[HN Gopher] Apple's iMessage avoids EU's Digital Markets Act reg...
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       Apple's iMessage avoids EU's Digital Markets Act regulation
        
       Author : danaris
       Score  : 92 points
       Date   : 2024-02-13 14:34 UTC (8 hours ago)
        
 (HTM) web link (www.macrumors.com)
 (TXT) w3m dump (www.macrumors.com)
        
       | no_wizard wrote:
       | I wonder if this will lead to a reversal on supporting RCS, as I
       | feel it was motivated to keep regulators at bay and now that
       | iMessage is found to be exempt I don't know if Apple has any
       | incentive to follow through
        
         | ComputerGuru wrote:
         | Apple doesn't care about deliverability as a moat. RCS won't
         | moot the blue bubbles so they have no reason not to implement
         | it.
        
           | tsunamifury wrote:
           | As someone who is intimately familiar with this, iMessage in
           | America has been considered the strongest sales moat of the
           | iPhone of all for years.
        
             | ComputerGuru wrote:
             | I don't dispute any of that. Read what I wrote again.
        
         | kmeisthax wrote:
         | RCS is there to head off further antitrust laws (e.g. in the
         | US) that might force them to open up their messaging platform.
         | Announcing RCS and then canning it the moment they head off one
         | jurisdiction's first attempt at a law would be
         | counterproductive.
        
         | lxgr wrote:
         | I think they'll still implement it.
         | 
         | RCS is a bad enough protocol to not present a real alternative
         | to iMessage while allowing Apple to truthfully claim that
         | they're supporting the thing that Google has been pointing to
         | for message interoperability all these years.
        
         | sircastor wrote:
         | They're still trying to hold off regulation in the rest of the
         | world, and the DMA only applies to European Union markets.
        
       | zinekeller wrote:
       | I'm not surprised by the iMessage decision*, but on the Bing case
       | I'm personally still on the bench. I guess that API-only use is
       | exempt from DMA?
       | 
       | * Americans, virtually no one uses iMessage outside your country,
       | or at least to the point that it'll force you to get an iPhone.
       | Even Japan, with their love with iPhones, uses a homegrown
       | service for their messaging needs.
        
         | sakex wrote:
         | Most Swedes I know use iMessage actually. That's very anecdotal
         | tho
        
           | soco wrote:
           | Swiss datapoint: my whole extended family/friends circle has
           | iPhones and they only use WhatsApp (and FaceTime for video).
           | I'm not even sure I ever heard the name "iMessage" before.
        
             | kube-system wrote:
             | > I'm not even sure I ever heard the name "iMessage" before
             | 
             | Nobody I know colloquially calls it that in the US either.
             | The app is called "messages", and people just call it
             | "texting"... "on an iPhone". I don't think most people even
             | realize it is not SMS/MMS.
        
               | lalaithion wrote:
               | > I don't think most people even realize it is not
               | SMS/MMS
               | 
               | Nobody knows what SMS or MMS are either.
        
           | 10729287 wrote:
           | French here. I still use iMessage for family and friends one
           | to one discussions but group chats are exclusively on
           | WhatsApp here... and I've got tons. Too much. For every
           | circle and sometimes more than one per circle depending on
           | the subject. Are US people using iMessage for this ?
        
             | hwbehrens wrote:
             | > _Are US people using iMessage for this?_
             | 
             | Often, yes.
        
           | SiempreViernes wrote:
           | I think this mostly tells us you are an American with an
           | Iphone, in Sweden other apps are popular to the point that
           | the Mac media _celebrates_ the release of an WhatsApp _beta_
           | : https://www.macworld.se/article/2077773/whatsapp-kommer-
           | antl...
        
         | monsieurgaufre wrote:
         | Most canadians use iMessage as well. Or FB Messenger. Still
         | anecdotal.
        
         | stephen_g wrote:
         | Plenty of people use it in Australia...
        
         | thejohnconway wrote:
         | Pretty common in the UK. I think iMessage is common in English
         | speaking countries with high iPhone usage.
        
           | gmac wrote:
           | I use SMS/iMessage for most one-to-one messaging, but never
           | for group chats. For groups, I use only WhatsApp and a little
           | Signal. I'm in the UK.
        
             | Aloha wrote:
             | I got into Telegram for group chat, I was surprised at the
             | saturation of WhatsApp when I went overseas.
        
           | tremarley wrote:
           | It's common in the UK, but it isn't the most used messaging
           | app.
           | 
           | WhatsApp is more common in the UK
        
         | piltdownman wrote:
         | WhatsApp is almost the de-facto standard for messaging in
         | Europe, with cash transfers usually seconded to Revolut.
         | 
         | iMessage in the US is, to put it bluntly, a self-selecting
         | cult. The amount of articles, podcasts and dating vlogs that
         | detail how common it is to straight up discount a member of the
         | opposite sex from dating based on not having an iPhone is
         | testament to this.
         | 
         | In an OKCupid Poll (which is about as transparent as dating
         | bigdata ever got) 27% of respondents felt that green bubbles
         | were less desirable than _mansplaining_ in terms of
         | dealbreakers in a potential partner...
         | 
         | https://www.androidauthority.com/green-bubble-phenomenon-102...
         | https://www.cnet.com/culture/iphone-or-android-your-phone-ch...
         | https://nypost.com/2019/08/14/sorry-android-users-these-ipho...
        
         | pb7 wrote:
         | >Even Japan, with their love with iPhones, uses a homegrown
         | service for their messaging needs.
         | 
         | Meanwhile Europe uses another US tech giant's service. The
         | simple answer is that most of Europe is not wealthy enough to
         | afford iPhones and not adept enough at developing competing
         | services without first kneecapping competition with regulation.
        
           | nixass wrote:
           | So if people had more money (which in western Europe they
           | already do) they'd be buying more iPhones? Get out of here..
        
             | pb7 wrote:
             | European countries that have high disposable income like
             | the US have higher market share of iPhones. In general,
             | iPhones owners are wealthier across the board than Android
             | phone owners.
        
