterstock and became "kinda free" with
       | the good stuff being paywalled. And now Shutterstock merges with
       | Getty, two of the biggest players in the space.
       | 
       | Frankly, I am quite convinced this is bad for end-users. The
       | space is already enshittified by all the AI junk. So I fully
       | expect quality to go down and prices to go up after this merger.
        
         | muhehe wrote:
         | > Whenever I wanted to buy stock images, I was shocked how
         | expensive they were.
         | 
         | It's funny, because authors of those images (at least on
         | Shutterstock) get basically nothing (like ten cents for photo,
         | iirc).
        
           | Aachen wrote:
           | So how do we fix it? Better search/aggregator engine and
           | unified payment scheme, but photographers get the money
           | directly and simply pay 1 cent per purchase that came via the
           | aggregator, rather than having to sign away their rights and
           | getting pennies from a centralized platform?
           | 
           | Wondering if photographers can't already do this with regular
           | search engine's image search, which (speaking for myself) is
           | what I use when looking for usable images anyway. It often
           | lands me on something like shutterstock but it's almost
           | always too expensive, annoying to pay, or badly licensed. If
           | they support common payment methods from around the world,
           | anyone can buy unwatermarked versions for a dollar and the
           | photographer gets 100%. I guess the downside is having to
           | have a website of your own? Many photographers already have
           | this anyway though
        
             | _DeadFred_ wrote:
             | It's crazy after all this time we still don't have low
             | friction small transaction capability on the western
             | world's web. When I was in China way back in 2014 it seemed
             | like they had an ability to this person to person from your
             | phone, so why can't we get it for the web?
             | 
             | Maybe there's enough out of work developers someone can go
             | after this seemingly low value but wished for since forever
             | payment space.
        
               | Aachen wrote:
               | I don't mind transferring euros to a bank account, it's
               | more about american systems doing fraud detection and
               | deciding I can't pay with a german address and a dutch
               | bank account (stripe illegally
               | (https://www.acceptmyiban.org) rejects that for example,
               | can't pay for DeepL...; or paying for food with a german
               | credit card and Dutch IP because my mobile data routes
               | through NL, also gets rejected), german credit scoring
               | being mandatory to force a "pay later" scheme on you when
               | you just want to pay up front (involves either phishing
               | you or validating your phone number), paypal simply
               | having a broken UI that goes "something went wrong", etc.
               | 
               | Everyone with a bank account can transfer money online,
               | merchants just need to accept it and not try to use dumb
               | schemes that charge extra fees on top of the bank fees to
               | "support more payment methods", that's my problem...
        
         | horsebridge wrote:
         | Stock images only have okay pricing (per image) if you use some
         | sort of decently sized subscription. Anyone that only needs a
         | few images are unfortunately screwed.
        
         | fratlas wrote:
         | Pexels is still very free, and seems to be high quality.
        
       | Ekaros wrote:
       | No anti-trust here? Seems like their market share might be too
       | unreasonable to me.
        
         | DannyBee wrote:
         | In the US this would not be enough - at a minimum, you'd have
         | to show actual harm, like, for example, showing it has caused
         | (or is very very likely to cause) higher prices for folks.
         | 
         | I don't know enough about stock images to say for sure, but a
         | cursory glance suggests Getty has not been raising prices
         | outside of the norm over time.
         | 
         | It would be a very hard case to win without a bunch of
         | unfavorable data.
        
           | martin_a wrote:
           | I think Getty, Shutterstock and Adobe Stock are _the_ stock
           | image agencies. If two of them merge, wouldn't that be enough
           | for a "market dominating position" and therefore enough to
           | get somebody involved?
        
             | mikeyouse wrote:
             | The FTC is a political organization led by political
             | appointees who mirror the politics of those who appoint
             | them.. I think 2 years ago this would've attracted
             | regulatory scrutiny, I don't think it will as of Jan 20th.
        
