[HN Gopher] Gainax, known for 'Evangelion' anime production, goe...
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       Gainax, known for 'Evangelion' anime production, goes bankrupt
        
       Author : lnyan
       Score  : 217 points
       Date   : 2024-06-10 15:09 UTC (7 hours ago)
        
 (HTM) web link (www.japantimes.co.jp)
 (TXT) w3m dump (www.japantimes.co.jp)
        
       | Something1234 wrote:
       | Seems like the franchise is safe just a bunch of executives at
       | some subsidiary squandered everything.
        
         | atomicnumber3 wrote:
         | That's my takeaway too.
         | 
         | "Gainax tried to rebuild itself with the support of Khara,
         | which currently owns the rights to the Evangelion series and of
         | which Anno serves as president."
         | 
         | So all the actual franchise stuff was with Anno in Khara, and
         | Gainax was the creative staffing for the anime/movies?
        
           | noirscape wrote:
           | Gainax was bought in 2019 by Studio Khara, Studio Trigger,
           | Kadokawa Group and Studio Gaina (a former subsidiary) after
           | the previous CEO got arrested for inappropriate behaviour
           | around teenage VAs.
           | 
           | Khara and Trigger are the successor studios to Gainax as in
           | that those are the studios made by their biggest creatives,
           | and it's to my understanding that all relevant IPs from the
           | creatives behind Khara and Trigger during their time at
           | Gainax were transferred to them after the buyout. The only
           | Gainax IP that's not owned by the creative behind it is FLCL,
           | since Gainax sold the rights for it to Production I.G. in the
           | late 2000s.
           | 
           | Another, more indirect, successor studio to Gainax is Studio
           | Cloverworks at A1 Productions, although that one was mostly
           | general staff.
           | 
           | That said, it's not like Gainax did much in the ~5 years
           | between the formation of Studio Trigger and the buyout; they
           | released exactly one anime and one OVA. There was pretty much
           | nobody creative left at the company to make anything,
           | specifically because the CEO got cold feet on approving
           | creative projects.
        
             | dragontamer wrote:
             | Sounds like the bankruptcy system is working correctly
             | then.
             | 
             | All the valuable assets are going to the people who matter:
             | Cloverworks, Trigger and Khara. Its a bit sad for Gainax as
             | an entity to be collapsing, but the individuals who bring
             | us these stories (through producing, acting, animating, or
             | other skills) still exist out there.
             | 
             | I'll definitely say that Evangelion 3.0 + 1.0 from Studio
             | Khara lost a lot of the mech-design that made Gainax
             | great... but its clear that all the "mech designers" are
             | alive and active over at Studio Trigger.
             | 
             | Its sad to see the team split up, because nothing like
             | Evangelion (90s) will ever come out again. But on the other
             | hand, these other studios are clearly active and seemingly
             | successful. So the show goes on...
        
               | noirscape wrote:
               | Yeah, it's sad in that they're a pretty massive name
               | that's going away (and one of the few studios mostly
               | known for doing original work rather than adaptations),
               | but it's been a long time coming and the actual losses
               | are minimal (it's really only FLCL but that happened
               | years ago).
               | 
               | One small correction though: no IPs will be transferred
               | to Cloverworks as far as I know. Cloverworks didn't
               | really get any specific creatives from Gainax, moreso
               | just that a lot of the intermediate staff that you
               | usually don't hear about ended up at Cloverworks. (Which
               | to my understanding was largely a coincidence: A1 had
               | formed Cloverworks, put out hiring ads and in the next
               | month, Gainax basically declared they weren't ever going
               | to make any experimental anime again, causing a mass
               | exodus from the company.)
        
         | chc4 wrote:
         | Squandered, along with things like "commit massive tax fraud
         | that caused several executives to go to jail and be forced to
         | pay millions of dollars of fees"
        
       | ordinaryradical wrote:
       | The real talent left to form Studio Khara, I think it part
       | because of this kind of mismanagement.
       | 
       | Gainax has a long history of financial follies despite having
       | created one of the most successful anime in history.
        
         | isk517 wrote:
         | Also Studio Trigger.
        
           | Cyph0n wrote:
           | Mostly Trigger. They are currently working on Delicious in
           | Dungeon, which starts off slow but evolves into an amazing
           | story.
        
             | quink wrote:
             | And, thanks in no small part to the final collapse of
             | GAINAX, they've announced a second season of Panty and
             | Stocking after getting the rights.
        
             | dragontamer wrote:
             | Delicious in Dungeon, Cyberpunk: Edgerunners, Little Witch
             | Academia, and Kill la Kill.
             | 
             | Trigger is knocking it out of the park. Clearly a top-tier
             | animation studio of the last decade.
        
               | dimmke wrote:
               | Cyberpunk: Edgerunners is such a killer anime, it's
               | honestly one of my top all time favorites even though you
               | can tell it had a small budget.
               | 
               | Even their less popular stuff I dig. I just watched
               | Darling in the Franxx and I'm about to start Kiznaiver.
        
               | dragontamer wrote:
               | I dunno if you can call Darling in the Franxx "less
               | popular". At least in my circles it seems like a hugely
               | popular work. A lot of people like it but I do consider
               | it a bit of a waifu-trash anime, lol. So I didn't think
               | it was as critically good writing as the other stuff I
               | listed.
               | 
               | Kinznaiver is on the less popular side. As is BNA (Brand
               | New Animal). The Tokusatsu community seems to like the
               | SSSS.(Gridman/Dynazenon) anime, but arguably taking the
               | Gridman name makes them more into Tokusatsu than the
               | anime community anyway.
        
               | jandrese wrote:
               | It's really hard to take an anime seriously when the
               | girls outfits have butt handles. Darling in the Franxx
               | got a lot of attention, but a lot of that was the meme
               | crowd have a field day with it.
        
