[HN Gopher] Apple terminates Epic Games developer account, calli...
       ___________________________________________________________________
        
       Apple terminates Epic Games developer account, calling it a
       'threat' to iOS
        
       Author : madtrax
       Score  : 705 points
       Date   : 2024-03-06 17:53 UTC (5 hours ago)
        
 (HTM) web link (techcrunch.com)
 (TXT) w3m dump (techcrunch.com)
        
       | WolfCop wrote:
       | > Apple said one of the reasons they terminated our developer
       | account only a few weeks after approving it was because we
       | publicly criticized their proposed DMA compliance plan.
        
         | andersa wrote:
         | Not a valid reason to terminate it.
        
           | bunbun69 wrote:
           | Are you believing a "trust me bro" comment?
        
             | archagon wrote:
             | Say what you want about Tim Sweeney, but he has integrity.
        
               | twoodfin wrote:
               | In what sense did the submarine delivery of functionality
               | clearly in violation of their contract with Apple--the
               | inspiring incident for all this drama--represent
               | integrity?
        
               | archagon wrote:
               | It was very obviously intended as a launch pad for the
               | lawsuit, not a genuine attempt to skirt App Store rules.
        
               | twoodfin wrote:
               | If my contractual partners were to violate agreements I
               | had entered into in good faith in order to gain PR
               | advantage in a pre-planned legal dispute, I wouldn't tend
               | to think of them as displaying integrity.
        
               | archagon wrote:
               | Yes, from the perspective of a corporation being sued for
               | acting unethically, Sweeny lacks integrity. I'm not sure
               | that reflects poorly on Sweeny's character.
        
             | Jensson wrote:
             | Apple says they did it for no reason other than that they
             | could, not because Epic violated anything.
             | 
             | > "Epic's egregious breach of its contractual obligations
             | to Apple led courts to determine that Apple has the right
             | to terminate 'any or all of Epic Games' wholly owned
             | subsidiaries, affiliates, and/or other entities under Epic
             | Games' control at any time and at Apple's sole discretion.'
             | In light of Epic's past and ongoing behavior, Apple chose
             | to exercise that right."
             | 
             | https://techcrunch.com/2024/03/06/apple-terminates-epic-
             | game...
        
               | lsaferite wrote:
               | > no reason other than that they could
               | 
               | That's statement is wrong given the quote you posted
               | right after. They clearly state it's due to perceived
               | breaches of contractual obligations.
               | 
               | FWIW, I have no horse in the race, just pointing out what
               | I would assuming is a misapprehension in your statement.
        
               | Jensson wrote:
               | That quote didn't show the whole part, I realized it
               | looks a bit strange out of context there. Here I'll break
               | it down with some more:
               | 
               | > Schiller suggests that Epic's "colorful criticism"
               | combined with its past actions "strongly suggests that
               | Epic Sweden does not intend to follow the rules."
               | 
               | So, the main transgression here was "colorful criticism",
               | that is the ongoing behavior by epic, nothing about
               | safety or contractual breeches. If they believed Epic
               | would break contract they would have banned them 5 years
               | ago when that breech happened, not now, nobody can argue
               | that a 5 year old breech of contract on another account
               | actually warrants a random ban of this account today.
        
       | retskrad wrote:
       | Why are investors seemingly blind to the fact that Apple is
       | fighting tooth and nail to protect their App Store revenue (while
       | looking like jackasses in the court of public opinion and pissing
       | off regulators and their relationship with developers) because if
       | the App Store money in their pocket dries up, all hell breaks
       | loose because all of their hardware products are no longer
       | growing. The stock will crash and the executive team will be in
       | trouble.
        
         | NBJack wrote:
         | Pretty sure the savvy investors know this. But why would they
         | kill the golden goose?
        
           | observationist wrote:
           | A walled garden is difficult and expensive to maintain. In
           | Apple's case, it also requires a constant battle against the
           | public interest, because they've carved out various niches in
           | domains that intrude on interoperability, consumer rights,
           | privacy, censorship, surveillance, tax evasion, child
           | slavery, and so on. If they cede ground, they lose money, so
           | they develop and execute strategies that minimize or mitigate
           | loss in conjunction with maximizing gain.
           | 
           | Apple has no principles or ethics or morals to which it is
           | bound; it's governed by an optimization algorithm that pits
           | the profit incentive against the constraints of resources,
           | legislation, and their public image.
           | 
           | Apple's only as effective as the humans who execute their
           | assigned roles within the overall algorithm, so the
           | organization is subject to the usual human weaknesses and
           | foibles.
           | 
           | Pride. Arrogance. Bullheadedness. Complacency.
           | 
           | If these weaknesses infect the culture, spreading across many
           | roles, then many things can degrade and spin out of control.
           | Apple is just as mortal and vulnerable as MySpace, Yahoo,
           | Sears, Blockbuster, or any other big company or institution.
           | 
           | Without the advantages afforded by the unsavory, unethical,
           | and unprincipled aspects of their business, Apple might not
           | be able to maintain their walled garden effectively. Apple's
           | particular variety of golden goose may not continue to be
           | compatible with the markets in which it currently dominates,
           | since much of the regulation, litigation, and legislation
           | will focus on Apple's effects on the world.
           | 
           | Lots of things could happen outside their control that would
           | kill the golden goose. Lots more things could happen if they
           | fall prey to human failure modes.
        
         | ajross wrote:
         | This is indeed an analysis that we don't see often enough.
         | Apple is viewed as a "tech company" and tech companies are all
         | about innovation and growth. And their stocks are priced
         | accordingly. But, Apple is actually extremely conservative with
         | product rollouts and new markets (c.f. having essentially
         | missed the boat on AI). They make phones and sell phone apps.
         | They do a few other things, but at the end of the day their
         | balance sheet says "Apple sells phones".
         | 
         | And the phone market is saturated now. Everyone's got one. They
         | keep getting better and people keep them longer. And Apple
         | _already has_ a 50% share of units sold, and a much higher
         | proportion of total revenue. This market is tapped out. It 's
         | not going to grow.
         | 
         | Really the mess happening in Europe (mostly in Europe anyway)
         | is best seen as a desperate struggle to push the growth
         | reckoning far enough out for them to roll out a new successful
         | product. They're rent seeking just to keep the balance sheet
         | clean, but it won't work forever.
         | 
         | Really this happens to all big tech companies. Eventually the
         | original product set starts to commoditize and there's nothing
         | left to fill the void.
        
           | carlosjobim wrote:
           | As long as new people are growing up, they're going to need
           | their own phones, so there will always be a market. The same
           | of course with many other consumer goods.
        
             | ajross wrote:
             | But not a growing market. You don't get a 27.27 P/E ratio
             | by selling phones to the same fraction of the general
             | population. Indeed, that's "the same as many other consumer
             | goods", so go check valuations of Nestle or Proctor &
             | Gamble or whatever.
             | 
             | The point is that an Apple stock priced at a level
             | commensurate with a static market would be a catastrophic
             | loss of shareholder value.
        
               | carlosjobim wrote:
               | Well of course nothing can grow forever. But Apple can
               | still keep making profits every year and pay dividends.
               | Why should I or anybody else care any more than that for
               | the shareholders? Boo-hoo?
        
               | gen220 wrote:
               | I'd recommend looking at P/S, Gross Margin and Operating
               | Margins. They're more robust measurement tools than P/E
               | and Net Margin, because - unlike Net Income (Earnings) -
               | Revenue, Cost of Revenue and Operating Expenses are not
               | accounting magic.
               | 
               | Today, Apple trades at 6.94 Price/TTM Sales per Share.
               | P&G trades at 4.7.
               | 
               | Apple's TTM Gross Margin and TTM Operating Margins are
               | 45% and 30.7%.
               | 
               | P&G's are 50% and 22%.
               | 
               | Apple's TTM Operating Margin is 1.395x of P&G's, and
               | their P/S is 1.476x of P&G. This is the explanatory
               | variable for the higher P/S - higher operating
               | efficiency. Which makes sense because their blend of
               | revenue includes services and insurance, not just high-
               | margin physical products.
               | 
               | IDK the point you're trying to make, because these
               | companies have essentially the same multiples today.
               | Apple's market cap is higher because their TTM revenue is
               | $386B and P&G's is $84B. But their key ratios are not so
               | far apart.
               | 
               | I wrote all this up to show you the perils of P/E
               | comparisons... before realizing that Apple and P&G
               | actually have _essentially identical_ P /E valuations
               | (~26-27). In this instance, there's not a lot of peril,
               | because they're both in a similar phase of corporate
               | life: operating as late-stage growth companies surfing
               | the wave separating innovation from profit-maximization
               | for as long as they can - where generating income is
               | important (so net income is not hovering around zero) but
               | not the end-all/be-all (there're still expectations of
               | YoY revenue growth).
               | 
               | Besides, Apple's customer and revenue composition is also
               | not at all static, and you'd understand this if you read
               | their earnings reports. They are not a dam that's waiting
               | to burst, in spite of some people willing them to be. On
               | the contrary, they've never been stickier or more mass-
               | market than they are today.
        
             | zogrodea wrote:
             | That's an interesting thought and makes me think, because
             | of declining birth rates and an ageing population, Apple
             | will have fewer and fewer people to sell phones to as time
             | goes on.
        
           | amluto wrote:
           | > c.f. having essentially missed the boat on AI
           | 
           | What boat? Not being first to market with a fancy commercial-
           | grade model and charging $20/mo for consumer-style access (a
           | la OpenAI)? Not having a cloud offering (MS, etc)? Not having
           | a fancy in-your-pocket AI (like... no one? Siri is behind the
           | times, and a better Siri would be great, but IMO the issue
           | isn't so much the quality of the language model but that Siri
           | is oddly limited in what it can interact with).
           | 
           | I agree that Apple hasn't been amazingly innovative in the
           | last few years, but being off the AI hype boat seems off the
           | mark.
        
             | ajross wrote:
             | AI is producing shareholder value like crazy. No, that's
             | not the same thing as a new market, exactly, but it speaks
             | to the same need in the C suites. Apple didn't get on that
             | boat, and so is being forced into squeezing their partners
             | and fighting in the trenches on essentially unwinnable
             | regulatory points just to preserve the illusion of growth.
             | AI is a much more effective illusion of growth!
        
               | matwood wrote:
               | The did mention AI 12 times in the PR announcing the
               | updated MBA earlier this week.
        
         | bevekspldnw wrote:
         | I think the cracks will start to show the longer big apps don't
         | come to Vision Pro. Apple has spent the last decade pissing off
         | developers and partners, and just when they need them the most
         | - during the fragile time of getting an entire new platform off
         | the ground - they are doubling down on being assholes.
         | 
         | Every single review I've seen mentions that Netflix and YouTube
         | aren't on Vision Pro. One of the biggest applications of VR is
         | gaming and they're going nuclear with Epic instead of
         | developing a great partnership to bring high value gaming to
         | Vision Pro. Hubris before the fall.
        
           | graphe wrote:
           | From it's issues I bet you it's infighting from a group
           | trying to kill the vision pro from apple.
        
             | bevekspldnw wrote:
             | The fact that they went to market with a $3.5k price tag
             | tells me they just aren't serious about wide adoption,
             | period.
        
               | ceejayoz wrote:
               | The original Mac cost about $7k in current dollars.
               | 
               | I remember thinking the original iPhone was hugely
               | overpriced, too.
        
           | causal wrote:
           | Apple themselves seem to forget that a huge selling point for
           | the iPhone/iPod Touch was video games. Seeing those bright
           | flashy games rendering on such a beautiful screen in the palm
           | of your hand- it blew everything else out of the water.
           | 
           | Social media eventually took over as the killer apps, but for
           | a while it was Angry Birds and Fruit Ninja on everyone's
           | phone.
        
             | bevekspldnw wrote:
             | Exactly - and many of the Vision Pro reviews talk about
             | Fruit Ninja being great!
        
             | mschuster91 wrote:
             | > Social media eventually took over as the killer apps, but
             | for a while it was Angry Birds and Fruit Ninja on
             | everyone's phone.
             | 
             | ... not to mention the _countless_ fart sound players,
             | virtual beer glasses and other such low-quality stuff.
        
         | DinaCoder99 wrote:
         | Blind? I assumed that the monopoly on iphone app distribution
         | (and the corresponding growth in fee revenue) was why the stock
         | has been so high recently.
        
         | bustling-noose wrote:
         | The investors aren't interested in Apple selling more phones
         | each year than previous. The investors are interested in people
         | using the iPhone as a yearly or bi yearly upgrade cycle product
         | in their life and giving Apple money without much bother and
         | accepting it as a part of culture, especially American.
         | 
         | I wouldn't have thought India, a country that is so price
         | sensitive, would be a place you find so many iPhones. But
         | Indians love what America does and follow them blindly.
         | 
         | The iPhone might not be the next big thing, but for most
         | invested in the cloud and app ecosystem, the choice they have
         | to make is whether you upgrade this year or next. It's like
         | Visa or Mastercard. You can cry all you want about high
         | transaction fees. America is still going to keep using it and
         | give them money.
         | 
         | Investors are loving this trend. Starbucks, Visa, Mastercard,
         | Nike, American Express, Bank of America, Coca Cola and what
         | not. Investors love companies that become part of the culture
         | and despite their horrifying practices, people seem to still go
         | back to them.
        
           | pimterry wrote:
           | > I wouldn't have thought India, a country that is so price
           | sensitive, would be a place you find so many iPhones. But
           | Indians love what America does and follow them blindly.
           | 
           | This is extremely wrong.
           | 
           | https://gs.statcounter.com/os-market-share/mobile/india
           | suggests Android has 95%+ market share in India (and largely
           | unchanged for years).
           | 
           | https://www.statista.com/chart/22702/andoid-ios-market-
           | share... lists India as one of the least iPhone-using
           | countries in the world.
           | 
           | iPhone's are more than 3x more popular across Africa, South
           | America and the rest of Asia than they are in India
           | (https://gs.statcounter.com/os-market-share/mobile/africa,
           | https://gs.statcounter.com/os-market-share/mobile/south-
           | amer..., https://gs.statcounter.com/os-market-
           | share/mobile/asia).
        
             | abhinavk wrote:
             | Our population is too large to even 5% be enough of a
             | market segment. 5% is still a hell lot of phones. In Tier-1
             | cities and urban centers, you would see iPhones everywhere
             | in offices and restaurants. Nobody cares about blue
             | messages here but the phone itself is definitely a status
             | symbol here.
             | 
             | On the other hand, Indian government loves doing what EU
             | does. After USB-C and moving towards AI Safety laws, we
             | expect a DMA-like law soon.
        
             | bustling-noose wrote:
             | I said 'find so many iPhones' I didn't say they were
             | leading. Apple sells millions of units in India and with a
             | 5% market share in a country where average annual household
             | income is about 5 iPhones you must realise that this is a
             | very significant and important share. I see a lot of resell
             | market customers preferring iPhone 7 and 8 at around 100$
             | over similarly priced Android phones. the top 5% income
             | households generally buy new iPhones and that trickles down
             | to the masses after 3-5 years in the resell market. Thats
             | how it works here as a lot of labour population seems to
             | also have some old iPhone.
        
       | sidewndr46 wrote:
       | This seems like a publicity stunt to me. No one would rationally
       | expect Epic to have a developer account with Apple. The terms
       | allow them to remove you for any reason and not disclose it.
        
         | disgruntledphd2 wrote:
         | Given the DMA, Apple are _required_ to allow people to develop
         | other App Stores. If they can kick off anyone who decides to do
         | that, then the law is entirely pointless (and the EU commission
         | are likely to be upset).
        
           | sidewndr46 wrote:
           | Sure, they are required to allow people to develop other App
           | Stores.
           | 
           | They can also add any number of other policies which you
           | probably run afoul of several times a day. Then terminate you
           | for that. You can still develop your app store, you just
           | can't break all the rules to develop your app store.
        
             | afavour wrote:
             | ...which is exactly the kind of thing the EU Commission
             | will punish them for.
             | 
             | If they create a bunch of new rules and only punish those
             | who are developing their own app stores they haven't given
             | themselves a magic get out of jail free card, it'll be very
             | obvious to everyone what is going on.
        
             | stale2002 wrote:
             | > Then terminate you for that
             | 
             | And then the EU takes them to court and fines them billions
             | of dollars.
             | 
             | The rest of the world doesn't have to stand still. They can
             | just confiscate Apple's money using threat of government
             | force.
        
         | sokoloff wrote:
         | > No one would rationally expect Epic to have a developer
         | account with Apple.
         | 
         | Really? I would 100% expect most any large company selling
         | anything into the computing or computing-adjacent space to have
         | an Apple dev account and a Play Store account.
         | 
         | My _supermarket chain_ has an Apple dev account. Target has an
         | Apple dev account. (Both presumably have Play Store accounts as
         | well.) If those brick-and-mortar companies can manage to reach
         | their customers that way, it was more surprising to me that
         | Epic _didn 't have one_ previously than the converse.
        
           | sidewndr46 wrote:
           | Is Target actively hostile to the platform provider they have
           | dev accounts with?
        
           | nixgeek wrote:
           | I doubt your supermarket chain has done things which rise to
           | Phil Schiller responding to Epic with --
           | 
           | > _We welcome all developers to the Developer Program so long
           | as they follow the rules. Those rules, including the DPLA and
           | the App Store Review Guidelines, are intended to protect the
           | integrity of the ecosystem, developers large and small, and -
           | most importantly-users. Accordingly, developers who are
           | unable or unwilling to keep their promises can 't continue to
           | participate in the Developer Program._
           | 
           | > _In the past, Epic has entered into agreements with Apple
           | and then broken them. For example, you testified that Epic
           | Games, Inc. entered into the Developer Program with full
           | understanding of its terms, and then chose to intentionally
           | breach the agreement with Apple. You also testified that Epic
           | deliberately violated Apple 's rules, to make a point and for
           | financial gain. More recently, you have described our DMA
           | compliance plan as "hot garbage," a "horror show," and a
           | "devious new instance of Malicious Compliance." And you have
           | complained about what you called "Junk Fees" and "Apple
           | taxes."_
           | 
           | > _Your colorful criticism of our DMA compliance plan,
           | coupled with Epic 's past practice of intentionally violating
           | contractual provisions with which it disagrees, strongly
           | suggest that Epic Sweden does not intend to follow the rules.
           | Another intentional breach could threaten the integrity of
           | the iOS platform, as well as the security and privacy of
           | users._
           | 
           | > _You have stated that allowing enrollment of Epic Games
           | Sweden in the Developer Program is "a good faith move by
           | Apple." We invite you to provide us with written assurance
           | that you are also acting in good faith, and that Epic Games
           | Sweden will, despite your public actions and rhetoric, honor
           | all of its commitments. In plain, unqualified terms, please
           | tell us why we should trust Epic this time._
        
             | andersa wrote:
             | It is not relevant whether Apple trusts Epic - they are not
             | legally allowed to block them while running a core platform
             | service.
        
             | WWLink wrote:
             | The sooner this "ecosystem" crap dies, the better.
             | 
             | The sooner not needing Apple dev tools or an Apple
             | developer account to make software for an Apple device, the
             | better.
             | 
             | The sooner I can use my Apple Watch with an Android phone,
             | the better.
             | 
             | The sooner Apple stops (basically) requiring me to use
             | icloud instead of literally any other better, cheaper,
             | higher performance cloud service for my photos, videos,
             | settings, and etc without nagging me 24/7 and trying to
             | default to icloud storage, the better.
             | 
             | As a long time user and buyer of Apple products, I'd really
             | rather they have robust security, stable APIs, good UI
             | design standards (once again), and create/support open
             | standards. All of this "ecosystem" "It's secure if you use
             | it our way and only our way" and "it just works (most of
             | the time)" BS is annoying me.
             | 
             | It's annoying, because over the last 20 years I've watched
             | their products become weirder and more gimped and full of
             | dark patterns in an attempt to force you to buy their
             | services and/or lock you into buying nothing but Apple
             | products.
             | 
             | And don't even get me started about the thriving group of
             | Apple-Stans that play the "YOU DON'T LIKE IT?! THEN LEAVE!
             | I LOVE IT! ITS PERFECT AND YOU SHOULD TOO!" game lol. TBH
             | they're even more vicious than tesla/spacex-stans....
        
               | heresaPizza wrote:
               | They went from making premium products to buggy objects
               | filled with ads
        
               | WWLink wrote:
               | I think the hardware still feels pretty fancy. I recently
               | bought a macbook air and iphone 13 and they feel really
               | nice.. the imacs I got my brothers have been excellent as
               | well....
               | 
               | But buggy software filled with ads. Yes. That much I
               | agree with!
               | 
               | I have an android phone (galaxy fold 4) that I've been
               | using as a secondary for like 14 months now. When my
               | iPhone XS finally developed a swelling battery, I decided
               | to retire it and switch the GF4 to my primary phone. I've
               | been bouncing between Android and iOS for many years, but
               | this time I felt a little bit heartbroken.....
               | 
               | One of the reasons I like using iPhones is you can send &
               | receive sms/imessage on a Mac. But if you use the google
               | messages app on an android phone, you can use a webapp on
               | any computer (any OS) that IMHO works better (kind of).
               | For one, it works on anything!
               | 
               | For another: MS Windows' link-to-phone thing is pretty
               | sweet.
               | 
               | For another: I like the android/samsung oneUI way of
               | handling phone calls. I can't quite put my finger on it,
               | but it's way less obnoxious. Especially because the
               | speakerphone button ACTUALLY JUST WORKS! At some point
               | iOS decided to make that button pop up a menu. Caller ID
               | also works... and the scam phonecall blacklist thing
               | works WAAAAY better on Android.
               | 
               | I still don't like any other OS as much as I like MacOS,
               | but I miss the days of 10.4/10.5/10.6... it feels like
               | the OS has gotten heavily enshittified since then.
               | Honestly it feels more like Windows XP lol. I blame it
               | all on Notification Center. Notification Center is a
               | badly programmed turd. It steals focus, the hotkeys don't
               | work right and aren't obvious, the notifications are like
               | constant nags and you generally have to opt out of them
               | instead of opting into them.... I just fucking hate it.
        
             | Nullabillity wrote:
             | I don't want to live in a world where everyone has to live
             | in fear of upsetting Tim Cook's fragile ego.
        
         | andersa wrote:
         | Their terms are not relevant, Apple has no authority over the
         | DMA.
        
           | sidewndr46 wrote:
           | so if I set up my own app store with nothing but apps
           | designed to scam people, Apple has to allow me to do it?
        
             | BearOso wrote:
             | You could, but few people are going to fall for that. Are
             | you offering something that would entice people away,
             | something huge like Fortnite? Most non-technical people
             | will stick with the App store.
        
             | fngjdflmdflg wrote:
             | My guess is that since fraud is presumably illegal in the
             | EU, scam developers are not protected by the DMA. But I
             | don't know EU law and didn't read the full text of the DMA
             | although I did read some of the English version a while
             | ago,
        
             | hu3 wrote:
             | App Store is already rampant with scams so nothing new
             | under the sun.
             | 
             | https://www.washingtonpost.com/technology/2021/06/06/apple-
             | a...
             | 
             | https://mashable.com/article/apple-mac-app-store-scam-
             | forces...
             | 
             | https://tech.hindustantimes.com/tech/news/84-dangerous-
             | scam-...
        
       | Fin_Code wrote:
       | Sounds like they violated a non disparagement clause and signaled
       | they will not adhere to policy. All they had to do is keep quiet
       | and launch to minimize their liability.
       | 
       | Guess they will need to fight in the EU to see if they can claw
       | back.
        
         | jefftk wrote:
         | Where are you seeing a non disparagement clause?
        
         | andersa wrote:
         | A non-disparagement clause is not valid under the DMA.
        
           | r00fus wrote:
           | Perhaps Apple needs to separate geographies in its account
           | setup. Let Epic have the EU account, but disable them
           | everywhere else.
           | 
           | Because in the US/Asia, Epic has no DMA protections.
        
             | andersa wrote:
             | This is indeed about an EU-specific account by Epic Games
             | Sweden.
        
           | otterley wrote:
           | Do you have a legal citation for this assertion?
        
         | BearOso wrote:
         | There's no chance the DMA includes a non disparagement clause.
         | That's totally against free speech.
        
           | Kluggy wrote:
           | I don't understand how free speech relates to the DMA?
        
             | BearOso wrote:
             | Not "free speech" as part of the US Bill of Rights, free
             | speech as in "the EU ethics would never have such language
             | in the DMA to forbid it or allow such a violation to
             | stand."
        
           | VWWHFSfQ wrote:
           | Free speech has nothing to do with any of this
        
             | Jensson wrote:
             | Apple terminated Epics account for Epic criticizing Apple,
             | not for anything Epic did with the account. That is a free
             | speech violation, retaliating for unrelated speech is
             | against the ideal of free speech.
             | 
             | USAs free speech laws mostly just bans governments from
             | retaliating, but a more encompassing law would also ban
             | corporations from doing so as well, there is no reason you
             | should fear speaking up just because the corporation might
             | retaliate and ruin your life. USA already has such anti
             | retaliation laws for companies in some cases so there is
             | nothing unreasonable about it.
        
           | SteveNuts wrote:
           | "Free speech" is all about the _government_ not persecuting
           | an individual for something they say.
           | 
           | It offers no protection in a case like this between two non-
           | government entities.
        
             | charcircuit wrote:
             | You are talking about the US's first ammendment. That
             | doesn't exist in the EU.
        
               | lxgr wrote:
               | True, but they raise a valid point in that even in the
               | US, the government has no standing to intervene with
               | private individuals limiting each others' speech
               | contractually. NDAs are very much enforceable in the US.
        
               | Jensson wrote:
               | > even in the US, the government has no standing to
               | intervene with private individuals limiting each others'
               | speech
               | 
               | In Europe the government does that though, so "even in
               | the US" is a nonsense argument here, the US is horrible
               | at protecting individuals rights against oppressive
               | companies.
               | 
               | I am not certain about such laws that could apply to this
               | case, but there are already plenty of laws around what
               | you are allowed to retaliate for etc. Just like USA makes
               | it illegal to fire based on race or to fire union
               | organizers, it is the same principle.
        
               | SteveNuts wrote:
               | >You are talking about the US's first ammendment.
               | 
               | Then the "freedom of speech" argument is even more
               | irrelevant, in my mind.
        
               | Jensson wrote:
               | Companies can't fire you for unrelated speech in most of
               | Europe, their laws doesn't protect you as much from
               | governments but they protect speech significantly more
               | against private corporations.
               | 
               | So just because US freedom of speech is limited to
               | government doesn't mean that applies everywhere.
        
               | SteveNuts wrote:
               | I still don't see how that is relevant at all between
               | Apple and Epic...
        
               | Jensson wrote:
               | This is Apple retaliating for Epic criticizing them. You
               | aren't allowed to do that without a more reasonable
               | cause, Apple argues that it isn't illegal retaliation
               | since they have reason to suspect Epic will breach
               | contract, so it isn't entirely clear. But it is clear
               | that free speech is highly relevant to this case and the
               | courts will decide if you are allowed to retaliate for
               | this kind of speech or not.
        
               | rvense wrote:
               | I don't think it applies in this case for the exact
               | reasons stated, but the EU does indeed have a charter on
               | fundamental rights that covers freedom of expression,
               | among other things.
               | 
               | https://en.wikipedia.org/wiki/Charter_of_Fundamental_Righ
               | ts_...
        
         | lapcat wrote:
         | > Sounds like they violated a non disparagement clause
         | 
         | Where do you get this? No third-party developer is under such
         | legal obligation.
        
         | apozem wrote:
         | Apple's lawyer states no such thing, only that they have the
         | right to revoke anyone's developer account for any time and for
         | any reason. They believe Epic will violate their rules in the
         | future and affect iOS users' privacy and safety, so they banned
         | them.
         | 
         | I know this is the internet, and no one actually reads the
         | linked articles, but I really wish people would do so before
         | weighing in. You did not need to make up a non-disparagement
         | clause.
        
           | 123yawaworht456 wrote:
           | >safety
           | 
           | the past few years made me really fucking hate that word.
        
       | rvz wrote:
       | Here we go again...
        
       | jiripospisil wrote:
       | > (...) the U.S. judgment expressly provides that "Apple has the
       | contractual right to terminate (...)
       | 
       | Yeah good luck with that in an EU court.
        
       | ajaimk wrote:
       | They got kicked out for willingly breaking the rules in the past.
       | Not for criticizing Apple. Actions have consequences.
        
