[HN Gopher] Business Moleskine Mania: How a Notebook Conquered t...
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       Business Moleskine Mania: How a Notebook Conquered the Digital Era
        
       Author : samclemens
       Score  : 67 points
       Date   : 2024-09-04 16:26 UTC (4 days ago)
        
 (HTM) web link (thewalrus.ca)
 (TXT) w3m dump (thewalrus.ca)
        
       | TheChaplain wrote:
       | Moleskine is nice, but have you ever tried Leuchtturm1917?
        
         | neom wrote:
         | Not sure why, however in high humidity, Leuchtturm pages stick
         | together much more frequently where moleskine do not at all.
        
         | bloopernova wrote:
         | The A4 hardback with square dotted paper is really nice. Before
         | I moved my notes into text files, I used to put _everything_
         | into mine. Work notes, sketches, plans, etc etc. Leuchtterm
         | make gorgeous notebooks.
        
         | ashton314 wrote:
         | Leuchtturm1917 is so much better for fountain pens: the paper
         | is smooth and the ink doesn't feather. The numbered pages are a
         | great touch.
        
         | ano-ther wrote:
         | They're ok, but I prefer the slightly smaller format of
         | Moleskine that strangely only they seem to make.
         | 
         | It's astonishing how much these branded notebooks cost. They
         | must have great margins, not just Moleskine as described in the
         | article.
        
       | walterbell wrote:
       | _> From 2005, Leuchtturm.. took on Moleskine, matching them for
       | quality.. older companies like Clairefontaine, Rhodia, and
       | Paperblanks refreshed their offerings. Western hipsters, always
       | alert to high-end Japanese design, started to import notebooks
       | from companies like Midori, Hobonichi, and Stalogy, which bested
       | any of the European brands with their exquisite papers and
       | bindings (Moleskine and Leuchtturm both use mainly Taiwanese
       | paper). In the US, Field Notes struck a utilitarian chord with a
       | mid-century aesthetic. All presented a fresh spin on the basic
       | product, and all benefited from the product building that
       | Moleskine had done._
       | 
       | Stalogy has thin paper with minimal bleed, enabling small
       | notebooks with more pages for writing and reference.
        
         | sgu999 wrote:
         | > (Moleskine and Leuchtturm both use mainly Taiwanese paper)
         | 
         | I guess us Europeans can't even make paper anymore... I hope
         | one day it'll be widely obvious to everyone that the true
         | architects of our impoverishment are these CEOs who organized
         | the offshoring of all our supply chain. But in the mean time
         | we'll probably keep on blaming migrants for a while.
        
           | FredPret wrote:
           | That cannot be true:
           | 
           | 1) A class of people (here it is "the CEOs") consistently
           | behaving a certain way over time can only be explained by one
           | of two things: a conspiracy (unstable; almost impossible to
           | pull off), or their behavior is shaped by the reality facing
           | them
           | 
           | 2) if CEOs consistently offshore manufacturing over decades,
           | this must be because it's most profitable to do so. This must
           | then be because people elsewhere can make more widgets per
           | dollar / euro of wages, or we're back to conspiracy theories
           | 
           | 3) If workers elsewhere can make widgets cheaper, it's either
           | because they're further along in industrializing and have
           | more automation (not the case here) or because they do more
           | work for less money. The blame here is not with the CEO's,
           | and indeed not with the rich workers either, because they've
           | evolved past that point
           | 
           | 4) The rich workers should now switch to working at a higher
           | level of abstraction - knowledge work. This way low-wage work
           | gets offshored or automated or ideally both, consumer prices
           | stay low, and wages go up.
           | 
           | If you failed at step 4, that's because it's really hard.
           | 
           | Adapting to the post-industrial paradigm is easier with a
           | young population and a culture that celebrates change,
           | neither of which is common or easy to maintain.
           | 
           | "The CEOs" and "the politicians" are not to blame if the
           | entire system isn't working.
        