           | Vt71fcAqt7 wrote:
           | LINE isn't actually owned by Japanese anyway.
        
         | jbm wrote:
         | LINE is as homegrown as Tiktok with a front-end built by an
         | American dev. It was initially owned by a Korean company
         | (Naver), and a lot of the wikipedia article reads like a
         | hagiography.
         | 
         | Calling LINE a win over iMessage is a huge stretch. The privacy
         | policies on LINE were not good at all when I last looked at it
         | several years ago; transferring your account from one phone to
         | another was (is?) really annoying, and getting a username isn't
         | necessarily that easy.
         | 
         | Say what you want, but Apple didn't punish me as much for
         | having moved from Japan to Canada.
        
       | jamesrr39 wrote:
       | No real surprise about iMessage and Bing. They are not dominant
       | communication methods/search engines at all, at least within my
       | social circles (in Sweden).
       | 
       | Some useful info about who the gatekeepers are/which parts of
       | their platforms have been designated at gatekeeping:
       | https://digital-markets-act.ec.europa.eu/gatekeepers_en .
       | Includes a nice diagram!
        
         | cgearhart wrote:
         | The diagram was helpful. Have you seen anything similar that
         | summarizes what it means for services to be designated this
         | way?
         | 
         | As an aside, it strikes me as vaguely protectionist to see that
         | it's only 6 companies and none of them are European... (maybe
         | that's a hot take?)
        
           | yorwba wrote:
           | It's the opposite of protectionism. European competitors for
           | these services existed at some point, but because they lacked
           | the advantage of a sufficiently large home market and didn't
           | get any extra protection to make up for it, they didn't do as
           | well.
           | 
           | Depending on the strength of network effects, they either
           | quickly lost users to the biggest platform, saw the writing
           | on the wall and took an acquisition offer instead, or
           | continue to hold their ground within a particular niche where
           | expanding quickly is difficult (for both foreign and local
           | companies).
           | 
           | Any new European internet companies wishing to make it big at
           | home will probably need to concentrate mainly on the US
           | market first in order to have those same network effects work
           | in their favor instead of against them.
        
           | jamesrr39 wrote:
           | Not a diagram, but here is the summary of obligations:
           | https://digital-markets-act.ec.europa.eu/about-
           | dma_en#what-d...
           | 
           | > Examples of the "do's": gatekeepers will for example have
           | to:
           | 
           | > - allow third parties to inter-operate with the
           | gatekeeper's own services in certain specific situations;
           | 
           | > - allow their business users to access the data that they
           | generate in their use of the gatekeeper's platform;
           | 
           | > - provide companies advertising on their platform with the
           | tools and information necessary for advertisers and
           | publishers to carry out their own independent verification of
           | their advertisements hosted by the gatekeeper;
           | 
           | > - allow their business users to promote their offer and
           | conclude contracts with their customers outside the
           | gatekeeper's platform.
           | 
           | >
           | 
           | > Example of the "don'ts": gatekeepers will for example no
           | longer:
           | 
           | >
           | 
           | > - treat services and products offered by the gatekeeper
           | itself more favourably in ranking than similar services or
           | products offered by third parties on the gatekeeper's
           | platform;
           | 
           | > - prevent consumers from linking up to businesses outside
           | their platforms;
           | 
           | > - prevent users from un-installing any pre-installed
           | software or app if they wish so;
           | 
           | > - track end users outside of the gatekeepers' core platform
           | service for the purpose of targeted advertising, without
           | effective consent having been granted.
           | 
           | ---
           | 
           | > As an aside, it strikes me as vaguely protectionist to see
           | that it's only 6 companies and none of them are European...
           | (maybe that's a hot take?)
           | 
           | Simply put, there are no European companies on this level. If
           | you want a phone, you are going to have to choose Android or
           | iOS. To chat with people on your new phone, you will use what
           | your friends & family are on - most often WhatsApp. When you
           | want to search something on the internet, for most people
           | it's going to be the default search engine, so Google Search.
           | And when you want to go on a Social Network, it's going to
           | be... etc, etc. The EU is of course part of the western world
           | and so has not had the same requirements to develop their own
           | companies, or lock American companies out, like China/Russia.
           | 
           | Perhaps the closest that could come to mind could be some
           | messaging apps, e.g. Threema, or perhaps Mastodon as a social
           | network (sure, it's federated, but anyway...). But these
           | don't qualify as they are nowhere near big enough.
           | 
           | Finally, I'm quite optimistic about the DMA; not just for
           | consumers in the EU but also in the US and worldwide. I feel
           | there has been significant consolidation of market power and
           | stagnation/coming stagnation, and competition is often
           | considered the way to break out of this. Perhaps we will see
           | a new generation of companies and ideas and more options for
           | both consumers and small/medium businesses in the future.
        
       | junaru wrote:
       | > EU probe found that iMessage falls outside the legislation
       | because it is not widely used by businesses.
       | 
       | Proving once more EU loyalties lie not with the people.
        
         | bilbo0s wrote:
         | To be fair to the EU, it's not widely used by people in the EU
         | either.
         | 
         | Part of the issue is that here in the US we think Apple is
         | bigger than it is. Maybe it's an important messaging network
         | here in the US, but everywhere else, it's just a phone. A nice
         | one. But still just a phone.
        
           | crazygringo wrote:
           | To be fair, it's not "just a phone". iPhone integrates with
           | the whole Apple ecosystem, so I can copy text on my phone and
           | paste it on my Mac without thinking about it, or AirDrop a
           | large file, or use it as a remote control for my Apple TV,
           | and so forth.
           | 
           | It's just as much part of the Apple ecosystem everywhere in
           | the world, even if you don't use iMessage. You're not getting
           | anything like that if you're using Android and a PC. Which
           | may be fine depending on your needs. But iMessage isn't the
           | only differentiator here.
        
             | pelorat wrote:
             | Not a lot of people here uses a Mac either. Why spend 1500
             | euros on a Mac when you can buy a windows laptop for
             | 500-700 that does everything the Mac does.
        