         | NBJack wrote:
         | From the article:
         | 
         | > Apple said one of the reasons they terminated our developer
         | account only a few weeks after approving it was because we
         | publicly criticized their proposed DMA compliance plan. Apple
         | cited this X post from this thread written by Tim Sweeney.
         | Apple is retaliating against Epic for speaking out against
         | Apple's unfair and illegal practices, just as they've done to
         | other developers time and time again.
        
         | lxgr wrote:
         | The difference is that Apple is now largely no longer in
         | control of the rules, at least in the EU. It seems like they
         | haven't come to terms with that yet.
        
       | hizanberg wrote:
       | If I had a Customer that spent years relentlessly complaining
       | about my Company, I know I wouldn't want to have them as a
       | Customer.
       | 
       | It does present an interesting question on whether a Company can
       | be forced to have a bad actor as a Customer, I guess this will be
       | decided in the lawsuits to come.
        
         | ajross wrote:
         | App vendors aren't customers. They don't pay Apple anything
         | more than the license fees for Xcode. The app's users are the
         | customers, and if you start throwing out the partners you lose
         | customers. Now, sure, the calculus might change depending on
         | your relationship with each partner, but you absolutely cant
         | say that Epic doesn't bring revenue to Apple. They do.
        
         | ginko wrote:
         | Epic isn't apple's customer. They just use their tools.
        
         | andersa wrote:
         | Your company is likely not considered a core platform service,
         | so your analogy is not relevant.
        
         | _fat_santa wrote:
         | The key difference I see in Apple's app store business is that
         | it's a monopolistic marketplace model. If Apple allowed an
         | alternative to the app store then this wouldn't be an issue.
         | Take Microsoft and Windows as an example, they have the
         | Microsoft store which operates as a marketplace with rules but
         | they don't get the same scrutiny because there are
         | alternatives. Don't like what MS is doing with their app store?
         | Fine just release the binary yourself.
         | 
         | With Apple though, the bring it on themselves by having a
         | monopolistic marketplace. Since they are the sole gatekeeper to
         | getting apps on the iDevices, there is no alternative like
         | there is in the MS ecosystem. Apple could end all scrutiny
         | tomorrow if they allowed a way to install apps on iDevices that
         | bypassed the app store and Epic would have no case.
        
           | askonomm wrote:
           | But as of iOS 17.4 they do allow alternative app stores in
           | EU.
        
             | whazor wrote:
             | No, you need an Apple developer account to set up an
             | alternative marketplace.
        
             | lozenge wrote:
             | You still need a developer account to notarise apps that
             | are published on alternative app stores. Plus you need to
             | agree to pay Apple the Core Technology Fee.
        
               | codingcodingboy wrote:
               | Why didn't the EU force the removal of those
               | requirements? Apple will keep playing games to make
               | alternative stores uncompetitive and keep away unwanted
               | developers.
        
               | Jensson wrote:
               | I think 8 was intended to stop that sort of thing, but
               | maybe Apple thinks it doesn't apply?
               | 
               | 8. The gatekeeper shall not require business users or end
               | users to subscribe to, or register with, any further core
               | platform services, as a condition for being able to use,
               | access, sign up for or registering with any of that
               | gatekeeper's core platform services listed pursuant to
               | that Article.
        
               | codingcodingboy wrote:
               | You are probably right, and now I wonder if this doesn't
               | also apply to the standard Apple developer program.
               | 
               | I have not read the DMA but in the gatekeeper section of
               | the official website the Core platform services listed
               | are AppStore, iOS and Safari. Let's suppose that you
               | single out iOs, why should I sign up something about
               | AppStore to develop apps?
        
               | threeseed wrote:
               | Because it's still Apple's platform.
               | 
               | And they have a right to prevent apps that harm the
               | integrity of the overall platform which is what
               | notarisation is designed to prevent.
               | 
               | Also companies have always charged a fee for using their
               | SDKs. Even today Epic does this i.e. 12%.
        
               | Phrodo_00 wrote:
               | > Because it's still Apple's platform.
               | 
               | It's not Apple's devices, though.
        
               | freedomben wrote:
               | As long as Apple has a higher level of access to the
               | device than the user does, it's still Apple's device.
               | They've just done a great job at making the user _think_
               | they own it.
        
               | jsnell wrote:
               | DMA enforcement only started today. Until today, all
               | these plans were just words on a paper. The EC will only
               | look at the real state of the world now that enforcement
               | has started, and make their enforcement decisions based
               | on that and the public feedback. They aren't giving any
               | kind of pre-approvals or pre-denials to the plans.
               | 
               | (If they were pre-evaluating plans, the optimal play for
               | the gatekeepers would be to propose something totally
               | unreasonable, and then negotiate it to something that's
               | mostly unreasonable but just barely acceptable to the EC.
               | That would be a bad outcome for the EC. So from a game
               | theory perspective, they're better of making the
               | companies guess at what will be acceptable rather than
               | negotiating, since the companies will want to be
               | conservative.)
        
             | screamingninja wrote:
             | Here are some articles that specifically discuss what is
             | wrong with Apple's approach in allowing alternative app
             | stores.
             | 
             | https://pluralistic.net/2024/02/06/spoil-the-bunch/
             | 
             | https://proton.me/blog/apple-dma-compliance-plan-trap
             | 
             | > Introducing the Core Technology Fee (CTF), a junk fee
             | that serves no purpose other than trapping popular apps in
             | Apple's current shakedown scheme. By charging a EUR.50 fee
             | for each install after the first 1 million, Apple
             | effectively uses a popular app's scale against it to
             | prevent it from using an alternative payment system or app
             | store.
             | 
             | > If you decide to use anything other than Apple's in-app
             | purchase system, you're forced to display a "scare screen"
             | designed by Apple, which you cannot modify.
             | 
             | > Once you choose which policy you want to implement -- the
             | current App Store policy or Apple's proposed new policy --
             | your decision is permanent. So if you decide to take the
             | risk of trying out alternative payments and it ends up
             | working worse for your business, Apple doesn't allow you to
             | go back and instead traps you permanently.
        
             | borland wrote:
             | In iOS 17.4 Apple allows you to apply to create an
             | alternative store. Apple can still deny your request and
             | kill your alternative store, and this is exactly what
             | happened.
             | 
             | Epic opened a developer account under their european
             | subsidiary company, which applied for this, and Apple just
             | banned that account, so Epic can't create a store. Perhaps
             | if someone else (Google, Microsoft, Meta) made a store,
             | Epic might be able to upload apps to that store, but
             | because in the Apple world everything traces back to the
             | developer accounts, I'm pretty sure that would be blocked
             | by Apple as well.
             | 
             | As much as it might seem like Tim Sweeney was exaggerating
             | about Apple's DMA "compliance" changes being hot garbage, a
             | horror show, and malicious compliance -- he really wasn't.
             | Apple are in full on villain mode here.
             | 
             | The part that doesn't make sense, is why Apple are choosing
             | to be _such dicks_ about everything, when the EU is already
             | breathing down their necks. They 're inviting more and
             | harsher regulation upon themselves and making the rest of
             | the world hate them in the process.
        
               | threeseed wrote:
               | Epic has a long history of breaking the terms of
               | contracts they are sign.
               | 
               | Most companies won't deal with actors who continually do
               | this.
        
             | layer8 wrote:
             | Which they are preventing Epic from creating because it
             | requires an Apple developer account.
        
             | nottorp wrote:
             | They don't really. Money matters aside, the apps still need
             | to be approved by Apple. They could drop all fees and it
             | would still mean they don't allow alternatives.
        
             | 1over137 wrote:
             | Do you still need an AppleID to use these alternative
             | stores?
        
           | gopher_space wrote:
           | > Don't like what MS is doing with their app store? Fine just
           | release the binary yourself.
           | 
           | Whip up a small windows binary and send it to your mom. See
           | if she can run it without any help from you. MS is doing the
           | same thing from a different angle.
        
             | nottorp wrote:
             | Eh, you create a msi including all dependencies with tools
             | provided to you by Microsoft free of charge and without
             | restrictions. And mom gets a start menu icon.
             | 
             | Can you do the same on iOS?
        
             | abhinavk wrote:
             | * Signed .exe works but has a cost.
             | 
             | * Unsigned .exe gets a security prompt to Run/Don't Run for
             | the first time.
             | 
             | * MSI has an installation wizard.
             | 
             | * MSIX has a simple Install prompt like PWAs.
        
             | pompino wrote:
             | Not even close. MS is allowing the end user alternate means
             | of installing software. Apple is trying to rob each iOS
             | developer of 30% of their sales.
        
         | lxgr wrote:
         | Companies in quite a few industries have a duty to do business
         | with you, with very few limitations. For example, in some
         | countries/cities, taxis generally can't refuse transportation
         | to you, assuming you're able to pay and not endangering the
         | driver. Having publicly and repeatedly expressed a dislike for
         | taxis, or even wearing a t-shirt saying "taxis in $city are an
         | overpriced monopoly" would not be a valid reason to be refused
         | transportation.
         | 
         | In the EU/under the DMA, Apple now very likely has a duty to
         | transact even with app developers saying mean things about
         | them. That's certainly a very new situation for Apple, but not
         | an unprecedented one.
         | 
         | I'm not sure if throwing more hissy fits and breaking more of
         | their playmates' toys is a good idea now that adults are in the
         | room.
        
           | mckn1ght wrote:
           | Taxis in many cities operate under the authority of a
           | government institution [0], so it makes more sense that they
           | have a duty to do business with the public.
           | 
           | Whereas one can often experience waiting for a Lyft/Uber
           | where drivers repeatedly decline service after initially
           | accepting.
           | 
           | [0]: https://en.wikipedia.org/wiki/Taxi_medallion
        
             | AnthonyMouse wrote:
             | This doesn't really have anything to do with licensing.
             | There are laws that prohibit businesses from e.g. refusing
             | customers on the basis of race or sex and it doesn't matter
             | if you're a restaurant or a hardware store or a flower
             | shop.
        
               | mckn1ght wrote:
               | That's true, but is there any reason to believe Apple is
               | acting in such a discriminatory fashion against a
               | protected class of citizen?
        
               | Jensson wrote:
               | This is a different set of laws, different set of
               | protected things that you aren't allowed to discriminate
               | or retaliate against.
        
           | Findeton wrote:
           | "taxis generally can't refuse transportation to you"
           | 
           | The fact that it happens says nothing about whether it's
           | right or not. In my opinion it's wrong and immoral that taxis
           | can't refuse to service you. But taxis are very regulated in
           | many places. In fact, for example, Uber is illegal in
           | Colombia. And still, despite their legal status, Uber is not
           | only very used in Colombia, but it's also safer than getting
           | a normal taxi.
        
             | jjmarr wrote:
             | When there's a big power imbalance, putting the onus on the
             | service provider to give a valid reason for denying
             | customers can be more impactful than laying the burden on a
             | user to prove there was discrimination.
             | 
             | Depending on your race/ethnicity/disability/socioeconomic
             | status, taxi drivers might refuse service even though it is
             | against the law. It is easier to win against a taxi driver
             | if they're obligated to explain why they didn't help
             | someone in a wheelchair.
        
               | Findeton wrote:
               | I respectfully disagree because that goes against
               | individual freedom. I understand that historically in the
               | US there's been racism but that's no reason to erode
               | individual freedom.
        
         | kevingadd wrote:
         | Criticizing defects in a product or criticizing a vendor's
         | misbehavior doesn't make you automatically a "bad actor". A
         | healthy vendor/customer relationship involves having channels
         | where this criticism can be exchanged without putting the
         | vendor or the customer in a bad position, and the criticism
         | results in a better product.
         | 
         | Instead, bug reports go into a black hole because Apple doesn't
         | care, and they _especially_ don 't care about game developers,
         | unless those game developers are running casino games or gacha
         | games that bring in a billion dollars a year. Then Apple cares
         | a lot - about 30%.
         | 
         | If a billion-dollar company is so thin-skinned that they can't
         | handle having their policies criticized they're run by
         | children.
         | 
         | Epic has historically brought in a lot of money for Apple, both
         | directly - via titles like Infinity Blade and Fortnite - and
         | indirectly - by enabling the developer ecosystem so more people
         | can release titles on Apple platforms. In the past Epic helped
         | promote new Apple product launches. Calling them a bad actor is
         | ridiculous.
        
           | JumpCrisscross wrote:
           | > _Criticizing defects in a product or criticizing a vendor
           | 's misbehavior doesn't make you automatically a "bad actor"_
           | 
           | Doing so publicly certainly does. I would terminate business
           | with a client if they started airing out their issues about
           | me on Twitter.
           | 
           | That said, I'm not Apple. At a certain size, you lose the
           | right to reject bad actors.
        
             | kevingadd wrote:
             | Like I said, Apple gives you no other choice. They don't
             | have proper channels for communication on things like
             | software defects or policy. You have to kick up a public
             | outcry to get any help.
        
               | JumpCrisscross wrote:
               | > _Apple gives you no other choice_
               | 
               | Sweeney and Schiller were emailing. Apple will read a
               | letter you send addressed to their legal team.
        
             | nottorp wrote:
             | You don't control access to half of the world's mobile
             | devices do you? :)
        
           | wtallis wrote:
           | Epic is trying not to call attention to it, but in the emails
           | they published from Apple, Epic's history of violating an
           | agreement with Apple was cited as why Apple has reason to not
           | trust Epic. That may not be sufficient justification under EU
           | law, but it's unquestionable that Apple has more underlying
           | their concerns than just Epic's recent public complaining.
        
           | misnome wrote:
           | > Calling them a bad actor is ridiculous.
           | 
           | This is an absurd take. They very deliberately and publicly
           | breached their agreement with apple, sued them when they got
           | kicked out for it, and lost.
           | 
           | If that isn't a textbook description of a bad actor then what
           | the hell _would_ count for you?
        
             | kevingadd wrote:
             | By what metric is Epic Games having an account a "threat"
             | to iOS? Are they going to hack end-users' devices? Collect
             | their private information without permission and sell it to
             | third parties? All just by having a developer account?
             | 
             | Isn't the app review system combined with iOS's robust
             | security infrastructure supposed to prevent such an
             | outcome? If a company as big and legally accountable as
             | Epic, with a long track record, is so dangerous - by that
             | standard lots of other developer accounts should be closed
             | down too, just to be safe.
             | 
             | It's perfectly reasonable to go "I don't want to do
             | business with Epic due to how they've treated me" but
             | _being your opponent_ is different from _being a bad
             | actor_. Using language like this pointlessly inflates the
             | magnitude of what Epic actually did and misrepresents the
             | nature of their conflict with Apple.
        
         | archagon wrote:
         | If your company has a market segment captured, you should not
         | have any right to do that, irrespective of your feelings.
        
         | the_mitsuhiko wrote:
         | In Europe there is the concept of "Forced to contract". You can
         | be forced to accept a customer. Applies to many monopolies.
        
           | nottorp wrote:
           | Single payer health insurance, for example :)
        
         | eviks wrote:
         | Why not? There will be more complaints because of your action
        
         | 015a wrote:
         | Epic _also_ doesn 't want to be Apple's customer. No one would
         | describe the relationship between Microsoft and Epic as "Epic
         | being Microsoft's customer" because they distribute the Epic
         | Games Store and Fortnite on Windows (Xbox console distribution
         | notwithstanding; there it is more of a customer relationship).
         | 
         | Apple forces everyone who wants access to 50% of the mobile
         | computing market into a customer-oriented relationship, and
         | then complains when not everyone Thinks The Same as they do.
         | Its disgusting behavior.
        
         | layer8 wrote:
         | The issue is that Epic doesn't want to be Apple's customer in
         | the first place. They want to publish iOS apps. The fact that
         | this requires them to be an Apple customer is the core problem.
         | 
         | Imagine if everyone wanting to publish a web app would have to
         | be a customer of the respective browser vendors.
         | 
         | Everyone complains about Google and Mozilla and Safari and
         | Edge. Luckily, that doesn't prevent us from having our web apps
         | running on those browsers.
        
           | lelandfe wrote:
           | Publishing a Chrome browser extension more-or-less requires
           | being a customer of the Chrome Web Store. There are plenty of
           | other examples, folks tend to give Playstation/Xbox/Switch
           | stores in these conversations as well.
        
             | Phrodo_00 wrote:
             | > Publishing a Chrome browser extension more-or-less
             | requires being a customer of the Chrome Web Store
             | 
             | Emphasis on more-or-less, though. You can use Chrome
             | developer mode (which is NOT a paid option and doesn't
             | require an account) to import extensions from files. You
             | can't do that in iOS. That's Epic's point.
        
               | paulmd wrote:
               | you don't need a developer account to sideload an app on
               | ios, and it wouldn't change anything legally if you did
               | (feature tiering is legal)
               | 
               | another classic example of android users who don't
               | understand the things they're talking about. go on, tell
               | me more about how "you can't copy and paste between
               | applications in ios" or "there's not even a file browser"
               | please.
               | 
               | (now, still not being able to figure out a calculator app
               | on ipad? _that 's_ a fair one lol)
        
               | Zambyte wrote:
               | I didn't believe you so I looked it up, and this[0] is
               | what I found
               | 
               | > AltStore then signs the application with your Apple ID
               | so the app can run. You'll need to trust the developer
               | certificate in your device settings, but when you do, any
               | apps that you install through AltStore will work... for
               | seven days. Apple has put several restrictions in place
               | to make the process as difficult as possible, but the
               | developer managed to work around those restrictions. As
               | the clock nears closer to the end of the seven-day
               | period, AltStore will refresh the signing key on the app
               | so that you can get an extra seven days of usage. This
               | can also run in the background.
               | 
               | > AltStore makes use of a feature Apple introduced that
               | lets you install *up to three apps* for free using your
               | Apple ID.
               | 
               | > However, AltStore relies on a computer on the same
               | network running AltServer, so you'll need both iTunes and
               | iCloud installed on that device. [...]
               | 
               | Is this seriously what you're talking about? Because
               | after reading that I still don't believe you can install
               | apps on iOS without Apples splash of iHoly Water TM.
               | 
               | [0] https://www.xda-developers.com/how-to-sideload-apps-
               | iphone-a...
        
               | dwaite wrote:
               | Do you think this is a viable distribution model for web
               | extensions, e.g. an alternative to the Chrome Web Store?
        
               | cute_boi wrote:
               | Yes, for user like me. I checked most of the extension I
               | use. They directly come from github, and I generally
               | don't update extension, so there is no fear of some
               | sketchy website buying the extension company.
        
             | vlod wrote:
             | I use userscripts/violent-monkey for my stuff and I don't
             | have to deal with any of them. I grant you, it's harder for
             | people to use my stuff.
        
           | swman wrote:
           | Then they should just not publish for iOS lol.
           | 
           | Don't like it? Don't publish to it.
           | 
           | As a consumer I want and like the tight restrictions apple
           | puts on the App Store.
           | 
           | It's not like users can't purchase stuff without paying the
           | 30% premium added by developers to offset the apple tax. Just
           | go to the website and buy there. And save the 30%.
           | 
           | My parents who are older use iPhone. They don't have to wade
           | through trash like android play store. Most apps are good in
           | the iOS store.
           | 
           | If epic wants kids to buy more stuff have their parents pay
           | the 30% premium. If your kid is glued to the phone I'm sure
           | you enabled that and can continue enabling it. Sorry not
           | sorry.
        
             | creaturemachine wrote:
             | Apple should just not sell in the EU lol.
        
             | siegecraft wrote:
             | The Supreme Court ruled that apple must allow users to
             | purchase from vendor websites. Apple takes a 27% cut
             | instead of 30%
        
             | iraqmtpizza wrote:
             | They never said they didn't like iOS. You're hallucinating.
        
             | pompino wrote:
             | Ah yes, the classic "Think of the innocent children and
             | grandmas" . Sorry, that isn't an argument anymore. It never
             | was convincing before and isn't now either.
             | 
             | >Don't like it? Don't publish to it.
             | 
             | Yeah, why protest at all? Just leave the country. Why fight
             | corruption? Just go somewhere else where there is less of
             | it. Really, why complain at all?
        
             | dns_snek wrote:
             | The number of bad faith arguments here is impressive.
             | 
             | > Don't like it? Don't publish to it.
             | 
             | That's not how laws work, Epic have a perfectly valid
             | complaint against Apple because Apple isn't complying with
             | EU law. As far as valid outcomes go, Apple can either
             | comply, face fines, or leave the EU market.
             | 
             | > As a consumer I want and like the tight restrictions
             | apple puts on the App Store.
             | 
             | That's great, but it causes demonstrable harm to the proper
             | functioning of our supposed "free market", so we've
             | outlawed them.
             | 
             | > It's not like users can't purchase stuff without paying
             | the 30% premium added by developers to offset the apple
             | tax. Just go to the website and buy there. And save the
             | 30%.
             | 
             | Except they ban you from even mentioning that this
             | alternative exist. More harm to the free market.
             | 
             | > My parents who are older use iPhone. They don't have to
             | wade through trash like android play store. Most apps are
             | good in the iOS store.
             | 
             | Nobody is forcing them to wade through alternative app
             | stores. If most good apps are indeed on iOS, and Apple's
             | fees are indeed reasonable, then those apps will stay in
             | the iOS App Store. Nothing to worry about!
             | 
             | > If epic wants kids to buy more stuff have their parents
             | pay the 30% premium. If your kid is glued to the phone I'm
             | sure you enabled that and can continue enabling it. Sorry
             | not sorry.
             | 
             | This legislation benefits everyone, not just Epic.
        
           | samatman wrote:
           | We don't have to imagine, we have 40 years of game consoles
           | existing.
        
             | m4rtink wrote:
             | Which is also wrong, especially given how most modern
             | consoles are basically PCs. Just see what all you can do
             | with Steam Deck in comparison to the locked down consoles.
        
               | ben_w wrote:
               | I was wondering around a local store, MediaMarkt I think,
               | and I saw a random handheld games console -- two sticks,
               | a D-pad, XYAB buttons -- with the well-known video game
               | Microsoft Excel pre-installed and visible on (I think,
               | I'm not a Windows person) the start menu.
        
               | johnnyanmac wrote:
               | >especially given how most modern consoles are basically
               | PCs.
               | 
               | people always obsess over the hardware in these arguments
               | when the value is in the software. You probably can
               | eventually run windows on a PS5, but that's not what
               | people buy a PS5 for. They don't advertise it as being
               | able to install whatever OS you want (they made that
               | mistake on PS3, took it back, and then got fined for
               | taking it back), and the value for most customers is
               | playing PS5 games. The onyl non-gaming thing you can do
               | these days on a PS5 is watch streaming services. So at
               | best it's a media center
               | 
               | Just because you can install doom on a pregnancy test
               | doesn't mean a pregnancy test is a general purpose
               | computer.
        
           | threeseed wrote:
           | You are in many respects a customer of the browser vendors.
           | 
           | They can choose at any point to harm your business e.g. Apple
           | restricting first party cookies.
        
             | Invictus0 wrote:
             | They're not a monopoly though. Apple can disable safari's
             | video playback capabilities, but somehow I doubt that would
             | kill YouTube's business.
        
               | joemi wrote:
               | To be fair, Apple isn't killing Epic's business by
               | denying them to bypass the app store, or even by kicking
               | them off the app store. Epic's doing just fine without
               | apple.
        
             | layer8 wrote:
             | That's a lot closer to a desktop OS update possibly
             | breaking your software. This doesn't make you a customer of
             | Windows/macOS/Linux.
             | 
             | If an OS vendor would target a specific software that way,
             | however, that also would likely have legal consequences.
        
           | beezle wrote:
           | A better analogy might be if a tire company could only sell
           | its tires through the Ford/GM "store"/dealership. Nobody
           | would put up with that.
        
             | m4rtink wrote:
             | Yet people put up with hardware lock-in on printer toner
             | and cartridges (which is also very wrong).
        
               | alt227 wrote:
               | Not willingly.
               | 
               | Theres plenty of uproar and lawsuits around that one too.
               | 
               | https://arstechnica.com/gadgets/2024/01/hp-sued-again-
               | for-bl...
        
               | johnnyanmac wrote:
               | I don't. I barely have a need to print to begin with but
               | just enough that I have a printer. Printers aren't
               | continually iterating in what and how they can print so I
               | can survive on 10+ year old printers.
        
           | yakkityyak wrote:
           | I don't quite understand why they happily subscribe to this
           | model with Xbox PlayStation and Nintendo, but are adamant
           | about getting their way with Google and Apple.
        
             | Zambyte wrote:
             | The arbitrary limitations on computers that are obviously
             | general purpose is more clear than the arbitrary
             | limitations on general purpose computers that are marketed
             | as special purpose computers (gaming machines). In reality
             | they're all equally bad.
        
               | tracerbulletx wrote:
               | Gaming consoles are not really special purpose anymore.
        
               | johnnyanmac wrote:
               | They pretty much are. They don't even had facilities that
               | older consoles had like an accessible web browser or
               | custom theming.
               | 
               | Just because they have general computing hardware doesn't
               | mean they are general purpose computers.
        
               | Zambyte wrote:
               | That's why I called them "general purpose computers that
               | are marketed as special purpose computers".
        
               | tracerbulletx wrote:
               | Oh, my bad.
        
             | m4rtink wrote:
             | I don't think they happily subscribe to the console
             | bullshit either - rather, the console vendors are next once
             | Epic is done with Apple.
        
               | KerrAvon wrote:
               | Consoles have managed to get special pleading in every
               | law of this sort so far. It's a Trumpian level of
               | avoiding consequences.
        
               | desiarnezjr wrote:
               | This.
        
             | madeofpalk wrote:
             | Game developers and console makers tend to have a much
             | cosier relationship because they actually care about each
             | other. Console makers will engage in co-marketing deals or
             | other things to entice and make good on their relationship.
        
               | 0x457 wrote:
               | > Game developers and console makers tend to have a much
               | cosier relationship because they actually care about each
               | other.
               | 
               | lmao, in what world? Apple used to bring Epic games on
               | stage during it presentations.
               | 
               | The difference between a gaming console and a phone is
               | that your phone is in your pocket and the console isn't.
               | Both provide libraries and tools for development, both
               | provide support, both provide distribution channel, both
               | provide free marketing, both provide and cultivate user
               | base.
               | 
               | The main difference is: console makers have publishing
               | divisions (that btw put even worse restrictions
               | sometimes) and as of very recently started buying every
               | developer they can afford.
        
               | jayd16 wrote:
               | Have you actually published a console game? The process
               | is night and day.
        
             | zmmmmm wrote:
             | It's a good question.
             | 
             | From the EU point of view it may be simply one of scale. If
             | any of those held the amount of market power Apple does, I
             | suspect the EU would designate them Gatekeepers and we
             | would be off to the races.
             | 
             | From the games publisher point of view, the console
             | manufacturer is actually adding significant value and
             | taking a fair (or not so fair) margin in exchage. Apple
             | detracts value, contributes nothing and then charges a huge
             | margin for it. I can see why Epic views it differently.
        
               | morcheeba wrote:
               | >the console manufacturer is actually adding significant
               | value and taking a fair (or not so fair) margin in
               | exchage.
               | 
               | I don't get this. What does a game console manufacturer
               | do that Apple does not? Both provide hardware, system-
               | level APIs, dev systems, developer support, customers. In
               | the old days, game manufacturers didn't even provide a
               | sales channel.
               | 
               | And when you say Apple provides nothing, my above list is
               | pretty solid. In the old days, developer margins were way
               | slimmer, with physical stores taking a 50% cut on top of
               | the console licensing fees and physical manufacturing.
        
               | johnnyanmac wrote:
               | > What does a game console manufacturer do that Apple
               | does not?
               | 
               | Take it to the other extreme: what does a PC manufacturer
               | do that Apple does not? Why not let Windows close down
               | and take 30% on any program installed on Windows? Or go
               | along with its old plans to enforce only signed Windows
               | Store apps to be installed on Windows 12?
               | 
               | It's ultimately just history and culture. We consider
               | general purpose computing to be open and specialized
               | computing to be closed. Apple wants to keep claiming it's
               | just a phone when in reality it's basically a PC. They
               | even unified their hardware so that Mac and IOS run on
               | the same architecture; hardware and software wise there
               | isn't much a mac can do that an iPhone can't do.
        
               | dwaite wrote:
               | > Take it to the other extreme: what does a PC
               | manufacturer do that Apple does not? Why not let Windows
               | close down and take 30% on any program installed on
               | Windows?
               | 
               | I mean, why not? They did so in the past (Windows 10 S).
               | 
               | I think it turned out to be a terrible business move on
               | Microsoft's part that didn't pan out, but why would it be
               | regulated against now?
        
               | johnnyanmac wrote:
               | >I mean, why not? They did so in the past (Windows 10 S).
               | 
               | probably because they don't want to bring up old wounds
               | regarding antitrust. 10 S was trying to go around it by
               | more or less making a mobile device with some desktop
               | functionality. Worked out about as well as Windows 10
               | mobile.
               | 
               | >but why would it be regulated against now?
               | 
               | well, IOS is being regulated against now, so there's your
               | reason.
        
