[HN Gopher] Olivetti's Ivrea
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       Olivetti's Ivrea
        
       Author : rbanffy
       Score  : 133 points
       Date   : 2024-10-26 20:13 UTC (1 days ago)
        
 (HTM) web link (medium.com)
 (TXT) w3m dump (medium.com)
        
       | dang wrote:
       | Related:
       | 
       |  _Utopia, Abandoned: The Olivetti Town_ -
       | https://news.ycombinator.com/item?id=20864548 - Sept 2019 (24
       | comments)
        
       | david927 wrote:
       | Ivrea is beautiful. I've been there multiple times for the annual
       | orange-throwing festival. Incredibly fun and recommended.
        
         | sph wrote:
         | For the uninitiated:
         | https://www.atlasobscura.com/articles/carnival-battle-of-the...
        
       | sach1 wrote:
       | My granddad worked in Olivetti's Buenos Aires factory in the
       | 1960s (he had made foreman due to knowing enough Piedmontese to
       | impress upper management). Workers there had access to:
       | 
       | - Worker's social club, complete with pool
       | 
       | - subsidized housing at cost, rent-to-own
       | 
       | - a wholesale "majorista" style shop where they'd buy in bulk and
       | sell to workers' families at cost.
       | 
       | Say what you want about the fault of paternalism, at least they
       | were thinking about employee welfare. Argentina's economy sucked
       | at the time and they had to close. The factory now produces
       | cigarettes under a phillip morris subsidiary (iirc).
        
       | viciousvoxel wrote:
       | I finally got around to visiting here last spring and it was
       | really interesting. It was beautiful and eerie and a bit
       | dystopian in how everything is abandoned or at least partially
       | abandoned (some buildings are still partially in use). Note that
       | you need to book a tour to go inside any of the buildings, and
       | make sure to choose a day when the tour is in your preferred
       | language. The tour included very detailed explanations of the
       | history and philosophy behind the buildings and the town -- it
       | was also quite long (~4 hrs IIRC). I'd also recommend going into
       | the actual town of Ivrea if you make it out there.
        
       | CalChris wrote:
       | I worked in the factory. I remember it well even from the one
       | photo. The factory had a Winchester Mystery House air about it.
       | It had been added to many times over the decades. So it was more
       | like Rome and less like Turino with no obvious way to get from
       | here to there. They made typewriters there well into the 80s.
       | Olivetti had commuter buses in Ivrea and Milan well before Google
       | buses were invented. They had wine at the company cafeteria for
       | lunch. It was the 80s and I would bet my boss an ice cream on NBA
       | games which I already knew the scores of from an email. Hotel La
       | Serra was structured like a typewriter. A river runs through
       | Ivrea and it had a kayaking center.
       | 
       | I'd love to go back and take a tour.
        
         | tomcam wrote:
         | Lovely reminiscences. Are you a Yank? What did you do there?
        
           | CalChris wrote:
           | Yank working there via the Olivetti ATC in Cupertino. Worked
           | on Unix and other stuff. There were quite a few Brits there
           | doing tech writing. A couple of Australians as well. It was
           | very cosmopolitan but it was a deserted city in August. There
           | was even a big concert in July before everyone left for
           | vacation.
           | 
           | Many (most?) of the Italians did not like it but it was work.
           | They really wanted to be home. Same with Milan, a city to
           | have a job in but then you'd go home on weekends if you
           | could.
        
             | tomcam wrote:
             | Fascinating to hear these details. Thanks.
        
         | Animats wrote:
         | > I'd love to go back and take a tour.
         | 
         | It's a ruin now.[1]
         | 
         | [1] https://www.youtube.com/watch?v=X7XEa7tC7xU
        
           | dewey wrote:
           | I just came here to post that too, watched it a few days ago
           | and it was interesting to see. For me the company was always
           | just cheap cables in the electronic store and old computers
           | at school.
           | 
           | I was not aware of the rich history of the company.
        
             | rbanffy wrote:
             | Their product design was nothing short of brilliant. It was
             | Apple well before Apple.
        
               | CalChris wrote:
               | The Macintosh had come out but I don't remember hearing
               | about Jobs visiting. I read later that he met with
               | Sottsass but he when was at Studio Olivetti. (Think
               | meeting Jony Ive at LoveFrom rather than Apple). I
               | remember Gates visited Ivrea. There was a printed list of
               | restaurants with reviews by the expats. One was annotated
               | that Gates had eaten there. It was pretty good.
               | 
               | Gates saw Olivetti as a customer for his MSDOS. Jobs saw
               | Sottsass+Olivetti as a design inspiration.
        
               | rbanffy wrote:
               | They were doing brilliant industrial design since well
               | before Apple existed.
        
