[HN Gopher] What Happens When Hyperscalers and Clouds Buy Most S...
       ___________________________________________________________________
        
       What Happens When Hyperscalers and Clouds Buy Most Servers and
       Storage?
        
       Author : rbanffy
       Score  : 82 points
       Date   : 2024-04-19 10:47 UTC (1 days ago)
        
 (HTM) web link (www.nextplatform.com)
 (TXT) w3m dump (www.nextplatform.com)
        
       | latchkey wrote:
       | I'm building a business that operates as the cap/opex for
       | businesses that do not want to invest in the huge upfront costs
       | and effort to deploy the best compute and storage that we can get
       | today. Especially around AI/ML/CFD type of workloads.
       | 
       | I see this as a niche for allowing you to focus on building
       | products with features, while we handle the rest of the details.
       | Gone are the days of just racking some servers, as the deployment
       | complexity has only increased exponentially over time. Especially
       | with this newer hardware, the infrastructure needs and failure
       | rate, debugging issues are all through the roof.
       | 
       | I see us as kind of a middle ground between hyperscalers and
       | building it yourself. We give full bare metal access to the
       | hardware, as if you own it yourself and are sitting at it. This
       | should help protect at least a small amount against hyperscalers
       | and HPC completely dominating the market.
       | 
       | My competitors are all focused on one company beating another in
       | this AI compute race, as if it is a sporting competition. My
       | focus is on running only the best of the best, I don't care who's
       | equipment it is.
       | 
       | We have been doing large scale deployments for a while now, but
       | just getting started in this new business. Looking forward to
       | seeing how things develop over time.
        
         | kaliszad wrote:
         | The deployment and operations of modern hardware certainly is a
         | field in itself and always was. What experience do you have
         | with that? It doesn't really seem exponentially more complex to
         | me. Yes, accelerators are more common now and the heat
         | production is similar to that of old rack-mountable mainframes
         | but that in itself is nothing too new. Also, we have had low-
         | latency interconnects in the HPC space for ages - that hasn't
         | changed that much neither it is just more widely deployed now.
        
           | latchkey wrote:
           | Hi, thanks for the response.
           | 
           | 30 years of being in tech and startups. Previously deployed,
           | managed and optimized 150,000 GPUs across 7 data centers.
           | 
           | Power usage has changed quite a bit, such that we see
           | articles now about how older datacenters power rack density
           | doesn't work any more [0]. Each of our MI300x boxes are 7KW.
           | That doesn't work with only a 20amp circuit to your rack.
           | 
           | Liquid cooling has been in development for ages, but is now
           | being pushed to the front due to the higher power
           | requirements of the servers. We have to lower the PUE, in
           | order to increase rack density. This increases complexity
           | through the entire supply chain.
           | 
           | Networking is more complicated. For example, we are running
           | into sonic software issues with the need to deploy VRF to
           | support multiple customers, and it is buggy AF in some
           | implementations from some vendors. NICs no longer talk to
           | CPUs, they talk directly to GPUs (RoCE), and that has more
           | interconnects (8x), along with the way they are connected and
           | managed at the switches. One design even puts each GPU on a
           | separate switch, requiring even more cables. When you are at
           | 400G/800G, which chip you choose in your switch matters.
           | 
           | Relationships. Dealing with multiple vendors, supply chain
           | issues, finding power/space, all these are more complicated
           | now that demand is far far higher. 6 years ago, Cenly Chen
           | from Supermicro said AI spend in 2025 would be $36B [1].
           | Current estimates now are $750B+.
           | 
           | You can't just order a box of MI300x from your local BestBuy.
           | These things are export controlled by the US govt and
           | effectively classified as weapons with restricted usage. We
           | have to KYC our customers.
           | 
           | This is just the tip of the iceberg, I could go on and on...
           | now that I'm in the thick of things, I feel pretty confident
           | that we are providing a pretty necessary service. Especially
           | at the scale we are building for.
           | 
           | [0] https://www.datacenterknowledge.com/hardware/data-center-
           | rac...
           | 
           | [1] https://youtu.be/WzqBuiwkv5I?feature=shared&t=58
        
       | jedberg wrote:
       | I work for a company (Lambda Labs) that would span all these
       | categories. We build GPUs and sell them, sending them off to the
       | customer. We also build them and sell them, but then host it for
       | the customer. We also buy them for ourselves and rent them either
       | bare metal or virtualized.
       | 
       | The "build it and ship it to the customer" business is waning.
       | The reason is because even the most deep pocketed customers no
       | longer have data centers that can support the power and cooling
       | needs of current GPUs. The latest from NVIDIA requires liquid
       | cooling, tons of power, and solid floors (the racks are too heavy
       | for raised floors).
       | 
       | Being able to run a modern server is becoming a very niche skill,
       | one that most companies don't want or need to invest in.
        
