[HN Gopher] Facebook's Little Red Book
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       Facebook's Little Red Book
        
       Author : heshiebee
       Score  : 245 points
       Date   : 2024-12-02 20:07 UTC (2 hours ago)
        
 (HTM) web link (www.map.cv)
 (TXT) w3m dump (www.map.cv)
        
       | projektfu wrote:
       | Good job with the scan. I started reading the book and began to
       | feel rage so I stopped after about 20 pages. Is it the most self-
       | unaware book or just people trying their hand at PR?
        
         | qsort wrote:
         | A little red book full of quotations from the chairman... Where
         | else did I see this?
        
           | woodruffw wrote:
           | I think that's a very explicit, intentional reference.
        
           | thanks_dang wrote:
           | Is it too early to start a first print of paulgraham.com? I
           | want mine signed.
           | 
           | I hope the cover is orange.
        
         | com2kid wrote:
         | This was 2012. There was still hope and optimism in the tech
         | space. The Internet had helped overturn powerful regimes and
         | given voice to the disenfranchised. There was the idea that
         | person to person public discourse could resolve many societal
         | problems. Smartphones had exploded just 6 years prior and they
         | were already making inroads into traditionally underserved and
         | neglected communities around the world, helping farmers improve
         | yields and young women become self sufficient so they could
         | escape forced marriages.
         | 
         | The idea that we could join together and share ideas and make
         | the world a better place isn't a _wrong_ idea, it is just one
         | that got subverted once it was realized that inciting anger in
         | users lead to more usage and thus more ad impressions.
        
           | dgfitz wrote:
           | > There was the idea that person to person public discourse
           | could resolve many societal problems.
           | 
           | Nobody thought this.
        
             | karmajunkie wrote:
             | I hate to break the news to you, but literally millions
             | believed it. There's still more than a (very
             | overprivileged) few who still believe it.
        
               | dgfitz wrote:
               | Sorry, nobody "educated" believed this.
        
               | notacoward wrote:
               | That might be the most blatant "no true Scotsman" I've
               | ever seen. Practically out of a textbook. I'm educated. I
               | and hundreds of coworkers at multiple companies still
               | believed it in 2012. You said something that is simply,
               | provably untrue.
        
               | dgfitz wrote:
               | Sure, you're right. People thought this.
        
             | rescripting wrote:
             | Of course they did. It was 2012. The Arab Spring was
             | happening when this was written.
             | 
             | People might have been wrong, but that doesn't mean it
             | wasn't a somewhat common belief.
        
               | dgfitz wrote:
               | It was common in some circles, sure. It was not a
               | commonly held belief.
        
               | dannyobrien wrote:
               | You originally said "noone thought this".
        
               | dgfitz wrote:
               | Hyperbole, apologies. Your pedantic point was correct.
        
             | com2kid wrote:
             | Why not? It is mostly correct. One on one most people are
             | reasonable. In large groups, or when posting online with
             | the need to show in-group behavior, or when posting
             | publicly where everyone in one's social group can later
             | judge, people start doing the herd mentality thing, and
             | they also become rude to anyone not in their same social
             | circle.
             | 
             | I have no proof, but I dare say the majority of angry
             | people posting horrible stuff on social media are rather
             | pleasant when around friends and family.
             | 
             | But all of a sudden, when they get up on stage, they feel
             | the need to copy the behaviors of those around them, which
             | means anger and vitrol.
             | 
             | When I first joined the Internet (1995!), there was more of
             | an expectation of civility (IRC being a notable exception),
             | and that is the behavior pattern I picked up upon.
        
             | jazzyjackson wrote:
             | Where were you during the "arab spring" ? I'm not of the
             | opinion that twitter actually made any difference on-the-
             | ground but that didn't stop the mediascape from preening at
             | how hopeful the future was now that individuals could get
             | information in and out of otherwise closed societies.
             | 
             | I thought I'd try and find some evidence from that time
             | period, 2008-2012, and found this article summarizing a
             | metastudy [0] on perception and outcomes of social media on
             | civic engagement.                 Among all of the factors
             | examined, 82% showed a positive relationship between SNS
             | use and some form of civic or political engagement or
             | participation.
             | 
             | [0] https://journalistsresource.org/politics-and-
             | government/soci...
        