               | GaggiX wrote:
               | Not really everyone watches anime "seriously", you can
               | watch them in a more light-hearted way. I'm a big fun of
               | Kill la Kill really because of how silly and over the top
               | it is, same for the second season of JoJo.
        
               | jandrese wrote:
               | I actually liked KLK, even with the sometimes extreme
               | levels of fanservice. I think the thing that made KLK
               | work for me is how it was both a love letter and at the
               | same time a direct challenge to the cosplay community.
               | 
               | Franxx however tossed me out when the robots are
               | controlled by dry humping teenagers. There's a level of
               | pandering at which I just couldn't take it anymore.
        
               | GaggiX wrote:
               | So you whine that Franxx has girl outfits with "butt
               | handles", but then you like Kill la Kill, an anime that
               | is so unapologetically about fan service. Actually funny.
        
               | dragontamer wrote:
               | Sorry to intrude into this discussion but... Franxx is a
               | different level than Kill la Kill.
               | 
               | Have you seen the two shows? I know if you've only seen
               | Kill la Kill where the BDSM "Disciplinary Captain" gets
               | power from whipping himself, it sounds like things can't
               | get any more hypersexualized, but somehow Franxx made it
               | more awkward than Kill la Kill ever made it.
               | 
               | A big problem is that the romance / dating aspects of
               | Darling in the Franxx were front and center, so the
               | characters are supposed to have sexual attraction /
               | romantic feelings for each other. So somehow all these
               | sex-jokes just landed differently / in a totally
               | different context than Kill la Kill's more joke-heavy
               | style.
               | 
               | Somehow its different when the characters involved are
               | "seriously" romantically involved with one another.
               | Because now we as the audience are seriously considering
               | the implications of these positions or sex-jokes /
               | whatever.
        
               | jandrese wrote:
               | I think you've expressed it perfectly. Both KLK and
               | Franxx are fanservice heavy, but Franxx made it awkward
               | and uncomfortable to watch. To be fair, there are some
               | parts of KLK that go beyond as well, but they don't
               | appear until later in the series. Franxx put it front and
               | center in the first episode.
        
               | dimmke wrote:
               | I had not heard of it until a month or two ago and yeah
               | parts of it were definitely a bit cringe in the classic
               | anime fashion but I liked the story and art style
               | overall.
        
               | Akronymus wrote:
               | Can't forget about stuff like the gridman series of
               | series, BNA and even a movie, promare.
        
             | lukan wrote:
             | I watched the beginning of Delicious in Dungeon.
             | Interesting weird and funny concept, but seemed too shallow
             | and I do not like the overly dramatic anoying way of
             | talking, or rather screaming all the time by the female
             | character (I know it is characteristic to some Anime). But
             | if there is an actual story to be found, I might have to
             | give it another shot..
        
               | 12345hn6789 wrote:
               | There is a story and decentish world building. It's just
               | slow. Most of it happens from off handed comments the
               | characters make. It's there! I can understand not wanting
               | to watch 3 hours of anime to get background information
               | though.
        
               | Cyph0n wrote:
               | It's quite slow - I would suggest giving it 8 or so
               | episodes.
        
             | velcrovan wrote:
             | Are they actually still working on Delicious in Dungeon?
             | The last episode in season 1 comes out this week, and I've
             | been looking for confirmation that another season is coming
             | but to no avail so far.
        
               | Cyph0n wrote:
               | No clue! I guess I could have phrased that a bit
               | differently - my point was that Trigger is still churning
               | out quality anime.
        
             | Night_Thastus wrote:
             | I wasn't totally sold on it for the first ~4 episodes or
             | so. I especially didn't like Marcille's role in it.
             | 
             | However, from around episode 5 onward, it started getting
             | REALLY good.
             | 
             | I think the thing I appreciate the most of DiD is that it
             | really feels grounded in its setting. Every character and
             | detail feels like it connects and is a part of a cohesive
             | setting. There's a lot of anime that isn't like that.
             | 
             | It also has a good sense of tone. It knows when to take
             | things seriously and when to cut loose and joke and
             | balances those two fairly well.
             | 
             | It's willing to have some slower and calmer sections which
             | I like. (Though IMO I'd like even more)
             | 
             | It's unfortunate to say this, but it's basically one of the
             | only _good_ anime I 've seen in maybe a decade. Most of the
             | stuff out there is so terrible...
        
