[HN Gopher] Bouba/kiki effect
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       Bouba/kiki effect
        
       Author : cscurmudgeon
       Score  : 61 points
       Date   : 2024-06-16 19:50 UTC (3 hours ago)
        
 (HTM) web link (en.wikipedia.org)
 (TXT) w3m dump (en.wikipedia.org)
        
       | Retr0id wrote:
       | HN is kiki
        
         | jesprenj wrote:
         | Mastodon is bouba?
         | 
         | "?" is bouba "!" is kiki
        
         | tigerlily wrote:
         | Bouba is you
        
         | re wrote:
         | Not sure if this is a reference to the game "Baba Is You",
         | recently discussed here:
         | https://news.ycombinator.com/item?id=40689759
         | 
         | But that post did make me think of this effect, especially as
         | another character in the game is named "Keke"
        
           | bhaney wrote:
           | Reference goes the other way. The character names in _Baba is
           | You_ are explicitly references to this effect
        
       | thih9 wrote:
       | Previous discussion from 2021:
       | https://news.ycombinator.com/item?id=27885703
        
         | dang wrote:
         | Thanks! Macroexpanded:
         | 
         |  _Bouba /Kiki Effect_ -
         | https://news.ycombinator.com/item?id=27885703 - July 2021 (94
         | comments)
         | 
         |  _Bouba /kiki effect_ -
         | https://news.ycombinator.com/item?id=8372550 - Sept 2014 (1
         | comment)
         | 
         | (Reposts are fine after a year or so; links to past threads are
         | just to satisfy extra-curious readers)
        
       | moritzwarhier wrote:
       | The waveforms for "Bouba" are less "spiky" I'd guess: fewer
       | overtones, less noisy, more tonal, so more round and quasi
       | periodical
        
         | viraptor wrote:
         | Fourier transform is a "bouba -> kikki" transform.
        
         | OmarShehata wrote:
         | this implies that humans have an intuitive sense of the shape
         | of the waveform, which I think would be surprising!! And also
         | empirically testable
         | 
         | (not saying you're wrong, but it's not necessarily obvious to
         | me as true. The sound is a vibration/signal, how our brains
         | interpret it may have no correlation to its "shape". Do we have
         | an intuition for "spiky" electromagnetic signals? maybe we do,
         | that's why looking at nature, smooth curves and such, is
         | empirically more relaxing for people than artificial
         | environments..?)
        
           | moritzwarhier wrote:
           | Higher frequencies carry more energy, also every human has a
           | sense of waveforms. It's called "sound". Tonality and sound
           | differentiation are deeply important to speech as well as for
           | recognizing animals. Then there's music, of course :)
           | 
           | But I guess you were getting at some sort of synaesthesia?
           | 
           | Indeed an interesting question how that is related.
           | 
           | I was referring to waveforms because of the duality with
           | sound
        
             | rcxdude wrote:
             | I think the surprising thing would be if the logic goes
             | high frequency -> spiky waveform -> spiky shape, because
             | that would imply that that particular representation of the
             | sound is being used as part of the intuition. Which would
             | be unusual, as it's not generally how people experience
             | sound (for sure the opposite doesn't really occur: even
             | someone very used to looking at waveforms will struggled to
             | actually understand a sound by looking at the waveform to
             | anywhere near the detail of listening to it). Even with
             | synesthesia it tends to be associated with
             | colors/feelings/smells etc in a way that doesn't tend to
             | match with technical representation of sound.
        
               | moritzwarhier wrote:
               | Well how would you imagine a spiky sound from say, a
               | synthesizer?
               | 
               | Guess it would have lots of overtones / not a smooth
               | signal curve (Fourier duality)
        
         | amelius wrote:
         | I wonder what the outcome would be if they said "bouba" in a
         | high-pitched voice, and "kiki" in a low-pitched voice.
        
         | amatic wrote:
         | I think it's just that bouba has o, and kiki has k. Also the b
         | is half-round, and I is more spiky. Visual differences, not
         | auditory. edit: You make a round shape with your mouth in o
        
           | ifdefdebug wrote:
           | The article says it also works in some languages without a
           | writing system.
        
       | jesprenj wrote:
       | What about the effect where for some pairs of words that don't
       | theoretically have ordering preference (kiki/bouba vs
       | bouba/kiki), (plus/minus vs minus/plus), (on/off vs off/on),
       | (positive/negative vs negative/positive) have some psychological
       | order that most people use and if the other ordering is used, it
       | sound weird?
       | 
       | Does this effect have a name?
        
         | viraptor wrote:
         | Yes, there's a Vsauce short about that, but given the amount of
         | them there's no way I'll find it...
         | 
         | Edit, found it another way: "Irreversible binomial"
         | https://en.wikipedia.org/wiki/Irreversible_binomial
        
           | jimbobthrowawy wrote:
           | Reading examples of unwritten rules in the English language
           | always feels kind of unsettling to me. Like the order
           | adjectives are supposed to appear in.
        
         | foreigner wrote:
         | I've noticed that comparing languages - e.g. in Hebrew they say
         | "less or more" instead of the English "more or less".
        
           | stavros wrote:
           | Same in Greek, now that you mention it.
        
         | incognito124 wrote:
         | Yes. As per etymologynerd, English speakers tend to like
         | trochaic stress rhythm in sentences, like "salt and pepper" or
         | "lee and sophie" where a different ordering sounds weird.
        
         | tantalor wrote:
         | Those are idioms.
        
