[HN Gopher] Adobe starts roll-out of AI video tools, challenging...
       ___________________________________________________________________
        
       Adobe starts roll-out of AI video tools, challenging OpenAI and
       Meta
        
       Author : JumpCrisscross
       Score  : 49 points
       Date   : 2024-10-14 18:55 UTC (4 hours ago)
        
 (HTM) web link (www.reuters.com)
 (TXT) w3m dump (www.reuters.com)
        
       | jsheard wrote:
       | And Sora is still nowhere to be seen, 8 months since the
       | announcement now.
        
         | sigmoid10 wrote:
         | It was pretty obvious back then they weren't gonna release it
         | before the US election.
        
       | sandspar wrote:
       | The AI space has such a high risk profile. Adobe's choice: bet on
       | AI, and if AI takes off, Adobe is more profitable than ever. Or,
       | bet on AI, and if AI doesn't take off, Adobe damages its own
       | reputation (potentially permanently). AI is leading to so many
       | companies making choices like this.
        
         | jsheard wrote:
         | Adobe is being pretty conservative by AI standards however, by
         | only training their models on material they've licensed. They
         | seem to be banking on a middle path where AI does take off but
         | most of the competition which took the YOLO approach to
         | licensing eventually gets shot down by the courts and goes down
         | in flames. Getty Images is doing something similar.
        
           | GaggiX wrote:
           | Given that they own a big library of images, it's the path
           | they prefer.
        
           | jokellum wrote:
           | If you use their product, per their tos, my understanding is
           | they can train on their customer data at any time. In other
           | words, if you use their product, they automatically have
           | license to train on your art.
           | 
           | I think the only statements saying that they don't train on
           | their customer data is from their CEO, but unless they encode
           | it in their tos, that doesn't really matter.
        
           | zrobotics wrote:
           | I mean, given their recent liscence kerfuffle it seems clear
           | to me that Adobe _really wanted_ to be able to train on
           | customer data. They had to backpedal, since that generated a
           | surprising amount of controversy. They hold an effective
           | monopoly in certain fields, and their behavior shows they
           | really don 't always have customer interests at heart.
           | 
           | Even without customer data to train on, they do have a pretty
           | large moat with their image library. And you are right, they
           | are in a good position VS competitors who trained on data
           | they don't have rights to. We'll have to see how things play
           | out legally, but I wouldn't be surprised if it ends up that
           | something like midjourney ends up in an untenable position.
           | However, openAI has a huge amount of funds that could be
           | redirected to fight a oegal/lobbying battle. While they
           | aren't a direct Adobe competitor, their whole business
           | revolves around using unliscenced data to train their models,
           | so they have a pretty clear horse in this race.
        
           | whywhywhywhy wrote:
           | AI becomes a lot more useful in a commercial setting when you
           | can steer it towards a desired style which means training.
           | Would imagine once they roll out the ability to drive it that
           | way they'll include the licence to use whatever you feed into
           | it for their own training too and many will capitulate.
        
         | aussiegreenie wrote:
         | It's the classic "Innovator's Dilemma," but as most of Adobe's
         | clients are graphic professionals, they should make gradual
         | changes and leave others with the bleeding edge. Workflow
         | improvements are what most users want. Simplify common tasks or
         | even have a "lite version" with fewer features but is easier to
         | use for non-technical people.
        
         | add-sub-mul-div wrote:
         | If everyone's reputation has been damaged, has anyone's
         | reputation been damaged?
        
           | jsheard wrote:
           | Not quite everyone: https://procreate.com/ai
        
           | namaria wrote:
           | AI winter is coming and I wouldn't wanna be known as an 'AI'
           | person then.
        
         | wmf wrote:
         | If Adobe creates AI that _specifically doesn 't replace
         | artists_ (except for extremely menial tasks) and _explicitly
         | doesn 't "steal" anything_ yet the AI haters still oppose it,
         | that only shows how irrational the hating is. It's kind of a
         | great litmus test.
        
           | BillSaysThis wrote:
           | Those are two big ifs though.
        
         | chpatrick wrote:
         | Pretty sure it's taken off already.
        
       | xnx wrote:
       | Note that "AI video tools" can mean so much more than text-to-
       | video generation. Because video is so rich, it can involve every
       | type of AI image, audio, motion, detection, inpainting,
       | outpainting, etc. tool.
        
       | rochak wrote:
       | Won't have to wait long before Adobe figures out the stupidest
       | way to squeeze more money out of its customers by shoving its AI
       | down their throats.
        
       | htrp wrote:
       | Have they fixed their image generation models yet?
        
         | chankstein38 wrote:
         | This is what my thought was reading this as well. I used it
         | early on and it was great but I don't know if it got updated or
         | what but anymore I feel like it can barely generate anything
         | useful from a prompt. "Oh good, videos of random weird blobby
         | things now"
        
       | adzm wrote:
       | Really excited from the glimpses we've seen so far. Lots of
       | useful little things like being able to extend a video a few
       | extra frames. I think AI is generally more useful as a tool like
       | this on existing footage currently rather than generating
       | everything.
        
       ___________________________________________________________________
       (page generated 2024-10-14 23:01 UTC)