               | dragontamer wrote:
               | > It's unfortunate to say this, but it's basically one of
               | the only good anime I've seen in maybe a decade. Most of
               | the stuff out there is so terrible...
               | 
               | A lot of the shows that get meme'd to top status are
               | pretty terrible at writing. The top shows are more about
               | drawing style + music rather than contemplating the
               | story.
               | 
               | The strongest "story" shows of the 2014 through 2024
               | decade are:
               | 
               | * Ranking of Kings
               | 
               | * The Promised Neverland S1 (S2 drops the ball but at
               | least finishes the story).
               | 
               | * I actually have a softspot for Studio Trigger's "Little
               | Witch Academia" (2017), an innocent school-setting /
               | slice of life. Its probably my favorite Studio Trigger
               | work actually (Gurren Lagaan is their best stuff ever
               | IMO, but that was done when the team was still
               | technically Gainax). I would argue the "techno-witch"
               | Croix Meridies, who serves as the antagonist (with her
               | "break tradition, embrace technology") has aged well as
               | we moved from 2017 into 2024. The focus on tradition from
               | the protagonists (and Shiny Chariot + her motif of the
               | North Star) vs technology+progress (Led by Croix
               | Meridies, obviously a riff on the Southern Cross / South
               | Astronomy) is a simple, but relevant, debate. Nothing
               | outright villainous but instead is a lower-stakes debate
               | appropriate for the setting, and I bet it will be a
               | timeless story moving forward.
               | 
               | Its Studio Trigger however, so expect things to get
               | kicked up a notch as the ending arc comes about. But the
               | bulk of the storytellilng / philosophical debate is well
               | thought out and likely timeless.
               | 
               | * OddTaxi
               | 
               | -------
               | 
               | I'm slowly going through what many have considered were
               | thoughtful anime of the past decade, but I haven't
               | actually finished these yet.
               | 
               | * Sonny Boy
               | 
               | * Rascal does not dream of Bunny Girl sempai
               | 
               | * I'm surprised by "Toilet Bound Hanako-kun" and need to
               | see where its going. Genre-aware ghost trying to help the
               | main character is... actually fun. And the characters
               | were deeper than they were letting on.
               | 
               | -----
               | 
               | I know everyone likes Frieren these days, which I do
               | consider anime of the year. But I purposefully am leaving
               | it off the list for "top of the last decade". I do think
               | other shows have deeper stories / better thought out
               | characters than Frieren (even if Frieren is above-average
               | compared to typical popular shows). Frieren being the
               | best of the popular shows is quite different from best
               | thought-out overall.
               | 
               | I admit that I haven't seen any "Delicious in Dungeon"
               | yet. Maybe its good, but that will have to wait and see
               | until I get a chance to watch it.
        
               | livueta wrote:
               | Have you seen _Showa Genroku Rakugo Shinju_?
        
               | Tade0 wrote:
               | The manga has a lot of side notes and chapters dedicated
               | to just explaining the lore.
               | 
               | There's also a book by the author entitled _Delicious in
               | Dungeon World Guide: The Adventurer 's Bible Complete
               | Edition_ with even more content.
               | 
               | The author really did her homework regarding
               | worldbuilding.
        
               | Cyph0n wrote:
               | Oh we are going to have disagree on that last point: I
               | can name multiple anime of the same caliber from just the
               | last few seasons alone :)
               | 
               | On the contrary, I think we are getting more quality
               | anime per season than ever before.
        
           | GauntletWizard wrote:
           | "Gainax Bounce" and "Gainaxing" just had a flow to them,
           | though. The world just won't be the same if we have to rename
           | them... "Trigger Bounce" and "Triggering" draw up very
           | different images.
        
             | archgoon wrote:
             | > Trigger Bounce
             | 
             | Mostly makes me think of some EE effect you'd see with a
             | o-scope.
             | 
             | "Yeah, that's not real, it's just Trigger Bounce"
        
               | dmoy wrote:
               | I have an EE degree. Trigger bounce is a real thing.
               | 
               | But it's not an EE thing, it has to do with a firearm
               | malfunctioning in a way such that a normally semi-
               | automatic firearm fires more than once per trigger press,
               | due to some internals on the trigger that I'm forgetting
               | about / don't know about.
               | 
               | Now that I put my EE hat on though, there is a
               | significant parallel to "switch bounce", which is an EE
               | thing.
        
               | aidenn0 wrote:
               | Assuming it's the same thing as hammer follow, it's
               | usually caused by a worn disconnector or hammer.
               | 
               | The disconnector prevents the hammer from moving forward
               | until the trigger is pressed again (semi-auto) or the gun
               | is in battery (full auto, closed bolt). I suspect open-
               | bolt guns don't have one, but I've never looked at the
               | trigger group of an open-bolt gun so can't be sure.
        
             | Akronymus wrote:
             | Sadly, tvtropes removed the link to the video [1] from the
             | page on gainaxing[2]
             | 
             | [1] https://vimeo.com/512552697
             | 
             | [2] https://tvtropes.org/pmwiki/pmwiki.php/Main/Gainaxing
             | 
             | Edit: So, I wanted to check the discussion/history page to
             | see when/why it was removed. Both need a login, and I can't
             | create an account with a disposable address... Feels pretty
             | suspicious.
        
           | ihuman wrote:
           | And Gaina
        
             | quink wrote:
             | Aoki Uru will never get made and even if Top o Nerae 3 gets
             | made, one can consider TRIGGER's entire early catalogue and
             | Gurren Lagann spiritual sequels of sorts already.
             | 
             | And that's it for any of GAINA's projects that have been
             | announced 5 years ago now that might have given a hint of
             | them carrying GAINAX's torch.
        
       | GrumpyYoungMan wrote:
       | Ouch, now that really stings to wake up to. Eva aside, Nadia,
       | Gunbuster, FLCL all stand out among the great anime of the
       | '90s-'00s. Even lesser known series, like KareKano, which Anno
       | had a hand in, really have a vivaciousness to them to them that
       | just isn't that common. RIP Gainax.
        
         | pachouli-please wrote:
         | It stings a little, but most of the Good People have gotten
         | around to other studios anyways. As I understand it gainax was
         | really just an IP holding company for the most part in recent
         | time
        
         | jacoblambda wrote:
         | Honestly I'm super excited for this. An important detail of
         | note is that Studio Khara will be responsible for selling off
         | and distributing IP to interested parties. Realistically most
         | of these properties will go to Khara themself, Trigger, and
         | studios like SHAFT that worked closely with gainax in the early
         | days.
         | 
         | So if anything this is how many of those beloved projects will
         | get out from under Gainax's death grip and get something new
         | other than a pachinko machine.
        
           | MisterBastahrd wrote:
           | Well, their biggest success is pretty much done to death now.
           | NGE has had a series, multiple OVAs, multiple movies,
           | multiple revamp movies... there's really not much else to get
           | out of it unless you want to tell the story of how they got
           | into that mess to begin with, which might be the most
           | interesting part of all of this to its core fanbase given
           | their age. Maybe tell the story of the project up until
           | Shinji's mom dies or something.
        
