[HN Gopher] Firefox removes "do not track" feature support
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       Firefox removes "do not track" feature support
        
       Author : mossTechnician
       Score  : 253 points
       Date   : 2024-12-10 14:33 UTC (8 hours ago)
        
 (HTM) web link (windowsreport.com)
 (TXT) w3m dump (windowsreport.com)
        
       | hkt wrote:
       | I suppose it follows that they'd remove a feature that virtually
       | nobody respects.
        
       | ezfe wrote:
       | The feature was being used to track people because of how low
       | usage was
        
         | oytis wrote:
         | An obvious solution would be to turn it on by default
        
           | AlotOfReading wrote:
           | That's what IE 10 did. It led all the major advertisers to
           | make public statements that they were going to ignore the
           | header as a form of protest.
        
             | registeredcorn wrote:
             | Sounds good to me.
             | 
             | When (major advertiser/website detected): Prompt user,
             | "Warning: (Advertiser/website) insists on tracking you, and
             | have made public statements affirming this position. Your
             | privacy is not enforceable on this website."
        
               | tehjoker wrote:
               | more like class action or regulatory step in. in theory
               | market transactions are based on mutual consent. if
               | consent isn't respected, then that's a problem.
        
               | registeredcorn wrote:
               | I actually ended up expanding on this a bit in a
               | different comment thread, if you're interested. :) [1]
               | 
               | It's a tough position to be in because the thing that
               | really gets heads turning is regulation, licensing, and
               | fines, but...when it comes to website design (assuming
               | we're not talking about illicit material) I get queasy at
               | the idea of (the/any) government saying, "You're not
               | running your website the right way! Pay us money!"
               | Perhaps the few exceptions being something like: PII
               | storage, or payment processing.
               | 
               | I dread the idea of anyone saying you have to, say, use a
               | specific font type or whatever, you know? I don't want to
               | put that burden on website owners, or complicate my own
               | life.
               | 
               | I'd rather inform the end user, point out the biggest
               | offenders, and leave them be. "Detect, inform, and move
               | on." Big scary message[2] then leave it to the user to
               | decide what they want to do. "Oh, they're going to track
               | me? Let me look up that VPN-thingy I keep hearing my
               | nephew talk about."
               | 
               | [1] https://news.ycombinator.com/threads?id=registeredcor
               | n#42380...
               | 
               | [2] https://i.imgur.com/W885J9X.png
        
               | tehjoker wrote:
               | I don't think there's much support for specifying a
               | specific font. I do think there is support for making
               | companies do things that don't exploit users.
        
           | wkat4242 wrote:
           | This was used as an excuse by sites and advertisers to not
           | support it actually. Because some browsers did that.
           | 
           | That wouldn't fly in the EU though because tracking is
           | supposed to be opt in so enabling by default is fine.
        
           | dbbk wrote:
           | That's exactly what killed it. Everyone started ignoring it
           | once Edge defaulted it to on.
        
             | JohnFen wrote:
             | But without it defaulting to "on", it would have died
             | anyway. That's why the entire effort was doomed from the
             | very start.
             | 
             | The only way that anything like this can possibly succeed
             | is through legislation.
        
       | lambdadelirium wrote:
       | Well it never worked, nothing of value was lost. Although, a
       | little concerning in the light of many Mozilla's recent
       | recruitment decisions and especially AI shilling focus
        
         | Semaphor wrote:
         | IIRC geizhals.eu (price comparison site) respects it. They are
         | probably the only ones, though :D
        
       | hoseja wrote:
       | Was it anything but another bit for identification?
        
       | Jleagle wrote:
       | As a web developer i don't think i have ever supported this
       | feature, but only because i never remembered to. It's a pretty
       | easy feature to add, but unless browsers can force it, you're
       | better off with uBLock.
        
         | fein wrote:
         | No one (corporate) supports it unless it comes enabled by
         | default with whatever compliance service/ plugin used on their
         | sites. The best combo I've found so far is Waterfox + uBO. I'm
         | sure there are others, but this works well if you don't want to
         | use a chromium based browser.
        
       | LinuxBender wrote:
       | In my unpopular opinion it was a silly _cart before the horse_
       | idea to begin with. I do not believe I need to be a lawyer to
       | suggest there would first need to be a set of laws with some
       | serious consequences if a company does not respect the header and
       | can not prove it has respected the header when a court, legal
       | team or the individual request proof. And that is only useful if
       | the company is in a country that must respect such laws. Each
       | country would need their own corresponding laws. And of course
       | the devious companies would move their headquarters to some
       | island nation.
       | 
       | By consequences I mean a percentage of their revenue _vs profit
       | which can be waved away by accountants_ is seized, donated to
       | people affected by shady companies and all the leaders of the
       | company must be marched through cities by shame nuns whilst
       | citizens are permitted to throw rotten food and excrement at
       | them. Anything short of this would just be the cost of doing
       | business.
        
       | elashri wrote:
       | I understand that many people here have a bad taste of Mozilla's
       | recent actions in many aspects. But the reality here is that this
       | is at worst removing something that almost nobody respected. It
       | was based on honor system and even in Switzerland they do have
       | random inspections for honor system. Browsers never had any
       | enforcement of this feature. And ironically it was used as
       | additional data point of tracking privacy aware people who went
       | out of the way to enable it.
        
         | jeroenhd wrote:
         | Medium supported it for ages. Tools like Matomo came with
         | support for it by default.
         | 
         | Firefox has implemented the replacement, Global Privacy
         | Control. It has the exact same problems and isn't respected
         | either, except even fewer websites have implementations that
         | respect GPC.
         | 
         | It's not a real solution to the normalised cyberstalking
         | websites practice today, but it's also not entirely useless.
        
           | shortsunblack wrote:
           | GPC does not meet GDPR's requirements and cannot be used for
           | gaining consent under GDPR. There already has been a browser
           | signal in design that meets GDPR requirements for consent,
           | but it was ignored. The industry instead rallied behind GPC.
           | 
           | See: https://www.dataprotectioncontrol.org/
        
           | ddtaylor wrote:
           | Remove GPC too.
        
           | Sephr wrote:
           | GPC is also a narrower signal implying a smaller subset of
           | privacy choices.
        
           | Vinnl wrote:
           | Doesn't GPC have at least the force of Californian law behind
           | it?
        
         | DyslexicAtheist wrote:
         | the conversation / system is rigged. how it should have been
         | done in a fair way:                 1. assume the user by
         | default does not want to be tracked and make do-not-track opt-
         | out.       2. have it running for a few years and gradually
         | increase the heat on the discussion that nobody respects it.
         | 
         | If it would've been done this way it would've been newsworthy
         | and maybe would've been considered as something to enforce via
         | regulation (at least in EU).
         | 
         | But as it stands do-not-track never had a chance to succeed - I
         | believe that was by intention.
        
           | orf wrote:
           | Oh no, gradually increasing heat in online privacy-focused
           | tech discussions! An adtech companies worst nightmare! How
           | will they survive :(
        
             | eastbound wrote:
             | I'll laugh with you, but once Google is gone, the first
             | replacement will be ChatGPT and it already is $20pm (and
             | apparently, ChatGPT is so good at organizing the world's
             | information that I'm paying for it)(Yes it was Google's
             | mission)(Yes they failed). 2030 will be fun.
        
           | zoezoezoezoe wrote:
           | How can we know you didnt want to be stabbed if we dont stab
           | you first?
        
             | phoronixrly wrote:
             | Ah, an RFC 35140 reference
        
             | 1oooqooq wrote:
             | you joke, but firefox features did work.
             | 
             | proof is that musk first and only feature added to shitter
             | post purchase fiasco was to detect firefox anti tracking
             | feature and block the user! the fact the most shrewd person
             | in the world acted on it is perfect proof it worked againt
             | his goals (which now we know was to influence elections)
        
           | Dylan16807 wrote:
           | I have no idea how you expect to make 2 happen. Your plan
           | doesn't sound like it would work either.
           | 
           | I would say this needs to _start_ with a law, more or less.
        
           | int_19h wrote:
           | That's the biggest reason to keep it - the more user agents
           | support this standard, the easier it would be to write and
           | push legislation backing it.
        
         | troyvit wrote:
         | I have to second this. It's a voluntary rule used by a browser
         | with the market share that looks more like a rounding error. If
         | this is all somebody was using to depend on their online
         | privacy then they need a class.
         | 
         | In that light removing it might push a few people to apply more
         | protections to their browser and be an overall (if extremely
         | minor) win for privacy.
        
         | zamadatix wrote:
         | Even more than being ignored it added yet another way to narrow
         | down a fingerprint.
        
       | ajsnigrutin wrote:
       | Browsers need a "keep my cookies" button next to the url bar,
       | separate cookie jar per domain, and then by default, delete all
       | the cookies when you close the window. No EU cookie prompts would
       | be needed, no "this feature does not work without third party
       | cookies, no DNT, no nothing... silently accept all the cookies,
       | and then delete them. (and other persistent storage too).
       | 
       | Want to stay logged in? Press the "keep the cookies for this
       | domain" button by the url bar, and a separate cookie jar will be
       | made just for example.org and persist there.
        
