[HN Gopher] Incentives and the Cobra Effect
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       Incentives and the Cobra Effect
        
       Author : momentmaker
       Score  : 57 points
       Date   : 2024-02-06 17:35 UTC (2 days ago)
        
 (HTM) web link (boz.com)
 (TXT) w3m dump (boz.com)
        
       | yoz wrote:
       | For a hilarious short story about the Cobra Effect taken to
       | extremes, check out Julian Gough's "The Great Hargeisa Goat
       | Bubble": https://thefinanser.com/2009/05/the-great-hargeisa-goat-
       | bubb...
        
       | kulor wrote:
       | An anecdote from our early per-seat pricing model is that we kept
       | running into odd customer service issues that after lots of
       | digging kept coming back to users sharing login details (to avoid
       | paying for extra seats).
       | 
       | Without getting into details, a lot of the value of our platform
       | is derived from having discreet users connected to an
       | organization.
       | 
       | Rather than restricting or trying to educate people not to share
       | accounts, we changed the pricing structure to a flat subscription
       | which almost comically led to an explosion in new user account
       | creation. This led to our customers getting the full intended
       | value which led to a big reduction in churn and an increase in
       | WoM referrals.
        
         | waqf wrote:
         | Discreet users, or discrete users? (I initially assumed you
         | meant discreet, i.e. not wanting to share login details, but
         | the comment read oddly as a result.)
        
           | kulor wrote:
           | Savvy observation. I meant to say discrete, though there's a
           | healthy bit of irony in the typo
        
         | nness wrote:
         | Something I hope Netlify discovers...
        
           | HWR_14 wrote:
           | I do not believe Netflix is still relying on word of mouth
           | advertising
        
       | RcouF1uZ4gsC wrote:
       | Is the Cobra effect story true or is it a racist British/Western
       | trope "Look how devious and greedy the Indians/natives are, even
       | when we are trying to make their lives better?"
       | 
       | Can you really breed Indian cobras in a home in captivity? Cobras
       | are very good hunters and trying to keep them confined (remember
       | how they are freed at the end of the story) and feed a growing
       | population yourself is likely to take some time and effort,
       | perhaps money that might not be worth the bounty?
        
         | spacecadet wrote:
         | Im inclined to believe this theory based purely on how miss
         | leading most written history has shown to be in terms of
         | racism.
        
           | bradrn wrote:
           | However, a very similar story has been proven true (or so
           | Wikipedia claims):
           | https://en.wikipedia.org/wiki/Great_Hanoi_Rat_Massacre
        
             | RcouF1uZ4gsC wrote:
             | That story comes via the French and I don't think it passes
             | the sniff test.
             | 
             | In what scenario is it easier to cut the tail of a living
             | (fighting) rat, than to kill it first and the cut the tail
             | off a dead rat?
        
               | 2cynykyl wrote:
               | I think the point is that people were breeding rats so
               | that they could make more money. Then when the ended the
               | 'program', the rats just got released, making the problem
               | worse, no?
        
               | sokoloff wrote:
               | It's a matter of the payoff though. Sure, it's easier to
               | cut the tail off a single dead rat than a single live
               | rat.
               | 
               | But if your goal is to maximize the number of rat tails
               | you end up with, cutting it off a live rat is probably
               | worth the additional effort.
        
               | jevoten wrote:
               | You can breed a living, tailless rat to produce more
               | rats.
        
           | AlbertCory wrote:
           | > has shown to be in terms of racism.
           | 
           | by whom?
        
         | khaki54 wrote:
         | Really? What about "look how clever the Indians/ natives are?"
         | Not everything is racism. A similar result occurs every time
         | something like this is tried regardless of race. Countless
         | examples including in the U.S. and yeah people will run scams
         | like this even if the scam is convoluted and twice as much work
         | as doing the honest thing.
        
           | RcouF1uZ4gsC wrote:
           | I don't think it is clever to deliberately keep a bunch of
           | cobras in your home and then set them free.
        
             | datadrivenangel wrote:
             | It's called animal breeding and people still make money
             | doing it!
             | 
             | Improperly disposing of your animals when you realize
             | there's no market for them anymore is the issue here.
        