               | kube-system wrote:
               | Because it offers a premium experience and NA buyers have
               | a 50% higher disposable income than EU buyers.
        
               | pb7 wrote:
               | Why buy an Audi when a Volkswagen does the same thing for
               | 50% of the cost?
        
               | crazygringo wrote:
               | Because it tends to last for 2-3 times as long and still
               | holds resale value when you finally choose to upgrade.
               | 
               | Because of this, entry-level Macs are often actually
               | cheaper in the long run -- and with the M chips they're
               | faster too. And of course generally provide a much
               | higher-quality experience, like trackpad quality, screen
               | quality, etc.
        
         | FirmwareBurner wrote:
         | Not really. If I'm a business and need to contact my customers
         | and can just call them or text them on SMS or third party
         | messenger platforms. Apple does not gatekeep me from reaching
         | out to them. But if I'm a business and want to sell my
         | customers an app, then Apple is the gatekeeper for the iOS
         | platform, as I can't distribute my app to my customers with
         | Apple devices any other way.
         | 
         | Similar with people. In EU nobody I know defaults to iMessages
         | so it's not a big issue here.
        
         | lxgr wrote:
         | If the European Commission were to regulate something that
         | almost nobody in the EU actually uses, Apple probably would
         | have an easy time convincing courts that the EC overstepped
         | their mandate.
        
       | bni wrote:
       | Chat protocols being standardized would be way more useful for me
       | as a user than having "alternate app stores".
       | 
       | Many app stores is actually a negative for me, going by my
       | experience from Windows gaming.
        
         | kj99 wrote:
         | This - they should just mandate RCS, or maybe actually invest
         | in developing a modern European standard and then mandate that.
         | It's not like they don't have research universities with CS
         | departments who could be part of a standards body.
         | 
         | I don't mean they should limit alternatives - just that they
         | should require a modern, E2EE standard on all phones, and then
         | we can all just shut up about this.
        
           | troupo wrote:
           | > they should just mandate RCS
           | 
           | RCS doesn't have e2ee in the standard.
        
             | kj99 wrote:
             | Agreed. Which is why I think they should come up with an
             | official standard that does.
        
           | wkat4242 wrote:
           | Or matrix. It's really great and it can interface with most
           | other networks already.
        
           | bni wrote:
           | No please don't mandate a specific protocol (that probably
           | suck!) instead require the successful/important protocol tho
           | become interoperable.
        
             | kj99 wrote:
             | If you mandate that the winning protocol be interoperable
             | you end forward progress on that protocol.
             | 
             | If you mandate an official protocol be available alongside
             | others, that protocol can be kept up to date by committee.
        
           | dbbk wrote:
           | It won't be mandated but iOS is getting RCS so we can all
           | move on
        
         | kube-system wrote:
         | We already had messaging standards, but people migrated to
         | other options because they liked the features/price/etc of
         | other options.
         | 
         | https://xkcd.com/927/
        
         | offices wrote:
         | >going by my experience from Windows gaming.
         | 
         | Could you elaborate? Steam is a negative and Microsoft Store is
         | a positive experience?
        
           | pbmonster wrote:
           | They probably mean it's annoying to be forced to get the EPIC
           | store or battle.net just for the 1-2 interesting games that
           | are not on Steam.
        
             | Ajedi32 wrote:
             | Correct. But at the same time GP is right that without the
             | freedom to have alternative "app stores" on Windows, Steam
             | couldn't exist.
        
         | amelius wrote:
         | Funny thing is that in the telecommunications act it was
         | actually enforced that telecom operators had to interoperate.
         | What's old is new again.
        
         | pbmonster wrote:
         | > way more useful for me as a user than having "alternate app
         | stores"
         | 
         | It's not only alternative app stores. It's browsers with ad-
         | blockers, youtube clients that auto-skip sponsor messages in
         | the middle of videos and apps for $0, that cost money on the
         | main app store - although their code is open source.
        
           | freedomben wrote:
           | > _apps for $0, that cost money on the main app store -
           | although their code is open source_
           | 
           | Interesting, I'm generally very opposed to Apple's way, but
           | this sounds like a real unexpected benefit (silver lining on
           | the cloud maybe?). It enables what I've long asked for from
           | devs, mainly that they make the source available to paying
           | customers.
        
             | pbmonster wrote:
             | Maybe I'm misunderstanding, but I think I mean something
             | else. I'm talking about this phenomenon:
             | 
             | A software project is using an open source licence. And app
             | gets made for Android, and because of culture or GPL, the
             | app is open source, too. But on Google Play, the app costs
             | money, contains ads, or there is sub-features, that you
             | only get if you pay a (one time/monthly) fee.
             | 
             | But because it's trivial to sideload on Android, I can just
             | get the app from github (or from the open source app store
             | FDroid) and install it myself, for free. No ads, no locked
             | content.
        
         | dktp wrote:
         | The fact that the software I have on my Mac is not tied to what
         | I can download from Apple Store is basically the sole reason
         | it's useful to me
        
         | lxgr wrote:
         | Fortunately the EU is mandating both!
         | 
         | > Many app stores is actually a negative for me
         | 
         | Just don't use them, then! They're not mandatory for consumers.
        
           | bni wrote:
           | Until the app I really want require me to install their own
           | crapware store/launcher.
           | 
           | Or even worse, that utility apps that are needed in daily
           | life require their own "store"
        
             | sircastor wrote:
             | While I don't think we'll see Meta do this for their apps,
             | I do expect (if they can stomach the cost) Epic and Valve
             | to build their own stores.
             | 
             | Epic didn't have much success getting Android users to
             | sideload Fortnite, so I don't know how well it will go for
             | either, but I know that gamers are a dedicated bunch and
             | both Valve and Epic want to have the user-level connection.
        