           | bediger4000 wrote:
           | > at a minimum, you'd have to show actual harm, like, for
           | example, showing it has caused (or is very very likely to
           | cause) higher prices for folks.
           | 
           | I'm sure that's the legal criteria, but why do I get a
           | feeling of "time to move along" when I use a product of one
           | of the merged companies? Every telecom merger, every food or
           | book publisher merger, every aerospace company merger, has
           | passed the review you state, but very shortly products are no
           | longer made, services are ramped down, quality degrades.
           | 
           | As an employee, I've been through mergers as well, the merged
           | company always sucks more than the original. Sometimes for
           | trivial reasons (CXOs chose the worse of the two time card
           | systems), sometimes for a multitude of reasons.
           | 
           | As a consumer and worker, I have acquired a reflexive
           | suspicion and dislike of mergers.
        
         | SilasX wrote:
         | I know it's not entirely in keeping with the spirit of this
         | site, but there's a part of me that really wants to snark,
         | 
         | "Oh no! We might no longer have meaningful competition for
         | random-ass, dumbed-down, emotionally manipulative pictures to
         | add to news articles! So next time you read an ad-bloated
         | article about prices going up, they might not be able to afford
         | to include a picture of an average Jane pushing a shopping
         | cart! Truly, a loss to us all!"
         | 
         | Edit: Maddox's classic take on annoyance with stock images:
         | 
         | http://www.thebestpageintheuniverse.net/c.cgi?u=stock_photos
        
       | Clubber wrote:
       | Layoffs coming. The government needs to grow a spine and halt
       | about 90% of these M&A's.
        
         | paxys wrote:
         | The current government did exactly that, and we voted them out.
        
           | Clubber wrote:
           | The current government is still the current government. Not
           | sure how that applies here.
        
             | paxys wrote:
             | For the next 13 days. It is a lame duck government.
        
         | _DeadFred_ wrote:
         | What, you don't think a functional societal financial system
         | can be based solely on M&A's and corporate loans taken out for
         | stock buybacks?
        
       | cloudking wrote:
       | Anecdotal, but I haven't bought a stock image since Stable
       | Diffusion was released.
       | 
       | Edit: with Flux, you can't even tell the difference:
       | https://blackforestlabs.ai/
        
         | Etheryte wrote:
         | There are plenty of businesses that think the same way and
         | every time I see an ad with an image that's clearly AI-
         | generated I steer clear of it. It looks cheap, hits the uncanny
         | valley and is often a good sign of lowest effort possible.
        
           | infecto wrote:
           | I am in the same boat, photos are here to stay at least in
           | the short to medium term. It will most definitely change as
           | we get better and better models that become photo realistic.
           | I keep seeing the same themed AI generated images in tech
           | blogs and it is tiresome, its just like how meme images were
           | constantly used in writeups a decade ago.
        
             | karmasimida wrote:
             | Photo ofc will not be replaced
             | 
             | Photo is an image but also a record. The fact something
             | really did exist and captured is probably more valuable
             | than ever.
             | 
             | So wedding/event photographer really don't have to worry
             | about lose their job to AI
             | 
             | But in places where photo, as an image just to express
             | abstract idea, without concerning where and when it
             | happened, then that part of value goes to AI already
        
           | cma wrote:
           | I doubt you'll be able to easily tell from the outputs of
           | frontier models for most stock image usages by the time this
           | merger is approved.
        
           | Ensorceled wrote:
           | "I can't afford real images of real people and can't tell
           | these images are shit, but you can rest assured that I didn't
           | take any short cuts on the product!"
        
             | cloudking wrote:
             | I can afford them, I just don't need to anymore. My use
             | cases for stock photos are websites, marketing, landing
             | pages etc. The SOTA image models are sufficient for my use
             | cases and my customers don't care. Infact, they are happy
             | with the quality of AI generated stock photos and
             | appreciate the fast turnaround and lower cost.
        
               | SoKamil wrote:
               | Which models are SOTA as of now?
        
               | cloudking wrote:
               | In terms of realism, Flux is leading the pack currently
        
               | turnsout wrote:
               | Over Midjourney?
        
               | cloudking wrote:
               | Yeah, Midjourney tends to create sci-fi/enhanced looking
               | humans. Flux creates photorealistic.
        
             | vintermann wrote:
             | Real images of real people, although slightly
             | unrealistically racially diverse and _very_ unrealistically
             | attractive, and absolutely not working for the company they
             | 're standing around a laptop for... is that really any
             | better? Look at us, we're so serious we can licence
             | shutterstock garbage?
        