             | KevinGlass wrote:
             | Provide evidence. 2012 is pretty late to have been drinking
             | the techno-utopian koolaid but millions of people, and IMO,
             | maybe half of silicon valley tech workers, took this
             | assumption as ground truth.
             | 
             | This breathless article from 2009 [1] (found in 2 seconds
             | by searching "tech will change the world year:2009") is a
             | good example of what most people thought. You can find blog
             | many posts and articles from the time saying basically the
             | same thing. If you forget, back in 2012 people used to tune
             | into Apple's yearly keynote with bated breath in
             | anticipation of what marvelous innovation Apple would grace
             | us with next. An app to replace your therapists? Uber for
             | dogs? Solve poverty and racism? That was the attitude I
             | remember among my peers (college kids and yes, professors
             | too).
             | 
             | [1] https://www.rferl.org/a/Science_And_Technology_That_Cha
             | nged_...
        
               | com2kid wrote:
               | Technology has lifted a _lot_ of people out of poverty.
               | 
               | Telemedicine reaching remote villages, drone deliveries
               | of medical supplies, mobile phones giving farmers weather
               | forecasts, and even allowing those farmers to find more
               | competitive buyers for their crops.
               | 
               | Even within the US, for the longest time technology was
               | the only field that was not ruled by elites. Any kid who
               | was smart enough could get their hands on a computer
               | somehow, learn to program, and have a career ahead of
               | them. No medical associating limiting applicants, no
               | elitist law firms, no unions only giving membership cards
               | to children of existing members.
               | 
               | A lot of poor kids in the US, myself included, got lifted
               | up by technology.
        
           | ryandrake wrote:
           | I can kind of understand having that kind of optimism back in
           | the Internet of, say, 1998, before we saw how vampiric
           | venture-backed winner-take-most tech companies would be. But
           | by 2012, it would be incredibly naive of tech employees (of
           | any company) to seriously believe they were some kind of
           | force for good.
        
             | Klonoar wrote:
             | This take feels very out of touch with how tech was in
             | 2012.
             | 
             | It was evident where the trends were heading, but that
             | optimism that was heavy throughout the tech boom in the
             | late 2000s was _definitely_ still there.
        
               | throwaway314155 wrote:
               | There _was_ backlash. It just didn't operationalize very
               | effectively. For instance, news organizations mostly saw
               | FB and Google as a way to undermine and ultimately
               | replace vetted news with unvetted, unprofessional hot
               | takes. Anyone above a certain age likely saw these
               | viewpoints and agreed with them but not enough to start a
               | movement.
               | 
               | When facebook became generally available I was maybe
               | 14-15, and even back then I remember thinking "this feels
               | very much like it's going to ruin some young womens'
               | lives". But what the hell was I going to do? I mean - the
               | platform _was_ used as a sort of early Tinder, where
               | sexual attraction could play out in a semi-anonymized
               | way.
               | 
               | This comment is in no way exhaustive either.
        
               | com2kid wrote:
               | [delayed]
        
               | gabaix wrote:
               | People that I have known at Facebook at the time were not
               | there for optimism. They were there for prestige and
               | money.
               | 
               | In 2012 Facebook was the fastest growing startup in the
               | Bay Area. It was also the hardest to get into. As a
               | result, it attracted top talent who were there for the
               | challenge of getting admitted. The growth paid off,
               | minting hundreds of millionaires for the IPO.
               | 
               | Most Facebook employees I knew parroted the 'connect the
               | world' motto without too much empathy. They were simply
               | happy to be part of the exclusive club.
        