               | danaris wrote:
               | From what I've seen, one of the requirements of a
               | competing App Marketplace on iOS is that they allow any
               | developer to submit apps to them--I'm unclear on whether
               | they can restrict by category (eg, only allow games), but
               | AIUI they can't just restrict their own marketplace to
               | selling the apps they themselves publish.
               | 
               | This is a very interesting requirement, and will
               | definitely at least make companies like Epic, Valve, and
               | Facebook pause and think before deciding whether they
               | actually want to be running an App Marketplace.
        
             | kevingadd wrote:
             | Then don't install them. The iOS app store is full of
             | competition, plus shameless rip-off apps that got past
             | review.
        
       | jerojero wrote:
       | The usage of iMessage in Europe is vastly inferior to the usage
       | of it in America.
       | 
       | I think that was a reasonable argument from Apple and the
       | European Commission agreed.
       | 
       | But the thing is, apple obviously wants for people to use iPhones
       | in Europe and to use their services just like in America. But
       | they are now very much aware that this sort of market dominance
       | won't come for free like it does in the USA.
        
         | marcellus23 wrote:
         | I'm curious, in what sense did it come "for free" in the USA?
        
           | zamadatix wrote:
           | In that the EU does not sit idle once you become a
           | significantly popular player in a given market, not in the
           | sense that they were given free userbase. E.g. in this case
           | if iPhones became more popular then they'd have to open up
           | iMessage where as in the US having market dominance comes
           | with significantly fewer strings attached.
        
           | ghusto wrote:
           | In the U.S.A., people use iMessage by default, because they
           | use text messaging. People don't use texts in Europe (we use
           | WhatsApp and similar, but WhatsApp by a long margin).
           | 
           | The reason people still use texts in the U.S.A. is up for
           | debate, and it's something I've thought about for a long
           | time.
        
             | hwbehrens wrote:
             | I think it's a historical artifact -- by the time that
             | iMessage launched, the US was well into the phase of free,
             | unlimited texting, so there was no barrier to "just
             | texting". Since there was _also_ no barrier (in terms of
             | costs, subscriptions, or installation friction) to using
             | iMessage, it was a drop-in upgrade of the user experience
             | for SMS.
             | 
             | In contrast, I _still_ have to pay a fee to send SMS
             | messages to my European relatives, so there 's a financial
             | incentive to overcome that initial friction to switch
             | messaging provider.
        
               | eitally wrote:
               | Agreed, and additionally, at that time there were no
               | significant SMS alternatives in the US, most people had
               | dumb phones, and no messaging apps came with the sort of
               | supplementary features we have grown accustomed to in the
               | past ten years.
        
               | freedomben wrote:
               | > In contrast, I still have to pay a fee to send SMS
               | messages to my European relatives
               | 
               | Oh wow, yeah that's definitely a big reason people would
               | use what's app instead. That's wild to think about and
               | makes no sense. Any idea why that is? Is it regulatory
               | reasons maybe?
        
               | lxgr wrote:
               | The reason is simply that phone calls across Europe were
               | and are usually not free/included in flat rate plans.
               | Telcos just never found a way to agree on something that
               | makes sense: It's quite common to get unlimited domestic
               | calls, but pay 10-30 cents per minute to a neighboring
               | country.
               | 
               | Nobody (other than businesses) actually pays that; people
               | just ended up using WhatsApp for both calls and texts
               | instead.
               | 
               | So in a way it's the absence of regulation: Data roaming
               | is free within the EU, thanks to a corresponding EU
               | regulation; before that, it wasn't unusual to pay more
               | than EUR 10 per Megabyte (yes, Megabyte, not Gigabyte).
        
               | kj99 wrote:
               | You'd think the EU might want to harmonize regulations
               | around billing calls between countries!
        
               | Denvercoder9 wrote:
               | Regulation 2018/1971 limits the price for outgoing calls
               | within the EEA to 0.19 ct/minute (excl. VAT).
               | Interestingly enough, there doesn't seem to be a limit on
               | incoming calls, though most providers don't charge for
               | incoming calls.
        
               | lxgr wrote:
               | There's no charge for incoming calls from abroad while at
               | home: All EU countries use "caller pays" billing (unlike
               | the US, which historically has used shared cost for
               | mobile phones).
               | 
               | That's why there are prepaid SIMs without a monthly fee
               | and unlimited incoming calls: The caller's operator pays
               | the called operator a termination charge by the minute.
               | 
               | There is an incoming call charge while roaming, the
               | rationale being that the caller doesn't know where you
               | are and needs predictability in pricing (so the called
               | party pays for the leg from their home country to where
               | they are), but the EU has capped that to zero within the
               | EEA.
        
               | drexlspivey wrote:
               | Because you don't get free SMS for other countries, do
               | you have free SMS with Canada in the US?
        
               | gst wrote:
               | Yes. Most of the plans of the provider that I use in the
               | US (T-Mobile) include free SMS and MMS to any country
               | (also free data roaming in almost any country). I think
               | it's similar for other providers (Verizon and AT&T), but
               | I'm not sure as I'm not familiar with their plans.
        
               | dopa42365 wrote:
               | How much does the cheapest mobile plan that offers "free
               | and unlimited" texting cost in the US? Quick look at
               | t-mobile shows $15/month for unlimited texts.
               | 
               | So much for "free" :)
        
               | nemomarx wrote:
               | I think they mean free at the point of text, ie not
               | paying per message, not that the plan is free.
               | 
               | Wouldn't 15 be pretty cheap for a phone plan anyway?
               | That's less than Netflix costs now?
        
               | GeekyBear wrote:
               | > by the time that iMessage launched, the US was well
               | into the phase of free, unlimited texting
               | 
               | The iPhone itself launched with unlimited data, but
               | limited text messages.
               | 
               | > keep in mind that AT&T's default rate plans for the
               | iPhone don't include unlimited SMS messages: they include
               | 200 messages per month unless you add an extra-SMS plan.
               | Chatting this way can easily rack up your SMS charges if
               | you're not careful.
               | 
               | https://arstechnica.com/gadgets/2007/07/iphone-review/8/
               | 
               | When iMessage launched as part of iOS 5, free unlimited
               | SMS was still not a normal thing.
               | 
               | > iMessage is Apple's answer to SMS and MMS--a way to
               | send text and multimedia messages to other iOS device
               | users without relying on a cell carrier. Any kind of
               | text-type message between iOS users can be sent for free
               | in unlimited amounts without chipping away at those
               | overpriced text messages that you pay for through your
               | carrier.
               | 
               | https://arstechnica.com/gadgets/2011/10/ios-5-reviewed-
               | notif...
        