               | maeil wrote:
               | I swear Microsoft is half the market for this. I can't
               | remember the last time I saw them for an image which did
               | not give off that exact vibe in over a decade.
               | 
               | It's pure slop, of the non-AI kind.
        
           | aloisdg wrote:
           | Until when?
        
           | vintermann wrote:
           | Well I'm grateful for it. Because now corporate stock photos
           | remind me of AI images, and I can properly appreciate that
           | those are signs of low effort junk too.
        
           | vidarh wrote:
           | Survivor bias. In that, you're reacting only to the images
           | you assume are AI. It could be you're really good at spotting
           | them, or they're really bad. But it could also be you spot a
           | tiny proportion, or even misidentify real images as AI.
           | Without knowing the real rate, it tells us nothing about
           | whether picking AI images over stock images is a good
           | tradeoff or not.
        
             | ghaff wrote:
             | As someone who purchased stock images via our content team
             | there were a ton of really schlocky stock images 10+ years
             | ago and probably longer that I might be inclined to dismiss
             | as AI-generated today.
        
             | devin wrote:
             | Oh, please. I've generated many, many images. They are not
             | hard to spot.
        
               | jnwatson wrote:
               | The bad ones are of course not hard to spot. The good
               | ones you'll never notice.
        
               | devin wrote:
               | Good ones /of what/?
               | 
               | Are we talking a human subject? Nature?
        
               | tokioyoyo wrote:
               | Much respect, but nowadays, unless the person put
               | basically zero effort to make it look realistic, there's
               | no way you can detect whether an image is AI or not while
               | quick scrolling. Obviously, if you look at every image as
               | "let me examine every part of it to see if it's AI or
               | not" mindset, you can still spot them. But anyone who
               | spent a few days playing with the latest gen models, can
               | create images that pass the 90% of sniff tests.
        
               | devin wrote:
               | Do you have a test you like? I just took one at
               | https://sightengine.com/ai-or-not?version=2024Q3 and got
               | 18/20 correct, and I'm not zooming in on details or
               | anything, I'm just using some basic discrimination based
               | on what I've generated and seen generated in the past.
               | 
               | I would do even better at this if we limited it to
               | pictures of "realistic" settings.
        
               | tokioyoyo wrote:
               | I think we might be talking about two distinct cases. If
               | you're actively thinking whether an image is AI or not,
               | you're already biased to it potentially being AI-
               | generated. That improves your recognition of slop-
               | finding. As I mentioned, I definitely agree how it's
               | fairly straightforward to spot the slop if you're looking
               | for it.
               | 
               | I'm not even sure how we could implement a real-life test
               | without bias. Maybe if there was a complete feed of your
               | internet browsing, where it asks you at the end of the
               | day "ballpark the % of media that you think was AI?".
               | Then go through the entire feed, and scrutinize it one by
               | one.
        
               | devin wrote:
               | Right, and even there I think we might need to get
               | specific about categories of images. Images that are
               | supposed to be photo realistic are far easier to spot
               | than "battleship in outer space" generations.
               | 
               | Bringing it back to the topic of stock photography: A
               | large percentage of stock photos are of real things,
               | people, scenery. So, when someone says I'll have a hard
               | time spotting generated stock photos, I kinda go uhh,
               | well, no, not generally, because stock photos are very
               | often of people and real life scenes, the thing that is
               | the easiest to spot as a generation.
        
               | vidarh wrote:
               | Has anyone said you will have a hard time spotting them?
               | Because I did not. I pointed out that when you say you
               | can, it is an instance of survivor bias, and it is,
               | _whether you are good or bad at it_ as long as we don 't
               | have data to tell whether your assumptions were correct.
               | 
               | We still don't know whether or not you're good or bad at
               | picking out AI images used in actual campaigns, because
               | we have every reason to assume at least a reasonable
               | proportion of AI images used in actual ads will have been
               | through an editorial process that'd rule out a lot of the
               | easily recognized shlock, and so a test that does not use
               | images that have been through the same selection process
               | is meaningless.
               | 
               | I have no doubt you can recognize some. You may well be
               | able to recognize all of them perfectly for what I know.
               | The point was _not_ to argue you can 't, but that your
               | impression can't reliably tell you, because you'd be
               | likely to think the same whether your accuracy is high or
               | low.
        
