[HN Gopher] Prime Video cuts Dolby Vision, Atmos support from ad...
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       Prime Video cuts Dolby Vision, Atmos support from ad tier-and
       didn't tell subs
        
       Author : nickthegreek
       Score  : 86 points
       Date   : 2024-02-12 21:51 UTC (1 hours ago)
        
 (HTM) web link (arstechnica.com)
 (TXT) w3m dump (arstechnica.com)
        
       | 1970-01-01 wrote:
       | 5.1 audio channels is all you really need.
        
         | bombcar wrote:
         | I would be interested to know the _actual_ audio setup of most
         | video watching ...
         | 
         | I suspect that even if you ignore whatever (probably huge?)
         | percentage is on mobile, that much of it comes out of whatever
         | TV speakers are being used.
         | 
         | Even my 7.1 receiver is down to a single laughable channel,
         | because I've not been arsed to fully set it up and a wire is
         | loose.
        
           | stuaxo wrote:
           | Bought a receiver years back, only ever bought two speakers -
           | whole thing isn't plugged in since I moved two years ago,
           | just the little speaker in the TV with no bass.
        
           | solardev wrote:
           | Just wait a few years and you'll be like me, seven speakers
           | and one good ear.
        
           | woobar wrote:
           | My guess is a lot of people with bigger TVs are getting
           | soundbars. They are easy to setup and doesn't require wires.
           | I won't switch from 5.1 setup but if I ever move I would give
           | it a try. Built-in speakers I've used in hotels/airbnbs are
           | not great.
        
           | o11c wrote:
           | I expect most people use at most a soundbar. Which,
           | regardless of what it advertises, is really just 2-3 channels
           | and maybe a subwoofer.
           | 
           | And the rise of phones means there's a lot of stereo or even
           | mono.
        
         | catchnear4321 wrote:
         | just in case anyone is wondering what happened to the audio on
         | their ad tier videos next month...
        
         | juliusdavies wrote:
         | I recently streamed the Taylor Swift Eras concert movie through
         | Apple TV (Dolby Atmos) and Amazon Prime (Dolby DDS I think?) to
         | compare (through a Denon X6200W with a 9.1 speaker setup).
         | 
         | Yes, I paid the $19.89 two times. For science.
         | 
         | The audio quality with Atmos was _substantially_ better.
        
       | echelon wrote:
       | I'd really like for regulators to look at Apple and Amazon and
       | their interest in the film business.
       | 
       | Both of these are propped up on the profits of unrelated business
       | units and offered below cost to viewers.
       | 
       | This behavior has led to existing film studios folding and
       | getting bought out by these giants.
       | 
       | Now they're jacking up prices to healthy levels. They literally
       | just ate an entire unrelated industry because of their scale.
       | 
       | They should be split up again.
        
         | Alupis wrote:
         | Can you elaborate on this a bit? The pricing for the services
         | seem to be in-line with the rest of the industry[1], and I'm
         | not aware of any "block buster" TV Shows or Movies released on
         | either Prime Video nor AppleTV (in fact, Prime Video has one of
         | the biggest TV failures of all time[2] under it's belt, titled
         | "Citadel").
         | 
         | > This behavior has led to existing film studios folding and
         | getting bought out by these giants.
         | 
         | Netflix, Paramount and the rest are swallowing up small
         | productions too.
         | 
         | From an industry-outsider's perspective - now seems to be the
         | best time in history for small, quirky, weird, niche
         | productions to get in front of huge viewership numbers.
         | 
         | [1]
         | https://www.washingtonpost.com/technology/2024/01/29/amazon-...
         | 
         | [2] https://gamerant.com/citadel-prime-video-expensive-
         | failure-e...
        
           | bombcar wrote:
           | Disney did a few "direct to Disney+" releases (and eventually
           | on DVD, Blurry, etc). The third Hotel Transylvania movie was
           | direct to Prime (Amazon bought it fully made).
        
           | sleepybrett wrote:
           | Ted Lasso was an AppleTV+ production. One of the biggest
           | streaming success stories, right up there with your stranger
           | things, etc.
           | 
           | The Boys was an Amazon production. Also a huge success story.
        
         | astrange wrote:
         | Prime Video wasn't a loss leader in order to jack up prices
         | later, it was a loss leader for Bezos to date actresses.
        
           | zie wrote:
           | I have no idea how true this is, but it's 100% funny even if
           | not true, so YAY for funny at the very least!
        
         | threeseed wrote:
         | > Both of these are propped up on the profits of unrelated
         | business units and offered below cost to viewers
         | 
         | Do you have evidence of this ?
         | 
         | Apple has historically chosen not to use the loss-leader
         | approach.
        
       | tpowell wrote:
       | I'm letting my Prime lapse for the first time in well over a
       | decade. I don't watch Prime Video much, but this rubbed me the
       | wrong way when they're making money hand-over-fist on top of
       | recent Prime increases.
        