             | khaki54 wrote:
             | Yeah but if you dreed a bunch of cobras in your house, it
             | solves the rat problem and keeps the neighbors away
        
         | rob74 wrote:
         | Or it's an Indian trope "look how stupid the British are" ?
        
       | mihaic wrote:
       | While this story was initially against the hubris of controlling
       | a complex system through incentives, since second or third order
       | effect are hard to predict, I think over time the takeaway has
       | degenerated into "you can't have any centrally pushed
       | incentives".
       | 
       | Not sure when the aim to strike a balance was lost.
        
         | smallmancontrov wrote:
         | Also, perverse incentives arise spontaneously all the time.
         | Business types love talking about this, they will talk your ear
         | off about it, but only from the angle that looks to exploit
         | them as tactics or strategic moats with studiously suppressed
         | consideration for the first order effects let alone second or
         | third. If you so much as hint that you think maybe there ought
         | to be a countervailing force somewhere, suddenly COBRA EFFECT
         | HOW DARE YOU COMMUNIST CENTRAL PLANNING ECONOMIC ILLITERATE
         | FILTH! It leaves me with the distinct impression that nobody
         | really believes in the system, let alone "warts and all," and
         | instead just grabs the nearest self-serving principle off the
         | shelf to rationalize whatever they want to do.
        
       | rob74 wrote:
       | > _I heard a story from a friend in South Africa that their town
       | had legalized the hunting of endangered rhinoceroses. This sounds
       | like a shockingly bad idea. [...] There are more examples like
       | this. [...] Sex education reduces incidences of teen pregnancy._
       | 
       | After initially being confused, this reminded me that there _are_
       | still people who consider sex education to be a  "shockingly bad
       | idea". And that made me sad...
        
         | mhb wrote:
         | Why is that a clever idea? If you can make the landowners pay a
         | fee when a rhino gets killed on their land, why not just make
         | them pay a fine instead? But, it's South Africa so the thinking
         | there seems a little muddled recently.
        
           | FrustratedMonky wrote:
           | Might be human nature.
           | 
           | Fee. People will pay huge 'fees' for some feature or access,
           | or privilege.
           | 
           | Fine. People will riot in the streets if the exact same value
           | was applied as a fine or a tax. 'what a huge fine, that is
           | totally un-fair'.
           | 
           | A fee makes it seem like a choice.
           | 
           | A fine, everyone is mad, even people that it wont ever apply
           | too.
        
             | IggleSniggle wrote:
             | Plus, a fee has an element of conspicuous consumption to
             | it, where people are proud to pay the fee (if they value
             | the thing), and will simply avoid it if they don't care
             | about the thing.
        
       | yaky wrote:
       | Anecdote from my old job:
       | 
       | Management issued a directive that there should be "no failed
       | sprints". Teams started either putting 1-3 small tickets on the
       | sprint, or filling the sprint with tickets which have already
       | been technically completed (during the previous sprint,
       | naturally). Any difficult or complex tickets were simply not
       | placed on a sprint until they were figured out.
        
         | DenisM wrote:
         | Did that work out well for the business? Maybe that's what they
         | wanted? It's a serious question.
        
       | feoren wrote:
       | Has anyone else experienced that perverse incentives are
       | _extremely_ hard to get anyone to listen to you about? I find
       | myself saying the words  "but then people will be incentivized to
       | ..." surprisingly often, and it's almost always dismissed as some
       | irrelevant academic argument. Incentives really genuinely can
       | drive behavior in a big way, and you really genuinely can predict
       | some perverse incentives ahead of time, but even asking to talk
       | through what those incentives might be for some new decision just
       | gets _total_ dismissal, like I 'm talking about auras and
       | astrology. What gives?
        
         | AlbertCory wrote:
         | You are absolutely right. Good intentions are not enough. We
         | should all keep repeating this at the tops of our voices.
        
         | 6gvONxR4sf7o wrote:
         | It's super frustrating! Someone says, "Something needs to be
         | done about this problem, and X is something, so X needs to be
         | done." Then if you say X will backfire, you're taken as
         | supporting the problem. It's a real rhetoric challenge.
        