         | timbit42 wrote:
         | So make the Cookie Autodelete add-on into a browser feature.
        
           | mixmastamyk wrote:
           | Already a checkbox in prefs. I use it.
        
           | ajsnigrutin wrote:
           | I already have my cookies sorted out... i'm talking about
           | defaults and the EU cookie law, the DNT, etc. Instead of
           | accepting cookies (eu cookie law prompts) on every goddamn
           | site, this should be handled by the browser directly.
        
       | shakna wrote:
       | Deprecated in 2018. Removed in 2024. That doesn't seem like a
       | timeline to take anybody by surprise, for a thing that was used
       | to do the exact opposite of its purpose.
        
       | internet_points wrote:
       | Next thing you know Thunderbird will remove the "Do Not Spam"
       | feature
        
       | shortsunblack wrote:
       | The relevant context is that Mozilla is now an adtech company.
       | Reuter's coverage over noyb complaint over illegal "PET" adtech:
       | https://www.reuters.com/technology/mozilla-hit-with-privacy-...
       | 
       | Mozilla buying out an adtech company:
       | https://blog.mozilla.org/en/mozilla/mozilla-anonym-raising-t...
       | 
       | Mozilla has also been lending its credibility and whitewashing
       | Meta's "PET" measuring standards at W3C. More on this, from
       | Mozilla: https://blog.mozilla.org/en/mozilla/privacy-preserving-
       | attri...
        
       | arp242 wrote:
       | So GPC is basically the same as DNT, but according to [1], "GPC
       | improves on DNT in several ways:"
       | 
       | - Legal backing: Unlike DNT, GPC is supported by more laws, like
       | the CCPA, which requires businesses to honor these signals.
       | 
       | - Targeted approach: While DNT broadly addressed tracking, GPC
       | focuses specifically on stopping data from being sold or shared,
       | making it more relevant to today's privacy needs.
       | 
       | - Better adoption potential: GPC was created with input from
       | regulators, privacy advocates, and industry leaders, to align it
       | with existing laws and address previous gaps in functionality.
       | 
       | But essentially, it's more or less the same.
       | 
       | So it seems it's less "Firefox removes DNT" and more "Firefox
       | deprecates earlier ineffective version of GPC".
       | 
       | [1]: https://www.cookiebot.com/en/global-privacy-control/
        
         | jeroenhd wrote:
         | > GPC is supported by more laws, like the CCPA, which requires
         | businesses to honor these signals
         | 
         | Because it's off by default? It's the exact same thing, a
         | header with a preset value.
         | 
         | > While DNT broadly addressed tracking, GPC focuses
         | specifically on stopping data from being sold or shared, making
         | it more relevant to today's privacy needs.
         | 
         | My needs are not being tracked. The tracking is what comes
         | before the selling. I don't want to opt out of selling, I want
         | to opt out of tracking.
         | 
         | > Better adoption potential: GPC was created with input from
         | regulators, privacy advocates, and industry leaders, to align
         | it with existing laws and address previous gaps in
         | functionality.
         | 
         | "Gaps in functionality"? The difference between GPC and DNT is
         | that DNT sends "DNT: 1" and GPC sends "Sec-GPC: 1".
         | 
         | Companies that never respected DNT aren't going to respect GPC.
         | The only difference here is that IE doesn't have GPC enabled by
         | default, but it does have DNT enabled by default.
        
           | JohnFen wrote:
           | > Companies that never respected DNT aren't going to respect
           | GPC.
           | 
           | It depends. While I agree that GPC is technically just a more
           | complicated form of DNT, the major difference is that DNT is
           | 100% optional for websites to honor, which is why they don't,
           | but GPC becomes mandatory for nations that have reasonable
           | laws around tracking. Companies operating in those nations
           | will honor it because there are legal penalties if they
           | don't.
        
             | lukeschlather wrote:
             | Does this mean that if I set GPC, companies are not allowed
             | to show me cookie banners under GDPR but just assume I hit
             | whatever their "decline all tracking" button says?
        
               | dmattia wrote:
               | In California under CCPA, it actually goes beyond just
               | frontend regulation and cookie banners, and into the
               | realm of backend tracking management:
               | https://oag.ca.gov/news/press-releases/attorney-general-
               | bont...
               | 
               | The California Attorney General ruled that if a user
               | presents a GPC signal, the company should update all of
               | their backend systems to opt out of tracking in the same
               | way as if the user clicked a "Do Not Sell My Personal
               | Information" button.
        
               | kuschku wrote:
               | And similarly, German courts recently ruled the DNT
               | header to be legally considered rejection of tracking
               | (Az.: 16 O 420/19)
               | 
               | Legal backing obviously isn't reason enough for Mozilla
               | to support a feature.
               | 
               | And GPC isn't even compatible with GDPR.
        
       | n144q wrote:
       | About time. It has never achieved anything meaningful for
       | protecting your privacy, if not helping the opposite by providing
       | yet another signal to help uniquely identify a user and improve
       | tracking.
       | 
       | Although, anti-tracking in general is basically fighting a losing
       | battle. Go to https://amiunique.org/ and you'll see why. I use
       | Firefox with all possible protection mechanics -- "strict"
       | tracking protection mode, uBlock origin, yet I cannot escape
       | first-party tracking.
       | 
       | One striking example: These days browsers may expose how many
       | cores your device's CPU has to websites. That alone could
       | eliminate 80%-90% of users. Combined with user agent, IP,
       | language etc you are pretty much uniquely identified.
       | 
       | https://developer.mozilla.org/en-US/docs/Web/API/Navigator/h...
        
         | barnabee wrote:
         | What I'd love to see is a default JavaScript environment
         | (ideally across all browsers, but at least in FF) that is
         | sufficiently basic as to be identical for all users with an
         | icon appearing in the address bar when a site wishes to use
         | advanced features that might enable tracking, so that these can
         | be enabled on a case-by-case basis.
         | 
         | Low script rather than no script, if you will.
        
         | autoexec wrote:
         | > Although, anti-tracking in general is basically fighting a
         | losing battle. Go to https://amiunique.org/ and you'll see why.
         | 
         | The goal shouldn't be to appear non-unique. There are too many
         | little things that will out you. Even if you somehow account
         | for every single one of them today your next browser update
         | could enable more and you can't trust that amiunique.org is
         | looking at every identifying data point either. It's an arms
         | race you're going to lose.
         | 
         | What you want is to be differently unique for each website you
         | visit. Even better if you have JS disabled by default and sites
         | can't collect 90% of the data points your browser exposes at
         | all. The best protection you could get would be to change up IP
         | addresses via VPN and randomize your user-agent and other
         | tells.
        
           | kube-system wrote:
           | > Even better if you have JS disabled by default and sites
           | can't collect 90% of the data points your browser exposes at
           | all.
           | 
           | There's two gigantic issues with that:
           | 
           | 1. Most websites won't work
           | 
           | 2. Most people like websites to work, and so they have JS
           | turned on. If you don't, you'll stick out like a sore thumb.
        
             | autoexec wrote:
             | You'd be surprised at how many websites work just fine with
             | JS disabled, at least in terms of providing the content you
             | want. Menus/navigation might not work, and I wouldn't even
             | attempt online shopping without JS, but enough websites
             | still manage to display basic text and images without JS
             | that it's a surprising annoyance when they fail to.
             | 
             | Sticking out like a sore thumb isn't a problem as long as
             | you look like a different person's sore thumb to the next
             | website.
        
               | kube-system wrote:
               | > Sticking out like a sore thumb isn't a problem as long
               | as you look like a different person's thumb to the next
               | website.
               | 
               | Being consistently unique is okay as long as the tracking
               | party is simply generating programmatic hashes. But if
               | you're always unique, but in a specific way, it doesn't
               | matter. The total amount of entropy matters.
               | 
               | > I wouldn't even attempt online shopping without JS,
               | 
               | So, a nonstarter for basically all normal internet users.
        
               | pmontra wrote:
               | All of Amazon.com works with their adsystem domain
               | disabled by uMatrix. Only about half of their almost 100
               | js files are needed to browse products.
        
               | mywittyname wrote:
               | I get by using no-script universally and it's rare that I
               | need to allow JS for more than 2-3 domains to get a site
               | fully functional. Usually it's limited to site, and site-
               | cdn.
        
           | pessimizer wrote:
           | > What you want is to be differently unique for each website
           | you visit. Even better if you have JS disabled by default and
           | sites can't collect 90% of the data points your browser
           | exposes at all.
           | 
           | Then you'll end up getting randomly and constantly banned by
           | Cloudflare. I say this because I get randomly banned by
           | Cloudflare constantly.
        
             | mywittyname wrote:
             | This happens on my phone (Safari) way more than my laptop
             | browser running NoScript.
        
