[HN Gopher] Muse Retrospective * Adam Wiggins
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       Muse Retrospective * Adam Wiggins
        
       Author : hboon
       Score  : 24 points
       Date   : 2024-02-17 11:28 UTC (11 hours ago)
        
 (HTM) web link (adamwiggins.com)
 (TXT) w3m dump (adamwiggins.com)
        
       | felipefar wrote:
       | As someone who's also developing a product in the tools for
       | thinking space, and going through the ordeal of finding PMF, I
       | can empathize with Muse's journey.
       | 
       | Even though the project didn't pan out the way they initially
       | planned, they handled the inevitable ups and downs with a lot of
       | skill. You can see the amount of thinking that went into their
       | software. Even though this is not an explicit takeaway of the
       | article, I believe that the biggest lesson is to aspire to the
       | same level of craftsmanship that they've shown.
        
       | antidnan wrote:
       | So much good stuff in here. Inventing a new document type is
       | really really hard. Agree wholeheartedly with those takeaways.
       | 
       | Fascinating conclusion that a TFT like Muse was a ZIRP.
       | 
       | Glad to see they're continuing in a sustainable fashion!
        
       | pilgrim0 wrote:
       | Just giving my own perspective. It was hard for me to come across
       | muse within my search for tools in that space, something about
       | SEO was not working. Never had a single ad or organic content hit
       | my timeline in social networks. I actively scraped the depths of
       | YouTube to find their tutorial vids. Those videos had an
       | synthetic and corporate appeal. I was expecting something fully
       | geared towards students and creatives. The Teams integration made
       | no sense to me. My GF does a lot of colored diagrams and drawings
       | while she studies, and she does so in Google Docs! I'm sure
       | there're many people like her that never heard of the product. I
       | don't think they marketed to the ideal niche and for enough time.
       | It seems to me like there's huge value yet to be extracted. Being
       | featured in the App Store, product hunt, etc may give an illusion
       | of achievement but it means absolutely nothing because regular
       | end-users never see this stuff! So, a very serious branding and
       | marketing problem is my diagnosis. Perhaps it was confined to a
       | northern enterprisey-techy-bubble the whole time? I personally
       | think it would be a hit on among LATAM universities and schools.
        
         | rchaud wrote:
         | Agreed, they did not seem to do much in terms of
         | discoverability. There was simply more awareness in the public
         | for things like Obsidian, Logseq, Notion, or Excalidraw.
         | 
         | That they were an iPad/Mac only app likely limited their
         | appeal.
        
           | pilgrim0 wrote:
           | Yep. I think they had enough peer validation from their own
           | bubble and got too comfortable and biased with their
           | marketing. I see this happening a lot in tech circles. The
           | world at large has definitely not seen muse and what it can
           | do. I think the product is great!
        
       | rchaud wrote:
       | I can say that the Muse podcast (which was about building
       | software in general, not just their app) was one of the most
       | refreshing things I'd heard. Great interviews with other product
       | builders, and lots of examples that get into the weeds of what
       | makes software fast, fun to use, or easy to build/deploy.
       | 
       | What was surprising was that there was almost no mention of Muse
       | (the app) outside of this podcast, on the general web. Nothing on
       | HN from what I could tell. Their Twitter account was very quiet,
       | plus I never saw organic posts from people who were using the
       | tool.
       | 
       | Which is surprising because the "Tools for Thought" space is
       | chock-full of people online posting screenshots, knowledge graphs
       | and talking about features.
       | 
       | It's crazy that there was more chatter about OneNote (the most
       | boring free-form organization tool there is) and almost nothing
       | about Muse.
        
       | silentsanctuary wrote:
       | I loved/love Muse and was a happily paid user (still am).
       | 
       | It ticked a lot of boxes that no other tool did or does, and for
       | that reason it retains a place in my toolbox of thinking/ideation
       | instruments.
       | 
       | But there are a couple of fairly minor things (compared to the
       | scope of the rest of the project) that stop me from reaching for
       | it more often. They come down to factors that make the tool feel
       | satisfying to use, and chief among them: does using this tool
       | produce aesthetically pleasing output that I want to keep looking
       | at, and want to make more of?
       | 
       | For me the answer was no, or at least I can get better results
       | elsewhere.
       | 
       | One problem was the limited colour support. I understand their
       | reasoning behind this - too much customisability can lead you to
       | fiddle with your tools, so by limiting your options, you have no
       | choice but to start putting pencil to (virtual) paper and get
       | your work done. But I didn't like the colours, so the end result
       | didn't look as nice to me as output I made elsewhere, which
       | discouraged me from using it.
       | 
       | Another problem was handwriting ink. My digital handwriting
       | always seems to look worse than on real paper and ink but for
       | whatever reason, Muse is one of the least forgiving tools in this
       | regard. Looking at my handwriting in my Muse boards made me want
       | to use the text tools instead, which then meant I was giving up
       | the benefits of mixing freeform note taking with sketching, and
       | the other benefits that brings one to Muse in the first place.
       | 
       | It's hard for me to shake the feeling that with a little more
       | attention to some otherwise neglected lower hanging fruit, the
       | retention of a whole class of users would be rather significantly
       | boosted. But at the same time, it's hard for me to imagine that
       | my idle thoughts on the matter would bear out more successfully
       | than those of the dedicated user research team originally behind
       | the project.
        
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