             | paul_funyun wrote:
             | There's all kinds of fun things that could be done with the
             | franchise. An isekai where an Otaku gets reborn as Shinji
             | and tries to do it right would be great.
        
           | noirscape wrote:
           | They announced that, but all major IPs they had were already
           | transferred to Khara and Trigger a couple years ago (that's
           | why the TTGL movies reappeared in cinema a couple years ago).
           | It's likely just some of the older/less popular stuff that's
           | not easy to assign owners to that will need to be
           | redistributed.
        
         | nebula8804 wrote:
         | >Even lesser known series, like KareKano
         | 
         | Ahh the memories...I'll never forget their style of running out
         | of funds mid series and then switching to the anime version of
         | powerpoint style transitions to tell the remainder of the
         | story! :D
         | 
         | And who can forget Mahoromantic with the quintessential other
         | Anime quirk: The budget runs outs so the important people just
         | die and the credits roll with sad music....the end. :D
         | 
         | I discovered in early high school after investing considerable
         | time into a few series only to be burned by bad endings, that I
         | should try something other than Anime. Its enjoyable but man I
         | can't trust these guys. They suck you in and then leave you
         | hanging too often.
         | 
         | At least Evangelion was good I guess. Guess thats what happens
         | when you have more continual income coming in for a franchise?
         | 
         | Whats old is new again, Amazon and to a lesser extend Netflix
         | are now mass producing content with this trap but at least we
         | can make our voices heard. Back then in the late 90s early 00s
         | we could not as easily complain to the company.
        
       | zdw wrote:
       | The entire anime industry is built on labor that is not
       | compensated well, from many sources:
       | 
       | This whole substack, but in particular:
       | https://news.animenomics.com/p/nafca-anime-worker-survey-lon...
       | 
       | NHK video: https://www.youtube.com/watch?v=q5AR2X6R4TM
       | 
       | From what I can tell, the production does a lot of Hollywood-
       | style accounting where the production companies take most of the
       | profits and most of the actual work is contracted out.
        
         | jacoblambda wrote:
         | An good video on the subject:
         | https://www.youtube.com/watch?v=BDEIPa9b3OU
         | 
         | However in this case with Gainax, the failure isn't due to
         | anime production committee style accounting or anything like
         | that. It's entirely because gainax hemorrhaged all their talent
         | to offshoot studios and then gainax has done effectively
         | nothing other than contract work out and milk IP in the ~15-20
         | years since then.
        
         | Levitz wrote:
         | I think this happens when people have a dream of doing a
         | specific job. As you mentioned, Hollywood does the same thing,
         | as does the videogame industry in general. One could also look
         | at a certain company which name starts with "T" and ends with
         | "esla".
         | 
         | In a way, the work itself turns into part of the compensation
         | so people are willing to have a worse _everything else_ as long
         | as they do the thing.
        
         | kvemkon wrote:
         | Previous discussion on HN: Anime is a $25B industry that pays
         | its animators pennies
         | https://news.ycombinator.com/item?id=39074062
        
           | JumpCrisscross wrote:
           | What is the distribution bottleneck that keeps artists from
           | self organising?
        
             | rightbyte wrote:
             | Burning passion?
        
             | bongodongobob wrote:
             | What prevents any group of workers from self organizing?
        
               | JumpCrisscross wrote:
               | > _What prevents any group of workers from self
               | organizing?_
               | 
               | Some combination of skill, capital and ambition. Running
               | a company is hard, and a specialised skill. Just look at
               | restaurants to see how unevenly distributed
               | administrative skills are.
        
             | rincebrain wrote:
             | Sort of the same problem as game testers.
             | 
             | If there are so many people willing to work for pennies
             | _for the sake of working there_ that even a significant
             | fraction of you organizing a stop-work won't make a dent
             | other than a one-off blip if you arrange so much disruption
             | it hiccups production visibly, there's only so much
             | leverage to exert, since you have nothing they can't just
             | source elsewhere.
        
               | JumpCrisscross wrote:
               | > _there 's only so much leverage to exert, since you
               | have nothing they can't just source elsewhere_
               | 
               | That they're making peanuts is unsurprising. That someone
               | else isn't, is. My question is what value the executives
               | provide. In gaming, it's distribution expertise--a random
               | band of artists probably can't negotiate distribution on
               | a major console.
        
               | meesles wrote:
               | Anime is much the same. Licensing into the west only
               | started in earnest in the last 10-15 years, which late by
               | a lot of standards. I'm sure there are still a small
               | slice of folks who can ink these deals, therefore giving
               | anyone a job at all.
               | 
               | Also let's be real - most 'animators' are just tracing
               | masters into different scenes. There's a small subset of
               | them that are highly skilled, especially on non-original
               | shows that use source material. I'd support paying true
               | character artists and scene artists well, but not copy-
               | pasters which seems like busy-work.
        
               | kjs3 wrote:
               | Oh, man...spot on. We have a friend who was a senior game
               | tester on a Very Big Francise(tm). He regularly worked
               | twice as long every week than I did, made a fraction of
               | the scratch and always said he did it because he loved
               | the gaming biz. OK...I'm down with that...but maybe all
               | of those stress-related health issues might be telling
               | you something. Then he packed up everything and moved
               | north because some assclown ex-ball player conned a ton
               | of people into letting him cosplay being a game studio
               | owner and our friend was one of many who got left holding
               | the bag when that inevitably took a dump. He's still
               | trying to fully recover. Definitely put the industry on
               | the Nope list for me.
        