               | zmmmmm wrote:
               | They create dedicated hardware designed to excel at
               | gaming and then sell it at or near cost. In a very real
               | sense they create the market that games producers sell
               | into, and the business model is explicitly centered
               | around those software sales. They participate in
               | marketing, branding, etc. There's a genuine holistic
               | value exchange that happens. Apple's value exchange is
               | almost negative. They invest nothing in gaming as an
               | industry, charge a premium for the hardware and then add
               | burdensome restrictions on how the software is delivered.
               | And then they try to take the same cut that authentic
               | gaming ecosystem players have as their whole revenue
               | source.
        
               | dwaite wrote:
               | > They create dedicated hardware designed to excel at
               | gaming and then sell it at or near cost. In a very real
               | sense they create the market that games producers sell
               | into, and the business model is explicitly centered
               | around those software sales.
               | 
               | So like Apple releasing the iPhone, increasing graphics
               | performance by double-digit percentages consistently year
               | after year?
               | 
               | > They participate in marketing, branding, etc. There's a
               | genuine holistic value exchange that happens.
               | 
               | You would need to give me examples for non-AAA games of
               | console makers providing exceptional value here. My
               | understanding is that this is primarily the role of the
               | publisher, not the console maker.
               | 
               | Apple does showcase _certain_ apps on stage at keynotes,
               | during commercials, with prime placement on the App
               | Store, promoting special events, and so on. This is the
               | level of promotion that I'm used to with game consoles as
               | well.
               | 
               | > Apple's value exchange is almost negative. They invest
               | nothing in gaming as an industry, charge a premium for
               | the hardware and then add burdensome restrictions on how
               | the software is delivered.
               | 
               | What is Playstation's big investment into gaming as an
               | industry, if not for the hardware and the platform
               | creating an ecosystem for games the same way iPhone/iOS
               | have?
               | 
               | Microsoft created DirectX the same way Apple created and
               | promoted Metal. Could you elaborate on the differences?
               | 
               | > And then they try to take the same cut that authentic
               | gaming ecosystem players have as their whole revenue
               | source.
               | 
               | Yes, could you elaborate on what additional work console
               | makers have done here to justify their cut that Apple
               | hasn't?
        
               | matwood wrote:
               | > contributes nothing
               | 
               | Other than cultivating a base of iOS users spending 7x
               | more than Android users on apps[1]. That sounds like
               | significant value to me and not dissimilar to what the
               | console manufacturers pitch to developers.
               | 
               | [1] https://9to5mac.com/2023/09/06/iphone-users-spend-
               | apps/
        
               | smoldesu wrote:
               | > Other than cultivating a base of iOS users spending 7x
               | more than Android users on apps[1].
               | 
               | Those iOS users certainly aren't spending 7x more on
               | AppleTV and iTunes albums. It's _because_ of third-
               | parties that Apple can convince users to spend money in
               | the first place.
               | 
               | > That sounds like significant value to me and not
               | dissimilar to what the console manufacturers pitch to
               | developers.
               | 
               | If console manufacturers had the hardware margins Apple
               | did, they wouldn't be console manufacturers anymore.
        
               | matwood wrote:
               | Cool, so all the 3rd parties can move to Android and the
               | affluent users will follow. Oh wait.
               | 
               | The problem is assuming that either party is the one
               | providing all the value. Of course the app developers are
               | providing value, but so is Apple.
               | 
               | > If console manufacturers had the hardware margins Apple
               | did, they wouldn't be console manufacturers anymore.
               | 
               | Margins are irrelevant in this discussion.
        
               | madeofpalk wrote:
               | I mean, if all the third party app developers did stop
               | developing for iOS, I would imagine a significant amount
               | would move to Android.
        
               | zmmmmm wrote:
               | Epic doesn't want those users. It is not asking for any
               | placement in the app store. It just wants it's own users
               | who have iPhones to be able to access its software which
               | it will funnel to them through their own channel. Apple
               | contributes nothing to cultivate the gaming market
               | overall. No marketing, no investment, no PR, no
               | subsidation of the hardware etc. Apple simply gets in the
               | way, making it harder, adding restrictions, invading
               | Epic's customers privacy and then to add insult to injury
               | takes a huge slice of the profits.
        
               | dwaite wrote:
               | and all Epic has to do is commit to honoring a contract
               | (this time) to do that.
        
             | johnnyanmac wrote:
             | Logistically speaking: By the time the dust settles on such
             | lawsuits, the next generation is here while the companies
             | can use whatever loopholes to stall out for another
             | generation. Consoles are so ephemeral in the grand scheme
             | of things, and lawsuits take so long, that it's not worth
             | it.
             | 
             | Meanwhile, mobile OS's have been around for 15+ years and
             | seem to be there for the long run. Playing the long game
             | makes sense.
             | 
             | ----
             | 
             | Emotionally speaking: Tim Sweeny is a game dev at heart and
             | probably respects dedicated console gaming (despite coming
             | to notoriety via PC gaming). They sell consoles at a loss
             | to make gaming more accessible which is many devs' goals at
             | the end of the day. IOS and Android are closer to a PC than
             | a dedicated console, so closing down those environments
             | make no sense. Android inherently isn't closed but Google
             | was strong arming 3rd parties behind the scnes (which Epic
             | won in court over). Apple... well, many people reading this
             | probably know that history.
        
               | dwaite wrote:
               | > Consoles are so ephemeral in the grand scheme of
               | things, and lawsuits take so long, that it's not worth
               | it.
               | 
               | SOME consoles are sold at close to margins or even a loss
               | at launch, making up for it later.
               | 
               | Other companies like Nintendo have gone many generations
               | selling at a profit at launch.
               | 
               | So should Nintendo not be allowed to make the same
               | revenue cut that other console makers get?
        
             | jayd16 wrote:
             | Getting a console game published is just not the same as a
             | mobile app. Say what you will about the specific value but
             | the process is much more involved and exclusive for
             | consoles. Everything published to a console is of much
             | higher quality than the app stores despite the mobile
             | approval process. In this way its much easier for the
             | console platform owners to argue that they are providing
             | clear value.
             | 
             | Mobile app store approval is really a joke by comparison.
             | Its easier to argue that mobile app approval's main purpose
             | is to provide market control.
             | 
             | That said, its just about what is easier to argue in court
             | and where to start. Epic would probably ask opt to put the
             | store on consoles if they were given the chance.
        
           | jimscard wrote:
           | Everyone who publishes software that runs on iOS devices _is_
           | an Apple customer, though. This isn't the same thing as a
           | browser -- apps running on iOS devices consume APIs on the
           | device, utilize Apple services, etc. Also, when it comes to
           | web apps, in most cases, the developers _are_ also customers
           | of the browser vendors -- from using browser developer tools
           | and SDKs, for example, https://www.google.com/chrome/dev/ ,
           | https://www.mozilla.org/en-US/firefox/developer/ , and
           | https://developer.microsoft.com/en-us/microsoft-
           | edge/?form=M... to name three. Safari's dev tools etc. you
           | get with your Apple Dev subscription.
           | 
           | And those browser vendors, like Apple, also provide developer
           | training, developer support services, early access to
           | upcoming product versions, opportunities to provide input
           | into future product designs and features, etc.
           | 
           | In other words, this is _not_ a problem, much less the "core
           | problem". This is normal industry practice. In fact, on some
           | platforms, there are royalty fees due for the SDK runtime
           | components that are required to run the software a third
           | party developer provides. Just look at mainframes -- you
           | might buy XYZ Accounting system from them, and have to pay an
           | additional annual license payment for the cobol runtime it
           | requires.
           | 
           | That fact, by the way, is what the half a Euro per 'download'
           | technology fee is about. Part of the DMA requires separation
           | of the "app store fee" from the fee for using iOS services.
           | 
           | It's also important to note, when people talk about the 30%
           | app store fee as being high -- the app store is essentially
           | the same thing as a retail store. Back in the days when you
           | bought software in a physical store, rather than downloading
           | it, the margin at the retail level ranged between 30% and
           | 50%. E.g., we would pay the distributor $25 and sell it for
           | $49.99. The distributor in turn would buy the software in
           | bulk from the manufacturer, for somewhere around $20-$22.
           | 
           | Software developers get a lot bigger share of what the
           | consumer pays in the current model. Some, however, are
           | greedier than others, and leverage governments to their
           | advantage. Epic Games doesn't want any competition - they
           | want to be the sole retailer of Fortnite on all platforms so
           | that they can raise the price to whatever they want.
        
           | amelius wrote:
           | > The issue is that Epic doesn't want to be Apple's customer
           | in the first place. They want to publish iOS apps. The fact
           | that this requires them to be an Apple customer is the core
           | problem.
           | 
           | Indeed. It all boils down to: if I buy a product from company
           | A, then want to use that product to do business with company
           | B, why does company A have anything to say about it? Am I not
           | the owner of my device?
        
         | beeboobaa wrote:
         | Then you shouldn't position yourself as a gatekeeper. I also
         | don't want to pay taxes, but have to comply with the law
         | anyway.
        
         | onion2k wrote:
         | _If I had a Customer that spent years relentlessly complaining
         | about my Company, I know I wouldn 't want to have them as a
         | Customer._
         | 
         | Epic aren't a customer. They're a supplier. They provide Apple
         | with software that Apple's customers buy.
         | 
         | Apple are denying their customers, iPhone users, the option to
         | buy Epic apps through Apple's app store. You should never lose
         | sight of who actually loses here. It's not really Apple or
         | Epic. They're massive corporations that will continue to make
         | billions regardless. The loser is iPhone users who want to use
         | their devices to play a game they enjoy.
        
         | yokoprime wrote:
         | If someone spends years badmouthing Microsoft, would you say
         | its ok for Microsoft to block their apps from Windows?
        
         | johnnyanmac wrote:
         | Depends on the ruling and laws. I'm sure someone who didn't
         | allow homosexual couples would not want to welcome them even
         | after it was ruled as unconstitutional to discriminate to them
         | in the US (even if they are middle eastern and laws in their
         | homeland do allow for that). They were technically rowdy
         | customers but the law allows them to be in as long as their
         | rowdiness was due to their identity and not other neutral
         | actions (although we know they will be judged much more harshly
         | on those actions as an attempt to disciminate).
         | 
         | A bit of a crude comparison, but I hope it gets the point
         | across that the behavior depends. retaliating against rules
         | that the EU later determines to be bad rules may open a case to
         | allow them, as long as they don't break other rules.
        
         | gigel82 wrote:
         | Epic isn't Apple's customer. Apple is just the local
         | (techno)feudal lord / rentier wanting to tax all merchants
         | trying to sell goods to Apple's serfs.
        
         | heisenbit wrote:
         | If one stretches ones leverage to the point where it is
         | considered by authorities as excessive and is forced to make
         | concessions one is not in the position to attack those who
         | attacked ones monopolistic behavior. The technical term is is
         | "sitting in a glass house" and while one figures out the layout
         | of the panels one is advised to refrain from throwing rocks.
         | 
         | The way I see it Apple is lumping past behavior and current
         | behavior of Epic together to make an exclusion decision. But
         | there was a big change between the past and now so the market
         | situation has changed and access to this changed market should
         | not overly depend on information from a very different world
         | otherwise it can be considered at best arbitrary or an attempt
         | to exclude competitors with irrelevant facts. The latter could
         | get expensive.
        
         | overgard wrote:
         | Epic is only a customer because Apple's policies forces them to
         | be.
        
       | datadeft wrote:
       | We need % of revenue based punishment for such acts to see fast
       | this attitude can change.
        
       | andrewmcwatters wrote:
       | Whether or not Tim Sweeney has a legal leg to stand on, I'm so
       | happy he keeps fighting this. Likewise with Spotify. I love that
       | the EU is pushing legislation to give at least some people back
       | control of their devices.
       | 
       | I'm curious why Tim Cook thinks Apple can continue to treat
       | developers they way they do for years on end and it won't slowly
       | but surely come to bite them hard one day.
        
         | zozbot234 wrote:
         | Look, this is confusing. Can I just call them Tim Epic and Tim
         | Apple?
        
           | coolspot wrote:
           | Yes, mr. President
        
         | zyang wrote:
         | Tim Sweeney could lead by example and remove Unreal royalty
         | fees and make his app store free for all. There's no freedom
         | fighter here. Just another greedy troll.
        
           | hu3 wrote:
           | > Tim Sweeney could lead by example and remove Unreal royalty
           | fees and make his app store free for all. There's no freedom
           | fighter here. Just another greedy troll. -zyang
           | 
           | Unreal Engine is free up to $1 million revenue and 5% after
           | that.
           | 
           | How is that a "greedy troll"?
        
           | adrr wrote:
           | Why is it bad for people to profit off their work? You can
           | use unreal engine for non-commercial use for free. The source
           | is open.
        
       | andersa wrote:
       | The fines Apple is going to collect for intentionally failing to
       | comply with the DMA are going to be of _Epic_ proportions,
       | exceeding any profit they could have gotten by continuing to
       | steal 30% from society. Ready your popcorn buckets for the next
       | few months /years. They will likely be making an example out of
       | Apple - after all Apple and Google are the reason for this
       | legislation to exist in the first place.
       | 
       | > In the non-compliance decision, the Commission may impose on a
       | gatekeeper fines not exceeding 10 % of its total worldwide
       | turnover in the preceding financial year where it finds that the
       | gatekeeper, intentionally or negligently, fails to comply with
       | [...]
        
         | samatman wrote:
         | Sounds like Apple should exit the European market then. No one
         | is forcing them to do business there, and it only accounts for
         | 10% of their revenue.
        
           | hu3 wrote:
           | Apple bent over pretty hard to stay in China [1] and they'll
           | do the same for EU.
           | 
           | Because if they don't, the network effects of an entire
           | important continent without Apple's strong presence would be
           | devastating long-term.
           | 
           | [1]:
           | 
           | - "Apple tells suppliers to use 'Taiwan, China' or 'Chinese
           | Taipei' to appease Beijing" https://www.theregister.com/2022/
           | 08/05/apple_warns_suppliers...
           | 
           | - "The problem with canceling Jon Stewart: Apple bowed to
           | Chinese government censorship" https://www.usatoday.com/story
           | /opinion/voices/2023/10/26/jon...
           | 
           | - "Apple pulls Taiwanese flag emoji from iPhones in Hong
           | Kong"
           | https://www.latimes.com/business/story/2019-10-08/apple-
           | taiw...
        
             | matwood wrote:
             | Using China as a comparison doesn't work b/c Apple
             | manufacturing is so intertwined with China. There is no
             | Apple without China right now.
        
             | TheRealDunkirk wrote:
             | What percentage of their sales does the China market
             | represent?
        
           | andersa wrote:
           | That would be a monumentally stupid decision when they could
           | instead simply comply with the law and continue making
           | slightly fewer billions of revenue. Investors won't let them
           | do that, heads would roll.
        
           | zarzavat wrote:
           | Tim Cook would be deposed if he pulled out of the EU market.
           | There's no way that shareholders are going to allow Apple to
           | leave that much money on the table, it's unthinkable.
        
           | pelorat wrote:
           | They should just comply to be honest because it won't
           | actually change things. Barely anyone in the EU is going to
           | use an alternative app store, nor is anyone but a few select
           | hackers going to sideload apps.
           | 
           | Lots of brands of Android phones come shipped with
           | alternative app stores, but those places are wastelands.
           | 
           | The main issue is that you can't develop an iOS binary
           | without an Apple developer account.
        
       | k33n wrote:
       | Apple should get out of the European market entirely. Their
       | product offering is literally incompatible with the laws that
       | govern EU commerce.
       | 
       | There's plenty of money to be made in Asia/Pacific and the
       | Americas.
       | 
       | Apple's walled-garden approach is innovative especially on the
       | security and stability fronts and anyone who doesn't like that or
       | wants alternative launchers should jailbreak their ios device or
       | just use Android, which does fit better into EU market.
       | 
       | Apple has literally never cared and should never care what
       | outside bodies (including to a large degree -- their own
       | customers) want their products to be. It's what has made them
       | unique in the past.
       | 
       | If Apple backs down on their vision then they are no longer
       | Apple.
        
         | andersa wrote:
         | Apple is making many billions selling hardware and services in
         | the EU - investors would cook them for that move.
        
         | lapcat wrote:
         | Apple's last quarter results: $30 billion in net sales from
         | Europe, their second largest market behind the Americas.
         | https://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consol...
        
         | lm411 wrote:
         | > Apple's walled-garden approach is innovative especially on
         | the security and stability fronts and anyone who doesn't like
         | that or wants alternative launchers should jailbreak their ios
         | device or just use Android, which does fit better into EU
         | market.
         | 
         | This how I feel completely.
         | 
         | I use quite few different devices & operating systems on a
         | daily basis (MacOS, iOS, Android, Linux, Windows, FreeBSD) and
         | they all have their place. I use a Mac for my primary
         | workstation and an iPhone for my primary phone specifically
         | because I want security, stability, and usability on those
         | devices. Also, the Apple ecosystem & iCloud, are very
         | convenient for sharing / collaborating with household family
         | members.
         | 
         | Don't get me wrong - many Linux distros are very stable and
         | secure. But the "year of the Linux Desktop" is still far out. I
         | actually feel it's further out now than it was 5 years ago.
         | Which is too bad, because I am an avid Linux user and have used
         | it since Slackware 3.0 / kernel 1.2.13. Easily 50% time spent
         | on my Mac is just using a terminal logged into Linux or BSD
         | based servers.
         | 
         | If I wanted a single phone, for fun, learning, hacking, etc, it
         | would definitely not be an iPhone. But that's not what I want /
         | need in my phone at this point in my life.
         | 
         | It often seems that the people pushing so hard for Apple to
         | change its ways are not the people that actually use Apple
         | Products, but rather individuals projecting their own beliefs
         | and preferences onto others.
        
         | askonomm wrote:
         | As an EU citizen, I love Apple products and would hate if I had
         | to use subpar alternatives like Windows/Linux laptops or
         | Android phones, so I for one would like if this would end in a
         | way that Apple would remain in EU.
        
           | samatman wrote:
           | It won't end with Apple, you know. The EU's arrogance is
           | going to impoverish the entire continent.
        
         | realusername wrote:
         | They didn't get out of China despite having their iCloud
         | servers owned by the CCP, don't worry they won't get out of the
         | EU.
        
         | drooopy wrote:
         | Apple investors would publicly crucify tim cook in the middle
         | of their spaceship campus if he were to take the company out of
         | Europe.
        
         | jsnell wrote:
         | Apple hasn't left _China_. They 'll rather compromise both
         | their product vision and their Chinese users than then leave a
         | market that's smaller (for them) than the EU.
        
         | abhinavk wrote:
         | They should totally allow users to jailbreak/root their device.
         | This is what people were expecting, not Apple-authorized
         | alternative stores.
         | 
         | > If Apple backs down on their vision then they are no longer
         | Apple.
         | 
         | They already did it in China.
        
       | hartator wrote:
       | Shielding the Epic game store under a different account is not
       | the bravest move from Epic.
       | 
       | I would ban other Epic accounts if I was Apple.
        
         | smoldesu wrote:
         | Which Epic Games account would you prefer they use, the
         | American one?
         | 
         | If you want to talk about cowardly behavior, we should discuss
         | Apple's anti-steering policy. At the root of this brouhaha is
         | an indefensible double-standard that Apple cannot sustain in a
         | fair market.
        
       | mrtksn wrote:
       | I wonder why Apple doesn't open up their platforms to have
       | everything best on their devices instead of fighting and
       | agonising developers and governments. Yes yes, the commission is
       | nice but they might be killing the goose that lays the golden
       | eggs.
       | 
       | I mean, Apple is amazingly good in some areas but in some other
       | areas their products are used only because they don't give a
       | choice and they intent to keep it this way. They also want to
       | control everything and provide all the services.
       | 
       | A bit short sighted and futile IMHO because the competition is
       | catching up with their user experience but Apple doesn't catch up
       | as quickly with the "smart" bits of the modern tech.
       | 
       | I recall a Steve Jobs speech about Apple doing a few things %20
       | better and other things worse and how he intents to change this
       | by embracing the industry standards because they simply can't do
       | everything by themselves.
       | 
       | I feel like Apple is doing the same mistake again where their
       | products are becoming slightly better at few things and worse in
       | others simply because you can't have the better stuff installed
       | on Apple devices.
        
         | Brian_K_White wrote:
         | Steve hated industry standards.
         | 
         | The only time he ever said anything else was when every web
         | site in the world ran on flash and iphone couldn't do flash.
         | 
         | Every iphone user was reminded daily about how kneecapped it is
         | when they can't pull up the web site for the restaursnt to
         | check hours or call up for a reservation. That kind of life
         | experience was his _entire_ focus and his showpiece product
         | failed utterly at it.
         | 
         | And so he said flash is bad and html5 and pwa is the better way
         | to do what flash does.
         | 
         | Since then they only say anything even slightly similar only as
         | a defense against monopoly charges about native apps "what? you
         | can use pwas" but only on Safari and castrated functionality.
         | 
         | If Steve could have sold a product that didn't even use the
         | same tcp/ip and html as everyone else, he would have. The only
         | time he allowed the tiniest shred of interoperability is when
         | there is no way to sell the product without it.
        
           | mrtksn wrote:
           | Maybe the word he used wasn't "industry standards", I
           | couldn't find the video now. The idea of the speech was that
           | you can't do everything by yourself because you have just
           | this much capacity and if you stretch yourself too much you
           | end up with overall worse experience even if you do some
           | things better. I think he was explaining why he is abandoning
           | some internal Apple projects in favour of the established
           | ones made by others.
        
             | Brian_K_White wrote:
             | Right but the point is he never said such things sincerely,
             | only ever in service to some goal.
             | 
             | He absolutely could not stand to share anything. But he
             | could say anything necessary to attain goals.
        
           | fancyham wrote:
           | Flash WAS crappy - it had so many vulnerabilities (and
           | probably would have run terribly on the early iPhones)
           | 
           | Just as importantly, Apple and Steve learned not to rely on
           | someone else's technology. PowerPC and all that (when
           | Motorola stopped keeping up with Intel and Apple suffered)
           | 
           | Look at things through this lens and their behavior over the
           | past decade makes a lot of sense.
        
             | serf wrote:
             | flash was crappy, had poor compatibility and tons of
             | vulnerabilities
             | 
             | but it was replaced with.. nothing. and there is still a
             | gap in that market for novice creators that all the
             | webgl/html5/toolkit-of-the-week has yet to cater towards.
             | 
             | Jobs interest in bad-mouthing it in the early days had more
             | to do with cutting development costs on his side, if flash
             | and adobe is the devil there is no need to spend time and
             | effort developing compatibility layers for it, and it's a
             | chance to wedge the populous towards a solution he can
             | control more closely.
             | 
             | 'vulnerabilities' was just the talking point he used to do
             | so.
        
               | musiccog wrote:
               | > but it was replaced with.. nothing. and there is still
               | a gap in that market for novice creators that all the
               | webgl/html5/toolkit-of-the-week has yet to cater towards.
               | 
               | The reason Flash (and Director before it) was so popular
               | is that it had a very low barrier to entry for creatives.
               | 
               | I still miss Director because of how easy it was to
               | quickly create cross platform apps that could do just
               | about anything.
        
             | nottorp wrote:
             | > Flash WAS crappy - it had so many vulnerabilities (and
             | probably would have run terribly on the early iPhones)
             | 
             | Flash was the great battery killer. I hated it on laptops.
             | I'd have hated it on phones if it were available. I even
             | hated it on desktops because it made the fans turn up.
             | Sometimes more than a proper 3d native game that used all
             | the hardware you could throw at it.
             | 
             | Of course now we have Javascript and Unity games on the
             | native side so we just changed what screws us up.
        
             | Brian_K_White wrote:
             | "this lens" is quite transparent and no problem to
             | understand at all. "makes a lot of sense" is not the
             | question.
             | 
             | Flash was crappy, but so what?
             | 
             | The fact that flash was crappy didn't matter to him. If he
             | wasn't artificially prevented by copyright, he could have
             | and would have just wrote his own implementation that
             | wasn't crappy.
             | 
             | The only problem with flash was that Adobe did to him
             | exactly the same thing he did to everyone else. Flash was a
             | proprietary thing that didn't happen to work the way he'd
             | like, and he wasn't allowed to just make his own better
             | version, and so, "This needs to be an open standard!"
             | 
             | That statement doesn't mean he endorsed or preferred or
             | recognized the value and virtue of open standards. All it
             | means is that he was a huge hypocrite who would say
             | anything at any time, and actually do the opposite the
             | instant he can devise a way to.
             | 
             | He only ever recognized a standard when he is the
             | beneficiary of it and there was no physically possible way
             | to get around it, and only until he manages to devise a way
             | to get around it.
             | 
             | One day he says "bicycle for the mind" and that much is
             | absolutely true.
             | 
             | But the next day tries to sell a bicycle that the user
             | can't repair or add a luggage rack, and conveniently
             | declines to acknowledge that a large part of what makes a
             | human with a bicycle so efficient is that the bicycle is
             | simple and user-serviceable in the field and adaptable. The
             | human is more efficient and powerful because they are
             | literally empowered.
             | 
             | The advantage of the wheels turn completely the other way
             | into the disadvantage of a piece of broken machine you have
             | to carry, after you also paid money to aquire it in the
             | first place, when you can't fix it's bent wheel, or add a
             | headlight or a luggage bag or a lower set of gears or
             | fatter tires etc etc to adapt it to your individual
             | slightly different needs.
             | 
             | He _said_ "bicycle for the mind", but never sold a bicycle
             | for the mind once.
        
           | AnthonyMouse wrote:
           | > Steve hated industry standards.
           | 
           | > The only time he ever said anything else was when every web
           | site in the world ran on flash and iphone couldn't do flash.
           | 
           | NeXTSTEP, the Steve Jobs thing that got renamed as Mac OS X
           | when Apple bought it, was based on BSD Unix. In the early
           | 2000s, Apple produced and used a lot of open standards.
           | "Darwin" was open source. Bonjour is mDNS. Apple developed
           | CUPS and open sourced it.
           | 
           | Then they got big and greedy and stopped.
        
             | pvg wrote:
             | The BSD use in there wasn't because of love of standards
             | but permissive licensing. Apple didn't develop CUPS.
             | Apple's relationship with 'standards' has always been
             | pretty complicated although it's mostly worked out for
             | them.
        
               | AnthonyMouse wrote:
               | They used BSD because then it could run Unix/POSIX
               | applications instead of the ~0 third party applications
               | that would have existed for a new operating system.
               | 
               | Apple hired the maintainer of CUPS and provided the
               | resources necessary to make it good enough for the
               | publishing market, while continuing to publish the source
               | code. They had enough involvement in RFCs 5227, 5387,
               | 6761, 6762 and 6886, among others, for their company name
               | to be listed in the RFC.
        
               | pvg wrote:
               | The Unix 'applications' they got for free. The OS itself
               | shipped with a bunch of apps plus the various bits and
               | pieces that now form the Voltron of Xcode and those were
               | all Nextstep apps. Did the Unix part help to market the
               | thing as a workstation? Sure. But, again, this wasn't for
               | love of standards. The actual machine didn't ship with
               | X11. Next didn't, I dunno, join Motif or whatever. The
               | thing was one of the more non-standard workstations
               | around.
        
               | AnthonyMouse wrote:
               | X11 shipped on the OS X install discs.
        
               | pvg wrote:
               | X11 was as good as dead by then. It did not ship with
               | Next machines.
        
               | AnthonyMouse wrote:
               | X11 didn't even exist when NeXT was founded and its
               | contemporary predecessor wasn't available under the MIT
               | license.
               | 
               | It was often used in the early days of OS X before it had
               | native applications because the X11 version was often
               | better than using Classic, especially after the Intel
               | transition basically killed Classic but not X11.
        
             | actionfromafar wrote:
             | Could just as well say they stopped being desperate. They
             | cobbled together what they needed from where they could.
        
               | AnthonyMouse wrote:
               | There are a lot of big companies that continue to produce
               | and use open standards. In general it benefits them,
               | because it's "commoditize your complement." Google sells
               | advertising so they want web standards so that more
               | things use the web and therefore Google ads. Intel sells
               | server CPUs so they contribute to Linux to keep customers
               | from being locked into proprietary Unix on proprietary
               | RISC architectures.
               | 
               | Doing the opposite is generally short-sighted. In the
               | short term you lock customers in and make more money, but
               | then you get everyone else in the industry lined up
               | trying to find a way to cut you out, and eventually one
               | of them succeeds.
        