         | echelon wrote:
         | > The latest from NVIDIA requires liquid cooling, tons of
         | power, and solid floors
         | 
         | We won't be running on GPUs forever. The innovation in the chip
         | space will continue.
         | 
         | With as much margin as cloud takes, there will be increased
         | interest in on-prem and mixed environments.
         | 
         | We run our own GPUs in production as well as having a cloud
         | footprint.
        
           | jedberg wrote:
           | > We won't be running on GPUs forever. The innovation in the
           | chip space will continue.
           | 
           | Sure, but I'm seeing a divergence. There are a group of chips
           | that are getting smaller and require less power and cooling
           | that can do a lot of workloads that you used to need huge
           | chips for, but there are the most advanced chips for the most
           | advanced workloads getting bigger and more power hungry.
           | 
           | There will always be the big customers who need the big
           | chips, and that is what will be nearly impossible for them to
           | self host.
        
             | PLenz wrote:
             | This is the same argument that mainframe companies made in
             | the 80s. Mass commodity systems will eventually kill the
             | big gpu except for legacy and niche workloads. It's the
             | tech infra circle of life.
        
               | cogman10 wrote:
               | I'm less optimistic. Unlike the 80s we are quickly
               | approaching the limits of node feature sizes. Barring
               | radically new designs and materials, I think it's
               | reasonable to assume that we are reaching the
               | power:computational limits of silicon.
        
               | latchkey wrote:
               | Maybe in the case of CPUs. But, there is a fundamental
               | technical shift going on away from computationally
               | expensive things being done on CPUs and moving to AIAs. I
               | suspect that this is why Jensen said Moore's law is dead.
        
               | refulgentis wrote:
               | Jensen said Moore's Law is dead because of the dichotomy
               | explained a few times -- the free lunches are coming
               | fewer and far between, you can't get a substantial
               | performance boost and power decrease every 18 months, per
               | Moore's Law.
               | 
               | We are reaching the power:computational limits of
               | silicon.
               | 
               | Both GPU and CPU.
        
               | latchkey wrote:
               | Here is the quote:
               | 
               | "Moore's Law's dead," Huang said, referring to the
               | standard that the number of transistors on a chip doubles
               | every two years. "And the ability for Moore's Law to
               | deliver twice the performance at the same cost, or at the
               | same performance, half the cost, every year and a half,
               | is over. It's completely over, and so the idea that a
               | chip is going to go down in cost over time,
               | unfortunately, is a story of the past. Computing is a not
               | a chip problem, it's a software and chip problem," Huang
               | said.
               | 
               | What we are seeing now are software engineers offloading
               | computationally expensive workloads to AIA's, more and
               | more. This is enabled through the use of libraries like
               | PyTorch and access to HPC levels of compute that were not
               | broadly accessible before.
        
               | MichaelZuo wrote:
               | The 'AIA's also have a scaling limit, and the
               | coordination overhead increases exponentially too.
               | 
               | e.g. A million chickens could have a thousand times more
               | muscle mass than two strong oxen, but I doubt anyone
               | could plow a field even 2x faster with a million
               | chickens.
               | 
               | So it's only a net benefit when the work can be split up
               | into tiny parallel chunks and then recombined with near
               | perfect efficiently.
        
               | latchkey wrote:
               | > _So it 's only a net benefit when the work can be split
               | up into tiny parallel chunks and then recombined with
               | near perfect efficiently._
               | 
               | Hasn't that pretty much always been the case?
               | 
               | One thing we are seeing more and more of is composable
               | fabrics where the PCIe bus is effectively being extended
               | outside the case such that you log into a single
               | instance, and instead of seeing just 8 AIA's, you now see
               | 32+. This makes the coordination a lot easier.
        
               | refulgentis wrote:
               | I don't know how you keep rewording simple things
               | everyone knows and are being patiently explained to you,
               | as if you are encountering them the first time in the
               | thread.
        
               | latchkey wrote:
               | Which composable fabric am I talking about then?
        
