[HN Gopher] US Government wants to make it easier for you to cli...
       ___________________________________________________________________
        
       US Government wants to make it easier for you to click the
       'unsubscribe' button
        
       Author : speckx
       Score  : 416 points
       Date   : 2024-08-12 12:46 UTC (10 hours ago)
        
 (HTM) web link (apnews.com)
 (TXT) w3m dump (apnews.com)
        
       | hypeatei wrote:
       | Nice. I also wish deleting accounts was easier so that you don't
       | have to read support FAQs and eventually find the email to send
       | the deletion request to and wait days before being acknowledged
       | and pestered for a "reason" you're leaving.
        
         | noneeeed wrote:
         | What gets me is that I'm way more likely to return to or
         | recommend a service that I know I can easily cancel. Most of
         | the streaming services are pretty good for this and I'm much
         | happier returning to them because of that and will happily
         | recommend them.
         | 
         | I remember signing up to Which? (a bit like Consumer Reports
         | but in the UK), and cancelling my account was so f-ing hard
         | that I will never sign up again, ever, and I will warn people
         | away from them.
        
           | organsnyder wrote:
           | I cancelled my Jetbrains subscription a while back because I
           | wasn't using any of their products for my current work. They
           | made the process so easy that I will consider going back to
           | them in a heartbeat when I next have need of their offerings.
        
             | tracker1 wrote:
             | Similar experience after my second marriage ended with
             | cancelling Netflix... I didn't even mind their once a
             | quarter "we're still here" emails. Too many will spam you
             | multiple times a week on top of being painful to cancel.
             | 
             | I'd never again do XM/Serious without a single-use credit
             | card. Took 5 phone calls (oops, disconnected) and 3+ hours
             | on hold to cancel. I only wanted to cancel the one car I no
             | longer had, after that experience I cancelled them all.
        
         | cchi_co wrote:
         | This process can be really tedious too
        
       | nickburns wrote:
       | I understand TFA is about unsubscribing from paid services or
       | subscriptions. But still relevant to this discussion--I don't
       | even click marketing 'unsubscribe' links anymore unless it points
       | to the entity's second level domain. And even then, 9/10 times
       | the link is merely CNAME'ed to some third-party known data
       | broker's 2LD. These links have basically turned into a form of
       | data collection unto themselves. I.e., 'is anybody home?'
       | 
       | NB: Configure you email clients _not_ to automatically download
       | HTML unless you prefer to let senders know you 're actively
       | maintaining your inbox. I love receiving 'if you're still reading
       | please click here, otherwise you'll soon be automatically removed
       | from our ML.' I consider that the _real_ unsubscribe non-button
       | in 2024.
        
       | jwally wrote:
       | Can't recommend privacy.com enough for literally this use case.
       | If I have to spend more than five minutes trying to figure out
       | how to cancel - I'm just turning off my card...
        
         | dynm wrote:
         | For what it's worth, I've had terrible experiences with
         | privacy.com. Lots of dark patterns, and suddenly demanded a
         | picture with photo ID while holding the account hostage.
         | Strongly suggest avoiding.
        
         | criddell wrote:
         | I think most of the times that works and companies don't pursue
         | the small amounts, but turning off the card doesn't actually
         | end the agreement between you and the company. It could end up
         | on your credit report.
        
           | JumpCrisscross wrote:
           | > _turning off the card doesn 't actually end the agreement
           | between you and the company_
           | 
           | I know of two hedge funds who buy these claims at a discount
           | and pursue them. If you aren't concerned with your credit
           | score it probably isn't a problem; I doubt either sues.
        
             | ta988 wrote:
             | Can you detail a bit more? What funds? what do they do
             | exactly?
        
               | JumpCrisscross wrote:
               | > _what do they do exactly?_
               | 
               | Businesses have customers whose cards have been
               | declining, _e.g._ someone who used Privacy.com to rotate
               | the card number but never actually cancelled their
               | contract. The fund buys those claims for unpaid bills for
               | pennies on the dollar. They then send collection notices
               | to collect those bills. If you don't pay, it goes to
               | collections, which is reportable to the credit reporting
               | agencies.
               | 
               | Came up in a personal discussion where I admitted I
               | sometimes do this with my Apple Card.
        
               | ethbr1 wrote:
               | Makes (insane) financial sense.
               | 
               | Essentially the same business model as medical junk debt
               | and patent trolling.
        
           | jwally wrote:
           | Not a silver bullet solution for sure. Gyms especially. But
           | for SAAS services, tv type subscriptions, etc - it works
           | well. Ymmv.
        
           | reginald78 wrote:
           | I haven't used privacy.com but I recall some one saying you
           | can put whatever name you want on the service, which sounded
           | implausible to me. On the other hand, a prepaid debit card
           | can do the same thing so maybe it was true. Obviously this
           | wouldn't work for all services though.
        
       | jmyeet wrote:
       | This is what government is for. It's why I can't (and don't) take
       | any libertarians seriously. You can't Yelp review your way into
       | regulating society. It's just so naive and silly.
       | 
       | I was reminded of this recenntly when I saw a "hack" on how to
       | cancel your Planet Fitness membership. As many would know, these
       | gyms make it incredibly hard to cancel a subscription. It's their
       | entire business model. Anyway, the "hack" is to set your address
       | to somewhere in California, set your local gym to one near there
       | and then you can use a hidden URL to cancel online without having
       | to speak to anyone.
       | 
       | Why? Because CA passed a law that says that if you can sign up
       | online, you have to be able to cancel online [1].
       | 
       | [1]:
       | https://www.consumerprotectionreview.com/2021/11/california-...
        
         | pptr wrote:
         | App stores solved this problem long ago without any help from
         | the government.
        
           | AlexandrB wrote:
           | No they didn't. At all. I can't unsubscribe to a wide variety
           | things in an App Store. Indeed, one reason apps want to have
           | control over their own payment processing is so they don't
           | have to follow App Store rules for stuff like this. Moreover,
           | App Stores are a bit of a local monopoly that has the power
           | to dictate terms to their hosted apps. So the only way to
           | solve this problem seems to be edicts from a controlling
           | authority.
        
       | the__alchemist wrote:
       | Anecdotally:
       | 
       | A: I get more spam than ever. What is especially annoying is that
       | the majority of _reputable_ companies do this. Order something?
       | Sign up for an account? Set up an LLC? File a trademark? Boom:
       | Spam emails UFN.
       | 
       | B: It's easier to unsubscribe than ever: Often one-click at the
       | bottom of the email, or let Gmail/Fastmail etc do it for you.
       | Generally effective.
       | 
       | One annoyance I find is the _Our terms have been altered. Pray I
       | don 't alter them further_ loophole, where you will still get
       | emails after unsubbing.
       | 
       | There's only one company I tolerate marketing emails from
       | (Pitviper sunglasses), and it's because the emails are funny.
        
         | thinkingtoilet wrote:
         | I've stopped unsubscribing to emails I didn't sign up for and
         | just send to spam. It hurts their "reputation" score and wastes
         | their money (however small amount). I encourage people to stop
         | unsubscribing and just send it to spam.
        
           | mkoubaa wrote:
           | I'm almost as severe. I look for an unsubscribe button in the
           | email. I click it. If I am not immediately unsubscribed from
           | everything, I mark the email as spam.
        
             | bbarnett wrote:
             | I won't do business with companies that spam me.
             | 
             | Here I am, already giving you money, and you want to spam
             | me?! Even after I clicked unsubscribe?
             | 
             | The worst are the BS claims of "account status emails",
             | which are just spam.
             | 
             | I moved my entire portfolio to another bank, filed a
             | complaint, then filed complaints as I closed each
             | account/card. The goal to have plenty of record as to why.
             | 
             | Screw that.
        
               | the__alchemist wrote:
               | This is admirable and I agree in principle. Based on what
               | I've seen, I'm surprised there are any companies you find
               | suitable to do business online with. I would like to
               | follow your path, but have been unable to without making
               | significant compromises.
        
