[HN Gopher] CNN and USA Today have fake websites, I believe Forb...
       ___________________________________________________________________
        
       CNN and USA Today have fake websites, I believe Forbes Marketplace
       runs them
        
       Author : greg_V
       Score  : 587 points
       Date   : 2024-09-27 13:29 UTC (9 hours ago)
        
 (HTM) web link (larslofgren.com)
 (TXT) w3m dump (larslofgren.com)
        
       | ethagknight wrote:
       | Interesting find, serious question: does it matter?
        
         | Mistletoe wrote:
         | Yes I'd be disturbed if my news source was run by Forbes
         | Marketplace. But it would explain a lot.
        
           | mpalczewski wrote:
           | Propaganda source
        
         | belter wrote:
         | Indeed.It's a nice effort...but specially for these two
         | organizations, is a bit like taking a sinking ship and before
         | it disappears underwater...Deciding to set it on fire...:-)
        
         | stackghost wrote:
         | Monoculture in journalism definitely matters. News media has a
         | profound ability to shape and direct the discourse in society
         | writ large, and the slow consolidation of news media in some
         | countries is extremely problematic because it enables private
         | individuals to exert undue influence in pursuit of their agenda
         | that may or may not be at odds with the public interest.
         | 
         | In Canada, for example, it's hard to throw a stone and _not_
         | hit a foreign-owned PostMedia news outlet.
        
           | hindsightbias wrote:
           | > slow consolidation
           | 
           | Move slow, break countries.
        
           | VancouverMan wrote:
           | I don't particularly care who owns such outlets.
           | 
           | What matters to me is the validity of the content being
           | produced, regardless of who produces it. If foreign-owned
           | outlets do a better job than locally-owned outlets at
           | providing factual, complete, and as-objective-as-possible
           | reporting, that's fine with me.
           | 
           | When I consider events or situations I've had direct
           | knowledge of, or where I've had access to direct witness
           | accounts and raw footage that I trust, some of the worst
           | reporting in my opinion has been from CBC News. With CBC
           | being a Crown corporation, CBC News could perhaps be
           | considered the most inherently "Canadian-owned" of the
           | mainstream news outlets.
           | 
           | On the other hand, for such situations, I've generally found
           | reporting from Postmedia's various outlets to be among the
           | most accurate, complete, and objective of that from the
           | mainstream outlets, even if it may be considered foreign-
           | owned.
        
             | stackghost wrote:
             | >What matters to me is the validity of the content being
             | produced, regardless of who produces it. If foreign-owned
             | outlets do a better job than locally-owned outlets at
             | providing factual, complete, and as-objective-as-possible
             | reporting, that's fine with me.
             | 
             | As we've seen time and time again, the content produced is
             | only "valid" if your personal interests happen to align
             | with those of Rupert Murdoch, or whomever.
             | 
             | CBC definitely has its own problems but being beholden to
             | the biases of the billionaire class isn't one of them.
        
         | afavour wrote:
         | IMO it does. It's reflective of these news organizations not
         | caring about their brand reputations and instead just looking
         | at the $$$.
         | 
         | Having an entirely separate staff, with a separate website,
         | publish content under your name without your input _ought_ to
         | be a five alarm fire for editorial staff. But there's some
         | affiliate cash up for grabs so some senior exec somewhere
         | okayed it.
         | 
         | There's a tech angle here too: if it weren't for SEO they might
         | we'll be operating out of cnnunderscore.com or whatever, but
         | the SEO juice of a page on cnn.com is too tempting to pass up.
        
           | azemetre wrote:
           | Doesn't Google also punish small sites that do similar
           | things? Like if I made a site that was sincere as an
           | individual where I review kitchen utensils where I add
           | affiliate links I'd be penalized, but the larger established
           | domains are allowed to do the same thing without Google
           | punishing them?
        
             | greg_V wrote:
             | Bingo. All the small shops who were doing actual reviews
             | got wiped out, and this blog is basically documenting the
             | new age of parasite spam eating the web and raking in
             | millions.
        
               | SoftTalker wrote:
               | Online reviews are completely gamed IMO. My wife still
               | looks at them, talks about the "highly rated" stuff she
               | finds, and I tell her it's all fake she doesn't believe
               | it.
        
               | rightbyte wrote:
               | I have been telling my mum the same thing and she don't
               | listen. Googling for reviews used to work very well to
               | like 3-10 years ago. I don't speak English nativly, and I
               | suspect that it worked better in my native tongue for way
               | longer then English. It is like it takes time for it to
               | sink in for people, when they are trusting a process or
               | institution.
               | 
               | I wanted to buy a ultra-sonic cleaner for my
               | garage/workshop. I need it to clean out parts. I searched
               | for reviews on Youtube, and I noticed that the big
               | "ultrasonic cleaner on Amazon" manufacturer Vev[*123]or
               | seem to more or less have donated a cleaner to about
               | every workshop genre Youtuber in the last 1 to 3 years.
               | Or paid them to shill. Dunno.
               | 
               | I mean I was flabbergasted to the extent of the
               | manipulation. I didn't think it was this bad. And I did
               | end up buying their cleaner ...
               | 
               | *123 I just don't wanted to SEO help them.
        
               | magic-michael wrote:
               | Not all of those sites were innocent of doing it the
               | correct way.
        
               | azemetre wrote:
               | Maybe not, but Google, with its monopoly, should play
               | fair and not pick favorites because it increases their ad
               | dollars bought.
        
           | magic-michael wrote:
           | How do you now they are completely separate? Or that there is
           | no oversight?
           | 
           | Answer: You don't know. You're just speculating.
        
         | bityard wrote:
         | From what I'm to gather by reading Part One, the author runs
         | his own affiliate link SEO sites and is mad that big-name
         | brands are doing it better by leveraging business deals and
         | brand recognition.
        
           | simmonmt wrote:
           | Great. So he's well-motivated to dig up and publicize
           | hitherto-unknown (or barely-known) shenanigans from Forbes
           | etc al, and he knows where to look.
           | 
           | If he wasn't going to investigate this, who would? CNN? USA
           | Today?
        
             | w0m wrote:
             | > publicize hitherto-unknown (or barely-known) shenanigans
             | 
             | It's disclosed on a banner across the top of literally
             | every cnn-uncensored page that's being 'outed' here. He
             | could have saved the entire research/dig by simply
             | screenshotting the top of any of the pages. That wouldn't
             | have the same energy or 'Ahah!' though.
        
         | concordDance wrote:
         | It matters because we consider them reliable sources:
         | https://en.wikipedia.org/wiki/Wikipedia:Reliable_sources/Per...
         | 
         | Wikipedia is the most reliable source of news/perspective on
         | issued but it can get contaminated if entities given the
         | "reliable sources" label republish unreliable or biased dreck.
        
         | ethagknight wrote:
         | I am absolutely shocked to read the replies from everyone
         | thinking "journalistic integrity" was a thing practiced by
         | American Media. Clearly, everyone runs the same stories, same
         | soundbites, same focuses. How could one think "the news"
         | nationwide across 1000s of different outlets just happened to
         | hone in on the same dozen-or-so topics on a daily basis.
        
       | lupire wrote:
       | So?
       | 
       | Every news site has advertising sections
       | 
       | https://www.cnn.com/cnn-underscored/about
       | 
       | "Content is created by CNN Underscored's team of editors who work
       | independently from the CNN newsroom. When you buy through links
       | on our site, we may earn a commission."
        
         | w0m wrote:
         | Yea... I think I'm failing to understand the Gotcha here. If
         | you go to underscored main page; It's disclosed in a banner
         | across the top of every underscored page.
         | 
         | I agree them functionally selling ad-space is annoying; but
         | it's also exposed in clear text as such at the top of _every_
         | underscored page and article.
         | 
         | Giant nothingburger.
        
         | dickiedyce wrote:
         | > "Every news site has advertising sections"
         | 
         | Ahem, bbc.co.uk/news * *?
         | 
         | * Note, not bbc.com ;-)
         | 
         | * Also, editorially, BBC News has also gone a little downhill
         | in recent times. But it's all relative.
        
         | dogleash wrote:
         | Everyone who uses the web visually scans pages to hone in
         | directly on where they think the content is. The question isn't
         | whether or not whoever added that disclaimer meant for it to be
         | visually ignored (they did), the question is whether they did
         | eye-tracking testing to make sure it's ignored (yea, probably).
         | 
         | The disclaimer is disingenuous, because they're trading on the
         | idea people will ignore it, while they can turn around and say
         | everyone is in group of people who not only read the text, but
         | also understand what "independently from the CNN newsroom" is a
         | euphemism for.
        
           | w0m wrote:
           | the disclaimer is at the top of _every_ page, and OP here is
           | pretending his sleuthing anything other than an
           | (idealogically /politically motivated?) disingenuous hit
           | piece.
           | 
           | "look at the HTML it catches the lie!" - meanwhile, the 'lie'
           | also exposed in clear text in a banner across the top of
           | page. 1337 h4xing indeed.
        
         | FactKnower69 wrote:
         | "but everyone does it" is about the most pathetic, incurious
         | defense you could muster
        
         | smrtinsert wrote:
         | There is no gotcha here, completely agreed. Having done content
         | in the early web, it was very common for sites to buy sections
         | and placements from each other as money was available,
         | especially on competitors. It always irked editors at selling
         | companies, but it happened nonetheless.
        
       | hedora wrote:
       | I noticed a steep dive in CNN news quality post acquisition.
       | (Around when they fired a bunch of reporters people for claiming
       | Trump lost in 2020 instead of hedging their statements).
       | 
       | Anyway, I'm not surprised. As far as I'm concerned they're
       | already out of business (just like National Geographic, which
       | currently employs zero staff writers).
        
         | drpossum wrote:
         | CNN has been in decline since they started. ca 2000 their
         | content was a shocking amount of what we call clickbait now
         | with the wording and often misrepresentation we've come to
         | expect. They've surprisingly improved but I abandoned them over
         | 20 years ago as anything I consume because of it.
        
           | hedora wrote:
           | Their TV network has always been terrible, but in the early
           | teens, their website seemed reasonably well run.
           | 
           | I wouldn't seek it out, but it wasn't on my short list of
           | sites to avoid in news aggregators and HN like it is today.
           | 
           | (I've never heard of the reporters they fired for being too
           | liberal, but that event marked a sharp change in their
           | strategy, where they said they wanted to target Fox News and
           | Newsmax fans, and that they were changing their reporting
           | standards to cater to those audiences.)
        