               | wbl wrote:
               | The chickens won that decisively.
        
               | philipov wrote:
               | What does AIA stand for? Is that short for "AI Assisted
               | Chip Design" or something else?
        
           | marcosdumay wrote:
           | > With as much margin as cloud takes, there will be increased
           | interest in on-prem and mixed environments.
           | 
           | Or cheaper clouds...
           | 
           | I wonder how much lock-in the current clouds actually have.
           | And if they'll fully take customers down or entire industries
           | hostage like the mainframes did.
        
             | latchkey wrote:
             | GPU clouds use long term reserved cloud contracts as lock-
             | in. Lambda started off kind of bragging about shorter term
             | contracts on their website and then changed that to one
             | year after the demand picked up (and investors piled in
             | tons of money).
             | 
             | https://lambdalabs.com/blog/voltron-data-case-study-why-
             | ml-t...
             | 
             | "While most other cloud companies offer contracts starting
             | at one year, you can reserve a Lambda Reserved Cloud
             | Cluster starting at six months."
        
           | latchkey wrote:
           | GPUs are no longer GPUs... ai accelerators (AIA) is a better
           | term. My MI300x don't have display ports. ;-)
           | 
           | I actually see a lot of parallels to bitcoin mining. It
           | started on cpus, then gpus, then fpgas and soon after asics.
           | We are starting to see something similar in the AI space with
           | groq and tenstorrent.
           | 
           | The problem with asic's today is that in order to get to the
           | same compute density of a AIA, due to AI's need for memory,
           | you need significantly more hardware.
           | 
           | Right now, MI300x is the leader with 192gb, if you do the
           | math on groq, it just doesn't work out. This is part of the
           | reason why the stopped selling to retail and are just focused
           | on hosting services.
           | 
           | It will be a while before the smaller chipmakers can get
           | their hands on enough hbm to make a dent in the AIA market
           | (due to AMD/NV hogging it all). Don't forget that AMD/NV can
           | and will just come out with better designs too.
        
           | nradov wrote:
           | The demand for compute utility capacity is effectively
           | infinite. Eventually we'll move on from GPUs to some new
           | architecture but the servers will still have to run in data
           | centers that can provide enough power and cooling.
        
         | dylan604 wrote:
         | Do these solid floor racks still have troughs between the racks
         | for flooding?
        
           | wmf wrote:
           | Not that I've seen. It's just a concrete slab.
        
         | juliangoldsmith wrote:
         | Is any of this related to newer standards like Open Rack?
        
         | candiddevmike wrote:
         | With the rise of WFH, I wonder if there could be a model (with
         | some kind of trusted computing angle to prevent physical
         | tampering) where you host your servers at employee
         | locations/homes in a very distributed manner. Probably wouldn't
         | fly with things like SOC2, but it's probably cheaper to
         | pay/reimburse employees than pay for rack and network,
         | especially with a small footprint.
        
           | countvonbalzac wrote:
           | I wonder if that's less efficient though because now every
           | employee has to manage a server, rather than having a small
           | dedicated team that can manage hundreds or thousands of
           | servers.
        
             | candiddevmike wrote:
             | Just have a fleet of NUC like things (that have ECC RAM
             | ones) that you ship around if they break. You could have
             | them boot from network/CDN and never worry about imaging,
             | too.
             | 
             | With 1Gb+ residential internet speeds, you could probably
             | build a fairly robust and scalable platform like this.
        
           | JambalayaJim wrote:
           | This is ludicrous and I'd revolt. A desk is already too much
           | space to give up to my workplace.
        
       | blackeyeblitzar wrote:
       | Probably what's needed is regulation, to control their pricing
       | and ability to accept or deny customers. They're basically a
       | utility.
        
         | dilyevsky wrote:
         | Nothing will ensure incumbency better than slapping more regs
         | on it
        
           | wmf wrote:
           | Yes, you only regulate a monopoly after you've decided that
           | competition is impossible.
        
             | blackeyeblitzar wrote:
             | I think we need to be more proactive than that personally.
             | Lots of big companies do anti competitive things that we
             | don't want even if they aren't exactly a monopoly. But no
             | one's doing anything about that.
        
           | blackeyeblitzar wrote:
           | Is incumbency a bad thing if they've to serve everyone
           | equally and at prices that are fair? It's not like they
           | operate without any regs at all today, right?
        