         | godelski wrote:
         | Quite frequently. Personally, I think part of the issue is
         | explicit vs implicit noise in the system. There's always noise
         | in the system, so there is always reasons to reject or
         | criticize something. Very few things have unobjectionable
         | global optima. But if noise is explicit in the system, people
         | tend to take a bit more care. If it is implicit, well people
         | act like the metric is doing exactly what it is intended to do
         | and can't be hacked.
         | 
         | Momentum is a pretty powerful force.
         | 
         | [Edit]: I thought I'd add a clear example because I was
         | reminded of it. When I tell people that return free filing
         | taxes could really simplify taxes for people at first agree and
         | then start pointing out a bunch of edge cases. So I argue that
         | if we could just get the 15 million Americans who use the 1040
         | EZ then that's a big step in the right direction. It never goes
         | well and it is never considered that just autofilling
         | everything you normally put in by hand significantly reduces
         | time regardless of how you do your taxes. Maybe I'm just bad at
         | making cases, maybe people are hard of hearing, maybe both.
         | (this is not the argument I make in full, obviously)
        
         | nonrandomstring wrote:
         | I've observed that too and it raises some interesting
         | psychological thoughts.
         | 
         | A linguistic distinction may help if we say that incentives are
         | not quite the same thing as motives.
         | 
         | Motives can be intrinsic, coming only from one actor. "I am
         | motivated to learn the piano". (See Pink, "Drive" etc)
         | 
         | Incentives are a relation between two actors, one
         | (leader/manager) who sets the incentives to shape the behaviour
         | of another. The 'incentivised person' is acted upon and is the
         | target of the incentives.
         | 
         | That means the leader has to have a working model of both the
         | environment (and other parametric factors) and of the group or
         | individual they want to incentivise.
         | 
         | If you challenge that internal working model you're not just
         | playing with logic and reason about parameters, you're
         | challenging someone's perception - and that's much closer to
         | the ego.
         | 
         | There was a good article posted earlier by Christine VanDeVelde
         | Luskin on intrinsic and extrinsic motivations in the Bing
         | preschool. Kids always know when you're playing games at
         | "incentivising" them. They know it's a "bribe", which lessens
         | your integrity, and they act up in response.
         | 
         | In my opinion the manipulator has a bit of a binary choice.
         | Either be absolutely up-front and tell people "I am doing X as
         | an incentive for you to behave as Y, and I expect accordant
         | behaviour", or, be so clever as totally hide your manipulation.
         | The former requires the overt exercise of power, or at least
         | risks the vulnerability of total honesty.
         | 
         | I think nost perverse incentives come from people treading the
         | middle ground, being deceptive, thinking they are being clever
         | nudging others. But those others see right through the game.
        
         | jerf wrote:
         | Not just perverse incentives, or incentives in general. People
         | have a hard time thinking about second-order effects of all
         | kinds and tend to think quite linearly. They're treating you
         | the same as auras and astrology because they are unable to tell
         | the difference.
        
       | zackmorris wrote:
       | This article sums up the biggest problem with politics. Rather
       | than just trying various policies in simulation, we argue about
       | them dogmatically until the end of time.
       | 
       | After a lifetime of witnessing tax cuts grow wealth inequality
       | and burden the poor and middle classes, I view people in favor of
       | them with concern. I wonder if they're able to extrapolate cause
       | and effect to understand the ramifications of their choices. And
       | they look at me the same way, I imagine as an astonishing waste
       | of potential since I'm apparently miserable all the time and
       | unable to cope with a world that wasn't designed for me, when I
       | could just conform and be wealthy and successful. I don't know
       | what to say to that, because I'm not sure that either of us is
       | wrong.
       | 
       | We can get mad about this stuff and pout and refuse to cooperate,
       | but it reminds me of the scene in the Matrix when Neo is faced
       | with saving humanity or the one he loves. The logical choice
       | often isn't the right one, because consciousness and free will
       | can tap into higher-level aspects of reality that transcend logic
       | via intuition and emotions like love.
        
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