               | ToucanLoucan wrote:
               | Ugh my student loans went to a new servicer who I swear
               | to god is paid by the email sent to me. I get an email
               | letting me know when the payment is coming out (hint:
               | it's the same numeric day as last month, plus or minus a
               | day to account for non-banking weekend days) and the
               | amount (hint: it's the same amount it always is, because
               | that's how payments work) and then I get an email from
               | them after my payment completes and then I get an email
               | from them every time someone changes a punctuation mark
               | in the roughly 400 pages of horseshit that I signed when
               | I was 18 years old to get an education, and of course the
               | fucking MESSAGES.
               | 
               | "There's an important message in your inbox, please log
               | in to check"
               | 
               | And then you go look and it's like "the white house wants
               | to alleviate student debt, if you don't want your debt
               | discharged fill out this form" And it's like...
               | 
               | a) who in their right mind wouldn't want that
               | 
               | b) there's no way in hell I'm getting my debt discharged,
               | I make WAY too much fucking money
               | 
               | c) this is a matter of public policy and developing news,
               | why the fuck was this sent as a secure message
        
               | bbarnett wrote:
               | This is what gets me. Are you going to take out _another_
               | student loan, because of engagement? EG, spam, and their
               | name on your mind.
               | 
               | Of course not!
               | 
               | Yet there's a marketing (eg, engagement) department
               | thinking up this junk.
        
               | ghaff wrote:
               | With respect to the first part of your comment, I'd much
               | prefer overcommunication of financial transactions about
               | to happen and acknowledgement that they did rather than
               | the other way about. And some communication about changes
               | in Ts&Cs is often required. Those often come by physical
               | mail. A lot of people here probably prefer _more_
               | notifications about things like credit card transactions.
               | I don 't personally but many do even if it means a lot
               | more routine email.
        
               | bbarnett wrote:
               | This is all well and good, if it can be turned _off_ if
               | set.
               | 
               | People used to find out about financial transactions
               | _monthly_ with their bill in the mail. It 's fine to have
               | more info, but that doesn't mean it must be forced upon
               | us.
               | 
               | And the transactions described are not really out of the
               | blue financial transactions. The first message is about
               | transactions that happen every. single. month. There's no
               | need to say "we're going to do what you want us to do".
               | That's silly. An agreement was already signed to that
               | effect. The person knows it's going to happen. It's just
               | 100% wasted, useless info.
               | 
               | And while I know you're responding to the 'first part' of
               | the post, the communication I'm describing in my (GP)
               | post, is about just random emails with no actual value.
        
             | downut wrote:
             | I get spam newsletters that I never signed up for from my
             | alma mater, the GaTech ChE school. The tiny unsubscribe
             | button 404s! Into the spam bucket it goes.
        
             | mrWiz wrote:
             | If I get more emails after unsubscribing I file a complaint
             | with the FTC, then forward the response I get from the FTC
             | to support@<spammer.com>. So far that has a 100% success
             | rate.
        
           | voytec wrote:
           | I have different reasons for not doing it: unsubscribing
           | usually requires opening a website riddled with tracking,
           | thus running potentially dangerous code on your device.
           | Secondly, it confirms that your address is active and that
           | SPAM message was read. Unsubscribing from one garbage can
           | result in being added on several other garbage spam lists.
        
           | FergusArgyll wrote:
           | Yes, I go a little further. If I get more emails than I
           | consider acceptable (even if I signed up originally), I mark
           | it as spam. call me mean, but this is my email address and if
           | you're gonna send me endless spam emails which obviously no
           | one actually wants, then you're spam.
        
           | th3w3bmast3r wrote:
           | Same - I've given up unsubscribing and sending it straight to
           | spam. Especially if I never signed up for it in the first
           | place.
           | 
           | If I did sign up for it, I do the polite thing and
           | unsubscribe if they make it easy.
           | 
           | But yeah - spam is getting aggravating. I am getting spam
           | text messages now....
        
           | alisonatwork wrote:
           | Me too. I don't care if it's a "legit" business. Unsolicited
           | bulk email is spam, period. If I wanted to receive junk mail,
           | I would have signed up for that explicitly, which I most
           | assuredly did not, no matter how many other products or
           | services I might have purchased from that sender in the past.
        
           | ghaff wrote:
           | It can also lead to emails that other people did want getting
           | routed to their spam folder which they never look at.
        
           | BeFlatXIII wrote:
           | I make extra-sure to do this to political fundraising.
        
         | pandemic_region wrote:
         | B -> Yes, unless the unsubscribe link gets caught by your pi-
         | hole or adguard blocklists :-(
        
         | jfengel wrote:
         | I get vastly less spam. Gmail just plain deletes most of it
         | without even dumping it into the spam folder. It's down from
         | thousands a month to dozens.
         | 
         | Companies do subscribe me to mailing lists pretty easily but I
         | really don't mind if they honor the unsubscribe link. And most
         | seem to. (The exception was the Red Cross who I eventually had
         | to mark as spam.)
        
           | jabroni_salad wrote:
           | That's a temporary reprieve. Gmail started hard-requiring an
           | x-unsubscribe header for anyone that sends more than a couple
           | hundred emails to gmail. It isn't hard to put in, it's just
           | that the lower effort mailers need to adjust and don't have
           | visibility on their own spam rates.
        
         | 42lux wrote:
         | I get like 10 Uber mails over the weekend. It's infuriating.
         | 
         | >> Don't you want to go to the airport again this weekend?
         | 
         | >> Do you remember that night out in Austin 3 weeks ago? The
         | same driver is available again.
         | 
         | Sure how about he picks me up 1300 miles from Austin.
         | 
         | >> How about something to eat? You ordered 4 weeks ago from
         | place XYZ.
         | 
         | I gave that place a 2 star rating.
        
         | thevillagechief wrote:
         | I got an email from CrowdStrike Communications by George Kurtz
         | about the root cause analysis for the Channel File 291 incident
         | on my personal email. I was sure it was some scam but it looks
         | absolutely legit with the Gmail blue check. I don't remember
         | ever signing up for any CrowdStrike communication or product.
         | Are they just sending these to everyone in the world?
        
           | organsnyder wrote:
           | I got the same email. Never been a CrowdStrike customer or
           | even (that I remember) had any contact with a sales rep. They
           | must've blasted that to every list they had.
        
         | briffle wrote:
         | those one click to unsubscribe buttons are broken in most I
         | try, because my ad-blockers won't let me go to the marketing
         | page.. Why Can't I reply back to the email to unsubscribe?
         | pretty much anyone that sends me marketing texts allows me to
         | reply back STOP to unsubscribe.. why Do I have to use a
         | different tool/channel for email?
        
         | wincy wrote:
         | The most persistent emails I've gotten are from being Mormon at
         | some point in my life, and familysearch.com has some special
         | Mormons only mailing list that you'll get re added to no matter
         | how many times you unsubscribe. It's kind of hilarious in a way
         | to speculate why (Mormon church actually has a pretty good IT
         | team in my experience, my guess is some automated system syncs
         | over emails from Mormon church roles to the familysearch
         | website which I think is owned by the church) but also
         | irritating. I finally had to mark it as spam.
        
           | foobarchu wrote:
           | Yes another reason the LDS church is a business and should be
           | taxed as such
        
           | kotaKat wrote:
           | Keep in mind the LDS used to have an internal wiki page about
           | "Locating people"...
        
         | al_borland wrote:
         | My biggest issue is they no longer ask, or they do ask and
         | don't respect the user's choice. I always uncheck the
         | email/signup checkbox. Yet I still get the emails. Some simply
         | sign the user up by default and then taking the position that
         | the user can unsubscribe if they don't want them.
         | 
         | If I notice a company doing this, I stop doing business with
         | them. If they can't respect my inbox and be trusted, then they
         | shouldn't get a dime of my money.
         | 
         | Spamming me is never a good way to create a positive brand
         | image. When unsubscribing I always say it's spam when there is
         | a survey on why I'm unsubscribing. I hope it gets them banned
         | from their email marketing service.
        
         | pembrook wrote:
         | This legislation is about making it easier to cancel
         | subscription payment services, not emails.
         | 
         | But, in my experience, after Gmail forced unsubscribe headers
         | earlier this year in marketing emails (1-click unsubscribe is
         | now built into gmail), it's become infinitely easier to clean
         | up my inbox.
         | 
         | So that problem is already solved IMO. Pretty much all the big
         | inbox providers are now forcing 1-click unsubscribe into their
         | inbox UI.
        