             | ben_w wrote:
             | I was that naive in 1998, owing to that being roughly when
             | my pocket money first stretched to buying a modem. Almost
             | the first thing I stumbled into was a flame-war.
             | 
             | Yet even today, I see people regard the lack of moderation
             | on certain sites as an unadulterated axiomatic good. Is
             | that blindness really naivete, or is it just a political
             | stance like all others? If so, I would not call that
             | naivete even if the effect is the same, for it is a thing
             | all suffer from, it's the blind spot in our thoughts, no
             | matter how experienced and sophisticated and pragmatic we
             | may otherwise be.
        
           | evanelias wrote:
           | Some additional context: morale at Facebook was rather poor
           | around this time period, in part due to the disappointing
           | stock performance after the IPO, as well as a one-time
           | company-wide reduction in bonuses a bit after that. So parts
           | of this book may have been intended to help inspire a
           | workforce that was becoming slightly disgruntled over
           | compensation.
           | 
           | fwiw they were still giving the red book to all new hires in
           | ~mid 2013. Personally at the time I found parts of it to be
           | interesting from a "company telling its own history"
           | perspective, and other parts to be extremely cringe-inducing.
           | That said, I'm sometimes a grumpy cynic, and I'm also
           | familiar with some random rare aspects of FB history due to
           | previously working for Harvard IT. (I started working there a
           | year after Zuckerberg dropped out, so didn't have any
           | overlap, but some of my colleagues there were directly
           | involved in the disciplinary hearings regarding Facemash.)
        
         | woodruffw wrote:
         | I think in 2012, SV startups (and _especially_ social media
         | startups) were still getting high on their own supply: there
         | was a seemingly genuine groundswell belief that unilaterally
         | connecting the world would be a force for good, rather than a
         | mere reconfiguration of powers.
         | 
         | (I don't think Zuckerberg himself is a true believer, but I
         | _do_ think that the people who wrote and read this book in 2012
         | probably believed it. This was the same year as the Arab
         | Spring, after all.)
        
           | junon wrote:
           | Yes, this. I was at Uber in SF around 2016 or so when they
           | did their "pixels and bits" rebrand which felt very similar.
           | It felt very... "we are messiahs"? Most people felt it, only
           | the people with the highest paychecks (or managers) played
           | into it.
           | 
           | After hearing the core values of the company thrown around in
           | regular speech so often most people got kind of numb to
           | anything corporate (e.g. "I really like that you're always
           | hustling so hard but I would love to see you do a bit more
           | toe stepping").
           | 
           | I left SF a year or so after that so I wonder if that whole
           | approach has changed in the bigger offices or not. Being in
           | Europe now most people here (most ..) wouldn't play into it I
           | don't think. Retrospectively feels very American.
           | 
           | ---
           | 
           | EDIT: Actually it's kind of hard to find info on the rebrand
           | now. There's the announcement[0] but that only seems to
           | allude to the weird philosophical aspect of it in the
           | description, which leads me to believe they never published
           | it publicly.
           | 
           | > The new Uber brand system is made up of primary and
           | secondary components that tell the story of technology moving
           | the physical world. Today, we're rolling out a new look and
           | feel that celebrates the cities we're in and the technology
           | that brings people what they want, when they want it.
           | 
           | It was more than just "primary and secondary components",
           | they had somehow likened people and pixels together and were
           | trying to create some weird (but similar) narrative of
           | "connecting everything through transport" or whatever. I
           | think the idea was that they wanted to start breaking into
           | more verticals, _a la_ UberEATS and whatnot, but I distinctly
           | remember hearing a lot of  "what ifs" about freight, air,
           | etc. that I think were mostly fluff chatter to hype up the
           | rebrand.
           | 
           | Most people, even internally, hated it it, and shortly after
           | that started monthly, then weekly, then at times daily new
           | public scandals about the company or TK, so many people left
           | shortly thereafter.
           | 
           | [0] https://youtu.be/axjXNEordH8?feature=shared
        
         | tokioyoyo wrote:
         | For better or worse, social media (I'd even go as far as saying
         | Facebook) has changed the world. As cringey as that book
         | sounds, people loved hopium of early 2010s. Maybe I was young
         | and naive as well, but I also believed that such connections
         | will unite the world somehow.
        