             | dilyevsky wrote:
             | It is a bad thing bc it stifles innovation and ultimately
             | hurts everyone but incumbent shareholders and their pocket
             | legislators. And on the latter point it is also unlikely to
             | be "fair"
        
       | zer00eyz wrote:
       | What I find odd is that I know of a lot of companies looking a
       | moving back to their own hardware.
       | 
       | They are going to need a hell of a lot fewer boxes today than in
       | 2009 (15 years ago)
       | 
       | This is 2009: https://www.intc.com/news-events/press-
       | releases/detail/1307/...
       | 
       | I can get a 128 core system today, if I need the density. And
       | that is the thing, density is through the roof, and pricing is
       | roughly the same as 2009.
       | 
       | The same thing has happened to storage performance and (to a
       | degree) scale.
       | 
       | What would have taken a few racks 15 years ago barely fills one
       | today.
       | 
       | 30% percent of AWS's revenue is profit. Thats what you're leaving
       | on the table. For a lot of companies (at least the ones that can
       | plan ahead and do basic accounting) that does not make sense.
       | Even more so when lending is tight and every dollar counts.
        
         | jedberg wrote:
         | > 30% percent of AWS's revenue is profit.
         | 
         | If you built exactly what AWS has you wouldn't recapture that
         | because most of that comes from operating efficiencies at
         | scale. Yes, you can get _some_ of that back, but it won 't be
         | 30%.
        
           | chasd00 wrote:
           | I think the idea is a company would only build what they use
           | instead of replicating AWS feature for feature. If they just
           | build what the need then I think 30% is on the low side.
        
             | jedberg wrote:
             | Power and cooling are the two main things that they
             | amortize over many customers, and everyone needs those.
        
               | vidarh wrote:
               | They're however low margin commodity services at a colo
               | provider.
               | 
               | Building your own data centers is the last of a long list
               | of steps up in difficulty and one most people wont need.
               | 
               | Renting by the rack in a colo facility with a support
               | contract is however approachable from the point your cost
               | is above ~$10k / months. Depending on location, once
               | you're above ~10 racks or so per physical location, a
               | dedicated cage can start to make sense, and a bit above
               | that a data centre where you can rent office space for a
               | couple of your own dedicated staff.
               | 
               | Even many colo providers haven't owned all of their own
               | setups for years. I think 2001 or so was the first time
               | we had facilities in a colo building where half the
               | building has been leased, ready made w/raised floors,
               | HVAC, generators etc. to another colo provider which
               | "just" had to staff it and handle sales and accounts.
               | 
               | You can go to a commercial real estate broker and get a
               | fractional data centre building, or you can go to a data
               | centre operators and get a fractional functional, staffed
               | data centre all the way from large percentages of the
               | space with locked steel cages or walls separatibg your
               | part from the rest down to individual 1U server slots.
        
               | vbezhenar wrote:
               | How do you deal with hardware management? It seems that
               | at this scale, hardware does not break often enough to
               | warrant full-time system administrator position. However
               | when hardware breaks, you need to fix it ASAP, you can't
               | spend time looking for someone on the market for one-off
               | job.
        
               | vidarh wrote:
               | Firstly, if you need to fix hardware ASAP, you're
               | dangerously underprivisoned. You avoid that _either_ by
               | having excess capacity - it 's still cheaper than cloud
               | unless you ridiculously overprovision - or you pick a
               | provider that _also_ offers managed servers or cloud
               | servers, and fall back on using that for elasticity
               | (this, incidentally, makes public cloud even less
               | attractive cost-wise - being _able_ to tie in VMs or
               | managed servers into your infra to handle spikes means
               | you can run your own servers far closer to capacity, and
               | so the cost per unit of compute drops dramatically).
               | 
               | But when you _do_ need to, any colo provider offers
               | "remote hands" and 24/7 staffing, so if you want you can
               | usually have your server shipped straight to the data
               | centre and just raise a ticket to have them rack and
               | connect it.
               | 
               | I have also _been_ second level support for companies for
               | this - getting people, or companies, on retainer separate
               | from the data centre operator, to handle all your ops
               | needs including going out to the data centre in the
               | middle of the night to fix issues their on-site staff can
               | 't, is a service you trivially buy.
               | 
               | But any reasonable setup these days will have IPMI and/or
               | network boot, so you can have it slotted in an
               | automatically boot into an installer image providing
               | remote access to complete the setup, as well as to power
               | cycle servers and check console output, so hands-on
               | access is rarely needed beyond the initial racking,
               | pulling and replacing hot-swappable drives, or eventual
               | removal.
               | 
               | In practice, last time I had racks where we owned the
               | servers as opposed to managed servers where none of this
               | was our problem (still vastly cheaper than public cloud,
               | though somewhat less flexible if you want it to remain
               | cheap), it took on average a fraction of a day per year
               | per rack time spent dealing with anything lower level
               | than our orchestration layer. I tracked the time, and it
               | remained fairly stable over many years, including in
               | cases where our rack costs were so low that it was
               | justified to keep servers in the racks years past the
               | point where they'd been written off.
        
