[HN Gopher] FTC launches probe into 'surveillance pricing'
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       FTC launches probe into 'surveillance pricing'
        
       Author : m463
       Score  : 94 points
       Date   : 2024-07-24 02:39 UTC (2 days ago)
        
 (HTM) web link (www.cnbc.com)
 (TXT) w3m dump (www.cnbc.com)
        
       | SoullessSilent wrote:
       | Some form of this (without AI) has been practiced in the past.
       | How does one get around this?
       | 
       | Remote hosted disposable web browser instance and add items to
       | non logged in cart then login once you see the prices so the
       | offline cart is merged to your account?
       | 
       | Does anyone know a reliable method?
        
         | sadboi31 wrote:
         | No because the pricing is based on the perception of actual
         | person/distinct (lived) personality. It's hard to capture these
         | things in a purely headless way. You need to feed realistic
         | sensor(wifi/bt/mic) data + location data (gps + wifi) to get
         | accurate ads.
         | 
         | Without doing anything illegal and without broadcasting your
         | intent on trying to espouse something criminal maybe pretend to
         | have an affair (and encourage others to pretend to do the same
         | or similar).
         | 
         | Separate communication apps on disposable visa, different
         | google playstore account, different phone number, etc#. Trust
         | that wifi+bluetooth+cellular proximity will link the phones
         | together.
         | 
         | After a few weeks-months that second phone should be the
         | similar enough to their actual profile for you to setup a
         | remote residential proxy (w/ effective split tunnelling setup)
         | for other people to funnel unique but similar requests through.
        
           | fragmede wrote:
           | It's also depends on where you come from. The price if you go
           | to the airline's website directly may not match what you'd
           | get off you come in via http://flights.google.com or
           | http://expedia.com or http://kayak.com or whomever.
        
       | llamaimperative wrote:
       | Odd Lots (an excellent Bloomberg podcast) recently did a great
       | episode on this topic:
       | https://www.bloomberg.com/news/audio/2024-06-03/odd-lots-how...
       | 
       | Lina Khan's FTC continues to look where attention is warranted.
       | I'm not sure there's anything necessarily bad going on here, or
       | presumably there's some bad/some good, but it's definitely
       | something that regulators should be paying close attention to.
       | Tech + data enables totally new and very opaque pricing schemes.
        
         | datavirtue wrote:
         | Outlaw it so you don't regulatory resources. This is about
         | companies dynamically setting (increasing) prices based on the
         | demographics of the user. This is anti-market activity.
        
           | trod123 wrote:
           | At its core, it is price fixing, and already technically
           | illegal.
           | 
           | There is no sound argument that can be made that weights in
           | AI software programed in don't have biases created by
           | human's, and won't ever engage in illegal activity. They are
           | just trying to make the argument, its not illegal because an
           | AI does it.
           | 
           | We have already seen how Amazon uses their bait and switch
           | algorithms (dynamic pricing) and there is more to learn about
           | with regards to Project Nessy.
           | 
           | It is anti-consumer activity, which can only occur in
           | concentrated business sectors (oligopoly/monopoly).
        
             | fuzzfactor wrote:
             | >At its core, it is price fixing
             | 
             | Sounds more like price variation to me.
             | 
             | >It is anti-consumer activity
             | 
             | Roger, maybe even worse.
        
               | ryandrake wrote:
               | I think OP means "price gouging" rather than fixing. Or,
               | if you're a libertarian and want a positive spin,
               | "increasing prices to exactly what the market will bear".
        
             | pessimizer wrote:
             | > At its core, it is price fixing, and already technically
             | illegal.
             | 
             | In what way? Price fixing is when competitors agree not to
             | compete.
        
           | llamaimperative wrote:
           | You don't think e.g. a barber shop should be allowed to offer
           | discounted haircuts to homeless folks? Weird case but a real
           | one, and is why "just outlaw it" is not often a good
           | solution.
        
             | jasonlotito wrote:
             | Marketed Price: $20 versus Homeless Price: $0
             | 
             | Decreasing. Okay.
             | 
             | Marketed Price: $20 versus Price Gouging based on a
             | specific individual: $100
             | 
             | Increasing. Not Okay.
             | 
             | You don't know e.g. the difference between decreasing and
             | increasing? Weird but a real issue, and is why education is
             | important.
        
               | vlovich123 wrote:
               | This seems to make sense in your head but I fail to see
               | this argument. Increase/decrease seems to be something
               | you're deciding on in your head.
               | 
               | Marketed price for billionaires: $1000 Middle America
               | discount price: $20 Price for you: $100 because you're
               | not a billionaire but richer than middle America.
        
             | datavirtue wrote:
             | You are way off base. The issue is with hiding information.
             | It's fine if the white iPerson knows a black man with an
             | android is getting a different price. I think the
             | philosophy you are falling back on is that you offer
             | something for a price, person pays price if they find
             | value.
             | 
             | Turning the market against the consumer using a machine is
             | outright dystopia.
             | 
             | The theoretical market that we are all striving for is one
             | where all actors have as much information as possible.
             | Profit garnered from information assymetry is waste, waste
             | creates problems and ultimately slows economic growth.
             | 
             | Or we can just keep playing: "I got mine, fuck you."
        
         | cyanydeez wrote:
         | Im guessinh a handful of these pricing plans do price things
         | after intent, and do so to increase profits.
         | 
         | Most of the economic system needs a throttle between minutes
         | and dayd to prevent fuckery that comes with technowizardy.
        
       | bitcurious wrote:
       | This is excellent; surveillance pricing means the death of a
       | competitive free market.
       | 
       | Imagine if your airline knew precisely how badly you needed to be
       | at your destination and knew your $ net worth. Flying to your
       | father's funeral? That'll be 20k. Flying for cancer treatment?
       | 30k.
        
         | fragmede wrote:
         | United used to offer a discount for bereavement or medical
         | emergency flights but they stopped doing that in 2015.
        
         | wesselbindt wrote:
         | While I agree with you completely that this is absolutely
         | undesirable, I don't see the relation to competition.
         | Competition between airline carriers still exists no? Delta
         | might charge 20k, and United might charge you 19k or whatever.
         | Seems like competitive market to me. Shitty sure, but shitty
         | and competitive are not mutually exclusive.
        
       | pedalpete wrote:
       | The way I see it, pricing for market demand is fine, pricing for
       | individual demand is not, particularly when the pricing is blind
       | to the user.
       | 
       | It's already a bit strange when I'm on a plane and know the
       | person sitting next to me paid 1/2 what I did, and they're
       | aggressively stealing the arm-rest.
       | 
       | It's different when the airline says "we know you were looking
       | for a flight on this day and time because you checked twice
       | before buying a ticket, so each time you checked, we increased
       | the price, because we figured you were more likely to buy.
       | 
       | This example has nothing to do with the market, it's strictly
       | targeting me as an individual.
       | 
       | I had an experience with Uber where I cut myself and had to get
       | stitches, so put my destination as a local hospital. Instant 3x
       | surge pricing, but what am I going to do, bleed out? I got in the
       | car and the driver said "I was about to switch off because it's
       | been completely dead all night." It was immediately obvious to me
       | that Uber would go "oh, you need to go to the hospital, you'll
       | pay more", preying on the need.
        
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       (page generated 2024-07-26 23:11 UTC)