         | Underpass9041 wrote:
         | The amount of retcon in even the first few pages is comical, it
         | comes across as the most tone deaf thing ever.
        
         | tejohnso wrote:
         | What's so enraging? A company puts out some propaganda about
         | how wonderfully world changing it is. Not all that unusual or
         | unexpected.
        
         | paulddraper wrote:
         | Huh?
         | 
         | Smiling people drinking Pepsi, oil companies showing sun
         | filtered through cornstalks....what's the difference?
        
       | whalesalad wrote:
       | page 17. android operating system on an iphone 4. i'm crying
       | right now, particularly the way this is juxtaposed with so many
       | critical moments in history.
        
         | Mogzol wrote:
         | I think it is meant to be a generic phone, the edges and front
         | camera are wrong for an iphone, but then the home button is
         | very distinctly an iphone. It is weird.
        
           | whalesalad wrote:
           | it's either an iphone 4 or iphone 5 in a case. the home
           | button is an iconic giveaway.
        
         | croisillon wrote:
         | i don't think it's an iphone
        
           | firecall wrote:
           | Correct - it's not an iPhone.
           | 
           | It's the Facebook Phone!
        
         | duck wrote:
         | Could it be an iPod Touch?
        
         | pests wrote:
         | I think that's a BlackBerry. The later Motion from 2017 had a
         | singular button down there too. Could be an older version but
         | can't find anything.
        
         | firecall wrote:
         | It is in fact the Facebook Phone!
         | 
         | Or at least a mockup of one.
         | 
         | It has the front-facing camera in the top right corner, which
         | is a hint!
         | 
         | Googling suggests the Facebook phone was an HTC device?
        
       | grahamj wrote:
       | [flagged]
        
         | JKCalhoun wrote:
         | Ha ha, so it's more of a cautionary tale. I love those!
        
         | yapyap wrote:
         | haha, for real though. they poisoned the culture. of course not
         | only them blah blah blah but they definitely played a BIG part.
        
           | t-3 wrote:
           | No, they didn't. Facebook was just a less trashy, more
           | exclusive version of myspace when it came out. Geocities,
           | livejournal, blogger etc. were earlier iterations on the same
           | concept - personal websites for non-techies. The only thing
           | new about Facebook was their relative success in signing up a
           | broader userbase, which was probably just a right-place,
           | right-time thing of being around when computers and high-
           | speed internet were becoming cheap and ubiquitous rather than
           | anything different about what they were doing.
        
         | woodruffw wrote:
         | Facebook is definitely a "great company" by Person of the Year
         | rules[1]. There are some real whoppers on that list.
         | 
         | [1]: https://en.wikipedia.org/wiki/Time_Person_of_the_Year
        
           | bee_rider wrote:
           | It is great in the sense that it is very large.
        
             | paxys wrote:
             | And has completely changed the world.
        
               | righthand wrote:
               | I think Google aped Facebook on world-changing by
               | harvesting data and running algorithms to get you to
               | scroll through a list. Changed the US might be more
               | accurate.
        
               | Zambyte wrote:
               | Limiting the influence of Facebook to the US doesn't seem
               | necessary.
               | 
               | For example:
               | https://en.wikipedia.org/wiki/Rohingya_genocide
        
             | kibwen wrote:
             | Great like the Great War, or the Great Depression, or the
             | Great Irish Famine?
        
       | Towaway69 wrote:
       | page 27
       | 
       | > Zuckerbergs's Law: The amount each person shares doubles each
       | year.
       | 
       | I initially thought wealth, ideas and love was meant but no ...
       | it's just data.
        
         | dullcrisp wrote:
         | [flagged]
        
           | pc86 wrote:
           | I looked up "psychohistory" and while the definition makes
           | sense, I don't really understand what you mean by this
           | comment.
        
             | dullcrisp wrote:
             | It just sounds vaguely prophetic like he thinks he knows
             | how every person will behave for the foreseeable future.
             | 
             | But I was referring to the fictional version from the
             | Foundation series, not the apparently real (pseudo-)science
             | that I didn't know existed.
        