           | SoftTalker wrote:
           | Yes you have to think of the overhead. It's not just buying a
           | rack and some hardware. You need power, cooling, standby
           | generators, redundant internet connectivity, firewalls,
           | people who know how to run all of those things, and people to
           | manage those people.
           | 
           | Amazon and Google and Microsoft spread the cost of all of
           | that out over many customers, you're paying for it yourself
           | if you're doing it yourself.
           | 
           | As long as there is no collusion, having at least a few big
           | cloud providers should eventually drive prices down to close
           | to the marginal cost of providing the service. Your job is to
           | avoid lock-in to any specific provider's platform.
        
             | kaliszad wrote:
             | Yes, but your offering doesn't have to be so general as for
             | instance on your hardware there does not have to be any
             | sharing of resources with non-trusted parties. You also
             | don't need a lot of the accounting and billing stuff
             | internally. And in general, if you are willing to drop a
             | nine or two on availability/ reliability, the costs fall
             | much further down. Obviously, you have to do your own
             | estimates and calculations but beating AWS on price in
             | certain areas isn't really hard even if you just use a
             | different hoster/ cloud.
             | 
             | Source: Ran a SaaS business with a fraction of the cost
             | that I normally hear from people.
        
               | vidarh wrote:
               | We used to price out an AWS transition every year at an
               | old job. As well as managed hosting providers. 6-7 years
               | in Hetzner reached parity with our colo setup and we
               | started using them (our colos were near London, with
               | London real estate prices). AWS however never got within
               | a factor of 2.
               | 
               | Which is fine for many businesses where a 2x on hosting
               | does little to your margins, or you e.g. serve customers
               | whose infra is in AWS, but for my employer at the time,
               | moving to AWS would have meant bankruptcy.
        
             | vidarh wrote:
             | Most people rent rack space, or cages, rather than build
             | data centers. I worked at Yahoo back when they were still
             | 10k employees, and "their" data centers in London were
             | still someone else's - they rented cages (if you haven't
             | worked in coloed data centers before, you can rent by the
             | 19" inch rack, or sometimes fractions, or you can have them
             | wall of a section for just your racks).
             | 
             | This is a commodity service - there are several data
             | centers within 20 minutes of me, and dozens within an hour.
             | 
             | All of the services you list, including the staff and
             | access to them on a per incident or per hour basis is a
             | commodity to the point that owners of these providers are
             | increasingly real estate companies because they are
             | "boring", relatively low margin plays priced by the square
             | metre and kilowatts of power and HVAC capacity, not tech
             | companies.
             | 
             | So is services for these data centre operators. There's a
             | company within walking distance of me whose sole product is
             | software for optimising HVAC costs for data centers.
             | 
             | My current employers core offering is digital twin
             | solutions - being able to model and collect data from
             | building sensors. Turns out a data centre needs mostly the
             | same set of sensors as any other modern building. Just
             | different densities and layouts. Yes, you want raised
             | floors for cable ducts. Most offices have dropped ceilings
             | for the same reasons but less volume.
             | 
             | It's a basic real estate play, and building your own is not
             | where you save over a public cloud unless you're a unicorn,
             | because you can recapture most of the margin by going to a
             | provider that doesn't hide that from you.
             | 
             | It's a basic real estate play - the margins when you rent
             | Colo space are nowhere near AWS level margins.
        
             | pjmlp wrote:
             | Back in the day we would rent some racks, or virtual
             | servers, at the local ISP.
             | 
             | Very seldom it was done in-house.
        
               | dilyevsky wrote:
               | It's still mostly done that way except you rent rackspace
               | from equinix, coresite, etc and they buy transit
               | separately from isp. Doesn't make sense to build until
               | you're spending tens of millions a year on colos
        
           | withinboredom wrote:
           | You mostly don't need all the things AWS built. You need,
           | maybe, 10-20% of it.
        
