[HN Gopher] Ask HN: What is replacing SEO for discoverability?
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Ask HN: What is replacing SEO for discoverability?
Obviously things are changing pretty fast and a huge chunk of
inquiries that would have been answered with search results are
just LLM answers now. If you want people to find your
product/service in 2024 how do you get your self out there?
Author : jppope
Score : 29 points
Date : 2024-08-30 15:24 UTC (7 hours ago)
| ssahoo wrote:
| PPC Ads.
| constantinum wrote:
| Being active on Reddit(Google favours Reddit on top search
| results)
|
| PPC(if you have budget)
|
| YouTube(you can see a list of YouTube videos on top search
| positions)
|
| Sponsoring(podcasts,newsletters)
| hightrix wrote:
| > Being active on Reddit
|
| This has gotten really frustrating since the exclusivity
| agreement. Reddit now has no way to search for privacy mind
| folks that refuse to use Google.
|
| That said, this is probably good for mental health as it means
| less time on Reddit.
| nosioptar wrote:
| It is frustrating. You can still get info from reddit pretty
| easily though.
|
| On Android, Red Reader still works and is free. The built in
| search works pretty well. It's much a much better experience
| than reddit in a browser. You don't have to have an account
| for it (unless you want to post and such).
|
| Reddit posts still show up in ddg results.
|
| Startpage.com will get you google results without using
| google.
| lagniappe wrote:
| compensated social influence
| sandspar wrote:
| Simple: become famous
| ctrust wrote:
| Trade conferences. (Trade conferences will outlast all digital
| media.)
| cseleborg wrote:
| This piqued my interest. Can you elaborate?
| sandspar wrote:
| Not OP, but we've had variations of "let's get a bunch of
| people together for a party" since the Stone Age. Meeting and
| events became a formal "industry" only a few decades ago. But
| meetings and events themselves are as Lindy as prostitution
| and war.
| kremi wrote:
| I guess it won't take very long before you can do PPC (or similar
| paid advertising) in LLM results. Google had to turn to paid
| advertising for profitability. OpenAI and the likes might have to
| do the same -- competition is fierce and price are dropping so
| not sure users will continue to accept paying a subscription.
| claudiulodro wrote:
| It's more nuanced these days and depends on what type of business
| you have.
|
| The era of e.g. writing blog posts with some code snippets to try
| and get search traffic that converts into freelancing clients is
| waning (and the strategy wasn't super effective in the first
| place). That's always been better done via networking/social
| media/"thought leadership".
|
| If you have like a SaaS CRM for Painters, the LLM is just another
| thing that your SEO will affect. If someone asks "How can I keep
| track of my painting clients?", the LLM is going to give some
| advice and probably point to some products (including hopefully
| yours). That remains largely unchanged, since LLM answers are not
| a substitute for a CRM (yet?)
| crazygringo wrote:
| Are you sure it's not still just traditional SEO and marketing?
|
| I'm not sure how many people are asking ChatGPT for the best
| humidifier. And if they're asking Google and they look at the
| Gemini answer at the top, it seems to often be Gemini
| interpreting/summarizing the regular search results. Which means,
| just regular SEO strategy.
|
| I don't think we're at a point where specifically targeting LLM
| searches is a productive strategy. Obviously that may change, but
| I don't think we're there yet.
| j45 wrote:
| People are asking perplexity.
|
| Gemini strategy might not link to buy the same thing from you
| for all the free work you provide google to keep people on
| google
| mikewarot wrote:
| At some point, there will be a standard way to put affiliate
| links into your content such that the AI that recommends them
| also gets a cut. I think it's going to be bribery all the way
| down.
|
| Something about the URL, or perhaps a super-cookie, or some such
| will then give OpenAI, or whoever, a kickback.
| conradklnspl wrote:
| If you have a niche SaaS product that somehow embeds in your
| customer's website, I've been working on a search engine that can
| help find your competitors' customers. It lets you search over
| the web's HTML code, basically. While this doesn't let people
| find you, it can help you find them.
|
| There are a couple other companies in this space, with data
| focused on specific markets (US, Europe, etc). So you could find
| one that suits your geography.
|
| Another thing you can do to find people interested in what you
| offer is following RSS feeds for keywords of your choice. HN RSS
| (https://hnrss.github.io) is particularly cool for HN! Tools like
| RSS Bridge (https://github.com/RSS-Bridge/rss-bridge) and Morss
| (https://github.com/pictuga/morss) can also help to get RSS feeds
| from websites that don't provide them and only provide a very
| trimmed down ones.
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