           | ninth_ant wrote:
           | I'm quite confident this would have been based on metadata
           | collected by Facebook from its user activity. The company has
           | been extremely analytical about its own growth, and id be
           | surprised if this wasn't a conclusion from an in-house data
           | scientist that just got Zuckerberg's name stamped on it.
        
           | vineyardmike wrote:
           | While I'm sure Facebook had data to roughly justify this,
           | just like Moores Law, I'm sure this is equal parts back-
           | projection as prophetic declaration of intent.
           | 
           | For Facebook, they needed the cultural expectation to be
           | ever-increasing data sharing. They (along with other
           | companies) facilitated the creation of tools to share ever-
           | increasing amounts of data.
        
         | mparnisari wrote:
         | Why would you think it was anything BUT data?
        
         | almog wrote:
         | For a moment I read that "the amount of each person's shares
         | doubles each year"
        
       | paxys wrote:
       | I think people here are too young to remember the tech industry
       | in 2012. None of the images and ideas conveyed in this book
       | (printing press, cave art, fall of the Berlin wall, Arab Spring,
       | particle accelerators) were outlandish for the time and space it
       | was printed in. Tech was all about optimism and idealism.
       | Everyone in silicon valley _knew_ they were changing the world
       | for the better, and tech was the missing piece all along. Silly
       | people would finally all stop fighting and get along now that
       | they had Facebook and Twitter and iPhones.
        
         | bbqfog wrote:
         | Facebook was created to spy on college girls. There was nothing
         | altruistic or techno-optimistic about it. It was literally
         | designed and executed to be spyware from day 1.
        
           | JumpCrisscross wrote:
           | OP didn't make a statement about the facts on the ground, but
           | the culture and myths of the time. (If you think the villainy
           | myths we tell ourselves today are more grounded in truth,
           | they're not. We're always in a narrative. And there is
           | nothing wrong with collective narratives.)
        
             | cdchn wrote:
             | Narrative is the correct word for what this is. This is
             | what Facebook leadership wanted to persuade the Facebook
             | rank-and-file that _this_ is what they're about. This is
             | purposeful internal propaganda.
        
           | therein wrote:
           | Yes but people talked about it even less than they do today.
           | Back then you could say connecting people is always a good
           | thing and people didn't challenge that openly like we do
           | today.
        
             | tsunamifury wrote:
             | The average 1st world citizen didn't comprehend how
             | expanding networks meant centralizing power in even fewer
             | hands.
             | 
             | We still dont see it yet today. Not fully
        
       | mawise wrote:
       | It's funny; as I've been working on Haven[1], one of my guiding
       | lights is what Facebook _could have been_[2]. To that end the
       | opening section is really inspiring. This is describing a world
       | where digital tools enhance your friendships. I think that's
       | still possible and still a worthwhile goal--I just don't think it
       | can be done by an entity with a corporate incentive structure.
       | Those incentives will always tend towards enshittification[3].
       | 
       | [1]: https://havenweb.org
       | 
       | [2]: https://havenweb.org/2022/11/02/facebook-lie.html
       | 
       | [3]: https://en.wikipedia.org/wiki/Enshittification#
        
         | nashashmi wrote:
         | > what Facebook _could have been_
         | 
         | In 2010, facebook changed. Twitter was cooler. Myspace was more
         | money. So facebook took a page out of their platforms.
         | 
         | In 2012, facebook went to Washington DC.
         | 
         | In 2016, Washington DC went to facebook.
         | 
         | When did facebook change? When zuck lost control of it after
         | sandberg came on board. When did zuck get control? When zuck
         | changed to be in alliance with the master plan... which was
         | take control of the world... politically. Remember zuck running
         | for election?
        