         | mdp2021 wrote:
         | > _Olivetti had commuter buses in Ivrea and Milan well before
         | Google buses were invented_
         | 
         | Italy has both megalopoleis and very sparse small centres.
         | Ivrea is in the northern part of its region (north of Turin);
         | if you consider that the southern half is said to not really
         | have a main city but seven towns of equal beauty and worth (the
         | even lesser ones not really minor), you get the idea of the
         | sub-region as a very sparse megalopolis embedding its
         | countryside.
         | 
         | When enterprises chose to move at least part of their activity
         | from their town of origin to the central area (of Turin) for
         | logistic convenience, it became sensible to organize systems
         | facilitating the movement of your workers, that easily
         | gravitated around the original town.
         | 
         | Edit: as you wrote elsewhere, <<[there is a] city to have a job
         | in but then you'd go home [when possible] if you could>>.
        
       | ChrisArchitect wrote:
       | See also:
       | 
       |  _Ivrea, industrial city of the 20th century_
       | 
       | https://artsandculture.google.com/story/ivrea-industrial-cit...
        
       | chvid wrote:
       | Absolutely beautiful. I can see that it is now a World Heritage
       | site:
       | 
       | https://whc.unesco.org/en/list/1538/
        
       | znpy wrote:
       | The way i heard the story, after Adriano Olivetti died politics
       | and politicians finally had the chance to sack and split the
       | pie... and split they did.
       | 
       | Carlo De Benedetti is no random john doe. They basically led the
       | decline of olivetti.
       | 
       | They had no vision for the company , and they actually were
       | antagonists to it: Olivetti was an exceptional company that
       | proved wrong both left and right, but proved particularly wrong
       | the left, and they just couldn't bear it. They just couldn't bear
       | the living example that it is possible to run a company in a
       | capitalistic manner while also caring for the human beings and
       | treating them well.
       | 
       | So they dismembered it, little by little.
        
         | eecc wrote:
         | I don't get it, whenever I read some American commenting on
         | anything I roughly agree with, it invariably takes a sudden
         | turn, devolving into an arbitrary accusation against the Left,
         | Communism or Socialism.
         | 
         | You're obsessed folks, calm down
        
           | RandomThoughts3 wrote:
           | I am from France and I would say the same thing they do.
           | 
           | The traditional left here has been and still is extremely
           | detrimental to the country as a whole and has kept from their
           | communist roots - that's where most of the old guard has been
           | formed - an extremely strong tendency towards control where
           | they would rather destroy anything successful not coming from
           | them than see it prosper. It's even more sad in France
           | because the main left wing party used to be dominated by its
           | social democrat wing and be somewhat apt to govern but is now
           | decimated and subservient to other more extreme parties which
           | are completely disconnected from reality. Not that the right
           | is any better. They are more and more fascist by the day.
           | 
           | We are on a trajectory to do the same mistakes Italy did.
        
             | mdp2021 wrote:
             | > _the same mistakes Italy did_
             | 
             | Italy, I understand, also had had a tradition of
             | conciliation and search for common grounds, a call to the
             | common good. (A drive helped by the fight against a common
             | enemy before the half of the past century.)
             | 
             | The grave mistake is polarization, those steps towards a
             | "cold civil war" (that seems now so common around the
             | world).
             | 
             | But before that, allowing the twisted stagnate in their
             | dumb lowly positions (like said taste for <<destr[uction]>>
             | and <<disconnect[ion] from reality>>), in the disgregation
             | of the societal spirit - a root of the abovesaid
             | polarization. It is a lurking entropic phenomenon requiring
             | active correction, normally through debate, through
             | "talking", productive confrontation; it is not absent in
             | these pages.
        
           | znpy wrote:
           | I'm not American. You should stop assuming everything happens
           | and only happen in the us.
        
             | rbanffy wrote:
             | I'd say that running a profitable company in a socially
             | conscious way is proof that the drive for profit above
             | anything else that characterises capitalism is misguided.
             | Olivetti could be more profitable if they didn't care so
             | much about the well-being of their workers and their
             | families, but they proved they can, and that is better than
             | maximising shareholder value at any cost.
        
         | lnsru wrote:
         | The owner of the company I work for sold it to the big corp.
         | Colleagues remember the times under the owner with a great
         | sadness. He helped everybody in trouble and was super generous.
         | The owner had same revenue with half of the employees of now.
         | There is definitively a way of combining profitability and
         | caring for human beings.
        
       | agys wrote:
       | The former "Olivetti Study and Research Centre" was also the base
       | of the "Interaction Design Institute Ivrea" (2001-06) where
       | Wiring, Arduino and Processing were born...!
        
       | chasil wrote:
       | Olivetti also owned ARM/Acorn for a time.
       | 
       | If they had held it, Italy would be playing a much larger role in
       | embedded electronics.
       | 
       | https://www.elleeseymour.com/2012/02/24/how-olivetti-stitche...
        
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       (page generated 2024-10-27 23:02 UTC)