               | filmgirlcw wrote:
               | > When iMessage launched as part of iOS 5, free unlimited
               | SMS was still not a normal thing.
               | 
               | It wasn't universal on all wireless plans, for sure, but
               | by 2011, in the U.S., it was definitely more common that
               | at least for smartphone plans, which were starting to
               | shift into charging for amounts of data usage rather than
               | blanket "unlimited" buckets and were also starting to
               | charge extra fees for tethering (this is also the time
               | that LTE became real and usable in the U.S.), you'd get
               | unlimited or seemingly nearly unlimited messaging plans
               | as part of the fee.
               | 
               | Carriers had been offering large or unlimited text plans
               | for years at this point -- my SideKick in high school had
               | unlimited texting as part of the $20 a month fee that
               | T-Mobile charged on top of the minutes plan to operate
               | the software. BlackBerry took advantage of this too with
               | its BIS plans on carriers and the "free texting" lure of
               | BlackBerry via BBM and SMS was a big selling point of
               | those devices for sure.
               | 
               | But the key here is "for smartphone plans." You still had
               | a lot of non-smartphone users in 2011 and so part of the
               | pitch to get them to spend $500 on a phone that would
               | require a $50 a month plan was unlimited texts. iMessage
               | was a nice carrot here
               | 
               | What I think iMessage did was not only spur carriers to
               | cut the SMS fees even further (again, for smartphone
               | plans), but it was a great additional reason to get
               | people to adopt smartphones. Because the sort of unspoken
               | rule was that if you had a smartphone in the U.S., you
               | had unlimited texting. Most people in the U.S. don't text
               | people outside the U.S. so unless you have family or
               | friends in other countries or you do a lot of
               | international business, I think SMS was just sort of an
               | accepted default for a lot of people.
               | 
               | So the timing for iMessage in the U.S. _was_ perfect
               | because it used the same default app everyone used, could
               | work on your Mac or iPad or iPod touch too AND it worked
               | internationally with other iPhones. Plus blue bubbles and
               | the many significant technical and security improvements
               | over the old way. But mostly blue bubbles.
               | 
               | But as the other poster said, the lure of BBM and later
               | WhatsApp in the rest of the world was largely that you
               | could use it internationally for free. And the iPhone
               | didn't get its strong international adoption until after
               | things like WhatsApp had already landed.
               | 
               | The iPhone's initial carrier restrictions didn't start to
               | lift until 2011-ish and 2012 so you had Android growing
               | extremely quickly in Europe and Latin America and Asia,
               | where a thing like WhatsApp (which debuted first on
               | iPhone in 2009, it then came to BlackBerry and then in
               | 2010 Android and Symbian) could grow like a weed and have
               | hundreds of millions of users before most people in the
               | U.S. had even heard of it. (I was on CNN and Fox Business
               | in 2014 explaining what WhatsApp was and why Facebook had
               | just spent $20b on it).
               | 
               | So I think timing on iMessage was perfect for U.S.
               | domination (where iPhone marketshare is over 50% but
               | depending on your demographic/age, is probably even
               | higher) but it might have just missed being the defacto
               | tool in the rest of the world.
        
               | bombcar wrote:
               | More importantly, most Americas _do not text_ anyone
               | outside of the country, and haven 't really ever.
               | 
               | So people had no real reason to move off of texting,
               | because it just worked, and Apple's iMessage just looks
               | like texting seamlessly.
        
               | ghaff wrote:
               | Yeah, as an American who actually knows a fair number of
               | people overseas, there are probably a literal handful of
               | people who I communicate with on a regular basis there
               | and I use a variety of channels but SMS/iMessage works
               | fine one a day-to-day basis for most folks.
        
               | Arrath wrote:
               | As an American with European and Australian friends,
               | they're the ones who got me into using WhatsApp.
        
               | happyopossum wrote:
               | > More importantly, most Americas do not text anyone
               | outside of the country, and haven't really ever
               | 
               | As a dual-citizen of Canada and the US, I'd have to say
               | that's massively overgeneralized. Pretty much every
               | Canadian I know regularly texts with Americans (iMessage
               | or not), which means those Americans are texting with
               | people outside of the Country.
        
               | ninjakttty wrote:
               | You're not refuting his statement. There are massively
               | way more Americans than Canadians.
        
               | mistersquid wrote:
               | > In contrast, I still have to pay a fee to send SMS
               | messages to my European relatives, so there's a financial
               | incentive to overcome that initial friction to switch
               | messaging provider.
               | 
               | In addition to the financial disincentive for SMS in the
               | EU, communications iMessage to iMessage are E2EE whereas
               | SMS messages are not, even in the context of iMessage to
               | SMS and vice versa.
               | 
               | Also also, Whatsapp's E2EE is not as reassuring given
               | Meta/Facebook owns Whatsapp.
        
               | amatecha wrote:
               | Yeah, actually until I finally haggled for a better plan
               | maybe ~5 years ago, it used to cost me $0.25 to send an
               | SMS to anyone, even in my own country (Canada)...
        
             | ghaff wrote:
             | Aside from status-conscious teenagers (eww, green vs. blue)
             | pretty much no one in the US cares whether you're on
             | standard SMS vs. iMessage. But I pretty much only use
             | WhatsApp and Facebook Messenger with friends overseas.
        