               | Brian_K_White wrote:
               | Oh sure. How compatible are IBM machines?
               | 
               | They now run linux only because they simply have to. And
               | so they do, in the least compatible way possible.
               | 
               | Almost everyone tries to do this as much as possible, not
               | just Apple.
               | 
               | Initially everyone could make their own stuff 100%
               | unique, hardware and software. Like the early HP
               | machines, a total universe of their own. It's only over
               | time that customers gradually insist on a few standards
               | here and there after they get burned bad enough, and so
               | some things get standard, but even then only incompletely
               | and begrudgingly and always trying to find some way claw
               | back or obsolete get around some other way.
        
           | scarface_74 wrote:
           | So now the truth.
           | 
           | Adobe claimed that if Apple had let them, they could have
           | gotten Flash running on the first iPhone that had 128Kb of
           | RAM and a 400Mhz processor. Safari could barely run on the
           | phone. If you scrolled fast, you would get a checkerbox while
           | waiting for the page to render.
           | 
           | When Adobe did finally bring Flash to mobile in 2010-2011 on
           | Android, it required a 1Ghz processor and 1GB of RAM and it
           | still ran badly. An iPhone with similar specs didn't come out
           | until 2011.
           | 
           | The iMac came with only USB in 1997 before most PCs fully
           | adopted it. The original iPod played MP3s and later AAC files
           | and even later standard H.264 and MPegs files.
           | 
           | The original iPhone only supported HTML5.
        
             | Brian_K_White wrote:
             | An Andoid user could actually afford a phone that could run
             | flash.
        
           | misnome wrote:
           | > That kind of life experience was his entire focus and his
           | showpiece product failed utterly at it
           | 
           | As did every other phone and tablet ecosystem, even the ones
           | that tried to add flash. Turns out it was bloated, slow,
           | insecure and battery hungry - all the reasons he stated!
        
             | Brian_K_White wrote:
             | He was always willing to use any true fact that served his
             | goal.
             | 
             | A rational position is different from a rationalization,
             | even though they both involve making a rational statement
             | along the way.
        
         | izacus wrote:
         | It is incredibly hard to change a culture of a corporation.
         | Apple is not a thinking human, it's a bunch of people that have
         | their own egos, preferences and wishes. It may not even be
         | currently feasible to propose an idea like you have because the
         | person doing so would be unpopular internally in Cupertino.
         | 
         | Culture is hard. This is why you see corporations and
         | businesses fail constantly despite "obvious" choices being
         | ahead of them.
        
         | amelius wrote:
         | The point is not to create the best possible user experience.
         | 
         | Apple's goal is to build the best possible vending machine and
         | put it in all our pockets.
        
         | pornel wrote:
         | Tim Cook's Apple is all about increasing the Services Revenue.
         | The line has to go up. Apple exists for their shareholders, not
         | users.
        
           | Terretta wrote:
           | > _The line has to go up. Apple exists for their
           | shareholders, not users._
           | 
           | Who does Epic exist for?
           | 
           | This "they exist for the shareholders" is an argument that
           | cancels itself out, as it's true of all firms.
           | 
           | So you have to look at who's next on the list. Is the company
           | for people looking to place ads? Is the company for
           | publishers of games? Who is it for?
        
             | antisthenes wrote:
             | #1 is major shareholders
             | 
             | #2 is senior management and senior employees (so minor
             | shareholders and OG value creators)
             | 
             | #3 is probably a tossup between regular employees and
             | customers, e.g. doing the bare minimum not to alienate
             | either one.
        
             | ben-schaaf wrote:
             | Epic is privately owned with Tim Sweeney having a majority.
             | One man's whim is a lot more dynamic than a mass of public
             | shareholders' expectations.
        
             | pornel wrote:
             | For a while Apple existed for Steve to make products he's
             | proud of.
             | 
             | I have a very deep resentment for the App Store, because
             | that was a turning point towards controlling the platform,
             | and start of a feudal relationship with developers.
             | 
             | They've went from (half-assed) open source efforts to
             | outright banning GPL completely. They've went from trying
             | to use open protocols to putting DRM throughout entire
             | stack on everything they could.
             | 
             | Apple has been high margin company with expensive products,
             | but arguably worth the cost if you appreciated their style
             | and attention to detail. But the OS and services side has
             | shifted to just extracting as much money as they can,
             | because they can. Their 27% cut on purchases made outside
             | of iOS is just pure greed and spite.
        
         | Apocryphon wrote:
         | I've argued before that Apple should've semi-opened up iOS in a
         | way that they could manage it to their interests. Now they've
         | forced the hand of regulators to do it instead.
         | 
         | https://news.ycombinator.com/item?id=32170848
        
           | whimsicalism wrote:
           | it didnt work for google, who is also in the sights of
           | regulators despite having a considerbly more semi-open OS
        
             | Apocryphon wrote:
             | Maybe it would've delayed this for longer- less of a casus
             | belli for the likes of Epic. Apple was lucky for avoiding
             | App Store scrutiny for over a decade.
        
         | Workaccount2 wrote:
         | If there is an anti-culture youth movement against iPhones,
         | apple will be in _serious_ trouble. Their revenue is heavily
         | dependent on selling iphones and people using the app store.
        
           | freedomben wrote:
           | Fortunately for Apple, there definitely is _not_ a movement
           | against iPhones. If anything, the youth associate status with
           | iphones, and if you don 't have one you are a loser deserving
           | ridicule. My kids have stopped asking as they know I'm not
           | going to give Apple any of my money, but for a very long time
           | they begged for iphones because kids made fun of them for
           | "having a droid." Today's youth are definitely not the
           | rebellious counter-culture youth from my younger days. They
           | are very much conformists.*
           | 
           | *Speaking very generally of course, and only from anecdotal
           | experience which is a very small slice of the market that my
           | kids know
        
             | Workaccount2 wrote:
             | Kids are fickle and run with trends though. Apple has a
             | good foothold, for sure, but banking on teenagers to carry
             | your banner is an idea that would have me sweating.
             | 
             | Older people tend to care much less about what phone they
             | have, and care much less about upgrading.
        
       | charcircuit wrote:
       | Apple should avoid destroying developer trust as developers
       | aren't forced to write ios apps. Apple needs developers.
        
         | cheeze wrote:
         | Developers aren't forced to write any apps. They write apps
         | where the revenue makes sense.
         | 
         | And the revenue makes the most sense on ios for a large share
         | of developers.
         | 
         | 95%+ of developers don't care if Apple doesn't allow Epic on
         | their store. That's just reality.
         | 
         | If my boss tells me "we're launching an ios app" I'm not going
         | to tell him about how I disagree with Apples principles and
         | refuse to build it.
        
           | charcircuit wrote:
           | They care about their own accounts being deleted over some
           | disagreement. The risk of having your account banned changes
           | how you invest in the platform.
        
             | darknavi wrote:
             | > They care about their own accounts being deleted over
             | some disagreement. The risk of having your account banned
             | changes how you invest in the platform.
             | 
             | I wish it did but it really doesn't. You can see countless
             | "I lost my google account for a random reason" and yet
             | everyone I know has a google account and probably uses
             | gmail.
        
           | mdhb wrote:
           | No but a lot will start building PWAs wherever they can
           | instead because they no longer need to write an entire second
           | copy of their app that only runs in one place and can't share
           | code and they don't have to just pay 30% of their revenue to
           | someone for no good reason.
           | 
           | Trust me, Apple pissing off developers is absolutely going to
           | have serious implications for them.
        
             | Seanambers wrote:
             | Then they should just code for Android, stay there and
             | leave us in the Apple Ecosystem alone.
             | 
             | I have no effin need for a second store, or a third or a
             | fifth.
        
               | z3dd wrote:
               | Well then, with that argument you can also stay with
               | apple store and leave those second, third and fifth
               | stores alone for those who want them.
        
             | StrLght wrote:
             | I am not sure I follow.
             | 
             | What was stopping companies from doing PWAs before? Were
             | they not annoyed at 30% cut? Was the cost of maintaining a
             | separate app for a single platform too small to care about?
        
             | abletonlive wrote:
             | Trust me, you're overweighting how much your feelings
             | matter in this and most developers simply do not give a
             | shit.
        
       | Despegar wrote:
       | Epic perhaps thought Apple might show them grace after the
       | lawsuit in the US. A kind of repeat of the Apple-Samsung
       | litigation where everyone has a "it's just business" attitude and
       | keeps doing business together while simultaneously suing each
       | other. Apple on the other hand has decided they will show them no
       | quarter. I don't think they're being emotional about it. I think
       | it's to show every other developer that they will actually
       | enforce the DPLA that everyone signs, and they won't turn the
       | other cheek.
        
         | lxgr wrote:
         | Parts of Apple's DPLA are likely unenforceable in the EU going
         | forward.
        
           | akira2501 wrote:
           | Attempting to enforce an "illegal" contract provision seems
           | pretty "emotional" to me. Apple is finally in a position to
           | lose their monopoly grip on a platform software store, and
           | they clearly will stop at nothing to stop the loss of that
           | revenue, this is obviously an existential problem for them.
        
             | lxgr wrote:
             | It certainly threatens their app store revenue, and by
             | extension market value, so it's rational for them to push
             | back, but by no means is it an "existential problem". Apple
             | is quite a bit more than just the app store.
             | 
             | There's probably risks on both sides here, too: Playing
             | hardball with EU regulators and courts could cost them a
             | lot of money.
        
               | akira2501 wrote:
               | > so it's rational for them to push back
               | 
               | If your vision for your company only extends to the next
               | quarterly earnings report, sure, it's "rational."
               | 
               | If you consider the fact that every other participant in
               | the market dislikes this practice, that this dislike has
               | finally risen to the level of government involvement, and
               | that laws are about to be written taking it away from
               | you, then clutching it to your chest is best understood
               | as an emotional position.
               | 
               | It's rooted in a desire to not lose the past while
               | attempting to deny that any other future could possibly
               | exist. It's classic denial, on a trillion dollar
               | corporate level.
        
         | andersa wrote:
         | Epic doesn't care whether Apple shows "grace", or needs them
         | to, they are going in by force with the backing of the EU
         | legislation. It might just take a year or two longer to get
         | through the courts. They can hold out that long without any
         | problems, preparing their store in the background.
        
           | Despegar wrote:
           | I'm not aware of any duty to deal in the DMA.
        
             | Jensson wrote:
             | You don't have a duty to hire in USA, but you can still get
             | in trouble for illegally firing someone for the wrong
             | cause. Same applies here, this isn't rocket science.
        
               | Despegar wrote:
               | Right, the major difference being that Epic is not an
               | employee of Apple and thus cannot benefit from employment
               | law. The terms of their relationship is governed by
               | contract law, and now the DMA.
        
               | Jensson wrote:
               | DMA, Apple can't just retaliate for Epic complaining
               | about them, this doesn't mean that Apple is forced to
               | deal with everyone they are just banned from retaliating
               | for certain things:
               | 
               | > 6. The gatekeeper shall not directly or indirectly
               | prevent or restrict business users or end users from
               | raising any issue of non-compliance with the relevant
               | Union or national law by the gatekeeper with any relevant
               | public authority, including national courts, related to
               | any practice of the gatekeeper. This is without prejudice
               | to the right of business users and gatekeepers to lay
               | down in their agreements the terms of use of lawful
               | complaints-handling mechanisms.
               | 
               | I am not 100% certain that would apply here, but if the
               | DMA doesn't protect against these things then I am pretty
               | sure that EU will plug that hole to ensure gatekeepers
               | can't retaliate unfairly.
        
               | giantrobot wrote:
               | Even if the "hole" is plugged you'd have to prove in
               | court you were being retaliated against. Vibes are not
               | going to be enough. You'd need a decision maker's e-Mail
               | saying "you know what, fuck Epic cancel their account".
               | Without that smoking gun all Apple needs to do is show
               | all the instances of Epic violating their contract. Same
               | if they canceled your account because of violations.
        
               | Jensson wrote:
               | Here it is easy since Apple admitted to it. Them bringing
               | up all of Epics recent criticism of them here works
               | against them, it is like talking a lot about someone's
               | race when you fire them, that doesn't look good in court
               | even if you also gave another reason. For example firing
               | someone with the reason "He was a lazy black guy" could
               | be read as you firing him for being lazy, but I doubt
               | courts would see it that way.
        
               | threeseed wrote:
               | You should read the US ruling [1]. This is not about Epic
               | criticising Apple.
               | 
               | This is because Epic did things like pushing a hidden IAP
               | system inside Fortnite to evade review and then at a
               | later point switching it on. This sort of thing has been
               | forbidden since the early days of the App Store. It is a
               | fundamental part of the Apple-Developer contract that you
               | allow reviewers access to all functionality.
               | 
               | [1] https://law.justia.com/cases/federal/appellate-
               | courts/ca9/21...
        
             | jsnell wrote:
             | > 12. The gatekeeper shall apply fair, reasonable, and non-
             | discriminatory general conditions of access for business
             | users to its software application stores, online search
             | engines and online social networking services listed in the
             | designation decision pursuant to Article 3(9).
             | 
             | Apple don't get to deny access to their main competitor in
             | this space just as a show of force. That is not fair,
             | reasonable or non-discriminatory.
        
               | Despegar wrote:
               | This will be another issue determined by EU courts, but
               | Apple is not justifying it as a show of force. They're
               | justifying it based on Epic's prior breach of contract
               | and statements they've made. I think based on the record,
               | courts will side with Apple.
        
               | Jensson wrote:
               | Why would a 4 year old breach of contract warrant a ban
               | today instead of 4 years ago? The trigger was that Epic
               | criticized Apple, that doesn't seem like a warranted
               | reason to ban someone even if they did something bad 4
               | years ago.
               | 
               | Also since the DMA bans arrangement that Epic breached
               | before, there is no reason to suspect that the EU account
               | will breach anything new now, I really doubt EU will let
               | this slide.
        
               | threeseed wrote:
               | > The trigger was that Epic criticized Apple
               | 
               | Epic has been criticising Apple almost every single day.
        
               | Jensson wrote:
               | Apple themselves said that the trigger was Epic
               | criticizing them.
        
               | misnome wrote:
               | ... according to Epic
        
               | whimsicalism wrote:
               | no, according to the emails that we can all read clear as
               | day
        
               | kemayo wrote:
               | The email I've seen from Schiller presents it as a
               | combination -- it says that Epic has previously broken
               | its agreement with Apple because of disagreements about
               | the rules, and that Epic has publicly disagreed loudly
               | with Apple's DMA rules. The disagreement wouldn't be a
               | problem without the history of violations.
               | 
               | No idea where this will actually go with the EU
               | regulator, but US courts said it was okay for Apple to
               | keep Epic's developer account suspended based on this.
        
               | johnnyanmac wrote:
               | >Apple shared the following statement:
               | 
               | >Epic's egregious breach of its contractual obligations
               | to Apple led courts to determine that Apple has the right
               | to terminate 'any or all of Epic Games' wholly owned
               | subsidiaries, affiliates, and/or other entities under
               | Epic Games' control at any time and at Apple's sole
               | discretion.' _In light of Epic's past and ongoing
               | behavior_ , Apple chose to exercise that right.
               | 
               | emphasis mine.
        
               | paulmd wrote:
               | presumably apple's ban on epic games is for life, not
               | just for a year or two. and registering a new account
               | doesn't change that - it's just ban evasion.
               | 
               | to wit: you are still banned from reddit or paypal or any
               | other online service, even if you create a new account.
               | if they can link it they'll ban that one too.
               | 
               | and this is a new account that epic games tried to
               | register recently. so it got banned too. Not that
               | complex/hard a concept really, unless you're _trying not
               | to understand it_.
               | 
               | again, do you think you have a right to create a second
               | reddit account after your first one got banned from the
               | service? how about a bank account, do you get a do-over
               | if you do some fraud and get your first account banned?
        
               | Jensson wrote:
               | > presumably apple's ban on epic games is for life, not
               | just for a year or two. and registering a new account
               | doesn't change that - it's just ban evasion.
               | 
               | They didn't ban every epic account back then, just the
               | violating account. I am pretty sure most of epic games
               | accounts are still there, just the fortnite account got
               | banned.
        
               | realusername wrote:
               | Apple has nothing on their side aside from a few tweets
               | criticizing them, that just won't cut it as an exemption
               | to the DMA. It's not like Epic released malware or
               | anything.
               | 
               | Remember that the whole goal of the DMA is that actors
               | like Apple and Google can't decide to block competiton on
               | a whim, the exact thing they are doing right now.
        
               | scarface_74 wrote:
               | According to the article, they have the official court
               | ruling...
        
               | realusername wrote:
               | In the US and in most countries, sure that'll be enough
               | but in the EU, the DMA superseded their contracts. Apple
               | might have got away with it if they had limited the ban
               | to outside the EU but as I understand, they didn't.
        
               | jsnell wrote:
               | They don't have a court ruling on this that has any
               | relevance in Europe.
        
               | scarface_74 wrote:
               | Since the article was talking about Epics worldwide
               | license....
        
               | jsnell wrote:
               | The article is talking about the license for Epic's EU
               | subsidiary, which would have been used to launch an app
               | store only in EU (as the only region where Apple is
               | obligated to make competing app stores possible). When
               | the EC, and possibly later the courts, evaluate whether
               | this is breaking the DMA, a US court ruling permitting
               | the closure of Epic's developer accounts has no bearing.
               | 
               | The EU is a sovereign entity, enforcing its own laws in
               | its own territory. A US court ruling can't compel the EU
               | to allow Apple to violate EU laws when operating in the
               | EU. How would that even work?
        
               | nozzlegear wrote:
               | > The EU is a sovereign entity, enforcing its own laws in
               | its own territory. A US court ruling can't compel the EU
               | to allow Apple to violate EU laws when operating in the
               | EU. How would that even work?
               | 
               | In a word: treaties. Usual disclaimer that I'm not a
               | lawyer yada yada, but treaties are generally why one
               | country's laws or legal proceedings might affect another
               | country in some way. Think stuff like US copyright law
               | being applied to Europe [1]. I don't actually know how or
               | _if_ anything would even apply in this specific scenario
               | (not a lawyer and I think it 's pretty unlikely that the
               | US court ruling would affect the EU DMA here), but
               | treaties are what you'd look at to find out.
               | 
               | [1] Technically those countries passed their own versions
               | of the US law, but it's all hammered out in the World
               | Intellectual Property Organization Copyright Treaty.
        
               | SllX wrote:
               | Do EU courts consider sworn foreign testimony entirely
               | inadmissible as evidence? It is a fact that Epic swore
               | before a court of law, a foreign court but still a
               | recognized court of law, that they did all this on
               | purpose. EU law might still not allow for its submission
               | into evidence, I don't know, but that isn't nothing
               | either. Unless prohibited by law, a Judge in his
               | professional judgement might still allow it.
        
               | johnnyanmac wrote:
               | Depends on the ruling, judge, and arguments. Law does pay
               | attention to overseas precedence, but it's just another
               | piece of evidence to consider, not final worldwide
               | judgement.
               | 
               | In the case here, Epic doing a behavior to go around a
               | store policy that EU specifically is considering bad may
               | mean they cast aside the US rulings.
        
               | SllX wrote:
               | I think we're at least 95% or more in agreement here.
        
               | dwaite wrote:
               | I suspect if the disagreement is in Epic refusing to
               | commit to honoring a contract and the CEO referring to it
               | as requiring "sworn fealty", the actual resolution would
               | be for Apple to show the actual harm in a marketplace
               | violating said contract.
               | 
               | From there a lot of things can happen to negotiate a
               | resolution, such as negotiating penalties for not
               | following said contract.
               | 
               | I don't think Epic will be able to convince a court that
               | there is no resolution when Apple has already said before
               | and now what they would require for Epic to resume their
               | business relationship with Apple.
        
               | disgruntledphd2 wrote:
               | The EU courts won't, nor will the Commission.
        
               | threeseed wrote:
               | a) It _is_ fair and non-discriminatory. Epic was found by
               | the courts to have violated the terms of the agreement
               | that they signed and Apple had the right to terminate it.
               | They have done this with other developers as well.
               | 
               | b) Epic is not their main competitor in anything.
        
               | jsnell wrote:
               | Have any other companies announced credible plans for a
               | competing app store? I'm at least not aware of any, which
               | would absolutely make Epic their main competitor.
               | 
               | It is pretty hilarious how people think some US court
               | judgement would have any relevance on EU anti-trust
               | regulation.
        
               | threeseed wrote:
               | I think you're confused how this works.
               | 
               | Apple doesn't need a court judgement to terminate a
               | contract. They can just do it if they believe terms have
               | been broken. Epic sued them in the US to reverse this
               | decision and the courts found in favour of Apple. The
               | process in the EU starts the same way.
               | 
               | And this is a basic contractual dispute seperate from the
               | DMA which is why the many other parties have not also had
               | their contracts terminated.
               | 
               | Also running an App Store is hard. It's going to take
               | more than a few days to see competitors.
        
               | jsnell wrote:
               | Well, yes, clearly I think _you 're_ confused about how
               | this works given you keep thinking that a US court ruling
               | is going to overrule the DMA on EU soil.
               | 
               | The entity that Epic will be complaining to about this
               | will not be a US court. It will be the EC. The EC will
               | look at the text and the intent of the DMA: to permit
               | competing app stores. They'll also note that Apple has
               | (arbitarily and without any technical justification) made
               | a developer account a requirement for launching a
               | competing app store. And finally, they'll note that Apple
               | is terminating the developer accounts of the company most
               | vocal about intending to launch a competing app store.
               | 
               | It doesn't matter what text Apple has in their contract
               | about how they're permitted to close developer accounts
               | for any reason they want to. It doesn't matter that they
               | have a courting ruling from some other country. Apple
               | chose to gatekeep app store competition on membership in
               | the developer program. To prevent this from being used as
               | an end-run on the DMA, the EC just an't allow Apple to
               | terminate the licenses on a flimsy pretext. And "Tim
               | Sweeney tweeted mean things about us" is not going to
               | work.
        
               | threeseed wrote:
               | a) No one has said that a US court ruling has
               | jurisdiction over the EU. Developers have to sign
               | seperate contracts in the countries that their apps are
               | being sold in.
               | 
               | b) Epic's actions e.g. pushing hidden IAP features were a
               | fundamental breach of the contract in all countries where
               | it was signed including EU. It was never about Epic
               | criticising Apple.
               | 
               | c) Apple takes the first move in terminating the
               | contract. Then Epic sues. And then the EU legal system
               | will settle the matter. That is the process.
        
               | whimsicalism wrote:
               | You keep hammering on point c but nobody in this thread
               | has disagreed about the sequencing.
               | 
               | a -> that is the clear implication of one of the above
               | comments, ie. if it was a legsl use of the contract in
               | the US that somehow will shield them from dma violation,
               | but dma supersedes contracts
        
               | whimsicalism wrote:
               | How is that at all relevant to future litigation over the
               | DMA, which is what this thread is discussing?
               | 
               | It sounds like you lost the thread, not GP
        
               | jimscard wrote:
               | You're missing a key point by calling this a "competing
               | app store". That's not what it would be. It would simply
               | be Epic's app store with Epic's apps in it, the purpose
               | being to maximize Epic's revenue on Epic's games. Apple,
               | in case you haven't noticed, isn't a game company -- they
               | don't compete with Epic. Microsoft does. Steam does.
               | Apple doesn't. In fact, given that Epic games haven't
               | been on iOS in ages, there's literally zero competition
               | even there.
               | 
               | It's kind of silly to think that other companies that
               | actually compete with Epic would choose to publish via
               | the Epic store, since they'd just be giving money to
               | their competitor. Either they'll build their own stores
               | or they'll continue business as usual, using the device
               | manufacturer's stores.
               | 
               | To your other point, while a US court judgement is
               | unlikely to have direct relevance to EU regulation, it
               | does help establish a pattern of behavior on Epic's part.
               | 
               | It's also important to note that the provisions for
               | establishing an alternative app store are designed to
               | protect the _consumer_. Repeated violations of
               | contractual agreements is clear evidence of a company's
               | untrustworthiness, and it would be irresponsible for
               | Apple to do anything other than exercise the termination
               | clause as a result..
        
               | _aavaa_ wrote:
               | Apple absolutely competes with Epic. Mobile in general
               | and iOS in particular are massive markets, both player
               | base and profit wise, for gaming.
               | 
               | On iOS apple has decreed that they deserve 30% of that
               | action. And is now banning the developer of one of the
               | most popular games (on any platform).
        
               | threeseed wrote:
               | By that definition every app developer is a competitor.
               | 
               | And Apple is basically a trillion dollar company. Tens of
               | millions in lost revenue from Epic isn't going to cause
               | them to lose any sleep at night.
        
               | troupo wrote:
               | > By that definition every app developer is a competitor.
               | 
               | In a sense, yes. The term "sherlocked (by Apple)" exists
               | because Apple routinely releases its own version of
               | various apps
        
               | _aavaa_ wrote:
               | It's not about these tens of million, it's about control
               | over _all_ of the money, and about control of everything
               | on the device more broadly.
        
               | jsnell wrote:
               | No, it wouldn't be an Epic-only store.
               | 
               | One reason we know this is that Epic Games Store on PC
               | isn't Epic-only.
               | 
               | Another reason we know it is that Apple has (arbitrarily)
               | forbidden app stores that aren't open to third parties.
               | Even if Epic wanted to make it a first-party only store
               | (why?), they couldn't.
               | 
               | You claim that Apple isn't a gaming company. It's true
               | that Apple doesn't really develop or publish games. But
               | the App Store is the world's largest games store, larger
               | than e.g. any of the console games stores or Steam. Every
               | estimate I can find is that significantly more than half
               | the App Store revenue is from games.
               | 
               | Finally, you suggest that nobody would publish games on
               | Epic's store. That might be true on iOS just due to the
               | unreasonable terms Apple set for that (in particular the
               | core platform fee), but it certainly won't be true due to
               | competitors not wanting to give 12% to Epic rather than
               | 30% to Apple. This fear hasn't stopped companies from
               | publishing their games on the PC EGS.
               | 
               | Apple _claim_ that all their requirements are there just
               | to protect the consumers. They might be telling the
               | truth, they might be lying and actually just want to make
               | life as hard as possible for the competing app stores. It
               | 's hard for anyone on the outside to be sure which. But
               | terminating the developer account of the most credible
               | competitor on the day DMA enforcement starts is a pretty
               | bad look, and makes it quite hard to believe Apple's
               | story on why the requirements exist.
        
               | dwaite wrote:
               | Yes, such as MacPaw's SetApp marketplace.
               | https://www.theverge.com/2024/2/29/24086792/setapp-
               | subscript...
        
               | whimsicalism wrote:
               | "it happened via operation of private contract so it is
               | thus presumptively fair and non-discriminatory" is not
               | how the DMA works, at all.
        
               | SllX wrote:
               | Epic also intentionally broke agreements with Apple
               | before. Non-discriminatory doesn't mean they have no
               | grounds to terminate Epic's developer accounts, and Epic
               | is continuing to make themselves look untrustworthy by
               | trying to publicly and explicitly shank Apple. Spotify is
               | also trying to shank Apple in all the same places Epic
               | is, but they also didn't go behind Apple's back to
               | deceive the prior review process in contravention to a
               | signed agreement, file suit and spin-out a pre-prepared
               | publicity stunt-filled PR campaign and then go on to
               | court to testify that all of that was done on purpose.
               | Tim Sweeney and Epic did.
               | 
               | It sucks because I was hoping this fight was basically in
               | the rear-view mirror now, but it's hard to argue Apple
               | has no grounds for calling Epic untrustworthy and not
               | even maintaining an arms-length business relationship in
               | one jurisdiction with them. Who's to say Epic wouldn't
               | try something similar again? Apple can still set terms
               | under the DMA, and Tim has been publicly campaigning that
               | these terms violate the DMA which isn't actually his call
               | to make.
               | 
               | Also one other point:
               | 
               | > Apple don't get to deny access to their main competitor
               | in this space
               | 
               | As of today, and yesterday, and going back to the dawn of
               | the iPhone: Epic isn't anything in "this space" let alone
               | Apple's main competitor. They have stated that they
               | _intend_ to compete, and want to compete with Apple in
               | this space, but Epic's iPhone app marketplace is
               | vaporware. It hasn't shipped, it doesn't look like
               | they're going to be able to ship now, and in its entire
               | history of being discussed, has earned Epic EUR0.00 to
               | date.
        