         | westcort wrote:
         | https://www.archives.gov/electoral-college/2020
        
         | sutra_on wrote:
         | The steep dive in quality of the mainstream media started with
         | the invention of the 24-hour news cycle. Focus shifted from
         | quality to quantity.
        
       | jefb wrote:
       | Nice bit of sleuthing here, well done. Anyone know where those
       | search traffic graphics are made from?
        
         | greg_V wrote:
         | ahrefs by the looks of it
        
       | suyash wrote:
       | What can you expect from main stream media? It's mostly either
       | propaganda or commercials wrapped up as new stories.
        
         | calimoro78 wrote:
         | Welcome giant sweeping generalizations that are unsupported by
         | data nor stringent arguments.
        
         | tdb7893 wrote:
         | Where do you think people should get news? Most of the non-
         | mainstream news is somehow worse and finding knowledgeable
         | direct sources isn't really practical for people.
        
           | suyash wrote:
           | YouTube - tons of YouTubers who are independent, X - raw,
           | fast, first hand news, Not saying don't go to mainstream
           | news, just know the bias they may have.
        
             | wredue wrote:
             | You suggest that I get my news from a place that vehemently
             | pushes flat earth videos to me because I happened to watch
             | a video laughing at them?
             | 
             | YouTube has an extreme bias to pushing conspiracy theory
             | content.
        
             | tdb7893 wrote:
             | So for YouTube I haven't been able to find quality
             | reporting for the most part (outside of an occasional niche
             | issue).
             | 
             | For X my experience is that it's essentially impossible for
             | me to vet personal accounts that people have. Also it runs
             | into the issue where everything is just anecdotal so it's
             | easy to get an inaccurate picture from that sort of
             | information. This is without even getting into the huge
             | problem with bots and even state level disinfo on X (and
             | social media in general). Not that I don't use it at all,
             | it's just not trustworthy or accurate for most things.
             | 
             | Edit: not that "mainstream media" doesn't have some of
             | these issues. It's just not as bad as some of these other
             | sources and it's much easier to get a sense for specific
             | organizations than trying to understand the bias and
             | veracity of a myriad of YouTubers and random people on X.
             | Like it's much easier to understand the biases and issues
             | of Reuters than a bunch of YouTubers and random people on X
             | so for basic information I will go to places like Reuters
             | first.
             | 
             | Edit2: for issues with YouTubers you have to remember they
             | make money through engagement (and real news is less
             | engaging). I think this is a lot of what's killed
             | traditional media so I doubt YouTube, which is if anything
             | more tied to this, is unlikely to be better. Then also look
             | at the recent Tenet Media scandal. Like yeah I get some
             | news from YouTubers but it's a real minefield when it comes
             | to good information.
        
             | w0m wrote:
             | Also make sure you take those same youtubers as what they
             | are; raw, independent, and with less accountability than
             | larger platforms insofaras accuracy of content. That isn't
             | to say a smaller creators/channels are bad or not worth
             | while, but being aware of context as you consume is
             | important. We've unfortunately stopped caring about
             | accuracy or accountability in many instances.
        
           | chiefalchemist wrote:
           | I agree that choices are limited. Nonetheless, the days of
           | trusting "the news" media are long gone, at least for now.
           | You can get *information* from CNN, etc. but that doesn't
           | make it news, nor does it mean you're getting the full story
           | and proper insights.
           | 
           | Listen. Think about what is said. Think harder about what is
           | not said. Check another source. Repeat.
        
             | SoftTalker wrote:
             | Yes, sadly it's a cliche but you have to "do your own
             | research" and most people don't have the time or don't want
             | to spend their time that way.
             | 
             | Maybe there are still some monthly periodicals that do in-
             | depth news, since they aren't trying to get an exclusive or
             | be the first to break the story they would not be so
             | motivated to just vomit clickbait continuously. But I don't
             | know who they are.
             | 
             | I've largely just stopped paying attention. It's sad in a
             | way, as I grew up with the lesson that paying attention to
             | the news and current events was important. But it's all
             | garbage now.
        
               | chiefalchemist wrote:
               | I'm no different than anyone else in that I don't have a
               | lot of time. Where I have noticed I'm different is how
               | closely I listen, how critical I am of what I hear, and
               | how often I question what I did not hear. The other
               | difference is, my BS detector for editorial - positioned
               | as "news" / "journalism" - is very well oiled. I accept
               | opinion - I have no choice - but I don't in my mind treat
               | it as fact.
               | 
               | Most people seen to get caught up in looking for
               | confirmation bias that they abandoned critical thinking.
               | Most people hear what they want to hear, and the media is
               | more than happy to feed them that comfort.
               | 
               | Let me give you an example, a couple of weeks ago I saw a
               | story that the Sahara Desert (Africa) is greening. I
               | noticed that from a number of different sources and each
               | source used the same phrase for this[1]: "unusual weather
               | patterns". Huh? Why is greening from "unusual weather
               | patterns" but when there's damage it's *always* from
               | "climate change"? No one I know caught the Orwellian
               | sleight of hand.
               | 
               | Along the same lines, The Washington Post ran a story
               | last week about the science of climate. It was even
               | shared on HN. No one seemed to notice. Odd because it
               | effectively said, up to now there was no definitive study
               | on the history of the earth's climate. So up to now what
               | were all "the experts" basing their "science" on then?
               | Hearsay? Mindless parroting? Worst was this study
               | effectively made a case for climate change might not be
               | human-made, simply because over time climate has been
               | very dynamic and at time extreme. Per this study and the
               | graph it publish there is no "normal".
               | 
               | These were both in plain sight. And yet crickets. Maybe I
               | should stop thinking and put more time into keeping up
               | with the Kardashians?
               | 
               | [1] The fact that they used the same phrase also told me,
               | they invested zero resources in this story and were
               | merely parroting the narrative provided by the news
               | service they were using. Note: This approach by
               | definition is not journalism.
        
           | r3trohack3r wrote:
           | "Briefly stated, the Gell-Mann Amnesia effect is as follows.
           | You open the newspaper to an article on some subject you know
           | well. In Murray's case, physics. In mine, show business. You
           | read the article and see the journalist has absolutely no
           | understanding of either the facts or the issues. Often, the
           | article is so wrong it actually presents the story backward--
           | reversing cause and effect. I call these the "wet streets
           | cause rain" stories. Paper's full of them.
           | 
           | In any case, you read with exasperation or amusement the
           | multiple errors in a story, and then turn the page to
           | national or international affairs, and read as if the rest of
           | the newspaper was somehow more accurate about Palestine than
           | the baloney you just read. You turn the page, and forget what
           | you know." - Michael Crichton (1942-2008)
           | 
           | I do not believe centralized content distribution channels
           | will ever act as a reliable source of information.
           | 
           | Find distribution channels that keep you plugged into the
           | zeitgeist; some form of streaming our collective
           | consciousness.
           | 
           | And then do your own research on the topics that matter to
           | you.
        
           | chasebank wrote:
           | The top comment in this hn post from a few years ago really
           | stuck with me. I'll paste here.
           | 
           | "Seems an appropriate time to post my favourite piece on news
           | addiction by Charles Simic in the NYRB. "I'm having trouble
           | deciding whether I understand the world better now that I'm
           | in my seventies than I did when I was younger, or whether I'm
           | becoming more and more clueless every day. The truth is
           | somewhere in between, I suspect, but that doesn't make me
           | rest any easier at night. Like others growing old, I had
           | expected that after everything I had lived through and
           | learned in my life, I would attain a state of Olympian calm
           | and would regard the news of the day with amusement, like a
           | clip from a bad old movie I had seen far too many times. It
           | hasn't happened to me yet. My late father, in the final year
           | of his life, claimed that he finally found that long-sought
           | serenity by no longer reading the papers and watching
           | television. Even then, and I was thirty years younger than
           | he, I knew what he meant. What devotees of sadomasochism do
           | to their bodies is nothing compared to the torments that
           | those addicted to the news and political commentary inflict
           | on their minds almost every hour of the day."
           | 
           | https://www.nybooks.com/daily/2011/12/05/goodbye-serenity/
           | 
           | Edit: Charles Simic is a Serbian-American poet who lived
           | through WWII and saw some really grisly things, some
           | described briefly in the article, hence "after everything I
           | had lived through and learned in my life...""
           | 
           | https://news.ycombinator.com/item?id=23938007
        
         | w0m wrote:
         | honestly the base concept of 'mainstream media' is simply dumb.
         | It's just a convenient way to group 'the other guy' up with
         | conveniently ignoring 'not mainstream' media doing the same or
         | worse.
         | 
         | "they control the media you can't believe anything they say!"
         | being spewed on the platform with by-far the largest market
         | share/reach.
        
       | calimoro78 wrote:
       | It does not bother me that the Money and Shopping sections of CNN
       | are run with content by another firm that specializes in interest
       | based articles while the core of CNN remains focused on world
       | news.
        
         | greg_V wrote:
         | The story is that it goes against google's guidelines and yet
         | it continues to outrank sites that are within google's
         | guidelines.
        
       | jccalhoun wrote:
       | I haven't had cable for a long time so I can't say anything about
       | the quality of the programming on the CNN channel. However,
       | cnn.com has been full of affiliate links and barely detectable
       | "sponsored" stories for years.
        
         | _heimdall wrote:
         | Its particularly comical because many of the recommendations,
         | including from the US government, for identifying fake or
         | untrustworthy news sites include factors that would indicate
         | CNN's site is fake.
         | 
         | A hard one to define is a common recommendation is that a legit
         | news site will look and feel professional. A more specific one
         | is that a fake news site will be filled with a large number of
         | ads. That doesn't even touch on the other factors like unbiased
         | articles that share both sides of an issue.
        
           | GiorgioG wrote:
           | Let's be real, CNN, Fox News, etc are all fake/propaganda. On
           | Fox News, Trump can do nothing wrong, Biden can do nothing
           | right. On CNN it's nothing but sunshine and rainbows for
           | Harris/Biden and the opposite for Trump...I mean look at this
           | story title from CNN's current frontpage: "Roy Wood Jr.
           | reacts to Trump's ongoing McDonalds remarks"
           | 
           | I'm an independent and as far as I can tell there is zero
           | attempt at unbiased factual reporting of the news.
        