             | rickdicker wrote:
             | Just based on my own experience and knowledge of the
             | animation industry, it seems to be more of a risk-
             | aversion/lack-of-imagination problem. It is true that
             | getting onto major streaming platforms requires insider
             | knowledge/connections, but there sure are a lot of people
             | using free platforms that anyone can upload to, like
             | YouTube.
        
         | slillibri wrote:
         | Not the entire industry. Kyoto Animation, for example, pays its
         | animators a salary rather than the piece rate many houses do.
         | Sadly, they are the exception not the rule.
        
         | segasaturn wrote:
         | When you look at the end credits for a lot of anime series,
         | you'll see many Thai, Vietnamese and Cambodian names credited
         | for animation. Most animation that doesn't come from a
         | "prestige" studio like Kyoto, Ghibli etc. is outsourced to
         | Southeast Asia.
        
       | segasaturn wrote:
       | The Gainax of the 1990s was not the Gainax of the last decade.
       | Gainax died in the Great Recession and became a hollowed out
       | shell of a studio that only existed to collect royalties on their
       | past work. So this is not a major loss.
        
       | nottorp wrote:
       | > Its business conditions began to deteriorate around 2012, due
       | to careless management by executives, and the company lost its
       | anime production capabilities following an exodus of its creative
       | staff.
       | 
       | I'm not an expert in anime but the article basically says it
       | started to die in 2012-2014 or however long it took for the
       | artists to leave, right?
        
         | kipukun wrote:
         | Gainax's financial troubles are well documented in an interview
         | with Hideaki Anno, where he detailed how the company was pretty
         | dysfunctional from the start. The company's president was
         | arrested for tax fraud in 1999, for example. This has been a
         | long time coming.
        
           | p_l wrote:
           | Ask not why GAINAX bankrupted, ask how the hell it survived
           | so long.
           | 
           | Memes about GAINAX running out of money to finish series go
           | all the way back to Gunbuster, which was their fourth
           | production, and second under the name GAINAX.
           | 
           | The second production, Daikon IV, survives thanks to piracy
           | because they didn't license them music used :V
        
             | jandrese wrote:
             | Gunbuster ran out of money to pay colorists by the end of
             | the series, which was only 4 episodes. Evangelion also
             | clearly ran out of budget by the end of the series, and
             | that was after some blatant cost saving scenes repeatedly
             | appearing in the show, like very very long elevator rides
             | where nobody moves and the only action is a floor counter
             | ticking down, or watching the counter on a Walkman slowly
             | tick by. Almost taunting the audience with the counters on
             | the obvious padding scenes.
        
               | p_l wrote:
               | The funny thing is, the studio claims last episode of
               | Gunbuster was done black&white on purpose - in fact, that
               | black&white was more expensive the way they did it than
               | otherwise.
               | 
               | Unfortunately I suspect that outside of the people
               | directly involved we won't ever hear properly. The
               | rumours flew around since early 1990s, and there _is_ the
               | part that Gunbuster was originally supposed to be a TV
               | series (AFAIK), and as result the plot was extremely
               | compressed into those 6 episodes that we got ultimately.
               | 
               | And it's not like the studio was not known otherwise for
               | wild swings even when they didn't run out of money...
               | (anyone remembers how Mahoromatic ended?)
        
               | justsomehnguy wrote:
               | I think it's true (at least partially), you transfer the
               | outline to a cel and then colour it, any issues are
               | covered by the paint.
               | 
               | With B&W you need to transfer the shading and you can't
               | just (literally) fill the gaps with a colour.
        
             | GuB-42 wrote:
             | My favorite "no budget" moment was in Kare Kano, a lesser
             | known Gainax adaptation of the shoujo manga of the same
             | name.
             | 
             | The second half as a whole is clearly made on the cheap,
             | but episode 19 is special, it is all paper cutouts on a
             | stick, most likely from the storyboard, on top of recycled
             | backgrounds.
        
               | jcl wrote:
               | My favorite was toward the end of the Evangelion series,
               | where they generated flashback footage by shooting the
               | _backs_ of earlier cels.
        
       | dvncan wrote:
       | "Its business conditions began to deteriorate around 2012, due to
       | careless management by executives, and the company lost its anime
       | production capabilities following an exodus of its creative
       | staff."
       | 
       | no creative, no business
        
       | looperhacks wrote:
       | Let's face it, Gainax was only an empty shell of its former
       | glory. Most of the "important" people left for Khara and Trigger
       | and Gainax has done nothing of importance for more than ten years
       | or so?
       | 
       | Also, financial troubles is probably the most Gainax thing
       | possible
        
         | PaulHoule wrote:
         | _Evangelion_ is almost 30 years old. The fact that they can 't
         | name a newer hit anime for them is the problem. I don't know
         | about the economics but from a creative standpoint the anime
         | industry seems quite healthy having recently produced a lot of
         | great shows like _Sousou no Frieren_ , _Oshi no Ko_ , and
         | _Konosuba Season 3_ in the last year or so.
        
           | dragontamer wrote:
           | Ranking of Kings is the underrated gem people need to go and
           | watch. And is my pick for best anime of the last 5ish years.
           | 
           | Its a bit of a shonen, but hitting shonen tropes isn't
           | necessarily a bad thing. And Ranking of Kings does it in a
           | relatively fresh way, and absolutely nails the "Brothers
           | Grimm" style to fairy-tale magic and lore. (Yes, kid-friendly
           | on the surface, but then deep blood-magic involving the
           | grinding of bones and drinking of blood to infuse deep
           | magicks into the story and lore). Bonus points that the
           | battle scenes are done by the venerated Studio Wit.
           | 
           | -------
           | 
           | With regards to Gainax: their last big hit was Gurren Lagaan
           | in 2007 IMO. But even Evangelion 3.0 + 1.0 was Studio Khara,
           | not Gainax.
           | 
           | You're not wrong, but Gurren Lagaan is a great work, even if
           | all those particular animators left Gainax shortly afterwards
           | and started Studio Trigger. Most people consider Gurren
           | Lagaan to be Studio Trigger for some reason but remember that
           | group was still technically employed by Gainax when Gurren
           | Lagaan came out.
        