           | ninth_ant wrote:
           | Oh my god, no.
           | 
           | Zuck had -- and I believe still has -- complete control of
           | the company. Demonizing Sandberg and lionizing Zuckerberg is
           | a complete disservice to reality. It was the focus on growth
           | and not money that ruined everything.
           | 
           | Many changes occurred in this period. I was there.
           | 
           | A big change is that ads became profitable. I think it's fair
           | to say this change was sudden. Facebook went from being
           | scrappy and underfunded to being wealthy and powerful.
           | 
           | At the same time, the growth had eclipsed competitors and
           | Google Plus came and went. The media tone and coverage
           | changed from "oh this startup is doing neat stuff" to a point
           | concern for data privacy and the implosion of journalism
           | revenue. So they became a lot more influential culturally.
           | 
           | Being suddenly wealthy and influential but with a cultural
           | mentality of being a scrappy and upstart-- something this
           | book accurately reflects -- lead to hubris.
           | 
           | The focus on hypergrowth which had served them well from a
           | small startup -- under the umbrella of this hubris -- led to
           | events like the Cambridge Analytica disaster. Insufficient
           | care was being placed on how data could be collected and
           | misused by others, growth took priority.
           | 
           | This focus on Hypergrowth meant that changes that responded
           | well in metrics got pushed. The longer-term damage of people
           | not enjoying their experiences wasn't a high enough ranked
           | metric compared to engagement and user metrics.
           | 
           | None of this was Sandberg's fault. She was an extremely
           | competent manager and is brilliant. Absolutely she was
           | instrumental in leading Facebook to profitability but this
           | push wasn't a big factor in their decline.
           | 
           | Instead, Facebook got too big way too fast and the employees
           | and Zuck didn't have the mindset shift needed to consider
           | everything as it was happening. Yes, money ruined everything
           | eventually -- but that came later.
           | 
           | The most crucial damage had already happened -- people gave
           | up on trust that Facebook could handle their data
           | responsibly, and trust that they'd have a good experience on
           | the site.
           | 
           | I could go on but that's enough.
        
             | mgiampapa wrote:
             | I think FB turned the corner when Mark stopped driving his
             | Acura. I'm not sure when I last saw it at building 16, but
             | that was the date for me.
        
       | nashashmi wrote:
       | Is there a version I can read without the pictures? Just the
       | manifesto?
       | 
       | I'd like to know how big this "book" is actually?
        
         | dangoodmanUT wrote:
         | You can probably parse this out really fast with OCR
        
           | latexr wrote:
           | Did just that with some random online tool and it said it
           | found just under 7000 words. Probably also counting words in
           | the images, though.
        
         | mgiampapa wrote:
         | Physically it's 4 1/4 x 7 x 5/16. Word count isn't much.
        
       | lbrito wrote:
       | Web 2.0-era peak hubris. A decade later, its hard to decide if
       | this looks delusional or prophetic - they did change societies,
       | but probably not in the ways they ostensibly wanted to be
       | recognized for changing.
        
         | scrubs wrote:
         | Bingo ... let's not confuse a techie for a messaging app
         | selling ad data as a tech savant (almost) brilliantly
         | predicting the future because it tries to bootstrap itself into
         | the stratosphere with a flourish of art copy & paste by
         | association with pictures of CERN, Egyptian hieroglyphics and
         | so on.
         | 
         | The latter are cool ... and stand well in time. CERN requires
         | something a tad more complicated that pushing around "lol :)"
         | over tcp-ip done before them + "big data" analysis to sell it
         | to morons on madison street.
         | 
         | Claude Shannon, von Neumann, creators of the transistor,
         | capacitors, languages, algos etc are the cool+smart kids ...
         | not Zuckerberg. Not Facebook.
         | 
         | "Move fast and break" things has some tactical truth in
         | larthargic companies, but averaged over time is
         | asymptomatically a zero. It's just SV frat boy talk. Enough.
        
       | zoklet-enjoyer wrote:
       | This looks like an Instagram feed. Is it a coincidence that they
       | purchased Instagram in April 2012?
        
       | worik wrote:
       | I find this terribly sad.
        
       | deadbabe wrote:
       | Anywhere to find an original copy of one of these?
        
       | chucknthem wrote:
       | I remember this. Wish I'd kept my little piece of history.
       | Written at a time when people were still optimistic and hopeful
       | about tech.
        