         | Larrikin wrote:
         | I don't use Prime Video much either but this was the straw that
         | broke the camels back and made me really consider the value I
         | was getting from Prime. I realized I was actively avoiding
         | buying from Amazon for multiple fears.
         | 
         | Lately fear of getting absolute junk drop shipped from China.
         | 
         | I didn't trust them to get anything to me that was sensitive. I
         | had a hard drive delivered in a static bag and one single
         | bubble.
         | 
         | They still do OK if you have a specific brand or model in mind.
         | Despite HNs insistent that all they do is deliver counterfeit
         | goods, I've never gotten any, just lately cheap junk or
         | occasionally clearly used items being new.
         | 
         | And Prime doesn't even mean two or one day delivery anymore,
         | just free shipping and we'll get it to you when we get it to
         | you.
         | 
         | I'll save the 100+ dollars and just pick up from target when I
         | need something quick.
        
         | A4ET8a8uTh0 wrote:
         | I cancelled when they announced limited ads ( or however they
         | phrased it ) to create new content. I did not watch Prime and
         | was using Amazon less and less ( after actually going through
         | my orders, it turned out not to be enough to spend on Prime
         | membership ) and they still had to balls nickel and dime me. I
         | suppose I should thank them to kinda force me re-evaluate this
         | relationship.
         | 
         | I suppose Cory was right; enshitiffication continues unabated.
         | I am not certain people approach the way I do. Hell, I was
         | ready to drop Sirius after their upcoming changes letter came
         | in, but wife is clearly addicted so baby steps there are
         | needed.
         | 
         | Maybe amazon figured they don't need to be good.
        
         | enobrev wrote:
         | Just dropped it as well after maybe a decade of membership.
         | Waiting an extra couple days for shipments has been fine. We
         | don't trust Amazon as a stow anymore anyway so we don't order
         | much from there.
        
       | zelos wrote:
       | > The Rings of Power... now in HDR10+ for ad-tier users.
       | 
       | I'm not sure even the power of Dolby Vision could make Rings of
       | Power worth watching, though.
        
         | jeffbee wrote:
         | This is the real problem with Prime Video. The first party
         | content is _terrible_.
        
           | dualboot wrote:
           | This is not even remotely true.
           | 
           | Patriot is amazing.
        
             | sleepybrett wrote:
             | Also 'The Boys' is quite popular, 'Bosch' and 'Reacher' are
             | very popular.. there are a few others that do well. If you
             | are old enough think back to the haydays of the network
             | television evening programming. There were hits, there were
             | misses, there was tons of stuff in between. For every
             | 'Friends' there is a 'Two Guys a Girl and a Pizza Place'.
        
               | manquer wrote:
               | For every "Friends" there are _thousands_ of 'Two guys a
               | girl and a pizza'
        
             | jeffbee wrote:
             | There is no accounting for taste of course, but this show
             | appears to have a 35% dislike vote fraction among Google
             | users and 68% favorable on Metacritic. Which puts it
             | objectively well below other Prime shows that I personally
             | think are extremely bad, such as Reacher and Jack Ryan.
        
             | jjulius wrote:
             | >This is not even remotely true.
             | 
             | It's a subjective opinion, therefore entirely true to OP
             | and not even remotely true to you.
        
           | thelastparadise wrote:
           | Turns out gobbling up IP and hitting the print button isn't
           | such a great business model.
           | 
           | Also see: Disney.
        
             | sleepybrett wrote:
             | See also every television/cable network ever. Every season
             | a few shows would rise to the top and a few would get put
             | out of the misery, you just move on and hope the good bets
             | make more money than the bad bets burn.
        
               | jeffbee wrote:
               | I don't get why this would be an issue for Prime. They
               | don't have to fill up a schedule so they can sell ad
               | slots. They can make as little or as much content as they
               | want. They don't need to make a "Veronica's Closet" to
               | cram in between "Seinfeld" and "ER".
        
           | bigstrat2003 wrote:
           | Clarkson's Farm is legitimately good. It's worth checking
           | out.
        
             | Loughla wrote:
             | I'll second this. It also helped me to humanize Jeremy
             | Clarkson as more than just an old oaf.
             | 
             | The moment at the end of the first season when they're
             | totaling up his profit for the year. It is delicious. Top
             | 10 TV moments, when the realization of what he's doing
             | washes across his face.
        
           | melvinram wrote:
           | Jack Ryan and Reacher are pretty good.
        
             | parthdesai wrote:
             | eh, both had great 1st season and then they were terrible
             | in the following seasons.
        