             | walterbell wrote:
             | _> their behavior is shaped by the reality facing them_
             | 
             | Yes, e.g. public policy.
             | 
             | See tariffs and subsequent relocation of some manufacturing
             | from China to SE Asia. Or export controls on ASML and other
             | technology.
        
             | _aavaa_ wrote:
             | > "The CEOs" and "the politicians" are not to blame if the
             | entire system isn't working.
             | 
             | Yes they are. The CEOs and the boards are choosing to focus
             | on maximizing short term profit over the wellbeing of the
             | people in the countries they operate. That's a choice.
             | 
             | And the politicians are directly responsible for setting up
             | the rules under which such systems develop. That they allow
             | companies to offshore to other countries and pay the people
             | there much lower wages than the employees they fired is a
             | choice. That they let them pollute in other countries in
             | order to not pay for it is a choice, see the EU's border
             | adjustment for the carbon pricing.
        
               | FredPret wrote:
               | Both the politicians and the CEOs are only successful in
               | direct proportion to how well the public responds to
               | their decisions - buying their stuff, voting for their
               | party.
               | 
               | The public wanted cheap imported products, and so now
               | that's what we have.
        
             | Al-Khwarizmi wrote:
             | 1) True.
             | 
             | 2) True, but maximizing short-term profit for a company
             | doesn't necessarily imply maximizing long-term profit for
             | society as a whole.
             | 
             | 3) Ditto.
             | 
             | 4) Is just an opinion, it's far from proven that abandoning
             | physical goods manufacturing can work for every country.
        
         | Al-Khwarizmi wrote:
         | Rhodia and Leuchtturm, and probably others, also have better
         | paper than Moleskine... this is especially noticeable as a
         | fountain pen user.
         | 
         | I'm locked into Moleskine, though: I started using them around
         | 20 years ago, when there wasn't so much competition in the
         | market (or at least not where I lived) and also their paper was
         | better than now. And now I have a long row of them in a shelf,
         | which keeps slowly growing. And they are slightly smaller than
         | other brands (Moleskine pocket notebooks are 90 x 140 mm,
         | Leuchtturm 90 x 150, Rhodia 95 x 140, Stalogy I've never used
         | but from Google search it seems to be 105 x 148). So if I
         | switched brand, the new ones would stick out like a sore thumb.
         | 
         | If anyone knows a brand with better paper but the same size as
         | Moleskine pocket notebooks, I would be grateful.
        
       | neom wrote:
       | "Do you know there's a section of our customer base that buys a
       | fresh Moleskine every time they come into a store? We have no
       | idea what they do with them"
       | 
       | I give them out. I have far too many moleskine's yet I still buy
       | one every time I'm in a store with them... I just can't stand
       | seeing someone using a crap notebook. So when someone I like
       | comes into my office and they're using some free shit they got as
       | swag from salesforce or w/e, I give them a moleskine and a F-701.
        
       | wslh wrote:
       | I prefer notebooks with rings at the top (A5 or A6). I think
       | being left-handed also plays a role in this preference, as it
       | makes writing more comfortable for me.
        
         | soapdog wrote:
         | Rhodia makes some good ones like that and so does Field Notes.
        
       | cjs_ac wrote:
       | I personally prefer Rhodia notepads and notebooks: I prefer the
       | stark whiteness of the paper, the smoother paper, and the 5mm dot
       | grid. Moleskine's marketing is simply too aggressive: they don't
       | sell notebooks, they sell an aesthetic.
       | 
       | I'm not going to claim to be above such marketing tactics: I'm
       | definitely not. But Moleskine's claim to sell authentic Parisian
       | notebooks used by struggling authors is such obvious bullshit.
       | 
       | It reminds me of the 'Original Australian Ugg Boot Company',
       | which is an American business that tried to trademark the name of
       | a generic product made by countless Australian businesses from
       | offcuts of sheepskin. Just as everyone in the southern half of
       | Australia has a pair of Ugg boots (but only Bogans will wear them
       | in public), so those famous authors used moleskine notebooks:
       | they're not good quality products; they're just ubiquitous and
       | cheap.
        
