[HN Gopher] Meta Reports First Quarter 2024 Results
       ___________________________________________________________________
        
       Meta Reports First Quarter 2024 Results
        
       Author : jsrn
       Score  : 96 points
       Date   : 2024-04-24 20:12 UTC (2 hours ago)
        
 (HTM) web link (investor.fb.com)
 (TXT) w3m dump (investor.fb.com)
        
       | HDThoreaun wrote:
       | Results look good to me, EPS about double yoy, reality labs still
       | losing billions. Stock down 12% after hours though so I must be
       | missing something I guess
        
         | nextworddev wrote:
         | guidance not that great, also crowded trade
        
           | HDThoreaun wrote:
           | Revenue down from last quarter but q4 is usually good for
           | adtech I think. Next quarters guidance seems decent to me but
           | I guess market was expecting more. q1 2023 was definitely a
           | bit of a low point for meta so the yoy stats might be a bit
           | misleading but hard for me to be upset about anything here.
           | Ad impressions up 20% again somehow lmao
        
         | matsemann wrote:
         | It's so weird to me. My Facebook feed is dead, no one posts
         | anymore. The last weeks they spam me with notifications about
         | nothing to get me back in and creating fake engagement. "Peter
         | you added as a friend in high school but have never spoken to
         | since or ever interacted with on the platform commented on a
         | meme page, check it out".
        
           | kredd wrote:
           | Facebook is just groups and marketplace, sprinkled with some
           | ads, at least for my age group and area. But groups are very
           | active, especially neighbourhood ones, where I get my hyper
           | local news basically.
        
           | asadm wrote:
           | blue app is dead mostly. But instagram is def not!
        
             | psunavy03 wrote:
             | For when people are so stupid that reading is hard and they
             | need pictures . . .
        
               | bobthepanda wrote:
               | the facebook feed is also mostly pictures and memes so
               | not sure how that's any different
        
       | jsheard wrote:
       | Oof, another $4 billion in the hole for Reality Labs. I really
       | want VR to succeed but seeing the biggest player by far still
       | struggling to find any path to profitability (or even breaking
       | even) after iterating on it for a decade makes it hard to be
       | optimistic.
        
         | harles wrote:
         | I'm not sure it's a good business strategy, but I am glad to
         | see ad money fueling more interesting tech than more profitable
         | ads.
        
           | mostlysimilar wrote:
           | Don't worry. The ads come once they establish themselves as
           | the dominant player.
        
             | harles wrote:
             | Maybe. It is nice to see cash transactions and subscription
             | models in the space. There's a chance (maybe it's slim)
             | that new computing paradigms will bring new business models
             | without ads. Maybe I'm just an optimist.
        
               | mostlysimilar wrote:
               | I wouldn't bet on it. Meta is leading the pack right now
               | and they're an advertising company. I wouldn't expect an
               | advertising company to choose a model without
               | advertising.
        
               | jrussino wrote:
               | > new computing paradigms will bring new business models
               | without ads
               | 
               | My fear about LLMs emerging as a commonplace computing
               | tool is that they seem like such an obvious target for a
               | whole new type of advertising & propaganda. Whatever you
               | think about the potential for something like "superhuman
               | AGI", it seems clear to me that LLMs have the potential
               | to become better and better at generating text that can
               | convince and persuade.
               | 
               | My nightmare dystopia is that we end up in a society
               | where we're constantly interacting with LLM agents all
               | the time, and they're so undeniably useful that we don't
               | want to abandon them, but buried deep in each of their
               | prompts is something along the lines of "prioritize being
               | really good at your main task, cultivate trust and
               | dependence in the user, but in the background always be
               | looking for ways to subtly influence them to be more
               | likely to support our sponsors; here's the current list
               | of sponsors with weights based on how much they're paying
               | us ..."
        
               | ianstormtaylor wrote:
               | Sounds much closer to an _apologist_ than an _optimist_
               | if you ask me.
               | 
               | Although more charitably, a _future_ apologist--who maybe
               | has good intentions, but hasn't stepped back to gain
               | context and realized that their projection is at odds
               | with the systemic incentives in play.
        