         | 3form wrote:
         | There are two orthogonal issues. You're mainly talking about
         | the need of making the tracking (for people who don't want to
         | be tracked) impractical; what also needs to be done is to make
         | it illegal.
         | 
         | I feel like DNT was a "rushed" (i.e. with no legal backing)
         | attempt to achieve the latter.
        
         | Sephr wrote:
         | > These days browsers may expose how many cores your device's
         | CPU has to websites.
         | 
         | This information could be determined prior to the introduction
         | of navigator.hardwareConcurrency.
         | 
         | I published a timing attack polyfill that derives this
         | information and initially proposed the
         | navigator.hardwareConcurrency API as a replacement for this
         | timing attack polyfill.
         | 
         | In addition to the fundamental utility of this API, browser
         | vendors also saw implementing this as a way to save battery
         | life by making it no longer necessary for websites to benchmark
         | user devices to determine this value.
        
       | registeredcorn wrote:
       | > However, as we approach 2025, with growing concerns about
       | online privacy and data protection, Mozilla believes that DNT is
       | no longer an effective privacy measure. Many websites ignore the
       | DNT signal. Therefore, Mozilla has removed the DNT signal from
       | Firefox version 135.
       | 
       | This is spurious reasoning. "Many" is neither a percentage, or a
       | basis for justification. _Many_ people ignore speed limits - so
       | what?
       | 
       | >The company recommends using the Global Privacy Control setting
       | as an alternative to prevent websites from tracking user data.
       | 
       | >If you wish to ask websites to respect your privacy, [...]
       | [t]his option is built on top of the Global Privacy Control
       | (GPC). GPC is respected by increasing numbers of sites and
       | enforced with legislation in some regions.
       | 
       | Increasing numbers? But then that means that "'Many' websites
       | ignore it", right?
       | 
       | This reeks of early movements towards monetization of their
       | shrinking userbase. It's genuinely disappointing. I used to like
       | Firefox, and continue to use Thunderbird today. Good luck to the
       | stragglers who decide to stick it out.
        
         | n144q wrote:
         | Websites don't just "ignore" DNT, they actively use DNT to
         | improve tracking.
         | 
         | From a product perspective, this is an additional option in
         | their settings page that is confusing and marginally useless. I
         | work on creating user facing products as my job, and I 100%
         | support this decision.
         | 
         | I'll be honest: nobody is going to stop Firefox because of
         | this, because it does not affect their life in any way or
         | manner.
        
           | registeredcorn wrote:
           | Per oytis: "An obvious solution would be to turn it on by
           | default"
           | 
           | I do agree with your point on people continuing to use
           | Firefox in spite of this. Most people are not invested in the
           | details, or don't care about security/privacy, or can't be
           | bothered to figure out which other browser option is best for
           | their use case.
           | 
           | My annoyance is more so on their behalf - that average people
           | will probably be unaware of what security feature is being
           | taken away from them. Do they care? Probably not. Will it
           | change much for them? No. It irks me, however, that they no
           | longer even have the option.
        
             | JohnFen wrote:
             | > It irks me, however, that they no longer even have the
             | option.
             | 
             | I think the major point is that they don't have the option
             | _right now_. The percentage of websites that honor DNT is a
             | rounding error, so the existence of it -- at best -- gives
             | the illusion of privacy protection. In my opinion, the
             | illusion of security is worse than not having security but
             | knowing it.
        
               | registeredcorn wrote:
               | >The percentage of websites that honor DNT is a rounding
               | error
               | 
               | Referring to my previous comment: "This is spurious
               | reasoning. 'Many' is neither a percentage, or a basis for
               | justification. Many people ignore speed limits - so
               | what?" Privacy configurations are not a popularity vote.
               | Instead, they are an implementation of software design.
               | E.g. "No one" bothers with PGP, therefore it should be
               | supported.
               | 
               | A more charitable description of DNT, instead of saying
               | it is "not an option" would be that it is a privacy
               | option that is poorly _enforced_ - exceedingly so!
               | 
               | I will of course agree wholeheartedly that the
               | _effectiveness_ of that privacy option, which is
               | independent of its implementation and design, is
               | ineffective. I also agree that it has a theoretical
               | potential to give a user  "false optimism", because of
               | its failure of enforcement, but I don't see that second
               | point as being inherently harmful.
               | 
               | I suppose it comes down to whether you want to take a
               | pill that has "reduced effectiveness" at fighting
               | pancreatic cancer, or if you prefer the several seconds
               | saved in not needing to swallow. In my mind, _even if_
               | the pill sucks and has a failure rate of 99.7 /100, it
               | seems bizarre to snatch it away from someone who would
               | like to take it anyway.
        
               | bluGill wrote:
               | Unless you have a plan to make it useful it needs to go.
               | Right now it is false advertising. If you can find
               | someone and successfuly sue them for not honoring it
               | great - but you still need to do a lot more (sue many
               | others in many countries).
        
               | registeredcorn wrote:
               | What need is that? Bad people with malicious intentions
               | exist: therefore, remove something that functions
               | properly.
               | 
               | DNT is not shilled by some privately-owned company that
               | claims it will somehow, "Make users invisible online for
               | the low, low price of (money)!" Instead, it is simply an
               | HTTP header that some (many) websites ignore, or outright
               | maliciously exploit for personal gain.
               | 
               | Computer Operating systems are not "false advertising"
               | simply because certain programmers ignore standard
               | practices outlined by the maintainers. It is not the
               | fault of an Operating System if programmers refuse to
               | adhere to the documentation on how something should be
               | implemented. It's certainly not a sensible justification
               | for Operating Systems "needing to go", just because
               | people write bad or malicious software to abuse an OS's
               | weaknesses.
               | 
               | To be clear, I am hardly saying DNT is a good option,
               | precisely because so many websites have ignored or abused
               | it in the past. I am simply saying DNT should _be_ an
               | option, and that it should be one that is enabled by
               | default.
               | 
               | >If you can find someone and successfuly sue them for not
               | honoring it great - but you still need to do a lot more
               | (sue many others in many countries).
               | 
               | If DNT is removed as being an option, what need would
               | there be for such a law to be created in the first place?
               | You said you support the idea of a law being made -
               | shouldn't you be for DNT remaining, then? I hope that
               | doesn't mischaracterize your point but it's a little
               | confusing, it sounds like you're saying you: support the
               | premise of DNT, want a law to enforce DNT...and you don't
               | want DNT as a configuration option in Firefox.
        
               | bluGill wrote:
               | I didn't say a law needs to be created. however if there
               | is no enforcement of this header it is useless. Law is
               | the only way I can come up with to enforce this (courts
               | just implies there is some existing law - would this
               | header field be considered a contract for example?), but
               | if you can come up with something else I'm open to that.
               | However so far is has not been enforced to do what it
               | claims to do and nobody is making progress on changing
               | that.
        
               | recursive wrote:
               | > poorly enforced
               | 
               | The problem is that there is no, and can be no
               | enforcement mechanism. Unless you live behind a great
               | firewall of [country] or are only accessing the web
               | through your employer's corporate network.
               | 
               | Operating a motor vehicle on public roads requires a
               | license and vehicle registration in most jurisdictions.
               | These rules are not always observed, but there are
               | enforcement mechanisms in place.
               | 
               | There is no website licensing body, and kind of can't be
               | without making everything worse.
        
               | registeredcorn wrote:
               | You raise some good points! I was going back and fourth
               | about the speed limit analogy since cops do pull people
               | over for speeding. I was trying to think of some thing
               | that is supposed to be followed, but is commonly ignored
               | without consequence. Perhaps the 6' social distancing
               | recommendations during lockdown would work better? There
               | was an _expectation_ that people follow it, but actually
               | adhering to it differed wildly depending on where you
               | were.
               | 
               | Returning to the point, I suppose the question might be
               | what enforcement would even look like, as you mentioned.
               | Some governmental organization ala DMV? Seems excessive.
               | A professional organization of some sort, similar to
               | IEEE? Probably not. Perhaps just a "watch dog"
               | organization like a sister organization to the EFF,
               | specifically focused on reporting which sites honor, and
               | dishonor DNT.
               | 
               | Personally, I would prefer the last, with some kind of
               | check that could help indicate in the browser visually to
               | the user whether the site honors DNT. Similar to (or tied
               | into) the lock symbol for HTTPS would be nice. Outside of
               | that, it seems like such a niche and fringe thing that,
               | unless enabled by default, would fall on deaf ears. I
               | don't see myself endorsing some kind of financial
               | penalty, simply because I think it would hurt small
               | websites. And also because website stuff is confusing and
               | stressful enough already. I personally think a kind of
               | visual "name and shame" to the end user, along side
               | improved support to support DNT would be optimal.
               | 
               | I.e. Hot dog on a stick in one hand, dog poop on a stick
               | in the other hand.
               | 
               | Reading through the Wikipedia article, it sounds this is
               | largely what was already done with DNT, and failed.
               | https://en.wikipedia.org/wiki/Do_Not_Track#History
               | 
               | ...And subsequently, GPC began to act in a way that I'm
               | not thrilled about. https://en.wikipedia.org/wiki/Do_Not_
               | Track#Global_Privacy_Co... It comes off reeking of a
               | pretext to confine the nature of how websites, and the
               | internet at large, are allowed to operate.
        