             | PaulHoule wrote:
             | On one level I liked _Gurren Lagann_ but on another level
             | it seemed frequently stupid to me and not covering any
             | ground that wasn't covered in other anime (I think _Martian
             | Successor Nadesico_ ) ten years before. But it was a real
             | success for Gainax but the authors of article don't mention
             | it.
        
               | jmcgough wrote:
               | Yeah, that was Imaishi though who left to found Trigger -
               | since then has directed Kill la Kill, Cyberpunk
               | Edgerunners, some other great but lesser known stuff like
               | Promare
        
               | labster wrote:
               | Most fiction doesn't cover ground that hasn't been
               | covered elsewhere, just like ice skaters rarely come up
               | with new tricks -- it's all about grade of execution for
               | both. _TTGL_ is mainly dumb when its characters are dumb,
               | which is often because they literally grew up in Plato's
               | Cave.
        
               | soundnote wrote:
               | Part of the fun of TTGL is that normally you'd stumble
               | onto
               | 
               | "Our friends' hopes and dreams are etched into its body,
               | transforming the infinite darkness into light! Unmatched
               | in Heaven and Earth, one machine equal to the gods!"
               | "SUPER GALAXY GURREN LAGANN!" "We're gonna show you the
               | power... of the human race."
               | 
               | and be like "ehh, that's kinda silly".
               | 
               | After 20+ episodes? Your brain is sufficiently gooey that
               | you just go "wooow..."
        
             | bossyTeacher wrote:
             | I second RoR. It is really original which is really rare in
             | the overcrowded and generic shounen world
        
             | jon_richards wrote:
             | > that group was still technically employed by Gainax when
             | Gurren Lagaan came out
             | 
             | Huh, TIL.
             | 
             | Gurren Lagaan is surprisingly meta. One of the big problems
             | with the fight-focused anime formula is that they
             | constantly one-up themselves, eventually power spiraling to
             | unsustainable levels. So Gurren Lagaan's plot revolves
             | around an energy literally called "spiral power" and how
             | unsustainable it is.
        
             | etiam wrote:
             | One of those so called 'nitpicks', but Lagaan is the
             | successful Indian cricket musical drama from 2001, the
             | mecha would ususally be transcribed Lagann.
             | 
             | Thanks for the tips and thoughtful comments.
        
           | dimmke wrote:
           | Yes but Evangelion is so massive and popular it'd be enough
           | to sustain a studio. Gainax does not have the rights to NGE
           | though. They only produced the original series back in the
           | 90s.
           | 
           | Hideaki Anno literally setup a brand new studio specifically
           | to do the rebuild films:
           | https://en.wikipedia.org/wiki/Khara_(studio)
        
             | PaulHoule wrote:
             | Doesn't have the staying power of _Gundam_ which has
             | survived postmodernism by producing spin-off shows about
             | people who build Gundam models. (Gee I gotta build that
             | Haro I have sitting around...)
        
               | shagie wrote:
               | Adam Savage did a build on Tested back in the lockdown
               | period...
               | 
               | Adam Savage's First Gundam Build--RX-78-2 Perfect Grade
               | Unleashed! https://youtu.be/xfmD1yYqP6k
               | 
               | There's also another channel that is in the "I wish I had
               | the time / talent / inspiration to do those things..."
               | Two Expensive Models, One Epic Diorama!
               | https://youtu.be/q7vCFKRHloE
               | 
               | The Gundam model build shows up in my YouTube feed
               | occasionally despite me not looking for them.
        
               | fendy3002 wrote:
               | Gundam is usually a recycled stories (teenager ride an
               | ace robot to war) with new toys.
               | 
               | How can Evangelion recycle their stories? Nobody want to
               | see depressed, horny teenager forced to ride a robot so
               | everyone can be turned into orange paste every two years.
        
               | jeffwask wrote:
               | It's always felt like a stretch them trying to turn this
               | story into a franchise. It's like a Death Note franchise
               | it just doesn't make sense.
        
               | PaulHoule wrote:
               | Exactly, _Evangelion_ is about the end of the world which
               | can only end once. That may make it poignant but it doesn
               | 't have the staying power of _Gundam_ or _Macross_ or
               | _Pretty Cure_ where they can keep telling variations of
               | the same story in different places and times
               | indefinitely. (Funny to think how they weren 't sure if
               | they'd finish the first season of _Futari Wa Pretty Cure_
               | so their budget for writing and direction was zero for a
               | few episodes in the middle that were mostly
               | incomprehensible scenes of people being corrupted, turned
               | into monsters, and walking around doing things Kung Fu
               | masters would do in _Dragonball Z_ until suddenly the
               | show started making sense again... And of course they
               | went on to make another 20+ seasons)
        
               | com2kid wrote:
               | > Exactly, Evangelion is about the end of the world which
               | can only end once. That may make it poignant but it
               | doesn't have the staying power of Gundam or Macross or
               | Pretty Cure where they can keep telling variations of the
               | same story in different places and times indefinitely
               | 
               | Various Gundam series take place across different
               | universes, there is no reason a series based on "the
               | world is ending" can't do the same thing - share thematic
               | elements across different sets of characters.
               | 
               | Heck you could even make each series explore a different
               | element of the human psyche.
               | 
               | IMHO the real issue is Evangelion is such a mind fuck
               | that finding ways to reach that level of WTF is hard, and
               | also the cultural zeitgeist moves on, and I doubt if
               | Evangelion was related today it'd have the same impact.
               | Kind of like how a lot of cyberpunk stuff is still
               | around, but it has to be somewhat re-invented for each
               | decade, because while some of the themes of the original
               | 1980s stuff is still relevant, you can't just cut and
               | paste, today's youth feels a different sense of
               | hopelessness than what was felt in the 80s!
               | 
               | Same thing with 1990s material, super edgy goth cyberpunk
               | vampires don't hit the same in 2024 as they did in 1994.
               | 
               | So finding writing staff that can keep up with making
               | Really Good Stuff decade after decade, and who also want
               | to do rehashes of the same material, may prove hard.
               | 
               | But still, a series of Evangelion universes all focused
               | on different types of trauma would be interesting to see!
        