               | robertlagrant wrote:
               | > There's a chance (maybe it's slim) that new computing
               | paradigms will bring new business models without ads
               | 
               | They are:
               | 
               | - pay a monthly subscription
               | 
               | - rent out your brain for computational power in a SAAS
               | startup
               | 
               | - ads
        
             | wongarsu wrote:
             | But they are the dominant player, and have been for many
             | years.
             | 
             | Their only real competitor in terms of market share right
             | now are Sony's Playstation VR headsets, and Meta is easily
             | outcompeting them. The HTC Vive is far behind in sales, and
             | Apple hopes to sell as many headsets in an entire year as
             | the Playstation VR2 sold in the first 6 weeks (which is
             | still impressive considering the order of magnitude price
             | difference). Everyone else seems to be in enterprise-sales
             | mode, which drives profit but not market share. Well,
             | except for ByteDance's Pico, but they don't seem to be
             | doing great outside of China.
        
           | renegade-otter wrote:
           | The days of interesting tech have been gone for a couple of
           | decades now. Every technology is now being quickly
           | enshitified. It's ALL about selling you crap.
           | 
           | The nerd Internet was the best, but it's never coming back.
           | 
           | The bandwidth gave us streaming - okay, I'll give you that,
           | but we had that before. It's more of an infrastructure thing
           | than "interesting" tech.
        
             | autokad wrote:
             | I been hearing this term 'enshitified' a lot lately. I am
             | curious to its source and why it seems so much more
             | prevalent recently. Do you have any insight into that?
        
               | jsheard wrote:
               | https://en.wikipedia.org/wiki/Enshittification
        
               | renegade-otter wrote:
               | It's when monetizing your users is more important than
               | maintaining and growing your product.
               | 
               | With AI, it's going to get even worse. I mention that in
               | this new post I just wrote:
               | https://renegadeotter.com/2024/04/22/artificial-
               | intelligence...
        
             | scottm01 wrote:
             | There's literally an ad on the front page right now for a
             | YC startup hiring engineers to protect patient privacy.
             | Follow the link? The company exists to better sell ads
             | based on patient data (but in a "compliant" manner).
        
               | whiplash451 wrote:
               | Link?
        
               | scottm01 wrote:
               | Gone now -- I don't remember the name (unless this was
               | the fastest pivot ever recorded, it was not Glass Health,
               | which currently has a now hiring ad up[1])
               | 
               | [1] https://news.ycombinator.com/item?id=40149581
        
             | zeroonetwothree wrote:
             | I hate the recent "enshittification" trend. It seems to
             | come from some place of entitlement in which people think
             | they deserve to get everything for free. Surprise: you only
             | get what you pay for.
        
               | anjel wrote:
               | Sounds like you might have been too young to enjoy the
               | 90s Internet
        
               | lovecg wrote:
               | My new high end washer and drier come with an iphone app
               | that notifies you when it's done. It comes with non-
               | optional spam notifications for their other products and
               | subscriptions. It seems that the market of "pay more to
               | get a product without ads" is increasingly disappearing.
        
             | brigadier132 wrote:
             | The nerd / weirdo internet still exists, it's just not in
             | your safe space.
        
             | binary132 wrote:
             | It can come back (in a new form obviously), we just have to
             | build it and secure it, and not relinquish it.
        
           | melenaboija wrote:
           | I guess something interesting will come up from this but I
           | see it more like investing in technology to create new type
           | of ads.
        
         | tinyhouse wrote:
         | Well, there's still no killer app. The productivity use case is
         | a gimmick. Apple vision pro is also not selling well. The big
         | promise is entertainment but it's not there yet.
        
           | jsheard wrote:
           | It would be an anti-climax for the history books if it turns
           | out we invented a device right out of sci-fi, but it's
           | actually kind of _meh._
        
             | jncfhnb wrote:
             | We really didn't though. We're nowhere close to the dream
             | of VR.
        
           | jstummbillig wrote:
           | I wonder if there simply is no killer app using the current
           | approach. Maybe we will have to hook into the brain.
        
           | SV_BubbleTime wrote:
           | Half Life Alyx was an amazing VR game. It was the only
           | amazing VR game.
           | 
           | Everything else has been OK.
        
         | nextworddev wrote:
         | Met some business dev people at Reality Labs and they
         | themselves don't exactly what they are selling. Which is very
         | worrying.
        