           | MBCook wrote:
           | They've had a few. Marvelous Mrs. Maisel was fantastic. So
           | was Sneaky Pete with Giovanni Ribisi. Unfortunately that
           | doesn't seem to be well-known.
           | 
           | I don't really know much else they've done, besides the man
           | in the high castle. I just don't hear about them much, and
           | the fact that I find their app rather obnoxious means I don't
           | go looking in there very often.
           | 
           | As soon as they announced they were adding ads I deleted the
           | app off all my devices. I basically never use it anyway, and
           | now I definitely don't want to. And clearly I don't like it
           | well enough to pay to remove the ads.
           | 
           | Honestly I wish the government would somehow break up prime.
           | I'm happy to pay for shipping but I basically don't want a
           | single other benefit.
        
           | ilikecakeandpie wrote:
           | The Boys is great, but I can't really say there's anything
           | else that I'm excited about
        
           | minimaxir wrote:
           | The Boys/Invincible are generally at the top of the Most
           | Watched lists on Prime when they release new episodes.
        
           | zer00eyz wrote:
           | The app sucks, the way they present content sucks.
           | 
           | There was a series on prime called Mammals that remains
           | seared into my brain. I have no idea why I started watching
           | it, or why, because nothing about the show is my taste. By
           | the end I was oh so glad I did... I have yet to find someone
           | else who has seen it.
        
       | nyjah wrote:
       | I noticed this the other night. I have an atmos setup and I
       | figured the media was flawed. Oddly, I was on there just to see
       | the ad tier and how the ads would be integrated into movie. This
       | particular movie had no ads. So I watched it, albeit confused why
       | the sound was not great. I ordered about 30TB of hard drives
       | earlier. Off to the high seas.
        
       | Animats wrote:
       | "I am altering the deal. Pray I do not alter it any further."
        
       | commandlinefan wrote:
       | It looks like these streaming services have been hemorrhaging
       | cash for years now and they just can't hide it any more. They're
       | going to have to take drastic steps to try to become profitable -
       | remains to be seen whether customers will bite. OTOH, we don't
       | have the infrastructure to go back to the days of DVD rentals.
        
       | fabian2k wrote:
       | I canceled Prime after they added ads. I might have canceled it
       | anyway at some point, but this was a very clear and significant
       | reduction in value.
       | 
       | They never really competed all that well, but there were some
       | interesting original shows on there that kept me interested
       | enough to keep a subscription. But they were really bad about
       | having the original language audio, and they rotate content out
       | pretty fast, my watchlist is always half-gone.
        
         | TigeriusKirk wrote:
         | I did the same. I know it won't matter to them, but I feel
         | better not paying for a product they're actively and
         | intentionally making worse.
         | 
         | It does also mean I'll be doing much less frequent business
         | with their store.
        
         | A4ET8a8uTh0 wrote:
         | <<They never really competed all that well
         | 
         | I respectfully disagree. Amazon became Amazon, because it
         | really did some things well and forced some good standards ( 2
         | day shipping, almost zero friction when it came to purchases --
         | and returns ). It is not a horrible experience yet, but the
         | direction is clear.
        
           | basisword wrote:
           | I think OP is referring specifically to their Prime Video
           | product which is awful compared with every other streaming
           | service both in terms of content available and UI/UX.
        
       | gentleman11 wrote:
       | This is called segmentation.
       | 
       | People with home theatres are more likely to be willing to pay
       | extra, so they're squeezing those users for more money. Likewise,
       | other people are more price sensitive and are more likely to be
       | willing to watch ads to save money, so they're squeezing them in
       | a different way. With ai and mass surveillance in the future,
       | companies will be able to segment at an individual level.
       | 
       | What would they squeeze you or your kids for one day?
        
       | ado__dev wrote:
       | The greed knows no bounds. Amazon Prime cancelled.
        
       | Czarcasm wrote:
       | I cancelled my Prime within 24hrs of them adding the ads to the
       | base tier. Just isn't worth it anymore.
        
         | WXLCKNO wrote:
         | I only have prime for the actual amazon purchases and don't
         | really use prime much except for the boys and invincible from
         | to time to time.
         | 
         | But even with that, this move makes me consider cancelling just
         | to spite them.
        
       | sleepybrett wrote:
       | Technical question, a typical 2 hour movie represents how many
       | bytes of stereo audio signal, how many bytes if atmos. How many
       | streams served with stereo, how many with 5.1/atmos/whatever.
       | 
       | Are they actually saving any real money here or is it just a pain
       | point to milk the whales?
       | 
       | I'd be willing to bet that 80%+ of households don't even have
       | equipment that can properly render atmos or even 5.1.
        
         | samtho wrote:
         | Its amusing to think that part of this decision is to save on
         | bandwidth costs.
        
       | ChrisArchitect wrote:
       | [dupe]/Related:
       | 
       |  _Amazon Prime Video Ad Tier Sparks Class Action Lawsuit from
       | Subscribers_
       | 
       | More discussion: https://news.ycombinator.com/item?id=39350257
        
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       (page generated 2024-02-12 23:00 UTC)