               | tokioyoyo wrote:
               | I'm not entirely sure why you're discrediting the
               | advancement of realism. I'm very sorry, but I have a hard
               | to believe that when you scroll through IG and see
               | something like this -- https://www.reddit.com/r/ChatGPT/c
               | omments/1hvdhie/this_girl_... , you'll think it's AI
               | instantly. Unless, again, you're consciously examining
               | whether every single piece of media is AI generated or
               | not.
        
               | vidarh wrote:
               | You've already indicated elsewhere that in a test of
               | images that had not been edited, or selected to minimize
               | the risk of detection, you as someone who has spent lots
               | of time generating AI images got 2 out of 20 wrong. So
               | clearly it's possible to fool you.
               | 
               | How many more do you think would get past you if the
               | person running the hypothetical campaign was someone with
               | a similar experience at picking images to you spending
               | the same amount of time they would picking stock
               | photography on ruling out any picture that looks like
               | it's AI-generated to them, or editing them to remove
               | things that'd tip you off?
        
           | aprilthird2021 wrote:
           | The major thing that's happened to me, is I start doubting
           | every image I see in an ad. If it looks too generic, too
           | plain. If I have a negative perception of the company, I
           | start to think it's an AI image and further entrench my
           | negative opinion of the company.
           | 
           | Maybe it's not rational. Maybe I can't tell the truly good AI
           | images form the cheap slop ones. But that's how I feel, and
           | ultimately a lot of commerce runs off customer feelings. The
           | faker, cheaper, and more soulless we feel a company is being,
           | especially in marketing, the more negative perception we have
           | of them. That's just me though
        
           | CommieBobDole wrote:
           | While I also have a distaste for AI stock photos, their
           | crappiness just highlights the fact that a stock photo
           | already meant "This article does not need a picture to
           | communicate anything, but I know that articles with a picture
           | perform better than articles without, so I will exert the
           | least possible effort and expense to add a picture to this
           | article".
           | 
           | It's just that now there's an even cheaper way to do that.
        
           | whywhywhywhy wrote:
           | Stock photos always looked cheap anyway.
           | 
           | Both low talent AI use and stock photos have their own look
           | about them and neither is premium.
        
           | karmasimida wrote:
           | I think half of the YouTube thumbnails now are AI generated.
           | 
           | Frankly speaking they are getting so good I can hardly tell
           | by first glance
        
         | bambax wrote:
         | I'm a small-time Shutterstock contributor and my best sellers
         | are all news-style images from actual events. (For example,
         | when announcing a future conference, a publication often likes
         | to illustrate the article with images from the previous
         | iteration). While possible, those are more difficult to
         | reproduce with AI.
         | 
         | Shutterstock used to have a program called "Red Carpet" where
         | they endorsed independent photographers to help us get in to
         | events as press. Then like all good things, it was shut down,
         | no explanation given. -\\_(tsu)_/-
        
           | ghaff wrote:
           | An organization whose events I attend regularly has a
           | photographer, who I assume is not on staff but seems to be
           | their regular photographer, and they use a lot of their work
           | to populate upcoming conferences and the like.
        
         | probably_wrong wrote:
         | The "ee" in "Coffee" is a different shape, the tie of the no-
         | longer-in-a-suit guy changes style midway and the pockets of
         | the woman for the depth example don't match.
         | 
         | I'll agree that people who don't care about sewing and
         | calligraphy probably won't notice, but there's a difference
         | between "you can't even tell" and "you can't even tell as long
         | as you don't care too much about the result".
        
         | mplewis wrote:
         | If you think people can't tell when you've cheaped out on them,
         | you're the sucker.
        
       | cynicalsecurity wrote:
       | The prices of photos sold by those services are insanely high.
       | 
       | Those businesses would be much more profitable if they lowered
       | their prices significantly, but I guess the greed overshadowed
       | their mind.
        
         | michaelbuckbee wrote:
         | You're right and wrong.
         | 
         | While they're very expensive to me in my everyday life, they
         | were originally 10x cheaper than the alternative: getting
         | custom photography done for ads, websites, brochures, etc.
        