         | blackeyeblitzar wrote:
         | It is possible that now is the right time to keep investing in
         | it. They already have huge sunk costs, but a lot has changed
         | since they began. LLMs became a thing. Display tech has
         | continued to evolve quickly. There is more information on the
         | market after seeing how products from Sony, Apple, and others
         | have done. Meta also recently announced their new OS and their
         | more-open platform strategy. Mobile processors are also
         | evolving quickly. All of these things can open up possibilities
         | - and even if it isn't a sure thing, maybe it is worth placing
         | a bet?
        
           | rurp wrote:
           | Placing a bet is one thing, but Facebook is spending enough
           | money to fund a moderately sized country. I don't mind that
           | they are doing it though, even though I think it's a terrible
           | business decision. Facebook spends plenty of money on things
           | that are worse for the world and maybe we'll eventually get
           | some interesting tech out of it.
        
         | ApolloFortyNine wrote:
         | The fact that they spend more than everyone else does in the
         | space combined just blows my mind. Their Horizon worlds is
         | literally just a worst VR chat which was developed for <$100
         | million. Their os frontent for the quest is great, but how many
         | devs can you even realistically have having an impact.
         | 
         | And that $4 billion is just per quarter. I honestly would love
         | to see a full breakdown. Nintendo's entire revenue is 12
         | billion, which is less than Meta VR spends alone, and that
         | includes everything Nintendo does, including developing games.
         | How has Meta spent so much and has so little to show for it?
        
           | jsheard wrote:
           | I'm guessing a big chunk of those losses are from selling the
           | hardware at a loss, which is a fine strategy if you're Sony
           | or Microsoft and can easily make that money back from game
           | licensing and subscriptions, but the Quest has (a) a
           | reputation for people buying one and then barely using it,
           | and (b) a subset of active users who only use it to play
           | SteamVR games without ever giving Meta a cent after the
           | initial purchase.
           | 
           | I don't know exactly how much they're losing on each Quest
           | they sell, but the fact that it's _significantly_ cheaper
           | than any  "dumb" headset that requires a PC or PS5 to do all
           | of the heavy lifting, despite having what's effectively an
           | entire smartphone built-in says it all really.
        
           | pie420 wrote:
           | it's very obviously "creative" accounting. Facebook is
           | throwing lots of other expenses into the VR bucket to make
           | other departments look better.
        
             | StressedDev wrote:
             | That is a very serious charge. Do you have any proof or are
             | you just making things up?
        
               | threeseed wrote:
               | In June 2022, several artificial intelligence (AI)
               | initiatives that were previously a part of Meta AI were
               | transitioned to Reality Labs. This also includes Meta's
               | fundamental AI Research laboratory FAIR which is now part
               | of the Reality Labs - Research (RLR) division.
               | 
               | https://en.wikipedia.org/wiki/Reality_Labs
        
               | joshspankit wrote:
               | This is wild.
               | 
               | Their accounting could massively hurt the VR industry (to
               | the point, the comment above about how it's too bad VR
               | can't be profitable).
               | 
               | IMO it's not AI or VR that will take over, but a
               | combination of the two.
        
               | HDThoreaun wrote:
               | All the ai research is under reality labs through FAIR.
               | Theyre spending billions on GPU buy alone. You can claim
               | gen ai is a necessity for the metaverse but I do think
               | its a bit misleading to say VR lost 4 billion this
               | quarter when a huge amount of that went to an open source
               | LLM
        
           | ionwake wrote:
           | Why don't they just hire devs who have clearly spent years
           | building their own 3d projects alone, bootstrapping
           | themselves? Tbf they tried to interview me during my peak
           | where I had already made my own networking engine and a
           | custom 3d env but I was too scared to interview after hearing
           | they prefer fresh code monkeys out of college .
           | 
           | Just offering some advice I think they reap what they sow
           | with their unfortunately overfitting in their main? choice of
           | applicant.maybe I'm wrong
           | 
           | To be fair to Facebook - they actually did offer me an
           | interview
           | 
           | TLDR; im a self made millionaire now I'm just saying the
           | people you want are the ones that don't apply, too busy
           | coding instead of applying to FAANGS
        
           | curiousllama wrote:
           | Reality Labs includes a bunch of AI stuff. I assume a bunch
           | of this is training compute for Llama 3/4
        
           | threeseed wrote:
           | > The fact that they spend more than everyone else does in
           | the space
           | 
           | We don't know how much Apple spent on Vision Pro.
           | 
           | The project has been going on for at least a decade.
        