               | ApolloFortyNine wrote:
               | >Epic also intentionally broke agreements with Apple
               | before.
               | 
               | This is funny to point out since they did it specifically
               | to sue over it (you pretty much can't other wise).
               | 
               | So Apple has their draconian 30% cut or there's literally
               | no other way to have an application run on iOS policy,
               | you can't challenge it without breaking it so you can
               | sue, and because you broke it to sue you are now
               | permanently barred from every making another iOS app.
               | 
               | Yea that seems fine, no monopolistic behavior here, it's
               | only 49% of the phone market so it's fine.
        
               | SllX wrote:
               | They had the alternative of pulling their software on
               | principle and suing, but they wanted the fight they would
               | have by having Apple suspend and then terminate their
               | developer accounts to bring more public opinion to their
               | side, and they sure got the fight. As a developer
               | enrolled in the program, it would have been hard to argue
               | they didn't have standing as long as what they were
               | arguing had plausible legal merit (it did, it may not
               | have been the winning argument in the end, but it was at
               | least plausible at the beginning and they won on one
               | count).
               | 
               | The goal wasn't just to sue Apple, it was to shank Apple
               | with one hand while filing suit with another and they had
               | multiple opportunities to get their account unsuspended
               | at the beginning of the lawsuit even while the case
               | proceeded, before it was eventually terminated.
        
               | echelon wrote:
               | There is no alternative to mobile computing. Both vendors
               | have draconian rules.
               | 
               | These are devices so essential to modern functioning that
               | the regulators need to come and tell both Apple and
               | Google that unlimited web installs are user rights.
               | 
               | Epic is right. Apple and Google are monopolies over an
               | entire class of computing, and it's a 100% artificial
               | racket.
        
               | SllX wrote:
               | > These are devices so essential to modern functioning
               | that the regulators need to come and tell both Apple and
               | Google that unlimited web installs are user rights.
               | 
               | This might be what you _want_ but without new
               | legislation, because the DMA ain't saying what you want,
               | regulators are not within their rights to impose this
               | requirement.
        
               | elevatedastalt wrote:
               | You can sideload apks on Android and have alternate app
               | stores too. I don't think the situations are in anyway
               | similar or comparable.
        
               | ethbr1 wrote:
               | Agreed. Google's lock-in is much more through bundling
               | and must-default agreements.
        
               | echelon wrote:
               | > You can sideload apks
               | 
               | Just because you can ask your users to build a nuclear
               | fission reactor, doesn't mean that they can or will.
               | 
               | F-droid gets ~3M MAU, with a 70% bounce rate. It's
               | pitiful.
               | 
               | This is a pathetic case for mobile rights and freedom.
               | Practically nobody knows how to make use of this model.
               | 
               | Installing software should be first class, not buried in
               | the settings. It shouldn't have scare walls, either.
               | 
               | Google knows exactly what they're doing with the
               | "freedom" they're letting end users have. 0.1% of users
               | even know about or can leverage it.
        
               | ethbr1 wrote:
               | > _They had the alternative of pulling their software on
               | principle and suing, but they wanted the fight they would
               | have by having Apple suspend and then terminate their
               | developer accounts to bring more public opinion to their
               | side_
               | 
               | I think that gave them much stronger standing and claimed
               | damages.
               | 
               | It's a weaker argument if they _voluntarily_ removed
               | themselves from the AppStore.
               | 
               | Apple could have trotted out some 'We typically work well
               | with developers in Epic's situation, but they never
               | approached us so there was nothing we could do' excuse.
               | 
               | By forcing Apple to take an action, it concretely showed
               | that Apple does in fact remove access if companies tried
               | to forward users to alternate payment methods.
        
               | SllX wrote:
               | Sure, maybe this was the better strategy given either
               | strategy was going to be a long shot, but they high
               | rolled for what was ultimately a contract renegotiation
               | and lost worse than if they had played their cards
               | differently. Higher risk can mean higher rewards, but in
               | this case it just worked out to be a bigger loss. They
               | were never entitled to the outcome they fought for, but
               | it was their right to fight for it and Apple's right to
               | defend themselves and their policies.
        
               | overgard wrote:
               | I realize the gravity is a lot less here, but consider
               | Civil Rights protests where people intentionally but
               | peacefully broke (bad) laws in protest. I would consider
               | what Epic did in a similar way.
        
               | threeseed wrote:
               | > This is funny to point out since they did it
               | specifically to sue over it (you pretty much can't other
               | wise).
               | 
               | This is simply wrong.
               | 
               | Many have sued Apple over the legalities of the
               | development agreement over the decades. They just always
               | lose.
               | 
               | And Epic could've chosen to follow Spotify and lobby
               | behind the scenes but instead chose the PR move.
        
               | barelysapient wrote:
               | > Yea that seems fine, no monopolistic behavior here,
               | it's only 49% of the phone market so it's fine.
               | 
               | iPhone marketshare in the EU is about 22%.
        
               | concinds wrote:
               | > This is funny to point out since they did it
               | specifically to sue over it (you pretty much can't other
               | wise).
               | 
               | Are you a lawyer? You sound awfully assertive in making
               | this claim, especially with the slight
               | contempt/patronizing tone.
        
               | Terretta wrote:
               | > _So Apple has their draconian 30% cut_
               | 
               | This notion that 30% is 'draconian' is curious since
               | Steam -- on supposedly open PC -- costs devs more, and
               | even 30% is wrong since it's not 30% below a certain
               | revenue level or in the second year onwards, again in
               | line or less than stores on other platforms.
        
               | dns_snek wrote:
               | The PC isn't "supposedly" open, but open. Steam do
               | collect a 30% fee but crucially, _they have to work for
               | that fee_ by competing on core service quality and
               | quality of life features (like cloud saves).
               | 
               | Apple is perfectly entitled to ask for a 30% fee, as long
               | as they allow for competition on equal footing (for
               | clarity, this means they don't try to collect exorbitant
               | rent from their competitors first). Let the free market
               | sort it out.
        
               | throwaway-blaze wrote:
               | It's not 49% of the phone market in the EU. More like
               | 36%, and in some markets like Italy and Spain, far far
               | smaller.
        
               | bonestamp2 wrote:
               | I'm not a lawyer so please excuse this potentially dumb
               | question, but why do they have to break the agreement to
               | sue them?
        
               | bsimpson wrote:
               | Epic does have a history as an app store. They are the
               | main competitor to Steam on Windows, famous for giving
               | away games every week to drive traffic.
        
               | SllX wrote:
               | Apple doesn't compete with the Epic Games Store on
               | Windows anymore than the Epic Games Store competes with
               | the App Store on iPhones.
               | 
               | EDIT: just realized I originally mixed up Origin and the
               | Epic Games Store. My bad.
        
               | johnnyanmac wrote:
               | >Origin competes with the App Store on iPhones.
               | 
               | I guess we'll see in the light of the DMA. Apple didn't
               | allow EA to compete before, but who knows now.
               | 
               | But this seems to be missing the point. Epic Games wants
               | to put their store on mobile, they had android on the
               | roadmap for years. They very much want to compete.
        
               | SllX wrote:
               | First, thank you for posting this because this was my
               | first clue that I mixed up EA's thing with Epic's thing.
               | My bad.
               | 
               | Second, wanting to compete and competing aren't the same
               | activity. They are not presently a competitor to the
               | iPhone's App Store. They _may_ become a competitor in the
               | future, pending presumably at least some discussions
               | between Apple, the EC and Epic, and possibly a legal
               | fight, but calling them an app marketplace competitor in
               | the present-tense is not accurate nor justifiable.
        
               | stefan_ wrote:
               | These words have a specific, narrow meaning and your
               | laymans impression is the opposite of helpful in
               | interpreting them.
        
               | SllX wrote:
               | In the context of standards essential patents, yes. In
               | the case of DMA compliance, it's a bit more TBD until the
               | EC issues more guidance and actual legal precedent is
               | set, but what we do know is that the DMA still allows
               | Apple to set terms that 3rd parties must both agree with
               | and abide by which means having an active developer
               | account with Apple. If Apple believes Epic will not abide
               | by the terms in good faith, they don't have any reason to
               | maintain a relationship with Epic, and Epic has given
               | Apple plenty of reasons.
               | 
               | The real and interesting question is whether they can do
               | this before they prove Epic's non-compliance with the new
               | terms.
        
               | overgard wrote:
               | I find it hard to see Apple being in the right here.
               | While I'm not so naive as to think one company is "good"
               | and the other "bad", I do think that as developers Epic
               | is fighting for our best interests. Apple's app store
               | monopoly serves only Apple.
        
               | dwaite wrote:
               | I do not. Tim Sweeney testified that had Apple offered a
               | special deal just for Epic, they would have taken it.
        
               | overgard wrote:
               | Maybe I should rephrase that, they're indirectly fighting
               | for our best interest. Obviously their motives are
               | selfish, but their wins are generally good for the rest
               | of us in this context.
        
               | SllX wrote:
               | In the right and within their rights are two separate
               | things. I'm not exactly happy with all of Apple's App
               | Store policies either, but they have their rights.
               | 
               | I also don't believe Epic is doing this for anything
               | other than Epic's self-interest. They have no duty to
               | other developers, and this is a potentially new line of
               | business for them, not a liberation of iPhone app
               | developers.
        
               | concinds wrote:
               | Criticize Apple vigorously and criticize Epic vigorously.
               | Epic's been fined for dark patterns, data collection on
               | minors below 13, and their entire business model relies
               | on getting children to buy worthless cosmetic skins out
               | of peer pressure, while optimizing for engagement and
               | addiction. It's a predatory business model that should be
               | illegal.
               | 
               | One of their main goals in bypassing IAP _is to make
               | these microtransactions non-refundable_ , so parents are
               | screwed. They're the great satan.
        
           | scarface_74 wrote:
           | That's very much a Pyrrhic victory if Eoic doesn't have
           | access to the US market. The court ruling in the US said that
           | Apple has the right to terminate their account.
           | 
           | From the linked article
           | 
           | > This judgment stated that "Apple has the contractual right
           | to terminate its DPLA with any or all of Epic Games' wholly
           | owned subsidiaries, affiliates, and/or other entities under
           | Epic Games' control at any time and at Apple's sole
           | discretion."
        
             | andersa wrote:
             | This is about Epic having access to the EU market.
        
               | scarface_74 wrote:
               | That's why it's a Pyrrhic victory. They have access to
               | the EU market which is much less profitable than the US
               | market.
        
               | johnnyanmac wrote:
               | Pyrrhic implies that the battle is over. I see it more as
               | a foothold for a much longer battle. I'm sure North
               | America and Asia aren't ignoring this whole ordeal.
               | 
               | It should also be noted that this article specifically
               | talks about Epic's Sweden AB account being banned. It
               | doesn't affect the state of the US account (which may
               | very well be banned anyway).
        
               | ben_w wrote:
               | > Pyrrhic implies that the battle is over
               | 
               | Other way around, "victory" implies the battle is over,
               | Pyrrhic as a modifier implies a victory that inflicted
               | such a devastating toll that it was tantamount to defeat.
        
             | jimmySixDOF wrote:
             | Apple Terminates Epic Games' Developer Account (USA)(2020)
             | https://news.ycombinator.com/item?id=24309632
        
           | lamontcg wrote:
           | Yeah, its really weird to appeal to the noble intentions of a
           | corporation.
           | 
           | They're both just engaged in business.
           | 
           | I can believe that Apple is acting incredibly badly in this
           | case without needing to fluff up Epic Games at all.
           | 
           | Apple and Samsung could sue each other and do business with
           | each other because the stakes were lower and they were more
           | codependent.
        
             | wkat4242 wrote:
             | > Yeah, its really weird to appeal to the noble intentions
             | of a corporation. They're both just engaged in business.
             | 
             | This is what's wrong with the current overly capitalist
             | system. Companies are totally allowed to have no
             | conscience, and externalise whatever they please to
             | consumers and the environment. And you could even argue
             | they are 'forced' to do so by due diligence legislation.
             | 
             | If we let this continue there will be no world left to fix.
             | We have to change the game. I'm not saying we should go
             | full communism. Capitalism isn't bad but there needs to be
             | a balance between business and society with actual
             | accountability (rather than the current 'green' initiatives
             | basically just being PR without any kind of enforcement).
             | It can't be all about money.
             | 
             | I think for US culture it's hard to imagine doing this but
             | here in Europe society has always had this balance, at
             | least in most countries. Initiatives like RoHS, GDPR,
             | DSA/DMA are often called anticompetitive but we are
             | actually trying to improve things for the benefit of
             | society, not just the shareholders.
        
               | lamontcg wrote:
               | > Companies are totally allowed to have no conscience
               | 
               | I don't think companies are going to form a conscience
               | any time soon.
               | 
               | We need to deal with the fact that they're best viewed as
               | being inherently sociopathic and regulate them
               | effectively.
        
               | fsflover wrote:
               | If you want to dedicate your company to a purpose over
               | profit, it should be something like this:
               | https://en.wikipedia.org/wiki/Social_purpose_corporation
        
             | hwillis wrote:
             | That's just the opposite kind of naive. Companies are still
             | for the most part run by CEOs, and many of those CEOs have
             | tremendous egos and most of them have a tremendous ability
             | to direct the actions of those companies. Look at Tesla and
             | Twitter lawsuits- they're clearly in Musks's interests.
             | 
             | Companies aren't minds of their own directing their own
             | actions. Tim cook or some other high level executive is
             | deciding these actions. Stop abrogating the direction of
             | the literal directors
        
           | jeffwask wrote:
           | As long as Forkknife continues to print money, they can
           | afford the battle.
        
           | dwaite wrote:
           | Apple is asking for a clear commitment to honor its contract
           | this time. I'm pretty sure a court ruling on reinstating the
           | account isn't going to also require a clear commitment to
           | honor the contract.
        
         | mattmaroon wrote:
         | I think with Samsung, Apple had little choice. If you need to
         | buy over 200 million high res mobile screens per year you have
         | very few choices. Exact numbers on Samsung's end aren't readily
         | available, but semiconductor components are by far their
         | biggest segment and Apple is probably their only significant
         | external customer.
         | 
         | I am absolutely sure Apple would love to cut Samsung off at the
         | knees, but not if they do it to themselves at the same time.
         | Samsung poses a much greater threat to Apple than all the third
         | party app stores that could be dreamed up.
         | 
         | It's a really interesting mutually assured destruction
         | situation.
         | 
         | Epic and Apple, on the other hand, can both be fine without
         | each other, so I wouldn't expect them to work through the
         | animosity
        
         | matthewdgreen wrote:
         | Epic is sending a strong signal to regulators that they're
         | malicious, and can't be trusted to police themselves. It's a
         | terrible look under the circumstances.
        
       | dmitrygr wrote:
       | Epic is learning the lesson that Nvidia had to learn. Apple holds
       | grudges. Honestly, it was idiotic of them to expect anything
       | else. Maybe they thought that they were more Samsung-like and
       | after being a huge pain to apple, life will resume normalcy.
       | Apple needed Samsung. They do not need Epic.
        
         | paulmd wrote:
         | people really think bumpgate was about some issue _that also
         | affected AMD too_ and not closing the door on NVIDIA building a
         | platform inside Apple 's platform and shifting the balance of
         | power?
         | 
         | you've been reading way too much semiaccurate lol
         | 
         | https://blog.greggant.com/posts/2021/10/13/apple-vs-nvidia-w...
         | 
         | like, we have the benefit of a decade of retrospect and watched
         | nvidia do exactly the thing that apple refuses to let their
         | partners ever do (namely: wear the pants in the relationship),
         | and you're still taking charlie's takes at face value. Do you
         | really think it's the bumps and not Apple taking action to
         | protect themselves and their future products against the threat
         | of competitive lock-in posed by NVIDIA and CUDA?
         | 
         | it is just amazing that people _continue_ to take the guy
         | seriously. How is that  "NVIDIA is 4+ years behind AMD in the
         | mid-term, and GV100 and GP100 are bumpgate 2.0" working out for
         | you? Was ~2015-2020 a good period for Radeon Group?
         | 
         | https://www.semiaccurate.com/2013/05/20/nvidias-volta-gpu-ra...
         | 
         | https://www.semiaccurate.com/2015/05/19/amd-finally-talks-hb...
         | 
         | https://www.semiaccurate.com/2016/05/03/thing-go-bumpgate-in...
         | 
         | https://www.semiaccurate.com/2016/06/08/nvidia-p100-gpu-upda...
         | 
         | https://www.semiaccurate.com/2016/08/01/nvidia-finally-shows...
         | 
         | https://www.semiaccurate.com/2014/09/15/amds-mantle-api-goin...
         | 
         | it's amazing that people will sniff out a MLID quote from a
         | thousand paces and yet still uncritically babble Charlie's
         | nonsense like it's the word of god. Dude is a stopped clock who
         | occasionally happens to be correct in his NVIDIA/Intel
         | hatewagon, and that's given him enough reputability that he's
         | apparently beyond reproach with a significant portion of the
         | Gaming Public (tm) who are just looking for reasons to be upset
         | about NVIDIA/Intel.
        
         | munk-a wrote:
         | Grudges are unproductive and bring no benefit to the
         | shareholder - this move is almost certainly going to result in
         | a lawsuit that Epic would be in a good position in (assuming
         | there aren't massive skeletons in the closet). This is an
         | irrational move - especially in an election year when
         | politicians have a lot to gain by demonizing late stage
         | capitalism.
        
           | JumpCrisscross wrote:
           | > _late stage capitalism_
           | 
           | The folks who were using this term are being successfully
           | primaried.
        
         | justin66 wrote:
         | > Apple holds grudges. Honestly, it was idiotic of them to
         | expect anything else.
         | 
         | I'm sure upon first hearing this news Epic's management
         | collectively lay down and curled up into the fetal position,
         | awestruck and weeping in surprise at the sheer, unprecedented
         | nature of this blow.
        
       | benced wrote:
       | Even setting aside the dubious morality of Apple's rules on iOS,
       | I feel like I'm going insane watching Apple be maximally
       | aggressive. The EU loves regulating! There's nothing they love
       | more! It seems supremely unwise to give them additional excuses
       | to do something they clearly want to do anyways.
        
         | patrickmcnamara wrote:
         | Regulatory accelerationism. I never thought it would come from
         | Apple.
        
         | matt_s wrote:
         | > Apple be maximally aggressive
         | 
         | From an observation standpoint seeing how Microsoft behaved in
         | the 90's and onward, they (Apple) are behaving very similarly -
         | almost exactly with what MS did for Windows back then. I have a
         | growing distaste for Apple corporate/mgmt each day even though
         | I am surrounded by their devices.
        
           | __loam wrote:
           | Apple has been dragged kicking and screaming into more
           | consumer friendly positions since the iPhone was released. It
           | took years for them to simply switch to a more open charging
           | port standard.
        
             | swores wrote:
             | Not just years, it took a law requiring it to happen.
        
             | chgs wrote:
             | Before the iPhone and maybe blackberry the majority of
             | phones used random proprietary charger. The iPhone was the
             | first mass market consumer phone to come with a cable that
             | connected to a standard usb charger.
        
               | jwells89 wrote:
               | > The iPhone was the first mass market consumer phone to
               | come with a cable that connected to a standard usb
               | charger.
               | 
               | And had a device end connector that didn't change every
               | other model. Some phones used standard connectors for
               | that but plenty didn't, and manufacturers would sometimes
               | change the connector without rhyme or reason.
        
               | roneythomas6 wrote:
               | My Sony Xperia phone had a cable that connected to
               | standard usb charger, this was before the first iPhone.
               | From my memory Moto Razr 2 used micro usb b cable to
               | standard usb. There where plenty of phones before iPhone
               | that had charging cable that connected to standard usb
               | charger.
        
               | Muromec wrote:
               | I'm pretty sure my motorolas had a usb charger on device
               | side before iPhone was a thing .
        
             | sircastor wrote:
             | While I think they should've switched earlier, it's often
             | forgotten how angry people got when Apple switched from the
             | 30 pin connector to Lightning. There were piles and piles
             | of devices that used the 30 pin connector - it had been on
             | every iPod, iPad and iPhone for nearly a decade. Entire
             | hotel chains had iPod Docks in every room. Switching cost
             | isn't limited to just goes in the device. It doesn't
             | surprise me that Apple was hesitant to switch the port
             | again.
        
               | InsomniacL wrote:
               | Transfer speeds by year 2001 USB: 480Mb/s
               | 2012 Lightening 480Mb/s              2023 USB 80,000 Mb/s
               | 2023 Lightening 480 Mb/s
               | 
               | Apple wasn't hesitant, they knew it was an inevitable
               | switch so never invested in to Lightening.
               | 
               | They were quite happy knowing once you bought Apple, you
               | kept Apple or you lost all your accessories.
               | 
               | They're still playing the same game now. My Airpods work
               | grate on iPhone, but they only connect to some non-apple
               | devices over bluetooth (not PS5), and when they do
               | connect, if the mic is on the audio is awful.
        
           | BiteCode_dev wrote:
           | And like MS they will just pay a few billions in PR and Foss
           | to make a come back in 10 years and all will be forgiven.
           | 
           | They will get away with this, we let them. They have no
           | incentive to be better.
        
             | Muromec wrote:
             | Microsoft already notified EC that they stop their browser
             | shenanigans and will ship windows without their browser
             | pre-installed to save on endless lawyering game they can't
             | win.
        
         | JumpCrisscross wrote:
         | > _watching Apple be maximally aggressive_
         | 
         | Sweeney allegedly tweeted that he would breach his contract
         | with Apple. Apple reached out and asked if he was being
         | hysterical for public display. He didn't clarify. At that
         | point, Epic credibly threatened breach of contract.
         | 
         | This is a commercial dispute between multi-billion dollar
         | companies, both of whom charge outrageous platform fees, both
         | of whom seem to enjoy being dramatic, and both of whom are
         | being maximally aggressive. It's fair to remain emotionally
         | uninvolved.
        
           | minimaxir wrote:
           | > At that point, Epic credibly threatened breach of contract.
           | 
           | A _threat_ of a breach of contract is not a breach of
           | contract, which will be a sticking point if the EU gets
           | involved again.
        
             | JumpCrisscross wrote:
             | > _threat of a breach of contract is not a breach of
             | contract_
             | 
             | I don't know EU law. But anticipatory breach is enough to
             | trigger damages under American law, and "is an excuse for
             | non-performance by the non-breaching party" [1].
             | 
             | [1] https://www.law.cornell.edu/wex/anticipatory_breach
        
               | izacus wrote:
               | There's nothing about some random contracts I can see in
               | DMA. DMA however does say that the gatekeeper (Apple)
               | isn't allow to block or retaliate against competitors. Or
               | users for that matter.
        
               | JumpCrisscross wrote:
               | > _nothing about some random contracts I can see in DMA_
               | 
               | There are laws other than the DMA?
               | 
               | (Anticipatory breach is incorporated into EU law through
               | the UN CISG [1].)
               | 
               | [1]
               | https://link.springer.com/chapter/10.1007/16247_2020_13
        
           | benced wrote:
           | This is flatly false.
           | 
           | Schiller emailed Sweeney asking for assurances and Sweeney
           | responded with:
           | 
           | > Epic and its subsidiaries are acting in good faith and will
           | comply with all terms of current and future agreements with
           | Apple, and we'll be glad to provide Apple with any specific
           | further assurances on the topic that you'd like.
           | 
           | Without reply, Apple summarily terminated their developer
           | account a week later. It seems obvious, in retrospect, that
           | Schiller's email's goal was to establish a fig leaf of Apple
           | having reached out before doing this.
           | 
           | It is indeed true that Sweeney has tweeted many criticisms of
           | Apple's DMA plans but there haven't been any threatening
           | noncompliance.
        
             | JumpCrisscross wrote:
             | > _there haven 't been any threatening noncompliance_
             | 
             | Do we have neutral sources for these claims and emails?
             | 
             | Apple said Sweeney threatened to breach contract and didn't
             | repudiate in private. Epic claims it didn't threaten and
             | _did_ repudiate. We're in a he said she said absent
             | independent sourcing.
        
               | jsnell wrote:
               | Epic provided screenshots of the emails. Are you
               | seriously suggesting there's even the tiniest chance
               | they're forgeries?
        
               | benced wrote:
               | The emails are from this post
               | (https://www.epicgames.com/site/en-US/news/apple-
               | terminated-e...).
               | 
               | The source for the tweets (from your original comment:
               | "Sweeney allegedly tweeted that he would breach his
               | contract with Apple") are Sweeney's Twitter feed which
               | you can read as well as I did. Did you find any
               | threatening non-compliance?
        
               | ben_w wrote:
               | Perhaps it's just me, but my gut says that EpicGames dot
               | com might, possibly, just might, not be an entirely
               | neutral source on the topic of "was Epic naughty?"
               | 
               | Even with screenshots, and assuming no false claims
               | (which IIRC are entirely legal so long as you don't swear
               | under oath), there's plenty of ways to mislead by
               | omission while saying only true things.
        
             | vineyardmike wrote:
             | > It is indeed true that Sweeney has tweeted many
             | criticisms of Apple's DMA plans but there haven't been any
             | threatening noncompliance.
             | 
             | Let's not forget that Epic has _previously breached
             | contract with Apple in the past_. That's why Fortnite isn't
             | in the store today.
             | 
             | Surely this must be the true source of Apples suspicion?
        
           | itsdrewmiller wrote:
           | Epic has a 12% fee, while Apple has a 30% fee - I don't think
           | those are equally outrageous and I would go so far as to say
           | one is extremely reasonable.
        
             | JumpCrisscross wrote:
             | > _Epic has a 12% fee, while Apple has a 30% fee_
             | 
             | Epic's fee is global. Once you sign with them, you pay that
             | on every install. There is also the 5% royalty, which
             | brings the actual fee to 17% since we're comparing non-
             | small developer figures.
        
               | itsdrewmiller wrote:
               | The 5% royalty is for using the unreal engine - they
               | don't enforce that the engine be used in order to appear
               | in their game store, nor do they enforce that unreal
               | engine games can only be sold on their game store.
        
               | JumpCrisscross wrote:
               | The outrageous part of Epic's model is the global
               | application.
        
               | jazzyjackson wrote:
               | What is the alternative to global application?
        
               | JumpCrisscross wrote:
               | Charging per install through their store. Like Apple does
               | (or used to).
        
           | elpool2 wrote:
           | Do you have a link to the tweet from Sweeney saying he would
           | breach the contract?
        
             | JumpCrisscross wrote:
             | No. Graham says it's this one [1]. I see no threat of
             | breach, so if that's in fact the tweet, Cook is off his
             | meds.
             | 
             | [1] https://twitter.com/paulg/status/1765431238985187525
        
           | dkjaudyeqooe wrote:
           | Yes but there's two of them, and they're competing against
           | each other.
           | 
           | That increases consumer choice and weakens the market power
           | of both.
        
         | izacus wrote:
         | Having worked for many bosses, never ever never undersestimate
         | the power of ego of an executive. It's only second to the ego
         | of a lawyer.
         | 
         | Many of them will tank their company and their client if they
         | get their ego bruised and feel publicly humiliated. Those are
         | hyper competitive people which see live as zero sum game and
         | are trained in life to never, ever, lose a challenge or
         | competition for domination. ESPECIALLY in public.
         | 
         | The myth of a rational businessman is just that - a myth.
         | 
         | Being publicly regulated is exactly that scenario for Apple.
         | There's execs in that very company that are frothing at their
         | mouth in irrational anger ready to throw their weight around
         | and WIN. Stomp on the opponent. SPLAT the unimportant fly that
         | DARED challenge them.
         | 
         | (I'm exaggerating... but not by much. This seems more of an
         | emotional than thoughtful response Apple is doing here.)
        
           | benced wrote:
           | It's hard to avoid any conclusion but this one.
        
           | FirmwareBurner wrote:
           | What if, and hear me out, execs could go to jail instead of
           | just their company paying fines as if they're parking
           | tickets? Would they still be as cocky?
        
             | JumpCrisscross wrote:
             | > _execs could go to jail instead of just their company
             | paying fines as if they 're parking tickets?_
             | 
             | You want to send an executive to jail for cancelling a
             | contract?
             | 
             | I'd be curious for a jurisdiction to try this. In my
             | opinion, I wouldn't want to do business in a place where
             | commercial disputes can be twisted by a political insider
             | into jail time.
        
               | izacus wrote:
               | Do you also not drive a car in a place where your driving
               | can be twisted into jail time when you hurt people?
               | 
               | Why does the concept of personal responsibility for
               | decisions insult you so deeply?
        
               | JumpCrisscross wrote:
               | > _Do you also not drive a car in a place where your
               | driving can be twisted into jail time when you hurt
               | people?_
               | 
               | If you believe figurative and actual violence are
               | identical, this analogy makes sense.
        
               | gray_-_wolf wrote:
               | People can and do go to the prison in many instances when
               | companies are just fined for similar offense.
        