         | JoshTriplett wrote:
         | Even among words that _do_ theoretically have an ordering
         | preference, some people have different habits. I knew someone
         | who habitually said  "three or two", rather than "two or
         | three".
         | 
         | Leaving aside the effect of prosody mentioned in another
         | comment, I think the rest of it is habit, together with the
         | brain's tendency to group things. If you're used to hearing
         | "plus or minus", your brain may be grouping it together into a
         | phrase whose meaning you understand directly without
         | decomposition, so if you hear "minus or plus" there's a moment
         | of having to map the components to the composite meaning,
         | together with wondering if the speaker intends the difference
         | to have a meaning.
         | 
         | (In mathematics, there's a reason to have both +- and [?],
         | since you can use them both in the same equation when you need
         | "minus when the other one is plus, and plus when the other one
         | is minus". For instance, a+-b[?]c means "a+b-c or a-b+c".)
         | 
         | I don't know if this has a name, but if it does I'd love to
         | know it.
        
         | adzm wrote:
         | You might be interested in reading up on branching and related
         | concepts
         | 
         | https://en.wikipedia.org/wiki/Branching_(linguistics)
         | 
         | https://en.wikipedia.org/wiki/Head-directionality_parameter
        
         | mtndew4brkfst wrote:
         | In (US?) English if you were to describe some thing and you had
         | many adjectives for its size, color, origin, age, a visual
         | pattern like "polka dot" or striped, and so on - many native
         | speakers (at least in my region) would intuitively assemble
         | that clause in the same order as each other without really
         | being able to clearly articulate why. There are some supposed
         | grammar rules that inform it but in my circles people just
         | explain it as basically due to vibes. It was definitely not
         | anything I remember from my public school education growing up.
         | 
         | If I'm describing a large, heavy, square, shiny, metal, block -
         | that's the order that feels right for me. If I try shifting any
         | pair of those around it just _feels weird_ and the farther
         | apart they appear in my original ordering, the weirder the swap
         | would feel for me.  "square metal heavy shiny large block" has
         | awful 'mouthfeel', as it were. It's also a bit jarring to hear
         | aloud.
        
           | bee_rider wrote:
           | Big shiny square metal block doesn't look so bad to me, but
           | big shiny heavy square metal block does. Perhaps big it is
           | the switch back and forth... big and heavy are fuzzily size-
           | like characteristics while shiny is not...
           | 
           | Is a big shiny square metal block the same thing as a big
           | square shiny metal block? I'm not sure. I think the former is
           | a big square metal block which happens to also be shiny,
           | while the latter is a big square block made of a shiny type
           | of metal.
           | 
           | Does that make any sense at all?
        
       | paulgerhardt wrote:
       | Fifteen years ago I went to a museum exhibit on Reggio Emilia
       | teaching methods that I still think about once a week or so.
       | (Reggio Emilia is similar to Montessori in that it is child-led
       | exploration but different in that encourages multiple cross-modal
       | forms of expression to aid comprehension.)
       | 
       | The Reggio Emilia exhibit featured children performing a cross-
       | modal exercise of _drawing_ the sounds of various types of shoes
       | walking down stairs to illustrate the  "Hundred Languages of
       | Children" concept. It showed how kids translate auditory
       | experiences into visual ones - high heels would been drawn with
       | spikey patterns and construction boots would be big wavey ones.
       | This is reminiscent of the Bouba-Kiki effect. But other smaller
       | nuances such as duration translating to span and loudness to
       | magnitude.
       | 
       | I took away a fascinating insight from childhood cognition:
       | children effortlessly bridge sensory modalities, an ability that
       | often diminishes in adults to the point that asking an adult to
       | "draw this sound" or "build something that feels like this smell"
       | is met with a blank look but which a child is often completely
       | game to try. Tasking an adult with a cross-modal assignment
       | literally does not compute.
       | 
       | This cross-modal perception revealed that children possess a
       | remarkable synesthetic intuition, using diverse forms of
       | expression to understand and interpret the world--an ability I
       | had completely forgotten as an adult, which hindered my
       | communication with young children in early education
       | environments.
       | 
       | It highlighted the importance of nurturing cross modal
       | communication styles and once one notices it (like in say Mr.
       | Rogers opening ritual to use multiple queues to engage children's
       | parasympathetic nervous system) one unlocks a whole new
       | vocabulary with not just children but adults. It's been a
       | powerful tool in my creative toolbox since.
        
       | userbinator wrote:
       | "Bouba" sounds like a slang term for a certain part of the human
       | anatomy which is also rounded and curvy.
        
       | ComplexSystems wrote:
       | I have always thought this association is partly from some
       | intuition we have about the mechanical and acoustic properties of
       | hypothetical things that would have this shape.
       | 
       | The shape with sharp, jagged edges would occur in real life if it
       | were made of some hard material, perhaps, like glass, metal, etc.
       | The shape with the soft, curvy lines would occur if it were made
       | of something softer and possibly elastic.
       | 
       | It doesn't take much intuition to guess that the sharper shape
       | will produce a sound closer to "ki," with sharp transients and
       | lots of high frequencies - like a piece of glass or metal falling
       | - and the rounded one perhaps closer to "bou," with softer
       | transients and perhaps a time-varying resonant frequency as the
       | shape is malleable (think of the sound of a drop of water
       | landing).
        
       | why_at wrote:
       | I always thought Bouba/Kiki would make cool "matching" tattoos.
       | 
       | Strangely, everyone I've asked says they would want to be Bouba.
       | No one wants to be Kiki.
        
       | atleastoptimal wrote:
       | Seems very self-evident/obvious. In real life, soft, round things
       | make soft, muted sounds. Sharp things make higher pitched,
       | shorter sounds. The sounds of bouba and kiki reflects this.
        
         | meowface wrote:
         | Plus the letters in "bouba" appear rounder than the letters in
         | "kiki".
        
       | otho wrote:
       | Someone made a script (for English) based on this concept:
       | https://pcho.net/takeluma/
        
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       (page generated 2024-06-16 23:00 UTC)