         | mschuster91 wrote:
         | > The prices of photos sold by those services are insanely
         | high.
         | 
         | That's because private citizens are not the target group of
         | Getty, Shutterstock etc. - the target group are newspapers, TV
         | stations, high-profile/fulltime YouTubers and media/advertising
         | agencies. They all have these expensive stock photo licenses
         | because that's cheaper than hiring dedicated photographers.
         | 
         | Whatever shot you want - unless it's of _your product_ or you
         | have very specific artistic needs, chances are very high one of
         | the stock photo services (either Getty, one of the large press
         | agencies such as AP or local /industry specific services like
         | Imago that specialises in sports) will have whatever shot you
         | need. And that kind of database access is not cheap to start.
        
           | ghaff wrote:
           | Right. There's no way you can provide meaningful compensation
           | for photographers/artists from a target market of need some
           | fairly random image/graphic for a blog post. But
           | photographers on staff are expensive.
           | 
           | And even as it is, a lot of us who toyed with submitting to
           | microstock for a bit mostly gave up. They don't even want a
           | lot of nature/flower/landscape photography and once you've
           | got pictures of people, you need to faff with model releases
           | and the like--and you still don't even make beer money.
        
       | hardwaresofton wrote:
       | The axis of stock photography
        
       | righthand wrote:
       | Shutterstock and Getty do not make money from their stock
       | photography catalog, most of their revenue comes from maintaining
       | exclusive contracts for editorial content (news photos, videos,
       | etc) and selling licenses to those assets. Someone could easily
       | displace them as they haven't done anything with their companies
       | but shrink contributor earnings and buy out smaller stock asset
       | companies in the last decade.
       | 
       | Shutterstock usually acquires companies in the winter and lays
       | them off in the spring and fall to boost their stock price.
       | 
       | There is no innovation at the company, just a set of long time
       | engineers and their niche microservice and a rotating door of
       | C-suite looking to collect a bonus from operating capital from
       | layoffs. I do not see anything that actually benefits them being
       | a publicly traded corporation or reasons they deliver actual
       | shareholder value, but they soldier on.
       | 
       | - a former Shutterstock employee
        
         | dpflan wrote:
         | Can you elaborate what is needed to compete and displace?
        
           | righthand wrote:
           | - a stock photography collection to make your site seem full
           | of content
           | 
           | - organize the labor to shoot photography and video around
           | editorial content and empower them to sell their own assets
           | with tooling
           | 
           | - as an indexer you only take a 30% which is much lower than
           | the aggressive everyone loses shutterstock-getty cut
           | 
           | ------
           | 
           | Personally I imagine a decentralized approach where
           | contributors host the content or purchase hosting space from
           | the indexer. The indexer just provides a search platform.
           | Transparent costs will keep people at your doorstep and
           | maintain exclusivity.
           | 
           | It is important to understand that Shutterstock does not sell
           | assets, they sell the licenses to use the assets.
        
             | mrcwinn wrote:
             | This is misguided.
             | 
             | First, you can't "organize labor" to take an iconic photo
             | of a shuttle landing that happened 30 years ago. That is,
             | there is enormous value in their existing library.
             | 
             | Second, decentralized photography is called Instagram, yet
             | those photos aren't worth anything. Instagram has no
             | interest in licensing them. Instead, they monetize around
             | the photo (engagement) and not the photo itself. The real
             | value has been in the content produced by professional
             | photojournalists.
             | 
             | Whether Getty/Shutterstock is a good business is a
             | different topic. They've been around for a long time,
             | despite your claim they are "easily disrupted." You both
             | underestimate the value of indexing (distribution) and
             | mislabel them as being merely an indexer (they protect
             | rights, organize deals, bundle and package, centralize
             | relationships, to name a few).
        
               | righthand wrote:
               | I never claimed they were an indexer, I claimed that is
               | how a company to displace them would work. Everything
               | you're telling me is misguided is a misinterpretation
               | about my claims of a non-existent competitor. Your
               | interpretation of my response is misguided.
               | 
               | You don't need a back catalog for a 30 year old photo of
               | a shuttle launch, that wouldn't sell to recent news
               | outfits looking for latest editorial content.
               | 
               | The fact that Shutterstock has spent the last decade
               | switching from php to react to nextjs and only acquiring
               | their competitors is more than enough evidence they are
               | easily displaced. The only thing your competitor has to
               | do differently is not sell out to Shutterstock.
        