             | InvisibleUp wrote:
             | You might have some luck with news wire services such as
             | Reuters or the Associated Press.
        
             | SoftTalker wrote:
             | I am so glad I decided to tune out of this election cycle.
             | Is anyone really undecided? If you're not, just don't
             | watch. I have no idea what Trump is saying about McDonald's
             | and I like it that way.
        
               | kspacewalk2 wrote:
               | Elections are all about turnout. Hence, election
               | campaigns mostly aren't about convincing the undecided.
               | They're mostly about motivating and energizing your
               | voters to show up on election day (get out the vote!),
               | and demoralizing and confusing the other side's voters to
               | stay home (you're principled, but your candidate is un-
               | yoursidesian and cannot be trusted).
        
               | SoftTalker wrote:
               | I'm going to vote, as I always do. I don't need
               | manufactured outrage as a motivator. Unfortunately that
               | is what ad-driven social media and news needs to get
               | eyeballs, so it's all we've got.
        
               | d0gsg0w00f wrote:
               | I'll sum it up for you:
               | 
               | "Vote for the person we picked for you because they're
               | not Trump."
        
             | Mathnerd314 wrote:
             | > unbiased factual reporting
             | 
             | I don't think that has ever existed, but the closest I've
             | found is Wikipedia. It is surprisingly detailed,
             | particularly on current events.
        
               | moi2388 wrote:
               | You find? I usually find it more and more edited to
               | favour left-wing and work views on current and political
               | events.
               | 
               | I just go to severs social media sites so I get at least
               | both biases
        
               | internetter wrote:
               | Wikipedia is free for everyone to edit. The policies are
               | strongly aligned with the pursuit of truth. Both parties
               | can have truths in their favour, if editors are in a left
               | wing bubble they may just be more exposed to truths from
               | a left perspective. Here's where you can help! If you
               | identify bias, feel free to remove charged language, and
               | add new ideas with reliable citations. Here's a list of
               | sources considered reliable: https://en.wikipedia.org/wik
               | i/Wikipedia%3AReliable_sources%2...
               | 
               | Extensive discussions of the decision making process for
               | each source is documented in this list.
        
               | basil-rash wrote:
               | For mainstream folks, perhaps. The second you even go
               | slightly outside of what the media has declared kosher it
               | goes off the rails. Take RFK's page, for instance, which
               | is just a collection of inflamed opinions soured from
               | "reputable" news outlets.
        
               | internetter wrote:
               | In your opinion, what is some misinformation on RFK's
               | page?
               | 
               | Have you read the discussions on the talk page?
               | 
               | If your concern has not been extensively discussed, have
               | you raised it on said page?
               | 
               | Here is a link:
               | https://en.wikipedia.org/wiki/Talk:Robert_F._Kennedy_Jr.
        
               | basil-rash wrote:
               | Yes, the top chain in the talk page is exactly what I'm
               | referring. And, as expected, the fair critique of the
               | article for violating wiki guidelines has been shot down
               | by passionate editors who want to push their narrative.
        
             | Der_Einzige wrote:
             | You massively overstate the political bias that CNN has. I
             | can find articles that are critical of Biden/harris all day
             | on CNN!
             | 
             | https://www.dailymail.co.uk/news/article-13868889/cnn-
             | attack...
             | 
             | https://www.cnn.com/2024/09/14/politics/fact-check-harris-
             | ca...
             | 
             | But please, keep lying about how CNN doesn't criticize
             | Harris/biden! It fits into the destabilizing narrative that
             | "the media" is "corrupt" or "bought and paid for".
             | 
             | Also, if you want unbiased media, CSPAN is that. No bias
             | except from how the camera is physically pointed into
             | congress. You won't watch it because it's too boring and
             | despite all the hatred your profess to have against biased
             | news, the idea of news not as entertainment is alien to
             | you.
        
               | sutra_on wrote:
               | Are you saying that if I don't enjoy watching live video
               | of e.g. an anthill 24/7 then I am actually not interested
               | in unbiased media and crave drivel like CNN? That's...
               | one way to reason I guess.
        
               | Der_Einzige wrote:
               | The better analogy would be "If I don't enjoy watching a
               | live video of an anthill 24/7 than I am actually not
               | interested in studying or learning about ants".
               | 
               | To which my response is "those who don't do, teach" and
               | to point you to in-fact, do your ant observational
               | studies anyway (i.e. watch CSPAN) because it really,
               | really is the only way to stop seeing quite as many
               | shadows on the wall and see a tiny glimpse of how
               | politics actually works.
               | 
               | Seriously, most of the folks making real discovery today
               | in some animal studies field is doing it from long
               | periods of observational studies in the field. Books from
               | academics are so full of lies due to publish or perish,
               | academic careerism, widespread, systemic, structural, and
               | at the highest levels academic fraud/dishonesty, and
               | more.
               | 
               | Watch CSPAN, or you will be lied to. Sorry not sorry that
               | it's boring as shit. That's the reality of politics, it's
               | mostly boring.
        
               | _heimdall wrote:
               | Arguing that news outlets have a bias does not mean they
               | are 100% biased. You will find examples of articles and
               | segments against Harris on CNN, you will also find
               | articles and segments against Trump on Fox News. It isn't
               | the norm though.
               | 
               | The most telling for me is generally the photos picked by
               | a news outlet. On CNN for example, photos of Harris (and
               | Biden) are almost always picked to show them in a
               | favorable light. They'll be shot standing at a podium
               | with an American flag behind them and a big, natural
               | looking smile on their face. Photos of Trump are from off
               | angles with an angry look on his face, often taken mid
               | speech where a face will look more contorted than when
               | smiling.
               | 
               | Are news outlets 100% biased mouthpieces pieces? Of
               | course not. But they have a strong bias towards one party
               | or the other and they don't try very hard to hide it.
        
               | Der_Einzige wrote:
               | Saying stuff this obvious to debunk it's like AI skeptics
               | saying "AI can't solve X" when it's literally trivial to
               | try their query and then the AI system straight up just
               | solves it.
               | 
               | Let's look at some recent CNN photos of each of them!
               | 
               | https://media.cnn.com/api/v1/images/stellar/prod/gettyima
               | ges...
               | 
               | https://media.cnn.com/api/v1/images/stellar/prod/20240921
               | -po...
               | 
               | https://media.cnn.com/api/v1/images/stellar/prod/2024-09-
               | 26t...
               | 
               | https://media.cnn.com/api/v1/images/stellar/prod/gettyima
               | ges...
               | 
               | https://media.cnn.com/api/v1/images/stellar/prod/20240721
               | -02...
               | 
               | (sources)
               | 
               | https://www.cnn.com/2024/09/27/politics/cnn-poll-harris-
               | trum...
               | 
               | https://www.cnn.com/2024/09/27/politics/harris-southern-
               | bord...
               | 
               | https://www.cnn.com/2024/08/29/media/abc-presidential-
               | debate...
        
               | _heimdall wrote:
               | Two issues with you trying to debunk me here.
               | 
               | First, part of my claim is that you absolutely can find
               | examples where CNN puts Harris or Biden in a bad light.
               | To properly debunk me you would need an analysis of how
               | frequently they show either party candidate in a good vs.
               | bad light.
               | 
               | Second, and more importantly, you're trying to debunk
               | what I clearly stated as my experience of viewing CNN. I
               | didn't claim it to be a universal truth, only a pattern I
               | have noticed when I have taken the time to browse CNN's
               | site.
               | 
               | Debunking is useful when someone is proposing an argument
               | as a scientific, or logically based, argument. Its pretty
               | useless when the statement is only based on personal,
               | anecdotal experience.
        
             | silexia wrote:
             | X.com is the only reliable source of news now as people
             | from all political views do independent reporting there and
             | Community Notes fact checks them.
        
               | _heimdall wrote:
               | I was never much of a Twitter user, but I have a really
               | hard time believing that any social network incentivizing
               | short comments and social validation through likes/shares
               | and an algorithmic feed will ever be a reliable source
               | for unbiased views.
        
               | kube-system wrote:
               | That site is, and always has been, full of hot takes and
               | sensationalism which are often out-of-context or
               | misleading. Regardless of viewpoint. And most evidence
               | shows it is a top target for intentional disinformation
               | attacks by institutionally-sponsored troll farms. It is
               | very easy for people to end way down the rabbit holes of
               | an echo chamber on that site and find themselves exposed
               | to niche accounts that don't receive any fact checking or
               | counterarguments.
        
             | tootie wrote:
             | I know it's fun to hate on media but CNN is actually really
             | solid. I watch the broadcast rarely but I visit the site.
             | They have enormous breadth of coverage that includes
             | international news as well as fluff like celebrity gossip.
             | They have a ton of real reporters and are on the ground
             | everywhere something is happening. I see sensationalized
             | stuff sometimes but they're still highly factual and fair.
             | I'm not sure what people think the alternative is. We
             | wouldn't know anything if not for commercially successful
             | news businesses. None of the Internet media critics
             | actually gather any news for themselves
        
             | smrtinsert wrote:
             | False equivalence. One of those had to pay 700 million
             | because it doesn't know how to stop lying.
        
         | tootie wrote:
         | They're called "native ads" designed to flow inline with their
         | actual news but they're also labeled as sponsored content if
         | you just look carefully.
        
       | gjadi wrote:
       | Also posted a week ago:
       | https://news.ycombinator.com/item?id=41590466 In case you're
       | interested in what was discussed before on this topic.
        
         | dang wrote:
         | Thanks! Macroexpanded:
         | 
         |  _Forbes Marketplace: The Parasite SEO Company Trying to Devour
         | Its Host_ - https://news.ycombinator.com/item?id=41590466 -
         | Sept 2024 (297 comments)
        
       | westcort wrote:
       | Publishers sometimes have advertorial divisions. This is not a
       | new phenomenon. No, this does not prove true your favorite
       | candidate's lies or alternative realities.
        
         | CryptoBanker wrote:
         | You're the only one bringing up politics
        
           | westcort wrote:
           | It is not about a particular politician--or are you reading
           | this a particular way because of a truth about your favorite
           | candidate you know, but do not want to be said?
           | 
           | See also _partisan_ views from this thread (as opposed to
           | this non-partisan comment):
           | 
           | https://news.ycombinator.com/reply?id=41670882
           | 
           | https://news.ycombinator.com/reply?id=41671053
        
       | bofadeez wrote:
       | Many would agree that the official CNN and USA Today are already
       | "fake" in a sense.
        
