[HN Gopher] Not your mother's mall (2003)
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       Not your mother's mall (2003)
        
       Author : pastureofplenty
       Score  : 13 points
       Date   : 2024-04-17 05:14 UTC (1 days ago)
        
 (HTM) web link (www.sfgate.com)
 (TXT) w3m dump (www.sfgate.com)
        
       | dotBen wrote:
       | Note this is from 2003...
       | 
       | Internet is no longer just 5% of retail.
       | 
       | That $100m rebuild of the Tanforan mall is already being exited
       | and will be converted to a biotech and life sciences hub.
       | 
       | The rest of the general impact to retail, I'm sure everyone is
       | aware of.
        
         | nickt wrote:
         | I'm amazed that in 2022 internet retail was only about 15% of
         | the total [1]. The Dept. of Commerce stats show that Q4 2023
         | was at 15.6% [2].
         | 
         | I expected it to be higher.
         | 
         | [1] https://www.zippia.com/advice/what-percentage-of-retail-
         | sale...
         | 
         | [2] https://www.census.gov/retail/ecommerce.html
        
           | SJC_Hacker wrote:
           | Groceries. Most people still like visiting those in-person.
           | Especially for things like picking out
           | fruits/veggies/meats/etc.
        
             | bena wrote:
             | I purchase a fair amount of stuff online, but there's still
             | a lot of things I buy in person.
        
             | ghaff wrote:
             | Groceries, a lot of clothes, bulky/heavy items, impulse
             | purchases when you're shopping anyway... I probably shop
             | online more than the average person but I still do a lot
             | in-person.
        
           | dingnuts wrote:
           | Why? In the age of ubiquitous scams online, including at
           | "trusted" places like Amazon or Walmart or Target that all
           | function as weird drop-shipping storefronts, the ability to
           | walk in, see the item, see that it's not fraudulent, that
           | it's real, and can be returned if it is incorrect or broken
           | with minimal hassle, is real value.
           | 
           | I peaked in Internet shopping around 2010 when Prime was, you
           | know, good. Since then I have vastly preferred going in
           | person.
           | 
           | Clothes? You can try them on. Electronics? Won't set your
           | house on fire. Food? It's fresh and I get it today.
           | 
           | If you told me in the aughts that Newegg would be a ghost
           | town and that I'd prefer going to Best Buy, I'd've called you
           | a troglodyte moron, but today that's exactly how it is.
           | 
           | These are all anecdotes but I can't possibly be alone in
           | these feelings. 15% sounds about right to me. I order online
           | when I must.. otherwise, I drive to the store.
        
             | doublepg23 wrote:
             | I wish my Best Buys were like that. Anytime I go in most of
             | the small and messy inventory is mis-marked, I can't find a
             | free representative, and the prices are often 20% if not
             | 50% more for functionally equivalent products.
             | 
             | It's a shame, in high school me and my nerdy friends would
             | stop in often enough to check out new gear. Now we just
             | swap Amazon links.
        
               | Bluecobra wrote:
               | Yeah, it's disappointing compared to how it was in the
               | mid 90s/early 2000s. It was one of my favorite stores as
               | a teen. Luckily for me I live close enough to a
               | MicroCenter which still has the old school electronics
               | store magic.
        
         | m463 wrote:
         | Yeah, when I read about adding glow-in-the-dark miniature golf,
         | I thought "but... hasn't that golf place has been there
         | forever?"
         | 
         | I kind of wonder if it's still there.
        
         | ghaff wrote:
         | At some point, even pre-pandemic, I came to the conclusion that
         | getting something in 2 days via delivery was probably faster
         | than I would get around to getting to the store. For some
         | things, I still prefer to go in person especially if it's just
         | down the street or I'm in the area. But increasingly little.
         | (Except grocery.)
        
       | throwway120385 wrote:
       | This is a really good example of how focusing on a single metric
       | can eventually lead to the death of your company. The reason
       | people started using online shopping was to save time, which is
       | completely at odds with the metric malls were using for success,
       | which was the amount of time you spend in the mall and the number
       | of visits you made. Had they recognized that their key metric was
       | at odds with the desires of their patrons, they might have made
       | some significant changes at a time when they still had a strong
       | beachhead in the space.
        
         | amelius wrote:
         | > The reason people started using online shopping was to save
         | time
         | 
         | I doubt that. Many people can save a __lot__ of time by
         | stopping their online shopping habit.
        
           | MikeTheGreat wrote:
           | I think that convenience is a big factor in online shopping,
           | but I agree with the parent that it's a bit of an overstep to
           | say that saving time is "the" reason to shop online.
           | 
           | Personally, I tried to put it off because I like the idea of
           | shopping local and supporting local businesses. Plus,
           | shopping in person was familiar and a skill I already had.
           | 
           | In retrospect I think the thing that really pried me away
           | from in-person shopping and into online shopping was that
           | online shopping (Amazon, in particular) serves as a
           | "universal backstop" for whatever I'm looking for. Like, if I
           | try and find an item in a store and I can't find it (or it's
           | too expensive) then I can always find it online. So I throw a
           | request at my local store(s), they miss, and an online
           | retailer catches the request behind them. Once my now-ex got
           | us a Prime membership this got even easier, and now I start
           | most of my orders online (except food, obviously).
           | 
           | I have no idea how typical my story is but the point is that
           | there's more than one road that leads to online shopping, for
           | sure :)
        
         | marcosdumay wrote:
         | > at odds with the desires of their patrons
         | 
         | I doubt that at any point if they asked their patrons and got
         | honest answers, saving time would stand out as a large desire.
         | 
         | What is another problem with metrics, they measure an specific
         | thing that is often very different from the one you think you
         | are measuring.
        
           | mgkimsal wrote:
           | Yep. If you ask people at a mall, they're already _there_ ,
           | and probably aren't as interested in saving time. The people
           | interested in saving time also wouldn't stop to answer your
           | "mall survey person" trying to stop them in the mall, even if
           | they were there. ;)
        
         | theamk wrote:
         | There is more than one reason people go to malls, and "save
         | time" is probably not even on the list.
        
       | Animats wrote:
       | "Natural bamboo landscaping, living room comfort seating and a
       | soothing paint palette mirroring the calendar seasons"...
       | 
       | I wonder how long that lasted.
       | 
       | Starbucks doesn't even have chairs in many of their locations
       | now. The prices didn't drop when they took them out, either.
       | 
       | Amazingly, Hillsdale Mall is still operating.[1] It probably
       | survived because it was owned by a local family from 1954 to
       | 2021.
       | 
       | [1] https://www.dailymotion.com/video/x3s292u
        
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