         | Simorgh wrote:
         | I have also used Rhodia notebooks in the past. I think they are
         | manufactured in France. Which for me is a plus since one
         | assumes the manufacturing process is kinder and to a high
         | standard.
         | 
         | Rhodia pricing is also really good!
        
       | vr46 wrote:
       | Leuchtturm paper bleeds like a napkin, so hopeless. Moleskine
       | works. Hobonichi rules.
        
         | ashton314 wrote:
         | What are you writing with?
         | 
         | I write with a Lamy Al-Star EF nib and use take-sume black ink
         | from Pilot; Leuchtturm doesn't bleed at all; doesn't feather
         | either. Moleskine doesn't work nearly as well for fountain pens
         | --too much feathering.
        
           | vr46 wrote:
           | Capless EF, Diamine Red Dragon. We cannot be talking about
           | the same books, my friend ordered one and found the same
           | problem, not sure what they were using. Bled badly with a
           | Pilot C4, as well.
        
       | mihaic wrote:
       | Honestly, I now think most people with a Moleskin are doing it
       | primarily for show. They do have nice quality paper, so it's not
       | really a bad choice, only could be better depending on what your
       | exact needs are.
       | 
       | For work I ended at Maruman Mnemosyne and I'm always happy with
       | them. It's a Japanese brand with great paper, nice ergonomics of
       | easily fitting a pen in their spire and plenty of combinations of
       | size and grid pattern.
        
         | Hamuko wrote:
         | I got a Moleskine because it seemed to be the nicest thing
         | available in the bookstore when I needed a notebook. Got a
         | small one with fire red cover to write my scratch codes.
         | 
         | (The hope is that whenever I am actually locked out of my
         | accounts and need to find a scratch code in panic, that red
         | notebook is gonna catch my eye faster than any other colour.)
        
           | mihaic wrote:
           | In most bookstores a Moleskine really is the best brand
           | available, so I completely understand your choice. Good luck
           | that you won't need to use the codes though.
        
       | memset wrote:
       | Fascinating! I myself am partial to the Muji lay flat notebooks.
       | 
       | Question: how can I find a printer to make my own? I run a small
       | business making staff paper notebooks. I want to make lay flat,
       | thread + tape bound ones. How can I find a printer that can help
       | me replicate? (I also want to launch a line of cheap mead-like
       | notebooks, but similarly have trouble figuring out how to get
       | those done.) most places will do spiral, wire-o, or saddle stitch
       | with essentially copy paper but I'd like to be able to make these
       | more specialized items.
        
         | sgu999 wrote:
         | Mind sharing more about your business? How did you end up doing
         | that? Are you competitive at all on prices or are you mostly
         | benefit from the fact that it's a local product for your niche
         | market?
        
           | memset wrote:
           | themusiciansnotebook.com
           | 
           | I'd paused it for the past couple of years but am bringing it
           | back! Just scratching my own itch.
        
         | minkles wrote:
         | 100% agree with the muji ones. I buy the planner every year. I
         | do most of my organisation and most of my thinking work on a
         | hoard of a two foot thick slab of muji squared paper and enough
         | gel pen refills to last 20 years.
        
       | salamanderman wrote:
       | Peter Pauper Press is my go to notebook. They aren't elegant in
       | their simplicity like a Moleskin but they are lovely and very
       | functional.
        
       | kwhitefoot wrote:
       | My rule of thumb when reading a headline that says "How xx did
       | yy." Is to always wonder "Did xx do yy?"
       | 
       | There doesn't seem to be anything in the article to suggest that
       | these particular notebooks are anything other than fashion
       | accessories and Veblen goods, certainly nothing to suggest any
       | kind of conquering of the "Digital Era".
        
       | nyc111 wrote:
       | I wasn't clear if they bought the "Moleskine" trademark, did
       | they? Apparently the original company had been sold before.
        