             | mrweasel wrote:
             | One really weird way that you can see that is looking at
             | Denmark, which has historically been used as a test market
             | for telcos. SMS was practically free when iMessage was
             | announced, not entirely, but enough people had unlimited
             | SMS plans at that time. Denmark was the testing ground for
             | different phones and pricing plans, better to screw up in a
             | market with 5 million people, compared to one with 80
             | million.
             | 
             | I believe that the "free" SMSs at the time is a pretty big
             | reason why iMessage is huge in Denmark, but not in the
             | countries surrounding us. It's not the biggest messaging
             | platform, that would be Facebook and Facebook messenger,
             | not WhatsApp, Telegram or Signal. It seems like people want
             | Europe to be all in on "alternative" platforms, but it's
             | frequently all Facebook properties.
        
             | hombre_fatal wrote:
             | US was a first-mover and had early telcom penetration, so
             | SMS became culturally ubiquitous since it was the tech of
             | the era. Late-movers could skip that and go straight to
             | data-based telcoms and never had to deal with the critical
             | culture mass of SMS while the US was stuck bolting on to
             | and bridging SMS.
             | 
             | It's like being able to skip over copper and go straight to
             | fiber optics.
        
               | inkyoto wrote:
               | > US was a first-mover and had early telcom penetration,
               | so SMS became culturally ubiquitous since it was the tech
               | of the era.
               | 
               | Telco penetration - yes, the US had a upper hand. SMS
               | (and messaging) - no, the US lagged behind for many
               | years.
               | 
               | DAMPS (the 2nd generation mobile standard in the US) and
               | early CDMA US networks did not support SMS/text messaging
               | at all whereas European telco users had already been
               | happily texting each other since the introduction of GSM
               | (2G, early 90s). Americans used the phone answering
               | machines and the voicemail instead, which has been widely
               | depicted in Hollywood movies and was a source of
               | amusement for non-US watchers.
               | 
               | GSM was later introduced in the US with very limited
               | coverage on east and west coasts to support roaming for
               | European users (roaming was non-existand in DAMPS and in
               | CDMA networks, either) and operated on a frequency band
               | (1900 MHz) that was incompatible with GSM 2G 900/1800 MHz
               | bands and required a tri-band handset but it introduced
               | SMS to the US mobile networks users for the first time.
               | 
               | There was also a pricing barrier that hampered adoption
               | of SMS in the US - European and Asian users had to pay
               | for SMS's they have sent, but not receive one (the cost
               | was zero), whereas the US users had to pay to send AND to
               | receive text messages. Gradually, 3G came to the US,
               | brought SMS out of the box, gradually replaced DAMPS and
               | CDMA networks in the US and the US users got SMS out of
               | the box.
               | 
               | The US did not lead the cultural revolution that SMS had
               | brought about in Europe/Asia.
        
             | Kipters wrote:
             | In Italy, in 2005-2007 text messages were WIDELY used by
             | teenagers in (like me at the time) too - they weren't free
             | but really cheap (4000 for 2EUR/month) so pretty much
             | everyone used them.
             | 
             | Then a couple years later... gone, replaced by WhatsApp.
        
               | pmontra wrote:
               | I remember that. Zero Euro is much better than two Euro
               | so SMSes where dropped. We were paying for data anyway.
        
             | mixmastamyk wrote:
             | What is the functional difference between imessage and
             | whatsapp? I only see a different provider.
        
         | artimaeis wrote:
         | Even in the US it's very rarely used by business, which is what
         | the article cited as the main reason.
         | 
         | > the EU probe found that iMessage falls outside the
         | legislation because it is not widely used by businesses
         | 
         | Apple does offer a specific service for businesses, Apple
         | Messages for Business, but their documentation claims it's
         | actually different from iMessage:
         | 
         | https://register.apple.com/resources/messages/messaging-docu...
         | 
         | > Apple Messages for Business differs from the widely known
         | iMessage by being a business to end-user service. Additionally,
         | the encryption mechanism slightly differs from a traditional
         | iMessage.
         | 
         | Given that businesses can interface with AMfB using APIs rather
         | than the Messages app on an Apple device, it seems that would
         | fall pretty far outside the iMessage gatekeeping definition.
        
         | currymj wrote:
         | it's too bad, i was hoping the USA could free ride off European
         | regulation. i would like to see an iMessage app for Android.
         | 
         | for me, it's the opposite of the teenager status issues.
         | 
         | rather, a lot of older people seem not capable of understanding
         | the difference between iMessage amd SMS - not colorblind, but
         | they seem to not perceive green vs blue bubbles even after it
         | is pointed out. and this has caused me big practical problems
         | communicating with family due to failed message delivery (both
         | SMS and iMessage).
        
           | zer0zzz wrote:
           | Even with eu regulations I can't see a path to iMessage for
           | android.
        
       | retskrad wrote:
       | I believe the assertion suggesting that iMessage plays a pivotal
       | role in the success of the iPhone and contributes significantly
       | to Apple's business is inaccurate. The iMessage platform, in
       | itself, does not possess an inherent quality that renders the
       | iPhone more appealing to consumers. On the contrary, it is the
       | iPhone's inherent appeal that enhances the attractiveness of
       | iMessage. The prestige of the iPhone imparts a certain allure to
       | iMessage, establishing a relationship where the iPhone acts as
       | the catalyst for iMessage's appeal, rather than the reverse. This
       | is why the the iPhone is still a status symbol among the middle
       | class and richest people in the EU, Asia and India - even though
       | they couldn't care less about iMessage over there.
        
         | troupo wrote:
         | > This is why the the iPhone is still a status symbol among the
         | middle class and richest people in the EU
         | 
         | wat?
         | 
         | iPhone costs as much as an equivalent Android (and has for some
         | time), and since you can get it with your phone subscription
         | for a rather low monthly payment, it hasn't been a status
         | symbol for a decade or more.
        
           | FirmwareBurner wrote:
           | _> iPhone costs as much as an equivalent Android _
           | 
           | Only flagships, But decent Androids can be had for much less
           | than an iPhone. Like the Samsung A54 for example. Apple
           | doesn't have ~300 Euro phones with OLED screens in its offer.
        