         | greenchair wrote:
         | yep and so is the stat showing cnn is the top news source.
        
       | joshdavham wrote:
       | The plot thickens! Also wouldn't this present some sort of a
       | conflict of interest as each of these sites (Forbes, CNN, USA
       | Today) are now competing with eachother for SEO?
        
       | shipscode wrote:
       | Let me break down how the media industry works nowadays since
       | there's a lot of confusion in these comments.
       | 
       | Most media organizations have a small number of in-house
       | journalists on verticals that make sense.
       | 
       | The rest of the content is curated and brought in from content
       | partners and written outside of the news organization.
       | 
       | In practice they function more like a social media feed than
       | traditional newspapers. I'm no fan of CNN, but this isn't exactly
       | a scandal, media had to adapt to keep up with so much being on
       | social media these days, they all do this.
        
         | WD-42 wrote:
         | In the authors previous post he goes into Forbes marketplace
         | which is the same company doing this garbage content farm for
         | CNN that they have already been doing for Forbes.
         | 
         | The content farm company is now trying to buy the original
         | Forbes company.
         | 
         | So when our media companies become small subsidiaries of
         | affiliate content farms then yea I think it's a bit disturbing.
        
           | weard_beard wrote:
           | The news is the news: it isn't news that the news isn't news
           | anymore.
        
             | toss1 wrote:
             | Au contraire, the fact that news is no longer news is the
             | biggest news there is.
             | 
             | Sure, the mere fact that the news is no longer news, is old
             | news. But _how_ and _why_ it is happening is big and un-
             | reported news.
             | 
             | When six companies control 90% of the news outlets, that is
             | unprecedented concentration and loss of the diverse
             | viewpoints necessary for a robust society.
             | 
             | When those corporations which normally sell-off any
             | lossmaking division instead hold loss-making 'news'
             | divisions in a now-chronically lossmaking industry, the
             | payoff is not some potential future profits; the payoff is
             | in influencing public opinion to favor policies
             | advantageous to your larger corporation.
             | 
             | So, of course the _how_ and _why_ it is happening is
             | unreported by the organizations that are making it happen.
        
               | janalsncm wrote:
               | > loss of the diverse viewpoints necessary for a robust
               | society
               | 
               | This isn't wrong but let me put a finer point on it: when
               | BigCompany Inc starts dumping sludge into your town's
               | lake, you need independent journalists to figure that
               | out. Corporate talking heads aren't going to do that. And
               | certainly not the people running a link farm.
               | 
               | What news is reported is as important as whether the
               | facts are true. The easiest path to propaganda is to
               | simply report other, more convenient, facts.
        
               | datavirtue wrote:
               | Yeah, a lot of people pay for deeper content. I basically
               | hang out on yahoo finance all day (crazy awesome site),
               | and they make a lot of news feeds available to their
               | subscribers. But it takes quite a big commitment to
               | subscribe at a level where you get all the news and
               | analyst reports in a timely fashion. Google News feeds
               | have been declining in quality and don't find them
               | valuable anymore. Hacker News is one of the sites I scan
               | for news. I check it all, and I belong to Ground News as
               | well.
        
               | WillPostForFood wrote:
               | Good old days?
               | 
               | https://todayinhistory.blog/wp-
               | content/uploads/2021/02/ea30f...
               | 
               | https://pbs.twimg.com/media/GGLtwVmWwAAia-Y?format=jpg&na
               | me=...
        
               | coliveira wrote:
               | The news industry was always a low profit business even
               | in the best times, so one should ask why it is so
               | interesting for powerful people. The answer is the same
               | in the past as it is today, it just takes a little of
               | critical thinking to understand.
        
           | magic-michael wrote:
           | Can you show me where the garbage content is? They seem to
           | all have experts that have written in these areas for
           | decades.
        
             | itishappy wrote:
             | Top google result for "best pet insurance" and "best CBD
             | gummies" are Forbes (actually Forbes Marketplace), and
             | they've moving into sports betting.
             | 
             | https://larslofgren.com/forbes-marketplace/
        
               | magic-michael wrote:
               | That's what I mean, he doesn't look at the content itself
        
             | alwa wrote:
             | Well... that's the crux of the discomfort. These brands'
             | _newsrooms_ do in fact have those people. That's the reason
             | their names inspire trust.
             | 
             | Now, they've decided to cash out that trust by lending
             | their names to sleazy content farming affiliate marketer
             | types.
             | 
             | For now, that's valuable, since people (and Google) trust
             | the names based on what they used to do--and they distrust
             | the rest of the endless chorus of hucksters. But sooner or
             | later, the world realizes there's no longer good reason to
             | trust those names. They're just snake oil (and CBD gummy)
             | salesmen like the rest.
             | 
             | And then we're left without popular institutions that are
             | trustworthy when we need to understand complicated and true
             | things about the world. And we've punished people (and
             | Google) for even trying to place more weight on honest
             | reportage and institutional signals of expertise.
        
         | JumpCrisscross wrote:
         | > _Let me break down how the media industry works nowadays_
         | 
         | How free* media works. The media landscape has sadly divided
         | into assuming only those who can pay for news want to be
         | informed or have their views challenged. The poor get ads and
         | echo chambers.
        
           | fhdsgbbcaA wrote:
           | Even prestige publications like The New Yorker use
           | freelancers. This is the same thing, it's just lower brow
           | content.
        
             | ryandamm wrote:
             | That's not a fair comparison, The New Yorker has always had
             | a different relationship with its writers. A freelancer who
             | writes for The New Yorker is likely a highly respected
             | journalist/author/other luminary. Their staff writers are,
             | I believe, technically contractors as they're not W2
             | employees.
             | 
             | Contractor-written slop at these content farms, as
             | described by TFA, have nothing in common with how content
             | works at The New Yorker.
        
               | fhdsgbbcaA wrote:
               | The New Yorker gets high tier freelancers, other outlets
               | get dogshit freelancers. It's the same underlying model.
        
           | Spivak wrote:
           | Who is the mythical non-echo-chamber informative challenging
           | news source?
        
             | alexandre_m wrote:
             | That would be an aggregator, like allsides.com
        
               | tensor wrote:
               | I think "non-echo chamber content" is only valuable as
               | long as all of it is similarly high quality. In my
               | opinion, reading diverse but low quality content (e.g.
               | filled with misinformation, a lack of concrete
               | information, and a lack of sensible reasoning) is not
               | helpful.
        
             | dingnuts wrote:
             | I had a subscription to the Wall Street Journal for awhile
             | and while I can't say that's what the GP is referring to,
             | it absolutely sounds like the kind of deluded crap a WSJ
             | subscriber would say to justify spending $40/mo on that
             | crap to themselves :D
        
             | janalsncm wrote:
             | propublica.org is pretty good.
        
             | carlosjobim wrote:
             | They wrote that these things can be found in paid sources.
        
           | dialup_sounds wrote:
           | Lots of people pay for The New York Times and they still
           | operate their affiliate link site Wirecutter.
        
         | hedora wrote:
         | There are still counterexamples:
         | 
         | https://www.propublica.org/
         | 
         | Traditional newspapers would get stories from things like AP,
         | and then the editors would decide what to run. They'd also have
         | reporters that wrote local stories, etc.
         | 
         | I'd argue that any news site that has eliminated all those
         | roles is already out of business and is simply burning down
         | their brand at this point.
        
           | ArnoVW wrote:
           | As Obama famously quipped during his last Whitehouse
           | Correspondent dinner:                    Even reporters have
           | left me. Savannah Guthrie, she has left the White House press
           | corps to host the Today show. Norah O'Donnell left the
           | briefing room to host CBS This Morning. Jake Tapper left
           | journalism to join CNN.
        
           | ghaff wrote:
           | Many publications have long relied on outside contributors
           | with various degrees of transparency and conflicts of
           | interest. When blogging was the hotness, as an analyst, I
           | contributed to CNET (unpaid; they paid some bloggers but I
           | didn't want that conflict of interest). After CBS bought them
           | and the whole blog climate changed (and I moved to a vendor),
           | I stopped doing that. But a ton of that sort of thing went on
           | in the tech trade press--some good and some almost certainly
           | not so good.
        
           | input_sh wrote:
           | The key difference is that ProPublica is a non-profit. There
           | are very few non-profit investigative journalism orgs in the
           | world, but their funding is fundamentally different than for-
           | profit news orgs. They rely on public grants to keep things
           | running, so therefore, they don't have to abuse their brand
           | in similar ways.
           | 
           | That's also why they publish only a couple of stories per day
           | instead of hundreds, why they never cover breaking news, why
           | there's a donate button (as opposed to now-standard
           | paywalls), why there's no ads, why the interface appears
           | cleaner etc. If we were talking about tech companies, it'd be
           | like comparing Wikimedia/Mozilla/Internet Archive to
           | traditional for-profit tech companies. To an untrained eye
           | there is no difference, but a somewhat trained eye quickly
           | realises that their incentives are completely different.
           | 
           | (Disclaimer: I work for a different non-profit investigative
           | journalism organization.)
        
             | coliveira wrote:
             | They are funded by NGOs controlled by billionaires, so in
             | the end there is a number of things they cannot investigate
             | if they want to maintain the NGO money.
        
               | input_sh wrote:
               | That's not how grants work, they don't come with a "you
               | can't report on us specifically" clause.
        
               | chihuahua wrote:
               | But it could be that if you don't follow the unwritten
               | rules, you don't get another grant next year.
        
               | coliveira wrote:
               | There is no such clause because that would be unlawful,
               | but there is certainly the "unwritten clause" of whether
               | the NGO likes your work or not.
        
               | TheCoelacanth wrote:
               | It's common wisdom that you "don't bite the hand that
               | feeds you".
        