       | oezi wrote:
       | I think the notebook itself is secondary to the system employed
       | for note taking. For me bullet journaling changed what I do
       | inside a notebook roughly 10 years ago. Today I have moved back
       | to scratch-your-own-itch digital tool to manage a bullet journal
       | with markdown syntax: https://github.com/coezbek/rodo
        
       | threatofrain wrote:
       | Ya'll may also want to check out Midori1, a favorite of the
       | journaling community. There's also Northbooks2, a small American
       | company. And Nanami Paper3 if you want to try out quality paper
       | in the ultra-thin direction.
       | 
       | [1]: https://md.midori-japan.co.jp/en/products/mdnote-cotton/
       | 
       | [2]: https://gonorthbooks.com/
       | 
       | [3]: https://www.amazon.com/Cafe-Note-Tomoe-River-
       | Journal/dp/B073...
        
       | drekipus wrote:
       | Pretty much the only moleskine I got, and still use regularly. Is
       | the A5 week to a page diary.
       | 
       | I love that the right hand side of any opening is lined for free
       | form writing. And the thing is small enough to fit in your
       | pocket.
       | 
       | Absolute game changer, I think I'm up to my fourth year in a row
       | now.
       | 
       | Other than that I have used lechturm1917, I really like the
       | numbered pages, but I find it difficult to get in any local
       | bookstore.
       | 
       | Having the pocket diary has changed the way I do notes, so I'm
       | finding I need it less and less.
       | 
       | I'm using a pilot juice-it-up four coloured pen 0.4mm ATM and
       | love it to bits, but the ink runs out way too fast. It would be
       | lovely if someone made a pen that has such vivid colours end
       | flows well without quickly emptying the tank
        
       | dr_dshiv wrote:
       | I can only write with papermate felt tip. And I love me some
       | dotted paper.
        
       | austinl wrote:
       | I'm curious about the main use-cases for physical notebooks from
       | folks on HN. I love the idea of physical notebooks, but also have
       | years of digital notes that are searchable and that I can access
       | on any device. I feel like I'm in too deep with digital, and like
       | the ability to access it anywhere.
       | 
       | Has anyone made the switch from digital to physical and loved it?
       | What kind of notes are you taking, how did you get it to stick?
        
         | walterbell wrote:
         | They are not mutually exclusive, in the era of ubiquitous
         | cameras and handwriting recognition.
         | 
         | Paper and physical notebooks offer motor memory and time delay
         | before data ingestion by cloud analytics.
        
         | gk1 wrote:
         | For me the benefit is avoiding distractions while writing. I
         | can't cmd+f to search my notes but I also can't cmd+tab to
         | switch to my email tab.
        
         | reaperducer wrote:
         | _I feel like I 'm in too deep with digital, and like the
         | ability to access it anywhere._
         | 
         | You can have both.
         | 
         | My wife uses a smart pen that tracks her writing in her
         | notebooks and creates searchable PDFs.
         | 
         | Every couple of months she unloads it via Bluetooth into iCloud
         | and the pages are available everywhere she is.
         | 
         | She recently turned off the pen's built-in OCR after she found
         | that macOS does a much better job of automatically OCRing the
         | pages just by dropping the PDFs into the file system.
        
           | siquick wrote:
           | What's the name of this pen? Sounds incredibly useful
        
             | reaperducer wrote:
             | I don't know the brand. (She's traveling right now.) but I
             | know it uses something called "N" notebooks.
             | 
             | Checking Amazon just now shows that Moleskin has one of its
             | own. But I don't know if that's hers.
        
               | bc569a80a344f9c wrote:
               | Might well be Lamy?
               | 
               | https://us-shop.lamy.com/en_us/ncode-technology
               | 
               | I didn't even know they were still around until recently.
               | I always had Lamy fountain pens as a school kid, many,
               | many years ago.
        