               | recursive wrote:
               | Personally, and this is not backed up by any legal
               | framework or anything, I think it is and should be the
               | user agent's responsibility not to leak any info to any
               | parties that the user doesn't want. And that's why I
               | think having the dominant browser being maintained by the
               | operator of the largest advertising network is kind of a
               | problem.
        
             | Dylan16807 wrote:
             | > It irks me, however, that they no longer even have the
             | option.
             | 
             | You can use an extension to set the header if you really
             | want it. I think that's an okay level of difficulty for
             | something so misleading and ineffective.
        
           | kuschku wrote:
           | > I'll be honest: nobody is going to stop Firefox because of
           | this, because it does not affect their life in any way or
           | manner.
           | 
           | I will stop using Firefox because of this.
           | 
           | Many German sites actually follow DNT, because German courts
           | only recently ruled DNT to be legally binding.
           | 
           | Mozilla removing a feature that has even gotten legal support
           | has to be an absolute clown take.
        
         | ddtaylor wrote:
         | Mozilla makes it increasingly difficult to support Firefox. I'm
         | beginning to realize the only solution there is an entirely
         | different governing body than Mozilla like most of the Firefox
         | derivatives are now. Sigh.
        
           | recursive wrote:
           | Maybe so, but this particular move seems unambiguously good.
           | DNT is a net negative and is misleading. Its only practical
           | effect is to add another bit of entropy to shady
           | fingerprinting mechanisms.
        
       | karaterobot wrote:
       | Browsers have such a low switching cost. I like Firefox because
       | it has seemed aligned with me against web advertisements. Not
       | even privacy, per se, but web advertisements specifically. If it
       | stopped being that, I might as well go back to Chrome, which
       | works a lot better on a lot of websites. Not saying Firefox is
       | evil now, just saying there is nothing keeping me around if I get
       | the sense that it's changing in ways I don't prefer.
        
         | gkoberger wrote:
         | Sunsetting this feature doesn't indicate Firefox has changed
         | their opinions. DNT was never effective, and provided a false
         | sense of security. No tracking company respected it, so it just
         | became a meaningless setting.
        
           | karaterobot wrote:
           | Not saying Firefox is evil now, just saying there is nothing
           | keeping me around if I get the sense that it's changing in
           | ways I don't prefer.
        
         | ksec wrote:
         | > which works a lot better on a lot of websites
         | 
         | Since you are said a lot of websites do you have any examples?
         | I have actually encounter more problems with Safari than
         | Firefox.
        
       | dylan604 wrote:
       | I think the browser should behave differently when Do Not Track
       | is enabled. Instead of whatever it does now, it should be updated
       | so that when the user selects it the browser automatically
       | installs uBO, privacy badger, etc. After all, that's what the
       | user really needs to have the browser respect their wishes of not
       | being tracked.
       | 
       | So rather than eliminate it with another thing that is nothing
       | more than a name changes, it should just become useful
        
         | bguebert wrote:
         | I always though something like ublock origin should be built in
         | with a standard format for the block list rules so people could
         | just use different rules lists if they wanted to.
         | 
         | It would be nice to have a feature for enable/disable
         | javascript per site also.
        
           | mixmastamyk wrote:
           | Believe it does. Also noscript exists.
        
         | sedatk wrote:
         | That already exists in forms of privacy protection settings on
         | browsers. DNT was a very specific feature. Privacy protections
         | were not removed, DNT was removed.
        
           | dylan604 wrote:
           | I think you are intentionally missing the gist of the post,
           | but here goes anyways. DNT was a very clear signal by the
           | user that nobody respected. So instead of accepting it being
           | useless and throwing it away, just change how the browser
           | behaves when the user enables the option by updating the
           | browser in a way that will actually prevent tracking.
        
       | ncphil wrote:
       | "Do Not Track" was a good standard, but on the today's global
       | Internet, unenforceable without serious push back against non-
       | compliant sites from either government regulators and/or
       | consumers. In other words, privacy theater that misled users into
       | thinking it made them safer. It has also been suggested that DNT
       | signals are used by some advertisers in profiling users. But
       | removing DNT suspiciously seems like a capitulation, and will
       | short-circuit any existing efforts to use it to protect consumer
       | privacy. Maskawanian is right, this was inevitable once Mozilla
       | decided to become an ad company (as was their adding the
       | deceptively named Privacy-Preserving Ad Attribution feature
       | earlier this year). I think it's time for people concerned about
       | privacy to consider alternatives to Mozilla.
        
       | 2OEH8eoCRo0 wrote:
       | "Do not track" can ironically be used for fingerprinting.
        
       | Sephr wrote:
       | Removing this feature harms user agency. This will result in
       | Firefox users having to deal with more annoying consent prompts.
       | 
       | Transcend Consent Management's default configuration opts users
       | out of every unessential tracking purpose (and suppresses
       | automatic consent prompts) whenever DNT is enabled, but only opts
       | users out of "Sale/sharing of info" when only GPC is enabled.
       | 
       | Removing this centralized privacy signal means users cannot
       | express full opt outs to Transcend Consent Management by default
       | without having to interact with annoying banners.
       | 
       | I believe this change was steamrolled without taking in proper
       | consideration and feedback from the web community. Mozilla made
       | this change so fast that barely anyone noticed the issue before
       | it got closed[1]. To add insult to injury, they've configured
       | their Bugzilla to disallow further comments from non-Mozilla
       | employees after issues are closed.
       | 
       | I shared similar feedback with the Chrome team in 2023 when they
       | were proposing to remove DNT[2]. They considered my feedback and
       | currently DNT is still in Chrome, with its removal indefinitely
       | postponed.
       | 
       | 1. https://bugzilla.mozilla.org/show_bug.cgi?id=1928087
       | 
       | 2. https://issues.chromium.org/issues/41440843#comment12
        
         | iLoveOncall wrote:
         | > Removing this feature harms user agency
         | 
         | It doesn't, because nobody respects it.
         | 
         | It is actually harmful to have a feature that misrepresents its
         | efficiency to users, especially when it comes to privacy and
         | security.
         | 
         | Nobody should ever feel that they will not be tracked because
         | they enabled do-not-track, because it's wrong.
         | 
         | Removing it is the right thing to do because of this.
        
           | shaky-carrousel wrote:
           | That nobody respects is is a false statement. Some do. Also
           | that header permits users to signal sites if they want or not
           | to be tracked, avoiding cookie popups.
           | 
           | Edit: I just saw that Firefox supports GPC, which seems a
           | better alternative to DNT.
        
             | bluGill wrote:
             | But others use it as a signal. You are easier to track by
             | the dishonerable with it. Meanwhile the honerable were
             | probably not tracking as much [no way to tell but a
             | reasonable guess]
        
             | mossTechnician wrote:
             | I looked into GPC, and I'm not sure if it's much better.
             | From the implementation notes[0]:
             | 
             |  _GPC is also not intended to limit a first party's use of
             | personal information within the first-party context (such
             | as a publisher targeting ads to a user on its website based
             | on that user's previous activity on that same site)._
             | 
             | GPC also appears to use the same tracking signals as DNT,
             | so it has the exact same potential for abuse, as far as I
             | can tell. Maybe I'm missing something, but unless there's
             | legal power behind this, I'm not sure if it's better.
             | 
             | [0]: https://w3c.github.io/gpc/
        
           | drannex wrote:
           | Counter: It does, because _some_ organizations and webmasters
           | did respect it.
           | 
           | The other option, Mozilla should have done, is _shame_
           | companies that did not respect it. A continually updated
           | list, a notification when browsing a site that did not, etc,
           | but the problem comes from this being a vendor issue and that
           | it would not be 100% accurate.
           | 
           | Shaming is the only way this would have worked out, but they
           | didn't, but for the ones who did this out of being a decent
           | organization, they now no longer have a standard to base it
           | on.
        
         | dewey wrote:
         | That it should exist because one (and there's probably not
         | many) consent managers actually understands and uses this flag
         | is not a strong point in support of that feature.
         | 
         | There's better ways to protect your privacy that don't rely on
         | a best effort voluntary flag that you send to advertisers and
         | hope they accept it.
        
           | Sephr wrote:
           | Agreed that users need more baseline protections.
           | 
           | Separately, privacy signals are being required by law in some
           | regions. If we're going to have browser level privacy signals
           | in the first place, we might as well support and use them as
           | intended.
        
           | kuschku wrote:
           | Many consent managers and analytics tools support and use it.
           | 
           | Major sites like Geizhals.de actively use it.
           | 
           | It's been ruled to legally be considered rejection of
           | tracking by German courts (Az.: 16 O 420/19)
           | 
           | Does every feature need 100% market share to be viable?
        