               | klyrs wrote:
               | While this is technically correct, it is the wrong
               | response to GP.
               | 
               | Yes. ProPublica is biased to look in certain directions.
               | Every single reporter, editor, publisher, is biased in
               | this way. The answer to this is more, not less.
               | 
               | FIRE rose from decisions the ACLU took about representing
               | cases. This is a fundamentally good thing, speaking as a
               | diehard ACLU supporter.
               | 
               | Speaking as a huge fan of ProPublica, I'm hoping that
               | they're investigating _all_ of the supreme court justices
               | (for example), because we won 't pass laws to reign in
               | judicial corruption without bipartisan action. But if
               | they aren't, I desperately hope that there's a market for
               | a conservative-focus investigative outfit that can stick
               | to the facts like ProPublica.
        
               | fshbbdssbbgdd wrote:
               | Hopefully there are multiple organizations with different
               | funding sources who aren't beholden to each other, so
               | they can fill whatever gaps in coverage they see. That
               | would be a better outcome than everyone refusing
               | journalism as a career because you will always have a
               | conflict of interest with whoever is paying you.
        
           | dialup_sounds wrote:
           | These aren't news sections that are being outsourced, they're
           | things like "The 9 best leggings on Amazon, according to
           | fitness experts1" and "Best pet insurance companies of
           | September 20242".
           | 
           | 1 https://www.cnn.com/cnn-underscored/fashion/best-leggings-
           | on...
           | 
           | 2 https://www.usatoday.com/money/blueprint/pet-
           | insurance/best-..., https://www.cnn.com/cnn-
           | underscored/money/best-pet-insurance
        
             | pishpash wrote:
             | News sections are outsourced to AP's essaybots.
        
             | kube-system wrote:
             | These sort of pay-to-play review marketing didn't originate
             | on the internet. These are copies of arrangements that
             | print media invented. My hometown newspaper had this kind
             | of stuff too.
        
             | smolder wrote:
             | I'm pretty sure I saw a "Forbes" guide on how to beat some
             | video game quest at some point, or some other video game
             | thing people would have been searching for at the time. I
             | understood it to be SEO spam but this whole comment section
             | puts it into better context.
        
             | hedora wrote:
             | Click forbes.com, then hamburger icon, then scroll the list
             | to the "advisor" or "health" news sections.
             | 
             | Sample sections from advisor:
             | 
             | - Cheap Car Insurance
             | 
             | - Pet Insurance
             | 
             | - How Much Is Pet Insurance?
             | 
             | - Cheap Pet Insurance
             | 
             | Under health, they have a sub-section "best cbd gummies". I
             | clicked on a few articles and they're outsourced(?) amazon
             | affiliate spam that claims Forbes actually tested the
             | products.
             | 
             | The health section is served from forbes.com, but the
             | navigation is different and includes a "back to forbes.com"
             | button.
             | 
             | In some other parts of forbes.com they have clear
             | disclaimers, like:
             | 
             | Innovation -> SAP Brand Voice | Paid program
             | 
             | So, they're definitely trying to pass off the marketplace
             | content as legitimate news sections.
        
               | dialup_sounds wrote:
               | I don't buy the claim that this is trying to pass as
               | news. It just looks like 90% of the other review pages on
               | the internet. Here's what I'm seeing:
               | 
               | At the top of the page I see an Advertising Disclosure
               | link. After that I see a byline for the actual human
               | freelancer that wrote the article.
               | 
               | After that I see a huge call-out that "Commissions we
               | earn from partner links on this page do not affect our
               | opinions or evaluations. Our editorial content is based
               | on thorough research and guidance from the Forbes Health
               | Advisory Board".
               | 
               | Below that is a "Featured Partner Offer" with an info
               | popover that reads "Partner Offers feature brands who
               | paid Forbes Health to appear at the top of our list.
               | While this may influence where their products or services
               | appear on our site, it in no way affects our ratings,
               | which are based on thorough research, solid methodologies
               | and expert advice. Our partners cannot pay us to
               | guarantee favorable reviews of their products or
               | services". The offer contains no rating or editorial
               | text.
               | 
               | Below that are the reviewed items, which have ratings and
               | editorial text. Some of the text is linked to full
               | reviews of specific products (e.g.
               | https://www.forbes.com/health/cbd/cbdfx-gummies-review/).
               | 
               | Below that is the methodology: "To determine the best CBD
               | gummies, the Forbes Health editorial team analyzed data
               | on over 100 CBD gummy products ... then ranked the CBD
               | gummies based on price, potency, flavor options available
               | and whether its ingredients are all natural, organic,
               | gluten-free and/or vegan-friendly." They don't claim to
               | have tested all of them.
               | 
               | Again, this looks like 90% of the other review pages on
               | the web, including things Forbes already publishes (e.g.
               | https://www.forbes.com/sites/forbes-personal-
               | shopper/article..., https://www.forbes.com/sites/forbes-
               | personal-shopper/article...).
        
         | tolerance wrote:
         | What you've described does indeed sound scandalous irrespective
         | of its scope.
        
         | badlibrarian wrote:
         | The contract reporters are also personally liable for what they
         | submit. So there is absolutely zero incentive to risk going
         | deep on a topic, let alone investigate anything.
        
         | reaperducer wrote:
         | _Let me break down how the media industry works_
         | 
         | It looks like you mean: "Let me break down how a certain
         | portion of the media industry that I'm familiar with works."
         | 
         | "The media industry" is vast, complex, diverse, and far more
         | interesting than internet content farms, poorly-run legacy
         | brands, or even most of what's on the internet.
        
           | fhdsgbbcaA wrote:
           | Freelancers have existed since the dawn of journalism.
        
           | yamazakiwi wrote:
           | "interesting" isn't the word I would have chosen
        
         | dawnerd wrote:
         | Isn't even new. Demand Media was doing this 10+ years ago and
         | sites like USA Today were buying content. These days you have
         | companies creating their own sponsored content with platforms
         | like Ceros and the sites just embedding it and cashing the
         | checks. Of course the sites do the bare minimum legally
         | required to disclose its sponsored content.
        
         | fhdsgbbcaA wrote:
         | I'm super confused as to why this is worth a blog post, let
         | alone the conspiratorial tone.
         | 
         | This seems to be a case of knowledge without context being a
         | dangerous thing in the wrong hands.
        
         | hn_throwaway_99 wrote:
         | Yeah, I read this blog post and thought throughout the whole
         | thing, "Is this person just completely unaware of how the media
         | and branding industries work?" He tries to make it out to be
         | some great "scandal" when literally tons and tons of media
         | brands outsource sections of their website.
         | 
         | Now, to be clear, I'm not exactly excusing CNN for this, but
         | literally for years now I've rolled my eyes at the extremely
         | spammy/low quality/clickbait ads that have appeared on CNN
         | articles online. The fact that they've outsourced part of their
         | "Underscored" site, which isn't exactly journalism to begin
         | with, is not something I care about. And in case you missed it,
         | journalism has had a blood bath over the past 25 years. While I
         | think what CNN is doing in terms of affiliate ads is scammy,
         | can I really blame them? Hardly anyone wants to pay for
         | journalism these days, but journalists still want to eat. At
         | least with these clickbait ads I find them so low quality that
         | they don't confuse me into being "real" articles.
        
         | ClownsAbound wrote:
         | You're omitting how much influence / censorship our government
         | have over these institutions now, and how much they apply
         | pressure to prevent dissenting voices and opinions from
         | reaching the main stream.
        
           | FactKnower69 wrote:
           | The passive voice shit from the past couple years has gotten
           | truly audacious and increasingly infuriating
        
         | ddtaylor wrote:
         | This doesn't make it acceptable. We can want better.
        
         | anigbrowl wrote:
         | 'They all do this' isn't a good excuse when 'this' is deceiving
         | the consumer. I am so sick of marketing/branding people faking
         | everything, and wish they could all be shipped off
         | Golgafrincham.
        
         | beejiu wrote:
         | The context is that Google has a new "Site reputation abuse"
         | policy that some argue isn't applied fairly between small sites
         | and massive media sites. The policy states:
         | 
         | "Site reputation abuse is when third-party pages are published
         | with little or no first-party oversight or involvement, where
         | the purpose is to manipulate search rankings by taking
         | advantage of the first-party site's ranking signals. Such
         | third-party pages include sponsored, advertising, partner, or
         | other third-party pages that are typically independent of a
         | host site's main purpose or produced without close oversight or
         | involvement of the host site."
         | 
         | https://developers.google.com/search/docs/essentials/spam-po...
         | 
         | That's why it's all hush-hush within the industry.
        
           | kube-system wrote:
           | > That's why it's all hush-hush within the industry.
           | 
           | I think a much more simple answer is that syndication has
           | always been hush-hush because branding and brand trust is a
           | key part of media marketing. Your local newspaper in the 90s
           | had a ton of syndicated stories too but it was all published
           | under your local paper's hometown moniker.
        
             | refulgentis wrote:
             | I wonder about the relationship between those two, column
             | attribution in 90s newspapers doesn't have much to say
             | about the incentive to stay quiet to avoid publicly
             | announcing you're violating Google's rules in 2024.
             | 
             | That aside, I'm not sure the assertion about 90s papers is
             | accurate. There was syndication, of course, but that was
             | attributed. Let's say there were articles written by other
             | people published under the names of local writers. That
             | sounds theoretically possible, but something that'd be well
             | known. Let's say there were articles attributed to the
             | paper at large. I don't recall that.
        
               | kube-system wrote:
               | Syndicated material was disguised all the time. Ask most
               | people and they think that most of the stories in their
               | local newspaper are written by people that work there.
               | 
               | > The average American reader didn't necessarily notice
               | the way syndicates and chains had come to dominate the
               | news. Syndicates were careful to sell their material to
               | only one newspaper per city. While syndicated features
               | usually carried a small copyright symbol, the name that
               | followed that symbol could be deliberately opaque.
               | Readers wouldn't automatically know that "King Features"
               | denoted Hearst material, or that "NEA" indicated content
               | from the Scripps chain. Local papers sometimes purposely
               | disguised syndicated material. The Milwaukee Sentinel
               | bought a comic strip from the New York World syndicate in
               | 1918, for example, but retitled it "Somewhere in
               | Milwaukee." The same paper told readers to send in their
               | letters for Dorothy Dix as though she could be reached in
               | Milwaukee, and not in New York City, where she lived and
               | sold her work to the Ledger syndicate.
               | 
               | https://www.smithsonianmag.com/history/how-syndicated-
               | column...
               | 
               | Local newspapers didn't want to plainly advertise that a
               | gigantic chunk of their content came from thousands of
               | miles away. It undermines their value proposition.
               | 
               | Likewise, CNN probably likes that a huge chunk of
               | featured content on their page is driving them revenue
               | but doesn't _look_ like a big ad to their audience.
        