         | jonas21 wrote:
         | Lots of people are still optimistic about tech. They're just
         | generally too busy to get into silly arguments about it on HN.
        
         | cflewis wrote:
         | Yeah, the dreams of what computers could do around Windows 95,
         | and what the Internet could do around Windows 98/Windows
         | 2000... it felt amazing as a teenager who wanted to go into
         | computer science. IMHO social media heralded the beginning of
         | the end, although no-one knew that at the time.
         | 
         | A lot of the 90s nostalgia is just the same rose-tinted glasses
         | as all generations experience, but I think in this one
         | dimension it truly felt a lot better back then.
        
           | alex1138 wrote:
           | I have a serious problem with calling everything social media
           | and (more importantly) how it spells doom for this that and
           | the other
           | 
           | If you want to criticize specific companies - yeah. But I
           | literally do not understand what people are talking about
           | when employing the usual "Social media was a mistake" type
           | stuff
        
         | gosub100 wrote:
         | FB has done a lot of great things. There just aren't any
         | articles written about them.
        
       | ChrisArchitect wrote:
       | Ben Barry's page on the book from his website archive:
       | https://v1.benbarry.com/project/facebooks-book
        
       | Animats wrote:
       | Just read the whole thing. Not one word about ads.
       | 
       | From the 2014 book:
       | 
       |  _Remember, people don 't use Facebook because they like us._
       | 
       |  _They use it because they like their friends._
       | 
       | Where that went:
       | 
       |  _We have the power to cut them off from their friends._
       | 
       |  _So we can control everything they see._
       | 
       |  _Muahahaha!_
        
       | mparnisari wrote:
       | Okay, so Facebook started as a way to interconnect people. But
       | it's a business, so it has to make money to survive. So they
       | added ads. And now my feed is 99% ads, 1% updates from my
       | friends. Sooooo mission accomplished, right? Right?
        
         | exe34 wrote:
         | you get updates from your friends? the only reason I have
         | Facebook is to see pictures of cats, but it insists on showing
         | me hamas propaganda ai-slop.
        
           | mparnisari wrote:
           | Yes. I get updates from my local community
        
         | 1970-01-01 wrote:
         | Facebook was started as a way for college boys to gleam full
         | names, pictures, and other personal information of college
         | girls. When it was just this, it was actually wonderful and
         | mostly innocent kids having fun. But Zuck was greedy, and
         | eventually it evolved into yet another of the online behemoths
         | that can only thrive by selling as much of your private data as
         | it can get away with. As such, it is no longer special, and
         | therefore it is ripe for disruption.
        
       | ribadeo wrote:
       | There are STILL people drinking the techno-utopian kool-aid.
       | 
       | Plenty of folks think Musk will do something smart someday, for
       | humanity's benefit, despite all evidence to the contrary.
       | 
       | I was here when the web showed up, and I can honestly state that
       | we featured blatant techno-utopian rhetoric in nearly every
       | aspect of the industry, as well as our underground nocturnal
       | allegedly musical entertainment.
       | 
       | I now feel rather dumb, aka a product of my time, but the notion
       | that inventing tools would lead to them automatically being used
       | for good was prevalent, if specious.
        
         | vundercind wrote:
         | Similar journey here.
         | 
         | I think I've become some variety of techno-determinist
         | pessimist. We are what technology lets us be, including when it
         | comes to ethics and government. And major inventions aren't
         | guaranteed to push the space of the possible in the _right_
         | direction--but neither can we avoid these changes, as
         | effectively sounding the alarm early enough to matter, while
         | also correctly calling which are bad and how they're bad, is
         | too hard to practically happen.
         | 
         | Freedom's a fleeting gift of circumstance, and the world is a
         | machine none of us control and that's often bad and sometimes
         | destroys important things, I guess is where I'm at now. I'd
         | definite press a button to permanent un-invent the Internet, if
         | someone put it in front of me.
        