             | troupo wrote:
             | Yes, but that doesn't make them "status phones for middle
             | class people". The latest iPhone 15 can be had for 30
             | EUR/month even in Sweden (Sweden is very expensive) [1].
             | That's a single lunch for two.
             | 
             | [1]
             | https://www.tre.se/handla/mobiltelefoner/apple/iphone-15
        
               | FirmwareBurner wrote:
               | Sweden also has some of the highest salaries in
               | Europe/the world, that's why they're not a status symbol,
               | because even a pizza delivery boy can afford an iPhone 15
               | Pro Max.
               | 
               | But they very much are a status symbol in less developed
               | countries with lower wages: Eastern Europe, Latin
               | America, etc. Lower and middle class people there will
               | save for over a year just to get the latest iPhone, which
               | is why there's a huge market there for clones.
        
               | troupo wrote:
               | The original claim was about "the EU" as a whole. Now
               | it's "less developed countries with lowest wages".
               | 
               | Even in Eastern Europe it's much less of a status symbol
               | than let's say 10 years ago: installment plans are much
               | more affordable to a larger part of the population.
               | Source: am from Eastern Europe (though I live in Sweden
               | now).
               | 
               | > Lower and middle class people there will save for over
               | a year just to get the latest iPhone
               | 
               | Yup, because the poor unwashed masses don't have
               | discounts, instalment plans or phones included with
               | subscriptions. Oh wait, they do.
        
               | FirmwareBurner wrote:
               | Affordable doesn't mean financially sound. Going in debt
               | to buy a phone you can't afford outright in cash, means
               | you're too poor to afford it, that's why is a status
               | symbol.
        
             | acdha wrote:
             | > Apple doesn't have ~300 Euro phones with OLED screens in
             | its offer.
             | 
             | Sure they do, the iPhone 12 is still widely available and
             | it's at least twice as fast as an A54.
             | 
             | The prestige argument just hold up when you look at the
             | data unless you scope it to say flagships. Google and
             | Samsung charge just as much, and they have the same
             | decreasingly small prestige that conveys. We're 15 years
             | into the touchscreen era so you're just not impressing
             | anyone.
        
               | dns_snek wrote:
               | iPhone 12 costs almost twice as much as Samsung A54.
        
               | threeseed wrote:
               | At least here in Australia for RRP, iPhone 12 is 20% more
               | expensive.
        
               | FirmwareBurner wrote:
               | _> Sure they do, the iPhone 12 is still widely available
               | and it's at least twice as fast as an A54._
               | 
               | The iPhone 12 doesn't cost 300 Euros, it's 500 Euros and
               | only comes with a dinky 64GB RAM base vs 128GB on the
               | cheaper Samsung.
        
             | GeekyBear wrote:
             | > decent Androids can be had for much less than an iPhone
             | 
             | The Android ecosystem didn't have a $399 Android device in
             | 2016 that is still getting first party security updates
             | today.
             | 
             | The 2016 iPhone SE has worked out to ~$50 per supported
             | year.
        
               | FirmwareBurner wrote:
               | Non techie people who buy phones in the real world don't
               | care about stuf they can't see or feel or don't
               | understand, like long SW updates, since it's not like
               | Androids stop working once you stop getting updates.
               | 
               | They do care about stuff the can actually see, like
               | having big bright high resolution OLLED display, not that
               | dim low-res display on the SE pulled straight out of a
               | 2008 parts bin.
               | 
               | Especially that phones are now the main computing and
               | content consumption platforms for most people. and if you
               | put a 6.2 inch 1000 nits 1080p OLED vs 4.7 inch 720p 400
               | nits IPS, the difference will be as big as the grand
               | canion and sway purchasing decisions way more than years
               | of SW updates.
        
               | GeekyBear wrote:
               | > Non techie people who buy phones in the real world
               | don't care about stuf they can't see or feel or don't
               | understand
               | 
               | Non techie folks care when their insecure phone allows
               | something as important as their bank account to be
               | hacked.
               | 
               | The original Google Pixel also came out in 2016, and was
               | completely dropped from support at the end of 2019.
        
               | FirmwareBurner wrote:
               | _> Non techie folks care when their insecure phone allows
               | something as important as their bank account to be
               | hacked. _
               | 
               | How many times are we gonna play this boogieman card? As
               | if everyone gets their bank account instantly emptied by
               | hackers the moment their Android is a day out of it's
               | support window.
               | 
               | How many times has that actually happened to users of
               | older un-updated Androids in the real world, documented?
               | I know about over half a dozen people with out of date
               | Androids and they seem to still be solvent with their
               | banks accounts intact. One of them is me.
               | 
               | Hackers in the real world wanting to steal your savings
               | are more likely to use phishing to get you to hand over
               | your banking credentials voluntarily, rather than to
               | build some elaborate malware targeting some unpatched
               | flaw in your phone's OS to steal your banking
               | credentials. Not that the latter isn't a risk, but it's
               | being blown way out of proportion.
               | 
               |  _> The original Google Pixel also came out in 2016, and
               | was completely dropped from support at the end of 2019._
               | 
               | We're talking here about buying modern phones today, not
               | buying phones from the past. Google and Samsung did a 180
               | recently where they promise 7 years of updates to their
               | lates phones. What argument are you gonna use 6 years
               | from when those phones will still get updates?
        
           | lxgr wrote:
           | > since you can get it with your phone subscription for a
           | rather low monthly payment
           | 
           | This is not (anymore) how people buy their phones in many
           | countries. Even on relatively expensive post-paid plans in
           | some European countries, you don't get a discounted phone
           | anymore: All they offer is an interest-free installment plan.
           | 
           | > iPhone costs as much as an equivalent Android
           | 
           | What's an equivalent iPhone to e.g. a Galaxy A54 (~1 year
           | old, EUR ~300-350)?
           | 
           | The iPhone SE (2022) is twice as old and starts at EUR 500.
        
