[HN Gopher] A deep dive into email deliverability in 2024
___________________________________________________________________
A deep dive into email deliverability in 2024
Author : xoneill
Score : 7 points
Date : 2024-03-31 21:51 UTC (1 hours ago)
(HTM) web link (www.xomedia.io)
(TXT) w3m dump (www.xomedia.io)
| xoneill wrote:
| Just a freindly reminder. I wrote a thorough guide on email
| hygeine here, includes validation tools to help troubleshoot &
| straighten things out.
| ryantgtg wrote:
| At an even more basic level than what you described here, I
| recently improved my delivery rate by adding a name to the
| transactional emails that we send (from: 'My Name
| <admin@foo.com>') where previously we didn't have a name. As
| well as cleaning up subject lines - where previously we
| included some abbreviations. Providers like mac.com were
| previously soft bouncing some emails, and now they seem to
| accepting them.
|
| Hotmail/yahoo/aol all still seem to shove our transactional
| emails into spam pretty often (judging purely on the amount of
| those users who fail to confirm their accounts).
| acidburnNSA wrote:
| I'm surprised anyone's been getting through at all without
| perfectly configured SPD, DKIM, and DMARC. I've had a well
| configured self-hosted personal email server for years and still
| struggle to get through sometimes, though it does seem to be
| getting better.
| xoneill wrote:
| I've been wrestling with this for years as well. I hope with
| these guidelines being published / transparent by the big 3,
| things behave consistently.
| kureikain wrote:
| I run an email forwarding service[0] and it's damn hard to get
| into inbox of any major provider if SPF/DKIM aren't config
| properly. DMARC or ARC might be optionally but an email without
| SPF/DKIM, good luck having it hit any inbox.
|
| Office365 is the toughest, email just randomly land on spam no
| matter what I do. Icloud, actually it's ProofPoint is tough sh*t
| too.
|
| So I'm so surprise these guide just pop-up now like it's a new
| thing.
|
| ---
|
| [0]: https://mailwip.com
| deadbunny wrote:
| So what any competent sysop has been doing for years?
| louis-lau wrote:
| Sometimes it's not about competence but about priority. If
| email is something a business does as a side thing and not a
| core thing, and if email keeps working without changing
| anything, there's no need or priority on setting up newer
| things. From a priority perspective at least.
|
| But yes if it's a recent setup, or email is a core part of the
| product, any competent sysadmin should have been doing this.
___________________________________________________________________
(page generated 2024-03-31 23:00 UTC)