         | SilasX wrote:
         | >Shutterstock and Getty do not make money from their stock
         | photography catalog, most of their revenue comes from
         | maintaining exclusive contracts for editorial content (news
         | photos, videos, etc) and selling licenses to those assets.
         | 
         | How are you not counting that as "making money from their stock
         | photography catalog"?
        
           | righthand wrote:
           | If you remove the editorial arm, revenue would crater from
           | only selling generalized stock photography.
        
             | SilasX wrote:
             | Okay then there are better ways to phrase that distinction,
             | because what you've described is still "licensing stock
             | photography". The editorial arm is just a means by which
             | they license.
        
               | grouchomarx wrote:
               | editorial and stock are two different categories and not
               | the same thing
        
               | righthand wrote:
               | You can license editorial content (President Biden waving
               | from the White House) or stock content (business man
               | waving from the lawn of his house) for an editorial news
               | piece. Editorial content refers to media assets of
               | latest/trending events, not content for editorials
               | written by press.
        
         | paxys wrote:
         | You can't innovate your way out of basic economics. The value
         | of a photograph has continued to decline year after year to the
         | point where it is now ~$0. The licensing revenue pie is getting
         | smaller and smaller, and so companies in the space have been
         | shrinking and consolidating to adapt to it. That's all there is
         | to it.
        
           | righthand wrote:
           | Shutterstock doesn't sell digital assets, they sell the
           | license to use assets. The value of a stock photograph for
           | marketing has decreased YoY, but the value of the license to
           | use that photograph has only gone up. The consolidation is a
           | trick they play on shareholders to convince them they are
           | gaining value through assets, even though the value of assets
           | is $0.
           | 
           | That is why a good portion of their earnings calls are about
           | miscellaneous vague initiatives defined as an acronym and how
           | much they saved on operating capital through acquisitions and
           | layoffs.
           | 
           | The only way to increase the value of a license is with
           | exclusivity. In which case the only remaining innovation is
           | to direct the value back to the contributor. Which in turn
           | would shrink the company.
        
           | probably_wrong wrote:
           | I'd argue that the value of a photograph is not $0. The
           | problem is rather that its actual value is lower than the
           | $200 that Getty wants for a 3MP picture of a hamburger.
           | 
           | I've been in projects where we cleared the rights for every
           | picture, and it's always the same: either we blow the budget
           | on two pictures with strong usage restrictions or we replace
           | them all with CC alternatives.
           | 
           | Perhaps photographs need their Steam moment.
        
             | ChrisNorstrom wrote:
             | TLDR; Just use http://www.unsplash.com for free
             | professional photos.
             | 
             | 100% agree. Years ago I signed up for Getty images
             | (royality based) back when they were competing with Fotolia
             | (royalty free) before they were bought by Adobe, and
             | actually clicked through the shopping cart to see how much
             | it would be to license a picture of some nice autumn leaves
             | for a billboard or a calendar. It was an insane amount in
             | the hundreds of dollars, and it was time limited, and only
             | for a limited run (if you used them for example, a
             | calendar), the usage rights were insane. And if you wanted
             | the full resolution it was something like $1,000+ dollars.
             | Our minds were boggled. We honestly legitamately thought
             | Getty images was some kind of money laundering operation.
             | It was cheaper to hire a photographer to get the pictures
             | you want, rather than license them from Getty.
             | 
             | Yes they have some nice rare photographs of political
             | events (wars, earthquake response, important cultural news
             | photos) but they are insane for thinking their entire
             | catalog is deserving of royalties and time/run limitations.
             | The only thing Getty did was convince me that copyright
             | needs to be heavily reformed. (The photographer isn't
             | paying royalties to all the people who made the objects in
             | the photo, yet they're asking for royalities just for
             | taking the photo)
        
               | yabatopia wrote:
               | Unsplash is part of Getty Images.
               | 
               | From 2021: Unsplash is being acquired by Getty Images
               | (https://news.ycombinator.com/item?id=26634113)
        
               | paxys wrote:
               | > It was cheaper to hire a photographer to get the
               | pictures you want, rather than license them from Getty.
               | 
               | And how much time would that take? People who are using
               | these services need the photo NOW, and paying a few
               | hundred dollars for licensing is perfectly acceptable for
               | companies when the alternative is missing a publishing
               | deadline or accidentally infringing on someone's
               | copyright.
        