       | dev1ycan wrote:
       | Ilost care about Mozilla long time ago, too many issues with
       | them, I'm waiting to see if ladybird will become viable,
       | hopefully it will in a few years
        
       | gkoberger wrote:
       | I was at Mozilla when this was implemented.
       | 
       | It was completely optional for websites to support this. A few
       | did at first.
       | 
       | A lot of people internally wanted it to be on-by-default, but the
       | argument was that if it was, nobody would respect it - after all,
       | what tracking platform would willingly only track the 0.1% of
       | people who went into the settings to enable it? (Internet
       | Explorer did eventually enable it by default, which got them good
       | press but ultimately killed the feature since everyone stopped
       | respecting it.)
       | 
       | Overall, I'm happy to see this sunsetted. I don't think it
       | actually did anything - in fact, I think it implies that it did
       | way more than it did, so it was just a faux feeling of security.
       | 
       | (All that being said, I would love if the cookie modals on each
       | site became browser-level, but I'm sure there's many reasons that
       | hasn't happened yet. And I suspect a bit reason starts with a G
       | and ends with an Oogle.)
        
         | ganzuul wrote:
         | There are lots of entities out there that assume consent.
        
           | PittleyDunkin wrote:
           | Isn't this the entire point of browsewrapped TOS
           | "agreements"? There's a reason why specifically tracking via
           | cookies had to be singled out by regulation to work at all
           | (putting aside how well or not well this actually works).
        
             | bluGill wrote:
             | Since you don't have a realistic alternative should those
             | hold up?
        
             | ganzuul wrote:
             | I doubt it? Stuff only works because we can't punch each
             | other over the internet.
        
               | PittleyDunkin wrote:
               | That's a grim view of humanity, I think. The internet is
               | arguably the most collaborative project in the history of
               | mankind _especially_ outside of extractive and invasive
               | motives. Hopefully not all of us will die before seeing
               | serious legislation protecting that kind of social
               | investment.
        
               | ganzuul wrote:
               | It's not a very human medium, so it is not man who is
               | implicated.
        
             | eastbound wrote:
             | > why specifically tracking via cookies had to be singled
             | out by regulation
             | 
             | Well, it is not singled out by regulation. The GDPR doesn't
             | even mention cookies at all. They mention any way to track
             | users. Fingerprinting is also banned, for example.
        
           | nonrandomstring wrote:
           | In the words of Jonah Aragon [0] "Mozilla constantly fails to
           | understand the basic concept of consent" [1].
           | 
           | [0] https://blog.privacyguides.org/2024/07/14/mozilla-
           | disappoint...
           | 
           | [1] https://cybershow.uk/blog/posts/you-are-too-dumb-for-tech
        
         | dudus wrote:
         | I fully agree and have said it for years.
         | 
         | Microsoft is the main culprit of DNT failures.
        
           | rkharsan64 wrote:
           | Advertisers are the cause of DNT's failure, not Microsoft.
        
             | gkoberger wrote:
             | I mean I agree, I'm against advertisers.
             | 
             | But advertisers exist and will continue to exist, and have
             | no incentive to follow this. I don't think either are at
             | fault necessarily; I think it was a weak attempt all
             | around.
             | 
             | The only thing that will get companies to comply are a/
             | laws (and so far all laws have done is annoy end users) b/
             | browsers doing more to block tracking (which is almost
             | impossible; this will forever be a game of cat-and-mouse).
        
             | mrmetanoia wrote:
             | It's always both, the people willing to pay someone to make
             | things worse, and the people willing to take the money to
             | do it.
        
           | ASalazarMX wrote:
           | DNT is a failure since it relies on advertiser self-
           | regulation. We shouldn't ask them not to track us, we should
           | make it very hard for them to do it.
        
             | mindslight wrote:
             | We should make it both technically hard _and_ illegal for
             | the surveillance industry to track us. Corporations
             | continue to reinvent de facto government from the bottom
             | up, and if most Americans weren 't too distracted
             | freebasing the fallacy that corporations and government are
             | opposing forces we might be able to preserve individual
             | liberty.
        
           | recursive wrote:
           | DNT was always doomed to fail. MS just forced the issue.
        
         | firefax wrote:
         | >I think it implies that it did way more than it did, so it was
         | just a faux feeling of security.
         | 
         | Flipping that bit increased your browser fingerprint a smidge,
         | ironically :-)
        
           | cpeterso wrote:
           | Apple removed Safari's DNT support in 2019 (macOS 10.14 and
           | iOS 12.2) for that very reason:
           | 
           | https://www.macworld.com/article/232426/apple-safari-
           | removin...
        
         | coldpie wrote:
         | > I would love if the cookie modals on each site became
         | browser-level
         | 
         | They are, in a roundabout way. Hop into your uBlock Origin
         | settings and enable the Cookie Banners and Annoyances filters.
         | The modal gets silently nuked in the background and you can
         | carry on with your browsing. Since you never consented, this
         | ought to be functionally the same as Declining the banner.
         | 
         | The Kill Sticky bookmark works similarly, for crappy browsers
         | that don't support uBlock Origin (eg iOS, Chrome for Android):
         | https://www.smokingonabike.com/2024/01/20/take-back-your-web...
         | 
         | (Remember when web browsers used to treat their users first and
         | implemented things like Popup Blocking, enabled by default? I
         | miss those days.)
        
           | darkhorse222 wrote:
           | As long as someone who does this is prepared to pay for every
           | site they do it on (or forgo the site in the future), since
           | targeted advertising often pays for the site they're
           | visiting. Personally I would like to see ads improved, not
           | removed, as I am unwilling to have 40 different subscriptions
           | to 40 different websites all because every user disabled
           | targeting.
        
             | coldpie wrote:
             | > Personally I would like to see ads improved
             | 
             | Sure, sounds good. When you win that fight, let me know and
             | I'll reconsider the ad blocker.
        
               | darkhorse222 wrote:
               | I doubt it. In my experience those that block ads feel
               | entitled to the content without payment of any kind. They
               | see ads as an intrusion rather than a fair exchange. No,
               | I don't see you turning it back on regardless of how
               | things go.
               | 
               | The average user doesn't even recognize that running a
               | website literally cost electricity that must be paid for.
               | Who pays for it? Who will carry the boats?
        
               | coldpie wrote:
               | I pay literally hundreds of dollars a month to various
               | content creators (eg Ars Technica, several local news
               | outlets, many creators on Patreon, YouTube Premium) so
               | kindly bugger off with your moralizing, thanks. I want
               | browsing the web to not suck, so I use the tools I need
               | to do that. If they want me to stop using these tools,
               | they can make browsing the web not suck without them.
        
               | darkhorse222 wrote:
               | I'm glad you are willing to pay hundreds for that, at
               | least you're consistent. But I think you are out of touch
               | with how most people who use ad blockers think. People
               | want free stuff. They are entitled. And when they have
               | successfully suppressed the much less painful ad
               | experience (no sign up, no credit card, works across all
               | sites) they will be upset when they encounter sign up
               | blocks and ask "why does every website want a
               | subscription?!" not realizing that they themselves did
               | it.
               | 
               | Now there may be some upsides to this. Shock content,
               | designed to garner page views, may become less common.
               | Perhaps content will get longer.
               | 
               | But I do not relish the annoyance of having to pay for
               | every site. I despise that tech help on medium, for
               | example, is often behind a paywall. I'd rather watch an
               | ad.
        
               | coldpie wrote:
               | I think fewer people would block ads if they were less
               | miserable. So if you achieve your goal of making ads suck
               | less, fewer people would block ads. I support you in your
               | endeavor! But in the meantime, I'm not going to put up
               | with a garbage web experience just because you asked me
               | to.
        
               | cardanome wrote:
               | I have used adblock since forever and I am absolutely
               | willing to pay for quality content. I do actively support
               | content creators by buying merch or funding their
               | Patreon/Github.
               | 
               | Subscriptions suck because it is another thing to keep
               | track off and many business models rely on you forgetting
               | about them.
               | 
               | I think micropayments would be great but the problem is
               | that you need to consume the content before knowing if it
               | was really worth paying for.
               | 
               | My dream would be some kind of general internet
               | subscription network set up as a non-profit public
               | service where I pay a fixed sum every month and where all
               | kinds of content creators, news sites, basically anyone
               | could be in. The network would pay their members a split
               | of my monthly fee based on the sites I visited by default
               | but offer me up and downvote buttons on every page.
               | Downvotes means the site is excluded from getting
               | payments from me, upvote means double payment. (Of course
               | I can't downvote all of them, the sum I pay is always
               | fixed.)
               | 
               | So I have only one single monthly payment, I don't have
               | to think about it much while still having a way to
               | encourage high-quality content.
        
               | behringer wrote:
               | If your business can't survive without ads you don't have
               | a viable business worth gifting to humanity.
        