               | serf wrote:
               | >Various Gundam series take place across different
               | universes, there is no reason a series based on "the
               | world is ending" can't do the same thing - share thematic
               | elements across different sets of characters.
               | 
               | NGE has done that plenty. The early works, dating sim
               | games, plastic models, fan fiction, manga, etc have all
               | had 'alternate universe' entries -- which suits the
               | series just fine since that concept is explored even in
               | the original series via Shinji's 'instrumentality
               | scenes'.
        
               | NickC25 wrote:
               | Gundam (MSG, in particular) is sort of about the world
               | ending. Colony drop killing billions right off the bat.
               | 
               | Yeah the other spin-offs not related to the UC storyline
               | are definitely more in the "angsty ace pilot teen with
               | completely-overpowered-weapon-as-a-plot-device" category
               | but there's so many of them, who's counting at that
               | point?
               | 
               | While the mecha are all cool as heck, definitely felt the
               | OG series and the spinoffs (008th MS Team, 0079: Stardust
               | Memory, Zeta Gundam etc) are the best because they tell
               | different aspects of a larger story.
               | 
               | [?] Gundam was quite cool though, neat story.
        
               | serf wrote:
               | NGE isn't really about the world ending, it's about the
               | forced ending of humanity as we know it; we're even left
               | to see what the world looks like post-humanity in EoE.
        
               | Shank wrote:
               | Eva is pretty sustainable, just not for Gainax. Studio
               | Khara has been selling Eva merchandise and related
               | materials through brands like Radio EVA for a while.
               | 
               | Gainax just kind of doesn't have any of the IP anymore,
               | for various reasons.
        
               | GuB-42 wrote:
               | > Studio Khara has been selling Eva merchandise.
               | 
               | Including a partnership with ASUS ROG which led to the
               | infamous "Evangenlion" motherboard.
        
               | gavmor wrote:
               | Which aspects of postmodernism threaten which aspects of
               | the _Gundam_ franchise? Or are you just alluding to the
               | dominance of _digital_ goods over _physical_ hobbies such
               | as model-building? I 'll admit, I don't know where the
               | money comes from. Is it really 80:20 merchandising:media?
        
               | lmm wrote:
               | I think their point is simply that a Gundam series about
               | building model Gundams is a very postmodern thing (and,
               | perhaps, that the rise of postmodernism has made it
               | harder for a 100% unironic Gundam series to succeed).
        
               | dimmke wrote:
               | When I say it could sustain a studio, I just mean revenue
               | from merchandise sales etc... It's such a popular IP
               | there's an entire theme park devoted to it.
               | 
               | I'd say NGE is absolutely more popular than Gundam. I
               | think there's a perfect "target age" to get into NGE, and
               | that age is 13-15 and new generations discover it.
               | Quentin Tarantino once said the same thing about a lot of
               | his old movies.
        
               | dimmke wrote:
               | To attempt to put _some_ metrics to this, NGE is in the
               | mid 40s of the top 50 most popular anime list on MAL:
               | https://myanimelist.net/topanime.php?type=bypopularity
               | 
               | No Gundam series is in the top 50.
               | 
               | It's also the _oldest_ anime in that top 50 list, which I
               | think is really indicative of how popular it is. The only
               | other one that 's even from the 90s is Cowboy Bepop.
        
               | aidenn0 wrote:
               | OT, but: I really don't understand why _Death Note_ is so
               | popular. It was an above average first season that went
               | downhill super fast. I gave up on it the first episode
               | after the recap episode (26 if Wikipedia is right), and
               | nothing in my conversations with other people have led me
               | to believe the last dozen or so episodes would change my
               | opinion on it.
        
               | PurpleRamen wrote:
               | Gundam lives from the model-sales. The anime is just
               | advertisement and justification for a new collection of
               | models.
        
           | agumonkey wrote:
           | Also creates a difficult precedent to beat.
        
           | PurpleRamen wrote:
           | If a massive hit like evangelion is your benchmark, then
           | everything will fail in comparison. Gainix had many good
           | productions even after NGE, but if management sucks, then
           | success will not help. And they haven't released anything new
           | for nearly a decade now.
           | 
           | > I don't know about the economics but from a creative
           | standpoint the anime industry seems quite healthy having
           | recently produced a lot of great shows like Sousou no
           | Frieren, Oshi no Ko, and Konosuba Season 3 in the last year
           | or so.
           | 
           | Anime is dying, permanently, since decades. It's a very
           | unhealthy exploitive industry, similar to the infamous
           | Hollywood-accounting. And I guess with AI this will only
           | become worse. But most productions are not anime-originals
           | anyway, they usually originate from books or manga, and the
           | creative animation work is rather small and generic at the
           | end.
        