           | goles wrote:
           | Surprised to see so many people negative on meta in this
           | thread. I've used VR at conventions and buddies houses but
           | I've been holding off on picking up a headset for a couple of
           | revisions until they are in their sweet spot of development.
           | Where most of the kinks are worked out, there's a good
           | library of Apps and games, and doesn't require enthusist
           | level commitment which I don't have the time or patience for
           | anymore.
           | 
           | Recently picked up a Quest 3 and it's honestly astonishing. I
           | (half) joking had the thought when they get to the Quest 5 or
           | 6 and can get the cost down humanity is gonna be in serious
           | trouble. I brought it to a family gathering and one person
           | went out and bought one the next day. Another is going to
           | pick one up as soon as they can find a good deal used.
           | 
           | Horizon worlds is admittedly a little goofy but this is one
           | of the first revision of it. And it works well as drop in for
           | some Apps like escape rooms which probably saves some dev
           | work. I only breezed through the report but it looks like
           | their numbers are up massively YOY.
           | 
           | Only complaints is passthrough is still a little distorted
           | but an enormous improvement. Battery life could still be
           | better but a battery pack helps balance the heatset anyway.
           | Also you can't directly connect to steamVR without going
           | through Quest link which I can't see any reason for other
           | than being anti-competitive and user hostile.
           | 
           | The matrix is coming and I got a feeling metas gonna own it.
        
             | chaostheory wrote:
             | Im not surprised about the negative comments. I'd be more
             | surprised if the negative commenters have even tried VR. VR
             | and AR are just such a huge paradigm shift that according
             | to the data, only tweens and children "just get it" as a
             | demographic group without a lot of coaxing and explaining.
             | I would say that it's their generation's NES. Being an
             | adult VR enthusiast feels like being part of something like
             | the homebrew computer club, well until Quest came along.
        
               | nkingsy wrote:
               | Tweens and children are the only ones with supple inner
               | ear linings.
               | 
               | As a 40-yo VR enthusiast, I can't play anything that
               | requires elective X/Y movement (first person shooter)
               | without getting sick. The "teleport" mechanic is really
               | clunky.
               | 
               | My kids can play anything and never get sick.
               | 
               | My parents can't even do a driving sim without getting
               | dizzy in a couple of minutes.
        
             | swatcoder wrote:
             | Anecdotally, the pattern many of us have seen keep
             | happening over the last 5+ years is that enthusiasm and
             | novelty is very very high when first discovering these
             | modern lightweight headsets but then usage just falls off a
             | cliff after a while.
             | 
             | You're in the first phase. Maybe the second phase won't
             | arrive for you.
             | 
             | They're extremely exciting, but seem to get a little same-y
             | or something. Only insiders really know, but there might be
             | a bit of an invisible ceiling that _somebody_ still needs
             | to figure out how to break through in order to keep
             | engagement up. It might be a killer app, it might be a
             | further advances in mixed reality, it might be continued
             | reduction in weight or increases in display quality, but it
             | also might just be that there 's an inherent limitation
             | that prevents them from taking over the world. Not every
             | cool gadget does.
        
           | Zetaphor wrote:
           | I think it's reasonable to assume that a pretty large portion
           | of this is going into R&D. They've shown multiple prototypes
           | that are addressing different technologies/techniques for
           | improving the clarity and quality of VR experiences.
           | 
           | I could be mistaken, but I believe they were the ones to
           | pioneer varifocal displays, a technology which has still yet
           | to ship in an HMD. The earliest prototypes relied on
           | physically moving the lens, where the latest prototypes are
           | using some form of electrically charged lens that changes its
           | focal distance based on voltage.
           | 
           | Once you start going down the rabbit hole of projects they've
           | either announced or have been leaked it's easy to see how you
           | could spend that kind of money, and that's only the stuff we
           | know about.
        
         | willmadden wrote:
         | "The hardware isn't ready yet."
        
         | rvz wrote:
         | > "But seeing the biggest player by far still struggling to
         | find any path to profitability"
         | 
         | I would have agreed if Reality Labs was its own startup but
         | they are supported by Meta. With that said, $12BN profit in one
         | quarter for Meta is somehow "struggling"?
         | 
         | Wait until you see the wave of unprofitable AI startups and
         | companies raising capital forever without a path to
         | profitability in sight.
         | 
         | Meta can afford to spend billions into Reality Labs, until that
         | unit itself becomes profitable. They are totally fine and it is
         | still business as usual and they will be sitting comfortably
         | for another decade.
         | 
         | The rest of the so-called AI startups taking in VC capital on
         | the other hand...
        