               | jeltz wrote:
               | If nobody wants to pay it is totally fine if they go out
               | of business. A lot of the be things of today's internet
               | are caused by sites being able to live off ads revenue.
        
               | rstat1 wrote:
               | Hi adblock user here, who uses adblockers for 2 reasons:
               | 1) Security, because ad networks can't be bothered to
               | properly vet the stuff they shove down everyone's throats
               | and 2) On mobile at least, its impossible to read most
               | websites due to the sheer number of overlaid videos and
               | other such BS.
               | 
               | That's it. That's not entitlement. I just want to
               | actually read the stuff on a website. If websites could
               | do ads that weren't trying to monopolize attention and/or
               | trick me in to downloading malware, I'd definitely think
               | twice about my use of a blocker on that website.
               | 
               | Sure there are some that feel like because its on the
               | internet that's its free and they are entitled to it. But
               | I'd wager most ad block users fall in to a similar camp
               | as me.
               | 
               | Plus most adblocking extensions these days are also
               | tracker blockers as well, so there's some element of
               | privacy protection in play there as well.
        
               | spookie wrote:
               | I pay for a couple that I usually do visit, but I
               | wouldn't be able to do the same for others.
               | 
               | Also, ads got ridiculous real fast, and started doing a
               | lot more than just show a picture. This was really the
               | breaking point for me. I happily pay for the couple
               | mentuomed earlier, and donate to OSS projects even but
               | more than that is unfeasible.
               | 
               | There are lists one can use for filtering out only the
               | "bad" ads, mostly community driven. What we really need
               | is a standard way of doing this, one that is enforced.
               | But no ad company wants this, at least from what I
               | gather.
               | 
               | Blaming ad blockers is the same as blaming video game
               | piracy, you aren't tackling the real issue. The issue is
               | that ad blockers provide a better service than not having
               | one (i.e. not filling your screen and preventing you from
               | seeing the content, not being a security nightmare,
               | etc...), even if you need to go through the trouble of
               | getting one. Alas, in this case it generates a perpetual
               | cycle, which further puts people over their breaking
               | point.
               | 
               | I guess what I'm really saying is that ad companies, and
               | websites filling their pages with them, did this to
               | themselves. The public tolerates it to a certain point,
               | but I wouldn't see it it's their fault if normal web
               | usage continues to deteriorate.
        
               | behringer wrote:
               | dont put your product on public display if you don't want
               | it to be seen for free.
        
               | boolemancer wrote:
               | > The average user doesn't even recognize that running a
               | website literally cost electricity that must be paid for.
               | Who pays for it? Who will carry the boats?
               | 
               | Running a retail store also has costs associated with it,
               | including, yes, electricity.
               | 
               | Yet if I walk into a store and leave without buying
               | anything, do I feel like I owe the store owner anything?
               | 
               | No. That's not how that works, nor is that how it should
               | work.
        
               | ksec wrote:
               | Well at least you agree with the position that Ads is not
               | inherently evil.
        
               | jeltz wrote:
               | That is almost certainly the opinion of only a tiny loud
               | minority. Most people who run adblockers do so to protect
               | themselves from abusive ad practices, not all ads out of
               | some moral reason.
        
               | Sohcahtoa82 wrote:
               | Commercial sites brought ad blocks upon themselves with
               | malvertising an insanely obtrusive ads.
               | 
               | It blows my mind how people are so accepting of the
               | status quo, especially on mobile, where many news sites
               | will put a sticky ad banner on the top, throw a video ad
               | on the corner (with a close button that's only 1/8"
               | across, of course), and then every paragraph (which is
               | only like 2-3 sentences) is separated by an ad. At any
               | given moment, well over half my screen is ads, even after
               | managing to close the video ad in the corner.
               | 
               | Browsing the web on a phone, I wonder how many bandwidth
               | and battery is being used just to show ads.
        
               | behringer wrote:
               | Get yourself firefox mobile and have ublock origin on
               | your phone :)
        
               | Sohcahtoa82 wrote:
               | I already do, but that only blocks ads in Firefox. If I
               | open a link in an app, it often uses some browser widget
               | that's effectively Chrome.
        
             | solardev wrote:
             | Does the same thing apply to every TV commercial? Are you
             | robbing the producers if you go the bathroom? Or every ad
             | sponsored newspaper or magazine?
             | 
             | I dunno, the website chose to monetize that way. Arguably
             | we don't need so many low quality adspam sites on the web
             | anyway and if most of them died, the signal to noise ratio
             | would get better. Advertising and SEO is a scourge that
             | doesn't need to be protected, IMO. Let them die...
        
             | DennisP wrote:
             | I agree that 40 different subscriptions is unreasonable. I
             | use adblockers because I think user-hostile advertising is
             | also unreasonable.
             | 
             | I would happily pay a subscription that gets divided among
             | whatever sites I visit. In the absence of that option, I
             | pay for a subset of sites and freeload the rest. My
             | solution seems ethical to me since if everybody picked a
             | random subset, most sites would get their revenue.
        
               | darkhorse222 wrote:
               | I think your approach is reasonably ethical. I'm not all
               | that concerned with ethics; rather the continued funding
               | of the websites we like. One important element of your
               | first hypothetical is that a donation model probably
               | won't suffice, websites will need to be able to set their
               | price based on their costs, so it can't be evenly split
               | between the sites you visit.
               | 
               | So I think the experience would be like you add $5 to
               | your browser, then as you visit sites it asks you either
               | to pay a one time access fee or subscribe for continued
               | access.
               | 
               | But this would be the case for every site, right, because
               | they all cost money. I wonder how many distinct websites
               | the average user visits and if they're willing to pay
               | that many parties that much money.
               | 
               | I guess my conclusion here is that bad ads should be
               | punished by some mechanism. Unfortunately making the most
               | targeted, helpful (and they are helpful, by the way, when
               | done right they show you something you like) ads often
               | incentivizes bad ad production practices like data
               | farming and data marketplaces. I think that has to be
               | attacked legislatively or, in your example, by direct
               | payment.
               | 
               | But I think the reality of an internet gated by payments
               | is a bigger deal than people appreciate.
               | 
               | (PS Not that this is usually my line of argument, but it
               | also has the unfortunate effect of tying someone's
               | economic status to what they can access, leading to
               | greater isolated groups and class hierarchies in content)
        
               | nemomarx wrote:
               | the problem with ads targeted to what I might like is
               | they lead to more purchasing and spending, which is not
               | without cost. something you won't buy without seeing an
               | ad for it is probably an impulse purchase, and those are
               | somewhat predatory.
               | 
               | it seems more reasonable to me to only advertise like
               | that when a user signals they're interested in a
               | particular type of product, not passively all the time.
        
               | BobaFloutist wrote:
               | Yeah people think of advertising as a "free" way to fund
               | things, but companies wouldn't pay the advertisers if
               | they weren't making a profit off of it, so in theory the
               | customers are _still_ paying for the website, but it 's
               | only some of them paying for the vast majority that don't
               | pay a dime, and everyone else is just getting irritated
               | by the ads for no benefit to the website.
        
               | DennisP wrote:
               | > websites will need to be able to set their price based
               | on their costs
               | 
               | Most businesses don't really get to do that. They set
               | their price based on what customers are willing to pay.
               | Then they try to keep their variable costs low enough to
               | be profitable, and get enough sales to cover their fixed
               | costs.
               | 
               | > tying someone's economic status to what they can access
               | 
               | An option there is subscriptions for those willing to
               | pay, ads for the rest. Youtube does that, for example
               | (and it's one of the sites I pay).
               | 
               | I don't really want "helpful" ads. I just want to be left
               | alone. I don't want corporations trying to manipulate me,
               | and I don't want distractions from whatever I'm trying to
               | read, because I'm distractible enough as it is. If I want
               | to buy something, I can search for it, and when I do, I
               | don't want to see it everywhere I go for the next month.
        
               | ForHackernews wrote:
               | Scroll tried this but they failed:
               | https://www.theverge.com/2020/3/24/21192048/firefox-
               | better-w...
        
             | _heimdall wrote:
             | I guess we can look forward to a new "unbundling" campaign
             | like they tried with video streaming services, targeting a
             | paid umbrella subscription that covers multiple sites.
        
             | boznz wrote:
             | A Lot of us put our content/blogs up for free. I understand
             | some people do this for a living but not everyone needs to
             | go no the advertisement gravy-train
        
             | samatman wrote:
             | Have you considered why it's called an HTTP Request?
             | 
             | That's what it is. A request to get sent some bytes. It's
             | up to the web server whether or not to send the bytes.
             | 
             | Once it decides to do so, what I choose to do with those
             | bytes is, broadly speaking, up to me. Copyright sets some
             | legal restrictions there, but none of those restrictions
             | apply to deleting some of the bytes.
             | 
             | Perhaps the webmaster had some ambition to make some money
             | by sticking some bytes on my computer and using them to
             | track me without my consent. That's for them to decide, me?
             | I'm deleting those bytes. That monetization plan is not in
             | my interest. Perhaps they can come up with something which
             | I'm willing to play along with, perhaps they can't.
             | 
             | Generally I've found that the websites which place onerous
             | limits such as paywalls on byte access, are not worth
             | spending my time on. Yet somehow, the Internet remains full
             | of useful bytes and I spend many an hour productively
             | browsing them. It's a magical place.
        