         | red_admiral wrote:
         | Regular T&C spam? Mark it as spam. If enough people do this,
         | that company will have problems getting e-mails through at all.
        
         | meroes wrote:
         | Safeway told me it takes 10 days to stop receiving marketing
         | emails. WTF is that. Also it's been more than 10 days. Blocked
         | and reported spam. But I have a feeling Gmail is completely in
         | bed with big advertisers so reporting through it does nothing
         | to their scores.
        
         | AShyFig wrote:
         | It's funny you mention PitViper, because they are by far the
         | worst offender in my inbox. I've unsubscribed multiple times,
         | I've marked as spam multiple times, yet somehow I still get the
         | occasional marketing message in my Gmail inbox.
        
         | MichaelDickens wrote:
         | > One annoyance I find is the Our terms have been altered. Pray
         | I don't alter them further loophole, where you will still get
         | emails after unsubbing.
         | 
         | I recently ordered pants from The Gap. I am reasonably sure
         | that I didn't sign up for anything, but I started getting spam
         | emails anyway. I unsubscribed immediately, and the unsubscribe
         | page says it "takes up to 10 days to process". I received 1-2
         | emails from them per day for the next 5 days until I blocked
         | the sender on the 5th day. I reported all the emails as spam
         | but I don't know if that helps.
        
         | driverdan wrote:
         | It's because the CAN-SPAM act is rarely enforced. All of those
         | promotional emails are illegal but the government and service
         | providers don't anything about it.
        
       | jfengel wrote:
       | Ah, not just unsubscribe from a mailing list, but cancel a
       | recurring payment.
        
         | ghaff wrote:
         | That's the bigger deal and the target of these TBA proposed
         | rules. Legit (and even not so legit) retailers and mailing
         | lists tend to be pretty easy to unsubscribe from and Gmail
         | files the majority of retailer, etc. mailings in the Promotions
         | tab anyway that I just glance at from time to time unless
         | there's something interesting. (I used to use a separate email
         | account when I ordered things but that became more trouble than
         | it was worth.)
         | 
         | The other thing that used to deluge my work account was
         | mailings as a result of tradeshows which I attended a _lot_ of.
         | I get far fewer on my personal email although that will
         | probably pick up as I use it now for a small consulting
         | business.
        
         | Spoom wrote:
         | That would be great, and if enforced well will make gyms in
         | particular wake up and take notice.
        
       | Etheryte wrote:
       | I would like to see this taken one step further. Anything you can
       | opt in to should be legally required to be at least as easy to
       | opt out of, whether that's a gym membership, tracking cookies,
       | online subscriptions, you name it. If I can join in a click, but
       | have to send a physical letter to a hidden department in the
       | basement of a now defunct military base then none of that should
       | ever fly.
        
       | pyuser583 wrote:
       | Unsubscribe is one of the best working privacy rules we have.
       | 
       | It's small, but when you click on it it works.
        
       | jwally wrote:
       | I find it extra ironic that experian is now pimping a service to
       | aggregate and cancel your subscriptions - but if I want to freeze
       | my children's credit reports I have to have a notarized original
       | of their birth certificate and bring it to committee before they
       | will approve. I'm exaggerating obviously, but not by much.
        
         | lotsofpulp wrote:
         | https://www.experian.com/blogs/ask-experian/requesting-a-sec...
         | 
         | >1. Gather Necessary Documentation
         | 
         | >You'll need copies of:
         | 
         | Seems pretty reasonable to require proof of identity and proof
         | of parent/guardian before freezing someone's credit.
        
           | ethbr1 wrote:
           | Have you tried to do it? There's a lot of "We found an
           | unspecified discrepancy in your submitted documentation and
           | are unable to service your request. Please resubmit after
           | fixing the unspecified problem" dark responses from credit
           | bureaus.
           | 
           | Which is what this rule making initiative seems to be about
           | -- you shouldn't have an advertised process that actually
           | leads to black holes (because it's in the company's financial
           | interest for them to).
        
             | lotsofpulp wrote:
             | I have done it for two kids at all 3 bureaus with no
             | issues. Probably spent 15min filling out the forms and
             | mailing the envelopes.
             | 
             | > you shouldn't have an advertised process that actually
             | leads to black holes (because it's in the company's
             | financial interest for them to).
             | 
             | Of course, but not providing appropriate levels of service
             | to the small percentage of people because they are
             | inconsequential to big businesses is pervasive across the
             | economy.
        
       | _heimdall wrote:
       | I could see this being the first big challenge to executive
       | branch regulations after Chevron was overturned.
        
       | JKCalhoun wrote:
       | > In June, the Justice Department, referred by the FTC, filed a
       | lawsuit against software maker Adobe and two of its executives
       | 
       | :
       | 
       | > Dana Rao, Adobe's general counsel, said in an emailed statement
       | that Adobe disagrees with the lawsuit's characterization of its
       | business and "we will refute the FTC's claims in court."
       | 
       | Gross.
       | 
       | But back to topic of the headline -- make it easier to click
       | 'unsubscribe'? Why not instead make it harder to click
       | 'subscribe' in the first place?
       | 
       | Thanks internet, for giving us this shitty _opt-out_ world we
       | live in now.
        
         | hk__2 wrote:
         | > Thanks internet, for giving us this shitty opt-out world we
         | live in now.
         | 
         | Membership programs and magazine subscriptions already existed
         | well before Internet.
        
       | nytesky wrote:
       | What is the shopping cart service that follows me around the web,
       | where if I put something in a cart, then walk away I get email
       | about it. Without even signing in, often it's a new to me
       | retailer, but they use one of those cart nagging checkout
       | services? Can I turn that off?
        
         | cromulent wrote:
         | At least one of them is LeadFeeder - they aggregate information
         | from many sites and then can match your IP etc with an existing
         | email.
        
         | SoftTalker wrote:
         | > Can I turn that off?
         | 
         | Clear cookies when you're done browsing.
        
       | litenboll wrote:
       | Disclosure: I only read up until it was revealed what the policy
       | was.
       | 
       | This was always my opinion on this. "As easy to cancel as it is
       | to sign up". It's simple, and completely shuts down this
       | malicious behaviour without making it harder to operate for the
       | honest companies (or worse for customers in any way I can think
       | of). Usually these policies have downsides but I can't really
       | think of any.
       | 
       | This kind of behaviour is common among banks as well, they use
       | their dinosaur status when it comes to things that are bad for
       | their business, but can be very progressive on the other end of
       | things. For example, to move loans from one bank to another you
       | need some documents (here in Sweden at least) to be handed to the
       | other bank. I had to first wait in the support, then ask politely
       | to get these documents. They told me that they would snail mail
       | them to me immediately, but after two weeks I called them again,
       | then they said sorry and sent me a PDF instead proving that they
       | could have done this immediately...
        
         | inglor_cz wrote:
         | "As easy to cancel as it is to sign up"
         | 
         | Hm, I would prefer two-step sign up to one-step unsubscribe.
        
           | litenboll wrote:
           | Sure, but it's a minimum. Also, the incentive here is aligned
           | with what's best for the customer, i.e. they probably want to
           | make their two step subscription process to become one step
           | which automatically gives the user an easier process to
           | unsubscribe.
        
           | pbasista wrote:
           | Why the asymmetry? And what do you have in mind when you
           | refer to "two-step sign up"?
        
             | inglor_cz wrote:
             | For my convenience; and by two-step sign up I mean "enter
             | my e-mail into a form, then receive a confirmation e-mail
             | and click on a confirmation link to be actually
             | subscribed".
        
               | fckgw wrote:
               | Are you confusing this with email newsletter
               | subscriptions? This is talking about paid membership
               | services, the kind of thing where you need an account and
               | often payment methods.
        
               | inglor_cz wrote:
               | Yes :) Sorry.
        
         | misstuned wrote:
         | The same goes for all services. I was able to sign up for an
         | ISP service (in the UK) online very easily, with a few clicks
         | and entries onto a form to enter my details, choose my
         | installation date, choose my speed, etc. Fast forward a few
         | years, I'm leaving that house and need to cancel the internet -
         | snail mail letter needed.
        