         | xyst wrote:
         | I don't see VR becoming mainstream. At least today anyways.
         | It's very niche. Hardware is clunky. The software is locked to
         | Apple or Meta APIs. It's difficult to explore when the
         | manufacturers put up so many walls within their walled up
         | ecosystems.
        
           | RicoElectrico wrote:
           | Today's VR is good, but not $100B market good. The SV
           | managerial class has read too much into all the NYT
           | bestsellers about "disruptive innovation" and now every
           | goddamn product category must be "disruptive". Nothing can
           | "just exist" anymore...
        
           | 999900000999 wrote:
           | Within a decade, full VR will be available in a standard pair
           | of glasses.
           | 
           | Eventually we'll probably move to a single OS that runs
           | everything, your phone , computer , vr, will all be a single
           | device( or course us old folks will probably still prefer
           | monitor so).
        
             | Quekid5 wrote:
             | Just like fusion is juuuuust 20 years away... for the last
             | 30 years.
             | 
             | Not saying they're the _same_ level of difficulty /tech,
             | necessarily, but there's a reason we have the term Hype
             | Cycle. We had one for VR about 25-30 years ago. Recently,
             | we've had Second Hype Cycle... maybe next it'll be for
             | realsies or it'll be Third Hype Cycle for VR?
             | 
             | Apologies for the jadedness, but... you see enough of the
             | meta at some point :)
             | 
             | EDIT: What's the actual killer app for VR _for the general
             | population_ ? We 're already over-saturated with a plethora
             | of entertainment.
        
               | 999900000999 wrote:
               | Imagine being able to put on glasses, and instantly have
               | your computer. Your hands are tracked so you can type
               | without a keyboard.
               | 
               | This replaces the computer for most people. With Windows
               | on ARM you could probably build something like this
               | today, but it's still too billy.
               | 
               | If I had a billion dollars I'd be working on a single
               | device that replaces everything. Your phone, your TV( or
               | at least sync to it so content is seamless). Then I'd
               | sell it below cost with a subscription of some sort.
               | 
               | With an open source model at a reasonable markup.
               | 
               | That's the endgame for Meta. You'll never leave their new
               | ecosystem.
        
         | wkat4242 wrote:
         | They just do it wrong.
         | 
         | If you see how poor Horizons is compared to something like
         | VRChat that operates on a shoestring budget compare to meta's.
         | Or something like viverse.
         | 
         | Their hardware is OK, but not groundbreaking. Their metaverse
         | platform is really poor compared to the competition, although
         | what they do have over the others is the ability to create in-
         | world instead of in Unity. But really that doesn't stop
         | creators. The environments in VRChat are much more compelling.
         | I think part of this is Meta's way too strict moderation and
         | content policy. Because really for adults a rubber-tile child
         | playground is really just no fun. We need a bit of gritty.
         | 
         | So yeah really they're doing it wrong. I don't know how they do
         | it exactly but clearly all that money goes to the wrong places.
         | 
         | I don't think this means VR is a bad idea. It can work, just
         | not the way Meta thinks it can.
        
       | MarketingJason wrote:
       | Why the drastically lower effective tax rate? I don't see an
       | increase in operating expenses enough to make that big of an
       | impact and I'd expect the increased income to raise it.
        
         | sf_rob wrote:
         | Conjecture, but did the prior report have a one time tax hit?
         | That's fairly common.
        
       | eclectic29 wrote:
       | Why are Meta quarterly results so special that they always enjoy
       | the front page of HN?
        
         | neverokay wrote:
         | It's a trillion dollar company dude. Many people laughed at
         | their 1B ipo valuation.
         | 
         | Basically, never ignore these things.
        
           | cmrdporcupine wrote:
           | Man, I bought some stock a bit after IPO, it dropped a bunch,
           | and I idiotically sold later at a slight loss in 2013 after
           | people all around me constantly went on about how they would
           | never make money. It's now worth 17 times what I sold at.
           | 
           | I also remember around Google's IPO people questioning how
           | they'd ever make money.
        
             | neverokay wrote:
             | Sucks right? Life gets lifey.
        
             | kirubakaran wrote:
             | I used to pay a lot of attention to the comments of certain
             | HN users who made well reasoned but (with the clarity of
             | hindsight) mostly doomer predictions about various topics.
             | I wish I hadn't listened to them.
        