               | hedora wrote:
               | That might have been true in the early days of the
               | telegraph, but for as long as I can remember (and up
               | until we cancelled our subscription), the bylines in our
               | local paper were extremely clear on this point. Anything
               | that was not local had a byline with the name of the
               | reporter, their city, and "via Associated Press", or
               | similar.
        
               | kube-system wrote:
               | "King Features" in the above quote is a contemporary
               | example. Regardless, my point is not that these
               | syndications are impossible to identify (as is the same
               | with CNN's featured links), but that they are similarly
               | opaque. Syndication as a concept isn't something that is
               | obvious to a person of average media literacy, and
               | neither is a tiny byline that states "via AP".
        
               | refulgentis wrote:
               | To me, it's clear that is attribution, and not
               | attributing, or actively misattributing via signing your
               | brand to other companies output, is the key to the
               | article.
        
               | kube-system wrote:
               | Print media does it (and things worse than this) too:
               | 
               | https://pressgazette.co.uk/comment-analysis/national-
               | press-b...
               | 
               | And under work-for-hire arrangements, putting your name
               | on something that someone else wrote is not even
               | necessarily incorrect, either. Not every case of
               | reprinting stories in a newspaper is a big reputable
               | newspaper printing a story by a big reputable news
               | syndicate who is licensing the story to multiple
               | customers.
               | 
               | I write copyrighted material all day, but since it is for
               | hire, the person who has hired me owns the copyright to
               | it, and puts their name on my work. And US law provides
               | no right for me to be attributed.
               | 
               | I appreciate the criticism of CNN in this case, but I
               | just don't think this is somehow an egregious outlier in
               | the history of media practices.
        
             | wbl wrote:
             | Every syndicated story had a byline indicating syndication.
        
               | hedora wrote:
               | Yeah; and they were generally extremely high quality.
        
               | kube-system wrote:
               | Major US newspapers in the 21st century did. But
               | regardless, many of them were opaque in nature. "Via AP"
               | may check the box of attribution but is lost on a reader
               | of average literacy.
        
               | xbar wrote:
               | Newswires were well understood entities for all newspaper
               | readers for more than 100 years.
        
         | thekevan wrote:
         | I disagree that it does not venture into scandal territory due
         | to the fact that CNN is a news organization that is constantly
         | defending their integrity.
         | 
         | They are presenting content as their own under questionable
         | sources that they don't reveal. It proves they are being less
         | genuine when doing so makes them money.
        
         | KoolKat23 wrote:
         | Yes, and to add there's nothing wrong with it. The editor is
         | responsible for curation. This has been a practice for many
         | decades, there are news agencies primarily focused on selling
         | syndicated content produced by their own journalists such as
         | Associated Press or Reuters. You'll find this content in all
         | newspapers even the best. Generally unless it's an exclusive or
         | breaking news, there's a good chance it'll be syndicated at
         | some point.
        
         | tiffanyh wrote:
         | Isn't this literally the business model of AP News (Associated
         | Press)?
         | 
         | https://apnews.com
         | 
         | They sell stories to other news outlets to publish on their own
         | website.
        
           | seizethecheese wrote:
           | Yes, and Reuters, and this predates the internet.
        
           | dragonwriter wrote:
           | No, AP sells stories that other outlets choose to buy and run
           | based on editorial judgement, Marketplace buys access to
           | brands with reputation and publishes its own material under
           | those brands; its not at all the same model.
        
       | corysama wrote:
       | I've heard that a while back Google had a change to their algo
       | that heavily prioritized widely used websites as "trusted". The
       | very most well known sites in the world, such as cnn.com, would
       | be treated as the best results for anything they contained.
       | 
       | In response, many of the most used web sites flooded their own
       | sites with transparently fake product reviews full of SEO phrases
       | about "we spent N weeks testing K products to root out the very
       | best" and very little else. The actual reviews would be pretty
       | much copy-pasted from the description provided on the product
       | producer's site.
       | 
       | And, that's how Google made itself useless for finding product
       | reviews.
        
         | crazygringo wrote:
         | What signals do you think Google should be using instead?
         | 
         | I presume they made the change because their search results
         | were filling up with blogspam, and there was no algorithm that
         | could detect a high-quality review from a spam one.
         | 
         | So what do you think would have been the right approach?
        
           | hedora wrote:
           | I don't use Google, but I used to pay for Apple News.
           | 
           | Apple uses algorithmic ranking by story, and pays news sites
           | by article views. It is basically all spam. If you block the
           | spam sites, their stories still show up in your feed with a
           | note that you blocked the site.
           | 
           | Instead, they should let people structure their feeds by news
           | organization, like podcast apps do. They should steer you
           | back to reading the sources you've opted into, and mix in a
           | bit of stories from related news organizations, not stories
           | with high content similarity, or high "trending" scores.
           | 
           | (As far as I know, Apple News+ is the only product still
           | operating in the paid news aggregator space, but if there's
           | another one, I'd love to hear about it.)
        
             | saghm wrote:
             | I've been using Feedly for a bit now after something
             | changed with the Google aggregator that Android has
             | available as an option on the home screen changed something
             | and became impossible for me to filter out certain sources
             | from (maybe related to the engine changes discussed in this
             | thread and in the article?)
             | 
             | It's solidly...okay. It's very good aggregating everything
             | I want, and for the most part it's able to avoid things
             | that I'd absolutely not be willing to overlook, but it has
             | some quirks in terms of the filters weirdly not working for
             | me on fairly benign topics (no matter how much I try, I
             | can't get it to stop showing me content from various sports
             | like soccer, basketball, and golf despite the only sport I
             | care about being baseball). They seem to really hype their
             | AI features in the app, which is a little weird because I
             | don't care how they aggregate behind the scenes and they
             | shouldn't need AI to be able to filter articles they
             | literally already tag as "golf" when I have "golf" listed
             | in my filters as "never show", but it's not annoying enough
             | that I've bothered trying to find an alternative yet.
        
             | fhdsgbbcaA wrote:
             | I have to say showing you content from blocked channels is
             | the most user hostile thing I encounter on a daily basis.
             | 
             | The contempt for one's users is such a defining feature of
             | this era of late-stage tech.
        
             | gamacodre wrote:
             | > Instead, they should let people structure their feeds by
             | news organization
             | 
             | Doesn't this immediately turn into the kind of problem TFA
             | is bemoaning? Once a news organization gets traction (opt-
             | ins in this case) on a platform, they'll inevitably start
             | selling space in their feed to one or more crappy
             | aggregators. To the C-suite this looks like free money,
             | since somehow they always manage to convince themselves
             | that the brand damage from it will be minimal or at least
             | manageable.
             | 
             | It sucks.
        
             | lupusreal wrote:
             | > _If you block the spam sites, their stories still show up
             | in your feed with a note that you blocked the site._
             | 
             | Users' respect for Apple is matched in magnitude by Apple's
             | disrespect for users.
        
           | walterbell wrote:
           | _> was no algorithm that could detect a high-quality review
           | from a spam one_
           | 
           | In that scenario, the search engine could show an empty page
           | plus their screened ad network results.
           | 
           | Perhaps a link for querying Reddit or other social media.
           | 
           | For the most profitable/contested review queries, some
           | combination of algo and paid humans for feedback/curation.
        
           | scrivna wrote:
           | IMO the internet is just a bad place to look for reviews
           | nowadays, unless you really trust someone and know they
           | aren't being paid to review the product. Likewise Amazon
           | reviews I consider mostly fake. For products I want to buy I
           | look at what brick and mortar stores sell, they have skin in
           | the game and can weed out the truly bad.
        
           | realusername wrote:
           | > there was no algorithm that could detect a high-quality
           | review from a spam one.
           | 
           | I really hope for them it does exist because otherwise Google
           | is screwed.
        
           | jerf wrote:
           | People pointing out problems are not obligated to provide
           | solutions. I don't know where this idea comes from, but it's
           | just wrong.
           | 
           | If there was a solution to this problem from the search
           | engine's point of view 5 years ago, which I do not stipulate
           | but let's roll with it, there isn't one now. ChatGPT can
           | overcome basically all detection techniques when combined
           | with the current amount of efforts already largely
           | successfully avoiding detection, and it will continue to get
           | better. There are no signals for random unattested web
           | content that will separate what we want from stuff
           | constructed to look like what we want but with embedded
           | motivations or content we don't.
           | 
           | A web of trust may be inevitable, but it's not like that
           | can't be attacked either, especially past the first hop. It
           | seems inevitable that slowly but very surely our trust is
           | going to get pulled in much, much more tightly than it is
           | now. I don't see much that can be done about that, even in
           | theory. It was a historical accident that we ever could trust
           | random websites to not be 100% focused on their own
           | interests, simply because the tech to do that wasn't there
           | yet. Now it is, and we will be entering a world where we can
           | not trust any free resources, whether we like it or not.
        
             | photonthug wrote:
             | > a world where we can not trust any free resources
             | 
             | Or paid ones, really. If you think a company is
             | trustworthy, that means a) you believe it cares about
             | losing you as a customer, or b) you believe the company has
             | the obligation or the luxury of acting with integrity (or
             | the people working there do).
             | 
             | Especially with news media, none of these things are likely
             | to be true. For paid news I'd just expect less typos but
             | not more integrity.
        
             | crazygringo wrote:
             | > _People pointing out problems are not obligated to
             | provide solutions._
             | 
             | And nobody said they were obligated to. So I don't know
             | what you think you're responding to.
             | 
             | I assume it's OK to _ask_ people what they think a solution
             | should be, though?
             | 
             | Seems like a pretty natural, conversational follow-up, if
             | you ask me.
             | 
             | Presumably if you know a situation well enough to
             | criticize, you have at least _some_ ideas of what
             | alternatives might or might not be better. Or can elucidate
             | why you think there might not be any better ones.
             | 
             | Or do you think the entire act of asking questions is "just
             | wrong", to use your phrase?
        
               | jerf wrote:
               | It is an extremely common tactic used to shut down
               | conversations about problems. If that wasn't what you
               | were doing, I apologize to you for being wrong this time,
               | but I don't apologize for making the mistake in the first
               | place, because it's fairly well-founded based on
               | extensive experience.
        