               | geodel wrote:
               | What are those kind of offense which company or
               | individual commit equally?
        
               | munk-a wrote:
               | Economic violence is a form of violence - it isn't
               | identical to physical violence... but violence can take
               | many forms.
        
               | JumpCrisscross wrote:
               | > _violence can take many forms_
               | 
               | This is a bogus modernist interpretation that dilutes the
               | meaning of violence. Fortunately, it's being rejected
               | after having a moment that peaked during lockdown.
        
               | lostlogin wrote:
               | Earlier in the threat someone mentions PG & E and how
               | their negligence resulted in deaths.
               | 
               | How should this be treated? Fining the company for
               | someone's actions that caused deaths doesn't seem enough.
        
               | izacus wrote:
               | People go to jail for non-violent crimes as well.
               | 
               | Again, why does personal responsibility for harm to
               | others bother you?
        
               | JumpCrisscross wrote:
               | > _why does personal responsibility for harm to others
               | bother you?_
               | 
               | Personal responsibility is irrelevant. You're
               | constructing a lower threshold for criminality. I know
               | the first thing I'd be trying to figure out is how to put
               | my competitors in jail.
               | 
               | Let's take Epic v Apple. Epic went to court. It lost.
               | This entire saga has cost Epic's shareholders billions.
               | Should Sweeney go to jail? Would the world be better if
               | an Apple-friendly prosecutor could take up that
               | challenge?
               | 
               | If we have a cultural failing in America, it's having a
               | reflexive urge to turn outrage into jail time.
        
               | Apocryphon wrote:
               | > I know the first thing I'd be trying to figure out is
               | how to put my competitors in jail.
               | 
               | Provide an incentive for companies to regulate each
               | other! Let rational self-interest clean up the market
               | while the state steps back and looks on!
        
               | JumpCrisscross wrote:
               | > _Provide an incentive for companies to regulate each
               | other_
               | 
               | Do you think there is a reason every modern democracy
               | resists privatising criminal prosecution? (They had it in
               | Rome. We probably need a history of law section in the
               | basic high-school curriculum.)
        
               | Apocryphon wrote:
               | The justice system in this hypothetical would not be
               | private, it's just that companies would be trying to sue
               | each other for breaking the rules, accidentally advancing
               | the public interest.
        
               | JumpCrisscross wrote:
               | > _companies would be trying to sue each other for
               | breaking the rules_
               | 
               | We already have private enforcement of many rules.
               | Environmental ones, for example. We're specifically
               | discussing criminality, putting people in jail.
        
               | Apocryphon wrote:
               | Fair enough. I just see it as an escalation in
               | deterrence.
        
               | lostmsu wrote:
               | Does not this already happen in case of fraud pretty much
               | everywhere?
        
               | FirmwareBurner wrote:
               | Fair enough, no jail time then but how about the personal
               | liability in money. You fuck up, it's your own money you
               | gotta pay with, not the company's bottomless war-chest.
        
               | JumpCrisscross wrote:
               | > _it 's your own money you gotta pay with, not the
               | company's_
               | 
               | I agree with this, and it could be constructed out of
               | shareholder rights. Perhaps it could only be applied past
               | a certain threshold of compensation, say, 100x the median
               | wage. ($4.6mm [1].)
               | 
               | I'd argue the threshold should be final, unappealable
               | regulatory penalty or criminal conviction of the
               | corporation.
               | 
               | [1] https://usafacts.org/data/topics/economy/jobs-and-
               | income/job...
        
               | lostlogin wrote:
               | > You fuck up, it's your own money you gotta pay with,
               | not the company's bottomless war-chest.
               | 
               | Sort of good and sort of bad - some percentage of the
               | time this would lead to zero money changing hands as the
               | executive is bankrupt or has no assets.
        
               | oliwarner wrote:
               | > I wouldn't want to do business in a place ...
               | 
               | And that's rather the point. Apple earns a lot of money
               | in the EU and much of that seems to be through abusing
               | their position.
               | 
               | So yes, if you're the executive who signs off on
               | something that is so clearly anticompetative, you should
               | own the penalty. Ignorance of the law is not a defense.
               | 
               | That, or leave.
        
               | simonh wrote:
               | It's still to be determined if this is illegal.
        
               | Muromec wrote:
               | It's also to be determined whether somebody will go to
               | jail for that and criminal law already errs on the side
               | of defendant.
               | 
               | It changes the risk appetite, sure, but that's the point.
        
               | generalizations wrote:
               | You're ignoring the second half of that sentence, and
               | pretending like the laws will only ever be enforced
               | morally.
        
               | oliwarner wrote:
               | I'm not ignoring it, it's just irrelevant.
               | 
               |  _Anything_ you do --atomically legal or not-- becomes
               | illegal if it smothers the chance of competition by using
               | you market dominance.
               | 
               | The thing I'm arguing here is that the person taking
               | those decisions faces consequences.
        
               | gizmo wrote:
               | Do you want to send executives to jail when their
               | products kill people? The line has to be drawn somewhere,
               | and if there is no (functioning) regulatory oversight
               | then businesses will absolutely not self-regulate.
        
               | bastardoperator wrote:
               | PG&E caused the death of hundreds and the loss of
               | hundreds of homes, and they've done it multiple times. Is
               | there regulatory oversight because I'm not seeing it.
               | They will happily cut corners in the name of profit even
               | if it means killing people.
        
               | munk-a wrote:
               | Considering how impactful some executive decisions can be
               | why would this be so inconceivable? A CEO can definitely
               | cause more harm to a community than a shoplifter and we
               | have no qualms about sending them to jail. If there was a
               | clear mens rhea to cause harm or awareness of that harm
               | and a disregard for the consequences to others then why
               | shouldn't we treat it similarly?
        
               | JumpCrisscross wrote:
               | > _If there was a clear mens rhea to cause harm or
               | awareness of that harm and a disregard for the
               | consequences to others then why shouldn 't we treat it
               | similarly?_
               | 
               | Yes, and we do. That's well below the threshold of
               | commercial disputes.
        
               | Muromec wrote:
               | Public servants can and do go to jail for corruption, so
               | should private sector officials for certain acts.
               | 
               | It's much better for a shareholder too, as I for example
               | don't want to pay with my money for ceo's ego trips.
        
             | abduhl wrote:
             | The question you should be asking is: would execs still
             | exist? And we know the answer to this from before the
             | advent of corporations: yes, just as tycoons and barons
             | with barely any checks on their political and financial
             | power instead of as execs.
        
               | ClumsyPilot wrote:
               | > with barely any checks on their political and financial
               | power
               | 
               | I fail to see the difference?
        
               | xxpor wrote:
               | When was the last time a warlord stole your children?
        
               | munk-a wrote:
               | Personally - never... but illegal adoptions are a very
               | dark side of human trafficking so you may want to be more
               | careful with your example. The truth is that we live in a
               | far better society than fifty or a hundred or a thousand
               | years prior - we have far more access to justice. But if
               | you think that access to justice is universal then there
               | are some hard truths in your future.
        
               | infamouscow wrote:
               | When this question is asked, it's always with an implicit
               | bias that executives are all morally bankrupt demons that
               | would be beaten to death by the public if not for police.
               | 
               | My response to that is: we should change the laws.
               | 
               | Nobody ever asks this question thinking about multi-
               | generation family businesses where the executive is the
               | head of household and if everything works out, the
               | business will be passed down to their progeny.
               | 
               | Of course, it also begs the question why do we accept
               | this?
        
             | fngjdflmdflg wrote:
             | Interestingly countries that jail people for corruption
             | still have corruption. For example in China you can be
             | jailed and even executed for corruption but there is still
             | a lot of corruption there. Here's an example I read about a
             | few days ago where a city government arrested someone who
             | demanded to be payed for their construction contract.
             | (Obviously the real story may be more complicated.)[0] And
             | there are definitely petty execs there as well. I think it
             | may be because you need more power in enforce corruption
             | laws, and power itself multiplies the effect of corruption.
             | That is why I think the civil law vs. criminal law is an
             | important distinction.
             | 
             | [0] https://www.scmp.com/economy/china-
             | economy/article/3253705/c...
        
             | geodel wrote:
             | Seems current laws look civilized/weak for your taste.
             | 
             | I think you'd rather prefer Sunday gala of past where
             | convict would be covered with oil soaked rags and then set
             | on fire. So while that person ran crying, howling it
             | provided tons of entertainment to hardworking folks
             | gathered there. And in that process of course justice
             | prevailed.
             | 
             | This is what one call win-win proposition.
        
               | fantyoon wrote:
               | I think it would be wise to reflect on whether the next
               | logical step from "I think fines are not effective enough
               | and decision markers should face jail setences" is "I
               | think we should set people on fire as punishment and
               | public entertainment". Do you genuinely believe that a
               | person arguing for the first, would agree or would be
               | close to agreeing with the second?
        
           | ben_w wrote:
           | I'm willing to believe Apple may be like that behind the
           | scenes, buuuuuut while reading this:
           | 
           | > Many of them will tank their company and their client if
           | they get their ego bruised and feel publicly humiliated.
           | Those are hyper competitive people which see live as zero sum
           | game and are trained in life to never, ever, lose a challenge
           | or competition for domination. ESPECIALLY in public.
           | 
           | ... I thought you were going to name Sweeney as the petulant
           | man-child chafing at rules and being told "no".
        
             | izacus wrote:
             | Let's go with both and even more on top? The exec positions
             | attract the personality type.
        
       | FirmwareBurner wrote:
       | Feels like a mob boss sending a message.
       | 
       |  _" We own this platform, we make the rules, and we don't care
       | who you are or how big you are, you mess with us we'll terminate
       | your account and revenue stream."_
       | 
       | C'mon EU, do something. _< poking EU with a stick>_
        
         | zshrc wrote:
         | We own this platform, (we built this platform), we make the
         | rules
         | 
         | I don't see the issue with this... it's not like they're
         | exploiting an inherited platform like Oracle with (everything),
         | IBM with Red Hat or Broadcom with VMware.
        
           | FirmwareBurner wrote:
           | Would you also defend Microsoft of the 90's with the same
           | argument for the similar issue?
           | 
           | At least Microsoft had no way of stopping you selling apps
           | for Windows but Apple is a next level of nefarious.
        
             | zshrc wrote:
             | Microsoft didn't have competition in the 90s. Apple has
             | plenty of competition, they've just built up a competitive
             | advantage which is their fully-integrated platform. Googles
             | been trying to build one on the Pixel for years and haven't
             | come close to their success.
             | 
             | Apples been doing this "next level of nefarious" since the
             | App Store's introduction in iPhoneOS 3.0, and it's been
             | fine up to this point, otherwise the platform (and
             | consequentially the apps on these platform -- spotify)
             | wouldn't have thrived the way it did.
        
               | FirmwareBurner wrote:
               | _> Apple has plenty of competition_
               | 
               | What competition? Apple has a 87% market share amongst US
               | teenage population[1], Epic's core gamer market. It's
               | basically a monopoly amongst their core demographic which
               | will grow up to be adults with jobs and paycheck and
               | guess what they'll buy? More Apple. With <13% market
               | share Android isn't even in the race.
               | 
               | [1] https://www.barrons.com/articles/apple-stock-teens-
               | iphone-e5...
        
               | zshrc wrote:
               | But is anyone prohibited from going out and buying an
               | Android? I see plenty of Samsung ads on TV.
               | 
               | Does Apple stop you from downloading Signal and
               | communicating with your Android friends that way?
               | 
               | It's called "competitive advantage" in the US.
        
               | causal wrote:
               | I find it frustrating when people think something can't
               | be a trust just because one can imagine hoops a consumer
               | could jump through to find an alternative. Switching from
               | iPhone to Android is onerous, and most users are locked
               | into multi-year payments contracts for the device they
               | have.
               | 
               | A healthy competitive environment should have 10+
               | options. The fact that two massive corporations have the
               | entire space locked up is not sufficiently competitive
               | nor healthy for consumers.
        
               | giantrobot wrote:
               | The previously existing competition should have competed
               | rather than completely fucking up. Both Apple and Google
               | started as complete underdogs in the phone market.
               | 
               | Many current Android manufacturers used to built phones
               | running their own platforms or Windows Mobile. Symbian,
               | Windows Mobile, PalmOS, and BlackBerry all died not
               | because Apple or Google somehow hamstrung them but
               | because they sucked compared to what Apple and Google
               | were selling.
        
               | causal wrote:
               | I agree that would have been nice. But that is not the
               | consumer's fault; it is however in the consumer's
               | interest to have strong antitrust laws which restore a
               | competitive environment.
        
               | Narishma wrote:
               | > But is anyone prohibited from going out and buying an
               | Android?
               | 
               | Yes, through social pressure.
        
             | xtracto wrote:
             | I think what Apple is doing is more similar to Nintendo I
             | the 80s with their "seal of quality".
             | 
             | There where a couple of companies that circumvented their
             | security mechanisms and went to court. Was that wrong of
             | Nintendo?
             | 
             | My opinion is that, as long as people keep buying and using
             | it, Apple can do whatever they want in their platforms.
             | 
             | They will change when most app devs coordinately delete
             | their apps from the store, in a mass "strike" or when
             | customers stop paying for their shitty phones.
        
               | mschuster91 wrote:
               | > They will change when most app devs coordinately delete
               | their apps from the store, in a mass "strike" or when
               | customers stop paying for their shitty phones.
               | 
               | (Android user here.)
               | 
               | Apple doesn't make shitty phones, far from it. Solid
               | build quality, performance and stability across the
               | board... there are _very_ few Android devices that can
               | compete with Apple and almost all come from Samsung.
        
             | paulmd wrote:
             | > At least Microsoft had no way of stopping you selling
             | apps for Windows
             | 
             | what are you talking about? microsoft literally created and
             | sold versions of windows that could only access apps sold
             | through their own app store lmao
             | 
             | microsoft also has the exact same policies as apple does on
             | their own "platform", try selling an xbox app without doing
             | it through microsoft's store
             | 
             | they are possibly the worst example you could have given,
             | and yet here you are doing the victory lap. cringe.
             | 
             | https://news.ycombinator.com/item?id=39619432
        
             | kjreact wrote:
             | Since Epic is fighting Apple, let's overlook the fact it is
             | charged by the FTC for using dark patterns to sell virtual
             | costumes for billions; an interesting choice for a champion
             | of consumer rights.
        
               | tristan957 wrote:
               | How does that apply here?
        
             | matwood wrote:
             | It's hard to compare anything else to MS in the 90's
             | because Windows (and Excel) had 90%+ marketshare. MS was
             | able to strong arm companies into doing what they wanted by
             | threatening to withhold Windows licenses.
             | 
             | The MS case and recently lost Google case are closer to
             | each other than anything going on with Apple.
        
           | jessekv wrote:
           | In the EU, the EU owns the platform and makes the rules
           | (controls and regulates markets). The question is: which
           | platform needs the other more?
        
             | meindnoch wrote:
             | As an EU citizen, I would choose Apple without hesitation.
        
               | abhinavk wrote:
               | Are you in Stockholm?
        
               | meindnoch wrote:
               | No. Why?
        
           | _aavaa_ wrote:
           | > We own this platform, (we built this platform), we make the
           | rules
           | 
           |  _I_ own _my_ phone, _I_ make the rules.
           | 
           | If Apple doesn't want Epic on the App Store, fine. But their
           | current level of control over what people can do with the
           | devices they purchased and own is absurd and has nothing to
           | do with market size.
        
             | FirmwareBurner wrote:
             | No no, you see the restrictions are there for _YOUR_
             | protection.
             | 
             |  _" Won't someone please think of the children?"_
        
               | _aavaa_ wrote:
               | "Anytime someone puts a lock on something you own,
               | against your wishes, and doesn't give you the key,
               | they're not doing it for your benefit"
        
               | FirmwareBurner wrote:
               | HN's collective opinion: _" Hey, if you don't like
               | Apple's walled garden, the you can giit out! [and move to
               | Android]"_
               | 
               | https://www.youtube.com/watch?v=x2bOXQibamM
        
               | djmips wrote:
               | It's a variation on the temporarily embarassed
               | millionaires.
               | 
               | HN is full of temporarily embarassed walled garden
               | magnates.
               | 
               | The say I don't want oligopolies or walled gardens
               | punished because one day I could own a walled garden
               | money making machine!
        
               | blehn wrote:
               | You say that like someone who didn't have to periodically
               | clean/erase/throw away their parents' malware-infested
               | Windows machine (which was already bogged down by anti-
               | virus software) in the early '00s. Not that I agree with
               | every Apple policy, but it's hard to argue that their
               | customers aren't generally more "protected" than they
               | have been on other platforms. The fact that my mom can
               | safely use an iPhone for 4-5 years with little to no
               | support from me is incredible.
        
               | FirmwareBurner wrote:
               | _> You say that like someone who didn't have to
               | periodically clean/erase/throw away their parents'
               | malware-infested Windows machine (which was already
               | bogged down by anti-virus software) in the early '00s._
               | 
               | Yes I have, you don't know me. And that's not an
               | argument. Apple's MacOS is open unlike iOS and that's not
               | full of malware or users getting scammed daily then what
               | makes you think they'll suddenly start getting scammed on
               | iOS. Explain that please.
        
         | scottyah wrote:
         | Seems more to me like someone built a beautiful walled garden
         | where people are walking nicely, and some rowdy pirates are
         | trying to break it down because they see a lot of money inside.
        
           | FirmwareBurner wrote:
           | _> someone built a beautiful walled garden where people are
           | walking nicely_
           | 
           | Just because you build something nice doesn't mean you can do
           | whatever you want with it. You're still bound by the rules of
           | the state where you operate and earn revenue.
           | 
           | If I build a nice house for me I still have tones of
           | regulation how I can build it and what I can do with it,
           | including activities inside. For example, I can't fire
           | guns(EU) or cook meth in my house, even though it's my
           | property and I pay taxes on it.
           | 
           | Tech companies for some reason think that just because they
           | don't build with brick and mortar but with bytes instead,
           | then somehow the local laws don't apply to them. So just
           | because you built a nice walled garden, the state will want
           | to make sure you don't get to screw over everyone who enters
           | there.
        
       | lapcat wrote:
       | Dupe: https://news.ycombinator.com/item?id=39617729 (1 hour ago,
       | 72 comments)
        
         | beeboobaa wrote:
         | Mysteriously not on the front page.
        
           | lapcat wrote:
           | That is indeed strange.
        
             | testfrequency wrote:
             | I was going to start an Ask HN post on this very thing just
             | this morning, so instead I'll just reply here.
             | 
             | The last few weeks, HN seems to be suppressing Apple
             | headlines. They will be on the front page, but then drop
             | off minutes later - despite being fresh, growing in votes
             | and engagement, and being high quality articles.
             | 
             | Meanwhile, positive headlines about OpenAI will be up for
             | hours...
             | 
             | Also, don't blame the mod tools. This should be fixed,
             | that's not normal
        
               | JumpCrisscross wrote:
               | I didn't flag this one, but a lot of the debates wind up
               | with pro-Apple/anti-Apple generalities. Which isn't
               | interesting. Even in this thread, it's mostly people
               | expressing outrage and disgust or reflexive dismissal;
               | few actual thoughts.
        
               | dang wrote:
               | Thank you for not posting an off-topic Ask HN. As the
               | site guidelines ask, you should email hn@ycombinator.com
               | if you want to ask or tell us something
               | (https://news.ycombinator.com/newsguidelines.html).
               | 
               | There's no special treatment of Apple stories or any
               | other $BigCo stories on HN; the dominant variable is
               | simply random fluctuation. If you're seeing otherwise,
               | it's almost certainly because random fluctuation provides
               | a rich set of datapoints to confirm whatever perception
               | you're inclined towards. Mostly we're all primed to
               | notice, and weight more heavily, the things we dislike.
               | (Endless past explanations about this here, for anyone
               | who cares: https://hn.algolia.com/?dateRange=all&page=0&p
               | refix=true&que...).
               | 
               | For example, if you dislike $BigCo then it will seem like
               | negative stories about $BigCo are being suppressed.
               | Indeed there are tons of examples of such stories not
               | staying on the frontpage--but there are also tons of
               | examples of exactly the opposite. How one weights these
               | is a function of one's own perception, which is governed
               | by what one likes and dislikes. People who like $BigCo
               | are just as convinced that HN is biased _against_ $BigCo,
               | and find just as many datapoints to support it, and post
               | just as many complaints about it.
               | 
               | These dynamics are as old as the hills and impossible to
               | stop. All we can do is answer specific questions when we
               | happen to see them. I only saw this one randomly; in the
               | future, please use the reliable mechanism
               | (hn@ycombinator.com) to get your question answered. It's
               | not as if any of this is secret!
        
           | op00to wrote:
           | It's not mysterious. Every time this happens it's because the
           | thread triggered a flame war filter.
        
             | sillysaurusx wrote:
             | That's not true. A story can disappear from the front page
             | for a variety of reasons, including user flags and manual
             | moderator intervention. There's no reason to suspect this
             | particular story triggered the flamewar detector.
        
               | kayodelycaon wrote:
               | The number of comments exceeds that number of votes.
               | IIRC, that's one of the factors in the flamewar detector.
        
               | sillysaurusx wrote:
               | You're right, but they didn't at the time.
        
         | dang wrote:
         | Normally we'd merge into the earlier thread, but in this case
         | I'm going to merge those comments hither, because the current
         | submission is (presumably) a more neutral article.
        
       | hellcow wrote:
       | Clearly the recent 1.8B Euro fine the EU levied against Apple
       | didn't send a message. Perhaps the EU needs to ratchet it up by
       | an order of magnitude.
        
         | s3r3nity wrote:
         | Quite an authoritarian take.
        
           | droopyEyelids wrote:
           | Both sides are authoritarian. One is a private company with
           | more money than most countries, one is an economic union
           | nominally representing the people of many countries.
           | 
           | I don't know where I fall on this issue personally, but
           | siding with Apple is probably more authoritarian.
        
             | BudaDude wrote:
             | People defend Apple like its the underdog. Apple has been
             | Goliath for almost a decade. Apple under Tim Cook is more
             | about making money than it is about making the best
             | product.
        
               | ikekkdcjkfke wrote:
               | Yep and i think the market is saturated, but they still
               | need the number to go up for the big shareholders. I mean
               | they have a gross profit of 150 billion, it's not like
               | this is helping the workers making apple's products and
               | services.
        
               | ben_w wrote:
               | I'm old enough to remember when they were the underdog.
               | 
               | I still find it weird that people spent the last 5 years
               | complaining about practices that started when they still
               | were an underdog, and which were applauded at the time,
               | and which don't even fully apply now to all developers
               | anyway.
               | 
               | But you're right, they're not underdogs any more.
        
             | scottyah wrote:
             | It's two private companies, in this case one is using their
             | local government to try to force the other to change, in
             | order to make more money.
        
             | abhinavk wrote:
             | People think Apple is a struggling company still making
             | iPod and PowerMacs to stay afloat.
        
             | Muromec wrote:
             | Oh, authoritarian EU. What is it, 2016 again?
        
           | CamperBob2 wrote:
           | The unelected 'authority' being Apple, of course.
           | 
           | Apple's choice was apparently to die as a hammer-wielding
           | hero or live long enough to become the patriarch on the
           | telescreen.
        
         | ergonaught wrote:
         | More likely, Apple needs to withdraw entirely from the EU and
         | see what happens.
        
           | freetanga wrote:
           | Watch as your shares slide down as you withdraw from one of
           | the worlds largest markets?
        
             | selectodude wrote:
             | The EU is Apples least profitable market.
        
               | lapcat wrote:
               | Totally wrong. Europe is Apple's 2nd biggest market. http
               | s://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consol.
               | ..
        
               | selectodude wrote:
               | And it's their least profitable.
        
               | Jensson wrote:
               | Is it less profitable than China? Doesn't look like it.
               | They operate in more than 2 markets.
        
               | jsnell wrote:
               | What are you basing that claim on? As far as I can see
               | Apple's financials only break out revenue by geography,
               | not net income.
        
           | FirmwareBurner wrote:
           | What will happen if they exit the EU? They will loose more
           | revenue and tank their stock and Tim Apple will get the boot
           | ad EU users will move to Samsungs, Pixels and Nokias and life
           | will go on.
           | 
           | You're acting like the EU is some poor country in the outback
           | and not their second biggest market after the US.
           | 
           | Or better yet, we fork Android and have a non-Google EU-only
           | appstore similar to Huawei's Andorid fork OS and appstore but
           | with EU's privacy rules. If so many companies bother to make
           | apps just for Huawei's separate appstore, then they'll
           | definitely do that for the EU as well. Of course, then Google
           | will go bitch about it to "daddy", and the US will probably
           | start a trade war with the EU.
        
             | pelorat wrote:
             | > Or better yet, we fork Android and have a non-Google EU-
             | only appstore similar to Huawei's Andorid fork OS and
             | appstore but with EU's privacy rules.
             | 
             | No one would use it and no developers would publish to
             | them. All brands have their own appstore already, but no
             | one uses them so they also all ship with the Google app
             | store.
        
               | FirmwareBurner wrote:
               | Unless you can't ship with the Google store.
               | 
               | You're wrong. A lot of Apps are on Huawei's store in EU.
        
           | kyriakos wrote:
           | Apple stock price will drop. IPhone usage in EU will drop
           | instantly. Apple revenue will be severely hit.
           | 
           | People will get over it switch to alternative services.
        
           | c-fe wrote:
           | I think the main danger would be a (new?) competitor trying
           | to become Apple, to fill the niche of premium devices, simple
           | lineup, i.e. whatever image apple currently has. And they
           | could do so in europe in all peace and once they are ready
           | expand to other markets and compete with Apple. To me that
           | seems like one of the biggest dangers of withdrawing from the
           | EU.
        
             | asvitkine wrote:
             | And how long would that take to happen?
        
           | speedgoose wrote:
           | My guesses: A big party at Google, a wave of so-so
           | smartphones from companies that will try their luck in the
           | high-end smartphones segment, a grey market of iPhones
           | imported from other countries at high prices without
           | warranty.
        
             | Muromec wrote:
             | Grey import is usually cheaper due to higher taxes in EU.
        
           | lapcat wrote:
           | Apple's last quarter results: $30 billion in net sales from
           | Europe, their second largest market behind the Americas. http
           | s://www.apple.com/newsroom/pdfs/fy2024-q1/FY24_Q1_Consol...
           | 
           | The idea of leaving Europe is nonsense. Apple is a publicly
           | owned corporation, and Tim Cook would be immediately
           | dismissed for such financial recklessness.
        
             | drawnwren wrote:
             | what are their margins? an $18B fine starts to make it seem
             | possible that it would be profitable to not sell there.
        
               | gray_-_wolf wrote:
               | Or, you know, they could just comply with our laws...
        
               | vineyardmike wrote:
               | How much of that revenue is threatened by DMA? If they
               | stand to lose most of their revenue or profits by
               | complying with the laws, why bother?
               | 
               | It seems crazy that Apple is going to die on this hill,
               | but I'm really curious what the accountants are sending
               | the execs. I could see them willing to gamble a chunk of
               | revenue to prevent every other market from trying to
               | write similar laws, especially if they're losing that
               | revenue regardless.
        
               | lapcat wrote:
               | 80% of Apple's revenue is hardware.
        
               | drawnwren wrote:
               | I think their point of view would be that they're selling
               | a global product and the value of serving a market needs
               | to exceed the cost of the peculiarities of serving it.
               | 
               | Maybe there's a complex solution here, but the naive one
               | of global compliance to local demands needs an evaluation
               | of cost vs reward. There's also the somewhat possible
               | concern that the EU might actually just be hostile to
               | Apple and cutting losses now against possible future
               | losses makes sense. (Again, remember we're presuming
               | order of magnitude increases in fines).
        
           | izacus wrote:
           | Hahaha, have you seen the firing frenzy the US execs were
           | expected to execute for a SLIGHT DIP in revenue and a few %
           | in cost of a loan? :D
           | 
           | And you expect those same share holders to just support
           | leaving of a massive market? Cook would be taken through NYSE
           | by his nether regions by just thinking that. This whole idea
           | is nonsense.
           | 
           | And even if, by any bizarre chance (it's 2020s after all) it
           | happens, we'll suffer with... *checks list*... Samsung Galaxy
           | Phones? Lenovo, Samsung and ASUS laptops? Sony headphones?
           | Huh. What horrible existence. I'm sure that would be an end
           | of the Union. Imagine using a great Samsung foldable instead
           | of an iPhone.
        
             | Muromec wrote:
             | Motorolas are a thing again and are quite good.
        