               | miki123211 wrote:
               | This is called "panorama rights" and is actually how it
               | works in some countries.
               | 
               | In e.g. Italy, one is not allowed to take photos of
               | (new?) buildings without the architect's consent, as far
               | as I'm aware.
        
             | paulddraper wrote:
             | Do you believe if their prices were half, they would sell
             | twice as many?
        
         | ActionHank wrote:
         | So basically Getty Image layoffs announced today?
        
           | righthand wrote:
           | Effective in 3-9 months. Today is about pretending the
           | company is growing with employees.
        
         | bufferoverflow wrote:
         | Your first sentence is self-contradictory. They are making
         | money from their stock photos/images/videos. By charging fees
         | for usage.
        
           | righthand wrote:
           | Okay you go work there and write a better sentence on how the
           | money is made.
        
         | rvz wrote:
         | > There is no innovation at the company, just a set of long
         | time engineers and their niche microservice and a rotating door
         | of C-suite looking to collect a bonus from operating capital
         | from layoffs. I do not see anything that actually benefits them
         | being a publicly traded corporation or reasons they deliver
         | actual shareholder value, but they soldier on.
         | 
         | They don't care.
         | 
         | > I do not see anything that actually benefits them being a
         | publicly traded corporation or reasons they deliver actual
         | shareholder value, but they soldier on.
         | 
         | Well they should have already known that OpenAI (and others)
         | have license agreements directly from Shutterstock to train AI
         | models such as DALL-E 3 (or DALL-E 4) and that is of interest
         | to Getty to own the rights to the images.
         | 
         | Stability AI has close to no choice but to settle their lawsuit
         | against them.
        
         | denysvitali wrote:
         | They also make money by chasing down people who use their
         | images without paying a license (fair) by "extortion".
         | 
         | Once my co-founder used an image downloaded from Google (bad!)
         | for the company website, GettyImages noticed that and
         | threatened our company to legal actions (C&D) unless we pay the
         | price of the license for the stock image, which magically
         | became "premium" (or whatever their top tier is) for the
         | occasion.
         | 
         | They're for sure right in making you pay in case you're
         | illegitimately using their images without a license (totally
         | fair IMHO), but the way they do it is very shady.
        
           | Gud wrote:
           | Sorry I don't understand, how are they the bad guy in your
           | scenario?
           | 
           | Presumably an online business should follow copyright law?
        
             | blahyawnblah wrote:
             | They're not saying they're the bad guys
        
               | Gud wrote:
               | "shady"
        
               | crtasm wrote:
               | They seem to be claiming the image in this case got
               | bumped up to the highest price tier only because there
               | was a C&D notice.
        
               | denysvitali wrote:
               | Exactly - the price of that particular image switched to
               | a higher tier just because they found a copyright
               | infringement. This is the shady part. Back then I recall
               | reading other threads about people in very similar
               | situations. Unfortunately I'm not able to find those
               | threads anymore, but I've found a Reddit post mentioning
               | that Getty stopped with these shady practices when their
               | CEO changed.
               | 
               | Edit: found something similar to what I mean [1], [2]
               | 
               | [1]: https://www.hackerfactor.com/blog/index.php?/archive
               | s/625-De...
               | 
               | [2]: https://ryanhealy.com/getty-images-extortion-letter/
        
               | dmurray wrote:
               | You could think of it as, it was bumped up to a higher
               | tier because there is evidence that out of all their
               | millions of stock photos, someone chose this one.
        
               | denysvitali wrote:
               | That would make sense if this was done _after_ they
               | estimate the infringement price that they present in the
               | C&D - which AFAIK wasn't the case
        
             | denysvitali wrote:
             | Yes, they're not the bad guys for making people respect
             | their copyright (there have also been cases where Getty re-
             | licensed public domain images and threatened people in
             | similar ways, but that's a different matter).
             | 
             | Assuming they're the legitimate copyright holders, the
             | shady part is increasing the price of the image on their
             | website to make you pay more than what you should as soon
             | as they notice the infringement - and threatening legal
             | actions if you don't pay the image price
        
           | rad_gruchalski wrote:
           | How are they suppose to do that without coming across shady?
        