         | zenexer wrote:
         | I often go to Barnes & Noble to sit and work on my laptop with
         | a coworker. They have nice seats, no shortage of reference
         | material to settle debates, and happen to be in closer
         | proximity to my office than a library.
         | 
         | One cold winter day, as I was typing out a rough design for a
         | major project, I decided it was just too tedious to work that
         | way. My hands were cold, typing hurt, and my fingers couldn't
         | keep up with my head. I was trying to track all sorts of
         | interdependent services in my head.
         | 
         | I got up, grabbed a notebook and pen from the shelves, and
         | walked to the checkout counter. Coincidentally, both were
         | Moleskine-branded, but to this day, I know nothing about the
         | company. All I know is that it was far less frustrating to
         | scribble crude diagrams on paper than it was to type them up.
         | 
         | Once I got everything down on paper, I still had to type it
         | all. The scribbles were barely legible to me, let alone the
         | other people on my team.
         | 
         | Pen and paper didn't replace digital; rather, they augmented
         | it.
        
           | patrickmay wrote:
           | This is my experience as well. As PG notes in "Hackers and
           | Painters", figuring out the architecture of a program is more
           | like sketching than engineering. Scribbling in a notebook is
           | more freeing than typing or diagramming on a laptop.
           | 
           | Analog and digital are complementary.
        
         | latexr wrote:
         | I use physical notebooks for ephemeral information (i.e. todo
         | lists and ideas). The problem with digital is its convenience:
         | it can grow infinitely without affecting you. There's nothing
         | to distinguish an old note and a recent one.
         | 
         | A notebook's pages physically accumulate as they're written on.
         | It forces me to acknowledge them. If I need to write something
         | new and must skip ten sheets before I find a blank one (I rip
         | out and throw away pages as they're done), it means there's a
         | fair amount of unrealised stuff that I haven't gotten to. Time
         | to reevaluate: read what's in there and decide what still needs
         | to be in there and what realistically has passed its expiration
         | date of relevance/excitement/importance and should be trimmed.
        
         | drums8787 wrote:
         | Been filling notebooks for years while also keeping pretty
         | meticulous digital notes. Physical is mostly personal or ideas
         | (sometimes for work). Digital is mostly work.
         | 
         | I like to doodle and draw alongside note-taking and there's no
         | substitute for analog there IMO. Plus, being able to write and
         | not be on a device after a long day at work is a relief.
         | 
         | Lack of search can be an issue. But then I sometimes create
         | indexes to things like book notes or stuff I'm learning and
         | that is a pleasure in itself.
         | 
         | Also pairs well with a fountain pen & ink hobby.
        
         | jim-jim-jim wrote:
         | I have 14 years of personal journals and 7 years of
         | programming/math/music notes. I can usually find old entries
         | right away because it's much easier to remember where I was
         | when I wrote it, and why. Part of it is the muscle memory of
         | moving a pen, and part of it is because I would have to care
         | enough about a topic to sit down and put ink to paper in the
         | first place.
         | 
         | A good deal of my technical notes are write-only anyway.
         | Slowing down and jotting things once gave me all the
         | understanding I've ever needed. This is less likely to happen
         | with copy/paste.
         | 
         | I think paper exercises your brain, while these fancy programs
         | attempt to replace it.
        
       | dayvid wrote:
       | I'm a big fan of MUJI notebooks. Perfect for me on the cost-
       | quality spectrum and they have blank paper options. I have some
       | from high school that still held up.
        
       | djbusby wrote:
       | Here I am using the backs of paper from spammy paper mail (post)
       | held together with a binder clip and the random pen I got from my
       | recent visit to a bank.
       | 
       | The price in these things seems a lot to me. But I also spent
       | money on a Remarkable (which is nice too).
        
       | sellmesoap wrote:
       | I spend a fair bit of time out in the woods or on the water, I've
       | become a huge fan of Write in the Rain products, along with
       | Japanese made mechanical pencils. My writing and structure has
       | improved a lot after volunteering with the local marine search
       | and rescue crew. Having to write a lot of logging information for
       | training and missions while cooping with the boat movement and
       | weather adds extra challenge!
        
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