       | __MatrixMan__ wrote:
       | There's a lot of altruistic sounding stuff about connection in
       | there, but it's hard to believe it's sincere when their product
       | is a space where paid accounts don't have to bother with consent.
        
       | jmyeet wrote:
       | How far we've come in a little over a decade.
       | 
       | If you're working for Big Tech now, you're basically working for
       | a defense contractor. Amazon, Microsoft, Google or Meta are
       | really no different to Boeing, Lockheed Martin or Northrop
       | Grumman.
       | 
       | Meta was culpable in the Rohingya genocide [1], builds AI for the
       | military [2], silences content about Palestine (with deep ties to
       | the Netanyahu government) [3] and Zuckerberg is cozying up to the
       | incoming Trump administration [4].
       | 
       | We're so far away from Sergey Brin's principled stance against
       | China [5]. You can find similar lists to the above for Google,
       | Microsoft or Amazon.
       | 
       | [1]: https://www.amnesty.org/en/latest/news/2022/09/myanmar-
       | faceb...
       | 
       | [2]: https://www.theguardian.com/technology/2024/nov/05/meta-
       | allo...
       | 
       | [3]: https://www.hrw.org/report/2023/12/21/metas-broken-
       | promises/...
       | 
       | [4]: https://www.bbc.com/news/articles/c87x98q8y08o
       | 
       | [5]: https://archive.is/tOWfY
        
         | KerrAvon wrote:
         | re: 4 -- Facebook and reactionary politics have been hand in
         | hand from the beginning of general public access to Facebook --
         | the world would be in a much better place without it.
        
       | Frummy wrote:
       | "complacency breeds complacency breeds complacency breeds
       | complacency breeds complacency breeds complacency breeds
       | complacency breeds complacency breeds complacency breeds
       | complacency breeds complacency breeds complacency breeds
       | complacency breeds complacency breeds complacency breeds
       | complacency"
       | 
       | So funny!
        
       | smnrg wrote:
       | Design and content references must have felt like a cute
       | satirical reference at the time.
       | 
       | https://en.wikipedia.org/wiki/Quotations_from_Chairman_Mao_T...
        
         | tsunamifury wrote:
         | "We were going to change the world."
         | 
         | And then they did...
         | 
         | it was no accident
        
       | drivingmenuts wrote:
       | I thought it was created so Zuckerberg could get back at people
       | he felt were excluding him ...
        
         | jbullock35 wrote:
         | That was Aaron Sorkin's story in The Social Network, but it
         | seems to have been a fiction. Steven Levy's history of the
         | company is much more detailed (and Levy is trying to be
         | faithful to the historical record, unlike Sorkin) - and it
         | argues that there's no evidence for this Sorkin story about
         | Zuckerberg's motive.
        
       | swyx wrote:
       | are there any pdf printing shops that cna take this pdf and ship
       | it to us as a book?
        
       | forth_throwaway wrote:
       | Facebook has usurped the legacy media that they mention in the
       | Red Book. But their relationship to capital and government is the
       | exact same as the legacy media they replaced, so instead of being
       | disruptive they fill the same role --except this time with even
       | more ruthless efficiency and profitability.
       | 
       | "When education is not liberating, the dream of the oppressed is
       | to become the oppressor."
        
       | tills13 wrote:
       | When it was produces, this was probably inspiring and effective.
       | 
       | Retrospectively, it's a bit creepy and ominous.
        
       | dang wrote:
       | All: if you're going to comment, please make sure you're
       | following the site guidelines
       | (https://news.ycombinator.com/newsguidelines.html).
       | 
       | That means posting out of curiosity, not indignation. Internet
       | indignation is addictive, repetitive, and boring (and there's
       | already too much of it here).
        
       | tsunamifury wrote:
       | I think this all can be boiled down to to a true axiom of modern
       | power:
       | 
       | "Expand the network at all cost, and increase its engagement."
       | 
       | This went from a little flippant red book to a credo that has now
       | changed elections and democracy as well as culture and view of
       | the human self.
       | 
       | At the time it was radical idealism and today its something
       | different, but its worth seeing and truly understanding.
        
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