           | kuschku wrote:
           | It's really easy to find real reviews. The magic trick is
           | -affiliate -amazon. You can add other qualifiers as well.
           | 
           | Try it: https://www.google.com/search?q=macbook+m3+pro+review
           | +-affil...
           | 
           | Reviews financed via affiliate links are just camouflaged
           | ads. So Google should offer a filter to remove all of them.
           | 
           | I add similar qualifiers to almost all of my searches. They
           | make the web feel like it's 2010 again.
        
             | sherr wrote:
             | That seems to be a great tip. Thanks.
        
             | eproxus wrote:
             | Awesome tip. I made a Kagi lens with these settings:
             | 
             | https://kagi.com/lenses/0MqOTt5t5MajrIkHAqHEgDeoKzF1a4TS
             | 
             | (Can't share example results since Kagi doesn't let you
             | share results from lenses)
        
               | janalsncm wrote:
               | The results would only be notable if they were
               | substantially better than the Google results.
        
               | richwater wrote:
               | Doesn't Kagi currently pay to access Google's index?
        
               | janalsncm wrote:
               | I think so, but they do rerank the results. The only
               | major engines that run their own indexes are Google,
               | Bing, Yandex, and Baidu.
        
             | kuschku wrote:
             | EDIT: If Google decides to ever remove this useful feature
             | as well, here's an archive link showing what the results
             | used to look like at the time of posting:
             | https://archive.is/5KwA6.
        
           | fhdsgbbcaA wrote:
           | DoubleClick slowly killed Google search because the best way
           | to make money in display ads is to run clickbait.
           | 
           | In the one hand, Google paid good quality websites more money
           | for trash content and engagement bait than quality content.
           | So they adapted to that new market reality.
           | 
           | Meanwhile, the real money maker - Search - gradually got
           | filled up with lower quality content and now it's imploding.
           | 
           | Google buying DoubleClick has a lot of parallels to what
           | happened with Boeing.
        
           | janalsncm wrote:
           | The right approach would've looked something like what the
           | author of this article did. None of it was that technically
           | complicated.
        
           | stickfigure wrote:
           | These days I ask chatgpt what the people of reddit think.
        
         | bitwize wrote:
         | Before Google, unscrupulous web sites would try to SEO
         | themselves into the top page of search results with repeated
         | META tag bombs or sometimes just good old fashioned
         | whitefonting. One of the innovations of PageRank was that more
         | widely linked-to web sites would be ranked as more
         | authoritative, doing an end run around the kind of keyword spam
         | that plagued the early web. If the most widely linked-to web
         | sites wish to play ball with SEO marketroids, that undermines
         | the trustworthiness that PageRank assumes for those sites.
         | 
         | The upshot of this is that no system is impossible to game.
        
         | palmfacehn wrote:
         | The above poster speaks to the crux of the issue. CNN, Forbes
         | and other sites are doing things that a normal webmaster could
         | be nuked from orbit for, after a "manual review". Yet, these
         | are the manually curated sites which Google claims have high
         | trust signals.
         | 
         | There are a few disparate incentives. One is a political desire
         | to buttress the "official truths" of the legacy media. The
         | other is a market incentive for the dying legacy media sites to
         | earn revenue.
         | 
         | There is a third, related market incentive for the dissatisfied
         | media consumers. CNN isn't as compelling as it was two decades
         | ago. Eyeballs and ears are naturally straying towards the
         | perceived value of alternative media sources. Therefore, to
         | continue the ancien regime, it becomes necessary for Google to
         | prop up CNN and others.
         | 
         | There is a possible world where Google creates value by
         | indexing and sorting through a decentralized and open Internet.
         | This chain of events does not support that. The trend is for
         | gatekeepers to panic. The search results have been sabotaged as
         | a result.
         | 
         | Is Google more valuable as a gatekeeper for established
         | institutions? Can that amount to more value than the potential
         | ad revenue of a larger web? Time will tell.
        
           | rightbyte wrote:
           | I feel gaslighted when "fake news" is brought up by people,
           | that consider CNN etc to be somewhat reputable. Like, the
           | atmosphere on those sites are surreal nowadays. There are
           | fake news, fake ads etc.
           | 
           | Like a article with a picture of some fat person, a picture
           | of a child star, and the headline "you can't believe how
           | child star whatever looks like today!". But the fat person is
           | not the former child and nowhere to be seen in the article,
           | etc.
           | 
           | Those sites are as reputable as pornsites.
        
         | dehrmann wrote:
         | > we spent N weeks testing K products to root out the very best
         | 
         | Does the Wirecutter no longer actually do the leg work?
        
           | dialup_sounds wrote:
           | Whether they do or not, Wirecutter was such a successful
           | format that everybody else copies the style when when writing
           | fake reviews. The giveaway is when every item in a category
           | happens to be the best at something that could be read off
           | the spec sheet and they never actually recommend one: This
           | one has the best sound quality, this one is the budget pick,
           | this one is best for people with cats, this one has more
           | battery life, etc.
        
         | vundercind wrote:
         | > I've heard that a while back Google had a change to their
         | algo that heavily prioritized widely used websites as
         | "trusted".
         | 
         | They super-obviously did that some time around '08 or '09.
         | Basically just gave up on the cat-and-mouse game they'd played
         | with spam for years, based on actual content and (what they
         | hoped they managed to suss out as) organic linking, and
         | switched to heavy reputation- and size-weighting instead. It
         | was a giant shift in their search's behavior and unlike
         | anything they'd done before, not subtle at all.
        
       | streptomycin wrote:
       | In 2005, some scammy ad company paid me to do similar stuff - let
       | them completely control some pages on a high ranking domain.
       | Google figured it out after a few months and blacklisted my
       | entire domain until I removed them. Crazy that this is still an
       | issue.
        
         | hedora wrote:
         | I've noticed that certain companies become too big to fail, and
         | then they just start breaking the rules.
         | 
         | For instance, Experian stole my credit card number once. The
         | fraud department at my national megabank said that Experian was
         | responsible for over half their case load.
         | 
         | You'd think that the credit card processing networks would have
         | blocked the Experian payment processing account at that point.
         | I think they would have blocked pretty much any other company
         | on earth.
        
       | farceSpherule wrote:
       | Who in the hell reads CNN, USA Today or Forbes?
       | 
       | They are all rags.
        
         | jabroni_salad wrote:
         | usatoday owns soooo many local newspapers. Where I live if I
         | want local news it's either them or my local NPR station and
         | pretty much nothing else.
        
           | SoftTalker wrote:
           | My local paper was sold to Gannett (USA Today) a few years
           | ago. It's a complete shadow of what it used to be (to be fair
           | the decline started long before the sale, as with many local
           | papers). They are down from a full newsroom to a handul of
           | local reporters, I'm not even sure all of them are full-time.
           | Most of their content is just USA today stories or news from
           | other Gannett papers.
           | 
           | There are a couple of bloggers who cover local government,
           | otherwise there's really no in-depth local reporting on
           | anything anymore.
        
             | dingnuts wrote:
             | I can't speak for every local but the "local paper" where I
             | live is effectively the RSS feeds of the local CBS & NBC
             | news stations' websites and the reporting is actually quite
             | good, or at least, it's a LOT better than receiving no
             | local reporting.
             | 
             | The actual local paper is as you describe. I don't
             | understand why local TV has weathered the digital
             | transition better, exactly, but I find that I get a LOT of
             | the local coverage that I want this way and I'm eager to
             | recommend this to strategy to others (as you can see)
        
         | burkaman wrote:
         | CNN is the most popular news website in the US by a huge margin
         | and they are confident enough in their position that they're
         | going to start testing out a paywall next month.
        
           | HeatrayEnjoyer wrote:
           | Source?
        
             | dewey wrote:
             | https://www.theverge.com/2024/9/27/24255900/cnn-paywall-
             | digi...
        
         | alecco wrote:
         | These SEO garbage subsites rank high in Google results. That's
         | the point of the article.
        
       | jmull wrote:
       | Is "fake" the right word?
       | 
       | I was under the impression that the generic "news"/"information"
       | on many sites is purchased (or otherwise obtained through some
       | kind of business relationship) from some other organization.
       | 
       | And I just don't get this perspective from the article:
       | 
       | "For some unfathomable reason, CNN agreed to a deal. What the
       | fuck CNN? You're CN fucking N. What in god's name convinced you
       | this was a good idea? And you already had a ramped up affiliate
       | program. I say again: what the fuck CNN?"
       | 
       | I guess I can't figure out what the problem is supposed to be
       | here. I don't think there's necessarily a problem with fleshing
       | out a site with generic content. I would guess CNN has an
       | agreement with the content provider on the general character of
       | content, and can surely opt out of things they don't want to be
       | associated with.
       | 
       | FWIW, I opened "CNN underscored money" and at the top of the page
       | it says:
       | 
       | "Content is created by CNN Underscored's team of editors who work
       | independently from the CNN Newsroom. CNN earns a commission from
       | partner links on the site but the reporting here is always
       | independent and objective." (plus there's an "advertiser
       | disclosure" link but I didn't click on it).
       | 
       | I just don't get what the problem is here.
        
         | RobRivera wrote:
         | >"For some unfathomable reason, CNN agreed to a deal. What the
         | fuck CNN? You're CN fucking N. What in god's name convinced you
         | this was a good idea? And you already had a ramped up affiliate
         | program. I say again: what the fuck CNN?"
         | 
         | Anytime I hear outrage rhetoric i lose all interest in the
         | author's words.
         | 
         | Its like they have completely forgotten what relativity is.
        
           | yriehhdjf wrote:
           | What would you consider the relative element in this scenario
           | that explains the decision then? Or was your point simply
           | that emotive language automatically discredits a speaker's
           | point?
        
             | hindsightbias wrote:
             | My eyes read it as reality. I think it fits too.
        
         | ndiddy wrote:
         | The problem is that Google defines what these sites are doing
         | as spam:
         | https://developers.google.com/search/docs/essentials/spam-po...
         | 
         | > Site reputation abuse is when third-party pages are published
         | with little or no first-party oversight or involvement, where
         | the purpose is to manipulate search rankings by taking
         | advantage of the first-party site's ranking signals. Such
         | third-party pages include sponsored, advertising, partner, or
         | other third-party pages that are typically independent of a
         | host site's main purpose or produced without close oversight or
         | involvement of the host site.
         | 
         | It means that consumers will be shown reviews written by
         | affiliate marketers rather than real people because the
         | affiliate marketers get to leech off of Forbes's, CNN's, or USA
         | Today's domain reputation. Despite this, Google is either
         | unwilling or unable to derank major sites over this issue.
        