         | creamyhorror wrote:
         | Alongside their general mismanagement under their President
         | Yamaga[1] e.g. giving their management unsecured loans of
         | company funds[2], they've been doing random crap like tomato
         | farming.[3] They wouldn't have lasted so long without Hideaki
         | Anno's ( _Eva_ ) support for old times' sake.[1] They've been a
         | deadbeat since 2012; it's just been a long downhill road to the
         | inevitable end.
         | 
         | [1] https://evankaiser.medium.com/hideaki-anno-on-gainax-
         | taintin...
         | 
         | [2] (Japanese only)
         | https://www.oricon.co.jp/news/2330666/photo/1/
         | 
         | [3]
         | https://www.animenewsnetwork.com/interest/2016-04-12/gainax-...
        
         | pknomad wrote:
         | It's also not surprising. Anime studios rarely make money off
         | their work. The only exceptions that I can think of are KyoAni
         | and A1 since they have IP ownership, or have financial backing
         | from a bigger company like Sony, respectively.
        
         | michaelt wrote:
         | Yeah the fact the reporter decided Gainax's headline
         | achievement was an anime from 1995 kinda says it all.
        
           | jcranmer wrote:
           | Not necessarily. Studio Ghibli's headline achievement would
           | likely be considered to be Spirited Away (although I prefer
           | Princess Mononoke), which is nearly as old, but they've still
           | put out some solid work since then.
           | 
           | As dragontamer pointed out, Gainax has also produced Gurren
           | Lagann in 2007, which is definitely a pretty big hit, even if
           | it wasn't the phenomenal success of Evangelion.
        
             | throw4847285 wrote:
             | It's all been downhill since Daicon IV!!!
        
             | radicalbyte wrote:
             | Gurren Lagann is rated #1 series of all time by many anime
             | fan, myself included. It's a masterpiece, although the
             | cultural impact isn't of the same level as Evangelion.
        
             | bee_rider wrote:
             | That's Ghibli though. The company that somehow can do
             | Disney style mass appeal and contemplative art films, often
             | at the same time.
             | 
             | Gainax makes fantastic, often quite out there, shows that
             | play with anime tropes. Their addressable market is people
             | who are already at least somewhat anime fans.
        
           | karmasimida wrote:
           | I mean that anime is Evagelion, it is like using Star Wars to
           | showcase Lucasfilm, there is most accurate representation of
           | the studio's accomplishment, as well as assets (used to be).
        
         | astrobe_ wrote:
         | When I look at the credits of popular animes, very often I see
         | what looks like Korean names, as if most of the animation has
         | been outsourced. Could it be related?
        
           | jmcgough wrote:
           | American animated shows have been outsourcing to Korea since
           | at least the 90s
        
             | jbm wrote:
             | Definitely before that; The Transformers had a lot of their
             | work done in their 3rd season by Korean Studios and that
             | was 86.
        
       | xg15 wrote:
       | I guess Gainax finally got its own Gainax Ending.
        
         | timetraveller26 wrote:
         | Darng I came late to make that joke.
         | 
         | For the curious:
         | https://tvtropes.org/pmwiki/pmwiki.php/Main/GainaxEnding
        
       | harimau777 wrote:
       | I'm not an expert in this area, but a friend who is into anime
       | said that the company that the rights to these series are being
       | sold to is owned/operated by the same guy that made many of them.
       | So he felt that in this case we were lucky that this is almost
       | "Gainax went bankrupt and sold their properties to Gainax".
       | 
       | Again, I'm not an expert so I can't verify, but this seems like
       | one case where maybe things are ending up alright.
        
       | fareesh wrote:
       | one might say they achieved instrumentality
        
       | slillibri wrote:
       | As a side note, the small worlds museum (from the article image)
       | is pretty cool. I spent a couple of hours there on a rainy day in
       | Tokyo. I assume they are going to keep the Tokyo-3 part of the
       | exhibit after this.
        
       | morkalork wrote:
       | No more gainax bounce?
        
       | karmasimida wrote:
       | As for Evagelion series, most of the creatives and copyright
       | itself have moved into khara.
       | 
       | GAINAX had been in the vegetative state for many years now.
        
       | schaefer wrote:
       | End of Evangelion, indeed.
        
       | LarsDu88 wrote:
       | I remember watching the final episode of Evangelion several years
       | ago. A few minutes into it, it's as if they simply ran out of
       | animation budget and it went full slide show. And that was their
       | greatest success.
        
         | 123yawaworht456 wrote:
         | just in case you don't know, there's an actual ending.
         | 
         | https://en.wikipedia.org/wiki/The_End_of_Evangelion
        
           | 79a6ed87 wrote:
           | Maybe an unpopular opinion, but I prefer the original ending
        
             | timetraveller26 wrote:
             | We probably are in the minority, but I do appreciate the
             | uniqueness of that ending, it feels like the interior of a
             | chaotic psyche.
        
             | aidenn0 wrote:
             | I only liked the original ending after _End of Evangelion_
             | helped explained WTF was going on. I watched the last two
             | episodes like 6 times and couldn 't figure it out.
        
       | neilv wrote:
       | > _Its business conditions began to deteriorate around 2012, due
       | to careless management by executives,_
       | 
       | Is blunt writing like this typical of journalism within Japan,
       | for Japanese audiences?
        
         | lmm wrote:
         | Japan Times is written by Americans for Americans.
        
       | irusensei wrote:
       | Evangelion this TTGL that. We are never getting another P&S G are
       | we?
        
         | Trellmor wrote:
         | Studio Trigger is working on new P&S G project.
         | 
         | https://www.animenewsnetwork.com/news/2022-07-02/studio-trig...
        
         | albl wrote:
         | Trigger has a new project in the works, it was announced last
         | year:
         | 
         | https://www.animenewsnetwork.com/news/2023-07-01/trigger-unv...
        
       | wwilim wrote:
       | It all comes tumbling down, tumbling down, tumbling down...
        
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