           | litenboll wrote:
           | It's similar here in Sweden. Usually they require a call to
           | support, officially. However, I think there is a law/policy
           | that require them to accept unsubscriptions by mail/message,
           | regardless of what they say on their website. I recently did
           | this and it worked! Maybe there's something similar in the
           | UK?
        
             | eckesicle wrote:
             | Yes that's right. You can unsubscribe by any which way you
             | want. Mail, phone call, pigeon. Any message sent to any
             | employee or office in anyway is deemed acceptable for
             | giving notice for any service or contract.
        
           | nanoservices wrote:
           | There is zero incentive for a company to invest in tooling
           | and tech to make processes that lose them customers more
           | efficient. This is something that has to be regulated and
           | enforced. I just don't see a c-suit clamoring to spend money
           | on making it easier to leave.
        
             | unsupp0rted wrote:
             | The harder they make leaving, the less % chance that I'm
             | ever coming back.
             | 
             | But I suppose they know and don't care.
        
             | tialaramex wrote:
             | There _is_ a reason to invest in this, the rationale goes
             | as follows: Some of my customers will legitimately need to
             | cancel, unsubscribe, stop using, or whatever, but they
             | _like_ the product. If I piss these customers off, they may
             | recommend against using it, and refuse to ever use it again
             | so I should accept that they 're leaving with grace and
             | maybe they'll return later. You can offer to "pause" a
             | subscription for example, "Posted to Amundsen-Scott+ for
             | six months? Alas Swim Fun Inc don't have a pool there, but
             | when you get back just hit resume and you can keep the same
             | pricing, meanwhile we won't charge you".
             | 
             | But far too many "business leaders" are focused on short
             | term gains at any cost and so this doesn't compute for
             | them. They don't care that you currently like the product
             | and would resubscribe when you get back from the pole,
             | because that's a year or more away, they care about next
             | quarter, and if you aren't income next quarter you're
             | irrelevant to them, fuck you.
             | 
             | + Amundsen-Scott is the name of the base at the South Pole
             | of the planet. It's a cool place. But lots of services
             | aren't available there or would make no sense. You can't
             | _live_ there permanently, so those people are coming back.
        
               | usrbinnooo wrote:
               | I was pretty sure we'd abandoned the "but it would hurt
               | the business and they'd change their ways" fantasy years
               | ago, because a) it doesn't, and be) they don't. How's
               | Equifax doing these days? Oh yeah, totally fine.
        
               | mau013 wrote:
               | This.
               | 
               | In my case I enjoy reading The Economist and do not mind
               | paying for it, but some years back I had to cancel my
               | subscription (I was cutting back on expenses) and
               | honestly I found that experience so much against the
               | business values they preach that it has made me not
               | subscribe again, even if it means not reading their
               | publication.
               | 
               | (Every few years I go to check if they have made it
               | easier to unsubscribe, but last time I checked they still
               | had the same practices)
               | 
               | Edit: I can also imagine that I'm a minority and so it
               | really pays off to keep doing this.
        
               | reginald78 wrote:
               | I avoid subscription services like the plague because of
               | this (and other reasons).
               | 
               | I can't know if they're going to do this kind of crap
               | until it is to late. Even if some one reviewed services
               | for this they could change at any time for the worse. So
               | I just assume it will happen and try to limit getting
               | into that bad arrangement as much as possible.
        
             | intended wrote:
             | I am also very surprised that this is the case in the UK.
             | From my experience, it was very easy to cancel internet in
             | the UK. As in nearly dead simple.
        
           | meindnoch wrote:
           | Counter-anecdote: cancelling my Virgin Media plan was very
           | simple. I've clicked through their online cancellation
           | process, then they've sent me a prepaid return box for the
           | modem, and that was it.
        
             | ZeroGravitas wrote:
             | I spent literally hours over several days on hold to cancel
             | and when googling it this was widespread and hated.
             | 
             | Possibly you were very lucky, or they've buckled to the
             | pressure caused by previous anti-consumer BS.
             | 
             | https://www.theguardian.com/media/2023/dec/19/i-was-cut-
             | off-...
             | 
             | > Unlike providers who use the rival Openreach cable
             | network, Virgin Media does not allow its six million
             | broadband customers to cancel expired contracts online.
             | Thirty days' notice is required before any switch, compared
             | with the 14 days' notice required to switch Openreach
             | providers.
             | 
             | A link to the ongoing Ofcom investigation into their shabby
             | tactics:
             | 
             | https://www.ofcom.org.uk/phones-and-broadband/switching-
             | prov...
        
               | ghaff wrote:
               | I was shocked when I canceled cable TV and the landline
               | on my Comcast triple-play plan--still have internet.
               | 
               | I had procrastinated for months because I was sure I'd go
               | through a real workout routine. I did have to call them
               | but don't remember any particular pain getting through to
               | someone and then it was just "Your new bill will be
               | [about half the old one). Return your rented voice modem.
               | Have a nice day." Maybe it was because it was during
               | COVID.
        
               | gambiting wrote:
               | Nah they famously still do this thing where you have to
               | give them 30 days notice and they will call you 2-3 times
               | to get you to stay.
        
           | al_borland wrote:
           | I tried to delete a Sony account (I had 2). Their site said
           | to talk to support to get this done. I waited for 45 minutes,
           | finally got to someone and they said I can't. When I tried to
           | mention the support site, they disconnected me, throwing me
           | back in a 45 minute line if I felt like being hung up on
           | again.
           | 
           | For a company that has been hacked multiple times, I find
           | this unacceptable.
        
           | tengbretson wrote:
           | I had an internet service that could be signed up for on the
           | internet, but required a phone call to cancel. During covid
           | they could not staff their phone service properly so it was
           | effectively broken (20 minute holds, getting booted from the
           | queue, etc.), so I just closed the card and told them to
           | pound sand.
        
         | echelon wrote:
         | > For example, to move loans from one bank to another you need
         | some documents
         | 
         | How would this work? The lender may have paid for your loan
         | (and may not have even gotten the right to service the loan).
         | How do they make their money back? What about the mortgage-
         | backed securities market?
        
           | litenboll wrote:
           | Maybe I described it in a bad way. I'm talking about
           | renegotiating the interest rate with another bank. So the
           | original bank loan is not moved in practice, it's just paid
           | back in full. It's law here in Sweden that the mortgage plan
           | can't be changed (I.e. number of years etc) if you change
           | bank, so the documents are related to this.
        
             | Spivak wrote:
             | Ahh, this is called "refinancing" in the US.
        
         | BiteCode_dev wrote:
         | So... EU laws?
        
           | jkaplowitz wrote:
           | What EU-wide law requires it to be as easy to cancel as to
           | sign up? I'm sitting in Germany right now and I'm unaware of
           | any such law - though it might very well be recent and not
           | fully transposed into German law, or might be situational or
           | not widely complied with.
           | 
           | It's a good idea though, absolutely.
        
             | mtmail wrote:
             | We have the regulation in Germany, but afaik it's not EU-
             | wide. The "Gesetz uber faire Verbrauchervertrage" basically
             | says that if something can be subscribed to easily online,
             | then the company also has to provide an easy unsubscribe.
             | It goes into detail how such a button should look like, how
             | labelled, what data the confirmation page has to list and
             | how fast the confirmation has to be (immediate).
        
               | tomschwiha wrote:
               | I believe the EU law sets the minimum required conditions
               | for contracts (fair, not abusing the customer), but the
               | individual EU-countries can implement more consumer
               | friendly rules.
        
             | patrickk wrote:
             | It's horrendus in Germany trying to cancel a mobile phone
             | subscription, internet service, gym membership or the
             | likes. You have to jump through hoops like sending a
             | registered physical letter, 3 months before the end of the
             | service period for it to be considered a valid cancellation
             | ("Kundigung"). Without this, you're forced into paying for
             | another year.
             | 
             | EU regulation is badly needed to cut out this anti-consumer
             | nonsense.
        
               | tomschwiha wrote:
               | This is no longer true, it is limited to a one month
               | period (after a possible 2 year minimum contract to offer
               | "special discounts") in advance and every contract can be
               | cancelled online.
        