             | denysvitali wrote:
             | The shady part is the part where the price of the image
             | magically increases (on their website) as soon as they
             | detect a copyright infringement, so that they can get even
             | more money from you.
             | 
             | All in all, as stated in the original comment, I believe
             | it's in their right to do so (because the copyright
             | infringement happened), but they take advantage of this in
             | a shady / scammy way
        
               | smugma wrote:
               | That doesn't seem shady. If you park in a meter, it may
               | cost $3/hr. If you forget to pay the meter, the ticket
               | may be $100. It needs to be more or it never makes sense
               | to feed the meter.
        
         | harrall wrote:
         | Why do they need innovation? They just have a product that
         | works, like a company that makes nails. Is there much for a
         | nail company to innovate all the time?
         | 
         | It's a boring job that has been long figured out.
         | 
         | Sure, they can diversify by adding other services, just like
         | how a nail company could start making screws, but that's not
         | really innovation... that's just doing something else
         | altogether. Should Getty diversify? Maybe, but it would be more
         | for their own survival than actually making their core product
         | better.
         | 
         | If you are looking for a job that has innovation, you apply in
         | an industry that still has places to go. You can't work for a
         | nail-making company and then complain that they aren't re-
         | inventing the world.
        
       | raincole wrote:
       | Stock image looks like a dead business walking to me. If the
       | specific use case isn't important enough to hire an artist for
       | it, I might just use SD.
        
       | bambax wrote:
       | I've been a (small time) Shutterstock contributor for over 10
       | years. You'd think they'd send a mail to the people producing the
       | images to announce something like this, instead of waiting for
       | them learning about it in the press.
       | 
       | You'd be wrong.
        
         | righthand wrote:
         | The company isn't organized to do that. It's a handful of 40
         | year olds holding a carrot on a stick in front of 20-30 year
         | olds. The leadership doesn't actually direct any product
         | development so it's just meetings and chaos.
        
         | paxys wrote:
         | They are both public companies. They cannot tell you the news
         | privately before a broad announcement.
        
         | anonstock wrote:
         | If it makes you feel any better most employees learned about it
         | in the press as well.
         | 
         | Like sibling commenter paxys says public companies have to
         | avoid any insider trading/market manipulation entanglements.
        
       | oldgregg wrote:
       | Somebody should just scrape all the most popular images from
       | getty then setup a pipeline to regenerate them with
       | flux/controlnet/loras. Charge $10/mo for unlimited licensing or
       | find ancillary way to generate revenue. If most of revenue comes
       | from editorial images start there-- most people won't even care
       | if it's a bit off.
        
         | nojvek wrote:
         | Ghutterstock has plenty of $$$ to make a lawsuit. If the image
         | catalog is close enough, that is a copyright violation.
        
       | Over2Chars wrote:
       | The new company to be called... Ghutter Stock?
        
       | ThinkBeat wrote:
       | I have always held Getty at a much higher level than
       | Shutterstock. I find this a bit sad.
        
       | paxys wrote:
       | Shares of Getty and Shutterstock have been down 36% and 22%
       | respectively in the last year, in a market that went up by 25% in
       | the same period. It is obvious that neither company has a
       | sustainable business model anymore. Whether they can combine and
       | turn things around though remains to be seen.
        
       | pbhjpbhj wrote:
       | Does this relate to the 'copyright for ML training' lawsuits at
       | all? Is the merged consent better able to fight, better able to
       | argue for steeper compensation/remuneration?
        
       | josefritzishere wrote:
       | not an anti-trust problem?
        
       | rvz wrote:
       | Stability AI just has little to no chance in winning that lawsuit
       | against them and almost certainly has to settle with Getty.
        
       | Simon_O_Rourke wrote:
       | Worrying times for the dead weight in Shutterstock I'm sure!
       | 
       | A friend of mine works in their European HQ in Dublin and told me
       | that their AI leadership are basically missing, leaving the
       | office leaderless in favor of promoting themselves at tech
       | conferences.
       | 
       | Hopefully Getty makes the necessary changes, because there are
       | lots of good engineers in Shutterstock beholden to lots of bad
       | management.
        
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