             | jedberg wrote:
             | Right but you need the power and cooling, which is the main
             | thing they amortize over many customers.
        
               | withinboredom wrote:
               | I pay a colo for power (which also covers cooling) and
               | the costs are still waaaay less expensive than EC2;
               | orders of magnitude less. Like <300USD a month
               | (amortized) for hundreds of cores, hundreds of gb of ram,
               | hundreds of tb of disk space. The same costs for a EC2
               | instances (reserved 3yr, so it compares nicely) is
               | thousands of USD per month.
        
               | latchkey wrote:
               | Anecdotal response. You don't scale to every single
               | business trying to run this hardware. If that happened, I
               | guarantee that your bills would go up significantly. I've
               | actually been hearing recently of people getting booted
               | from their data center cause the DC is trying to
               | reconfigure their customer base in order to increase rack
               | density.
        
               | withinboredom wrote:
               | That's simply because there isn't as much demand, so
               | supply is down. If demand goes up, supply goes up
               | eventually, but price goes up until an equilibrium is
               | reached.
               | 
               | Eco 101.
        
               | latchkey wrote:
               | A year ago, I had a call with Digital Reality on a
               | Friday. I was looking for 5-10mw that they had available.
               | They called me back on Monday to let me know that it was
               | gone. Mind you, this was also $0.35/kwh, which is like
               | residential rates!
               | 
               | CoreWeave is in the process of opening 25 more data
               | centers, concurrently.
               | 
               | Eco 101 on steroids.
        
               | vidarh wrote:
               | Unless your spend is in the tens of millions a year, you
               | don't generally build datacentres, you buy space in a
               | colo.
        
         | ben-schaaf wrote:
         | > I can get a 128 core system today, if I need the density.
         | 
         | 256 core now with bergamo.
        
           | latchkey wrote:
           | This is what we have in our MI300x box. 2x9754. Beast of a
           | CPU. Intel has nothing even close.
        
             | zer00eyz wrote:
             | OHHHH That's like 500 cores in one box?
             | 
             | cores/threads total? How much ram? disk? do you know the
             | all in cost and rack U?
             | 
             | There are lots of folks whose entire production
             | infrastructure is half that core count or less.
        
               | latchkey wrote:
               | Whole box is a beast. 3TB ram, 122TB nvme... plus the 8x
               | MI300x (192gb/each). 2x 400G cx7 NICs.
               | 
               | Here are the CPU specs:
               | https://www.amd.com/en/products/cpu/amd-epyc-9754
               | 
               | We went with higher cores vs. higher clocks/cache due to
               | wanting multi-tenancy on this box. MI300x is so new that
               | we wanted to be able to give people 1-2 gpus at a time
               | (via VM/pcie pass through), so we figured more cores are
               | better for now.
               | 
               | In the future, we will buy a mix of different CPUs
               | (including Intel as well).
               | 
               | Yes, of course I know the costs. It ain't cheap. ;-)
        
               | zer00eyz wrote:
               | >> Yes, of course I know the costs. It ain't cheap. ;-)
               | 
               | I hate that we have to be this way about prices (its
               | stupid)
               | 
               | Core density is through the roof... Your one box today is
               | the equal of whats likely a 15x multiplier. 15 years ago
               | that much compute would have spanned 2 racks. Or jammed
               | one full of blade servers (and they were expensive).
               | 
               | It's in what? 4? 8? u of space?
        
               | latchkey wrote:
               | 8u. Whole box weighs 300+lbs.
        
               | alcover wrote:
               | Those specs amaze me.
               | 
               | How far we have gone for those who remember 90's
               | computing !
        
       | sixdimensional wrote:
       | This is a good reminder that what we call the public cloud today
       | is actually a misnomer - it's not actually a public cloud, it's
       | someone else's cloud. Just like we used to say the cloud is
       | really just someone else's computer.
       | 
       | I think people started calling it the public cloud simply because
       | of the scale and seemingly easy access to everyone, where the
       | current clouds are seemingly in open competition with each other.
        
         | throwaway11460 wrote:
         | The public waterpool is also someone else's pool but it's still
         | public.
        
           | jedberg wrote:
           | Kind of different. The public pool is paid for by taxes and
           | is publicly owned. The public cloud is still privately owned.
        