             | tomschwiha wrote:
             | There is a law that requires that subscriptions can be
             | cancelled online within "the click of a button" with
             | automatic confirmation. (since 2022) If no such option to
             | cancel is implemented by the provider the minimum contract
             | duration is void and you can cancel immediately.
             | 
             | German reference:
             | https://www.verbraucherzentrale.de/vertraege-
             | reklamation/kue...
        
         | efitz wrote:
         | I have been trying to get my state legislators to implement
         | such a consumer law for over a decade.
         | 
         | The federal proposal will likely be ineffective unless it has
         | an individual cause of action. What that means is that the only
         | way (IMO) such a law works is not if the government enforces
         | it, but rather if any consumer can sue the company in small
         | claims court for a reasonable judgment (eg $1000 or something).
         | Now the company has to fix their ways or feel death from a
         | million cuts, and the cost to defend likely exceeds the cost to
         | pay.
         | 
         | The other things the law needs (it may have but the article
         | wasn't clear) are clarity and penalties for dark patterns.
         | 
         | For example, "as simple as it was to subscribe" needs to be WAY
         | more detailed, eg "takes no more time for a reasonable person
         | to unsubscribe than it did to subscribe" and "the user must be
         | able to use the same communication channel or mechanism (eg
         | web, mobile app, etc) used to subscribe, in order to
         | unsubscribe", and "at the time of subscription, unsubscribe
         | instructions must be provided to the user via a persistent
         | medium such as email", and "the unsubscribe interface must be
         | prominently discoverable on the web site or mobile
         | application", etc.
         | 
         | And any dark patterns or intentional violations need to make
         | the recoverable amount subject to a multiplier.
         | 
         | I am happy that the government is tackling this but doing it
         | through regulatory action is not likely to help much IMO;
         | especially in light is the recent Supreme Court decision
         | regarding Chevron deference, it's likely not to last through
         | legal challenges. (IANAL)
        
           | qingcharles wrote:
           | I agree with the bit about individual cause of action, as
           | long as it includes attorney fees too, as that is the way to
           | go from having to file yourself, to getting juicy lawyers
           | lined up to make bank (from my experience litigating FOIA).
           | 
           | In fact, with FOIA in Illinois the only way to hurt a non-
           | compliant public body is with the attorney fees[ _]. There is
           | a civil penalty per violation, but it isn 't paid to the
           | litigant, but it is paid by the public body to the county. As
           | one government lawyer said to me, "I don't care if I lose! I
           | just write a check out to myself!"
           | 
           | [_] some of the lawyers I know who do this work agree to
           | split their fees with the litigant as an incentive for them
           | to see it through, which I don't think is technically legal,
           | but it let's people keep the government honest and make some
           | change for their effort
        
         | eckesicle wrote:
         | Swedish legislation has it right here. You can unsubscribe by
         | any means you prefer. Mail, email, phone call, a notice in your
         | local newspaper, carrier pigeon. The choice is completely with
         | the party who wishes to terminate the agreement.
         | 
         | It incentivises companies to make it as simple as possible,
         | because if they don't the cost of manually handling requests
         | coming in through all kinds of different channels quickly
         | becomes excessive.
        
           | dataflow wrote:
           | > Mail, email, phone call, a notice in your local newspaper,
           | carrier pigeon.
           | 
           | How would that even... work? Doesn't this obligate every
           | company to read every local newspaper in every customer's
           | area? And a customer who feels like a company a hard time
           | could just put a notice in the paper and then collect money
           | because the company obviously won't read every newspaper?
           | Also, what about companies wanting to give customers a hard
           | time by canceling their subscriptions - now customers have to
           | read every newspaper too? I must be missing something...
        
             | BartjeD wrote:
             | Just what you receive, i'd assume. Where reception is a
             | legal definition.
             | 
             | Essentially when a reasonable third party can be said to
             | have received.
             | 
             | In English legal systems attached terms and conditions work
             | the same way, with regard to receiving them.
        
             | fsckboy wrote:
             | "legal notice in a newspaper" is still very much a thing in
             | common law jurisdictions, with a long history, see banns
             | going way back https://en.wiktionary.org/wiki/banns
             | 
             | if you change your name you need to put it in the
             | newspaper, and https://futureofnewspapers.net/how-to-place-
             | a-legal-notice-i...
             | 
             |  _There are many different types of legal ads, with
             | different costs to advertise. The most common type of legal
             | notice in New York is an LLC formation notice. The State of
             | New York requires limited liability corporations to run an
             | ad informing the public on the formation of the new
             | corporation. There are also FCC, SLA liquor licenses,
             | sidewalk cafe notices, name change notices, divorce notices
             | (also known as dissolution of marriage notices), and
             | probate notices._
        
               | dataflow wrote:
               | I am well aware of that, but there is a _very_ huge and
               | crucial difference between putting something in the
               | newspaper for the sake of public dissemination vs. for
               | the sake of making sure _one_ specific known private
               | entity gets the information. The only case I can recall
               | off the top of my head for the latter is for things like
               | service of judicial papers, and even then as a last
               | resort, only when direct attempts to reach the party have
               | failed. I am not aware of a single case where a party
               | that is already reasonably reachable has to monitor
               | public media for private communication.
        
               | usrbinnooo wrote:
               | And yet, in the US, you can have process servers publish
               | a notice in a very specific law newspaper that only
               | lawyers ever read, then claim that you couldn't reach
               | someone who would never in their life read such a
               | newspaper for decades simply to see if they've been
               | served.
               | 
               | If this sounds ridiculous, it's because it is, and yet
               | somehow, we still do it. What Sweden does sounds no
               | different, except it's companies with millions of dollars
               | who could actually afford to check these things.
        
               | dataflow wrote:
               | As I mentioned, AFAIK that's only as a last resort once
               | you've been unreachable via other means, which doesn't
               | sound ridiculous at all. Is that not the case?
        
               | fsckboy wrote:
               | > _there is a very huge and crucial difference between
               | putting something in the newspaper for the sake of public
               | dissemination vs. for the sake of making sure one
               | specific known private entity gets the information_
               | 
               | yes, and that huge and crucial difference in this case is
               | that the entities in question have attorneys on staff,
               | and those attorneys understand their responsibilities on
               | behalf of the corporation
        
             | JohnFen wrote:
             | > Doesn't this obligate every company to read every local
             | newspaper in every customer's area?
             | 
             | In my US state, a lot of important legal notices get
             | published in the newspaper, so companies should already be
             | effectively doing this.
             | 
             | What most do (and what I've always done) is to subscribe to
             | a clipping service that will scan the classifieds,
             | nationwide if you want, for you and forward to you the
             | types of items you want to be made aware of.
        
           | vel0city wrote:
           | > by any means you prefer
           | 
           | I prefer to unsubscribe by writing it on a post-it note and
           | sticking it in a public bathroom under the sink. That way I
           | can always sue for them not doing it!
        
           | litenboll wrote:
           | Yes, that's true and it's good for those who know about it.
           | It's not enough though, companies still have super easy sign
           | ups and then refer to call customer service to unsubscribe
           | (usually the case with cell phone plans for example). And
           | many companies have no email or contact form, only a phone
           | number available on their site. So there's still lots of room
           | for improvement.
        
         | kwanbix wrote:
         | This is how it works in Argentina. For at least 15 years IIRC.
        