             | tremon wrote:
             | My browser is happy to load images from a third-party site,
             | i.e. advertising. My browser also blocks javascript from
             | third-party sites, i.e. stalkerware. As long as you keep
             | conflating ads and user profiling, you will never convince
             | me with your arguments.
        
             | godshatter wrote:
             | I'm not responsible for making a web site owners business
             | model work for them. I'm just filtering data that I
             | downloaded from a publicly-available because I don't want
             | advertisers tracking me around the web and profiling me.
             | 
             | Advertisers are welcome to treat me like a magazine from
             | days gone by with lots of static images of their products
             | and no code involved. If they don't like that, then I'm
             | okay with going back to the pre-commercial web where people
             | with passion built websites without trying to be the next
             | big thing.
        
               | kevin_thibedeau wrote:
               | You're just following the FBI guidance and not allowing
               | untrusted software to run on your computer. If that is a
               | critical part of a business model, the business needs to
               | change it's behavior, not me.
        
             | WWLink wrote:
             | Most of the websites I visit are selling something or sold
             | me something. For the ones that aren't, I would consider a
             | subscription service. If we're talking about something like
             | an inexpensive web search or a subscription for a family of
             | news websites or something. I'd totally pay for a good set
             | of general/car/entertainment news sites. Definitely
             | entertained that. But they'd have to nuke this nonsense
             | about trying to get metrics and tracking and stuff.
        
             | behringer wrote:
             | Nearly all ads on the web are scams. It's ok to block
             | scams.
        
             | bayarearefugee wrote:
             | I'm going to keep blocking ads because its legal and it
             | improves my life. If sites can't work around that with
             | their business model that is not my problem and I don't
             | feel the least bit guilty about it.
             | 
             | And the idea that the alternative to ads is 40 different
             | subscriptions is laughable to me because there are not even
             | 4 sites on the entire internet that I'd pay (even a small)
             | subscription fee to use regularly, let alone 40.
             | 
             | The vast majority of sites I use on the internet are
             | basically distractions of one form or another and I only
             | ever use them because I can do so for free with a limited
             | amount of annoyance. Any cost at all to them whether that's
             | a subscription fee or obtrusive ads means I just stop using
             | that site.
        
             | dns_snek wrote:
             | > As long as someone who does this is prepared to pay for
             | every site they do it on
             | 
             | I've got not problem paying 1/10th of a 1 cent as a
             | microtransaction to read the page and I'll happily do so
             | when that sort of system is available.
             | 
             | > I am unwilling to have 40 different subscriptions to 40
             | different websites all because every user disabled
             | targeting.
             | 
             | And that's a false dichotomy. The natural alternative to a
             | system where publishers are paid per view by advertisers is
             | a system where publishers are paid per view by users
             | (either directly or via some intermediary), in the same
             | amount as before.
        
         | wlesieutre wrote:
         | _> IE did enable it by default, which got them good press but
         | ultimately killed the feature since everyone stopped respecting
         | it._
         | 
         | That's why RFC 35140 "Do-Not-Stab" specifies that the user
         | agent MUST NOT enable it by default.
         | 
         | https://www.5snb.club/posts/2023/do-not-stab/
        
           | araes wrote:
           | > most stabbings are not done by malicious actors, they are
           | simply law-abiding companies which will gladly stop stabbing
           | you if you ask.
           | 
           | > The header has only one form, Do-Not-Stab: 1. This is
           | because the lack of a header indicates a clear preference
           | that the user wants to be stabbed.
           | 
           | > Exceptions to the Do-Not-Stab header are accepted when
           | commercial interests outweigh safety concerns. These include:
           | Stabbings requested by a government. Websites SHOULD NOT try
           | to challenge the legality of any stabbings requested, the
           | user probably deserved it.
        
         | danaris wrote:
         | > but ultimately killed the feature since everyone stopped
         | respecting it
         | 
         | I genuinely doubt that anything could have caused them to
         | respect it. Tracking without consent is the source of their
         | money; they're not going to give that up just because you give
         | a positive signal that you do not consent, rather than simply
         | never asking you in the first place.
        
           | bobbruno wrote:
           | How about a hefty fine and the risk of some jail time?
        
         | onli wrote:
         | The legal situation has completely changed since then. By now,
         | we have court cases punishing companies for ignoring the dnt
         | signal. And with the gdpr there is a legal framework that makes
         | this signal powerful anyway.
         | 
         | Removing this feature now is completely the wrong move. Instead
         | Mozilla should have invested money to use the courts to make
         | the signal be respected, where it isn't already.
         | 
         | For me, this signals that finally, Mozilla has completely
         | crossed the line. I will look into forks now that retain the
         | signal.
        
         | necubi wrote:
         | I worked at one of the big adtech companies at the time. DNT
         | was a carefully negotiated compromise between the ad industry
         | (and by proxy, the sites that depended on it for their income),
         | the browser vendors, and privacy advocates. We implemented DNT
         | it in our edge infrastructure and were ready to deploy it.
         | 
         | But then Microsoft broke the agreement by enabling it by
         | default, as part of their war with Google (and after their own
         | adtech ambitions ended in a _6 billion dollar_ write down on
         | their acquisition of aQuantive). This killed it for everyone.
         | 
         | The ad industry was never going to go for an opt-out version of
         | DNT. It worked while only a minority that cared about it opted-
         | in, but not when the (then) dominant web browser made that
         | choice for all of its users.
         | 
         | I fully understand why people hate tracking and targeted
         | advertising (which has if anything gotten more invasive in the
         | past decade), but at least at the time it was essential to the
         | commercial web.
        
           | cpeterso wrote:
           | In response, Apache added code to ignore the DNT header from
           | Internet Explorer 10 browsers:
           | 
           | https://www.theverge.com/2012/9/11/3314211/ie10-dnt-
           | header-m...
        
           | throwaway48476 wrote:
           | >at the time it was essential to the commercial web.
           | 
           | The same could be said about slavery.
        
         | miki123211 wrote:
         | I think a new browser could genuinely gain massive popularity
         | if it was really good at this, and advertised the feature
         | heavily, particularly in the EU.
         | 
         | Google will never touch it with a hundred-foot pole due to
         | antitrust concerns, they're effectively banned from making any
         | significant, user-experience-affecting changes to Chrome at
         | this point.
         | 
         | Many people would immediately switch to a browser with 1)
         | reliable Youtube ad blocking, 2) no cookie modals, and possibly
         | 3) no other "distractors", like subscription pop-ups or
         | "related articles" widgets.
         | 
         | Yes, ad blockers and reader mode can sort-of do all three,
         | mostly, ish, but they're not easy to set up for non-techies,
         | particularly on smartphones, even more particularly on iPhones,
         | so a simple marketing pitch of "get this app, have these
         | features" would probably work.
         | 
         | One would have to default to accepting cookies, though. Most
         | users don't care either way, while website owners do. If you
         | defaulted to refusing, they'd try to fight you and make their
         | popups harder to auto dismiss, while auto-accepting would do
         | the opposite.
        
           | binarymax wrote:
           | DDG privacy browser and Brave browser are both trying to make
           | this work.
           | 
           | Personally I use FF with lots of blockers and settings on my
           | laptop/desktop, and DDG browser on my mobile.
        
           | gkoberger wrote:
           | I somewhat agree... but browsers aren't a profitable
           | business. In 30 years of browsers being mainstream, nobody
           | has built one that's sustainable -- only works if it's
           | subsidized by a larger company.
           | 
           | There's been a few attempts (Brave wants to monetize via
           | crypto, Arc is pivoting away), but it's really hard. People
           | don't want to pray for a browser - 99% of people are
           | apathetic, and the 1% that cares aren't known for paying for
           | things.
        
             | throwaway48476 wrote:
             | No one has built a sustainable one _because_ it it
             | subsidized.
        
             | photonthug wrote:
             | After 30 years, isn't it weird that the conversation is
             | still about whether building a browser is profitable or if
             | users are willing to pay for one? One would think that the
             | technology would be so mature and ubiquitous that this is
             | not a major issue 30 years later. If the core technology is
             | still changing so fast that browsers need to be in constant
             | development for the entire duration of their useful
             | lifespan, maybe that is the problem, and the web is just
             | doomed to be a shit show until corporations are distracted
             | by enshittification of alternative platforms like VR.
             | 
             | It's just weird that a few hobbyists can generally throw
             | together a database in a weekend, fork kubernetes and
             | probably run with it forever if they really wanted to,
             | create a free operating system that takes over the world,
             | etc. And yet for browsers, we're shaking our heads and
             | saying the situation is impossible, we kind of always have
             | done this, and it looks like we always will.
        