             | MangoCoffee wrote:
             | i believe FB is a fad at that time. Who knew it make that
             | much money and still going.
        
               | ilrwbwrkhv wrote:
               | "They trust me, dumb f*cks" - Mark Zuckerberg laughing
               | all the way to the bank.
        
             | chasd00 wrote:
             | i think i sold my apple stock at $10/share. I also had my
             | finger on the buy button for AIG at around $1/share in the
             | depths of the financial crisis but didn't do it. Now I just
             | stick to code, my 401k, and company RSUs heh.
        
               | ambicapter wrote:
               | I bought Apple stock 2 years ago and it's been flat since
               | then, with me at a slight loss. So the golden tech stocks
               | aren't always so.
        
         | hipadev23 wrote:
         | FAANG (or whatever the acronym is this week) quarterly results
         | always make front page.
        
         | whyenot wrote:
         | For the same reason Google's and Apple's results also reach the
         | front page. HN users upvote the posts. Maybe it's because Meta
         | is one of the largest tech companies in the world and for many
         | people their results are interesting news.
        
         | whywhywhydude wrote:
         | Because it's one of the biggest tech companies and its results
         | foreshadow earnings for other tech companies. Just look at the
         | after hours price movements of most of the tech stocks.
        
         | loeg wrote:
         | It's the 6th biggest company in the US.
        
       | blackeyeblitzar wrote:
       | Down 13% after hours because of guidance:
       | https://finance.yahoo.com/news/meta-q1-earnings-135049624.ht...
        
         | jxyxfinite wrote:
         | Yet tsla is up 12%.
         | 
         | Someone make it make sense
        
           | paxys wrote:
           | Tesla promised self driving taxis and autonomous robots and
           | cheaper new undisclosed products due to release soon, and
           | investors bought it like they always do.
        
       | jakozaur wrote:
       | Not sure how big tech quarterly earnings fit HN guidelines:
       | https://news.ycombinator.com/newsguidelines.html
       | 
       | This community is for intellectual curiosity, startups,
       | innovation, etc.
        
         | loeg wrote:
         | The same guidelines:
         | 
         | > Please don't complain that a submission is inappropriate.
        
       | baal80spam wrote:
       | Looks like something didn't quite work out this quarter:
       | https://i.imgur.com/r80sPwT.jpeg
        
       | htrp wrote:
       | Is reality labs where they're hiding all the infra spend for meta
       | AI?
        
       | threeseed wrote:
       | Threads has also now rapidly grown to 150m MAU with higher DAU
       | than X.
       | 
       | It's an incredible achievement to bootstrap a social network to
       | the leader in its category in less than a year. And it
       | demonstrates the power of Facebook and Instagram in being able to
       | drive traffic.
       | 
       | It must be comforting for Meta to know that if they wanted to
       | build a leading TikTok competitor or any other social network in
       | the future they can easily do it.
        
         | mhh__ wrote:
         | The scaling aspect is indeed impressive but I have not seen
         | anyone (exactly zero) that I want to follow on threads.
         | 
         | I want smart people and weird but interesting schizos, not my
         | "friends" from Instagram and Facebook. I mostly like those
         | friends but I know their opinions on most things already for
         | example.
         | 
         | Also unless one is being particularly pedantic he already has
         | the only tiktok competitor (Instagram reels).
        
         | wkat4242 wrote:
         | Seriousy? They have higher daily active users than X??
         | 
         | I'm really surprised to hear that. I don't really use either
         | but wow.
         | 
         | Of course Meta is doing everything to make Threads work, and
         | Elon is doing everything to burn X to the ground, there's that
         | :P But yes it is impressive.
        
           | slily wrote:
           | They must have a very creative definition of "active user"
           | because Zuckerberg gets 15-20k likes on his posts while I can
           | scroll down X and find several posts a few hours old from
           | random gimmick accounts with many times more. Taking that at
           | face value to call Threads "the leader in its category" is
           | comical.
        
             | phillypham wrote:
             | Instagram shows posts from Threads in the feed. I
             | accidentally click on these all the time.
        
         | acchow wrote:
         | > It must be comforting for Meta to know that if they wanted to
         | build a leading TikTok competitor or any other social network
         | in the future they can easily do it.
         | 
         | They already did. It's called Reels.
        
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