         | nerdjon wrote:
         | My only concern about this is the signup processes that already
         | take multiple pages anyways.
         | 
         | Take cell phones or internet, I don't have an exact number but
         | I feel like with those given all of the information I have to
         | put in, various agreements, etc etc once my service is in my
         | cart I generally have 3, 4, maybe more pages of stuff to go
         | through.
         | 
         | Is the "as easy to cancel as it is to sign up" showing me the
         | same number of pages trying to convince me to stay?
         | 
         | Sure at least in that case it is still online, but it leaves
         | plenty of room for dark patterns.
         | 
         | Could something that states something as simple as that, just
         | lead to a slightly worse signup process in the hopes that they
         | can then convince customers to stay longer with those dark
         | patterns. It would be a gamble on the companys part, but could
         | pay off.
         | 
         | I realize no law will be perfect, but I worry that something
         | that simple could be abused when it would likely just be better
         | to make a law about unsubscribing in the first place that
         | applies across the board.
         | 
         | Edit:
         | 
         | I was thinking about this more. But what exactly is "as easy to
         | cancel as it is to sign up"? When I sign up for a service I am
         | paying for at a minimum I had to create a username, a password,
         | and put in my credit card. Maybe I had to validate my email
         | and/or phone. Maybe I had to put in my address, validate I was
         | a student, etc etc.
         | 
         | Signing up is not a one click thing, so just stating that
         | neither would canceling.
         | 
         | I get the spirit of saying something like that, but with
         | simplicity I feel like also opens up room for interpretation
         | and it doing nothing to really help except for some extreme
         | cases (like needing to call).
         | 
         | But I also look at my gym membership, I could not sign up until
         | I physically went in or at the very least talked to someone on
         | the phone. That gives them the power to do the exact same thing
         | when I want to cancel.
        
           | litenboll wrote:
           | Yeah I agree with this, it's a very good point. Of course a
           | real law needs more narrow wording. The spirit of it should
           | be more about not allowing companies to have different means
           | for subscribing and unsubscribing. Then there can be
           | additional rules that prevent them from convoluting the
           | process more than necessary.
        
           | intended wrote:
           | I think this counts as over thinking. Unsubscribing is MILES
           | harder in many countries. The unsubscribe link is buried in
           | some unknown sub menu, customer support dumps you, or the
           | like.
           | 
           | Trying to fatigue someone out of subscribing is a bad
           | business model. If people want to leave, it should be dead
           | simple to do so.
        
         | lttlrck wrote:
         | Why more than one-click? We already have plenty of examples of
         | this working, everyone else needs to get on board.
        
         | atoav wrote:
         | I still recall a big reputable newspaper that was approaching
         | students with free sample subscriptions to their newspaper. The
         | sign up was super simple, to end the subscription you had to do
         | the telephone equivalent of getting through a maze blindfolded
         | while sacrificing your first born when the stars aligned right.
         | 
         | After that experience that news source is on my and many of my
         | colleagues black lists. And we are the core demographic they
         | would probably like to target.
         | 
         | Yeah.
        
         | sureIy wrote:
         | > As easy to cancel as it is to sign up
         | 
         | I think that's not enough in some cases. Signing up requires
         | inputting a bunch of data; unsubscribing should be 2 clicks at
         | most, no logins.
        
           | fckgw wrote:
           | How would you unsubscribe from a subscription service without
           | logging in and confirming your account?
        
         | tracker1 wrote:
         | Until they require you to dig out your CC and input the number
         | and the cvv code to cancel, which shouldn't be needed, but hey,
         | it's "as easy" as signing up. ;-)
         | 
         | Oh, sorry, that's not the card you signed up with... what do
         | you mean you don't have the card that expired last year that
         | rolled over when you signed up?
        
       | jpalawaga wrote:
       | The US government needs actual anti spam laws.
       | 
       | In Canada, it's not legal to start sending someone emails because
       | you happened across their email, purchased a list, or someone
       | bought something from your square store. Marketing emails must
       | have express consent, and the consent is not transferable.
        
         | layer8 wrote:
         | TFA is not about unsubscribing from email newsletters, it's
         | about cancelling paid subscriptions.
        
       | sandworm101 wrote:
       | I'd bet good money that any new rule will not apply to political-
       | related spam. Unsubscribing from a political party's various
       | fundraising schemes will no doubt remain next to impossible. We
       | can complain about "dark money" all day, but how many of the
       | superpac schemes we setup simply to avoid the inevitable
       | spam/marketing associated with political donations?
        
       | dfxm12 wrote:
       | It's nice when the government improves the quality of life for
       | regular people at the expense of businesses who are using dark
       | patterns. I'll be sure to remember this in November.
       | 
       | Here's more info on the initiative:
       | https://www.whitehouse.gov/briefing-room/statements-releases...
        
         | TimedToasts wrote:
         | Call me when it's more than wishful thinking and promises
        
           | Spivak wrote:
           | This isn't some would-be candidate saying something on the
           | campaign trail, this is the FCC and FTC taking the first
           | steps toward rulemaking.
           | 
           | You should consider this rule to be as at least as real as a
           | bill going through congress with broad bipartisan support.
        
         | bredren wrote:
         | The timing of this and other announcements is not by accident
         | though.
         | 
         | Expect a handful of populist announcements leading up to some
         | "October" surprise that has been in the works for some time. It
         | will be most obvious when it is generally favorable and can
         | proceed without the need for two-party agreement.
        
           | dfxm12 wrote:
           | Personally, I don't care _when_ the government does something
           | generally favorable. If you think this is _just_ a vote grab,
           | I would invite you to consider similar consumer protection
           | action by this administration, most recently around junk
           | fees, whose timing was not really around a general election.
           | 
           | Of course, these really aren't big enough needle movers to be
           | so cynical about & I trust this as another small and steady
           | step in the same direction this administration was already
           | going in. I mean, if this was something related to cancelling
           | student debt or using the bully pulpit to pressure congress
           | into rescheduling marijuana, I'd take your point. But when a
           | certain political party is doing a few things here and a few
           | things there that are good for consumers, that's actively
           | _earning_ votes as opposed to simply trying to not be the
           | lesser of two evils.
        
         | sizzle wrote:
         | Long overdue reforms. Godspeed to the government to push it
         | through.
        
       | layer8 wrote:
       | This sounds similar to the law that was enacted in Germany two
       | years ago: https://www.mofo.com/resources/insights/211006-new-
       | two-click...
        
         | h4ckerle wrote:
         | This works very well here. Just visit the website of thing you
         | want canceled, scroll to the footer, click vertrag kundigen and
         | you get a form to cancel, I have done it a few times now and
         | it's 1000x better than searching in some customer portal or
         | even worse calling. Good for the US.
        
       | hiddencost wrote:
       | Okay, but now do political emails. They're not subject to
       | CANSPAM.
       | 
       | I don't want to receive calls and emails for the rest of my life
       | just because I donated to a candidate once.
       | 
       | I should have to proactively choose to opt in, before I receive
       | any marketing emails.
        
         | mtmail wrote:
         | The article is not about emails or phone calls, it's about
         | cancelling paid subscriptions.
        
       | fnbr wrote:
       | I hate how every company that I place an order with treats that
       | as permission to send a constant drip of marketing emails. I send
       | them straight to spam.
        
         | mtmail wrote:
         | The article is not about emails, it's about cancelling paid
         | subscriptions.
        
       | bencagri wrote:
       | Nice improvement! The U.S. government's move to make the
       | 'unsubscribe' button more accessible is a step in the right
       | direction, bringing it closer to what Turkey has already
       | implemented. In Turkey, regulations ensure that users can easily
       | opt out of unwanted emails with a straightforward click,
       | minimizing the hassle of digging through convoluted unsubscribe
       | processes. This user-friendly approach has been effective in
       | giving Turkish users more control over their digital lives, and
       | it's encouraging to see the U.S. catching up. For web users like
       | me, this means a cleaner, more manageable inbox and a better
       | overall online experience.
        
         | layer8 wrote:
         | TFA is not about unwanted emails, it's about cancelling paid
         | subscriptions.
        
           | bencagri wrote:
           | still i get emails from the services i never subscribed. this
           | also should prevent "selling lists" aka selling consent.
        
             | layer8 wrote:
             | Sure, but that's not the topic of this HN submission.
        
       | 23B1 wrote:
       | It took me six months to cancel and erase my data for Oura Ring.
       | I was absolutely infuriated and ended up spamming the executive
       | team until I got an answer.
       | 
       | Turns out, they hadn't really had anyone ask to delete their data
       | before, and didn't really know what to do or even who inside
       | their own company was responsible.
       | 
       | It's not just about regulatory (stick) incentives, there needs to
       | be a shift marketing-wise towards privacy (carrot). It can be a
       | differentiator and marketers specifically - who trade in the
       | false religion of targeted advertising - should adjust their
       | brand marketing strategy towards the growing awareness amongst
       | consumers about how their data is used, especially now that so
       | much of it is being used to line the pockets of companies who've
       | slapped "now with AI" stickers on their boxes.
        
