[HN Gopher] Show HN: Frigade - React SDK for building quality on...
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Show HN: Frigade - React SDK for building quality onboarding &
activation flows
Hey HN! Christian here, cofounder and CTO of Frigade
(https://www.frigade.com). Our tool helps product and engineering
teams quickly build in-app experiences like getting started
checklists, product tours, account upsells, and nps surveys.
Basically all the little things that can help boost your product's
activation and retention rates, but that you don't really want to
spend the time building from scratch. We built React UI components
such as <Tour />, <Checklist />, and <Announcement /> and combined
them with a web app that you can use to control user targeting,
content management, sequencing, and more. These components can help
power experiences like onboarding forms, surveys, house ads, and
feature announcements. About a year ago, we did our original
Launch HN post (https://news.ycombinator.com/item?id=35246292) and
we got a bunch of great feedback from HN. We also got grilled for
having our product and documentation behind a waitlist - whoops! We
fixed that, though. We've also built a ton of new functionality
since then, and we're dubbing it Frigade 2.0. This includes a free
tier so you can check out the product without putting a credit card
down, and we recently finished a complete rewrite of our SDK using
Radix UI and a theming system built with Emotion. There are other
tools in this space but they tend to be "no-code", which sounds
good until you realize that they actually inject bloated scripts
that slow your product down, and make it hard and annoying for you
to customize. We believe that good old code, not "no-code", is the
better fit for this space. It lets you unit test, it works with
version control, it uses your design system, it rolls out with your
CI pipeline, and so on. We solve this problem by: 1) allowing
engineers to fully set up the guardrails for what non-technical
teammates can do through a one time setup. 2) empowering non-
technical team mates to build native experiences that drive better
results while building confidence that they won't mess up your
production environment. Ironically, many companies that use our
product have churned away from no-code solutions (such as Pendo) as
they were too time consuming to manage, caused too many bugs in
production, and simply weren't effective enough. Of course, the
upfront cost of setting up Frigade is a bit higher than dropping in
a <script /> tag on your website, but once it's set up, non-
technical team mates (such as marketers) have full control to
create experiences within the guardrails that engineering has
created. What do you think about belief and our approach? We're
especially curious to hear from those folks who have experience
using these no-code tools or have had to build these kinds of
experiences from scratch.
Author : pancomplex
Score : 53 points
Date : 2024-03-14 16:34 UTC (1 days ago)
(HTM) web link (frigade.com)
(TXT) w3m dump (frigade.com)
| blovescoffee wrote:
| This is cool. Though I'm a little confused on who the ideal ideal
| target is. Is it focused on a non technical user or a technical
| user. Based on what stripe does, I think these are two separate
| product categories and combining them could result in a worse
| result for both user types. But I haven't actually tried
| implementing this yet so I can't speak too much on it. Looks
| cool!
| pancomplex wrote:
| Thanks! Totally makes sense re: who this is for. What we've
| seen work well is that the engineering team does the initial
| setup, and then after setting up the guard rails and look and
| feel, non technical folks can come in and manage the system
| from then on.
| ssijak wrote:
| 250$ for up to 2500MAU is a lot of money in my opinion for this
| kind of service.
|
| If I compare it to marketing mail automation services which can
| kind of cover some of this use cases from a different and
| traditional angle, they are much much cheaper then that with
| smaller margins.
| blovescoffee wrote:
| I guess you aren't the target audience?
| pancomplex wrote:
| Appreciate the feedback! We're mostly serving b2b saas
| companies, but we do offer volume discounts.
|
| We also only count people who actually interact with Frigade --
| not just your total MAUs.
| notamy wrote:
| I had the same thought, that's quite painful pricing for any
| B2C product. It makes more sense if it's B2B-focused, I guess.
| JoshGlazebrook wrote:
| It seems on par with Dopt (https://www.dopt.com/), but Dopt
| seems to be more fleshed out than this product.
| pancomplex wrote:
| Any features specifically you feel is missing in Frigade?
| Always trying to make the product better!
| drawfloat wrote:
| I have to be honest, I'm still not entirely clear _what_ Frigade
| is. Everything seems to reference it being a set of React
| components....but I see there 's an API involved and some sort of
| CMS? Plus there's features like a mobile checkout flow, which
| doesn't sound like onboarding?
|
| imo there's a piece of the service explanation missing on your
| website, which probably lies somewhere between the intro video
| and the list of components on offer.
| pancomplex wrote:
| Appreciate the feedback -- I think we can do a better job for
| folks not familiar with DAPs to explain the value prop.
| Kiro wrote:
| What's a DAP? I can't find a single thing about it when
| googling.
| pancomplex wrote:
| Ah my bad, Digital Adoption Platform :)
| troebr wrote:
| I found the intro video pacing and music a little unpleasant.
| It's going a little fast too, slow down, I gotta absorb what's
| going on and how it's going to make my life easier!
| steve_adams_86 wrote:
| I agree. It felt a bit like I was being hurried through
| something without a clear reason why. What's the rush? Why so
| aggressive? The product is all about engagement, retention,
| adoption... And their demo is yelling something else at me.
|
| I also felt like the beat should sync with things a bit better
| but didn't feel a groove happening with the visuals. There was
| some coordination, but not enough to really click with the beat
| and make it feel like the visual/audio movement was congruent.
| Maybe that contributed to how harsh it feels.
| zackify wrote:
| What if you don't use react? Seems like intercom's ability to
| wrap elements on page with no code is a lot better for the non
| technical types
| pancomplex wrote:
| We also have a Vanilla JS SDK:
| https://docs.frigade.com/v2/sdk/js/quickstart
|
| We're focusing on React to start as it has most adoption.
|
| Intercom is great too, depending on the type of product you're
| building.
| ushakov wrote:
| Why is this a company?
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(page generated 2024-03-15 23:02 UTC)