             | danaris wrote:
             | I think you may have misunderstood the GP.
             | 
             | Apple offers the ability to buy the iPhone with $0 down
             | over (IIRC) 24 months--making that iPhone SE cost
             | ~$21/month.
             | 
             | It has nothing to do with the contract discounts that phone
             | providers used to offer.
        
               | lxgr wrote:
               | > It has nothing to do with the contract discounts that
               | phone providers used to offer.
               | 
               | It has a lot to do with that. Many US providers offer
               | significant discounts on iPhones when buying them on a
               | (new or renewed) contract. This was a very commonplace
               | thing in Europe as well, but I believe it's become less
               | common.
               | 
               | Installment payments change nothing about the base price.
        
               | danaris wrote:
               | No, that's true; they don't.
               | 
               | But they still make it much more accessible to buy an
               | iPhone for someone who doesn't have EUR500 or $1000 or
               | whatever _at one time_ to comfortably spend on one.
               | 
               | The idea that iPhones could be a meaningful "status
               | symbol" by this point in their lifetime, given all the
               | ways one can obtain one cheaply _if that is what one
               | wants_ , and the percentage of people who own them, just
               | doesn't hold up under scrutiny. It's a meme repeated by
               | people who need some reason to believe that people don't
               | buy Apple's products on their own merits--much like the
               | idea that it's a "cult".
        
               | lxgr wrote:
               | You can finance expensive cars too - does that make them
               | any less of a status symbol?
               | 
               | Financing doesn't make anything cheaper relative to its
               | alternatives (given that they can also be financed).
        
               | danaris wrote:
               | If you can't see the huge difference between "you can pay
               | $1500+/month to own an expensive car" and "you can pay
               | $30/month to own an iPhone" in terms of accessibility,
               | then I'm not sure what to say.
        
             | troupo wrote:
             | > All they offer is an interest-free installment plan.
             | 
             | Which even in Sweden (one of the most expensive countries
             | in Europe) is often as low as a lunch for two:
             | https://www.tre.se/handla/mobiltelefoner/apple/iphone-15
             | 
             | > What's an equivalent iPhone to e.g. a Galaxy A54 (~1 year
             | old, EUR ~300-350)?
             | 
             | There might not be, which doesn't make iPhone a "status
             | symbol among the middle class and richest people in the
             | EU". It's literally just a phone.
        
               | lxgr wrote:
               | Lunch being expensive too in Sweden does not make the
               | iPhone more affordable across Europe. In some European
               | countries an iPhone SE costs a third of the average
               | monthly net salary.
        
         | tremarley wrote:
         | 'iMessage plays a pivotal role in the success of the iPhone and
         | contributes significantly to Apple's business is inaccurate.'
         | 
         | If you ask many iPhone users why they use an iPhone rather than
         | an Android. They would tell you iMessage first.
         | 
         | Many iPhone users won't even consider an Android, only because
         | of iMessage and no other reason.
        
           | SSLy wrote:
           | Re-read parent's last sentence.
        
           | wkat4242 wrote:
           | Not in Europe. Almost nobody uses iMessage here. It's because
           | the marketshare of Apple is much lower in most EU countries.
           | 
           | I'm glad because I use android also.
        
           | threeseed wrote:
           | > If you ask many iPhone users why they use an iPhone rather
           | than an Android. They would tell you iMessage first.
           | 
           | Likewise if you ask many iPhone users they _won 't_ tell you
           | iMessage first.
           | 
           | That's the magic and wonder of meaningless anecdotes.
        
         | HDThoreaun wrote:
         | iMessage popularity has little to do with status and everything
         | to do with iPhone users refusing to use other messaging apps.
         | If you want to text an iPhone and you don't have iMessage
         | chances are you will be forced to use sms which is utterly
         | trash. I've been unable to convince my friends to use a
         | messaging app so if I want to text them I pretty much need an
         | iPhone.
        
           | troupo wrote:
           | Strange then that iMessage didn't even qualify for DMA in EU
           | by the number of users? ;)
        
           | lxgr wrote:
           | The fact that it's impossible to convince any of your friends
           | to use something that works with all phones and not just
           | iPhones arguably does have something to do with status.
           | 
           | In Europe, where less than half of all people (across social
           | strata) use iPhones/iOS, this simply doesn't fly, so there is
           | no "green bubble problem".
        
         | breather wrote:
         | I'd say imessage (and facetime) is about half of why I use an
         | iphone in the end. It's just very good at communicating with my
         | social network, which predominately uses iphones.
        
           | ghaff wrote:
           | As someone in the US, it's totally irrelevant. I never use
           | Facetime and Imessage vs. SMS is a just don't care. If I
           | occasionally communicate internationally, it's via Whatsapp
           | or Facebook Messenger.
        
             | breather wrote:
             | > I never use Facetime
             | 
             | Do you ever video chat with friends or family? In my
             | experience this is almost entirely over FaceTime, though
             | zoom had its moment there during the lockdown.
        
               | cozzyd wrote:
               | I use a combination of Google Meet and Whatsapp for video
               | calls...
        
               | ghaff wrote:
               | No. My friends groups will setup free Zoom calls now and
               | then.
        
             | eeghyrdcg wrote:
             | It kind of sounds like you're saying "as a representative
             | sample of people in the US". If this is the case you are
             | wrong -- plenty of people use these services.
             | 
             | If you're just saying "you" then sure whatever, I put salsa
             | on my toast.
        
         | jandrewrogers wrote:
         | I also use WhatsApp and Signal as a daily driver. iMessage is
         | legitimately superior to all other messaging platforms I've
         | used, and it isn't close.
         | 
         | iMessage isn't just a text messaging app, it also serves as a
         | shared application fabric. The many iOS objects and apps are
         | integrated into iMessage as first-class things that can be
         | securely shared and seamlessly collaborated on between groups
         | of people over the iMessage backbone. It isn't just group chats
         | but also group content. If you have non-iMessage users in the
         | group then all of this is disabled and it reverts to being a
         | text message app. I know many average people that live in those
         | collaboration features without even really thinking about it
         | because they work so much more seamlessly than the
         | alternatives.
        
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