           | sojuz151 wrote:
           | The lose of revenue would not be the biggest problem, they
           | could afford it. The problem would be the loss of
           | applications, most EU based developers would stop supporting
           | iOS and focus on Android. That would hurt
        
           | odiroot wrote:
           | I'd love to watch that!
        
           | dkjaudyeqooe wrote:
           | I so wish they would do that. Apple thinks it's more powerful
           | than government, let's test that theory!
           | 
           | Most people would understand that these huge, aggressive
           | corporates must be brought to heel. The sooner the EU
           | establishes credibility in this respect, the sooner we all
           | win.
        
           | ClumsyPilot wrote:
           | > More likely, Apple needs to withdraw entirely from the EU
           | and see what happens.
           | 
           | This uniquely American type of arrogance where TikTok/Huawei
           | is guilty even if it complies will the laws, and American
           | companies are innocent even if they break all our laws.
           | 
           | There are, I am afraid, only two ways to respond -
           | aggressively or subserviently. As US economy loses its
           | position as the centre of the universe, the second option
           | becomes less appealing.
        
           | stale2002 wrote:
           | Well here's another possibility.
           | 
           | What if Apple complied with the law.
           | 
           | They don't want to lose all those sales anyway.
        
           | pipo234 wrote:
           | I suppose they could do that, but wouldn't they still need to
           | pay the 1.8B?
           | 
           | [Added] ... And continue to support products and services
           | already sold?
        
             | vineyardmike wrote:
             | Why would they? They'd be beyond any courts jurisdiction,
             | but of course they could never return.
        
               | Muromec wrote:
               | That's not how cooperation treaties and jurisdictions
               | work. They will totally pay that 2B and also pay for the
               | privilege of running after them and the interest rate
               | too.
               | 
               | It's not a five year old who can do something mean and
               | then just quickly run home.
        
           | summerlight wrote:
           | Investors will be very angry and the entire C-suites will be
           | at risk of losing their jobs. They're doing this only because
           | it will maximize their revenue/profit through market control.
        
           | ergonaught wrote:
           | It's a FAFO suggestion, nothing more, but I have not seen
           | anyone consider (or care?) whether Apple's EU customers
           | support the various decisions, which is the point that
           | interests me.
        
       | mountainriver wrote:
       | I may get rid of my iPhone, this is just horrible continued
       | behavior on Apple's part. Nothing can be worth the damage this is
       | doing to their reputation
        
         | FirmwareBurner wrote:
         | At least thanks to Unreal engine and their content in the PC
         | space, Epic is big enough to survive this, but think of poor
         | small indie devs who can have their revenue streams shut down
         | at any time because $REASON and have no way of fighting back.
         | 
         | Apple needs to be brought down a peg or two.
        
         | bluescrn wrote:
         | I'd rather people dump Apple products over their anti-repair
         | practices or the whole concept of locked-downd devices tied to
         | monopolistic App Stores, rather than the Apple vs Epic vs EU
         | fight.
        
           | lern_too_spel wrote:
           | This is an Apple vs. developers fight. Epic is just the one
           | spending money on it.
        
         | BudaDude wrote:
         | I have been feeling the same way. Apple has been dropping the
         | ball a lot lately. This whole malicious compliance thing they
         | are doing with the EU is childish. Apple 100% should have lost
         | the court case to Epic the same way Google did.
        
           | usrusr wrote:
           | When your stock is traded like the stock of a company with a
           | stranglehold on a huge market it can press seemingly at will,
           | what can you do other than pressing?
           | 
           | Publicly traded companies are mercenaries bound to the
           | highest bidder, nothing they can do about it.
        
         | wigster wrote:
         | apple cars, vr, losing out big time in china. cheerio tim time?
        
           | sircastor wrote:
           | Tim Cook has overseen Apple's most profitable years - It
           | makes and continues to make obscene piles of money. Why would
           | the board or the shareholders vote him out?
           | 
           | If things go sideways, sure. But things haven't gone
           | sideways. Day traders freak out about news stories, but the
           | stock price has been a pretty solid to-the-right-and-up.
        
         | nyxtom wrote:
         | What even is a phone in the future anyway.
        
       | granzymes wrote:
       | >In the past, Epic has denigrated Apple's developer terms,
       | including the Developer Program License Agreement (DPLA), as a
       | prelude to breaking them.
       | 
       | >Given that pattern, Apple recently reached out directly to Mr.
       | Sweeney to give him an opportunity to explain why Apple should
       | trust Epic this time and allow Epic Games Sweden AB to become an
       | active developer. Mr. Sweeney's response to that request was
       | wholly insufficient and not credible.
       | 
       | From Apple's letter to Epic.
        
       | MR4D wrote:
       | Maybe Epic should just come out with their own Android-based
       | phone and ignore Apple.
       | 
       | EDIT - I don't mean this flippantly. I really think a gaming
       | phone made by Epic would be fantastic. They have some great games
       | that I enjoy, including Rocket League and Fortnite. Would love to
       | see what they could do with a phone, especially how well they did
       | on GM's Hummer (
       | https://www.theverge.com/2020/10/7/21506572/epic-games-unrea... )
        
         | screamingninja wrote:
         | Something like Steam Deck? https://www.steamdeck.com/
        
           | MR4D wrote:
           | No. A phone.
           | 
           | EDITED to add for context:
           | 
           | Here's my deal - we're locked into 2 basic choices. The
           | choices are fine, but it's like a Ford vs Chevy thing -
           | boring.
           | 
           | I really want someone else to com into the market and make a
           | phone feel special. Like when Air Jordan's first came out.
           | Nobody thought about a shoe as being special before that.
           | 
           | Red had a phone, but didn't execute as well as I would have
           | expected. Image what a phone would be like from Epic -
           | fantastic UI, great feel in your hand. Like Fortnite? cool,
           | they have one that looks like it came right out of the game.
           | Like Rocket League? Cool - they have one for that too.
        
             | ambichook wrote:
             | remember the razer phone? that actually looked genuinely
             | interesting, but it got killed off by the time i was in a
             | position to actually buy an expensive phone :<
        
         | RandallBrown wrote:
         | If Microsoft would have called their Windows Phone the Xbox
         | Phone and focused it on gaming, I think they would have been
         | way more successful.
        
       | ProfessorLayton wrote:
       | Really curious what Apple's end game is here, they must know that
       | being this anticompetitive will bite them pretty hard in the long
       | term.
        
       | davidg109 wrote:
       | Apple makes incredible products, but their teenage angst
       | corporate temper tantrums are vomit inducing. Might be time to
       | vote with my dollar on other tech.
        
       | leecommamichael wrote:
       | Didn't they only terminate the Swedish account?
        
       | supermatt wrote:
       | So apple are now deciding who can be an App Store. That's not
       | going to work out well for them.
        
       | vld_chk wrote:
       | Idk, subjectively it feels as end of Apple we all know.
       | 
       | Clear stagnation in terms of innovation; no new fundamental
       | interface (no smart glasses, AVP looks too expensive and too
       | narrow); abandon on car project; AI for Apple is nowhere close to
       | others; sales decrease; Apple Watch sales ban; Epic Games court;
       | DMA -- after taking a leading position at the market, Apple
       | clearly fails to offer anything new and instead invest too much
       | resources into protecting their market position.
       | 
       | Wonder what will replace Apple. Will we see a slow stagnation
       | here or radically new interface for human-to-technology
       | interaction is around the corner?
        
         | codingcodingboy wrote:
         | Maybe they should make cars.
        
       | vardump wrote:
       | I've spent ~$7000 on Apple products last year.
       | 
       | I think it'll be $0 this year and going forward.
       | 
       | Tired of this kind of crap. (Not only this, but Apple's behavior
       | with EU, etc.)
        
         | bjornlouser wrote:
         | Je suis Sweeney!
         | 
         | -- sent from my iPhone
        
         | sergiotapia wrote:
         | I ditched iphones for a Google Pixel 6 when it came out.
         | 
         | Ditched my macbook for a Windows 10 beast machine running linux
         | mint in VMWare Player. Flawless.
         | 
         | I had _zero_ issues ditching apple. Especially since everyone I
         | speak to uses Whatsapp anyways. This "green bubble" thing never
         | affected me.
        
         | EricE wrote:
         | Who you going to replace them with that's better/same level of
         | ecosystem/user experience? Genuinely interested.
        
           | vardump wrote:
           | Frankly me too.
        
           | vlod wrote:
           | I use terminal, vscode and firefox, docker to do development.
           | Linux (specifically popos) works well for that and a lot of
           | other stuff.
           | 
           | For that I use a Thinkpad X1 Carbon.
        
         | drooopy wrote:
         | I am an Apple customer because I have loved using a Mac since
         | before Steve Jobs returned to Apple and made it a trendy luxury
         | item. But I can no longer support with my money "90s Microsoft
         | 2.0".
        
       | dang wrote:
       | Related: https://www.epicgames.com/site/en-US/news/apple-
       | terminated-e...
       | 
       | (via https://news.ycombinator.com/item?id=39617729, but we merged
       | that thread hither)
        
       | AnonC wrote:
       | Though I'm in favor of forcing Apple to do certain things (right
       | to repair, sideloading apps, and more), this is one case where I
       | can't take a side. Epic (and actually Tim Sweeney), for all its
       | bravado and underdog pretense, is a bad actor, a loose cannon and
       | a dishonest player. Epic Games and Tim Sweeney thrive on drama
       | and theatrics, and somehow seem to be driven solely against Apple
       | while not batting an eyelid when it comes to other platforms
       | where it pays 30% (or more?), such as Xbox, PlayStation and
       | Nintendo. [1] I have no sympathy for Epic Games as long as Tim
       | Sweeney and his drama goes on. This doesn't mean that I believe
       | Apple to be innocent. Tim Sweeney has a grudge against Apple. I
       | don't see anything more in the history of this saga.
       | 
       | [1]:
       | https://daringfireball.net/2020/08/sweeney_hand_waving_game_...
        
         | cuban-frisbee wrote:
         | Sweeney is the only one that seems to have the guts, the smarts
         | and is willing to put his money where his mouth is against
         | Apple and other bad actors. Whataboutism about console gaming
         | is frankly laughable as is the notion that they have to fix all
         | problems by the themselves at once or none of them count.
        
       | ynniv wrote:
       | Isn't Apple providing side loading for customers in Europe now?
       | Sure, Apple is being petty, but I thought this is was what Epic
       | asked for. Can anyone ELI5 this one?
        
         | foggymtndrifter wrote:
         | All side loaded apps still need to go through Apple
         | notarization. It's malicious compliance from Apple.
        
         | pornel wrote:
         | No. There is no sideloading at all.
         | 
         | Apple very begrudgingly allowed creation of alternative
         | AppStores (marketplaces) instead, which are still completely
         | under Apple's technical control, and still go through Apple's
         | review.
         | 
         | Apple requires having a 1 million dollar credit line to allow
         | opening a 3rd party AppStore, so consumers or small devs can't
         | just bypass Apple's AppStore.
        
         | gray_-_wolf wrote:
         | You still need a developer account and application to be signed
         | by apple in order to be able to side load it. Whether that
         | requirement is legal remains to be seen.
        
         | solarkraft wrote:
         | They aren't actually allowing sideloading, but the ability to
         | install "marketplaces", which can only be provided by verified
         | developers under very strict rules regarding government. It's a
         | huge disappointment.
        
         | plussed_reader wrote:
         | I would think this is a money game where it will force Epic to
         | become a European developer/entity instead of just an American
         | developer, to access the DMA market.
         | 
         | More hoops and more BS is entirely on brand for Apfel in this
         | exercise.
        
       | kylerush wrote:
       | There seems to be a libertarian slant to a lot of the comments on
       | this. It reads as if most people believe they have an inalienable
       | right to extend Apple's products. In other words, it doesn't
       | matter what I do, what I say, or how I treat Apple, I have an
       | inalienable right to extend their platform. A pretty bold take in
       | my opinion.
        
         | xNeil wrote:
         | i mean, sounds fine? if i buy a physical product, i must be
         | able to do whatever i want to do with it, no? who are apple to
         | decide what i do with a device once i own it?
        
         | kllrnohj wrote:
         | It's not Apple's platform. It's mine. My device, my platform. I
         | _allow_ Apple to install software on _my_ device, but it 's
         | _my_ device. I own it, full stop.
         | 
         | This whole idea that a company can sell you a product but still
         | retain exclusive ownership and decision making over that thing
         | that they sold you needs to die. It's such an abusive
         | relationship and deeply anti-user.
        
           | geodel wrote:
           | > deeply anti-user.
           | 
           | You mean anti-owner, since you really _own_ the device
        
       | jmull wrote:
       | I wouldn't pick a side in this one... it looks to me like there
       | are two bad guys here, and I hope they both get taken down a peg.
        
         | Andrew_nenakhov wrote:
         | Dismantling Apple's Appstore monopoly would positively impact
         | the freedom of users and developers.
        
           | jmull wrote:
           | Agreed.
           | 
           | And Epic is an actively deceptive business partner that forms
           | agreements with the intent to break them.
           | 
           | Both bad, as I say.
        
       | redbell wrote:
       | PG said that a previous tweet by Tim Sweeney is one of the
       | reasons..
       | 
       | https://twitter.com/paulg/status/1765431238985187525
        
       | chatmasta wrote:
       | > According to Epic, Apple reportedly told the company that it's
       | "a threat to their ecosystem."
       | 
       | Note they're not saying Epic is a security threat or has a
       | product that endangers Apple customers. Instead, they're calling
       | Epic, the company itself, a threat to Apple's _ecosystem_.
       | 
       | This quote makes sense, if you replace "ecosystem" with
       | "monopoly."
        
         | wolpoli wrote:
         | To be more specific, it's likely that Epic is a threat to
         | Apple's business/technical ability to steer/shape/profit from
         | the iOS ecosystem.
        
         | pmontra wrote:
         | Actually, replace "ecosystem" with "revenues".
        
         | andsoitis wrote:
         | I think it is <insert-expletive> to make Epic out to be the
         | villain.
         | 
         | At the same time:
         | 
         | > This quote makes sense, if you replace "ecosystem" with
         | "monopoly."
         | 
         | In the US, iPhone has a 57.93% market share. As of 2023,
         | Android has a 70.29% global market share.
        
           | chatmasta wrote:
           | They have a monopoloy on distribution channels of iOS Apps.
           | There is no way, other than through the App Store, for a
           | developer to sell software to the owner of an Apple device
           | such that the owner can execute that software on their own
           | device.
        
             | Findeton wrote:
             | So create another phone platform and compete.
        
               | chatmasta wrote:
               | What about the users who purchased an iPhone with the
               | expectation that they would be able to execute software
               | from Epic on their phone?
        
               | Findeton wrote:
               | They were wrong in their supposition. It's part of free
               | market process, asymmetric information.
        
               | chatmasta wrote:
               | The only regulation we need here is a right-to-repair
               | law, that requires hardware manufacturers to provide
               | users root access to any firmware or software flashed
               | onto the device.
               | 
               | Or maybe you think that if Apple went out of business, or
               | simply decided to shut down the App Store tomorrow, then
               | all the users with bricked devices should have no legal
               | recourse.
        
               | nickthegreek wrote:
               | They are free to return their phone and buy one that
               | meets their needs.
        
               | tristan957 wrote:
               | I hope you will understand that this is not a valid
               | argument when dealing with monopolies.
        
           | Findeton wrote:
           | It's a subjective monopoly. In fact everything is a
           | subjective monopoly. And nothing is.
           | 
           | Some people just like regulating everything.
        
         | Findeton wrote:
         | Monopolies are not a bad thing, except when they are enforced
         | with violence=government.
         | 
         | Fortunately no one forces you to use Apple's products.
        
       | ckcheng wrote:
       | I wonder why Apple doesn't open up. Or else just switch to a
       | Costco model where membership means they get to dictate what's
       | sold at what margin using which credit card network?
       | 
       | Is the end game to force regulation on everyone (Google, etc) and
       | then switch to a Costco model themselves?
        
         | akmarinov wrote:
         | Money.
         | 
         | Why give up 30% of everything on your store?
        
         | labster wrote:
         | In the immortal words of Rod Blagojevich, "I've got this thing
         | and it's fucking golden, and, uh, uh, I'm just not giving it up
         | for fuckin' nothing. I'm not gonna do it."
        
       | realusername wrote:
       | That hot tempered decision will cost them a lot of money. They
       | were already in a bad situation for essentially making the
       | alternative stores worthless but cutting off Epic over a few
       | tweets will further cement the idea that there's a competition
       | problem going on here, this is also directly contradicting the
       | DMA.
        
       | casperb wrote:
       | I just finished the last episode of The Talk Show podcast, where
       | John Gruber says that Apple doesn't hold a grudge and is only
       | doing things because they make business sense. He said that
       | because Apple approved Epic's account and that they would be
       | allowed their own App Store. I already that it was a bad take,
       | but this shows it.
        
         | davely wrote:
         | I find that Gruber occasionally has some interesting insight
         | but it's often hard to take him seriously these days -- he's
         | effectively an unofficial PR outlet for Apple.
         | 
         | (Fun fact: he co-created Markdown with Aaron Swartz)
         | 
         | Edit: Swartz not Schwartz
        
           | kccqzy wrote:
           | It's a sad evolution. Gruber's blog is entitled Daring
           | Fireball and in his early blogging days in the '00s he was in
           | fact pretty daring and posted a lot of criticisms of Apple.
           | Over time he had so thoroughly assimilated himself into the
           | Apple way of thinking that he seldom notices whatever Apple
           | is doing wrong.
        
             | favorited wrote:
             | > posted a lot of criticisms of Apple
             | 
             | His criticisms were all about how the NeXT folks were
             | _ruining_ Apple with their mach-o binaries, file paths  &
             | extensions, etc. You'd have thought that Avie Tevanian ran
             | over his dog or something.
        
             | tibbydudeza wrote:
             | He now gets exclusive 1 on 1 interviews with Apple execs
             | and the blog is a full time job.
             | 
             | You got to shill to pay the bills.
        
             | munificent wrote:
             | Really? I've always considered Gruber to be an Apple
             | fanboy. He might write criticisms, but they read to me like
             | a Deadhead penning an essay on why Aoxomoxoa isn't as good
             | as Terrapin Station or something.
             | 
             | Ultimately, Gruber knows his audience is Apple enthusiasts
             | and his material comes from being given access by Apple.
        
           | harrisi wrote:
           | Swartz. Aaron Schwartz was in Mighty Ducks and Heavyweights.
        
             | davely wrote:
             | Thank you. That's an embarrassing mistake.
        
           | kemayo wrote:
           | He's pretty critical of them in some areas. Mostly in
           | developer-relations these days -- he doesn't like the anti-
           | steering App Store rules, and Apple's general "we provided
           | the successful platform; your apps contribute nothing to
           | that" attitude.
        
         | DHPersonal wrote:
         | John Gruber @gruber@mastodon.social @stroughtonsmith @macrumors
         | So much for my theory that Apple was making nice with Epic.
         | https://mastodon.social/@gruber/112050165133240095
        
         | threeseed wrote:
         | There is no point having rules and contracts if you aren't
         | going to enforce them.
         | 
         | It is inarguable that Epic broke the terms of the contract.
         | They could've simply done what Spotify and others did and lobby
         | governments whilst honouring the terms of the agreement that
         | they voluntarily chose to sign. Instead Epic chose to be petty
         | in order to prove a point.
         | 
         | Is Spotify banned ? No. And they are 100x a competitor to Apple
         | than Epic is.
        
         | Keyframe wrote:
         | _Apple doesn't hold a grudge_
         | 
         | Nvidia
        
       | 015a wrote:
       | This is egregious and deeply disturbing behavior from Apple. At
       | this point it feels wrong to own an iPhone. I'm at a loss for
       | words describing what Tim and their leadership team has done to
       | this company that I used to admire so much.
        
         | api wrote:
         | They're addicted to bad revenue here.
         | 
         | Once they started with the App Store revenue and especially
         | taking a cut on all transactions, they were locked in. It's a
         | public company so number must always go up. If number doesn't
         | go up, executives are gone and replaced with people who will
         | make number go up. That means it's impossible for them to back
         | out of the App Store revenue channel. They'll have to be forced
         | out by government action, in which case they can write it off
         | as unavoidable and appease the shareholders and maybe not be
         | replaced.
         | 
         | The basic principle here is that when a company takes on a
         | revenue stream, it becomes addicted to it and it's incredibly
         | difficult to give that revenue stream up even if it's
         | destructive to other aspects of the company or brand. This is
         | very closely related to the innovators' dilemma. In fact that
         | might be seen a special case of the same failure mode.
         | 
         | If Apple ever goes really into advertising, that'll really be
         | the end of them as a good brand. Advertising revenue destroys
         | everything it touches. It's possible that they could recover
         | from this debacle but a pivot into ads is the end.
        
           | disgruntledphd2 wrote:
           | They already have an ads business, fwiw.
        
             | AJ007 wrote:
             | And ads is the one line of business that is growing.
             | 
             | All of the privacy and app tracking restrictions
             | conveniently relate to them having all of the tracking data
             | and third parties not having it. Your data is "private", to
             | everyone except Apple.
             | 
             | This is the reason Apple is violently opposing any software
             | coming from sources they don't control.
             | 
             | The way the DMA was written is a convoluted joke. It could
             | have been a lot simpler: hardware device makers shouldn't
             | be able to block third party software. A more extreme case
             | could prevent companies over a certain size from
             | manufacturing hardware _and_ the operating system.
        
               | elevatedastalt wrote:
               | Then Apple would simply say they are not blocking third
               | party software from their hardware (iPhones), they are
               | just blocking it from running on their software (iOS).
               | 
               | Making a law is inherently a messy job, if you think you
               | can replace a 100 page document with 100 words, there's a
               | good chance you are overlooking a lot of complexity.
        
           | chongli wrote:
           | The issue for Apple is that their hardware business is
           | slowing down due to market saturation. Their recent attempt
           | at growth into a new hardware market (Vision Pro) seems like
           | a huge dud. Their last successful new product was the Watch
           | which at about 100 million sales in total is only half of a
           | single year's iPhone sales (and likely less profitable).
           | 
           | So where do they go from here?
        
             | api wrote:
             | They've tried becoming a bank (or banking reseller at
             | least) with Apple Card which now has savings accounts and
             | such. They're also apparently doing some AI work that could
             | be interesting. But yeah, this is the real issue. Number
             | must always go up and mobile is a saturated market now.
             | 
             | They should do more acquisitions. Buy Anthropic for
             | starters. Absolute no brainer. Make Claude the new Siri and
             | roll out powerful on-device models too.
        
               | imglorp wrote:
               | More acquisitions? Why? They're already a $3 trillion
               | company. As parent comments say, they have saturated the
               | market, maxed out the app store at the expense of good
               | will, and are engaged in a duopoly spiral with Alphabet.
               | How long will "number go up"? Until the planet is piled
               | up to space in paperclips?
        
             | layer8 wrote:
             | They may have to realize that unlimited growth is simply
             | not possible.
        
               | hn_version_0023 wrote:
               | It works for cancer, at least until the patient dies.
        
               | madeofpalk wrote:
               | Can't sell more iPhones - only option is casino games for
               | children!
        
             | AJ007 wrote:
             | Focus on not slaughtering their golden goose. Public
             | companies absolutely do not need to grow revenue and many
             | industries remain in states of decline for decades.
             | However, lack of growth means the stock option party is
             | over for employees.
        
           | elevatedastalt wrote:
           | Dunno why you are being downvoted. Regardless of what one
           | thinks of Apple charging 30% tax on their dominion, the fact
           | that it's now become a sort of dependency is correct.
           | 
           | Governments have the same problem. Once you start taxing, it
           | becomes hard to give up the revenue stream.
        
         | Eric_WVGG wrote:
         | I just don't understand what Apple expects out of the situation
         | at this point. What's the best-case scenario here, that the EU
         | will say "yeah that checks out" and let Apple have their way
         | after all? This is going to backfire horribly.
        
           | pulse7 wrote:
           | Apple just prepared the ground for the next billion dollar EU
           | fine...
        
             | codedokode wrote:
             | Maybe US govt will protect Apple?
        
               | dvfjsdhgfv wrote:
               | Maybe. But it feels like the sentence is formulated in a
               | wrong way in this context, it should be, "Maybe US govt
               | will help Apple to continue to screw its customers".
        
           | notaustinpowers wrote:
           | The only thing I can think of is that Apple is trying to do
           | whatever it can to continue to generate income from
           | developers to make sure its quarterly reports look good until
           | it has another plan.
           | 
           | In 2023, they processed $89.3bn in IAP, a 2.8% increase from
           | 2022. Their top-grossing app was TikTok with $1.9bn in IAP.
           | At a 30% split that's $520m to Apple. And that's just from
           | one app that doesn't really push IAP as egregiously as games
           | like Fortnite.
           | 
           | I think Apple is trying to ensure a new product _cough_ Apple
           | Vision Pro _cough_ to offset losses from the alternative app
           | stores.
           | 
           | They know the EU won't ever allow them to do what they're
           | currently doing to "comply" with the DMA. But all they have
           | to do is stonewall long enough to Vision Pro or some new
           | service/product/etc to replace the revenue lost from the DMA.
           | 
           | A company failing to meet revenue goals due to governmental
           | compliance? No investor wants to take that sort of gamble,
           | their stock would take a massive hit.
        
         | jmole wrote:
         | Couldn't agree more. I think the iPhone 15 Pro may be my last
         | iPhone. Apple's entire reaction to the DMA has left an
         | incredibly bad taste in my mouth.
         | 
         | I used to think these were my devices, but Apple has been
         | making it crystal clear lately that they consider them to be
         | _their_ devices.
         | 
         | "We own the customer" is the new mantra of Apple.
         | 
         | Maybe it was always that way, with the iPod and iTunes, etc.
         | 
         | Thankfully I've never felt that way when using a Mac.
        
           | dzhiurgis wrote:
           | What you gonna use tho? I've been degoogling and pooling most
           | of services like email to iCloud for a while now. Should I
           | just get rid of smartphone altogether?
        
             | burningChrome wrote:
             | There are other options.
             | 
             | I switched last year to a slightly older Android phone
             | running Graphene OS and have been using that but have
             | realized there are drawbacks to doing that.
             | 
             | Depending on what carrier you have, you can also check out
             | some of the other Chinese imports that are competing well
             | with Samsung and Apple. A lot of people I know are just
             | using a personal cloud storage with their phones and just
             | offloading their stuff there which is pretty easy to set
             | up. Hell, even Microsoft OneDrive is easy to set up syncing
             | with. iCloud is just one solution for backup and storage
             | these days.
        
           | burningChrome wrote:
           | >> but Apple has been making it crystal clear lately that
           | they consider them to be _their_ devices.
           | 
           | This is a great point. The thing that sucks is the market is
           | down to two main phone companies - Apple and Samsung. Unless
           | you're on a carrier where some of the import phones like
           | Xiomi or ZTE work, we're all stuck between two companies who
           | increasingly are abusing their positions in the market
           | because they can.
           | 
           | Apple seems not to care any more about customer sentiment and
           | does things more so for the bottom line than anything else
           | right now. I guess that's what we should've expected when the
           | guy who ran the supply side of the company with an iron fist
           | gets promoted to CEO.
        
         | Zambyte wrote:
         | The fact that Apple (the 3rd party in the interaction between
         | you and the developer) has a say at all in what people do with
         | their computers at all is already egregious. I couldn't imagine
         | letting someone else control my computers like that.
        
           | ApolloFortyNine wrote:
           | It's enough of an issue where I honestly don't understand how
           | a single user on a site called 'hacker'news could be okay
           | with it.
           | 
           | Imagine if you couldn't run software of your choosing on
           | Windows either. And the only way to publish an app on Windows
           | was to agree to give Microsoft 30% of everything. That's the
           | exact behavior your enabling by using Apple products.
        
             | zarzavat wrote:
             | The thing is, we all have laptops within our vicinity most
             | of the time.
             | 
             | The people who are really affected by these policies are
             | the normal people who don't own computers. For many people
             | their phone is their one and only computing device.
             | 
             | Especially for kids, if I had grown up with only an iPhone
             | I doubt I would have become a programmer.
        
         | redder23 wrote:
         | No offense but if this is what broke the camel's back for you
         | then you seem like live in a different planet.
        
       | Razengan wrote:
       | With all the money Epic has spent, and lost, on this, along with
       | the billions they're making from Fortnite and Unreal, they could
       | have made their own phone and platform by now.
        
       | etchalon wrote:
       | Apple is just acting increasingly stupid. There's no word for it.
        