       | miohtama wrote:
       | Better than doing a policy fix is to regulate credit card
       | companies to offer you to show your subscriptions and cancel
       | them, without asking the service offeror.
        
       | solfox wrote:
       | "As easy to cancel as it is to sign up"
       | 
       | Frankly the US Govt could apply this to marriage too...
        
       | EcommerceFlow wrote:
       | While I completely agree with the legislation, why isn't this
       | going through congress? Update the CAN-SPAM act to be more
       | substantial.
        
         | fckgw wrote:
         | This isn't about emails.
        
       | paulvnickerson wrote:
       | I'm curious to hear from a lawyer whether the undoing of Chevron
       | Deference will undermine these efforts.
        
       | exabrial wrote:
       | Rather than adding additional regulation (which rarely works,
       | just look at Apple vs EU), the only change needed is to allow
       | individuals to sue under the CANSPAM act. Fairly certain you'd
       | see an immediate change in behavior. Right now, only State AGs
       | can sue.
       | 
       | While we're at it, extend CANSPAM to physical mail as well so we
       | can clean up the massive environmental burden of companies
       | abusing the US Postal Service for marketing.
       | 
       | (Note, I edited the language on my physical spam rant).
        
         | christina97 wrote:
         | It's not abuse of the USPS. It's literally a product they sell:
         | to spam everyone in an area with analytics and all.
        
       | theptip wrote:
       | The correct policy here is not mandating a "button" or even "the
       | same number of steps to unsubscribe as to subscribe", rather the
       | government should just mandate adherence to a simple protocol.
       | Then we can just unsubscribe in our mail clients (gmail already
       | tries to do this).
       | 
       | If you mandate a button, then each site will put it in a
       | different place.
       | 
       | It's frustrating to see the lack of technical competence cause us
       | to land on sub-optimal decisions.
       | 
       | Another clear example was the cookie consent law; clearly this
       | should have been an HTTP header or similar protocol so that user
       | agents could proxy the user's intent without breaking the
       | browsing experience for every page.
        
         | fckgw wrote:
         | This isn't about emails.
        
       | karaterobot wrote:
       | The obvious solution is to make it illegal to automatically
       | subscribe people to non-transactional emails just by signing up
       | to use a service. 99% of the things I have to unsubscribe to are
       | lists I got signed up for without ever knowing about them,
       | usually just by making an account on a website. The idea that
       | it's my responsibility to unsubscribe to something I never
       | actually subscribed to is the problem.
       | 
       | While they're at it, the FCC needs to much more clearly define
       | the rules around what can be included in a transactional email.
       | I'm getting a lot of supposedly transactional emails that are
       | mostly advertisements. Perhaps they've defined this already, and
       | it's an enforcement issue. Whatever; fix it please.
        
       | didaway wrote:
       | This is a great policy but I think we have seen that the actual
       | implementations of privacy preserving sentiments seldom play out
       | in the favor of the public.
       | 
       | I think it's a better pattern to normalize decentralized
       | identifiers (DID), wherein the process of unsubscribing is
       | actually just the user revoking the unique identifier/alias that
       | a company uses to communicate with them.
       | 
       | Lots of other cool use cases and benefits to this technology as
       | well.
        
         | mtmail wrote:
         | There's no privacy aspect. The article is about unsubscribing
         | from (paid) services, not communication. Usually when somebody
         | subscribes to a service the user gives the company their full
         | address and payment information.
        
       | unixhero wrote:
       | Unsubscribe is not the issue anymore. It is algorithmic tracking
       | of you as a person, and also any AI based services Ok top of
       | that.
       | 
       | Mail spam? That's so 1998-2010s.
        
       | kingnothing wrote:
       | How about legislation that makes it so I have to explicitly
       | subscribe in the first place? I do not want your sales emails
       | just because I bought one thing from your store one time.
        
         | fckgw wrote:
         | This is not about emails
        
       | est wrote:
       | There needs to be some kind of DNS records so I can cancel emails
       | based on sender domains.
        
       | tpjwm wrote:
       | Can we also make it so if you can sign-up to a gym membership
       | online, you can cancel online?
        
       | artursapek wrote:
       | This is great. Never forget the scumbag companies that have been
       | making it frustrating to unsubscribe without this regulation (NY
       | Times, WSJ)
        
       | ciroduran wrote:
       | Re: hidden fees, I still do not understand why most US purchases
       | treat tax as if it does not exist until you're at the cashier.
       | You have to sort of know what the state tax is (I'm not a US
       | resident, so I do not have that information at hand), and then do
       | the calculation mentally. I think this is quite disfavourable to
       | consumers.
        
         | jedberg wrote:
         | That's exactly why it's done that way. Because the tax is
         | different in every state, county, city, and sometimes an even
         | smaller region. There is something like 2,500 different tax
         | jurisdictions in the USA.
         | 
         | It would be difficult for national brands (or even local
         | brands) to do any marketing or advertising that includes
         | prices, because they would either have to put a range on their
         | ads, or possibly eat all their profit in some areas if they
         | have the same price everywhere.
         | 
         | With the advent of computers this should be more doable, but
         | the brands also have strong lobbies to keep tax payments
         | seperate.
        
           | TehCorwiz wrote:
           | Many other countries have all-inclusive prices. Most of
           | Europe from my experience. I wonder, how do they handle it?
           | One solution could be to price things such that any amount of
           | tax is included in the margin so the price is standard but
           | profitability varies in minute ways between locations (which
           | it does anyway due to labor, transportation, advertising
           | density, etc.).
        
             | Veuxdo wrote:
             | > One solution could be to price things such that any
             | amount of tax is included in the margin so the price is
             | standard but profitability varies in minute ways between
             | locations
             | 
             | Imagine you have customers in California (high taxes) and
             | Wyoming (low taxes). You have one price, but the taxes in
             | the former nets you zero profit. But, that's also where
             | 98%+ of your customers are. That isn't going to work,
             | needless to say.
        
               | TehCorwiz wrote:
               | The highest sales tax in California that I can find is
               | 10.750% (lowest 7.50%). The highest in Wyoming is 6%
               | (lowest 5%). That's not a wide spread. On many MANY items
               | the existing profit margin is north of 30%, but even
               | leaving that aside. Adding %10 to your base price to have
               | a single price just means that in lower tax markets
               | you're making more money. There's no obvious situation
               | where you make less unless you intentionally under price
               | your products and it eats into your margin.
        
             | nemomarx wrote:
             | I imagine companies don't have a standard price across all
             | of Europe, so smaller differences within a country are
             | handled more smoothly.
             | 
             | You'd still get that benefit in the us by having one price
             | for an entire state but I don't think anyone is eager to
             | lose profits and try that.
        
               | TehCorwiz wrote:
               | But they probably have a standard price across all of,
               | let's say, The Netherlands. How many companies advertise
               | across country lines? Is that a big problem? This feels
               | very much like one of those "it's only a problem in the
               | US" things where other countries have figured it out but
               | Americans keep playing dumb about it.
        