           | jmull wrote:
           | RE "...with little or no first-party oversight or
           | involvement..." and "...without close oversight or
           | involvement of the host site..."
           | 
           | Why do you think there isn't oversight or involvement from
           | CNN?
        
             | magic-michael wrote:
             | Absolutely, spot on. These publishers aren't just letting
             | anyone post. If you actually check, the writers are legit
             | experts in their fields.
             | 
             | Take a look at the authors and their LinkedIn profiles--
             | they've been covering these topics for years
        
               | dfc wrote:
               | Which of these authors have LinkedIn profiles documenting
               | their employment history?
        
             | ndiddy wrote:
             | For the CNN Underscored Money example, none of the writers
             | or editors on the site work for CNN. They're all
             | contractors who work for Marketplace, an affiliate
             | marketing company. The site is hosted on completely
             | separate infrastructure from CNN Underscored, just skinned
             | to look similar to it. They even have a different privacy
             | policy just for CNN Underscored Money. If CNN had major
             | oversight or control of the content on CNN Underscored
             | Money, you would think they would host it themselves rather
             | than allowing an affiliate marketing company to
             | independently operate the category.
        
               | jmull wrote:
               | > They're all contractors who work for Marketplace ...
               | The site is hosted on completely separate infrastructure
               | from CNN Underscored, just skinned to look similar to it.
               | They even have a different privacy policy just for CNN
               | Underscored Money.
               | 
               | But those things have nothing to do with whether or not
               | CNN has involvement and oversight over the CNN
               | underscored content.
               | 
               | I have no idea myself, but you certainly can't infer it
               | from irrelevant facts.
        
         | pie_flavor wrote:
         | > FWIW, I opened "CNN underscored money" and at the top of the
         | page it says: "Content is created by CNN Underscored's team of
         | editors who work independently from the CNN Newsroom.
         | 
         | You are effectively saying 'what's the big deal if they admit
         | it'. The big deal is that _that 's not what they're admitting_.
         | CNN Underscored is a separate team within CNN, running an in-
         | house content farm, and that's what they're admitting to. CNN
         | Underscored Money is an entirely separate company, running a
         | third-party content farm, which they are going to lengths to
         | _hide_ the separation from CNN Underscored.
         | 
         | Google's TOS permits you to run terrible content farms. It even
         | permits you to rehost third-party terrible content farms with
         | zero oversight. But it does not allow you to claim this content
         | as your own and hide its third-party origin, if you rehost it
         | with zero oversight.
        
       | karol wrote:
       | Milking old established brands such as Telegraph, Guardian and
       | the likes with affiliate and sponsored content has been going on
       | for ages in the UK.
        
       | ChrisMarshallNY wrote:
       | Eh, I never considered the Underscored sites to be a part of the
       | main site anyway. I just think of them as "Outbrain"-type
       | subsites.
       | 
       | This just confirms it.
       | 
       | I feel the title of the blog entry is maybe a bit "extreme," but
       | it does show some well-done sleuthing.
       | 
       | Media companies have had to drastically change their business
       | models, lately, and this is just another part of it.
        
       | alsance wrote:
       | So, what's the big deal? We've seen this same sort of thing
       | happen with literally thousands of news media sites over the last
       | 10 years.
       | 
       | Seems the real intention here is say that since there are
       | affiliate ads and advertorials on the site, the entire site is
       | somehow "fake news".
       | 
       | That's quite a stretch.
       | 
       | A fake news site would say something like Covid is "just the
       | flu". Or maybe, let's say, endorse lies about an election being
       | rigged.
       | 
       | Or focus on new conspiracy theories. Every. Single. Week.
       | 
       | Neither site does anything like that -- No reputable news
       | organization would ever do something that irresponsible, right?
       | 
       | That would be fake news.
        
       | photochemsyn wrote:
       | The only reason to pay any attention to CNN, USA Today or Forbes
       | is to understand what's on the minds of the corporate oligarchy
       | in the United States. They're just propaganda feeds, the modern
       | version of the tin-horn propaganda blared out by speakers
       | installed in Red Square in Moscow in the 1970s.
       | 
       | This doesn't mean the stories published are false, or even
       | inaccurate - but there's a big negative space in their media
       | coverage. E.g. if culture war issues are amplified, but there are
       | no stories on industrial policy, infrastructure problems,
       | manufacturing job and supply chain analysis - that's deliberate.
       | No, it's not 'what the public wants', it's what the owners of
       | these media outlets want their readers to be thinking about.
        
       | hereme888 wrote:
       | That's why my main source of meaningful news is X.
       | 
       | Just follow a few high quality independent journalists and also
       | let the open-source algorithm rank content to show you.
        
       | mylons wrote:
       | what if i told you Forbes 30u30 was paid advertising?
        
       | arbuge wrote:
       | It's good research but whatever you think about the value of the
       | content on those sites, I think the word "fake" in the headline
       | is misleading clickbait.
       | 
       | These sites are officially linked to from the parents (CNN and
       | USA Today in this case), with whom they no doubt have a revenue-
       | sharing agreement. They're very real in all senses of the word.
       | The third party in question (Forbes marketplace) is not trying to
       | fraudulently set up some parallel CNN and USA Today websites
       | without their authorization.
        
       | doodda wrote:
       | There are SEO agencies that do this as a model. I know because I
       | have been pitched by them.
       | 
       | 1. You run a content website with a strong domain rating. 2. They
       | approach you with an offer of creating a subsite (your brand +
       | advisor, marketplace, etc) on your domain 3. They write all the
       | content and completely manage the subsite - you have 0 risk
       | (aside from brand risk) 4. You split the affiliate revenues from
       | the subsite 5. The internet is now full of shitty content
       | shilling diet pills and google can't figure it out
        
       | ec109685 wrote:
       | I am seeing questions about why this is a big deal?
       | 
       | The issue is that CNN is using their domain authority to boost
       | this drivel affiliate Money content, and hiding the fact that
       | they are doing it by using layer 7 routing to cloak the site. If
       | CNN used a subdomain, e.g. money.cnn.com, Google could learn that
       | this content should be judged independently from the rest of the
       | site.
       | 
       | This money content isn't competing fairly. Google is being
       | tricked to think these Money articles should have the same
       | inherent authority as other CNN articles.
       | 
       | Where this impacts the consumer is that the first articles for
       | popular search terms aren't the best, but instead written by
       | content marketers chasing the highest affiliate. This crowds out
       | legitimate sites (e.g. in depth reviews of the best mortgage
       | lenders) because they can't hope to rank higher than CNN for the
       | same term.
       | 
       | At the very least, this "path based" cloaking of content
       | authorship should be detectable by Google, but it's a game of
       | whack a mole, unfortunately.
       | 
       | I think if you had a human curate the best content written for
       | these popular SEO'd search terms, they'd be able to find the
       | diamonds from the rough. That gives some hope that algorithms can
       | improve to rank the most useful content for readers.
       | 
       | It's also why Reddit is so popular as a source of content in
       | Google.
        
       | rootusrootus wrote:
       | In related news, almost everything you can find through a Google
       | search is unmitigated crap. Finding it on Google is an indictment
       | of the quality. Back in the day, something like Wikipedia was
       | what people dreamed the Internet would be. How naive of us.
       | 
       | I half expect to start seeing new incarnations of things like
       | Prodigy or Compuserve spin up, aiming to provide an Internet-
       | within-Internet type of experience. Without advertising, purely
       | pay-to-play. Sure, a lot of regular people will never pay for
       | such a thing, but I bet there are enough of us that will pay for
       | good quality content (and shielding from crap) that it could be
       | viable. Maybe the 'net gets balkanized and the 'free' part left
       | as a wasteland.
       | 
       | (or maybe I'm just a grumpy old man and I should go get a cup of
       | coffee and quit my bitching)
        
         | tomjakubowski wrote:
         | > Finding it on Google is an indictment of the quality. Back in
         | the day, something like Wikipedia was what people dreamed the
         | Internet would be.
         | 
         | Well there is good news: Wikipedia is still around and it's as
         | good as ever.
         | 
         | I share your sentiments about Google results. I've thought
         | before about setting myself up a little terminal which denies
         | access to everything on the web besides Wikipedia and .edu.
         | That's where most of the good stuff online is. (ok, maybe Atlas
         | Obscura and Sheldon Brown's bicycle page are allowed too)
        
       | Dotnaught wrote:
       | I'd be interested to see whether the Federal Trade Commission
       | sees a problem with privacy policies and disclosures varying on
       | the same website. I think there's a case to be made that the
       | differences in data gathering fall short of informed consent and
       | that the unified branding for different entities constitutes
       | deceptive advertising.
        
       | silexia wrote:
       | CNN became unreliable and started turning out propaganda years
       | ago. Monetizing it is just the next step.
        
       | tills13 wrote:
       | ok and?
        
       | stevebmark wrote:
       | I'm guessing that Forbes Marketplace offers revenue sharing with
       | each website they make this deal with, so it's profitable for all
       | parties. Is there actually an issue here - legal or ethical or
       | deceptive? This seems like business as usual. Is the main
       | complaint that the integrity of these news websites is weakened
       | by having affiliate marketing? Asking seriously because while no
       | one likes ads, I'm trying to understand what the moral/ethical
       | implication of this is, if any.
        
       | tootie wrote:
       | A large media organization on two tech stacks for the web
       | presence is not really evidence of anything. Any large
       | organization struggles to maintain cohesive infrastructure.
       | Especially if they've acquired sub brands. Or just because
       | different editorial teams have different requirements. That's not
       | to say CNN money isn't shady but this isn't proof of anything.
        
       | smrtinsert wrote:
       | Buy placements on another content website is as old as the web
       | itself. Not sure what the shock here is.
        
       | bze12 wrote:
       | A good article about a somewhat similar scheme by Taboola
       | https://www.readmargins.com/p/taboola-outbrain-and-the-chum-...
        
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       (page generated 2024-09-27 23:01 UTC)