         | LightHugger wrote:
         | I feel strange having watched from afar as apple abused their
         | users over and over, and then see apple users be surprised and
         | horrified at this more recent behavior.
         | 
         | They have not changed one bit. This was always apple, behavior
         | which everyone who purchased their status symbol focused
         | products at insane markups supported.
        
           | etchalon wrote:
           | Hard disagree on basically everyone you said beyond this move
           | not being too surprising. Apple holds grudges. Always has.
           | 
           | But this is just asking for trouble without any real benefit.
           | 
           | Maybe they want the fight, I guess. But it's a dumb fight.
        
       | CatWChainsaw wrote:
       | Seems like the message is, sure we lost our case against the EU
       | so we have be more open on the platform/store, but we're just
       | going to ban any developers who even try to take advantage of
       | that. I suppose they're leveraging their duopoly/luxury positions
       | to give everyone the finger. And once again I'm glad I have
       | nothing to do with the Apple ecosystem.
        
         | dilap wrote:
         | They really seem to be making a mockery of the EU regs here.
         | Will the EU respond quickly and forcefully, or (essentially)
         | admit that Apple is too big to regulate?
        
           | CatWChainsaw wrote:
           | IMO, little column A, little column B. EU is good about
           | bringing lawsuits, but because of how law works, judgments
           | are delayed, appealed, reduced, etc. Eye-watering fines are
           | watered down and don't end up meaning much. Viewing the Big
           | Tech names as nation-states by virtue of the sheer power they
           | hold cuts through a lot of BS when people wonder why they do
           | any action that might seem mind-boggling. It's because they
           | think they can get away with doing it, and how often are they
           | proven wrong?
        
       | getcrunk wrote:
       | I wish there was button I could press so the eu/courts would
       | address this immediately. So I don't have to wait months/years.
        
       | arthurofbabylon wrote:
       | At first I was surprised Epic's shareholders tolerate CEO Tim
       | Sweeney - Epic had this all wrapped up, they got a large portion
       | of what they wanted, but Sweeney just couldn't help but keep the
       | drama going, at risk of their business.
       | 
       | But then I realized that Tim Sweeney owns more than half of Epic.
       | If he wants to risk his company for a fracas/kerfuffle, then that
       | is between him and his minority shareholder.
        
         | yokoprime wrote:
         | I don't think he's risking anything other than having to pay
         | his team of lawyers. Apple is not a major platform for Epic, in
         | fact earnings from sales outside of Windows and consoles is
         | probably so tiny they wouldn't notice it if it disappeared.
        
           | darknavi wrote:
           | > Apple is not a major platform for Epic
           | 
           | Well it's not a platform for Fortnite at all for the last few
           | years.
        
         | justin66 wrote:
         | Literally all of Epic's biggest shareholders are on board with
         | treating the problems with Apple as more than a "kerfuffle."
         | They've attracted quite a bit of investment in spite of the
         | ongoing lawsuits.
        
       | bsimpson wrote:
       | The raw emails are linked at the bottom of the post.
       | 
       | Phil Schiller accuses Epic of intentionally violating its
       | agreements and concludes "Please tell us why we should trust Epic
       | this time." Epic founder Tim Sweeney replies that Epic "will
       | comply" and offers to provide "any specific further assurances."
       | 
       | Finally, Apple's lawyers tell Epic's lawyers that Apple is
       | terminating the account because a judgement in Epic v Apple says
       | they can, and that Tim did't sufficiently plead his case in his
       | reply to Phil.
        
       | naet wrote:
       | There are a lot of conversations about Apple's "monopoly" on
       | smart phones and I always find it so interesting.
       | 
       | I used to use an iPhone, then switched to an android a few years
       | ago, and I felt like there was basically full feature parity
       | between the two of them. I'm not aware of any "killer app" or
       | other use case that elevates one significantly over the other.
       | They both have app stores with all the most popular apps, web
       | browsers, nice cameras, phone calls and messages, etc. So it
       | seems to me like there are plenty of alternatives if you don't
       | want an iPhone that are just as good and often more affordable.
       | 
       | Globally Android has a larger market share than iPhone, but
       | iPhones seem to have a "social" factor that pushes them heavily
       | in certain demographics (particularly any intersection of
       | wealthy, young, and US American). Something about this social
       | factor makes it feel to many people like a complete monopoly with
       | no alternative even though there are tons of alternative phone
       | models made by many other companies.
       | 
       | For me, of course I think it would be _great_ if iPhones were
       | better compatible with things like RCS chat, open app stores, USB
       | instead of proprietary chargers, etc. But I feel like that can
       | all be worked out long term by the market instead of pushing
       | regulation on one specific company. If any of those things bother
       | you just get a non iOS phone, and if they 're truly bad things
       | over time more and more people will gravitate away from the
       | company until they change. If Apple wants to make certain
       | decisions around remaining a walled garden I think they should be
       | able to (and there are arguments that their strategy could make
       | their product better for certain audiences rather than worse,
       | even if we might disagree with the take).
        
       | honeybadger1 wrote:
       | Apple, not unlike a modern-day ecclesiastical authority,
       | excommunicates a heretic who dares to challenge its scripture.
        
       | diebeforei485 wrote:
       | This will not fly in the EU.
       | 
       | I am actually very annoyed about their behavior. My next phone
       | will likely not be an iPhone. All the paid apps are subscription
       | based now anyway, it's quite easy to switch.
        
         | sandoze wrote:
         | Yikes, you might be disappointed:
         | 
         | https://www.reuters.com/legal/transactional/google-asks-judg...
         | 
         | I hear Huawei makes nice phones.
        
           | whimsicalism wrote:
           | android can sideload
        
           | batrat wrote:
           | You can install any store (ex: fdroid, aurora, etc) on
           | Android already.
        
             | pelorat wrote:
             | Yes, but no-one does. Those stores only make sense if you
             | have installed a de-googled AOSP, and their offering is
             | maybe half a percent of what's on Google Play. It's an
             | option for hackers, tinkerer and developers.
             | 
             | I guess it's nice the option exist, but in practice it make
             | no difference. Most consumers are not even aware that you
             | can sideload apps or that there's alternative app stores.
        
           | PreachSoup wrote:
           | Android's store management is not different from windows. You
           | can completely ignore it/install your own store/install your
           | own apk. Not sure why people keep bring it up in Apple's
           | case.
           | 
           | I am still waiting for Apple to let me install the real
           | Firefox
        
         | unsupp0rted wrote:
         | I'm totally ok with their behavior. My next phone will likely
         | be an iPhone.
         | 
         | If I wasn't okay with it, then I'd buy one of the multiple
         | other options.
         | 
         | There are alternatives to Android even. They're terrible phones
         | with terrible platforms: that's why people don't want them.
         | 
         | Apple makes an excellent phone with an excellent platform. I'm
         | fine with letting them do that to the maximum degree they're
         | able.
        
       | vlod wrote:
       | Wondering how this affects Apple employees. Back in the day,
       | working for Apple seemed cool. (Pirate flags on building etc).
       | 
       | Previously MSFT used to be (maybe they've turned that around?)
       | the most hated tech company (becz of their very aggressive
       | attitudes to competitors especially Netscape).
       | 
       | One thing they didn't FU and is represented by the infamous
       | sweaty Balmer video [0] of him shouting "Developers, developers,
       | developers", is pissing of people who build on their platform.
       | 
       | Well Apple seems to have topped that with this and other
       | malicious compliance shenanigans in the EU.
       | 
       | I can't every imagine developing an iOS/native app on that
       | platform going forward.
       | 
       | [0]: https://www.youtube.com/watch?v=Vhh_GeBPOhs
        
         | dmitrygr wrote:
         | From working at apple, I remember that most engineers just work
         | hard to make good hardware and software. I've heard very few
         | mentions of what anyone outside of apple thinks of it
        
           | 7moritz7 wrote:
           | You'd assume making good hardware and software requires
           | outside feedback. "Thoughts", one might say.
        
         | xk_id wrote:
         | Apple has been driving developers away for quite some time now
         | 
         | https://news.ycombinator.com/item?id=19966135
        
         | mataug wrote:
         | > Wondering how this affects Apple employees. Back in the day,
         | working for Apple seemed cool.
         | 
         | Most employees are trying to pay bills and keep ar roof.
         | Especially in today's tech job market, people are trying to
         | avoid getting laid off. Very few people have the luxury of
         | being able to think about apple seeming like a cool place to
         | work or not.
         | 
         | So I would say this doesn't affect most apple employees in
         | anyway.
        
       | wkat4242 wrote:
       | Ummm lol. So now sideloading is allowed (with lots of costs
       | associated mind you) and if someone wants to use it Apple will
       | just kick them off the platform? :')
       | 
       | So first malicious compliance with all the inflated costs and
       | then they don't even allow people to use it. I really hope the EU
       | will crack down on this BS and force Apple to allow real
       | sideloading.
       | 
       | But anyway I've written Apple out of my life a long time ago.
        
         | tebbers wrote:
         | There's no way the EU allows Apple's interpretation of the DMA
         | after they did this, Apple really made a mistake here. As you
         | say, how can you be sure that alternative app stores won't just
         | be booted off by Apple for $REASON?
        
           | lnxg33k1 wrote:
           | Made a mistake, why? They either comply right away, or just
           | pretend to be deaf with their own interpretation, make Epic
           | sue them again, pull the situation for a few years keep
           | profiting off developers with their 30% rent, maybe at the
           | end of it the EU will fine them some peanut and the rest is
           | just profit, can't understand what the mistake is here
        
             | andyferris wrote:
             | The potential fines aren't peanuts. From memory, they are
             | up to like 12% on global annual revenue (not profit), or
             | something.
        
               | lnxg33k1 wrote:
               | Ah didn't know it, that would be cool, fingers crossed
        
           | mike_d wrote:
           | > how can you be sure that alternative app stores won't just
           | be booted off by Apple for $REASON?
           | 
           | The EU law allows for consumers to sideload other app stores
           | on hardware they control. It has no provision that compels
           | Apple to continue doing business with a company in their own
           | app store.
           | 
           | Yes, it is a business decision you need to make to offer a
           | sideload app store and opt-out of the Apple app store. Does
           | it suck for Epic? Yes. But this is the path they chose.
           | 
           | Edit: If you read the Apple letter Epic cites it refers to
           | App Store Review Guidelines, clearly they are terminating an
           | App Store developer account. Nothing stops Apple from minting
           | a fresh Developer Account with only Marketplace capabilities
           | if they apply for a Marketplace account.
        
             | wilg wrote:
             | Epic is unable to make their own app store without a
             | developer account.
        
               | mike_d wrote:
               | It is unclear exactly what Epic lost access to, but you
               | can have access to the CIP section required to get a
               | certificate with an Alternative Marketplace entitlement
               | without having access to the App Store Connection section
               | which allows you to publish to the App Store.
        
             | nar001 wrote:
             | That's not how things work, you can only make an
             | alternative app store with Apple's consent, not without.
             | Deleting Epic's dev account means they can't make an
             | alternative app store.
        
               | dwaite wrote:
               | Alternative app marketplaces are required to accept an
               | agreement including payment terms to Apple. It is still a
               | business relationship in Apple's DMA implementation.
        
             | anigbrowl wrote:
             | app store =/= developer account
        
         | epolanski wrote:
         | I agree the mobile ecosystem is cancerous, I have never given a
         | dime to Apple for anything but their MacBooks for work reasons.
         | 
         | The thing that gets most on my nerves is the ridiculous
         | "protecting users security and privacy".
         | 
         | Because if I go along this line of thinking then the conclusion
         | is that they don't give a damn about it on the Mac line because
         | there I can install what I want.
         | 
         | It's not up to Apple to decide how I use their products and I
         | will never ever buy their phones albeit I need to use one to
         | test mobile websites and applications for work.
        
           | ethbr1 wrote:
           | > _The thing that gets most on my nerves is the ridiculous
           | "protecting users security and privacy"._
           | 
           | There's a distinction between "secure _for_ users by default
           | " and "secure _from_ users "
           | 
           | Apple (and Apple fans) _really_ like to muddy the two.
           | 
           | You can build a perfectly secure ecosystem by default... that
           | still has an escape hatch (covered with warnings) that the
           | user retains the right to use.
           | 
           | Apple chose in its mobile ecosystem, and continues to choose,
           | not to do this.
           | 
           | Ergo, what they're really in favor of is "security from
           | users"
           | 
           | PS: To head off the 'users are the most insecure part of a
           | system' apologism, (a) we're talking about personal devices,
           | not managed ones & (b) with great power comes great
           | responsibility.
        
             | Zak wrote:
             | This complaint is valid for Google's Android as well for
             | building a remote attestation system apps can use to see if
             | the user has modified the operating system.
        
               | XorNot wrote:
               | "Bring Your Own Device" has honestly been pretty
               | pathological in this regard. I like only having my phone
               | on me, I very much dislike the various levels of invasive
               | that corporate compliance software is designed around
               | (Google do...not a bad job here in just having the
               | domains separated, but I'd be much happier if it all had
               | to live in it's own VM with only the access I grant it
               | back to the main device).
        
               | ethbr1 wrote:
               | In Google's case, at least they have the technical fig
               | leaf of being able to blame third parties.
               | 
               | I.e. Google only implements Play Integrity (nee
               | SafetyNet) attestation. Third parties decide what to use
               | it for. Google has no control over those third parties.
               | 
               | That said, in practice it's 90% about controlling and
               | limiting open source / third-party Android forks.
        
         | pjerem wrote:
         | > But anyway I've written Apple out of my life a long time ago.
         | 
         | I love my iPhone and my Mac. They are great devices. I've been
         | using Apple products happily despite having pretty few
         | acquaintance with the Apple brand (which I feel incredibly
         | arrogant).
         | 
         | All of those stories about the DMA and the total lack of good
         | faith from Apple when it comes to respect the rules are making
         | me strongly reconsider buying new Apple products in the future.
         | In fact I'm starting to regret my investment in a Air M2 last
         | year because while it's not new that Apple consider my devices
         | to be their own, they are not even trying to act like it's not
         | the case anymore. They are actively and publicly fighting
         | against my (their customer) interests.
        
           | can16358p wrote:
           | Similar here. I like their products, their design and don't
           | have anything better to my needs. I even find some sense
           | about this whole DMA thing to their respect. But their user
           | hostility and "you are wrong we are always right and we never
           | accept that we are wrong" kind of gaslighting attitude of
           | them as a company really makes me lose trust in them as a
           | customer.
           | 
           | While I still use Apple devices, I wouldn't have thought of
           | switching to another ecosystem, say, 8 years ago.
           | 
           | Now, if there was a good alternative, I'd seriously consider.
        
             | ethbr1 wrote:
             | The reason I haven't bought into the Apple mobile ecosystem
             | wholly is because of the power they _could_ exert.
             | 
             | My friends' counterarguments were always that they did not
             | currently exert that power to the detriment of users.
             | 
             | To which my reply was "Show me a few down quarters, missed
             | growth targets, or a threat to one of their primary sources
             | of revenue and see what they do."
             | 
             | Any company should always be expected to pathologically
             | leverage all forms of control it can, if it needs to
             | generate profit.
        
               | pjerem wrote:
               | You are right and that's something I knew when I bought.
               | It's not that I liked it but rather than in my opinion,
               | it wasn't better on the Android side (I mean, at least
               | Apple don't sell my health data). Windows is worse than
               | everything else.
               | 
               | (In fact I'm really grateful that Linux is even existing
               | because otherwise the situation would be catastrophic.
               | But I digress)
               | 
               | The point is that now, Apple is exercising this control
               | to (try to) actively defeat public regulators. I do
               | believe It's pretty serious when a company actively tries
               | to circumvent the rules made by the public powers.
               | 
               | And I say that as someone who ideologically tolerates
               | civil disobedience when needed. But corporations are not
               | humans, they must respect the rules in all circumstances.
               | Because respecting the stupid regulations and the stupid
               | laws is the only thing that distinguishes them from
               | mafioso systems.
        
               | sshine wrote:
               | > _if it needs to generate profit._
               | 
               | And especially if it needs to retain control of its
               | platform.
               | 
               | Just look at Microsoft's dark patterns when it comes to
               | browser control. And this is after the EU find them like
               | a billion dollars on the exact same pattern 15-20 years
               | ago with IE.
        
           | spease wrote:
           | > They are actively and publicly fighting against my (their
           | customer) interests.
           | 
           | If Apple allowed unrestricted sideloading or third-party app
           | stores, then it loses its leverage to hold apps accountable
           | to any guidelines.
           | 
           | A few major players would switch to using the alternative
           | method (eg Amazon would want to sell digital items and use
           | its own payment system), legitimizing it, and then everyone
           | who wants to ignore the guidelines for less admirable reasons
           | would follow suit.
           | 
           | Less technically savvy users would follow the prompts to
           | install an app with extremely mixed results. And once there's
           | no one way to install apps, it makes it that much harder for
           | them to tell if an app is legitimate or not.
           | 
           | That's maybe fine for more technical users, but for people
           | who just want to use their phone as an appliance rather than
           | verify the chain of trust for an app, there's no discernible
           | benefit. The time required to verify an app is non-
           | negligible, and the risk is pretty much infinite with respect
           | to what information they give it.
           | 
           | And sometimes you don't really have a choice whether to use
           | an app or not. Your employer or locale may make or imply
           | decisions on service providers for you, and the reason for
           | choosing those service providers likely has nothing to do
           | with how their app treats end users. They won't need to clear
           | any quality bar to offer an app at all, and a locked-in
           | customer has less negotiating power than Apple.
           | 
           | Apple has positioned itself as a premium product which is
           | going to make things simpler (ie reducing executive overhead)
           | by making decisions for you. Saying "no" to features to keep
           | things focused for the largest group of users is hard, and
           | those decisions are going to trend towards the largest
           | demographic using the platform, which is probably less-
           | technical users who don't hang out on HN. If you want to
           | customize the platform, then that's Android's competitive
           | edge.
           | 
           | You can even sideload apps with a developer license - that's
           | essentially how UTM is installed:
           | https://docs.getutm.app/installation/ios/
           | 
           | While that does mean you have to put down more $$, it also
           | effectively narrows the people sideloading apps to people who
           | "know what they're doing" (or at least have demonstrated a
           | higher bar of tech-savviness and clicked through more legal
           | waivers)
           | 
           | What do you want to do now that you can't do with the current
           | state of affairs?
        
         | nozzlegear wrote:
         | They've already approved others for third-party App Store
         | implementations:
         | 
         | https://mastodon.social/@rileytestut/112039139930789909
        
           | archagon wrote:
           | Are any of them game stores?
        
         | numbsafari wrote:
         | Call me when Xbox allows side loading.
        
           | drfuzzyness wrote:
           | It's somewhat locked down as you need to apply with Microsoft
           | for a Developer account, but you can technically sideload UWP
           | apps onto your Xbox hardware by entering Developer Mode.
           | https://learn.microsoft.com/en-us/windows/uwp/xbox-
           | apps/devk...
           | 
           | It's not convenient and you need to reboot your console to go
           | back to running commercial apps, but it is present. At least
           | it's a one-time payment to get the developer account.
        
             | greedo wrote:
             | And what percentage does Microsoft charge for games on the
             | Xbox?
        
             | sjm wrote:
             | How is that at all different from what you could already do
             | with Apple devices?
        
           | danShumway wrote:
           | Would anyone who's calling for iPhone sideloading be upset
           | about Xbox sideloading? I wouldn't. By all means, let's
           | regulate both Microsoft and Apple. The more the merrier.
           | 
           | I don't think I've ever looked at a video game console and
           | thought, "I'm sure glad that I can't sideload games onto
           | this." This is a slippery slope that I am happy to go down.
        
       | Ancalagon wrote:
       | @dang theres an awful lot of downvoting and flagging going on in
       | this thread. Do I smell astroturfing?
        
       | andsoitis wrote:
       | This is going to be an epic battle. Speak truth to power.
        
       | zengid wrote:
       | This is some spicy shit from Apple:
       | 
       | > _"In the past, Epic has entered into agreements with Apple and
       | then broken them," Schiller reminds the game maker in the letter
       | dated February 23, 2024. "You also testified that Epic
       | deliberately violated Apple's rules, to make a point and for
       | financial gain. More recently, you have described our DMA
       | compliance as 'hot garbage,' a 'horror show,' and a 'devious new
       | instance of Malicious Compliance.' And you have complained about
       | what you called 'Junk Fees' and 'Apple taxes."_
        
         | pavlov wrote:
         | Somehow I doubt that the EU competition authority will
         | appreciate Apple's logic that criticizing their implementation
         | of pro-competition regulation is valid grounds for preventing a
         | competitor from accessing said implementation.
         | 
         | It's like if your parents forced you to give a slice of your
         | birthday cake to your little brother, and in spite you
         | intentionally cut him a slice with no frosting. When he
         | complains, you go: "No cake for you then!"
        
           | ineedaj0b wrote:
           | but epic was spitting on the cake. neither party is holy here
        
           | plandis wrote:
           | > In the past, Epic has entered into agreements with Apple
           | and then broken them
           | 
           | That sounds like a legitimate reason to not do business with
           | Epic to me?
        
             | pavlov wrote:
             | Epic's past behavior didn't occur in the EU and was aimed
             | at getting Apple to make the kind of concessions that the
             | EU is now forcing upon them.
             | 
             | Epic seems to have followed the letter of the DMA by
             | setting up a European subsidiary that deals with Apple's
             | European subsidiary. My feeling is that the antitrust
             | people at the European Commission won't be happy with
             | Apple's refusal to give them access.
        
         | archagon wrote:
         | If I'm an app developer, am I not allowed to complain about
         | Apple's policies on social media?
        
       | jarsin wrote:
       | Haven't seen much discussion about Unreal Engine here.
       | 
       | Epic stated in court filings that it would consider Unreal a
       | failed business if it lost the ability to maintain unreal for
       | ios.
       | 
       | Many 3d enterprise apps need to run on ipads. This is hughe blow
       | to unreal.
        
       | seydor wrote:
       | What a monster big tech has become.
        
         | lnxg33k1 wrote:
         | It is probably a good description of what society has become,
         | there are a lot of people who go on repeating that these big
         | tech are just corporations for profit and don't have to signal
         | any good intention, because it doesn't make them any profit,
         | and being bad doesn't make them lose any profit, because we've
         | become just a bunch of ignoring consumers going after the next
         | gadget blindly, these companies are shit, because it doesn't
         | cost them anything anymore
         | 
         | What I keep wondering is why iSheeps don't complain, like
         | they're the ones who are buying these overpriced crap, then
         | being squeezed of 30% every time they get an app, who they
         | think is going to pay for the apple tax at the end of the day
        
           | idle_zealot wrote:
           | > What I keep wondering is why iSheeps don't complain
           | 
           | Because the costs and detriments are obscured, dispersed, and
           | nebulous. The consumers here are largely boiled frogs who
           | don't know what they're missing. If users were used to an
           | open system; an app store that functioned as an intuitive
           | frontend for multiple distribution channels, a messaging app
           | that supported all the protocols their friends and family use
           | and seamlessly joined their conversations, a social media app
           | that aggregated all the content from the people in their
           | lives and creators they follow, and documents/photos/etc that
           | sync across all of their devices. And then Apple et al took
           | that all away; now you can only have apps we approve of, now
           | all of your chats are split between platform apps with UIs
           | that compete for your attention and try to upsell you
           | features, now you have to use the Twitter app to read tweets
           | (and see our ads), Instagram to see your friends' posts their
           | (and our ads), YouTube to see new videos (and our ads),
           | Twitch to watch people live (and our ads), oh, and also now
           | all of your photos only sync to _some_ of your other devices
           | (the ones we sold you). Then you 'd see outrage and
           | indignation. iSheep don't know what is being kept from them,
           | don't understand how cohesive and empowering a digital
           | interface to the world should be. They have been trained not
           | to expect a User Agent, but instead an appliance that allows
           | them access to little islands and digital fiefdoms. And it
           | isn't just Apple device users that are subjected to this.
           | Apple is the most rigid in licking down their computers, but
           | all major platforms add friction and roadblocks meant to
           | discourage users from owning and tailoring their systems.
        
       | anigbrowl wrote:
       | 'You get in the car to go to the store. The car drives you to
       | church instead, because the store has mysteriously exploded.'
       | 
       | https://avaruusmies.com/jokes/if-operating-systems-ran-your-...'
        
       | dann0 wrote:
       | First, it's weird that anyone would take the side of Epic in any
       | argument.
       | 
       | Second, it's obvious that no one had actually read the article.
       | Epic admitted that they have deliberately broken the App Store
       | rules. That's enough to have anyone sanctioned in any system.
       | 
       | Apple are certainly not unimpeachable here, but this blind hatred
       | of Apple is out of control.
       | 
       | At least get the facts close to right before spewing your
       | uninformed BS.
        
       | ineedaj0b wrote:
       | epic is being a dick. you don't usually be a dick like this and
       | expect zero repercussions.
       | 
       | this is akin to apple and samsung making up but one party or both
       | parties running to the media and calling each other a 'ch*nk,
       | slant eyes' or whatever colorful language Samsung would paint the
       | american apple...
       | 
       | you can insult in business speak! it's common, but epic decided
       | on normal speak --- is it because sweeney is pulling an Elon? Or
       | is this a sign there are others movements the public is not aware
       | that epic is doing? I would bet on the latter.
       | 
       | I don't think this is a big deal. But I do wonder if fortnite is
       | struggling more than expected and maybe there's an options play I
       | should begin looking into
        
       | zmmmmm wrote:
       | In some ways it makes me question if it's impossible to have one
       | without the other - can you have a company that is as obsessive
       | about quality as Apple at the same time as one that won't attempt
       | to exert monopolistic control over its whole ecosystem? Are these
       | two sides of the same coin?
       | 
       | I'd like to embrace something like the Vision Pro. But as long as
       | it's an iPad strapped to your face fully locked to this
       | controlled ecosystem that I fundamentally disagree with, I can't
       | stomach it. There's something visceral about giving a company
       | that exerts this obnoxious level of control complete control of
       | every photon entering your eyeballs.
       | 
       | So Apple, in case you ever care, you are at -1 Vision Pro users.
        
         | onlyrealcuzzo wrote:
         | But this isn't about quality at all.
         | 
         | It's about Apple trying to milk the system for all it's worth.
         | 
         | You can absolutely build a great product w/o trying to maximize
         | profits to the extreme. That's just frowned upon in the current
         | business world.
        
         | mvdtnz wrote:
         | Quality and openness are not in tension at all. I can buy cheap
         | third party brake pads for a BMW, it doesn't make the OEM any
         | less "obsessive" about quality.
        
         | echelon wrote:
         | Apple views every instruction executing on iPhone as something
         | they own, control, and tax.
         | 
         | It'd be cute if iPhone was a toy used by a million people.
         | However, mobile computing has become a cornerstone of modern
         | communications and societal function. You use these devices to
         | book flights, buy goods, order food (at restaurants), date, do
         | banking, send texts, emails, -- literally everything.
         | 
         | And Apple controls and taxes all of it. All the innovation. All
         | the connections. Everything.
         | 
         | And they control how you write and deploy that software. It's a
         | game of constantly jumping through hoops and stressing out over
         | release trains.
         | 
         | With a press of a button, a change in policy, Apple can nuke
         | your product from orbit. And there's not a thing you can do.
         | 
         | And Google, even with their "unlocked APK installs", isn't
         | really any different.
         | 
         | This is a new kind of monopoly. A solid chunk of the connective
         | tissue of our planet and species is controlled, taxed, and
         | ruled over by two overlord companies.
         | 
         | I am so glad the Internet itself isn't like this. Except, these
         | devices practically are the internet for many or most folks. So
         | these to, in a way, do control and tax the internet.
        
         | makeitdouble wrote:
         | An obsession over quality would have Apple open the door to
         | better audio services like Spotify to integrate with the
         | phone's audio database for instance. Or have Kindle like apps
         | let their user have the better purchasing experience. Or better
         | browsers to have deeper system integration. Better messaging
         | platforms interoperate with iMessage. A 3.5mm jack to have the
         | best latency and highest potential audio quality. The list goes
         | on and on.
         | 
         | Apple values quality, but not above everything else. This is
         | obvious and totally normal for a company, it's just weird it
         | bears repeating so much.
        
           | zmmmmm wrote:
           | Yeah it's a great point. In some ways here we are seeing the
           | exact illustration of that point. If they only cared about
           | user experience and quality they wouldn't sacrifice their
           | user's interests by forcing them through convoluted processes
           | to buy content outside their own store. That's far from a
           | high quality experience. So they value quality highly but
           | it's a distant second to their own desire for control. They
           | still present a very thin veil of pretending this is in their
           | user's interests, but they are barely trying any more.
        
       ___________________________________________________________________
       (page generated 2024-03-06 23:01 UTC)