               | gkoberger wrote:
               | Well, it kinda is. Anyone can create a browser over the
               | weekend by using Chromium or Gecko. Brave and Arc and DDG
               | did.
        
           | itscrush wrote:
           | I think librewolf gets you most of the way there. Just add a
           | sponsorblock extension and check a few extra lists on its
           | built in ubo.
           | 
           | Does the reliance on Firefox ESL or based on Gecko rule this
           | one out?
        
         | kuschku wrote:
         | > Overall, I'm happy to see this sunsetted. I don't think it
         | actually did anything - in fact, I think it implies that it did
         | way more than it did, so it was just a faux feeling of
         | security.
         | 
         | I'm sad to see this, as many sites actually used it.
         | 
         | Geizhals.de, a major european price comparison site, uses DNT
         | as cookie opt out.
         | 
         | My personal sites, but also the official websites from a few
         | companies I worked at used umami or plausible metrics,
         | configured to obey the DNT header for opt out handling.
         | 
         | And only recently German courts have ruled that the DNT header
         | is legally considered rejection of tracking (Az.: 16 O 420/19)
         | 
         | It's actively used across the web, and Mozilla just decides to
         | kill it? What the heck?
        
         | cogman10 wrote:
         | I have a friend that works in advertisement programming. Quiet
         | ironically, "do not track" had the opposite of the intended
         | effect. They didn't store any information about a user, except
         | in the case of the do not track signifier in which case they
         | had special tracking logic to make sure they didn't include
         | that user in their datasets and future user models.
        
         | mmooss wrote:
         | I thought DNT was a creative solution:
         | 
         | The only way to stop tracking is via laws or regulations.
         | Technical solutions are, arguably, a never-ending arms race -
         | probably a losing one for end users.
         | 
         | DNT was a way to demonstrate consumer interest in not being
         | tracked, and it put businesses in the position of ignoring
         | explicit requests from consumers for privacy.
         | 
         | Unfortunately, nobody effectively capitalized on that.
        
         | notatoad wrote:
         | >I would love if the cookie modals on each site became browser-
         | level,
         | 
         | if the EU regulators who wrote the cookie law had any
         | competence, this is how it would have been implemented.
         | browsers should have a cookie prompt in the UI, not websites.
        
       | throw4847285 wrote:
       | Ask app not to track! Ask app not to track!
       | 
       | iykyk
        
       | ziddoap wrote:
       | The "Do Not Track" signal was more useful as an additional
       | fingerprinting signal than it was at stopping tracking.
       | 
       | Perhaps now we can get something more robust in the works.
        
       | hkt wrote:
       | My recommendations:
       | 
       | https://consentomatic.au.dk/ - automagically denies consent to
       | GDPR banners https://ublockorigin.com/ - the one and only
       | https://decentraleyes.org/ - skip tracking CDNs
        
       | sebazzz wrote:
       | DNT was dead the moment some web browsers enabled it by default.
       | No regular user will uncheck this setting, buried in a settings
       | screen.
        
         | kube-system wrote:
         | DNT was dead even when web browsers didn't enabled it by
         | default. No regular user did check that setting, buried in a
         | settings screen.
        
       | holri wrote:
       | DNT is legally effective. A German court ruled: "According to the
       | General Data Protection Regulation (GDPR), the right to object to
       | the processing of personal data can also be exercised using
       | automated procedures. A DNT signal represents an effective
       | contradiction."
       | 
       | https://cybernews.com/tech/germany-court-bans-linkedin-from-...
        
         | kuschku wrote:
         | Typical "only america counts" attitude from Mozilla here tbh.
         | 
         | They support GPC because it has legal backing by the california
         | attorney general, but remove DNT because it's only supported by
         | German courts?
        
       | atoav wrote:
       | I think they should leave it in and the EU should legally make it
       | an abuse to ignore it. Then we would also not need these good
       | damn cookie banners.
        
         | pptr wrote:
         | Ignoring it means you need to get explicit consent, which is
         | what the websites are already doing.
        
           | atoav wrote:
           | Legally they are required as of now to gather _informed
           | consent_ that is given _freely_.
           | 
           | Contrary to popular believe the EU has somewhat defined what
           | that means (just read the law) and surprise: The way many
           | datahogs wish it to be, isn't how the law was written.
           | 
           | E.g. if you trick or extort users into agreeing, consent was
           | neither given informed nor freely. In front of the law it is
           | as if you haven't asked for consent at all and GDPR fines can
           | be up to 4% of the global turnover of the previous fiscal
           | year. But yeah.
        
       | openplatypus wrote:
       | If you think you can/could ignore DNT, think again:
       | 
       | https://wideangle.co/blog/do-not-track-gdpr-opt-out
       | 
       | While highly uncommon, there were legal grounds to treat it as
       | strong opt-out signal.
        
       | cymon wrote:
       | Probably a stupid question, but why is it not possible for a
       | browser to ignore cookies from a site where the user chose 'Do
       | Not Track' then that's it, they can't have cookies, can't log in
       | e.t.c alternatively a few white labeled cookies can be agreed
       | upon as a standard e.g just to support maintaining logged in
       | sessions
        
         | meiraleal wrote:
         | Google won't let Mozilla ever do that
        
       | 1oooqooq wrote:
       | now only if firefox enabled real privacy things already available
       | as addons for decades.
       | 
       | start with uBlockOrigin and i-don't-care-about-cookies and you
       | have the world most privacy respecting browser with zero
       | downside.
        
       | meiraleal wrote:
       | Sad to see Mozilla rotting like this. When was the last time
       | people cheered for some Firefox change?
        
       | aucisson_masque wrote:
       | The web is the equivalent of a far west, for the better and the
       | worst.
       | 
       | You can't expect people to willingly support a feature that
       | diminish their revenue, it was doomed from the start.
       | 
       | I think everyone with a brain cell could predict that, in my
       | opinion mozilla would have better allocated resources on feature
       | that are client side, not server side.
       | 
       | For instance the containerization of cookies, the support of mv2,
       | integrating ublock origin by default, and so on.
        
         | pessimizer wrote:
         | > The web is the equivalent of a far west, for the better and
         | the worst.
         | 
         | In the wild west everything wasn't being tracked by fewer than
         | half a dozen different massive ad networks. The web 20 years
         | ago was like the wild west. If there were a law and a phone
         | number to call, you could get out of 95% of online tracking
         | with 4 or 5 phone calls.
         | 
         | These are particular people, being coddled by government.
        
       | 1vuio0pswjnm7 wrote:
       | This is one of those changes that is so small anyone could
       | reverse it when compiling Firefox themselves. At the same time I
       | would rather add the DNT HTTP header via a localhost-bound
       | forward proxy (one line in a configuration file) than edit and
       | recompile the Firefox source code. I believe the term for this is
       | "convenience".
       | 
       | As Mozilla likes to tell everyone, Firefox is open source.
       | Wonderful. But making it easy for more users to edit the source
       | code and compile it is not on their list of important things to
       | do.
       | 
       | Removing or adding an HTTP header is a trivial change anyone can
       | make in the source code of any browser. Perhaps all the Firefox
       | forks will keep the DNT header. They certainly could if they
       | wanted to.
       | 
       | NB. I am not suggesting whether anyone should or should not use
       | DNT. I have no comment about DNT. Rather, I am making a point
       | about the lack of user control over inclusion or exclusion of
       | (open source) browser "features", specifically HTTP headers.
        
       | amelius wrote:
       | This is what the EU should have enforced instead of cookie
       | popups.
        
       | jmward01 wrote:
       | What I want is to have a 'pay me for ads' option that links
       | payment info so that I get $ for viewing the ads if enabled or
       | doesn't show the ads if not enabled or the ad service isn't
       | willing to pay up. At least this way I would get a cut of the
       | money they are making on me. Expanding on this idea you could
       | even set your rates 'cross-site tracking is XX, video is YY,
       | sound is 1$/second, etc etc'
        
       | dpifke wrote:
       | If I understand correctly, DNT is being deprecated in favor of a
       | new proposal, "Global Privacy Control":
       | https://w3c.github.io/gpc/
       | 
       | So instead of sending the header:
       | 
       | DNT: 1
       | 
       | Firefox will now optionally (via a different setting than was
       | used for DNT) send:
       | 
       | Sec-GPC: 1
       | 
       | I'm unclear on why anyone thinks this is a useful change. As a
       | website owner who previously implemented anonymization code
       | activated in the presence of a DNT header, I guess I can add code
       | to also look for Sec-GPC, but this feels like churn for the sake
       | of churn.
       | 
       | It also feels ridiculous that Mozilla can't just send both
       | headers if the same browser preference is checked, rather than
       | requiring websites to look for both. I get that they want
       | stronger promises around "Sec-GPC" than around "DNT", but the
       | latter is a subset of the former, so why not update the client-
       | side checkbox description, and then send both?
        
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