           | tzs wrote:
           | > That's exactly why it's done that way. Because the tax is
           | different in every state, county, city, and sometimes an even
           | smaller region. There is something like 2,500 different tax
           | jurisdictions in the USA.
           | 
           | It's quite ridiculous.
           | 
           | I played around once with the tax rate and boundary files [1]
           | provided by the ~23 states that are in the Streamlined Sales
           | Tax system. I remember finding several cases where a tax
           | boundary ran through an office complex so the tax rate would
           | be different between 123 Fake Street, Suite 100 and 123 Fake
           | Street, Suite 200.
           | 
           | This is very annoying because it means to compute the tax you
           | need a full address. For online sales of downloadable digital
           | goods tax is often the _only_ thing you need a full address
           | for. For the actual sale all you need is a credit card
           | number, the card security code, the billing zip code, and an
           | email address to send a receipt to. And actually you usually
           | don 't even need the security code and billing zip but not
           | providing them may lead to higher fees due to increased fraud
           | risk.
           | 
           | Looking up tax by full address is annoying because the
           | address people think they are at often doesn't quite match
           | the official address for that location. They might use the
           | wrong directional prefix or suffix, or put them on the wrong
           | end, or give the local nickname people use for a street
           | instead of the actual name, to give a few examples.
           | 
           | I found a way that worked surprisingly well, despite that.
           | I'd take the address as supplied by the user and find the zip
           | code and the building number. I'd then select from the
           | boundary database all locations that matched the zip and
           | building number.
           | 
           | So say the address is 123 NW Fake ST, Mycity, Mystate, 12345.
           | I'd find all boundary file entries with zip 12345 and an
           | address range that included 123. Note this just looks at
           | number and zip, so would not include Fake ST but also any
           | other street in that zip that includes house number 123.
           | 
           | For each of those I'd make the full address from the boundary
           | file: building number, then any direction prefixes, then
           | street name, then any type suffixes ("St", "Ave", etc), then
           | any direction suffixes, then city, then state, then zip.
           | 
           | I'd then compute the Levenshtein distance between each of
           | those and the address given by the user and take the one with
           | the smallest distance.
           | 
           | Anyone know how the companies that provide tax lookup
           | services handle this? I assume they do something way more
           | sophisticated than my hack described above.
           | 
           | [1] https://www.streamlinedsalestax.org/Shared-Pages/rate-
           | and-bo...
        
         | TehCorwiz wrote:
         | By ignoring it until checkout it lets vendors put lower prices
         | on the shelf which encourages more spending. It is
         | intentionally disfavorable to consumers.
        
           | AlexandrB wrote:
           | One could argue that including the taxes in the price makes
           | it less obvious how much tax the government is collecting -
           | which is disadvantageous to taxpayers.
        
             | TehCorwiz wrote:
             | Tax rates are still published and could still be included
             | in line items on the receipt. Like in Europe. the price on
             | the rack is so the consumer understands their out-of-pocket
             | costs. The price on the receipt gives a breakdown between
             | the product and the VAT.
        
         | kevin_thibedeau wrote:
         | Interstate mail order used to be untaxed. That was the benefit
         | that offset the extra cost of shipping. You order from the
         | Montgomery Ward warehouse in Illinois and ship it to your state
         | tax free. Some states expected voluntary reporting despite
         | federal law clearly indicating they don't have a valid claim on
         | interstate trade. Nobody actually did that. The rise of Amazon
         | led to capitulation and the federal courts have made bad
         | decisions ignoring federal law such that online vendors are
         | expected to collect tax even when the business has no nexus in
         | the destination state.
        
       | jedberg wrote:
       | We've had this in California for a couple of years now. It's
       | great! Cancelling subscriptions has been a breeze since it
       | passed.
       | 
       | In fact, a great workaround for anyone else in the USA is to set
       | their home address to California, and then they get the magic
       | unsubscribe button that was otherwise hidden from them.
       | 
       | It is nice to see the administration doing things to help regular
       | people.
        
         | bcherny wrote:
         | Unless you're an iPhone user and it's a promotional email from
         | Apple, in which case there is no way to unsubscribe ("3 free
         | months of Apple Arcade!")..
        
           | mostlysimilar wrote:
           | That's not a subscription you're cancelling though? Isn't
           | this law about cancelling a subscription, not about
           | ads/"promotional email"?
        
             | bcherny wrote:
             | That's fair -- Apple might be in violation of CAN-SPAM, but
             | not the proposed law.
        
           | jedberg wrote:
           | This is about unsubscribing from services. And in California,
           | it's super easy to cancel Apple Arcade.
        
         | blululu wrote:
         | This is a consumer protection law that California has simply
         | nailed. A simply copy/paste of the CA law to a Federal level
         | would be a serious win. The experience of trying to cancel
         | subscriptions/servies in say New York is outrageous by
         | comparison.
        
       | eBombzor wrote:
       | Cable and mobile plans first and foremost. Those are the worst
       | offenders by far.
        
       | cik wrote:
       | I've long since given up on this. I write email filters. I sign
       | up for things under my Fake Name. Unsubscribing is an amazing
       | crapshoot, especially when years later something you know you've
       | unsubscribed from, because you have the email confirmation
       | happens to send an "oops" email. Filtering email is the only
       | thing that works, and ever since I adopted this approach I'm down
       | to an average of zero marketing mails a week. I'll stay here.
        
         | fckgw wrote:
         | This isn't about emails.
        
       | joshstrange wrote:
       | I wish I could unsubscribe from the political SMS messages that I
       | never subscribed to in the first place (they all address someone
       | with a different name than mine). No amount of "STOP" or
       | reporting as spam will stem the tide. I get 2-3 of these a day
       | minimum, they just hop to a new number when I block one of the
       | numbers. I'd love to find who is providing this sending
       | infrastructure and sue them but I done have the time/energy.
       | 
       | That coupled with the BS I've had to deal with sending SMS's the
       | fully respect "STOP"'s is infuriating.
        
       | iancmceachern wrote:
       | Start with the New York Times, I like their paper, but not their
       | subscriber retention policies.
        
       | o32845o234j wrote:
       | One time, like a decade ago, I went through my inbox and clicked
       | all the unsubscribe buttons from the previous month. The quantity
       | of junk mail I got over the subsequent month exploded. I'm pretty
       | sure the majority of the time you click an "unsubscribe" button,
       | the person you're unsubscribing from sells your info to other
       | companies with the "this is a real living person, they clicked on
       | our button" label. I just put everything in spam now. I don't
       | trust anyone.
        
         | cchi_co wrote:
         | That sounds frustrating.
        
       | cchi_co wrote:
       | I just don't understand. If I want to unsubscribe from a list or
       | subscription service, I'll do it anyway. Does such a system
       | really work, and are there people who don't unsubscribe?
        
       | dev1ycan wrote:
       | Unrelated: but can we also force websites to have SIMPLE settings
       | pages? has anyone tried to change ANYTHING at all from a facebook
       | page via settings? how is that legal?
        
       | toss1 wrote:
       | Let's be clear about this; credit where due: this is NOT simply
       | "The US Government".
       | 
       | This is a Biden administration initiative; the latest step in
       | consistent hard work to free US residents from corporate "heads
       | we win, tails you lose" dark patterns.
        
       | jmugan wrote:
       | Organizations seem to create new lists faster than I can
       | unsubscribe.
        
       | ivanjermakov wrote:
       | It is very easy to set up filters to make emails coming from some
       | sender to automatically skip the inbox.
       | 
       | https://support.google.com/mail/answer/6579?hl=en
       | 
       | https://support.microsoft.com/en-us/office/manage-email-mess...
        
       | caseysoftware wrote:
       | Apply the same to political candidates, campaigns, and PACs and
       | I'll consider taking it seriously.
        
       | sushid wrote:
       | I can't wait to see this law enacted by 2040.
        
       | dkga wrote:
       | This would be awesome. Another thing on my wish list is a
       | requirement to simply reject all cookies, a la lynx. I absolutely
       | hate having to deselect some cookies while feeling like I am
       | treated as an idiot for accepting "absolutely essential" cookies
       | that are of course not essential at all.
        
       | butz wrote:
       | How about making it harder to subscribe with email address that
       | you do not own? Some silly sausage is using my email address
       | while shopping and I am receiving their clothing receipts. I am
       | still convinced, that clicking "unsubscribe" only provides
       | information that email address is used and that leads to even
       | more spam from even more unusual places. E.g. fake dating
       | websites, where new one is created almost each month just to be
       | replaced by another. And they keep sending a lot of spam.
        
       | itopaloglu83 wrote:
       | I think it should've been worded as "easier than signing up" not
       | as easy as. Companies will now make you go through 5 different
       | simple pages so that they can make the account deletion harder.
       | 
       | I think the easier solution is to let individuals sue these
       | companies for their time. You sent me X spam emails or made me
       | spend Y hours to cancel, so pay me Z thousand dollars for
       | inconvenience. Once the financial incentive of putting people
       | into black design patterns is removed, the practice will quickly
       | disappear.
        
       | beryilma wrote:
       | It is my policy these days to investigate how easy it is to
       | cancel/delete a service or subscription before I register for it,
       | which is incidentally why I will never ever be a Comcast
       | customer.
        
       ___________________________________________________________________
       (page generated 2024-08-12 23:02 UTC)