             | throwaway11460 wrote:
             | My point is that the pool very often is just a private
             | company. All three public pools around me here in central
             | Europe are privately held companies.
        
         | toast0 wrote:
         | Public has many meanings. Everyone can buy or access it is a
         | valid meaning and doesn't say anything about ownership.
        
         | curt15 wrote:
         | >Just like we used to say the cloud is really just someone
         | else's computer.
         | 
         | I still describe cloud computing as renting someone else's
         | computers.
        
         | eddythompson80 wrote:
         | Not really sure what you mean by misnomer or what an "actual
         | public cloud" would mean. It's called public cloud to
         | distinguish it from private clouds which plenty of large
         | organizations have. The big cloud providers license their
         | clouds for such deployments. Unless you mean that a "public
         | cloud" should mean something like non-corporate governance?
         | 
         | With things like kubernetes, it's easier than ever to deploy
         | your own private clouds these days.
         | 
         | I think the only misnomer is the word "cloud" itself. We had
         | the term "hosting providers/companies" which is exactly what
         | these public cloud are. It's just that the term "hosting
         | provider/company" had about 15 years of precedence that almost
         | always meant "small scale hosting", so they just came up with a
         | new marketing terms
        
       | kaliszad wrote:
       | The idea is that servers should become a lot more manageable and
       | debuggable to the very bottom. At least that's what Oxide
       | Computer offer. (I am not affiliated with them in any way, just
       | find the idea great.) There is a company in Germany - Cloud&Heat
       | that offer whole rack solutions that are specially designed for
       | efficiency/ water cooling and security. Both companies do offer
       | interesting stuff for largeish customers.
        
       | hintymad wrote:
       | I wonder why the cost of running on the cloud, engineering cost
       | included, is not a concern to companies. Per DHH, even a modest
       | app like 37Sigal's would cost millions more than they liked
       | (https://world.hey.com/dhh/we-have-left-the-cloud-251760fb)
       | 
       | On the other hand, as increasingly only a few cloud companies
       | know how to build out datacenters, maybe the talent pool for
       | building datacenters will keep shrinking - a vicious cycle in
       | which fewer companies will choose to go with their own data
       | centers.
        
         | lowbloodsugar wrote:
         | Sure. Bring home legacy services that you aren't innovating on
         | any more. Running it on a single server. Obviously that's a
         | great option for a small tech company.
        
       | acd wrote:
       | Buy local also data center space.
        
       | jiayq84 wrote:
       | I do a startup called Lepton AI. We provide AI PaaS and fast AI
       | runtimes as a service, so we keep a close eye on the IaaS supply
       | chain. For the last few months we see supply chain getting better
       | and better, so the business model that worked 6 months ago - "we
       | have gpus, come buy barebone servers" no longer work. However, a
       | bigger problem emerges. Probably a problem that could shake the
       | industry: people don't know how to efficiently use these
       | machines.
       | 
       | There are clusters of GPUs sitting idle because companies don't
       | know how to use them. It's embarrassing to resell them too
       | because that makes the images look bad to VCs, but secondary
       | market is slowly happening.
       | 
       | Essentially, people want a PaaS or SaaS on top of the barebone
       | machines.
       | 
       | For example, for the last couple months we were helping a
       | customer to fully utilize their hundreds-of-card cluster. Their
       | IaaS provider was new to the field. So we literally helped both
       | sides to (1) understand infiniband and nccl and training code and
       | stuff; (2) figure out control plane traffic; (3) built
       | accelerated storage layer for training; (4) all kinds of subtle
       | signals that needs attention. Do you know that a GPU can appear
       | OK in nvidia-smi, but still encounter issues when you actually
       | run a cuda or nccl kernel? That needs care. (5) fast software
       | runtimes, like LLM runtime, finetuning script, and many others.
       | 
       | So I think AI PaaS and SaaS is going to be a very valuable (and
       | big) market, after people come out of the frenzy of "grabbing
       | gpus" - and now we need to use them efficiently.
        
       | FpUser wrote:
       | This is really scary. Everything we do gravitates to a
       | practically single point of failure in way too many areas of
       | life. At some point single small scale unfortunate event, evil
       | entity / person and what not might bring countries to a point of
       | collapse. And our "servants" do not seem to give a flying fuck
       | about it. Well they might have secured place in hideouts of the
       | world's Zuckerbergs.
        
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